faculty of economics & business
TRANSCRIPT
FACULTY OF ECONOMICS amp BUSINESS
Syllabus
For
BACHELOR OF BUSINESS ADMINISTRATION(BBA)
(Semester I - VI)Session 2019-20
GURU NANAK DEV UNIVERSITYAMRITSAR
Note (i) Copy rights are reservedNobody is allowed to print it in any formDefaulters will be prosecuted
(ii) Subject to change in the syllabi at any timePlease visit the University website time to time
1Bachelor of Business Administration (Semester System)
SCHEME OF COURSESSemester-I
CourseCode
Course Title Th Pr TotalMarks
Number ofLectures
(L)
Tutorials(T) perweek
BBA-101 English (Compulsory) - - 50 6 --BBA-102 Punjabi (Compulsory) OR
wZ[Ybh gzikph ORPunjab History amp Culture(From Earliest Times to C 320)(Special Paper in lieu of PunjabiCompulsory)
- - 50 6 -
BBA-103 Basic Accounting - - 50 6 2BBA-104 Business Organization
and Systems- - 50 6 --
BBA-105 Managerial Economics- I - - 50 6 --
BBA-106 Computer Applicationsfor Business-I
35 15 50 4 2
BBA-107 Business Communication - - 50 -- --Drug Abuse ProblemManagement and Prevention(Compulsory)
Semester-II
CourseCode
Course TitleTotal
MarksNumber of
Lectures (L)Tutorials(T) perweek
BBA-201 English (Compulsory) 50 6 --BBA-202 Punjabi (Compulsory) OR
wZ[Ybh gzikph ORPunjab History amp Culture(C 320 to 1000 BC)(Special Paper in lieu of PunjabiCompulsory)
50 6 --
BBA-203 Business Laws 50 6 --BBA-204 Principles of Management 50 6 --BBA-205 Managerial Economics- II 50 6 --
BBA-206 Computer Based Accounting System 50 4 2BBA-207 Fundamentals of Banking 50 6 --
Drug Abuse Problem Managementand Prevention (Compulsory)
50
Note The marks of Paper will not be added in the Grand Total
2Bachelor of Business Administration (Semester System)
Semester ndash III
Semester ndash IV
Note - Paper of Environmental Studies in the marks are not included in the total marks
CourseCode
Course TitleTotal
MarksNumber of
Lectures (L)Tutorials (T)
per week
BBA-301 English (Compulsory) 50 6 --BBA-302 Punjabi (Compulsory) OR
wZ[Ybh gzikph ORPunjab History amp Culture(From 1000 to 1605 AD)(Special Paper in lieu of PunjabiCompulsory)
50 6 --
BBA-303 Statistics for Business 50 6 -BBA-304 Fundamentals of Human
Resource Management50 6 --
BBA-305 Fundamentals of MarketingManagement
50 6 --
BBA-306 Indian Financial System 50 6 --
BBA-307 Management Accounting 50 6 2
CourseCode
Course TitleTotal
MarksNumber of
Lectures (L)Tutorials (T)
per week
BBA-401 English (Compulsory) 50 6 --BBA-402
BCG-102BBA-402
Punjabi (Compulsory) ORwZ[Ybh gzikph ORPunjab History amp Culture(From 1605 to 1849 A D)(Special Paper in lieu ofPunjabi Compulsory)
50 6 --
BBA-403 Financial Management 50 6 --BBA-404 Production and Operations
Management50 6 --
BBA-405 Business Environment 50 6 --
BBA-406 Operations Research 50 6 2
BBA-407 Fundamentals of Insurance 50 6
BBA-408 Seminar 50
ESL-221 Environment Studies 100(Qualifying)
3 -
3Bachelor of Business Administration (Semester System)
Semester ndash V
CourseCode
Course TitleTotal
MarksNumber of
Lectures (L)Tutorials (T)
per week
BBA-501 English (Compulsory) 50 6 --BBA-502 Punjabi (Compulsory) OR
wZ[Ybh gzikph50 6 --
BBA-503 Company Law 50 6 --BBA-504 Entrepreneurship amp Small
Business50 6 --
BBA-505 Cost Accounting 50 6 2
Any one Group from thefollowing
50 6
BBA-511Group AConsumer Behaviour 50 6 --
BBA-512 Advertising amp SalesManagement
50 6 --
BBA-521Group BIndustrial relations amp LabourLegislations
50 6 --
BBA-522 Organisation Change ampDevelopment
50 6 --
BBA-531Group CManagement of BankingOperations
50 6 --
BBA-532 Insurance amp Risk Management 50 6 --
BBA-541Group DInternational BusinessEnvironment
50 6 --
BBA-542 Management of InternationalBusiness Organization
50 6 --
4Bachelor of Business Administration (Semester System)
Semester ndash VI
CourseCode
Course TitleTotal
MarksNumber of
Lectures (L)Tutorials (T)
per week
BBA-601 English (Compulsory) 50 6 --BBA-602 Punjabi (Compulsory) or OR
wZ[Ybh gzikph50 6 --
BBA-603 Income Tax 50 6 --BBA-604 Fundamentals of Capital Markets 50 6 --
BBA-605 Viva-Voce 50
Any one Group from thefollowing
BBA-611Group A
Services Marketing 50 6 --BBA-612 E-Marketing 50 6 --
BBA-621Group B
Training and Development 50 6 --
BBA-622 Contemporary Issues in HumanResource Management
50 6 --
BBA-631Group C
Security Analysis and PortfolioManagement
50 6
BBA-632 Contemporary Issues inAccounting
50 6
BBA-641Group D
Export- Import Management andDocumentation
50 6 --
BBA-642 Global Strategic Management 50 6 --
5Bachelor of Business Administration (Semester-I)
BBA-101 ENGLISH (COMPULSORY)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-
Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four
Sections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates are
required to attempt five questions selecting at least one question from each Section The fifth
question may be attempted from any Section
Texts Prescribed-
1 Tales of Life (Guru Nanak Dev University Amritsar) Stories at SrNo1 2 3 5 and 6
2 Prose for Young Learners (Guru Nanak Dev University Amritsar) Essays at Sr No 1 2 3 5
and 6
3 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP
The syllabus is divided in four sections as mentioned below
SECTIONndashA
English Grammar in Use 4th Edition by Raymond Murphy CUP (Units 1-37)
SECTIONndashB
Paragraph Writing and English Grammar in Use (Units 38-48)
SECTIONndashC
Tales of Life (Guru Nanak Dev University Amritsar) Stories at Sr No 1 2 3 5 and 6
SECTIONndashD
Prose for Young Learners Essays at Sr No 1 2 3 5 and 6
6Bachelor of Business Administration (Semester-I)
BBA-102 gzikph (bkiawh)wK L 3 xzN e[b nze L 50
gkm-eqw ns gkm-g[seK
ਸਕਸ਼ਨ - ਏd ozr (eftsk Gkr) (zgkH jofizdo fzx fY`b_ ns gqhsw fzx orXhnk)r[o BkBe dt BhtofNh nzfwqso(ਲਖਕ ਦਾ ਜੀਵਨ ਤ ਰਚਨਾ -ਵਸਤ)
ਸਕਸ਼ਨ - ਬੀzko dhnK gqf`X jshnK (ihtBh BzL 1 s_ 9 s`e)(zgkH fgqzH sik fzx joBkw fzx Fkw)gzikph kfjs gqekFB nzfwqso(ਿਵਸ਼ਾ-ਵਸਤਸਾਰਨਾਇਕ ਿਬਬ)
ਸਕਸ਼ਨ - ਸੀ(T) goQk ouBk (fszB ftu_ fJe)(n) goQk gVQ e gqFBK d T[`so
ਸਕਸ਼ਨ - ਡੀ(T) GkFk tzBrhnK L GkFk dk Nekbh og GkFk ns T[g-GkFk ftu
nzso gzikph T[gGkFktK d gSkD-fuzBQ(n) gzikph GkFk L fBek s ftek
nze-tzv ns gohfyne bJh jdkfJsK
1H gqFB g`so d uko Gkr jDr jo Gkr ftu_ d gqFB g[`S ikDr2H ftfdnkoEh B e[`b gzi gqFB eoB jB jo Gkr ftu_ fJe gqFB bkwh
j gzitK gqFB fe th Gkr ftu_ ehsk ik edk j3H joe gqFB d pokpo nze jB4H ggo N eoB tkbk ieo ukj sK gqFBK dh tzv n`r_ t`X s_ t`X uko
T[g-gqFBK ftu eo edk j
7Bachelor of Business Administration (Semester-I)
BBA-102 w[ZYbh gzikph(In lieu of Compulsory Punjabi)
wK L 3 xzN e[b nzeL 50gkm-eqw
eFB-J
g_sh n`yoh n`yo eqw go fpzdh tkb toD ns go ftu gDtkb toD ns wksqtK (w[Ybh ikD-gSkD)brkyo (fpzdh fN`gh n`Xe) L gSkD ns tos_
eFB-ph
gzikph Fpd-pDso L w[Ybh ikD-gSkD(kXkoB Fpd z[es Fpd fwFos Fpd wb Fpd nrso ns fgSso)
eFB-hfB`s tos_ dh gzikph Fpdktbh L pkko tgko foFs-Bks ysh ns jo XzfdnK nkfd BkbzpzXs
eFB-vh
js d `s fdBK d BK pkoQK wjhfBnK d BK o[sK d BK fJe s_ se frDsh FpdK ftu
nze-tzv ns gohfyne bJh jdkfJsK
1H gqFB gso d uko Gkr jDr jo Gkr ftu_ d gqFB g[S ikDr2H ftfdnkoEh B e[b gzi gqFB eoB jB jo Gkr ftu_ fJe gqFB bkwh j
gzitK gqFB fe th Gkr ftu_ ehsk ik edk j3H joe gqFB d pokpo nze jB4H ggo `N eoB tkbk ieo ukj sK gqFBK dh tzv nr_ t`X s_ tX uko T[g-gqFBK
ftu eo edk j
8Bachelor of Business Administration (Semester-I)
Punjab History amp Culture (From Earliest Times to C 320)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section A1 Physical features of the Punjab and its impact on history2 Sources of the ancient history of Punjab
Section B3 Harappan Civilization Town planning social economic and religious life of the Indus
Valley People4 The Indo-Aryans Original home and settlements in Punjab
Section C5 Social Religious and Economic life during Rig Vedic Age6 Social Religious and Economic life during Later Vedic Age
Section D7 Teachings and impact of Buddhism8 Jainism in the Punjab
Suggested Readings
1 L M Joshi (ed) History and Culture of the Punjab Art-I Patiala 1989 (3rd edition)2 LM Joshi and Fauja Singh (ed) History of Punjab VolI Patiala 19773 Budha Parkash Glimpses of Ancient Punjab Patiala 19834 BN Sharma Life in Northern India Delhi 19665 Chopra PN Puri BN amp Das MN(1974) A Social Cultural amp Economic History
of India Vol I New Delhi Macmillan India
9Bachelor of Business Administration (Semester-I)
BBA-103 BASIC ACCOUNTING
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION AIntroduction Financial Accounting-Definition and Scope Objectives of FinancialAccounting Accounting vs Book Keeping Terms used in accounting Users of AccountingInformation and Limitations of Financial AccountingConceptual Frame work Accounting Concepts Principles and Conventions Accounting
Standards-Concept Objectives Benefits Brief review of Accounting Standards in IndiaAccounting Policies Accounting as a measurement disciplineRecording of TransactionsAccounting ProcessCycle Journal
SECTION BSubsidiary Books Ledger Cash Book Trial Balance Bank Reconciliation StatementDepreciation Meaning need amp importance of depreciation methods of chargingdepreciation (WDV amp SLM)
SECTION CFinal Accounts Meaning of Financial Statements Usefullness of Financial StatementsElements of Financial Statements Preparation of Trading and Profit amp Loss Account andBalance Sheet without AdjustmentsFinal Accounts with Adjustments Treatment of Some Items which may be Direct ItemsIndirect Items Incomes and Expenses Treatment of Items of Adjustment Appearing Outsidethe Trial Balance Treatment of Items of Adjustment Appearing Inside the Trial Balance
SECTION DIntroduction to Company Final Accounts Important provisions of Companies Act 2013in respect of preparation of final accounts of a company Understanding the Annual Reportof a CompanyComputerised Accounting Computers and its application in accounting Accountingsoftware package (Tally)
10Bachelor of Business Administration (Semester-I)
Suggested Readings
1 Gupta Ambrish ldquoFinancial Accounting for Management An Analytical PerspectiverdquoPearson Education New Delhi
2 Khatri Dhanesh ldquoFinancial Accountingrdquo Tata McGraw-Hill New Delhi
3 Horngren Charles T Sundem Gart l Elliot John A Philbrick Donna RldquoIntroduction to Financial Accountingrdquo Prentice Hallcedil New Delhi
4 Ramachandran N and Kakani RamldquoFinancial Accounting for ManagementrdquoTata McGraw-Hill New Delhi
5 Shukla MC Grewal TS and Gupta SC ldquoAdvance Accountsrdquo Sultan Chand ampSons New Delhi
Note The latest editions of the books should be followed
11Bachelor of Business Administration (Semester-I)
BBA-104 BUSINESS ORGANISATION amp SYSTEMS
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction to Business and Commerce Meaning and definition of business Objectives ofbusiness Essentials of a successful business Scope of business Business as an economicsystemTrade and aids to trade- Meaning scope functions and evolution of commerce amp industryIndustrial Revolution-its effects Industrialization in India
Section BForms of Business Organization Sole-proprietorship Partnership Joint stock CompanyCooperative Society Public Utilities Selection of a suitable form of organization Classificationbased on Business UnitSetting up a New Enterprise Promotion of a business Business size and location decisionsvarious factors to be considered for starting a new unit Problems in starting a new business
Section CBusiness and Society Changing Concepts and Objectives of Business Business ethics Socialresponsibilities of business Manager and his environment external and internalDomestic amp Foreign Trade Import export trade procedure amp their organization
Section DOrganization of wholesale amp retail trade - Recent trends in wholesale amp retailing Malls andSuper Markets ndash their effect on economyStock Exchange Definition and Meaning Importance FunctionsDealers
12Bachelor of Business Administration (Semester-I)
Suggested Readings1 Kaul Vijay Kumar ldquoBusiness Organization and Management Text and Casesrdquo Pearson
Education New Delhi
2 Singla RK ldquoBusiness Organization and Managementrdquo VK (India) Enterprises New
Delhi
3 Daft Richard L Daft J Murphy H amp Willmott ldquoOrganization Theory and Designrdquo
Cengage Learning EMEA New Delhi
4 Fernando AC ldquoBusiness Environmentrdquo Pearson Education New Delhi
5 Archie B Carroll Ann K Buchholtz ldquoBusiness amp Society Ethics Sustainability and
Stakeholder Managementrdquo Cengage Learning New Delhi
Note The latest editions of the books should be followed
13Bachelor of Business Administration (Semester-I)
BBA-105 MANAGERIAL ECONOMICS- I
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION ATheory of Demand Meaning of demand and its types Law of demand Price elasticity of demand
and its measurement
Consumerrsquos Behaviour Utility approach Brief outline of law of diminishing marginal utility and
law of equi-marginal utility
SECTION BIndifference Curve Approach Consumer equilibrium Income Price and Substitution effect
Revealed Preference Approach
Theory of Supply Concept and law of supply factors affecting supply
SECTION CTheory of Production Law of variable proportion total average and marginal physical product
Law of Returns to scale Economies and diseconomies of scale
Theory of Cost Short and Long period costs Concept of total cost Marginal and Average cost
Theory of cost in short-run and long-run Concept of revenue Total Revenue Average Revenue
Relationship between Average and Marginal Revenue and Price elasticity of demand
SECTION DPricing Under Various Market Conditions Perfect Competition - Equilibrium of Firm and
Industry under Perfect Competition Monopoly - Price determination under Monopoly Monopolistic
Competition - Price and Output determination under Monopolistic Competition
14Bachelor of Business Administration (Semester-I)
Suggested Readings
1 Koutosoyiannis A ldquoModern Micro Economicsrdquo Palgrave Macmillan
2 Dwivedi DNldquoMicroeconomics Theory and Applicationsrdquo Pearson Education New
Delhi
3 Gravelle H and Rees R ldquoMicroeconomicsrdquo Pearson Education New Delhi
4 Ahuja HL ldquoAdvanced Economic theory Microeconomic Analysisrdquo
S Chand amp Company Ltd New Delhi
5 Mithani DM ldquoManagerial Economicsrdquo Himalaya Publishing House New Delhi
Note The latest editions of the books should be followed
15Bachelor of Business Administration (Semester-I)
BBA-106 COMPUTER APPLICATIONS FOR BUSINES- I
Time 3 Hours Total Marks 50Theory 35
Practical 15Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION AComputer Fundamentals Definition of computer Components of a computer systemBrief history of evolution of computers and generation of computersInternal and External Memory Storage RAM ROM PROM EPROM Commonly used
InputoutputMemory storage devices Punched Card VDU CRT Differencebetween Hardware amp Software Types of software system Software amp Applicationsoftware Interpreter
SECTION BOperating System Definition Types of operating on the Basis of processing Introduction tovarious types of operating system such as windows amp DOS Overview and Anatomy ofwindows Working with files and folder in windowsBasic Commands of Internal amp External commands in DOS
SECTION CMS-Word Overview Creating Saving Opening Importing Exporting amp Inserting filesFormatting pages paragraphs and sections Indents and outdates Creating lists and numberingHeading Styles Fonts and size editing positioning amp viewing text Finding amp replacing textinserting page breaks page numbers book marks symbols amp dates Using tabs and tablesHeader Footer amp Printings
SECTION DMS-Excel Worksheet overview Entering information Worksheet Opening and savingworkbook Formatting number and texts Protecting cells Producing Charges and printingoperations graphsMS-Power Point Presentation Basics Menus amp Toolbars Opening amp Saving amp existingpresentation creating amp Saving a presentation using auto content wizard Design TemplateBlank Presentation The slides sorter view Insert slides from another presentation Insertingpictures and graphics Slide show printing slides
16Bachelor of Business Administration (Semester-I)
Suggested Readings
1 Peter Norton ldquoIntroduction to Computersrdquo McGraw-Hil New Delhi
2 Sanjay Sexana ldquoA First Course in Computersrdquo Vikas Publishing House New Delhi
3 Rajaraman V ldquoFundamental of Computersrdquo Prentice Hal India New Delhi
4 Srivastava SS ldquoMS-Oficerdquo Firewal Media New Delhi
5 Alexis Loeon and Matheus Leon ldquoIntroduction to Computers with MS-Ofice 200rdquo TataMcGraw-Hil New Delhi
Note The latest editons of the boks should be folowed
17Bachelor of Business Administration (Semester-I)
BBA-107 BUSINESS COMMUNICATION
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ABusiness Communication ndash Meaning amp Importance Communication purpose processelements barriers to communication and conditions for successful communication Forms ofCommunication basic models of communication 7Cs of effective business communicationOrganizational Communication Importance of Communication in Management Formal andInformal Communication Internal and external communication
Section BPresentation Skills Presentation on any chosen topic Oral presentations Principles of oralpresentations factors affecting presentationsBusiness Etiquette Understanding etiquette Cross-cultural etiquette Business manners
Business to business etiquette
Section CInternal Correspondence Memos Circulars Notices Office ordersCorrespondence with banks-Regarding overdrafts cash credits loans Drafting of salesletters circulars preparation of sales reportsCustomersrsquo correspondence - Complaints Regarding dues follow up letters
Section DSecretarial Correspondence -Correspondence with shareholders debenture holders regardingdividend interest transfer-transmission Communicating with statutory authorities and bodieslike Stock exchange RBI SEBIPreparation of resume Job application Drafting of interview letters call letters finalappointment orders
18Bachelor of Business Administration (Semester-I)
Suggested Readings
1 Taylor S and Chandra V ldquoCommunication for Business A Practical Approachrdquo Fourth
Edition 2011 Pearson Education
2 Bovee C and Thill J ldquoBusiness Communication Todayrdquo 2011 Prentice Hall
3 Sethi A and Adhikari B ldquoBusiness Communicationrdquo 2009 McGraw Hill Education
4 Kaul A ldquoBusiness Communicationrdquo 2004 Prentice Hall of India New Delhi
5 Dulek R and Fielden J ldquoPrinciples of Business Communicationrdquo 1990 Macmillan
Publishing Co New York
6 Rodriques MV (2003) ldquoEffective Business Communicationrdquo 13th Edition
7 Doshi SR (2008) ldquoBusiness Communication amp ManagementndashMethods amp Techniquesrdquo
8 Herata A Murphy Charles E Peck (1981) 3rd Edition ldquoEffective Business
Communicationrdquo Tata McGraw Hill Publishing Co Ltd
Note The latest Editions of the books should be followed
19Bachelor of Business Administration (Semester-I)
Drug Abuse Problem Management and Prevention
PROBLEM OF DRUG ABUSETime 3 Hours Max Marks 50
Instructions for the Paper Setters-
Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION ndash AMeaning of Drug AbuseMeaning Nature and Extent of Drug Abuse in India and Punjab
SECTION ndash BConsequences of Drug Abuse for
Individual Education Employment IncomeFamily ViolenceSociety CrimeNation Law and Order problem
SECTION ndash CManagement of Drug AbuseMedical Management Medication for treatment and to reduce withdrawal effects
SECTION ndash DPsychiatric Management Counselling Behavioural and Cognitive therapySocial Management Family Group therapy and Environmental Intervention
References
1 Ahuja Ram (2003) Social Problems in India Rawat Publication Jaipur2 Extent Pattern and Trend of Drug Use in India Ministry of Social Justice and
Empowerment Government of India 20043 Inciardi JA 1981 The Drug Crime Connection Beverly Hills Sage Publications4 Kapoor T (1985) Drug epidemic among Indian Youth New Delhi Mittal Pub5 Kessel Neil and Henry Walton 1982 Alcohalism Harmond Worth Penguin Books6 Modi Ishwar and Modi Shalini (1997) Drugs Addiction and Prevention Jaipur Rawat
Publication7 National Household Survey of Alcohol and Drug abuse (2003) New Delhi Clinical
Epidemiological Unit All India Institute of Medical Sciences 2004
20Bachelor of Business Administration (Semester-I)
8 Ross Coomber and Others 2013 Key Concept in Drugs and Society New Delhi SagePublications
9 Sain Bhim 1991 Drug Addiction Alcoholism Smoking obscenity New Delhi MittalPublications
10 Sandhu Ranvinder Singh 2009 Drug Addiction in Punjab A Sociological Study AmritsarGuru Nanak Dev University
11 Singh Chandra Paul 2000 Alcohol and Dependence among Industrial Workers DelhiShipra
12 Sussman S and Ames SL (2008) Drug Abuse Concepts Prevention and CessationCambridge University Press
13 Verma PS 2017 ldquoPunjabrsquos Drug Problem Contours and Charactersticsrdquo Economic andPolitical Weekly Vol LII No 3 PP 40-43
14 World Drug Report 2016 United Nations office of Drug and Crime15 World Drug Report 2017 United Nations office of Drug and Crime
21Bachelor of Business Administration (Semester ndash II)
BBA-201 ENGLISH (COMPULSORY)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-
Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four
Sections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates are
required to attempt five questions selecting at least one question from each Section The fifth
question may be attempted from any Section
Texts Prescribed1 Tales of Life (Guru Nanak Dev University Amritsar) Stories at Sr No 7 9 10 11 122 Prose for Young Learners (Guru Nanak Dev University Amritsar) Essays at
Sr No 7 8 9 10 113 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP (Units 49-97)
The syllabus is divided in four sections as mentioned below
SECTIONndashA
English Grammar in Use 4th Edition by Raymond Murphy CUP (Units 49-81)
SECTIONndashB
Personal letter Writing and English Grammar in Use (Units 82-97)
SECTIONndashC
Tales of Life (Guru Nanak Dev University Amritsar) 7 9 10 11 12
SECTIONndashD
Prose for Young Learners (Fourth Edition) by Raymond Murphy CUP 7 8 9 10 and 11
22Bachelor of Business Administration (Semester ndash II)
BBA-202 gzikph (bkiawh)
wKL 3 xzN e[b nzeL 50
gkm-eqw ns gkm-g[seK
ਸਕਸ਼ਨ - ਏd ozr (ejkDh Gkr) (zgkH jofizdo fzx fY`b_ ns gqhsw fzx orXhnk)r[o BkBe dt BhtofNh nzfwqso( ਿਵਸ਼ਾ-ਵਸਤਸਾਰਲਖਕ ਦਾ ਜੀਵਨ ਤ ਰਚਨਾ)
ਸਕਸ਼ਨ - ਬੀzko dhnK gqf`X jshnK (ihtBh BzL 10 s_ 18 s`e)(zgkH fgqzH sik fzx joBkw fzx Fkw)gzikph kfjs gqekFB nzfwqso(ਿਵਸ਼ਾਸਾਰਨਾਇਕ ਿਬਬ)
ਸਕਸ਼ਨ - ਸੀ(T) Fpd-pDso ns Fpd-ouBk L gfoGkFk w[Yb zebg(n) Fpd FqDhnK
ਸਕਸ਼ਨ - ਡੀ(T) dsoh fu`mh g`so(n) w[jkto ns nykD
nze-tzv ns gohfyne bJh jdkfJsK
1H gqFB g`so d uko Gkr jDr jo Gkr ftu_ d gqFB g[`S ikDr2H ftfdnkoEh B e[`b gzi gqFB eoB jB jo Gkr ftu_ fJe gqFB bkwh
j gzitK gqFB fe th Gkr ftu_ ehsk ik edk j3H joe gqFB d pokpo nze jB4H ggo N eoB tkbk ieo ukj sK gqFBK dh tzv n`r_ t`X s_ t`X uko
T[g-gqFBK ftu eo edk j
23Bachelor of Business Administration (Semester ndash II)
BBA-202 w[ZYbh gzikph(In lieu of Compulsory Punjabi)
smW 3 GMty kul AMk 50gkm-eqw
eFB-J
Fpd FqDhnK L gSkD ns tos_(BKt gVBKt fefonk ftFFD fefonk ftFFD pzXe ie ns ftfwe)
eFB-ph
gzikph tke pDso L w[Ybh ikD-gSkD(T) kXkoB tke z[es tke ns fwFos tke (gSkD ns tos_)(n) fpnkBhnk tke gqFBtkue tke ns j[ewh tke (gSkD ns tos_)
eFB-h
goQk ouBkzyg ouBk
eFB-vh
fu`mh g`so (xob ns dsoh)nykD ns w[jkto
nze-tzv ns gohfyne bJh jdkfJsK
1H gqFB gso d uko Gkr jDr jo Gkr ftu_ d gqFB g[S ikDr2H ftfdnkoEh B e[b gzi gqFB eoB jB jo Gkr ftu_ fJe gqFB bkwh j
gzitK gqFB fe th Gkr ftu_ ehsk ik edk j3H joe gqFB d pokpo nze jB4H ggo `N eoB tkbk ieo ukj sK gqFBK dh tzv nr_ t`X s_ tX uko T[g-gqFBK
ftu eo edk j
24Bachelor of Business Administration (Semester ndash II)
Punjab History amp Culture (C 320 to 1000 B C)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section A1 Alexanderrsquos Invasion and its Impact2 Punjab under Chandragupta Maurya and Ashoka
Section B3 The Kushans and their Contribution to the Punjab4 The Panjab under the Gupta Empire
Section C5 The Punjab under the Vardhana Emperors6 Socio-cultural History of Punjab from 7th to 1000 AD
Section D7 Development of languages and Education with Special reference to Taxila8 Development of Art amp Architecture
Suggested Readings1 L M Joshi (ed) History and Culture of the Punjab Art-I Punjabi University Patiala
1989 (3rd edition)2 LM Joshi and Fauja Singh (ed) History of Punjab VolI Punjabi University Patiala
19773 Budha Parkash Glimpses of Ancient Punjab Patiala 19834 BN Sharma Life in Northern India Delhi 1966
25Bachelor of Business Administration (Semester ndash II)
BBA-203 BUSINESS LAWSTime 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION ALaw of Contract (1872) Nature of contract Classification Offer and acceptance Capacity ofparties to contract Free consent Consideration
SECTION BLaw of Contract Legality of object Agreement declared void Performance of contractDischarge of contract Remedies for contract of contractSales of Goods Act (1930) Formation of contracts of sale Goods and their classificationprice conditions and warranties
SECTION CSales of Goods Act Transfer of property in goods Performance of the contact of salesUnpaid seller and his rights sale by auction Hire purchase agreementThe Consumer Protection Act (1886) Definition of consumer Features Grievance regressedmachinery
SECTION DNegotiable Instruments Act (1881) Definition of negotiable instruments FeaturesPromissory note Bill of Exchange Cheque Holder and holder in the due courseCrossing of a cheque types of crossing Negotiation Dishonour and discharge of negotiableinstrument
Suggested Readings1 Singh Avtar ldquoThe Principles of Mercantile Lawrdquo Eastern Book Company Lucknow2 Kapoor ND ldquoBusiness Lawrdquo Sultan Chand amp Sons New Delhi3 Tulsian PC ldquoBusiness Lawrdquo Tata McGraw Hill New Delhi4 Usa Tbp Usa ldquoIndian Business Lawrdquo International Business Publications USA
Note The latest editions of the books should be followed
26Bachelor of Business Administration (Semester ndash II)
BBA-204 PRINCIPLES OF MANAGEMENTTime 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Objective To provide a basis of understanding to the students with reference to working ofbusiness organization through the process of management
SECTION AManagement Meaning and definition nature purpose scope importance and functionsManagement as art science and profession Management as a social system Concept ofmanagement administration and organization Principles of management ScientificManagementEvolution of Management Thought Contribution of FW Taylor Henri Fayol Elton MayoChester Barnard amp Peter Drucker to the management thought Various approaches tomanagement (ie Schools of Management Thought) Indian management thoughtManagement Techniques Management by Objective Meaning Process Benefits AndWeaknesses
SECTION BPlanning Meaning Significance Types of plans Nature Elements Objectives PoliciesRules Procedure Strategy Decision MakingOrganizing Meaning Nature and Purpose of organization Theories of organization principlesof organization Forms of organization Line Functional and Line and Staff Formal andinformal organization Delegation Span of Management Factors determining effective span
SECTION CDepartmentation Definition Departmentation by function Territory ProductserviceCustomer group and matrix organization Decentralisation and DepartmentationAuthority Definition types responsibility and accountability delegation definition steps indelegation obstacles to delegation and their elimination decentralization vs centralizationdeterminants of effective decentralization
SECTION DStaffing Meaning nature and functions of HRM Manpower management factors affectingstaffing Recruitment Selection Training and Development Performance appraisal need andprocessDirecting Motivation Meaning Nature Importance Types Theories of MotivationMc Gregorrsquos Maslow and Herzberg Leadership Meaning Nature Styles Managerial gridLikert system Theories Trait Behavioural Situational and FollowersCoordination Principles and Techniques Difference between coordination and cooperationControlling Meaning nature importance scope principles prerequisites steps limitationsand techniques
27Bachelor of Business Administration (Semester ndash II)
Suggested Readings
1 Robbins SP amp Coulter MK ldquoManagementrdquo Pearson Education Inc New Delhi
2 Gupta Meenakshi ldquoPrinciples of Managementrdquo PHI Learning Pvt Ltd New Delhi
3 Koontz H Weihrich H amp Aryasri AR ldquoEssentials of Managementrdquo
Tata McGraw-Hill New Delhi
4 Aswathapa K ldquoEssential of Business Administrationrdquo Himalaya Publishing HouseMumbai
Note The latest editions of the books should be followed
28Bachelor of Business Administration (Semester ndash II)
BBA-205 MANAGERIAL ECONOMICS-IITime 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Objective To provide a basis of understanding macroeconomics concepts
SECTION AMacroeconomics Meaning nature and scope Basic concepts Stock and flow variables staticcomparative static and dynamic analysisNational Income Concept and Importance of National Income Gross and Net NationalProduct Gross and Net Domestic Product Personal Income and Disposable IncomeMeasurement of National Income Income Output and Expenditure Method Problems inMeasurement of National Income
SECTION BConsumption Function Meaning and Nature Deterimants and Measures to raise Propensity toConsume Keynes Psychological Law of Consumption- Meaning Properties and Implications
SECTION CInvestment Classical Theory of Investmaent Keynesian Theory of Investment AcceleratorTheory of InvestmentKeynesian Economics Theory of Money Saving and Investment FunctionMultiplier Static and Dynamic Analysis Balanced Budget Multiplier EmploymentMultiplier
SECTION DBusiness Cycle Keynesrsquos Theory of Trade Cycle Kaldorrsquos Theory of Trade Cycle HicksrsquoTheory of Trade Cycle Samuelsonrsquos Theory of Trade CycleInflation Meaning Types Theories Causes effects and Context
29Bachelor of Business Administration (Semester ndash II)
Suggested Readings
1 Ackley G ldquoMacroeconomics Theory and Policyrdquo Macmillan New York
2 Shapiro E ldquoMacroeconomic Analysisrdquo Galgotia Publication New Delhi
3 Gppdwin Neva J A Nelson amp J Harris ldquoMacroeconomics in Contextrdquo PHI Learining Pvt
Ltd New Delhi
4 Dornbusch R S Ficher amp R Startz ldquoMacro Economicsrdquo Tata McGraw Hill Publishing
Company Ltd New Delhi
5 Agarwal Vanita ldquoMacroeconomics Theory and Policyrdquo Pearson Education New Delhi
Note The latest editions of the books should be followed
30Bachelor of Business Administration (Semester ndash II)
BBA-206 COMPUTER BASED ACCOUNTING SYSTEMTime 3 Hour M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION AComputerized Accounting - Meaning need Concepts of Accounting groups Hierarchy ofaccounts Codification in accountingAccounting package - Setting up an accounting entity Creation of groups and accountsDesigning and creating vouchers Data Entry operations using the vouchers Processing forreports to prepare ledger accounts trial balance and balance sheet
SECTION BDatabase Design for Accounting
Identifying and appreciating the data content in accounting transactions overview of databaseconcepts ER model creating and implementing RDM for Financial Accounting SQL toretrieve data and generate accounting information
SECTION C
Documenting transactions using vouchers System of vouchers and database design foraccounting Storing and maintain transaction dataTallyFinancial Accounting Packages Preparation and online finalization of accounts on Tally ERP90 Introduction of Tally ERP 90 Phases of Implementation Aides for implementationAccounts Management (Using Tally ERP 90 Software Package)
SECTION DAccounts Masters Accounts Transaction Accounts Reports Preparation and Compilation ofcomplete balance sheet of any IndustriesOrganization Firms(The mentioned versions of Tally must be replaced with latest available version)
Suggested Readings1 Hall JA ldquoAccounting Information Systemrdquo South Western College Publishing2 Gelinas Ultric J and Steve G Suffon ldquoAccounting Information System South Western
Thomson Learning3 ldquoTally- ERP 9 Simple Steps of Learningrdquo Kogent LearningNote The latest editions of the books should be followed
31Bachelor of Business Administration (Semester ndash II)
BBA- 207 FUNDAMENTALS OF BANKINGTime 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION ACommercial BanksmdashIntroduction evolution nature functions importance and servicesprovided by commercial banks
Types of Banks-Commercial Bank Regional Rural Banks Foreign Banks Cooperative BanksPublic bank and Private bank difference between public and private banks
SECTION BCentral Bankmdashmeaning and functions Techniques of credit control mechanism of CreditCreation
Practical Aspect of Banking- Negotiable Instrumentsmdash Cheques bills of exchange andpromissory notes endorsements difference between cheques and bills of exchange
SECTION CCustomerrsquos Pass Book-Entries in Pass Book Effects of errors favourable to the Banker andCustomer
Clearing House System
SECTION DSystems of Banking- Group and Chain Banking Unit and Branch Banking Investment Bankingand Mixed Banking
32Bachelor of Business Administration (Semester ndash II)
Suggested Readings
1 Sundharam Varsheney ldquoBanking Theory Law amp Practicerdquo Sultan Chand amp Co
2 Shekhar KC Shekhar Lekshmy ldquoBanking Theory and Practicerdquo Vikas PublishingHouse
3 Sethi Jyotsana Bhatia Nishwan ldquoElements of Banking and Insurancerdquo PHI LearningPrivate Limited New Delhi
4 wwwrbiorg
Note The latest editions of the books should be followed
33Bachelor of Business Administration (Semester ndash II)
Drug Abuse Problem Management and Prevention
DRUG ABUSE MANAGEMENT AND PREVENTIONTime 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION ndash APrevention of Drug abuseRole of family Parent child relationship Family support Supervision Shaping values ActiveScrutiny
SECTION ndash BSchool Counselling Teacher as role-model Parent-teacher-Health Professional CoordinationRandom testing on students
SECTION ndash CControlling Drug AbuseMedia Restraint on advertisements of drugs advertisements on bad effects of drugs Publicityand media Campaigns against drug abuse Educational and awareness program
SECTION ndash DLegislation NDPs act Statutory warnings Policing of Borders Checking SupplySmuggling ofDrugs Strict enforcement of laws Time bound trials
References
1 Ahuja Ram (2003) Social Problems in India Rawat Publication Jaipur
2 Extent Pattern and Trend of Drug Use in India Ministry of Social Justice and
Empowerment Government of India 2004
3 Inciardi JA 1981 The Drug Crime Connection Beverly Hills Sage Publications
4 Kapoor T (1985) Drug epidemic among Indian Youth New Delhi Mittal Pub
5 Kessel Neil and Henry Walton 1982 Alcohalism Harmond Worth Penguin Books
6 Modi Ishwar and Modi Shalini (1997) Drugs Addiction and Prevention Jaipur Rawat
Publication
7 National Household Survey of Alcohol and Drug abuse (2003) New Delhi Clinical
Epidemiological Unit All India Institute of Medical Sciences 2004
8 Ross Coomber and Others 2013 Key Concept in Drugs and Society New Delhi Sage
Publications
34Bachelor of Business Administration (Semester ndash II)
9 Sain Bhim 1991 Drug Addiction Alcoholism Smoking obscenity New Delhi Mittal
Publications
10 Sandhu Ranvinder Singh 2009 Drug Addiction in Punjab A Sociological Study Amritsar
Guru Nanak Dev University
11 Singh Chandra Paul 2000 Alcohol and Dependence among Industrial Workers Delhi
Shipra
12 Sussman S and Ames SL (2008) Drug Abuse Concepts Prevention and Cessation
Cambridge University Press
13 Verma PS 2017 ldquoPunjabrsquos Drug Problem Contours and Charactersticsrdquo Economic and
Political Weekly Vol LII No 3 PP 40-43
14 World Drug Report 2016 United Nations office of Drug and Crime
15 World Drug Report 2017 United Nations office of Drug and Crime
35Bachelor of Business Administration Semester-III
BBA-301 ENGLISH (COMPULSORY)
Time 3 Hours Max Marks 50
Important Note The textbook Making Connections (3rd edition) is significantly different fromits 2nd edition The third edition (by Kenneth J Pakenham Jo EcEntire Jessica Williams) is to befollowed for this course
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed1 Making Connections by Kenneth J Pakenham Jo McEntire Jessica Williams 3rd Edition
CUP2 Moments in Time An Anthology of Poems GNDU Amritsar3 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP
Syllabus is divided into four sections as mentioned below
Section AEnglish Grammar in Use (Fourth Edition) by Raymond Murphy CUP Units 98-130
Section BEssay writing and English Grammar in Use Units 131-145
Section CMoments in Time Poems at Sr No 1-6
Section DMaking Connections by Kenneth J Pakenham 3rd Edn CUP Unit-I (Global Health) and Unit-II(Multicultural Societies)
36Bachelor of Business Administration Semester-III
BBA-302 gzikph (bkwh)
wK fszB xzN e[b nze L 50nze-tzv ns gohfyne bJh jdkfJsK
1H gqFB g`so d uko Gkr jDr jo Gkr ftu d gqFB g[S ikDr2H ftfdnkoEh B e[`b gzi gqFB eoB jB jo Gkr ftu_ fJe gqFB bkwh
j gzitK gqFB fe th Gkr ftu_ ehsk ik edk j3H joe gqFB d d nze jB4H ggo N eoB tkbk ieo ukj sK gqFBK dh tzv n`r_ t`X s_ t`X uko
T[g-gqFBK ftu eo edk j
gkm-eqw ns gkm-g[seK
ਸਕਸ਼ਨ - ਏnkX[fBe gzikph tkose (zgkH vkH r[opuB fzx skfbp)gzikph kfjs gqekFB nzfwqso(ਿਵਸ਼ਾ-ਵਸਤਸਾਰਕਲਾ ਪਖ)
ਸਕਸ਼ਨ - ਬੀuDt_ gzikph fJeKrh (fJeKrh zrqfj)zgkH vkH ofwzdo eo esoh nAv zBi nzfwqso
1H [jkr nkJhHhHBzdk2H BtK ukBD jouoB fzx3H nzBQ fBFkBuh niwo nby4H nowkB ifszdo pokV5H ukphnK nkswihs fzx6H fw`Nh dk pktk gkbh G[fgzdo7H `XoK etb Xkbhtkbftak ts$gkso fusoB$ozr wzu d gZy sA
ਸਕਸ਼ਨ - ਸੀ(T) zyg ouBk (gqh)(n) fd`s goQ ftu_ nF[`X Fpd iVK ~ F[`X eoBk
ਸਕਸ਼ਨ - ਡੀwb ftnkeoBe fJekJhnK L gfoGkFk ns tzBrhnK(GktzF Fpd tkezF T[g-tke ns tke)
37Bachelor of Business Administration Semester-III
BBA-302 mu~FlI pMjwbI(In lieu of Compulsory Punjabi)
pwT-kRm
smW iqMn GMty kul AMk 50AMk-vMf Aqy prIiKAk leI hdwieqW
1 pRSn p`qr dy cwr Bwg hoxgy[ hr Bwg iv`coN do pRSn pu`Cy jwxgy[2 ividAwrQI ny ku`l pMj pRSn krny hn[ hr Bwg iv`coN iek pRSn lwzmI hY[ pMjvW
pRSn iksy vI Bwg iv`coN kIqw jw skdw hY[3 hryk pRSn dy brwbr AMk hn[4 pypr sY`t krn vwlw jykr cwhy qW pRSnW dI vMf A`goN v`D qoN v`D cwr aup-pRSnW ivc
kr skdw hY[
pwT-kRm
sYkSn-eyivAwkrxk iekweIAW dI pCwx Aqy vrqoN vwkMS aupvwk Aqy vwk
sYkSn-bI
gok ouBkfu`mh g`sosYkSn-sI
nykD ns w[jkto
sYkSn-fI
pYrw ADwirq pRSnsMKyp rcnw
38Bachelor of Business Administration Semester-III
Punjab History amp Culture (From 1000 to 1605 A D)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section A1 Society and Culture of Punjab during the Turko-Afghan rule2 The Punjab under the Mughals
Section B3 Bhakti movement and its impact on Society of Punjab4 Sufism in Punjab with special reference to Baba Farid
Section-C5 Guru Nanak-Life and travels6 Teachings of Guru Nanak Concept of Sangat Pangat and dharmsal
Section-D7 Contribution of Guru Angad Dev Guru Amar Das and Guru Ram Das8 Compilation of Adi Granth and martyadom of Guru Arjun Dev
Suggested Readings
1 Chopra PN Puri BN amp Das MN(1974) A Social Cultural amp Economic Historyof India Vol II New Delhi Macmillan India
2 Grewal JS (1994) The Sikhs of the Punjab Cambridge University Press New Delhi3 Singh Fauja (1972) A History of the Sikhs Vol II I Patiala Punjabi University4 Singh Kushwant (2011) A History of the Sikhs- Vol I (1469-1839) New Delhi
Oxford University Press5 SinghKirpal (1990) History and Culture of the Punjab-Part II (Medieval Period)
Patiala Publication Bureau Punjabi University
39Bachelor of Business Administration Semester-III
BBA-303 STATISTICS FOR BUSINESS
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AMatrix Algebra Types of matrices basic operations of matrices determinant of a matrix andits properties rank and inverse of a matrix solution of simultaneous linear equations ndashCramerrsquos rule and matrix inversion method application of matrices
Section BIntroduction and Methods of Presentation of Statistical Information Collection and Presentationof Data Frequency distribution Concept of sampling and sampling DesignsMeasures of Central Tendency- Mean Median Mode Measure of dispersion Range quartiledeviation Average deviation and Standard deviation
Section CSimple Correlation and Regression Analysis Assumptions Pearsons product moment andSpearmenrsquos rank correlation method least squares technique properties of correlations andregression coefficients Time Series Analysis Trend analysis using moving average and regression analysis seasonalcyclic and regular fluctuations Index number construction of unweighted and weighted indexnumbers quantity Index
Section DElementary Probability Theory Deterministic and nonndashdeterministic experiments differenttypes of events a priori and empirical definition of probabilityConditional probability laws of addition and multiplication of probabilityproperties of binomial Poisson and normal distributions
Suggested Readings1 Chiang AC ldquoFundamental Methods of Mathematical Economicsrdquo McGraw Hill
Kogakusha2 Hopfe MM Mathematics ndash ldquoFoundations for Business Science
Research Associationrdquo3 Mizrahi A and Sullivan M ldquoMathematics for Business and Social Sciencesrdquo
John Wiley and Sons4 Raghawachari M ldquoMathematics for Management ndash An Introductionrdquo
Tata McGraw Hill New Delhi5 Webber JE ldquoMathematical Analysis Business and Economic Applicationsrdquo
Harper amp Row6 Yamuna T ldquoMathematics for Economics ndash An Elements Surveyrdquo
Prentice Hall of India PvtLtd New Delhi7 Chou Y ldquoStatistical Analysisrdquo Holt Rinehart and Winston New York8 Croxton FE Cowden DJ and Klien S ldquoApplied General Statisticsrdquo
Prentice Hall of India Pvt Ltd9 Karmel PH and Polar KM ldquoApplied Statistics for Economistsrdquo Pitman London10 Wetherill GB ldquoElementary Statistical Methodsrdquo Chapman and Hall London
Note The latest editions of the books should be followed
40Bachelor of Business Administration Semester-III
BBA-304 FUNDAMENTALS OF HUMAN RESOURCE MANAGEMENT
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AHuman Resource Management (HRM) Nature Scope Objectives and Functions of HRMEvolution of HRM Changing Trends in HRMStatus and competencies of HR managerHuman Resource Planning (HRP) Concept Need and Importance of HRP Factors affectingHRP Human Resource Planning ProcessJob Analysis Meaning and Objective Process Methods of Collecting job data Uses of Job
Analysis Problems of Job AnalysisSection B
Recruitment and Selection Meaning and Factors governing Recruitment RecruitmentSources and Techniques Meaning and Process of Selection Problems associated withRecruitment and SelectionEmployee Retention Meaning Factors Responsible for High Employee Turnover EmployeeRetention Strategies
Section CHR Training and Development Concept and Need Process of Training andDevelopment Programme - Identification of Training and Development Needs ObjectivesStrategy amp Designing of Training and Development Implementation and Methods of TrainingProgramme and Levels of Training EvaluationPerformance Appraisal Meaning Purpose Essentials of Effective Performance AppraisalSystem Various Components of Performance Appraisal Methods and Techniques ofPerformance Appraisal
Section DManaging Compensation and Employee Remuneration Concept Objectives Componentsof Employee Remuneration Factors Influencing Employee Remuneration Challenges ofRemuneration Incenive plans fringe benefits employee health and safety and employeegrievance systemJob Evaluation Meaning Process and Methods of Job Evaluation
41Bachelor of Business Administration Semester-III
Suggested Readings
1 Dessler Gary ldquoHuman Resource Managementrdquo New Delhi Pearson Education Asia
2 Durai Pravin ldquoHuman Resource Managementrdquo New Delhi Pearson
3 Noe Raymond A Hollenbeck John R Gerhart Barry Wright Patrick M ldquoHuman
Resource Management Gaining a Competitive Advantagerdquo New Delhi McGraw-Hill
4 Mathis Robert L and Jackson John H ldquoHuman Resource Managementrdquo New Delhi
Thomson Publishing
5 Gomez Mejia Balkin Cardy ldquoManaging Human Resourcesrdquo New Delhi Pearson
Education
6 Aswathappa K ldquoHuman Resource Managementrdquo Text and Cases New Delhi Tata
McGraw ndash Hill
7 Snell Scott and Bohlander George ldquoHuman Resource Managementrdquo New Delhi
Cengage Learning
Note The latest editions of the books should be followed
42Bachelor of Business Administration Semester-III
BBA-305 FUNDAMENTALS OF MARKETING MANAGEMENT
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AMarketing Concepts Philosophies and Importance Scope of Marketing the selling conceptthe Marketing concept Components of a modern marketing information system MarketingIntelligenceAnalyzing the Microenvironment Needs and Trends The Demographic EnvironmentEconomic Social-Cultural and Natural Technological Political-Legal Environment
Section BThe Buying Decision Process The Five Stage Model Levels of Marketing SegmentationBases for segmenting consumer markets Market Targeting Bases for segmenting businessmarketsProduct Life Cycle Marketing Strategies - Introduction stage and the Pioneer advantageGrowth Maturity and Declining Stage
Section CProduct Characteristics and Classifications Product levels The Customer value hierarchyProduct Classification DifferentiationPackaging Labeling Branding Understanding Pricing Setting the Price
Section DMarketing Communications-Advertising - Evolution Definition Features Importance Advertising and Publicity
Functions of advertising Advertising media advertising copy Objections against advertisingSales Promotions Direct Marketing Personnel Selling Interactive Marketing and Word ofMouth marketing and Channels of distributions
43Bachelor of Business Administration Semester-III
Suggested Readings
1 Kotler Philip Keller Kevin Koshey Abraham and Jha Mithileshwar ldquoMarketing
Management South Asian Perspectiverdquo Pearson Education New Delhi
2 Ramaswamy VS and Namakumari S ldquoMarketing Management Global Perspective
Indian Contextrdquo MacMillan
3 Kurtz David L and Boone Louis E ldquoPrinciples of Marketing Thomson South-Westernrdquo
4 Enis B M ldquoMarketing Classics A Selection of Influential Articlesrdquo New York
McGraw- Hill
5 Saxena Rajan ldquoMarketing Managementrdquo Tata McGraw-Hill New Delhi
Note The latest editions of the books should be followed
44Bachelor of Business Administration Semester-III
BBA-306 INDIAN FINANCIAL SYSTEMTime 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AFinancial System - Functions organisationstructure and an overview of Indian Financial
System
Financial Markets - Functions organisation and types of financial markets SecuritiesContract (Regulations) Rules SEBI (Securities Exchange Board of India)
Section BAn Overview of Primary and Secondary Market Money Market Organisation amp RBI (Role and
functions)
Non Banking financial companies
Section CMutual Funds - Its Introduction and guidelines schemes and products
IRDA Act of Insurance Companies
Section DAn Introduction to FIIrsquos and FDIrsquos and is importance
Financial AssetsInstruments - An Overview of Capital Market instruments
Suggested Readings-
1 Khan MY ldquoIndian Financial Systemrdquo fifth edition by Tata McGraw Hill PublishingCoLtd
2 Vasant Desai ldquoThe Indian Financial System amp Developmentrdquo Himalaya PublishingHouse
3 DrKRavichandran ldquoMerchant Banking amp Financial Servicesrdquo Himalaya PublishingHouse
4 Bhole LM ldquoIndian Financial Institutions and Marketrdquo Tata McGraw Hill Publishing CoLtd
5 Avadhani VA ldquoCapital Market Managementrdquo Himalaya Publishing House6 SEBI Guidelines Nabhi Publication
Note The latest editions of the books should be followed
45Bachelor of Business Administration Semester-III
BBA 307 MANAGEMENT ACCOUNTING
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AOrigin Concept nature and Scope of Management Accounting Need and Importance ofManagement Accounting Tools amp techniques of Management Accounting LimitationsManagement Accountant duties functions Distinction between management accountingamp Financial Accounting
Section BFinancial statement Analysis- meaning types Comparative Statements Common Size Trendanalysis Introduction of EVATools of Financial Analysis ndash Ratio Analysis (Liquidity Activity Solvency and Profitabilityratios)
Section CFund flow and Cash flow analysisResponsibility Accounting - Meaning features steps types of responsibility centers transferprice meaning methods selection of transfer pricing method
Section DManagement Reporting ndash Importance Needs Types Requirements of good report preparationincluding prewriting and form of final draft Working Capital Management - Meaningimportance need advantages and disadvantages factors affecting working capitalrequirements principles of working capital management Financing of working capitalApproaches for determining working capital mix Trends in financing working capital by banks
Suggested Readings
1 Jain PK and Khan MY ldquoManagement Accountingrdquo Tata Mc Graw Hill Publishing Co LtdNew Delhi
2 Horngren Charles Gary Sundem Stratton William ldquo Introduction to ManagementAccountingrdquo Pearson Education Publishers
3 Jawaharlal ldquoAccounting for Managementrdquo Himalaya Publishing House New Delhi
Note The latest editions of the books should be followed
46Bachelor of Business Administration Semester-IV
BBAndash401 ENGLISH (COMPULSORY)
Time 3 Hours Max Marks 50
Important Note The textbook Making Connections (3rd edition) is significantly different fromits 2nd edition The third edition (by Kenneth J Pakenham Jo EcEntire Jessica Williams) is to befollowed for this course
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed-
1 Making Connections by Kenneth J Pakenham Jo McEntire Jessica Williams 3rd EditionCUP
2 Moments in Time An Anthology of Poems GNDU Amritsar3 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP
Syllabus is divided into four sections as mentioned below
Section AEnglish Grammar in Use (Fourth Edition) by Raymond Murphy CUP Revision of Units 26-3742-48 92- 97 113-120
Section BMoments in Time Poems at Sr No 7-12
Section CMaking Connections by Kenneth J Pakenham 3rd Edn CUP Unit-III (Aspects of Language)and Unit-IV (Sustaining Planet Earth)
Section DEssay type question based on the section ldquoBeyond the readingrdquo from the text MakingConnections
47Bachelor of Business Administration Semester-IV
PUNJABI (COMPULSORY)
BBA-402 gzikph (bkwh)
wK fszB xzN e[b nze L 50
nze-tzv ns gohfyne bJh jdkfJsK
1H gqFB g`so d uko Gkr jDr jo Gkr ftu d gqFB g[S ikDr2H ftfdnkoEh B e[`b gzi gqFB eoB jB jo Gkr ftu_ fJe gqFB bkwh
j gzitK gqFB fe th Gkr ftu_ ehsk ik edk j3H joe gqFB d d nze jB4H ggo N eoB tkbk ieo ukj sK gqFBK dh tzv n`r_ t`X s_ t`X uko
T[g-gqFBK ftu eo edk j
gkm-eqw ns gkm-g[seK
ਸਕਸ਼ਨ - ਏwoh ihtB rkEk (t-ihtBh) L vkH dhtkB fzxesoh bkb n_v zB nfwqso(ਨਾਇਕ ਿਬਬਸਵ ਜੀਵਨੀ ਦ ਤਰ ਤ ਪਰਖਵਾਰਤਕ ਸ਼ਲੀ)
ਸਕਸ਼ਨ - ਬੀਫ਼ਾਸਲ (BkNe) L ifszdo pokVBkBe fzx g[sewkbk nfwqso(ਿਵਸ਼ਾਸਾਰਨਾਟਕ ਕਲਾ)
ਸਕਸ਼ਨ - ਸੀ(T) by ouBk (wkie fGnkukoe fJfsjke ns ftfdne oekoK zpzXh)(n) n]pko ~ fJFfsjko (fB`ih dsoh)
ਸਕਸ਼ਨ - ਡੀftnkeoB(T) Fpd-iVK d fBw(n) r[ow[yh fbgh dhnK ftFsktK
48Bachelor of Business Administration Semester-IV
BCG-102 muFlI pMjwbIpMjwb dw ieiqhws qy s`iBAwcwr
(In Lieu of Punjabi Compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of thefour Sections (A-D) Questions may be subdivided into parts (not exceeding four)Candidates are required to attempt five questions selecting at least one question from eachSection The fifth question may be attempted from any Section
Section-Ais`K Drm dI sQwpnw gurU nwnk dyv jI dw jIvn qy aupdyS (1469-1539)gurU nwnk dyv jI dw jIvn r`b sbMDI ivcwr gurU dw mh`qv is`iKAwvW[ sMgq-pMgq gurg`dI dI sQwpnw ies dw smwj qy pRBwv[
Section-Bis`K pMQ dw ivkws gurU AMgd dyv jI (1539-1522) gurU AMgd dyv jI dwis`K Drm dy ivkws iv`c Xogdwn gurmuKI il`pI[
Section-CgurU Amrdws qoN gurU rwmdws jI q`k (1522-1581) gurU Amrdws jI dw is`KDrm dy ivkws iv`c Xogdwn goieMdvwl swihb dI sQwpnw mMjI pRQw Aqy smwijksuDwr gurU rwmdws jI dw Xogdwn rwmdwspurw dI sQwpnw msMd pRQw[
Section-DgurU Arjn dyv jI dy smyN is`K pMQ dw ivkws (1581-1606) gurU Arjn dyvjI dw Xogdwn hirmMdr swihb dw inrmwx Awid gRMQ swihb dw sMkln gurUArjn dyv jI dI Shwdq qy iesdw mh`qv[
Suggested Readings
1 Kirpal Singh (ed) History and Culture of the Punjab Patiala Part II1990 3rd Edition
2 Fauja Singh (ed) History of the Punjab VolIII Patiala 19873 GS Chabbra The Advanced of the Punjab Vol I4 JS Grewal The Sikhs of the punjab The New Cambridge History of
India Cambridge 19915 Khushwant Singh A History of Sikhs Vol I OUP New Delhi 1990
49Bachelor of Business Administration Semester-IV
Punjab History amp Culture (From 1605 to 1849 AD)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section A1 Politicization of Sikhism under Guru Hargobind2 Martydom of Guru Teg Bahadur
Section-B3 Creation of Khalsa4 Khalsa and its impact on the Punjab
Section-C5 Rise of Banda Bahadur and his achievements6 Rise of Misls
Section-D7 Ranjit Singhrsquos rise to power Civil Military and Land Revenue Administration8 Art and Architecture Fair Festivals and Folk Music in the Punjab during the medieval
periodSuggested Readings1 Chopra PN Puri BN amp Das MN( 1974) A Social Cultural amp Economic History of
India VolII Macmillan India Limited New Delhi2 Grewal JS (1994) The Sikhs of the Punjab Cambridge University Press New Delhi3 Singh Fauja (1972) A History of the Sikhs Vol III Patiala Punjabi University4 Singh Kushwant (2011) A History of the Sikhs- Vol I (1469-1839) New Delhi
Oxford University Press5 SinghKirpal (1990) History and Culture of the Punjab-Part II (Medieval Period)
Patiala Publication Bureau Punjabi University
50Bachelor of Business Administration Semester-IV
BBA-403 FINANCIAL MANAGEMENT
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AFinance amp Financial Management Meaning and nature Financial goal-profit vs wealthmaximization Finance functions-investment Financing Liquidity and dividend decisionsTheories of capitalizationCapital Structure Theories Conceptual framework Determinants Net income approach Netoperating income approach Intermediary approach and MMapproach
Section BCost of Capital Meaning and significance of cost of capital Calculation of cost of debtPreference capital Equity capital and retained earnings Combined cost of capitalSources of finance Long term and short term
Section CCapital Budgeting Nature of investment decisions Investment evaluation criteriaon-discounted cash flow criteria Discounted cash flow criteria Risk analysis in capitalbudgeting Dividend Policies Issues in dividend decisions Forms of dividends Theories of relevance andirrelevance of dividends
Section DOperating and Financial Leverage Measurement of leverages Financial and operatingleverage combined leverageManagement of Working Capital Meaning Significance and types of working capitalApproaches of working capital
51Bachelor of Business Administration Semester-IV
Suggested Readings
1 Berk Jonathan and DeMarzo Peter ldquoFinancial Managementrdquo Person Education Dorling
Kindersley (India) Pvt Ltd
2 Bhattacharya Hrishlkas ldquoWorking Capital Management Strategies and Techniquesrdquo
Prentice Hall New Delhi
3 Brealey Richard A and Stewart C Myers ldquoCorporate Financerdquo McGraw Hill Int Ed
New York
4 Chandra Prasanna ldquoFinancial Managementrdquo Tata McGraw Hill Delhi
5 Hampton John ldquoFinancial Decision Makingrdquo Prentice Hall Delhi
6 Pandey I M ldquoFinancial Managementrdquo Vikas Publishing House Delhi
7 Van Horne JG and JM Wachowicz Jr ldquoFundamentals of Financial Managementrdquo
Prentice-Hall Delhi
8 Van Horne James G ldquoFinancial Management and Policyrdquo Prentice Hall Delhi
9 Khan MY Jain PK ldquoFinancial Managementrdquo Tata McGraw Hill New Delhi
Note The latest editions of the books should be followed
52Bachelor of Business Administration Semester-IV
BBA-404 PRODUCTION AND OPERATIONS MANAGEMENT
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction - Concept of Production amp Operations management Market Analysis
Competitive Priorities and capabilities New Product Design and development Plant location
and Plant layoutScheduling for Manufacturing Systems Production Scheduling Techniques ndash
Sequencing
Economic Batch Quantity with Joint Production Runs Gantt Charts Network Analysis
Section BProductivity Concept and Importance Factors Affecting Productivity Methods to improve
productivity Value Analysis
Work study Methods Analysis ndash Various Charts Principles of Motion Economy Work
Measurement
Section CInventory Management Concept and Classification of Inventory Relevant Costs for
Inventory Decisions- Inventory Control Models Reorder level Lead Time and Safety Stock
Section DSupply Chain Management Concept amp Components of Supply Chain Activities in Supply
Chain Management Logistics Management
Quality Issues Concept of Quality and Total Quality Management Statistical Quality Control
Just in Time Manufacturing Systems
53Bachelor of Business Administration Semester-IV
Suggested Readings
1 B Mahadevan ldquoOperations Management Theory amp Practicerdquo Pearson Education
2 Kanishka Bedi ldquoProduction amp Operations Managementrdquo Oxford Higher Education
3 LJ Krajewski amp LP Ritzman ldquoOperations Management Processes amp Value Chainsrdquo
Pearson Education
4 BS Goel ldquoProduction Operation Managementrdquo
5 Richard B Chase F Robert Jacobs Nicholas J Aquilano and Nitin K Agarwal ldquoOperations
Management ndash For Competitive Advantagerdquo The McGraw Hill Companies
Note The latest editions of the books should be followed
54Bachelor of Business Administration Semester-IV
BBA-405 BUSINESS ENVIRONMENT
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction The Concept Nature and Significance of business environment Influence ofenvironmental factors like economic political legal social technological and Internationalupon business The relationship of various environmental forces on businessThe need for environmental analysis and diagnosisDescription of environmental analysis Techniques for environmental analysis the role ofbusiness manager in analysis and diagnosis of environment
Section BThe process of environmental scanning and its importanceEnvironmental Threats and Opportunity Profile (ETOP) and SWOT analysis of some importantindustriesAspects of Economic Reforms Liberalisation Privatisation Globalisation and its Implicationsfor India
Section CEconomic Planning in India objectives Strategies and Evaluation of Xth plan and Strategy andpriorities of XIth planAnalysis of Current Annual BudgetThe Social responsibility of business social audit businessethics amp corporate governance
Section DDeficit Financing and its implications for the Indian Economy Disinvestment of PublicEnterprises Rationale Objectives and ImplicationsFiscal and Monetary Policy Changes in India Salient Features of FEMA
55Bachelor of Business Administration Semester-IV
Suggested Readings
1 Francis Cherunilam ldquoBusiness Environmentrdquo Himalaya Publishing House New Delhi
2 K Aswathappa ldquoLegal Environment of Businessrdquo Himalaya Publishing House
New Delhi
3 M Adhikary ldquoEconomic Environment for Businessrdquo Sultan Chand amp Sons New Delhi
4 Ruddar Dutt and KPM Sundharam ldquoIndian Economyrdquo S Chand and Company Ltd
New Delhi
5 PK Ghosh and GK Kapoor ldquoBusiness Policy and Environmentrdquo Sultan Chand and
Sons Delhi
6 Paul Justin ldquoBusiness Environment ndash Text and Casesrdquo Tata McGraw Hills Pvt Ltd
New Delhi
7 Govt of India Five Years Plan Documents
8 Govt of India Various Issues of Annual Economic Survey of India
Note The latest editions of the books should be followed
56Bachelor of Business Administration Semester-IV
BBA-406 OPERATIONS RESEARCH
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AOperations Research Meaning significance and scope Introduction to linear programmingformation of Linear Programming Problem Graphical method Simplex Method Two PhaseSimplex Method Duality in Linear Programming
Section BDefinition of Dual Problem general rules of converting primal into its dual TransportationProblem Assignment Problem
Section CGames Theory Two persons zero sum games pure strategies mixed strategies DominanceInventory-Types Nature and classification Economic lot size models quantity discounts
Section DCPMPERT-Basic concepts of Network Models Preparation of the Network diagram projectduration and critical path probability of Project completion
Suggested Readings1 VK Kapoor ldquoOperation Researchrdquo2 ND Vohra ldquoQuantitative Techniques in Managementrdquo3 Narinder K Sethi ldquoOperation Managementrdquo4 GordonPressman ldquoQuantitative Decision Making for Businessrdquo5 CR Kothari ldquoQuantitative Methodsrdquo6 Barry Shore ldquoQuantitative Method for Researchrdquo
Note The latest editions of the books should be followed
57Bachelor of Business Administration Semester-IV
BBA- 407 FUNDAMENTALS OF INSURANCE
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AInsurance- Concept of Insurance Need Purpose Principles of Insurance-Principle ofIndemnity Principle of Insurable Interest Principle of Subrogation Principle of Utmost GoodFaith Principle of Proximate Cause Principle of Contribution
Reforms In Indian Insurance Sector-meaning need and its Implications
Section BLegal Framework- Insurance Act 1938 LIC Act 1956 GIC Act 1972 and IRDA 1999
An overview of Insurance Industry- Types of Insurance ndashLife Insurance Marine InsuranceMotor Vehicle Insurance Health Insurance Liability Insurance
Section CUnderwriting-Meaning Purpose and Process of Underwriting
Reinsurance-Meaning Features of reinsurance difference between reinsurance and doubleinsurance Essentials of Reinsurance Programs as per IRDA
Section DDistribution Channels in Insurance- Role and Code of Conduct by IRDA for Agents DirectMarketing Bancassurance and Brokers
Insurance Specialists- Underwriters Surveyors and Loss Assessors Actuaries Third PartyAdministrators
Suggested Readings
1 Sethi Jyotsana and Bhatia Nishwan ldquoElements of Banking and Insurancerdquo2 Emmett JVaughan and Therese Vaughan ldquoFundamentals of Risk and Insurancerdquo3 Agarwal OP ldquoBanking and Insurancerdquo4 PeriasamyP VeeraselvamM ldquoRisk and Insurance Managementrdquo Tata Mc Graw Hill5 wwwirdaorg
Note The latest editions of the books should be followed
58Bachelor of Business Administration Semester-IV
BBA-408 SEMINAR Max Marks 50
59Bachelor of Business Administration Semester-IV
ESL 221 Environmental Studies (Compulsory Paper)
Time 3 Hrs Max Marks 100
Teaching Methodologies
Teaching MethodologiesThe Core Module Syllabus for Environmental Studies includes class room teaching and fieldwork The syllabus is divided into 8 Units [Unit-1 to Unit-VII] covering 45 lectures + 5 hours forfield work [Unit-VIII] The first 7 Units will cover 45 lectures which are class room based toenhance knowledge skills and attitude to environment Unit-VIII comprises of 5 hours field workto be submitted by each candidate to the Teacher in-charge for evaluation latest by 15 December2018Exam Pattern End Semester Examination- 75 marks
Project ReportField Study- 25 marks [based on submitted report]Total Marks- 100
The structure of the question paper being
Part-A Short answer pattern with inbuilt choice ndash 25 marksAttempt any five questions out of seven distributed equally from Unit-1 to Unit-VIIEach question carries 5 marks Answer to each question should not exceed 2 pages
Part-B Essay type with inbuilt choice ndash 50 marksAttempt any five questions out of eight distributed equally from Unit-1 to Unit-VII Eachquestion carries 10 marks Answer to each question should not exceed 5 pagesProject Report Internal Assessment
Part-C Field work ndash 25 marks [Field work equal to 5 lecture hours]The candidate will submit a hand written field work report showing photographs sketchesobservations perspective of any topic related to Environment or Ecosystem The exhaustive listfor project reportarea of study are given just for reference
1 Visit to a local area to document environmental assets River Forest Grassland Hill Mountain Water body Pond Lake Solid Waste Disposal Water Treatment Plant Wastewater Treatment Facility etc
2 Visit to a local polluted site ndash Urban Rural Industrial Agricultural3 Study of common plants insects birds4 Study of tree in your areas with their botanical names and soil types5 Study of birds and their nesting habits6 Study of local pond in terms of wastewater inflow and water quality7 Study of industrial units in your area Name of industry type of industry Size (Large
Medium or small scale)8 Study of common disease in the village and basic data from community health centre9 Adopt any five young plants and photograph its growth10 Analyze the Total dissolved solids of ground water samples in your area11 Study of Particulate Matter (PM25 or PM10) data from Sameer website Download from
Play store12 Perspective on any field on Environmental Studies with secondary data taken from Central
Pollution Control Board State Pollution Control Board State Science amp TechnologyCouncil etc
Unit-IThe multidisciplinary nature of environmental studiesDefinition scope and importance Need for public awareness
(2 lectures)
60Bachelor of Business Administration Semester-IV
Unit-IINatural Resources Renewable and non-renewable resourcesNatural resources and associated problems(a) Forest resources Use and over-exploitation deforestation case studies Timber extraction
mining dams and their effects on forests and tribal people(b) Water resources Use and over-utilization of surface and ground water floods drought
conflicts over water dams-benefits and problems(c) Mineral resources Use and exploitation environmental effects of extracting and using
mineral resources case studies(d) Food resources World food problems changes caused by agriculture and overgrazing
effects of modern agriculture fertilizer-pesticide problems water logging salinity casestudies
(e) Energy resources Growing energy needs renewable and non-renewable energy sources useof alternate energy sources case studies
(f) Land resources Land as a resource land degradation man induced landslides soil erosionand desertification
Role of an individual in conservation of natural resources Equitable use of resources for sustainable lifestyles
(8 Lectures)
Unit-IIIEcosystems
Concept of an ecosystem Structure and function of an ecosystem Producers consumers and decomposers Energy flow in the ecosystem Ecological succession Food chains food webs and ecological pyramids Introduction types characteristic features structure and function of the following
ecosystem Forest ecosystem Grassland ecosystem Desert ecosystem Aquaticecosystems (ponds streams lakes rivers ocean estuaries)
(6 Lectures)Unit-IV
Biodiversity and its conservation Introduction ndash Definition genetic species and ecosystem diversity Biogeographical classification of India Value of biodiversity consumptive use productive use social ethical aesthetic and
option values Biodiversity at global national and local levels India as a mega-diversity nation Hot-spots of biodiversity Threats to biodiversity habitat loss poaching of wildlife man wildlife conflicts Endangered and endemic species of India Conservation of biodiversity In-situ and Ex-situ conservation of biodiversity
(8 Lectures)Unit-V
Environmental PollutionDefinition
Causes effects and control measures of Air pollution Water pollution Soil pollutionMarine pollution Noise pollution Thermal pollution Nuclear pollution
Solid waste management Causes effects and control measures of urban and industrialwastes
Role of an individual in prevention of pollution Pollution case studies Disaster management floods earthquake cyclone and landslides
(8 Lectures)
61Bachelor of Business Administration Semester-IV
Unit-VISocial Issues and the Environment
From unsustainable to sustainable development Urban problems and related to energy Water conservation rain water harvesting watershed management Resettlement and rehabilitation of people its problems and concerns Case studies Environmental ethics Issues and possible solutions Climate change global warming acid rain ozone layer depletion nuclear accidents and
holocaust Case studies Wasteland reclamation Consumerism and waste products Environmental Protection Act 1986 Air (Prevention and Control of Pollution) Act 1981 Water (Prevention and control of Pollution) Act 1974 Wildlife Protection Act Forest Conservation Act Issues involved in enforcement of environmental legislation Public awareness
(7 Lectures)Unit-VII
Human Population and the Environment Population growth variation among nations Population explosion ndash Family Welfare Programmes Environment and human health Human Rights Value Education HIV AIDS Women and Child Welfare Role of Information Technology in Environment and Human Health Case Studies
(6 Lectures)Unit-VIII
Field Work Visit to a local area to document environmental assets
riverforestgrasslandhillmountain Visit to a local polluted site ndash Urban Rural Industrial Agricultural Study of common plants insects birds Study of simple ecosystems-pond river hill slopes etc
(Field work equal to 5 lecture hours)References1 Bharucha E 2005 Textbook of Environmental Studies Universities Press Hyderabad2 Down to Earth Centre for Science and Environment New Delhi3 Heywood VH amp Waston RT 1995 Global Biodiversity Assessment Cambridge House
Delhi4 Joseph K amp Nagendran R 2004 Essentials of Environmental Studies Pearson Education
(Singapore) Pte Ltd Delhi5 Kaushik A amp Kaushik CP 2004 Perspective in Environmental Studies New Age
International (P) Ltd New Delhi6 Rajagopalan R 2011 Environmental Studies from Crisis to Cure Oxford University Press
New Delhi7 Sharma J P Sharma NK amp Yadav NS 2005 Comprehensive Environmental Studies
Laxmi Publications New Delhi8 Sharma P D 2009 Ecology and Environment Rastogi Publications Meerut9 State of Indiarsquos Environment 2018 by Centre for Sciences and Environment New Delhi10 Subramanian V 2002 A Text Book in Environmental Sciences Narosa Publishing House
New Delhi
62Bachelor of Business Administration (Semester ndash V)
BBAndash501 ENGLISH COMPULSORY
Time 3 Hours Max Marks 50
Texts Prescribed1 All My Sons by Arthur Miller2 Poems of Nature and Culture Guru Nanak Dev University Amritsar
Course Contents1 The study of the whole text of the play All My Sons2 The study of the following poems from the prescribed book
Poems of Nature and Culture
William Wordsworth ldquoThe World is Too Much with UsrdquoGordon Lord Byron ldquoShe Walks in BeautyrdquoPB Shelly ldquoOzymandiasrdquoAlfred Lord Tennyson ldquoIn MemoriamrdquoRobert Browning ldquoMeeting at NightrdquoMathew Arnold ldquoDover BeachrdquoWB Yeats ldquoWordsrdquoWilfred Owen ldquoStrange MeetingrdquoRobert Graves ldquoThe PortraitrdquoWH Auden ldquoThe Unknown CitizenrdquoDylan Thomas ldquoDo not Go Gentle into That Good NightrdquoTed Hughes ldquoThe Thought-FoxrdquoSylvia Plath ldquoMirrorrdquoSeamus Heaney ldquoHoneymoon FlightrdquoRabindranath Tagore ldquoFalse ReligionrdquoNissim Ezekiel ldquoNight of Scorpionrdquo
3 Formal letter and application writing Resume Writing Business Writing and Report writing
Instructions for the Paper Setter and Distribution of Marks
The question paper will consist of three sections and the distribution of marks will be asunderSection A 10 MarksSection B 24 MarksSection C 16 Marks
63Bachelor of Business Administration (Semester ndash V)
SECTIONndashA
I Six questions (three questions from the play All My Sons and three questions from Poems ofNature and Culture) requiring very short answers based on the reading of All My Sons andthe prescribed poems shall be set The examinees will be expected to answer any FIVE
(2x5=10 Marks)
SECTIONndashB
II THREE questions requiring brief descriptive answers based on character tone plot andtheme(s) in the play All My Sons will be set and examinees will be expected to attempt anyTWO
(6x2= 12 Marks)
III THREE questions on the central idea theme tone or style etc of the prescribed poemsfrom the textbook Poems of Nature and Culture will be set for the students to attempt anyTWO of these questions
(6x2= 12 Marks)
SECTIONndashC
IV ONE question requiring students to explain a stanza with reference to context will be setThe stanza for explanation will be taken from the poems prescribed in the syllabusONE essay-type question from the play All My Sons will be set
The students will be required to answer any of these two questions(1x8=8 Marks)
V TWO questions with internal choice will be set on (a) formal letterapplication writing(5 Marks) and (b) Resume WritingBusiness Writing and Report Writing (3 Marks)
(5+3=8 Marks)
64Bachelor of Business Administration (Semester ndash V)
PUNJABI (COMPULSORY)BBA-502 gzikph (bkiawh)
wK L 3 xzN e[b nze L 50gkm-eqw ns gkm-g[seK
1H uDthnK gzikph ejkDhnK(zgkH vkH ofwzdo eo gpbheFB fpTo r[o BkBe dt BhtofNh nfwqso 2018)bye ejkDh ejkDh-zrqfjnihs eo fBT hno ws nbh pkp dhr[opuB G[`bo EetK Ugok wodwBwjB pktk Jebt Bo pbhfizdo oh i]w[yihs jko ejkDhnK dk pkg w_ fJzi[nkJ eodh jKifszdo jK okj es JhFto dk iBwgqw gqekF noiB SV rvhoBk e[M nDfejk thuzdB Brh joy r joy riftzdo fzx yj yks yj yksr[odt fzx o[gkDk FhFk FhFk ns jo ejkDhnK
ftak ts$ko$gkso fusoD2H Bktb L Jj[ jwkok ihtDk (dbhg eo fNtkDk)
3H brgr 200 FpdK ftu goQk ouBk
4H ob nzroh goQ dk gzikph ftu nB[tkd
5H ftnkeoD L(T) gzikph X[Bh ftT[_s(n) tkekswe i[rsK L wb s nfXeko(J) ekoe s ekoeh zpzX
nze-tzv ns gohfyne bJh jdkfJsK
1H ftFk-ts bye dk ihtB s ouBk$ko$gkso fusoB (d ftuI fJe) 10 nze2H ko$ftFk-ts$gkso fusoB (d ftu_ fJe) 10 nze3H goQk L fszBK ftu_ fe fJe ftF T[s 05 nze4H ob nzroh goQ dk gzikph ftu nB[tkd 05 nze5H Bzpo 5 T[s fBoXkfos ftnkeoD ftu_ toDBkswe gqFB 10 nze6H T[goes bVh Bzpo 1 ns 2 dhnK g[seK ftu_ zyg T[`soK tkb
5 gqFB g[`S ikDr joe dk T[`so 50 FpdK s_ t`X Bk jt 5x2=10 nze
65Bachelor of Business Administration (Semester ndash V)
BBA-502 muF`lI pMjwbI(pMjwb dw ieiqhws qy s`iBAwcwr)(In Lieu of Punjabi Compulsory)
Time 3 Hrs Marks 50
AMkW dI vMf-
Bwg a- ies Bwg iv`c 15 pRSn pu`Cy jwxgy[ ividAwrQI vloN iksy 10 dy au~qr 30-40 SbdW
iv`c id`qy jwx[ hryk pRSn dy 2 AMk hoxgy[
Bwg A- ies Bwg iv`c 6 pRSn pu`Cy jwxgy[ ividAwrQI vloN iksy 3 pRSnW dy au~qr 400-500
SbdW iv`c id`qy jwx[ hryk pRSn dy 10 AMk hn[
1 is`K pMQ iv`c pirvrqn- gurUu hrgoibMd swihb qoN gurUu qyg bhwdr swihb q`k
(1606-1675) mIrI-pIrI ies dIAW ivSySqwvW qy pRBwv gurUu qyg bhwdr jI dw jIvn Aqy
Xogdwn gurUU qyg bhwdr swihb dI Shwdq[
2 gurUu goibMd isMG qy Kwlsw pMQ dw inrmwx- gurUu goibMd isMG jI (1675-1708) AwrMiBk
jIvn Kwlsw pMQ dI swjnw (1699) gurUU goibMd isMG jI dI SKSIAq[
3 pMjwb dw smwijk qy s`iBAwcwrk jIvn- myly Aqy iqauhwr lok gIq lok nwc pMjwb dy
pRis`D lok ik`sy pUrn Bgq hIr rWJw sohxI mhIvwl
66Bachelor of Business Administration (Semester ndash V)
sbMiDq pusqkW-
1 lsquopMjwb dw lok ivrswrsquo krnYl ismG iQMd pblIkySn ibauro pMjwbI XUnIvristI pitAwlw[
2 lsquopMjwb dw ivrswrsquo ipRQIpwl isMG kpUr inau bu`k kMpnI jlMDr[
3 lsquopMjwbrsquo (ieiqhws klw swihq qy s`iBAwcwr Awid) mu`K sMpwdk mihMdr isMG rMDwvw BwSw
ivBwg pMjwb pitAwlw[
4 lsquoiSromxI is`K ieiqhwsrsquo 1469-1708 fw suKidAwl isMG sMgm pblIkySn smwxw[
5 lsquosMKyp jIvn ds gurUu swihbwnrsquo igAwnI jgqwr isMG rwey morwvwlI Awjwd bu`k fIpU hwl
bjwr AMimRqsr[
6 lsquois`K ieiqhwsrsquo (1469-1765) ipMRsIpl qyjw isMG fw gMfw isMG pblIkySn ibauro pMjwbI
XUnivristI pitAwlw[
7 lsquois`K ieiqhwsrsquo Bwg pihlw KuSvMq isMG Anuvwdk fw gurdrSn isMG AOlK lwhor bu`k Swp
luiDAwxw[
8 lsquopMjwb dw ivrswrsquo (pMjwb dy siBAwcwr dw ivkws) ipRQIpwl isMG kpUr inaU buk kMpnI
jlMDr[
9 lsquois`K ihstrIrsquo 1469-1988 KuSvMq isMG nvXu`g pbilSrj nvIN id`lI[
10 lsquoswfw ieiqhwsBwg pihlwrsquo (1469-1708) pMjwb dw ieiqhws siqbIr isMG inau bu`k kMpnI
jlMDr[
11 lsquopMjwb dw ieiqhwsrsquo (1469-1799) iSv gjrwnI mdn pbilSrj pitAwlw[
67Bachelor of Business Administration (Semester ndash V)
BBA- 503 COMPANY LAW
Time 3 Hour Max Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students will attempt 10questions Each question will carry one mark the total weightage being 10 marks
Section B It will consist of essay typenumerical questions up to five pages in length Fourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I of the syllabus Thecandidates will be required to attempt any two questions Each question will carry 10 marks Thetotal weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question up tofive pages in length Four questions numbering 678 and 9 will be set by the examiner from part-II of the syllabus The candidates will be required to attempt any two questions Each questionwill carry 10 marks The total weightage of the section shall be 20 marks
Part ndash I
Company ndash Meaning Latest Amendments Features Types Formation Promotion andRegistration Preliminary contracts Limited Liability Partnership One Person CompanyMemorandum of Association Meaning Importance Contents Alteration Doctrine of UltraViresArticle of Association Meaning Contents Alteration Differences between Memorandum ofAssociation and Articles of Association Constructive notice of Memorandum and ArticleDoctrine of Indoor ManagementProspectus Definition Dating and Registration of Prospectus Kind of Prospectus ShelfProspectus Deemed Prospectus Abridged Prospectus Red herring Prospectus Liability forMisstatement in prospectusShare Capital Kinds Classes of Capital Alteration of Capital Further issue of Capital VotingRights Transfer and transmission of shares
Part ndash II
Board of Directors Directors Powers duties appointment removal legal position BorrowingPowers Managerial Remuneration Women DirectorsCompany Meetings-Rules of Meetings Annual general meeting extraordinary generalmeeting Meeting of BOD Quorum for different meetings Kinds ofresolutions dividend Procedure for Conducting Meetings (including Board meetings)
Winding Up- Modes of Winding up Commencement and Procedure of Winding up andConsequences of Winding up order
Suggested Readings
1 Avtar Singh ldquoCompany Lawrdquo2 N D Kapoor ldquoCompany Law amp Secretarial Practicerdquo
Note I The latest editions of the books should be followedNote II The teacher will use simulation method and will hold at least one statutorymeeting one Annual General Meeting one Extraordinary Meeting and one Board Meeting
68Bachelor of Business Administration (Semester ndash V)
BBA-504 ENTERPRENEURSHIP AND SMALL BUSINESS
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question up tofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part-IConcept of Enterpreneurship The Enterpreneur Definition nature and characteristics ofenterpreneurhsip Emergence of enterpreneurial class including women enterpreneurs Theoriesof enterpreneurship Socio-economic environment and the enterpreneur The concept of jointstoke company public company private company government company partnership companyHindu undivided familyCharacteristics of Enterpreneur Leadership risk taking decision making and business planningInnovation and enterpreneurship enterpreneurial behaviur and motivationEnterpreneurial Development Programmes-Their relevance and achievements Role ofgovernment in organising such programmes Critical Evaluation
Part-IISmall Business as a Seed Bed of Enterpreneurship Concept of business venture Thestart-up process Concept Plan Implementation Intial Strategic PlanningProduct and Marketing Scope Legal and tax consideration risk analysis and financialconsiderations ProfitPlanning in Small Enterprise Growth Strategies and diversification Finance Management incurrent operations and expansion of capitalRole of Small Business in the national economy National Policies for small businessdevelopment Government and Non-Governmental assistanceContribution of Commercial Banks in Promoting and servicing small business Small businessand modern technology
69Bachelor of Business Administration (Semester ndash V)
Suggested Readings
1 Hall B Pricke and Royce L Brahamson ldquoSmall Business Managementrdquo
2 Kenneth R Van Voorthis ldquoEnterpreneurship and Small Business Managementrdquo
3 Hans Schollhammer and Arthur H Kuriloff ldquoEnterpreneurship and Small Business
Managementrdquo
4 Joseph R Mancuso ldquoHow to Start Finance and Manage Your Own Small Businessrdquo
5 Sharma RA ldquoEnterpreneurial Change in Indian Industriesrdquo
6 Dhar PN and Lydall HFldquoThe Role of Small Enterprises in Indian Economic
Developmentrdquo
Note The latest editions of the books should be followed
70Bachelor of Business Administration (Semester ndash V)
BBA- 505 COST ACCOUNTING
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sectionsSection A It will have question No1 consisting of 12 very short answer questions from the
entire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Unit IIntroduction- Concept of cost costing cost Accounting amp Cost Accountancy Limitations ofFinancial Accounting Origin and Objectives of cost Accounting Advantages and limitations ofCost Accounting Difference between Financial and Cost Accounting Cost Unit amp Cost CentreElements of cost Material Labour and other Expenses Classification of cost Types of Costs andPreparation of Cost SheetMethods of CostingContract CostingProcess Costing - Meaning Features Normal and Abnormal Loss Gains
Unit IIMarginal Costing ndash Meaning and various concepts - Fixed Cost Variable Cost ContributionPV Ratio Break Event Point Margin of SafetyStandard Costing- Definition and Meaning of Various Concepts Advantages and Limitations ofStandard CostingVariance Analysis ndash Material and Labour Variances onlyBudget and Budgetary Control- Definition Meaning and objectives of Budgetary controlAdvantages and disadvantages of Budgetary Control Types of Budget
Suggested Readings1 Vasistha and Saxena ldquoAdvanced Cost Accountingrdquo2 Jain SP and Narang ldquoAdvanced Cost Accountingrdquo3 Maheshwari SN ldquoCost Accountingrdquo4 Arora MN ldquo Cost Accounting Principles amp Practicesrdquo Vikas Publishing House
New Delhi5 Dev Prabhu ldquoCost Accountingrdquo Himalaya Publication New Delhi6 Horngreen Charles T Datar and Rajan Madav V ldquoCost Accountingrdquo Dorling
Kindersley (India) Pvt Ltd Pearson Publishers LtdNote The latest editions of the books should be followed
71Bachelor of Business Administration (Semester ndash V)
BBA-511 GROUP A- CONSUMER BEHAVIOUR
