fanpage trender
TRANSCRIPT
Start-up: FanpageTrender.plpomiar dzia!a" marketingowych na Facebooku
Jan Zaj!cFanpageTrender.pl
Aula Polska #63, 31 marca 2011 rok, Warszawa
!"#$"%&!"#$"%& '(&#)&('(&#)&(*"(+,)+-&."#"/-012+#&.
)/".3"(4&0-#%5.#".!"2&67745)/".3"(4&0-#%5.#".!"2&67745
8"#.9":;2
<5/".=7/>4"?.@"(>+"A"? BCDEBDFECC
!"#$%$&'"()*+#,-+./$*,0.)".$%',1*2.3"4+5%%1&.6'&70.89::;
!"#$%&'%()"#*+,-.)#/0+,-1+#23&'444
!"#$%&'()"*"'+,$-./0*-"*1.2('%3*45*6 $,789
4"-1":; <%=)7"*>"-8$
?'+,$-,=@*>"-8$
A-+;9"=+%B%+,A-C;D
!"#$%&'()"$* +,-&.,. /&012 /,&.3.4*56%&78$* 139&1/9 -&+-0 /-&9--:568(;$8&< *=>"?*=@*AB&:565*8 1/&-.+ /&320 -9&309:568(;$8&< *=>"?*=@*AB&:565*8 1/&-.+ /&320 -9&3094%CBD>&'&E??6;6*# +90&200 ,&23. .+&-+,FBG%>"H*>%D" //.&3+- +2&901 13&3.,
F*=B&)*&1.<.0I0.I10++
E"7;2'"*19);C(+"$%"*F*$,79"-,=@*>"-1":;G8$ )*=).H8$'%*
! "#$%&'$(')"$*'+'%$,-%.&%/0
!"#$%&'()"*"'+,$-./0*$*.1-%2(%2-%3*1.*4%5)6,*7"-8$*9 $,68:
;"-<"=2 >%5)6"*7"-8$
?'+,$-,5@*7"-8$
A-+2:"5+%B%+,A-12C <2:*DEEE
!"#$%&'(" )*+,- .+/ 0*++)1&22$*345$66(789 0*:;0 ;)/ .*)/<1&22$*345$66(789 0*:;0 ;)/ .*)/<='(>?72>*@ "649A"6%"B&*='('"> 0-*,/. -*):< .*;+0C4$D"2"7E& .*,.0 .0< .*.-;F(49*G?64(6B*8*H5?6$*H"6"6( 0*<.- .;, )./
I"6&*8"*0/@/<J</J0<..
F"624'"*<:)21(+"$%"*G*$,6:"-,5@*7"-<"=2H8$ )*5).I8$'%*
! "#$%&'$(')"$*'+'%$,-%.&%/0
!"#$%&&'()*+%','-*.-,'/"'01
!"#$%&&'()*+%','-*.-,'/"'01
!"#$%&&'()*+%','-*.-,'/"'01
!"#$%&'%(#)(*&'+&*,-%&+.&
!"#$%$&'"#()*+,"-+.#/)01&#(1+*2"*34#!"#$%$&'"#()*+,"-+.#/)01&#(1+*2"*34#
+#53&#()1+6*3#3#*1","7"8
!"#$"%
&'(")*##+"+,-.(/"0$1#*'23#!"#$%&'()*$%
4.$56""7#,-,61"/8#+-.*9"(:8#;,-"21$'<2333#1#:.(75*5(<2
&15-715#:"=-12"0$1#'615(./1.#1#+('5*2.('./1.#>./?$@
