famous 2011 lookbook

05 TRACTION26 SURF WAX30 LEASHES34 BOARD BAGS40 SOFTGOODS44 ACCESSORIES47 PRODUCT MATRIX

famous/surf accessories.

coNTeNTs.

NaTe TYLer / PHoTo : BurKarD

* oN THe coVer: KiLLiaN GarLaND / PHoTo : DerouLeT

TracTioN.DiLLoN PeriLLo / PHoTo : J WiLsoN

05 | TRACTION TRACTION | 06

THe fiGueroa /DiLLoN PeriLLo Pro moDeL.

Custom grip patternContoured arch bar

27 mm kick tailUltra waterproof adhesive

Team tested and designed3 Piece design

FEATURES COLORSGreen/CharcoalWhite/NavyCharcoal/RedWhite/GrayGreen/BlueYellow/Purple

THe HaTTeras.

Custom grip patternContoured arch bar27 mm kick tailUltra waterproof adhesiveTeam tested and designed3 Piece design

FEATURESCOLORSRed/BlackBlack/RedBlue/BlackBlack/Blue

White/BlackBlack/White

THe TimmY /TimmY curraN Pro moDeL.




FEATURES COLORSBlackBlueRedGreen/NavyYellowGray

THe eco TimmY /TimmY curraN Pro moDeL.

Custom grip patternContoured arch bar27 mm kick tailUltra waterproof adhesiveRecycled FoamProject Blue3 Piece design

FEATURESCOLORSBlue

GreenBrown

* MADE WITH RECYCLED MATERIALS


TimmY curraN / PHoTo : roWLaND


THe eco LiGHT /NaTe TYLer Pro moDeL.


Recycled MaterialsTop Quality Ultra light EVA

Custom grip pattern27mm kick

Ultra water proof adhesive2 Piece design

No arch

FEATURES COLORSBurgundyOrangeYellowGreenBlueBlack

THe HamPToN /cHris frieND Pro moDeL.


FEATURESCOLORSBlackBlue

GreenOrange

THe rioT squaD /KaLaNi DaViD Pro moDeL.


FEATURESCOLORSRed/Yellow/Green

Black/YellowBlack/White

Black/RedBlack/Blue

KaLaNi DaViD / PHoTo : D DaViD

TRACTION | 14

sTraNDeD /NaTHaNieL curraN Pro moDeL.




FEATURES COLORSBlack/GreenBack/RedCharcoal/BlueWhite/Black


THe BriT.


FEATURESCOLORSCharcoal

BlackRed

THe LucKY 13 /KiLiaN GarLaND Pro moDeL.




FEATURES COLORSBlackBlueGreenMaroonYellowCharcoal


THe arGYLe.


FEATURESCOLORSBlackBlue

Charcoal


THe BDu /maTT rocKHoLD Pro moDeL.


FEATURESCOLORSGreen Camo

THe isLaND PriDe /DusTiN Barca Pro moDeL.




FEATURES COLORSGreenRedYellowGray

The F2 model features a 2 pc design, no arch, and 27mm kick tail.

The F3 model features a 3 pc design, contoured arch bar, and 27mm kick tail.


* F3 Model shown above.SERIES

Custom grip patternContoured arch bar27 mm kick tailUltra waterproof adhesiveTeam tested and designed

FEATURESCOLORSBlack

CharcoalWhiteGreen

BlueRed

THe f /series.


The F5 model features a 5 pc design, contoured arch, and 27mm kick tail.

The Eco F Series models are made responsibly by using only recycled materials and feature three custom earth tone color ways. All Famous Traction is team tested and designed.

The F2 model features a 2 pc design, no arch, and 27mm kick tail.

The F3 model features a 3 pc design, contoured arch bar , and 27mm kick tail.


* F2 Model shown above.

THe eco f /series.

SERIESECORecycled Foam

Custom grip patternContoured arch bar (F3 & F5)27 mm kick tailUltra waterproof adhesiveTeam tested and designed

FEATURESCOLORSBlackGreenNavy



Wax.DusTiN Barca / PHoTo : HeNNiNGs

A HIgH pERFORMANCE, ORgANIC SURF WAx FROM FAMOUS. Famous Green Label surf wax is a petrochemical free, organic, biodegradable, high performance surf wax. Made exclusively with high grade, all natural, non toxic, earth friendly, organic ingredients that will satisfy any earth conscious surfer. Green Label also features recycled FSC certified packaging printed with soy ink. Famous Green Label Wax is made exclusively in the USA and part of the Project BLUE initiative. A portion of the proceeds from our Green Label surf wax goes directly to the SIMA Environmental Fund to help keep our water clean and beaches safe.

