fan audience research - khadeeja paul
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Fan Audience ResearchTRANSCRIPT
![Page 1: Fan Audience Research - Khadeeja Paul](https://reader031.vdocuments.mx/reader031/viewer/2022013101/55922b781a28abe14a8b4575/html5/thumbnails/1.jpg)
Audience ResearchAudience Research
Khadeeja Paul
![Page 2: Fan Audience Research - Khadeeja Paul](https://reader031.vdocuments.mx/reader031/viewer/2022013101/55922b781a28abe14a8b4575/html5/thumbnails/2.jpg)
Getting audience correct can be tricky…
![Page 3: Fan Audience Research - Khadeeja Paul](https://reader031.vdocuments.mx/reader031/viewer/2022013101/55922b781a28abe14a8b4575/html5/thumbnails/3.jpg)
Getting audience correct can be tricky…
Its also imperative for the development of the music video because we don’t want to produce something that doesn't’t do the genre justice and so as a result does not appeal to the artists figurative audience.
![Page 4: Fan Audience Research - Khadeeja Paul](https://reader031.vdocuments.mx/reader031/viewer/2022013101/55922b781a28abe14a8b4575/html5/thumbnails/4.jpg)
Getting audience correct can be tricky…
Its also imperative for the development of the music video because we don’t want to produce something that doesn't’t do the genre justice and so as a result does not appeal to the artists figurative audience.
To counteract any misconstrued ideas we may have about what the video SHOULD look like, I decided to do go straight to the fans of AlunaGeaorge and ask THEM what they’d expect
![Page 5: Fan Audience Research - Khadeeja Paul](https://reader031.vdocuments.mx/reader031/viewer/2022013101/55922b781a28abe14a8b4575/html5/thumbnails/5.jpg)
Getting audience correct can be tricky…
Its also imperative for the development of the music video because we don’t want to produce something that doesn't’t do the genre justice and so as a result does not appeal to the artists figurative audience.
To counteract any misconstrued ideas we may have about what the video SHOULD look like, I decided to do go straight to the fans of AlunaGeaorge and ask THEM what they’d expect(Also to get some idea of audience profiling)
![Page 6: Fan Audience Research - Khadeeja Paul](https://reader031.vdocuments.mx/reader031/viewer/2022013101/55922b781a28abe14a8b4575/html5/thumbnails/6.jpg)
I started by delving into the online world
of AlunaGeorge…
![Page 7: Fan Audience Research - Khadeeja Paul](https://reader031.vdocuments.mx/reader031/viewer/2022013101/55922b781a28abe14a8b4575/html5/thumbnails/7.jpg)
I started by delving into the online world
of AlunaGeorge…
![Page 8: Fan Audience Research - Khadeeja Paul](https://reader031.vdocuments.mx/reader031/viewer/2022013101/55922b781a28abe14a8b4575/html5/thumbnails/8.jpg)
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I went onto their Facebook page as it is one of the only places I could find a collective portion of their fan base that I would be able to contact.
![Page 10: Fan Audience Research - Khadeeja Paul](https://reader031.vdocuments.mx/reader031/viewer/2022013101/55922b781a28abe14a8b4575/html5/thumbnails/10.jpg)
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Using the posts made by fans on their page I managed to identify some possible survey subjects.
![Page 12: Fan Audience Research - Khadeeja Paul](https://reader031.vdocuments.mx/reader031/viewer/2022013101/55922b781a28abe14a8b4575/html5/thumbnails/12.jpg)
Using the posts made by fans on their page I managed to identify some possible survey subjects.
![Page 13: Fan Audience Research - Khadeeja Paul](https://reader031.vdocuments.mx/reader031/viewer/2022013101/55922b781a28abe14a8b4575/html5/thumbnails/13.jpg)
Using the posts made by fans on their page I managed to identify some possible survey subjects.
![Page 14: Fan Audience Research - Khadeeja Paul](https://reader031.vdocuments.mx/reader031/viewer/2022013101/55922b781a28abe14a8b4575/html5/thumbnails/14.jpg)
Using the posts made by fans on their page I managed to identify some possible survey subjects.
![Page 15: Fan Audience Research - Khadeeja Paul](https://reader031.vdocuments.mx/reader031/viewer/2022013101/55922b781a28abe14a8b4575/html5/thumbnails/15.jpg)
I then found these people on Facebook and sent them a message through the social networking website.
