falcon pitch deck for slideshare
DESCRIPTION
TRANSCRIPT
Simply Navigate. Anywhere.
What do you do when you find yourself in a place where traditional navigation apps
aren’t very helpful?
Reasons why this happens:• Poor cell service• No roads• Pop-up destinations• Separated from your group
Places with these issues:• Music Festivals• Colleges• County Fairs• The Outdoors
We dealt with these problems frequently, and that’s why we built our product.
Falcon is what you use in places where traditional navigation apps aren’t effective.
Falcon’s compass-based navigation tool lets you find your destination without relying on cell service or roads.
An in-development system will let you find your friends’ location or share with them using Bluetooth.
No cell service? No roads?
Users can contribute places in order to quickly populate a map through crowdsourcing.
An in-app messaging system allows people to share messages, places, or event maps.
Our product exists in two forms:
• A consumer app • A framework that allows for a B2B model
through licensing
The consumer app is available for free on the App Store.
It can be used to form quick partnerships through hosting events and maps.
The framework allows for the integration of Falcon in to other apps.
This is done through our simple software development kit (SDK), and can be implemented in minutes through just a few lines of code.
The SDK can even be used to create a branded, standalone app in very little time.
Market Penetration
We believe these are underserved markets and that given the relative lack of competition, we can gain a significant market share.
Recent developments in the navigation space have resulted in a race between some of its major players.
This increases the value of such underserved markets to these companies, and puts us on a potential acquisition path.
Currently in talks with major festivals (over 50k attendance) for paid licensing deals using our framework.
Through the consumer app, we’ve already partnered with many urban events, including pub crawls, art walks, and more.
These deals will generate traffic towards our consumer app, which can then be monetized through means such as sponsored listings and geo-fenced advertising.
The Future
Develop our product on other platforms.
Expand from festivals to colleges, fairs, and outdoors activities.
Continue building a versatile navigation experience through the use of accelerometers, augmented reality, NFC, and more.
For us, success is two things:
• Making our consumer app the go-to device when in non-traditional settings
• Turning our framework into a widely used
development tool for both companies and individuals alike
The Team
Ali BaghshomaliCEO
Won UCLA’s inaugural capstone design competition
in robotics
Matthew AustinCTO
Has been programming and building games since high
school
Both founders are UCLA graduates who have known each other for years and lived as roommates.
Brad Gelfond
(Formerly of Warner Bros. Records, IMG, The Agency Group, William Morris)
Having been involved in the entertainment industry for many years, Brad has an invaluable network and has been connecting us to major festivals across the US since the day he joined our team.
Advisor
We know all of our target markets pretty well. For example…
That’s the two of us at Coachella Music Festival.