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndashIIntroduction to Consumer Behavior (CB) - Importance Scope Need for studying CB ConsumerResearch Consumer Motivation Needs amp Goals Positive amp Negative motivation Types ampSystems of Needs Hierarchy amp Trio of NeedsPersonality Nature Theories Freudian Neo Freudian amp Trait Self-ConceptPerception Sensation Absolute Threshold and Differential ThresholdLearning Classical learning Instrumental learning and Cognitive learning theoriesAttitude Tricomponent Attitude Model Sources of Influence Attitude Measurement
Part - IIReference Groups Concepts and AppealsSocial Class amp its measurementCulture amp Sub Culture Definition amp InfluenceIntroduction to Opinion leadership amp Consumer InnovationConsumer Decision Making
Suggested Readings1 Schiffman I G and Kanuk L L ldquoConsumer Behaviourrdquo Pearson Education
New Delhi2 Blackwell Roger D Miniard Paul W and Engel James F ldquoConsumer Behaviourrdquo
Cengage Publishing3 Solomon Michael R ldquoConsumer Behaviourrdquo Pearson Education New Delhi4 Assael Henry ldquoConsumer Behaviour and Marketing Actionrdquo Cengage Publishing5 Loudon David L and Della Bitta Albert J ldquoConsumer Behaviorrdquo Tata McGraw-Hill
Note The latest editions of the books should be followed
72Bachelor of Business Administration (Semester ndash V)
BBA- 512 GROUP A- ADVERTISING amp SALES MANAGEMENT
Time 3 Hours M Marks 50Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IDefinition Nature and Evolution of Advertising its functions and role and types of AdvertisingSocial Economic and Legal Aspects of AdvertisingAdvertising and Marketing Mix Advertisingand Communication Process Advertising Budget Objectives Preparation and Methods ofAdvertising BudgetAdvertising Agency Function Selection and CompensationAdvertising Media Different Types of Media Function Merits and Demerits of MediaSelection of Media and its VehiclesCopy Writing Different Elements of a Copy and Layout
Part ndashIIIntroduction to Sales Management Nature role and importance Functions of Sales ManagerSales Organization Formal Informal Horizontal Vertical Centralized DecentralizedGeographic Customer Product Combination OrganizationsPlanning and recruitment of sales force - Job analysis specification Job description Sources ofRecruitment Selection of Sales PersonSales Training - Objective Designing Training ProgrammeSales Force Motivation Nature Importance Factors Influencing the Motivation of sales forceCompensations Types Compensations PlanEvaluation of Sales Forces Performance Qualitative and Quantitative Basis to Evaluate SalesForce Control and Budget
73Bachelor of Business Administration (Semester ndash V)
Suggested Readings
1 Belch George E and Belch Michael A ldquoAdvertising and Promotionrdquo Tata McGraw Hill
2 Guinn Allen Chris T Semenik Richard J ldquoAdvertising amp Integrated Brand Promotionrdquo
Thomson ndash South Western
3 Batra Rajeev Mayers John G and Aaker David A ldquoAdvertising Managementrdquo
Pearson Education New Delhi
4 Spiro Stanton and Rich ldquoManagement of a Salesforcerdquo Tata McGraw Hill
5 Richard R Still Cundiff W Edward Govoni A P Norman ldquoSales Management Decision
Strategy and Casesrdquo Pearson Education
6 Kotler Philip Keller Kevin Koshey Abraham and Jha Mithileshwar
ldquoMarketing Managementrdquo South Asian Perspective Pearson Education New Delhi
7 Aaker David A and Myera John G ldquoAdvertising Managementrdquo Prentice Hall of India
New Delhi
Note The latest editions of the books should be followed
74Bachelor of Business Administration (Semester ndash V)
BBA-521 GROUP B- INDUSTRIAL RELATIONS amp LABOUR LEGISLATIONS
Time 3 Hour M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 6 78 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IConcept of Industrial Relations Factors affecting industrial relations Importance of IndustrialRelations Collective Bargaining and Labour Management Co-Operation in India includingWorks CommitteeDiscipline and Grievance Management Negotiation and Collective Settlements WorkersParticipation in Industry Productive Bargaining and Gain Sharing Employee Empowerment andQuality Management Industrial Relations and Technological Change
Part ndash IIEmergence and Objectives of Labour Laws and their Socio-economic Environment IndustrialRelations Laws-Laws Relating to Industrial Disputes Trade Unions and Standing OrderSocial SecurityWorkmens Compensation Act Employees State Insurance Act
Wages and Bonus Laws-The Law of Minimum Wages Payment of Wages Payment of BonusLaws relating to working conditions The Law Relating to Factories
Suggested Readings1 Sinha PRN Sinha Indu Bala and Shekhar Seema Priyadarshani ldquoIndustrial Relations
Trade Unions and Labour Legislationrdquo Pearson Education New Delhi2 Sarma AM ldquoIndustrial Relations and Labour Lawsrdquo Himalaya Publishing House
Mumbai
Note The latest editions of the books should be followed
75Bachelor of Business Administration (Semester ndash V)
BBA- 522 GROUP B -ORGANISATION CHANGE AND DEVELOPMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay type numerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IOrganisation Change - Introduction importance forces of change and types of changeModels of change - systems model of change Lewinrsquos Force Field Analysis Modelthe Continuous change Process Model Change and Transition ManagementChange amp its impact - effects of change on people operational effects psychological effectssocial effects peoplersquos reaction to change- Acceptance of change indifference organizedresistance frustration amp aggression Reasons for resistance and Methods of minimizingresistance
Part ndash IIOrganisation Development - Meaning features objectives History of OD in India and abroadorganizational problems and process of organizational developmentOD interventions - concept characteristics classification of intervention OD interventions astool to improve effectiveness of organization Process of OD interventions Team building
Suggested Readings
1 Bhatia SK ldquoManagement of Change amp Organisation Development- InnovativeApproachesrdquo Deep amp Deep Publications New Delhi
2 Bhattacharya Dipak Kumar ldquoOrganization Change amp Developmentrdquo Oxford UniversityPress
3 Singh Kavita ldquoOrganisation Change amp Development Excel Books
Note The latest editions of the books should be followed
76Bachelor of Business Administration (Semester ndash V)
BBA-531 GROUP C - MANAGEMENT OF BANKING OPERATIONS
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash I
Management of banks Regulatory role of RBI Monetary Policy-meaning and itsimplicationsLaws in banking-RBI Act 1934 Negotiable Act 1881 The Banking Regulation Act1949Types of Bank Accounts- Fixed or time deposit account Savings bank deposit account Currentdeposit account Recurring deposit accountLending- Features of bank credit types of lending terms and conditions of lending differenttypes of loans and their features
Part ndash IIRisk management in banks- types of risks Capital Adequacy- the Basel Accord implications forbank CRAR and Prudential Norms for asset classification income recognition and provisioningAnti- money laundering and KYC normsIntroduction to Asset Liability Management Customer Relationship ManagementCorporate Governance in Commercial BanksInnovations in Banking with special reference to Fee Based Services
Suggested Readings
1 Padmalatha Suresh and Justin Paul ldquoManagement of Banking and FinancialServicesrdquoPearson Education New Delhi
2 Sharma RK Gupta Shashi K Jagwant Singh ldquoBanking and Insurancerdquo3 Agarwal OP ldquoBanking and Insurancerdquo4 Sethi Jyotsana and Bhatia Nishwan ldquoElements of Banking and Insurancerdquo
Note The latest editions of the books should be followed
77Bachelor of Business Administration (Semester ndash V)
BBA-532 GROUP C -INSURANCE amp RISK MANAGEMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 6 7 8 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IDefinition nature Role and Importance of Insurance Salient Feature of IRDA Act 1999Rationale for opening up of the Insurance Sector to the private sector Nature of Life InsuranceContractAnnuities Surrender Value Calculation of Premium and measurement of risk Progress of LifeInsurance Business in India Fire Insurance ndash Nature and Use Policy Condition Rate FixationPayment of Claims Reinsurance Marine Insurance Nature Premium Calculation Payment ofClaimsMotor Insurance Policy and Covers Comprehensive Policy Third Party Act Policies ExtraBenefits cover Motor Insurance Claims
Part ndash IIConcept of Risk Corporate and Personal Risk Management Identification of Risk ToolsTechniques for perception of risk Methods for determining theoperative causes of peril Safety auditEvaluation of Risk Risk Avoidance amp Reduction of Risk methods of loss prevention and riskreduction Role of surveyors in loss prevention risk reductionTechniques of Risk Financing Retention of risk Captive insurance companies Transfer of RiskTypes of risk transfer Benefits and limitation of Insurance- Partial insurance arrangements
Suggested Readings
1 Insurance Regulation and Development Act
2 Gopal Krishan G ldquoInsurance Principles and Practicerdquo Sterling Publishers New Delhi
Note The latest editions of the books should be followed
78Bachelor of Business Administration (Semester ndash V)
BBA- 541 Group D- INTERNATIONAL BUSINESS ENVIRONMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IIntroduction to International Business Importance nature and scope ofInternational businessmodes of entry into International BusinessEnvironmental Context of International Business Framework for analyzing Internationalbusiness environment ndash Domestic foreign and global environmentsand their impact oninternational business decisionsInternational Financial Environment Foreign investments -Pattern Structure andeffectsMovements in foreign exchange and interest rates and then impact on Trade and investmentflows
Part ndash IIInternational Economic Institutions and Agreements WTO IMF World Bank UNCTAD andotherInternational agreements International commodity trading and agreementsGlobal Trading Environment World trade in goods and services ndash Major trends anddevelopments World trade and protectionism ndash Tariff and non-tariff barriers Counter tradeGlobalisation ampSociety- Emerging Developments and Other Issues Growing concern forecology IT and international business
Suggested Readings
1 Bennet Roger ldquoInternational Businessrdquo Financial Times Pitman Publishing London2 Bhattacharya B ldquoGoing International Respon se Strategies of the Indian Sectorrdquo
Wheeler Publishing New Delhi3 Griffin Ricky W and Pustay Michael W ldquoInternational Business A Managerial
Perspectiverdquo Addison Wesley Readings
Note The latest editions of the books should be followed
79Bachelor of Business Administration (Semester ndash V)
BBA- 542 GROUP Dndash MANAGEMENT OF INTERNATIONAL BUSINESS ORGANISATIONS
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IGlobalization and International Business - Meaning Forces Driving Globalization Reasons forGlobalization of Business Modes of Operation of International Business International Businessvs Domestic Business Dealing of international Business with Cultural DifferencesGlobalisation and Society - Impact of FDI Economic Impact of MNE Foundations of EthicalBehavior Ethics amp Corporate Bribery Ethicals Dilemmas and Business PracticesMultinational Corporations and their Involvement in International Business Issues in ForeignInvestments Technology Transfer Pricing and Regulations
Part ndash IIExport Import Strategies - Introduction Export Strategy Import Strategy Export ImportProcess and DocumentationDirect Investment and Collaborative Strategies - Types of Collaborative ArrangementsProblems with Collaborative Arrangements Managing Foreign ArrangementsOrganization of International Business - Introduction Organization Structure Coordination andControl System Organization CultureManaging International Operations Global Manufacturing and Supply Chain ManagementInternational Accounting Issues
Suggested Readings
1 Daniels John D and Radebaugh LeeH ldquoInternational Business ndashEnvironments andOperations Pearson Publishing House Ltd New Delhi
2 Bennet Roger ldquoInternational Businessrdquo Financial Times Pitman Publishing London
Note The latest editions of the books should be followed
80Bachelor of Business Administration (Semester ndash VI)
BBA- 601 ENGLISH COMPULSORY
Time 3 Hours Max Marks 50
Texts Prescribed1 The English Teacher by RK Narayan2 Glimpses of Theatre Guru Nanak Dev University AmritsarCourse Contents1 The study of the whole text of the novel The English Teacher2 The study of the following one-act plays from the prescribed book
Glimpses of Theatre
i) The Willii) Villa for Saleiii) Progressiv) The Monkeyrsquos Pawv) Sorry Wrong Number
Essay Writing
Instructions for the Paper Setter and Distribution of MarksNote The paper setters should avoid questions of theoretical nature on English GrammarThe question paper will consist of three sections and the distribution of marks will be asunderSection A 10 MarksSection B 24 MarksSection C 16 Marks
SectionndashAI SIX questions (three questions based on the prescribed one-act plays from the textbook
Glimpses of Theatre and three questions based on the novel The English Teacher requiringvery short answers based on the close reading of the prescribed novel and one-act plays shallbe set and examinees will be expected to answer any FIVE
(2x5=10 Marks)SectionndashBII THREE questions requiring brief descriptive answers based on character tone plot and
theme(s) in the prescribed one-act plays will be set and examinees will be expected toattempt any TWO (6x2= 12 Marks)
III THREE questions on central idea theme tone or style etc of the prescribed novel will be setfor the students to attempt any TWO of these questions (6x2= 12 Marks)
SectionndashCIV ONE question requiring the students to write an essay on one of the three given topics will be
set (1x8=8 Marks)V TWO essay type questions (one from the prescribed one-act plays and one from the
prescribed novel) will be set for the students to answer any ONE of these questions(1x8= 8 Marks)
81Bachelor of Business Administration (Semester ndash VI)
PUNJABI (COMPULSORY)BBA- 602 gzikph (bkiawh)
wKL 3 xzN e[b nzeL 50
gkm-eqw ns gkm-g[seK
1H ekft rot (gfjb S eth)(zgkH fpeow fzx x[zwD eowihs eo)r[o BkBe dt BhtofNh nfwqso(Fy cohd Fkj j[B r[o BkBe dt ih r[o noiB dt ihtkfo Fkj Fkj w[jzwd)(gqzr fjs ftnkfynk$ftak ts$ko)
2H XoshnK d rhs (oBkwk) pofizdo fzx jwdodBkBe fzx g[sewkbk nzfwqso(bye ihtB s ouBk$wki fGnkuko gfogy$coBkw d srdquoo s goy)
3H (T) by ouBk (ftfrnkB seBkbih ns ubzs wfbnK pzXh)(n) zyg ouBk
4H ftnkeoD L(T) ftnkeoBe aqDhnK L fbzr ns tuB(n) fefonk tkezF L gfoGkFk pDso s gqeko
nze-tzv ns gohfyne bJh jdkfJsK
1H gqzr fjs ftnkfynk$ftak-ts$ko (d ftuA fJe) 10 nze2 wki fGnkuko gfogy$caoBkw d so s (d ftuA fJe) 10 nze3H by ouBk L fszBK ftu_ fe fJe ftF T[s 05 nze4H zyg ouBk 05 nze5H Bzpo 4 T[s fBoXkfos ftnkeoD ftu_ d gqFB 2x5= 10 nze6H T[goes bVh Bzpo 1 ns 2 dhnK g[seK ftu_ zyg T[`soK tkb
5 gqFB g[S ikDr joe dk T[so 50 FpdK s_ tX Bk jt 5x2=10 nze
82Bachelor of Business Administration (Semester ndash VI)
BBA- 602 muF`lI pMjwbI
(pMjwb dw ieiqhws qy s`iBAwcwr)(In Lieu of Punjabi Compulsory)
Time 3 Hrs Marks 50
AMkW dI vMf -
Bwg a- ies Bwg iv`c 15 pRSn pu`Cy jwxgy[ ividAwrQI vloN iksy 10 dy au`qr 30-40 SbdW iv`c
id`qy jwx [ hryk pRSn dy 2 AMk hoxgy [
Bwg A- ies Bwg iv`c 6 pRSn pu`Cy jwxgy [ ividAwrQI iksy 3 pRSnW dy au`qr 400-500 SbdW
iv`c id~qy jwx[ hryk dy 10 AMk hn [
1 rxjIq isMG ADIn pMjwb dw eykIkrn Aqy ivsQwr - 1790 iv`c pMjwb dy rwjnIiqk
hwlwq rxjIq isMG dw jIvn Aqy ij`qW AMimRqsr dI sMDI rxjIq isMG dy AMgryjW nwl
sbMD sYink pRbMD pMjwb dw imlwn ibRitS rwj iv`c [
2 rwjnIiqk jwigRqI Aqy smwijk-Dwrimk suDwr AMdoln - 1857 dw ivdroh Aqy pMjwb
kUkw AMdoln gdr AMdoln AwrIAw smwj inrMkwrI qy nwmDwrI isMG sBw AMdoln
gurduAwrw suDwr AMdoln Aqy AkwlI[
3 vMf Aqy suqMqrqw - jilAwvwlw bwg h`iqAwkWf AsihXog AMdoln nOjvwn Bwrq sBw
isvl nw PurmwnI AMdoln Bwrq C`fo AMdoln mhwn suqMqrqw sYnwnIAW dw Xogdwn-
lwlw lwjpq rwey mwstr qwrw isMG
skrqwr isMG srwBw s Bgq isMG
saUDm isMG s KVk isMG
83Bachelor of Business Administration (Semester ndash VI)
sbMDq pusqkW-
1 lsquorxjIq isMGrsquo nirMdr ikRSn isnhw pMjwbI XUnIvristI pitAwlw[
2 lsquomhwrwjw rxjIq isMGrsquo sIqw rwm kohlI Awqmwrwm AYNf sMnj pbilSrz AYNf bu`k
sYlrz [
3 lsquois`K ihstrIrsquo 1469-1988 KuSvMq isMG nvXu`g pbilSrz nvI id`lI [
4 lsquois`K ieiqhwsrsquo Bwg dUjw (1839-2004) KuSvMq isMG Anuvwdk fw gurdrSn isMG
AOlK lwhor bu`k Swp luiDAwxw[
5 lsquois`K ieiqhwsrsquo (1526-1849) ibSn dws mlhoqrw bRdrz pbilSrz id`lI [
6 lsquopMjwb dIAW lihrWrsquo (1850-1910) SmSyr isMG lsquoASokrsquo pRkwSk kivrwj nrwiex isMG
v`lB inAwmq purI [
7 lsquopMjwb dw ivrswrsquo ipRQIpwl isMG kpUr inau bu`k kMpnI jlMDr[
8 lsquois`K ieiqhwsrsquo kinMGm lwhor bu`k Swp luiDAwxw [
9 lsquopMjwb dw ieiqhwsrsquo (1791-1966) iSv gjrwnI mdn pblISrz pitAwlw [
84Bachelor of Business Administration (Semester ndash VI)
BBA-603 INCOME TAXTime 3 Hours Marks 50Note The question paper covering the entire course shall be divided into three sectionsSection A It will have question No1 consisting of 12 very short answer questions from the
entire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 67 8 and 9 will be set by theexaminer from Part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash ABasic concepts Income Agricultural Income Person Assessee Assessment Year PreviousYear Gross Total Income Total Income Residential Status Tax Incidence and ResidentialStatus Exempted income under section 10(1) 10(2) 10(2A) 10(5) 10(7) 10(10) 10(10A)10(10AA) 10(10B) 10(10D) 10(11) 10(12) 10(13) 10(13A) 10(14) 10(16) 10(32) 10(34)10(35) 10(36) 10(37) 10(38)Computation of income under different heads Salaries Income from house property Profits andgains of business or profession Sections to be covered are Sec-28 29 30 31 32 35 36 3740(a) 40(b) 40A 43B 44AA 44AB 44AD and 44AE
Part-BCapital Gains Basis of Charge Meaning of capital assets Classification of capital assets andtheir tax implication Meaning of Transfer Elementary Knowledge of Transactions not to beTreated as Transaction of Transfer Computation of Capital Gains( Depreciable and Non-Depreciable Assets) Special cases to be covered - Conversion of Capital assets into stock inTrade Compulsory acquisition of assets Self generated assets Transfer of bonus sharesExemptions to be covered Sec 54 54B 54EC 54F 54HComputation of tax liability under section 111A and 112Capital gain provisions related to Individual and Firm need to be coveredIncome from other sources [excluding Sec-2(22)] Computation of Total Income and TaxLiability of an individualClubbing of income and Aggregation of income and set-off and carry forward of losses(excluding Sec-94(7) and 94(8)Deductions from Gross Total Income Section 80A 80AB 80AC 80C 80CCC 80CCD80CCG 80D 80DD 80DDB 80E 80G 80GG 80GGA 80GGC 80TTA and 80UComputation of total income and tax liability of individuals and firms
Suggested Readings1 Ahuja Girish and Ravi Gupta ldquoSystematic Approach to Income Taxrdquo Bharat Law
House Delhi2 Singhania Vinod K and Kapil Singhania ldquoTDS Computation and E- filing of TDS
Returnsrdquo Taxmann Publications Pvt Ltd New Delhi3 Singhania Vinod K ldquoTax Computation and E-filing of Income Tax Returnsrdquo Taxmann
Publications Pvt Ltd New Delhi
85Bachelor of Business Administration (Semester ndash VI)
BBA- 604 FUNDAMENTALS OF CAPITAL MARKET
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sectionsSection A It will have question No1 consisting of 12 very short answer questions from the
entire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 67 8 and 9 will be set by theexaminer from Part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IIntroduction-evolution structure functions objectives and importance of capital market inIndiaComponents of capital market- introduction to New issue market stock market financialinstitutionsInstruments in capital market-Shares (Equity and Preference) Warrants Bonds and its typesGDRs ADRs ETFs Mutual Funds Derivatives (forwards futures and options)Participants in Capital MarketDifference between Capital Market and Money Market
Part ndash IIStock Exchanges-Stock Exchanges in India Organisation Management Membership rules ofstock exchange operators at stock exchanges SEBI guidelines on Stock Exchange weaknessesof stock exchange in IndiaListing of securities-requirement for listing objectives of listing advantages of listingSecurity Market Indices-Uses of Security Market Indices Types of Indices DifferentiatingFactors in constructing Market Indices
Suggested Readings1 VA Avadhani ldquoSecurity Analysis and Portfolio ManagementrdquoHimalaya Publishers New
Delhi2 Brown Reilly ldquoInvestment Analysis and Portfolio Managementrdquo Thomson Publishers3 SinghPreeti ldquoInvestment Managementrdquo Himalaya Publishers New Delhi4 NCFM Modules (wwwnseindiacom)5 wwwsebigovin wwwnseindiacom wwwcapitalmarketcom
Note The latest editions of the books should be followed
86Bachelor of Business Administration (Semester ndash VI)
BBA-605 VIVA-VOCE Max Marks 50
87Bachelor of Business Administration (Semester ndash VI)
BBA -611 Group A- SERVICES MARKETINGTime 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from Part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IEvolution and Understanding of Services Marketing Conceptual Framework ServiceDefined Nature of services Characteristics of services- Intangibility InconsistencyInseparability and inventory Classification of Services Consumer versus IndustrialServicesImportance of Services Marketing in Indian Economy amp Global ScenarioService Marketing Mix Introduction to the 7Ps ( 4 Ps + Extended 3 Ps)of Services MarketingMixServices Marketing Mix (4Ps)Product Service Mix- introduction Transition from Product Marketing from ServiceMarketing Differentiating goods from service categories of service mix Goods- Servicesmarketing continuumPrice Factors involved in pricing a service product capacity planning measures to respond tochange in demand Reshaping demand using effective pricingPlace Distribution Strategies Challenges in distribution of services Role of internet indistributionPromotion Objectives Personal Selling Advertising amp Sales Promotion
Part ndash IIExtended 3 Ps of Service Marketing MixPeople Role of service employees in service business training amp development of employeesMotivation and EmpowermentProcess Services as process or system- different process aspects and managerial challengesstrategies for managing inconsistency customer service in service marketingPhysical Evidence nature importance service scapesServices Marketing Implementation Services Marketing Triangle Servqual Model RaterPZB Gap Model
88Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Zeithaml VA Bitner Mary Jo Pandit ldquoServices Marketingrdquo Tata McGraw Hill
New Delhi
2 Lovelock Christopher Wirtz Jochen Chatterjee ldquoServices Marketing PeopleTechnology
Strategyrdquo Pearson Education New Delhi
3 Payne Adrian ldquoThe Essence of Services Marketingrdquo Prentice Hall of India New Delhi
4 Nargundhar Rajendra ldquoServices Marketingrdquo Tata McGraw Hill New Delhi
5 Goncalves Karen P ldquoServices Marketing-A Strategic Approachrdquo
Prentice Hall International New Jersey
6 Jauhari Vinnie Dutta ldquoServices- Marketing Operations Managementrdquo
Oxford University Press New Delhi
7 Srinivasan R ldquoServices Marketing- The Indian Contextrdquo Prentice Hall of India
New Delhi
Note The latest editions of the books should be followed
89Bachelor of Business Administration (Semester ndash VI)
BBA-612 Group A - E-MARKETING
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from the
entire syllabus with answer to each question up to five lines in length Students will
attempt 10 questions Each question will carry one mark the total weightage being
10 marks
Section B It will consist of essay typenumerical questions up to five pages in length
Four questions numbering 2 3 4 and 5 will be set by the examiner from Part-I of
the syllabus The candidates will be required to attempt any two questions Each
question will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question upto
five pages in length Four questions numbering 678 and 9 will be set by the
examiner from Part-II of the syllabus The candidates will be required to attempt
any two questions Each question will carry 10 marks The total weightage of the
section shall be 20 marks
Part ndash I
Introduction Concept nature and importance of e-marketing E-marketing versus traditional
marketing Issues challenges and opportunities for e-marketing Reasons for growth of e-
marketing Tools and techniques of e-marketingndashadvantages and disadvantages e-marketing
situations E-Marketing Management Segmentation targeting and positioning E-marketing
mix E-marketing and customer relationship management ndash concept and scope E-customers and
their buying process E-marketing and customer loyalty and satisfaction Communities and social
networks
90Bachelor of Business Administration (Semester ndash VI)
Part ndash II
Internet Marketing Concept and role of internet marketing Search engine
optimization ndashfunctions type of traffic keywords and steps in search engine optimization
Internet advertising ndash types and tracking ROI Online PR News and Reputation Management
Direct marketing ndashscope and growth E-mail marketing Social Media Marketing Concept and
tools Blogging ndash benefits types Video-marketing for business purpose ndash tools and techniques
Pay per click marketing Issues and challenges E-payment systems Payment gateways use of
Debit and credit cards Mobile Marketing Trends and terminologies Benefits and applications of
mobile and smart phone applications M-commerce
Suggested Readings
1 Joseph PT ldquoE-Commerce ndash An Indian Perspectiverdquo Prentice Hall of India
2 Schneider Gary P ldquoE-Commerce Strategy Technology and Implementationsrdquo
Cengage Learning India Private Limited
3 Murthy CSV ldquoE-Commerce Concepts Models Strategiesrdquo Himalaya Publishing House
4 Brahm Canzer ldquoE-Business and Commerce Strategic Thinking amp Practicerdquo
Biztantra Publishers
5 Kotler Philip ldquoMarketing Managementrdquo
Note The latest editions of the books should be followed
91Bachelor of Business Administration (Semester ndash VI)
BBA- 621 Group B- TRAINING amp DEVELOPMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash ITraining- Conceptual aspects Training and Learning Training objectives Identification oftraining needs Training Process Policies Plans designing training programmes Methods ofTraining Evaluation of Training Effectiveness and Significance of TrainingWages and Salary Administration
Part ndash IIDevelopment- Concept Difference between training and development Objectives ofdevelopment Development Process Development needs evolving development policiesPreparing development plans Designing development programmes Development MethodsCase studies Role play and Sensitivity TrainingBusiness Games Transaction Analysis Behavior Modelling and Evaluation of DevelopmentEffectiveness
Suggested Readings
1 Armstrong MA ldquoHandbook of Human Resource Management Practicerdquo Cogan PageLondon
2 Dayal I ldquoManpower Training in organizationsrdquo Prentice Hall of India New Delhi3 Craig Robert ldquoTraining and Development Handbookrdquo McGraw Hill New York4 Brahm Canzer ldquoE-Business and Commerce Strategic Thinking amp Practicerdquo
Biztantra Publishers5 Kotler Philip ldquoMarketing Managementrdquo
Note The latest editions of the books should be followed
92Bachelor of Business Administration (Semester ndash VI)
BBA- 622 GROUP B- CONTEMPORARY ISSUES IN HUMAN RESOURCEMANAGEMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IHuman Resources and the Competitive advantage ethical issues and challenges in HRM Jobstress and work family conflict Gender issues in workplacePerformance Management and Organizational Reward System-definition purpose principlesconcerns Ethical considerations scope and background Performance Management as aBusiness strategy Theoretical framework Goal setting theory Expectancy theory Designingof Performance management systems setting goals measuring performance Rewardingperformance Concept and significance Foundation of the reward system Economic Theoriesrelating to pay Psychological and Motivational theories affecting reward
Part ndash IIManaging Diversity Meaning Challenges in managing diversity Diversity in organizations
improving the management of Diversity
The nature of work Meaning of work Theories about work Organizational factors affecting
work Changing patterns of work Unemployment Attitudes to work
HRM in Electronic Era Human Resource Accounting amp Auditing The role of HRM in 21st
century and future directions of HRM
93Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Michael Armstrong lsquoA Handbook of Human Resource Management Practicesrsquo
Kogan Page London
2 Luis R Gomez ndashMejia David B Balkin and Robert L Cardy ldquoManaging Human Resourcesrdquo
PHI New Delhi
3 Tanuja Agarwal ldquoStrategic Human Resource Managementrdquo Oxford University Press
New Delhi
Note The latest editions of the books should be followed
94Bachelor of Business Administration (Semester ndash VI)
BBA-631 GROUP C- SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 6 7 8 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash I
Security Analysis- Concept of Risk and Return and their types Risk Return Trade Off Valuationof Equity Shares Preference Shares Debentures Factors affecting Share Prices Classification ofsecurity buyers methods of marketing of securities
Regulation of securities- Securities Contracts (Regulation) Amendment Rules1996
Investment Analysis- concept of Fundamental Analysis Technical Analysis Efficient MarketHypothesis Capital Asset Pricing Model Arbitrage Pricing Theory
Part ndash II
Portfolio Management- Definition Of Investment Defining Investment Objectives TheInvestment Process Investment Categories difference between Portfolio management andmutual funds
Portfolio Selection - Risk and Investor Preferences - Investment Constraints
Brief Introduction to Portfolio Management Schemes-features of PMS
SEBI Guidelines on Portfolio Management
95Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Chandra Prasanna ldquoInvestment Analysis and Portfolio Managementrdquo Tata McGraw Hill
2 Chandra Prasanna ldquoFinancial Managementrdquo Tata McGraw Hill
3 Avadhani VA ldquoSecurity Analysis and Portfolio Managementrdquo Himalaya PublishingHouse New Delhi
4 Bodie Zvi Kane AlexJ Marcus Alan Mohanty Pitabas ldquoInvestmentsrdquoTata McGraw Hill
5 Brown Reilly ldquoInvestment Analysis and Portfolio Managementrdquo Thomson Publication
Note The latest editions of the books should be followed
96Bachelor of Business Administration (Semester ndash VI)
BBA- 632 GROUP C -CONTEMPORARY ISSUES IN ACCOUNTING
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IEmergence of Contemporary Issues in Accounting ndash Influence of other disciplines onAccounting and Changing EnvironmentHuman Resource Accounting Meaning Objectives and Scope Methods of Human ResourceAccounting- Human Resource Cost Accounting ( Historical cost Approach Replacement Costapproach and Opportunity Cost approach) Human Resource Value Accounting (Lev amp SchwartzModel Flamholtz Model and Hermansonrsquos Model) Objections against Human resourceaccounting Use of Human resource Accounting in Managerial Decisions Human ResourceAccounting in IndiaPrice Level Accounting ndash introduction Methods (Current Purchasing Power Current CostAccounting Current Value Accounting Technique and Replacement Cost AccountingTechniques) Utility and Corporate PracticesCorporate Social Reporting Areas of Corporate Social Performance Approaches to CorporateSocial Accounting and Reporting Corporate Social Reporting in India
Part ndash IICorporate Reporting Concept of Disclosure in relation to Published Accounts Issues inCorporate Disclosure Corporate Disclosure Environment Conceptual framework of corporatereportingRecent Trends in the Presentation of Published AccountsEconomic Value Added EVA Disclosure in India Corporate Reporting through WebAccounting Standards in India - Significance and formulation of Accounting Standards
97Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Lal Jawahar and Lele RK ldquoContemporary Accounting Issuesrdquo Himalaya Publishers
New Delhi
2 Porwal LS ldquoAccounting Theoryrdquo Tata McGraw Hill
3 Lal Jawahar ldquoCorporate Financial Reportingrdquo Taxman Arora JS
ldquoPrice Level Accountingrdquo Deep and Deep Publishers New Delhi
4 Chander Subhash ldquoCorporate Reporting Practicesrdquo Deep and Deep Publishers
Note The latest editions of the books should be followed
98Bachelor of Business Administration (Semester ndash VI)
BBA-641 GROUP D- EXPORT IMPORT MANAGEMENT AND DOCUMENTATION
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IInternational Commercial Terms ndash Need Groups Ex-works FOB FAS CFR CIF Documentsfor starting up a new export venture aligned documentation system meaning Rationale variousdocuments EDI initiative methods of payment advance payment open Account consignmentsales and documents against acceptance (DA) documents against payment (DP) letter ofcredit pre shipment credit meaning procedure rates documents needed post shipment creditmeaning procedure types and documents needed
Part ndash IIExport Credit and Guarantee Corporation (ECGC) Export Credit Insurance Insurance PoliciesBank Guarantees and Special Schemes Role of ECGC Theories and Practice of ForeignExchange Rate Determination Floating and Fixed Exchange Rates Exchange ControlRegulations and Procedures in India FEMAMarine Insurance Types of Marine Insurance Marine Losses Procedure and DocumentsNeeded for Claim
99Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Current Foreign Trade Policy
2 Handbook of procedures Volume I amp II
3 Jain SC Export Procedures and Documents
4 Kumar A ldquoExport and Import Managementrdquo Excel Books
5 Lall G S ldquoFinance of Foreign Trade and Foreign Exchangerdquo
6 Manual on Export Documentation Nabhi publication
7 Ram P ldquoExport What Where and Howrdquo Anupam Publishers
8 Varshney RL and Bhattacharya B ldquoInternational Marketing Managementrdquo
S Chand Publishers Pvt Ltd New Delhi
Note The latest editions of the books should be followed
100Bachelor of Business Administration (Semester ndash VI)
BBA- 642 GROUP D- GLOBAL STRATEGIC MANAGEMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IConcept of strategy including global strategy An overview of formulation and implementation
of global strategy analysing the external environment especially the tools of analysis culture
and global strategy analysing company resources and capabilities personal goals of top
management corporate level strategy including vertical integration diversification strategic
alliance and acquisition
Part ndash IIEntering foreign markets business level strategies functional level strategies strategy and
Technology evaluation of strategy implementation of strategy organization structure and
Strategy management of political risk and negotiation governing the corporation around the
World
101Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Deresky H ldquoInternational Management Managing Across Borders and Cultures
Pearson Education
2 Hill C W L and Jones G R ldquoStrategic Management An Integrated Approachrdquo Biztantra
3 Hill C W L and Jain A K ldquo International Business Competing in the Global Market
Placerdquo McGraw Hill Co New Delhi
4 Hitt M A Duance R and Hoskisson R E ldquoStrategic Management Competitveness and
Globalizationrdquo Thomson South Western
5 Peng M W ldquoGlobal Strategyrdquo Thomson Publishers
6 Rugman A M Richard M H ldquoInternational Business A Strategic Management
Approachrdquo Pearson Education New Delhi
7 Taggar J H and Mc Dermot M C ldquoThe Essence of International Businessrdquo
Prentice Hall
8 Thakur M Burton G E and Srivastava BN ldquoInternational Management Concept and
Casesrdquo Tata McGraw Hill Co
Note The latest editions of the books should be followed
1Bachelor of Business Administration (Semester System)
SCHEME OF COURSESSemester-I
CourseCode
Course Title Th Pr TotalMarks
Number ofLectures
(L)
Tutorials(T) perweek
BBA-101 English (Compulsory) - - 50 6 --BBA-102 Punjabi (Compulsory) OR
wZ[Ybh gzikph ORPunjab History amp Culture(From Earliest Times to C 320)(Special Paper in lieu of PunjabiCompulsory)
- - 50 6 -
BBA-103 Basic Accounting - - 50 6 2BBA-104 Business Organization
and Systems- - 50 6 --
BBA-105 Managerial Economics- I - - 50 6 --
BBA-106 Computer Applicationsfor Business-I
35 15 50 4 2
BBA-107 Business Communication - - 50 -- --Drug Abuse ProblemManagement and Prevention(Compulsory)
Semester-II
CourseCode
Course TitleTotal
MarksNumber of
Lectures (L)Tutorials(T) perweek
BBA-201 English (Compulsory) 50 6 --BBA-202 Punjabi (Compulsory) OR
wZ[Ybh gzikph ORPunjab History amp Culture(C 320 to 1000 BC)(Special Paper in lieu of PunjabiCompulsory)
50 6 --
BBA-203 Business Laws 50 6 --BBA-204 Principles of Management 50 6 --BBA-205 Managerial Economics- II 50 6 --
BBA-206 Computer Based Accounting System 50 4 2BBA-207 Fundamentals of Banking 50 6 --
Drug Abuse Problem Managementand Prevention (Compulsory)
50
Note The marks of Paper will not be added in the Grand Total
2Bachelor of Business Administration (Semester System)
Semester ndash III
Semester ndash IV
Note - Paper of Environmental Studies in the marks are not included in the total marks
CourseCode
Course TitleTotal
MarksNumber of
Lectures (L)Tutorials (T)
per week
BBA-301 English (Compulsory) 50 6 --BBA-302 Punjabi (Compulsory) OR
wZ[Ybh gzikph ORPunjab History amp Culture(From 1000 to 1605 AD)(Special Paper in lieu of PunjabiCompulsory)
50 6 --
BBA-303 Statistics for Business 50 6 -BBA-304 Fundamentals of Human
Resource Management50 6 --
BBA-305 Fundamentals of MarketingManagement
50 6 --
BBA-306 Indian Financial System 50 6 --
BBA-307 Management Accounting 50 6 2
CourseCode
Course TitleTotal
MarksNumber of
Lectures (L)Tutorials (T)
per week
BBA-401 English (Compulsory) 50 6 --BBA-402
BCG-102BBA-402
Punjabi (Compulsory) ORwZ[Ybh gzikph ORPunjab History amp Culture(From 1605 to 1849 A D)(Special Paper in lieu ofPunjabi Compulsory)
50 6 --
BBA-403 Financial Management 50 6 --BBA-404 Production and Operations
Management50 6 --
BBA-405 Business Environment 50 6 --
BBA-406 Operations Research 50 6 2
BBA-407 Fundamentals of Insurance 50 6
BBA-408 Seminar 50
ESL-221 Environment Studies 100(Qualifying)
3 -
3Bachelor of Business Administration (Semester System)
Semester ndash V
CourseCode
Course TitleTotal
MarksNumber of
Lectures (L)Tutorials (T)
per week
BBA-501 English (Compulsory) 50 6 --BBA-502 Punjabi (Compulsory) OR
wZ[Ybh gzikph50 6 --
BBA-503 Company Law 50 6 --BBA-504 Entrepreneurship amp Small
Business50 6 --
BBA-505 Cost Accounting 50 6 2
Any one Group from thefollowing
50 6
BBA-511Group AConsumer Behaviour 50 6 --
BBA-512 Advertising amp SalesManagement
50 6 --
BBA-521Group BIndustrial relations amp LabourLegislations
50 6 --
BBA-522 Organisation Change ampDevelopment
50 6 --
BBA-531Group CManagement of BankingOperations
50 6 --
BBA-532 Insurance amp Risk Management 50 6 --
BBA-541Group DInternational BusinessEnvironment
50 6 --
BBA-542 Management of InternationalBusiness Organization
50 6 --
4Bachelor of Business Administration (Semester System)
Semester ndash VI
CourseCode
Course TitleTotal
MarksNumber of
Lectures (L)Tutorials (T)
per week
BBA-601 English (Compulsory) 50 6 --BBA-602 Punjabi (Compulsory) or OR
wZ[Ybh gzikph50 6 --
BBA-603 Income Tax 50 6 --BBA-604 Fundamentals of Capital Markets 50 6 --
BBA-605 Viva-Voce 50
Any one Group from thefollowing
BBA-611Group A
Services Marketing 50 6 --BBA-612 E-Marketing 50 6 --
BBA-621Group B
Training and Development 50 6 --
BBA-622 Contemporary Issues in HumanResource Management
50 6 --
BBA-631Group C
Security Analysis and PortfolioManagement
50 6
BBA-632 Contemporary Issues inAccounting
50 6
BBA-641Group D
Export- Import Management andDocumentation
50 6 --
BBA-642 Global Strategic Management 50 6 --
5Bachelor of Business Administration (Semester-I)
BBA-101 ENGLISH (COMPULSORY)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-
Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four
Sections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates are
required to attempt five questions selecting at least one question from each Section The fifth
question may be attempted from any Section
Texts Prescribed-
1 Tales of Life (Guru Nanak Dev University Amritsar) Stories at SrNo1 2 3 5 and 6
2 Prose for Young Learners (Guru Nanak Dev University Amritsar) Essays at Sr No 1 2 3 5
and 6
3 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP
The syllabus is divided in four sections as mentioned below
SECTIONndashA
English Grammar in Use 4th Edition by Raymond Murphy CUP (Units 1-37)
SECTIONndashB
Paragraph Writing and English Grammar in Use (Units 38-48)
SECTIONndashC
Tales of Life (Guru Nanak Dev University Amritsar) Stories at Sr No 1 2 3 5 and 6
SECTIONndashD
Prose for Young Learners Essays at Sr No 1 2 3 5 and 6
6Bachelor of Business Administration (Semester-I)
BBA-102 gzikph (bkiawh)wK L 3 xzN e[b nze L 50
gkm-eqw ns gkm-g[seK
ਸਕਸ਼ਨ - ਏd ozr (eftsk Gkr) (zgkH jofizdo fzx fY`b_ ns gqhsw fzx orXhnk)r[o BkBe dt BhtofNh nzfwqso(ਲਖਕ ਦਾ ਜੀਵਨ ਤ ਰਚਨਾ -ਵਸਤ)
ਸਕਸ਼ਨ - ਬੀzko dhnK gqf`X jshnK (ihtBh BzL 1 s_ 9 s`e)(zgkH fgqzH sik fzx joBkw fzx Fkw)gzikph kfjs gqekFB nzfwqso(ਿਵਸ਼ਾ-ਵਸਤਸਾਰਨਾਇਕ ਿਬਬ)
ਸਕਸ਼ਨ - ਸੀ(T) goQk ouBk (fszB ftu_ fJe)(n) goQk gVQ e gqFBK d T[`so
ਸਕਸ਼ਨ - ਡੀ(T) GkFk tzBrhnK L GkFk dk Nekbh og GkFk ns T[g-GkFk ftu
nzso gzikph T[gGkFktK d gSkD-fuzBQ(n) gzikph GkFk L fBek s ftek
nze-tzv ns gohfyne bJh jdkfJsK
1H gqFB g`so d uko Gkr jDr jo Gkr ftu_ d gqFB g[`S ikDr2H ftfdnkoEh B e[`b gzi gqFB eoB jB jo Gkr ftu_ fJe gqFB bkwh
j gzitK gqFB fe th Gkr ftu_ ehsk ik edk j3H joe gqFB d pokpo nze jB4H ggo N eoB tkbk ieo ukj sK gqFBK dh tzv n`r_ t`X s_ t`X uko
T[g-gqFBK ftu eo edk j
7Bachelor of Business Administration (Semester-I)
BBA-102 w[ZYbh gzikph(In lieu of Compulsory Punjabi)
wK L 3 xzN e[b nzeL 50gkm-eqw
eFB-J
g_sh n`yoh n`yo eqw go fpzdh tkb toD ns go ftu gDtkb toD ns wksqtK (w[Ybh ikD-gSkD)brkyo (fpzdh fN`gh n`Xe) L gSkD ns tos_
eFB-ph
gzikph Fpd-pDso L w[Ybh ikD-gSkD(kXkoB Fpd z[es Fpd fwFos Fpd wb Fpd nrso ns fgSso)
eFB-hfB`s tos_ dh gzikph Fpdktbh L pkko tgko foFs-Bks ysh ns jo XzfdnK nkfd BkbzpzXs
eFB-vh
js d `s fdBK d BK pkoQK wjhfBnK d BK o[sK d BK fJe s_ se frDsh FpdK ftu
nze-tzv ns gohfyne bJh jdkfJsK
1H gqFB gso d uko Gkr jDr jo Gkr ftu_ d gqFB g[S ikDr2H ftfdnkoEh B e[b gzi gqFB eoB jB jo Gkr ftu_ fJe gqFB bkwh j
gzitK gqFB fe th Gkr ftu_ ehsk ik edk j3H joe gqFB d pokpo nze jB4H ggo `N eoB tkbk ieo ukj sK gqFBK dh tzv nr_ t`X s_ tX uko T[g-gqFBK
ftu eo edk j
8Bachelor of Business Administration (Semester-I)
Punjab History amp Culture (From Earliest Times to C 320)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section A1 Physical features of the Punjab and its impact on history2 Sources of the ancient history of Punjab
Section B3 Harappan Civilization Town planning social economic and religious life of the Indus
Valley People4 The Indo-Aryans Original home and settlements in Punjab
Section C5 Social Religious and Economic life during Rig Vedic Age6 Social Religious and Economic life during Later Vedic Age
Section D7 Teachings and impact of Buddhism8 Jainism in the Punjab
Suggested Readings
1 L M Joshi (ed) History and Culture of the Punjab Art-I Patiala 1989 (3rd edition)2 LM Joshi and Fauja Singh (ed) History of Punjab VolI Patiala 19773 Budha Parkash Glimpses of Ancient Punjab Patiala 19834 BN Sharma Life in Northern India Delhi 19665 Chopra PN Puri BN amp Das MN(1974) A Social Cultural amp Economic History
of India Vol I New Delhi Macmillan India
9Bachelor of Business Administration (Semester-I)
BBA-103 BASIC ACCOUNTING
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION AIntroduction Financial Accounting-Definition and Scope Objectives of FinancialAccounting Accounting vs Book Keeping Terms used in accounting Users of AccountingInformation and Limitations of Financial AccountingConceptual Frame work Accounting Concepts Principles and Conventions Accounting
Standards-Concept Objectives Benefits Brief review of Accounting Standards in IndiaAccounting Policies Accounting as a measurement disciplineRecording of TransactionsAccounting ProcessCycle Journal
SECTION BSubsidiary Books Ledger Cash Book Trial Balance Bank Reconciliation StatementDepreciation Meaning need amp importance of depreciation methods of chargingdepreciation (WDV amp SLM)
SECTION CFinal Accounts Meaning of Financial Statements Usefullness of Financial StatementsElements of Financial Statements Preparation of Trading and Profit amp Loss Account andBalance Sheet without AdjustmentsFinal Accounts with Adjustments Treatment of Some Items which may be Direct ItemsIndirect Items Incomes and Expenses Treatment of Items of Adjustment Appearing Outsidethe Trial Balance Treatment of Items of Adjustment Appearing Inside the Trial Balance
SECTION DIntroduction to Company Final Accounts Important provisions of Companies Act 2013in respect of preparation of final accounts of a company Understanding the Annual Reportof a CompanyComputerised Accounting Computers and its application in accounting Accountingsoftware package (Tally)
10Bachelor of Business Administration (Semester-I)
Suggested Readings
1 Gupta Ambrish ldquoFinancial Accounting for Management An Analytical PerspectiverdquoPearson Education New Delhi
2 Khatri Dhanesh ldquoFinancial Accountingrdquo Tata McGraw-Hill New Delhi
3 Horngren Charles T Sundem Gart l Elliot John A Philbrick Donna RldquoIntroduction to Financial Accountingrdquo Prentice Hallcedil New Delhi
4 Ramachandran N and Kakani RamldquoFinancial Accounting for ManagementrdquoTata McGraw-Hill New Delhi
5 Shukla MC Grewal TS and Gupta SC ldquoAdvance Accountsrdquo Sultan Chand ampSons New Delhi
Note The latest editions of the books should be followed
11Bachelor of Business Administration (Semester-I)
BBA-104 BUSINESS ORGANISATION amp SYSTEMS
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction to Business and Commerce Meaning and definition of business Objectives ofbusiness Essentials of a successful business Scope of business Business as an economicsystemTrade and aids to trade- Meaning scope functions and evolution of commerce amp industryIndustrial Revolution-its effects Industrialization in India
Section BForms of Business Organization Sole-proprietorship Partnership Joint stock CompanyCooperative Society Public Utilities Selection of a suitable form of organization Classificationbased on Business UnitSetting up a New Enterprise Promotion of a business Business size and location decisionsvarious factors to be considered for starting a new unit Problems in starting a new business
Section CBusiness and Society Changing Concepts and Objectives of Business Business ethics Socialresponsibilities of business Manager and his environment external and internalDomestic amp Foreign Trade Import export trade procedure amp their organization
Section DOrganization of wholesale amp retail trade - Recent trends in wholesale amp retailing Malls andSuper Markets ndash their effect on economyStock Exchange Definition and Meaning Importance FunctionsDealers
12Bachelor of Business Administration (Semester-I)
Suggested Readings1 Kaul Vijay Kumar ldquoBusiness Organization and Management Text and Casesrdquo Pearson
Education New Delhi
2 Singla RK ldquoBusiness Organization and Managementrdquo VK (India) Enterprises New
Delhi
3 Daft Richard L Daft J Murphy H amp Willmott ldquoOrganization Theory and Designrdquo
Cengage Learning EMEA New Delhi
4 Fernando AC ldquoBusiness Environmentrdquo Pearson Education New Delhi
5 Archie B Carroll Ann K Buchholtz ldquoBusiness amp Society Ethics Sustainability and
Stakeholder Managementrdquo Cengage Learning New Delhi
Note The latest editions of the books should be followed
13Bachelor of Business Administration (Semester-I)
BBA-105 MANAGERIAL ECONOMICS- I
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION ATheory of Demand Meaning of demand and its types Law of demand Price elasticity of demand
and its measurement
Consumerrsquos Behaviour Utility approach Brief outline of law of diminishing marginal utility and
law of equi-marginal utility
SECTION BIndifference Curve Approach Consumer equilibrium Income Price and Substitution effect
Revealed Preference Approach
Theory of Supply Concept and law of supply factors affecting supply
SECTION CTheory of Production Law of variable proportion total average and marginal physical product
Law of Returns to scale Economies and diseconomies of scale
Theory of Cost Short and Long period costs Concept of total cost Marginal and Average cost
Theory of cost in short-run and long-run Concept of revenue Total Revenue Average Revenue
Relationship between Average and Marginal Revenue and Price elasticity of demand
SECTION DPricing Under Various Market Conditions Perfect Competition - Equilibrium of Firm and
Industry under Perfect Competition Monopoly - Price determination under Monopoly Monopolistic
Competition - Price and Output determination under Monopolistic Competition
14Bachelor of Business Administration (Semester-I)
Suggested Readings
1 Koutosoyiannis A ldquoModern Micro Economicsrdquo Palgrave Macmillan
2 Dwivedi DNldquoMicroeconomics Theory and Applicationsrdquo Pearson Education New
Delhi
3 Gravelle H and Rees R ldquoMicroeconomicsrdquo Pearson Education New Delhi
4 Ahuja HL ldquoAdvanced Economic theory Microeconomic Analysisrdquo
S Chand amp Company Ltd New Delhi
5 Mithani DM ldquoManagerial Economicsrdquo Himalaya Publishing House New Delhi
Note The latest editions of the books should be followed
15Bachelor of Business Administration (Semester-I)
BBA-106 COMPUTER APPLICATIONS FOR BUSINES- I
Time 3 Hours Total Marks 50Theory 35
Practical 15Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION AComputer Fundamentals Definition of computer Components of a computer systemBrief history of evolution of computers and generation of computersInternal and External Memory Storage RAM ROM PROM EPROM Commonly used
InputoutputMemory storage devices Punched Card VDU CRT Differencebetween Hardware amp Software Types of software system Software amp Applicationsoftware Interpreter
SECTION BOperating System Definition Types of operating on the Basis of processing Introduction tovarious types of operating system such as windows amp DOS Overview and Anatomy ofwindows Working with files and folder in windowsBasic Commands of Internal amp External commands in DOS
SECTION CMS-Word Overview Creating Saving Opening Importing Exporting amp Inserting filesFormatting pages paragraphs and sections Indents and outdates Creating lists and numberingHeading Styles Fonts and size editing positioning amp viewing text Finding amp replacing textinserting page breaks page numbers book marks symbols amp dates Using tabs and tablesHeader Footer amp Printings
SECTION DMS-Excel Worksheet overview Entering information Worksheet Opening and savingworkbook Formatting number and texts Protecting cells Producing Charges and printingoperations graphsMS-Power Point Presentation Basics Menus amp Toolbars Opening amp Saving amp existingpresentation creating amp Saving a presentation using auto content wizard Design TemplateBlank Presentation The slides sorter view Insert slides from another presentation Insertingpictures and graphics Slide show printing slides
16Bachelor of Business Administration (Semester-I)
Suggested Readings
1 Peter Norton ldquoIntroduction to Computersrdquo McGraw-Hil New Delhi
2 Sanjay Sexana ldquoA First Course in Computersrdquo Vikas Publishing House New Delhi
3 Rajaraman V ldquoFundamental of Computersrdquo Prentice Hal India New Delhi
4 Srivastava SS ldquoMS-Oficerdquo Firewal Media New Delhi
5 Alexis Loeon and Matheus Leon ldquoIntroduction to Computers with MS-Ofice 200rdquo TataMcGraw-Hil New Delhi
Note The latest editons of the boks should be folowed
17Bachelor of Business Administration (Semester-I)
BBA-107 BUSINESS COMMUNICATION
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ABusiness Communication ndash Meaning amp Importance Communication purpose processelements barriers to communication and conditions for successful communication Forms ofCommunication basic models of communication 7Cs of effective business communicationOrganizational Communication Importance of Communication in Management Formal andInformal Communication Internal and external communication
Section BPresentation Skills Presentation on any chosen topic Oral presentations Principles of oralpresentations factors affecting presentationsBusiness Etiquette Understanding etiquette Cross-cultural etiquette Business manners
Business to business etiquette
Section CInternal Correspondence Memos Circulars Notices Office ordersCorrespondence with banks-Regarding overdrafts cash credits loans Drafting of salesletters circulars preparation of sales reportsCustomersrsquo correspondence - Complaints Regarding dues follow up letters
Section DSecretarial Correspondence -Correspondence with shareholders debenture holders regardingdividend interest transfer-transmission Communicating with statutory authorities and bodieslike Stock exchange RBI SEBIPreparation of resume Job application Drafting of interview letters call letters finalappointment orders
18Bachelor of Business Administration (Semester-I)
Suggested Readings
1 Taylor S and Chandra V ldquoCommunication for Business A Practical Approachrdquo Fourth
Edition 2011 Pearson Education
2 Bovee C and Thill J ldquoBusiness Communication Todayrdquo 2011 Prentice Hall
3 Sethi A and Adhikari B ldquoBusiness Communicationrdquo 2009 McGraw Hill Education
4 Kaul A ldquoBusiness Communicationrdquo 2004 Prentice Hall of India New Delhi
5 Dulek R and Fielden J ldquoPrinciples of Business Communicationrdquo 1990 Macmillan
Publishing Co New York
6 Rodriques MV (2003) ldquoEffective Business Communicationrdquo 13th Edition
7 Doshi SR (2008) ldquoBusiness Communication amp ManagementndashMethods amp Techniquesrdquo
8 Herata A Murphy Charles E Peck (1981) 3rd Edition ldquoEffective Business
Communicationrdquo Tata McGraw Hill Publishing Co Ltd
Note The latest Editions of the books should be followed
19Bachelor of Business Administration (Semester-I)
Drug Abuse Problem Management and Prevention
PROBLEM OF DRUG ABUSETime 3 Hours Max Marks 50
Instructions for the Paper Setters-
Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION ndash AMeaning of Drug AbuseMeaning Nature and Extent of Drug Abuse in India and Punjab
SECTION ndash BConsequences of Drug Abuse for
Individual Education Employment IncomeFamily ViolenceSociety CrimeNation Law and Order problem
SECTION ndash CManagement of Drug AbuseMedical Management Medication for treatment and to reduce withdrawal effects
SECTION ndash DPsychiatric Management Counselling Behavioural and Cognitive therapySocial Management Family Group therapy and Environmental Intervention
References
1 Ahuja Ram (2003) Social Problems in India Rawat Publication Jaipur2 Extent Pattern and Trend of Drug Use in India Ministry of Social Justice and
Empowerment Government of India 20043 Inciardi JA 1981 The Drug Crime Connection Beverly Hills Sage Publications4 Kapoor T (1985) Drug epidemic among Indian Youth New Delhi Mittal Pub5 Kessel Neil and Henry Walton 1982 Alcohalism Harmond Worth Penguin Books6 Modi Ishwar and Modi Shalini (1997) Drugs Addiction and Prevention Jaipur Rawat
Publication7 National Household Survey of Alcohol and Drug abuse (2003) New Delhi Clinical
Epidemiological Unit All India Institute of Medical Sciences 2004
20Bachelor of Business Administration (Semester-I)
8 Ross Coomber and Others 2013 Key Concept in Drugs and Society New Delhi SagePublications
9 Sain Bhim 1991 Drug Addiction Alcoholism Smoking obscenity New Delhi MittalPublications
10 Sandhu Ranvinder Singh 2009 Drug Addiction in Punjab A Sociological Study AmritsarGuru Nanak Dev University
11 Singh Chandra Paul 2000 Alcohol and Dependence among Industrial Workers DelhiShipra
12 Sussman S and Ames SL (2008) Drug Abuse Concepts Prevention and CessationCambridge University Press
13 Verma PS 2017 ldquoPunjabrsquos Drug Problem Contours and Charactersticsrdquo Economic andPolitical Weekly Vol LII No 3 PP 40-43
14 World Drug Report 2016 United Nations office of Drug and Crime15 World Drug Report 2017 United Nations office of Drug and Crime
21Bachelor of Business Administration (Semester ndash II)
BBA-201 ENGLISH (COMPULSORY)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-
Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four
Sections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates are
required to attempt five questions selecting at least one question from each Section The fifth
question may be attempted from any Section
Texts Prescribed1 Tales of Life (Guru Nanak Dev University Amritsar) Stories at Sr No 7 9 10 11 122 Prose for Young Learners (Guru Nanak Dev University Amritsar) Essays at
Sr No 7 8 9 10 113 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP (Units 49-97)
The syllabus is divided in four sections as mentioned below
SECTIONndashA
English Grammar in Use 4th Edition by Raymond Murphy CUP (Units 49-81)
SECTIONndashB
Personal letter Writing and English Grammar in Use (Units 82-97)
SECTIONndashC
Tales of Life (Guru Nanak Dev University Amritsar) 7 9 10 11 12
SECTIONndashD
Prose for Young Learners (Fourth Edition) by Raymond Murphy CUP 7 8 9 10 and 11
22Bachelor of Business Administration (Semester ndash II)
BBA-202 gzikph (bkiawh)
wKL 3 xzN e[b nzeL 50
gkm-eqw ns gkm-g[seK
ਸਕਸ਼ਨ - ਏd ozr (ejkDh Gkr) (zgkH jofizdo fzx fY`b_ ns gqhsw fzx orXhnk)r[o BkBe dt BhtofNh nzfwqso( ਿਵਸ਼ਾ-ਵਸਤਸਾਰਲਖਕ ਦਾ ਜੀਵਨ ਤ ਰਚਨਾ)
ਸਕਸ਼ਨ - ਬੀzko dhnK gqf`X jshnK (ihtBh BzL 10 s_ 18 s`e)(zgkH fgqzH sik fzx joBkw fzx Fkw)gzikph kfjs gqekFB nzfwqso(ਿਵਸ਼ਾਸਾਰਨਾਇਕ ਿਬਬ)
ਸਕਸ਼ਨ - ਸੀ(T) Fpd-pDso ns Fpd-ouBk L gfoGkFk w[Yb zebg(n) Fpd FqDhnK
ਸਕਸ਼ਨ - ਡੀ(T) dsoh fu`mh g`so(n) w[jkto ns nykD
nze-tzv ns gohfyne bJh jdkfJsK
1H gqFB g`so d uko Gkr jDr jo Gkr ftu_ d gqFB g[`S ikDr2H ftfdnkoEh B e[`b gzi gqFB eoB jB jo Gkr ftu_ fJe gqFB bkwh
j gzitK gqFB fe th Gkr ftu_ ehsk ik edk j3H joe gqFB d pokpo nze jB4H ggo N eoB tkbk ieo ukj sK gqFBK dh tzv n`r_ t`X s_ t`X uko
T[g-gqFBK ftu eo edk j
23Bachelor of Business Administration (Semester ndash II)
BBA-202 w[ZYbh gzikph(In lieu of Compulsory Punjabi)
smW 3 GMty kul AMk 50gkm-eqw
eFB-J
Fpd FqDhnK L gSkD ns tos_(BKt gVBKt fefonk ftFFD fefonk ftFFD pzXe ie ns ftfwe)
eFB-ph
gzikph tke pDso L w[Ybh ikD-gSkD(T) kXkoB tke z[es tke ns fwFos tke (gSkD ns tos_)(n) fpnkBhnk tke gqFBtkue tke ns j[ewh tke (gSkD ns tos_)
eFB-h
goQk ouBkzyg ouBk
eFB-vh
fu`mh g`so (xob ns dsoh)nykD ns w[jkto
nze-tzv ns gohfyne bJh jdkfJsK
1H gqFB gso d uko Gkr jDr jo Gkr ftu_ d gqFB g[S ikDr2H ftfdnkoEh B e[b gzi gqFB eoB jB jo Gkr ftu_ fJe gqFB bkwh j
gzitK gqFB fe th Gkr ftu_ ehsk ik edk j3H joe gqFB d pokpo nze jB4H ggo `N eoB tkbk ieo ukj sK gqFBK dh tzv nr_ t`X s_ tX uko T[g-gqFBK
ftu eo edk j
24Bachelor of Business Administration (Semester ndash II)
Punjab History amp Culture (C 320 to 1000 B C)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section A1 Alexanderrsquos Invasion and its Impact2 Punjab under Chandragupta Maurya and Ashoka
Section B3 The Kushans and their Contribution to the Punjab4 The Panjab under the Gupta Empire
Section C5 The Punjab under the Vardhana Emperors6 Socio-cultural History of Punjab from 7th to 1000 AD
Section D7 Development of languages and Education with Special reference to Taxila8 Development of Art amp Architecture
Suggested Readings1 L M Joshi (ed) History and Culture of the Punjab Art-I Punjabi University Patiala
1989 (3rd edition)2 LM Joshi and Fauja Singh (ed) History of Punjab VolI Punjabi University Patiala
19773 Budha Parkash Glimpses of Ancient Punjab Patiala 19834 BN Sharma Life in Northern India Delhi 1966
25Bachelor of Business Administration (Semester ndash II)
BBA-203 BUSINESS LAWSTime 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION ALaw of Contract (1872) Nature of contract Classification Offer and acceptance Capacity ofparties to contract Free consent Consideration
SECTION BLaw of Contract Legality of object Agreement declared void Performance of contractDischarge of contract Remedies for contract of contractSales of Goods Act (1930) Formation of contracts of sale Goods and their classificationprice conditions and warranties
SECTION CSales of Goods Act Transfer of property in goods Performance of the contact of salesUnpaid seller and his rights sale by auction Hire purchase agreementThe Consumer Protection Act (1886) Definition of consumer Features Grievance regressedmachinery
SECTION DNegotiable Instruments Act (1881) Definition of negotiable instruments FeaturesPromissory note Bill of Exchange Cheque Holder and holder in the due courseCrossing of a cheque types of crossing Negotiation Dishonour and discharge of negotiableinstrument
Suggested Readings1 Singh Avtar ldquoThe Principles of Mercantile Lawrdquo Eastern Book Company Lucknow2 Kapoor ND ldquoBusiness Lawrdquo Sultan Chand amp Sons New Delhi3 Tulsian PC ldquoBusiness Lawrdquo Tata McGraw Hill New Delhi4 Usa Tbp Usa ldquoIndian Business Lawrdquo International Business Publications USA
Note The latest editions of the books should be followed
26Bachelor of Business Administration (Semester ndash II)
BBA-204 PRINCIPLES OF MANAGEMENTTime 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Objective To provide a basis of understanding to the students with reference to working ofbusiness organization through the process of management
SECTION AManagement Meaning and definition nature purpose scope importance and functionsManagement as art science and profession Management as a social system Concept ofmanagement administration and organization Principles of management ScientificManagementEvolution of Management Thought Contribution of FW Taylor Henri Fayol Elton MayoChester Barnard amp Peter Drucker to the management thought Various approaches tomanagement (ie Schools of Management Thought) Indian management thoughtManagement Techniques Management by Objective Meaning Process Benefits AndWeaknesses
SECTION BPlanning Meaning Significance Types of plans Nature Elements Objectives PoliciesRules Procedure Strategy Decision MakingOrganizing Meaning Nature and Purpose of organization Theories of organization principlesof organization Forms of organization Line Functional and Line and Staff Formal andinformal organization Delegation Span of Management Factors determining effective span
SECTION CDepartmentation Definition Departmentation by function Territory ProductserviceCustomer group and matrix organization Decentralisation and DepartmentationAuthority Definition types responsibility and accountability delegation definition steps indelegation obstacles to delegation and their elimination decentralization vs centralizationdeterminants of effective decentralization
SECTION DStaffing Meaning nature and functions of HRM Manpower management factors affectingstaffing Recruitment Selection Training and Development Performance appraisal need andprocessDirecting Motivation Meaning Nature Importance Types Theories of MotivationMc Gregorrsquos Maslow and Herzberg Leadership Meaning Nature Styles Managerial gridLikert system Theories Trait Behavioural Situational and FollowersCoordination Principles and Techniques Difference between coordination and cooperationControlling Meaning nature importance scope principles prerequisites steps limitationsand techniques
27Bachelor of Business Administration (Semester ndash II)
Suggested Readings
1 Robbins SP amp Coulter MK ldquoManagementrdquo Pearson Education Inc New Delhi
2 Gupta Meenakshi ldquoPrinciples of Managementrdquo PHI Learning Pvt Ltd New Delhi
3 Koontz H Weihrich H amp Aryasri AR ldquoEssentials of Managementrdquo
Tata McGraw-Hill New Delhi
4 Aswathapa K ldquoEssential of Business Administrationrdquo Himalaya Publishing HouseMumbai
Note The latest editions of the books should be followed
28Bachelor of Business Administration (Semester ndash II)
BBA-205 MANAGERIAL ECONOMICS-IITime 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Objective To provide a basis of understanding macroeconomics concepts
SECTION AMacroeconomics Meaning nature and scope Basic concepts Stock and flow variables staticcomparative static and dynamic analysisNational Income Concept and Importance of National Income Gross and Net NationalProduct Gross and Net Domestic Product Personal Income and Disposable IncomeMeasurement of National Income Income Output and Expenditure Method Problems inMeasurement of National Income
SECTION BConsumption Function Meaning and Nature Deterimants and Measures to raise Propensity toConsume Keynes Psychological Law of Consumption- Meaning Properties and Implications
SECTION CInvestment Classical Theory of Investmaent Keynesian Theory of Investment AcceleratorTheory of InvestmentKeynesian Economics Theory of Money Saving and Investment FunctionMultiplier Static and Dynamic Analysis Balanced Budget Multiplier EmploymentMultiplier
SECTION DBusiness Cycle Keynesrsquos Theory of Trade Cycle Kaldorrsquos Theory of Trade Cycle HicksrsquoTheory of Trade Cycle Samuelsonrsquos Theory of Trade CycleInflation Meaning Types Theories Causes effects and Context
29Bachelor of Business Administration (Semester ndash II)
Suggested Readings
1 Ackley G ldquoMacroeconomics Theory and Policyrdquo Macmillan New York
2 Shapiro E ldquoMacroeconomic Analysisrdquo Galgotia Publication New Delhi
3 Gppdwin Neva J A Nelson amp J Harris ldquoMacroeconomics in Contextrdquo PHI Learining Pvt
Ltd New Delhi
4 Dornbusch R S Ficher amp R Startz ldquoMacro Economicsrdquo Tata McGraw Hill Publishing
Company Ltd New Delhi
5 Agarwal Vanita ldquoMacroeconomics Theory and Policyrdquo Pearson Education New Delhi
Note The latest editions of the books should be followed
30Bachelor of Business Administration (Semester ndash II)
BBA-206 COMPUTER BASED ACCOUNTING SYSTEMTime 3 Hour M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION AComputerized Accounting - Meaning need Concepts of Accounting groups Hierarchy ofaccounts Codification in accountingAccounting package - Setting up an accounting entity Creation of groups and accountsDesigning and creating vouchers Data Entry operations using the vouchers Processing forreports to prepare ledger accounts trial balance and balance sheet
SECTION BDatabase Design for Accounting
Identifying and appreciating the data content in accounting transactions overview of databaseconcepts ER model creating and implementing RDM for Financial Accounting SQL toretrieve data and generate accounting information
SECTION C
Documenting transactions using vouchers System of vouchers and database design foraccounting Storing and maintain transaction dataTallyFinancial Accounting Packages Preparation and online finalization of accounts on Tally ERP90 Introduction of Tally ERP 90 Phases of Implementation Aides for implementationAccounts Management (Using Tally ERP 90 Software Package)
SECTION DAccounts Masters Accounts Transaction Accounts Reports Preparation and Compilation ofcomplete balance sheet of any IndustriesOrganization Firms(The mentioned versions of Tally must be replaced with latest available version)
Suggested Readings1 Hall JA ldquoAccounting Information Systemrdquo South Western College Publishing2 Gelinas Ultric J and Steve G Suffon ldquoAccounting Information System South Western
Thomson Learning3 ldquoTally- ERP 9 Simple Steps of Learningrdquo Kogent LearningNote The latest editions of the books should be followed
31Bachelor of Business Administration (Semester ndash II)
BBA- 207 FUNDAMENTALS OF BANKINGTime 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION ACommercial BanksmdashIntroduction evolution nature functions importance and servicesprovided by commercial banks
Types of Banks-Commercial Bank Regional Rural Banks Foreign Banks Cooperative BanksPublic bank and Private bank difference between public and private banks
SECTION BCentral Bankmdashmeaning and functions Techniques of credit control mechanism of CreditCreation
Practical Aspect of Banking- Negotiable Instrumentsmdash Cheques bills of exchange andpromissory notes endorsements difference between cheques and bills of exchange
SECTION CCustomerrsquos Pass Book-Entries in Pass Book Effects of errors favourable to the Banker andCustomer
Clearing House System
SECTION DSystems of Banking- Group and Chain Banking Unit and Branch Banking Investment Bankingand Mixed Banking
32Bachelor of Business Administration (Semester ndash II)
Suggested Readings
1 Sundharam Varsheney ldquoBanking Theory Law amp Practicerdquo Sultan Chand amp Co
2 Shekhar KC Shekhar Lekshmy ldquoBanking Theory and Practicerdquo Vikas PublishingHouse
3 Sethi Jyotsana Bhatia Nishwan ldquoElements of Banking and Insurancerdquo PHI LearningPrivate Limited New Delhi
4 wwwrbiorg
Note The latest editions of the books should be followed
33Bachelor of Business Administration (Semester ndash II)
Drug Abuse Problem Management and Prevention
DRUG ABUSE MANAGEMENT AND PREVENTIONTime 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION ndash APrevention of Drug abuseRole of family Parent child relationship Family support Supervision Shaping values ActiveScrutiny
SECTION ndash BSchool Counselling Teacher as role-model Parent-teacher-Health Professional CoordinationRandom testing on students
SECTION ndash CControlling Drug AbuseMedia Restraint on advertisements of drugs advertisements on bad effects of drugs Publicityand media Campaigns against drug abuse Educational and awareness program
SECTION ndash DLegislation NDPs act Statutory warnings Policing of Borders Checking SupplySmuggling ofDrugs Strict enforcement of laws Time bound trials
References
1 Ahuja Ram (2003) Social Problems in India Rawat Publication Jaipur
2 Extent Pattern and Trend of Drug Use in India Ministry of Social Justice and
Empowerment Government of India 2004
3 Inciardi JA 1981 The Drug Crime Connection Beverly Hills Sage Publications
4 Kapoor T (1985) Drug epidemic among Indian Youth New Delhi Mittal Pub
5 Kessel Neil and Henry Walton 1982 Alcohalism Harmond Worth Penguin Books
6 Modi Ishwar and Modi Shalini (1997) Drugs Addiction and Prevention Jaipur Rawat
Publication
7 National Household Survey of Alcohol and Drug abuse (2003) New Delhi Clinical
Epidemiological Unit All India Institute of Medical Sciences 2004
8 Ross Coomber and Others 2013 Key Concept in Drugs and Society New Delhi Sage
Publications
34Bachelor of Business Administration (Semester ndash II)
9 Sain Bhim 1991 Drug Addiction Alcoholism Smoking obscenity New Delhi Mittal
Publications
10 Sandhu Ranvinder Singh 2009 Drug Addiction in Punjab A Sociological Study Amritsar
Guru Nanak Dev University
11 Singh Chandra Paul 2000 Alcohol and Dependence among Industrial Workers Delhi
Shipra
12 Sussman S and Ames SL (2008) Drug Abuse Concepts Prevention and Cessation
Cambridge University Press
13 Verma PS 2017 ldquoPunjabrsquos Drug Problem Contours and Charactersticsrdquo Economic and
Political Weekly Vol LII No 3 PP 40-43
14 World Drug Report 2016 United Nations office of Drug and Crime
15 World Drug Report 2017 United Nations office of Drug and Crime
35Bachelor of Business Administration Semester-III
BBA-301 ENGLISH (COMPULSORY)
Time 3 Hours Max Marks 50
Important Note The textbook Making Connections (3rd edition) is significantly different fromits 2nd edition The third edition (by Kenneth J Pakenham Jo EcEntire Jessica Williams) is to befollowed for this course
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed1 Making Connections by Kenneth J Pakenham Jo McEntire Jessica Williams 3rd Edition
CUP2 Moments in Time An Anthology of Poems GNDU Amritsar3 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP
Syllabus is divided into four sections as mentioned below
Section AEnglish Grammar in Use (Fourth Edition) by Raymond Murphy CUP Units 98-130
Section BEssay writing and English Grammar in Use Units 131-145
Section CMoments in Time Poems at Sr No 1-6
Section DMaking Connections by Kenneth J Pakenham 3rd Edn CUP Unit-I (Global Health) and Unit-II(Multicultural Societies)
36Bachelor of Business Administration Semester-III
BBA-302 gzikph (bkwh)
wK fszB xzN e[b nze L 50nze-tzv ns gohfyne bJh jdkfJsK
1H gqFB g`so d uko Gkr jDr jo Gkr ftu d gqFB g[S ikDr2H ftfdnkoEh B e[`b gzi gqFB eoB jB jo Gkr ftu_ fJe gqFB bkwh
j gzitK gqFB fe th Gkr ftu_ ehsk ik edk j3H joe gqFB d d nze jB4H ggo N eoB tkbk ieo ukj sK gqFBK dh tzv n`r_ t`X s_ t`X uko
T[g-gqFBK ftu eo edk j
gkm-eqw ns gkm-g[seK
ਸਕਸ਼ਨ - ਏnkX[fBe gzikph tkose (zgkH vkH r[opuB fzx skfbp)gzikph kfjs gqekFB nzfwqso(ਿਵਸ਼ਾ-ਵਸਤਸਾਰਕਲਾ ਪਖ)
ਸਕਸ਼ਨ - ਬੀuDt_ gzikph fJeKrh (fJeKrh zrqfj)zgkH vkH ofwzdo eo esoh nAv zBi nzfwqso
1H [jkr nkJhHhHBzdk2H BtK ukBD jouoB fzx3H nzBQ fBFkBuh niwo nby4H nowkB ifszdo pokV5H ukphnK nkswihs fzx6H fw`Nh dk pktk gkbh G[fgzdo7H `XoK etb Xkbhtkbftak ts$gkso fusoB$ozr wzu d gZy sA
ਸਕਸ਼ਨ - ਸੀ(T) zyg ouBk (gqh)(n) fd`s goQ ftu_ nF[`X Fpd iVK ~ F[`X eoBk
ਸਕਸ਼ਨ - ਡੀwb ftnkeoBe fJekJhnK L gfoGkFk ns tzBrhnK(GktzF Fpd tkezF T[g-tke ns tke)
37Bachelor of Business Administration Semester-III
BBA-302 mu~FlI pMjwbI(In lieu of Compulsory Punjabi)
pwT-kRm
smW iqMn GMty kul AMk 50AMk-vMf Aqy prIiKAk leI hdwieqW
1 pRSn p`qr dy cwr Bwg hoxgy[ hr Bwg iv`coN do pRSn pu`Cy jwxgy[2 ividAwrQI ny ku`l pMj pRSn krny hn[ hr Bwg iv`coN iek pRSn lwzmI hY[ pMjvW
pRSn iksy vI Bwg iv`coN kIqw jw skdw hY[3 hryk pRSn dy brwbr AMk hn[4 pypr sY`t krn vwlw jykr cwhy qW pRSnW dI vMf A`goN v`D qoN v`D cwr aup-pRSnW ivc
kr skdw hY[
pwT-kRm
sYkSn-eyivAwkrxk iekweIAW dI pCwx Aqy vrqoN vwkMS aupvwk Aqy vwk
sYkSn-bI
gok ouBkfu`mh g`sosYkSn-sI
nykD ns w[jkto
sYkSn-fI
pYrw ADwirq pRSnsMKyp rcnw
38Bachelor of Business Administration Semester-III
Punjab History amp Culture (From 1000 to 1605 A D)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section A1 Society and Culture of Punjab during the Turko-Afghan rule2 The Punjab under the Mughals
Section B3 Bhakti movement and its impact on Society of Punjab4 Sufism in Punjab with special reference to Baba Farid
Section-C5 Guru Nanak-Life and travels6 Teachings of Guru Nanak Concept of Sangat Pangat and dharmsal
Section-D7 Contribution of Guru Angad Dev Guru Amar Das and Guru Ram Das8 Compilation of Adi Granth and martyadom of Guru Arjun Dev
Suggested Readings
1 Chopra PN Puri BN amp Das MN(1974) A Social Cultural amp Economic Historyof India Vol II New Delhi Macmillan India
2 Grewal JS (1994) The Sikhs of the Punjab Cambridge University Press New Delhi3 Singh Fauja (1972) A History of the Sikhs Vol II I Patiala Punjabi University4 Singh Kushwant (2011) A History of the Sikhs- Vol I (1469-1839) New Delhi
Oxford University Press5 SinghKirpal (1990) History and Culture of the Punjab-Part II (Medieval Period)
Patiala Publication Bureau Punjabi University
39Bachelor of Business Administration Semester-III
BBA-303 STATISTICS FOR BUSINESS
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AMatrix Algebra Types of matrices basic operations of matrices determinant of a matrix andits properties rank and inverse of a matrix solution of simultaneous linear equations ndashCramerrsquos rule and matrix inversion method application of matrices
Section BIntroduction and Methods of Presentation of Statistical Information Collection and Presentationof Data Frequency distribution Concept of sampling and sampling DesignsMeasures of Central Tendency- Mean Median Mode Measure of dispersion Range quartiledeviation Average deviation and Standard deviation
Section CSimple Correlation and Regression Analysis Assumptions Pearsons product moment andSpearmenrsquos rank correlation method least squares technique properties of correlations andregression coefficients Time Series Analysis Trend analysis using moving average and regression analysis seasonalcyclic and regular fluctuations Index number construction of unweighted and weighted indexnumbers quantity Index
Section DElementary Probability Theory Deterministic and nonndashdeterministic experiments differenttypes of events a priori and empirical definition of probabilityConditional probability laws of addition and multiplication of probabilityproperties of binomial Poisson and normal distributions
Suggested Readings1 Chiang AC ldquoFundamental Methods of Mathematical Economicsrdquo McGraw Hill
Kogakusha2 Hopfe MM Mathematics ndash ldquoFoundations for Business Science
Research Associationrdquo3 Mizrahi A and Sullivan M ldquoMathematics for Business and Social Sciencesrdquo
John Wiley and Sons4 Raghawachari M ldquoMathematics for Management ndash An Introductionrdquo
Tata McGraw Hill New Delhi5 Webber JE ldquoMathematical Analysis Business and Economic Applicationsrdquo
Harper amp Row6 Yamuna T ldquoMathematics for Economics ndash An Elements Surveyrdquo
Prentice Hall of India PvtLtd New Delhi7 Chou Y ldquoStatistical Analysisrdquo Holt Rinehart and Winston New York8 Croxton FE Cowden DJ and Klien S ldquoApplied General Statisticsrdquo
Prentice Hall of India Pvt Ltd9 Karmel PH and Polar KM ldquoApplied Statistics for Economistsrdquo Pitman London10 Wetherill GB ldquoElementary Statistical Methodsrdquo Chapman and Hall London
Note The latest editions of the books should be followed
40Bachelor of Business Administration Semester-III
BBA-304 FUNDAMENTALS OF HUMAN RESOURCE MANAGEMENT
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AHuman Resource Management (HRM) Nature Scope Objectives and Functions of HRMEvolution of HRM Changing Trends in HRMStatus and competencies of HR managerHuman Resource Planning (HRP) Concept Need and Importance of HRP Factors affectingHRP Human Resource Planning ProcessJob Analysis Meaning and Objective Process Methods of Collecting job data Uses of Job
Analysis Problems of Job AnalysisSection B
Recruitment and Selection Meaning and Factors governing Recruitment RecruitmentSources and Techniques Meaning and Process of Selection Problems associated withRecruitment and SelectionEmployee Retention Meaning Factors Responsible for High Employee Turnover EmployeeRetention Strategies
Section CHR Training and Development Concept and Need Process of Training andDevelopment Programme - Identification of Training and Development Needs ObjectivesStrategy amp Designing of Training and Development Implementation and Methods of TrainingProgramme and Levels of Training EvaluationPerformance Appraisal Meaning Purpose Essentials of Effective Performance AppraisalSystem Various Components of Performance Appraisal Methods and Techniques ofPerformance Appraisal
Section DManaging Compensation and Employee Remuneration Concept Objectives Componentsof Employee Remuneration Factors Influencing Employee Remuneration Challenges ofRemuneration Incenive plans fringe benefits employee health and safety and employeegrievance systemJob Evaluation Meaning Process and Methods of Job Evaluation
41Bachelor of Business Administration Semester-III
Suggested Readings
1 Dessler Gary ldquoHuman Resource Managementrdquo New Delhi Pearson Education Asia
2 Durai Pravin ldquoHuman Resource Managementrdquo New Delhi Pearson
3 Noe Raymond A Hollenbeck John R Gerhart Barry Wright Patrick M ldquoHuman
Resource Management Gaining a Competitive Advantagerdquo New Delhi McGraw-Hill
4 Mathis Robert L and Jackson John H ldquoHuman Resource Managementrdquo New Delhi
Thomson Publishing
5 Gomez Mejia Balkin Cardy ldquoManaging Human Resourcesrdquo New Delhi Pearson
Education
6 Aswathappa K ldquoHuman Resource Managementrdquo Text and Cases New Delhi Tata
McGraw ndash Hill
7 Snell Scott and Bohlander George ldquoHuman Resource Managementrdquo New Delhi
Cengage Learning
Note The latest editions of the books should be followed
42Bachelor of Business Administration Semester-III
BBA-305 FUNDAMENTALS OF MARKETING MANAGEMENT
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AMarketing Concepts Philosophies and Importance Scope of Marketing the selling conceptthe Marketing concept Components of a modern marketing information system MarketingIntelligenceAnalyzing the Microenvironment Needs and Trends The Demographic EnvironmentEconomic Social-Cultural and Natural Technological Political-Legal Environment
Section BThe Buying Decision Process The Five Stage Model Levels of Marketing SegmentationBases for segmenting consumer markets Market Targeting Bases for segmenting businessmarketsProduct Life Cycle Marketing Strategies - Introduction stage and the Pioneer advantageGrowth Maturity and Declining Stage
Section CProduct Characteristics and Classifications Product levels The Customer value hierarchyProduct Classification DifferentiationPackaging Labeling Branding Understanding Pricing Setting the Price
Section DMarketing Communications-Advertising - Evolution Definition Features Importance Advertising and Publicity
Functions of advertising Advertising media advertising copy Objections against advertisingSales Promotions Direct Marketing Personnel Selling Interactive Marketing and Word ofMouth marketing and Channels of distributions
43Bachelor of Business Administration Semester-III
Suggested Readings
1 Kotler Philip Keller Kevin Koshey Abraham and Jha Mithileshwar ldquoMarketing
Management South Asian Perspectiverdquo Pearson Education New Delhi
2 Ramaswamy VS and Namakumari S ldquoMarketing Management Global Perspective
Indian Contextrdquo MacMillan
3 Kurtz David L and Boone Louis E ldquoPrinciples of Marketing Thomson South-Westernrdquo
4 Enis B M ldquoMarketing Classics A Selection of Influential Articlesrdquo New York
McGraw- Hill
5 Saxena Rajan ldquoMarketing Managementrdquo Tata McGraw-Hill New Delhi
Note The latest editions of the books should be followed
44Bachelor of Business Administration Semester-III
BBA-306 INDIAN FINANCIAL SYSTEMTime 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AFinancial System - Functions organisationstructure and an overview of Indian Financial
