fame, glory, and ... tech comm??
DESCRIPTION
Sarah O'Keefe keynote from TCUK 2013, Bristol, UK. Discusses how technical writers need to understand their organization's business to succeed in their jobs.TRANSCRIPT
Fame, Glory, and … Tech Comm??
flickr: theodorescott
Image: wallaceandgromit.com
Photos: wikipedia and jkrowling.com
Photo: qaronline.org
Source: Wikipedia
Flickr: skinnylawyer
Flickr: hmomoy
Tech comm’s place in the enterprise
Famous technical writers…
Flickr: ahmedrabea
Flickr: digitalwallpapers
What is the purpose of tech comm?
The Oxford comma?Two spaces or one space after a period?Page breaks? Line breaks?
No.
No.
No.
Flickr:
Tech Comm.It’s all about the user.
WRONG
Support the organization’s
business goals using information and
information products.
Too often, technical communication
products do not support the organization’s business goals.
Flickr: brittanyg
Know your business.
Align your business goals with your tech comm efforts.
Increased focus on international markets
Style guides and terminology
Automated formatting
Reuse
Flickr: brittanyg
Flickr: valeriebb
How should tech comm contribute to the business?
http://www.designboom.com/technology/audi-a3-car-manual-enhanced-by-augmented-reality-app/
Flickr: charliekwalker
Flickr: lizhenry
1. Understand business objectives.
2. Develop content strategy that supports business objectives.
3. PROFIT.
Flickr: hmomoy
Focus on users and business.
Meets user needs
Meets business needs
Meets user needs
Meets business needs
Lovingly handcrafted
Meets user needs
Meets business needs
Cheap
Meets user needs
Meets business needs
Crap on a page
Meets user needs
Meets business needs
Effective tech comm
Meets user needs
Meets business needs
Effective tech comm
Crap on a page
Cheap
Lovingly handcrafted
Flickr: lorenjavier