fall 2007 wow pres
TRANSCRIPT
![Page 1: Fall 2007 WOW Pres](https://reader034.vdocuments.mx/reader034/viewer/2022051617/55a0ab761a28ab9c628b45c6/html5/thumbnails/1.jpg)
![Page 2: Fall 2007 WOW Pres](https://reader034.vdocuments.mx/reader034/viewer/2022051617/55a0ab761a28ab9c628b45c6/html5/thumbnails/2.jpg)
Fall 2007
Meeting Of the WOW minds…
![Page 3: Fall 2007 WOW Pres](https://reader034.vdocuments.mx/reader034/viewer/2022051617/55a0ab761a28ab9c628b45c6/html5/thumbnails/3.jpg)
THIS ISTHE ONLYWAY WEWILL WIN!
![Page 4: Fall 2007 WOW Pres](https://reader034.vdocuments.mx/reader034/viewer/2022051617/55a0ab761a28ab9c628b45c6/html5/thumbnails/4.jpg)
THE
TEAM
![Page 5: Fall 2007 WOW Pres](https://reader034.vdocuments.mx/reader034/viewer/2022051617/55a0ab761a28ab9c628b45c6/html5/thumbnails/5.jpg)
PANAMA JACK AMBER LEE
![Page 6: Fall 2007 WOW Pres](https://reader034.vdocuments.mx/reader034/viewer/2022051617/55a0ab761a28ab9c628b45c6/html5/thumbnails/6.jpg)
PANAMA JACK IN THE MORNING 5-9AM
![Page 7: Fall 2007 WOW Pres](https://reader034.vdocuments.mx/reader034/viewer/2022051617/55a0ab761a28ab9c628b45c6/html5/thumbnails/7.jpg)
THE “BIRD MAN”
PANAMA JACK IN THE MORNING 5-9AM
![Page 8: Fall 2007 WOW Pres](https://reader034.vdocuments.mx/reader034/viewer/2022051617/55a0ab761a28ab9c628b45c6/html5/thumbnails/8.jpg)
TARZAN DAN 9AM-2PM
![Page 9: Fall 2007 WOW Pres](https://reader034.vdocuments.mx/reader034/viewer/2022051617/55a0ab761a28ab9c628b45c6/html5/thumbnails/9.jpg)
“THE OUTLAW” DON JARRETT 2-7PM
![Page 10: Fall 2007 WOW Pres](https://reader034.vdocuments.mx/reader034/viewer/2022051617/55a0ab761a28ab9c628b45c6/html5/thumbnails/10.jpg)
ROBIN 7 TO MIDNIGHT
![Page 11: Fall 2007 WOW Pres](https://reader034.vdocuments.mx/reader034/viewer/2022051617/55a0ab761a28ab9c628b45c6/html5/thumbnails/11.jpg)
ALL WEEKEND
THE “CLIFF HANGER”
![Page 12: Fall 2007 WOW Pres](https://reader034.vdocuments.mx/reader034/viewer/2022051617/55a0ab761a28ab9c628b45c6/html5/thumbnails/12.jpg)
WHAT IS THE TARGET OF THE RADIO STATION?
![Page 13: Fall 2007 WOW Pres](https://reader034.vdocuments.mx/reader034/viewer/2022051617/55a0ab761a28ab9c628b45c6/html5/thumbnails/13.jpg)
WHO IS THE W DEMO? WOWCOUNTRY
1043 IS THE……………TARGET!ALWAYS
![Page 14: Fall 2007 WOW Pres](https://reader034.vdocuments.mx/reader034/viewer/2022051617/55a0ab761a28ab9c628b45c6/html5/thumbnails/14.jpg)
ALWAYS MAKE THE TARGET… …
NOTHING IS MORE IMPORTANT THAN… ..
![Page 15: Fall 2007 WOW Pres](https://reader034.vdocuments.mx/reader034/viewer/2022051617/55a0ab761a28ab9c628b45c6/html5/thumbnails/15.jpg)
The Difference• ONE HUNDRED AND FOUR IN A ROW~
•WOW ALWAYS TELLS YOU THE ARTIST & TITLE TO EVERY SONG.
•THE STATION WITH THE MOST FUN & MOST MUSIC~
•LIVE & LOCAL 7 DAYS A WEEK.
•YOUNG, HIP, NOW… .
