fanmanager case study
DESCRIPTION
FanManager Case StudyTRANSCRIPT
Integrated Street Team and Volunteer Management System
Who is FanManager?
• Innovative street team and volunteer management
• Design and digital marketing solutions
• Effective work exchange event programming
FanManager is…
The Challenge
• FanManager manages thousands of street team members and needed a system to capture contact information, target by geography and interest, and communicate effectively
• Their legacy system was time consuming and lacked efficient member analysis
• They needed a system that could easily and efficiently track street team members, provide work-based incentives and keep complete profile and behavioral analytics
The Solution
Phase 1.1: Optimize Fan Relationship Management with FanMail Tools
• Customized fan data management
• Advanced email marketing tools
• Fan profile interface
• Integrated fan survey utility
Phase 1.2: Target Fans Using Comprehensive Data Management
• Targeting street teamers by location
• Engaging street teamers by behavior and feedback results
• Easily adding, reporting and managing thousands of fans
Phase 2.1: New Fan Manager Website
• New website design and function by Oniracom
• Comprehensive home for street teamer activities
• Street Team Registration
• Street Team Member Dashboard and Profile Center
Phase 2.2: Website Fan Profile Integration with FanMail API
• Full API data integration with FanMail Data Management
• Seamless integration of Fan Profiles
• Easy for fans to update their own information
• Comprehensive reporting and transparency for FanManager
The Results
• FanManager is recognized as the go-to resource of comprehensive street team management and fan management for the some the biggest names in the music industry
• FanManager provides highly efficient and accurate street team data management and communication including metrics/points for poster locations, events targeted, hosts screen shots of online work, photos of off-line work
• Growing and managing over 90,000 street team members world wide with unique usernames and passwords
• Ability to track thousands of reports with ease
• An average of 35,000 unique web views per month from the FanMail Forward To A Friend recommendation tool
• Seamless integration between the FanManager and FanMail Database
Contact us: [email protected] Web: www.fanmailmarketing.com Twitter: @fancentric