fail fast flair: ustwo passion and digital products by joe mccleod

FAIL FAST FLARE

Document title and date 2

Agenda Yesterdays digital products process Historic failings Process changes Lean Tech City ustwo

ITaaU Network. 19.6.2014

A SHORT HISTORY OF DIGITAL PRODUCTS AND EXCESS

3

OPERATING SYSTEMS WHERE CLUNKY

4ITaaU Network. 19.6.2014

PERSON HOURS


REQUIRED MASSIVE INVESTMENT


DE-RISK = EYE WATERING AMOUNTS OF RESEARCH


AND THEN WE START TO BUILD


EVERYTHING DOCUMENTED


…AND FINALLY YOU WOULD SHOW IT TO USERS


IF THEY DIDN'T LIKE IT. YOU WERE SCREWED…


EXAMPLES OF PRODUCTS THAT FAILED IN MARKET

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IBM


IBM


Don’t be afraid to pivot your ideas

Document title and date

NOKIA

15

Document title and date

NOKIA

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Dont let the management decide quality

APPLE MAPS


APPLE MAPS


Dont avoid knowledge

TODAYS PRODUCTIVITY PROCESS


TOYOTA PRODUCTION SYSTEM

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A production system which is steeped in the philosophy of "the complete elimination of all waste" imbuing all aspects of production in pursuit of the most efficient methods.

genchi gembutsu = go and see for yourselfITaaU Network. 19.6.2014

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Individuals and interactions over processes and tools Working software over comprehensive documentation Customer collaboration over contract negotiation Responding to change over following a plan

AGILE MANIFESTOITaaU Network. 19.6.2014

LEAN START UP22

LEAN MANUFACTURING

AGILE+

=

Eric Ries. The Lean Startup


START UP

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A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty. Eric Ries. The Lean Startup

DEFINITION


START UP

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The goal of a startup is to figure out the right thing to build— the thing customers want and will pay for— as quickly as possible. !Eric Ries. The Lean Startup

GOAL


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Product

Strategy

Vision

pivot

optimisation


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VISION STATEMENT BOARD

Vision Statement

Target Group Needs Product Valueusers: product managers and product owners customers: mid-size to large enterprises

Have an effective tool for creating UX-rich products while taking advantage of Jira Agile Leverage the existing investment; minimize the cost of acquiring a new tool

Tablet app; data is held in Jira Agile looks like a physical cancans; intuitive to use Provides guidance and templates

Open up a new revenue stream Develop our brands and reputation

Develop a digital product canvas to help teams create great products

Roman PichlerProduct

Strategy

Vision


ITERATION

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Product

Strategy

Vision


HYPOTHESIS

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The hypothesis statement is a way of expressing assumptions in testable form.

We believe [this statement is true]. We will know we’re [right/wrong] when we see the following feedback from the market: [qualitative feedback] and/or [quantitative feedback] and/or [key performance indicator change].

Jeff Gothelf Lean UX: Applying Lean Principles to Improve User Experience


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ASSUMPTION IS THE MOTHER OF ALL SCREW-UPS.

…BUT PROVEN ASSUMPTION THROUGH TESTED HYPOTHESIS MOVES PROJECTS ON


EXAMPLES OF PRODUCTS THAT WON IN MARKET

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EXAMPLE 1 RANDO

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EXAMPLE 1 RANDO

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Do. Get to users as quickly possible

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EXAMPLE 2 MONUMENT VALLEY

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EXAMPLE 2 MONUMENT VALLEY

Do. Craft the execution

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EXAMPLE 3 LATEROOMS

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EXAMPLE 3 LATEROOMS

Do. Build trust and transparency in the team

SHOREDITCH AKA SILICONE ROUNDABOUT AKA TECH CITY


HERE

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THEREOR


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SKILLED LABOUR


Be the defining Digital Product Studio

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Launch valuable products, services and companies that make a measurable difference to the world.

Attract amazing people, create opportunity for them and share the rewards with them.

PEOPLE AND PASSION

Studios

People

Nationalities

BALANCE

Client

Games Ventures

VENTURES

10 years of launching digital products

!We understand what works and what doesn’t and how to get to market quickly

!We apply these learnings to our client work

BlipBlup Whale Trail

Monument Valley Rando

“ The mothership is not for sale. We are a studio of founders.

FIERCELY INDEPENDENT

MouthOff™

Billogram

Whale Trail

DICE

Rando

Monument Valley

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FAIL FAST


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ENVIRONMENT


PEOPLE


TEAMS

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Product Ownervisual design skills developer skills

Coachinteraction design skills

Client


CULTURE


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THANKS

fail fast flair: ustwo passion and digital products by joe mccleod

Technology

itaau network

eric ries

document title

product

products

users

quickly

start