family business 2.0
DESCRIPTION
A presentation for members of the Family Business Alliance to be presented on June 11, 2009 in Chicago.TRANSCRIPT
Social Networking – Are You In?
2009 Family Business Alliance
For today
What is social networking and web 2.0?
Why does it matter? What do you need to know? How you can get started in 5
minutes or less Other questions?
Web 1.0
Static sites Traditional push media
Newspaper Magazines Advertising
Very little control of message or access to source
High cost and time barriers
Social network
Personal pages - profiles Who knows who Fine line between personal and
professional Relationships matter
Web 2.0
User generated content Message is pulled Community driven Virtually no cost of entry Unlimited sources
Family Business 2.0
Micro-blog
Blog
Message
Affinity
Business
RelevantRelationships
Members
Value
Wiki
Linked In
CommunityIn
Real time
Friends
Tagged
Communicate
Data
ParticipationRSS
Now
Trending
WebPromotion
Timely
MySpace
Causes
Collaborate
Mobility
Usability
Audio
IM
Convergence
Video
NetworkConnection
Share
Social
Why 2.0?
Build your brand Control your message Strengthen relationships Expand your reach Stay relevant
Explosive growth
Facebook tips
Keep it professional Create Fan page
Presence only Update
Link to other sites Share news articles Comment on others pages and
photos
Twitter demographics
Twitter tips
Start slow Brand your site Link to homepage Shrink your URL’s Keep followers and following in
balance Search within your niche RT, @ and #
Linked In
Linked In Tips
Link BIG! Complete your profile Connect with connectors. Solicit recommendations Create a group, public or private Post slides or links to blogs
Blog tips
Follow other blogs Have something to read Post regularly Technorati
Wiki tips
Aggregator of family business resources Not a source in itself
List your events Share your knowledge Family Business Townsquare
Facebook for family buisness Specialized groups Replace Google group
iGoogle Personal dashboard
Alerts Family business Your center or name
Analytics Groups Calendar Reader
More web 2.0
Bookmarking
Media SocialAggregato
rs
Digg Picasa TaggedPlaxo
Tip’d YouTube Blogger Friend Feed
Delicious Slideshare Ning Facebook
Get started in 5 minutes
Set up a Twitter page
Have a strategy
Stay updated
Don’t let it consume your time
Monitor your traffic
Build your community
Listen, learn
To whom does it matter?
Learn more
www.commoncraft.com Social networks Social bookmarking Twitter Plenty of other infomercials
Link to this presentation
www.twitter.com/fambiz2point0 www.slideshare.com