![Page 16: Fall 2007 WOW Pres](https://reader034.vdocuments.mx/reader034/viewer/2022051617/55a0ab761a28ab9c628b45c6/html5/thumbnails/16.jpg)
The DifferenceMAKE SURE YOU TAKE CREDIT FOR WHAT YOU DO ON THE AIR.IF YOU DON’T TELL THEM AND TAKE CREDIT FOR IT, LISTENERS MIGHT THINK KIZN DID IT!
LISTEN TO YOUR LISTENERS THEY WILL RESPOND WHEN YOU DO SOMETHING GOOD.
RECYCLE WHEN YOU DO SOMETHING SPECIAL.
SAY YOU’RE GOING TO DO IT, DO IT, SAY YOUDID IT AND THEN TELL’EM AGAIN.
AND THEY WON’T WHEN YOU DO SOMETHINGNOT SO GOOD.
![Page 17: Fall 2007 WOW Pres](https://reader034.vdocuments.mx/reader034/viewer/2022051617/55a0ab761a28ab9c628b45c6/html5/thumbnails/17.jpg)
KNOW HOW TO PLAY THE ARBITRON GAME?
![Page 18: Fall 2007 WOW Pres](https://reader034.vdocuments.mx/reader034/viewer/2022051617/55a0ab761a28ab9c628b45c6/html5/thumbnails/18.jpg)
RECALL- RECALL- RECALL
UNTIL P.P.M. IS A FACTOR
![Page 19: Fall 2007 WOW Pres](https://reader034.vdocuments.mx/reader034/viewer/2022051617/55a0ab761a28ab9c628b45c6/html5/thumbnails/19.jpg)
BE COMPELLING
HOW DO I DO IT?
![Page 20: Fall 2007 WOW Pres](https://reader034.vdocuments.mx/reader034/viewer/2022051617/55a0ab761a28ab9c628b45c6/html5/thumbnails/20.jpg)
MAKE AN IMPRESSION ON SOMEONE
BE INTERESTING
SAY INTERESTING THINGS ABOUT INTERESTING PEOPLE THAT MAKES NON INTERESTING PEOPLE SOUND MORE INTERESTING
![Page 21: Fall 2007 WOW Pres](https://reader034.vdocuments.mx/reader034/viewer/2022051617/55a0ab761a28ab9c628b45c6/html5/thumbnails/21.jpg)
ALWAYS REMEMBER
![Page 22: Fall 2007 WOW Pres](https://reader034.vdocuments.mx/reader034/viewer/2022051617/55a0ab761a28ab9c628b45c6/html5/thumbnails/22.jpg)
ALSO REMEMBER~YOU ARE RUNNING FOR ELECTION.
LISTENERS ARE ASKED TO VOTE.
WHAT IS THE NAME ORFREQUENCY OF THE STATION YOUARE LISTENING TO?
![Page 23: Fall 2007 WOW Pres](https://reader034.vdocuments.mx/reader034/viewer/2022051617/55a0ab761a28ab9c628b45c6/html5/thumbnails/23.jpg)
RECALL!
RECALL!
RECALL!̀ `
![Page 24: Fall 2007 WOW Pres](https://reader034.vdocuments.mx/reader034/viewer/2022051617/55a0ab761a28ab9c628b45c6/html5/thumbnails/24.jpg)
AGAIN
ONLY ASKS ONEQUESTION?
![Page 25: Fall 2007 WOW Pres](https://reader034.vdocuments.mx/reader034/viewer/2022051617/55a0ab761a28ab9c628b45c6/html5/thumbnails/25.jpg)
WHAT IS THE NAMEOR FREQUENCYOF THE STATION
YOU ARELISTENING TO?
![Page 26: Fall 2007 WOW Pres](https://reader034.vdocuments.mx/reader034/viewer/2022051617/55a0ab761a28ab9c628b45c6/html5/thumbnails/26.jpg)
ASK YOURSELF AQUESTION.
WHAT DID YOU HAVE FOR BREAKFAST, LUNCH & DINNER EACH DAY SINCE LAST THURSDAY?
RECALL IS THE KEY.
