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Media Planner 2020

© Wood & Panel Europe

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www.furniture-magazine.com

Media Planner 2020

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ContentsEditorial & MarketingChitralekha [email protected] Phone: +91 33 4603 4660 (India)

Marketing & Communication

Amrin [email protected]: +91 33 4600 4664 (India)

For immediate Press Releases [email protected]

244 5th Avenue, Suite 2468New York, N.Y. 10001, USAPhone: +1 917 677 7753

Follow Us:

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Overview

Readership

Partnership

Editorial Calendar

Advertise with Us

Website

Magazine

Videos

Newsletter

EDM

Customer Experience

© Furniture & Accessories Europe

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Media Planner 2020

Magazine

Website

Newsletter

Social Media

84,000+

88,000+

1,25,000+

Brand overview:

We are Growing:

Up-to-date, interactive and engaging source for exclusive news, latest designs and innovative trends, the trade magazine, Furniture & Accessories Europe along with the website, www.furniture-magazine.com covers all aspects of furniture and decor industry making it a must read for the key decision makers and general furniture and design lovers alike. We are proud to be associated with talented designers and outstanding projects, industry honchos and best of show organisers.

The website, www.furniture-magazine.com documents industry news and events, along with opinions and influential facts from top-notch industry enthusiasts.

Furnfettish is our weekly update on trending stories, review of the hottest design houses and current events, thus, delivering your brand message to our international database.

Digital Advertisement: 35%

Branded content: 68%

Social media reach: 98%

Trade Show participation: 14%

*Growth over same period as compared with 2018

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Readership and Reach:Our thought provoking, multi-tiered design templates reflect the editorial guidelines which provide readers with a clean and consistent experience.

We are read by 84,000 executive and professional subscribers of Furniture & Accessories Europe. Our reader’s database scales the widest range, from the micro to the macro level of the industry.

Readers’ Profile: By Region By Job-Function

Purchasing, Marketing and Sales

Operational Management

Production Management

Designers 28%

22%

21%

29% 34%Europe

31%Asia

Middle East & Africa

Americas

9%15%

11%

Oceania

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Web Analytics (Avg. Monthly, Mar-Sep 2019)

By Industry

Users Sessions Pageviews

Pages / Session Avg. Session Duration Bounce Rate

New Visitor Returning Visitor

43.5%56.5%

Furniture accessories manufacturer

Wholesaler/distributor/importer/trader

Furniture retailer/departmental/specialty store

Furniture material/manufacturing techno/fabric supplier

Consultancies, design houses, trade show organisers and others

Furniture manufacturers

27% 26%

15%12% 10% 10%

These subscribers include CEO’s, presidents, chairman, owners/partners, technical professionals and other titled professionals.

We utilise the most stringent database methodology to identify our exclusive clients and target audience as well.

87,848

2.8

219,620

00:02:50

245,975

45.67%

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Europe

Partnerships and Collaborations:

Asia

Middle East and Africa:

*This is a proposed list of participation depending on our regular partnerships, can change without any notice.

imm CologneiSaloni

For FurnitureKIFF

Mobila ExpoProposte

TechnomebelJanuary Furniture Show

AmbientaFurnidec

Bahrain International ExhibitionIDF Oman

IMOBDIFAC

DecorexpoThe Home Show

MIFFEFEIFFS

Mebel ExpoVIFATIFF

JIFFINA3F FurnitureIndex India

Americas:

High Point Market

Las Vegas Market

ICFF

NeoCon

International Casual Market

Fimma Brasil

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Media Planner 2020

Editorial Calendar:We are dedicated to offer you exclusive design ideas packed up with decors and inspirational illustration of beautiful home and offices through our quarterly issues! Our magazine directly speaks to the designers and founders of branded design houses. That’s why we deliver the best editorial features.

Know the latest on innovation, hear from the top creative shaping the industry and stay at the forefront with trend analyses and market reports.

Regulars: Hot Products | Design Talk | Designers’ Desk | Showbiz | Industry News

Issue Jan/Mar Apr/Jun Jul/Sep Oct/Dec

Cover Story Bedroom Furniture Smart Office Kitchen Furniture Lights

Feature Colour of the Year South-East Asian Industry Software Solutions Bathroom

Ad. deadline Jan 25 Mar25 Jun 25 Sep 20

Drop us an email at [email protected] with your request.

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Advertise on digital platformAre you still thinking why?

Furniture & Accessories Europe makes complex furniture and interior techniques simple by presenting them in understandable and readable format. We are able to play an active role in building your brand and constructing a powerful endorsement.