+',)*-"#.)/-$)000+',)*-"#.)/-$)000
!("6-5:?#'#+":1.(5:#5957*?2/"0$1#
2)7.'?2./5#A.7"#A5>5/#'#B#CD<2/?$@#
+("6-5:<2#2#7.=>?:#6.>./1,#:.(75*5(<2
!"#$%&'("%)"%*'+,-./0--'!0).01 2'3435'!"# $#%&'()*#+,-./()0!-1/)2&3(4/-5&6#7/-&8+(9&!-51&.(&:4./()
!"#$%&'($)*"+ ,-.*"'/%"0.'10.-23'45*06 7$08'9-'9:#;<#%")='>'1?/'@$+:6"
! !"#$%&'()*)+%',-.-/'*"0#12'3'4+56&57')'3(+%+8)+
! 9+:)8;#)7:'<=6&%>"("?);')82+#8+27@/'A99'BC/',--.')',--,'
! D'(;2'E"F0);E%3+G'0'H;E;8);%>')82+#8+27
! ="8;E'./I'#"57'%"E3)+88+J'*#;%&'E(;'!!'K+20"#5
95$E'03)$L'6)M'*":&6LN
! ="8;E'./I'#"57'%"E3)+88+J'*#;%&'E(;'!!'K+20"#5
! O;%+H""5+#'=;8+('P,-.-Q'"#;3'0)+(+')88&%>'5"8R+#+8%J)
! S)(5;':)+6)M%&'*#;%&'8;E'C+HT#+8E+#+:
! ,':)+6)$%+'H+2;U2+6210'P?#7E3)+GU(72&'Q
!"#$"%#&'(")%*'+&,-.,'*+-#*/
!"#$%&$'()"*"+',-.$*()/01'(#"23.()&$'"4"*'")*")5".(67789:)
• ;'(#$-0$)(<(8,-)/4"0*-.=)&$'"4">)
• ?*"+'$92(0$)&$'"4"*'")<"*@/)')(<(8,-)170$.$(A@+*-.=)170,@/
• B60(#/92(0$C).7)#76')87*89#(*.2"
D7E
• B60(#/92(0$C).7)#76')87*89#(*.2"
!"#$%&'()*'+##,-.'/0)-123$4'5-)'6)$.7##*)
!"#$%&'&(
)*+,-.$'/012$3&4."&,.5
• !06.$7$8/.3-7.$97/:2;$'*+,-7.$3<7#*2$:#/%.=7-'0$>$?@
• A'.-4B.$7-=./#%=2,-.;$/.%"#:&,.;$?@C&,.;$7=1D
!"#$%&'#()*+"&'#,-.&/.$)*0/1%#234#-5/&.3/6#
&'-7#83/1%6#9/#32$.3/0:#$/9#3../
• E23#,42$7-=./-.=&,7$7$.C4&::./4.
!""!#$"%&'"()'*+$,"$-&.*/0
1"')$,$234$5"6)%&&7"
8)69'&:&;<"$,%<)="'<"#$0=,)*>"=,"'<"$<$><,?":<,"6@<$-"'+69
A<.*&=<"$<$,'"@&(&BC$=+'7?
D"7ED"7E
A<.*&=<"$<$,'"@&(&BC$=+'7?
!"#$%&'#()"$*)('%$+(
,%-$.%-(+#$*/01+230)&"4&
!"#$%&'()'*+,"-%"'./$(*01./.&234,-&)/$",$5./.6-&-7."-8924'):.,.925$%)';"'):<.9#0%'.*%-)8;$.%-/$5.2&.=.+-#
>#2./-.#'5.(#2,?>#2./-.#'5.(#2,?
