Falls of the OhioFalls of the Ohio• The original Louisville

challenge to greatness.• The original Louisville

challenge to greatness.

Now is the time to accept a new challenge

Now is the time to accept a new challenge

The campaign for long term funding for the arts

and culture in Greater Louisville

The campaign for long term funding for the arts

and culture in Greater Louisville

Our Vision: Challenge to Greatness

Our Vision: Challenge to Greatness

• Greater Louisville changes the world through creativity, imagination and innovation woven into every aspect of our community.

• Greater Louisville changes the world through creativity, imagination and innovation woven into every aspect of our community.

Our Mission: Challenge to Greatness

Our Mission: Challenge to Greatness

• Establish a solid financial foundation for arts and culture in our community.

• Establish a solid financial foundation for arts and culture in our community.

Call to ActionCall to Action

• You take the pledge:

“I am challenged to greatness.”

• You take the pledge:

“I am challenged to greatness.”

Our challenge:Our challenge:• Integrate arts and culture into the

overall planning and development of the region and its infrastructure.

• Expand the breadth and depth of the art and cultural offerings.

• Ensure not only the future viability of arts and culture, but the social, spiritual and economic vitality of the region.

• Integrate arts and culture into the overall planning and development of the region and its infrastructure.

• Expand the breadth and depth of the art and cultural offerings.

• Ensure not only the future viability of arts and culture, but the social, spiritual and economic vitality of the region.

Our challenge:Our challenge:• Combine economic development

efforts with arts and cultural educational institutions to create an educated and creative workforce.

• Strengthen the touchstones of creativity, art, science, culture and education for the future of our children and our grandchildren.

• Combine economic development efforts with arts and cultural educational institutions to create an educated and creative workforce.

• Strengthen the touchstones of creativity, art, science, culture and education for the future of our children and our grandchildren.

Accept the challenge, and our rewards will be great:

Accept the challenge, and our rewards will be great:• Creativity on a massive scale• Regional prosperity• The cultural hub of the region• Creative workers, innovative

businesses and lots of visitors• Expanded economic development

• Creativity on a massive scale• Regional prosperity• The cultural hub of the region• Creative workers, innovative

businesses and lots of visitors• Expanded economic development

Accept the challenge, and our rewards will be great:

Accept the challenge, and our rewards will be great:• New expressions of creativity• Jobs• Enlivened community and enhanced

charm• Holistic learning environment• Creative kids who problem solve creatively • Joy, life and excitement in every part of the

community

• New expressions of creativity• Jobs• Enlivened community and enhanced

charm• Holistic learning environment• Creative kids who problem solve creatively • Joy, life and excitement in every part of the

community

The facts tell the story:The facts tell the story:• High school students test scores

increase in direct relationship to cultural experience.

• Nearly 8 million people visit cultural attractions annually.

• Over 15,000 jobs are already supported by the cultural community.

• Cultural tourists spend 45% more time in town than other tourists.

• High school students test scores increase in direct relationship to cultural experience.

• Nearly 8 million people visit cultural attractions annually.

• Over 15,000 jobs are already supported by the cultural community.

• Cultural tourists spend 45% more time in town than other tourists.

It is time for each of us:It is time for each of us:• Each person, each cultural

organization, each business—take the pledge:

“I am challenged to greatness”

Help move Greater Louisville to a future made brighter by the fully realized potential of its rich cultural heritage.

• Each person, each cultural organization, each business—take the pledge:

“I am challenged to greatness”

Help move Greater Louisville to a future made brighter by the fully realized potential of its rich cultural heritage.

• Start today.

• Take the pledge and meet the Challenge to Greatness!

• Start today.

• Take the pledge and meet the Challenge to Greatness!

• Greater Louisvillians,

• Greater Louisville institutions,

• Greater Louisville businesses

• This is a start of a long list of those that had/have accepted and embrace/embraced a Challenge to Greatness and have impacted/are impacting the world

• Greater Louisvillians,

• Greater Louisville institutions,

• Greater Louisville businesses

• This is a start of a long list of those that had/have accepted and embrace/embraced a Challenge to Greatness and have impacted/are impacting the world

People People • Pee Wee

Reese• Wendy Whelan• Diane Sawyer• David Jones• Meriwether

Lewis

• Pee Wee Reese

• Wendy Whelan• Diane Sawyer• David Jones• Meriwether

Lewis

• D.W. Griffith• Daryl Griffith• Paul Hornung• Hunter

Thompson• My Morning

Jacket

• D.W. Griffith• Daryl Griffith• Paul Hornung• Hunter

Thompson• My Morning

Jacket

PeoplePeople• Victor Mature• Zachary Taylor• John James

Audubon• John Patrick

(Groggan)• Mary Travers• Pat Day

• Victor Mature• Zachary Taylor• John James

Audubon• John Patrick

(Groggan)• Mary Travers• Pat Day

• Marion Sunshine

• Marjorie Weaver

• John Martin • Marsha Norman• Isaac Murphy

• Marion Sunshine

• Marjorie Weaver

• John Martin • Marsha Norman• Isaac Murphy

PeoplePeople• Matt Winn• Thomas A.

