Bangkok AirwaysBangkok Airways is a full service airline, began

flying in 1986 and has since become Asia’s leading boutique airline. From its base at Bangkok’s

Suvarnabhumi Airport, Bangkok Airways flies to many of Asia’s most stunning beaches, cultural gems and dynamic cities. Winner of Asia’s Best

Regional Airline on six occasions, Bangkok Airways strategic expansion and superb record of excellence

in service and safety ensures that the airline remains one of the key players in Asia's booming airline industry. For two years running passengers

from around the world voted Bangkok Airways the Skytrax "Best Regional Airline - Asia".

Fah ThaiFah Thai is a bi-monthly magazine that appeals to the mostly European passengers of Bangkok Airways, Asia’s only ’boutique airline’ and Thailand’s second biggest carrier. Produced in both English and Thai, the magazine is a high end, glossy publication that focuses mostly on travel, culture and lifestyle.

Ink has published Fah Thai since January 2006 – eight years on, the title has undergone a thorough revamp/redesign, positioning it as an award winning title. Fah Thai aims to provide the leisure traveller with an invaluable and insightful guide to each of Bangkok Airways’ unique destinations. Keeping the magazine light-hearted, there is a wide range of topical articles and consumer editorial.

Frequency: Bi-monthlyPrint run: 30,000 copies per issuereach Per year: Over 3.6 millionaverage read time: 35 minutesaverage age oF our Passengers: 25 to 50 years oldaverage income oF our Passengers: 75% have household incomes in excess of at least US$75,000 per year

f a h t h a iy o u r p a s s p o r t t o t h e n e w a s i a

Why Choose Fah Thai to help your brand grow?• With the majority of passengers travelling

on Bangkok Airways being high spending international travellers, few magazines in the region can put your brand in the hands of such a valuable customer base.

• Fah Thai is the only inflight entertainment onboard. With no distractions or any other form of onboard entertainment, passengers have plenty of time to sit back and enjoy the magazine. The reader is in a psychologically receptive state of mind for you to communicate your brand message to them.

• Awards & Accolades • Magazine Publishers association of

singaPore (MPas) awards, 2013 Best Front Cover Trade (runner up) – Fah Thai Jan-

Feb 2012

Trade Magazine of the Year (Runner up) – Fah Thai

• asian Publishing awards, 2013 Gold Award – Best use of illustration: Paolo Lim –

FahThai

• MPas, 2012 Winner—Best Front Cover: July/August 2011, Fah

Thai

• Prix de la PhotograPhie Paris, 2012 Gold—Portraiture: Chin State Series, May 2012, Fah

Thai

• MPas, 2009 Winner—Best Front Cover: Fah Thai

Fah Thai magazine is available onboard all Bangkok Airways flights and distributed in all Bangkok Airways lounges, and is a must-read for all passengers.

Media Pack 2014

A M i r A c l e i n M y A n M A rThirty photographers gain unprecedented access to the previously off-

limits regions of South-East Asia’s most restricted country w o r d s D e n i s G r a y

close up mumbai

20 FaiThai FaiThai 2120 FaiThai

N E I T H E R F I S H N O R F O W L

Two of asia’s most treasured species – the Siamese fighting fish and the ayam Serama cock – are here transformed into stunning objects of beauty

P H O T O g R a P H y E r n E s t G O H & V I s A r U t E A n G K A t A V A n I C H

For enquiries /Media Placements contact:Pritika hemmadygroup PublisherDID: +65 6302 2377EMAIL: pritika.hemmady@ink-global.com

sally sheeProduction managerDID: +65 6302 2374EMAIL: sally.shee@ink-global.com

• Digital file formats – adverts to be supplied on CD or by email.• InDesign CS 4 is the preferred format, supplied with any images used and

must be CMYK, high resolution at 300dpi and have all fonts included.• Files must be supplied as single pages.• Pages must be created to include bleed when required.• Crop marks must be outside the bleed area. A 3mm off-set is recommended.• Files should not contain any TrueType or MultipleMaster fonts, original JPEG

images, or copydot scan elements.• Trapping – the creator should apply any trapping requirements if necessary

but must be aware of the various application software limitations. The printer will not apply trapping.

• MAC/PC TIFF, JPG and EPS files will be accepted. All images supplied must be CMYK, high resolution at 300dpi.

• All fonts, images and logos must be embedded.• High resolution PDF files will also be accepted.• All fonts, images and logos must be embedded.

Magazine Specifications /Rate

Full Pagedouble Page spread

1/2Page

vertical

1/2Page

horizontal

Trim Area: 450mm (W) x 285mm (H)Bleed Area: 456mm (W) x 291mm (H)Type Area: 426mm (W) x 265mm (H)

inside front cover spread

inside front cover page

inside back cover

outside back cover

may/June 2014

Jul/aug 2014

sep/oct 2014

nov/dec 2014

$15,500

$7,750

$7,430

$8,395

$11,310

$6,460

$3,916

$17,220

$8,615

$8,255

$9,330

Fri, 11 april 2014

Wed, 11 June 2014

tue, 12 august 2014

Fri, 10 october 2014

$12,570

$7,175

$4,305

$13,780

$6,890

$6,605

$7,465

1 may 2014

1 July 2014

1 september 2014

1 november 2014

$10,055

$5,740

$3,445

double Page spread

Full Page

half Page

Trim Area: 225mm (W) x 285mm (H)Bleed Area: 231mm (W) x 291mm (H)Type Area: 201mm (W) x 265mm (H)

Trim Area: 201mm (W) x 129mm (H)

Trim Area: 96.5mm (W) x 265mm (H)

Payment terms net 7 days of publication with approved credit. First-time advertisers must submit credit application, or provide payment with insert order. 1.75% monthly finance charge to overdue accounts. Rates reflect space charges only. Bleeds at no extra charge. Production costs will be billed at rates quoted. Production rates on request. Prior copy approval required. Prevailing taxes apply where applicable.

BangKoK airWays inFLight magaZine is PuBLished By: Ink Publishing Pte. Ltd., 51 Changi Business Park Central 2, The Signature #04-12, Singapore 486066

Tel: +65 6506 6189• Fax: +65 6491-5261ISDN: +44 20 7613-5826 • www.fahthaimagazine.com • bangkokairways.ads@ink-publishing.com

casual insertion

casual insertion

3insertions

3insertions

6 insertions

6 insertions

destinations

LUANG PRABANG

MANdALAy

NAy Pyi tAw

VieNtiANe

UdoN thANi

hoNG KoNG

toKyo(Narita & haneda)

osAKA

ChiANG MAi

ChiANG RAi

KhoN KAeN

hAt yAi

LAMPANG

yANGoN

MALÉ

dhAKA

MUMBAi

ABU dhABiMUsCAt

PhUKetKRABi

sUKhothAi

sieM ReAP

PhNoM PeNh

sAMUi

KUALA LUMPUR

tRAt(Koh ChANG)

BANGKoK

MYANMARlAos JAPAN

MAlDIVEs

INDIA

oMAN

U.A.E.

indian ocean

Andaman sea

south China sea

THAIlANDBANglADEsH

MAlAYsIA

sINgAPoRE

VIETNAM

CAMBoDIAPAttAyA

CHINA

Bangkok Airways Airport

Future routes

Present routes

Codeshare Routes operated by Malaysia Airways

Codeshare Routes operated by Etihad Airways

Codeshare Routes operated by silkAirCodeshare Routes operated by Japan Airlines

N

156 FaHTHai

Routemap

Technicalspecs

issue

rate card

Prime Position

half Page

double Page spread Full Page

material deadline onboard date