System
Financial Markets - Functions organisation and types of financial markets SecuritiesContract (Regulations) Rules SEBI (Securities Exchange Board of India)
Section BAn Overview of Primary and Secondary Market Money Market Organisation amp RBI (Role and
functions)
Non Banking financial companies
Section CMutual Funds - Its Introduction and guidelines schemes and products
IRDA Act of Insurance Companies
Section DAn Introduction to FIIrsquos and FDIrsquos and is importance
Financial AssetsInstruments - An Overview of Capital Market instruments
Suggested Readings-
1 Khan MY ldquoIndian Financial Systemrdquo fifth edition by Tata McGraw Hill PublishingCoLtd
2 Vasant Desai ldquoThe Indian Financial System amp Developmentrdquo Himalaya PublishingHouse
3 DrKRavichandran ldquoMerchant Banking amp Financial Servicesrdquo Himalaya PublishingHouse
4 Bhole LM ldquoIndian Financial Institutions and Marketrdquo Tata McGraw Hill Publishing CoLtd
5 Avadhani VA ldquoCapital Market Managementrdquo Himalaya Publishing House6 SEBI Guidelines Nabhi Publication
Note The latest editions of the books should be followed
45Bachelor of Business Administration Semester-III
BBA 307 MANAGEMENT ACCOUNTING
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AOrigin Concept nature and Scope of Management Accounting Need and Importance ofManagement Accounting Tools amp techniques of Management Accounting LimitationsManagement Accountant duties functions Distinction between management accountingamp Financial Accounting
Section BFinancial statement Analysis- meaning types Comparative Statements Common Size Trendanalysis Introduction of EVATools of Financial Analysis ndash Ratio Analysis (Liquidity Activity Solvency and Profitabilityratios)
Section CFund flow and Cash flow analysisResponsibility Accounting - Meaning features steps types of responsibility centers transferprice meaning methods selection of transfer pricing method
Section DManagement Reporting ndash Importance Needs Types Requirements of good report preparationincluding prewriting and form of final draft Working Capital Management - Meaningimportance need advantages and disadvantages factors affecting working capitalrequirements principles of working capital management Financing of working capitalApproaches for determining working capital mix Trends in financing working capital by banks
Suggested Readings
1 Jain PK and Khan MY ldquoManagement Accountingrdquo Tata Mc Graw Hill Publishing Co LtdNew Delhi
2 Horngren Charles Gary Sundem Stratton William ldquo Introduction to ManagementAccountingrdquo Pearson Education Publishers
3 Jawaharlal ldquoAccounting for Managementrdquo Himalaya Publishing House New Delhi
Note The latest editions of the books should be followed
46Bachelor of Business Administration Semester-IV
BBAndash401 ENGLISH (COMPULSORY)
Time 3 Hours Max Marks 50
Important Note The textbook Making Connections (3rd edition) is significantly different fromits 2nd edition The third edition (by Kenneth J Pakenham Jo EcEntire Jessica Williams) is to befollowed for this course
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed-
1 Making Connections by Kenneth J Pakenham Jo McEntire Jessica Williams 3rd EditionCUP
2 Moments in Time An Anthology of Poems GNDU Amritsar3 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP
Syllabus is divided into four sections as mentioned below
Section AEnglish Grammar in Use (Fourth Edition) by Raymond Murphy CUP Revision of Units 26-3742-48 92- 97 113-120
Section BMoments in Time Poems at Sr No 7-12
Section CMaking Connections by Kenneth J Pakenham 3rd Edn CUP Unit-III (Aspects of Language)and Unit-IV (Sustaining Planet Earth)
Section DEssay type question based on the section ldquoBeyond the readingrdquo from the text MakingConnections
47Bachelor of Business Administration Semester-IV
PUNJABI (COMPULSORY)
BBA-402 gzikph (bkwh)
wK fszB xzN e[b nze L 50
nze-tzv ns gohfyne bJh jdkfJsK
1H gqFB g`so d uko Gkr jDr jo Gkr ftu d gqFB g[S ikDr2H ftfdnkoEh B e[`b gzi gqFB eoB jB jo Gkr ftu_ fJe gqFB bkwh
j gzitK gqFB fe th Gkr ftu_ ehsk ik edk j3H joe gqFB d d nze jB4H ggo N eoB tkbk ieo ukj sK gqFBK dh tzv n`r_ t`X s_ t`X uko
T[g-gqFBK ftu eo edk j
gkm-eqw ns gkm-g[seK
ਸਕਸ਼ਨ - ਏwoh ihtB rkEk (t-ihtBh) L vkH dhtkB fzxesoh bkb n_v zB nfwqso(ਨਾਇਕ ਿਬਬਸਵ ਜੀਵਨੀ ਦ ਤਰ ਤ ਪਰਖਵਾਰਤਕ ਸ਼ਲੀ)
ਸਕਸ਼ਨ - ਬੀਫ਼ਾਸਲ (BkNe) L ifszdo pokVBkBe fzx g[sewkbk nfwqso(ਿਵਸ਼ਾਸਾਰਨਾਟਕ ਕਲਾ)
ਸਕਸ਼ਨ - ਸੀ(T) by ouBk (wkie fGnkukoe fJfsjke ns ftfdne oekoK zpzXh)(n) n]pko ~ fJFfsjko (fB`ih dsoh)
ਸਕਸ਼ਨ - ਡੀftnkeoB(T) Fpd-iVK d fBw(n) r[ow[yh fbgh dhnK ftFsktK
48Bachelor of Business Administration Semester-IV
BCG-102 muFlI pMjwbIpMjwb dw ieiqhws qy s`iBAwcwr
(In Lieu of Punjabi Compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of thefour Sections (A-D) Questions may be subdivided into parts (not exceeding four)Candidates are required to attempt five questions selecting at least one question from eachSection The fifth question may be attempted from any Section
Section-Ais`K Drm dI sQwpnw gurU nwnk dyv jI dw jIvn qy aupdyS (1469-1539)gurU nwnk dyv jI dw jIvn r`b sbMDI ivcwr gurU dw mh`qv is`iKAwvW[ sMgq-pMgq gurg`dI dI sQwpnw ies dw smwj qy pRBwv[
Section-Bis`K pMQ dw ivkws gurU AMgd dyv jI (1539-1522) gurU AMgd dyv jI dwis`K Drm dy ivkws iv`c Xogdwn gurmuKI il`pI[
Section-CgurU Amrdws qoN gurU rwmdws jI q`k (1522-1581) gurU Amrdws jI dw is`KDrm dy ivkws iv`c Xogdwn goieMdvwl swihb dI sQwpnw mMjI pRQw Aqy smwijksuDwr gurU rwmdws jI dw Xogdwn rwmdwspurw dI sQwpnw msMd pRQw[
Section-DgurU Arjn dyv jI dy smyN is`K pMQ dw ivkws (1581-1606) gurU Arjn dyvjI dw Xogdwn hirmMdr swihb dw inrmwx Awid gRMQ swihb dw sMkln gurUArjn dyv jI dI Shwdq qy iesdw mh`qv[
Suggested Readings
1 Kirpal Singh (ed) History and Culture of the Punjab Patiala Part II1990 3rd Edition
2 Fauja Singh (ed) History of the Punjab VolIII Patiala 19873 GS Chabbra The Advanced of the Punjab Vol I4 JS Grewal The Sikhs of the punjab The New Cambridge History of
India Cambridge 19915 Khushwant Singh A History of Sikhs Vol I OUP New Delhi 1990
49Bachelor of Business Administration Semester-IV
Punjab History amp Culture (From 1605 to 1849 AD)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section A1 Politicization of Sikhism under Guru Hargobind2 Martydom of Guru Teg Bahadur
Section-B3 Creation of Khalsa4 Khalsa and its impact on the Punjab
Section-C5 Rise of Banda Bahadur and his achievements6 Rise of Misls
Section-D7 Ranjit Singhrsquos rise to power Civil Military and Land Revenue Administration8 Art and Architecture Fair Festivals and Folk Music in the Punjab during the medieval
periodSuggested Readings1 Chopra PN Puri BN amp Das MN( 1974) A Social Cultural amp Economic History of
India VolII Macmillan India Limited New Delhi2 Grewal JS (1994) The Sikhs of the Punjab Cambridge University Press New Delhi3 Singh Fauja (1972) A History of the Sikhs Vol III Patiala Punjabi University4 Singh Kushwant (2011) A History of the Sikhs- Vol I (1469-1839) New Delhi
Oxford University Press5 SinghKirpal (1990) History and Culture of the Punjab-Part II (Medieval Period)
Patiala Publication Bureau Punjabi University
50Bachelor of Business Administration Semester-IV
BBA-403 FINANCIAL MANAGEMENT
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AFinance amp Financial Management Meaning and nature Financial goal-profit vs wealthmaximization Finance functions-investment Financing Liquidity and dividend decisionsTheories of capitalizationCapital Structure Theories Conceptual framework Determinants Net income approach Netoperating income approach Intermediary approach and MMapproach
Section BCost of Capital Meaning and significance of cost of capital Calculation of cost of debtPreference capital Equity capital and retained earnings Combined cost of capitalSources of finance Long term and short term
Section CCapital Budgeting Nature of investment decisions Investment evaluation criteriaon-discounted cash flow criteria Discounted cash flow criteria Risk analysis in capitalbudgeting Dividend Policies Issues in dividend decisions Forms of dividends Theories of relevance andirrelevance of dividends
Section DOperating and Financial Leverage Measurement of leverages Financial and operatingleverage combined leverageManagement of Working Capital Meaning Significance and types of working capitalApproaches of working capital
51Bachelor of Business Administration Semester-IV
Suggested Readings
1 Berk Jonathan and DeMarzo Peter ldquoFinancial Managementrdquo Person Education Dorling
Kindersley (India) Pvt Ltd
2 Bhattacharya Hrishlkas ldquoWorking Capital Management Strategies and Techniquesrdquo
Prentice Hall New Delhi
3 Brealey Richard A and Stewart C Myers ldquoCorporate Financerdquo McGraw Hill Int Ed
New York
4 Chandra Prasanna ldquoFinancial Managementrdquo Tata McGraw Hill Delhi
5 Hampton John ldquoFinancial Decision Makingrdquo Prentice Hall Delhi
6 Pandey I M ldquoFinancial Managementrdquo Vikas Publishing House Delhi
7 Van Horne JG and JM Wachowicz Jr ldquoFundamentals of Financial Managementrdquo
Prentice-Hall Delhi
8 Van Horne James G ldquoFinancial Management and Policyrdquo Prentice Hall Delhi
9 Khan MY Jain PK ldquoFinancial Managementrdquo Tata McGraw Hill New Delhi
Note The latest editions of the books should be followed
52Bachelor of Business Administration Semester-IV
BBA-404 PRODUCTION AND OPERATIONS MANAGEMENT
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction - Concept of Production amp Operations management Market Analysis
Competitive Priorities and capabilities New Product Design and development Plant location
and Plant layoutScheduling for Manufacturing Systems Production Scheduling Techniques ndash
Sequencing
Economic Batch Quantity with Joint Production Runs Gantt Charts Network Analysis
Section BProductivity Concept and Importance Factors Affecting Productivity Methods to improve
productivity Value Analysis
Work study Methods Analysis ndash Various Charts Principles of Motion Economy Work
Measurement
Section CInventory Management Concept and Classification of Inventory Relevant Costs for
Inventory Decisions- Inventory Control Models Reorder level Lead Time and Safety Stock
Section DSupply Chain Management Concept amp Components of Supply Chain Activities in Supply
Chain Management Logistics Management
Quality Issues Concept of Quality and Total Quality Management Statistical Quality Control
Just in Time Manufacturing Systems
53Bachelor of Business Administration Semester-IV
Suggested Readings
1 B Mahadevan ldquoOperations Management Theory amp Practicerdquo Pearson Education
2 Kanishka Bedi ldquoProduction amp Operations Managementrdquo Oxford Higher Education
3 LJ Krajewski amp LP Ritzman ldquoOperations Management Processes amp Value Chainsrdquo
Pearson Education
4 BS Goel ldquoProduction Operation Managementrdquo
5 Richard B Chase F Robert Jacobs Nicholas J Aquilano and Nitin K Agarwal ldquoOperations
Management ndash For Competitive Advantagerdquo The McGraw Hill Companies
Note The latest editions of the books should be followed
54Bachelor of Business Administration Semester-IV
BBA-405 BUSINESS ENVIRONMENT
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction The Concept Nature and Significance of business environment Influence ofenvironmental factors like economic political legal social technological and Internationalupon business The relationship of various environmental forces on businessThe need for environmental analysis and diagnosisDescription of environmental analysis Techniques for environmental analysis the role ofbusiness manager in analysis and diagnosis of environment
Section BThe process of environmental scanning and its importanceEnvironmental Threats and Opportunity Profile (ETOP) and SWOT analysis of some importantindustriesAspects of Economic Reforms Liberalisation Privatisation Globalisation and its Implicationsfor India
Section CEconomic Planning in India objectives Strategies and Evaluation of Xth plan and Strategy andpriorities of XIth planAnalysis of Current Annual BudgetThe Social responsibility of business social audit businessethics amp corporate governance
Section DDeficit Financing and its implications for the Indian Economy Disinvestment of PublicEnterprises Rationale Objectives and ImplicationsFiscal and Monetary Policy Changes in India Salient Features of FEMA
55Bachelor of Business Administration Semester-IV
Suggested Readings
1 Francis Cherunilam ldquoBusiness Environmentrdquo Himalaya Publishing House New Delhi
2 K Aswathappa ldquoLegal Environment of Businessrdquo Himalaya Publishing House
New Delhi
3 M Adhikary ldquoEconomic Environment for Businessrdquo Sultan Chand amp Sons New Delhi
4 Ruddar Dutt and KPM Sundharam ldquoIndian Economyrdquo S Chand and Company Ltd
New Delhi
5 PK Ghosh and GK Kapoor ldquoBusiness Policy and Environmentrdquo Sultan Chand and
Sons Delhi
6 Paul Justin ldquoBusiness Environment ndash Text and Casesrdquo Tata McGraw Hills Pvt Ltd
New Delhi
7 Govt of India Five Years Plan Documents
8 Govt of India Various Issues of Annual Economic Survey of India
Note The latest editions of the books should be followed
56Bachelor of Business Administration Semester-IV
BBA-406 OPERATIONS RESEARCH
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AOperations Research Meaning significance and scope Introduction to linear programmingformation of Linear Programming Problem Graphical method Simplex Method Two PhaseSimplex Method Duality in Linear Programming
Section BDefinition of Dual Problem general rules of converting primal into its dual TransportationProblem Assignment Problem
Section CGames Theory Two persons zero sum games pure strategies mixed strategies DominanceInventory-Types Nature and classification Economic lot size models quantity discounts
Section DCPMPERT-Basic concepts of Network Models Preparation of the Network diagram projectduration and critical path probability of Project completion
Suggested Readings1 VK Kapoor ldquoOperation Researchrdquo2 ND Vohra ldquoQuantitative Techniques in Managementrdquo3 Narinder K Sethi ldquoOperation Managementrdquo4 GordonPressman ldquoQuantitative Decision Making for Businessrdquo5 CR Kothari ldquoQuantitative Methodsrdquo6 Barry Shore ldquoQuantitative Method for Researchrdquo
Note The latest editions of the books should be followed
57Bachelor of Business Administration Semester-IV
BBA- 407 FUNDAMENTALS OF INSURANCE
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AInsurance- Concept of Insurance Need Purpose Principles of Insurance-Principle ofIndemnity Principle of Insurable Interest Principle of Subrogation Principle of Utmost GoodFaith Principle of Proximate Cause Principle of Contribution
Reforms In Indian Insurance Sector-meaning need and its Implications
Section BLegal Framework- Insurance Act 1938 LIC Act 1956 GIC Act 1972 and IRDA 1999
An overview of Insurance Industry- Types of Insurance ndashLife Insurance Marine InsuranceMotor Vehicle Insurance Health Insurance Liability Insurance
Section CUnderwriting-Meaning Purpose and Process of Underwriting
Reinsurance-Meaning Features of reinsurance difference between reinsurance and doubleinsurance Essentials of Reinsurance Programs as per IRDA
Section DDistribution Channels in Insurance- Role and Code of Conduct by IRDA for Agents DirectMarketing Bancassurance and Brokers
Insurance Specialists- Underwriters Surveyors and Loss Assessors Actuaries Third PartyAdministrators
Suggested Readings
1 Sethi Jyotsana and Bhatia Nishwan ldquoElements of Banking and Insurancerdquo2 Emmett JVaughan and Therese Vaughan ldquoFundamentals of Risk and Insurancerdquo3 Agarwal OP ldquoBanking and Insurancerdquo4 PeriasamyP VeeraselvamM ldquoRisk and Insurance Managementrdquo Tata Mc Graw Hill5 wwwirdaorg
Note The latest editions of the books should be followed
58Bachelor of Business Administration Semester-IV
BBA-408 SEMINAR Max Marks 50
59Bachelor of Business Administration Semester-IV
ESL 221 Environmental Studies (Compulsory Paper)
Time 3 Hrs Max Marks 100
Teaching Methodologies
Teaching MethodologiesThe Core Module Syllabus for Environmental Studies includes class room teaching and fieldwork The syllabus is divided into 8 Units [Unit-1 to Unit-VII] covering 45 lectures + 5 hours forfield work [Unit-VIII] The first 7 Units will cover 45 lectures which are class room based toenhance knowledge skills and attitude to environment Unit-VIII comprises of 5 hours field workto be submitted by each candidate to the Teacher in-charge for evaluation latest by 15 December2018Exam Pattern End Semester Examination- 75 marks
Project ReportField Study- 25 marks [based on submitted report]Total Marks- 100
The structure of the question paper being
Part-A Short answer pattern with inbuilt choice ndash 25 marksAttempt any five questions out of seven distributed equally from Unit-1 to Unit-VIIEach question carries 5 marks Answer to each question should not exceed 2 pages
Part-B Essay type with inbuilt choice ndash 50 marksAttempt any five questions out of eight distributed equally from Unit-1 to Unit-VII Eachquestion carries 10 marks Answer to each question should not exceed 5 pagesProject Report Internal Assessment
Part-C Field work ndash 25 marks [Field work equal to 5 lecture hours]The candidate will submit a hand written field work report showing photographs sketchesobservations perspective of any topic related to Environment or Ecosystem The exhaustive listfor project reportarea of study are given just for reference
1 Visit to a local area to document environmental assets River Forest Grassland Hill Mountain Water body Pond Lake Solid Waste Disposal Water Treatment Plant Wastewater Treatment Facility etc
2 Visit to a local polluted site ndash Urban Rural Industrial Agricultural3 Study of common plants insects birds4 Study of tree in your areas with their botanical names and soil types5 Study of birds and their nesting habits6 Study of local pond in terms of wastewater inflow and water quality7 Study of industrial units in your area Name of industry type of industry Size (Large
Medium or small scale)8 Study of common disease in the village and basic data from community health centre9 Adopt any five young plants and photograph its growth10 Analyze the Total dissolved solids of ground water samples in your area11 Study of Particulate Matter (PM25 or PM10) data from Sameer website Download from
Play store12 Perspective on any field on Environmental Studies with secondary data taken from Central
Pollution Control Board State Pollution Control Board State Science amp TechnologyCouncil etc
Unit-IThe multidisciplinary nature of environmental studiesDefinition scope and importance Need for public awareness
(2 lectures)
60Bachelor of Business Administration Semester-IV
Unit-IINatural Resources Renewable and non-renewable resourcesNatural resources and associated problems(a) Forest resources Use and over-exploitation deforestation case studies Timber extraction
mining dams and their effects on forests and tribal people(b) Water resources Use and over-utilization of surface and ground water floods drought
conflicts over water dams-benefits and problems(c) Mineral resources Use and exploitation environmental effects of extracting and using
mineral resources case studies(d) Food resources World food problems changes caused by agriculture and overgrazing
effects of modern agriculture fertilizer-pesticide problems water logging salinity casestudies
(e) Energy resources Growing energy needs renewable and non-renewable energy sources useof alternate energy sources case studies
(f) Land resources Land as a resource land degradation man induced landslides soil erosionand desertification
Role of an individual in conservation of natural resources Equitable use of resources for sustainable lifestyles
(8 Lectures)
Unit-IIIEcosystems
Concept of an ecosystem Structure and function of an ecosystem Producers consumers and decomposers Energy flow in the ecosystem Ecological succession Food chains food webs and ecological pyramids Introduction types characteristic features structure and function of the following
ecosystem Forest ecosystem Grassland ecosystem Desert ecosystem Aquaticecosystems (ponds streams lakes rivers ocean estuaries)
(6 Lectures)Unit-IV
Biodiversity and its conservation Introduction ndash Definition genetic species and ecosystem diversity Biogeographical classification of India Value of biodiversity consumptive use productive use social ethical aesthetic and
option values Biodiversity at global national and local levels India as a mega-diversity nation Hot-spots of biodiversity Threats to biodiversity habitat loss poaching of wildlife man wildlife conflicts Endangered and endemic species of India Conservation of biodiversity In-situ and Ex-situ conservation of biodiversity
(8 Lectures)Unit-V
Environmental PollutionDefinition
Causes effects and control measures of Air pollution Water pollution Soil pollutionMarine pollution Noise pollution Thermal pollution Nuclear pollution
Solid waste management Causes effects and control measures of urban and industrialwastes
Role of an individual in prevention of pollution Pollution case studies Disaster management floods earthquake cyclone and landslides
(8 Lectures)
61Bachelor of Business Administration Semester-IV
Unit-VISocial Issues and the Environment
From unsustainable to sustainable development Urban problems and related to energy Water conservation rain water harvesting watershed management Resettlement and rehabilitation of people its problems and concerns Case studies Environmental ethics Issues and possible solutions Climate change global warming acid rain ozone layer depletion nuclear accidents and
holocaust Case studies Wasteland reclamation Consumerism and waste products Environmental Protection Act 1986 Air (Prevention and Control of Pollution) Act 1981 Water (Prevention and control of Pollution) Act 1974 Wildlife Protection Act Forest Conservation Act Issues involved in enforcement of environmental legislation Public awareness
(7 Lectures)Unit-VII
Human Population and the Environment Population growth variation among nations Population explosion ndash Family Welfare Programmes Environment and human health Human Rights Value Education HIV AIDS Women and Child Welfare Role of Information Technology in Environment and Human Health Case Studies
(6 Lectures)Unit-VIII
Field Work Visit to a local area to document environmental assets
riverforestgrasslandhillmountain Visit to a local polluted site ndash Urban Rural Industrial Agricultural Study of common plants insects birds Study of simple ecosystems-pond river hill slopes etc
(Field work equal to 5 lecture hours)References1 Bharucha E 2005 Textbook of Environmental Studies Universities Press Hyderabad2 Down to Earth Centre for Science and Environment New Delhi3 Heywood VH amp Waston RT 1995 Global Biodiversity Assessment Cambridge House
Delhi4 Joseph K amp Nagendran R 2004 Essentials of Environmental Studies Pearson Education
(Singapore) Pte Ltd Delhi5 Kaushik A amp Kaushik CP 2004 Perspective in Environmental Studies New Age
International (P) Ltd New Delhi6 Rajagopalan R 2011 Environmental Studies from Crisis to Cure Oxford University Press
New Delhi7 Sharma J P Sharma NK amp Yadav NS 2005 Comprehensive Environmental Studies
Laxmi Publications New Delhi8 Sharma P D 2009 Ecology and Environment Rastogi Publications Meerut9 State of Indiarsquos Environment 2018 by Centre for Sciences and Environment New Delhi10 Subramanian V 2002 A Text Book in Environmental Sciences Narosa Publishing House
New Delhi
62Bachelor of Business Administration (Semester ndash V)
BBAndash501 ENGLISH COMPULSORY
Time 3 Hours Max Marks 50
Texts Prescribed1 All My Sons by Arthur Miller2 Poems of Nature and Culture Guru Nanak Dev University Amritsar
Course Contents1 The study of the whole text of the play All My Sons2 The study of the following poems from the prescribed book
Poems of Nature and Culture
William Wordsworth ldquoThe World is Too Much with UsrdquoGordon Lord Byron ldquoShe Walks in BeautyrdquoPB Shelly ldquoOzymandiasrdquoAlfred Lord Tennyson ldquoIn MemoriamrdquoRobert Browning ldquoMeeting at NightrdquoMathew Arnold ldquoDover BeachrdquoWB Yeats ldquoWordsrdquoWilfred Owen ldquoStrange MeetingrdquoRobert Graves ldquoThe PortraitrdquoWH Auden ldquoThe Unknown CitizenrdquoDylan Thomas ldquoDo not Go Gentle into That Good NightrdquoTed Hughes ldquoThe Thought-FoxrdquoSylvia Plath ldquoMirrorrdquoSeamus Heaney ldquoHoneymoon FlightrdquoRabindranath Tagore ldquoFalse ReligionrdquoNissim Ezekiel ldquoNight of Scorpionrdquo
3 Formal letter and application writing Resume Writing Business Writing and Report writing
Instructions for the Paper Setter and Distribution of Marks
The question paper will consist of three sections and the distribution of marks will be asunderSection A 10 MarksSection B 24 MarksSection C 16 Marks
63Bachelor of Business Administration (Semester ndash V)
SECTIONndashA
I Six questions (three questions from the play All My Sons and three questions from Poems ofNature and Culture) requiring very short answers based on the reading of All My Sons andthe prescribed poems shall be set The examinees will be expected to answer any FIVE
(2x5=10 Marks)
SECTIONndashB
II THREE questions requiring brief descriptive answers based on character tone plot andtheme(s) in the play All My Sons will be set and examinees will be expected to attempt anyTWO
(6x2= 12 Marks)
III THREE questions on the central idea theme tone or style etc of the prescribed poemsfrom the textbook Poems of Nature and Culture will be set for the students to attempt anyTWO of these questions
(6x2= 12 Marks)
SECTIONndashC
IV ONE question requiring students to explain a stanza with reference to context will be setThe stanza for explanation will be taken from the poems prescribed in the syllabusONE essay-type question from the play All My Sons will be set
The students will be required to answer any of these two questions(1x8=8 Marks)
V TWO questions with internal choice will be set on (a) formal letterapplication writing(5 Marks) and (b) Resume WritingBusiness Writing and Report Writing (3 Marks)
(5+3=8 Marks)
64Bachelor of Business Administration (Semester ndash V)
PUNJABI (COMPULSORY)BBA-502 gzikph (bkiawh)
wK L 3 xzN e[b nze L 50gkm-eqw ns gkm-g[seK
1H uDthnK gzikph ejkDhnK(zgkH vkH ofwzdo eo gpbheFB fpTo r[o BkBe dt BhtofNh nfwqso 2018)bye ejkDh ejkDh-zrqfjnihs eo fBT hno ws nbh pkp dhr[opuB G[`bo EetK Ugok wodwBwjB pktk Jebt Bo pbhfizdo oh i]w[yihs jko ejkDhnK dk pkg w_ fJzi[nkJ eodh jKifszdo jK okj es JhFto dk iBwgqw gqekF noiB SV rvhoBk e[M nDfejk thuzdB Brh joy r joy riftzdo fzx yj yks yj yksr[odt fzx o[gkDk FhFk FhFk ns jo ejkDhnK
ftak ts$ko$gkso fusoD2H Bktb L Jj[ jwkok ihtDk (dbhg eo fNtkDk)
3H brgr 200 FpdK ftu goQk ouBk
4H ob nzroh goQ dk gzikph ftu nB[tkd
5H ftnkeoD L(T) gzikph X[Bh ftT[_s(n) tkekswe i[rsK L wb s nfXeko(J) ekoe s ekoeh zpzX
nze-tzv ns gohfyne bJh jdkfJsK
1H ftFk-ts bye dk ihtB s ouBk$ko$gkso fusoB (d ftuI fJe) 10 nze2H ko$ftFk-ts$gkso fusoB (d ftu_ fJe) 10 nze3H goQk L fszBK ftu_ fe fJe ftF T[s 05 nze4H ob nzroh goQ dk gzikph ftu nB[tkd 05 nze5H Bzpo 5 T[s fBoXkfos ftnkeoD ftu_ toDBkswe gqFB 10 nze6H T[goes bVh Bzpo 1 ns 2 dhnK g[seK ftu_ zyg T[`soK tkb
5 gqFB g[`S ikDr joe dk T[`so 50 FpdK s_ t`X Bk jt 5x2=10 nze
65Bachelor of Business Administration (Semester ndash V)
BBA-502 muF`lI pMjwbI(pMjwb dw ieiqhws qy s`iBAwcwr)(In Lieu of Punjabi Compulsory)
Time 3 Hrs Marks 50
AMkW dI vMf-
Bwg a- ies Bwg iv`c 15 pRSn pu`Cy jwxgy[ ividAwrQI vloN iksy 10 dy au~qr 30-40 SbdW
iv`c id`qy jwx[ hryk pRSn dy 2 AMk hoxgy[
Bwg A- ies Bwg iv`c 6 pRSn pu`Cy jwxgy[ ividAwrQI vloN iksy 3 pRSnW dy au~qr 400-500
SbdW iv`c id`qy jwx[ hryk pRSn dy 10 AMk hn[
1 is`K pMQ iv`c pirvrqn- gurUu hrgoibMd swihb qoN gurUu qyg bhwdr swihb q`k
(1606-1675) mIrI-pIrI ies dIAW ivSySqwvW qy pRBwv gurUu qyg bhwdr jI dw jIvn Aqy
Xogdwn gurUU qyg bhwdr swihb dI Shwdq[
2 gurUu goibMd isMG qy Kwlsw pMQ dw inrmwx- gurUu goibMd isMG jI (1675-1708) AwrMiBk
jIvn Kwlsw pMQ dI swjnw (1699) gurUU goibMd isMG jI dI SKSIAq[
3 pMjwb dw smwijk qy s`iBAwcwrk jIvn- myly Aqy iqauhwr lok gIq lok nwc pMjwb dy
pRis`D lok ik`sy pUrn Bgq hIr rWJw sohxI mhIvwl
66Bachelor of Business Administration (Semester ndash V)
sbMiDq pusqkW-
1 lsquopMjwb dw lok ivrswrsquo krnYl ismG iQMd pblIkySn ibauro pMjwbI XUnIvristI pitAwlw[
2 lsquopMjwb dw ivrswrsquo ipRQIpwl isMG kpUr inau bu`k kMpnI jlMDr[
3 lsquopMjwbrsquo (ieiqhws klw swihq qy s`iBAwcwr Awid) mu`K sMpwdk mihMdr isMG rMDwvw BwSw
ivBwg pMjwb pitAwlw[
4 lsquoiSromxI is`K ieiqhwsrsquo 1469-1708 fw suKidAwl isMG sMgm pblIkySn smwxw[
5 lsquosMKyp jIvn ds gurUu swihbwnrsquo igAwnI jgqwr isMG rwey morwvwlI Awjwd bu`k fIpU hwl
bjwr AMimRqsr[
6 lsquois`K ieiqhwsrsquo (1469-1765) ipMRsIpl qyjw isMG fw gMfw isMG pblIkySn ibauro pMjwbI
XUnivristI pitAwlw[
7 lsquois`K ieiqhwsrsquo Bwg pihlw KuSvMq isMG Anuvwdk fw gurdrSn isMG AOlK lwhor bu`k Swp
luiDAwxw[
8 lsquopMjwb dw ivrswrsquo (pMjwb dy siBAwcwr dw ivkws) ipRQIpwl isMG kpUr inaU buk kMpnI
jlMDr[
9 lsquois`K ihstrIrsquo 1469-1988 KuSvMq isMG nvXu`g pbilSrj nvIN id`lI[
10 lsquoswfw ieiqhwsBwg pihlwrsquo (1469-1708) pMjwb dw ieiqhws siqbIr isMG inau bu`k kMpnI
jlMDr[
11 lsquopMjwb dw ieiqhwsrsquo (1469-1799) iSv gjrwnI mdn pbilSrj pitAwlw[
67Bachelor of Business Administration (Semester ndash V)
BBA- 503 COMPANY LAW
Time 3 Hour Max Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students will attempt 10questions Each question will carry one mark the total weightage being 10 marks
Section B It will consist of essay typenumerical questions up to five pages in length Fourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I of the syllabus Thecandidates will be required to attempt any two questions Each question will carry 10 marks Thetotal weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question up tofive pages in length Four questions numbering 678 and 9 will be set by the examiner from part-II of the syllabus The candidates will be required to attempt any two questions Each questionwill carry 10 marks The total weightage of the section shall be 20 marks
Part ndash I
Company ndash Meaning Latest Amendments Features Types Formation Promotion andRegistration Preliminary contracts Limited Liability Partnership One Person CompanyMemorandum of Association Meaning Importance Contents Alteration Doctrine of UltraViresArticle of Association Meaning Contents Alteration Differences between Memorandum ofAssociation and Articles of Association Constructive notice of Memorandum and ArticleDoctrine of Indoor ManagementProspectus Definition Dating and Registration of Prospectus Kind of Prospectus ShelfProspectus Deemed Prospectus Abridged Prospectus Red herring Prospectus Liability forMisstatement in prospectusShare Capital Kinds Classes of Capital Alteration of Capital Further issue of Capital VotingRights Transfer and transmission of shares
Part ndash II
Board of Directors Directors Powers duties appointment removal legal position BorrowingPowers Managerial Remuneration Women DirectorsCompany Meetings-Rules of Meetings Annual general meeting extraordinary generalmeeting Meeting of BOD Quorum for different meetings Kinds ofresolutions dividend Procedure for Conducting Meetings (including Board meetings)
Winding Up- Modes of Winding up Commencement and Procedure of Winding up andConsequences of Winding up order
Suggested Readings
1 Avtar Singh ldquoCompany Lawrdquo2 N D Kapoor ldquoCompany Law amp Secretarial Practicerdquo
Note I The latest editions of the books should be followedNote II The teacher will use simulation method and will hold at least one statutorymeeting one Annual General Meeting one Extraordinary Meeting and one Board Meeting
68Bachelor of Business Administration (Semester ndash V)
BBA-504 ENTERPRENEURSHIP AND SMALL BUSINESS
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question up tofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part-IConcept of Enterpreneurship The Enterpreneur Definition nature and characteristics ofenterpreneurhsip Emergence of enterpreneurial class including women enterpreneurs Theoriesof enterpreneurship Socio-economic environment and the enterpreneur The concept of jointstoke company public company private company government company partnership companyHindu undivided familyCharacteristics of Enterpreneur Leadership risk taking decision making and business planningInnovation and enterpreneurship enterpreneurial behaviur and motivationEnterpreneurial Development Programmes-Their relevance and achievements Role ofgovernment in organising such programmes Critical Evaluation
Part-IISmall Business as a Seed Bed of Enterpreneurship Concept of business venture Thestart-up process Concept Plan Implementation Intial Strategic PlanningProduct and Marketing Scope Legal and tax consideration risk analysis and financialconsiderations ProfitPlanning in Small Enterprise Growth Strategies and diversification Finance Management incurrent operations and expansion of capitalRole of Small Business in the national economy National Policies for small businessdevelopment Government and Non-Governmental assistanceContribution of Commercial Banks in Promoting and servicing small business Small businessand modern technology
69Bachelor of Business Administration (Semester ndash V)
Suggested Readings
1 Hall B Pricke and Royce L Brahamson ldquoSmall Business Managementrdquo
2 Kenneth R Van Voorthis ldquoEnterpreneurship and Small Business Managementrdquo
3 Hans Schollhammer and Arthur H Kuriloff ldquoEnterpreneurship and Small Business
Managementrdquo
4 Joseph R Mancuso ldquoHow to Start Finance and Manage Your Own Small Businessrdquo
5 Sharma RA ldquoEnterpreneurial Change in Indian Industriesrdquo
6 Dhar PN and Lydall HFldquoThe Role of Small Enterprises in Indian Economic
Developmentrdquo
Note The latest editions of the books should be followed
70Bachelor of Business Administration (Semester ndash V)
BBA- 505 COST ACCOUNTING
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sectionsSection A It will have question No1 consisting of 12 very short answer questions from the
entire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Unit IIntroduction- Concept of cost costing cost Accounting amp Cost Accountancy Limitations ofFinancial Accounting Origin and Objectives of cost Accounting Advantages and limitations ofCost Accounting Difference between Financial and Cost Accounting Cost Unit amp Cost CentreElements of cost Material Labour and other Expenses Classification of cost Types of Costs andPreparation of Cost SheetMethods of CostingContract CostingProcess Costing - Meaning Features Normal and Abnormal Loss Gains
Unit IIMarginal Costing ndash Meaning and various concepts - Fixed Cost Variable Cost ContributionPV Ratio Break Event Point Margin of SafetyStandard Costing- Definition and Meaning of Various Concepts Advantages and Limitations ofStandard CostingVariance Analysis ndash Material and Labour Variances onlyBudget and Budgetary Control- Definition Meaning and objectives of Budgetary controlAdvantages and disadvantages of Budgetary Control Types of Budget
Suggested Readings1 Vasistha and Saxena ldquoAdvanced Cost Accountingrdquo2 Jain SP and Narang ldquoAdvanced Cost Accountingrdquo3 Maheshwari SN ldquoCost Accountingrdquo4 Arora MN ldquo Cost Accounting Principles amp Practicesrdquo Vikas Publishing House
New Delhi5 Dev Prabhu ldquoCost Accountingrdquo Himalaya Publication New Delhi6 Horngreen Charles T Datar and Rajan Madav V ldquoCost Accountingrdquo Dorling
Kindersley (India) Pvt Ltd Pearson Publishers LtdNote The latest editions of the books should be followed
71Bachelor of Business Administration (Semester ndash V)
BBA-511 GROUP A- CONSUMER BEHAVIOUR
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndashIIntroduction to Consumer Behavior (CB) - Importance Scope Need for studying CB ConsumerResearch Consumer Motivation Needs amp Goals Positive amp Negative motivation Types ampSystems of Needs Hierarchy amp Trio of NeedsPersonality Nature Theories Freudian Neo Freudian amp Trait Self-ConceptPerception Sensation Absolute Threshold and Differential ThresholdLearning Classical learning Instrumental learning and Cognitive learning theoriesAttitude Tricomponent Attitude Model Sources of Influence Attitude Measurement
Part - IIReference Groups Concepts and AppealsSocial Class amp its measurementCulture amp Sub Culture Definition amp InfluenceIntroduction to Opinion leadership amp Consumer InnovationConsumer Decision Making
Suggested Readings1 Schiffman I G and Kanuk L L ldquoConsumer Behaviourrdquo Pearson Education
New Delhi2 Blackwell Roger D Miniard Paul W and Engel James F ldquoConsumer Behaviourrdquo
Cengage Publishing3 Solomon Michael R ldquoConsumer Behaviourrdquo Pearson Education New Delhi4 Assael Henry ldquoConsumer Behaviour and Marketing Actionrdquo Cengage Publishing5 Loudon David L and Della Bitta Albert J ldquoConsumer Behaviorrdquo Tata McGraw-Hill
Note The latest editions of the books should be followed
72Bachelor of Business Administration (Semester ndash V)
BBA- 512 GROUP A- ADVERTISING amp SALES MANAGEMENT
Time 3 Hours M Marks 50Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IDefinition Nature and Evolution of Advertising its functions and role and types of AdvertisingSocial Economic and Legal Aspects of AdvertisingAdvertising and Marketing Mix Advertisingand Communication Process Advertising Budget Objectives Preparation and Methods ofAdvertising BudgetAdvertising Agency Function Selection and CompensationAdvertising Media Different Types of Media Function Merits and Demerits of MediaSelection of Media and its VehiclesCopy Writing Different Elements of a Copy and Layout
Part ndashIIIntroduction to Sales Management Nature role and importance Functions of Sales ManagerSales Organization Formal Informal Horizontal Vertical Centralized DecentralizedGeographic Customer Product Combination OrganizationsPlanning and recruitment of sales force - Job analysis specification Job description Sources ofRecruitment Selection of Sales PersonSales Training - Objective Designing Training ProgrammeSales Force Motivation Nature Importance Factors Influencing the Motivation of sales forceCompensations Types Compensations PlanEvaluation of Sales Forces Performance Qualitative and Quantitative Basis to Evaluate SalesForce Control and Budget
73Bachelor of Business Administration (Semester ndash V)
Suggested Readings
1 Belch George E and Belch Michael A ldquoAdvertising and Promotionrdquo Tata McGraw Hill
2 Guinn Allen Chris T Semenik Richard J ldquoAdvertising amp Integrated Brand Promotionrdquo
Thomson ndash South Western
3 Batra Rajeev Mayers John G and Aaker David A ldquoAdvertising Managementrdquo
Pearson Education New Delhi
4 Spiro Stanton and Rich ldquoManagement of a Salesforcerdquo Tata McGraw Hill
5 Richard R Still Cundiff W Edward Govoni A P Norman ldquoSales Management Decision
Strategy and Casesrdquo Pearson Education
6 Kotler Philip Keller Kevin Koshey Abraham and Jha Mithileshwar
ldquoMarketing Managementrdquo South Asian Perspective Pearson Education New Delhi
7 Aaker David A and Myera John G ldquoAdvertising Managementrdquo Prentice Hall of India
New Delhi
Note The latest editions of the books should be followed
74Bachelor of Business Administration (Semester ndash V)
BBA-521 GROUP B- INDUSTRIAL RELATIONS amp LABOUR LEGISLATIONS
Time 3 Hour M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 6 78 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IConcept of Industrial Relations Factors affecting industrial relations Importance of IndustrialRelations Collective Bargaining and Labour Management Co-Operation in India includingWorks CommitteeDiscipline and Grievance Management Negotiation and Collective Settlements WorkersParticipation in Industry Productive Bargaining and Gain Sharing Employee Empowerment andQuality Management Industrial Relations and Technological Change
Part ndash IIEmergence and Objectives of Labour Laws and their Socio-economic Environment IndustrialRelations Laws-Laws Relating to Industrial Disputes Trade Unions and Standing OrderSocial SecurityWorkmens Compensation Act Employees State Insurance Act
Wages and Bonus Laws-The Law of Minimum Wages Payment of Wages Payment of BonusLaws relating to working conditions The Law Relating to Factories
Suggested Readings1 Sinha PRN Sinha Indu Bala and Shekhar Seema Priyadarshani ldquoIndustrial Relations
Trade Unions and Labour Legislationrdquo Pearson Education New Delhi2 Sarma AM ldquoIndustrial Relations and Labour Lawsrdquo Himalaya Publishing House
Mumbai
Note The latest editions of the books should be followed
75Bachelor of Business Administration (Semester ndash V)
BBA- 522 GROUP B -ORGANISATION CHANGE AND DEVELOPMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay type numerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IOrganisation Change - Introduction importance forces of change and types of changeModels of change - systems model of change Lewinrsquos Force Field Analysis Modelthe Continuous change Process Model Change and Transition ManagementChange amp its impact - effects of change on people operational effects psychological effectssocial effects peoplersquos reaction to change- Acceptance of change indifference organizedresistance frustration amp aggression Reasons for resistance and Methods of minimizingresistance
Part ndash IIOrganisation Development - Meaning features objectives History of OD in India and abroadorganizational problems and process of organizational developmentOD interventions - concept characteristics classification of intervention OD interventions astool to improve effectiveness of organization Process of OD interventions Team building
Suggested Readings
1 Bhatia SK ldquoManagement of Change amp Organisation Development- InnovativeApproachesrdquo Deep amp Deep Publications New Delhi
2 Bhattacharya Dipak Kumar ldquoOrganization Change amp Developmentrdquo Oxford UniversityPress
3 Singh Kavita ldquoOrganisation Change amp Development Excel Books
Note The latest editions of the books should be followed
76Bachelor of Business Administration (Semester ndash V)
BBA-531 GROUP C - MANAGEMENT OF BANKING OPERATIONS
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash I
Management of banks Regulatory role of RBI Monetary Policy-meaning and itsimplicationsLaws in banking-RBI Act 1934 Negotiable Act 1881 The Banking Regulation Act1949Types of Bank Accounts- Fixed or time deposit account Savings bank deposit account Currentdeposit account Recurring deposit accountLending- Features of bank credit types of lending terms and conditions of lending differenttypes of loans and their features
Part ndash IIRisk management in banks- types of risks Capital Adequacy- the Basel Accord implications forbank CRAR and Prudential Norms for asset classification income recognition and provisioningAnti- money laundering and KYC normsIntroduction to Asset Liability Management Customer Relationship ManagementCorporate Governance in Commercial BanksInnovations in Banking with special reference to Fee Based Services
Suggested Readings
1 Padmalatha Suresh and Justin Paul ldquoManagement of Banking and FinancialServicesrdquoPearson Education New Delhi
2 Sharma RK Gupta Shashi K Jagwant Singh ldquoBanking and Insurancerdquo3 Agarwal OP ldquoBanking and Insurancerdquo4 Sethi Jyotsana and Bhatia Nishwan ldquoElements of Banking and Insurancerdquo
Note The latest editions of the books should be followed
77Bachelor of Business Administration (Semester ndash V)
BBA-532 GROUP C -INSURANCE amp RISK MANAGEMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 6 7 8 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IDefinition nature Role and Importance of Insurance Salient Feature of IRDA Act 1999Rationale for opening up of the Insurance Sector to the private sector Nature of Life InsuranceContractAnnuities Surrender Value Calculation of Premium and measurement of risk Progress of LifeInsurance Business in India Fire Insurance ndash Nature and Use Policy Condition Rate FixationPayment of Claims Reinsurance Marine Insurance Nature Premium Calculation Payment ofClaimsMotor Insurance Policy and Covers Comprehensive Policy Third Party Act Policies ExtraBenefits cover Motor Insurance Claims
Part ndash IIConcept of Risk Corporate and Personal Risk Management Identification of Risk ToolsTechniques for perception of risk Methods for determining theoperative causes of peril Safety auditEvaluation of Risk Risk Avoidance amp Reduction of Risk methods of loss prevention and riskreduction Role of surveyors in loss prevention risk reductionTechniques of Risk Financing Retention of risk Captive insurance companies Transfer of RiskTypes of risk transfer Benefits and limitation of Insurance- Partial insurance arrangements
Suggested Readings
1 Insurance Regulation and Development Act
2 Gopal Krishan G ldquoInsurance Principles and Practicerdquo Sterling Publishers New Delhi
Note The latest editions of the books should be followed
78Bachelor of Business Administration (Semester ndash V)
BBA- 541 Group D- INTERNATIONAL BUSINESS ENVIRONMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IIntroduction to International Business Importance nature and scope ofInternational businessmodes of entry into International BusinessEnvironmental Context of International Business Framework for analyzing Internationalbusiness environment ndash Domestic foreign and global environmentsand their impact oninternational business decisionsInternational Financial Environment Foreign investments -Pattern Structure andeffectsMovements in foreign exchange and interest rates and then impact on Trade and investmentflows
Part ndash IIInternational Economic Institutions and Agreements WTO IMF World Bank UNCTAD andotherInternational agreements International commodity trading and agreementsGlobal Trading Environment World trade in goods and services ndash Major trends anddevelopments World trade and protectionism ndash Tariff and non-tariff barriers Counter tradeGlobalisation ampSociety- Emerging Developments and Other Issues Growing concern forecology IT and international business
Suggested Readings
1 Bennet Roger ldquoInternational Businessrdquo Financial Times Pitman Publishing London2 Bhattacharya B ldquoGoing International Respon se Strategies of the Indian Sectorrdquo
Wheeler Publishing New Delhi3 Griffin Ricky W and Pustay Michael W ldquoInternational Business A Managerial
Perspectiverdquo Addison Wesley Readings
Note The latest editions of the books should be followed
79Bachelor of Business Administration (Semester ndash V)
BBA- 542 GROUP Dndash MANAGEMENT OF INTERNATIONAL BUSINESS ORGANISATIONS
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IGlobalization and International Business - Meaning Forces Driving Globalization Reasons forGlobalization of Business Modes of Operation of International Business International Businessvs Domestic Business Dealing of international Business with Cultural DifferencesGlobalisation and Society - Impact of FDI Economic Impact of MNE Foundations of EthicalBehavior Ethics amp Corporate Bribery Ethicals Dilemmas and Business PracticesMultinational Corporations and their Involvement in International Business Issues in ForeignInvestments Technology Transfer Pricing and Regulations
Part ndash IIExport Import Strategies - Introduction Export Strategy Import Strategy Export ImportProcess and DocumentationDirect Investment and Collaborative Strategies - Types of Collaborative ArrangementsProblems with Collaborative Arrangements Managing Foreign ArrangementsOrganization of International Business - Introduction Organization Structure Coordination andControl System Organization CultureManaging International Operations Global Manufacturing and Supply Chain ManagementInternational Accounting Issues
Suggested Readings
1 Daniels John D and Radebaugh LeeH ldquoInternational Business ndashEnvironments andOperations Pearson Publishing House Ltd New Delhi
2 Bennet Roger ldquoInternational Businessrdquo Financial Times Pitman Publishing London
Note The latest editions of the books should be followed
80Bachelor of Business Administration (Semester ndash VI)
BBA- 601 ENGLISH COMPULSORY
Time 3 Hours Max Marks 50
Texts Prescribed1 The English Teacher by RK Narayan2 Glimpses of Theatre Guru Nanak Dev University AmritsarCourse Contents1 The study of the whole text of the novel The English Teacher2 The study of the following one-act plays from the prescribed book
Glimpses of Theatre
i) The Willii) Villa for Saleiii) Progressiv) The Monkeyrsquos Pawv) Sorry Wrong Number
Essay Writing
Instructions for the Paper Setter and Distribution of MarksNote The paper setters should avoid questions of theoretical nature on English GrammarThe question paper will consist of three sections and the distribution of marks will be asunderSection A 10 MarksSection B 24 MarksSection C 16 Marks
SectionndashAI SIX questions (three questions based on the prescribed one-act plays from the textbook
Glimpses of Theatre and three questions based on the novel The English Teacher requiringvery short answers based on the close reading of the prescribed novel and one-act plays shallbe set and examinees will be expected to answer any FIVE
(2x5=10 Marks)SectionndashBII THREE questions requiring brief descriptive answers based on character tone plot and
theme(s) in the prescribed one-act plays will be set and examinees will be expected toattempt any TWO (6x2= 12 Marks)
III THREE questions on central idea theme tone or style etc of the prescribed novel will be setfor the students to attempt any TWO of these questions (6x2= 12 Marks)
SectionndashCIV ONE question requiring the students to write an essay on one of the three given topics will be
set (1x8=8 Marks)V TWO essay type questions (one from the prescribed one-act plays and one from the
prescribed novel) will be set for the students to answer any ONE of these questions(1x8= 8 Marks)
81Bachelor of Business Administration (Semester ndash VI)
PUNJABI (COMPULSORY)BBA- 602 gzikph (bkiawh)
wKL 3 xzN e[b nzeL 50
gkm-eqw ns gkm-g[seK
1H ekft rot (gfjb S eth)(zgkH fpeow fzx x[zwD eowihs eo)r[o BkBe dt BhtofNh nfwqso(Fy cohd Fkj j[B r[o BkBe dt ih r[o noiB dt ihtkfo Fkj Fkj w[jzwd)(gqzr fjs ftnkfynk$ftak ts$ko)
2H XoshnK d rhs (oBkwk) pofizdo fzx jwdodBkBe fzx g[sewkbk nzfwqso(bye ihtB s ouBk$wki fGnkuko gfogy$coBkw d srdquoo s goy)
3H (T) by ouBk (ftfrnkB seBkbih ns ubzs wfbnK pzXh)(n) zyg ouBk
4H ftnkeoD L(T) ftnkeoBe aqDhnK L fbzr ns tuB(n) fefonk tkezF L gfoGkFk pDso s gqeko
nze-tzv ns gohfyne bJh jdkfJsK
1H gqzr fjs ftnkfynk$ftak-ts$ko (d ftuA fJe) 10 nze2 wki fGnkuko gfogy$caoBkw d so s (d ftuA fJe) 10 nze3H by ouBk L fszBK ftu_ fe fJe ftF T[s 05 nze4H zyg ouBk 05 nze5H Bzpo 4 T[s fBoXkfos ftnkeoD ftu_ d gqFB 2x5= 10 nze6H T[goes bVh Bzpo 1 ns 2 dhnK g[seK ftu_ zyg T[`soK tkb
5 gqFB g[S ikDr joe dk T[so 50 FpdK s_ tX Bk jt 5x2=10 nze
82Bachelor of Business Administration (Semester ndash VI)
BBA- 602 muF`lI pMjwbI
(pMjwb dw ieiqhws qy s`iBAwcwr)(In Lieu of Punjabi Compulsory)
Time 3 Hrs Marks 50
AMkW dI vMf -
Bwg a- ies Bwg iv`c 15 pRSn pu`Cy jwxgy[ ividAwrQI vloN iksy 10 dy au`qr 30-40 SbdW iv`c
id`qy jwx [ hryk pRSn dy 2 AMk hoxgy [
Bwg A- ies Bwg iv`c 6 pRSn pu`Cy jwxgy [ ividAwrQI iksy 3 pRSnW dy au`qr 400-500 SbdW
iv`c id~qy jwx[ hryk dy 10 AMk hn [
1 rxjIq isMG ADIn pMjwb dw eykIkrn Aqy ivsQwr - 1790 iv`c pMjwb dy rwjnIiqk
hwlwq rxjIq isMG dw jIvn Aqy ij`qW AMimRqsr dI sMDI rxjIq isMG dy AMgryjW nwl
sbMD sYink pRbMD pMjwb dw imlwn ibRitS rwj iv`c [
2 rwjnIiqk jwigRqI Aqy smwijk-Dwrimk suDwr AMdoln - 1857 dw ivdroh Aqy pMjwb
kUkw AMdoln gdr AMdoln AwrIAw smwj inrMkwrI qy nwmDwrI isMG sBw AMdoln
gurduAwrw suDwr AMdoln Aqy AkwlI[
3 vMf Aqy suqMqrqw - jilAwvwlw bwg h`iqAwkWf AsihXog AMdoln nOjvwn Bwrq sBw
isvl nw PurmwnI AMdoln Bwrq C`fo AMdoln mhwn suqMqrqw sYnwnIAW dw Xogdwn-
lwlw lwjpq rwey mwstr qwrw isMG
skrqwr isMG srwBw s Bgq isMG
saUDm isMG s KVk isMG
83Bachelor of Business Administration (Semester ndash VI)
sbMDq pusqkW-
1 lsquorxjIq isMGrsquo nirMdr ikRSn isnhw pMjwbI XUnIvristI pitAwlw[
2 lsquomhwrwjw rxjIq isMGrsquo sIqw rwm kohlI Awqmwrwm AYNf sMnj pbilSrz AYNf bu`k
sYlrz [
3 lsquois`K ihstrIrsquo 1469-1988 KuSvMq isMG nvXu`g pbilSrz nvI id`lI [
4 lsquois`K ieiqhwsrsquo Bwg dUjw (1839-2004) KuSvMq isMG Anuvwdk fw gurdrSn isMG
AOlK lwhor bu`k Swp luiDAwxw[
5 lsquois`K ieiqhwsrsquo (1526-1849) ibSn dws mlhoqrw bRdrz pbilSrz id`lI [
6 lsquopMjwb dIAW lihrWrsquo (1850-1910) SmSyr isMG lsquoASokrsquo pRkwSk kivrwj nrwiex isMG
v`lB inAwmq purI [
7 lsquopMjwb dw ivrswrsquo ipRQIpwl isMG kpUr inau bu`k kMpnI jlMDr[
8 lsquois`K ieiqhwsrsquo kinMGm lwhor bu`k Swp luiDAwxw [
9 lsquopMjwb dw ieiqhwsrsquo (1791-1966) iSv gjrwnI mdn pblISrz pitAwlw [
84Bachelor of Business Administration (Semester ndash VI)
BBA-603 INCOME TAXTime 3 Hours Marks 50Note The question paper covering the entire course shall be divided into three sectionsSection A It will have question No1 consisting of 12 very short answer questions from the
entire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 67 8 and 9 will be set by theexaminer from Part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash ABasic concepts Income Agricultural Income Person Assessee Assessment Year PreviousYear Gross Total Income Total Income Residential Status Tax Incidence and ResidentialStatus Exempted income under section 10(1) 10(2) 10(2A) 10(5) 10(7) 10(10) 10(10A)10(10AA) 10(10B) 10(10D) 10(11) 10(12) 10(13) 10(13A) 10(14) 10(16) 10(32) 10(34)10(35) 10(36) 10(37) 10(38)Computation of income under different heads Salaries Income from house property Profits andgains of business or profession Sections to be covered are Sec-28 29 30 31 32 35 36 3740(a) 40(b) 40A 43B 44AA 44AB 44AD and 44AE
Part-BCapital Gains Basis of Charge Meaning of capital assets Classification of capital assets andtheir tax implication Meaning of Transfer Elementary Knowledge of Transactions not to beTreated as Transaction of Transfer Computation of Capital Gains( Depreciable and Non-Depreciable Assets) Special cases to be covered - Conversion of Capital assets into stock inTrade Compulsory acquisition of assets Self generated assets Transfer of bonus sharesExemptions to be covered Sec 54 54B 54EC 54F 54HComputation of tax liability under section 111A and 112Capital gain provisions related to Individual and Firm need to be coveredIncome from other sources [excluding Sec-2(22)] Computation of Total Income and TaxLiability of an individualClubbing of income and Aggregation of income and set-off and carry forward of losses(excluding Sec-94(7) and 94(8)Deductions from Gross Total Income Section 80A 80AB 80AC 80C 80CCC 80CCD80CCG 80D 80DD 80DDB 80E 80G 80GG 80GGA 80GGC 80TTA and 80UComputation of total income and tax liability of individuals and firms
Suggested Readings1 Ahuja Girish and Ravi Gupta ldquoSystematic Approach to Income Taxrdquo Bharat Law
House Delhi2 Singhania Vinod K and Kapil Singhania ldquoTDS Computation and E- filing of TDS
Returnsrdquo Taxmann Publications Pvt Ltd New Delhi3 Singhania Vinod K ldquoTax Computation and E-filing of Income Tax Returnsrdquo Taxmann
Publications Pvt Ltd New Delhi
85Bachelor of Business Administration (Semester ndash VI)
BBA- 604 FUNDAMENTALS OF CAPITAL MARKET
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sectionsSection A It will have question No1 consisting of 12 very short answer questions from the
entire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 67 8 and 9 will be set by theexaminer from Part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IIntroduction-evolution structure functions objectives and importance of capital market inIndiaComponents of capital market- introduction to New issue market stock market financialinstitutionsInstruments in capital market-Shares (Equity and Preference) Warrants Bonds and its typesGDRs ADRs ETFs Mutual Funds Derivatives (forwards futures and options)Participants in Capital MarketDifference between Capital Market and Money Market
Part ndash IIStock Exchanges-Stock Exchanges in India Organisation Management Membership rules ofstock exchange operators at stock exchanges SEBI guidelines on Stock Exchange weaknessesof stock exchange in IndiaListing of securities-requirement for listing objectives of listing advantages of listingSecurity Market Indices-Uses of Security Market Indices Types of Indices DifferentiatingFactors in constructing Market Indices
Suggested Readings1 VA Avadhani ldquoSecurity Analysis and Portfolio ManagementrdquoHimalaya Publishers New
Delhi2 Brown Reilly ldquoInvestment Analysis and Portfolio Managementrdquo Thomson Publishers3 SinghPreeti ldquoInvestment Managementrdquo Himalaya Publishers New Delhi4 NCFM Modules (wwwnseindiacom)5 wwwsebigovin wwwnseindiacom wwwcapitalmarketcom
Note The latest editions of the books should be followed
86Bachelor of Business Administration (Semester ndash VI)
BBA-605 VIVA-VOCE Max Marks 50
87Bachelor of Business Administration (Semester ndash VI)
BBA -611 Group A- SERVICES MARKETINGTime 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from Part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IEvolution and Understanding of Services Marketing Conceptual Framework ServiceDefined Nature of services Characteristics of services- Intangibility InconsistencyInseparability and inventory Classification of Services Consumer versus IndustrialServicesImportance of Services Marketing in Indian Economy amp Global ScenarioService Marketing Mix Introduction to the 7Ps ( 4 Ps + Extended 3 Ps)of Services MarketingMixServices Marketing Mix (4Ps)Product Service Mix- introduction Transition from Product Marketing from ServiceMarketing Differentiating goods from service categories of service mix Goods- Servicesmarketing continuumPrice Factors involved in pricing a service product capacity planning measures to respond tochange in demand Reshaping demand using effective pricingPlace Distribution Strategies Challenges in distribution of services Role of internet indistributionPromotion Objectives Personal Selling Advertising amp Sales Promotion
Part ndash IIExtended 3 Ps of Service Marketing MixPeople Role of service employees in service business training amp development of employeesMotivation and EmpowermentProcess Services as process or system- different process aspects and managerial challengesstrategies for managing inconsistency customer service in service marketingPhysical Evidence nature importance service scapesServices Marketing Implementation Services Marketing Triangle Servqual Model RaterPZB Gap Model
88Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Zeithaml VA Bitner Mary Jo Pandit ldquoServices Marketingrdquo Tata McGraw Hill
New Delhi
2 Lovelock Christopher Wirtz Jochen Chatterjee ldquoServices Marketing PeopleTechnology
Strategyrdquo Pearson Education New Delhi
3 Payne Adrian ldquoThe Essence of Services Marketingrdquo Prentice Hall of India New Delhi
4 Nargundhar Rajendra ldquoServices Marketingrdquo Tata McGraw Hill New Delhi
5 Goncalves Karen P ldquoServices Marketing-A Strategic Approachrdquo
Prentice Hall International New Jersey
6 Jauhari Vinnie Dutta ldquoServices- Marketing Operations Managementrdquo
Oxford University Press New Delhi
7 Srinivasan R ldquoServices Marketing- The Indian Contextrdquo Prentice Hall of India
New Delhi
Note The latest editions of the books should be followed
89Bachelor of Business Administration (Semester ndash VI)
BBA-612 Group A - E-MARKETING
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from the
entire syllabus with answer to each question up to five lines in length Students will
attempt 10 questions Each question will carry one mark the total weightage being
10 marks
Section B It will consist of essay typenumerical questions up to five pages in length
Four questions numbering 2 3 4 and 5 will be set by the examiner from Part-I of
the syllabus The candidates will be required to attempt any two questions Each
question will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question upto
five pages in length Four questions numbering 678 and 9 will be set by the
examiner from Part-II of the syllabus The candidates will be required to attempt
any two questions Each question will carry 10 marks The total weightage of the
section shall be 20 marks
Part ndash I
Introduction Concept nature and importance of e-marketing E-marketing versus traditional
marketing Issues challenges and opportunities for e-marketing Reasons for growth of e-
marketing Tools and techniques of e-marketingndashadvantages and disadvantages e-marketing
situations E-Marketing Management Segmentation targeting and positioning E-marketing
mix E-marketing and customer relationship management ndash concept and scope E-customers and
their buying process E-marketing and customer loyalty and satisfaction Communities and social
networks
90Bachelor of Business Administration (Semester ndash VI)
Part ndash II
Internet Marketing Concept and role of internet marketing Search engine
optimization ndashfunctions type of traffic keywords and steps in search engine optimization
Internet advertising ndash types and tracking ROI Online PR News and Reputation Management
Direct marketing ndashscope and growth E-mail marketing Social Media Marketing Concept and
tools Blogging ndash benefits types Video-marketing for business purpose ndash tools and techniques
Pay per click marketing Issues and challenges E-payment systems Payment gateways use of
Debit and credit cards Mobile Marketing Trends and terminologies Benefits and applications of
mobile and smart phone applications M-commerce
Suggested Readings
1 Joseph PT ldquoE-Commerce ndash An Indian Perspectiverdquo Prentice Hall of India
2 Schneider Gary P ldquoE-Commerce Strategy Technology and Implementationsrdquo
Cengage Learning India Private Limited
3 Murthy CSV ldquoE-Commerce Concepts Models Strategiesrdquo Himalaya Publishing House
4 Brahm Canzer ldquoE-Business and Commerce Strategic Thinking amp Practicerdquo
Biztantra Publishers
5 Kotler Philip ldquoMarketing Managementrdquo
Note The latest editions of the books should be followed
91Bachelor of Business Administration (Semester ndash VI)
BBA- 621 Group B- TRAINING amp DEVELOPMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash ITraining- Conceptual aspects Training and Learning Training objectives Identification oftraining needs Training Process Policies Plans designing training programmes Methods ofTraining Evaluation of Training Effectiveness and Significance of TrainingWages and Salary Administration
Part ndash IIDevelopment- Concept Difference between training and development Objectives ofdevelopment Development Process Development needs evolving development policiesPreparing development plans Designing development programmes Development MethodsCase studies Role play and Sensitivity TrainingBusiness Games Transaction Analysis Behavior Modelling and Evaluation of DevelopmentEffectiveness
Suggested Readings
1 Armstrong MA ldquoHandbook of Human Resource Management Practicerdquo Cogan PageLondon
2 Dayal I ldquoManpower Training in organizationsrdquo Prentice Hall of India New Delhi3 Craig Robert ldquoTraining and Development Handbookrdquo McGraw Hill New York4 Brahm Canzer ldquoE-Business and Commerce Strategic Thinking amp Practicerdquo
Biztantra Publishers5 Kotler Philip ldquoMarketing Managementrdquo
Note The latest editions of the books should be followed
92Bachelor of Business Administration (Semester ndash VI)
BBA- 622 GROUP B- CONTEMPORARY ISSUES IN HUMAN RESOURCEMANAGEMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IHuman Resources and the Competitive advantage ethical issues and challenges in HRM Jobstress and work family conflict Gender issues in workplacePerformance Management and Organizational Reward System-definition purpose principlesconcerns Ethical considerations scope and background Performance Management as aBusiness strategy Theoretical framework Goal setting theory Expectancy theory Designingof Performance management systems setting goals measuring performance Rewardingperformance Concept and significance Foundation of the reward system Economic Theoriesrelating to pay Psychological and Motivational theories affecting reward
Part ndash IIManaging Diversity Meaning Challenges in managing diversity Diversity in organizations
improving the management of Diversity
The nature of work Meaning of work Theories about work Organizational factors affecting
work Changing patterns of work Unemployment Attitudes to work
HRM in Electronic Era Human Resource Accounting amp Auditing The role of HRM in 21st
century and future directions of HRM
93Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Michael Armstrong lsquoA Handbook of Human Resource Management Practicesrsquo
Kogan Page London
2 Luis R Gomez ndashMejia David B Balkin and Robert L Cardy ldquoManaging Human Resourcesrdquo
PHI New Delhi
3 Tanuja Agarwal ldquoStrategic Human Resource Managementrdquo Oxford University Press
New Delhi
Note The latest editions of the books should be followed
94Bachelor of Business Administration (Semester ndash VI)
BBA-631 GROUP C- SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 6 7 8 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash I
Security Analysis- Concept of Risk and Return and their types Risk Return Trade Off Valuationof Equity Shares Preference Shares Debentures Factors affecting Share Prices Classification ofsecurity buyers methods of marketing of securities
Regulation of securities- Securities Contracts (Regulation) Amendment Rules1996
Investment Analysis- concept of Fundamental Analysis Technical Analysis Efficient MarketHypothesis Capital Asset Pricing Model Arbitrage Pricing Theory
Part ndash II
Portfolio Management- Definition Of Investment Defining Investment Objectives TheInvestment Process Investment Categories difference between Portfolio management andmutual funds
Portfolio Selection - Risk and Investor Preferences - Investment Constraints
Brief Introduction to Portfolio Management Schemes-features of PMS
SEBI Guidelines on Portfolio Management
95Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Chandra Prasanna ldquoInvestment Analysis and Portfolio Managementrdquo Tata McGraw Hill
2 Chandra Prasanna ldquoFinancial Managementrdquo Tata McGraw Hill
3 Avadhani VA ldquoSecurity Analysis and Portfolio Managementrdquo Himalaya PublishingHouse New Delhi
4 Bodie Zvi Kane AlexJ Marcus Alan Mohanty Pitabas ldquoInvestmentsrdquoTata McGraw Hill
5 Brown Reilly ldquoInvestment Analysis and Portfolio Managementrdquo Thomson Publication
Note The latest editions of the books should be followed
96Bachelor of Business Administration (Semester ndash VI)
BBA- 632 GROUP C -CONTEMPORARY ISSUES IN ACCOUNTING
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IEmergence of Contemporary Issues in Accounting ndash Influence of other disciplines onAccounting and Changing EnvironmentHuman Resource Accounting Meaning Objectives and Scope Methods of Human ResourceAccounting- Human Resource Cost Accounting ( Historical cost Approach Replacement Costapproach and Opportunity Cost approach) Human Resource Value Accounting (Lev amp SchwartzModel Flamholtz Model and Hermansonrsquos Model) Objections against Human resourceaccounting Use of Human resource Accounting in Managerial Decisions Human ResourceAccounting in IndiaPrice Level Accounting ndash introduction Methods (Current Purchasing Power Current CostAccounting Current Value Accounting Technique and Replacement Cost AccountingTechniques) Utility and Corporate PracticesCorporate Social Reporting Areas of Corporate Social Performance Approaches to CorporateSocial Accounting and Reporting Corporate Social Reporting in India
Part ndash IICorporate Reporting Concept of Disclosure in relation to Published Accounts Issues inCorporate Disclosure Corporate Disclosure Environment Conceptual framework of corporatereportingRecent Trends in the Presentation of Published AccountsEconomic Value Added EVA Disclosure in India Corporate Reporting through WebAccounting Standards in India - Significance and formulation of Accounting Standards
97Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Lal Jawahar and Lele RK ldquoContemporary Accounting Issuesrdquo Himalaya Publishers
New Delhi
2 Porwal LS ldquoAccounting Theoryrdquo Tata McGraw Hill
3 Lal Jawahar ldquoCorporate Financial Reportingrdquo Taxman Arora JS
ldquoPrice Level Accountingrdquo Deep and Deep Publishers New Delhi
4 Chander Subhash ldquoCorporate Reporting Practicesrdquo Deep and Deep Publishers
Note The latest editions of the books should be followed
98Bachelor of Business Administration (Semester ndash VI)
BBA-641 GROUP D- EXPORT IMPORT MANAGEMENT AND DOCUMENTATION
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IInternational Commercial Terms ndash Need Groups Ex-works FOB FAS CFR CIF Documentsfor starting up a new export venture aligned documentation system meaning Rationale variousdocuments EDI initiative methods of payment advance payment open Account consignmentsales and documents against acceptance (DA) documents against payment (DP) letter ofcredit pre shipment credit meaning procedure rates documents needed post shipment creditmeaning procedure types and documents needed
Part ndash IIExport Credit and Guarantee Corporation (ECGC) Export Credit Insurance Insurance PoliciesBank Guarantees and Special Schemes Role of ECGC Theories and Practice of ForeignExchange Rate Determination Floating and Fixed Exchange Rates Exchange ControlRegulations and Procedures in India FEMAMarine Insurance Types of Marine Insurance Marine Losses Procedure and DocumentsNeeded for Claim
99Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Current Foreign Trade Policy
2 Handbook of procedures Volume I amp II
3 Jain SC Export Procedures and Documents
4 Kumar A ldquoExport and Import Managementrdquo Excel Books
5 Lall G S ldquoFinance of Foreign Trade and Foreign Exchangerdquo
6 Manual on Export Documentation Nabhi publication
7 Ram P ldquoExport What Where and Howrdquo Anupam Publishers
8 Varshney RL and Bhattacharya B ldquoInternational Marketing Managementrdquo
S Chand Publishers Pvt Ltd New Delhi
Note The latest editions of the books should be followed
100Bachelor of Business Administration (Semester ndash VI)
BBA- 642 GROUP D- GLOBAL STRATEGIC MANAGEMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IConcept of strategy including global strategy An overview of formulation and implementation
of global strategy analysing the external environment especially the tools of analysis culture
and global strategy analysing company resources and capabilities personal goals of top
management corporate level strategy including vertical integration diversification strategic
alliance and acquisition
Part ndash IIEntering foreign markets business level strategies functional level strategies strategy and
Technology evaluation of strategy implementation of strategy organization structure and
Strategy management of political risk and negotiation governing the corporation around the
World
101Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Deresky H ldquoInternational Management Managing Across Borders and Cultures
Pearson Education
2 Hill C W L and Jones G R ldquoStrategic Management An Integrated Approachrdquo Biztantra
3 Hill C W L and Jain A K ldquo International Business Competing in the Global Market
Placerdquo McGraw Hill Co New Delhi
4 Hitt M A Duance R and Hoskisson R E ldquoStrategic Management Competitveness and
Globalizationrdquo Thomson South Western
5 Peng M W ldquoGlobal Strategyrdquo Thomson Publishers
6 Rugman A M Richard M H ldquoInternational Business A Strategic Management
Approachrdquo Pearson Education New Delhi
7 Taggar J H and Mc Dermot M C ldquoThe Essence of International Businessrdquo
Prentice Hall
8 Thakur M Burton G E and Srivastava BN ldquoInternational Management Concept and
Casesrdquo Tata McGraw Hill Co
Note The latest editions of the books should be followed
2Bachelor of Business Administration (Semester System)
Semester ndash III
Semester ndash IV
Note - Paper of Environmental Studies in the marks are not included in the total marks
CourseCode
Course TitleTotal
MarksNumber of
Lectures (L)Tutorials (T)
per week
BBA-301 English (Compulsory) 50 6 --BBA-302 Punjabi (Compulsory) OR
wZ[Ybh gzikph ORPunjab History amp Culture(From 1000 to 1605 AD)(Special Paper in lieu of PunjabiCompulsory)
50 6 --
BBA-303 Statistics for Business 50 6 -BBA-304 Fundamentals of Human
Resource Management50 6 --
BBA-305 Fundamentals of MarketingManagement
50 6 --
BBA-306 Indian Financial System 50 6 --
BBA-307 Management Accounting 50 6 2
CourseCode
Course TitleTotal
MarksNumber of
Lectures (L)Tutorials (T)
per week
BBA-401 English (Compulsory) 50 6 --BBA-402
BCG-102BBA-402
Punjabi (Compulsory) ORwZ[Ybh gzikph ORPunjab History amp Culture(From 1605 to 1849 A D)(Special Paper in lieu ofPunjabi Compulsory)
50 6 --
BBA-403 Financial Management 50 6 --BBA-404 Production and Operations
Management50 6 --
BBA-405 Business Environment 50 6 --
BBA-406 Operations Research 50 6 2
BBA-407 Fundamentals of Insurance 50 6
BBA-408 Seminar 50
ESL-221 Environment Studies 100(Qualifying)
3 -
3Bachelor of Business Administration (Semester System)
Semester ndash V
CourseCode
Course TitleTotal
MarksNumber of
Lectures (L)Tutorials (T)
per week
BBA-501 English (Compulsory) 50 6 --BBA-502 Punjabi (Compulsory) OR
wZ[Ybh gzikph50 6 --
BBA-503 Company Law 50 6 --BBA-504 Entrepreneurship amp Small
Business50 6 --
BBA-505 Cost Accounting 50 6 2
Any one Group from thefollowing
50 6
BBA-511Group AConsumer Behaviour 50 6 --
BBA-512 Advertising amp SalesManagement
50 6 --
BBA-521Group BIndustrial relations amp LabourLegislations
50 6 --
BBA-522 Organisation Change ampDevelopment
50 6 --
BBA-531Group CManagement of BankingOperations
50 6 --
BBA-532 Insurance amp Risk Management 50 6 --
BBA-541Group DInternational BusinessEnvironment
50 6 --
BBA-542 Management of InternationalBusiness Organization
50 6 --
4Bachelor of Business Administration (Semester System)
Semester ndash VI
CourseCode
Course TitleTotal
MarksNumber of
Lectures (L)Tutorials (T)
per week
BBA-601 English (Compulsory) 50 6 --BBA-602 Punjabi (Compulsory) or OR
wZ[Ybh gzikph50 6 --
BBA-603 Income Tax 50 6 --BBA-604 Fundamentals of Capital Markets 50 6 --
BBA-605 Viva-Voce 50
Any one Group from thefollowing
BBA-611Group A
Services Marketing 50 6 --BBA-612 E-Marketing 50 6 --
BBA-621Group B
Training and Development 50 6 --
BBA-622 Contemporary Issues in HumanResource Management
50 6 --
BBA-631Group C
Security Analysis and PortfolioManagement
50 6
BBA-632 Contemporary Issues inAccounting
50 6
BBA-641Group D
Export- Import Management andDocumentation
50 6 --
BBA-642 Global Strategic Management 50 6 --
5Bachelor of Business Administration (Semester-I)
BBA-101 ENGLISH (COMPULSORY)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-
Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four
Sections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates are
required to attempt five questions selecting at least one question from each Section The fifth
question may be attempted from any Section
Texts Prescribed-
1 Tales of Life (Guru Nanak Dev University Amritsar) Stories at SrNo1 2 3 5 and 6
2 Prose for Young Learners (Guru Nanak Dev University Amritsar) Essays at Sr No 1 2 3 5
and 6
3 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP
The syllabus is divided in four sections as mentioned below
SECTIONndashA
English Grammar in Use 4th Edition by Raymond Murphy CUP (Units 1-37)
SECTIONndashB
Paragraph Writing and English Grammar in Use (Units 38-48)
SECTIONndashC
Tales of Life (Guru Nanak Dev University Amritsar) Stories at Sr No 1 2 3 5 and 6
SECTIONndashD
Prose for Young Learners Essays at Sr No 1 2 3 5 and 6
6Bachelor of Business Administration (Semester-I)
BBA-102 gzikph (bkiawh)wK L 3 xzN e[b nze L 50
gkm-eqw ns gkm-g[seK
ਸਕਸ਼ਨ - ਏd ozr (eftsk Gkr) (zgkH jofizdo fzx fY`b_ ns gqhsw fzx orXhnk)r[o BkBe dt BhtofNh nzfwqso(ਲਖਕ ਦਾ ਜੀਵਨ ਤ ਰਚਨਾ -ਵਸਤ)
ਸਕਸ਼ਨ - ਬੀzko dhnK gqf`X jshnK (ihtBh BzL 1 s_ 9 s`e)(zgkH fgqzH sik fzx joBkw fzx Fkw)gzikph kfjs gqekFB nzfwqso(ਿਵਸ਼ਾ-ਵਸਤਸਾਰਨਾਇਕ ਿਬਬ)
ਸਕਸ਼ਨ - ਸੀ(T) goQk ouBk (fszB ftu_ fJe)(n) goQk gVQ e gqFBK d T[`so
ਸਕਸ਼ਨ - ਡੀ(T) GkFk tzBrhnK L GkFk dk Nekbh og GkFk ns T[g-GkFk ftu
nzso gzikph T[gGkFktK d gSkD-fuzBQ(n) gzikph GkFk L fBek s ftek
nze-tzv ns gohfyne bJh jdkfJsK
1H gqFB g`so d uko Gkr jDr jo Gkr ftu_ d gqFB g[`S ikDr2H ftfdnkoEh B e[`b gzi gqFB eoB jB jo Gkr ftu_ fJe gqFB bkwh
j gzitK gqFB fe th Gkr ftu_ ehsk ik edk j3H joe gqFB d pokpo nze jB4H ggo N eoB tkbk ieo ukj sK gqFBK dh tzv n`r_ t`X s_ t`X uko
T[g-gqFBK ftu eo edk j
7Bachelor of Business Administration (Semester-I)
BBA-102 w[ZYbh gzikph(In lieu of Compulsory Punjabi)
wK L 3 xzN e[b nzeL 50gkm-eqw
eFB-J
g_sh n`yoh n`yo eqw go fpzdh tkb toD ns go ftu gDtkb toD ns wksqtK (w[Ybh ikD-gSkD)brkyo (fpzdh fN`gh n`Xe) L gSkD ns tos_
eFB-ph
gzikph Fpd-pDso L w[Ybh ikD-gSkD(kXkoB Fpd z[es Fpd fwFos Fpd wb Fpd nrso ns fgSso)
eFB-hfB`s tos_ dh gzikph Fpdktbh L pkko tgko foFs-Bks ysh ns jo XzfdnK nkfd BkbzpzXs
eFB-vh
js d `s fdBK d BK pkoQK wjhfBnK d BK o[sK d BK fJe s_ se frDsh FpdK ftu
nze-tzv ns gohfyne bJh jdkfJsK
1H gqFB gso d uko Gkr jDr jo Gkr ftu_ d gqFB g[S ikDr2H ftfdnkoEh B e[b gzi gqFB eoB jB jo Gkr ftu_ fJe gqFB bkwh j
gzitK gqFB fe th Gkr ftu_ ehsk ik edk j3H joe gqFB d pokpo nze jB4H ggo `N eoB tkbk ieo ukj sK gqFBK dh tzv nr_ t`X s_ tX uko T[g-gqFBK
ftu eo edk j
8Bachelor of Business Administration (Semester-I)
Punjab History amp Culture (From Earliest Times to C 320)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section A1 Physical features of the Punjab and its impact on history2 Sources of the ancient history of Punjab
Section B3 Harappan Civilization Town planning social economic and religious life of the Indus
Valley People4 The Indo-Aryans Original home and settlements in Punjab
Section C5 Social Religious and Economic life during Rig Vedic Age6 Social Religious and Economic life during Later Vedic Age
Section D7 Teachings and impact of Buddhism8 Jainism in the Punjab
Suggested Readings
1 L M Joshi (ed) History and Culture of the Punjab Art-I Patiala 1989 (3rd edition)2 LM Joshi and Fauja Singh (ed) History of Punjab VolI Patiala 19773 Budha Parkash Glimpses of Ancient Punjab Patiala 19834 BN Sharma Life in Northern India Delhi 19665 Chopra PN Puri BN amp Das MN(1974) A Social Cultural amp Economic History
of India Vol I New Delhi Macmillan India
9Bachelor of Business Administration (Semester-I)
BBA-103 BASIC ACCOUNTING
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION AIntroduction Financial Accounting-Definition and Scope Objectives of FinancialAccounting Accounting vs Book Keeping Terms used in accounting Users of AccountingInformation and Limitations of Financial AccountingConceptual Frame work Accounting Concepts Principles and Conventions Accounting
Standards-Concept Objectives Benefits Brief review of Accounting Standards in IndiaAccounting Policies Accounting as a measurement disciplineRecording of TransactionsAccounting ProcessCycle Journal
SECTION BSubsidiary Books Ledger Cash Book Trial Balance Bank Reconciliation StatementDepreciation Meaning need amp importance of depreciation methods of chargingdepreciation (WDV amp SLM)
SECTION CFinal Accounts Meaning of Financial Statements Usefullness of Financial StatementsElements of Financial Statements Preparation of Trading and Profit amp Loss Account andBalance Sheet without AdjustmentsFinal Accounts with Adjustments Treatment of Some Items which may be Direct ItemsIndirect Items Incomes and Expenses Treatment of Items of Adjustment Appearing Outsidethe Trial Balance Treatment of Items of Adjustment Appearing Inside the Trial Balance
SECTION DIntroduction to Company Final Accounts Important provisions of Companies Act 2013in respect of preparation of final accounts of a company Understanding the Annual Reportof a CompanyComputerised Accounting Computers and its application in accounting Accountingsoftware package (Tally)
10Bachelor of Business Administration (Semester-I)
Suggested Readings
1 Gupta Ambrish ldquoFinancial Accounting for Management An Analytical PerspectiverdquoPearson Education New Delhi
2 Khatri Dhanesh ldquoFinancial Accountingrdquo Tata McGraw-Hill New Delhi
3 Horngren Charles T Sundem Gart l Elliot John A Philbrick Donna RldquoIntroduction to Financial Accountingrdquo Prentice Hallcedil New Delhi
4 Ramachandran N and Kakani RamldquoFinancial Accounting for ManagementrdquoTata McGraw-Hill New Delhi
5 Shukla MC Grewal TS and Gupta SC ldquoAdvance Accountsrdquo Sultan Chand ampSons New Delhi
Note The latest editions of the books should be followed
11Bachelor of Business Administration (Semester-I)
BBA-104 BUSINESS ORGANISATION amp SYSTEMS
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction to Business and Commerce Meaning and definition of business Objectives ofbusiness Essentials of a successful business Scope of business Business as an economicsystemTrade and aids to trade- Meaning scope functions and evolution of commerce amp industryIndustrial Revolution-its effects Industrialization in India
Section BForms of Business Organization Sole-proprietorship Partnership Joint stock CompanyCooperative Society Public Utilities Selection of a suitable form of organization Classificationbased on Business UnitSetting up a New Enterprise Promotion of a business Business size and location decisionsvarious factors to be considered for starting a new unit Problems in starting a new business
Section CBusiness and Society Changing Concepts and Objectives of Business Business ethics Socialresponsibilities of business Manager and his environment external and internalDomestic amp Foreign Trade Import export trade procedure amp their organization
Section DOrganization of wholesale amp retail trade - Recent trends in wholesale amp retailing Malls andSuper Markets ndash their effect on economyStock Exchange Definition and Meaning Importance FunctionsDealers
12Bachelor of Business Administration (Semester-I)
Suggested Readings1 Kaul Vijay Kumar ldquoBusiness Organization and Management Text and Casesrdquo Pearson