Edison• Jim Porter• Mary T.

Meagher• Henry Vogt

• Matt Winn• Thomas A.

Edison• Jim Porter• Mary T.

Meagher• Henry Vogt

• Fontaine Talbot Fox

• Helen Humes• Jonah Jones• Annie Fellows

Johnston• Jon Jory

• Fontaine Talbot Fox

• Helen Humes• Jonah Jones• Annie Fellows

Johnston• Jon Jory

PeoplePeople• Dian Fossey• Muhammed Ali• Wendell Cherry• Justice

Brandeis• John Banward• Dr. Burt Monroe• Leo Burmeister

• Dian Fossey• Muhammed Ali• Wendell Cherry• Justice

Brandeis• John Banward• Dr. Burt Monroe• Leo Burmeister

• Pee Wee King (Julius F. A. Kuczynski)

• Ed Hamilton• Fuzzy Zoeller• Kutz & Kleinert• Etta James• Thomas Merton

• Pee Wee King (Julius F. A. Kuczynski)

• Ed Hamilton• Fuzzy Zoeller• Kutz & Kleinert• Etta James• Thomas Merton

People People • Lionel Hampton• Lee Luvisi• Thomas Alva

Edison• Hobart Henley• Colonel

Sanders• Ned Beatty

• Lionel Hampton• Lee Luvisi• Thomas Alva

Edison• Hobart Henley• Colonel

Sanders• Ned Beatty

• Tom Cruise• Dr. Robert

Smith• Dr. Susanne

Ildstad• Leon Bibb• Dr. Wiliam

DeVries

• Tom Cruise• Dr. Robert

Smith• Dr. Susanne

Ildstad• Leon Bibb• Dr. Wiliam

DeVries

People People • Frederick Law

Olmstead• The Hill Sisters

(Mildred, Patty, and Jessie)

• Mary Anderson• Irvin S. Cobb• Enid Yandell

• Frederick Law Olmstead

• The Hill Sisters (Mildred, Patty, and Jessie)

• Mary Anderson• Irvin S. Cobb• Enid Yandell

• Foster Brooks• Tod Browning• Mary Ann

Currier• Tori Murden

McClure• Wendell Berry• Sam Gilliam

• Foster Brooks• Tod Browning• Mary Ann

Currier• Tori Murden

McClure• Wendell Berry• Sam Gilliam

People People • Dr. William

Henry Shepherd

• Irene Dunne• Henry

Watterson Hull• Robert Worth

Bingham

• Dr. William Henry Shepherd

• Irene Dunne• Henry

Watterson Hull• Robert Worth

Bingham

• Bob Thompson• Buck and

Bubbles (Ford Washington and John Sublett)

• Marlene Grissom

• Bob Thompson• Buck and

Bubbles (Ford Washington and John Sublett)

• Marlene Grissom

BusinessesBusinesses• Humana

• Churchill Downs

• Louisville Slugger

• Brown-Forman

• Jarvik 7

• Humana

• Churchill Downs

• Louisville Slugger

• Brown-Forman

• Jarvik 7

InstitutionsInstitutions• The Falls of the Ohio• Actors Theater of Louisville• School for the Blind• Louisville Zoo• Actors Theatre of Louisville• The Speed Art Museum• The Portland Museum• The Louisville Ballet• The Louisville Orchestra

• The Falls of the Ohio• Actors Theater of Louisville• School for the Blind• Louisville Zoo• Actors Theatre of Louisville• The Speed Art Museum• The Portland Museum• The Louisville Ballet• The Louisville Orchestra

• Start today.

• Take the pledge and meet the Challenge to Greatness!

“Culture is the measure of a civilization.” — W.E.B. DuBois

• Start today.

• Take the pledge and meet the Challenge to Greatness!

“Culture is the measure of a civilization.” — W.E.B. DuBois

A challenge to greatness.

A challenge to greatness.

Will YOU take the pledge?