fair and handsome
DESCRIPTION
Brand Strategy to increase market shareTRANSCRIPT
![Page 1: Fair and Handsome](https://reader036.vdocuments.mx/reader036/viewer/2022062418/556264a9d8b42ae87d8b4f99/html5/thumbnails/1.jpg)
Ad: Fair & Handsome
Brand Strategy
![Page 2: Fair and Handsome](https://reader036.vdocuments.mx/reader036/viewer/2022062418/556264a9d8b42ae87d8b4f99/html5/thumbnails/2.jpg)
An Ad which sells
“Dreams”…..
![Page 3: Fair and Handsome](https://reader036.vdocuments.mx/reader036/viewer/2022062418/556264a9d8b42ae87d8b4f99/html5/thumbnails/3.jpg)
Changing Lifestyle of Men
Men specially “Youngsters” have started visiting Parlours quiet often.And those who can not afford it, search for alternative measures.
![Page 4: Fair and Handsome](https://reader036.vdocuments.mx/reader036/viewer/2022062418/556264a9d8b42ae87d8b4f99/html5/thumbnails/4.jpg)
Emami: Fair and Handsome
![Page 5: Fair and Handsome](https://reader036.vdocuments.mx/reader036/viewer/2022062418/556264a9d8b42ae87d8b4f99/html5/thumbnails/5.jpg)
Survey by Emami on Peoples Perception for a
good looking Man• A survey was conducted by Emami,
to know about a ‘Perception’ that girls like to have a Tall, Dark and Handsome Partner.
• The Result showed that this concept is applicable only in foreign countries.
• Indian girls prefer a Fair Partner or atleast a Man with similar complexion.
![Page 6: Fair and Handsome](https://reader036.vdocuments.mx/reader036/viewer/2022062418/556264a9d8b42ae87d8b4f99/html5/thumbnails/6.jpg)
Boys• Young • Collage going• Dark Skin
Target
CB: Identify the segment of consumers that have these needs.
![Page 7: Fair and Handsome](https://reader036.vdocuments.mx/reader036/viewer/2022062418/556264a9d8b42ae87d8b4f99/html5/thumbnails/7.jpg)
Why different creams for Men and Women??? (CB: Need
Arousal)• Girls have Softer skin
compared to boys
• Boys have “Rough” skin compared to girls.
![Page 8: Fair and Handsome](https://reader036.vdocuments.mx/reader036/viewer/2022062418/556264a9d8b42ae87d8b4f99/html5/thumbnails/8.jpg)
Differentiation• Girls fairness creams
are ineffective on men's skin
• This cream is suitable for men's rough skin
CB: Positioning new products to meet the needs
![Page 9: Fair and Handsome](https://reader036.vdocuments.mx/reader036/viewer/2022062418/556264a9d8b42ae87d8b4f99/html5/thumbnails/9.jpg)
Now the product comes into the picture…..
• A Fairness Cream,
Only for Men
CB: Developing marketing strategies to ensure the communication.
![Page 10: Fair and Handsome](https://reader036.vdocuments.mx/reader036/viewer/2022062418/556264a9d8b42ae87d8b4f99/html5/thumbnails/10.jpg)
And the Dream comes true…
• Fair skin for men: only in 4 weeks
CB: Delivery of product benefits
![Page 11: Fair and Handsome](https://reader036.vdocuments.mx/reader036/viewer/2022062418/556264a9d8b42ae87d8b4f99/html5/thumbnails/11.jpg)
Happy Ending!!!
CB: Satisfaction of Consumer Needs