Education New Delhi
2 Singla RK ldquoBusiness Organization and Managementrdquo VK (India) Enterprises New
Delhi
3 Daft Richard L Daft J Murphy H amp Willmott ldquoOrganization Theory and Designrdquo
Cengage Learning EMEA New Delhi
4 Fernando AC ldquoBusiness Environmentrdquo Pearson Education New Delhi
5 Archie B Carroll Ann K Buchholtz ldquoBusiness amp Society Ethics Sustainability and
Stakeholder Managementrdquo Cengage Learning New Delhi
Note The latest editions of the books should be followed
13Bachelor of Business Administration (Semester-I)
BBA-105 MANAGERIAL ECONOMICS- I
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION ATheory of Demand Meaning of demand and its types Law of demand Price elasticity of demand
and its measurement
Consumerrsquos Behaviour Utility approach Brief outline of law of diminishing marginal utility and
law of equi-marginal utility
SECTION BIndifference Curve Approach Consumer equilibrium Income Price and Substitution effect
Revealed Preference Approach
Theory of Supply Concept and law of supply factors affecting supply
SECTION CTheory of Production Law of variable proportion total average and marginal physical product
Law of Returns to scale Economies and diseconomies of scale
Theory of Cost Short and Long period costs Concept of total cost Marginal and Average cost
Theory of cost in short-run and long-run Concept of revenue Total Revenue Average Revenue
Relationship between Average and Marginal Revenue and Price elasticity of demand
SECTION DPricing Under Various Market Conditions Perfect Competition - Equilibrium of Firm and
Industry under Perfect Competition Monopoly - Price determination under Monopoly Monopolistic
Competition - Price and Output determination under Monopolistic Competition
14Bachelor of Business Administration (Semester-I)
Suggested Readings
1 Koutosoyiannis A ldquoModern Micro Economicsrdquo Palgrave Macmillan
2 Dwivedi DNldquoMicroeconomics Theory and Applicationsrdquo Pearson Education New
Delhi
3 Gravelle H and Rees R ldquoMicroeconomicsrdquo Pearson Education New Delhi
4 Ahuja HL ldquoAdvanced Economic theory Microeconomic Analysisrdquo
S Chand amp Company Ltd New Delhi
5 Mithani DM ldquoManagerial Economicsrdquo Himalaya Publishing House New Delhi
Note The latest editions of the books should be followed
15Bachelor of Business Administration (Semester-I)
BBA-106 COMPUTER APPLICATIONS FOR BUSINES- I
Time 3 Hours Total Marks 50Theory 35
Practical 15Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION AComputer Fundamentals Definition of computer Components of a computer systemBrief history of evolution of computers and generation of computersInternal and External Memory Storage RAM ROM PROM EPROM Commonly used
InputoutputMemory storage devices Punched Card VDU CRT Differencebetween Hardware amp Software Types of software system Software amp Applicationsoftware Interpreter
SECTION BOperating System Definition Types of operating on the Basis of processing Introduction tovarious types of operating system such as windows amp DOS Overview and Anatomy ofwindows Working with files and folder in windowsBasic Commands of Internal amp External commands in DOS
SECTION CMS-Word Overview Creating Saving Opening Importing Exporting amp Inserting filesFormatting pages paragraphs and sections Indents and outdates Creating lists and numberingHeading Styles Fonts and size editing positioning amp viewing text Finding amp replacing textinserting page breaks page numbers book marks symbols amp dates Using tabs and tablesHeader Footer amp Printings
SECTION DMS-Excel Worksheet overview Entering information Worksheet Opening and savingworkbook Formatting number and texts Protecting cells Producing Charges and printingoperations graphsMS-Power Point Presentation Basics Menus amp Toolbars Opening amp Saving amp existingpresentation creating amp Saving a presentation using auto content wizard Design TemplateBlank Presentation The slides sorter view Insert slides from another presentation Insertingpictures and graphics Slide show printing slides
16Bachelor of Business Administration (Semester-I)
Suggested Readings
1 Peter Norton ldquoIntroduction to Computersrdquo McGraw-Hil New Delhi
2 Sanjay Sexana ldquoA First Course in Computersrdquo Vikas Publishing House New Delhi
3 Rajaraman V ldquoFundamental of Computersrdquo Prentice Hal India New Delhi
4 Srivastava SS ldquoMS-Oficerdquo Firewal Media New Delhi
5 Alexis Loeon and Matheus Leon ldquoIntroduction to Computers with MS-Ofice 200rdquo TataMcGraw-Hil New Delhi
Note The latest editons of the boks should be folowed
17Bachelor of Business Administration (Semester-I)
BBA-107 BUSINESS COMMUNICATION
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ABusiness Communication ndash Meaning amp Importance Communication purpose processelements barriers to communication and conditions for successful communication Forms ofCommunication basic models of communication 7Cs of effective business communicationOrganizational Communication Importance of Communication in Management Formal andInformal Communication Internal and external communication
Section BPresentation Skills Presentation on any chosen topic Oral presentations Principles of oralpresentations factors affecting presentationsBusiness Etiquette Understanding etiquette Cross-cultural etiquette Business manners
Business to business etiquette
Section CInternal Correspondence Memos Circulars Notices Office ordersCorrespondence with banks-Regarding overdrafts cash credits loans Drafting of salesletters circulars preparation of sales reportsCustomersrsquo correspondence - Complaints Regarding dues follow up letters
Section DSecretarial Correspondence -Correspondence with shareholders debenture holders regardingdividend interest transfer-transmission Communicating with statutory authorities and bodieslike Stock exchange RBI SEBIPreparation of resume Job application Drafting of interview letters call letters finalappointment orders
18Bachelor of Business Administration (Semester-I)
Suggested Readings
1 Taylor S and Chandra V ldquoCommunication for Business A Practical Approachrdquo Fourth
Edition 2011 Pearson Education
2 Bovee C and Thill J ldquoBusiness Communication Todayrdquo 2011 Prentice Hall
3 Sethi A and Adhikari B ldquoBusiness Communicationrdquo 2009 McGraw Hill Education
4 Kaul A ldquoBusiness Communicationrdquo 2004 Prentice Hall of India New Delhi
5 Dulek R and Fielden J ldquoPrinciples of Business Communicationrdquo 1990 Macmillan
Publishing Co New York
6 Rodriques MV (2003) ldquoEffective Business Communicationrdquo 13th Edition
7 Doshi SR (2008) ldquoBusiness Communication amp ManagementndashMethods amp Techniquesrdquo
8 Herata A Murphy Charles E Peck (1981) 3rd Edition ldquoEffective Business
Communicationrdquo Tata McGraw Hill Publishing Co Ltd
Note The latest Editions of the books should be followed
19Bachelor of Business Administration (Semester-I)
Drug Abuse Problem Management and Prevention
PROBLEM OF DRUG ABUSETime 3 Hours Max Marks 50
Instructions for the Paper Setters-
Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION ndash AMeaning of Drug AbuseMeaning Nature and Extent of Drug Abuse in India and Punjab
SECTION ndash BConsequences of Drug Abuse for
Individual Education Employment IncomeFamily ViolenceSociety CrimeNation Law and Order problem
SECTION ndash CManagement of Drug AbuseMedical Management Medication for treatment and to reduce withdrawal effects
SECTION ndash DPsychiatric Management Counselling Behavioural and Cognitive therapySocial Management Family Group therapy and Environmental Intervention
References
1 Ahuja Ram (2003) Social Problems in India Rawat Publication Jaipur2 Extent Pattern and Trend of Drug Use in India Ministry of Social Justice and
Empowerment Government of India 20043 Inciardi JA 1981 The Drug Crime Connection Beverly Hills Sage Publications4 Kapoor T (1985) Drug epidemic among Indian Youth New Delhi Mittal Pub5 Kessel Neil and Henry Walton 1982 Alcohalism Harmond Worth Penguin Books6 Modi Ishwar and Modi Shalini (1997) Drugs Addiction and Prevention Jaipur Rawat
Publication7 National Household Survey of Alcohol and Drug abuse (2003) New Delhi Clinical
Epidemiological Unit All India Institute of Medical Sciences 2004
20Bachelor of Business Administration (Semester-I)
8 Ross Coomber and Others 2013 Key Concept in Drugs and Society New Delhi SagePublications
9 Sain Bhim 1991 Drug Addiction Alcoholism Smoking obscenity New Delhi MittalPublications
10 Sandhu Ranvinder Singh 2009 Drug Addiction in Punjab A Sociological Study AmritsarGuru Nanak Dev University
11 Singh Chandra Paul 2000 Alcohol and Dependence among Industrial Workers DelhiShipra
12 Sussman S and Ames SL (2008) Drug Abuse Concepts Prevention and CessationCambridge University Press
13 Verma PS 2017 ldquoPunjabrsquos Drug Problem Contours and Charactersticsrdquo Economic andPolitical Weekly Vol LII No 3 PP 40-43
14 World Drug Report 2016 United Nations office of Drug and Crime15 World Drug Report 2017 United Nations office of Drug and Crime
21Bachelor of Business Administration (Semester ndash II)
BBA-201 ENGLISH (COMPULSORY)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-
Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four
Sections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates are
required to attempt five questions selecting at least one question from each Section The fifth
question may be attempted from any Section
Texts Prescribed1 Tales of Life (Guru Nanak Dev University Amritsar) Stories at Sr No 7 9 10 11 122 Prose for Young Learners (Guru Nanak Dev University Amritsar) Essays at
Sr No 7 8 9 10 113 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP (Units 49-97)
The syllabus is divided in four sections as mentioned below
SECTIONndashA
English Grammar in Use 4th Edition by Raymond Murphy CUP (Units 49-81)
SECTIONndashB
Personal letter Writing and English Grammar in Use (Units 82-97)
SECTIONndashC
Tales of Life (Guru Nanak Dev University Amritsar) 7 9 10 11 12
SECTIONndashD
Prose for Young Learners (Fourth Edition) by Raymond Murphy CUP 7 8 9 10 and 11
22Bachelor of Business Administration (Semester ndash II)
BBA-202 gzikph (bkiawh)
wKL 3 xzN e[b nzeL 50
gkm-eqw ns gkm-g[seK
ਸਕਸ਼ਨ - ਏd ozr (ejkDh Gkr) (zgkH jofizdo fzx fY`b_ ns gqhsw fzx orXhnk)r[o BkBe dt BhtofNh nzfwqso( ਿਵਸ਼ਾ-ਵਸਤਸਾਰਲਖਕ ਦਾ ਜੀਵਨ ਤ ਰਚਨਾ)
ਸਕਸ਼ਨ - ਬੀzko dhnK gqf`X jshnK (ihtBh BzL 10 s_ 18 s`e)(zgkH fgqzH sik fzx joBkw fzx Fkw)gzikph kfjs gqekFB nzfwqso(ਿਵਸ਼ਾਸਾਰਨਾਇਕ ਿਬਬ)
ਸਕਸ਼ਨ - ਸੀ(T) Fpd-pDso ns Fpd-ouBk L gfoGkFk w[Yb zebg(n) Fpd FqDhnK
ਸਕਸ਼ਨ - ਡੀ(T) dsoh fu`mh g`so(n) w[jkto ns nykD
nze-tzv ns gohfyne bJh jdkfJsK
1H gqFB g`so d uko Gkr jDr jo Gkr ftu_ d gqFB g[`S ikDr2H ftfdnkoEh B e[`b gzi gqFB eoB jB jo Gkr ftu_ fJe gqFB bkwh
j gzitK gqFB fe th Gkr ftu_ ehsk ik edk j3H joe gqFB d pokpo nze jB4H ggo N eoB tkbk ieo ukj sK gqFBK dh tzv n`r_ t`X s_ t`X uko
T[g-gqFBK ftu eo edk j
23Bachelor of Business Administration (Semester ndash II)
BBA-202 w[ZYbh gzikph(In lieu of Compulsory Punjabi)
smW 3 GMty kul AMk 50gkm-eqw
eFB-J
Fpd FqDhnK L gSkD ns tos_(BKt gVBKt fefonk ftFFD fefonk ftFFD pzXe ie ns ftfwe)
eFB-ph
gzikph tke pDso L w[Ybh ikD-gSkD(T) kXkoB tke z[es tke ns fwFos tke (gSkD ns tos_)(n) fpnkBhnk tke gqFBtkue tke ns j[ewh tke (gSkD ns tos_)
eFB-h
goQk ouBkzyg ouBk
eFB-vh
fu`mh g`so (xob ns dsoh)nykD ns w[jkto
nze-tzv ns gohfyne bJh jdkfJsK
1H gqFB gso d uko Gkr jDr jo Gkr ftu_ d gqFB g[S ikDr2H ftfdnkoEh B e[b gzi gqFB eoB jB jo Gkr ftu_ fJe gqFB bkwh j
gzitK gqFB fe th Gkr ftu_ ehsk ik edk j3H joe gqFB d pokpo nze jB4H ggo `N eoB tkbk ieo ukj sK gqFBK dh tzv nr_ t`X s_ tX uko T[g-gqFBK
ftu eo edk j
24Bachelor of Business Administration (Semester ndash II)
Punjab History amp Culture (C 320 to 1000 B C)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section A1 Alexanderrsquos Invasion and its Impact2 Punjab under Chandragupta Maurya and Ashoka
Section B3 The Kushans and their Contribution to the Punjab4 The Panjab under the Gupta Empire
Section C5 The Punjab under the Vardhana Emperors6 Socio-cultural History of Punjab from 7th to 1000 AD
Section D7 Development of languages and Education with Special reference to Taxila8 Development of Art amp Architecture
Suggested Readings1 L M Joshi (ed) History and Culture of the Punjab Art-I Punjabi University Patiala
1989 (3rd edition)2 LM Joshi and Fauja Singh (ed) History of Punjab VolI Punjabi University Patiala
19773 Budha Parkash Glimpses of Ancient Punjab Patiala 19834 BN Sharma Life in Northern India Delhi 1966
25Bachelor of Business Administration (Semester ndash II)
BBA-203 BUSINESS LAWSTime 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION ALaw of Contract (1872) Nature of contract Classification Offer and acceptance Capacity ofparties to contract Free consent Consideration
SECTION BLaw of Contract Legality of object Agreement declared void Performance of contractDischarge of contract Remedies for contract of contractSales of Goods Act (1930) Formation of contracts of sale Goods and their classificationprice conditions and warranties
SECTION CSales of Goods Act Transfer of property in goods Performance of the contact of salesUnpaid seller and his rights sale by auction Hire purchase agreementThe Consumer Protection Act (1886) Definition of consumer Features Grievance regressedmachinery
SECTION DNegotiable Instruments Act (1881) Definition of negotiable instruments FeaturesPromissory note Bill of Exchange Cheque Holder and holder in the due courseCrossing of a cheque types of crossing Negotiation Dishonour and discharge of negotiableinstrument
Suggested Readings1 Singh Avtar ldquoThe Principles of Mercantile Lawrdquo Eastern Book Company Lucknow2 Kapoor ND ldquoBusiness Lawrdquo Sultan Chand amp Sons New Delhi3 Tulsian PC ldquoBusiness Lawrdquo Tata McGraw Hill New Delhi4 Usa Tbp Usa ldquoIndian Business Lawrdquo International Business Publications USA
Note The latest editions of the books should be followed
26Bachelor of Business Administration (Semester ndash II)
BBA-204 PRINCIPLES OF MANAGEMENTTime 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Objective To provide a basis of understanding to the students with reference to working ofbusiness organization through the process of management
SECTION AManagement Meaning and definition nature purpose scope importance and functionsManagement as art science and profession Management as a social system Concept ofmanagement administration and organization Principles of management ScientificManagementEvolution of Management Thought Contribution of FW Taylor Henri Fayol Elton MayoChester Barnard amp Peter Drucker to the management thought Various approaches tomanagement (ie Schools of Management Thought) Indian management thoughtManagement Techniques Management by Objective Meaning Process Benefits AndWeaknesses
SECTION BPlanning Meaning Significance Types of plans Nature Elements Objectives PoliciesRules Procedure Strategy Decision MakingOrganizing Meaning Nature and Purpose of organization Theories of organization principlesof organization Forms of organization Line Functional and Line and Staff Formal andinformal organization Delegation Span of Management Factors determining effective span
SECTION CDepartmentation Definition Departmentation by function Territory ProductserviceCustomer group and matrix organization Decentralisation and DepartmentationAuthority Definition types responsibility and accountability delegation definition steps indelegation obstacles to delegation and their elimination decentralization vs centralizationdeterminants of effective decentralization
SECTION DStaffing Meaning nature and functions of HRM Manpower management factors affectingstaffing Recruitment Selection Training and Development Performance appraisal need andprocessDirecting Motivation Meaning Nature Importance Types Theories of MotivationMc Gregorrsquos Maslow and Herzberg Leadership Meaning Nature Styles Managerial gridLikert system Theories Trait Behavioural Situational and FollowersCoordination Principles and Techniques Difference between coordination and cooperationControlling Meaning nature importance scope principles prerequisites steps limitationsand techniques
27Bachelor of Business Administration (Semester ndash II)
Suggested Readings
1 Robbins SP amp Coulter MK ldquoManagementrdquo Pearson Education Inc New Delhi
2 Gupta Meenakshi ldquoPrinciples of Managementrdquo PHI Learning Pvt Ltd New Delhi
3 Koontz H Weihrich H amp Aryasri AR ldquoEssentials of Managementrdquo
Tata McGraw-Hill New Delhi
4 Aswathapa K ldquoEssential of Business Administrationrdquo Himalaya Publishing HouseMumbai
Note The latest editions of the books should be followed
28Bachelor of Business Administration (Semester ndash II)
BBA-205 MANAGERIAL ECONOMICS-IITime 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Objective To provide a basis of understanding macroeconomics concepts
SECTION AMacroeconomics Meaning nature and scope Basic concepts Stock and flow variables staticcomparative static and dynamic analysisNational Income Concept and Importance of National Income Gross and Net NationalProduct Gross and Net Domestic Product Personal Income and Disposable IncomeMeasurement of National Income Income Output and Expenditure Method Problems inMeasurement of National Income
SECTION BConsumption Function Meaning and Nature Deterimants and Measures to raise Propensity toConsume Keynes Psychological Law of Consumption- Meaning Properties and Implications
SECTION CInvestment Classical Theory of Investmaent Keynesian Theory of Investment AcceleratorTheory of InvestmentKeynesian Economics Theory of Money Saving and Investment FunctionMultiplier Static and Dynamic Analysis Balanced Budget Multiplier EmploymentMultiplier
SECTION DBusiness Cycle Keynesrsquos Theory of Trade Cycle Kaldorrsquos Theory of Trade Cycle HicksrsquoTheory of Trade Cycle Samuelsonrsquos Theory of Trade CycleInflation Meaning Types Theories Causes effects and Context
29Bachelor of Business Administration (Semester ndash II)
Suggested Readings
1 Ackley G ldquoMacroeconomics Theory and Policyrdquo Macmillan New York
2 Shapiro E ldquoMacroeconomic Analysisrdquo Galgotia Publication New Delhi
3 Gppdwin Neva J A Nelson amp J Harris ldquoMacroeconomics in Contextrdquo PHI Learining Pvt
Ltd New Delhi
4 Dornbusch R S Ficher amp R Startz ldquoMacro Economicsrdquo Tata McGraw Hill Publishing
Company Ltd New Delhi
5 Agarwal Vanita ldquoMacroeconomics Theory and Policyrdquo Pearson Education New Delhi
Note The latest editions of the books should be followed
30Bachelor of Business Administration (Semester ndash II)
BBA-206 COMPUTER BASED ACCOUNTING SYSTEMTime 3 Hour M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION AComputerized Accounting - Meaning need Concepts of Accounting groups Hierarchy ofaccounts Codification in accountingAccounting package - Setting up an accounting entity Creation of groups and accountsDesigning and creating vouchers Data Entry operations using the vouchers Processing forreports to prepare ledger accounts trial balance and balance sheet
SECTION BDatabase Design for Accounting
Identifying and appreciating the data content in accounting transactions overview of databaseconcepts ER model creating and implementing RDM for Financial Accounting SQL toretrieve data and generate accounting information
SECTION C
Documenting transactions using vouchers System of vouchers and database design foraccounting Storing and maintain transaction dataTallyFinancial Accounting Packages Preparation and online finalization of accounts on Tally ERP90 Introduction of Tally ERP 90 Phases of Implementation Aides for implementationAccounts Management (Using Tally ERP 90 Software Package)
SECTION DAccounts Masters Accounts Transaction Accounts Reports Preparation and Compilation ofcomplete balance sheet of any IndustriesOrganization Firms(The mentioned versions of Tally must be replaced with latest available version)
Suggested Readings1 Hall JA ldquoAccounting Information Systemrdquo South Western College Publishing2 Gelinas Ultric J and Steve G Suffon ldquoAccounting Information System South Western
Thomson Learning3 ldquoTally- ERP 9 Simple Steps of Learningrdquo Kogent LearningNote The latest editions of the books should be followed
31Bachelor of Business Administration (Semester ndash II)
BBA- 207 FUNDAMENTALS OF BANKINGTime 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION ACommercial BanksmdashIntroduction evolution nature functions importance and servicesprovided by commercial banks
Types of Banks-Commercial Bank Regional Rural Banks Foreign Banks Cooperative BanksPublic bank and Private bank difference between public and private banks
SECTION BCentral Bankmdashmeaning and functions Techniques of credit control mechanism of CreditCreation
Practical Aspect of Banking- Negotiable Instrumentsmdash Cheques bills of exchange andpromissory notes endorsements difference between cheques and bills of exchange
SECTION CCustomerrsquos Pass Book-Entries in Pass Book Effects of errors favourable to the Banker andCustomer
Clearing House System
SECTION DSystems of Banking- Group and Chain Banking Unit and Branch Banking Investment Bankingand Mixed Banking
32Bachelor of Business Administration (Semester ndash II)
Suggested Readings
1 Sundharam Varsheney ldquoBanking Theory Law amp Practicerdquo Sultan Chand amp Co
2 Shekhar KC Shekhar Lekshmy ldquoBanking Theory and Practicerdquo Vikas PublishingHouse
3 Sethi Jyotsana Bhatia Nishwan ldquoElements of Banking and Insurancerdquo PHI LearningPrivate Limited New Delhi
4 wwwrbiorg
Note The latest editions of the books should be followed
33Bachelor of Business Administration (Semester ndash II)
Drug Abuse Problem Management and Prevention
DRUG ABUSE MANAGEMENT AND PREVENTIONTime 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION ndash APrevention of Drug abuseRole of family Parent child relationship Family support Supervision Shaping values ActiveScrutiny
SECTION ndash BSchool Counselling Teacher as role-model Parent-teacher-Health Professional CoordinationRandom testing on students
SECTION ndash CControlling Drug AbuseMedia Restraint on advertisements of drugs advertisements on bad effects of drugs Publicityand media Campaigns against drug abuse Educational and awareness program
SECTION ndash DLegislation NDPs act Statutory warnings Policing of Borders Checking SupplySmuggling ofDrugs Strict enforcement of laws Time bound trials
References
1 Ahuja Ram (2003) Social Problems in India Rawat Publication Jaipur
2 Extent Pattern and Trend of Drug Use in India Ministry of Social Justice and
Empowerment Government of India 2004
3 Inciardi JA 1981 The Drug Crime Connection Beverly Hills Sage Publications
4 Kapoor T (1985) Drug epidemic among Indian Youth New Delhi Mittal Pub
5 Kessel Neil and Henry Walton 1982 Alcohalism Harmond Worth Penguin Books
6 Modi Ishwar and Modi Shalini (1997) Drugs Addiction and Prevention Jaipur Rawat
Publication
7 National Household Survey of Alcohol and Drug abuse (2003) New Delhi Clinical
Epidemiological Unit All India Institute of Medical Sciences 2004
8 Ross Coomber and Others 2013 Key Concept in Drugs and Society New Delhi Sage
Publications
34Bachelor of Business Administration (Semester ndash II)
9 Sain Bhim 1991 Drug Addiction Alcoholism Smoking obscenity New Delhi Mittal
Publications
10 Sandhu Ranvinder Singh 2009 Drug Addiction in Punjab A Sociological Study Amritsar
Guru Nanak Dev University
11 Singh Chandra Paul 2000 Alcohol and Dependence among Industrial Workers Delhi
Shipra
12 Sussman S and Ames SL (2008) Drug Abuse Concepts Prevention and Cessation
Cambridge University Press
13 Verma PS 2017 ldquoPunjabrsquos Drug Problem Contours and Charactersticsrdquo Economic and
Political Weekly Vol LII No 3 PP 40-43
14 World Drug Report 2016 United Nations office of Drug and Crime
15 World Drug Report 2017 United Nations office of Drug and Crime
35Bachelor of Business Administration Semester-III
BBA-301 ENGLISH (COMPULSORY)
Time 3 Hours Max Marks 50
Important Note The textbook Making Connections (3rd edition) is significantly different fromits 2nd edition The third edition (by Kenneth J Pakenham Jo EcEntire Jessica Williams) is to befollowed for this course
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed1 Making Connections by Kenneth J Pakenham Jo McEntire Jessica Williams 3rd Edition
CUP2 Moments in Time An Anthology of Poems GNDU Amritsar3 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP
Syllabus is divided into four sections as mentioned below
Section AEnglish Grammar in Use (Fourth Edition) by Raymond Murphy CUP Units 98-130
Section BEssay writing and English Grammar in Use Units 131-145
Section CMoments in Time Poems at Sr No 1-6
Section DMaking Connections by Kenneth J Pakenham 3rd Edn CUP Unit-I (Global Health) and Unit-II(Multicultural Societies)
36Bachelor of Business Administration Semester-III
BBA-302 gzikph (bkwh)
wK fszB xzN e[b nze L 50nze-tzv ns gohfyne bJh jdkfJsK
1H gqFB g`so d uko Gkr jDr jo Gkr ftu d gqFB g[S ikDr2H ftfdnkoEh B e[`b gzi gqFB eoB jB jo Gkr ftu_ fJe gqFB bkwh
j gzitK gqFB fe th Gkr ftu_ ehsk ik edk j3H joe gqFB d d nze jB4H ggo N eoB tkbk ieo ukj sK gqFBK dh tzv n`r_ t`X s_ t`X uko
T[g-gqFBK ftu eo edk j
gkm-eqw ns gkm-g[seK
ਸਕਸ਼ਨ - ਏnkX[fBe gzikph tkose (zgkH vkH r[opuB fzx skfbp)gzikph kfjs gqekFB nzfwqso(ਿਵਸ਼ਾ-ਵਸਤਸਾਰਕਲਾ ਪਖ)
ਸਕਸ਼ਨ - ਬੀuDt_ gzikph fJeKrh (fJeKrh zrqfj)zgkH vkH ofwzdo eo esoh nAv zBi nzfwqso
1H [jkr nkJhHhHBzdk2H BtK ukBD jouoB fzx3H nzBQ fBFkBuh niwo nby4H nowkB ifszdo pokV5H ukphnK nkswihs fzx6H fw`Nh dk pktk gkbh G[fgzdo7H `XoK etb Xkbhtkbftak ts$gkso fusoB$ozr wzu d gZy sA
ਸਕਸ਼ਨ - ਸੀ(T) zyg ouBk (gqh)(n) fd`s goQ ftu_ nF[`X Fpd iVK ~ F[`X eoBk
ਸਕਸ਼ਨ - ਡੀwb ftnkeoBe fJekJhnK L gfoGkFk ns tzBrhnK(GktzF Fpd tkezF T[g-tke ns tke)
37Bachelor of Business Administration Semester-III
BBA-302 mu~FlI pMjwbI(In lieu of Compulsory Punjabi)
pwT-kRm
smW iqMn GMty kul AMk 50AMk-vMf Aqy prIiKAk leI hdwieqW
1 pRSn p`qr dy cwr Bwg hoxgy[ hr Bwg iv`coN do pRSn pu`Cy jwxgy[2 ividAwrQI ny ku`l pMj pRSn krny hn[ hr Bwg iv`coN iek pRSn lwzmI hY[ pMjvW
pRSn iksy vI Bwg iv`coN kIqw jw skdw hY[3 hryk pRSn dy brwbr AMk hn[4 pypr sY`t krn vwlw jykr cwhy qW pRSnW dI vMf A`goN v`D qoN v`D cwr aup-pRSnW ivc
kr skdw hY[
pwT-kRm
sYkSn-eyivAwkrxk iekweIAW dI pCwx Aqy vrqoN vwkMS aupvwk Aqy vwk
sYkSn-bI
gok ouBkfu`mh g`sosYkSn-sI
nykD ns w[jkto
sYkSn-fI
pYrw ADwirq pRSnsMKyp rcnw
38Bachelor of Business Administration Semester-III
Punjab History amp Culture (From 1000 to 1605 A D)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section A1 Society and Culture of Punjab during the Turko-Afghan rule2 The Punjab under the Mughals
Section B3 Bhakti movement and its impact on Society of Punjab4 Sufism in Punjab with special reference to Baba Farid
Section-C5 Guru Nanak-Life and travels6 Teachings of Guru Nanak Concept of Sangat Pangat and dharmsal
Section-D7 Contribution of Guru Angad Dev Guru Amar Das and Guru Ram Das8 Compilation of Adi Granth and martyadom of Guru Arjun Dev
Suggested Readings
1 Chopra PN Puri BN amp Das MN(1974) A Social Cultural amp Economic Historyof India Vol II New Delhi Macmillan India
2 Grewal JS (1994) The Sikhs of the Punjab Cambridge University Press New Delhi3 Singh Fauja (1972) A History of the Sikhs Vol II I Patiala Punjabi University4 Singh Kushwant (2011) A History of the Sikhs- Vol I (1469-1839) New Delhi
Oxford University Press5 SinghKirpal (1990) History and Culture of the Punjab-Part II (Medieval Period)
Patiala Publication Bureau Punjabi University
39Bachelor of Business Administration Semester-III
BBA-303 STATISTICS FOR BUSINESS
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AMatrix Algebra Types of matrices basic operations of matrices determinant of a matrix andits properties rank and inverse of a matrix solution of simultaneous linear equations ndashCramerrsquos rule and matrix inversion method application of matrices
Section BIntroduction and Methods of Presentation of Statistical Information Collection and Presentationof Data Frequency distribution Concept of sampling and sampling DesignsMeasures of Central Tendency- Mean Median Mode Measure of dispersion Range quartiledeviation Average deviation and Standard deviation
Section CSimple Correlation and Regression Analysis Assumptions Pearsons product moment andSpearmenrsquos rank correlation method least squares technique properties of correlations andregression coefficients Time Series Analysis Trend analysis using moving average and regression analysis seasonalcyclic and regular fluctuations Index number construction of unweighted and weighted indexnumbers quantity Index
Section DElementary Probability Theory Deterministic and nonndashdeterministic experiments differenttypes of events a priori and empirical definition of probabilityConditional probability laws of addition and multiplication of probabilityproperties of binomial Poisson and normal distributions
Suggested Readings1 Chiang AC ldquoFundamental Methods of Mathematical Economicsrdquo McGraw Hill
Kogakusha2 Hopfe MM Mathematics ndash ldquoFoundations for Business Science
Research Associationrdquo3 Mizrahi A and Sullivan M ldquoMathematics for Business and Social Sciencesrdquo
John Wiley and Sons4 Raghawachari M ldquoMathematics for Management ndash An Introductionrdquo
Tata McGraw Hill New Delhi5 Webber JE ldquoMathematical Analysis Business and Economic Applicationsrdquo
Harper amp Row6 Yamuna T ldquoMathematics for Economics ndash An Elements Surveyrdquo
Prentice Hall of India PvtLtd New Delhi7 Chou Y ldquoStatistical Analysisrdquo Holt Rinehart and Winston New York8 Croxton FE Cowden DJ and Klien S ldquoApplied General Statisticsrdquo
Prentice Hall of India Pvt Ltd9 Karmel PH and Polar KM ldquoApplied Statistics for Economistsrdquo Pitman London10 Wetherill GB ldquoElementary Statistical Methodsrdquo Chapman and Hall London
Note The latest editions of the books should be followed
40Bachelor of Business Administration Semester-III
BBA-304 FUNDAMENTALS OF HUMAN RESOURCE MANAGEMENT
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AHuman Resource Management (HRM) Nature Scope Objectives and Functions of HRMEvolution of HRM Changing Trends in HRMStatus and competencies of HR managerHuman Resource Planning (HRP) Concept Need and Importance of HRP Factors affectingHRP Human Resource Planning ProcessJob Analysis Meaning and Objective Process Methods of Collecting job data Uses of Job
Analysis Problems of Job AnalysisSection B
Recruitment and Selection Meaning and Factors governing Recruitment RecruitmentSources and Techniques Meaning and Process of Selection Problems associated withRecruitment and SelectionEmployee Retention Meaning Factors Responsible for High Employee Turnover EmployeeRetention Strategies
Section CHR Training and Development Concept and Need Process of Training andDevelopment Programme - Identification of Training and Development Needs ObjectivesStrategy amp Designing of Training and Development Implementation and Methods of TrainingProgramme and Levels of Training EvaluationPerformance Appraisal Meaning Purpose Essentials of Effective Performance AppraisalSystem Various Components of Performance Appraisal Methods and Techniques ofPerformance Appraisal
Section DManaging Compensation and Employee Remuneration Concept Objectives Componentsof Employee Remuneration Factors Influencing Employee Remuneration Challenges ofRemuneration Incenive plans fringe benefits employee health and safety and employeegrievance systemJob Evaluation Meaning Process and Methods of Job Evaluation
41Bachelor of Business Administration Semester-III
Suggested Readings
1 Dessler Gary ldquoHuman Resource Managementrdquo New Delhi Pearson Education Asia
2 Durai Pravin ldquoHuman Resource Managementrdquo New Delhi Pearson
3 Noe Raymond A Hollenbeck John R Gerhart Barry Wright Patrick M ldquoHuman
Resource Management Gaining a Competitive Advantagerdquo New Delhi McGraw-Hill
4 Mathis Robert L and Jackson John H ldquoHuman Resource Managementrdquo New Delhi
Thomson Publishing
5 Gomez Mejia Balkin Cardy ldquoManaging Human Resourcesrdquo New Delhi Pearson
Education
6 Aswathappa K ldquoHuman Resource Managementrdquo Text and Cases New Delhi Tata
McGraw ndash Hill
7 Snell Scott and Bohlander George ldquoHuman Resource Managementrdquo New Delhi
Cengage Learning
Note The latest editions of the books should be followed
42Bachelor of Business Administration Semester-III
BBA-305 FUNDAMENTALS OF MARKETING MANAGEMENT
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AMarketing Concepts Philosophies and Importance Scope of Marketing the selling conceptthe Marketing concept Components of a modern marketing information system MarketingIntelligenceAnalyzing the Microenvironment Needs and Trends The Demographic EnvironmentEconomic Social-Cultural and Natural Technological Political-Legal Environment
Section BThe Buying Decision Process The Five Stage Model Levels of Marketing SegmentationBases for segmenting consumer markets Market Targeting Bases for segmenting businessmarketsProduct Life Cycle Marketing Strategies - Introduction stage and the Pioneer advantageGrowth Maturity and Declining Stage
Section CProduct Characteristics and Classifications Product levels The Customer value hierarchyProduct Classification DifferentiationPackaging Labeling Branding Understanding Pricing Setting the Price
Section DMarketing Communications-Advertising - Evolution Definition Features Importance Advertising and Publicity
Functions of advertising Advertising media advertising copy Objections against advertisingSales Promotions Direct Marketing Personnel Selling Interactive Marketing and Word ofMouth marketing and Channels of distributions
43Bachelor of Business Administration Semester-III
Suggested Readings
1 Kotler Philip Keller Kevin Koshey Abraham and Jha Mithileshwar ldquoMarketing
Management South Asian Perspectiverdquo Pearson Education New Delhi
2 Ramaswamy VS and Namakumari S ldquoMarketing Management Global Perspective
Indian Contextrdquo MacMillan
3 Kurtz David L and Boone Louis E ldquoPrinciples of Marketing Thomson South-Westernrdquo
4 Enis B M ldquoMarketing Classics A Selection of Influential Articlesrdquo New York
McGraw- Hill
5 Saxena Rajan ldquoMarketing Managementrdquo Tata McGraw-Hill New Delhi
Note The latest editions of the books should be followed
44Bachelor of Business Administration Semester-III
BBA-306 INDIAN FINANCIAL SYSTEMTime 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AFinancial System - Functions organisationstructure and an overview of Indian Financial
System
Financial Markets - Functions organisation and types of financial markets SecuritiesContract (Regulations) Rules SEBI (Securities Exchange Board of India)
Section BAn Overview of Primary and Secondary Market Money Market Organisation amp RBI (Role and
functions)
Non Banking financial companies
Section CMutual Funds - Its Introduction and guidelines schemes and products
IRDA Act of Insurance Companies
Section DAn Introduction to FIIrsquos and FDIrsquos and is importance
Financial AssetsInstruments - An Overview of Capital Market instruments
Suggested Readings-
1 Khan MY ldquoIndian Financial Systemrdquo fifth edition by Tata McGraw Hill PublishingCoLtd
2 Vasant Desai ldquoThe Indian Financial System amp Developmentrdquo Himalaya PublishingHouse
3 DrKRavichandran ldquoMerchant Banking amp Financial Servicesrdquo Himalaya PublishingHouse
4 Bhole LM ldquoIndian Financial Institutions and Marketrdquo Tata McGraw Hill Publishing CoLtd
5 Avadhani VA ldquoCapital Market Managementrdquo Himalaya Publishing House6 SEBI Guidelines Nabhi Publication
Note The latest editions of the books should be followed
45Bachelor of Business Administration Semester-III
BBA 307 MANAGEMENT ACCOUNTING
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AOrigin Concept nature and Scope of Management Accounting Need and Importance ofManagement Accounting Tools amp techniques of Management Accounting LimitationsManagement Accountant duties functions Distinction between management accountingamp Financial Accounting
Section BFinancial statement Analysis- meaning types Comparative Statements Common Size Trendanalysis Introduction of EVATools of Financial Analysis ndash Ratio Analysis (Liquidity Activity Solvency and Profitabilityratios)
Section CFund flow and Cash flow analysisResponsibility Accounting - Meaning features steps types of responsibility centers transferprice meaning methods selection of transfer pricing method
Section DManagement Reporting ndash Importance Needs Types Requirements of good report preparationincluding prewriting and form of final draft Working Capital Management - Meaningimportance need advantages and disadvantages factors affecting working capitalrequirements principles of working capital management Financing of working capitalApproaches for determining working capital mix Trends in financing working capital by banks
Suggested Readings
1 Jain PK and Khan MY ldquoManagement Accountingrdquo Tata Mc Graw Hill Publishing Co LtdNew Delhi
2 Horngren Charles Gary Sundem Stratton William ldquo Introduction to ManagementAccountingrdquo Pearson Education Publishers
3 Jawaharlal ldquoAccounting for Managementrdquo Himalaya Publishing House New Delhi
Note The latest editions of the books should be followed
46Bachelor of Business Administration Semester-IV
BBAndash401 ENGLISH (COMPULSORY)
Time 3 Hours Max Marks 50
Important Note The textbook Making Connections (3rd edition) is significantly different fromits 2nd edition The third edition (by Kenneth J Pakenham Jo EcEntire Jessica Williams) is to befollowed for this course
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed-
1 Making Connections by Kenneth J Pakenham Jo McEntire Jessica Williams 3rd EditionCUP
2 Moments in Time An Anthology of Poems GNDU Amritsar3 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP
Syllabus is divided into four sections as mentioned below
Section AEnglish Grammar in Use (Fourth Edition) by Raymond Murphy CUP Revision of Units 26-3742-48 92- 97 113-120
Section BMoments in Time Poems at Sr No 7-12
Section CMaking Connections by Kenneth J Pakenham 3rd Edn CUP Unit-III (Aspects of Language)and Unit-IV (Sustaining Planet Earth)
Section DEssay type question based on the section ldquoBeyond the readingrdquo from the text MakingConnections
47Bachelor of Business Administration Semester-IV
PUNJABI (COMPULSORY)
BBA-402 gzikph (bkwh)
wK fszB xzN e[b nze L 50
nze-tzv ns gohfyne bJh jdkfJsK
1H gqFB g`so d uko Gkr jDr jo Gkr ftu d gqFB g[S ikDr2H ftfdnkoEh B e[`b gzi gqFB eoB jB jo Gkr ftu_ fJe gqFB bkwh
j gzitK gqFB fe th Gkr ftu_ ehsk ik edk j3H joe gqFB d d nze jB4H ggo N eoB tkbk ieo ukj sK gqFBK dh tzv n`r_ t`X s_ t`X uko
T[g-gqFBK ftu eo edk j
gkm-eqw ns gkm-g[seK
ਸਕਸ਼ਨ - ਏwoh ihtB rkEk (t-ihtBh) L vkH dhtkB fzxesoh bkb n_v zB nfwqso(ਨਾਇਕ ਿਬਬਸਵ ਜੀਵਨੀ ਦ ਤਰ ਤ ਪਰਖਵਾਰਤਕ ਸ਼ਲੀ)
ਸਕਸ਼ਨ - ਬੀਫ਼ਾਸਲ (BkNe) L ifszdo pokVBkBe fzx g[sewkbk nfwqso(ਿਵਸ਼ਾਸਾਰਨਾਟਕ ਕਲਾ)
ਸਕਸ਼ਨ - ਸੀ(T) by ouBk (wkie fGnkukoe fJfsjke ns ftfdne oekoK zpzXh)(n) n]pko ~ fJFfsjko (fB`ih dsoh)
ਸਕਸ਼ਨ - ਡੀftnkeoB(T) Fpd-iVK d fBw(n) r[ow[yh fbgh dhnK ftFsktK
48Bachelor of Business Administration Semester-IV
BCG-102 muFlI pMjwbIpMjwb dw ieiqhws qy s`iBAwcwr
(In Lieu of Punjabi Compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of thefour Sections (A-D) Questions may be subdivided into parts (not exceeding four)Candidates are required to attempt five questions selecting at least one question from eachSection The fifth question may be attempted from any Section
Section-Ais`K Drm dI sQwpnw gurU nwnk dyv jI dw jIvn qy aupdyS (1469-1539)gurU nwnk dyv jI dw jIvn r`b sbMDI ivcwr gurU dw mh`qv is`iKAwvW[ sMgq-pMgq gurg`dI dI sQwpnw ies dw smwj qy pRBwv[
Section-Bis`K pMQ dw ivkws gurU AMgd dyv jI (1539-1522) gurU AMgd dyv jI dwis`K Drm dy ivkws iv`c Xogdwn gurmuKI il`pI[
Section-CgurU Amrdws qoN gurU rwmdws jI q`k (1522-1581) gurU Amrdws jI dw is`KDrm dy ivkws iv`c Xogdwn goieMdvwl swihb dI sQwpnw mMjI pRQw Aqy smwijksuDwr gurU rwmdws jI dw Xogdwn rwmdwspurw dI sQwpnw msMd pRQw[
Section-DgurU Arjn dyv jI dy smyN is`K pMQ dw ivkws (1581-1606) gurU Arjn dyvjI dw Xogdwn hirmMdr swihb dw inrmwx Awid gRMQ swihb dw sMkln gurUArjn dyv jI dI Shwdq qy iesdw mh`qv[
Suggested Readings
1 Kirpal Singh (ed) History and Culture of the Punjab Patiala Part II1990 3rd Edition
2 Fauja Singh (ed) History of the Punjab VolIII Patiala 19873 GS Chabbra The Advanced of the Punjab Vol I4 JS Grewal The Sikhs of the punjab The New Cambridge History of
India Cambridge 19915 Khushwant Singh A History of Sikhs Vol I OUP New Delhi 1990
49Bachelor of Business Administration Semester-IV
Punjab History amp Culture (From 1605 to 1849 AD)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section A1 Politicization of Sikhism under Guru Hargobind2 Martydom of Guru Teg Bahadur
Section-B3 Creation of Khalsa4 Khalsa and its impact on the Punjab
Section-C5 Rise of Banda Bahadur and his achievements6 Rise of Misls
Section-D7 Ranjit Singhrsquos rise to power Civil Military and Land Revenue Administration8 Art and Architecture Fair Festivals and Folk Music in the Punjab during the medieval
periodSuggested Readings1 Chopra PN Puri BN amp Das MN( 1974) A Social Cultural amp Economic History of
India VolII Macmillan India Limited New Delhi2 Grewal JS (1994) The Sikhs of the Punjab Cambridge University Press New Delhi3 Singh Fauja (1972) A History of the Sikhs Vol III Patiala Punjabi University4 Singh Kushwant (2011) A History of the Sikhs- Vol I (1469-1839) New Delhi
Oxford University Press5 SinghKirpal (1990) History and Culture of the Punjab-Part II (Medieval Period)
Patiala Publication Bureau Punjabi University
50Bachelor of Business Administration Semester-IV
BBA-403 FINANCIAL MANAGEMENT
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AFinance amp Financial Management Meaning and nature Financial goal-profit vs wealthmaximization Finance functions-investment Financing Liquidity and dividend decisionsTheories of capitalizationCapital Structure Theories Conceptual framework Determinants Net income approach Netoperating income approach Intermediary approach and MMapproach
Section BCost of Capital Meaning and significance of cost of capital Calculation of cost of debtPreference capital Equity capital and retained earnings Combined cost of capitalSources of finance Long term and short term
Section CCapital Budgeting Nature of investment decisions Investment evaluation criteriaon-discounted cash flow criteria Discounted cash flow criteria Risk analysis in capitalbudgeting Dividend Policies Issues in dividend decisions Forms of dividends Theories of relevance andirrelevance of dividends
Section DOperating and Financial Leverage Measurement of leverages Financial and operatingleverage combined leverageManagement of Working Capital Meaning Significance and types of working capitalApproaches of working capital
51Bachelor of Business Administration Semester-IV
Suggested Readings
1 Berk Jonathan and DeMarzo Peter ldquoFinancial Managementrdquo Person Education Dorling
Kindersley (India) Pvt Ltd
2 Bhattacharya Hrishlkas ldquoWorking Capital Management Strategies and Techniquesrdquo
Prentice Hall New Delhi
3 Brealey Richard A and Stewart C Myers ldquoCorporate Financerdquo McGraw Hill Int Ed
New York
4 Chandra Prasanna ldquoFinancial Managementrdquo Tata McGraw Hill Delhi
5 Hampton John ldquoFinancial Decision Makingrdquo Prentice Hall Delhi
6 Pandey I M ldquoFinancial Managementrdquo Vikas Publishing House Delhi
7 Van Horne JG and JM Wachowicz Jr ldquoFundamentals of Financial Managementrdquo
Prentice-Hall Delhi
8 Van Horne James G ldquoFinancial Management and Policyrdquo Prentice Hall Delhi
9 Khan MY Jain PK ldquoFinancial Managementrdquo Tata McGraw Hill New Delhi
Note The latest editions of the books should be followed
52Bachelor of Business Administration Semester-IV
BBA-404 PRODUCTION AND OPERATIONS MANAGEMENT
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction - Concept of Production amp Operations management Market Analysis
Competitive Priorities and capabilities New Product Design and development Plant location
and Plant layoutScheduling for Manufacturing Systems Production Scheduling Techniques ndash
Sequencing
Economic Batch Quantity with Joint Production Runs Gantt Charts Network Analysis
Section BProductivity Concept and Importance Factors Affecting Productivity Methods to improve
productivity Value Analysis
Work study Methods Analysis ndash Various Charts Principles of Motion Economy Work
Measurement
Section CInventory Management Concept and Classification of Inventory Relevant Costs for
Inventory Decisions- Inventory Control Models Reorder level Lead Time and Safety Stock
Section DSupply Chain Management Concept amp Components of Supply Chain Activities in Supply
Chain Management Logistics Management
Quality Issues Concept of Quality and Total Quality Management Statistical Quality Control
Just in Time Manufacturing Systems
53Bachelor of Business Administration Semester-IV
Suggested Readings
1 B Mahadevan ldquoOperations Management Theory amp Practicerdquo Pearson Education
2 Kanishka Bedi ldquoProduction amp Operations Managementrdquo Oxford Higher Education
3 LJ Krajewski amp LP Ritzman ldquoOperations Management Processes amp Value Chainsrdquo
Pearson Education
4 BS Goel ldquoProduction Operation Managementrdquo
5 Richard B Chase F Robert Jacobs Nicholas J Aquilano and Nitin K Agarwal ldquoOperations
Management ndash For Competitive Advantagerdquo The McGraw Hill Companies
Note The latest editions of the books should be followed
54Bachelor of Business Administration Semester-IV
BBA-405 BUSINESS ENVIRONMENT
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction The Concept Nature and Significance of business environment Influence ofenvironmental factors like economic political legal social technological and Internationalupon business The relationship of various environmental forces on businessThe need for environmental analysis and diagnosisDescription of environmental analysis Techniques for environmental analysis the role ofbusiness manager in analysis and diagnosis of environment
Section BThe process of environmental scanning and its importanceEnvironmental Threats and Opportunity Profile (ETOP) and SWOT analysis of some importantindustriesAspects of Economic Reforms Liberalisation Privatisation Globalisation and its Implicationsfor India
Section CEconomic Planning in India objectives Strategies and Evaluation of Xth plan and Strategy andpriorities of XIth planAnalysis of Current Annual BudgetThe Social responsibility of business social audit businessethics amp corporate governance
Section DDeficit Financing and its implications for the Indian Economy Disinvestment of PublicEnterprises Rationale Objectives and ImplicationsFiscal and Monetary Policy Changes in India Salient Features of FEMA
55Bachelor of Business Administration Semester-IV
Suggested Readings
1 Francis Cherunilam ldquoBusiness Environmentrdquo Himalaya Publishing House New Delhi
2 K Aswathappa ldquoLegal Environment of Businessrdquo Himalaya Publishing House
New Delhi
3 M Adhikary ldquoEconomic Environment for Businessrdquo Sultan Chand amp Sons New Delhi
4 Ruddar Dutt and KPM Sundharam ldquoIndian Economyrdquo S Chand and Company Ltd
New Delhi
5 PK Ghosh and GK Kapoor ldquoBusiness Policy and Environmentrdquo Sultan Chand and
Sons Delhi
6 Paul Justin ldquoBusiness Environment ndash Text and Casesrdquo Tata McGraw Hills Pvt Ltd
New Delhi
7 Govt of India Five Years Plan Documents
8 Govt of India Various Issues of Annual Economic Survey of India
Note The latest editions of the books should be followed
56Bachelor of Business Administration Semester-IV
BBA-406 OPERATIONS RESEARCH
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AOperations Research Meaning significance and scope Introduction to linear programmingformation of Linear Programming Problem Graphical method Simplex Method Two PhaseSimplex Method Duality in Linear Programming
Section BDefinition of Dual Problem general rules of converting primal into its dual TransportationProblem Assignment Problem
Section CGames Theory Two persons zero sum games pure strategies mixed strategies DominanceInventory-Types Nature and classification Economic lot size models quantity discounts
Section DCPMPERT-Basic concepts of Network Models Preparation of the Network diagram projectduration and critical path probability of Project completion
Suggested Readings1 VK Kapoor ldquoOperation Researchrdquo2 ND Vohra ldquoQuantitative Techniques in Managementrdquo3 Narinder K Sethi ldquoOperation Managementrdquo4 GordonPressman ldquoQuantitative Decision Making for Businessrdquo5 CR Kothari ldquoQuantitative Methodsrdquo6 Barry Shore ldquoQuantitative Method for Researchrdquo
Note The latest editions of the books should be followed
57Bachelor of Business Administration Semester-IV
BBA- 407 FUNDAMENTALS OF INSURANCE
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AInsurance- Concept of Insurance Need Purpose Principles of Insurance-Principle ofIndemnity Principle of Insurable Interest Principle of Subrogation Principle of Utmost GoodFaith Principle of Proximate Cause Principle of Contribution
Reforms In Indian Insurance Sector-meaning need and its Implications
Section BLegal Framework- Insurance Act 1938 LIC Act 1956 GIC Act 1972 and IRDA 1999
An overview of Insurance Industry- Types of Insurance ndashLife Insurance Marine InsuranceMotor Vehicle Insurance Health Insurance Liability Insurance
Section CUnderwriting-Meaning Purpose and Process of Underwriting
Reinsurance-Meaning Features of reinsurance difference between reinsurance and doubleinsurance Essentials of Reinsurance Programs as per IRDA
Section DDistribution Channels in Insurance- Role and Code of Conduct by IRDA for Agents DirectMarketing Bancassurance and Brokers
Insurance Specialists- Underwriters Surveyors and Loss Assessors Actuaries Third PartyAdministrators
Suggested Readings
1 Sethi Jyotsana and Bhatia Nishwan ldquoElements of Banking and Insurancerdquo2 Emmett JVaughan and Therese Vaughan ldquoFundamentals of Risk and Insurancerdquo3 Agarwal OP ldquoBanking and Insurancerdquo4 PeriasamyP VeeraselvamM ldquoRisk and Insurance Managementrdquo Tata Mc Graw Hill5 wwwirdaorg
Note The latest editions of the books should be followed
58Bachelor of Business Administration Semester-IV
BBA-408 SEMINAR Max Marks 50
59Bachelor of Business Administration Semester-IV
ESL 221 Environmental Studies (Compulsory Paper)
Time 3 Hrs Max Marks 100
Teaching Methodologies
Teaching MethodologiesThe Core Module Syllabus for Environmental Studies includes class room teaching and fieldwork The syllabus is divided into 8 Units [Unit-1 to Unit-VII] covering 45 lectures + 5 hours forfield work [Unit-VIII] The first 7 Units will cover 45 lectures which are class room based toenhance knowledge skills and attitude to environment Unit-VIII comprises of 5 hours field workto be submitted by each candidate to the Teacher in-charge for evaluation latest by 15 December2018Exam Pattern End Semester Examination- 75 marks
Project ReportField Study- 25 marks [based on submitted report]Total Marks- 100
The structure of the question paper being
Part-A Short answer pattern with inbuilt choice ndash 25 marksAttempt any five questions out of seven distributed equally from Unit-1 to Unit-VIIEach question carries 5 marks Answer to each question should not exceed 2 pages
Part-B Essay type with inbuilt choice ndash 50 marksAttempt any five questions out of eight distributed equally from Unit-1 to Unit-VII Eachquestion carries 10 marks Answer to each question should not exceed 5 pagesProject Report Internal Assessment
Part-C Field work ndash 25 marks [Field work equal to 5 lecture hours]The candidate will submit a hand written field work report showing photographs sketchesobservations perspective of any topic related to Environment or Ecosystem The exhaustive listfor project reportarea of study are given just for reference
1 Visit to a local area to document environmental assets River Forest Grassland Hill Mountain Water body Pond Lake Solid Waste Disposal Water Treatment Plant Wastewater Treatment Facility etc
2 Visit to a local polluted site ndash Urban Rural Industrial Agricultural3 Study of common plants insects birds4 Study of tree in your areas with their botanical names and soil types5 Study of birds and their nesting habits6 Study of local pond in terms of wastewater inflow and water quality7 Study of industrial units in your area Name of industry type of industry Size (Large
Medium or small scale)8 Study of common disease in the village and basic data from community health centre9 Adopt any five young plants and photograph its growth10 Analyze the Total dissolved solids of ground water samples in your area11 Study of Particulate Matter (PM25 or PM10) data from Sameer website Download from
Play store12 Perspective on any field on Environmental Studies with secondary data taken from Central
Pollution Control Board State Pollution Control Board State Science amp TechnologyCouncil etc
Unit-IThe multidisciplinary nature of environmental studiesDefinition scope and importance Need for public awareness
(2 lectures)
60Bachelor of Business Administration Semester-IV
Unit-IINatural Resources Renewable and non-renewable resourcesNatural resources and associated problems(a) Forest resources Use and over-exploitation deforestation case studies Timber extraction
mining dams and their effects on forests and tribal people(b) Water resources Use and over-utilization of surface and ground water floods drought
conflicts over water dams-benefits and problems(c) Mineral resources Use and exploitation environmental effects of extracting and using
mineral resources case studies(d) Food resources World food problems changes caused by agriculture and overgrazing
effects of modern agriculture fertilizer-pesticide problems water logging salinity casestudies
(e) Energy resources Growing energy needs renewable and non-renewable energy sources useof alternate energy sources case studies
(f) Land resources Land as a resource land degradation man induced landslides soil erosionand desertification
Role of an individual in conservation of natural resources Equitable use of resources for sustainable lifestyles
(8 Lectures)
Unit-IIIEcosystems
Concept of an ecosystem Structure and function of an ecosystem Producers consumers and decomposers Energy flow in the ecosystem Ecological succession Food chains food webs and ecological pyramids Introduction types characteristic features structure and function of the following
ecosystem Forest ecosystem Grassland ecosystem Desert ecosystem Aquaticecosystems (ponds streams lakes rivers ocean estuaries)
(6 Lectures)Unit-IV
Biodiversity and its conservation Introduction ndash Definition genetic species and ecosystem diversity Biogeographical classification of India Value of biodiversity consumptive use productive use social ethical aesthetic and
option values Biodiversity at global national and local levels India as a mega-diversity nation Hot-spots of biodiversity Threats to biodiversity habitat loss poaching of wildlife man wildlife conflicts Endangered and endemic species of India Conservation of biodiversity In-situ and Ex-situ conservation of biodiversity
(8 Lectures)Unit-V
Environmental PollutionDefinition
Causes effects and control measures of Air pollution Water pollution Soil pollutionMarine pollution Noise pollution Thermal pollution Nuclear pollution
Solid waste management Causes effects and control measures of urban and industrialwastes
Role of an individual in prevention of pollution Pollution case studies Disaster management floods earthquake cyclone and landslides
(8 Lectures)
61Bachelor of Business Administration Semester-IV
Unit-VISocial Issues and the Environment
From unsustainable to sustainable development Urban problems and related to energy Water conservation rain water harvesting watershed management Resettlement and rehabilitation of people its problems and concerns Case studies Environmental ethics Issues and possible solutions Climate change global warming acid rain ozone layer depletion nuclear accidents and
holocaust Case studies Wasteland reclamation Consumerism and waste products Environmental Protection Act 1986 Air (Prevention and Control of Pollution) Act 1981 Water (Prevention and control of Pollution) Act 1974 Wildlife Protection Act Forest Conservation Act Issues involved in enforcement of environmental legislation Public awareness
(7 Lectures)Unit-VII
Human Population and the Environment Population growth variation among nations Population explosion ndash Family Welfare Programmes Environment and human health Human Rights Value Education HIV AIDS Women and Child Welfare Role of Information Technology in Environment and Human Health Case Studies
(6 Lectures)Unit-VIII
Field Work Visit to a local area to document environmental assets
riverforestgrasslandhillmountain Visit to a local polluted site ndash Urban Rural Industrial Agricultural Study of common plants insects birds Study of simple ecosystems-pond river hill slopes etc
(Field work equal to 5 lecture hours)References1 Bharucha E 2005 Textbook of Environmental Studies Universities Press Hyderabad2 Down to Earth Centre for Science and Environment New Delhi3 Heywood VH amp Waston RT 1995 Global Biodiversity Assessment Cambridge House
Delhi4 Joseph K amp Nagendran R 2004 Essentials of Environmental Studies Pearson Education
(Singapore) Pte Ltd Delhi5 Kaushik A amp Kaushik CP 2004 Perspective in Environmental Studies New Age
International (P) Ltd New Delhi6 Rajagopalan R 2011 Environmental Studies from Crisis to Cure Oxford University Press
New Delhi7 Sharma J P Sharma NK amp Yadav NS 2005 Comprehensive Environmental Studies
Laxmi Publications New Delhi8 Sharma P D 2009 Ecology and Environment Rastogi Publications Meerut9 State of Indiarsquos Environment 2018 by Centre for Sciences and Environment New Delhi10 Subramanian V 2002 A Text Book in Environmental Sciences Narosa Publishing House
New Delhi
62Bachelor of Business Administration (Semester ndash V)
BBAndash501 ENGLISH COMPULSORY
Time 3 Hours Max Marks 50
Texts Prescribed1 All My Sons by Arthur Miller2 Poems of Nature and Culture Guru Nanak Dev University Amritsar
Course Contents1 The study of the whole text of the play All My Sons2 The study of the following poems from the prescribed book
Poems of Nature and Culture
William Wordsworth ldquoThe World is Too Much with UsrdquoGordon Lord Byron ldquoShe Walks in BeautyrdquoPB Shelly ldquoOzymandiasrdquoAlfred Lord Tennyson ldquoIn MemoriamrdquoRobert Browning ldquoMeeting at NightrdquoMathew Arnold ldquoDover BeachrdquoWB Yeats ldquoWordsrdquoWilfred Owen ldquoStrange MeetingrdquoRobert Graves ldquoThe PortraitrdquoWH Auden ldquoThe Unknown CitizenrdquoDylan Thomas ldquoDo not Go Gentle into That Good NightrdquoTed Hughes ldquoThe Thought-FoxrdquoSylvia Plath ldquoMirrorrdquoSeamus Heaney ldquoHoneymoon FlightrdquoRabindranath Tagore ldquoFalse ReligionrdquoNissim Ezekiel ldquoNight of Scorpionrdquo
3 Formal letter and application writing Resume Writing Business Writing and Report writing
Instructions for the Paper Setter and Distribution of Marks
The question paper will consist of three sections and the distribution of marks will be asunderSection A 10 MarksSection B 24 MarksSection C 16 Marks
63Bachelor of Business Administration (Semester ndash V)
SECTIONndashA
I Six questions (three questions from the play All My Sons and three questions from Poems ofNature and Culture) requiring very short answers based on the reading of All My Sons andthe prescribed poems shall be set The examinees will be expected to answer any FIVE
(2x5=10 Marks)
SECTIONndashB
II THREE questions requiring brief descriptive answers based on character tone plot andtheme(s) in the play All My Sons will be set and examinees will be expected to attempt anyTWO
(6x2= 12 Marks)
III THREE questions on the central idea theme tone or style etc of the prescribed poemsfrom the textbook Poems of Nature and Culture will be set for the students to attempt anyTWO of these questions
(6x2= 12 Marks)
SECTIONndashC
IV ONE question requiring students to explain a stanza with reference to context will be setThe stanza for explanation will be taken from the poems prescribed in the syllabusONE essay-type question from the play All My Sons will be set
The students will be required to answer any of these two questions(1x8=8 Marks)
V TWO questions with internal choice will be set on (a) formal letterapplication writing(5 Marks) and (b) Resume WritingBusiness Writing and Report Writing (3 Marks)
(5+3=8 Marks)
64Bachelor of Business Administration (Semester ndash V)
PUNJABI (COMPULSORY)BBA-502 gzikph (bkiawh)
wK L 3 xzN e[b nze L 50gkm-eqw ns gkm-g[seK
1H uDthnK gzikph ejkDhnK(zgkH vkH ofwzdo eo gpbheFB fpTo r[o BkBe dt BhtofNh nfwqso 2018)bye ejkDh ejkDh-zrqfjnihs eo fBT hno ws nbh pkp dhr[opuB G[`bo EetK Ugok wodwBwjB pktk Jebt Bo pbhfizdo oh i]w[yihs jko ejkDhnK dk pkg w_ fJzi[nkJ eodh jKifszdo jK okj es JhFto dk iBwgqw gqekF noiB SV rvhoBk e[M nDfejk thuzdB Brh joy r joy riftzdo fzx yj yks yj yksr[odt fzx o[gkDk FhFk FhFk ns jo ejkDhnK
ftak ts$ko$gkso fusoD2H Bktb L Jj[ jwkok ihtDk (dbhg eo fNtkDk)
3H brgr 200 FpdK ftu goQk ouBk
4H ob nzroh goQ dk gzikph ftu nB[tkd
5H ftnkeoD L(T) gzikph X[Bh ftT[_s(n) tkekswe i[rsK L wb s nfXeko(J) ekoe s ekoeh zpzX
nze-tzv ns gohfyne bJh jdkfJsK
1H ftFk-ts bye dk ihtB s ouBk$ko$gkso fusoB (d ftuI fJe) 10 nze2H ko$ftFk-ts$gkso fusoB (d ftu_ fJe) 10 nze3H goQk L fszBK ftu_ fe fJe ftF T[s 05 nze4H ob nzroh goQ dk gzikph ftu nB[tkd 05 nze5H Bzpo 5 T[s fBoXkfos ftnkeoD ftu_ toDBkswe gqFB 10 nze6H T[goes bVh Bzpo 1 ns 2 dhnK g[seK ftu_ zyg T[`soK tkb
5 gqFB g[`S ikDr joe dk T[`so 50 FpdK s_ t`X Bk jt 5x2=10 nze
65Bachelor of Business Administration (Semester ndash V)
BBA-502 muF`lI pMjwbI(pMjwb dw ieiqhws qy s`iBAwcwr)(In Lieu of Punjabi Compulsory)
Time 3 Hrs Marks 50
AMkW dI vMf-
Bwg a- ies Bwg iv`c 15 pRSn pu`Cy jwxgy[ ividAwrQI vloN iksy 10 dy au~qr 30-40 SbdW
iv`c id`qy jwx[ hryk pRSn dy 2 AMk hoxgy[
Bwg A- ies Bwg iv`c 6 pRSn pu`Cy jwxgy[ ividAwrQI vloN iksy 3 pRSnW dy au~qr 400-500
SbdW iv`c id`qy jwx[ hryk pRSn dy 10 AMk hn[
1 is`K pMQ iv`c pirvrqn- gurUu hrgoibMd swihb qoN gurUu qyg bhwdr swihb q`k
(1606-1675) mIrI-pIrI ies dIAW ivSySqwvW qy pRBwv gurUu qyg bhwdr jI dw jIvn Aqy
Xogdwn gurUU qyg bhwdr swihb dI Shwdq[
2 gurUu goibMd isMG qy Kwlsw pMQ dw inrmwx- gurUu goibMd isMG jI (1675-1708) AwrMiBk
jIvn Kwlsw pMQ dI swjnw (1699) gurUU goibMd isMG jI dI SKSIAq[
3 pMjwb dw smwijk qy s`iBAwcwrk jIvn- myly Aqy iqauhwr lok gIq lok nwc pMjwb dy
pRis`D lok ik`sy pUrn Bgq hIr rWJw sohxI mhIvwl
66Bachelor of Business Administration (Semester ndash V)
sbMiDq pusqkW-
1 lsquopMjwb dw lok ivrswrsquo krnYl ismG iQMd pblIkySn ibauro pMjwbI XUnIvristI pitAwlw[
2 lsquopMjwb dw ivrswrsquo ipRQIpwl isMG kpUr inau bu`k kMpnI jlMDr[
3 lsquopMjwbrsquo (ieiqhws klw swihq qy s`iBAwcwr Awid) mu`K sMpwdk mihMdr isMG rMDwvw BwSw
ivBwg pMjwb pitAwlw[
4 lsquoiSromxI is`K ieiqhwsrsquo 1469-1708 fw suKidAwl isMG sMgm pblIkySn smwxw[
5 lsquosMKyp jIvn ds gurUu swihbwnrsquo igAwnI jgqwr isMG rwey morwvwlI Awjwd bu`k fIpU hwl
bjwr AMimRqsr[
6 lsquois`K ieiqhwsrsquo (1469-1765) ipMRsIpl qyjw isMG fw gMfw isMG pblIkySn ibauro pMjwbI
XUnivristI pitAwlw[
7 lsquois`K ieiqhwsrsquo Bwg pihlw KuSvMq isMG Anuvwdk fw gurdrSn isMG AOlK lwhor bu`k Swp
luiDAwxw[
8 lsquopMjwb dw ivrswrsquo (pMjwb dy siBAwcwr dw ivkws) ipRQIpwl isMG kpUr inaU buk kMpnI
jlMDr[
9 lsquois`K ihstrIrsquo 1469-1988 KuSvMq isMG nvXu`g pbilSrj nvIN id`lI[
10 lsquoswfw ieiqhwsBwg pihlwrsquo (1469-1708) pMjwb dw ieiqhws siqbIr isMG inau bu`k kMpnI
jlMDr[
11 lsquopMjwb dw ieiqhwsrsquo (1469-1799) iSv gjrwnI mdn pbilSrj pitAwlw[
67Bachelor of Business Administration (Semester ndash V)
BBA- 503 COMPANY LAW
Time 3 Hour Max Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students will attempt 10questions Each question will carry one mark the total weightage being 10 marks
Section B It will consist of essay typenumerical questions up to five pages in length Fourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I of the syllabus Thecandidates will be required to attempt any two questions Each question will carry 10 marks Thetotal weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question up tofive pages in length Four questions numbering 678 and 9 will be set by the examiner from part-II of the syllabus The candidates will be required to attempt any two questions Each questionwill carry 10 marks The total weightage of the section shall be 20 marks
Part ndash I
Company ndash Meaning Latest Amendments Features Types Formation Promotion andRegistration Preliminary contracts Limited Liability Partnership One Person CompanyMemorandum of Association Meaning Importance Contents Alteration Doctrine of UltraViresArticle of Association Meaning Contents Alteration Differences between Memorandum ofAssociation and Articles of Association Constructive notice of Memorandum and ArticleDoctrine of Indoor ManagementProspectus Definition Dating and Registration of Prospectus Kind of Prospectus ShelfProspectus Deemed Prospectus Abridged Prospectus Red herring Prospectus Liability forMisstatement in prospectusShare Capital Kinds Classes of Capital Alteration of Capital Further issue of Capital VotingRights Transfer and transmission of shares
Part ndash II
Board of Directors Directors Powers duties appointment removal legal position BorrowingPowers Managerial Remuneration Women DirectorsCompany Meetings-Rules of Meetings Annual general meeting extraordinary generalmeeting Meeting of BOD Quorum for different meetings Kinds ofresolutions dividend Procedure for Conducting Meetings (including Board meetings)
Winding Up- Modes of Winding up Commencement and Procedure of Winding up andConsequences of Winding up order
Suggested Readings
1 Avtar Singh ldquoCompany Lawrdquo2 N D Kapoor ldquoCompany Law amp Secretarial Practicerdquo
Note I The latest editions of the books should be followedNote II The teacher will use simulation method and will hold at least one statutorymeeting one Annual General Meeting one Extraordinary Meeting and one Board Meeting
68Bachelor of Business Administration (Semester ndash V)
BBA-504 ENTERPRENEURSHIP AND SMALL BUSINESS
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question up tofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part-IConcept of Enterpreneurship The Enterpreneur Definition nature and characteristics ofenterpreneurhsip Emergence of enterpreneurial class including women enterpreneurs Theoriesof enterpreneurship Socio-economic environment and the enterpreneur The concept of jointstoke company public company private company government company partnership companyHindu undivided familyCharacteristics of Enterpreneur Leadership risk taking decision making and business planningInnovation and enterpreneurship enterpreneurial behaviur and motivationEnterpreneurial Development Programmes-Their relevance and achievements Role ofgovernment in organising such programmes Critical Evaluation
Part-IISmall Business as a Seed Bed of Enterpreneurship Concept of business venture Thestart-up process Concept Plan Implementation Intial Strategic PlanningProduct and Marketing Scope Legal and tax consideration risk analysis and financialconsiderations ProfitPlanning in Small Enterprise Growth Strategies and diversification Finance Management incurrent operations and expansion of capitalRole of Small Business in the national economy National Policies for small businessdevelopment Government and Non-Governmental assistanceContribution of Commercial Banks in Promoting and servicing small business Small businessand modern technology
69Bachelor of Business Administration (Semester ndash V)
Suggested Readings
1 Hall B Pricke and Royce L Brahamson ldquoSmall Business Managementrdquo
2 Kenneth R Van Voorthis ldquoEnterpreneurship and Small Business Managementrdquo
3 Hans Schollhammer and Arthur H Kuriloff ldquoEnterpreneurship and Small Business
Managementrdquo
4 Joseph R Mancuso ldquoHow to Start Finance and Manage Your Own Small Businessrdquo
5 Sharma RA ldquoEnterpreneurial Change in Indian Industriesrdquo
6 Dhar PN and Lydall HFldquoThe Role of Small Enterprises in Indian Economic
Developmentrdquo
Note The latest editions of the books should be followed
70Bachelor of Business Administration (Semester ndash V)
BBA- 505 COST ACCOUNTING
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sectionsSection A It will have question No1 consisting of 12 very short answer questions from the
entire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Unit IIntroduction- Concept of cost costing cost Accounting amp Cost Accountancy Limitations ofFinancial Accounting Origin and Objectives of cost Accounting Advantages and limitations ofCost Accounting Difference between Financial and Cost Accounting Cost Unit amp Cost CentreElements of cost Material Labour and other Expenses Classification of cost Types of Costs andPreparation of Cost SheetMethods of CostingContract CostingProcess Costing - Meaning Features Normal and Abnormal Loss Gains
Unit IIMarginal Costing ndash Meaning and various concepts - Fixed Cost Variable Cost ContributionPV Ratio Break Event Point Margin of SafetyStandard Costing- Definition and Meaning of Various Concepts Advantages and Limitations ofStandard CostingVariance Analysis ndash Material and Labour Variances onlyBudget and Budgetary Control- Definition Meaning and objectives of Budgetary controlAdvantages and disadvantages of Budgetary Control Types of Budget
Suggested Readings1 Vasistha and Saxena ldquoAdvanced Cost Accountingrdquo2 Jain SP and Narang ldquoAdvanced Cost Accountingrdquo3 Maheshwari SN ldquoCost Accountingrdquo4 Arora MN ldquo Cost Accounting Principles amp Practicesrdquo Vikas Publishing House
New Delhi5 Dev Prabhu ldquoCost Accountingrdquo Himalaya Publication New Delhi6 Horngreen Charles T Datar and Rajan Madav V ldquoCost Accountingrdquo Dorling
Kindersley (India) Pvt Ltd Pearson Publishers LtdNote The latest editions of the books should be followed
71Bachelor of Business Administration (Semester ndash V)
BBA-511 GROUP A- CONSUMER BEHAVIOUR
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndashIIntroduction to Consumer Behavior (CB) - Importance Scope Need for studying CB ConsumerResearch Consumer Motivation Needs amp Goals Positive amp Negative motivation Types ampSystems of Needs Hierarchy amp Trio of NeedsPersonality Nature Theories Freudian Neo Freudian amp Trait Self-ConceptPerception Sensation Absolute Threshold and Differential ThresholdLearning Classical learning Instrumental learning and Cognitive learning theoriesAttitude Tricomponent Attitude Model Sources of Influence Attitude Measurement
Part - IIReference Groups Concepts and AppealsSocial Class amp its measurementCulture amp Sub Culture Definition amp InfluenceIntroduction to Opinion leadership amp Consumer InnovationConsumer Decision Making
Suggested Readings1 Schiffman I G and Kanuk L L ldquoConsumer Behaviourrdquo Pearson Education
New Delhi2 Blackwell Roger D Miniard Paul W and Engel James F ldquoConsumer Behaviourrdquo
Cengage Publishing3 Solomon Michael R ldquoConsumer Behaviourrdquo Pearson Education New Delhi4 Assael Henry ldquoConsumer Behaviour and Marketing Actionrdquo Cengage Publishing5 Loudon David L and Della Bitta Albert J ldquoConsumer Behaviorrdquo Tata McGraw-Hill
Note The latest editions of the books should be followed
72Bachelor of Business Administration (Semester ndash V)
BBA- 512 GROUP A- ADVERTISING amp SALES MANAGEMENT
Time 3 Hours M Marks 50Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IDefinition Nature and Evolution of Advertising its functions and role and types of AdvertisingSocial Economic and Legal Aspects of AdvertisingAdvertising and Marketing Mix Advertisingand Communication Process Advertising Budget Objectives Preparation and Methods ofAdvertising BudgetAdvertising Agency Function Selection and CompensationAdvertising Media Different Types of Media Function Merits and Demerits of MediaSelection of Media and its VehiclesCopy Writing Different Elements of a Copy and Layout
Part ndashIIIntroduction to Sales Management Nature role and importance Functions of Sales ManagerSales Organization Formal Informal Horizontal Vertical Centralized DecentralizedGeographic Customer Product Combination OrganizationsPlanning and recruitment of sales force - Job analysis specification Job description Sources ofRecruitment Selection of Sales PersonSales Training - Objective Designing Training ProgrammeSales Force Motivation Nature Importance Factors Influencing the Motivation of sales forceCompensations Types Compensations PlanEvaluation of Sales Forces Performance Qualitative and Quantitative Basis to Evaluate SalesForce Control and Budget
73Bachelor of Business Administration (Semester ndash V)
Suggested Readings
1 Belch George E and Belch Michael A ldquoAdvertising and Promotionrdquo Tata McGraw Hill
2 Guinn Allen Chris T Semenik Richard J ldquoAdvertising amp Integrated Brand Promotionrdquo
Thomson ndash South Western
3 Batra Rajeev Mayers John G and Aaker David A ldquoAdvertising Managementrdquo
Pearson Education New Delhi
4 Spiro Stanton and Rich ldquoManagement of a Salesforcerdquo Tata McGraw Hill
5 Richard R Still Cundiff W Edward Govoni A P Norman ldquoSales Management Decision
Strategy and Casesrdquo Pearson Education
6 Kotler Philip Keller Kevin Koshey Abraham and Jha Mithileshwar
ldquoMarketing Managementrdquo South Asian Perspective Pearson Education New Delhi
7 Aaker David A and Myera John G ldquoAdvertising Managementrdquo Prentice Hall of India
New Delhi
Note The latest editions of the books should be followed
74Bachelor of Business Administration (Semester ndash V)
BBA-521 GROUP B- INDUSTRIAL RELATIONS amp LABOUR LEGISLATIONS
Time 3 Hour M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 6 78 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IConcept of Industrial Relations Factors affecting industrial relations Importance of IndustrialRelations Collective Bargaining and Labour Management Co-Operation in India includingWorks CommitteeDiscipline and Grievance Management Negotiation and Collective Settlements WorkersParticipation in Industry Productive Bargaining and Gain Sharing Employee Empowerment andQuality Management Industrial Relations and Technological Change
Part ndash IIEmergence and Objectives of Labour Laws and their Socio-economic Environment IndustrialRelations Laws-Laws Relating to Industrial Disputes Trade Unions and Standing OrderSocial SecurityWorkmens Compensation Act Employees State Insurance Act
Wages and Bonus Laws-The Law of Minimum Wages Payment of Wages Payment of BonusLaws relating to working conditions The Law Relating to Factories
Suggested Readings1 Sinha PRN Sinha Indu Bala and Shekhar Seema Priyadarshani ldquoIndustrial Relations
Trade Unions and Labour Legislationrdquo Pearson Education New Delhi2 Sarma AM ldquoIndustrial Relations and Labour Lawsrdquo Himalaya Publishing House
Mumbai
Note The latest editions of the books should be followed
75Bachelor of Business Administration (Semester ndash V)
BBA- 522 GROUP B -ORGANISATION CHANGE AND DEVELOPMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay type numerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IOrganisation Change - Introduction importance forces of change and types of changeModels of change - systems model of change Lewinrsquos Force Field Analysis Modelthe Continuous change Process Model Change and Transition ManagementChange amp its impact - effects of change on people operational effects psychological effectssocial effects peoplersquos reaction to change- Acceptance of change indifference organizedresistance frustration amp aggression Reasons for resistance and Methods of minimizingresistance
Part ndash IIOrganisation Development - Meaning features objectives History of OD in India and abroadorganizational problems and process of organizational developmentOD interventions - concept characteristics classification of intervention OD interventions astool to improve effectiveness of organization Process of OD interventions Team building
Suggested Readings
1 Bhatia SK ldquoManagement of Change amp Organisation Development- InnovativeApproachesrdquo Deep amp Deep Publications New Delhi
2 Bhattacharya Dipak Kumar ldquoOrganization Change amp Developmentrdquo Oxford UniversityPress
3 Singh Kavita ldquoOrganisation Change amp Development Excel Books
Note The latest editions of the books should be followed
76Bachelor of Business Administration (Semester ndash V)
BBA-531 GROUP C - MANAGEMENT OF BANKING OPERATIONS
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash I
Management of banks Regulatory role of RBI Monetary Policy-meaning and itsimplicationsLaws in banking-RBI Act 1934 Negotiable Act 1881 The Banking Regulation Act1949Types of Bank Accounts- Fixed or time deposit account Savings bank deposit account Currentdeposit account Recurring deposit accountLending- Features of bank credit types of lending terms and conditions of lending differenttypes of loans and their features
Part ndash IIRisk management in banks- types of risks Capital Adequacy- the Basel Accord implications forbank CRAR and Prudential Norms for asset classification income recognition and provisioningAnti- money laundering and KYC normsIntroduction to Asset Liability Management Customer Relationship ManagementCorporate Governance in Commercial BanksInnovations in Banking with special reference to Fee Based Services
Suggested Readings
1 Padmalatha Suresh and Justin Paul ldquoManagement of Banking and FinancialServicesrdquoPearson Education New Delhi
2 Sharma RK Gupta Shashi K Jagwant Singh ldquoBanking and Insurancerdquo3 Agarwal OP ldquoBanking and Insurancerdquo4 Sethi Jyotsana and Bhatia Nishwan ldquoElements of Banking and Insurancerdquo
Note The latest editions of the books should be followed
77Bachelor of Business Administration (Semester ndash V)
BBA-532 GROUP C -INSURANCE amp RISK MANAGEMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 6 7 8 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IDefinition nature Role and Importance of Insurance Salient Feature of IRDA Act 1999Rationale for opening up of the Insurance Sector to the private sector Nature of Life InsuranceContractAnnuities Surrender Value Calculation of Premium and measurement of risk Progress of LifeInsurance Business in India Fire Insurance ndash Nature and Use Policy Condition Rate FixationPayment of Claims Reinsurance Marine Insurance Nature Premium Calculation Payment ofClaimsMotor Insurance Policy and Covers Comprehensive Policy Third Party Act Policies ExtraBenefits cover Motor Insurance Claims
Part ndash IIConcept of Risk Corporate and Personal Risk Management Identification of Risk ToolsTechniques for perception of risk Methods for determining theoperative causes of peril Safety auditEvaluation of Risk Risk Avoidance amp Reduction of Risk methods of loss prevention and riskreduction Role of surveyors in loss prevention risk reductionTechniques of Risk Financing Retention of risk Captive insurance companies Transfer of RiskTypes of risk transfer Benefits and limitation of Insurance- Partial insurance arrangements
Suggested Readings
1 Insurance Regulation and Development Act
2 Gopal Krishan G ldquoInsurance Principles and Practicerdquo Sterling Publishers New Delhi
Note The latest editions of the books should be followed
78Bachelor of Business Administration (Semester ndash V)
BBA- 541 Group D- INTERNATIONAL BUSINESS ENVIRONMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IIntroduction to International Business Importance nature and scope ofInternational businessmodes of entry into International BusinessEnvironmental Context of International Business Framework for analyzing Internationalbusiness environment ndash Domestic foreign and global environmentsand their impact oninternational business decisionsInternational Financial Environment Foreign investments -Pattern Structure andeffectsMovements in foreign exchange and interest rates and then impact on Trade and investmentflows
Part ndash IIInternational Economic Institutions and Agreements WTO IMF World Bank UNCTAD andotherInternational agreements International commodity trading and agreementsGlobal Trading Environment World trade in goods and services ndash Major trends anddevelopments World trade and protectionism ndash Tariff and non-tariff barriers Counter tradeGlobalisation ampSociety- Emerging Developments and Other Issues Growing concern forecology IT and international business
Suggested Readings
1 Bennet Roger ldquoInternational Businessrdquo Financial Times Pitman Publishing London2 Bhattacharya B ldquoGoing International Respon se Strategies of the Indian Sectorrdquo
Wheeler Publishing New Delhi3 Griffin Ricky W and Pustay Michael W ldquoInternational Business A Managerial
Perspectiverdquo Addison Wesley Readings
Note The latest editions of the books should be followed
79Bachelor of Business Administration (Semester ndash V)
BBA- 542 GROUP Dndash MANAGEMENT OF INTERNATIONAL BUSINESS ORGANISATIONS
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IGlobalization and International Business - Meaning Forces Driving Globalization Reasons forGlobalization of Business Modes of Operation of International Business International Businessvs Domestic Business Dealing of international Business with Cultural DifferencesGlobalisation and Society - Impact of FDI Economic Impact of MNE Foundations of EthicalBehavior Ethics amp Corporate Bribery Ethicals Dilemmas and Business PracticesMultinational Corporations and their Involvement in International Business Issues in ForeignInvestments Technology Transfer Pricing and Regulations
Part ndash IIExport Import Strategies - Introduction Export Strategy Import Strategy Export ImportProcess and DocumentationDirect Investment and Collaborative Strategies - Types of Collaborative ArrangementsProblems with Collaborative Arrangements Managing Foreign ArrangementsOrganization of International Business - Introduction Organization Structure Coordination andControl System Organization CultureManaging International Operations Global Manufacturing and Supply Chain ManagementInternational Accounting Issues
