fall 2011 - event planning certificate program

Download Fall 2011 - Event Planning Certificate Program

Post on 18-May-2015

701 views

Category:

Education

0 download

Embed Size (px)

DESCRIPTION

Are you passionate about planning events? Looking to build your event portfolio/resume? Interested in earning the CSEP (Certified Special Events Professional) or CMP (Certified Meeting Professional) designations? This lively hands-on class will educate you about the profession of meeting/event planning and management by introducing you to the basic elements of the industry through statistics, facts and figures. The course is led by Qualena Odom-Royes, CSEP, CMP an award-winning meeting planner and features dynamic industry guest speakers.

TRANSCRIPT

  • 1. FALL2011
    Event Planning Certificate Program
    Qualena Odom-Royes, CSEP, CMP
    Instructor

2. Course Description
Are you passionate about planning or producing events?
Looking to build your event portfolio/resume?

Interested in earning the CSEP (Certified Special Events Professional) or the CMP (Certified Meeting Professional) designations?
Copyright 2005-2011 EventEssentials, LLC.
3. Course Description
This lively hands-on class will educate you about the profession of meeting and event planning by introducing you to the basic elements of the industry through statistics, facts and figures and case studies. Learn what it takes to get started as an event professional, what job opportunities exist and how to establish a career path within the profession.
Copyright 2005-2011 EventEssentials, LLC.
4. Course Description
Discussions will emphasize best practices and trends in the industry, as well as common pitfalls to avoid. Field trips to various industry venues & warehouses will give you an opportunity to connect with some of Atlantas top, award-winning event professionals. Discover resources, associations and online social networking tools that can help you grow in your career.
Copyright 2005-2011 EventEssentials, LLC.
5. Course Description
You will have the opportunity to produce your own event with the help of fellow classmates.
The course is led by award-winning event planner Qualena Odom-Royes, CSEP, CMP and features dynamic industry guest speakers.
Copyright 2005-2011 EventEssentials, LLC.
6. Course Curriculum Best Practices
Session 1 Best Practices in Event & Meeting Planning(part 1)
Session 2 Best Practices in Event & Meeting Planning(part 2)
Copyright 2005-2011 EventEssentials, LLC.
7. Course Curriculum - Development
Session 3 Event Administration 1
SWOT, Research, Budgets
Session 4 Event Administration 2
Proposals, Timelines, Production Schedules
Copyright 2005-2011 EventEssentials, LLC.
8. Course Curriculum Pre Production
Session 5 Event Coordination 1
Site Selection, Transportation
Session 6 -Event Coordination 2
Proposal Presentation, Food and Beverage
Session 7 Event Coordination 3
Dcor, Theme/Development, Rentals
Copyright 2005-2011 EventEssentials, LLC.
9. Course Curriculum Pre Production
Session 8 Event Practicum
Taste of Atlanta (setup and coordination)
Session 9 Event Practicum
Marriott Marquis or 200 Peachtree
(setup and coordination) 400 pp event
Copyright 2005-2011 EventEssentials, LLC.
10. Course Curriculum Pre Production
Session 10 - Event Marketing 1
(Instructed by Florena Oliver GMSDC)
Session 11 Event Marketing 2
(Instructed by Florena Oliver GMSDC
Session 12 Social Media & Events/ Event Technology
Online Resources, Templates, Social Networking
Copyright 2005-2011 EventEssentials, LLC.
11. Course Curriculum Production
Session 13 Legal, Ethics &
Risk Management
Session 14 Resources & Graduation
Students work together to produce an event from start
to finish. CLASS EVENT
Copyright 2005-2011 EventEssentials, LLC.
12. Optional Sessions
Starting an Event Planning Business
Strategic Event Planning
Building a Brand - Marketing Yourself and Your Business Online
Getting Started in the Event Planning Industry
Contract Negotiations
Green Events & Meetings
Copyright 2005-2011 EventEssentials, LLC.
13. Course Completion
Successful Completion of this fourteen week program will earn:
Certificate in Event Planning awarded by Clayton State University
45 Continuing Education Hours that can be applied to CSEP or CMP application
Opportunity to join International Special Event Society at a discount rate
Copyright 2005-2011 EventEssentials, LLC.
14. Course Textbooks
Special Events : Twenty-First Century Global Event Management (The Wiley Event Management Series) (Hardcover)by Joe Goldblatt, CSEP, 5th edition
Convention Industry Council Manual (CIC), 8th Edition
Students build their own Event Handbook
Copyright 2005-2011 EventEssentials, LLC.
15. Registration
Clayton State University Main Campus
https://ace3.clayton.edu/wconnect/CourseStatus.awp?&course=121CCER0841O
Copyright 2005-2011 EventEssentials, LLC.
16. Class Location
A majority of the session will be held on the main campus of Clayton State University (CSU) in the Continuing Education building located at:
2000 Clayton State Boulevard
Morrow, GA 30260

For Directions:
http://conted.clayton.edu/directions.html
Copyright 2005-2011 EventEssentials, LLC.
17. Stay in Touch for Updates!
For more information contact
qualena@eventsessential.com
http://www.linkedin.com/in/qualenaroyes
Copyright 2005-2011 EventEssentials, LLC.
18. Follow us Blog Website
Copyright 2005-2011 EventEssentials, LLC.