falling walls lab 2013
DESCRIPTION
Breaking the Walls of Fair TranslationsTRANSCRIPT
#
FAIR TRANSLATIONS
MARIE-LUISE GROßGERMANYUNIVERSITY OF VIENNA
1Sonntag, 10. November 13
# MARIE-LUISE GROß BREAKING THE WALL OF FAIR TRANSLATIONS
...that‘s why the demand for professional translation services is growing:
0 $
12.500.000.000 $
25.000.000.000 $
37.500.000.000 $
50.000.000.000 $
1995 2000 2005 2010 2011 2012 2013 2015
Translation Market Value
Sour
ce: C
omm
on S
ense
Adv
isor
yBe careful with the cat! No say the cat is in the sack, when you have not the cat in the sack.
G. Trappatoni
Sour
ce: h
ttp:
//ww
w.b
eins
port
.tv/
Intercultural communication can be tricky...
2Sonntag, 10. November 13
# MARIE-LUISE GROß BREAKING THE WALL OF FAIR TRANSLATIONS
Intercultural communication can be tricky...
...that‘s why the demand for professional translation services is growing:
0 $
12.500.000.000 $
25.000.000.000 $
37.500.000.000 $
50.000.000.000 $
1995 2000 2005 2010 2011 2012 2013 2015
Translation Market Value
Sour
ce: C
omm
on S
ense
Adv
isor
y
Be careful with the cat! No say the cat is in the sack, when you have not the cat in the sack.
G. Trappatoni
Sour
ce: h
ttp:
//ww
w.b
eins
port
.tv/
...but as prices of translation services are falling...
-30%since 1995
...commoditization threatens the industry.
3Sonntag, 10. November 13
# MARIE-LUISE GROß BREAKING THE WALL OF FAIR TRANSLATIONS
It‘s a lemons problem!
Sour
ce: W
ikip
edia
.org
George Akerlof
Nobel Prize winner
2001
information asymmetry + quality uncertainty
adverse selection
market failure
The solution: An online marketplace for fair translations!
•Commit to fair prices•Build trust•Foster long-term partnerships•Exchange knowledge•Gain visibility
4Sonntag, 10. November 13