Suggested Readings
1 Daniels John D and Radebaugh LeeH ldquoInternational Business ndashEnvironments andOperations Pearson Publishing House Ltd New Delhi
2 Bennet Roger ldquoInternational Businessrdquo Financial Times Pitman Publishing London
Note The latest editions of the books should be followed
80Bachelor of Business Administration (Semester ndash VI)
BBA- 601 ENGLISH COMPULSORY
Time 3 Hours Max Marks 50
Texts Prescribed1 The English Teacher by RK Narayan2 Glimpses of Theatre Guru Nanak Dev University AmritsarCourse Contents1 The study of the whole text of the novel The English Teacher2 The study of the following one-act plays from the prescribed book
Glimpses of Theatre
i) The Willii) Villa for Saleiii) Progressiv) The Monkeyrsquos Pawv) Sorry Wrong Number
Essay Writing
Instructions for the Paper Setter and Distribution of MarksNote The paper setters should avoid questions of theoretical nature on English GrammarThe question paper will consist of three sections and the distribution of marks will be asunderSection A 10 MarksSection B 24 MarksSection C 16 Marks
SectionndashAI SIX questions (three questions based on the prescribed one-act plays from the textbook
Glimpses of Theatre and three questions based on the novel The English Teacher requiringvery short answers based on the close reading of the prescribed novel and one-act plays shallbe set and examinees will be expected to answer any FIVE
(2x5=10 Marks)SectionndashBII THREE questions requiring brief descriptive answers based on character tone plot and
theme(s) in the prescribed one-act plays will be set and examinees will be expected toattempt any TWO (6x2= 12 Marks)
III THREE questions on central idea theme tone or style etc of the prescribed novel will be setfor the students to attempt any TWO of these questions (6x2= 12 Marks)
SectionndashCIV ONE question requiring the students to write an essay on one of the three given topics will be
set (1x8=8 Marks)V TWO essay type questions (one from the prescribed one-act plays and one from the
prescribed novel) will be set for the students to answer any ONE of these questions(1x8= 8 Marks)
81Bachelor of Business Administration (Semester ndash VI)
PUNJABI (COMPULSORY)BBA- 602 gzikph (bkiawh)
wKL 3 xzN e[b nzeL 50
gkm-eqw ns gkm-g[seK
1H ekft rot (gfjb S eth)(zgkH fpeow fzx x[zwD eowihs eo)r[o BkBe dt BhtofNh nfwqso(Fy cohd Fkj j[B r[o BkBe dt ih r[o noiB dt ihtkfo Fkj Fkj w[jzwd)(gqzr fjs ftnkfynk$ftak ts$ko)
2H XoshnK d rhs (oBkwk) pofizdo fzx jwdodBkBe fzx g[sewkbk nzfwqso(bye ihtB s ouBk$wki fGnkuko gfogy$coBkw d srdquoo s goy)
3H (T) by ouBk (ftfrnkB seBkbih ns ubzs wfbnK pzXh)(n) zyg ouBk
4H ftnkeoD L(T) ftnkeoBe aqDhnK L fbzr ns tuB(n) fefonk tkezF L gfoGkFk pDso s gqeko
nze-tzv ns gohfyne bJh jdkfJsK
1H gqzr fjs ftnkfynk$ftak-ts$ko (d ftuA fJe) 10 nze2 wki fGnkuko gfogy$caoBkw d so s (d ftuA fJe) 10 nze3H by ouBk L fszBK ftu_ fe fJe ftF T[s 05 nze4H zyg ouBk 05 nze5H Bzpo 4 T[s fBoXkfos ftnkeoD ftu_ d gqFB 2x5= 10 nze6H T[goes bVh Bzpo 1 ns 2 dhnK g[seK ftu_ zyg T[`soK tkb
5 gqFB g[S ikDr joe dk T[so 50 FpdK s_ tX Bk jt 5x2=10 nze
82Bachelor of Business Administration (Semester ndash VI)
BBA- 602 muF`lI pMjwbI
(pMjwb dw ieiqhws qy s`iBAwcwr)(In Lieu of Punjabi Compulsory)
Time 3 Hrs Marks 50
AMkW dI vMf -
Bwg a- ies Bwg iv`c 15 pRSn pu`Cy jwxgy[ ividAwrQI vloN iksy 10 dy au`qr 30-40 SbdW iv`c
id`qy jwx [ hryk pRSn dy 2 AMk hoxgy [
Bwg A- ies Bwg iv`c 6 pRSn pu`Cy jwxgy [ ividAwrQI iksy 3 pRSnW dy au`qr 400-500 SbdW
iv`c id~qy jwx[ hryk dy 10 AMk hn [
1 rxjIq isMG ADIn pMjwb dw eykIkrn Aqy ivsQwr - 1790 iv`c pMjwb dy rwjnIiqk
hwlwq rxjIq isMG dw jIvn Aqy ij`qW AMimRqsr dI sMDI rxjIq isMG dy AMgryjW nwl
sbMD sYink pRbMD pMjwb dw imlwn ibRitS rwj iv`c [
2 rwjnIiqk jwigRqI Aqy smwijk-Dwrimk suDwr AMdoln - 1857 dw ivdroh Aqy pMjwb
kUkw AMdoln gdr AMdoln AwrIAw smwj inrMkwrI qy nwmDwrI isMG sBw AMdoln
gurduAwrw suDwr AMdoln Aqy AkwlI[
3 vMf Aqy suqMqrqw - jilAwvwlw bwg h`iqAwkWf AsihXog AMdoln nOjvwn Bwrq sBw
isvl nw PurmwnI AMdoln Bwrq C`fo AMdoln mhwn suqMqrqw sYnwnIAW dw Xogdwn-
lwlw lwjpq rwey mwstr qwrw isMG
skrqwr isMG srwBw s Bgq isMG
saUDm isMG s KVk isMG
83Bachelor of Business Administration (Semester ndash VI)
sbMDq pusqkW-
1 lsquorxjIq isMGrsquo nirMdr ikRSn isnhw pMjwbI XUnIvristI pitAwlw[
2 lsquomhwrwjw rxjIq isMGrsquo sIqw rwm kohlI Awqmwrwm AYNf sMnj pbilSrz AYNf bu`k
sYlrz [
3 lsquois`K ihstrIrsquo 1469-1988 KuSvMq isMG nvXu`g pbilSrz nvI id`lI [
4 lsquois`K ieiqhwsrsquo Bwg dUjw (1839-2004) KuSvMq isMG Anuvwdk fw gurdrSn isMG
AOlK lwhor bu`k Swp luiDAwxw[
5 lsquois`K ieiqhwsrsquo (1526-1849) ibSn dws mlhoqrw bRdrz pbilSrz id`lI [
6 lsquopMjwb dIAW lihrWrsquo (1850-1910) SmSyr isMG lsquoASokrsquo pRkwSk kivrwj nrwiex isMG
v`lB inAwmq purI [
7 lsquopMjwb dw ivrswrsquo ipRQIpwl isMG kpUr inau bu`k kMpnI jlMDr[
8 lsquois`K ieiqhwsrsquo kinMGm lwhor bu`k Swp luiDAwxw [
9 lsquopMjwb dw ieiqhwsrsquo (1791-1966) iSv gjrwnI mdn pblISrz pitAwlw [
84Bachelor of Business Administration (Semester ndash VI)
BBA-603 INCOME TAXTime 3 Hours Marks 50Note The question paper covering the entire course shall be divided into three sectionsSection A It will have question No1 consisting of 12 very short answer questions from the
entire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 67 8 and 9 will be set by theexaminer from Part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash ABasic concepts Income Agricultural Income Person Assessee Assessment Year PreviousYear Gross Total Income Total Income Residential Status Tax Incidence and ResidentialStatus Exempted income under section 10(1) 10(2) 10(2A) 10(5) 10(7) 10(10) 10(10A)10(10AA) 10(10B) 10(10D) 10(11) 10(12) 10(13) 10(13A) 10(14) 10(16) 10(32) 10(34)10(35) 10(36) 10(37) 10(38)Computation of income under different heads Salaries Income from house property Profits andgains of business or profession Sections to be covered are Sec-28 29 30 31 32 35 36 3740(a) 40(b) 40A 43B 44AA 44AB 44AD and 44AE
Part-BCapital Gains Basis of Charge Meaning of capital assets Classification of capital assets andtheir tax implication Meaning of Transfer Elementary Knowledge of Transactions not to beTreated as Transaction of Transfer Computation of Capital Gains( Depreciable and Non-Depreciable Assets) Special cases to be covered - Conversion of Capital assets into stock inTrade Compulsory acquisition of assets Self generated assets Transfer of bonus sharesExemptions to be covered Sec 54 54B 54EC 54F 54HComputation of tax liability under section 111A and 112Capital gain provisions related to Individual and Firm need to be coveredIncome from other sources [excluding Sec-2(22)] Computation of Total Income and TaxLiability of an individualClubbing of income and Aggregation of income and set-off and carry forward of losses(excluding Sec-94(7) and 94(8)Deductions from Gross Total Income Section 80A 80AB 80AC 80C 80CCC 80CCD80CCG 80D 80DD 80DDB 80E 80G 80GG 80GGA 80GGC 80TTA and 80UComputation of total income and tax liability of individuals and firms
Suggested Readings1 Ahuja Girish and Ravi Gupta ldquoSystematic Approach to Income Taxrdquo Bharat Law
House Delhi2 Singhania Vinod K and Kapil Singhania ldquoTDS Computation and E- filing of TDS
Returnsrdquo Taxmann Publications Pvt Ltd New Delhi3 Singhania Vinod K ldquoTax Computation and E-filing of Income Tax Returnsrdquo Taxmann
Publications Pvt Ltd New Delhi
85Bachelor of Business Administration (Semester ndash VI)
BBA- 604 FUNDAMENTALS OF CAPITAL MARKET
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sectionsSection A It will have question No1 consisting of 12 very short answer questions from the
entire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 67 8 and 9 will be set by theexaminer from Part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IIntroduction-evolution structure functions objectives and importance of capital market inIndiaComponents of capital market- introduction to New issue market stock market financialinstitutionsInstruments in capital market-Shares (Equity and Preference) Warrants Bonds and its typesGDRs ADRs ETFs Mutual Funds Derivatives (forwards futures and options)Participants in Capital MarketDifference between Capital Market and Money Market
Part ndash IIStock Exchanges-Stock Exchanges in India Organisation Management Membership rules ofstock exchange operators at stock exchanges SEBI guidelines on Stock Exchange weaknessesof stock exchange in IndiaListing of securities-requirement for listing objectives of listing advantages of listingSecurity Market Indices-Uses of Security Market Indices Types of Indices DifferentiatingFactors in constructing Market Indices
Suggested Readings1 VA Avadhani ldquoSecurity Analysis and Portfolio ManagementrdquoHimalaya Publishers New
Delhi2 Brown Reilly ldquoInvestment Analysis and Portfolio Managementrdquo Thomson Publishers3 SinghPreeti ldquoInvestment Managementrdquo Himalaya Publishers New Delhi4 NCFM Modules (wwwnseindiacom)5 wwwsebigovin wwwnseindiacom wwwcapitalmarketcom
Note The latest editions of the books should be followed
86Bachelor of Business Administration (Semester ndash VI)
BBA-605 VIVA-VOCE Max Marks 50
87Bachelor of Business Administration (Semester ndash VI)
BBA -611 Group A- SERVICES MARKETINGTime 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from Part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IEvolution and Understanding of Services Marketing Conceptual Framework ServiceDefined Nature of services Characteristics of services- Intangibility InconsistencyInseparability and inventory Classification of Services Consumer versus IndustrialServicesImportance of Services Marketing in Indian Economy amp Global ScenarioService Marketing Mix Introduction to the 7Ps ( 4 Ps + Extended 3 Ps)of Services MarketingMixServices Marketing Mix (4Ps)Product Service Mix- introduction Transition from Product Marketing from ServiceMarketing Differentiating goods from service categories of service mix Goods- Servicesmarketing continuumPrice Factors involved in pricing a service product capacity planning measures to respond tochange in demand Reshaping demand using effective pricingPlace Distribution Strategies Challenges in distribution of services Role of internet indistributionPromotion Objectives Personal Selling Advertising amp Sales Promotion
Part ndash IIExtended 3 Ps of Service Marketing MixPeople Role of service employees in service business training amp development of employeesMotivation and EmpowermentProcess Services as process or system- different process aspects and managerial challengesstrategies for managing inconsistency customer service in service marketingPhysical Evidence nature importance service scapesServices Marketing Implementation Services Marketing Triangle Servqual Model RaterPZB Gap Model
88Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Zeithaml VA Bitner Mary Jo Pandit ldquoServices Marketingrdquo Tata McGraw Hill
New Delhi
2 Lovelock Christopher Wirtz Jochen Chatterjee ldquoServices Marketing PeopleTechnology
Strategyrdquo Pearson Education New Delhi
3 Payne Adrian ldquoThe Essence of Services Marketingrdquo Prentice Hall of India New Delhi
4 Nargundhar Rajendra ldquoServices Marketingrdquo Tata McGraw Hill New Delhi
5 Goncalves Karen P ldquoServices Marketing-A Strategic Approachrdquo
Prentice Hall International New Jersey
6 Jauhari Vinnie Dutta ldquoServices- Marketing Operations Managementrdquo
Oxford University Press New Delhi
7 Srinivasan R ldquoServices Marketing- The Indian Contextrdquo Prentice Hall of India
New Delhi
Note The latest editions of the books should be followed
89Bachelor of Business Administration (Semester ndash VI)
BBA-612 Group A - E-MARKETING
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from the
entire syllabus with answer to each question up to five lines in length Students will
attempt 10 questions Each question will carry one mark the total weightage being
10 marks
Section B It will consist of essay typenumerical questions up to five pages in length
Four questions numbering 2 3 4 and 5 will be set by the examiner from Part-I of
the syllabus The candidates will be required to attempt any two questions Each
question will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question upto
five pages in length Four questions numbering 678 and 9 will be set by the
examiner from Part-II of the syllabus The candidates will be required to attempt
any two questions Each question will carry 10 marks The total weightage of the
section shall be 20 marks
Part ndash I
Introduction Concept nature and importance of e-marketing E-marketing versus traditional
marketing Issues challenges and opportunities for e-marketing Reasons for growth of e-
marketing Tools and techniques of e-marketingndashadvantages and disadvantages e-marketing
situations E-Marketing Management Segmentation targeting and positioning E-marketing
mix E-marketing and customer relationship management ndash concept and scope E-customers and
their buying process E-marketing and customer loyalty and satisfaction Communities and social
networks
90Bachelor of Business Administration (Semester ndash VI)
Part ndash II
Internet Marketing Concept and role of internet marketing Search engine
optimization ndashfunctions type of traffic keywords and steps in search engine optimization
Internet advertising ndash types and tracking ROI Online PR News and Reputation Management
Direct marketing ndashscope and growth E-mail marketing Social Media Marketing Concept and
tools Blogging ndash benefits types Video-marketing for business purpose ndash tools and techniques
Pay per click marketing Issues and challenges E-payment systems Payment gateways use of
Debit and credit cards Mobile Marketing Trends and terminologies Benefits and applications of
mobile and smart phone applications M-commerce
Suggested Readings
1 Joseph PT ldquoE-Commerce ndash An Indian Perspectiverdquo Prentice Hall of India
2 Schneider Gary P ldquoE-Commerce Strategy Technology and Implementationsrdquo
Cengage Learning India Private Limited
3 Murthy CSV ldquoE-Commerce Concepts Models Strategiesrdquo Himalaya Publishing House
4 Brahm Canzer ldquoE-Business and Commerce Strategic Thinking amp Practicerdquo
Biztantra Publishers
5 Kotler Philip ldquoMarketing Managementrdquo
Note The latest editions of the books should be followed
91Bachelor of Business Administration (Semester ndash VI)
BBA- 621 Group B- TRAINING amp DEVELOPMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash ITraining- Conceptual aspects Training and Learning Training objectives Identification oftraining needs Training Process Policies Plans designing training programmes Methods ofTraining Evaluation of Training Effectiveness and Significance of TrainingWages and Salary Administration
Part ndash IIDevelopment- Concept Difference between training and development Objectives ofdevelopment Development Process Development needs evolving development policiesPreparing development plans Designing development programmes Development MethodsCase studies Role play and Sensitivity TrainingBusiness Games Transaction Analysis Behavior Modelling and Evaluation of DevelopmentEffectiveness
Suggested Readings
1 Armstrong MA ldquoHandbook of Human Resource Management Practicerdquo Cogan PageLondon
2 Dayal I ldquoManpower Training in organizationsrdquo Prentice Hall of India New Delhi3 Craig Robert ldquoTraining and Development Handbookrdquo McGraw Hill New York4 Brahm Canzer ldquoE-Business and Commerce Strategic Thinking amp Practicerdquo
Biztantra Publishers5 Kotler Philip ldquoMarketing Managementrdquo
Note The latest editions of the books should be followed
92Bachelor of Business Administration (Semester ndash VI)
BBA- 622 GROUP B- CONTEMPORARY ISSUES IN HUMAN RESOURCEMANAGEMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IHuman Resources and the Competitive advantage ethical issues and challenges in HRM Jobstress and work family conflict Gender issues in workplacePerformance Management and Organizational Reward System-definition purpose principlesconcerns Ethical considerations scope and background Performance Management as aBusiness strategy Theoretical framework Goal setting theory Expectancy theory Designingof Performance management systems setting goals measuring performance Rewardingperformance Concept and significance Foundation of the reward system Economic Theoriesrelating to pay Psychological and Motivational theories affecting reward
Part ndash IIManaging Diversity Meaning Challenges in managing diversity Diversity in organizations
improving the management of Diversity
The nature of work Meaning of work Theories about work Organizational factors affecting
work Changing patterns of work Unemployment Attitudes to work
HRM in Electronic Era Human Resource Accounting amp Auditing The role of HRM in 21st
century and future directions of HRM
93Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Michael Armstrong lsquoA Handbook of Human Resource Management Practicesrsquo
Kogan Page London
2 Luis R Gomez ndashMejia David B Balkin and Robert L Cardy ldquoManaging Human Resourcesrdquo
PHI New Delhi
3 Tanuja Agarwal ldquoStrategic Human Resource Managementrdquo Oxford University Press
New Delhi
Note The latest editions of the books should be followed
94Bachelor of Business Administration (Semester ndash VI)
BBA-631 GROUP C- SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 6 7 8 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash I
Security Analysis- Concept of Risk and Return and their types Risk Return Trade Off Valuationof Equity Shares Preference Shares Debentures Factors affecting Share Prices Classification ofsecurity buyers methods of marketing of securities
Regulation of securities- Securities Contracts (Regulation) Amendment Rules1996
Investment Analysis- concept of Fundamental Analysis Technical Analysis Efficient MarketHypothesis Capital Asset Pricing Model Arbitrage Pricing Theory
Part ndash II
Portfolio Management- Definition Of Investment Defining Investment Objectives TheInvestment Process Investment Categories difference between Portfolio management andmutual funds
Portfolio Selection - Risk and Investor Preferences - Investment Constraints
Brief Introduction to Portfolio Management Schemes-features of PMS
SEBI Guidelines on Portfolio Management
95Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Chandra Prasanna ldquoInvestment Analysis and Portfolio Managementrdquo Tata McGraw Hill
2 Chandra Prasanna ldquoFinancial Managementrdquo Tata McGraw Hill
3 Avadhani VA ldquoSecurity Analysis and Portfolio Managementrdquo Himalaya PublishingHouse New Delhi
4 Bodie Zvi Kane AlexJ Marcus Alan Mohanty Pitabas ldquoInvestmentsrdquoTata McGraw Hill
5 Brown Reilly ldquoInvestment Analysis and Portfolio Managementrdquo Thomson Publication
Note The latest editions of the books should be followed
96Bachelor of Business Administration (Semester ndash VI)
BBA- 632 GROUP C -CONTEMPORARY ISSUES IN ACCOUNTING
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IEmergence of Contemporary Issues in Accounting ndash Influence of other disciplines onAccounting and Changing EnvironmentHuman Resource Accounting Meaning Objectives and Scope Methods of Human ResourceAccounting- Human Resource Cost Accounting ( Historical cost Approach Replacement Costapproach and Opportunity Cost approach) Human Resource Value Accounting (Lev amp SchwartzModel Flamholtz Model and Hermansonrsquos Model) Objections against Human resourceaccounting Use of Human resource Accounting in Managerial Decisions Human ResourceAccounting in IndiaPrice Level Accounting ndash introduction Methods (Current Purchasing Power Current CostAccounting Current Value Accounting Technique and Replacement Cost AccountingTechniques) Utility and Corporate PracticesCorporate Social Reporting Areas of Corporate Social Performance Approaches to CorporateSocial Accounting and Reporting Corporate Social Reporting in India
Part ndash IICorporate Reporting Concept of Disclosure in relation to Published Accounts Issues inCorporate Disclosure Corporate Disclosure Environment Conceptual framework of corporatereportingRecent Trends in the Presentation of Published AccountsEconomic Value Added EVA Disclosure in India Corporate Reporting through WebAccounting Standards in India - Significance and formulation of Accounting Standards
97Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Lal Jawahar and Lele RK ldquoContemporary Accounting Issuesrdquo Himalaya Publishers
New Delhi
2 Porwal LS ldquoAccounting Theoryrdquo Tata McGraw Hill
3 Lal Jawahar ldquoCorporate Financial Reportingrdquo Taxman Arora JS
ldquoPrice Level Accountingrdquo Deep and Deep Publishers New Delhi
4 Chander Subhash ldquoCorporate Reporting Practicesrdquo Deep and Deep Publishers
Note The latest editions of the books should be followed
98Bachelor of Business Administration (Semester ndash VI)
BBA-641 GROUP D- EXPORT IMPORT MANAGEMENT AND DOCUMENTATION
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IInternational Commercial Terms ndash Need Groups Ex-works FOB FAS CFR CIF Documentsfor starting up a new export venture aligned documentation system meaning Rationale variousdocuments EDI initiative methods of payment advance payment open Account consignmentsales and documents against acceptance (DA) documents against payment (DP) letter ofcredit pre shipment credit meaning procedure rates documents needed post shipment creditmeaning procedure types and documents needed
Part ndash IIExport Credit and Guarantee Corporation (ECGC) Export Credit Insurance Insurance PoliciesBank Guarantees and Special Schemes Role of ECGC Theories and Practice of ForeignExchange Rate Determination Floating and Fixed Exchange Rates Exchange ControlRegulations and Procedures in India FEMAMarine Insurance Types of Marine Insurance Marine Losses Procedure and DocumentsNeeded for Claim
99Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Current Foreign Trade Policy
2 Handbook of procedures Volume I amp II
3 Jain SC Export Procedures and Documents
4 Kumar A ldquoExport and Import Managementrdquo Excel Books
5 Lall G S ldquoFinance of Foreign Trade and Foreign Exchangerdquo
6 Manual on Export Documentation Nabhi publication
7 Ram P ldquoExport What Where and Howrdquo Anupam Publishers
8 Varshney RL and Bhattacharya B ldquoInternational Marketing Managementrdquo
S Chand Publishers Pvt Ltd New Delhi
Note The latest editions of the books should be followed
100Bachelor of Business Administration (Semester ndash VI)
BBA- 642 GROUP D- GLOBAL STRATEGIC MANAGEMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IConcept of strategy including global strategy An overview of formulation and implementation
of global strategy analysing the external environment especially the tools of analysis culture
and global strategy analysing company resources and capabilities personal goals of top
management corporate level strategy including vertical integration diversification strategic
alliance and acquisition
Part ndash IIEntering foreign markets business level strategies functional level strategies strategy and
Technology evaluation of strategy implementation of strategy organization structure and
Strategy management of political risk and negotiation governing the corporation around the
World
101Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Deresky H ldquoInternational Management Managing Across Borders and Cultures
Pearson Education
2 Hill C W L and Jones G R ldquoStrategic Management An Integrated Approachrdquo Biztantra
3 Hill C W L and Jain A K ldquo International Business Competing in the Global Market
Placerdquo McGraw Hill Co New Delhi
4 Hitt M A Duance R and Hoskisson R E ldquoStrategic Management Competitveness and
Globalizationrdquo Thomson South Western
5 Peng M W ldquoGlobal Strategyrdquo Thomson Publishers
6 Rugman A M Richard M H ldquoInternational Business A Strategic Management
Approachrdquo Pearson Education New Delhi
7 Taggar J H and Mc Dermot M C ldquoThe Essence of International Businessrdquo
Prentice Hall
8 Thakur M Burton G E and Srivastava BN ldquoInternational Management Concept and
Casesrdquo Tata McGraw Hill Co
Note The latest editions of the books should be followed
3Bachelor of Business Administration (Semester System)
Semester ndash V
CourseCode
Course TitleTotal
MarksNumber of
Lectures (L)Tutorials (T)
per week
BBA-501 English (Compulsory) 50 6 --BBA-502 Punjabi (Compulsory) OR
wZ[Ybh gzikph50 6 --
BBA-503 Company Law 50 6 --BBA-504 Entrepreneurship amp Small
Business50 6 --
BBA-505 Cost Accounting 50 6 2
Any one Group from thefollowing
50 6
BBA-511Group AConsumer Behaviour 50 6 --
BBA-512 Advertising amp SalesManagement
50 6 --
BBA-521Group BIndustrial relations amp LabourLegislations
50 6 --
BBA-522 Organisation Change ampDevelopment
50 6 --
BBA-531Group CManagement of BankingOperations
50 6 --
BBA-532 Insurance amp Risk Management 50 6 --
BBA-541Group DInternational BusinessEnvironment
50 6 --
BBA-542 Management of InternationalBusiness Organization
50 6 --
4Bachelor of Business Administration (Semester System)
Semester ndash VI
CourseCode
Course TitleTotal
MarksNumber of
Lectures (L)Tutorials (T)
per week
BBA-601 English (Compulsory) 50 6 --BBA-602 Punjabi (Compulsory) or OR
wZ[Ybh gzikph50 6 --
BBA-603 Income Tax 50 6 --BBA-604 Fundamentals of Capital Markets 50 6 --
BBA-605 Viva-Voce 50
Any one Group from thefollowing
BBA-611Group A
Services Marketing 50 6 --BBA-612 E-Marketing 50 6 --
BBA-621Group B
Training and Development 50 6 --
BBA-622 Contemporary Issues in HumanResource Management
50 6 --
BBA-631Group C
Security Analysis and PortfolioManagement
50 6
BBA-632 Contemporary Issues inAccounting
50 6
BBA-641Group D
Export- Import Management andDocumentation
50 6 --
BBA-642 Global Strategic Management 50 6 --
5Bachelor of Business Administration (Semester-I)
BBA-101 ENGLISH (COMPULSORY)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-
Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four
Sections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates are
required to attempt five questions selecting at least one question from each Section The fifth
question may be attempted from any Section
Texts Prescribed-
1 Tales of Life (Guru Nanak Dev University Amritsar) Stories at SrNo1 2 3 5 and 6
2 Prose for Young Learners (Guru Nanak Dev University Amritsar) Essays at Sr No 1 2 3 5
and 6
3 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP
The syllabus is divided in four sections as mentioned below
SECTIONndashA
English Grammar in Use 4th Edition by Raymond Murphy CUP (Units 1-37)
SECTIONndashB
Paragraph Writing and English Grammar in Use (Units 38-48)
SECTIONndashC
Tales of Life (Guru Nanak Dev University Amritsar) Stories at Sr No 1 2 3 5 and 6
SECTIONndashD
Prose for Young Learners Essays at Sr No 1 2 3 5 and 6
6Bachelor of Business Administration (Semester-I)
BBA-102 gzikph (bkiawh)wK L 3 xzN e[b nze L 50
gkm-eqw ns gkm-g[seK
ਸਕਸ਼ਨ - ਏd ozr (eftsk Gkr) (zgkH jofizdo fzx fY`b_ ns gqhsw fzx orXhnk)r[o BkBe dt BhtofNh nzfwqso(ਲਖਕ ਦਾ ਜੀਵਨ ਤ ਰਚਨਾ -ਵਸਤ)
ਸਕਸ਼ਨ - ਬੀzko dhnK gqf`X jshnK (ihtBh BzL 1 s_ 9 s`e)(zgkH fgqzH sik fzx joBkw fzx Fkw)gzikph kfjs gqekFB nzfwqso(ਿਵਸ਼ਾ-ਵਸਤਸਾਰਨਾਇਕ ਿਬਬ)
ਸਕਸ਼ਨ - ਸੀ(T) goQk ouBk (fszB ftu_ fJe)(n) goQk gVQ e gqFBK d T[`so
ਸਕਸ਼ਨ - ਡੀ(T) GkFk tzBrhnK L GkFk dk Nekbh og GkFk ns T[g-GkFk ftu
nzso gzikph T[gGkFktK d gSkD-fuzBQ(n) gzikph GkFk L fBek s ftek
nze-tzv ns gohfyne bJh jdkfJsK
1H gqFB g`so d uko Gkr jDr jo Gkr ftu_ d gqFB g[`S ikDr2H ftfdnkoEh B e[`b gzi gqFB eoB jB jo Gkr ftu_ fJe gqFB bkwh
j gzitK gqFB fe th Gkr ftu_ ehsk ik edk j3H joe gqFB d pokpo nze jB4H ggo N eoB tkbk ieo ukj sK gqFBK dh tzv n`r_ t`X s_ t`X uko
T[g-gqFBK ftu eo edk j
7Bachelor of Business Administration (Semester-I)
BBA-102 w[ZYbh gzikph(In lieu of Compulsory Punjabi)
wK L 3 xzN e[b nzeL 50gkm-eqw
eFB-J
g_sh n`yoh n`yo eqw go fpzdh tkb toD ns go ftu gDtkb toD ns wksqtK (w[Ybh ikD-gSkD)brkyo (fpzdh fN`gh n`Xe) L gSkD ns tos_
eFB-ph
gzikph Fpd-pDso L w[Ybh ikD-gSkD(kXkoB Fpd z[es Fpd fwFos Fpd wb Fpd nrso ns fgSso)
eFB-hfB`s tos_ dh gzikph Fpdktbh L pkko tgko foFs-Bks ysh ns jo XzfdnK nkfd BkbzpzXs
eFB-vh
js d `s fdBK d BK pkoQK wjhfBnK d BK o[sK d BK fJe s_ se frDsh FpdK ftu
nze-tzv ns gohfyne bJh jdkfJsK
1H gqFB gso d uko Gkr jDr jo Gkr ftu_ d gqFB g[S ikDr2H ftfdnkoEh B e[b gzi gqFB eoB jB jo Gkr ftu_ fJe gqFB bkwh j
gzitK gqFB fe th Gkr ftu_ ehsk ik edk j3H joe gqFB d pokpo nze jB4H ggo `N eoB tkbk ieo ukj sK gqFBK dh tzv nr_ t`X s_ tX uko T[g-gqFBK
ftu eo edk j
8Bachelor of Business Administration (Semester-I)
Punjab History amp Culture (From Earliest Times to C 320)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section A1 Physical features of the Punjab and its impact on history2 Sources of the ancient history of Punjab
Section B3 Harappan Civilization Town planning social economic and religious life of the Indus
Valley People4 The Indo-Aryans Original home and settlements in Punjab
Section C5 Social Religious and Economic life during Rig Vedic Age6 Social Religious and Economic life during Later Vedic Age
Section D7 Teachings and impact of Buddhism8 Jainism in the Punjab
Suggested Readings
1 L M Joshi (ed) History and Culture of the Punjab Art-I Patiala 1989 (3rd edition)2 LM Joshi and Fauja Singh (ed) History of Punjab VolI Patiala 19773 Budha Parkash Glimpses of Ancient Punjab Patiala 19834 BN Sharma Life in Northern India Delhi 19665 Chopra PN Puri BN amp Das MN(1974) A Social Cultural amp Economic History
of India Vol I New Delhi Macmillan India
9Bachelor of Business Administration (Semester-I)
BBA-103 BASIC ACCOUNTING
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION AIntroduction Financial Accounting-Definition and Scope Objectives of FinancialAccounting Accounting vs Book Keeping Terms used in accounting Users of AccountingInformation and Limitations of Financial AccountingConceptual Frame work Accounting Concepts Principles and Conventions Accounting
Standards-Concept Objectives Benefits Brief review of Accounting Standards in IndiaAccounting Policies Accounting as a measurement disciplineRecording of TransactionsAccounting ProcessCycle Journal
SECTION BSubsidiary Books Ledger Cash Book Trial Balance Bank Reconciliation StatementDepreciation Meaning need amp importance of depreciation methods of chargingdepreciation (WDV amp SLM)
SECTION CFinal Accounts Meaning of Financial Statements Usefullness of Financial StatementsElements of Financial Statements Preparation of Trading and Profit amp Loss Account andBalance Sheet without AdjustmentsFinal Accounts with Adjustments Treatment of Some Items which may be Direct ItemsIndirect Items Incomes and Expenses Treatment of Items of Adjustment Appearing Outsidethe Trial Balance Treatment of Items of Adjustment Appearing Inside the Trial Balance
SECTION DIntroduction to Company Final Accounts Important provisions of Companies Act 2013in respect of preparation of final accounts of a company Understanding the Annual Reportof a CompanyComputerised Accounting Computers and its application in accounting Accountingsoftware package (Tally)
10Bachelor of Business Administration (Semester-I)
Suggested Readings
1 Gupta Ambrish ldquoFinancial Accounting for Management An Analytical PerspectiverdquoPearson Education New Delhi
2 Khatri Dhanesh ldquoFinancial Accountingrdquo Tata McGraw-Hill New Delhi
3 Horngren Charles T Sundem Gart l Elliot John A Philbrick Donna RldquoIntroduction to Financial Accountingrdquo Prentice Hallcedil New Delhi
4 Ramachandran N and Kakani RamldquoFinancial Accounting for ManagementrdquoTata McGraw-Hill New Delhi
5 Shukla MC Grewal TS and Gupta SC ldquoAdvance Accountsrdquo Sultan Chand ampSons New Delhi
Note The latest editions of the books should be followed
11Bachelor of Business Administration (Semester-I)
BBA-104 BUSINESS ORGANISATION amp SYSTEMS
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction to Business and Commerce Meaning and definition of business Objectives ofbusiness Essentials of a successful business Scope of business Business as an economicsystemTrade and aids to trade- Meaning scope functions and evolution of commerce amp industryIndustrial Revolution-its effects Industrialization in India
Section BForms of Business Organization Sole-proprietorship Partnership Joint stock CompanyCooperative Society Public Utilities Selection of a suitable form of organization Classificationbased on Business UnitSetting up a New Enterprise Promotion of a business Business size and location decisionsvarious factors to be considered for starting a new unit Problems in starting a new business
Section CBusiness and Society Changing Concepts and Objectives of Business Business ethics Socialresponsibilities of business Manager and his environment external and internalDomestic amp Foreign Trade Import export trade procedure amp their organization
Section DOrganization of wholesale amp retail trade - Recent trends in wholesale amp retailing Malls andSuper Markets ndash their effect on economyStock Exchange Definition and Meaning Importance FunctionsDealers
12Bachelor of Business Administration (Semester-I)
Suggested Readings1 Kaul Vijay Kumar ldquoBusiness Organization and Management Text and Casesrdquo Pearson
Education New Delhi
2 Singla RK ldquoBusiness Organization and Managementrdquo VK (India) Enterprises New
Delhi
3 Daft Richard L Daft J Murphy H amp Willmott ldquoOrganization Theory and Designrdquo
Cengage Learning EMEA New Delhi
4 Fernando AC ldquoBusiness Environmentrdquo Pearson Education New Delhi
5 Archie B Carroll Ann K Buchholtz ldquoBusiness amp Society Ethics Sustainability and
Stakeholder Managementrdquo Cengage Learning New Delhi
Note The latest editions of the books should be followed
13Bachelor of Business Administration (Semester-I)
BBA-105 MANAGERIAL ECONOMICS- I
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION ATheory of Demand Meaning of demand and its types Law of demand Price elasticity of demand
and its measurement
Consumerrsquos Behaviour Utility approach Brief outline of law of diminishing marginal utility and
law of equi-marginal utility
SECTION BIndifference Curve Approach Consumer equilibrium Income Price and Substitution effect
Revealed Preference Approach
Theory of Supply Concept and law of supply factors affecting supply
SECTION CTheory of Production Law of variable proportion total average and marginal physical product
Law of Returns to scale Economies and diseconomies of scale
Theory of Cost Short and Long period costs Concept of total cost Marginal and Average cost
Theory of cost in short-run and long-run Concept of revenue Total Revenue Average Revenue
Relationship between Average and Marginal Revenue and Price elasticity of demand
SECTION DPricing Under Various Market Conditions Perfect Competition - Equilibrium of Firm and
Industry under Perfect Competition Monopoly - Price determination under Monopoly Monopolistic
Competition - Price and Output determination under Monopolistic Competition
14Bachelor of Business Administration (Semester-I)
Suggested Readings
1 Koutosoyiannis A ldquoModern Micro Economicsrdquo Palgrave Macmillan
2 Dwivedi DNldquoMicroeconomics Theory and Applicationsrdquo Pearson Education New
Delhi
3 Gravelle H and Rees R ldquoMicroeconomicsrdquo Pearson Education New Delhi
4 Ahuja HL ldquoAdvanced Economic theory Microeconomic Analysisrdquo
S Chand amp Company Ltd New Delhi
5 Mithani DM ldquoManagerial Economicsrdquo Himalaya Publishing House New Delhi
Note The latest editions of the books should be followed
15Bachelor of Business Administration (Semester-I)
BBA-106 COMPUTER APPLICATIONS FOR BUSINES- I
Time 3 Hours Total Marks 50Theory 35
Practical 15Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION AComputer Fundamentals Definition of computer Components of a computer systemBrief history of evolution of computers and generation of computersInternal and External Memory Storage RAM ROM PROM EPROM Commonly used
InputoutputMemory storage devices Punched Card VDU CRT Differencebetween Hardware amp Software Types of software system Software amp Applicationsoftware Interpreter
SECTION BOperating System Definition Types of operating on the Basis of processing Introduction tovarious types of operating system such as windows amp DOS Overview and Anatomy ofwindows Working with files and folder in windowsBasic Commands of Internal amp External commands in DOS
SECTION CMS-Word Overview Creating Saving Opening Importing Exporting amp Inserting filesFormatting pages paragraphs and sections Indents and outdates Creating lists and numberingHeading Styles Fonts and size editing positioning amp viewing text Finding amp replacing textinserting page breaks page numbers book marks symbols amp dates Using tabs and tablesHeader Footer amp Printings
SECTION DMS-Excel Worksheet overview Entering information Worksheet Opening and savingworkbook Formatting number and texts Protecting cells Producing Charges and printingoperations graphsMS-Power Point Presentation Basics Menus amp Toolbars Opening amp Saving amp existingpresentation creating amp Saving a presentation using auto content wizard Design TemplateBlank Presentation The slides sorter view Insert slides from another presentation Insertingpictures and graphics Slide show printing slides
16Bachelor of Business Administration (Semester-I)
Suggested Readings
1 Peter Norton ldquoIntroduction to Computersrdquo McGraw-Hil New Delhi
2 Sanjay Sexana ldquoA First Course in Computersrdquo Vikas Publishing House New Delhi
3 Rajaraman V ldquoFundamental of Computersrdquo Prentice Hal India New Delhi
4 Srivastava SS ldquoMS-Oficerdquo Firewal Media New Delhi
5 Alexis Loeon and Matheus Leon ldquoIntroduction to Computers with MS-Ofice 200rdquo TataMcGraw-Hil New Delhi
Note The latest editons of the boks should be folowed
17Bachelor of Business Administration (Semester-I)
BBA-107 BUSINESS COMMUNICATION
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ABusiness Communication ndash Meaning amp Importance Communication purpose processelements barriers to communication and conditions for successful communication Forms ofCommunication basic models of communication 7Cs of effective business communicationOrganizational Communication Importance of Communication in Management Formal andInformal Communication Internal and external communication
Section BPresentation Skills Presentation on any chosen topic Oral presentations Principles of oralpresentations factors affecting presentationsBusiness Etiquette Understanding etiquette Cross-cultural etiquette Business manners
Business to business etiquette
Section CInternal Correspondence Memos Circulars Notices Office ordersCorrespondence with banks-Regarding overdrafts cash credits loans Drafting of salesletters circulars preparation of sales reportsCustomersrsquo correspondence - Complaints Regarding dues follow up letters
Section DSecretarial Correspondence -Correspondence with shareholders debenture holders regardingdividend interest transfer-transmission Communicating with statutory authorities and bodieslike Stock exchange RBI SEBIPreparation of resume Job application Drafting of interview letters call letters finalappointment orders
18Bachelor of Business Administration (Semester-I)
Suggested Readings
1 Taylor S and Chandra V ldquoCommunication for Business A Practical Approachrdquo Fourth
Edition 2011 Pearson Education
2 Bovee C and Thill J ldquoBusiness Communication Todayrdquo 2011 Prentice Hall
3 Sethi A and Adhikari B ldquoBusiness Communicationrdquo 2009 McGraw Hill Education
4 Kaul A ldquoBusiness Communicationrdquo 2004 Prentice Hall of India New Delhi
5 Dulek R and Fielden J ldquoPrinciples of Business Communicationrdquo 1990 Macmillan
Publishing Co New York
6 Rodriques MV (2003) ldquoEffective Business Communicationrdquo 13th Edition
7 Doshi SR (2008) ldquoBusiness Communication amp ManagementndashMethods amp Techniquesrdquo
8 Herata A Murphy Charles E Peck (1981) 3rd Edition ldquoEffective Business
Communicationrdquo Tata McGraw Hill Publishing Co Ltd
Note The latest Editions of the books should be followed
19Bachelor of Business Administration (Semester-I)
Drug Abuse Problem Management and Prevention
PROBLEM OF DRUG ABUSETime 3 Hours Max Marks 50
Instructions for the Paper Setters-
Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION ndash AMeaning of Drug AbuseMeaning Nature and Extent of Drug Abuse in India and Punjab
SECTION ndash BConsequences of Drug Abuse for
Individual Education Employment IncomeFamily ViolenceSociety CrimeNation Law and Order problem
SECTION ndash CManagement of Drug AbuseMedical Management Medication for treatment and to reduce withdrawal effects
SECTION ndash DPsychiatric Management Counselling Behavioural and Cognitive therapySocial Management Family Group therapy and Environmental Intervention
References
1 Ahuja Ram (2003) Social Problems in India Rawat Publication Jaipur2 Extent Pattern and Trend of Drug Use in India Ministry of Social Justice and
Empowerment Government of India 20043 Inciardi JA 1981 The Drug Crime Connection Beverly Hills Sage Publications4 Kapoor T (1985) Drug epidemic among Indian Youth New Delhi Mittal Pub5 Kessel Neil and Henry Walton 1982 Alcohalism Harmond Worth Penguin Books6 Modi Ishwar and Modi Shalini (1997) Drugs Addiction and Prevention Jaipur Rawat
Publication7 National Household Survey of Alcohol and Drug abuse (2003) New Delhi Clinical
Epidemiological Unit All India Institute of Medical Sciences 2004
20Bachelor of Business Administration (Semester-I)
8 Ross Coomber and Others 2013 Key Concept in Drugs and Society New Delhi SagePublications
9 Sain Bhim 1991 Drug Addiction Alcoholism Smoking obscenity New Delhi MittalPublications
10 Sandhu Ranvinder Singh 2009 Drug Addiction in Punjab A Sociological Study AmritsarGuru Nanak Dev University
11 Singh Chandra Paul 2000 Alcohol and Dependence among Industrial Workers DelhiShipra
12 Sussman S and Ames SL (2008) Drug Abuse Concepts Prevention and CessationCambridge University Press
13 Verma PS 2017 ldquoPunjabrsquos Drug Problem Contours and Charactersticsrdquo Economic andPolitical Weekly Vol LII No 3 PP 40-43
14 World Drug Report 2016 United Nations office of Drug and Crime15 World Drug Report 2017 United Nations office of Drug and Crime
21Bachelor of Business Administration (Semester ndash II)
BBA-201 ENGLISH (COMPULSORY)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-
Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four
Sections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates are
required to attempt five questions selecting at least one question from each Section The fifth
question may be attempted from any Section
Texts Prescribed1 Tales of Life (Guru Nanak Dev University Amritsar) Stories at Sr No 7 9 10 11 122 Prose for Young Learners (Guru Nanak Dev University Amritsar) Essays at
Sr No 7 8 9 10 113 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP (Units 49-97)
The syllabus is divided in four sections as mentioned below
SECTIONndashA
English Grammar in Use 4th Edition by Raymond Murphy CUP (Units 49-81)
SECTIONndashB
Personal letter Writing and English Grammar in Use (Units 82-97)
SECTIONndashC
Tales of Life (Guru Nanak Dev University Amritsar) 7 9 10 11 12
SECTIONndashD
Prose for Young Learners (Fourth Edition) by Raymond Murphy CUP 7 8 9 10 and 11
22Bachelor of Business Administration (Semester ndash II)
BBA-202 gzikph (bkiawh)
wKL 3 xzN e[b nzeL 50
gkm-eqw ns gkm-g[seK
ਸਕਸ਼ਨ - ਏd ozr (ejkDh Gkr) (zgkH jofizdo fzx fY`b_ ns gqhsw fzx orXhnk)r[o BkBe dt BhtofNh nzfwqso( ਿਵਸ਼ਾ-ਵਸਤਸਾਰਲਖਕ ਦਾ ਜੀਵਨ ਤ ਰਚਨਾ)
ਸਕਸ਼ਨ - ਬੀzko dhnK gqf`X jshnK (ihtBh BzL 10 s_ 18 s`e)(zgkH fgqzH sik fzx joBkw fzx Fkw)gzikph kfjs gqekFB nzfwqso(ਿਵਸ਼ਾਸਾਰਨਾਇਕ ਿਬਬ)
ਸਕਸ਼ਨ - ਸੀ(T) Fpd-pDso ns Fpd-ouBk L gfoGkFk w[Yb zebg(n) Fpd FqDhnK
ਸਕਸ਼ਨ - ਡੀ(T) dsoh fu`mh g`so(n) w[jkto ns nykD
nze-tzv ns gohfyne bJh jdkfJsK
1H gqFB g`so d uko Gkr jDr jo Gkr ftu_ d gqFB g[`S ikDr2H ftfdnkoEh B e[`b gzi gqFB eoB jB jo Gkr ftu_ fJe gqFB bkwh
j gzitK gqFB fe th Gkr ftu_ ehsk ik edk j3H joe gqFB d pokpo nze jB4H ggo N eoB tkbk ieo ukj sK gqFBK dh tzv n`r_ t`X s_ t`X uko
T[g-gqFBK ftu eo edk j
23Bachelor of Business Administration (Semester ndash II)
BBA-202 w[ZYbh gzikph(In lieu of Compulsory Punjabi)
smW 3 GMty kul AMk 50gkm-eqw
eFB-J
Fpd FqDhnK L gSkD ns tos_(BKt gVBKt fefonk ftFFD fefonk ftFFD pzXe ie ns ftfwe)
eFB-ph
gzikph tke pDso L w[Ybh ikD-gSkD(T) kXkoB tke z[es tke ns fwFos tke (gSkD ns tos_)(n) fpnkBhnk tke gqFBtkue tke ns j[ewh tke (gSkD ns tos_)
eFB-h
goQk ouBkzyg ouBk
eFB-vh
fu`mh g`so (xob ns dsoh)nykD ns w[jkto
nze-tzv ns gohfyne bJh jdkfJsK
1H gqFB gso d uko Gkr jDr jo Gkr ftu_ d gqFB g[S ikDr2H ftfdnkoEh B e[b gzi gqFB eoB jB jo Gkr ftu_ fJe gqFB bkwh j
gzitK gqFB fe th Gkr ftu_ ehsk ik edk j3H joe gqFB d pokpo nze jB4H ggo `N eoB tkbk ieo ukj sK gqFBK dh tzv nr_ t`X s_ tX uko T[g-gqFBK
ftu eo edk j
24Bachelor of Business Administration (Semester ndash II)
Punjab History amp Culture (C 320 to 1000 B C)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section A1 Alexanderrsquos Invasion and its Impact2 Punjab under Chandragupta Maurya and Ashoka
Section B3 The Kushans and their Contribution to the Punjab4 The Panjab under the Gupta Empire
Section C5 The Punjab under the Vardhana Emperors6 Socio-cultural History of Punjab from 7th to 1000 AD
Section D7 Development of languages and Education with Special reference to Taxila8 Development of Art amp Architecture
Suggested Readings1 L M Joshi (ed) History and Culture of the Punjab Art-I Punjabi University Patiala
1989 (3rd edition)2 LM Joshi and Fauja Singh (ed) History of Punjab VolI Punjabi University Patiala
19773 Budha Parkash Glimpses of Ancient Punjab Patiala 19834 BN Sharma Life in Northern India Delhi 1966
25Bachelor of Business Administration (Semester ndash II)
BBA-203 BUSINESS LAWSTime 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION ALaw of Contract (1872) Nature of contract Classification Offer and acceptance Capacity ofparties to contract Free consent Consideration
SECTION BLaw of Contract Legality of object Agreement declared void Performance of contractDischarge of contract Remedies for contract of contractSales of Goods Act (1930) Formation of contracts of sale Goods and their classificationprice conditions and warranties
SECTION CSales of Goods Act Transfer of property in goods Performance of the contact of salesUnpaid seller and his rights sale by auction Hire purchase agreementThe Consumer Protection Act (1886) Definition of consumer Features Grievance regressedmachinery
SECTION DNegotiable Instruments Act (1881) Definition of negotiable instruments FeaturesPromissory note Bill of Exchange Cheque Holder and holder in the due courseCrossing of a cheque types of crossing Negotiation Dishonour and discharge of negotiableinstrument
Suggested Readings1 Singh Avtar ldquoThe Principles of Mercantile Lawrdquo Eastern Book Company Lucknow2 Kapoor ND ldquoBusiness Lawrdquo Sultan Chand amp Sons New Delhi3 Tulsian PC ldquoBusiness Lawrdquo Tata McGraw Hill New Delhi4 Usa Tbp Usa ldquoIndian Business Lawrdquo International Business Publications USA
Note The latest editions of the books should be followed
26Bachelor of Business Administration (Semester ndash II)
BBA-204 PRINCIPLES OF MANAGEMENTTime 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Objective To provide a basis of understanding to the students with reference to working ofbusiness organization through the process of management
SECTION AManagement Meaning and definition nature purpose scope importance and functionsManagement as art science and profession Management as a social system Concept ofmanagement administration and organization Principles of management ScientificManagementEvolution of Management Thought Contribution of FW Taylor Henri Fayol Elton MayoChester Barnard amp Peter Drucker to the management thought Various approaches tomanagement (ie Schools of Management Thought) Indian management thoughtManagement Techniques Management by Objective Meaning Process Benefits AndWeaknesses
SECTION BPlanning Meaning Significance Types of plans Nature Elements Objectives PoliciesRules Procedure Strategy Decision MakingOrganizing Meaning Nature and Purpose of organization Theories of organization principlesof organization Forms of organization Line Functional and Line and Staff Formal andinformal organization Delegation Span of Management Factors determining effective span
SECTION CDepartmentation Definition Departmentation by function Territory ProductserviceCustomer group and matrix organization Decentralisation and DepartmentationAuthority Definition types responsibility and accountability delegation definition steps indelegation obstacles to delegation and their elimination decentralization vs centralizationdeterminants of effective decentralization
SECTION DStaffing Meaning nature and functions of HRM Manpower management factors affectingstaffing Recruitment Selection Training and Development Performance appraisal need andprocessDirecting Motivation Meaning Nature Importance Types Theories of MotivationMc Gregorrsquos Maslow and Herzberg Leadership Meaning Nature Styles Managerial gridLikert system Theories Trait Behavioural Situational and FollowersCoordination Principles and Techniques Difference between coordination and cooperationControlling Meaning nature importance scope principles prerequisites steps limitationsand techniques
27Bachelor of Business Administration (Semester ndash II)
Suggested Readings
1 Robbins SP amp Coulter MK ldquoManagementrdquo Pearson Education Inc New Delhi
2 Gupta Meenakshi ldquoPrinciples of Managementrdquo PHI Learning Pvt Ltd New Delhi
3 Koontz H Weihrich H amp Aryasri AR ldquoEssentials of Managementrdquo
Tata McGraw-Hill New Delhi
4 Aswathapa K ldquoEssential of Business Administrationrdquo Himalaya Publishing HouseMumbai
Note The latest editions of the books should be followed
28Bachelor of Business Administration (Semester ndash II)
BBA-205 MANAGERIAL ECONOMICS-IITime 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Objective To provide a basis of understanding macroeconomics concepts
SECTION AMacroeconomics Meaning nature and scope Basic concepts Stock and flow variables staticcomparative static and dynamic analysisNational Income Concept and Importance of National Income Gross and Net NationalProduct Gross and Net Domestic Product Personal Income and Disposable IncomeMeasurement of National Income Income Output and Expenditure Method Problems inMeasurement of National Income
SECTION BConsumption Function Meaning and Nature Deterimants and Measures to raise Propensity toConsume Keynes Psychological Law of Consumption- Meaning Properties and Implications
SECTION CInvestment Classical Theory of Investmaent Keynesian Theory of Investment AcceleratorTheory of InvestmentKeynesian Economics Theory of Money Saving and Investment FunctionMultiplier Static and Dynamic Analysis Balanced Budget Multiplier EmploymentMultiplier
SECTION DBusiness Cycle Keynesrsquos Theory of Trade Cycle Kaldorrsquos Theory of Trade Cycle HicksrsquoTheory of Trade Cycle Samuelsonrsquos Theory of Trade CycleInflation Meaning Types Theories Causes effects and Context
29Bachelor of Business Administration (Semester ndash II)
Suggested Readings
1 Ackley G ldquoMacroeconomics Theory and Policyrdquo Macmillan New York
2 Shapiro E ldquoMacroeconomic Analysisrdquo Galgotia Publication New Delhi
3 Gppdwin Neva J A Nelson amp J Harris ldquoMacroeconomics in Contextrdquo PHI Learining Pvt
Ltd New Delhi
4 Dornbusch R S Ficher amp R Startz ldquoMacro Economicsrdquo Tata McGraw Hill Publishing
Company Ltd New Delhi
5 Agarwal Vanita ldquoMacroeconomics Theory and Policyrdquo Pearson Education New Delhi
Note The latest editions of the books should be followed
30Bachelor of Business Administration (Semester ndash II)
BBA-206 COMPUTER BASED ACCOUNTING SYSTEMTime 3 Hour M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION AComputerized Accounting - Meaning need Concepts of Accounting groups Hierarchy ofaccounts Codification in accountingAccounting package - Setting up an accounting entity Creation of groups and accountsDesigning and creating vouchers Data Entry operations using the vouchers Processing forreports to prepare ledger accounts trial balance and balance sheet
SECTION BDatabase Design for Accounting
Identifying and appreciating the data content in accounting transactions overview of databaseconcepts ER model creating and implementing RDM for Financial Accounting SQL toretrieve data and generate accounting information
SECTION C
Documenting transactions using vouchers System of vouchers and database design foraccounting Storing and maintain transaction dataTallyFinancial Accounting Packages Preparation and online finalization of accounts on Tally ERP90 Introduction of Tally ERP 90 Phases of Implementation Aides for implementationAccounts Management (Using Tally ERP 90 Software Package)
SECTION DAccounts Masters Accounts Transaction Accounts Reports Preparation and Compilation ofcomplete balance sheet of any IndustriesOrganization Firms(The mentioned versions of Tally must be replaced with latest available version)
Suggested Readings1 Hall JA ldquoAccounting Information Systemrdquo South Western College Publishing2 Gelinas Ultric J and Steve G Suffon ldquoAccounting Information System South Western
Thomson Learning3 ldquoTally- ERP 9 Simple Steps of Learningrdquo Kogent LearningNote The latest editions of the books should be followed
31Bachelor of Business Administration (Semester ndash II)
BBA- 207 FUNDAMENTALS OF BANKINGTime 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION ACommercial BanksmdashIntroduction evolution nature functions importance and servicesprovided by commercial banks
Types of Banks-Commercial Bank Regional Rural Banks Foreign Banks Cooperative BanksPublic bank and Private bank difference between public and private banks
SECTION BCentral Bankmdashmeaning and functions Techniques of credit control mechanism of CreditCreation
Practical Aspect of Banking- Negotiable Instrumentsmdash Cheques bills of exchange andpromissory notes endorsements difference between cheques and bills of exchange
SECTION CCustomerrsquos Pass Book-Entries in Pass Book Effects of errors favourable to the Banker andCustomer
Clearing House System
SECTION DSystems of Banking- Group and Chain Banking Unit and Branch Banking Investment Bankingand Mixed Banking
32Bachelor of Business Administration (Semester ndash II)
Suggested Readings
1 Sundharam Varsheney ldquoBanking Theory Law amp Practicerdquo Sultan Chand amp Co
2 Shekhar KC Shekhar Lekshmy ldquoBanking Theory and Practicerdquo Vikas PublishingHouse
3 Sethi Jyotsana Bhatia Nishwan ldquoElements of Banking and Insurancerdquo PHI LearningPrivate Limited New Delhi
4 wwwrbiorg
Note The latest editions of the books should be followed
33Bachelor of Business Administration (Semester ndash II)
Drug Abuse Problem Management and Prevention
DRUG ABUSE MANAGEMENT AND PREVENTIONTime 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION ndash APrevention of Drug abuseRole of family Parent child relationship Family support Supervision Shaping values ActiveScrutiny
SECTION ndash BSchool Counselling Teacher as role-model Parent-teacher-Health Professional CoordinationRandom testing on students
SECTION ndash CControlling Drug AbuseMedia Restraint on advertisements of drugs advertisements on bad effects of drugs Publicityand media Campaigns against drug abuse Educational and awareness program
SECTION ndash DLegislation NDPs act Statutory warnings Policing of Borders Checking SupplySmuggling ofDrugs Strict enforcement of laws Time bound trials
References
1 Ahuja Ram (2003) Social Problems in India Rawat Publication Jaipur
2 Extent Pattern and Trend of Drug Use in India Ministry of Social Justice and
Empowerment Government of India 2004
3 Inciardi JA 1981 The Drug Crime Connection Beverly Hills Sage Publications
4 Kapoor T (1985) Drug epidemic among Indian Youth New Delhi Mittal Pub
5 Kessel Neil and Henry Walton 1982 Alcohalism Harmond Worth Penguin Books
6 Modi Ishwar and Modi Shalini (1997) Drugs Addiction and Prevention Jaipur Rawat
Publication
7 National Household Survey of Alcohol and Drug abuse (2003) New Delhi Clinical
Epidemiological Unit All India Institute of Medical Sciences 2004
8 Ross Coomber and Others 2013 Key Concept in Drugs and Society New Delhi Sage
Publications
34Bachelor of Business Administration (Semester ndash II)
9 Sain Bhim 1991 Drug Addiction Alcoholism Smoking obscenity New Delhi Mittal
Publications
10 Sandhu Ranvinder Singh 2009 Drug Addiction in Punjab A Sociological Study Amritsar
Guru Nanak Dev University
11 Singh Chandra Paul 2000 Alcohol and Dependence among Industrial Workers Delhi
Shipra
12 Sussman S and Ames SL (2008) Drug Abuse Concepts Prevention and Cessation
Cambridge University Press
13 Verma PS 2017 ldquoPunjabrsquos Drug Problem Contours and Charactersticsrdquo Economic and
Political Weekly Vol LII No 3 PP 40-43
14 World Drug Report 2016 United Nations office of Drug and Crime
15 World Drug Report 2017 United Nations office of Drug and Crime
35Bachelor of Business Administration Semester-III
BBA-301 ENGLISH (COMPULSORY)
Time 3 Hours Max Marks 50
Important Note The textbook Making Connections (3rd edition) is significantly different fromits 2nd edition The third edition (by Kenneth J Pakenham Jo EcEntire Jessica Williams) is to befollowed for this course
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed1 Making Connections by Kenneth J Pakenham Jo McEntire Jessica Williams 3rd Edition
CUP2 Moments in Time An Anthology of Poems GNDU Amritsar3 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP
Syllabus is divided into four sections as mentioned below
Section AEnglish Grammar in Use (Fourth Edition) by Raymond Murphy CUP Units 98-130
Section BEssay writing and English Grammar in Use Units 131-145
Section CMoments in Time Poems at Sr No 1-6
Section DMaking Connections by Kenneth J Pakenham 3rd Edn CUP Unit-I (Global Health) and Unit-II(Multicultural Societies)
36Bachelor of Business Administration Semester-III
BBA-302 gzikph (bkwh)
wK fszB xzN e[b nze L 50nze-tzv ns gohfyne bJh jdkfJsK
1H gqFB g`so d uko Gkr jDr jo Gkr ftu d gqFB g[S ikDr2H ftfdnkoEh B e[`b gzi gqFB eoB jB jo Gkr ftu_ fJe gqFB bkwh
j gzitK gqFB fe th Gkr ftu_ ehsk ik edk j3H joe gqFB d d nze jB4H ggo N eoB tkbk ieo ukj sK gqFBK dh tzv n`r_ t`X s_ t`X uko
T[g-gqFBK ftu eo edk j
gkm-eqw ns gkm-g[seK
ਸਕਸ਼ਨ - ਏnkX[fBe gzikph tkose (zgkH vkH r[opuB fzx skfbp)gzikph kfjs gqekFB nzfwqso(ਿਵਸ਼ਾ-ਵਸਤਸਾਰਕਲਾ ਪਖ)
ਸਕਸ਼ਨ - ਬੀuDt_ gzikph fJeKrh (fJeKrh zrqfj)zgkH vkH ofwzdo eo esoh nAv zBi nzfwqso
1H [jkr nkJhHhHBzdk2H BtK ukBD jouoB fzx3H nzBQ fBFkBuh niwo nby4H nowkB ifszdo pokV5H ukphnK nkswihs fzx6H fw`Nh dk pktk gkbh G[fgzdo7H `XoK etb Xkbhtkbftak ts$gkso fusoB$ozr wzu d gZy sA
ਸਕਸ਼ਨ - ਸੀ(T) zyg ouBk (gqh)(n) fd`s goQ ftu_ nF[`X Fpd iVK ~ F[`X eoBk
ਸਕਸ਼ਨ - ਡੀwb ftnkeoBe fJekJhnK L gfoGkFk ns tzBrhnK(GktzF Fpd tkezF T[g-tke ns tke)
37Bachelor of Business Administration Semester-III
BBA-302 mu~FlI pMjwbI(In lieu of Compulsory Punjabi)
pwT-kRm
smW iqMn GMty kul AMk 50AMk-vMf Aqy prIiKAk leI hdwieqW
1 pRSn p`qr dy cwr Bwg hoxgy[ hr Bwg iv`coN do pRSn pu`Cy jwxgy[2 ividAwrQI ny ku`l pMj pRSn krny hn[ hr Bwg iv`coN iek pRSn lwzmI hY[ pMjvW
pRSn iksy vI Bwg iv`coN kIqw jw skdw hY[3 hryk pRSn dy brwbr AMk hn[4 pypr sY`t krn vwlw jykr cwhy qW pRSnW dI vMf A`goN v`D qoN v`D cwr aup-pRSnW ivc
kr skdw hY[
pwT-kRm
sYkSn-eyivAwkrxk iekweIAW dI pCwx Aqy vrqoN vwkMS aupvwk Aqy vwk
sYkSn-bI
gok ouBkfu`mh g`sosYkSn-sI
nykD ns w[jkto
sYkSn-fI
pYrw ADwirq pRSnsMKyp rcnw
38Bachelor of Business Administration Semester-III
Punjab History amp Culture (From 1000 to 1605 A D)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section A1 Society and Culture of Punjab during the Turko-Afghan rule2 The Punjab under the Mughals
Section B3 Bhakti movement and its impact on Society of Punjab4 Sufism in Punjab with special reference to Baba Farid
Section-C5 Guru Nanak-Life and travels6 Teachings of Guru Nanak Concept of Sangat Pangat and dharmsal
Section-D7 Contribution of Guru Angad Dev Guru Amar Das and Guru Ram Das8 Compilation of Adi Granth and martyadom of Guru Arjun Dev
Suggested Readings
1 Chopra PN Puri BN amp Das MN(1974) A Social Cultural amp Economic Historyof India Vol II New Delhi Macmillan India
2 Grewal JS (1994) The Sikhs of the Punjab Cambridge University Press New Delhi3 Singh Fauja (1972) A History of the Sikhs Vol II I Patiala Punjabi University4 Singh Kushwant (2011) A History of the Sikhs- Vol I (1469-1839) New Delhi
Oxford University Press5 SinghKirpal (1990) History and Culture of the Punjab-Part II (Medieval Period)
Patiala Publication Bureau Punjabi University
39Bachelor of Business Administration Semester-III
BBA-303 STATISTICS FOR BUSINESS
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AMatrix Algebra Types of matrices basic operations of matrices determinant of a matrix andits properties rank and inverse of a matrix solution of simultaneous linear equations ndashCramerrsquos rule and matrix inversion method application of matrices
Section BIntroduction and Methods of Presentation of Statistical Information Collection and Presentationof Data Frequency distribution Concept of sampling and sampling DesignsMeasures of Central Tendency- Mean Median Mode Measure of dispersion Range quartiledeviation Average deviation and Standard deviation
Section CSimple Correlation and Regression Analysis Assumptions Pearsons product moment andSpearmenrsquos rank correlation method least squares technique properties of correlations andregression coefficients Time Series Analysis Trend analysis using moving average and regression analysis seasonalcyclic and regular fluctuations Index number construction of unweighted and weighted indexnumbers quantity Index
Section DElementary Probability Theory Deterministic and nonndashdeterministic experiments differenttypes of events a priori and empirical definition of probabilityConditional probability laws of addition and multiplication of probabilityproperties of binomial Poisson and normal distributions
Suggested Readings1 Chiang AC ldquoFundamental Methods of Mathematical Economicsrdquo McGraw Hill
Kogakusha2 Hopfe MM Mathematics ndash ldquoFoundations for Business Science
Research Associationrdquo3 Mizrahi A and Sullivan M ldquoMathematics for Business and Social Sciencesrdquo
John Wiley and Sons4 Raghawachari M ldquoMathematics for Management ndash An Introductionrdquo
Tata McGraw Hill New Delhi5 Webber JE ldquoMathematical Analysis Business and Economic Applicationsrdquo
Harper amp Row6 Yamuna T ldquoMathematics for Economics ndash An Elements Surveyrdquo
Prentice Hall of India PvtLtd New Delhi7 Chou Y ldquoStatistical Analysisrdquo Holt Rinehart and Winston New York8 Croxton FE Cowden DJ and Klien S ldquoApplied General Statisticsrdquo
Prentice Hall of India Pvt Ltd9 Karmel PH and Polar KM ldquoApplied Statistics for Economistsrdquo Pitman London10 Wetherill GB ldquoElementary Statistical Methodsrdquo Chapman and Hall London
Note The latest editions of the books should be followed
40Bachelor of Business Administration Semester-III
BBA-304 FUNDAMENTALS OF HUMAN RESOURCE MANAGEMENT
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AHuman Resource Management (HRM) Nature Scope Objectives and Functions of HRMEvolution of HRM Changing Trends in HRMStatus and competencies of HR managerHuman Resource Planning (HRP) Concept Need and Importance of HRP Factors affectingHRP Human Resource Planning ProcessJob Analysis Meaning and Objective Process Methods of Collecting job data Uses of Job
Analysis Problems of Job AnalysisSection B
Recruitment and Selection Meaning and Factors governing Recruitment RecruitmentSources and Techniques Meaning and Process of Selection Problems associated withRecruitment and SelectionEmployee Retention Meaning Factors Responsible for High Employee Turnover EmployeeRetention Strategies
Section CHR Training and Development Concept and Need Process of Training andDevelopment Programme - Identification of Training and Development Needs ObjectivesStrategy amp Designing of Training and Development Implementation and Methods of TrainingProgramme and Levels of Training EvaluationPerformance Appraisal Meaning Purpose Essentials of Effective Performance AppraisalSystem Various Components of Performance Appraisal Methods and Techniques ofPerformance Appraisal
Section DManaging Compensation and Employee Remuneration Concept Objectives Componentsof Employee Remuneration Factors Influencing Employee Remuneration Challenges ofRemuneration Incenive plans fringe benefits employee health and safety and employeegrievance systemJob Evaluation Meaning Process and Methods of Job Evaluation
41Bachelor of Business Administration Semester-III
Suggested Readings
1 Dessler Gary ldquoHuman Resource Managementrdquo New Delhi Pearson Education Asia
2 Durai Pravin ldquoHuman Resource Managementrdquo New Delhi Pearson
3 Noe Raymond A Hollenbeck John R Gerhart Barry Wright Patrick M ldquoHuman
Resource Management Gaining a Competitive Advantagerdquo New Delhi McGraw-Hill
4 Mathis Robert L and Jackson John H ldquoHuman Resource Managementrdquo New Delhi
Thomson Publishing
5 Gomez Mejia Balkin Cardy ldquoManaging Human Resourcesrdquo New Delhi Pearson
Education
6 Aswathappa K ldquoHuman Resource Managementrdquo Text and Cases New Delhi Tata
McGraw ndash Hill
7 Snell Scott and Bohlander George ldquoHuman Resource Managementrdquo New Delhi
Cengage Learning
Note The latest editions of the books should be followed
42Bachelor of Business Administration Semester-III
BBA-305 FUNDAMENTALS OF MARKETING MANAGEMENT
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AMarketing Concepts Philosophies and Importance Scope of Marketing the selling conceptthe Marketing concept Components of a modern marketing information system MarketingIntelligenceAnalyzing the Microenvironment Needs and Trends The Demographic EnvironmentEconomic Social-Cultural and Natural Technological Political-Legal Environment
Section BThe Buying Decision Process The Five Stage Model Levels of Marketing SegmentationBases for segmenting consumer markets Market Targeting Bases for segmenting businessmarketsProduct Life Cycle Marketing Strategies - Introduction stage and the Pioneer advantageGrowth Maturity and Declining Stage
Section CProduct Characteristics and Classifications Product levels The Customer value hierarchyProduct Classification DifferentiationPackaging Labeling Branding Understanding Pricing Setting the Price
Section DMarketing Communications-Advertising - Evolution Definition Features Importance Advertising and Publicity
Functions of advertising Advertising media advertising copy Objections against advertisingSales Promotions Direct Marketing Personnel Selling Interactive Marketing and Word ofMouth marketing and Channels of distributions
43Bachelor of Business Administration Semester-III
Suggested Readings
1 Kotler Philip Keller Kevin Koshey Abraham and Jha Mithileshwar ldquoMarketing
Management South Asian Perspectiverdquo Pearson Education New Delhi
2 Ramaswamy VS and Namakumari S ldquoMarketing Management Global Perspective
Indian Contextrdquo MacMillan
3 Kurtz David L and Boone Louis E ldquoPrinciples of Marketing Thomson South-Westernrdquo
4 Enis B M ldquoMarketing Classics A Selection of Influential Articlesrdquo New York
McGraw- Hill
5 Saxena Rajan ldquoMarketing Managementrdquo Tata McGraw-Hill New Delhi
Note The latest editions of the books should be followed
44Bachelor of Business Administration Semester-III
BBA-306 INDIAN FINANCIAL SYSTEMTime 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AFinancial System - Functions organisationstructure and an overview of Indian Financial
System
Financial Markets - Functions organisation and types of financial markets SecuritiesContract (Regulations) Rules SEBI (Securities Exchange Board of India)
Section BAn Overview of Primary and Secondary Market Money Market Organisation amp RBI (Role and
functions)
Non Banking financial companies
Section CMutual Funds - Its Introduction and guidelines schemes and products
IRDA Act of Insurance Companies
Section DAn Introduction to FIIrsquos and FDIrsquos and is importance
Financial AssetsInstruments - An Overview of Capital Market instruments
Suggested Readings-
1 Khan MY ldquoIndian Financial Systemrdquo fifth edition by Tata McGraw Hill PublishingCoLtd
2 Vasant Desai ldquoThe Indian Financial System amp Developmentrdquo Himalaya PublishingHouse
3 DrKRavichandran ldquoMerchant Banking amp Financial Servicesrdquo Himalaya PublishingHouse
4 Bhole LM ldquoIndian Financial Institutions and Marketrdquo Tata McGraw Hill Publishing CoLtd
5 Avadhani VA ldquoCapital Market Managementrdquo Himalaya Publishing House6 SEBI Guidelines Nabhi Publication
Note The latest editions of the books should be followed
45Bachelor of Business Administration Semester-III
BBA 307 MANAGEMENT ACCOUNTING
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AOrigin Concept nature and Scope of Management Accounting Need and Importance ofManagement Accounting Tools amp techniques of Management Accounting LimitationsManagement Accountant duties functions Distinction between management accountingamp Financial Accounting
Section BFinancial statement Analysis- meaning types Comparative Statements Common Size Trendanalysis Introduction of EVATools of Financial Analysis ndash Ratio Analysis (Liquidity Activity Solvency and Profitabilityratios)
Section CFund flow and Cash flow analysisResponsibility Accounting - Meaning features steps types of responsibility centers transferprice meaning methods selection of transfer pricing method
Section DManagement Reporting ndash Importance Needs Types Requirements of good report preparationincluding prewriting and form of final draft Working Capital Management - Meaningimportance need advantages and disadvantages factors affecting working capitalrequirements principles of working capital management Financing of working capitalApproaches for determining working capital mix Trends in financing working capital by banks
Suggested Readings
1 Jain PK and Khan MY ldquoManagement Accountingrdquo Tata Mc Graw Hill Publishing Co LtdNew Delhi
2 Horngren Charles Gary Sundem Stratton William ldquo Introduction to ManagementAccountingrdquo Pearson Education Publishers
3 Jawaharlal ldquoAccounting for Managementrdquo Himalaya Publishing House New Delhi
Note The latest editions of the books should be followed
46Bachelor of Business Administration Semester-IV
BBAndash401 ENGLISH (COMPULSORY)
Time 3 Hours Max Marks 50
Important Note The textbook Making Connections (3rd edition) is significantly different fromits 2nd edition The third edition (by Kenneth J Pakenham Jo EcEntire Jessica Williams) is to befollowed for this course
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed-
1 Making Connections by Kenneth J Pakenham Jo McEntire Jessica Williams 3rd EditionCUP
2 Moments in Time An Anthology of Poems GNDU Amritsar3 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP
Syllabus is divided into four sections as mentioned below
Section AEnglish Grammar in Use (Fourth Edition) by Raymond Murphy CUP Revision of Units 26-3742-48 92- 97 113-120
Section BMoments in Time Poems at Sr No 7-12
Section CMaking Connections by Kenneth J Pakenham 3rd Edn CUP Unit-III (Aspects of Language)and Unit-IV (Sustaining Planet Earth)
Section DEssay type question based on the section ldquoBeyond the readingrdquo from the text MakingConnections
47Bachelor of Business Administration Semester-IV
PUNJABI (COMPULSORY)
BBA-402 gzikph (bkwh)
wK fszB xzN e[b nze L 50
nze-tzv ns gohfyne bJh jdkfJsK
1H gqFB g`so d uko Gkr jDr jo Gkr ftu d gqFB g[S ikDr2H ftfdnkoEh B e[`b gzi gqFB eoB jB jo Gkr ftu_ fJe gqFB bkwh
j gzitK gqFB fe th Gkr ftu_ ehsk ik edk j3H joe gqFB d d nze jB4H ggo N eoB tkbk ieo ukj sK gqFBK dh tzv n`r_ t`X s_ t`X uko
T[g-gqFBK ftu eo edk j
gkm-eqw ns gkm-g[seK
ਸਕਸ਼ਨ - ਏwoh ihtB rkEk (t-ihtBh) L vkH dhtkB fzxesoh bkb n_v zB nfwqso(ਨਾਇਕ ਿਬਬਸਵ ਜੀਵਨੀ ਦ ਤਰ ਤ ਪਰਖਵਾਰਤਕ ਸ਼ਲੀ)
ਸਕਸ਼ਨ - ਬੀਫ਼ਾਸਲ (BkNe) L ifszdo pokVBkBe fzx g[sewkbk nfwqso(ਿਵਸ਼ਾਸਾਰਨਾਟਕ ਕਲਾ)
ਸਕਸ਼ਨ - ਸੀ(T) by ouBk (wkie fGnkukoe fJfsjke ns ftfdne oekoK zpzXh)(n) n]pko ~ fJFfsjko (fB`ih dsoh)
ਸਕਸ਼ਨ - ਡੀftnkeoB(T) Fpd-iVK d fBw(n) r[ow[yh fbgh dhnK ftFsktK
48Bachelor of Business Administration Semester-IV
BCG-102 muFlI pMjwbIpMjwb dw ieiqhws qy s`iBAwcwr
(In Lieu of Punjabi Compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of thefour Sections (A-D) Questions may be subdivided into parts (not exceeding four)Candidates are required to attempt five questions selecting at least one question from eachSection The fifth question may be attempted from any Section
Section-Ais`K Drm dI sQwpnw gurU nwnk dyv jI dw jIvn qy aupdyS (1469-1539)gurU nwnk dyv jI dw jIvn r`b sbMDI ivcwr gurU dw mh`qv is`iKAwvW[ sMgq-pMgq gurg`dI dI sQwpnw ies dw smwj qy pRBwv[
Section-Bis`K pMQ dw ivkws gurU AMgd dyv jI (1539-1522) gurU AMgd dyv jI dwis`K Drm dy ivkws iv`c Xogdwn gurmuKI il`pI[
Section-CgurU Amrdws qoN gurU rwmdws jI q`k (1522-1581) gurU Amrdws jI dw is`KDrm dy ivkws iv`c Xogdwn goieMdvwl swihb dI sQwpnw mMjI pRQw Aqy smwijksuDwr gurU rwmdws jI dw Xogdwn rwmdwspurw dI sQwpnw msMd pRQw[
Section-DgurU Arjn dyv jI dy smyN is`K pMQ dw ivkws (1581-1606) gurU Arjn dyvjI dw Xogdwn hirmMdr swihb dw inrmwx Awid gRMQ swihb dw sMkln gurUArjn dyv jI dI Shwdq qy iesdw mh`qv[
Suggested Readings
1 Kirpal Singh (ed) History and Culture of the Punjab Patiala Part II1990 3rd Edition
2 Fauja Singh (ed) History of the Punjab VolIII Patiala 19873 GS Chabbra The Advanced of the Punjab Vol I4 JS Grewal The Sikhs of the punjab The New Cambridge History of
India Cambridge 19915 Khushwant Singh A History of Sikhs Vol I OUP New Delhi 1990
49Bachelor of Business Administration Semester-IV
Punjab History amp Culture (From 1605 to 1849 AD)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section A1 Politicization of Sikhism under Guru Hargobind2 Martydom of Guru Teg Bahadur
Section-B3 Creation of Khalsa4 Khalsa and its impact on the Punjab
Section-C5 Rise of Banda Bahadur and his achievements6 Rise of Misls
Section-D7 Ranjit Singhrsquos rise to power Civil Military and Land Revenue Administration8 Art and Architecture Fair Festivals and Folk Music in the Punjab during the medieval
periodSuggested Readings1 Chopra PN Puri BN amp Das MN( 1974) A Social Cultural amp Economic History of
India VolII Macmillan India Limited New Delhi2 Grewal JS (1994) The Sikhs of the Punjab Cambridge University Press New Delhi3 Singh Fauja (1972) A History of the Sikhs Vol III Patiala Punjabi University4 Singh Kushwant (2011) A History of the Sikhs- Vol I (1469-1839) New Delhi
Oxford University Press5 SinghKirpal (1990) History and Culture of the Punjab-Part II (Medieval Period)
Patiala Publication Bureau Punjabi University
50Bachelor of Business Administration Semester-IV
BBA-403 FINANCIAL MANAGEMENT
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AFinance amp Financial Management Meaning and nature Financial goal-profit vs wealthmaximization Finance functions-investment Financing Liquidity and dividend decisionsTheories of capitalizationCapital Structure Theories Conceptual framework Determinants Net income approach Netoperating income approach Intermediary approach and MMapproach
Section BCost of Capital Meaning and significance of cost of capital Calculation of cost of debtPreference capital Equity capital and retained earnings Combined cost of capitalSources of finance Long term and short term
Section CCapital Budgeting Nature of investment decisions Investment evaluation criteriaon-discounted cash flow criteria Discounted cash flow criteria Risk analysis in capitalbudgeting Dividend Policies Issues in dividend decisions Forms of dividends Theories of relevance andirrelevance of dividends
Section DOperating and Financial Leverage Measurement of leverages Financial and operatingleverage combined leverageManagement of Working Capital Meaning Significance and types of working capitalApproaches of working capital
51Bachelor of Business Administration Semester-IV
Suggested Readings
1 Berk Jonathan and DeMarzo Peter ldquoFinancial Managementrdquo Person Education Dorling
Kindersley (India) Pvt Ltd
2 Bhattacharya Hrishlkas ldquoWorking Capital Management Strategies and Techniquesrdquo
Prentice Hall New Delhi
3 Brealey Richard A and Stewart C Myers ldquoCorporate Financerdquo McGraw Hill Int Ed
New York
4 Chandra Prasanna ldquoFinancial Managementrdquo Tata McGraw Hill Delhi
5 Hampton John ldquoFinancial Decision Makingrdquo Prentice Hall Delhi
6 Pandey I M ldquoFinancial Managementrdquo Vikas Publishing House Delhi
7 Van Horne JG and JM Wachowicz Jr ldquoFundamentals of Financial Managementrdquo
Prentice-Hall Delhi
8 Van Horne James G ldquoFinancial Management and Policyrdquo Prentice Hall Delhi
9 Khan MY Jain PK ldquoFinancial Managementrdquo Tata McGraw Hill New Delhi
Note The latest editions of the books should be followed
52Bachelor of Business Administration Semester-IV
BBA-404 PRODUCTION AND OPERATIONS MANAGEMENT
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction - Concept of Production amp Operations management Market Analysis
Competitive Priorities and capabilities New Product Design and development Plant location
and Plant layoutScheduling for Manufacturing Systems Production Scheduling Techniques ndash
Sequencing
Economic Batch Quantity with Joint Production Runs Gantt Charts Network Analysis
Section BProductivity Concept and Importance Factors Affecting Productivity Methods to improve
productivity Value Analysis
Work study Methods Analysis ndash Various Charts Principles of Motion Economy Work
Measurement
Section CInventory Management Concept and Classification of Inventory Relevant Costs for
Inventory Decisions- Inventory Control Models Reorder level Lead Time and Safety Stock
Section DSupply Chain Management Concept amp Components of Supply Chain Activities in Supply
Chain Management Logistics Management
Quality Issues Concept of Quality and Total Quality Management Statistical Quality Control
Just in Time Manufacturing Systems
53Bachelor of Business Administration Semester-IV
Suggested Readings
1 B Mahadevan ldquoOperations Management Theory amp Practicerdquo Pearson Education
2 Kanishka Bedi ldquoProduction amp Operations Managementrdquo Oxford Higher Education
3 LJ Krajewski amp LP Ritzman ldquoOperations Management Processes amp Value Chainsrdquo
Pearson Education
4 BS Goel ldquoProduction Operation Managementrdquo
5 Richard B Chase F Robert Jacobs Nicholas J Aquilano and Nitin K Agarwal ldquoOperations
Management ndash For Competitive Advantagerdquo The McGraw Hill Companies
Note The latest editions of the books should be followed
54Bachelor of Business Administration Semester-IV
BBA-405 BUSINESS ENVIRONMENT
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction The Concept Nature and Significance of business environment Influence ofenvironmental factors like economic political legal social technological and Internationalupon business The relationship of various environmental forces on businessThe need for environmental analysis and diagnosisDescription of environmental analysis Techniques for environmental analysis the role ofbusiness manager in analysis and diagnosis of environment
Section BThe process of environmental scanning and its importanceEnvironmental Threats and Opportunity Profile (ETOP) and SWOT analysis of some importantindustriesAspects of Economic Reforms Liberalisation Privatisation Globalisation and its Implicationsfor India
Section CEconomic Planning in India objectives Strategies and Evaluation of Xth plan and Strategy andpriorities of XIth planAnalysis of Current Annual BudgetThe Social responsibility of business social audit businessethics amp corporate governance
Section DDeficit Financing and its implications for the Indian Economy Disinvestment of PublicEnterprises Rationale Objectives and ImplicationsFiscal and Monetary Policy Changes in India Salient Features of FEMA
55Bachelor of Business Administration Semester-IV
Suggested Readings
1 Francis Cherunilam ldquoBusiness Environmentrdquo Himalaya Publishing House New Delhi
2 K Aswathappa ldquoLegal Environment of Businessrdquo Himalaya Publishing House
New Delhi
3 M Adhikary ldquoEconomic Environment for Businessrdquo Sultan Chand amp Sons New Delhi
4 Ruddar Dutt and KPM Sundharam ldquoIndian Economyrdquo S Chand and Company Ltd
New Delhi
5 PK Ghosh and GK Kapoor ldquoBusiness Policy and Environmentrdquo Sultan Chand and
Sons Delhi
6 Paul Justin ldquoBusiness Environment ndash Text and Casesrdquo Tata McGraw Hills Pvt Ltd
New Delhi
7 Govt of India Five Years Plan Documents
8 Govt of India Various Issues of Annual Economic Survey of India
Note The latest editions of the books should be followed
56Bachelor of Business Administration Semester-IV
BBA-406 OPERATIONS RESEARCH
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AOperations Research Meaning significance and scope Introduction to linear programmingformation of Linear Programming Problem Graphical method Simplex Method Two PhaseSimplex Method Duality in Linear Programming
Section BDefinition of Dual Problem general rules of converting primal into its dual TransportationProblem Assignment Problem
Section CGames Theory Two persons zero sum games pure strategies mixed strategies DominanceInventory-Types Nature and classification Economic lot size models quantity discounts
Section DCPMPERT-Basic concepts of Network Models Preparation of the Network diagram projectduration and critical path probability of Project completion
Suggested Readings1 VK Kapoor ldquoOperation Researchrdquo2 ND Vohra ldquoQuantitative Techniques in Managementrdquo3 Narinder K Sethi ldquoOperation Managementrdquo4 GordonPressman ldquoQuantitative Decision Making for Businessrdquo5 CR Kothari ldquoQuantitative Methodsrdquo6 Barry Shore ldquoQuantitative Method for Researchrdquo