Digital advertising spend across mobile, wearable and online devices will exceed $285 billion by 2020, up from an estimated $160 billion in 2016. (Source: Adobe and Juniper Research)

Our branded editorials are bespoke and well-featured content that provide readers with in-depth insights into your company or campaign. We are dedicated to bring extra attention to a new product release, collection, showroom, interior projects and architectures of showrooms to private villas.

Target oriented• Measurable metrics• Easy feedback• Higher ROI•

Why wait? Reach the industry more in a faster, cheaper and smarter way.

WEBSITE

MAGAZINE

VIDEOS

NEWSLETTER

EDM

SOCIAL MEDIA

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Website

Unique Visitors per month (Avg.)

88,000

Big Banner (468*60)

Leaderboard (728*90)

Medium Banner (160*240)

Skyscraper (120*600)

Featured News

Video Gallery

Trending (200*267)

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We deliver dynamic, interactive platform which generate strong engagement with users, providing them with a strong, productive information and experience. We source, curate and share the best from the world of art, interior and design and enable interior designers, founders, furniture designers, architects to share their latest trends in architecture, furniture and interior with us.

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http://www.furniture-magazine.com

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BANNERSRun-of-site display banners are placed in our website strategically ensuring a visitor’s attention. Available in various sizes across both desktop and mobile, make use of our several options that are available to make your company more visible to our readers.

Specification 468x60 px €900/ month

Big Banner

Specification 120x600 px €1200/ Month

Skyscraper

Specification 160x240 px €1500/ two months

Medium Banner

Specification 728x90 px €1100/ one month

Leaderboard

Have any path breaking innovation or any news? Broadcast your news and brand to an audience ready to consume content.

Cost: €2000/ two weeks €3000/ month

Cost: €2000/ month.

TRENDINGThis special section to our homepage is positioned in a way as to generate maximum hits! Showcase your latest products with a brief detail, right from the homepage.

FEATURED NEWS

Chitralekha Banerjee [email protected]

Amrin Arshad

[email protected]

tact

:+91 33 4603 4660+91 33 4600 4664

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Media Planner 2020

MagazineContextual relevance along with mass reach makes Furniture & Accessories stand out from other magazines.

With broadest range of content over diverse topics, make sure your company gets highlighted through our story and advertisement pages. The unique digital format gives your digital campaign a new dimension. Readers can directly navigate to the advertiser’s website through live links from the magazine.

90%

“90% of marketing departments are using content marketing for a reason as a very important advertising tool”. (Source: lyfemarketing.com)

Text Safe Area Text Safe Area

Text Safe Area

Full Page €2800 Half Page €2000

Native Ad €800

(2 pages complimentary Advertorial)

(4 Pages Editorial Logo on the Cover)

(1 page complimentary Advertorial)

Content Based

22 cm (w) x 25 cm (h)-0.5 cm Text Safe Area

22 cm (w) x 12.5 cm (h)-0.25 cm Text Safe Area

11 cm (w) x 12.5 cm (h)-0.25 cm Text Safe Area

Specifications Specifications

Specifications

h h

h

w w

w

AD SIZES, SHAPES AND TECHNICAL DATA

Focus/Feature

Page €4000

Files in JPEG/PDF with content (300 dpi) Files should be sent prior to deadlineEditorial content subject to editor’s discretion

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Newsletter: FurnfettishOur weekly newsletter, Furnfettish guides our clients and audiences to learn the latest trends and innovations. The e-newsletter is designed for viewable in any device to reach our audience. It can accommodate your banner ad and links which takes you directly to the readers and vice versa.

Average open rate: 30%-35%

“86% of business buyers say that they prefer email as the way for businesses to communicate with them. This includes ads.” (Source: HubSpot.com)

86%

Big Banner with Logo: €4000

Video in the Newsletter: €4000

News: €2500/news

(Avg: 2000+ views)

(with tracking code)* We value GDPR and other policies associated with GDPR and respect your privacy.

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Furniture & Accessories Europe is a multi-platform media brand. We CONNECT and INTERACT with active architecture and design-oriented audience through various social media platforms. Our approach towards a rapidly-growing digital platform which gurantees maximum reach, brand awareness and engagement.

Digital (Social Media)

VIDEOSA promotional video is one of the easiest and fastest way to tell your company story to the techsavvy audience. Our highly trafficked website and YouTube channel is an effective platform to promote your brand.

Check out our video spots in the website.

Video marketers get 66% more qualified leads per year. (Source: optinmonster, 2019)

66%€2000/month

Video duration upto 30 sec.

Video duration upto 02 min.

Regular Price

€3500/month

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Email Marketing: EDM

e-mailingservice

Direct emails are an effective way to Furniture & Accessories readers with a customised marketing message.

