fall 2021 business research conference

BRAD D. SMITHSCHOOLS OF BUSINESS

Second Annual

MARSHALL BUSINESS RESEARCHCONFERENCE

Friday, November 5, 2021

Featuring the Dean's Distinguished Speaker

MARK J. NIGRINI, Ph.D.Associate Professor, College of Businessand Economics, West Virginia University

Renowned Expert in Benford's Law andAccounting Fraud

MARSHALL BUSINESSRESEARCH CONFERENCE

MARSHALL UNIVERSITYBRAD D. SMITH SCHOOLS OF BUSINESS

EVENT PROGRAM

TRACK 1 BUSINESS I MORNING SESSION

bit.ly/plenarymu

bit.ly/tbus1mu

Welcome RemarksAlberto Coustasse, Research Committee Chair, Marshall UniversityAvi Mukherjee, Interim Provost/S.V.P. of Academic Affairs, Marshall UniversityJim Datin, Sponsor, Alumnus, CEO of BioAgilytix LabsDean's Distinguished SpeakerMark Nigrini, Associate Professor, West Virginia UniversityIntroduced by Jeffrey Archambault, Interim Dean, Marshall University

9:00 AM

9:20 AM

TRACK1 BUSINESS I AFTERNOON SESSION bit.ly/tbus1mu

10:15AM

10:40 AM

11:05 AM

11:30 AM

1:00 PM

1:25 PM

1:50 PM

2:15 PM

2:40 PM

Neeru Malhotra, Session Chair, University of EssexInsights into Frontline Reward Practices for Service Quality Managementin Customer Contact ServicesNeeru Malhotra, University of Essex | Sunil Sahadev, University of Brighton | AviMukherjee, Marshall UniversityImport Competition and Export Performance of Domestic ManufacturingSectorsErick Kitenge, Prairie View A&M UniversityA Review of the Time Banditry LiteratureJamey Halleck | Kevin Knotts, Marshall UniversityVocational Skills and Entrepreneurship Practice for ImprovingEntrepreneurial Intentions through Perceived Behavior ControlMichael Brizek | Cherie Rains, Lander University

Tyson Ang, Session Chair, Marshall UniversityDefense Beyond Support: Consumer-Brand Identification in the Context ofBrand RivalryAllison Smarr | Monica Wei | Tyson Ang, Marshall UniversityEnsuring Success in Mergers and Acquisitions: Testing a Proposed Dual-StageSequenceUyi Lawani, Marshall UniversityA Pilot Study Using the Baldrige Performance Excellence FrameworkRon Schulingkamp, University Medical Center New Orleans | Kenneth Maxik, CompleteRx| Craig Kimble | Alberto Coustasse, Marshall UniversityThe Effects of Marketing Channel Selections on Brand Authenticity: The Roleof Perceived Firm SizeFelix Septianto, University of Queensland | Tyson Ang, Marshall University | ArnoldJaputra, University of Western Australia | Pragea Geldoffy Putra, University of AucklandWhistleblowing in Accounting: A Meta-Analytic ReviewMackenzie Festa, University of Wyoming | Megan Jones, Xavier University | Kevin Knotts,Marshall University



TRACK 2 BUSINESS II AFTERNOON SESSION bit.ly/tbus2mu

TRACK 2 BUSINESS II MORNING SESSION bit.ly/tbus2muTom Norton, Session Chair, Marshall UniversityUser Cost for Foreign Monetary Assets under DollarizationBoniface Yemba, Marshall UniversityMoney’s User-Cost Impact on Private Investment in theU.S.Adam Bourgoin-Stone | Biyan Tang, University of Massachusetts atDartmouthCOVID-19 Induced Lockdown and Economic Activity:Evidence from Zoning Restrictions in IndiaSatadru Das, Reserve Bank of IndiaLet's Get Creative: Using Design Thinking to Improve TaxResearch and Planning SkillsAmanda Thompson-Abbott | Tom Norton, Marshall University

Ray Keener, Session Chair, Marshall UniversityA Review of Classical Statistical Corporate BankruptcyPrediction ModelsTimothy Bryan, Marshall UniversityRevenue Classification Shifting: Does CEO Gender Matter?Wenjing Ouyang, University of the Pacific | Hongxia Wang, CoastalCarolina University | Thanh Ngo, East Carolina UniversityThe Effects of Preschool Television Viewing: Can Cable TVMake you Mentally Healthy?Yi Duan, Marshall University | Xiao Liu | Yajie Sun, Nanjing AuditUniversity Don't Cash That Check! Identifying Risks to Medical Billingand Collection Practices Under the Doctrine of Accord andSatisfactionCasey Baker | Kent Willis | Charles Stivason, Marshall UniversityInvestor Horizons and Corporate Insider TradingKeming Li, Texas A&M University at San Antonio| MohammadUddin, Marshall University