Note The latest editions of the books should be followed
57Bachelor of Business Administration Semester-IV
BBA- 407 FUNDAMENTALS OF INSURANCE
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AInsurance- Concept of Insurance Need Purpose Principles of Insurance-Principle ofIndemnity Principle of Insurable Interest Principle of Subrogation Principle of Utmost GoodFaith Principle of Proximate Cause Principle of Contribution
Reforms In Indian Insurance Sector-meaning need and its Implications
Section BLegal Framework- Insurance Act 1938 LIC Act 1956 GIC Act 1972 and IRDA 1999
An overview of Insurance Industry- Types of Insurance ndashLife Insurance Marine InsuranceMotor Vehicle Insurance Health Insurance Liability Insurance
Section CUnderwriting-Meaning Purpose and Process of Underwriting
Reinsurance-Meaning Features of reinsurance difference between reinsurance and doubleinsurance Essentials of Reinsurance Programs as per IRDA
Section DDistribution Channels in Insurance- Role and Code of Conduct by IRDA for Agents DirectMarketing Bancassurance and Brokers
Insurance Specialists- Underwriters Surveyors and Loss Assessors Actuaries Third PartyAdministrators
Suggested Readings
1 Sethi Jyotsana and Bhatia Nishwan ldquoElements of Banking and Insurancerdquo2 Emmett JVaughan and Therese Vaughan ldquoFundamentals of Risk and Insurancerdquo3 Agarwal OP ldquoBanking and Insurancerdquo4 PeriasamyP VeeraselvamM ldquoRisk and Insurance Managementrdquo Tata Mc Graw Hill5 wwwirdaorg
Note The latest editions of the books should be followed
58Bachelor of Business Administration Semester-IV
BBA-408 SEMINAR Max Marks 50
59Bachelor of Business Administration Semester-IV
ESL 221 Environmental Studies (Compulsory Paper)
Time 3 Hrs Max Marks 100
Teaching Methodologies
Teaching MethodologiesThe Core Module Syllabus for Environmental Studies includes class room teaching and fieldwork The syllabus is divided into 8 Units [Unit-1 to Unit-VII] covering 45 lectures + 5 hours forfield work [Unit-VIII] The first 7 Units will cover 45 lectures which are class room based toenhance knowledge skills and attitude to environment Unit-VIII comprises of 5 hours field workto be submitted by each candidate to the Teacher in-charge for evaluation latest by 15 December2018Exam Pattern End Semester Examination- 75 marks
Project ReportField Study- 25 marks [based on submitted report]Total Marks- 100
The structure of the question paper being
Part-A Short answer pattern with inbuilt choice ndash 25 marksAttempt any five questions out of seven distributed equally from Unit-1 to Unit-VIIEach question carries 5 marks Answer to each question should not exceed 2 pages
Part-B Essay type with inbuilt choice ndash 50 marksAttempt any five questions out of eight distributed equally from Unit-1 to Unit-VII Eachquestion carries 10 marks Answer to each question should not exceed 5 pagesProject Report Internal Assessment
Part-C Field work ndash 25 marks [Field work equal to 5 lecture hours]The candidate will submit a hand written field work report showing photographs sketchesobservations perspective of any topic related to Environment or Ecosystem The exhaustive listfor project reportarea of study are given just for reference
1 Visit to a local area to document environmental assets River Forest Grassland Hill Mountain Water body Pond Lake Solid Waste Disposal Water Treatment Plant Wastewater Treatment Facility etc
2 Visit to a local polluted site ndash Urban Rural Industrial Agricultural3 Study of common plants insects birds4 Study of tree in your areas with their botanical names and soil types5 Study of birds and their nesting habits6 Study of local pond in terms of wastewater inflow and water quality7 Study of industrial units in your area Name of industry type of industry Size (Large
Medium or small scale)8 Study of common disease in the village and basic data from community health centre9 Adopt any five young plants and photograph its growth10 Analyze the Total dissolved solids of ground water samples in your area11 Study of Particulate Matter (PM25 or PM10) data from Sameer website Download from
Play store12 Perspective on any field on Environmental Studies with secondary data taken from Central
Pollution Control Board State Pollution Control Board State Science amp TechnologyCouncil etc
Unit-IThe multidisciplinary nature of environmental studiesDefinition scope and importance Need for public awareness
(2 lectures)
60Bachelor of Business Administration Semester-IV
Unit-IINatural Resources Renewable and non-renewable resourcesNatural resources and associated problems(a) Forest resources Use and over-exploitation deforestation case studies Timber extraction
mining dams and their effects on forests and tribal people(b) Water resources Use and over-utilization of surface and ground water floods drought
conflicts over water dams-benefits and problems(c) Mineral resources Use and exploitation environmental effects of extracting and using
mineral resources case studies(d) Food resources World food problems changes caused by agriculture and overgrazing
effects of modern agriculture fertilizer-pesticide problems water logging salinity casestudies
(e) Energy resources Growing energy needs renewable and non-renewable energy sources useof alternate energy sources case studies
(f) Land resources Land as a resource land degradation man induced landslides soil erosionand desertification
Role of an individual in conservation of natural resources Equitable use of resources for sustainable lifestyles
(8 Lectures)
Unit-IIIEcosystems
Concept of an ecosystem Structure and function of an ecosystem Producers consumers and decomposers Energy flow in the ecosystem Ecological succession Food chains food webs and ecological pyramids Introduction types characteristic features structure and function of the following
ecosystem Forest ecosystem Grassland ecosystem Desert ecosystem Aquaticecosystems (ponds streams lakes rivers ocean estuaries)
(6 Lectures)Unit-IV
Biodiversity and its conservation Introduction ndash Definition genetic species and ecosystem diversity Biogeographical classification of India Value of biodiversity consumptive use productive use social ethical aesthetic and
option values Biodiversity at global national and local levels India as a mega-diversity nation Hot-spots of biodiversity Threats to biodiversity habitat loss poaching of wildlife man wildlife conflicts Endangered and endemic species of India Conservation of biodiversity In-situ and Ex-situ conservation of biodiversity
(8 Lectures)Unit-V
Environmental PollutionDefinition
Causes effects and control measures of Air pollution Water pollution Soil pollutionMarine pollution Noise pollution Thermal pollution Nuclear pollution
Solid waste management Causes effects and control measures of urban and industrialwastes
Role of an individual in prevention of pollution Pollution case studies Disaster management floods earthquake cyclone and landslides
(8 Lectures)
61Bachelor of Business Administration Semester-IV
Unit-VISocial Issues and the Environment
From unsustainable to sustainable development Urban problems and related to energy Water conservation rain water harvesting watershed management Resettlement and rehabilitation of people its problems and concerns Case studies Environmental ethics Issues and possible solutions Climate change global warming acid rain ozone layer depletion nuclear accidents and
holocaust Case studies Wasteland reclamation Consumerism and waste products Environmental Protection Act 1986 Air (Prevention and Control of Pollution) Act 1981 Water (Prevention and control of Pollution) Act 1974 Wildlife Protection Act Forest Conservation Act Issues involved in enforcement of environmental legislation Public awareness
(7 Lectures)Unit-VII
Human Population and the Environment Population growth variation among nations Population explosion ndash Family Welfare Programmes Environment and human health Human Rights Value Education HIV AIDS Women and Child Welfare Role of Information Technology in Environment and Human Health Case Studies
(6 Lectures)Unit-VIII
Field Work Visit to a local area to document environmental assets
riverforestgrasslandhillmountain Visit to a local polluted site ndash Urban Rural Industrial Agricultural Study of common plants insects birds Study of simple ecosystems-pond river hill slopes etc
(Field work equal to 5 lecture hours)References1 Bharucha E 2005 Textbook of Environmental Studies Universities Press Hyderabad2 Down to Earth Centre for Science and Environment New Delhi3 Heywood VH amp Waston RT 1995 Global Biodiversity Assessment Cambridge House
Delhi4 Joseph K amp Nagendran R 2004 Essentials of Environmental Studies Pearson Education
(Singapore) Pte Ltd Delhi5 Kaushik A amp Kaushik CP 2004 Perspective in Environmental Studies New Age
International (P) Ltd New Delhi6 Rajagopalan R 2011 Environmental Studies from Crisis to Cure Oxford University Press
New Delhi7 Sharma J P Sharma NK amp Yadav NS 2005 Comprehensive Environmental Studies
Laxmi Publications New Delhi8 Sharma P D 2009 Ecology and Environment Rastogi Publications Meerut9 State of Indiarsquos Environment 2018 by Centre for Sciences and Environment New Delhi10 Subramanian V 2002 A Text Book in Environmental Sciences Narosa Publishing House
New Delhi
62Bachelor of Business Administration (Semester ndash V)
BBAndash501 ENGLISH COMPULSORY
Time 3 Hours Max Marks 50
Texts Prescribed1 All My Sons by Arthur Miller2 Poems of Nature and Culture Guru Nanak Dev University Amritsar
Course Contents1 The study of the whole text of the play All My Sons2 The study of the following poems from the prescribed book
Poems of Nature and Culture
William Wordsworth ldquoThe World is Too Much with UsrdquoGordon Lord Byron ldquoShe Walks in BeautyrdquoPB Shelly ldquoOzymandiasrdquoAlfred Lord Tennyson ldquoIn MemoriamrdquoRobert Browning ldquoMeeting at NightrdquoMathew Arnold ldquoDover BeachrdquoWB Yeats ldquoWordsrdquoWilfred Owen ldquoStrange MeetingrdquoRobert Graves ldquoThe PortraitrdquoWH Auden ldquoThe Unknown CitizenrdquoDylan Thomas ldquoDo not Go Gentle into That Good NightrdquoTed Hughes ldquoThe Thought-FoxrdquoSylvia Plath ldquoMirrorrdquoSeamus Heaney ldquoHoneymoon FlightrdquoRabindranath Tagore ldquoFalse ReligionrdquoNissim Ezekiel ldquoNight of Scorpionrdquo
3 Formal letter and application writing Resume Writing Business Writing and Report writing
Instructions for the Paper Setter and Distribution of Marks
The question paper will consist of three sections and the distribution of marks will be asunderSection A 10 MarksSection B 24 MarksSection C 16 Marks
63Bachelor of Business Administration (Semester ndash V)
SECTIONndashA
I Six questions (three questions from the play All My Sons and three questions from Poems ofNature and Culture) requiring very short answers based on the reading of All My Sons andthe prescribed poems shall be set The examinees will be expected to answer any FIVE
(2x5=10 Marks)
SECTIONndashB
II THREE questions requiring brief descriptive answers based on character tone plot andtheme(s) in the play All My Sons will be set and examinees will be expected to attempt anyTWO
(6x2= 12 Marks)
III THREE questions on the central idea theme tone or style etc of the prescribed poemsfrom the textbook Poems of Nature and Culture will be set for the students to attempt anyTWO of these questions
(6x2= 12 Marks)
SECTIONndashC
IV ONE question requiring students to explain a stanza with reference to context will be setThe stanza for explanation will be taken from the poems prescribed in the syllabusONE essay-type question from the play All My Sons will be set
The students will be required to answer any of these two questions(1x8=8 Marks)
V TWO questions with internal choice will be set on (a) formal letterapplication writing(5 Marks) and (b) Resume WritingBusiness Writing and Report Writing (3 Marks)
(5+3=8 Marks)
64Bachelor of Business Administration (Semester ndash V)
PUNJABI (COMPULSORY)BBA-502 gzikph (bkiawh)
wK L 3 xzN e[b nze L 50gkm-eqw ns gkm-g[seK
1H uDthnK gzikph ejkDhnK(zgkH vkH ofwzdo eo gpbheFB fpTo r[o BkBe dt BhtofNh nfwqso 2018)bye ejkDh ejkDh-zrqfjnihs eo fBT hno ws nbh pkp dhr[opuB G[`bo EetK Ugok wodwBwjB pktk Jebt Bo pbhfizdo oh i]w[yihs jko ejkDhnK dk pkg w_ fJzi[nkJ eodh jKifszdo jK okj es JhFto dk iBwgqw gqekF noiB SV rvhoBk e[M nDfejk thuzdB Brh joy r joy riftzdo fzx yj yks yj yksr[odt fzx o[gkDk FhFk FhFk ns jo ejkDhnK
ftak ts$ko$gkso fusoD2H Bktb L Jj[ jwkok ihtDk (dbhg eo fNtkDk)
3H brgr 200 FpdK ftu goQk ouBk
4H ob nzroh goQ dk gzikph ftu nB[tkd
5H ftnkeoD L(T) gzikph X[Bh ftT[_s(n) tkekswe i[rsK L wb s nfXeko(J) ekoe s ekoeh zpzX
nze-tzv ns gohfyne bJh jdkfJsK
1H ftFk-ts bye dk ihtB s ouBk$ko$gkso fusoB (d ftuI fJe) 10 nze2H ko$ftFk-ts$gkso fusoB (d ftu_ fJe) 10 nze3H goQk L fszBK ftu_ fe fJe ftF T[s 05 nze4H ob nzroh goQ dk gzikph ftu nB[tkd 05 nze5H Bzpo 5 T[s fBoXkfos ftnkeoD ftu_ toDBkswe gqFB 10 nze6H T[goes bVh Bzpo 1 ns 2 dhnK g[seK ftu_ zyg T[`soK tkb
5 gqFB g[`S ikDr joe dk T[`so 50 FpdK s_ t`X Bk jt 5x2=10 nze
65Bachelor of Business Administration (Semester ndash V)
BBA-502 muF`lI pMjwbI(pMjwb dw ieiqhws qy s`iBAwcwr)(In Lieu of Punjabi Compulsory)
Time 3 Hrs Marks 50
AMkW dI vMf-
Bwg a- ies Bwg iv`c 15 pRSn pu`Cy jwxgy[ ividAwrQI vloN iksy 10 dy au~qr 30-40 SbdW
iv`c id`qy jwx[ hryk pRSn dy 2 AMk hoxgy[
Bwg A- ies Bwg iv`c 6 pRSn pu`Cy jwxgy[ ividAwrQI vloN iksy 3 pRSnW dy au~qr 400-500
SbdW iv`c id`qy jwx[ hryk pRSn dy 10 AMk hn[
1 is`K pMQ iv`c pirvrqn- gurUu hrgoibMd swihb qoN gurUu qyg bhwdr swihb q`k
(1606-1675) mIrI-pIrI ies dIAW ivSySqwvW qy pRBwv gurUu qyg bhwdr jI dw jIvn Aqy
Xogdwn gurUU qyg bhwdr swihb dI Shwdq[
2 gurUu goibMd isMG qy Kwlsw pMQ dw inrmwx- gurUu goibMd isMG jI (1675-1708) AwrMiBk
jIvn Kwlsw pMQ dI swjnw (1699) gurUU goibMd isMG jI dI SKSIAq[
3 pMjwb dw smwijk qy s`iBAwcwrk jIvn- myly Aqy iqauhwr lok gIq lok nwc pMjwb dy
pRis`D lok ik`sy pUrn Bgq hIr rWJw sohxI mhIvwl
66Bachelor of Business Administration (Semester ndash V)
sbMiDq pusqkW-
1 lsquopMjwb dw lok ivrswrsquo krnYl ismG iQMd pblIkySn ibauro pMjwbI XUnIvristI pitAwlw[
2 lsquopMjwb dw ivrswrsquo ipRQIpwl isMG kpUr inau bu`k kMpnI jlMDr[
3 lsquopMjwbrsquo (ieiqhws klw swihq qy s`iBAwcwr Awid) mu`K sMpwdk mihMdr isMG rMDwvw BwSw
ivBwg pMjwb pitAwlw[
4 lsquoiSromxI is`K ieiqhwsrsquo 1469-1708 fw suKidAwl isMG sMgm pblIkySn smwxw[
5 lsquosMKyp jIvn ds gurUu swihbwnrsquo igAwnI jgqwr isMG rwey morwvwlI Awjwd bu`k fIpU hwl
bjwr AMimRqsr[
6 lsquois`K ieiqhwsrsquo (1469-1765) ipMRsIpl qyjw isMG fw gMfw isMG pblIkySn ibauro pMjwbI
XUnivristI pitAwlw[
7 lsquois`K ieiqhwsrsquo Bwg pihlw KuSvMq isMG Anuvwdk fw gurdrSn isMG AOlK lwhor bu`k Swp
luiDAwxw[
8 lsquopMjwb dw ivrswrsquo (pMjwb dy siBAwcwr dw ivkws) ipRQIpwl isMG kpUr inaU buk kMpnI
jlMDr[
9 lsquois`K ihstrIrsquo 1469-1988 KuSvMq isMG nvXu`g pbilSrj nvIN id`lI[
10 lsquoswfw ieiqhwsBwg pihlwrsquo (1469-1708) pMjwb dw ieiqhws siqbIr isMG inau bu`k kMpnI
jlMDr[
11 lsquopMjwb dw ieiqhwsrsquo (1469-1799) iSv gjrwnI mdn pbilSrj pitAwlw[
67Bachelor of Business Administration (Semester ndash V)
BBA- 503 COMPANY LAW
Time 3 Hour Max Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students will attempt 10questions Each question will carry one mark the total weightage being 10 marks
Section B It will consist of essay typenumerical questions up to five pages in length Fourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I of the syllabus Thecandidates will be required to attempt any two questions Each question will carry 10 marks Thetotal weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question up tofive pages in length Four questions numbering 678 and 9 will be set by the examiner from part-II of the syllabus The candidates will be required to attempt any two questions Each questionwill carry 10 marks The total weightage of the section shall be 20 marks
Part ndash I
Company ndash Meaning Latest Amendments Features Types Formation Promotion andRegistration Preliminary contracts Limited Liability Partnership One Person CompanyMemorandum of Association Meaning Importance Contents Alteration Doctrine of UltraViresArticle of Association Meaning Contents Alteration Differences between Memorandum ofAssociation and Articles of Association Constructive notice of Memorandum and ArticleDoctrine of Indoor ManagementProspectus Definition Dating and Registration of Prospectus Kind of Prospectus ShelfProspectus Deemed Prospectus Abridged Prospectus Red herring Prospectus Liability forMisstatement in prospectusShare Capital Kinds Classes of Capital Alteration of Capital Further issue of Capital VotingRights Transfer and transmission of shares
Part ndash II
Board of Directors Directors Powers duties appointment removal legal position BorrowingPowers Managerial Remuneration Women DirectorsCompany Meetings-Rules of Meetings Annual general meeting extraordinary generalmeeting Meeting of BOD Quorum for different meetings Kinds ofresolutions dividend Procedure for Conducting Meetings (including Board meetings)
Winding Up- Modes of Winding up Commencement and Procedure of Winding up andConsequences of Winding up order
Suggested Readings
1 Avtar Singh ldquoCompany Lawrdquo2 N D Kapoor ldquoCompany Law amp Secretarial Practicerdquo
Note I The latest editions of the books should be followedNote II The teacher will use simulation method and will hold at least one statutorymeeting one Annual General Meeting one Extraordinary Meeting and one Board Meeting
68Bachelor of Business Administration (Semester ndash V)
BBA-504 ENTERPRENEURSHIP AND SMALL BUSINESS
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question up tofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part-IConcept of Enterpreneurship The Enterpreneur Definition nature and characteristics ofenterpreneurhsip Emergence of enterpreneurial class including women enterpreneurs Theoriesof enterpreneurship Socio-economic environment and the enterpreneur The concept of jointstoke company public company private company government company partnership companyHindu undivided familyCharacteristics of Enterpreneur Leadership risk taking decision making and business planningInnovation and enterpreneurship enterpreneurial behaviur and motivationEnterpreneurial Development Programmes-Their relevance and achievements Role ofgovernment in organising such programmes Critical Evaluation
Part-IISmall Business as a Seed Bed of Enterpreneurship Concept of business venture Thestart-up process Concept Plan Implementation Intial Strategic PlanningProduct and Marketing Scope Legal and tax consideration risk analysis and financialconsiderations ProfitPlanning in Small Enterprise Growth Strategies and diversification Finance Management incurrent operations and expansion of capitalRole of Small Business in the national economy National Policies for small businessdevelopment Government and Non-Governmental assistanceContribution of Commercial Banks in Promoting and servicing small business Small businessand modern technology
69Bachelor of Business Administration (Semester ndash V)
Suggested Readings
1 Hall B Pricke and Royce L Brahamson ldquoSmall Business Managementrdquo
2 Kenneth R Van Voorthis ldquoEnterpreneurship and Small Business Managementrdquo
3 Hans Schollhammer and Arthur H Kuriloff ldquoEnterpreneurship and Small Business
Managementrdquo
4 Joseph R Mancuso ldquoHow to Start Finance and Manage Your Own Small Businessrdquo
5 Sharma RA ldquoEnterpreneurial Change in Indian Industriesrdquo
6 Dhar PN and Lydall HFldquoThe Role of Small Enterprises in Indian Economic
Developmentrdquo
Note The latest editions of the books should be followed
70Bachelor of Business Administration (Semester ndash V)
BBA- 505 COST ACCOUNTING
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sectionsSection A It will have question No1 consisting of 12 very short answer questions from the
entire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Unit IIntroduction- Concept of cost costing cost Accounting amp Cost Accountancy Limitations ofFinancial Accounting Origin and Objectives of cost Accounting Advantages and limitations ofCost Accounting Difference between Financial and Cost Accounting Cost Unit amp Cost CentreElements of cost Material Labour and other Expenses Classification of cost Types of Costs andPreparation of Cost SheetMethods of CostingContract CostingProcess Costing - Meaning Features Normal and Abnormal Loss Gains
Unit IIMarginal Costing ndash Meaning and various concepts - Fixed Cost Variable Cost ContributionPV Ratio Break Event Point Margin of SafetyStandard Costing- Definition and Meaning of Various Concepts Advantages and Limitations ofStandard CostingVariance Analysis ndash Material and Labour Variances onlyBudget and Budgetary Control- Definition Meaning and objectives of Budgetary controlAdvantages and disadvantages of Budgetary Control Types of Budget
Suggested Readings1 Vasistha and Saxena ldquoAdvanced Cost Accountingrdquo2 Jain SP and Narang ldquoAdvanced Cost Accountingrdquo3 Maheshwari SN ldquoCost Accountingrdquo4 Arora MN ldquo Cost Accounting Principles amp Practicesrdquo Vikas Publishing House
New Delhi5 Dev Prabhu ldquoCost Accountingrdquo Himalaya Publication New Delhi6 Horngreen Charles T Datar and Rajan Madav V ldquoCost Accountingrdquo Dorling
Kindersley (India) Pvt Ltd Pearson Publishers LtdNote The latest editions of the books should be followed
71Bachelor of Business Administration (Semester ndash V)
BBA-511 GROUP A- CONSUMER BEHAVIOUR
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndashIIntroduction to Consumer Behavior (CB) - Importance Scope Need for studying CB ConsumerResearch Consumer Motivation Needs amp Goals Positive amp Negative motivation Types ampSystems of Needs Hierarchy amp Trio of NeedsPersonality Nature Theories Freudian Neo Freudian amp Trait Self-ConceptPerception Sensation Absolute Threshold and Differential ThresholdLearning Classical learning Instrumental learning and Cognitive learning theoriesAttitude Tricomponent Attitude Model Sources of Influence Attitude Measurement
Part - IIReference Groups Concepts and AppealsSocial Class amp its measurementCulture amp Sub Culture Definition amp InfluenceIntroduction to Opinion leadership amp Consumer InnovationConsumer Decision Making
Suggested Readings1 Schiffman I G and Kanuk L L ldquoConsumer Behaviourrdquo Pearson Education
New Delhi2 Blackwell Roger D Miniard Paul W and Engel James F ldquoConsumer Behaviourrdquo
Cengage Publishing3 Solomon Michael R ldquoConsumer Behaviourrdquo Pearson Education New Delhi4 Assael Henry ldquoConsumer Behaviour and Marketing Actionrdquo Cengage Publishing5 Loudon David L and Della Bitta Albert J ldquoConsumer Behaviorrdquo Tata McGraw-Hill
Note The latest editions of the books should be followed
72Bachelor of Business Administration (Semester ndash V)
BBA- 512 GROUP A- ADVERTISING amp SALES MANAGEMENT
Time 3 Hours M Marks 50Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IDefinition Nature and Evolution of Advertising its functions and role and types of AdvertisingSocial Economic and Legal Aspects of AdvertisingAdvertising and Marketing Mix Advertisingand Communication Process Advertising Budget Objectives Preparation and Methods ofAdvertising BudgetAdvertising Agency Function Selection and CompensationAdvertising Media Different Types of Media Function Merits and Demerits of MediaSelection of Media and its VehiclesCopy Writing Different Elements of a Copy and Layout
Part ndashIIIntroduction to Sales Management Nature role and importance Functions of Sales ManagerSales Organization Formal Informal Horizontal Vertical Centralized DecentralizedGeographic Customer Product Combination OrganizationsPlanning and recruitment of sales force - Job analysis specification Job description Sources ofRecruitment Selection of Sales PersonSales Training - Objective Designing Training ProgrammeSales Force Motivation Nature Importance Factors Influencing the Motivation of sales forceCompensations Types Compensations PlanEvaluation of Sales Forces Performance Qualitative and Quantitative Basis to Evaluate SalesForce Control and Budget
73Bachelor of Business Administration (Semester ndash V)
Suggested Readings
1 Belch George E and Belch Michael A ldquoAdvertising and Promotionrdquo Tata McGraw Hill
2 Guinn Allen Chris T Semenik Richard J ldquoAdvertising amp Integrated Brand Promotionrdquo
Thomson ndash South Western
3 Batra Rajeev Mayers John G and Aaker David A ldquoAdvertising Managementrdquo
Pearson Education New Delhi
4 Spiro Stanton and Rich ldquoManagement of a Salesforcerdquo Tata McGraw Hill
5 Richard R Still Cundiff W Edward Govoni A P Norman ldquoSales Management Decision
Strategy and Casesrdquo Pearson Education
6 Kotler Philip Keller Kevin Koshey Abraham and Jha Mithileshwar
ldquoMarketing Managementrdquo South Asian Perspective Pearson Education New Delhi
7 Aaker David A and Myera John G ldquoAdvertising Managementrdquo Prentice Hall of India
New Delhi
Note The latest editions of the books should be followed
74Bachelor of Business Administration (Semester ndash V)
BBA-521 GROUP B- INDUSTRIAL RELATIONS amp LABOUR LEGISLATIONS
Time 3 Hour M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 6 78 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IConcept of Industrial Relations Factors affecting industrial relations Importance of IndustrialRelations Collective Bargaining and Labour Management Co-Operation in India includingWorks CommitteeDiscipline and Grievance Management Negotiation and Collective Settlements WorkersParticipation in Industry Productive Bargaining and Gain Sharing Employee Empowerment andQuality Management Industrial Relations and Technological Change
Part ndash IIEmergence and Objectives of Labour Laws and their Socio-economic Environment IndustrialRelations Laws-Laws Relating to Industrial Disputes Trade Unions and Standing OrderSocial SecurityWorkmens Compensation Act Employees State Insurance Act
Wages and Bonus Laws-The Law of Minimum Wages Payment of Wages Payment of BonusLaws relating to working conditions The Law Relating to Factories
Suggested Readings1 Sinha PRN Sinha Indu Bala and Shekhar Seema Priyadarshani ldquoIndustrial Relations
Trade Unions and Labour Legislationrdquo Pearson Education New Delhi2 Sarma AM ldquoIndustrial Relations and Labour Lawsrdquo Himalaya Publishing House
Mumbai
Note The latest editions of the books should be followed
75Bachelor of Business Administration (Semester ndash V)
BBA- 522 GROUP B -ORGANISATION CHANGE AND DEVELOPMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay type numerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IOrganisation Change - Introduction importance forces of change and types of changeModels of change - systems model of change Lewinrsquos Force Field Analysis Modelthe Continuous change Process Model Change and Transition ManagementChange amp its impact - effects of change on people operational effects psychological effectssocial effects peoplersquos reaction to change- Acceptance of change indifference organizedresistance frustration amp aggression Reasons for resistance and Methods of minimizingresistance
Part ndash IIOrganisation Development - Meaning features objectives History of OD in India and abroadorganizational problems and process of organizational developmentOD interventions - concept characteristics classification of intervention OD interventions astool to improve effectiveness of organization Process of OD interventions Team building
Suggested Readings
1 Bhatia SK ldquoManagement of Change amp Organisation Development- InnovativeApproachesrdquo Deep amp Deep Publications New Delhi
2 Bhattacharya Dipak Kumar ldquoOrganization Change amp Developmentrdquo Oxford UniversityPress
3 Singh Kavita ldquoOrganisation Change amp Development Excel Books
Note The latest editions of the books should be followed
76Bachelor of Business Administration (Semester ndash V)
BBA-531 GROUP C - MANAGEMENT OF BANKING OPERATIONS
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash I
Management of banks Regulatory role of RBI Monetary Policy-meaning and itsimplicationsLaws in banking-RBI Act 1934 Negotiable Act 1881 The Banking Regulation Act1949Types of Bank Accounts- Fixed or time deposit account Savings bank deposit account Currentdeposit account Recurring deposit accountLending- Features of bank credit types of lending terms and conditions of lending differenttypes of loans and their features
Part ndash IIRisk management in banks- types of risks Capital Adequacy- the Basel Accord implications forbank CRAR and Prudential Norms for asset classification income recognition and provisioningAnti- money laundering and KYC normsIntroduction to Asset Liability Management Customer Relationship ManagementCorporate Governance in Commercial BanksInnovations in Banking with special reference to Fee Based Services
Suggested Readings
1 Padmalatha Suresh and Justin Paul ldquoManagement of Banking and FinancialServicesrdquoPearson Education New Delhi
2 Sharma RK Gupta Shashi K Jagwant Singh ldquoBanking and Insurancerdquo3 Agarwal OP ldquoBanking and Insurancerdquo4 Sethi Jyotsana and Bhatia Nishwan ldquoElements of Banking and Insurancerdquo
Note The latest editions of the books should be followed
77Bachelor of Business Administration (Semester ndash V)
BBA-532 GROUP C -INSURANCE amp RISK MANAGEMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 6 7 8 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IDefinition nature Role and Importance of Insurance Salient Feature of IRDA Act 1999Rationale for opening up of the Insurance Sector to the private sector Nature of Life InsuranceContractAnnuities Surrender Value Calculation of Premium and measurement of risk Progress of LifeInsurance Business in India Fire Insurance ndash Nature and Use Policy Condition Rate FixationPayment of Claims Reinsurance Marine Insurance Nature Premium Calculation Payment ofClaimsMotor Insurance Policy and Covers Comprehensive Policy Third Party Act Policies ExtraBenefits cover Motor Insurance Claims
Part ndash IIConcept of Risk Corporate and Personal Risk Management Identification of Risk ToolsTechniques for perception of risk Methods for determining theoperative causes of peril Safety auditEvaluation of Risk Risk Avoidance amp Reduction of Risk methods of loss prevention and riskreduction Role of surveyors in loss prevention risk reductionTechniques of Risk Financing Retention of risk Captive insurance companies Transfer of RiskTypes of risk transfer Benefits and limitation of Insurance- Partial insurance arrangements
Suggested Readings
1 Insurance Regulation and Development Act
2 Gopal Krishan G ldquoInsurance Principles and Practicerdquo Sterling Publishers New Delhi
Note The latest editions of the books should be followed
78Bachelor of Business Administration (Semester ndash V)
BBA- 541 Group D- INTERNATIONAL BUSINESS ENVIRONMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IIntroduction to International Business Importance nature and scope ofInternational businessmodes of entry into International BusinessEnvironmental Context of International Business Framework for analyzing Internationalbusiness environment ndash Domestic foreign and global environmentsand their impact oninternational business decisionsInternational Financial Environment Foreign investments -Pattern Structure andeffectsMovements in foreign exchange and interest rates and then impact on Trade and investmentflows
Part ndash IIInternational Economic Institutions and Agreements WTO IMF World Bank UNCTAD andotherInternational agreements International commodity trading and agreementsGlobal Trading Environment World trade in goods and services ndash Major trends anddevelopments World trade and protectionism ndash Tariff and non-tariff barriers Counter tradeGlobalisation ampSociety- Emerging Developments and Other Issues Growing concern forecology IT and international business
Suggested Readings
1 Bennet Roger ldquoInternational Businessrdquo Financial Times Pitman Publishing London2 Bhattacharya B ldquoGoing International Respon se Strategies of the Indian Sectorrdquo
Wheeler Publishing New Delhi3 Griffin Ricky W and Pustay Michael W ldquoInternational Business A Managerial
Perspectiverdquo Addison Wesley Readings
Note The latest editions of the books should be followed
79Bachelor of Business Administration (Semester ndash V)
BBA- 542 GROUP Dndash MANAGEMENT OF INTERNATIONAL BUSINESS ORGANISATIONS
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IGlobalization and International Business - Meaning Forces Driving Globalization Reasons forGlobalization of Business Modes of Operation of International Business International Businessvs Domestic Business Dealing of international Business with Cultural DifferencesGlobalisation and Society - Impact of FDI Economic Impact of MNE Foundations of EthicalBehavior Ethics amp Corporate Bribery Ethicals Dilemmas and Business PracticesMultinational Corporations and their Involvement in International Business Issues in ForeignInvestments Technology Transfer Pricing and Regulations
Part ndash IIExport Import Strategies - Introduction Export Strategy Import Strategy Export ImportProcess and DocumentationDirect Investment and Collaborative Strategies - Types of Collaborative ArrangementsProblems with Collaborative Arrangements Managing Foreign ArrangementsOrganization of International Business - Introduction Organization Structure Coordination andControl System Organization CultureManaging International Operations Global Manufacturing and Supply Chain ManagementInternational Accounting Issues
Suggested Readings
1 Daniels John D and Radebaugh LeeH ldquoInternational Business ndashEnvironments andOperations Pearson Publishing House Ltd New Delhi
2 Bennet Roger ldquoInternational Businessrdquo Financial Times Pitman Publishing London
Note The latest editions of the books should be followed
80Bachelor of Business Administration (Semester ndash VI)
BBA- 601 ENGLISH COMPULSORY
Time 3 Hours Max Marks 50
Texts Prescribed1 The English Teacher by RK Narayan2 Glimpses of Theatre Guru Nanak Dev University AmritsarCourse Contents1 The study of the whole text of the novel The English Teacher2 The study of the following one-act plays from the prescribed book
Glimpses of Theatre
i) The Willii) Villa for Saleiii) Progressiv) The Monkeyrsquos Pawv) Sorry Wrong Number
Essay Writing
Instructions for the Paper Setter and Distribution of MarksNote The paper setters should avoid questions of theoretical nature on English GrammarThe question paper will consist of three sections and the distribution of marks will be asunderSection A 10 MarksSection B 24 MarksSection C 16 Marks
SectionndashAI SIX questions (three questions based on the prescribed one-act plays from the textbook
Glimpses of Theatre and three questions based on the novel The English Teacher requiringvery short answers based on the close reading of the prescribed novel and one-act plays shallbe set and examinees will be expected to answer any FIVE
(2x5=10 Marks)SectionndashBII THREE questions requiring brief descriptive answers based on character tone plot and
theme(s) in the prescribed one-act plays will be set and examinees will be expected toattempt any TWO (6x2= 12 Marks)
III THREE questions on central idea theme tone or style etc of the prescribed novel will be setfor the students to attempt any TWO of these questions (6x2= 12 Marks)
SectionndashCIV ONE question requiring the students to write an essay on one of the three given topics will be
set (1x8=8 Marks)V TWO essay type questions (one from the prescribed one-act plays and one from the
prescribed novel) will be set for the students to answer any ONE of these questions(1x8= 8 Marks)
81Bachelor of Business Administration (Semester ndash VI)
PUNJABI (COMPULSORY)BBA- 602 gzikph (bkiawh)
wKL 3 xzN e[b nzeL 50
gkm-eqw ns gkm-g[seK
1H ekft rot (gfjb S eth)(zgkH fpeow fzx x[zwD eowihs eo)r[o BkBe dt BhtofNh nfwqso(Fy cohd Fkj j[B r[o BkBe dt ih r[o noiB dt ihtkfo Fkj Fkj w[jzwd)(gqzr fjs ftnkfynk$ftak ts$ko)
2H XoshnK d rhs (oBkwk) pofizdo fzx jwdodBkBe fzx g[sewkbk nzfwqso(bye ihtB s ouBk$wki fGnkuko gfogy$coBkw d srdquoo s goy)
3H (T) by ouBk (ftfrnkB seBkbih ns ubzs wfbnK pzXh)(n) zyg ouBk
4H ftnkeoD L(T) ftnkeoBe aqDhnK L fbzr ns tuB(n) fefonk tkezF L gfoGkFk pDso s gqeko
nze-tzv ns gohfyne bJh jdkfJsK
1H gqzr fjs ftnkfynk$ftak-ts$ko (d ftuA fJe) 10 nze2 wki fGnkuko gfogy$caoBkw d so s (d ftuA fJe) 10 nze3H by ouBk L fszBK ftu_ fe fJe ftF T[s 05 nze4H zyg ouBk 05 nze5H Bzpo 4 T[s fBoXkfos ftnkeoD ftu_ d gqFB 2x5= 10 nze6H T[goes bVh Bzpo 1 ns 2 dhnK g[seK ftu_ zyg T[`soK tkb
5 gqFB g[S ikDr joe dk T[so 50 FpdK s_ tX Bk jt 5x2=10 nze
82Bachelor of Business Administration (Semester ndash VI)
BBA- 602 muF`lI pMjwbI
(pMjwb dw ieiqhws qy s`iBAwcwr)(In Lieu of Punjabi Compulsory)
Time 3 Hrs Marks 50
AMkW dI vMf -
Bwg a- ies Bwg iv`c 15 pRSn pu`Cy jwxgy[ ividAwrQI vloN iksy 10 dy au`qr 30-40 SbdW iv`c
id`qy jwx [ hryk pRSn dy 2 AMk hoxgy [
Bwg A- ies Bwg iv`c 6 pRSn pu`Cy jwxgy [ ividAwrQI iksy 3 pRSnW dy au`qr 400-500 SbdW
iv`c id~qy jwx[ hryk dy 10 AMk hn [
1 rxjIq isMG ADIn pMjwb dw eykIkrn Aqy ivsQwr - 1790 iv`c pMjwb dy rwjnIiqk
hwlwq rxjIq isMG dw jIvn Aqy ij`qW AMimRqsr dI sMDI rxjIq isMG dy AMgryjW nwl
sbMD sYink pRbMD pMjwb dw imlwn ibRitS rwj iv`c [
2 rwjnIiqk jwigRqI Aqy smwijk-Dwrimk suDwr AMdoln - 1857 dw ivdroh Aqy pMjwb
kUkw AMdoln gdr AMdoln AwrIAw smwj inrMkwrI qy nwmDwrI isMG sBw AMdoln
gurduAwrw suDwr AMdoln Aqy AkwlI[
3 vMf Aqy suqMqrqw - jilAwvwlw bwg h`iqAwkWf AsihXog AMdoln nOjvwn Bwrq sBw
isvl nw PurmwnI AMdoln Bwrq C`fo AMdoln mhwn suqMqrqw sYnwnIAW dw Xogdwn-
lwlw lwjpq rwey mwstr qwrw isMG
skrqwr isMG srwBw s Bgq isMG
saUDm isMG s KVk isMG
83Bachelor of Business Administration (Semester ndash VI)
sbMDq pusqkW-
1 lsquorxjIq isMGrsquo nirMdr ikRSn isnhw pMjwbI XUnIvristI pitAwlw[
2 lsquomhwrwjw rxjIq isMGrsquo sIqw rwm kohlI Awqmwrwm AYNf sMnj pbilSrz AYNf bu`k
sYlrz [
3 lsquois`K ihstrIrsquo 1469-1988 KuSvMq isMG nvXu`g pbilSrz nvI id`lI [
4 lsquois`K ieiqhwsrsquo Bwg dUjw (1839-2004) KuSvMq isMG Anuvwdk fw gurdrSn isMG
AOlK lwhor bu`k Swp luiDAwxw[
5 lsquois`K ieiqhwsrsquo (1526-1849) ibSn dws mlhoqrw bRdrz pbilSrz id`lI [
6 lsquopMjwb dIAW lihrWrsquo (1850-1910) SmSyr isMG lsquoASokrsquo pRkwSk kivrwj nrwiex isMG
v`lB inAwmq purI [
7 lsquopMjwb dw ivrswrsquo ipRQIpwl isMG kpUr inau bu`k kMpnI jlMDr[
8 lsquois`K ieiqhwsrsquo kinMGm lwhor bu`k Swp luiDAwxw [
9 lsquopMjwb dw ieiqhwsrsquo (1791-1966) iSv gjrwnI mdn pblISrz pitAwlw [
84Bachelor of Business Administration (Semester ndash VI)
BBA-603 INCOME TAXTime 3 Hours Marks 50Note The question paper covering the entire course shall be divided into three sectionsSection A It will have question No1 consisting of 12 very short answer questions from the
entire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 67 8 and 9 will be set by theexaminer from Part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash ABasic concepts Income Agricultural Income Person Assessee Assessment Year PreviousYear Gross Total Income Total Income Residential Status Tax Incidence and ResidentialStatus Exempted income under section 10(1) 10(2) 10(2A) 10(5) 10(7) 10(10) 10(10A)10(10AA) 10(10B) 10(10D) 10(11) 10(12) 10(13) 10(13A) 10(14) 10(16) 10(32) 10(34)10(35) 10(36) 10(37) 10(38)Computation of income under different heads Salaries Income from house property Profits andgains of business or profession Sections to be covered are Sec-28 29 30 31 32 35 36 3740(a) 40(b) 40A 43B 44AA 44AB 44AD and 44AE
Part-BCapital Gains Basis of Charge Meaning of capital assets Classification of capital assets andtheir tax implication Meaning of Transfer Elementary Knowledge of Transactions not to beTreated as Transaction of Transfer Computation of Capital Gains( Depreciable and Non-Depreciable Assets) Special cases to be covered - Conversion of Capital assets into stock inTrade Compulsory acquisition of assets Self generated assets Transfer of bonus sharesExemptions to be covered Sec 54 54B 54EC 54F 54HComputation of tax liability under section 111A and 112Capital gain provisions related to Individual and Firm need to be coveredIncome from other sources [excluding Sec-2(22)] Computation of Total Income and TaxLiability of an individualClubbing of income and Aggregation of income and set-off and carry forward of losses(excluding Sec-94(7) and 94(8)Deductions from Gross Total Income Section 80A 80AB 80AC 80C 80CCC 80CCD80CCG 80D 80DD 80DDB 80E 80G 80GG 80GGA 80GGC 80TTA and 80UComputation of total income and tax liability of individuals and firms
Suggested Readings1 Ahuja Girish and Ravi Gupta ldquoSystematic Approach to Income Taxrdquo Bharat Law
House Delhi2 Singhania Vinod K and Kapil Singhania ldquoTDS Computation and E- filing of TDS
Returnsrdquo Taxmann Publications Pvt Ltd New Delhi3 Singhania Vinod K ldquoTax Computation and E-filing of Income Tax Returnsrdquo Taxmann
Publications Pvt Ltd New Delhi
85Bachelor of Business Administration (Semester ndash VI)
BBA- 604 FUNDAMENTALS OF CAPITAL MARKET
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sectionsSection A It will have question No1 consisting of 12 very short answer questions from the
entire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 67 8 and 9 will be set by theexaminer from Part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IIntroduction-evolution structure functions objectives and importance of capital market inIndiaComponents of capital market- introduction to New issue market stock market financialinstitutionsInstruments in capital market-Shares (Equity and Preference) Warrants Bonds and its typesGDRs ADRs ETFs Mutual Funds Derivatives (forwards futures and options)Participants in Capital MarketDifference between Capital Market and Money Market
Part ndash IIStock Exchanges-Stock Exchanges in India Organisation Management Membership rules ofstock exchange operators at stock exchanges SEBI guidelines on Stock Exchange weaknessesof stock exchange in IndiaListing of securities-requirement for listing objectives of listing advantages of listingSecurity Market Indices-Uses of Security Market Indices Types of Indices DifferentiatingFactors in constructing Market Indices
Suggested Readings1 VA Avadhani ldquoSecurity Analysis and Portfolio ManagementrdquoHimalaya Publishers New
Delhi2 Brown Reilly ldquoInvestment Analysis and Portfolio Managementrdquo Thomson Publishers3 SinghPreeti ldquoInvestment Managementrdquo Himalaya Publishers New Delhi4 NCFM Modules (wwwnseindiacom)5 wwwsebigovin wwwnseindiacom wwwcapitalmarketcom
Note The latest editions of the books should be followed
86Bachelor of Business Administration (Semester ndash VI)
BBA-605 VIVA-VOCE Max Marks 50
87Bachelor of Business Administration (Semester ndash VI)
BBA -611 Group A- SERVICES MARKETINGTime 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from Part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IEvolution and Understanding of Services Marketing Conceptual Framework ServiceDefined Nature of services Characteristics of services- Intangibility InconsistencyInseparability and inventory Classification of Services Consumer versus IndustrialServicesImportance of Services Marketing in Indian Economy amp Global ScenarioService Marketing Mix Introduction to the 7Ps ( 4 Ps + Extended 3 Ps)of Services MarketingMixServices Marketing Mix (4Ps)Product Service Mix- introduction Transition from Product Marketing from ServiceMarketing Differentiating goods from service categories of service mix Goods- Servicesmarketing continuumPrice Factors involved in pricing a service product capacity planning measures to respond tochange in demand Reshaping demand using effective pricingPlace Distribution Strategies Challenges in distribution of services Role of internet indistributionPromotion Objectives Personal Selling Advertising amp Sales Promotion
Part ndash IIExtended 3 Ps of Service Marketing MixPeople Role of service employees in service business training amp development of employeesMotivation and EmpowermentProcess Services as process or system- different process aspects and managerial challengesstrategies for managing inconsistency customer service in service marketingPhysical Evidence nature importance service scapesServices Marketing Implementation Services Marketing Triangle Servqual Model RaterPZB Gap Model
88Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Zeithaml VA Bitner Mary Jo Pandit ldquoServices Marketingrdquo Tata McGraw Hill
New Delhi
2 Lovelock Christopher Wirtz Jochen Chatterjee ldquoServices Marketing PeopleTechnology
Strategyrdquo Pearson Education New Delhi
3 Payne Adrian ldquoThe Essence of Services Marketingrdquo Prentice Hall of India New Delhi
4 Nargundhar Rajendra ldquoServices Marketingrdquo Tata McGraw Hill New Delhi
5 Goncalves Karen P ldquoServices Marketing-A Strategic Approachrdquo
Prentice Hall International New Jersey
6 Jauhari Vinnie Dutta ldquoServices- Marketing Operations Managementrdquo
Oxford University Press New Delhi
7 Srinivasan R ldquoServices Marketing- The Indian Contextrdquo Prentice Hall of India
New Delhi
Note The latest editions of the books should be followed
89Bachelor of Business Administration (Semester ndash VI)
BBA-612 Group A - E-MARKETING
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from the
entire syllabus with answer to each question up to five lines in length Students will
attempt 10 questions Each question will carry one mark the total weightage being
10 marks
Section B It will consist of essay typenumerical questions up to five pages in length
Four questions numbering 2 3 4 and 5 will be set by the examiner from Part-I of
the syllabus The candidates will be required to attempt any two questions Each
question will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question upto
five pages in length Four questions numbering 678 and 9 will be set by the
examiner from Part-II of the syllabus The candidates will be required to attempt
any two questions Each question will carry 10 marks The total weightage of the
section shall be 20 marks
Part ndash I
Introduction Concept nature and importance of e-marketing E-marketing versus traditional
marketing Issues challenges and opportunities for e-marketing Reasons for growth of e-
marketing Tools and techniques of e-marketingndashadvantages and disadvantages e-marketing
situations E-Marketing Management Segmentation targeting and positioning E-marketing
mix E-marketing and customer relationship management ndash concept and scope E-customers and
their buying process E-marketing and customer loyalty and satisfaction Communities and social
networks
90Bachelor of Business Administration (Semester ndash VI)
Part ndash II
Internet Marketing Concept and role of internet marketing Search engine
optimization ndashfunctions type of traffic keywords and steps in search engine optimization
Internet advertising ndash types and tracking ROI Online PR News and Reputation Management
Direct marketing ndashscope and growth E-mail marketing Social Media Marketing Concept and
tools Blogging ndash benefits types Video-marketing for business purpose ndash tools and techniques
Pay per click marketing Issues and challenges E-payment systems Payment gateways use of
Debit and credit cards Mobile Marketing Trends and terminologies Benefits and applications of
mobile and smart phone applications M-commerce
Suggested Readings
1 Joseph PT ldquoE-Commerce ndash An Indian Perspectiverdquo Prentice Hall of India
2 Schneider Gary P ldquoE-Commerce Strategy Technology and Implementationsrdquo
Cengage Learning India Private Limited
3 Murthy CSV ldquoE-Commerce Concepts Models Strategiesrdquo Himalaya Publishing House
4 Brahm Canzer ldquoE-Business and Commerce Strategic Thinking amp Practicerdquo
Biztantra Publishers
5 Kotler Philip ldquoMarketing Managementrdquo
Note The latest editions of the books should be followed
91Bachelor of Business Administration (Semester ndash VI)
BBA- 621 Group B- TRAINING amp DEVELOPMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash ITraining- Conceptual aspects Training and Learning Training objectives Identification oftraining needs Training Process Policies Plans designing training programmes Methods ofTraining Evaluation of Training Effectiveness and Significance of TrainingWages and Salary Administration
Part ndash IIDevelopment- Concept Difference between training and development Objectives ofdevelopment Development Process Development needs evolving development policiesPreparing development plans Designing development programmes Development MethodsCase studies Role play and Sensitivity TrainingBusiness Games Transaction Analysis Behavior Modelling and Evaluation of DevelopmentEffectiveness
Suggested Readings
1 Armstrong MA ldquoHandbook of Human Resource Management Practicerdquo Cogan PageLondon
2 Dayal I ldquoManpower Training in organizationsrdquo Prentice Hall of India New Delhi3 Craig Robert ldquoTraining and Development Handbookrdquo McGraw Hill New York4 Brahm Canzer ldquoE-Business and Commerce Strategic Thinking amp Practicerdquo
Biztantra Publishers5 Kotler Philip ldquoMarketing Managementrdquo
Note The latest editions of the books should be followed
92Bachelor of Business Administration (Semester ndash VI)
BBA- 622 GROUP B- CONTEMPORARY ISSUES IN HUMAN RESOURCEMANAGEMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IHuman Resources and the Competitive advantage ethical issues and challenges in HRM Jobstress and work family conflict Gender issues in workplacePerformance Management and Organizational Reward System-definition purpose principlesconcerns Ethical considerations scope and background Performance Management as aBusiness strategy Theoretical framework Goal setting theory Expectancy theory Designingof Performance management systems setting goals measuring performance Rewardingperformance Concept and significance Foundation of the reward system Economic Theoriesrelating to pay Psychological and Motivational theories affecting reward
Part ndash IIManaging Diversity Meaning Challenges in managing diversity Diversity in organizations
improving the management of Diversity
The nature of work Meaning of work Theories about work Organizational factors affecting
work Changing patterns of work Unemployment Attitudes to work
HRM in Electronic Era Human Resource Accounting amp Auditing The role of HRM in 21st
century and future directions of HRM
93Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Michael Armstrong lsquoA Handbook of Human Resource Management Practicesrsquo
Kogan Page London
2 Luis R Gomez ndashMejia David B Balkin and Robert L Cardy ldquoManaging Human Resourcesrdquo
PHI New Delhi
3 Tanuja Agarwal ldquoStrategic Human Resource Managementrdquo Oxford University Press
New Delhi
Note The latest editions of the books should be followed
94Bachelor of Business Administration (Semester ndash VI)
BBA-631 GROUP C- SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 6 7 8 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash I
Security Analysis- Concept of Risk and Return and their types Risk Return Trade Off Valuationof Equity Shares Preference Shares Debentures Factors affecting Share Prices Classification ofsecurity buyers methods of marketing of securities
Regulation of securities- Securities Contracts (Regulation) Amendment Rules1996
Investment Analysis- concept of Fundamental Analysis Technical Analysis Efficient MarketHypothesis Capital Asset Pricing Model Arbitrage Pricing Theory
Part ndash II
Portfolio Management- Definition Of Investment Defining Investment Objectives TheInvestment Process Investment Categories difference between Portfolio management andmutual funds
Portfolio Selection - Risk and Investor Preferences - Investment Constraints
Brief Introduction to Portfolio Management Schemes-features of PMS
SEBI Guidelines on Portfolio Management
95Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Chandra Prasanna ldquoInvestment Analysis and Portfolio Managementrdquo Tata McGraw Hill
2 Chandra Prasanna ldquoFinancial Managementrdquo Tata McGraw Hill
3 Avadhani VA ldquoSecurity Analysis and Portfolio Managementrdquo Himalaya PublishingHouse New Delhi
4 Bodie Zvi Kane AlexJ Marcus Alan Mohanty Pitabas ldquoInvestmentsrdquoTata McGraw Hill
5 Brown Reilly ldquoInvestment Analysis and Portfolio Managementrdquo Thomson Publication
Note The latest editions of the books should be followed
96Bachelor of Business Administration (Semester ndash VI)
BBA- 632 GROUP C -CONTEMPORARY ISSUES IN ACCOUNTING
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IEmergence of Contemporary Issues in Accounting ndash Influence of other disciplines onAccounting and Changing EnvironmentHuman Resource Accounting Meaning Objectives and Scope Methods of Human ResourceAccounting- Human Resource Cost Accounting ( Historical cost Approach Replacement Costapproach and Opportunity Cost approach) Human Resource Value Accounting (Lev amp SchwartzModel Flamholtz Model and Hermansonrsquos Model) Objections against Human resourceaccounting Use of Human resource Accounting in Managerial Decisions Human ResourceAccounting in IndiaPrice Level Accounting ndash introduction Methods (Current Purchasing Power Current CostAccounting Current Value Accounting Technique and Replacement Cost AccountingTechniques) Utility and Corporate PracticesCorporate Social Reporting Areas of Corporate Social Performance Approaches to CorporateSocial Accounting and Reporting Corporate Social Reporting in India
Part ndash IICorporate Reporting Concept of Disclosure in relation to Published Accounts Issues inCorporate Disclosure Corporate Disclosure Environment Conceptual framework of corporatereportingRecent Trends in the Presentation of Published AccountsEconomic Value Added EVA Disclosure in India Corporate Reporting through WebAccounting Standards in India - Significance and formulation of Accounting Standards
97Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Lal Jawahar and Lele RK ldquoContemporary Accounting Issuesrdquo Himalaya Publishers
New Delhi
2 Porwal LS ldquoAccounting Theoryrdquo Tata McGraw Hill
3 Lal Jawahar ldquoCorporate Financial Reportingrdquo Taxman Arora JS
ldquoPrice Level Accountingrdquo Deep and Deep Publishers New Delhi
4 Chander Subhash ldquoCorporate Reporting Practicesrdquo Deep and Deep Publishers
Note The latest editions of the books should be followed
98Bachelor of Business Administration (Semester ndash VI)
BBA-641 GROUP D- EXPORT IMPORT MANAGEMENT AND DOCUMENTATION
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IInternational Commercial Terms ndash Need Groups Ex-works FOB FAS CFR CIF Documentsfor starting up a new export venture aligned documentation system meaning Rationale variousdocuments EDI initiative methods of payment advance payment open Account consignmentsales and documents against acceptance (DA) documents against payment (DP) letter ofcredit pre shipment credit meaning procedure rates documents needed post shipment creditmeaning procedure types and documents needed
Part ndash IIExport Credit and Guarantee Corporation (ECGC) Export Credit Insurance Insurance PoliciesBank Guarantees and Special Schemes Role of ECGC Theories and Practice of ForeignExchange Rate Determination Floating and Fixed Exchange Rates Exchange ControlRegulations and Procedures in India FEMAMarine Insurance Types of Marine Insurance Marine Losses Procedure and DocumentsNeeded for Claim
99Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Current Foreign Trade Policy
2 Handbook of procedures Volume I amp II
3 Jain SC Export Procedures and Documents
4 Kumar A ldquoExport and Import Managementrdquo Excel Books
5 Lall G S ldquoFinance of Foreign Trade and Foreign Exchangerdquo
6 Manual on Export Documentation Nabhi publication
7 Ram P ldquoExport What Where and Howrdquo Anupam Publishers
8 Varshney RL and Bhattacharya B ldquoInternational Marketing Managementrdquo
S Chand Publishers Pvt Ltd New Delhi
Note The latest editions of the books should be followed
100Bachelor of Business Administration (Semester ndash VI)
BBA- 642 GROUP D- GLOBAL STRATEGIC MANAGEMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IConcept of strategy including global strategy An overview of formulation and implementation
of global strategy analysing the external environment especially the tools of analysis culture
and global strategy analysing company resources and capabilities personal goals of top
management corporate level strategy including vertical integration diversification strategic
alliance and acquisition
Part ndash IIEntering foreign markets business level strategies functional level strategies strategy and
Technology evaluation of strategy implementation of strategy organization structure and
Strategy management of political risk and negotiation governing the corporation around the
World
101Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Deresky H ldquoInternational Management Managing Across Borders and Cultures
Pearson Education
2 Hill C W L and Jones G R ldquoStrategic Management An Integrated Approachrdquo Biztantra
3 Hill C W L and Jain A K ldquo International Business Competing in the Global Market
Placerdquo McGraw Hill Co New Delhi
4 Hitt M A Duance R and Hoskisson R E ldquoStrategic Management Competitveness and
Globalizationrdquo Thomson South Western
5 Peng M W ldquoGlobal Strategyrdquo Thomson Publishers
6 Rugman A M Richard M H ldquoInternational Business A Strategic Management
Approachrdquo Pearson Education New Delhi
7 Taggar J H and Mc Dermot M C ldquoThe Essence of International Businessrdquo
Prentice Hall
8 Thakur M Burton G E and Srivastava BN ldquoInternational Management Concept and
Casesrdquo Tata McGraw Hill Co
Note The latest editions of the books should be followed
4Bachelor of Business Administration (Semester System)
Semester ndash VI
CourseCode
Course TitleTotal
MarksNumber of
Lectures (L)Tutorials (T)
per week
BBA-601 English (Compulsory) 50 6 --BBA-602 Punjabi (Compulsory) or OR
wZ[Ybh gzikph50 6 --
BBA-603 Income Tax 50 6 --BBA-604 Fundamentals of Capital Markets 50 6 --
BBA-605 Viva-Voce 50
Any one Group from thefollowing
BBA-611Group A
Services Marketing 50 6 --BBA-612 E-Marketing 50 6 --
BBA-621Group B
Training and Development 50 6 --
BBA-622 Contemporary Issues in HumanResource Management
50 6 --
BBA-631Group C
Security Analysis and PortfolioManagement
50 6
BBA-632 Contemporary Issues inAccounting
50 6
BBA-641Group D
Export- Import Management andDocumentation
50 6 --
BBA-642 Global Strategic Management 50 6 --
5Bachelor of Business Administration (Semester-I)
BBA-101 ENGLISH (COMPULSORY)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-
Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four
Sections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates are
required to attempt five questions selecting at least one question from each Section The fifth
question may be attempted from any Section
Texts Prescribed-
1 Tales of Life (Guru Nanak Dev University Amritsar) Stories at SrNo1 2 3 5 and 6
2 Prose for Young Learners (Guru Nanak Dev University Amritsar) Essays at Sr No 1 2 3 5
and 6
3 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP
The syllabus is divided in four sections as mentioned below
SECTIONndashA
English Grammar in Use 4th Edition by Raymond Murphy CUP (Units 1-37)
SECTIONndashB
Paragraph Writing and English Grammar in Use (Units 38-48)
SECTIONndashC
Tales of Life (Guru Nanak Dev University Amritsar) Stories at Sr No 1 2 3 5 and 6
SECTIONndashD
Prose for Young Learners Essays at Sr No 1 2 3 5 and 6
6Bachelor of Business Administration (Semester-I)
BBA-102 gzikph (bkiawh)wK L 3 xzN e[b nze L 50
gkm-eqw ns gkm-g[seK
ਸਕਸ਼ਨ - ਏd ozr (eftsk Gkr) (zgkH jofizdo fzx fY`b_ ns gqhsw fzx orXhnk)r[o BkBe dt BhtofNh nzfwqso(ਲਖਕ ਦਾ ਜੀਵਨ ਤ ਰਚਨਾ -ਵਸਤ)
ਸਕਸ਼ਨ - ਬੀzko dhnK gqf`X jshnK (ihtBh BzL 1 s_ 9 s`e)(zgkH fgqzH sik fzx joBkw fzx Fkw)gzikph kfjs gqekFB nzfwqso(ਿਵਸ਼ਾ-ਵਸਤਸਾਰਨਾਇਕ ਿਬਬ)
ਸਕਸ਼ਨ - ਸੀ(T) goQk ouBk (fszB ftu_ fJe)(n) goQk gVQ e gqFBK d T[`so
ਸਕਸ਼ਨ - ਡੀ(T) GkFk tzBrhnK L GkFk dk Nekbh og GkFk ns T[g-GkFk ftu
nzso gzikph T[gGkFktK d gSkD-fuzBQ(n) gzikph GkFk L fBek s ftek
nze-tzv ns gohfyne bJh jdkfJsK
1H gqFB g`so d uko Gkr jDr jo Gkr ftu_ d gqFB g[`S ikDr2H ftfdnkoEh B e[`b gzi gqFB eoB jB jo Gkr ftu_ fJe gqFB bkwh
j gzitK gqFB fe th Gkr ftu_ ehsk ik edk j3H joe gqFB d pokpo nze jB4H ggo N eoB tkbk ieo ukj sK gqFBK dh tzv n`r_ t`X s_ t`X uko
T[g-gqFBK ftu eo edk j
7Bachelor of Business Administration (Semester-I)
BBA-102 w[ZYbh gzikph(In lieu of Compulsory Punjabi)
wK L 3 xzN e[b nzeL 50gkm-eqw
eFB-J
g_sh n`yoh n`yo eqw go fpzdh tkb toD ns go ftu gDtkb toD ns wksqtK (w[Ybh ikD-gSkD)brkyo (fpzdh fN`gh n`Xe) L gSkD ns tos_
eFB-ph
gzikph Fpd-pDso L w[Ybh ikD-gSkD(kXkoB Fpd z[es Fpd fwFos Fpd wb Fpd nrso ns fgSso)
eFB-hfB`s tos_ dh gzikph Fpdktbh L pkko tgko foFs-Bks ysh ns jo XzfdnK nkfd BkbzpzXs
eFB-vh
js d `s fdBK d BK pkoQK wjhfBnK d BK o[sK d BK fJe s_ se frDsh FpdK ftu
nze-tzv ns gohfyne bJh jdkfJsK
1H gqFB gso d uko Gkr jDr jo Gkr ftu_ d gqFB g[S ikDr2H ftfdnkoEh B e[b gzi gqFB eoB jB jo Gkr ftu_ fJe gqFB bkwh j
gzitK gqFB fe th Gkr ftu_ ehsk ik edk j3H joe gqFB d pokpo nze jB4H ggo `N eoB tkbk ieo ukj sK gqFBK dh tzv nr_ t`X s_ tX uko T[g-gqFBK
ftu eo edk j
8Bachelor of Business Administration (Semester-I)
Punjab History amp Culture (From Earliest Times to C 320)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section A1 Physical features of the Punjab and its impact on history2 Sources of the ancient history of Punjab
Section B3 Harappan Civilization Town planning social economic and religious life of the Indus
Valley People4 The Indo-Aryans Original home and settlements in Punjab
Section C5 Social Religious and Economic life during Rig Vedic Age6 Social Religious and Economic life during Later Vedic Age
Section D7 Teachings and impact of Buddhism8 Jainism in the Punjab
Suggested Readings
1 L M Joshi (ed) History and Culture of the Punjab Art-I Patiala 1989 (3rd edition)2 LM Joshi and Fauja Singh (ed) History of Punjab VolI Patiala 19773 Budha Parkash Glimpses of Ancient Punjab Patiala 19834 BN Sharma Life in Northern India Delhi 19665 Chopra PN Puri BN amp Das MN(1974) A Social Cultural amp Economic History
of India Vol I New Delhi Macmillan India
9Bachelor of Business Administration (Semester-I)
BBA-103 BASIC ACCOUNTING
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION AIntroduction Financial Accounting-Definition and Scope Objectives of FinancialAccounting Accounting vs Book Keeping Terms used in accounting Users of AccountingInformation and Limitations of Financial AccountingConceptual Frame work Accounting Concepts Principles and Conventions Accounting
Standards-Concept Objectives Benefits Brief review of Accounting Standards in IndiaAccounting Policies Accounting as a measurement disciplineRecording of TransactionsAccounting ProcessCycle Journal
SECTION BSubsidiary Books Ledger Cash Book Trial Balance Bank Reconciliation StatementDepreciation Meaning need amp importance of depreciation methods of chargingdepreciation (WDV amp SLM)
SECTION CFinal Accounts Meaning of Financial Statements Usefullness of Financial StatementsElements of Financial Statements Preparation of Trading and Profit amp Loss Account andBalance Sheet without AdjustmentsFinal Accounts with Adjustments Treatment of Some Items which may be Direct ItemsIndirect Items Incomes and Expenses Treatment of Items of Adjustment Appearing Outsidethe Trial Balance Treatment of Items of Adjustment Appearing Inside the Trial Balance
SECTION DIntroduction to Company Final Accounts Important provisions of Companies Act 2013in respect of preparation of final accounts of a company Understanding the Annual Reportof a CompanyComputerised Accounting Computers and its application in accounting Accountingsoftware package (Tally)
10Bachelor of Business Administration (Semester-I)
Suggested Readings
1 Gupta Ambrish ldquoFinancial Accounting for Management An Analytical PerspectiverdquoPearson Education New Delhi
2 Khatri Dhanesh ldquoFinancial Accountingrdquo Tata McGraw-Hill New Delhi
3 Horngren Charles T Sundem Gart l Elliot John A Philbrick Donna RldquoIntroduction to Financial Accountingrdquo Prentice Hallcedil New Delhi
4 Ramachandran N and Kakani RamldquoFinancial Accounting for ManagementrdquoTata McGraw-Hill New Delhi
5 Shukla MC Grewal TS and Gupta SC ldquoAdvance Accountsrdquo Sultan Chand ampSons New Delhi
Note The latest editions of the books should be followed
11Bachelor of Business Administration (Semester-I)
BBA-104 BUSINESS ORGANISATION amp SYSTEMS
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction to Business and Commerce Meaning and definition of business Objectives ofbusiness Essentials of a successful business Scope of business Business as an economicsystemTrade and aids to trade- Meaning scope functions and evolution of commerce amp industryIndustrial Revolution-its effects Industrialization in India
Section BForms of Business Organization Sole-proprietorship Partnership Joint stock CompanyCooperative Society Public Utilities Selection of a suitable form of organization Classificationbased on Business UnitSetting up a New Enterprise Promotion of a business Business size and location decisionsvarious factors to be considered for starting a new unit Problems in starting a new business
Section CBusiness and Society Changing Concepts and Objectives of Business Business ethics Socialresponsibilities of business Manager and his environment external and internalDomestic amp Foreign Trade Import export trade procedure amp their organization
Section DOrganization of wholesale amp retail trade - Recent trends in wholesale amp retailing Malls andSuper Markets ndash their effect on economyStock Exchange Definition and Meaning Importance FunctionsDealers
12Bachelor of Business Administration (Semester-I)
Suggested Readings1 Kaul Vijay Kumar ldquoBusiness Organization and Management Text and Casesrdquo Pearson
Education New Delhi
2 Singla RK ldquoBusiness Organization and Managementrdquo VK (India) Enterprises New
Delhi
3 Daft Richard L Daft J Murphy H amp Willmott ldquoOrganization Theory and Designrdquo
Cengage Learning EMEA New Delhi
4 Fernando AC ldquoBusiness Environmentrdquo Pearson Education New Delhi
5 Archie B Carroll Ann K Buchholtz ldquoBusiness amp Society Ethics Sustainability and
Stakeholder Managementrdquo Cengage Learning New Delhi
Note The latest editions of the books should be followed
13Bachelor of Business Administration (Semester-I)
BBA-105 MANAGERIAL ECONOMICS- I
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION ATheory of Demand Meaning of demand and its types Law of demand Price elasticity of demand
and its measurement
Consumerrsquos Behaviour Utility approach Brief outline of law of diminishing marginal utility and
law of equi-marginal utility
SECTION BIndifference Curve Approach Consumer equilibrium Income Price and Substitution effect
Revealed Preference Approach
Theory of Supply Concept and law of supply factors affecting supply
SECTION CTheory of Production Law of variable proportion total average and marginal physical product
Law of Returns to scale Economies and diseconomies of scale
Theory of Cost Short and Long period costs Concept of total cost Marginal and Average cost
Theory of cost in short-run and long-run Concept of revenue Total Revenue Average Revenue
Relationship between Average and Marginal Revenue and Price elasticity of demand
SECTION DPricing Under Various Market Conditions Perfect Competition - Equilibrium of Firm and
Industry under Perfect Competition Monopoly - Price determination under Monopoly Monopolistic
Competition - Price and Output determination under Monopolistic Competition
14Bachelor of Business Administration (Semester-I)
Suggested Readings
1 Koutosoyiannis A ldquoModern Micro Economicsrdquo Palgrave Macmillan
2 Dwivedi DNldquoMicroeconomics Theory and Applicationsrdquo Pearson Education New
Delhi
3 Gravelle H and Rees R ldquoMicroeconomicsrdquo Pearson Education New Delhi
4 Ahuja HL ldquoAdvanced Economic theory Microeconomic Analysisrdquo
S Chand amp Company Ltd New Delhi
5 Mithani DM ldquoManagerial Economicsrdquo Himalaya Publishing House New Delhi
Note The latest editions of the books should be followed
15Bachelor of Business Administration (Semester-I)
BBA-106 COMPUTER APPLICATIONS FOR BUSINES- I
Time 3 Hours Total Marks 50Theory 35
Practical 15Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION AComputer Fundamentals Definition of computer Components of a computer systemBrief history of evolution of computers and generation of computersInternal and External Memory Storage RAM ROM PROM EPROM Commonly used
InputoutputMemory storage devices Punched Card VDU CRT Differencebetween Hardware amp Software Types of software system Software amp Applicationsoftware Interpreter
SECTION BOperating System Definition Types of operating on the Basis of processing Introduction tovarious types of operating system such as windows amp DOS Overview and Anatomy ofwindows Working with files and folder in windowsBasic Commands of Internal amp External commands in DOS
SECTION CMS-Word Overview Creating Saving Opening Importing Exporting amp Inserting filesFormatting pages paragraphs and sections Indents and outdates Creating lists and numberingHeading Styles Fonts and size editing positioning amp viewing text Finding amp replacing textinserting page breaks page numbers book marks symbols amp dates Using tabs and tablesHeader Footer amp Printings
SECTION DMS-Excel Worksheet overview Entering information Worksheet Opening and savingworkbook Formatting number and texts Protecting cells Producing Charges and printingoperations graphsMS-Power Point Presentation Basics Menus amp Toolbars Opening amp Saving amp existingpresentation creating amp Saving a presentation using auto content wizard Design TemplateBlank Presentation The slides sorter view Insert slides from another presentation Insertingpictures and graphics Slide show printing slides
16Bachelor of Business Administration (Semester-I)
Suggested Readings
1 Peter Norton ldquoIntroduction to Computersrdquo McGraw-Hil New Delhi
2 Sanjay Sexana ldquoA First Course in Computersrdquo Vikas Publishing House New Delhi
3 Rajaraman V ldquoFundamental of Computersrdquo Prentice Hal India New Delhi
4 Srivastava SS ldquoMS-Oficerdquo Firewal Media New Delhi
5 Alexis Loeon and Matheus Leon ldquoIntroduction to Computers with MS-Ofice 200rdquo TataMcGraw-Hil New Delhi
Note The latest editons of the boks should be folowed
17Bachelor of Business Administration (Semester-I)
BBA-107 BUSINESS COMMUNICATION
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ABusiness Communication ndash Meaning amp Importance Communication purpose processelements barriers to communication and conditions for successful communication Forms ofCommunication basic models of communication 7Cs of effective business communicationOrganizational Communication Importance of Communication in Management Formal andInformal Communication Internal and external communication
Section BPresentation Skills Presentation on any chosen topic Oral presentations Principles of oralpresentations factors affecting presentationsBusiness Etiquette Understanding etiquette Cross-cultural etiquette Business manners
Business to business etiquette
Section CInternal Correspondence Memos Circulars Notices Office ordersCorrespondence with banks-Regarding overdrafts cash credits loans Drafting of salesletters circulars preparation of sales reportsCustomersrsquo correspondence - Complaints Regarding dues follow up letters
Section DSecretarial Correspondence -Correspondence with shareholders debenture holders regardingdividend interest transfer-transmission Communicating with statutory authorities and bodieslike Stock exchange RBI SEBIPreparation of resume Job application Drafting of interview letters call letters finalappointment orders
18Bachelor of Business Administration (Semester-I)
Suggested Readings
1 Taylor S and Chandra V ldquoCommunication for Business A Practical Approachrdquo Fourth
Edition 2011 Pearson Education
2 Bovee C and Thill J ldquoBusiness Communication Todayrdquo 2011 Prentice Hall
3 Sethi A and Adhikari B ldquoBusiness Communicationrdquo 2009 McGraw Hill Education
4 Kaul A ldquoBusiness Communicationrdquo 2004 Prentice Hall of India New Delhi
5 Dulek R and Fielden J ldquoPrinciples of Business Communicationrdquo 1990 Macmillan
Publishing Co New York
6 Rodriques MV (2003) ldquoEffective Business Communicationrdquo 13th Edition
7 Doshi SR (2008) ldquoBusiness Communication amp ManagementndashMethods amp Techniquesrdquo
8 Herata A Murphy Charles E Peck (1981) 3rd Edition ldquoEffective Business
Communicationrdquo Tata McGraw Hill Publishing Co Ltd
Note The latest Editions of the books should be followed
19Bachelor of Business Administration (Semester-I)
Drug Abuse Problem Management and Prevention
PROBLEM OF DRUG ABUSETime 3 Hours Max Marks 50
Instructions for the Paper Setters-
Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION ndash AMeaning of Drug AbuseMeaning Nature and Extent of Drug Abuse in India and Punjab
SECTION ndash BConsequences of Drug Abuse for
Individual Education Employment IncomeFamily ViolenceSociety CrimeNation Law and Order problem
SECTION ndash CManagement of Drug AbuseMedical Management Medication for treatment and to reduce withdrawal effects
SECTION ndash DPsychiatric Management Counselling Behavioural and Cognitive therapySocial Management Family Group therapy and Environmental Intervention
References
1 Ahuja Ram (2003) Social Problems in India Rawat Publication Jaipur2 Extent Pattern and Trend of Drug Use in India Ministry of Social Justice and
Empowerment Government of India 20043 Inciardi JA 1981 The Drug Crime Connection Beverly Hills Sage Publications4 Kapoor T (1985) Drug epidemic among Indian Youth New Delhi Mittal Pub5 Kessel Neil and Henry Walton 1982 Alcohalism Harmond Worth Penguin Books6 Modi Ishwar and Modi Shalini (1997) Drugs Addiction and Prevention Jaipur Rawat
Publication7 National Household Survey of Alcohol and Drug abuse (2003) New Delhi Clinical
Epidemiological Unit All India Institute of Medical Sciences 2004
20Bachelor of Business Administration (Semester-I)
8 Ross Coomber and Others 2013 Key Concept in Drugs and Society New Delhi SagePublications
9 Sain Bhim 1991 Drug Addiction Alcoholism Smoking obscenity New Delhi MittalPublications
10 Sandhu Ranvinder Singh 2009 Drug Addiction in Punjab A Sociological Study AmritsarGuru Nanak Dev University
11 Singh Chandra Paul 2000 Alcohol and Dependence among Industrial Workers DelhiShipra
12 Sussman S and Ames SL (2008) Drug Abuse Concepts Prevention and CessationCambridge University Press
13 Verma PS 2017 ldquoPunjabrsquos Drug Problem Contours and Charactersticsrdquo Economic andPolitical Weekly Vol LII No 3 PP 40-43
14 World Drug Report 2016 United Nations office of Drug and Crime15 World Drug Report 2017 United Nations office of Drug and Crime
21Bachelor of Business Administration (Semester ndash II)
BBA-201 ENGLISH (COMPULSORY)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-
Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four
Sections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates are
required to attempt five questions selecting at least one question from each Section The fifth
question may be attempted from any Section
Texts Prescribed1 Tales of Life (Guru Nanak Dev University Amritsar) Stories at Sr No 7 9 10 11 122 Prose for Young Learners (Guru Nanak Dev University Amritsar) Essays at
Sr No 7 8 9 10 113 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP (Units 49-97)
The syllabus is divided in four sections as mentioned below
SECTIONndashA
English Grammar in Use 4th Edition by Raymond Murphy CUP (Units 49-81)
SECTIONndashB
Personal letter Writing and English Grammar in Use (Units 82-97)
SECTIONndashC
Tales of Life (Guru Nanak Dev University Amritsar) 7 9 10 11 12
SECTIONndashD
Prose for Young Learners (Fourth Edition) by Raymond Murphy CUP 7 8 9 10 and 11
22Bachelor of Business Administration (Semester ndash II)
BBA-202 gzikph (bkiawh)
wKL 3 xzN e[b nzeL 50
gkm-eqw ns gkm-g[seK
ਸਕਸ਼ਨ - ਏd ozr (ejkDh Gkr) (zgkH jofizdo fzx fY`b_ ns gqhsw fzx orXhnk)r[o BkBe dt BhtofNh nzfwqso( ਿਵਸ਼ਾ-ਵਸਤਸਾਰਲਖਕ ਦਾ ਜੀਵਨ ਤ ਰਚਨਾ)
ਸਕਸ਼ਨ - ਬੀzko dhnK gqf`X jshnK (ihtBh BzL 10 s_ 18 s`e)(zgkH fgqzH sik fzx joBkw fzx Fkw)gzikph kfjs gqekFB nzfwqso(ਿਵਸ਼ਾਸਾਰਨਾਇਕ ਿਬਬ)
ਸਕਸ਼ਨ - ਸੀ(T) Fpd-pDso ns Fpd-ouBk L gfoGkFk w[Yb zebg(n) Fpd FqDhnK
ਸਕਸ਼ਨ - ਡੀ(T) dsoh fu`mh g`so(n) w[jkto ns nykD
nze-tzv ns gohfyne bJh jdkfJsK
1H gqFB g`so d uko Gkr jDr jo Gkr ftu_ d gqFB g[`S ikDr2H ftfdnkoEh B e[`b gzi gqFB eoB jB jo Gkr ftu_ fJe gqFB bkwh
j gzitK gqFB fe th Gkr ftu_ ehsk ik edk j3H joe gqFB d pokpo nze jB4H ggo N eoB tkbk ieo ukj sK gqFBK dh tzv n`r_ t`X s_ t`X uko
T[g-gqFBK ftu eo edk j
23Bachelor of Business Administration (Semester ndash II)
BBA-202 w[ZYbh gzikph(In lieu of Compulsory Punjabi)
smW 3 GMty kul AMk 50gkm-eqw
eFB-J
Fpd FqDhnK L gSkD ns tos_(BKt gVBKt fefonk ftFFD fefonk ftFFD pzXe ie ns ftfwe)
eFB-ph
gzikph tke pDso L w[Ybh ikD-gSkD(T) kXkoB tke z[es tke ns fwFos tke (gSkD ns tos_)(n) fpnkBhnk tke gqFBtkue tke ns j[ewh tke (gSkD ns tos_)
eFB-h
goQk ouBkzyg ouBk
eFB-vh
fu`mh g`so (xob ns dsoh)nykD ns w[jkto
nze-tzv ns gohfyne bJh jdkfJsK
1H gqFB gso d uko Gkr jDr jo Gkr ftu_ d gqFB g[S ikDr2H ftfdnkoEh B e[b gzi gqFB eoB jB jo Gkr ftu_ fJe gqFB bkwh j
gzitK gqFB fe th Gkr ftu_ ehsk ik edk j3H joe gqFB d pokpo nze jB4H ggo `N eoB tkbk ieo ukj sK gqFBK dh tzv nr_ t`X s_ tX uko T[g-gqFBK
ftu eo edk j
24Bachelor of Business Administration (Semester ndash II)
Punjab History amp Culture (C 320 to 1000 B C)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section A1 Alexanderrsquos Invasion and its Impact2 Punjab under Chandragupta Maurya and Ashoka
Section B3 The Kushans and their Contribution to the Punjab4 The Panjab under the Gupta Empire
Section C5 The Punjab under the Vardhana Emperors6 Socio-cultural History of Punjab from 7th to 1000 AD
Section D7 Development of languages and Education with Special reference to Taxila8 Development of Art amp Architecture
Suggested Readings1 L M Joshi (ed) History and Culture of the Punjab Art-I Punjabi University Patiala
1989 (3rd edition)2 LM Joshi and Fauja Singh (ed) History of Punjab VolI Punjabi University Patiala
19773 Budha Parkash Glimpses of Ancient Punjab Patiala 19834 BN Sharma Life in Northern India Delhi 1966
25Bachelor of Business Administration (Semester ndash II)
BBA-203 BUSINESS LAWSTime 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION ALaw of Contract (1872) Nature of contract Classification Offer and acceptance Capacity ofparties to contract Free consent Consideration
SECTION BLaw of Contract Legality of object Agreement declared void Performance of contractDischarge of contract Remedies for contract of contractSales of Goods Act (1930) Formation of contracts of sale Goods and their classificationprice conditions and warranties
SECTION CSales of Goods Act Transfer of property in goods Performance of the contact of salesUnpaid seller and his rights sale by auction Hire purchase agreementThe Consumer Protection Act (1886) Definition of consumer Features Grievance regressedmachinery
SECTION DNegotiable Instruments Act (1881) Definition of negotiable instruments FeaturesPromissory note Bill of Exchange Cheque Holder and holder in the due courseCrossing of a cheque types of crossing Negotiation Dishonour and discharge of negotiableinstrument
Suggested Readings1 Singh Avtar ldquoThe Principles of Mercantile Lawrdquo Eastern Book Company Lucknow2 Kapoor ND ldquoBusiness Lawrdquo Sultan Chand amp Sons New Delhi3 Tulsian PC ldquoBusiness Lawrdquo Tata McGraw Hill New Delhi4 Usa Tbp Usa ldquoIndian Business Lawrdquo International Business Publications USA
Note The latest editions of the books should be followed
26Bachelor of Business Administration (Semester ndash II)
BBA-204 PRINCIPLES OF MANAGEMENTTime 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Objective To provide a basis of understanding to the students with reference to working ofbusiness organization through the process of management
SECTION AManagement Meaning and definition nature purpose scope importance and functionsManagement as art science and profession Management as a social system Concept ofmanagement administration and organization Principles of management ScientificManagementEvolution of Management Thought Contribution of FW Taylor Henri Fayol Elton MayoChester Barnard amp Peter Drucker to the management thought Various approaches tomanagement (ie Schools of Management Thought) Indian management thoughtManagement Techniques Management by Objective Meaning Process Benefits AndWeaknesses
SECTION BPlanning Meaning Significance Types of plans Nature Elements Objectives PoliciesRules Procedure Strategy Decision MakingOrganizing Meaning Nature and Purpose of organization Theories of organization principlesof organization Forms of organization Line Functional and Line and Staff Formal andinformal organization Delegation Span of Management Factors determining effective span
SECTION CDepartmentation Definition Departmentation by function Territory ProductserviceCustomer group and matrix organization Decentralisation and DepartmentationAuthority Definition types responsibility and accountability delegation definition steps indelegation obstacles to delegation and their elimination decentralization vs centralizationdeterminants of effective decentralization
SECTION DStaffing Meaning nature and functions of HRM Manpower management factors affectingstaffing Recruitment Selection Training and Development Performance appraisal need andprocessDirecting Motivation Meaning Nature Importance Types Theories of MotivationMc Gregorrsquos Maslow and Herzberg Leadership Meaning Nature Styles Managerial gridLikert system Theories Trait Behavioural Situational and FollowersCoordination Principles and Techniques Difference between coordination and cooperationControlling Meaning nature importance scope principles prerequisites steps limitationsand techniques
27Bachelor of Business Administration (Semester ndash II)