Get much higher engagement rates through emails. Email marketing is the highest ROI form of advertising.

Reach Furniture & Accessories’ readers with a customised marketing message. HTML and text versions are permitted.

As per reports, the average ROI on email advertising is 40 times of money spent.

Furniture & Accessories has a total database of 125000 across the globe

Best Value € 0.2 /e-mail*Conditions Apply

Campaign starts from 45,000 e-mails15% discount for fair organisers.

Note: All our EDMs are sent twice to ensure it reaches the maximum readers.

* We value GDPR and other policies

associated with GDPR and respect

your privacy.

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Customer ExperienceWe are delighted to present what our readers like about us:

72%67%85%90%88%

Content selection

Multi platform integration

Communication with the team

Accessibility

Mass reach

Our TeamWe are a team of experienced writers, marketers, digital analysts and visualisers with an average 12+ years of expertise.

Post your feedback today

http://www.furniture-magazine.com/feedback/

We hear youYou can reach us in both Asian and Central European Time and expect a reply in 24 hrs. C

onta

ct:

+91 33 4603 4660+91 33 4600 4664

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Chitralekha Banerjee [email protected]

Amrin Arshad

[email protected]

Media Planner 2020


Our ADVERTISERS2020 TECHNOLOGIES, GERMANY

ACCSYS TECHNOLOGIES, UK

AHEC

ALTENDORF, GERMANY

AWFS, LAS VEGAS, USA

BARBERAN S.A., SPAIN

BERNDORF BAND, AUSTRIA

CEFLA, ITALY

CHINA INTL. EXHIBITIONS, WOODMAC CHINA

CIFF, GUANGZHOU, CHINA

COSMIT, ISALONI, ITALY

DECOREX, LONDON, UK

DELHIWOOD,DELHI, INDIA

DEUTSCHE MESSE: LIGNA, HANNOVER, GERMANY

DIEFFENBACHER GMBH,

DOMOTEX ASIA/CHINAFLOOR, SHANGHAI, CHINA

DUBAI WOODSHOW, DUBAI, UAE

EFE, MALAYSIA

FELDER GROUP, AUSTRIA

FIMMA BRASIL

FURNITECH WOODTECH, BANGKOK, THAILAND

FURNIPRO ASIA, SINGAPORE

FMC CHINA

HENKEL AG & CO.

HENKEL CORPORATION, USA

HOLZ-HER, GERMANY

HOMAG GROUP, GERMANY

HUBTEX, GERMANY

IFFINA, JAKARTA, INDONESIA

IFFS/AFS, SINGAPORE

IMA SCHELLING, USA

IMAL, ITALY

IMOS AG, GERMANY

INDEX INTERIOR DESIGN SHOW, DUBAI, UAE

INDEX, MUMBAI/ BANGALORE, INDIA

INDIAWOOD, BANGALORE, INDIA

IWF ATLANTA, USA

JOWAT, USA

KLEIBERIT, USA

KLEIBERIT, GERMANY

KOELNMESSE GMBH: INTERZUM, COLOGNE,

INTERZUM, GUANGZHOU, IMM COLOGNE

LEUCO, USA, GERMANY

LEITZ, GERMANY

MAGNA EXPO MUEBLERA, MEXICO

MIFF, MALAYSIA

NEOCON, CHICAGO, USA

NESTRO, GERMANY

PANELEXPO, DELHI, INDIA

PHIRE GROUP, USA

POLLMEIER,USA

RAUTE CORPORATION, FINLAND

SCHATTDECOR,USA

SCHELLING, AUSTRIA

SCM, ITALY

TIMBER MARK, UK

TECHNODOMUS, RIMINI, ITALY

THAILAND INTERNATIONAL FURNITURE FAIR,

BANGKOK, THAILAND

THE INTERNATIONAL CASUAL FURNITURE &

ACCESSORIES MARKET, CHICAGO, USA

THE MANCHESTER FURNITURE SHOW, UK

THE OFFICE EXHIBITION, DUBAI, UAE

VENJAKOB, GERMANY

VIETNAM INT'L WOODWORKING INDUSTRY

FAIR, VIETNAM

VOLLMER OF AMERICA CORP.

WEINIG ASIA

WEINIG GROUP, GERMANY

WMF CHINA, BEIJING

XYLEXPO, MILAN, ITALY

ZAFFARONI, ITALY

ZOW, GERMANY, ISTANBUL

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244 5th Avenue, Suite 2468New York, N.Y. 10001, USA

Phone: +1 917 677 7753Fax: +1 917 677 8434

E-mail: [email protected]

fae media planner 2020 - furniture-magazine.com › flipbook › 2020 › mk20 › fae-mk… ·...

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