THE WORLD’S MOST ADVANCED HIgH pERFORMANCE SURF WAx. Combining the elements of supreme tackiness, beady texture, and a UV inhibitor, Famous Surf Wax™ ensures long lasting tackiness under any type of conditions. With our non-toxic formula, and recycled FSC certified packaging, Famous Surf Wax™ has been earth friendly since day one. We’ve spent years of research and development all over the world with some of the world’s best surfers to create these five superior formulas that stand alone. Famous Surf Wax™ is made with the highest grade refined waxes available to ensure today’s surfer with the longest lasting best performance wax ever. Famous Surf Wax is made exclusively in the USA.

OrganicPetrochemical free

Non toxicBiodegradable

High performanceFSC Recycled Packaging

Project BLUEMade in USA

High PerformanceSupreme TackinessUV InhibitorLong LastingFSC Recycled PackagingTeam TestedMade in USA

FEATURES FEATURESAVAILABLE IN THESE 5 TEMpSCold: 60-Below F, 15-Below CCool: 60-68 F, 14-19 CWarm: 68-78 F, 20-26 CTropical: 78-Above F, 26-Above CBasecoat: All Temps

AVAILABLE IN THESE 5 TEMpSCold: 60-Below F, 15-Below CCool: 60-68 F, 14-19 CWarm: 68-78 F, 20-26 CTropical: 78-Above F, 26-Above CBasecoat: All Temps

famous / Wax.

27 | WAx WAx | 28

LeasHes.

TimmY curraN / PHoTo : roWLaND

THETIMMY pRO.

SIzES AND COLORS

Duel 8 mm stainless steel swivelsFusion bonded jointsTop quality urethane cordCustom folded ankle cuffs Precision molded end fittingsKey pocketRemovable rail saverMade in the USA.

FEATURES

5’ Competition, .220in. Cord6’ Competition, .220in. Cord 6’ Deluxe Everyday, .270in. Cord7’ Deluxe Everyday, .270in. Cord8’ Deluxe Everyday, .270in. Cord8’ Deluxe Big Wave, .310in. Cord9’ Deluxe Everyday, .270in. Cord9’ Deluxe Big Wave, .310in. Cord10’ Deluxe Everyday, .270in. Cord10’ Deluxe Big Wave, .310in. Cord

THEDELUxE.

THEBRIT.

THEFIgUEROA.

THERIOT SQUAD.

COLORSRedBlackBlue

RedBlackBlue

COLORSGreenBlack

BlueGray

COLORSCOLORSRedGreenBlack

COLORS

famous /LeasHes.

LEASHES | 32

cHris frieND / PHoTo : cHrisTie

BoarD BaGs.

• Heat and water resistant reflective tarpaulin material on bottom

• Durable polyester top• 8mm foam padding• Heavy Duty Corrosion

resistant zippers• Heat and water resistant

tarpaulin material (inside)• Padded removable

shoulder strap• Padded handle• Wax/Fin Pocket• Available sizes: 6’0”, 6’3”,

6’6”, and 7’.0”• Available in Gray

• Timmy Curran’s signature checker design (top)

• Durable polyester top and bottom

• 8mm foam padding• Heavy Duty Corrosion




6’6”, and 7’.0”• Available in White/Black

• Dillon Perillo’s signature stripe design (top)

• Durable polyester top and bottom

• 8mm foam padding• Heavy duty corrosion




6’6”, and 7’.0”• Avaiable in Green/Blue

FEATURESFEATURES FEATURES• Heat and water

resistant tarpaulin material• 3mm foam padding• Corrosion resistant zippers• Padded removable

shoulder strap• Padded Handle

• Perfect for daily use to protect your board or to place inside travel bags for added protection.

• Available sizes: 6’0”, 6’3”, 6’6”, and 7’.0”

• Available in White

THETIMMY pRO.

THEFIgUEROA.

THEDELUxE.

THEDAY CRUISER.

famous /BoarD BaGs.

35 | BAgS BAgS | 36

FEATURES

Sock Bag

Pantone Cool Gray 8c

Pantone 187c

Pantone 2925c

Sock Bag

Pantone Cool Gray 8c

Pantone 187c

Pantone 2925c

famous /BoarD socKs.

BAgS | 38

Sock Bag

PANTONE 1807 C

PANTONE 1807 C

Sock Bag

PANTONE 1807 C

PANTONE 1807 C

FEATURES• Prevent minor dings and

scratching

• Stops wax, dirt, and sand from

getting everywhere.

