Fall 2014 Product LineFrom The Bridge Direct

Retro Toy Made Modern-Cool• Larger and brighter 3D images• Fresh, eye-catching licensed character designs• New mechanics for smoother operation• Celebrating 75th Anniversary in 2014

Then Now

Consumer Insights

• Primary users are kids aged 2-5

• High mom awareness and retro-cool position

• Combination of nostalgia and hot characxter licenses drives

the purchase

• Considered a basic, “quiet” toy that travels well

Reel Packs Licensed Gift Sets

Product Offering

• 21-image story on 3 reels• Variety of top licenses• In 24-piece CDU

• Viewer, 3 reels and reel case• Variety of top kids’ licenses• Available in boys, girls and mixed

assortments in 6-piece MC

Reel Packs Assortment in CDUEach pack includes 3 reels that tell a 21-image story!

(Note: assortment is updated on rotating basis to keep it fresh)

24 pieces per CDU

Licensed Gift Sets

•Includes a custom character Viewer, 3 reels & storage case•Available in solid packs, girls assortment, boys assortment or mixed