farm2.0 thesis defense
DESCRIPTION
The extended version of my masters thesis defense presentation.TRANSCRIPT
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Farm2.0 using Wordpress to manage geocontent and promote regional food products
Amenity ApplewhiteMasters in Geospatial TechnologiesThesis Defense, May 3 2009
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OutlineIntroduction
- Motivation - Objective
Background: Geocontent and GeoCMS
Implementation- Tools- Functional design- User roles- Geocontent flow- Tour
Extensibility
Conclusion 2
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Motivation
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Motivation
4
56%of EU citizens reside in rural areas
91%rural land comprises of EU territory
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Motivation
4
56%of EU citizens reside in rural areas
91%rural land comprises of EU territory
depopulation
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Motivation
4
56%of EU citizens reside in rural areas
91%rural land comprises of EU territory
depopulationecological degradation
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Motivation
4
56%of EU citizens reside in rural areas
91%rural land comprises of EU territory
depopulationecological degradationdeclining quality of life
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Motivation
5
PDO & PGI labelsDemarca te p roduc ts made in a particular place using specific methods and ingredients.
EU scheme to promote rural sustainability...
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Motivation
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SPANISHFARMS
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Motivation
6
80% less-favorable areas
SPANISHFARMS
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Motivation
6
80% less-favorable areas
96% small enterprises
SPANISHFARMS
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Motivation
6
80% less-favorable areas
96% small enterprises
14% of EU quality label products
SPANISHFARMS
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Motivation
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SPANISHREGULATORS
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Motivation
7
poor institutional organization
SPANISHREGULATORS
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Motivation
7
poor institutional organization
small budgets
SPANISHREGULATORS
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Motivation
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poor institutional organization
small budgets
lack IT skills in human resources
SPANISHREGULATORS
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Motivation
8
SPANISHCONSUMERS
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Motivation
8
majority unaware of PDO/PGI labels
SPANISHCONSUMERS
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Motivation
8
majority unaware of PDO/PGI labels
will pay higher prices if convinced of superior quality
SPANISHCONSUMERS
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Motivation
8
majority unaware of PDO/PGI labels
will pay higher prices if convinced of superior quality
increasing Internet usage
SPANISHCONSUMERS
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Objective
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Objective
10
Web2.0
technologies
+
“real world”
problem
mashup maps, lightweight
programming languages, open-
source APIs, user-generated content
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Objective
11
A collaborative,
easily-managed,
and extensible
geocontent platform ...
+...to promote
PDO and PGI
Spanish
products.
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ObjectivePROJECT GOALS
- Provide online information about the meaning of PDO and PGI labels.
- Educate consumers about the natural and cultural contexts of production for each product.
- Allow users to locate retailers where products may be purchased.
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ObjectivePROJECT REQUIREMENTS
- Free and open source solution.
- Support content management by minimally skilled employees in dispersed organizations.
- Extensible; other Spanish regions should be able to use it out-of-the-box with small customizations.
- Enable users to contribute recipes & vendors.
- Integrate user-friendly geographic referencing of contributed content.
- Visualize site content with an interactive map.
- Utilize existing online content and publish site content in standard formats for further reuse.
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Background
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BackgroundGEOCONTENT web content that has been spatially referenced
blog >>>>>>>>>>>> Blogger embedded post map
encyclopedia entry >> Google Maps Wikipedia layer
photograph >>>>>>>>>>>>>>>>> Flickr GeoFeed
video >>>>>>>>>>>>> Google Maps YouTube layer
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geotagging / GeoRSS
geoparsing / XML, JSON, GeoRSS
geotagging / KML, GeoRSS, Geo, GeoURL
geotagging / KML
BackgroundGEOCONTENT web content that has been spatially referenced
blog >>>>>>>>>>>> Blogger embedded post map
encyclopedia entry >> Google Maps Wikipedia layer
photograph >>>>>>>>>>>>>>>>> Flickr GeoFeed
video >>>>>>>>>>>>> Google Maps YouTube layer
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BackgroundGEOCONTENT doesn’t require spatial database storage; not for complex analysis
16DESKTOP GIS
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BackgroundGEOCONTENT doesn’t require spatial database storage; not for complex analysis
16DESKTOP GISWEB GEO PLATFORM
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BackgroundGEOCONTENT doesn’t require spatial database storage; not for complex analysis
16DESKTOP GISWEB GEO PLATFORMCMS Drupal, Joomla, Wordpress
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BackgroundGEOCONTENT doesn’t require spatial database storage; not for complex analysis
16DESKTOP GISWEB GEO PLATFORMCMS Drupal, Joomla, Wordpress
GeoCMS: GeoContent Management System
Platform to support the
collection,management,and publication
of geocontent.
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Implementation
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ImplementationTOOLS
Server & database- Apache, MySQL, PHP 4
Web publishing platform
- Wordpress 2.7, 10 plugins
Programming and markup languages
- Google Maps API, PHP, Javascript, CSS
Graphic design
- Adobe Photoshop18
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Implementation
19
SYSTEM DESIGN
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Implementation
20
Administrator
Consejo Regulador
Colaborador
Visitor
USER ROLES
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Implementation
21
GEOCONTENT FLOW
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Tour
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Tour
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Tour
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Tour
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Tour
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Tour
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Tour
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Tour
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Tour
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Tour
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Tour
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Tour
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Tour
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Tour
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Tour
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Tour
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Tour
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Tour
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Tour
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Tour
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Tour
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Tour
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Extensibility
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ExtensibilityCurrent Farm2.0 requirements for Valencia:
- Web host: MySQL 4.0+, PHP 4.3+
- Designated administrator to manage roles
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ExtensibilityFarm2.0 requirements in another Spanish region:
- Revise controlled vocabulary with new product categories.
- New logo (& color palette); replace two files and several CSS specifications.
- New icon set; adjust custom javascript for GeoMashup plugin.
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Conclusion
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Conclusion
Farm2.0 is a functioning GeoCMS to promote Spanish quality label products.
All project goals were met using the Wordpress platform, a specialized suite of plugins, and a number of customizations.
The resulting platform is extensible and holds promising potential for further applications.
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Thank you.
Questions?