fair trade marketing: an alternative system...

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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. FAIR TRADE MARKETING: AN ALTERNATIVE SYSTEM FOR GLOBALIZATION AND DEVELOPMENT Terrence H Witkowski Journal of Marketing Theory and Practice; Fall 2005; 13, 4; ABI/INFORM Global pg. 22

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Page 1: FAIR TRADE MARKETING: AN ALTERNATIVE SYSTEM …socialeconomyaz.org/wp-content/uploads/2011/06/jmtp.fairtrade... · Terrence H Witkowski Journal of Marketing Theory and Practice; Fall

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

FAIR TRADE MARKETING: AN ALTERNATIVE SYSTEM FOR GLOBALIZATION AND DEVELOPMENTTerrence H WitkowskiJournal of Marketing Theory and Practice; Fall 2005; 13, 4; ABI/INFORM Globalpg. 22

Page 2: FAIR TRADE MARKETING: AN ALTERNATIVE SYSTEM …socialeconomyaz.org/wp-content/uploads/2011/06/jmtp.fairtrade... · Terrence H Witkowski Journal of Marketing Theory and Practice; Fall

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 3: FAIR TRADE MARKETING: AN ALTERNATIVE SYSTEM …socialeconomyaz.org/wp-content/uploads/2011/06/jmtp.fairtrade... · Terrence H Witkowski Journal of Marketing Theory and Practice; Fall

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 4: FAIR TRADE MARKETING: AN ALTERNATIVE SYSTEM …socialeconomyaz.org/wp-content/uploads/2011/06/jmtp.fairtrade... · Terrence H Witkowski Journal of Marketing Theory and Practice; Fall

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 5: FAIR TRADE MARKETING: AN ALTERNATIVE SYSTEM …socialeconomyaz.org/wp-content/uploads/2011/06/jmtp.fairtrade... · Terrence H Witkowski Journal of Marketing Theory and Practice; Fall

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 6: FAIR TRADE MARKETING: AN ALTERNATIVE SYSTEM …socialeconomyaz.org/wp-content/uploads/2011/06/jmtp.fairtrade... · Terrence H Witkowski Journal of Marketing Theory and Practice; Fall

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 7: FAIR TRADE MARKETING: AN ALTERNATIVE SYSTEM …socialeconomyaz.org/wp-content/uploads/2011/06/jmtp.fairtrade... · Terrence H Witkowski Journal of Marketing Theory and Practice; Fall

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 8: FAIR TRADE MARKETING: AN ALTERNATIVE SYSTEM …socialeconomyaz.org/wp-content/uploads/2011/06/jmtp.fairtrade... · Terrence H Witkowski Journal of Marketing Theory and Practice; Fall

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 9: FAIR TRADE MARKETING: AN ALTERNATIVE SYSTEM …socialeconomyaz.org/wp-content/uploads/2011/06/jmtp.fairtrade... · Terrence H Witkowski Journal of Marketing Theory and Practice; Fall

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 10: FAIR TRADE MARKETING: AN ALTERNATIVE SYSTEM …socialeconomyaz.org/wp-content/uploads/2011/06/jmtp.fairtrade... · Terrence H Witkowski Journal of Marketing Theory and Practice; Fall

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 11: FAIR TRADE MARKETING: AN ALTERNATIVE SYSTEM …socialeconomyaz.org/wp-content/uploads/2011/06/jmtp.fairtrade... · Terrence H Witkowski Journal of Marketing Theory and Practice; Fall

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 12: FAIR TRADE MARKETING: AN ALTERNATIVE SYSTEM …socialeconomyaz.org/wp-content/uploads/2011/06/jmtp.fairtrade... · Terrence H Witkowski Journal of Marketing Theory and Practice; Fall

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.