fall giving day kick off: best practices to drive your programs fundraising success1460052017
TRANSCRIPT
Confidential Document: Kimbia Inc. 2016
Fall Giving Days Kick-Off
@kimbiainc #kimbiawebinars
Confidential Document: Kimbia Inc. 2016 #kimbiawebinars @KimbiaInc
Agenda • Introductions &
About Kimbia • Why Giving Days? • 4 Giving Day
Phases & Some Tips
• Real World Examples & Ideas for Success
• Q&A
Confidential Document: Kimbia Inc. 2016 #kimbiawebinars @KimbiaInc
Introductions
Mary Anne Gunn VP, Marketing Kimbia, Inc.
Confidential Document: Kimbia Inc. 2016 #kimbiawebinars @KimbiaInc
Confidential Document: Kimbia Inc. 2016 #kimbiawebinars @KimbiaInc
Why Giving Days?
• Grow year-over-year • Engage alumni, students,
donors and faculty • Inspire major donors & ignite
lapsed donors • Increase participation
through urgency, engagement and competition
• Provide multiple opportunities to get creative and achieve phenomenal results
• Expand reach via online and social capabilities
Confidential Document: Kimbia Inc. 2016 #kimbiawebinars @KimbiaInc
Year-Over-Year Growth
Columbia University Giving Day Dollar Growth
5,000 Gifts
9,759 Gifts
10,452Gifts
13,090Gifts5x
Confidential Document: Kimbia Inc. 2016 #kimbiawebinars @KimbiaInc
Why it Works
Kimbia Best-of-Breed Online Fundraising Platform
• Platform Proven to Handle High-
Volume Events • Custom Site Designed for Large-
Scale Participation • Real-time Leaderboards Provide
Encouragement • Secure Transactions
Ø Multi-Currency & Multi-Language Capabilities
Ø Mobile-ready & Socially-connected
Ø Data Integration & Reporting
Confidential Document: Kimbia Inc. 2016 #kimbiawebinars @KimbiaInc
Tips & Tricks
Confidential Document: Kimbia Inc. 2016 #kimbiawebinars @KimbiaInc
Tip: Giving Day Site
• Make donation forms easy to use • Limit the number of fields, reduce
friction • Provide a clear call-to-action and
goal at the top of the site • Make the “Giving Day” a prominent
part of your website • Provide video context near forms • Suggest fixed donation levels • Mobile optimize site and forms • Enable social sharing easily
Confidential Document: Kimbia Inc. 2016 #kimbiawebinars @KimbiaInc
Confidential Document: Kimbia Inc. 2016 #kimbiawebinars @KimbiaInc
Tip: Social Media
• Use tracking codes to measure effectiveness
• Provide a Spread the Word Page • Focus: Facebook, Instagram and Twitter • Live Action: Periscope & Vine • Build awareness early and often - ### • Appoint social media ambassadors • Use themes and campaigns that resonate
Confidential Document: Kimbia Inc. 2016 #kimbiawebinars @KimbiaInc
Tip: Engagement Strategies
Confidential Document: Kimbia Inc. 2016 #kimbiawebinars @KimbiaInc
Tip: Post-Event Giving
Confidential Document: Kimbia Inc. 2016 #kimbiawebinars @KimbiaInc
Tip: Pick Your Model
• Get Creative! • Inter-Institution
• School/Program
• Geographic
Widespread alumni network
Cities/states with large presence
Local alumni clubs Use % challenge
Schools compete Incentives go to each program
Highlight program benefits
Activate loyalty
Brainstorm Explore your culture
Leverage your strengths Engage
ambassadors
Use popularity of an event
Engage school spirit in a positive way
Activates sense of competition
Confidential Document: Kimbia Inc. 2016 #kimbiawebinars @KimbiaInc
Confidential Document: Kimbia Inc. 2016 #kimbiawebinars @KimbiaInc
Tip: Start Now
5 to 6 Months to Plan
• Establish Your Goal Ø International, student or alumni
engagement, dollars, gifts, new donors
• Choose Your Giving Day Model • Select a Team • Pick a Meaningful Date
Ø Anniversaries, birthday, kick-off, athletics
• Have a Kick-Off Meeting with Key Stakeholders
Confidential Document: Kimbia Inc. 2016 #kimbiawebinars @KimbiaInc
Four Giving Day Phases
Confidential Document: Kimbia Inc. 2016 #kimbiawebinars @KimbiaInc
Giving Day Partner … Not just a vendor
Giving Day Success Kit • Social media and online fundraising
strategy and tactics training • Hosted Giving Day website: owned by
you • Real-time campaign results and
leaderboards • Complete project management and
planning • Ownership of all data and reports • Multiple donation form options • Access to Kimbia experience and
resources
Your Mission
Your Brand
Your Donors
Your Funds
Confidential Document: Kimbia Inc. 2016 #kimbiawebinars @KimbiaInc
Q&A