![Page 16: Fan Audience Research - Khadeeja Paul](https://reader031.vdocuments.mx/reader031/viewer/2022013101/55922b781a28abe14a8b4575/html5/thumbnails/16.jpg)
I then found these people on Facebook and sent them a message through the social networking website.
I wrote out a questionnaire for them to fill in via the website.
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I did this with quite a few people,
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I did this with quite a few people,
Surprisingly, I got a few to respond
![Page 19: Fan Audience Research - Khadeeja Paul](https://reader031.vdocuments.mx/reader031/viewer/2022013101/55922b781a28abe14a8b4575/html5/thumbnails/19.jpg)
I did this with quite a few people,
Surprisingly, I got a few to respond
![Page 20: Fan Audience Research - Khadeeja Paul](https://reader031.vdocuments.mx/reader031/viewer/2022013101/55922b781a28abe14a8b4575/html5/thumbnails/20.jpg)
I did this with quite a few people,
Surprisingly, I got a few to respond
![Page 21: Fan Audience Research - Khadeeja Paul](https://reader031.vdocuments.mx/reader031/viewer/2022013101/55922b781a28abe14a8b4575/html5/thumbnails/21.jpg)
I did this with quite a few people,
Surprisingly, I got a few to respond
![Page 22: Fan Audience Research - Khadeeja Paul](https://reader031.vdocuments.mx/reader031/viewer/2022013101/55922b781a28abe14a8b4575/html5/thumbnails/22.jpg)
I did this with quite a few people,
Surprisingly, I got a few to respond
![Page 23: Fan Audience Research - Khadeeja Paul](https://reader031.vdocuments.mx/reader031/viewer/2022013101/55922b781a28abe14a8b4575/html5/thumbnails/23.jpg)
I did this with quite a few people,
Surprisingly, I got a few to respond
![Page 24: Fan Audience Research - Khadeeja Paul](https://reader031.vdocuments.mx/reader031/viewer/2022013101/55922b781a28abe14a8b4575/html5/thumbnails/24.jpg)
I did this with quite a few people,
Surprisingly, I got a few to respond
![Page 25: Fan Audience Research - Khadeeja Paul](https://reader031.vdocuments.mx/reader031/viewer/2022013101/55922b781a28abe14a8b4575/html5/thumbnails/25.jpg)
From the information I gathered I came to some
conclusions…
![Page 26: Fan Audience Research - Khadeeja Paul](https://reader031.vdocuments.mx/reader031/viewer/2022013101/55922b781a28abe14a8b4575/html5/thumbnails/26.jpg)
From the information I gathered I came to some
conclusions…AlunaGeorge seem to have two types of audience;
![Page 27: Fan Audience Research - Khadeeja Paul](https://reader031.vdocuments.mx/reader031/viewer/2022013101/55922b781a28abe14a8b4575/html5/thumbnails/27.jpg)
From the information I gathered I came to some
conclusions…AlunaGeorge seem to have two types of audience;
![Page 28: Fan Audience Research - Khadeeja Paul](https://reader031.vdocuments.mx/reader031/viewer/2022013101/55922b781a28abe14a8b4575/html5/thumbnails/28.jpg)
From the information I gathered I came to some
conclusions…AlunaGeorge seem to have two types of audience;
Primary AudienceYoung people (late teens – early twenties) that aspire to be trendy and in fashion (focused on brands and gadgets)
![Page 29: Fan Audience Research - Khadeeja Paul](https://reader031.vdocuments.mx/reader031/viewer/2022013101/55922b781a28abe14a8b4575/html5/thumbnails/29.jpg)
From the information I gathered I came to some
conclusions…AlunaGeorge seem to have two types of audience;
Primary AudienceYoung people (late teens – early twenties) that aspire to be trendy and in fashion (focused on brands and gadgets)
![Page 30: Fan Audience Research - Khadeeja Paul](https://reader031.vdocuments.mx/reader031/viewer/2022013101/55922b781a28abe14a8b4575/html5/thumbnails/30.jpg)
From the information I gathered I came to some
conclusions…AlunaGeorge seem to have two types of audience;
Primary AudienceYoung people (late teens – early twenties) that aspire to be trendy and in fashion (focused on brands and gadgets)
Secondary AudienceMature (late 20’s – late 30’s) focused on living life to the fullest in later years but also aware of trends and pop culture.
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Now we just have to figure out how we can develop a music
video that both appeals to the primary audience but does not
alienate the secondary audience.