Suggested Readings
1 Robbins SP amp Coulter MK ldquoManagementrdquo Pearson Education Inc New Delhi
2 Gupta Meenakshi ldquoPrinciples of Managementrdquo PHI Learning Pvt Ltd New Delhi
3 Koontz H Weihrich H amp Aryasri AR ldquoEssentials of Managementrdquo
Tata McGraw-Hill New Delhi
4 Aswathapa K ldquoEssential of Business Administrationrdquo Himalaya Publishing HouseMumbai
Note The latest editions of the books should be followed
28Bachelor of Business Administration (Semester ndash II)
BBA-205 MANAGERIAL ECONOMICS-IITime 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Objective To provide a basis of understanding macroeconomics concepts
SECTION AMacroeconomics Meaning nature and scope Basic concepts Stock and flow variables staticcomparative static and dynamic analysisNational Income Concept and Importance of National Income Gross and Net NationalProduct Gross and Net Domestic Product Personal Income and Disposable IncomeMeasurement of National Income Income Output and Expenditure Method Problems inMeasurement of National Income
SECTION BConsumption Function Meaning and Nature Deterimants and Measures to raise Propensity toConsume Keynes Psychological Law of Consumption- Meaning Properties and Implications
SECTION CInvestment Classical Theory of Investmaent Keynesian Theory of Investment AcceleratorTheory of InvestmentKeynesian Economics Theory of Money Saving and Investment FunctionMultiplier Static and Dynamic Analysis Balanced Budget Multiplier EmploymentMultiplier
SECTION DBusiness Cycle Keynesrsquos Theory of Trade Cycle Kaldorrsquos Theory of Trade Cycle HicksrsquoTheory of Trade Cycle Samuelsonrsquos Theory of Trade CycleInflation Meaning Types Theories Causes effects and Context
29Bachelor of Business Administration (Semester ndash II)
Suggested Readings
1 Ackley G ldquoMacroeconomics Theory and Policyrdquo Macmillan New York
2 Shapiro E ldquoMacroeconomic Analysisrdquo Galgotia Publication New Delhi
3 Gppdwin Neva J A Nelson amp J Harris ldquoMacroeconomics in Contextrdquo PHI Learining Pvt
Ltd New Delhi
4 Dornbusch R S Ficher amp R Startz ldquoMacro Economicsrdquo Tata McGraw Hill Publishing
Company Ltd New Delhi
5 Agarwal Vanita ldquoMacroeconomics Theory and Policyrdquo Pearson Education New Delhi
Note The latest editions of the books should be followed
30Bachelor of Business Administration (Semester ndash II)
BBA-206 COMPUTER BASED ACCOUNTING SYSTEMTime 3 Hour M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION AComputerized Accounting - Meaning need Concepts of Accounting groups Hierarchy ofaccounts Codification in accountingAccounting package - Setting up an accounting entity Creation of groups and accountsDesigning and creating vouchers Data Entry operations using the vouchers Processing forreports to prepare ledger accounts trial balance and balance sheet
SECTION BDatabase Design for Accounting
Identifying and appreciating the data content in accounting transactions overview of databaseconcepts ER model creating and implementing RDM for Financial Accounting SQL toretrieve data and generate accounting information
SECTION C
Documenting transactions using vouchers System of vouchers and database design foraccounting Storing and maintain transaction dataTallyFinancial Accounting Packages Preparation and online finalization of accounts on Tally ERP90 Introduction of Tally ERP 90 Phases of Implementation Aides for implementationAccounts Management (Using Tally ERP 90 Software Package)
SECTION DAccounts Masters Accounts Transaction Accounts Reports Preparation and Compilation ofcomplete balance sheet of any IndustriesOrganization Firms(The mentioned versions of Tally must be replaced with latest available version)
Suggested Readings1 Hall JA ldquoAccounting Information Systemrdquo South Western College Publishing2 Gelinas Ultric J and Steve G Suffon ldquoAccounting Information System South Western
Thomson Learning3 ldquoTally- ERP 9 Simple Steps of Learningrdquo Kogent LearningNote The latest editions of the books should be followed
31Bachelor of Business Administration (Semester ndash II)
BBA- 207 FUNDAMENTALS OF BANKINGTime 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION ACommercial BanksmdashIntroduction evolution nature functions importance and servicesprovided by commercial banks
Types of Banks-Commercial Bank Regional Rural Banks Foreign Banks Cooperative BanksPublic bank and Private bank difference between public and private banks
SECTION BCentral Bankmdashmeaning and functions Techniques of credit control mechanism of CreditCreation
Practical Aspect of Banking- Negotiable Instrumentsmdash Cheques bills of exchange andpromissory notes endorsements difference between cheques and bills of exchange
SECTION CCustomerrsquos Pass Book-Entries in Pass Book Effects of errors favourable to the Banker andCustomer
Clearing House System
SECTION DSystems of Banking- Group and Chain Banking Unit and Branch Banking Investment Bankingand Mixed Banking
32Bachelor of Business Administration (Semester ndash II)
Suggested Readings
1 Sundharam Varsheney ldquoBanking Theory Law amp Practicerdquo Sultan Chand amp Co
2 Shekhar KC Shekhar Lekshmy ldquoBanking Theory and Practicerdquo Vikas PublishingHouse
3 Sethi Jyotsana Bhatia Nishwan ldquoElements of Banking and Insurancerdquo PHI LearningPrivate Limited New Delhi
4 wwwrbiorg
Note The latest editions of the books should be followed
33Bachelor of Business Administration (Semester ndash II)
Drug Abuse Problem Management and Prevention
DRUG ABUSE MANAGEMENT AND PREVENTIONTime 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION ndash APrevention of Drug abuseRole of family Parent child relationship Family support Supervision Shaping values ActiveScrutiny
SECTION ndash BSchool Counselling Teacher as role-model Parent-teacher-Health Professional CoordinationRandom testing on students
SECTION ndash CControlling Drug AbuseMedia Restraint on advertisements of drugs advertisements on bad effects of drugs Publicityand media Campaigns against drug abuse Educational and awareness program
SECTION ndash DLegislation NDPs act Statutory warnings Policing of Borders Checking SupplySmuggling ofDrugs Strict enforcement of laws Time bound trials
References
1 Ahuja Ram (2003) Social Problems in India Rawat Publication Jaipur
2 Extent Pattern and Trend of Drug Use in India Ministry of Social Justice and
Empowerment Government of India 2004
3 Inciardi JA 1981 The Drug Crime Connection Beverly Hills Sage Publications
4 Kapoor T (1985) Drug epidemic among Indian Youth New Delhi Mittal Pub
5 Kessel Neil and Henry Walton 1982 Alcohalism Harmond Worth Penguin Books
6 Modi Ishwar and Modi Shalini (1997) Drugs Addiction and Prevention Jaipur Rawat
Publication
7 National Household Survey of Alcohol and Drug abuse (2003) New Delhi Clinical
Epidemiological Unit All India Institute of Medical Sciences 2004
8 Ross Coomber and Others 2013 Key Concept in Drugs and Society New Delhi Sage
Publications
34Bachelor of Business Administration (Semester ndash II)
9 Sain Bhim 1991 Drug Addiction Alcoholism Smoking obscenity New Delhi Mittal
Publications
10 Sandhu Ranvinder Singh 2009 Drug Addiction in Punjab A Sociological Study Amritsar
Guru Nanak Dev University
11 Singh Chandra Paul 2000 Alcohol and Dependence among Industrial Workers Delhi
Shipra
12 Sussman S and Ames SL (2008) Drug Abuse Concepts Prevention and Cessation
Cambridge University Press
13 Verma PS 2017 ldquoPunjabrsquos Drug Problem Contours and Charactersticsrdquo Economic and
Political Weekly Vol LII No 3 PP 40-43
14 World Drug Report 2016 United Nations office of Drug and Crime
15 World Drug Report 2017 United Nations office of Drug and Crime
35Bachelor of Business Administration Semester-III
BBA-301 ENGLISH (COMPULSORY)
Time 3 Hours Max Marks 50
Important Note The textbook Making Connections (3rd edition) is significantly different fromits 2nd edition The third edition (by Kenneth J Pakenham Jo EcEntire Jessica Williams) is to befollowed for this course
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed1 Making Connections by Kenneth J Pakenham Jo McEntire Jessica Williams 3rd Edition
CUP2 Moments in Time An Anthology of Poems GNDU Amritsar3 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP
Syllabus is divided into four sections as mentioned below
Section AEnglish Grammar in Use (Fourth Edition) by Raymond Murphy CUP Units 98-130
Section BEssay writing and English Grammar in Use Units 131-145
Section CMoments in Time Poems at Sr No 1-6
Section DMaking Connections by Kenneth J Pakenham 3rd Edn CUP Unit-I (Global Health) and Unit-II(Multicultural Societies)
36Bachelor of Business Administration Semester-III
BBA-302 gzikph (bkwh)
wK fszB xzN e[b nze L 50nze-tzv ns gohfyne bJh jdkfJsK
1H gqFB g`so d uko Gkr jDr jo Gkr ftu d gqFB g[S ikDr2H ftfdnkoEh B e[`b gzi gqFB eoB jB jo Gkr ftu_ fJe gqFB bkwh
j gzitK gqFB fe th Gkr ftu_ ehsk ik edk j3H joe gqFB d d nze jB4H ggo N eoB tkbk ieo ukj sK gqFBK dh tzv n`r_ t`X s_ t`X uko
T[g-gqFBK ftu eo edk j
gkm-eqw ns gkm-g[seK
ਸਕਸ਼ਨ - ਏnkX[fBe gzikph tkose (zgkH vkH r[opuB fzx skfbp)gzikph kfjs gqekFB nzfwqso(ਿਵਸ਼ਾ-ਵਸਤਸਾਰਕਲਾ ਪਖ)
ਸਕਸ਼ਨ - ਬੀuDt_ gzikph fJeKrh (fJeKrh zrqfj)zgkH vkH ofwzdo eo esoh nAv zBi nzfwqso
1H [jkr nkJhHhHBzdk2H BtK ukBD jouoB fzx3H nzBQ fBFkBuh niwo nby4H nowkB ifszdo pokV5H ukphnK nkswihs fzx6H fw`Nh dk pktk gkbh G[fgzdo7H `XoK etb Xkbhtkbftak ts$gkso fusoB$ozr wzu d gZy sA
ਸਕਸ਼ਨ - ਸੀ(T) zyg ouBk (gqh)(n) fd`s goQ ftu_ nF[`X Fpd iVK ~ F[`X eoBk
ਸਕਸ਼ਨ - ਡੀwb ftnkeoBe fJekJhnK L gfoGkFk ns tzBrhnK(GktzF Fpd tkezF T[g-tke ns tke)
37Bachelor of Business Administration Semester-III
BBA-302 mu~FlI pMjwbI(In lieu of Compulsory Punjabi)
pwT-kRm
smW iqMn GMty kul AMk 50AMk-vMf Aqy prIiKAk leI hdwieqW
1 pRSn p`qr dy cwr Bwg hoxgy[ hr Bwg iv`coN do pRSn pu`Cy jwxgy[2 ividAwrQI ny ku`l pMj pRSn krny hn[ hr Bwg iv`coN iek pRSn lwzmI hY[ pMjvW
pRSn iksy vI Bwg iv`coN kIqw jw skdw hY[3 hryk pRSn dy brwbr AMk hn[4 pypr sY`t krn vwlw jykr cwhy qW pRSnW dI vMf A`goN v`D qoN v`D cwr aup-pRSnW ivc
kr skdw hY[
pwT-kRm
sYkSn-eyivAwkrxk iekweIAW dI pCwx Aqy vrqoN vwkMS aupvwk Aqy vwk
sYkSn-bI
gok ouBkfu`mh g`sosYkSn-sI
nykD ns w[jkto
sYkSn-fI
pYrw ADwirq pRSnsMKyp rcnw
38Bachelor of Business Administration Semester-III
Punjab History amp Culture (From 1000 to 1605 A D)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section A1 Society and Culture of Punjab during the Turko-Afghan rule2 The Punjab under the Mughals
Section B3 Bhakti movement and its impact on Society of Punjab4 Sufism in Punjab with special reference to Baba Farid
Section-C5 Guru Nanak-Life and travels6 Teachings of Guru Nanak Concept of Sangat Pangat and dharmsal
Section-D7 Contribution of Guru Angad Dev Guru Amar Das and Guru Ram Das8 Compilation of Adi Granth and martyadom of Guru Arjun Dev
Suggested Readings
1 Chopra PN Puri BN amp Das MN(1974) A Social Cultural amp Economic Historyof India Vol II New Delhi Macmillan India
2 Grewal JS (1994) The Sikhs of the Punjab Cambridge University Press New Delhi3 Singh Fauja (1972) A History of the Sikhs Vol II I Patiala Punjabi University4 Singh Kushwant (2011) A History of the Sikhs- Vol I (1469-1839) New Delhi
Oxford University Press5 SinghKirpal (1990) History and Culture of the Punjab-Part II (Medieval Period)
Patiala Publication Bureau Punjabi University
39Bachelor of Business Administration Semester-III
BBA-303 STATISTICS FOR BUSINESS
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AMatrix Algebra Types of matrices basic operations of matrices determinant of a matrix andits properties rank and inverse of a matrix solution of simultaneous linear equations ndashCramerrsquos rule and matrix inversion method application of matrices
Section BIntroduction and Methods of Presentation of Statistical Information Collection and Presentationof Data Frequency distribution Concept of sampling and sampling DesignsMeasures of Central Tendency- Mean Median Mode Measure of dispersion Range quartiledeviation Average deviation and Standard deviation
Section CSimple Correlation and Regression Analysis Assumptions Pearsons product moment andSpearmenrsquos rank correlation method least squares technique properties of correlations andregression coefficients Time Series Analysis Trend analysis using moving average and regression analysis seasonalcyclic and regular fluctuations Index number construction of unweighted and weighted indexnumbers quantity Index
Section DElementary Probability Theory Deterministic and nonndashdeterministic experiments differenttypes of events a priori and empirical definition of probabilityConditional probability laws of addition and multiplication of probabilityproperties of binomial Poisson and normal distributions
Suggested Readings1 Chiang AC ldquoFundamental Methods of Mathematical Economicsrdquo McGraw Hill
Kogakusha2 Hopfe MM Mathematics ndash ldquoFoundations for Business Science
Research Associationrdquo3 Mizrahi A and Sullivan M ldquoMathematics for Business and Social Sciencesrdquo
John Wiley and Sons4 Raghawachari M ldquoMathematics for Management ndash An Introductionrdquo
Tata McGraw Hill New Delhi5 Webber JE ldquoMathematical Analysis Business and Economic Applicationsrdquo
Harper amp Row6 Yamuna T ldquoMathematics for Economics ndash An Elements Surveyrdquo
Prentice Hall of India PvtLtd New Delhi7 Chou Y ldquoStatistical Analysisrdquo Holt Rinehart and Winston New York8 Croxton FE Cowden DJ and Klien S ldquoApplied General Statisticsrdquo
Prentice Hall of India Pvt Ltd9 Karmel PH and Polar KM ldquoApplied Statistics for Economistsrdquo Pitman London10 Wetherill GB ldquoElementary Statistical Methodsrdquo Chapman and Hall London
Note The latest editions of the books should be followed
40Bachelor of Business Administration Semester-III
BBA-304 FUNDAMENTALS OF HUMAN RESOURCE MANAGEMENT
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AHuman Resource Management (HRM) Nature Scope Objectives and Functions of HRMEvolution of HRM Changing Trends in HRMStatus and competencies of HR managerHuman Resource Planning (HRP) Concept Need and Importance of HRP Factors affectingHRP Human Resource Planning ProcessJob Analysis Meaning and Objective Process Methods of Collecting job data Uses of Job
Analysis Problems of Job AnalysisSection B
Recruitment and Selection Meaning and Factors governing Recruitment RecruitmentSources and Techniques Meaning and Process of Selection Problems associated withRecruitment and SelectionEmployee Retention Meaning Factors Responsible for High Employee Turnover EmployeeRetention Strategies
Section CHR Training and Development Concept and Need Process of Training andDevelopment Programme - Identification of Training and Development Needs ObjectivesStrategy amp Designing of Training and Development Implementation and Methods of TrainingProgramme and Levels of Training EvaluationPerformance Appraisal Meaning Purpose Essentials of Effective Performance AppraisalSystem Various Components of Performance Appraisal Methods and Techniques ofPerformance Appraisal
Section DManaging Compensation and Employee Remuneration Concept Objectives Componentsof Employee Remuneration Factors Influencing Employee Remuneration Challenges ofRemuneration Incenive plans fringe benefits employee health and safety and employeegrievance systemJob Evaluation Meaning Process and Methods of Job Evaluation
41Bachelor of Business Administration Semester-III
Suggested Readings
1 Dessler Gary ldquoHuman Resource Managementrdquo New Delhi Pearson Education Asia
2 Durai Pravin ldquoHuman Resource Managementrdquo New Delhi Pearson
3 Noe Raymond A Hollenbeck John R Gerhart Barry Wright Patrick M ldquoHuman
Resource Management Gaining a Competitive Advantagerdquo New Delhi McGraw-Hill
4 Mathis Robert L and Jackson John H ldquoHuman Resource Managementrdquo New Delhi
Thomson Publishing
5 Gomez Mejia Balkin Cardy ldquoManaging Human Resourcesrdquo New Delhi Pearson
Education
6 Aswathappa K ldquoHuman Resource Managementrdquo Text and Cases New Delhi Tata
McGraw ndash Hill
7 Snell Scott and Bohlander George ldquoHuman Resource Managementrdquo New Delhi
Cengage Learning
Note The latest editions of the books should be followed
42Bachelor of Business Administration Semester-III
BBA-305 FUNDAMENTALS OF MARKETING MANAGEMENT
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AMarketing Concepts Philosophies and Importance Scope of Marketing the selling conceptthe Marketing concept Components of a modern marketing information system MarketingIntelligenceAnalyzing the Microenvironment Needs and Trends The Demographic EnvironmentEconomic Social-Cultural and Natural Technological Political-Legal Environment
Section BThe Buying Decision Process The Five Stage Model Levels of Marketing SegmentationBases for segmenting consumer markets Market Targeting Bases for segmenting businessmarketsProduct Life Cycle Marketing Strategies - Introduction stage and the Pioneer advantageGrowth Maturity and Declining Stage
Section CProduct Characteristics and Classifications Product levels The Customer value hierarchyProduct Classification DifferentiationPackaging Labeling Branding Understanding Pricing Setting the Price
Section DMarketing Communications-Advertising - Evolution Definition Features Importance Advertising and Publicity
Functions of advertising Advertising media advertising copy Objections against advertisingSales Promotions Direct Marketing Personnel Selling Interactive Marketing and Word ofMouth marketing and Channels of distributions
43Bachelor of Business Administration Semester-III
Suggested Readings
1 Kotler Philip Keller Kevin Koshey Abraham and Jha Mithileshwar ldquoMarketing
Management South Asian Perspectiverdquo Pearson Education New Delhi
2 Ramaswamy VS and Namakumari S ldquoMarketing Management Global Perspective
Indian Contextrdquo MacMillan
3 Kurtz David L and Boone Louis E ldquoPrinciples of Marketing Thomson South-Westernrdquo
4 Enis B M ldquoMarketing Classics A Selection of Influential Articlesrdquo New York
McGraw- Hill
5 Saxena Rajan ldquoMarketing Managementrdquo Tata McGraw-Hill New Delhi
Note The latest editions of the books should be followed
44Bachelor of Business Administration Semester-III
BBA-306 INDIAN FINANCIAL SYSTEMTime 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AFinancial System - Functions organisationstructure and an overview of Indian Financial
System
Financial Markets - Functions organisation and types of financial markets SecuritiesContract (Regulations) Rules SEBI (Securities Exchange Board of India)
Section BAn Overview of Primary and Secondary Market Money Market Organisation amp RBI (Role and
functions)
Non Banking financial companies
Section CMutual Funds - Its Introduction and guidelines schemes and products
IRDA Act of Insurance Companies
Section DAn Introduction to FIIrsquos and FDIrsquos and is importance
Financial AssetsInstruments - An Overview of Capital Market instruments
Suggested Readings-
1 Khan MY ldquoIndian Financial Systemrdquo fifth edition by Tata McGraw Hill PublishingCoLtd
2 Vasant Desai ldquoThe Indian Financial System amp Developmentrdquo Himalaya PublishingHouse
3 DrKRavichandran ldquoMerchant Banking amp Financial Servicesrdquo Himalaya PublishingHouse
4 Bhole LM ldquoIndian Financial Institutions and Marketrdquo Tata McGraw Hill Publishing CoLtd
5 Avadhani VA ldquoCapital Market Managementrdquo Himalaya Publishing House6 SEBI Guidelines Nabhi Publication
Note The latest editions of the books should be followed
45Bachelor of Business Administration Semester-III
BBA 307 MANAGEMENT ACCOUNTING
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AOrigin Concept nature and Scope of Management Accounting Need and Importance ofManagement Accounting Tools amp techniques of Management Accounting LimitationsManagement Accountant duties functions Distinction between management accountingamp Financial Accounting
Section BFinancial statement Analysis- meaning types Comparative Statements Common Size Trendanalysis Introduction of EVATools of Financial Analysis ndash Ratio Analysis (Liquidity Activity Solvency and Profitabilityratios)
Section CFund flow and Cash flow analysisResponsibility Accounting - Meaning features steps types of responsibility centers transferprice meaning methods selection of transfer pricing method
Section DManagement Reporting ndash Importance Needs Types Requirements of good report preparationincluding prewriting and form of final draft Working Capital Management - Meaningimportance need advantages and disadvantages factors affecting working capitalrequirements principles of working capital management Financing of working capitalApproaches for determining working capital mix Trends in financing working capital by banks
Suggested Readings
1 Jain PK and Khan MY ldquoManagement Accountingrdquo Tata Mc Graw Hill Publishing Co LtdNew Delhi
2 Horngren Charles Gary Sundem Stratton William ldquo Introduction to ManagementAccountingrdquo Pearson Education Publishers
3 Jawaharlal ldquoAccounting for Managementrdquo Himalaya Publishing House New Delhi
Note The latest editions of the books should be followed
46Bachelor of Business Administration Semester-IV
BBAndash401 ENGLISH (COMPULSORY)
Time 3 Hours Max Marks 50
Important Note The textbook Making Connections (3rd edition) is significantly different fromits 2nd edition The third edition (by Kenneth J Pakenham Jo EcEntire Jessica Williams) is to befollowed for this course
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed-
1 Making Connections by Kenneth J Pakenham Jo McEntire Jessica Williams 3rd EditionCUP
2 Moments in Time An Anthology of Poems GNDU Amritsar3 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP
Syllabus is divided into four sections as mentioned below
Section AEnglish Grammar in Use (Fourth Edition) by Raymond Murphy CUP Revision of Units 26-3742-48 92- 97 113-120
Section BMoments in Time Poems at Sr No 7-12
Section CMaking Connections by Kenneth J Pakenham 3rd Edn CUP Unit-III (Aspects of Language)and Unit-IV (Sustaining Planet Earth)
Section DEssay type question based on the section ldquoBeyond the readingrdquo from the text MakingConnections
47Bachelor of Business Administration Semester-IV
PUNJABI (COMPULSORY)
BBA-402 gzikph (bkwh)
wK fszB xzN e[b nze L 50
nze-tzv ns gohfyne bJh jdkfJsK
1H gqFB g`so d uko Gkr jDr jo Gkr ftu d gqFB g[S ikDr2H ftfdnkoEh B e[`b gzi gqFB eoB jB jo Gkr ftu_ fJe gqFB bkwh
j gzitK gqFB fe th Gkr ftu_ ehsk ik edk j3H joe gqFB d d nze jB4H ggo N eoB tkbk ieo ukj sK gqFBK dh tzv n`r_ t`X s_ t`X uko
T[g-gqFBK ftu eo edk j
gkm-eqw ns gkm-g[seK
ਸਕਸ਼ਨ - ਏwoh ihtB rkEk (t-ihtBh) L vkH dhtkB fzxesoh bkb n_v zB nfwqso(ਨਾਇਕ ਿਬਬਸਵ ਜੀਵਨੀ ਦ ਤਰ ਤ ਪਰਖਵਾਰਤਕ ਸ਼ਲੀ)
ਸਕਸ਼ਨ - ਬੀਫ਼ਾਸਲ (BkNe) L ifszdo pokVBkBe fzx g[sewkbk nfwqso(ਿਵਸ਼ਾਸਾਰਨਾਟਕ ਕਲਾ)
ਸਕਸ਼ਨ - ਸੀ(T) by ouBk (wkie fGnkukoe fJfsjke ns ftfdne oekoK zpzXh)(n) n]pko ~ fJFfsjko (fB`ih dsoh)
ਸਕਸ਼ਨ - ਡੀftnkeoB(T) Fpd-iVK d fBw(n) r[ow[yh fbgh dhnK ftFsktK
48Bachelor of Business Administration Semester-IV
BCG-102 muFlI pMjwbIpMjwb dw ieiqhws qy s`iBAwcwr
(In Lieu of Punjabi Compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of thefour Sections (A-D) Questions may be subdivided into parts (not exceeding four)Candidates are required to attempt five questions selecting at least one question from eachSection The fifth question may be attempted from any Section
Section-Ais`K Drm dI sQwpnw gurU nwnk dyv jI dw jIvn qy aupdyS (1469-1539)gurU nwnk dyv jI dw jIvn r`b sbMDI ivcwr gurU dw mh`qv is`iKAwvW[ sMgq-pMgq gurg`dI dI sQwpnw ies dw smwj qy pRBwv[
Section-Bis`K pMQ dw ivkws gurU AMgd dyv jI (1539-1522) gurU AMgd dyv jI dwis`K Drm dy ivkws iv`c Xogdwn gurmuKI il`pI[
Section-CgurU Amrdws qoN gurU rwmdws jI q`k (1522-1581) gurU Amrdws jI dw is`KDrm dy ivkws iv`c Xogdwn goieMdvwl swihb dI sQwpnw mMjI pRQw Aqy smwijksuDwr gurU rwmdws jI dw Xogdwn rwmdwspurw dI sQwpnw msMd pRQw[
Section-DgurU Arjn dyv jI dy smyN is`K pMQ dw ivkws (1581-1606) gurU Arjn dyvjI dw Xogdwn hirmMdr swihb dw inrmwx Awid gRMQ swihb dw sMkln gurUArjn dyv jI dI Shwdq qy iesdw mh`qv[
Suggested Readings
1 Kirpal Singh (ed) History and Culture of the Punjab Patiala Part II1990 3rd Edition
2 Fauja Singh (ed) History of the Punjab VolIII Patiala 19873 GS Chabbra The Advanced of the Punjab Vol I4 JS Grewal The Sikhs of the punjab The New Cambridge History of
India Cambridge 19915 Khushwant Singh A History of Sikhs Vol I OUP New Delhi 1990
49Bachelor of Business Administration Semester-IV
Punjab History amp Culture (From 1605 to 1849 AD)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section A1 Politicization of Sikhism under Guru Hargobind2 Martydom of Guru Teg Bahadur
Section-B3 Creation of Khalsa4 Khalsa and its impact on the Punjab
Section-C5 Rise of Banda Bahadur and his achievements6 Rise of Misls
Section-D7 Ranjit Singhrsquos rise to power Civil Military and Land Revenue Administration8 Art and Architecture Fair Festivals and Folk Music in the Punjab during the medieval
periodSuggested Readings1 Chopra PN Puri BN amp Das MN( 1974) A Social Cultural amp Economic History of
India VolII Macmillan India Limited New Delhi2 Grewal JS (1994) The Sikhs of the Punjab Cambridge University Press New Delhi3 Singh Fauja (1972) A History of the Sikhs Vol III Patiala Punjabi University4 Singh Kushwant (2011) A History of the Sikhs- Vol I (1469-1839) New Delhi
Oxford University Press5 SinghKirpal (1990) History and Culture of the Punjab-Part II (Medieval Period)
Patiala Publication Bureau Punjabi University
50Bachelor of Business Administration Semester-IV
BBA-403 FINANCIAL MANAGEMENT
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AFinance amp Financial Management Meaning and nature Financial goal-profit vs wealthmaximization Finance functions-investment Financing Liquidity and dividend decisionsTheories of capitalizationCapital Structure Theories Conceptual framework Determinants Net income approach Netoperating income approach Intermediary approach and MMapproach
Section BCost of Capital Meaning and significance of cost of capital Calculation of cost of debtPreference capital Equity capital and retained earnings Combined cost of capitalSources of finance Long term and short term
Section CCapital Budgeting Nature of investment decisions Investment evaluation criteriaon-discounted cash flow criteria Discounted cash flow criteria Risk analysis in capitalbudgeting Dividend Policies Issues in dividend decisions Forms of dividends Theories of relevance andirrelevance of dividends
Section DOperating and Financial Leverage Measurement of leverages Financial and operatingleverage combined leverageManagement of Working Capital Meaning Significance and types of working capitalApproaches of working capital
51Bachelor of Business Administration Semester-IV
Suggested Readings
1 Berk Jonathan and DeMarzo Peter ldquoFinancial Managementrdquo Person Education Dorling
Kindersley (India) Pvt Ltd
2 Bhattacharya Hrishlkas ldquoWorking Capital Management Strategies and Techniquesrdquo
Prentice Hall New Delhi
3 Brealey Richard A and Stewart C Myers ldquoCorporate Financerdquo McGraw Hill Int Ed
New York
4 Chandra Prasanna ldquoFinancial Managementrdquo Tata McGraw Hill Delhi
5 Hampton John ldquoFinancial Decision Makingrdquo Prentice Hall Delhi
6 Pandey I M ldquoFinancial Managementrdquo Vikas Publishing House Delhi
7 Van Horne JG and JM Wachowicz Jr ldquoFundamentals of Financial Managementrdquo
Prentice-Hall Delhi
8 Van Horne James G ldquoFinancial Management and Policyrdquo Prentice Hall Delhi
9 Khan MY Jain PK ldquoFinancial Managementrdquo Tata McGraw Hill New Delhi
Note The latest editions of the books should be followed
52Bachelor of Business Administration Semester-IV
BBA-404 PRODUCTION AND OPERATIONS MANAGEMENT
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction - Concept of Production amp Operations management Market Analysis
Competitive Priorities and capabilities New Product Design and development Plant location
and Plant layoutScheduling for Manufacturing Systems Production Scheduling Techniques ndash
Sequencing
Economic Batch Quantity with Joint Production Runs Gantt Charts Network Analysis
Section BProductivity Concept and Importance Factors Affecting Productivity Methods to improve
productivity Value Analysis
Work study Methods Analysis ndash Various Charts Principles of Motion Economy Work
Measurement
Section CInventory Management Concept and Classification of Inventory Relevant Costs for
Inventory Decisions- Inventory Control Models Reorder level Lead Time and Safety Stock
Section DSupply Chain Management Concept amp Components of Supply Chain Activities in Supply
Chain Management Logistics Management
Quality Issues Concept of Quality and Total Quality Management Statistical Quality Control
Just in Time Manufacturing Systems
53Bachelor of Business Administration Semester-IV
Suggested Readings
1 B Mahadevan ldquoOperations Management Theory amp Practicerdquo Pearson Education
2 Kanishka Bedi ldquoProduction amp Operations Managementrdquo Oxford Higher Education
3 LJ Krajewski amp LP Ritzman ldquoOperations Management Processes amp Value Chainsrdquo
Pearson Education
4 BS Goel ldquoProduction Operation Managementrdquo
5 Richard B Chase F Robert Jacobs Nicholas J Aquilano and Nitin K Agarwal ldquoOperations
Management ndash For Competitive Advantagerdquo The McGraw Hill Companies
Note The latest editions of the books should be followed
54Bachelor of Business Administration Semester-IV
BBA-405 BUSINESS ENVIRONMENT
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction The Concept Nature and Significance of business environment Influence ofenvironmental factors like economic political legal social technological and Internationalupon business The relationship of various environmental forces on businessThe need for environmental analysis and diagnosisDescription of environmental analysis Techniques for environmental analysis the role ofbusiness manager in analysis and diagnosis of environment
Section BThe process of environmental scanning and its importanceEnvironmental Threats and Opportunity Profile (ETOP) and SWOT analysis of some importantindustriesAspects of Economic Reforms Liberalisation Privatisation Globalisation and its Implicationsfor India
Section CEconomic Planning in India objectives Strategies and Evaluation of Xth plan and Strategy andpriorities of XIth planAnalysis of Current Annual BudgetThe Social responsibility of business social audit businessethics amp corporate governance
Section DDeficit Financing and its implications for the Indian Economy Disinvestment of PublicEnterprises Rationale Objectives and ImplicationsFiscal and Monetary Policy Changes in India Salient Features of FEMA
55Bachelor of Business Administration Semester-IV
Suggested Readings
1 Francis Cherunilam ldquoBusiness Environmentrdquo Himalaya Publishing House New Delhi
2 K Aswathappa ldquoLegal Environment of Businessrdquo Himalaya Publishing House
New Delhi
3 M Adhikary ldquoEconomic Environment for Businessrdquo Sultan Chand amp Sons New Delhi
4 Ruddar Dutt and KPM Sundharam ldquoIndian Economyrdquo S Chand and Company Ltd
New Delhi
5 PK Ghosh and GK Kapoor ldquoBusiness Policy and Environmentrdquo Sultan Chand and
Sons Delhi
6 Paul Justin ldquoBusiness Environment ndash Text and Casesrdquo Tata McGraw Hills Pvt Ltd
New Delhi
7 Govt of India Five Years Plan Documents
8 Govt of India Various Issues of Annual Economic Survey of India
Note The latest editions of the books should be followed
56Bachelor of Business Administration Semester-IV
BBA-406 OPERATIONS RESEARCH
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AOperations Research Meaning significance and scope Introduction to linear programmingformation of Linear Programming Problem Graphical method Simplex Method Two PhaseSimplex Method Duality in Linear Programming
Section BDefinition of Dual Problem general rules of converting primal into its dual TransportationProblem Assignment Problem
Section CGames Theory Two persons zero sum games pure strategies mixed strategies DominanceInventory-Types Nature and classification Economic lot size models quantity discounts
Section DCPMPERT-Basic concepts of Network Models Preparation of the Network diagram projectduration and critical path probability of Project completion
Suggested Readings1 VK Kapoor ldquoOperation Researchrdquo2 ND Vohra ldquoQuantitative Techniques in Managementrdquo3 Narinder K Sethi ldquoOperation Managementrdquo4 GordonPressman ldquoQuantitative Decision Making for Businessrdquo5 CR Kothari ldquoQuantitative Methodsrdquo6 Barry Shore ldquoQuantitative Method for Researchrdquo
Note The latest editions of the books should be followed
57Bachelor of Business Administration Semester-IV
BBA- 407 FUNDAMENTALS OF INSURANCE
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AInsurance- Concept of Insurance Need Purpose Principles of Insurance-Principle ofIndemnity Principle of Insurable Interest Principle of Subrogation Principle of Utmost GoodFaith Principle of Proximate Cause Principle of Contribution
Reforms In Indian Insurance Sector-meaning need and its Implications
Section BLegal Framework- Insurance Act 1938 LIC Act 1956 GIC Act 1972 and IRDA 1999
An overview of Insurance Industry- Types of Insurance ndashLife Insurance Marine InsuranceMotor Vehicle Insurance Health Insurance Liability Insurance
Section CUnderwriting-Meaning Purpose and Process of Underwriting
Reinsurance-Meaning Features of reinsurance difference between reinsurance and doubleinsurance Essentials of Reinsurance Programs as per IRDA
Section DDistribution Channels in Insurance- Role and Code of Conduct by IRDA for Agents DirectMarketing Bancassurance and Brokers
Insurance Specialists- Underwriters Surveyors and Loss Assessors Actuaries Third PartyAdministrators
Suggested Readings
1 Sethi Jyotsana and Bhatia Nishwan ldquoElements of Banking and Insurancerdquo2 Emmett JVaughan and Therese Vaughan ldquoFundamentals of Risk and Insurancerdquo3 Agarwal OP ldquoBanking and Insurancerdquo4 PeriasamyP VeeraselvamM ldquoRisk and Insurance Managementrdquo Tata Mc Graw Hill5 wwwirdaorg
Note The latest editions of the books should be followed
58Bachelor of Business Administration Semester-IV
BBA-408 SEMINAR Max Marks 50
59Bachelor of Business Administration Semester-IV
ESL 221 Environmental Studies (Compulsory Paper)
Time 3 Hrs Max Marks 100
Teaching Methodologies
Teaching MethodologiesThe Core Module Syllabus for Environmental Studies includes class room teaching and fieldwork The syllabus is divided into 8 Units [Unit-1 to Unit-VII] covering 45 lectures + 5 hours forfield work [Unit-VIII] The first 7 Units will cover 45 lectures which are class room based toenhance knowledge skills and attitude to environment Unit-VIII comprises of 5 hours field workto be submitted by each candidate to the Teacher in-charge for evaluation latest by 15 December2018Exam Pattern End Semester Examination- 75 marks
Project ReportField Study- 25 marks [based on submitted report]Total Marks- 100
The structure of the question paper being
Part-A Short answer pattern with inbuilt choice ndash 25 marksAttempt any five questions out of seven distributed equally from Unit-1 to Unit-VIIEach question carries 5 marks Answer to each question should not exceed 2 pages
Part-B Essay type with inbuilt choice ndash 50 marksAttempt any five questions out of eight distributed equally from Unit-1 to Unit-VII Eachquestion carries 10 marks Answer to each question should not exceed 5 pagesProject Report Internal Assessment
Part-C Field work ndash 25 marks [Field work equal to 5 lecture hours]The candidate will submit a hand written field work report showing photographs sketchesobservations perspective of any topic related to Environment or Ecosystem The exhaustive listfor project reportarea of study are given just for reference
1 Visit to a local area to document environmental assets River Forest Grassland Hill Mountain Water body Pond Lake Solid Waste Disposal Water Treatment Plant Wastewater Treatment Facility etc
2 Visit to a local polluted site ndash Urban Rural Industrial Agricultural3 Study of common plants insects birds4 Study of tree in your areas with their botanical names and soil types5 Study of birds and their nesting habits6 Study of local pond in terms of wastewater inflow and water quality7 Study of industrial units in your area Name of industry type of industry Size (Large
Medium or small scale)8 Study of common disease in the village and basic data from community health centre9 Adopt any five young plants and photograph its growth10 Analyze the Total dissolved solids of ground water samples in your area11 Study of Particulate Matter (PM25 or PM10) data from Sameer website Download from
Play store12 Perspective on any field on Environmental Studies with secondary data taken from Central
Pollution Control Board State Pollution Control Board State Science amp TechnologyCouncil etc
Unit-IThe multidisciplinary nature of environmental studiesDefinition scope and importance Need for public awareness
(2 lectures)
60Bachelor of Business Administration Semester-IV
Unit-IINatural Resources Renewable and non-renewable resourcesNatural resources and associated problems(a) Forest resources Use and over-exploitation deforestation case studies Timber extraction
mining dams and their effects on forests and tribal people(b) Water resources Use and over-utilization of surface and ground water floods drought
conflicts over water dams-benefits and problems(c) Mineral resources Use and exploitation environmental effects of extracting and using
mineral resources case studies(d) Food resources World food problems changes caused by agriculture and overgrazing
effects of modern agriculture fertilizer-pesticide problems water logging salinity casestudies
(e) Energy resources Growing energy needs renewable and non-renewable energy sources useof alternate energy sources case studies
(f) Land resources Land as a resource land degradation man induced landslides soil erosionand desertification
Role of an individual in conservation of natural resources Equitable use of resources for sustainable lifestyles
(8 Lectures)
Unit-IIIEcosystems
Concept of an ecosystem Structure and function of an ecosystem Producers consumers and decomposers Energy flow in the ecosystem Ecological succession Food chains food webs and ecological pyramids Introduction types characteristic features structure and function of the following
ecosystem Forest ecosystem Grassland ecosystem Desert ecosystem Aquaticecosystems (ponds streams lakes rivers ocean estuaries)
(6 Lectures)Unit-IV
Biodiversity and its conservation Introduction ndash Definition genetic species and ecosystem diversity Biogeographical classification of India Value of biodiversity consumptive use productive use social ethical aesthetic and
option values Biodiversity at global national and local levels India as a mega-diversity nation Hot-spots of biodiversity Threats to biodiversity habitat loss poaching of wildlife man wildlife conflicts Endangered and endemic species of India Conservation of biodiversity In-situ and Ex-situ conservation of biodiversity
(8 Lectures)Unit-V
Environmental PollutionDefinition
Causes effects and control measures of Air pollution Water pollution Soil pollutionMarine pollution Noise pollution Thermal pollution Nuclear pollution
Solid waste management Causes effects and control measures of urban and industrialwastes
Role of an individual in prevention of pollution Pollution case studies Disaster management floods earthquake cyclone and landslides
(8 Lectures)
61Bachelor of Business Administration Semester-IV
Unit-VISocial Issues and the Environment
From unsustainable to sustainable development Urban problems and related to energy Water conservation rain water harvesting watershed management Resettlement and rehabilitation of people its problems and concerns Case studies Environmental ethics Issues and possible solutions Climate change global warming acid rain ozone layer depletion nuclear accidents and
holocaust Case studies Wasteland reclamation Consumerism and waste products Environmental Protection Act 1986 Air (Prevention and Control of Pollution) Act 1981 Water (Prevention and control of Pollution) Act 1974 Wildlife Protection Act Forest Conservation Act Issues involved in enforcement of environmental legislation Public awareness
(7 Lectures)Unit-VII
Human Population and the Environment Population growth variation among nations Population explosion ndash Family Welfare Programmes Environment and human health Human Rights Value Education HIV AIDS Women and Child Welfare Role of Information Technology in Environment and Human Health Case Studies
(6 Lectures)Unit-VIII
Field Work Visit to a local area to document environmental assets
riverforestgrasslandhillmountain Visit to a local polluted site ndash Urban Rural Industrial Agricultural Study of common plants insects birds Study of simple ecosystems-pond river hill slopes etc
(Field work equal to 5 lecture hours)References1 Bharucha E 2005 Textbook of Environmental Studies Universities Press Hyderabad2 Down to Earth Centre for Science and Environment New Delhi3 Heywood VH amp Waston RT 1995 Global Biodiversity Assessment Cambridge House
Delhi4 Joseph K amp Nagendran R 2004 Essentials of Environmental Studies Pearson Education
(Singapore) Pte Ltd Delhi5 Kaushik A amp Kaushik CP 2004 Perspective in Environmental Studies New Age
International (P) Ltd New Delhi6 Rajagopalan R 2011 Environmental Studies from Crisis to Cure Oxford University Press
New Delhi7 Sharma J P Sharma NK amp Yadav NS 2005 Comprehensive Environmental Studies
Laxmi Publications New Delhi8 Sharma P D 2009 Ecology and Environment Rastogi Publications Meerut9 State of Indiarsquos Environment 2018 by Centre for Sciences and Environment New Delhi10 Subramanian V 2002 A Text Book in Environmental Sciences Narosa Publishing House
New Delhi
62Bachelor of Business Administration (Semester ndash V)
BBAndash501 ENGLISH COMPULSORY
Time 3 Hours Max Marks 50
Texts Prescribed1 All My Sons by Arthur Miller2 Poems of Nature and Culture Guru Nanak Dev University Amritsar
Course Contents1 The study of the whole text of the play All My Sons2 The study of the following poems from the prescribed book
Poems of Nature and Culture
William Wordsworth ldquoThe World is Too Much with UsrdquoGordon Lord Byron ldquoShe Walks in BeautyrdquoPB Shelly ldquoOzymandiasrdquoAlfred Lord Tennyson ldquoIn MemoriamrdquoRobert Browning ldquoMeeting at NightrdquoMathew Arnold ldquoDover BeachrdquoWB Yeats ldquoWordsrdquoWilfred Owen ldquoStrange MeetingrdquoRobert Graves ldquoThe PortraitrdquoWH Auden ldquoThe Unknown CitizenrdquoDylan Thomas ldquoDo not Go Gentle into That Good NightrdquoTed Hughes ldquoThe Thought-FoxrdquoSylvia Plath ldquoMirrorrdquoSeamus Heaney ldquoHoneymoon FlightrdquoRabindranath Tagore ldquoFalse ReligionrdquoNissim Ezekiel ldquoNight of Scorpionrdquo
3 Formal letter and application writing Resume Writing Business Writing and Report writing
Instructions for the Paper Setter and Distribution of Marks
The question paper will consist of three sections and the distribution of marks will be asunderSection A 10 MarksSection B 24 MarksSection C 16 Marks
63Bachelor of Business Administration (Semester ndash V)
SECTIONndashA
I Six questions (three questions from the play All My Sons and three questions from Poems ofNature and Culture) requiring very short answers based on the reading of All My Sons andthe prescribed poems shall be set The examinees will be expected to answer any FIVE
(2x5=10 Marks)
SECTIONndashB
II THREE questions requiring brief descriptive answers based on character tone plot andtheme(s) in the play All My Sons will be set and examinees will be expected to attempt anyTWO
(6x2= 12 Marks)
III THREE questions on the central idea theme tone or style etc of the prescribed poemsfrom the textbook Poems of Nature and Culture will be set for the students to attempt anyTWO of these questions
(6x2= 12 Marks)
SECTIONndashC
IV ONE question requiring students to explain a stanza with reference to context will be setThe stanza for explanation will be taken from the poems prescribed in the syllabusONE essay-type question from the play All My Sons will be set
The students will be required to answer any of these two questions(1x8=8 Marks)
V TWO questions with internal choice will be set on (a) formal letterapplication writing(5 Marks) and (b) Resume WritingBusiness Writing and Report Writing (3 Marks)
(5+3=8 Marks)
64Bachelor of Business Administration (Semester ndash V)
PUNJABI (COMPULSORY)BBA-502 gzikph (bkiawh)
wK L 3 xzN e[b nze L 50gkm-eqw ns gkm-g[seK
1H uDthnK gzikph ejkDhnK(zgkH vkH ofwzdo eo gpbheFB fpTo r[o BkBe dt BhtofNh nfwqso 2018)bye ejkDh ejkDh-zrqfjnihs eo fBT hno ws nbh pkp dhr[opuB G[`bo EetK Ugok wodwBwjB pktk Jebt Bo pbhfizdo oh i]w[yihs jko ejkDhnK dk pkg w_ fJzi[nkJ eodh jKifszdo jK okj es JhFto dk iBwgqw gqekF noiB SV rvhoBk e[M nDfejk thuzdB Brh joy r joy riftzdo fzx yj yks yj yksr[odt fzx o[gkDk FhFk FhFk ns jo ejkDhnK
ftak ts$ko$gkso fusoD2H Bktb L Jj[ jwkok ihtDk (dbhg eo fNtkDk)
3H brgr 200 FpdK ftu goQk ouBk
4H ob nzroh goQ dk gzikph ftu nB[tkd
5H ftnkeoD L(T) gzikph X[Bh ftT[_s(n) tkekswe i[rsK L wb s nfXeko(J) ekoe s ekoeh zpzX
nze-tzv ns gohfyne bJh jdkfJsK
1H ftFk-ts bye dk ihtB s ouBk$ko$gkso fusoB (d ftuI fJe) 10 nze2H ko$ftFk-ts$gkso fusoB (d ftu_ fJe) 10 nze3H goQk L fszBK ftu_ fe fJe ftF T[s 05 nze4H ob nzroh goQ dk gzikph ftu nB[tkd 05 nze5H Bzpo 5 T[s fBoXkfos ftnkeoD ftu_ toDBkswe gqFB 10 nze6H T[goes bVh Bzpo 1 ns 2 dhnK g[seK ftu_ zyg T[`soK tkb
5 gqFB g[`S ikDr joe dk T[`so 50 FpdK s_ t`X Bk jt 5x2=10 nze
65Bachelor of Business Administration (Semester ndash V)
BBA-502 muF`lI pMjwbI(pMjwb dw ieiqhws qy s`iBAwcwr)(In Lieu of Punjabi Compulsory)
Time 3 Hrs Marks 50
AMkW dI vMf-
Bwg a- ies Bwg iv`c 15 pRSn pu`Cy jwxgy[ ividAwrQI vloN iksy 10 dy au~qr 30-40 SbdW
iv`c id`qy jwx[ hryk pRSn dy 2 AMk hoxgy[
Bwg A- ies Bwg iv`c 6 pRSn pu`Cy jwxgy[ ividAwrQI vloN iksy 3 pRSnW dy au~qr 400-500
SbdW iv`c id`qy jwx[ hryk pRSn dy 10 AMk hn[
1 is`K pMQ iv`c pirvrqn- gurUu hrgoibMd swihb qoN gurUu qyg bhwdr swihb q`k
(1606-1675) mIrI-pIrI ies dIAW ivSySqwvW qy pRBwv gurUu qyg bhwdr jI dw jIvn Aqy
Xogdwn gurUU qyg bhwdr swihb dI Shwdq[
2 gurUu goibMd isMG qy Kwlsw pMQ dw inrmwx- gurUu goibMd isMG jI (1675-1708) AwrMiBk
jIvn Kwlsw pMQ dI swjnw (1699) gurUU goibMd isMG jI dI SKSIAq[
3 pMjwb dw smwijk qy s`iBAwcwrk jIvn- myly Aqy iqauhwr lok gIq lok nwc pMjwb dy
pRis`D lok ik`sy pUrn Bgq hIr rWJw sohxI mhIvwl
66Bachelor of Business Administration (Semester ndash V)
sbMiDq pusqkW-
1 lsquopMjwb dw lok ivrswrsquo krnYl ismG iQMd pblIkySn ibauro pMjwbI XUnIvristI pitAwlw[
2 lsquopMjwb dw ivrswrsquo ipRQIpwl isMG kpUr inau bu`k kMpnI jlMDr[
3 lsquopMjwbrsquo (ieiqhws klw swihq qy s`iBAwcwr Awid) mu`K sMpwdk mihMdr isMG rMDwvw BwSw
ivBwg pMjwb pitAwlw[
4 lsquoiSromxI is`K ieiqhwsrsquo 1469-1708 fw suKidAwl isMG sMgm pblIkySn smwxw[
5 lsquosMKyp jIvn ds gurUu swihbwnrsquo igAwnI jgqwr isMG rwey morwvwlI Awjwd bu`k fIpU hwl
bjwr AMimRqsr[
6 lsquois`K ieiqhwsrsquo (1469-1765) ipMRsIpl qyjw isMG fw gMfw isMG pblIkySn ibauro pMjwbI
XUnivristI pitAwlw[
7 lsquois`K ieiqhwsrsquo Bwg pihlw KuSvMq isMG Anuvwdk fw gurdrSn isMG AOlK lwhor bu`k Swp
luiDAwxw[
8 lsquopMjwb dw ivrswrsquo (pMjwb dy siBAwcwr dw ivkws) ipRQIpwl isMG kpUr inaU buk kMpnI
jlMDr[
9 lsquois`K ihstrIrsquo 1469-1988 KuSvMq isMG nvXu`g pbilSrj nvIN id`lI[
10 lsquoswfw ieiqhwsBwg pihlwrsquo (1469-1708) pMjwb dw ieiqhws siqbIr isMG inau bu`k kMpnI
jlMDr[
11 lsquopMjwb dw ieiqhwsrsquo (1469-1799) iSv gjrwnI mdn pbilSrj pitAwlw[
67Bachelor of Business Administration (Semester ndash V)
BBA- 503 COMPANY LAW
Time 3 Hour Max Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students will attempt 10questions Each question will carry one mark the total weightage being 10 marks
Section B It will consist of essay typenumerical questions up to five pages in length Fourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I of the syllabus Thecandidates will be required to attempt any two questions Each question will carry 10 marks Thetotal weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question up tofive pages in length Four questions numbering 678 and 9 will be set by the examiner from part-II of the syllabus The candidates will be required to attempt any two questions Each questionwill carry 10 marks The total weightage of the section shall be 20 marks
Part ndash I
Company ndash Meaning Latest Amendments Features Types Formation Promotion andRegistration Preliminary contracts Limited Liability Partnership One Person CompanyMemorandum of Association Meaning Importance Contents Alteration Doctrine of UltraViresArticle of Association Meaning Contents Alteration Differences between Memorandum ofAssociation and Articles of Association Constructive notice of Memorandum and ArticleDoctrine of Indoor ManagementProspectus Definition Dating and Registration of Prospectus Kind of Prospectus ShelfProspectus Deemed Prospectus Abridged Prospectus Red herring Prospectus Liability forMisstatement in prospectusShare Capital Kinds Classes of Capital Alteration of Capital Further issue of Capital VotingRights Transfer and transmission of shares
Part ndash II
Board of Directors Directors Powers duties appointment removal legal position BorrowingPowers Managerial Remuneration Women DirectorsCompany Meetings-Rules of Meetings Annual general meeting extraordinary generalmeeting Meeting of BOD Quorum for different meetings Kinds ofresolutions dividend Procedure for Conducting Meetings (including Board meetings)
Winding Up- Modes of Winding up Commencement and Procedure of Winding up andConsequences of Winding up order
Suggested Readings
1 Avtar Singh ldquoCompany Lawrdquo2 N D Kapoor ldquoCompany Law amp Secretarial Practicerdquo
Note I The latest editions of the books should be followedNote II The teacher will use simulation method and will hold at least one statutorymeeting one Annual General Meeting one Extraordinary Meeting and one Board Meeting
68Bachelor of Business Administration (Semester ndash V)
BBA-504 ENTERPRENEURSHIP AND SMALL BUSINESS
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question up tofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part-IConcept of Enterpreneurship The Enterpreneur Definition nature and characteristics ofenterpreneurhsip Emergence of enterpreneurial class including women enterpreneurs Theoriesof enterpreneurship Socio-economic environment and the enterpreneur The concept of jointstoke company public company private company government company partnership companyHindu undivided familyCharacteristics of Enterpreneur Leadership risk taking decision making and business planningInnovation and enterpreneurship enterpreneurial behaviur and motivationEnterpreneurial Development Programmes-Their relevance and achievements Role ofgovernment in organising such programmes Critical Evaluation
Part-IISmall Business as a Seed Bed of Enterpreneurship Concept of business venture Thestart-up process Concept Plan Implementation Intial Strategic PlanningProduct and Marketing Scope Legal and tax consideration risk analysis and financialconsiderations ProfitPlanning in Small Enterprise Growth Strategies and diversification Finance Management incurrent operations and expansion of capitalRole of Small Business in the national economy National Policies for small businessdevelopment Government and Non-Governmental assistanceContribution of Commercial Banks in Promoting and servicing small business Small businessand modern technology
69Bachelor of Business Administration (Semester ndash V)
Suggested Readings
1 Hall B Pricke and Royce L Brahamson ldquoSmall Business Managementrdquo
2 Kenneth R Van Voorthis ldquoEnterpreneurship and Small Business Managementrdquo
3 Hans Schollhammer and Arthur H Kuriloff ldquoEnterpreneurship and Small Business
Managementrdquo
4 Joseph R Mancuso ldquoHow to Start Finance and Manage Your Own Small Businessrdquo
5 Sharma RA ldquoEnterpreneurial Change in Indian Industriesrdquo
6 Dhar PN and Lydall HFldquoThe Role of Small Enterprises in Indian Economic
Developmentrdquo
Note The latest editions of the books should be followed
70Bachelor of Business Administration (Semester ndash V)
BBA- 505 COST ACCOUNTING
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sectionsSection A It will have question No1 consisting of 12 very short answer questions from the
entire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Unit IIntroduction- Concept of cost costing cost Accounting amp Cost Accountancy Limitations ofFinancial Accounting Origin and Objectives of cost Accounting Advantages and limitations ofCost Accounting Difference between Financial and Cost Accounting Cost Unit amp Cost CentreElements of cost Material Labour and other Expenses Classification of cost Types of Costs andPreparation of Cost SheetMethods of CostingContract CostingProcess Costing - Meaning Features Normal and Abnormal Loss Gains
Unit IIMarginal Costing ndash Meaning and various concepts - Fixed Cost Variable Cost ContributionPV Ratio Break Event Point Margin of SafetyStandard Costing- Definition and Meaning of Various Concepts Advantages and Limitations ofStandard CostingVariance Analysis ndash Material and Labour Variances onlyBudget and Budgetary Control- Definition Meaning and objectives of Budgetary controlAdvantages and disadvantages of Budgetary Control Types of Budget
Suggested Readings1 Vasistha and Saxena ldquoAdvanced Cost Accountingrdquo2 Jain SP and Narang ldquoAdvanced Cost Accountingrdquo3 Maheshwari SN ldquoCost Accountingrdquo4 Arora MN ldquo Cost Accounting Principles amp Practicesrdquo Vikas Publishing House
New Delhi5 Dev Prabhu ldquoCost Accountingrdquo Himalaya Publication New Delhi6 Horngreen Charles T Datar and Rajan Madav V ldquoCost Accountingrdquo Dorling
Kindersley (India) Pvt Ltd Pearson Publishers LtdNote The latest editions of the books should be followed
71Bachelor of Business Administration (Semester ndash V)
BBA-511 GROUP A- CONSUMER BEHAVIOUR
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndashIIntroduction to Consumer Behavior (CB) - Importance Scope Need for studying CB ConsumerResearch Consumer Motivation Needs amp Goals Positive amp Negative motivation Types ampSystems of Needs Hierarchy amp Trio of NeedsPersonality Nature Theories Freudian Neo Freudian amp Trait Self-ConceptPerception Sensation Absolute Threshold and Differential ThresholdLearning Classical learning Instrumental learning and Cognitive learning theoriesAttitude Tricomponent Attitude Model Sources of Influence Attitude Measurement
Part - IIReference Groups Concepts and AppealsSocial Class amp its measurementCulture amp Sub Culture Definition amp InfluenceIntroduction to Opinion leadership amp Consumer InnovationConsumer Decision Making
Suggested Readings1 Schiffman I G and Kanuk L L ldquoConsumer Behaviourrdquo Pearson Education
New Delhi2 Blackwell Roger D Miniard Paul W and Engel James F ldquoConsumer Behaviourrdquo
Cengage Publishing3 Solomon Michael R ldquoConsumer Behaviourrdquo Pearson Education New Delhi4 Assael Henry ldquoConsumer Behaviour and Marketing Actionrdquo Cengage Publishing5 Loudon David L and Della Bitta Albert J ldquoConsumer Behaviorrdquo Tata McGraw-Hill
Note The latest editions of the books should be followed
72Bachelor of Business Administration (Semester ndash V)
BBA- 512 GROUP A- ADVERTISING amp SALES MANAGEMENT
Time 3 Hours M Marks 50Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IDefinition Nature and Evolution of Advertising its functions and role and types of AdvertisingSocial Economic and Legal Aspects of AdvertisingAdvertising and Marketing Mix Advertisingand Communication Process Advertising Budget Objectives Preparation and Methods ofAdvertising BudgetAdvertising Agency Function Selection and CompensationAdvertising Media Different Types of Media Function Merits and Demerits of MediaSelection of Media and its VehiclesCopy Writing Different Elements of a Copy and Layout
Part ndashIIIntroduction to Sales Management Nature role and importance Functions of Sales ManagerSales Organization Formal Informal Horizontal Vertical Centralized DecentralizedGeographic Customer Product Combination OrganizationsPlanning and recruitment of sales force - Job analysis specification Job description Sources ofRecruitment Selection of Sales PersonSales Training - Objective Designing Training ProgrammeSales Force Motivation Nature Importance Factors Influencing the Motivation of sales forceCompensations Types Compensations PlanEvaluation of Sales Forces Performance Qualitative and Quantitative Basis to Evaluate SalesForce Control and Budget
73Bachelor of Business Administration (Semester ndash V)
Suggested Readings
1 Belch George E and Belch Michael A ldquoAdvertising and Promotionrdquo Tata McGraw Hill
2 Guinn Allen Chris T Semenik Richard J ldquoAdvertising amp Integrated Brand Promotionrdquo
Thomson ndash South Western
3 Batra Rajeev Mayers John G and Aaker David A ldquoAdvertising Managementrdquo
Pearson Education New Delhi
4 Spiro Stanton and Rich ldquoManagement of a Salesforcerdquo Tata McGraw Hill
5 Richard R Still Cundiff W Edward Govoni A P Norman ldquoSales Management Decision
Strategy and Casesrdquo Pearson Education
6 Kotler Philip Keller Kevin Koshey Abraham and Jha Mithileshwar
ldquoMarketing Managementrdquo South Asian Perspective Pearson Education New Delhi
7 Aaker David A and Myera John G ldquoAdvertising Managementrdquo Prentice Hall of India
New Delhi
Note The latest editions of the books should be followed
74Bachelor of Business Administration (Semester ndash V)
BBA-521 GROUP B- INDUSTRIAL RELATIONS amp LABOUR LEGISLATIONS
Time 3 Hour M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 6 78 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IConcept of Industrial Relations Factors affecting industrial relations Importance of IndustrialRelations Collective Bargaining and Labour Management Co-Operation in India includingWorks CommitteeDiscipline and Grievance Management Negotiation and Collective Settlements WorkersParticipation in Industry Productive Bargaining and Gain Sharing Employee Empowerment andQuality Management Industrial Relations and Technological Change
Part ndash IIEmergence and Objectives of Labour Laws and their Socio-economic Environment IndustrialRelations Laws-Laws Relating to Industrial Disputes Trade Unions and Standing OrderSocial SecurityWorkmens Compensation Act Employees State Insurance Act
Wages and Bonus Laws-The Law of Minimum Wages Payment of Wages Payment of BonusLaws relating to working conditions The Law Relating to Factories
Suggested Readings1 Sinha PRN Sinha Indu Bala and Shekhar Seema Priyadarshani ldquoIndustrial Relations
Trade Unions and Labour Legislationrdquo Pearson Education New Delhi2 Sarma AM ldquoIndustrial Relations and Labour Lawsrdquo Himalaya Publishing House
Mumbai
Note The latest editions of the books should be followed
75Bachelor of Business Administration (Semester ndash V)
BBA- 522 GROUP B -ORGANISATION CHANGE AND DEVELOPMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay type numerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IOrganisation Change - Introduction importance forces of change and types of changeModels of change - systems model of change Lewinrsquos Force Field Analysis Modelthe Continuous change Process Model Change and Transition ManagementChange amp its impact - effects of change on people operational effects psychological effectssocial effects peoplersquos reaction to change- Acceptance of change indifference organizedresistance frustration amp aggression Reasons for resistance and Methods of minimizingresistance
Part ndash IIOrganisation Development - Meaning features objectives History of OD in India and abroadorganizational problems and process of organizational developmentOD interventions - concept characteristics classification of intervention OD interventions astool to improve effectiveness of organization Process of OD interventions Team building
Suggested Readings
1 Bhatia SK ldquoManagement of Change amp Organisation Development- InnovativeApproachesrdquo Deep amp Deep Publications New Delhi
2 Bhattacharya Dipak Kumar ldquoOrganization Change amp Developmentrdquo Oxford UniversityPress
3 Singh Kavita ldquoOrganisation Change amp Development Excel Books
Note The latest editions of the books should be followed
76Bachelor of Business Administration (Semester ndash V)
BBA-531 GROUP C - MANAGEMENT OF BANKING OPERATIONS
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash I
Management of banks Regulatory role of RBI Monetary Policy-meaning and itsimplicationsLaws in banking-RBI Act 1934 Negotiable Act 1881 The Banking Regulation Act1949Types of Bank Accounts- Fixed or time deposit account Savings bank deposit account Currentdeposit account Recurring deposit accountLending- Features of bank credit types of lending terms and conditions of lending differenttypes of loans and their features
Part ndash IIRisk management in banks- types of risks Capital Adequacy- the Basel Accord implications forbank CRAR and Prudential Norms for asset classification income recognition and provisioningAnti- money laundering and KYC normsIntroduction to Asset Liability Management Customer Relationship ManagementCorporate Governance in Commercial BanksInnovations in Banking with special reference to Fee Based Services
Suggested Readings
1 Padmalatha Suresh and Justin Paul ldquoManagement of Banking and FinancialServicesrdquoPearson Education New Delhi
2 Sharma RK Gupta Shashi K Jagwant Singh ldquoBanking and Insurancerdquo3 Agarwal OP ldquoBanking and Insurancerdquo4 Sethi Jyotsana and Bhatia Nishwan ldquoElements of Banking and Insurancerdquo
Note The latest editions of the books should be followed
77Bachelor of Business Administration (Semester ndash V)
BBA-532 GROUP C -INSURANCE amp RISK MANAGEMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 6 7 8 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IDefinition nature Role and Importance of Insurance Salient Feature of IRDA Act 1999Rationale for opening up of the Insurance Sector to the private sector Nature of Life InsuranceContractAnnuities Surrender Value Calculation of Premium and measurement of risk Progress of LifeInsurance Business in India Fire Insurance ndash Nature and Use Policy Condition Rate FixationPayment of Claims Reinsurance Marine Insurance Nature Premium Calculation Payment ofClaimsMotor Insurance Policy and Covers Comprehensive Policy Third Party Act Policies ExtraBenefits cover Motor Insurance Claims
Part ndash IIConcept of Risk Corporate and Personal Risk Management Identification of Risk ToolsTechniques for perception of risk Methods for determining theoperative causes of peril Safety auditEvaluation of Risk Risk Avoidance amp Reduction of Risk methods of loss prevention and riskreduction Role of surveyors in loss prevention risk reductionTechniques of Risk Financing Retention of risk Captive insurance companies Transfer of RiskTypes of risk transfer Benefits and limitation of Insurance- Partial insurance arrangements
Suggested Readings
1 Insurance Regulation and Development Act
2 Gopal Krishan G ldquoInsurance Principles and Practicerdquo Sterling Publishers New Delhi
Note The latest editions of the books should be followed
78Bachelor of Business Administration (Semester ndash V)
BBA- 541 Group D- INTERNATIONAL BUSINESS ENVIRONMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IIntroduction to International Business Importance nature and scope ofInternational businessmodes of entry into International BusinessEnvironmental Context of International Business Framework for analyzing Internationalbusiness environment ndash Domestic foreign and global environmentsand their impact oninternational business decisionsInternational Financial Environment Foreign investments -Pattern Structure andeffectsMovements in foreign exchange and interest rates and then impact on Trade and investmentflows
Part ndash IIInternational Economic Institutions and Agreements WTO IMF World Bank UNCTAD andotherInternational agreements International commodity trading and agreementsGlobal Trading Environment World trade in goods and services ndash Major trends anddevelopments World trade and protectionism ndash Tariff and non-tariff barriers Counter tradeGlobalisation ampSociety- Emerging Developments and Other Issues Growing concern forecology IT and international business
Suggested Readings
1 Bennet Roger ldquoInternational Businessrdquo Financial Times Pitman Publishing London2 Bhattacharya B ldquoGoing International Respon se Strategies of the Indian Sectorrdquo
Wheeler Publishing New Delhi3 Griffin Ricky W and Pustay Michael W ldquoInternational Business A Managerial
Perspectiverdquo Addison Wesley Readings
Note The latest editions of the books should be followed
79Bachelor of Business Administration (Semester ndash V)
BBA- 542 GROUP Dndash MANAGEMENT OF INTERNATIONAL BUSINESS ORGANISATIONS
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IGlobalization and International Business - Meaning Forces Driving Globalization Reasons forGlobalization of Business Modes of Operation of International Business International Businessvs Domestic Business Dealing of international Business with Cultural DifferencesGlobalisation and Society - Impact of FDI Economic Impact of MNE Foundations of EthicalBehavior Ethics amp Corporate Bribery Ethicals Dilemmas and Business PracticesMultinational Corporations and their Involvement in International Business Issues in ForeignInvestments Technology Transfer Pricing and Regulations
Part ndash IIExport Import Strategies - Introduction Export Strategy Import Strategy Export ImportProcess and DocumentationDirect Investment and Collaborative Strategies - Types of Collaborative ArrangementsProblems with Collaborative Arrangements Managing Foreign ArrangementsOrganization of International Business - Introduction Organization Structure Coordination andControl System Organization CultureManaging International Operations Global Manufacturing and Supply Chain ManagementInternational Accounting Issues
Suggested Readings
1 Daniels John D and Radebaugh LeeH ldquoInternational Business ndashEnvironments andOperations Pearson Publishing House Ltd New Delhi
2 Bennet Roger ldquoInternational Businessrdquo Financial Times Pitman Publishing London
Note The latest editions of the books should be followed
80Bachelor of Business Administration (Semester ndash VI)
BBA- 601 ENGLISH COMPULSORY
Time 3 Hours Max Marks 50
Texts Prescribed1 The English Teacher by RK Narayan2 Glimpses of Theatre Guru Nanak Dev University AmritsarCourse Contents1 The study of the whole text of the novel The English Teacher2 The study of the following one-act plays from the prescribed book
Glimpses of Theatre
i) The Willii) Villa for Saleiii) Progressiv) The Monkeyrsquos Pawv) Sorry Wrong Number
Essay Writing
Instructions for the Paper Setter and Distribution of MarksNote The paper setters should avoid questions of theoretical nature on English GrammarThe question paper will consist of three sections and the distribution of marks will be asunderSection A 10 MarksSection B 24 MarksSection C 16 Marks
SectionndashAI SIX questions (three questions based on the prescribed one-act plays from the textbook
Glimpses of Theatre and three questions based on the novel The English Teacher requiringvery short answers based on the close reading of the prescribed novel and one-act plays shallbe set and examinees will be expected to answer any FIVE
(2x5=10 Marks)SectionndashBII THREE questions requiring brief descriptive answers based on character tone plot and
theme(s) in the prescribed one-act plays will be set and examinees will be expected toattempt any TWO (6x2= 12 Marks)
III THREE questions on central idea theme tone or style etc of the prescribed novel will be setfor the students to attempt any TWO of these questions (6x2= 12 Marks)
SectionndashCIV ONE question requiring the students to write an essay on one of the three given topics will be
set (1x8=8 Marks)V TWO essay type questions (one from the prescribed one-act plays and one from the
prescribed novel) will be set for the students to answer any ONE of these questions(1x8= 8 Marks)
81Bachelor of Business Administration (Semester ndash VI)
PUNJABI (COMPULSORY)BBA- 602 gzikph (bkiawh)
wKL 3 xzN e[b nzeL 50
gkm-eqw ns gkm-g[seK
1H ekft rot (gfjb S eth)(zgkH fpeow fzx x[zwD eowihs eo)r[o BkBe dt BhtofNh nfwqso(Fy cohd Fkj j[B r[o BkBe dt ih r[o noiB dt ihtkfo Fkj Fkj w[jzwd)(gqzr fjs ftnkfynk$ftak ts$ko)
2H XoshnK d rhs (oBkwk) pofizdo fzx jwdodBkBe fzx g[sewkbk nzfwqso(bye ihtB s ouBk$wki fGnkuko gfogy$coBkw d srdquoo s goy)
3H (T) by ouBk (ftfrnkB seBkbih ns ubzs wfbnK pzXh)(n) zyg ouBk
4H ftnkeoD L(T) ftnkeoBe aqDhnK L fbzr ns tuB(n) fefonk tkezF L gfoGkFk pDso s gqeko
nze-tzv ns gohfyne bJh jdkfJsK
1H gqzr fjs ftnkfynk$ftak-ts$ko (d ftuA fJe) 10 nze2 wki fGnkuko gfogy$caoBkw d so s (d ftuA fJe) 10 nze3H by ouBk L fszBK ftu_ fe fJe ftF T[s 05 nze4H zyg ouBk 05 nze5H Bzpo 4 T[s fBoXkfos ftnkeoD ftu_ d gqFB 2x5= 10 nze6H T[goes bVh Bzpo 1 ns 2 dhnK g[seK ftu_ zyg T[`soK tkb
5 gqFB g[S ikDr joe dk T[so 50 FpdK s_ tX Bk jt 5x2=10 nze
82Bachelor of Business Administration (Semester ndash VI)
BBA- 602 muF`lI pMjwbI
(pMjwb dw ieiqhws qy s`iBAwcwr)(In Lieu of Punjabi Compulsory)
Time 3 Hrs Marks 50
AMkW dI vMf -
Bwg a- ies Bwg iv`c 15 pRSn pu`Cy jwxgy[ ividAwrQI vloN iksy 10 dy au`qr 30-40 SbdW iv`c
id`qy jwx [ hryk pRSn dy 2 AMk hoxgy [
Bwg A- ies Bwg iv`c 6 pRSn pu`Cy jwxgy [ ividAwrQI iksy 3 pRSnW dy au`qr 400-500 SbdW
iv`c id~qy jwx[ hryk dy 10 AMk hn [
1 rxjIq isMG ADIn pMjwb dw eykIkrn Aqy ivsQwr - 1790 iv`c pMjwb dy rwjnIiqk
hwlwq rxjIq isMG dw jIvn Aqy ij`qW AMimRqsr dI sMDI rxjIq isMG dy AMgryjW nwl
sbMD sYink pRbMD pMjwb dw imlwn ibRitS rwj iv`c [
2 rwjnIiqk jwigRqI Aqy smwijk-Dwrimk suDwr AMdoln - 1857 dw ivdroh Aqy pMjwb
kUkw AMdoln gdr AMdoln AwrIAw smwj inrMkwrI qy nwmDwrI isMG sBw AMdoln
gurduAwrw suDwr AMdoln Aqy AkwlI[
3 vMf Aqy suqMqrqw - jilAwvwlw bwg h`iqAwkWf AsihXog AMdoln nOjvwn Bwrq sBw
isvl nw PurmwnI AMdoln Bwrq C`fo AMdoln mhwn suqMqrqw sYnwnIAW dw Xogdwn-
lwlw lwjpq rwey mwstr qwrw isMG
skrqwr isMG srwBw s Bgq isMG
saUDm isMG s KVk isMG
83Bachelor of Business Administration (Semester ndash VI)
sbMDq pusqkW-
1 lsquorxjIq isMGrsquo nirMdr ikRSn isnhw pMjwbI XUnIvristI pitAwlw[
2 lsquomhwrwjw rxjIq isMGrsquo sIqw rwm kohlI Awqmwrwm AYNf sMnj pbilSrz AYNf bu`k
sYlrz [
3 lsquois`K ihstrIrsquo 1469-1988 KuSvMq isMG nvXu`g pbilSrz nvI id`lI [
4 lsquois`K ieiqhwsrsquo Bwg dUjw (1839-2004) KuSvMq isMG Anuvwdk fw gurdrSn isMG
AOlK lwhor bu`k Swp luiDAwxw[
5 lsquois`K ieiqhwsrsquo (1526-1849) ibSn dws mlhoqrw bRdrz pbilSrz id`lI [
6 lsquopMjwb dIAW lihrWrsquo (1850-1910) SmSyr isMG lsquoASokrsquo pRkwSk kivrwj nrwiex isMG
v`lB inAwmq purI [
7 lsquopMjwb dw ivrswrsquo ipRQIpwl isMG kpUr inau bu`k kMpnI jlMDr[
8 lsquois`K ieiqhwsrsquo kinMGm lwhor bu`k Swp luiDAwxw [
9 lsquopMjwb dw ieiqhwsrsquo (1791-1966) iSv gjrwnI mdn pblISrz pitAwlw [
84Bachelor of Business Administration (Semester ndash VI)
BBA-603 INCOME TAXTime 3 Hours Marks 50Note The question paper covering the entire course shall be divided into three sectionsSection A It will have question No1 consisting of 12 very short answer questions from the
entire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 67 8 and 9 will be set by theexaminer from Part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash ABasic concepts Income Agricultural Income Person Assessee Assessment Year PreviousYear Gross Total Income Total Income Residential Status Tax Incidence and ResidentialStatus Exempted income under section 10(1) 10(2) 10(2A) 10(5) 10(7) 10(10) 10(10A)10(10AA) 10(10B) 10(10D) 10(11) 10(12) 10(13) 10(13A) 10(14) 10(16) 10(32) 10(34)10(35) 10(36) 10(37) 10(38)Computation of income under different heads Salaries Income from house property Profits andgains of business or profession Sections to be covered are Sec-28 29 30 31 32 35 36 3740(a) 40(b) 40A 43B 44AA 44AB 44AD and 44AE
Part-BCapital Gains Basis of Charge Meaning of capital assets Classification of capital assets andtheir tax implication Meaning of Transfer Elementary Knowledge of Transactions not to beTreated as Transaction of Transfer Computation of Capital Gains( Depreciable and Non-Depreciable Assets) Special cases to be covered - Conversion of Capital assets into stock inTrade Compulsory acquisition of assets Self generated assets Transfer of bonus sharesExemptions to be covered Sec 54 54B 54EC 54F 54HComputation of tax liability under section 111A and 112Capital gain provisions related to Individual and Firm need to be coveredIncome from other sources [excluding Sec-2(22)] Computation of Total Income and TaxLiability of an individualClubbing of income and Aggregation of income and set-off and carry forward of losses(excluding Sec-94(7) and 94(8)Deductions from Gross Total Income Section 80A 80AB 80AC 80C 80CCC 80CCD80CCG 80D 80DD 80DDB 80E 80G 80GG 80GGA 80GGC 80TTA and 80UComputation of total income and tax liability of individuals and firms
Suggested Readings1 Ahuja Girish and Ravi Gupta ldquoSystematic Approach to Income Taxrdquo Bharat Law
House Delhi2 Singhania Vinod K and Kapil Singhania ldquoTDS Computation and E- filing of TDS
Returnsrdquo Taxmann Publications Pvt Ltd New Delhi3 Singhania Vinod K ldquoTax Computation and E-filing of Income Tax Returnsrdquo Taxmann
Publications Pvt Ltd New Delhi
85Bachelor of Business Administration (Semester ndash VI)
BBA- 604 FUNDAMENTALS OF CAPITAL MARKET
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sectionsSection A It will have question No1 consisting of 12 very short answer questions from the
entire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 67 8 and 9 will be set by theexaminer from Part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IIntroduction-evolution structure functions objectives and importance of capital market inIndiaComponents of capital market- introduction to New issue market stock market financialinstitutionsInstruments in capital market-Shares (Equity and Preference) Warrants Bonds and its typesGDRs ADRs ETFs Mutual Funds Derivatives (forwards futures and options)Participants in Capital MarketDifference between Capital Market and Money Market
Part ndash IIStock Exchanges-Stock Exchanges in India Organisation Management Membership rules ofstock exchange operators at stock exchanges SEBI guidelines on Stock Exchange weaknessesof stock exchange in IndiaListing of securities-requirement for listing objectives of listing advantages of listingSecurity Market Indices-Uses of Security Market Indices Types of Indices DifferentiatingFactors in constructing Market Indices
Suggested Readings1 VA Avadhani ldquoSecurity Analysis and Portfolio ManagementrdquoHimalaya Publishers New
Delhi2 Brown Reilly ldquoInvestment Analysis and Portfolio Managementrdquo Thomson Publishers3 SinghPreeti ldquoInvestment Managementrdquo Himalaya Publishers New Delhi4 NCFM Modules (wwwnseindiacom)5 wwwsebigovin wwwnseindiacom wwwcapitalmarketcom
Note The latest editions of the books should be followed
86Bachelor of Business Administration (Semester ndash VI)
BBA-605 VIVA-VOCE Max Marks 50
87Bachelor of Business Administration (Semester ndash VI)
BBA -611 Group A- SERVICES MARKETINGTime 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from Part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IEvolution and Understanding of Services Marketing Conceptual Framework ServiceDefined Nature of services Characteristics of services- Intangibility InconsistencyInseparability and inventory Classification of Services Consumer versus IndustrialServicesImportance of Services Marketing in Indian Economy amp Global ScenarioService Marketing Mix Introduction to the 7Ps ( 4 Ps + Extended 3 Ps)of Services MarketingMixServices Marketing Mix (4Ps)Product Service Mix- introduction Transition from Product Marketing from ServiceMarketing Differentiating goods from service categories of service mix Goods- Servicesmarketing continuumPrice Factors involved in pricing a service product capacity planning measures to respond tochange in demand Reshaping demand using effective pricingPlace Distribution Strategies Challenges in distribution of services Role of internet indistributionPromotion Objectives Personal Selling Advertising amp Sales Promotion
Part ndash IIExtended 3 Ps of Service Marketing MixPeople Role of service employees in service business training amp development of employeesMotivation and EmpowermentProcess Services as process or system- different process aspects and managerial challengesstrategies for managing inconsistency customer service in service marketingPhysical Evidence nature importance service scapesServices Marketing Implementation Services Marketing Triangle Servqual Model RaterPZB Gap Model
88Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Zeithaml VA Bitner Mary Jo Pandit ldquoServices Marketingrdquo Tata McGraw Hill
New Delhi
2 Lovelock Christopher Wirtz Jochen Chatterjee ldquoServices Marketing PeopleTechnology
Strategyrdquo Pearson Education New Delhi
3 Payne Adrian ldquoThe Essence of Services Marketingrdquo Prentice Hall of India New Delhi
4 Nargundhar Rajendra ldquoServices Marketingrdquo Tata McGraw Hill New Delhi
5 Goncalves Karen P ldquoServices Marketing-A Strategic Approachrdquo
Prentice Hall International New Jersey
6 Jauhari Vinnie Dutta ldquoServices- Marketing Operations Managementrdquo
Oxford University Press New Delhi
7 Srinivasan R ldquoServices Marketing- The Indian Contextrdquo Prentice Hall of India
New Delhi
Note The latest editions of the books should be followed
89Bachelor of Business Administration (Semester ndash VI)
BBA-612 Group A - E-MARKETING
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from the
entire syllabus with answer to each question up to five lines in length Students will
attempt 10 questions Each question will carry one mark the total weightage being
10 marks
Section B It will consist of essay typenumerical questions up to five pages in length
Four questions numbering 2 3 4 and 5 will be set by the examiner from Part-I of
the syllabus The candidates will be required to attempt any two questions Each
question will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question upto
five pages in length Four questions numbering 678 and 9 will be set by the
examiner from Part-II of the syllabus The candidates will be required to attempt
any two questions Each question will carry 10 marks The total weightage of the
section shall be 20 marks
Part ndash I
Introduction Concept nature and importance of e-marketing E-marketing versus traditional
marketing Issues challenges and opportunities for e-marketing Reasons for growth of e-
marketing Tools and techniques of e-marketingndashadvantages and disadvantages e-marketing
situations E-Marketing Management Segmentation targeting and positioning E-marketing
mix E-marketing and customer relationship management ndash concept and scope E-customers and
their buying process E-marketing and customer loyalty and satisfaction Communities and social
networks
90Bachelor of Business Administration (Semester ndash VI)
Part ndash II
Internet Marketing Concept and role of internet marketing Search engine
optimization ndashfunctions type of traffic keywords and steps in search engine optimization
Internet advertising ndash types and tracking ROI Online PR News and Reputation Management
Direct marketing ndashscope and growth E-mail marketing Social Media Marketing Concept and
tools Blogging ndash benefits types Video-marketing for business purpose ndash tools and techniques
Pay per click marketing Issues and challenges E-payment systems Payment gateways use of
Debit and credit cards Mobile Marketing Trends and terminologies Benefits and applications of
mobile and smart phone applications M-commerce
Suggested Readings
1 Joseph PT ldquoE-Commerce ndash An Indian Perspectiverdquo Prentice Hall of India
2 Schneider Gary P ldquoE-Commerce Strategy Technology and Implementationsrdquo
Cengage Learning India Private Limited
3 Murthy CSV ldquoE-Commerce Concepts Models Strategiesrdquo Himalaya Publishing House
4 Brahm Canzer ldquoE-Business and Commerce Strategic Thinking amp Practicerdquo
Biztantra Publishers
5 Kotler Philip ldquoMarketing Managementrdquo
Note The latest editions of the books should be followed
91Bachelor of Business Administration (Semester ndash VI)
BBA- 621 Group B- TRAINING amp DEVELOPMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash ITraining- Conceptual aspects Training and Learning Training objectives Identification oftraining needs Training Process Policies Plans designing training programmes Methods ofTraining Evaluation of Training Effectiveness and Significance of TrainingWages and Salary Administration
Part ndash IIDevelopment- Concept Difference between training and development Objectives ofdevelopment Development Process Development needs evolving development policiesPreparing development plans Designing development programmes Development MethodsCase studies Role play and Sensitivity TrainingBusiness Games Transaction Analysis Behavior Modelling and Evaluation of DevelopmentEffectiveness
Suggested Readings
1 Armstrong MA ldquoHandbook of Human Resource Management Practicerdquo Cogan PageLondon
2 Dayal I ldquoManpower Training in organizationsrdquo Prentice Hall of India New Delhi3 Craig Robert ldquoTraining and Development Handbookrdquo McGraw Hill New York4 Brahm Canzer ldquoE-Business and Commerce Strategic Thinking amp Practicerdquo
Biztantra Publishers5 Kotler Philip ldquoMarketing Managementrdquo
Note The latest editions of the books should be followed
92Bachelor of Business Administration (Semester ndash VI)