@%.@25,",9.A-#2%(9,B..! "#$%#&#'()*+*&,-*).*+/$0! "#$%#&#'()*+*&,-*).*+/$0
C-4$1.>8):-%(9,.D 12()#34#'4*5#6*+,7)*+*&,8/$-+7)
@%.E-".F-;G)B! 79#+#5,"8*),)3"/$0#&#')"3#:7$-+/
• !"#$%&'()*'+,-.%&/0#%1/'
!"#$%&'$()(*+,-./(-%,-+012
• 2/+3-45&/6'"#3786'%"#90.1/'&/3(45+678(9%:6%"78(;<(=;>8(?@?AB8(CAD(A+#,"7
:&'$#;'+<6=&>
?57-3@&<-'09..&
A+'EF-%"(G%-7(-%,-H0(
A*BA(B(*A*
• C#"%6'+D1/'<=+E&.95D#0&/-3@ I6: J-1 K:-1 L76E%'
F#9"9'/7D#609%'#'593907G#'/'#0.95093#9
!"#$%&'
• ()*+'!"#$%#&'%#()*+),*-
• (,-./01'!.#/012#/&3(#4/(,-
• 203450'67'!5(#$0,&6(78*04,*-
• 809%:;<,'!3(4*0,&5%7/*49-
• 6:=0>'):[email protected]%
)-#'#',:B'4%B:>D
205=%B.'15:,E#=0'%',%0'-."C#&
• F,-05,0-'2-:,9:59
• 67'G0=B
• 2@#40C'8:$:@%,0
• 809%:;<,'8:$:@%,0
• F,-05:C-.=,%0• 6:=0>'):[email protected]%
• 2C<-0?@. 0H3:5C0-%,$'
!3*#0,&:2;<8*(,-
• !"#$'(,,.'8%#-C
• F,;#'2#?%:"'809%:'!=%,()/&>?@),*-
• F,-05:C-.=,%0
• I0?J,#"#$%0K$:@0-:K4"
• /.1#5?@:K'1%@
• 65#-#K4"
• 8:$:@.,'65#B009
!"#$%&'$()%(*+,"-&./0"1232."'2*045/0.*+6
LM?@,.'C#B@-'N'O'@>'P'-5#?JQ',:B@0R'45:?.KKK
!"#$%&'()(&**+%,(-&./+*(*'(0'*1'2"./"*3"/415 6 73(17%)8.9:(37(-%)7/'#
;7(-+*&9'<7()(1&='*&'>
!"#$%&'()(&**+%,(-&./+*(*'(0*/0123 -(45/"0&"(6789616:
;6<16:1=699(> *'0)'(2?@3&5'%#'(24()'@3454-'*&?(A'*2'B"CD- E/422' &(F4?0"C'G
E4(-+*&5'H4()(2&0'*&'I(;=G
• !"#$"%&'"&(')*+%#(",(-+.%/01(*&"/2
• 3+.$4"$(-*+52/#&(",(6,)0$(",%)$4(#$78"+.+900
• :$4;70$(",(0""$(*&"/0
• <+-*,7+'&',"0$(0%#"0$4=7$9+(",*)>5)0,
?+(5,.$4@
• <+-*,7+'&',"0$(0%#"0$4=7$9+(",*)>5)0,
:(#&1(7$.2(%)2/,1&(0"'$%#+*,(.26(,.0,"%2(%#*,#$907)"$9+(
AAA(+*,)(-,*#"$*B'(5+(-*+9*,12(,C0.0,7&4"$9+
!" #$%&'()&*+&,-./&012&3(%4-5&-*+0-
6" 7-.&1**1&'58&9:+8+;<)&85&'(&,(&,=,50-&-4(%1>&;50'&?('4-5%*5@
A" B%154+;&3(C:1+3,-5*1+)&%939;&?(-.,;2&1&D(*'+D'.&E ?4-.3+3-<&012
F" G(&,(&4(%10-)&4$%&3(%4-5&E -+?4(,5*'9;5&:&?4-.0-H(C,1
I9;5D&J(%4+&#+3+
F" G(&,(&4(%10-)&4$%&3(%4-5&E -+?4(,5*'9;5&:&?4-.0-H(C,1
K" L<3M&?4-.N('(:+*.&*+&0-.%0-.&:-4(0'&-+1*'5450(:+*1+&*18&/.CO+H5C&P7#Q)&?4(,50&(%0H9N1)&/+'541+H.&?4(/(,.;*5)&1'3"R
!"#$%&'()*+$,-"#.$
%*,$/#0"#+$1-*%1$%0#(23"45$6&*%-#+$71"*&*/-89(":
!"#$%&'()*+",+&-,.$/
!"#$%&'()*+,+-./)0123''"
0,1+2,'34+',156,17,.(89(1:(9;4<)
---;6,17,.(89(1:(9;4<)