family office : financial planning for next generations
TRANSCRIPT
May 2016
Manu Sreenivasan Managing Director
Wektra Family Office
Bangalore+91-9605360572
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1. Introduction
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My Journey…
1994Equity
1998US Equity
2001Mutual
Fund
2006Private
Investment
2010 – 2013????
2014Own
Company
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The Idea Funnel
Certification Segment to focus on
• Financial Product Distribution• Wealth Management• Fund Management • Financial Education• Financial Planning• Family Office
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2013 - To be or not to be…
Certification
• Content• Can start practice
immediately• Concepts are tested
thoroughly• Pass the exam• Preparation
License
• RIA?• Corporate advisory• Investment advisory• Financial planning• Company structure• Capital requirement
JanSEBI
AprilReference
MayTraining
OctCertification
DecNotice
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2. The Ground Work
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3. Family Office
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1st Generation: Wealth creation
2nd Generation: Wealth preservation,
growth3rd Generation:
Wealth preservation, transfer
Help future generation to carry on the family legacy
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Family Office
• “… wealth management advisory firm that manages family’s private wealth”
• “…personal CFO”• “…building, preserving and transferring
wealth”
Beyond Wealth Management
Business Advisory
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Independent, trusted advisor, and manager
Multi-generational: Wealth Creation, Preservation, Transfer
Business transactions and Personal wealth management
Administrative services: Taxation, Custody, Legal, Business advisory
Administrative services: Succession Planning, Estate Planning, Family Governance
Family Office Services
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Our experience so far…• Family Office
– Not for the masses• Client acquisition
– References and word of mouth– Corporate advisory -> Personal finance advisory
• Client retention– Deals – Close interaction is needed– Talk to different stakeholders (especially the CFO)– Continuously deliver value – E.g. Consolidated reporting (A
challenge when you do not have execution)– Strong execution partners (Detailed info, Good support)
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Our experience so far…
• Choose your segment wisely– We chose the SME segment– Part vs Full wallet share – Power of saying NO– Free look period – Continuous engagement– Demonstration of knowledge - Sector, Event, Pipeline of activities/deals
• Fee– Retainer– Time and Material– Activity based– AUM based– Exit based
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Thank you!