Failing in the right direction

Kate Carruthers

Sydney - May 2012

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Source: The PDMA Handbook of New Product Development, 2nd Edition, Kenneth B. Kahn (Editor)http://www.adept-plm.com/Handbook2.htm

A traditional approach...

May 2012 2© 2012 Kate Carruthers | katecarruthers.com

Source: Sashimi Waterfall Software Development Process, Jim Rising, 2009http://www.managedmayhem.com/2009/05/06/sashimi-waterfall-software-development-process/

A traditional approach...

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Source: http://entertainment.howstuffworks.com/death-star.htm

Too big to fail...

social media changes everything

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Source: The Conversation Prism by Brian Solis and Jesse Thomashttp://www.briansolis.com/2009/03/conversation-prism-v20/

What changes?

1. Focus

2. Operational tempo

3. Skills

4. Resources

5. Trust

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Opportunities arising?

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Source: Chris Schaumann, 2010http://www.slideshare.net/chriss/social-media-at-nokia-social-media-marketing-conference

Continuous engagement...

Relationship

Dialogue

ListeningExperiment

Adjustment

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“What’s the ROI of your mother?”Source: Gary Vaynerchukhttp://www.youtube.com/watch?v=xZY5b85KoOU&feature=related

Other ways of doing things...

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Source: http://blog.twg.ca/2009/04/selling-agile-are-estimates-the-new-spec/

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Source: David Armano, 2009http://www.flickr.com/photos/7855449@N02/3639720644/in/set-72157606844282993

“Learning doesn't happen from failure itself but rather from analyzing the failure, making a change, and then trying again. Over time this gives you a deep understanding of the problem domain”

Michael Hunter – Fail Fast 2005

http://blogs.msdn.com/b/micahel/archive/2005/08/17/failfast.aspx

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Kate CarruthersSlideshare.net/carruthkTwitter: @kcarrutherskatecarruthers.com

Thank-you.