Sep

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THE GAMETHE GAMEDescription:

Alone and outnumbered, you’ll utilize every available weapon, vehicle, and strategy to survive a tropical nightmare.

Hone your awesome abilities to transform from “prey” to “predator.”

Face off against rivals online through Xbox Live and, for the first time on console, create and upload all-new maps using the intuitive Map Editor.

Target Audience: Males, 18-30, Action fanatics

Genre: Shooter

Platform: Xbox, PlayStation 2

Rating: Mature (expected)

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Top features for consumer:

FEATURES AND BENEFITSFEATURES AND BENEFITS

Total immersion (100% first person).

Open-ended gameplay means total tactical freedom – gamers can play the way they want to play.

Four enormous islands spanning 14 huge levels – more than 20 hours of gameplay.

Five multiplayer modes add unlimited replayability.

Unique map editor allows gamers to create their own online maps.

Realistic weapons and vehicles create an authentic experience.

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THE BRANDTHE BRANDMultimillion-dollar

marketing campaign

AAA brand

Based on critically acclaimed PC game (Review = 95% - PC Gamer)

Consistently ranked as one of the top three best-selling PC titles since launch

Developed by our award-winning development studio

100% re-designed for consoles featuring all-new content

3 new vehicles

8 new weapons

Terrifying new enemies and environments

Strong early buzz

XBN 4-page feature (June issue)

Unrivaled technology

Full Action Response (F.A.R.) artificial intelligence

Superior graphics

Powerful physics

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The most unique and highest-quality shooter next to Halo 2, enhanced by the updated “action-survival” positioning and powered by Ubisoft’s reputation for delivering quality shooters.

Focus tests don’t lie: Far Cry delivers the open-ended gameplay and realism that today’s gamers desire.

Brand success on PC can be successfully translated to console (ala Max Payne, etc.), especially given Ubisoft’s expertise and console-specific re-design ala Rainbow Six 3.

“WHY BUY”

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WHAT’S THE BUZZWHAT’S THE BUZZ

“The Xbox version of Far Cry is looking superb.” – GameSpy

“[Gameplay] Far Cry has that in spades.” – Ign.com

“New and exciting features, such as a reworked campaign and new vehicles, weapons, and multiplayer modes, should provide veterans with new experiences.” – Gamespot.com

“If Ubisoft continues to pull this one together , it’ll easily be one of the best FPS games on Xbox.” – GameSpy