![Page 27: Fall 2007 WOW Pres](https://reader034.vdocuments.mx/reader034/viewer/2022051617/55a0ab761a28ab9c628b45c6/html5/thumbnails/27.jpg)
![Page 28: Fall 2007 WOW Pres](https://reader034.vdocuments.mx/reader034/viewer/2022051617/55a0ab761a28ab9c628b45c6/html5/thumbnails/28.jpg)
80% OF ALL RECALL IS
FREQUENCYAND CALLS
![Page 29: Fall 2007 WOW Pres](https://reader034.vdocuments.mx/reader034/viewer/2022051617/55a0ab761a28ab9c628b45c6/html5/thumbnails/29.jpg)
WITH ALL THE HARDWORK YOU DO… ..
• IT WOULD BE A SHAME IF A LISTENER WROTE “THAT MORNING SHOW WITH THAT GUY AND THAT GIRL.”
• OR… .”THAT RADIO STATION ON THE RIGHT SIDE OF THE DIAL.”
• OR… ”YA KNOW THAT COUNTRY STATION THAT PLAYS MY FAVORITE SONGS.”
![Page 30: Fall 2007 WOW Pres](https://reader034.vdocuments.mx/reader034/viewer/2022051617/55a0ab761a28ab9c628b45c6/html5/thumbnails/30.jpg)
•TO MAKE A NEW FRIEND
•TO SAY SOMETHING INTERESTING
•TO SELL THE WOW! DIFFERENCE
•TO CROSS PLUG THE MORNING SHOW
•TO TELL THEM WHO THEY ARE LISTENING TO
![Page 31: Fall 2007 WOW Pres](https://reader034.vdocuments.mx/reader034/viewer/2022051617/55a0ab761a28ab9c628b45c6/html5/thumbnails/31.jpg)
IF ALL YOUR LISTENERS WERE HERE IN PERSON, WHAT WOULD YOU SAY TO KEEP THEM
INTERESTED FOR 15 MORE MINUTES?
![Page 32: Fall 2007 WOW Pres](https://reader034.vdocuments.mx/reader034/viewer/2022051617/55a0ab761a28ab9c628b45c6/html5/thumbnails/32.jpg)
•PLAY THE HITS
•BE TOPICAL
•BE LOCAL
•TELL LISTENERS WHAT YOU’RE GOING TO DO
•THEN DO IT
•BE WOW!
![Page 33: Fall 2007 WOW Pres](https://reader034.vdocuments.mx/reader034/viewer/2022051617/55a0ab761a28ab9c628b45c6/html5/thumbnails/33.jpg)
RATINGS FACTS
RATINGS FACTS
![Page 34: Fall 2007 WOW Pres](https://reader034.vdocuments.mx/reader034/viewer/2022051617/55a0ab761a28ab9c628b45c6/html5/thumbnails/34.jpg)
WE NEED TO WIN!ADULTS 25-54
![Page 35: Fall 2007 WOW Pres](https://reader034.vdocuments.mx/reader034/viewer/2022051617/55a0ab761a28ab9c628b45c6/html5/thumbnails/35.jpg)
KIZN
KQFC
CUME ___ TSL
47,700 7:30
38,300 4:45
18,100 5:00
![Page 36: Fall 2007 WOW Pres](https://reader034.vdocuments.mx/reader034/viewer/2022051617/55a0ab761a28ab9c628b45c6/html5/thumbnails/36.jpg)
THE WOW! GOAL
![Page 37: Fall 2007 WOW Pres](https://reader034.vdocuments.mx/reader034/viewer/2022051617/55a0ab761a28ab9c628b45c6/html5/thumbnails/37.jpg)
ADULTS 25-54
CUME 35,000TSL 7:00
![Page 38: Fall 2007 WOW Pres](https://reader034.vdocuments.mx/reader034/viewer/2022051617/55a0ab761a28ab9c628b45c6/html5/thumbnails/38.jpg)
KIZN
KQFC
CUME ___ TSL
47,700 7:30
38,300 4:45
18,100 5:00
![Page 39: Fall 2007 WOW Pres](https://reader034.vdocuments.mx/reader034/viewer/2022051617/55a0ab761a28ab9c628b45c6/html5/thumbnails/39.jpg)
GO GET’EM TEAM!
![Page 40: Fall 2007 WOW Pres](https://reader034.vdocuments.mx/reader034/viewer/2022051617/55a0ab761a28ab9c628b45c6/html5/thumbnails/40.jpg)
ANY?COMMENTS
![Page 41: Fall 2007 WOW Pres](https://reader034.vdocuments.mx/reader034/viewer/2022051617/55a0ab761a28ab9c628b45c6/html5/thumbnails/41.jpg)