fading away: dilution and user behaviourceur-ws.org/vol-1033/extras/paper1-slides.pdf ·...

12
Fading away: Dilution and user behaviour Paul Thomas Falk Scholer Alistair Moffat

Upload: others

Post on 05-Aug-2020

2 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Fading away: Dilution and user behaviourceur-ws.org/Vol-1033/extras/paper1-slides.pdf · 2013-08-12 · Spirit of Australia Qantas Connecting with over 1000 flight destinations worldw

Fading away:Dilution and user behaviour

Paul ThomasFalk Scholer

Alistair Moffat

Page 2: Fading away: Dilution and user behaviourceur-ws.org/Vol-1033/extras/paper1-slides.pdf · 2013-08-12 · Spirit of Australia Qantas Connecting with over 1000 flight destinations worldw

Given a poorly-performing search system,what do people do?

Page 3: Fading away: Dilution and user behaviourceur-ws.org/Vol-1033/extras/paper1-slides.pdf · 2013-08-12 · Spirit of Australia Qantas Connecting with over 1000 flight destinations worldw

Methods

Page 4: Fading away: Dilution and user behaviourceur-ws.org/Vol-1033/extras/paper1-slides.pdf · 2013-08-12 · Spirit of Australia Qantas Connecting with over 1000 flight destinations worldw

Disempowering the stakeholders' results paradigm

The original stakeholder information need was actioned going forward by enhancing it through the win-win inclusion of a jargon competency chosen randomly from a list of outside-the-box strategies.

Page 5: Fading away: Dilution and user behaviourceur-ws.org/Vol-1033/extras/paper1-slides.pdf · 2013-08-12 · Spirit of Australia Qantas Connecting with over 1000 flight destinations worldw

Diluting results

Page 6: Fading away: Dilution and user behaviourceur-ws.org/Vol-1033/extras/paper1-slides.pdf · 2013-08-12 · Spirit of Australia Qantas Connecting with over 1000 flight destinations worldw

Diluting results

1.Good

2.Good

3.Good

4.Good

5.Good

6.Good

...

1. Poor

2.Good

3. Poor

4.Good

5. Poor

6.Good

...

Page 7: Fading away: Dilution and user behaviourceur-ws.org/Vol-1033/extras/paper1-slides.pdf · 2013-08-12 · Spirit of Australia Qantas Connecting with over 1000 flight destinations worldw

Clicks

Full Diluted

Page 8: Fading away: Dilution and user behaviourceur-ws.org/Vol-1033/extras/paper1-slides.pdf · 2013-08-12 · Spirit of Australia Qantas Connecting with over 1000 flight destinations worldw

Reading (depth)

Full Diluted

Page 9: Fading away: Dilution and user behaviourceur-ws.org/Vol-1033/extras/paper1-slides.pdf · 2013-08-12 · Spirit of Australia Qantas Connecting with over 1000 flight destinations worldw

Reading (last rank)

Full Diluted

Page 10: Fading away: Dilution and user behaviourceur-ws.org/Vol-1033/extras/paper1-slides.pdf · 2013-08-12 · Spirit of Australia Qantas Connecting with over 1000 flight destinations worldw

Reformulation

Full Diluted

Page 11: Fading away: Dilution and user behaviourceur-ws.org/Vol-1033/extras/paper1-slides.pdf · 2013-08-12 · Spirit of Australia Qantas Connecting with over 1000 flight destinations worldw

Relevant answers

Time on taskReading time/rank 0.59s 0.59s

Time/task 2:42 2:32Queries/minute 1.50 1.52

Self-assessment

Relevant:clicked ratio 0.79 0.75

Difficulty 2/5 2/5Satisfaction 4/5 4/5

Page 12: Fading away: Dilution and user behaviourceur-ws.org/Vol-1033/extras/paper1-slides.pdf · 2013-08-12 · Spirit of Australia Qantas Connecting with over 1000 flight destinations worldw

We didn't see any change in a bunch of behaviours: c.f. Smith and Kantor.

● Instructions?● Insufficient dilution?

● Something else?