• Can be used inside a board bag

for extra protection

• Stretches a few inches longer

than its original length/width

• Nose cone protection

• Heavy duty fleece material

• Nylon Draw cord with toggle

• Custom checker pattern

• Sizes 6’0”, 6’3”, 6’6”, and 7’0”

• Available in Red and Black

• Prevent minor dings and

scratching

• Dry’s surfboard, stops wax,

dirt, and sand from getting

everywhere.

• Can be used inside a board bag

for extra protection

• Stretches a few inches longer

than its original length/width

• Nose cone protection

• Heavy duty fleece material

• Nylon draw cord with toggle

• Sizes 6’0”, 6’3”, 6’6”, and 7’0”

• Available in Blue and Gray

THETIMMY.

FEATURES

THEDELUxE.

37 | BAgS

NaTHaNieL curraN / PHoTo : WoLcoTT

sofT GooDs & accessories.

famous /Tees.

41 | TEES TEES | 42

100% Premium Ring SpunCotton Pre-shrunk.

100% Premium Organic Cotton with Reactive dyes.100% Premium Ring Spun

Cotton Pre-shrunk.100% Premium Ring SpunCotton Pre-shrunk.

100% Premium Ring SpunCotton Pre-shrunk.

THEgREEN LABEL.

THEDEAL.

THEpIxEL.

THECORpORATE.

COLORS COLORSCOLORS COLORS COLORS

THECLASSIC.

43 | HATS HATS | 44

famous /HaTs.

THEF FLEx.

THEHOLLYWOOD.

THEF AMOUS FLEx.

THEF LOgO.

THECORpORATE.

THECLASSIC.

THEgREEN LABEL.

6 Panel, taped seams, wool-like textured fitted cap by Flexfit.

Colors: Black and Gray

5 Panel, seamless polyester foam front and adjustable nylon mesh back.

Colors: Gray and Black

6 Panel, taped seams, wool-like extured fitted cap by Flexfit.

Colors: Navy and Black

6 Panel, taped seams, wool-like extured fitted cap by Flexfit.

Colors: Navy and Black

5 Panel. seamless polyester foam front and adjustable nylon mesh back.

Colors: Black and Red

5 Panel. seamless polyester foam front and adjustable nylon mesh back.

Colors: Black and Red

5 Panel, seamless polyester foam front and adjustable nylon mesh back.

Colors: Green and Black

COLORS COLORSCOLORS COLORSCOLORS COLORSCOLORS

famous /Wax comBs. famous /sTicKers.

THEFAMOUS WAx COMB.

THESTICKER COLLECTION.

Famous Wax Combs feature a unique round design for the ultimate hand comfort when scraping and combing. Other features include comb, scraper, and a rounded scraper to get in the hard to scrape pressure dings.

COLORS

45 | WAx COMBS STICKERS | 46

47 | pRODUCT MATRIx pRODUCT MATRIx | 48

famous /ProDucT maTrix.

TRACTION. THE F

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THE T

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THE E

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THE H

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THE I

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THE B

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THE A

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THE B

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THE F

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THE F

3

THE F

5

THE E

CO F2

THE E

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THE E

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famous /ProDucT maTrix.

LEASHES.

BOARD BAgS.

THE D

ELUxE

THE T

IMMY

THE T

IMMY

gREEN

LABE

L ORg

ANIC

THE B

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THE T

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pRO

THE R

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THE D

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THE F

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THE D

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7 C

So

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PA

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7 C

BOARD SOCKS.

WAx.

THE D

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So

ck B

ag

Pan

tone

Co

ol G

ray

8c

Pan

tone

187

c

Pan

tone

29

25c

So

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ag

Pan

tone

Co

ol G

ray

8c

Pan

tone

187

c

Pan

tone

29

25c

FAMOU

S SUR

F WAx

THE C

ORpO

RATE

TEES. THE g

REEN

LABE

L

THE D

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THE p

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THE C

LASS

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THE F

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THE C

ORpO

RATE

THE g

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LABE

L

HATS. THE F

FLEx

49 | pRODUCT MATRIx pRODUCT MATRIx | 50

THE H

OLLYW

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THE F

LOgO

THE C

LASS

IC

famous 2011 lookbook

Documents

rowland11 traction traction

f3 model

f5 model

kilian garland pro model

j wilson05 traction

bdu matt rockhold pro

eco light nate tyler

timmy curran photo