10:15AM

10:40 AM

11:05 AM

11:30 AM

1:00 PM

1:25 PM

1:50 PM

2:15 PM

2:40 PM



TRACK 3 HEALTHCARE I MORNING SESSION bit.ly/thc1mu

TRACK 3 HEALTHCARE I AFTERNOON SESSION bit.ly/thc1mu

Monica Wei, Session Chair, Marshall UniversityMarshall Institute of Medical Cannabis and TherapeuticsEric Blough | Philippe Georgel |Alberto Coustasse | Ben Eng, Marshall UniversityEffects of COVID-19 on Academics and Behavioral Health of Children inAppalachiaSandra Strobel | Lanai Jennings, Marshall UniversityPresence of Inhibitors and All-Cause Mortality in Patients with Non-SevereHemophilia AAndres Garcia Sierra, University of Central Florida| Juliana Alexandra | Hernández Vargas| Ana María Valbuena García | Lizbeth Acuña Merchán, Columbian Fund for High-CostDiseases My Pathway to Successful NIH FundingBrandon Henderson, Marshall University

Isha Patel, Session Chair, Marshall UniversityHPV Vaccination in the Virginia ContextIsha Patel, Marshall University| George Larry Maxwell, Inova Fairfax Hospital | FabianCamacho, University of Virginia | Norma Magallanes Benitez, Inova Fairfax Hospital |Rajesh Balkrishnan, University of VirginiaHow can Businesses Support Local Hunger Initiatives?Amy Gannon | Mallory Mount, Marshall UniversityClassifying Organizations Utilizing Input, Product, Workforce, and WorkflowCharacteristics Scott Stegall | MeriBeth Stegall, Clayton State UniversityAssessing Career Pathways and Competency Acquisition: Do They Match?Irene Gabutti | Americo Cicchetti, Catholic University of RomeRe-Thinking Substance Abuse Reimbursement Payment ModelsSteven Szydlowski, University of Scranton

10:15AM

10:40 AM

11:05 AM

11:30 AM

1:00 PM

1:25 PM

1:50 PM

2:15 PM

2:40 PM



TRACK 4 HEALTHCARE II AFTERNOON SESSION bit.ly/thc2mu

TRACK 4 HEALTHCARE II MORNING SESSION bit.ly/thc2muBo Feng, Session Chair, Marshall University Utilizing a Hospital At-Home Model to Improve Treatment OutcomesBernardo Ramirez, University of Central Florida | Daniel West, University of Scranton Automated Predictive Modelling and Deep Learning Benchmarking forAccurate Classification of Diabetes PatientsShrirang Ambaji Kulkarni | Varadraj Gurupur, University of Central FloridaCommunity-Based Implementation Research on Opioid and Mental Healthin Rural TexasHarrison Ndetar | Karan Singh, University of Texas at TylerRisk Factors Associated with Hospitalization for COVID-19 Among School-Aged ChildrenLiam O'Neill, University of North Texas at Denton

Peter Hilsenrath, Session Chair, University of the PacificHealthcare and Macroeconomics: A PrognosisPeter Hilsenrath, University of the PacificPrototype of a Harmonized Healthcare Database Across InstitutionsKim Fulda | Usha Sambamoorthi, University of North Texas at Fort Worth | DavidSchneider | Imam Xierali, University of Texas SouthwesternForgone Medical Care Among Medicare Beneficiaries During the COVID-19PandemicJames Stimpson | Sungchul Park, Drexel University Biostatistician Collaboration in a Team Science EnvironmentSejong Bae, University of Alabama Race/Ethnic Disparities in the Impact of COVID-19: Implications for theHealthcare IndustryFernando Wilson, University of Utah

10:15AM

10:40 AM

11:05 AM

11:30 AM

1:00 PM

1:25 PM

1:50 PM

2:15 PM

2:40 PM

MARSHALL BUSINESS RESEARCH CONFERENCE


Mark J. Nigrini, Ph.D. is an associate professor at the College of Business and Economicsat West Virginia University. He is the recipient of the 2020 Outstanding AccountingEducator award of the West Virginia Society of CPAs. His research passion is Benford’sLaw which gives the expected patterns of the digits in tabulated data.

Mark has published papers on forensic analytics in academic journals and professionalpublications. These journals include the highly regarded Journal of Accounting,Auditing, and Finance and Auditing: A Journal of Practice and Theory. He published thelead article on the tendency of fraudsters to use round numbers in the first issue of thenewly created Journal of Forensic Accounting Research. In 2014 he published an articlein the Journal of Accountancy that was co-authored with Nathan Mueller, who at thetime was incarcerated in a federal prison. Their article subsequently won the Lawleraward for the best article in the Journal of Accountancy in 2014. His most recent articleon fraud’s fingerprints was the cover article in the November/December issue of FraudMagazine.

His work has been featured in The Financial Times, New York Times, and The Wall StreetJournal and his radio interviews have included the BBC in London, and NPR in theUnited States. His television interviews have included an interview for the Evil Twinsseries for the Investigation Discovery Channel and an interview featured in the Digitsepisode in the Netflix series Connected. He is a regular presenter at conferences andworkshops.

In his spare time, he enjoys traveling, recreational sports betting, listening to classicalmusic, watching motorsports, and walking 10,000 steps per day.

MARK J. NIGRINI, Ph.D.Associate Professor, College of Businessand Economics, West Virginia University

Renowned Expert in Benford's Law andAccounting Fraud

SPEAKER BIOGRAPHY

fall 2021 business research conference

Documents