BBA- 622 GROUP B- CONTEMPORARY ISSUES IN HUMAN RESOURCEMANAGEMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IHuman Resources and the Competitive advantage ethical issues and challenges in HRM Jobstress and work family conflict Gender issues in workplacePerformance Management and Organizational Reward System-definition purpose principlesconcerns Ethical considerations scope and background Performance Management as aBusiness strategy Theoretical framework Goal setting theory Expectancy theory Designingof Performance management systems setting goals measuring performance Rewardingperformance Concept and significance Foundation of the reward system Economic Theoriesrelating to pay Psychological and Motivational theories affecting reward
Part ndash IIManaging Diversity Meaning Challenges in managing diversity Diversity in organizations
improving the management of Diversity
The nature of work Meaning of work Theories about work Organizational factors affecting
work Changing patterns of work Unemployment Attitudes to work
HRM in Electronic Era Human Resource Accounting amp Auditing The role of HRM in 21st
century and future directions of HRM
93Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Michael Armstrong lsquoA Handbook of Human Resource Management Practicesrsquo
Kogan Page London
2 Luis R Gomez ndashMejia David B Balkin and Robert L Cardy ldquoManaging Human Resourcesrdquo
PHI New Delhi
3 Tanuja Agarwal ldquoStrategic Human Resource Managementrdquo Oxford University Press
New Delhi
Note The latest editions of the books should be followed
94Bachelor of Business Administration (Semester ndash VI)
BBA-631 GROUP C- SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 6 7 8 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash I
Security Analysis- Concept of Risk and Return and their types Risk Return Trade Off Valuationof Equity Shares Preference Shares Debentures Factors affecting Share Prices Classification ofsecurity buyers methods of marketing of securities
Regulation of securities- Securities Contracts (Regulation) Amendment Rules1996
Investment Analysis- concept of Fundamental Analysis Technical Analysis Efficient MarketHypothesis Capital Asset Pricing Model Arbitrage Pricing Theory
Part ndash II
Portfolio Management- Definition Of Investment Defining Investment Objectives TheInvestment Process Investment Categories difference between Portfolio management andmutual funds
Portfolio Selection - Risk and Investor Preferences - Investment Constraints
Brief Introduction to Portfolio Management Schemes-features of PMS
SEBI Guidelines on Portfolio Management
95Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Chandra Prasanna ldquoInvestment Analysis and Portfolio Managementrdquo Tata McGraw Hill
2 Chandra Prasanna ldquoFinancial Managementrdquo Tata McGraw Hill
3 Avadhani VA ldquoSecurity Analysis and Portfolio Managementrdquo Himalaya PublishingHouse New Delhi
4 Bodie Zvi Kane AlexJ Marcus Alan Mohanty Pitabas ldquoInvestmentsrdquoTata McGraw Hill
5 Brown Reilly ldquoInvestment Analysis and Portfolio Managementrdquo Thomson Publication
Note The latest editions of the books should be followed
96Bachelor of Business Administration (Semester ndash VI)
BBA- 632 GROUP C -CONTEMPORARY ISSUES IN ACCOUNTING
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IEmergence of Contemporary Issues in Accounting ndash Influence of other disciplines onAccounting and Changing EnvironmentHuman Resource Accounting Meaning Objectives and Scope Methods of Human ResourceAccounting- Human Resource Cost Accounting ( Historical cost Approach Replacement Costapproach and Opportunity Cost approach) Human Resource Value Accounting (Lev amp SchwartzModel Flamholtz Model and Hermansonrsquos Model) Objections against Human resourceaccounting Use of Human resource Accounting in Managerial Decisions Human ResourceAccounting in IndiaPrice Level Accounting ndash introduction Methods (Current Purchasing Power Current CostAccounting Current Value Accounting Technique and Replacement Cost AccountingTechniques) Utility and Corporate PracticesCorporate Social Reporting Areas of Corporate Social Performance Approaches to CorporateSocial Accounting and Reporting Corporate Social Reporting in India
Part ndash IICorporate Reporting Concept of Disclosure in relation to Published Accounts Issues inCorporate Disclosure Corporate Disclosure Environment Conceptual framework of corporatereportingRecent Trends in the Presentation of Published AccountsEconomic Value Added EVA Disclosure in India Corporate Reporting through WebAccounting Standards in India - Significance and formulation of Accounting Standards
97Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Lal Jawahar and Lele RK ldquoContemporary Accounting Issuesrdquo Himalaya Publishers
New Delhi
2 Porwal LS ldquoAccounting Theoryrdquo Tata McGraw Hill
3 Lal Jawahar ldquoCorporate Financial Reportingrdquo Taxman Arora JS
ldquoPrice Level Accountingrdquo Deep and Deep Publishers New Delhi
4 Chander Subhash ldquoCorporate Reporting Practicesrdquo Deep and Deep Publishers
Note The latest editions of the books should be followed
98Bachelor of Business Administration (Semester ndash VI)
BBA-641 GROUP D- EXPORT IMPORT MANAGEMENT AND DOCUMENTATION
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IInternational Commercial Terms ndash Need Groups Ex-works FOB FAS CFR CIF Documentsfor starting up a new export venture aligned documentation system meaning Rationale variousdocuments EDI initiative methods of payment advance payment open Account consignmentsales and documents against acceptance (DA) documents against payment (DP) letter ofcredit pre shipment credit meaning procedure rates documents needed post shipment creditmeaning procedure types and documents needed
Part ndash IIExport Credit and Guarantee Corporation (ECGC) Export Credit Insurance Insurance PoliciesBank Guarantees and Special Schemes Role of ECGC Theories and Practice of ForeignExchange Rate Determination Floating and Fixed Exchange Rates Exchange ControlRegulations and Procedures in India FEMAMarine Insurance Types of Marine Insurance Marine Losses Procedure and DocumentsNeeded for Claim
99Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Current Foreign Trade Policy
2 Handbook of procedures Volume I amp II
3 Jain SC Export Procedures and Documents
4 Kumar A ldquoExport and Import Managementrdquo Excel Books
5 Lall G S ldquoFinance of Foreign Trade and Foreign Exchangerdquo
6 Manual on Export Documentation Nabhi publication
7 Ram P ldquoExport What Where and Howrdquo Anupam Publishers
8 Varshney RL and Bhattacharya B ldquoInternational Marketing Managementrdquo
S Chand Publishers Pvt Ltd New Delhi
Note The latest editions of the books should be followed
100Bachelor of Business Administration (Semester ndash VI)
BBA- 642 GROUP D- GLOBAL STRATEGIC MANAGEMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IConcept of strategy including global strategy An overview of formulation and implementation
of global strategy analysing the external environment especially the tools of analysis culture
and global strategy analysing company resources and capabilities personal goals of top
management corporate level strategy including vertical integration diversification strategic
alliance and acquisition
Part ndash IIEntering foreign markets business level strategies functional level strategies strategy and
Technology evaluation of strategy implementation of strategy organization structure and
Strategy management of political risk and negotiation governing the corporation around the
World
101Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Deresky H ldquoInternational Management Managing Across Borders and Cultures
Pearson Education
2 Hill C W L and Jones G R ldquoStrategic Management An Integrated Approachrdquo Biztantra
3 Hill C W L and Jain A K ldquo International Business Competing in the Global Market
Placerdquo McGraw Hill Co New Delhi
4 Hitt M A Duance R and Hoskisson R E ldquoStrategic Management Competitveness and
Globalizationrdquo Thomson South Western
5 Peng M W ldquoGlobal Strategyrdquo Thomson Publishers
6 Rugman A M Richard M H ldquoInternational Business A Strategic Management
Approachrdquo Pearson Education New Delhi
7 Taggar J H and Mc Dermot M C ldquoThe Essence of International Businessrdquo
Prentice Hall
8 Thakur M Burton G E and Srivastava BN ldquoInternational Management Concept and
Casesrdquo Tata McGraw Hill Co
Note The latest editions of the books should be followed
5Bachelor of Business Administration (Semester-I)
BBA-101 ENGLISH (COMPULSORY)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-
Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four
Sections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates are
required to attempt five questions selecting at least one question from each Section The fifth
question may be attempted from any Section
Texts Prescribed-
1 Tales of Life (Guru Nanak Dev University Amritsar) Stories at SrNo1 2 3 5 and 6
2 Prose for Young Learners (Guru Nanak Dev University Amritsar) Essays at Sr No 1 2 3 5
and 6
3 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP
The syllabus is divided in four sections as mentioned below
SECTIONndashA
English Grammar in Use 4th Edition by Raymond Murphy CUP (Units 1-37)
SECTIONndashB
Paragraph Writing and English Grammar in Use (Units 38-48)
SECTIONndashC
Tales of Life (Guru Nanak Dev University Amritsar) Stories at Sr No 1 2 3 5 and 6
SECTIONndashD
Prose for Young Learners Essays at Sr No 1 2 3 5 and 6
6Bachelor of Business Administration (Semester-I)
BBA-102 gzikph (bkiawh)wK L 3 xzN e[b nze L 50
gkm-eqw ns gkm-g[seK
ਸਕਸ਼ਨ - ਏd ozr (eftsk Gkr) (zgkH jofizdo fzx fY`b_ ns gqhsw fzx orXhnk)r[o BkBe dt BhtofNh nzfwqso(ਲਖਕ ਦਾ ਜੀਵਨ ਤ ਰਚਨਾ -ਵਸਤ)
ਸਕਸ਼ਨ - ਬੀzko dhnK gqf`X jshnK (ihtBh BzL 1 s_ 9 s`e)(zgkH fgqzH sik fzx joBkw fzx Fkw)gzikph kfjs gqekFB nzfwqso(ਿਵਸ਼ਾ-ਵਸਤਸਾਰਨਾਇਕ ਿਬਬ)
ਸਕਸ਼ਨ - ਸੀ(T) goQk ouBk (fszB ftu_ fJe)(n) goQk gVQ e gqFBK d T[`so
ਸਕਸ਼ਨ - ਡੀ(T) GkFk tzBrhnK L GkFk dk Nekbh og GkFk ns T[g-GkFk ftu
nzso gzikph T[gGkFktK d gSkD-fuzBQ(n) gzikph GkFk L fBek s ftek
nze-tzv ns gohfyne bJh jdkfJsK
1H gqFB g`so d uko Gkr jDr jo Gkr ftu_ d gqFB g[`S ikDr2H ftfdnkoEh B e[`b gzi gqFB eoB jB jo Gkr ftu_ fJe gqFB bkwh
j gzitK gqFB fe th Gkr ftu_ ehsk ik edk j3H joe gqFB d pokpo nze jB4H ggo N eoB tkbk ieo ukj sK gqFBK dh tzv n`r_ t`X s_ t`X uko
T[g-gqFBK ftu eo edk j
7Bachelor of Business Administration (Semester-I)
BBA-102 w[ZYbh gzikph(In lieu of Compulsory Punjabi)
wK L 3 xzN e[b nzeL 50gkm-eqw
eFB-J
g_sh n`yoh n`yo eqw go fpzdh tkb toD ns go ftu gDtkb toD ns wksqtK (w[Ybh ikD-gSkD)brkyo (fpzdh fN`gh n`Xe) L gSkD ns tos_
eFB-ph
gzikph Fpd-pDso L w[Ybh ikD-gSkD(kXkoB Fpd z[es Fpd fwFos Fpd wb Fpd nrso ns fgSso)
eFB-hfB`s tos_ dh gzikph Fpdktbh L pkko tgko foFs-Bks ysh ns jo XzfdnK nkfd BkbzpzXs
eFB-vh
js d `s fdBK d BK pkoQK wjhfBnK d BK o[sK d BK fJe s_ se frDsh FpdK ftu
nze-tzv ns gohfyne bJh jdkfJsK
1H gqFB gso d uko Gkr jDr jo Gkr ftu_ d gqFB g[S ikDr2H ftfdnkoEh B e[b gzi gqFB eoB jB jo Gkr ftu_ fJe gqFB bkwh j
gzitK gqFB fe th Gkr ftu_ ehsk ik edk j3H joe gqFB d pokpo nze jB4H ggo `N eoB tkbk ieo ukj sK gqFBK dh tzv nr_ t`X s_ tX uko T[g-gqFBK
ftu eo edk j
8Bachelor of Business Administration (Semester-I)
Punjab History amp Culture (From Earliest Times to C 320)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section A1 Physical features of the Punjab and its impact on history2 Sources of the ancient history of Punjab
Section B3 Harappan Civilization Town planning social economic and religious life of the Indus
Valley People4 The Indo-Aryans Original home and settlements in Punjab
Section C5 Social Religious and Economic life during Rig Vedic Age6 Social Religious and Economic life during Later Vedic Age
Section D7 Teachings and impact of Buddhism8 Jainism in the Punjab
Suggested Readings
1 L M Joshi (ed) History and Culture of the Punjab Art-I Patiala 1989 (3rd edition)2 LM Joshi and Fauja Singh (ed) History of Punjab VolI Patiala 19773 Budha Parkash Glimpses of Ancient Punjab Patiala 19834 BN Sharma Life in Northern India Delhi 19665 Chopra PN Puri BN amp Das MN(1974) A Social Cultural amp Economic History
of India Vol I New Delhi Macmillan India
9Bachelor of Business Administration (Semester-I)
BBA-103 BASIC ACCOUNTING
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION AIntroduction Financial Accounting-Definition and Scope Objectives of FinancialAccounting Accounting vs Book Keeping Terms used in accounting Users of AccountingInformation and Limitations of Financial AccountingConceptual Frame work Accounting Concepts Principles and Conventions Accounting
Standards-Concept Objectives Benefits Brief review of Accounting Standards in IndiaAccounting Policies Accounting as a measurement disciplineRecording of TransactionsAccounting ProcessCycle Journal
SECTION BSubsidiary Books Ledger Cash Book Trial Balance Bank Reconciliation StatementDepreciation Meaning need amp importance of depreciation methods of chargingdepreciation (WDV amp SLM)
SECTION CFinal Accounts Meaning of Financial Statements Usefullness of Financial StatementsElements of Financial Statements Preparation of Trading and Profit amp Loss Account andBalance Sheet without AdjustmentsFinal Accounts with Adjustments Treatment of Some Items which may be Direct ItemsIndirect Items Incomes and Expenses Treatment of Items of Adjustment Appearing Outsidethe Trial Balance Treatment of Items of Adjustment Appearing Inside the Trial Balance
SECTION DIntroduction to Company Final Accounts Important provisions of Companies Act 2013in respect of preparation of final accounts of a company Understanding the Annual Reportof a CompanyComputerised Accounting Computers and its application in accounting Accountingsoftware package (Tally)
10Bachelor of Business Administration (Semester-I)
Suggested Readings
1 Gupta Ambrish ldquoFinancial Accounting for Management An Analytical PerspectiverdquoPearson Education New Delhi
2 Khatri Dhanesh ldquoFinancial Accountingrdquo Tata McGraw-Hill New Delhi
3 Horngren Charles T Sundem Gart l Elliot John A Philbrick Donna RldquoIntroduction to Financial Accountingrdquo Prentice Hallcedil New Delhi
4 Ramachandran N and Kakani RamldquoFinancial Accounting for ManagementrdquoTata McGraw-Hill New Delhi
5 Shukla MC Grewal TS and Gupta SC ldquoAdvance Accountsrdquo Sultan Chand ampSons New Delhi
Note The latest editions of the books should be followed
11Bachelor of Business Administration (Semester-I)
BBA-104 BUSINESS ORGANISATION amp SYSTEMS
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction to Business and Commerce Meaning and definition of business Objectives ofbusiness Essentials of a successful business Scope of business Business as an economicsystemTrade and aids to trade- Meaning scope functions and evolution of commerce amp industryIndustrial Revolution-its effects Industrialization in India
Section BForms of Business Organization Sole-proprietorship Partnership Joint stock CompanyCooperative Society Public Utilities Selection of a suitable form of organization Classificationbased on Business UnitSetting up a New Enterprise Promotion of a business Business size and location decisionsvarious factors to be considered for starting a new unit Problems in starting a new business
Section CBusiness and Society Changing Concepts and Objectives of Business Business ethics Socialresponsibilities of business Manager and his environment external and internalDomestic amp Foreign Trade Import export trade procedure amp their organization
Section DOrganization of wholesale amp retail trade - Recent trends in wholesale amp retailing Malls andSuper Markets ndash their effect on economyStock Exchange Definition and Meaning Importance FunctionsDealers
12Bachelor of Business Administration (Semester-I)
Suggested Readings1 Kaul Vijay Kumar ldquoBusiness Organization and Management Text and Casesrdquo Pearson
Education New Delhi
2 Singla RK ldquoBusiness Organization and Managementrdquo VK (India) Enterprises New
Delhi
3 Daft Richard L Daft J Murphy H amp Willmott ldquoOrganization Theory and Designrdquo
Cengage Learning EMEA New Delhi
4 Fernando AC ldquoBusiness Environmentrdquo Pearson Education New Delhi
5 Archie B Carroll Ann K Buchholtz ldquoBusiness amp Society Ethics Sustainability and
Stakeholder Managementrdquo Cengage Learning New Delhi
Note The latest editions of the books should be followed
13Bachelor of Business Administration (Semester-I)
BBA-105 MANAGERIAL ECONOMICS- I
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION ATheory of Demand Meaning of demand and its types Law of demand Price elasticity of demand
and its measurement
Consumerrsquos Behaviour Utility approach Brief outline of law of diminishing marginal utility and
law of equi-marginal utility
SECTION BIndifference Curve Approach Consumer equilibrium Income Price and Substitution effect
Revealed Preference Approach
Theory of Supply Concept and law of supply factors affecting supply
SECTION CTheory of Production Law of variable proportion total average and marginal physical product
Law of Returns to scale Economies and diseconomies of scale
Theory of Cost Short and Long period costs Concept of total cost Marginal and Average cost
Theory of cost in short-run and long-run Concept of revenue Total Revenue Average Revenue
Relationship between Average and Marginal Revenue and Price elasticity of demand
SECTION DPricing Under Various Market Conditions Perfect Competition - Equilibrium of Firm and
Industry under Perfect Competition Monopoly - Price determination under Monopoly Monopolistic
Competition - Price and Output determination under Monopolistic Competition
14Bachelor of Business Administration (Semester-I)
Suggested Readings
1 Koutosoyiannis A ldquoModern Micro Economicsrdquo Palgrave Macmillan
2 Dwivedi DNldquoMicroeconomics Theory and Applicationsrdquo Pearson Education New
Delhi
3 Gravelle H and Rees R ldquoMicroeconomicsrdquo Pearson Education New Delhi
4 Ahuja HL ldquoAdvanced Economic theory Microeconomic Analysisrdquo
S Chand amp Company Ltd New Delhi
5 Mithani DM ldquoManagerial Economicsrdquo Himalaya Publishing House New Delhi
Note The latest editions of the books should be followed
15Bachelor of Business Administration (Semester-I)
BBA-106 COMPUTER APPLICATIONS FOR BUSINES- I
Time 3 Hours Total Marks 50Theory 35
Practical 15Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION AComputer Fundamentals Definition of computer Components of a computer systemBrief history of evolution of computers and generation of computersInternal and External Memory Storage RAM ROM PROM EPROM Commonly used
InputoutputMemory storage devices Punched Card VDU CRT Differencebetween Hardware amp Software Types of software system Software amp Applicationsoftware Interpreter
SECTION BOperating System Definition Types of operating on the Basis of processing Introduction tovarious types of operating system such as windows amp DOS Overview and Anatomy ofwindows Working with files and folder in windowsBasic Commands of Internal amp External commands in DOS
SECTION CMS-Word Overview Creating Saving Opening Importing Exporting amp Inserting filesFormatting pages paragraphs and sections Indents and outdates Creating lists and numberingHeading Styles Fonts and size editing positioning amp viewing text Finding amp replacing textinserting page breaks page numbers book marks symbols amp dates Using tabs and tablesHeader Footer amp Printings
SECTION DMS-Excel Worksheet overview Entering information Worksheet Opening and savingworkbook Formatting number and texts Protecting cells Producing Charges and printingoperations graphsMS-Power Point Presentation Basics Menus amp Toolbars Opening amp Saving amp existingpresentation creating amp Saving a presentation using auto content wizard Design TemplateBlank Presentation The slides sorter view Insert slides from another presentation Insertingpictures and graphics Slide show printing slides
16Bachelor of Business Administration (Semester-I)
Suggested Readings
1 Peter Norton ldquoIntroduction to Computersrdquo McGraw-Hil New Delhi
2 Sanjay Sexana ldquoA First Course in Computersrdquo Vikas Publishing House New Delhi
3 Rajaraman V ldquoFundamental of Computersrdquo Prentice Hal India New Delhi
4 Srivastava SS ldquoMS-Oficerdquo Firewal Media New Delhi
5 Alexis Loeon and Matheus Leon ldquoIntroduction to Computers with MS-Ofice 200rdquo TataMcGraw-Hil New Delhi
Note The latest editons of the boks should be folowed
17Bachelor of Business Administration (Semester-I)
BBA-107 BUSINESS COMMUNICATION
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ABusiness Communication ndash Meaning amp Importance Communication purpose processelements barriers to communication and conditions for successful communication Forms ofCommunication basic models of communication 7Cs of effective business communicationOrganizational Communication Importance of Communication in Management Formal andInformal Communication Internal and external communication
Section BPresentation Skills Presentation on any chosen topic Oral presentations Principles of oralpresentations factors affecting presentationsBusiness Etiquette Understanding etiquette Cross-cultural etiquette Business manners
Business to business etiquette
Section CInternal Correspondence Memos Circulars Notices Office ordersCorrespondence with banks-Regarding overdrafts cash credits loans Drafting of salesletters circulars preparation of sales reportsCustomersrsquo correspondence - Complaints Regarding dues follow up letters
Section DSecretarial Correspondence -Correspondence with shareholders debenture holders regardingdividend interest transfer-transmission Communicating with statutory authorities and bodieslike Stock exchange RBI SEBIPreparation of resume Job application Drafting of interview letters call letters finalappointment orders
18Bachelor of Business Administration (Semester-I)
Suggested Readings
1 Taylor S and Chandra V ldquoCommunication for Business A Practical Approachrdquo Fourth
Edition 2011 Pearson Education
2 Bovee C and Thill J ldquoBusiness Communication Todayrdquo 2011 Prentice Hall
3 Sethi A and Adhikari B ldquoBusiness Communicationrdquo 2009 McGraw Hill Education
4 Kaul A ldquoBusiness Communicationrdquo 2004 Prentice Hall of India New Delhi
5 Dulek R and Fielden J ldquoPrinciples of Business Communicationrdquo 1990 Macmillan
Publishing Co New York
6 Rodriques MV (2003) ldquoEffective Business Communicationrdquo 13th Edition
7 Doshi SR (2008) ldquoBusiness Communication amp ManagementndashMethods amp Techniquesrdquo
8 Herata A Murphy Charles E Peck (1981) 3rd Edition ldquoEffective Business
Communicationrdquo Tata McGraw Hill Publishing Co Ltd
Note The latest Editions of the books should be followed
19Bachelor of Business Administration (Semester-I)
Drug Abuse Problem Management and Prevention
PROBLEM OF DRUG ABUSETime 3 Hours Max Marks 50
Instructions for the Paper Setters-
Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION ndash AMeaning of Drug AbuseMeaning Nature and Extent of Drug Abuse in India and Punjab
SECTION ndash BConsequences of Drug Abuse for
Individual Education Employment IncomeFamily ViolenceSociety CrimeNation Law and Order problem
SECTION ndash CManagement of Drug AbuseMedical Management Medication for treatment and to reduce withdrawal effects
SECTION ndash DPsychiatric Management Counselling Behavioural and Cognitive therapySocial Management Family Group therapy and Environmental Intervention
References
1 Ahuja Ram (2003) Social Problems in India Rawat Publication Jaipur2 Extent Pattern and Trend of Drug Use in India Ministry of Social Justice and
Empowerment Government of India 20043 Inciardi JA 1981 The Drug Crime Connection Beverly Hills Sage Publications4 Kapoor T (1985) Drug epidemic among Indian Youth New Delhi Mittal Pub5 Kessel Neil and Henry Walton 1982 Alcohalism Harmond Worth Penguin Books6 Modi Ishwar and Modi Shalini (1997) Drugs Addiction and Prevention Jaipur Rawat
Publication7 National Household Survey of Alcohol and Drug abuse (2003) New Delhi Clinical
Epidemiological Unit All India Institute of Medical Sciences 2004
20Bachelor of Business Administration (Semester-I)
8 Ross Coomber and Others 2013 Key Concept in Drugs and Society New Delhi SagePublications
9 Sain Bhim 1991 Drug Addiction Alcoholism Smoking obscenity New Delhi MittalPublications
10 Sandhu Ranvinder Singh 2009 Drug Addiction in Punjab A Sociological Study AmritsarGuru Nanak Dev University
11 Singh Chandra Paul 2000 Alcohol and Dependence among Industrial Workers DelhiShipra
12 Sussman S and Ames SL (2008) Drug Abuse Concepts Prevention and CessationCambridge University Press
13 Verma PS 2017 ldquoPunjabrsquos Drug Problem Contours and Charactersticsrdquo Economic andPolitical Weekly Vol LII No 3 PP 40-43
14 World Drug Report 2016 United Nations office of Drug and Crime15 World Drug Report 2017 United Nations office of Drug and Crime
21Bachelor of Business Administration (Semester ndash II)
BBA-201 ENGLISH (COMPULSORY)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-
Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four
Sections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates are
required to attempt five questions selecting at least one question from each Section The fifth
question may be attempted from any Section
Texts Prescribed1 Tales of Life (Guru Nanak Dev University Amritsar) Stories at Sr No 7 9 10 11 122 Prose for Young Learners (Guru Nanak Dev University Amritsar) Essays at
Sr No 7 8 9 10 113 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP (Units 49-97)
The syllabus is divided in four sections as mentioned below
SECTIONndashA
English Grammar in Use 4th Edition by Raymond Murphy CUP (Units 49-81)
SECTIONndashB
Personal letter Writing and English Grammar in Use (Units 82-97)
SECTIONndashC
Tales of Life (Guru Nanak Dev University Amritsar) 7 9 10 11 12
SECTIONndashD
Prose for Young Learners (Fourth Edition) by Raymond Murphy CUP 7 8 9 10 and 11
22Bachelor of Business Administration (Semester ndash II)
BBA-202 gzikph (bkiawh)
wKL 3 xzN e[b nzeL 50
gkm-eqw ns gkm-g[seK
ਸਕਸ਼ਨ - ਏd ozr (ejkDh Gkr) (zgkH jofizdo fzx fY`b_ ns gqhsw fzx orXhnk)r[o BkBe dt BhtofNh nzfwqso( ਿਵਸ਼ਾ-ਵਸਤਸਾਰਲਖਕ ਦਾ ਜੀਵਨ ਤ ਰਚਨਾ)
ਸਕਸ਼ਨ - ਬੀzko dhnK gqf`X jshnK (ihtBh BzL 10 s_ 18 s`e)(zgkH fgqzH sik fzx joBkw fzx Fkw)gzikph kfjs gqekFB nzfwqso(ਿਵਸ਼ਾਸਾਰਨਾਇਕ ਿਬਬ)
ਸਕਸ਼ਨ - ਸੀ(T) Fpd-pDso ns Fpd-ouBk L gfoGkFk w[Yb zebg(n) Fpd FqDhnK
ਸਕਸ਼ਨ - ਡੀ(T) dsoh fu`mh g`so(n) w[jkto ns nykD
nze-tzv ns gohfyne bJh jdkfJsK
1H gqFB g`so d uko Gkr jDr jo Gkr ftu_ d gqFB g[`S ikDr2H ftfdnkoEh B e[`b gzi gqFB eoB jB jo Gkr ftu_ fJe gqFB bkwh
j gzitK gqFB fe th Gkr ftu_ ehsk ik edk j3H joe gqFB d pokpo nze jB4H ggo N eoB tkbk ieo ukj sK gqFBK dh tzv n`r_ t`X s_ t`X uko
T[g-gqFBK ftu eo edk j
23Bachelor of Business Administration (Semester ndash II)
BBA-202 w[ZYbh gzikph(In lieu of Compulsory Punjabi)
smW 3 GMty kul AMk 50gkm-eqw
eFB-J
Fpd FqDhnK L gSkD ns tos_(BKt gVBKt fefonk ftFFD fefonk ftFFD pzXe ie ns ftfwe)
eFB-ph
gzikph tke pDso L w[Ybh ikD-gSkD(T) kXkoB tke z[es tke ns fwFos tke (gSkD ns tos_)(n) fpnkBhnk tke gqFBtkue tke ns j[ewh tke (gSkD ns tos_)
eFB-h
goQk ouBkzyg ouBk
eFB-vh
fu`mh g`so (xob ns dsoh)nykD ns w[jkto
nze-tzv ns gohfyne bJh jdkfJsK
1H gqFB gso d uko Gkr jDr jo Gkr ftu_ d gqFB g[S ikDr2H ftfdnkoEh B e[b gzi gqFB eoB jB jo Gkr ftu_ fJe gqFB bkwh j
gzitK gqFB fe th Gkr ftu_ ehsk ik edk j3H joe gqFB d pokpo nze jB4H ggo `N eoB tkbk ieo ukj sK gqFBK dh tzv nr_ t`X s_ tX uko T[g-gqFBK
ftu eo edk j
24Bachelor of Business Administration (Semester ndash II)
Punjab History amp Culture (C 320 to 1000 B C)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section A1 Alexanderrsquos Invasion and its Impact2 Punjab under Chandragupta Maurya and Ashoka
Section B3 The Kushans and their Contribution to the Punjab4 The Panjab under the Gupta Empire
Section C5 The Punjab under the Vardhana Emperors6 Socio-cultural History of Punjab from 7th to 1000 AD
Section D7 Development of languages and Education with Special reference to Taxila8 Development of Art amp Architecture
Suggested Readings1 L M Joshi (ed) History and Culture of the Punjab Art-I Punjabi University Patiala
1989 (3rd edition)2 LM Joshi and Fauja Singh (ed) History of Punjab VolI Punjabi University Patiala
19773 Budha Parkash Glimpses of Ancient Punjab Patiala 19834 BN Sharma Life in Northern India Delhi 1966
25Bachelor of Business Administration (Semester ndash II)
BBA-203 BUSINESS LAWSTime 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION ALaw of Contract (1872) Nature of contract Classification Offer and acceptance Capacity ofparties to contract Free consent Consideration
SECTION BLaw of Contract Legality of object Agreement declared void Performance of contractDischarge of contract Remedies for contract of contractSales of Goods Act (1930) Formation of contracts of sale Goods and their classificationprice conditions and warranties
SECTION CSales of Goods Act Transfer of property in goods Performance of the contact of salesUnpaid seller and his rights sale by auction Hire purchase agreementThe Consumer Protection Act (1886) Definition of consumer Features Grievance regressedmachinery
SECTION DNegotiable Instruments Act (1881) Definition of negotiable instruments FeaturesPromissory note Bill of Exchange Cheque Holder and holder in the due courseCrossing of a cheque types of crossing Negotiation Dishonour and discharge of negotiableinstrument
Suggested Readings1 Singh Avtar ldquoThe Principles of Mercantile Lawrdquo Eastern Book Company Lucknow2 Kapoor ND ldquoBusiness Lawrdquo Sultan Chand amp Sons New Delhi3 Tulsian PC ldquoBusiness Lawrdquo Tata McGraw Hill New Delhi4 Usa Tbp Usa ldquoIndian Business Lawrdquo International Business Publications USA
Note The latest editions of the books should be followed
26Bachelor of Business Administration (Semester ndash II)
BBA-204 PRINCIPLES OF MANAGEMENTTime 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Objective To provide a basis of understanding to the students with reference to working ofbusiness organization through the process of management
SECTION AManagement Meaning and definition nature purpose scope importance and functionsManagement as art science and profession Management as a social system Concept ofmanagement administration and organization Principles of management ScientificManagementEvolution of Management Thought Contribution of FW Taylor Henri Fayol Elton MayoChester Barnard amp Peter Drucker to the management thought Various approaches tomanagement (ie Schools of Management Thought) Indian management thoughtManagement Techniques Management by Objective Meaning Process Benefits AndWeaknesses
SECTION BPlanning Meaning Significance Types of plans Nature Elements Objectives PoliciesRules Procedure Strategy Decision MakingOrganizing Meaning Nature and Purpose of organization Theories of organization principlesof organization Forms of organization Line Functional and Line and Staff Formal andinformal organization Delegation Span of Management Factors determining effective span
SECTION CDepartmentation Definition Departmentation by function Territory ProductserviceCustomer group and matrix organization Decentralisation and DepartmentationAuthority Definition types responsibility and accountability delegation definition steps indelegation obstacles to delegation and their elimination decentralization vs centralizationdeterminants of effective decentralization
SECTION DStaffing Meaning nature and functions of HRM Manpower management factors affectingstaffing Recruitment Selection Training and Development Performance appraisal need andprocessDirecting Motivation Meaning Nature Importance Types Theories of MotivationMc Gregorrsquos Maslow and Herzberg Leadership Meaning Nature Styles Managerial gridLikert system Theories Trait Behavioural Situational and FollowersCoordination Principles and Techniques Difference between coordination and cooperationControlling Meaning nature importance scope principles prerequisites steps limitationsand techniques
27Bachelor of Business Administration (Semester ndash II)
Suggested Readings
1 Robbins SP amp Coulter MK ldquoManagementrdquo Pearson Education Inc New Delhi
2 Gupta Meenakshi ldquoPrinciples of Managementrdquo PHI Learning Pvt Ltd New Delhi
3 Koontz H Weihrich H amp Aryasri AR ldquoEssentials of Managementrdquo
Tata McGraw-Hill New Delhi
4 Aswathapa K ldquoEssential of Business Administrationrdquo Himalaya Publishing HouseMumbai
Note The latest editions of the books should be followed
28Bachelor of Business Administration (Semester ndash II)
BBA-205 MANAGERIAL ECONOMICS-IITime 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Objective To provide a basis of understanding macroeconomics concepts
SECTION AMacroeconomics Meaning nature and scope Basic concepts Stock and flow variables staticcomparative static and dynamic analysisNational Income Concept and Importance of National Income Gross and Net NationalProduct Gross and Net Domestic Product Personal Income and Disposable IncomeMeasurement of National Income Income Output and Expenditure Method Problems inMeasurement of National Income
SECTION BConsumption Function Meaning and Nature Deterimants and Measures to raise Propensity toConsume Keynes Psychological Law of Consumption- Meaning Properties and Implications
SECTION CInvestment Classical Theory of Investmaent Keynesian Theory of Investment AcceleratorTheory of InvestmentKeynesian Economics Theory of Money Saving and Investment FunctionMultiplier Static and Dynamic Analysis Balanced Budget Multiplier EmploymentMultiplier
SECTION DBusiness Cycle Keynesrsquos Theory of Trade Cycle Kaldorrsquos Theory of Trade Cycle HicksrsquoTheory of Trade Cycle Samuelsonrsquos Theory of Trade CycleInflation Meaning Types Theories Causes effects and Context
29Bachelor of Business Administration (Semester ndash II)
Suggested Readings
1 Ackley G ldquoMacroeconomics Theory and Policyrdquo Macmillan New York
2 Shapiro E ldquoMacroeconomic Analysisrdquo Galgotia Publication New Delhi
3 Gppdwin Neva J A Nelson amp J Harris ldquoMacroeconomics in Contextrdquo PHI Learining Pvt
Ltd New Delhi
4 Dornbusch R S Ficher amp R Startz ldquoMacro Economicsrdquo Tata McGraw Hill Publishing
Company Ltd New Delhi
5 Agarwal Vanita ldquoMacroeconomics Theory and Policyrdquo Pearson Education New Delhi
Note The latest editions of the books should be followed
30Bachelor of Business Administration (Semester ndash II)
BBA-206 COMPUTER BASED ACCOUNTING SYSTEMTime 3 Hour M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION AComputerized Accounting - Meaning need Concepts of Accounting groups Hierarchy ofaccounts Codification in accountingAccounting package - Setting up an accounting entity Creation of groups and accountsDesigning and creating vouchers Data Entry operations using the vouchers Processing forreports to prepare ledger accounts trial balance and balance sheet
SECTION BDatabase Design for Accounting
Identifying and appreciating the data content in accounting transactions overview of databaseconcepts ER model creating and implementing RDM for Financial Accounting SQL toretrieve data and generate accounting information
SECTION C
Documenting transactions using vouchers System of vouchers and database design foraccounting Storing and maintain transaction dataTallyFinancial Accounting Packages Preparation and online finalization of accounts on Tally ERP90 Introduction of Tally ERP 90 Phases of Implementation Aides for implementationAccounts Management (Using Tally ERP 90 Software Package)
SECTION DAccounts Masters Accounts Transaction Accounts Reports Preparation and Compilation ofcomplete balance sheet of any IndustriesOrganization Firms(The mentioned versions of Tally must be replaced with latest available version)
Suggested Readings1 Hall JA ldquoAccounting Information Systemrdquo South Western College Publishing2 Gelinas Ultric J and Steve G Suffon ldquoAccounting Information System South Western
Thomson Learning3 ldquoTally- ERP 9 Simple Steps of Learningrdquo Kogent LearningNote The latest editions of the books should be followed
31Bachelor of Business Administration (Semester ndash II)
BBA- 207 FUNDAMENTALS OF BANKINGTime 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION ACommercial BanksmdashIntroduction evolution nature functions importance and servicesprovided by commercial banks
Types of Banks-Commercial Bank Regional Rural Banks Foreign Banks Cooperative BanksPublic bank and Private bank difference between public and private banks
SECTION BCentral Bankmdashmeaning and functions Techniques of credit control mechanism of CreditCreation
Practical Aspect of Banking- Negotiable Instrumentsmdash Cheques bills of exchange andpromissory notes endorsements difference between cheques and bills of exchange
SECTION CCustomerrsquos Pass Book-Entries in Pass Book Effects of errors favourable to the Banker andCustomer
Clearing House System
SECTION DSystems of Banking- Group and Chain Banking Unit and Branch Banking Investment Bankingand Mixed Banking
32Bachelor of Business Administration (Semester ndash II)
Suggested Readings
1 Sundharam Varsheney ldquoBanking Theory Law amp Practicerdquo Sultan Chand amp Co
2 Shekhar KC Shekhar Lekshmy ldquoBanking Theory and Practicerdquo Vikas PublishingHouse
3 Sethi Jyotsana Bhatia Nishwan ldquoElements of Banking and Insurancerdquo PHI LearningPrivate Limited New Delhi
4 wwwrbiorg
Note The latest editions of the books should be followed
33Bachelor of Business Administration (Semester ndash II)
Drug Abuse Problem Management and Prevention
DRUG ABUSE MANAGEMENT AND PREVENTIONTime 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION ndash APrevention of Drug abuseRole of family Parent child relationship Family support Supervision Shaping values ActiveScrutiny
SECTION ndash BSchool Counselling Teacher as role-model Parent-teacher-Health Professional CoordinationRandom testing on students
SECTION ndash CControlling Drug AbuseMedia Restraint on advertisements of drugs advertisements on bad effects of drugs Publicityand media Campaigns against drug abuse Educational and awareness program
SECTION ndash DLegislation NDPs act Statutory warnings Policing of Borders Checking SupplySmuggling ofDrugs Strict enforcement of laws Time bound trials
References
1 Ahuja Ram (2003) Social Problems in India Rawat Publication Jaipur
2 Extent Pattern and Trend of Drug Use in India Ministry of Social Justice and
Empowerment Government of India 2004
3 Inciardi JA 1981 The Drug Crime Connection Beverly Hills Sage Publications
4 Kapoor T (1985) Drug epidemic among Indian Youth New Delhi Mittal Pub
5 Kessel Neil and Henry Walton 1982 Alcohalism Harmond Worth Penguin Books
6 Modi Ishwar and Modi Shalini (1997) Drugs Addiction and Prevention Jaipur Rawat
Publication
7 National Household Survey of Alcohol and Drug abuse (2003) New Delhi Clinical
Epidemiological Unit All India Institute of Medical Sciences 2004
8 Ross Coomber and Others 2013 Key Concept in Drugs and Society New Delhi Sage
Publications
34Bachelor of Business Administration (Semester ndash II)
9 Sain Bhim 1991 Drug Addiction Alcoholism Smoking obscenity New Delhi Mittal
Publications
10 Sandhu Ranvinder Singh 2009 Drug Addiction in Punjab A Sociological Study Amritsar
Guru Nanak Dev University
11 Singh Chandra Paul 2000 Alcohol and Dependence among Industrial Workers Delhi
Shipra
12 Sussman S and Ames SL (2008) Drug Abuse Concepts Prevention and Cessation
Cambridge University Press
13 Verma PS 2017 ldquoPunjabrsquos Drug Problem Contours and Charactersticsrdquo Economic and
Political Weekly Vol LII No 3 PP 40-43
14 World Drug Report 2016 United Nations office of Drug and Crime
15 World Drug Report 2017 United Nations office of Drug and Crime
35Bachelor of Business Administration Semester-III
BBA-301 ENGLISH (COMPULSORY)
Time 3 Hours Max Marks 50
Important Note The textbook Making Connections (3rd edition) is significantly different fromits 2nd edition The third edition (by Kenneth J Pakenham Jo EcEntire Jessica Williams) is to befollowed for this course
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed1 Making Connections by Kenneth J Pakenham Jo McEntire Jessica Williams 3rd Edition
CUP2 Moments in Time An Anthology of Poems GNDU Amritsar3 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP
Syllabus is divided into four sections as mentioned below
Section AEnglish Grammar in Use (Fourth Edition) by Raymond Murphy CUP Units 98-130
Section BEssay writing and English Grammar in Use Units 131-145
Section CMoments in Time Poems at Sr No 1-6
Section DMaking Connections by Kenneth J Pakenham 3rd Edn CUP Unit-I (Global Health) and Unit-II(Multicultural Societies)
36Bachelor of Business Administration Semester-III
BBA-302 gzikph (bkwh)
wK fszB xzN e[b nze L 50nze-tzv ns gohfyne bJh jdkfJsK
1H gqFB g`so d uko Gkr jDr jo Gkr ftu d gqFB g[S ikDr2H ftfdnkoEh B e[`b gzi gqFB eoB jB jo Gkr ftu_ fJe gqFB bkwh
j gzitK gqFB fe th Gkr ftu_ ehsk ik edk j3H joe gqFB d d nze jB4H ggo N eoB tkbk ieo ukj sK gqFBK dh tzv n`r_ t`X s_ t`X uko
T[g-gqFBK ftu eo edk j
gkm-eqw ns gkm-g[seK
ਸਕਸ਼ਨ - ਏnkX[fBe gzikph tkose (zgkH vkH r[opuB fzx skfbp)gzikph kfjs gqekFB nzfwqso(ਿਵਸ਼ਾ-ਵਸਤਸਾਰਕਲਾ ਪਖ)
ਸਕਸ਼ਨ - ਬੀuDt_ gzikph fJeKrh (fJeKrh zrqfj)zgkH vkH ofwzdo eo esoh nAv zBi nzfwqso
1H [jkr nkJhHhHBzdk2H BtK ukBD jouoB fzx3H nzBQ fBFkBuh niwo nby4H nowkB ifszdo pokV5H ukphnK nkswihs fzx6H fw`Nh dk pktk gkbh G[fgzdo7H `XoK etb Xkbhtkbftak ts$gkso fusoB$ozr wzu d gZy sA
ਸਕਸ਼ਨ - ਸੀ(T) zyg ouBk (gqh)(n) fd`s goQ ftu_ nF[`X Fpd iVK ~ F[`X eoBk
ਸਕਸ਼ਨ - ਡੀwb ftnkeoBe fJekJhnK L gfoGkFk ns tzBrhnK(GktzF Fpd tkezF T[g-tke ns tke)
37Bachelor of Business Administration Semester-III
BBA-302 mu~FlI pMjwbI(In lieu of Compulsory Punjabi)
pwT-kRm
smW iqMn GMty kul AMk 50AMk-vMf Aqy prIiKAk leI hdwieqW
1 pRSn p`qr dy cwr Bwg hoxgy[ hr Bwg iv`coN do pRSn pu`Cy jwxgy[2 ividAwrQI ny ku`l pMj pRSn krny hn[ hr Bwg iv`coN iek pRSn lwzmI hY[ pMjvW
pRSn iksy vI Bwg iv`coN kIqw jw skdw hY[3 hryk pRSn dy brwbr AMk hn[4 pypr sY`t krn vwlw jykr cwhy qW pRSnW dI vMf A`goN v`D qoN v`D cwr aup-pRSnW ivc
kr skdw hY[
pwT-kRm
sYkSn-eyivAwkrxk iekweIAW dI pCwx Aqy vrqoN vwkMS aupvwk Aqy vwk
sYkSn-bI
gok ouBkfu`mh g`sosYkSn-sI
nykD ns w[jkto
sYkSn-fI
pYrw ADwirq pRSnsMKyp rcnw
38Bachelor of Business Administration Semester-III
Punjab History amp Culture (From 1000 to 1605 A D)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section A1 Society and Culture of Punjab during the Turko-Afghan rule2 The Punjab under the Mughals
Section B3 Bhakti movement and its impact on Society of Punjab4 Sufism in Punjab with special reference to Baba Farid
Section-C5 Guru Nanak-Life and travels6 Teachings of Guru Nanak Concept of Sangat Pangat and dharmsal
Section-D7 Contribution of Guru Angad Dev Guru Amar Das and Guru Ram Das8 Compilation of Adi Granth and martyadom of Guru Arjun Dev
Suggested Readings
1 Chopra PN Puri BN amp Das MN(1974) A Social Cultural amp Economic Historyof India Vol II New Delhi Macmillan India
2 Grewal JS (1994) The Sikhs of the Punjab Cambridge University Press New Delhi3 Singh Fauja (1972) A History of the Sikhs Vol II I Patiala Punjabi University4 Singh Kushwant (2011) A History of the Sikhs- Vol I (1469-1839) New Delhi
Oxford University Press5 SinghKirpal (1990) History and Culture of the Punjab-Part II (Medieval Period)
Patiala Publication Bureau Punjabi University
39Bachelor of Business Administration Semester-III
BBA-303 STATISTICS FOR BUSINESS
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AMatrix Algebra Types of matrices basic operations of matrices determinant of a matrix andits properties rank and inverse of a matrix solution of simultaneous linear equations ndashCramerrsquos rule and matrix inversion method application of matrices
Section BIntroduction and Methods of Presentation of Statistical Information Collection and Presentationof Data Frequency distribution Concept of sampling and sampling DesignsMeasures of Central Tendency- Mean Median Mode Measure of dispersion Range quartiledeviation Average deviation and Standard deviation
Section CSimple Correlation and Regression Analysis Assumptions Pearsons product moment andSpearmenrsquos rank correlation method least squares technique properties of correlations andregression coefficients Time Series Analysis Trend analysis using moving average and regression analysis seasonalcyclic and regular fluctuations Index number construction of unweighted and weighted indexnumbers quantity Index
Section DElementary Probability Theory Deterministic and nonndashdeterministic experiments differenttypes of events a priori and empirical definition of probabilityConditional probability laws of addition and multiplication of probabilityproperties of binomial Poisson and normal distributions
Suggested Readings1 Chiang AC ldquoFundamental Methods of Mathematical Economicsrdquo McGraw Hill
Kogakusha2 Hopfe MM Mathematics ndash ldquoFoundations for Business Science
Research Associationrdquo3 Mizrahi A and Sullivan M ldquoMathematics for Business and Social Sciencesrdquo
John Wiley and Sons4 Raghawachari M ldquoMathematics for Management ndash An Introductionrdquo
Tata McGraw Hill New Delhi5 Webber JE ldquoMathematical Analysis Business and Economic Applicationsrdquo
Harper amp Row6 Yamuna T ldquoMathematics for Economics ndash An Elements Surveyrdquo
Prentice Hall of India PvtLtd New Delhi7 Chou Y ldquoStatistical Analysisrdquo Holt Rinehart and Winston New York8 Croxton FE Cowden DJ and Klien S ldquoApplied General Statisticsrdquo
Prentice Hall of India Pvt Ltd9 Karmel PH and Polar KM ldquoApplied Statistics for Economistsrdquo Pitman London10 Wetherill GB ldquoElementary Statistical Methodsrdquo Chapman and Hall London
Note The latest editions of the books should be followed
40Bachelor of Business Administration Semester-III
BBA-304 FUNDAMENTALS OF HUMAN RESOURCE MANAGEMENT
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AHuman Resource Management (HRM) Nature Scope Objectives and Functions of HRMEvolution of HRM Changing Trends in HRMStatus and competencies of HR managerHuman Resource Planning (HRP) Concept Need and Importance of HRP Factors affectingHRP Human Resource Planning ProcessJob Analysis Meaning and Objective Process Methods of Collecting job data Uses of Job
Analysis Problems of Job AnalysisSection B
Recruitment and Selection Meaning and Factors governing Recruitment RecruitmentSources and Techniques Meaning and Process of Selection Problems associated withRecruitment and SelectionEmployee Retention Meaning Factors Responsible for High Employee Turnover EmployeeRetention Strategies
Section CHR Training and Development Concept and Need Process of Training andDevelopment Programme - Identification of Training and Development Needs ObjectivesStrategy amp Designing of Training and Development Implementation and Methods of TrainingProgramme and Levels of Training EvaluationPerformance Appraisal Meaning Purpose Essentials of Effective Performance AppraisalSystem Various Components of Performance Appraisal Methods and Techniques ofPerformance Appraisal
Section DManaging Compensation and Employee Remuneration Concept Objectives Componentsof Employee Remuneration Factors Influencing Employee Remuneration Challenges ofRemuneration Incenive plans fringe benefits employee health and safety and employeegrievance systemJob Evaluation Meaning Process and Methods of Job Evaluation
41Bachelor of Business Administration Semester-III
Suggested Readings
1 Dessler Gary ldquoHuman Resource Managementrdquo New Delhi Pearson Education Asia
2 Durai Pravin ldquoHuman Resource Managementrdquo New Delhi Pearson
3 Noe Raymond A Hollenbeck John R Gerhart Barry Wright Patrick M ldquoHuman
Resource Management Gaining a Competitive Advantagerdquo New Delhi McGraw-Hill
4 Mathis Robert L and Jackson John H ldquoHuman Resource Managementrdquo New Delhi
Thomson Publishing
5 Gomez Mejia Balkin Cardy ldquoManaging Human Resourcesrdquo New Delhi Pearson
Education
6 Aswathappa K ldquoHuman Resource Managementrdquo Text and Cases New Delhi Tata
McGraw ndash Hill
7 Snell Scott and Bohlander George ldquoHuman Resource Managementrdquo New Delhi
Cengage Learning
Note The latest editions of the books should be followed
42Bachelor of Business Administration Semester-III
BBA-305 FUNDAMENTALS OF MARKETING MANAGEMENT
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AMarketing Concepts Philosophies and Importance Scope of Marketing the selling conceptthe Marketing concept Components of a modern marketing information system MarketingIntelligenceAnalyzing the Microenvironment Needs and Trends The Demographic EnvironmentEconomic Social-Cultural and Natural Technological Political-Legal Environment
Section BThe Buying Decision Process The Five Stage Model Levels of Marketing SegmentationBases for segmenting consumer markets Market Targeting Bases for segmenting businessmarketsProduct Life Cycle Marketing Strategies - Introduction stage and the Pioneer advantageGrowth Maturity and Declining Stage
Section CProduct Characteristics and Classifications Product levels The Customer value hierarchyProduct Classification DifferentiationPackaging Labeling Branding Understanding Pricing Setting the Price
Section DMarketing Communications-Advertising - Evolution Definition Features Importance Advertising and Publicity
Functions of advertising Advertising media advertising copy Objections against advertisingSales Promotions Direct Marketing Personnel Selling Interactive Marketing and Word ofMouth marketing and Channels of distributions
43Bachelor of Business Administration Semester-III
Suggested Readings
1 Kotler Philip Keller Kevin Koshey Abraham and Jha Mithileshwar ldquoMarketing
Management South Asian Perspectiverdquo Pearson Education New Delhi
2 Ramaswamy VS and Namakumari S ldquoMarketing Management Global Perspective
Indian Contextrdquo MacMillan
3 Kurtz David L and Boone Louis E ldquoPrinciples of Marketing Thomson South-Westernrdquo
4 Enis B M ldquoMarketing Classics A Selection of Influential Articlesrdquo New York
McGraw- Hill
5 Saxena Rajan ldquoMarketing Managementrdquo Tata McGraw-Hill New Delhi
Note The latest editions of the books should be followed
44Bachelor of Business Administration Semester-III
BBA-306 INDIAN FINANCIAL SYSTEMTime 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AFinancial System - Functions organisationstructure and an overview of Indian Financial
System
Financial Markets - Functions organisation and types of financial markets SecuritiesContract (Regulations) Rules SEBI (Securities Exchange Board of India)
Section BAn Overview of Primary and Secondary Market Money Market Organisation amp RBI (Role and
functions)
Non Banking financial companies
Section CMutual Funds - Its Introduction and guidelines schemes and products
IRDA Act of Insurance Companies
Section DAn Introduction to FIIrsquos and FDIrsquos and is importance
Financial AssetsInstruments - An Overview of Capital Market instruments
Suggested Readings-
1 Khan MY ldquoIndian Financial Systemrdquo fifth edition by Tata McGraw Hill PublishingCoLtd
2 Vasant Desai ldquoThe Indian Financial System amp Developmentrdquo Himalaya PublishingHouse
3 DrKRavichandran ldquoMerchant Banking amp Financial Servicesrdquo Himalaya PublishingHouse
4 Bhole LM ldquoIndian Financial Institutions and Marketrdquo Tata McGraw Hill Publishing CoLtd
5 Avadhani VA ldquoCapital Market Managementrdquo Himalaya Publishing House6 SEBI Guidelines Nabhi Publication
Note The latest editions of the books should be followed
45Bachelor of Business Administration Semester-III
BBA 307 MANAGEMENT ACCOUNTING
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AOrigin Concept nature and Scope of Management Accounting Need and Importance ofManagement Accounting Tools amp techniques of Management Accounting LimitationsManagement Accountant duties functions Distinction between management accountingamp Financial Accounting
Section BFinancial statement Analysis- meaning types Comparative Statements Common Size Trendanalysis Introduction of EVATools of Financial Analysis ndash Ratio Analysis (Liquidity Activity Solvency and Profitabilityratios)
Section CFund flow and Cash flow analysisResponsibility Accounting - Meaning features steps types of responsibility centers transferprice meaning methods selection of transfer pricing method
Section DManagement Reporting ndash Importance Needs Types Requirements of good report preparationincluding prewriting and form of final draft Working Capital Management - Meaningimportance need advantages and disadvantages factors affecting working capitalrequirements principles of working capital management Financing of working capitalApproaches for determining working capital mix Trends in financing working capital by banks
Suggested Readings
1 Jain PK and Khan MY ldquoManagement Accountingrdquo Tata Mc Graw Hill Publishing Co LtdNew Delhi
2 Horngren Charles Gary Sundem Stratton William ldquo Introduction to ManagementAccountingrdquo Pearson Education Publishers
3 Jawaharlal ldquoAccounting for Managementrdquo Himalaya Publishing House New Delhi
Note The latest editions of the books should be followed
46Bachelor of Business Administration Semester-IV
BBAndash401 ENGLISH (COMPULSORY)
Time 3 Hours Max Marks 50
Important Note The textbook Making Connections (3rd edition) is significantly different fromits 2nd edition The third edition (by Kenneth J Pakenham Jo EcEntire Jessica Williams) is to befollowed for this course
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed-
1 Making Connections by Kenneth J Pakenham Jo McEntire Jessica Williams 3rd EditionCUP
2 Moments in Time An Anthology of Poems GNDU Amritsar3 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP
Syllabus is divided into four sections as mentioned below
Section AEnglish Grammar in Use (Fourth Edition) by Raymond Murphy CUP Revision of Units 26-3742-48 92- 97 113-120
Section BMoments in Time Poems at Sr No 7-12
Section CMaking Connections by Kenneth J Pakenham 3rd Edn CUP Unit-III (Aspects of Language)and Unit-IV (Sustaining Planet Earth)
Section DEssay type question based on the section ldquoBeyond the readingrdquo from the text MakingConnections
47Bachelor of Business Administration Semester-IV
PUNJABI (COMPULSORY)
BBA-402 gzikph (bkwh)
wK fszB xzN e[b nze L 50
nze-tzv ns gohfyne bJh jdkfJsK
1H gqFB g`so d uko Gkr jDr jo Gkr ftu d gqFB g[S ikDr2H ftfdnkoEh B e[`b gzi gqFB eoB jB jo Gkr ftu_ fJe gqFB bkwh
j gzitK gqFB fe th Gkr ftu_ ehsk ik edk j3H joe gqFB d d nze jB4H ggo N eoB tkbk ieo ukj sK gqFBK dh tzv n`r_ t`X s_ t`X uko
T[g-gqFBK ftu eo edk j
gkm-eqw ns gkm-g[seK
ਸਕਸ਼ਨ - ਏwoh ihtB rkEk (t-ihtBh) L vkH dhtkB fzxesoh bkb n_v zB nfwqso(ਨਾਇਕ ਿਬਬਸਵ ਜੀਵਨੀ ਦ ਤਰ ਤ ਪਰਖਵਾਰਤਕ ਸ਼ਲੀ)
ਸਕਸ਼ਨ - ਬੀਫ਼ਾਸਲ (BkNe) L ifszdo pokVBkBe fzx g[sewkbk nfwqso(ਿਵਸ਼ਾਸਾਰਨਾਟਕ ਕਲਾ)
ਸਕਸ਼ਨ - ਸੀ(T) by ouBk (wkie fGnkukoe fJfsjke ns ftfdne oekoK zpzXh)(n) n]pko ~ fJFfsjko (fB`ih dsoh)
ਸਕਸ਼ਨ - ਡੀftnkeoB(T) Fpd-iVK d fBw(n) r[ow[yh fbgh dhnK ftFsktK
48Bachelor of Business Administration Semester-IV
BCG-102 muFlI pMjwbIpMjwb dw ieiqhws qy s`iBAwcwr
(In Lieu of Punjabi Compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of thefour Sections (A-D) Questions may be subdivided into parts (not exceeding four)Candidates are required to attempt five questions selecting at least one question from eachSection The fifth question may be attempted from any Section
Section-Ais`K Drm dI sQwpnw gurU nwnk dyv jI dw jIvn qy aupdyS (1469-1539)gurU nwnk dyv jI dw jIvn r`b sbMDI ivcwr gurU dw mh`qv is`iKAwvW[ sMgq-pMgq gurg`dI dI sQwpnw ies dw smwj qy pRBwv[
Section-Bis`K pMQ dw ivkws gurU AMgd dyv jI (1539-1522) gurU AMgd dyv jI dwis`K Drm dy ivkws iv`c Xogdwn gurmuKI il`pI[
Section-CgurU Amrdws qoN gurU rwmdws jI q`k (1522-1581) gurU Amrdws jI dw is`KDrm dy ivkws iv`c Xogdwn goieMdvwl swihb dI sQwpnw mMjI pRQw Aqy smwijksuDwr gurU rwmdws jI dw Xogdwn rwmdwspurw dI sQwpnw msMd pRQw[
Section-DgurU Arjn dyv jI dy smyN is`K pMQ dw ivkws (1581-1606) gurU Arjn dyvjI dw Xogdwn hirmMdr swihb dw inrmwx Awid gRMQ swihb dw sMkln gurUArjn dyv jI dI Shwdq qy iesdw mh`qv[
Suggested Readings
1 Kirpal Singh (ed) History and Culture of the Punjab Patiala Part II1990 3rd Edition
2 Fauja Singh (ed) History of the Punjab VolIII Patiala 19873 GS Chabbra The Advanced of the Punjab Vol I4 JS Grewal The Sikhs of the punjab The New Cambridge History of
India Cambridge 19915 Khushwant Singh A History of Sikhs Vol I OUP New Delhi 1990
49Bachelor of Business Administration Semester-IV
Punjab History amp Culture (From 1605 to 1849 AD)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section A1 Politicization of Sikhism under Guru Hargobind2 Martydom of Guru Teg Bahadur
Section-B3 Creation of Khalsa4 Khalsa and its impact on the Punjab
Section-C5 Rise of Banda Bahadur and his achievements6 Rise of Misls
Section-D7 Ranjit Singhrsquos rise to power Civil Military and Land Revenue Administration8 Art and Architecture Fair Festivals and Folk Music in the Punjab during the medieval
periodSuggested Readings1 Chopra PN Puri BN amp Das MN( 1974) A Social Cultural amp Economic History of
India VolII Macmillan India Limited New Delhi2 Grewal JS (1994) The Sikhs of the Punjab Cambridge University Press New Delhi3 Singh Fauja (1972) A History of the Sikhs Vol III Patiala Punjabi University4 Singh Kushwant (2011) A History of the Sikhs- Vol I (1469-1839) New Delhi
Oxford University Press5 SinghKirpal (1990) History and Culture of the Punjab-Part II (Medieval Period)
Patiala Publication Bureau Punjabi University
50Bachelor of Business Administration Semester-IV
BBA-403 FINANCIAL MANAGEMENT
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AFinance amp Financial Management Meaning and nature Financial goal-profit vs wealthmaximization Finance functions-investment Financing Liquidity and dividend decisionsTheories of capitalizationCapital Structure Theories Conceptual framework Determinants Net income approach Netoperating income approach Intermediary approach and MMapproach
Section BCost of Capital Meaning and significance of cost of capital Calculation of cost of debtPreference capital Equity capital and retained earnings Combined cost of capitalSources of finance Long term and short term
Section CCapital Budgeting Nature of investment decisions Investment evaluation criteriaon-discounted cash flow criteria Discounted cash flow criteria Risk analysis in capitalbudgeting Dividend Policies Issues in dividend decisions Forms of dividends Theories of relevance andirrelevance of dividends
Section DOperating and Financial Leverage Measurement of leverages Financial and operatingleverage combined leverageManagement of Working Capital Meaning Significance and types of working capitalApproaches of working capital
51Bachelor of Business Administration Semester-IV
Suggested Readings
1 Berk Jonathan and DeMarzo Peter ldquoFinancial Managementrdquo Person Education Dorling
Kindersley (India) Pvt Ltd
2 Bhattacharya Hrishlkas ldquoWorking Capital Management Strategies and Techniquesrdquo
Prentice Hall New Delhi
3 Brealey Richard A and Stewart C Myers ldquoCorporate Financerdquo McGraw Hill Int Ed
New York
4 Chandra Prasanna ldquoFinancial Managementrdquo Tata McGraw Hill Delhi
5 Hampton John ldquoFinancial Decision Makingrdquo Prentice Hall Delhi
6 Pandey I M ldquoFinancial Managementrdquo Vikas Publishing House Delhi
7 Van Horne JG and JM Wachowicz Jr ldquoFundamentals of Financial Managementrdquo
Prentice-Hall Delhi
8 Van Horne James G ldquoFinancial Management and Policyrdquo Prentice Hall Delhi
9 Khan MY Jain PK ldquoFinancial Managementrdquo Tata McGraw Hill New Delhi
Note The latest editions of the books should be followed
52Bachelor of Business Administration Semester-IV
BBA-404 PRODUCTION AND OPERATIONS MANAGEMENT
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction - Concept of Production amp Operations management Market Analysis
Competitive Priorities and capabilities New Product Design and development Plant location
and Plant layoutScheduling for Manufacturing Systems Production Scheduling Techniques ndash
Sequencing
Economic Batch Quantity with Joint Production Runs Gantt Charts Network Analysis
Section BProductivity Concept and Importance Factors Affecting Productivity Methods to improve
productivity Value Analysis
Work study Methods Analysis ndash Various Charts Principles of Motion Economy Work
Measurement
Section CInventory Management Concept and Classification of Inventory Relevant Costs for
Inventory Decisions- Inventory Control Models Reorder level Lead Time and Safety Stock
Section DSupply Chain Management Concept amp Components of Supply Chain Activities in Supply
Chain Management Logistics Management
Quality Issues Concept of Quality and Total Quality Management Statistical Quality Control
Just in Time Manufacturing Systems
53Bachelor of Business Administration Semester-IV
Suggested Readings
1 B Mahadevan ldquoOperations Management Theory amp Practicerdquo Pearson Education
2 Kanishka Bedi ldquoProduction amp Operations Managementrdquo Oxford Higher Education
3 LJ Krajewski amp LP Ritzman ldquoOperations Management Processes amp Value Chainsrdquo
Pearson Education
4 BS Goel ldquoProduction Operation Managementrdquo
5 Richard B Chase F Robert Jacobs Nicholas J Aquilano and Nitin K Agarwal ldquoOperations
Management ndash For Competitive Advantagerdquo The McGraw Hill Companies
Note The latest editions of the books should be followed
54Bachelor of Business Administration Semester-IV
BBA-405 BUSINESS ENVIRONMENT
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction The Concept Nature and Significance of business environment Influence ofenvironmental factors like economic political legal social technological and Internationalupon business The relationship of various environmental forces on businessThe need for environmental analysis and diagnosisDescription of environmental analysis Techniques for environmental analysis the role ofbusiness manager in analysis and diagnosis of environment
Section BThe process of environmental scanning and its importanceEnvironmental Threats and Opportunity Profile (ETOP) and SWOT analysis of some importantindustriesAspects of Economic Reforms Liberalisation Privatisation Globalisation and its Implicationsfor India
Section CEconomic Planning in India objectives Strategies and Evaluation of Xth plan and Strategy andpriorities of XIth planAnalysis of Current Annual BudgetThe Social responsibility of business social audit businessethics amp corporate governance
Section DDeficit Financing and its implications for the Indian Economy Disinvestment of PublicEnterprises Rationale Objectives and ImplicationsFiscal and Monetary Policy Changes in India Salient Features of FEMA
55Bachelor of Business Administration Semester-IV
Suggested Readings
1 Francis Cherunilam ldquoBusiness Environmentrdquo Himalaya Publishing House New Delhi
2 K Aswathappa ldquoLegal Environment of Businessrdquo Himalaya Publishing House
New Delhi
3 M Adhikary ldquoEconomic Environment for Businessrdquo Sultan Chand amp Sons New Delhi
4 Ruddar Dutt and KPM Sundharam ldquoIndian Economyrdquo S Chand and Company Ltd
New Delhi
5 PK Ghosh and GK Kapoor ldquoBusiness Policy and Environmentrdquo Sultan Chand and
Sons Delhi
6 Paul Justin ldquoBusiness Environment ndash Text and Casesrdquo Tata McGraw Hills Pvt Ltd
New Delhi
7 Govt of India Five Years Plan Documents
8 Govt of India Various Issues of Annual Economic Survey of India
Note The latest editions of the books should be followed
56Bachelor of Business Administration Semester-IV
BBA-406 OPERATIONS RESEARCH
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AOperations Research Meaning significance and scope Introduction to linear programmingformation of Linear Programming Problem Graphical method Simplex Method Two PhaseSimplex Method Duality in Linear Programming
Section BDefinition of Dual Problem general rules of converting primal into its dual TransportationProblem Assignment Problem
Section CGames Theory Two persons zero sum games pure strategies mixed strategies DominanceInventory-Types Nature and classification Economic lot size models quantity discounts
Section DCPMPERT-Basic concepts of Network Models Preparation of the Network diagram projectduration and critical path probability of Project completion
Suggested Readings1 VK Kapoor ldquoOperation Researchrdquo2 ND Vohra ldquoQuantitative Techniques in Managementrdquo3 Narinder K Sethi ldquoOperation Managementrdquo4 GordonPressman ldquoQuantitative Decision Making for Businessrdquo5 CR Kothari ldquoQuantitative Methodsrdquo6 Barry Shore ldquoQuantitative Method for Researchrdquo
Note The latest editions of the books should be followed
57Bachelor of Business Administration Semester-IV
BBA- 407 FUNDAMENTALS OF INSURANCE
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AInsurance- Concept of Insurance Need Purpose Principles of Insurance-Principle ofIndemnity Principle of Insurable Interest Principle of Subrogation Principle of Utmost GoodFaith Principle of Proximate Cause Principle of Contribution
Reforms In Indian Insurance Sector-meaning need and its Implications
Section BLegal Framework- Insurance Act 1938 LIC Act 1956 GIC Act 1972 and IRDA 1999
An overview of Insurance Industry- Types of Insurance ndashLife Insurance Marine InsuranceMotor Vehicle Insurance Health Insurance Liability Insurance
Section CUnderwriting-Meaning Purpose and Process of Underwriting
Reinsurance-Meaning Features of reinsurance difference between reinsurance and doubleinsurance Essentials of Reinsurance Programs as per IRDA
Section DDistribution Channels in Insurance- Role and Code of Conduct by IRDA for Agents DirectMarketing Bancassurance and Brokers
Insurance Specialists- Underwriters Surveyors and Loss Assessors Actuaries Third PartyAdministrators
Suggested Readings
1 Sethi Jyotsana and Bhatia Nishwan ldquoElements of Banking and Insurancerdquo2 Emmett JVaughan and Therese Vaughan ldquoFundamentals of Risk and Insurancerdquo3 Agarwal OP ldquoBanking and Insurancerdquo4 PeriasamyP VeeraselvamM ldquoRisk and Insurance Managementrdquo Tata Mc Graw Hill5 wwwirdaorg
Note The latest editions of the books should be followed
58Bachelor of Business Administration Semester-IV
BBA-408 SEMINAR Max Marks 50
59Bachelor of Business Administration Semester-IV
ESL 221 Environmental Studies (Compulsory Paper)
Time 3 Hrs Max Marks 100
Teaching Methodologies
Teaching MethodologiesThe Core Module Syllabus for Environmental Studies includes class room teaching and fieldwork The syllabus is divided into 8 Units [Unit-1 to Unit-VII] covering 45 lectures + 5 hours forfield work [Unit-VIII] The first 7 Units will cover 45 lectures which are class room based toenhance knowledge skills and attitude to environment Unit-VIII comprises of 5 hours field workto be submitted by each candidate to the Teacher in-charge for evaluation latest by 15 December2018Exam Pattern End Semester Examination- 75 marks
Project ReportField Study- 25 marks [based on submitted report]Total Marks- 100
The structure of the question paper being
Part-A Short answer pattern with inbuilt choice ndash 25 marksAttempt any five questions out of seven distributed equally from Unit-1 to Unit-VIIEach question carries 5 marks Answer to each question should not exceed 2 pages
Part-B Essay type with inbuilt choice ndash 50 marksAttempt any five questions out of eight distributed equally from Unit-1 to Unit-VII Eachquestion carries 10 marks Answer to each question should not exceed 5 pagesProject Report Internal Assessment
Part-C Field work ndash 25 marks [Field work equal to 5 lecture hours]The candidate will submit a hand written field work report showing photographs sketchesobservations perspective of any topic related to Environment or Ecosystem The exhaustive listfor project reportarea of study are given just for reference
1 Visit to a local area to document environmental assets River Forest Grassland Hill Mountain Water body Pond Lake Solid Waste Disposal Water Treatment Plant Wastewater Treatment Facility etc
2 Visit to a local polluted site ndash Urban Rural Industrial Agricultural3 Study of common plants insects birds4 Study of tree in your areas with their botanical names and soil types5 Study of birds and their nesting habits6 Study of local pond in terms of wastewater inflow and water quality7 Study of industrial units in your area Name of industry type of industry Size (Large
Medium or small scale)8 Study of common disease in the village and basic data from community health centre9 Adopt any five young plants and photograph its growth10 Analyze the Total dissolved solids of ground water samples in your area11 Study of Particulate Matter (PM25 or PM10) data from Sameer website Download from
Play store12 Perspective on any field on Environmental Studies with secondary data taken from Central
Pollution Control Board State Pollution Control Board State Science amp TechnologyCouncil etc
Unit-IThe multidisciplinary nature of environmental studiesDefinition scope and importance Need for public awareness
(2 lectures)
60Bachelor of Business Administration Semester-IV
Unit-IINatural Resources Renewable and non-renewable resourcesNatural resources and associated problems(a) Forest resources Use and over-exploitation deforestation case studies Timber extraction
mining dams and their effects on forests and tribal people(b) Water resources Use and over-utilization of surface and ground water floods drought
conflicts over water dams-benefits and problems(c) Mineral resources Use and exploitation environmental effects of extracting and using
mineral resources case studies(d) Food resources World food problems changes caused by agriculture and overgrazing
effects of modern agriculture fertilizer-pesticide problems water logging salinity casestudies
(e) Energy resources Growing energy needs renewable and non-renewable energy sources useof alternate energy sources case studies
(f) Land resources Land as a resource land degradation man induced landslides soil erosionand desertification
Role of an individual in conservation of natural resources Equitable use of resources for sustainable lifestyles
(8 Lectures)
Unit-IIIEcosystems
Concept of an ecosystem Structure and function of an ecosystem Producers consumers and decomposers Energy flow in the ecosystem Ecological succession Food chains food webs and ecological pyramids Introduction types characteristic features structure and function of the following
ecosystem Forest ecosystem Grassland ecosystem Desert ecosystem Aquaticecosystems (ponds streams lakes rivers ocean estuaries)
(6 Lectures)Unit-IV
Biodiversity and its conservation Introduction ndash Definition genetic species and ecosystem diversity Biogeographical classification of India Value of biodiversity consumptive use productive use social ethical aesthetic and
option values Biodiversity at global national and local levels India as a mega-diversity nation Hot-spots of biodiversity Threats to biodiversity habitat loss poaching of wildlife man wildlife conflicts Endangered and endemic species of India Conservation of biodiversity In-situ and Ex-situ conservation of biodiversity
(8 Lectures)Unit-V
Environmental PollutionDefinition
Causes effects and control measures of Air pollution Water pollution Soil pollutionMarine pollution Noise pollution Thermal pollution Nuclear pollution
Solid waste management Causes effects and control measures of urban and industrialwastes
Role of an individual in prevention of pollution Pollution case studies Disaster management floods earthquake cyclone and landslides
(8 Lectures)
61Bachelor of Business Administration Semester-IV
Unit-VISocial Issues and the Environment
From unsustainable to sustainable development Urban problems and related to energy Water conservation rain water harvesting watershed management Resettlement and rehabilitation of people its problems and concerns Case studies Environmental ethics Issues and possible solutions Climate change global warming acid rain ozone layer depletion nuclear accidents and
holocaust Case studies Wasteland reclamation Consumerism and waste products Environmental Protection Act 1986 Air (Prevention and Control of Pollution) Act 1981 Water (Prevention and control of Pollution) Act 1974 Wildlife Protection Act Forest Conservation Act Issues involved in enforcement of environmental legislation Public awareness
(7 Lectures)Unit-VII
Human Population and the Environment Population growth variation among nations Population explosion ndash Family Welfare Programmes Environment and human health Human Rights Value Education HIV AIDS Women and Child Welfare Role of Information Technology in Environment and Human Health Case Studies
(6 Lectures)Unit-VIII
Field Work Visit to a local area to document environmental assets
riverforestgrasslandhillmountain Visit to a local polluted site ndash Urban Rural Industrial Agricultural Study of common plants insects birds Study of simple ecosystems-pond river hill slopes etc
(Field work equal to 5 lecture hours)References1 Bharucha E 2005 Textbook of Environmental Studies Universities Press Hyderabad2 Down to Earth Centre for Science and Environment New Delhi3 Heywood VH amp Waston RT 1995 Global Biodiversity Assessment Cambridge House
Delhi4 Joseph K amp Nagendran R 2004 Essentials of Environmental Studies Pearson Education
(Singapore) Pte Ltd Delhi5 Kaushik A amp Kaushik CP 2004 Perspective in Environmental Studies New Age
International (P) Ltd New Delhi6 Rajagopalan R 2011 Environmental Studies from Crisis to Cure Oxford University Press
New Delhi7 Sharma J P Sharma NK amp Yadav NS 2005 Comprehensive Environmental Studies
Laxmi Publications New Delhi8 Sharma P D 2009 Ecology and Environment Rastogi Publications Meerut9 State of Indiarsquos Environment 2018 by Centre for Sciences and Environment New Delhi10 Subramanian V 2002 A Text Book in Environmental Sciences Narosa Publishing House
New Delhi
62Bachelor of Business Administration (Semester ndash V)
BBAndash501 ENGLISH COMPULSORY
Time 3 Hours Max Marks 50
Texts Prescribed1 All My Sons by Arthur Miller2 Poems of Nature and Culture Guru Nanak Dev University Amritsar
Course Contents1 The study of the whole text of the play All My Sons2 The study of the following poems from the prescribed book
Poems of Nature and Culture
William Wordsworth ldquoThe World is Too Much with UsrdquoGordon Lord Byron ldquoShe Walks in BeautyrdquoPB Shelly ldquoOzymandiasrdquoAlfred Lord Tennyson ldquoIn MemoriamrdquoRobert Browning ldquoMeeting at NightrdquoMathew Arnold ldquoDover BeachrdquoWB Yeats ldquoWordsrdquoWilfred Owen ldquoStrange MeetingrdquoRobert Graves ldquoThe PortraitrdquoWH Auden ldquoThe Unknown CitizenrdquoDylan Thomas ldquoDo not Go Gentle into That Good NightrdquoTed Hughes ldquoThe Thought-FoxrdquoSylvia Plath ldquoMirrorrdquoSeamus Heaney ldquoHoneymoon FlightrdquoRabindranath Tagore ldquoFalse ReligionrdquoNissim Ezekiel ldquoNight of Scorpionrdquo
3 Formal letter and application writing Resume Writing Business Writing and Report writing
Instructions for the Paper Setter and Distribution of Marks
The question paper will consist of three sections and the distribution of marks will be asunderSection A 10 MarksSection B 24 MarksSection C 16 Marks
63Bachelor of Business Administration (Semester ndash V)
SECTIONndashA
I Six questions (three questions from the play All My Sons and three questions from Poems ofNature and Culture) requiring very short answers based on the reading of All My Sons andthe prescribed poems shall be set The examinees will be expected to answer any FIVE
(2x5=10 Marks)
SECTIONndashB
II THREE questions requiring brief descriptive answers based on character tone plot andtheme(s) in the play All My Sons will be set and examinees will be expected to attempt anyTWO
(6x2= 12 Marks)
III THREE questions on the central idea theme tone or style etc of the prescribed poemsfrom the textbook Poems of Nature and Culture will be set for the students to attempt anyTWO of these questions
(6x2= 12 Marks)
SECTIONndashC
IV ONE question requiring students to explain a stanza with reference to context will be setThe stanza for explanation will be taken from the poems prescribed in the syllabusONE essay-type question from the play All My Sons will be set
The students will be required to answer any of these two questions(1x8=8 Marks)
V TWO questions with internal choice will be set on (a) formal letterapplication writing(5 Marks) and (b) Resume WritingBusiness Writing and Report Writing (3 Marks)
(5+3=8 Marks)
64Bachelor of Business Administration (Semester ndash V)
PUNJABI (COMPULSORY)BBA-502 gzikph (bkiawh)
wK L 3 xzN e[b nze L 50gkm-eqw ns gkm-g[seK
1H uDthnK gzikph ejkDhnK(zgkH vkH ofwzdo eo gpbheFB fpTo r[o BkBe dt BhtofNh nfwqso 2018)bye ejkDh ejkDh-zrqfjnihs eo fBT hno ws nbh pkp dhr[opuB G[`bo EetK Ugok wodwBwjB pktk Jebt Bo pbhfizdo oh i]w[yihs jko ejkDhnK dk pkg w_ fJzi[nkJ eodh jKifszdo jK okj es JhFto dk iBwgqw gqekF noiB SV rvhoBk e[M nDfejk thuzdB Brh joy r joy riftzdo fzx yj yks yj yksr[odt fzx o[gkDk FhFk FhFk ns jo ejkDhnK
ftak ts$ko$gkso fusoD2H Bktb L Jj[ jwkok ihtDk (dbhg eo fNtkDk)
3H brgr 200 FpdK ftu goQk ouBk
4H ob nzroh goQ dk gzikph ftu nB[tkd
5H ftnkeoD L(T) gzikph X[Bh ftT[_s(n) tkekswe i[rsK L wb s nfXeko(J) ekoe s ekoeh zpzX
nze-tzv ns gohfyne bJh jdkfJsK
1H ftFk-ts bye dk ihtB s ouBk$ko$gkso fusoB (d ftuI fJe) 10 nze2H ko$ftFk-ts$gkso fusoB (d ftu_ fJe) 10 nze3H goQk L fszBK ftu_ fe fJe ftF T[s 05 nze4H ob nzroh goQ dk gzikph ftu nB[tkd 05 nze5H Bzpo 5 T[s fBoXkfos ftnkeoD ftu_ toDBkswe gqFB 10 nze6H T[goes bVh Bzpo 1 ns 2 dhnK g[seK ftu_ zyg T[`soK tkb
5 gqFB g[`S ikDr joe dk T[`so 50 FpdK s_ t`X Bk jt 5x2=10 nze
65Bachelor of Business Administration (Semester ndash V)
BBA-502 muF`lI pMjwbI(pMjwb dw ieiqhws qy s`iBAwcwr)(In Lieu of Punjabi Compulsory)
Time 3 Hrs Marks 50
AMkW dI vMf-
Bwg a- ies Bwg iv`c 15 pRSn pu`Cy jwxgy[ ividAwrQI vloN iksy 10 dy au~qr 30-40 SbdW
iv`c id`qy jwx[ hryk pRSn dy 2 AMk hoxgy[
Bwg A- ies Bwg iv`c 6 pRSn pu`Cy jwxgy[ ividAwrQI vloN iksy 3 pRSnW dy au~qr 400-500
SbdW iv`c id`qy jwx[ hryk pRSn dy 10 AMk hn[
1 is`K pMQ iv`c pirvrqn- gurUu hrgoibMd swihb qoN gurUu qyg bhwdr swihb q`k
(1606-1675) mIrI-pIrI ies dIAW ivSySqwvW qy pRBwv gurUu qyg bhwdr jI dw jIvn Aqy
Xogdwn gurUU qyg bhwdr swihb dI Shwdq[
2 gurUu goibMd isMG qy Kwlsw pMQ dw inrmwx- gurUu goibMd isMG jI (1675-1708) AwrMiBk
jIvn Kwlsw pMQ dI swjnw (1699) gurUU goibMd isMG jI dI SKSIAq[
3 pMjwb dw smwijk qy s`iBAwcwrk jIvn- myly Aqy iqauhwr lok gIq lok nwc pMjwb dy
pRis`D lok ik`sy pUrn Bgq hIr rWJw sohxI mhIvwl
66Bachelor of Business Administration (Semester ndash V)
sbMiDq pusqkW-
1 lsquopMjwb dw lok ivrswrsquo krnYl ismG iQMd pblIkySn ibauro pMjwbI XUnIvristI pitAwlw[
2 lsquopMjwb dw ivrswrsquo ipRQIpwl isMG kpUr inau bu`k kMpnI jlMDr[
3 lsquopMjwbrsquo (ieiqhws klw swihq qy s`iBAwcwr Awid) mu`K sMpwdk mihMdr isMG rMDwvw BwSw
ivBwg pMjwb pitAwlw[
4 lsquoiSromxI is`K ieiqhwsrsquo 1469-1708 fw suKidAwl isMG sMgm pblIkySn smwxw[
5 lsquosMKyp jIvn ds gurUu swihbwnrsquo igAwnI jgqwr isMG rwey morwvwlI Awjwd bu`k fIpU hwl
bjwr AMimRqsr[
6 lsquois`K ieiqhwsrsquo (1469-1765) ipMRsIpl qyjw isMG fw gMfw isMG pblIkySn ibauro pMjwbI
XUnivristI pitAwlw[
7 lsquois`K ieiqhwsrsquo Bwg pihlw KuSvMq isMG Anuvwdk fw gurdrSn isMG AOlK lwhor bu`k Swp
luiDAwxw[
8 lsquopMjwb dw ivrswrsquo (pMjwb dy siBAwcwr dw ivkws) ipRQIpwl isMG kpUr inaU buk kMpnI
jlMDr[
9 lsquois`K ihstrIrsquo 1469-1988 KuSvMq isMG nvXu`g pbilSrj nvIN id`lI[
10 lsquoswfw ieiqhwsBwg pihlwrsquo (1469-1708) pMjwb dw ieiqhws siqbIr isMG inau bu`k kMpnI
jlMDr[
11 lsquopMjwb dw ieiqhwsrsquo (1469-1799) iSv gjrwnI mdn pbilSrj pitAwlw[
67Bachelor of Business Administration (Semester ndash V)
BBA- 503 COMPANY LAW
Time 3 Hour Max Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students will attempt 10questions Each question will carry one mark the total weightage being 10 marks
Section B It will consist of essay typenumerical questions up to five pages in length Fourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I of the syllabus Thecandidates will be required to attempt any two questions Each question will carry 10 marks Thetotal weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question up tofive pages in length Four questions numbering 678 and 9 will be set by the examiner from part-II of the syllabus The candidates will be required to attempt any two questions Each questionwill carry 10 marks The total weightage of the section shall be 20 marks
Part ndash I
Company ndash Meaning Latest Amendments Features Types Formation Promotion andRegistration Preliminary contracts Limited Liability Partnership One Person CompanyMemorandum of Association Meaning Importance Contents Alteration Doctrine of UltraViresArticle of Association Meaning Contents Alteration Differences between Memorandum ofAssociation and Articles of Association Constructive notice of Memorandum and ArticleDoctrine of Indoor ManagementProspectus Definition Dating and Registration of Prospectus Kind of Prospectus ShelfProspectus Deemed Prospectus Abridged Prospectus Red herring Prospectus Liability forMisstatement in prospectusShare Capital Kinds Classes of Capital Alteration of Capital Further issue of Capital VotingRights Transfer and transmission of shares
Part ndash II
Board of Directors Directors Powers duties appointment removal legal position BorrowingPowers Managerial Remuneration Women DirectorsCompany Meetings-Rules of Meetings Annual general meeting extraordinary generalmeeting Meeting of BOD Quorum for different meetings Kinds ofresolutions dividend Procedure for Conducting Meetings (including Board meetings)
Winding Up- Modes of Winding up Commencement and Procedure of Winding up andConsequences of Winding up order
Suggested Readings
1 Avtar Singh ldquoCompany Lawrdquo2 N D Kapoor ldquoCompany Law amp Secretarial Practicerdquo
Note I The latest editions of the books should be followedNote II The teacher will use simulation method and will hold at least one statutorymeeting one Annual General Meeting one Extraordinary Meeting and one Board Meeting
68Bachelor of Business Administration (Semester ndash V)
BBA-504 ENTERPRENEURSHIP AND SMALL BUSINESS
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question up tofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part-IConcept of Enterpreneurship The Enterpreneur Definition nature and characteristics ofenterpreneurhsip Emergence of enterpreneurial class including women enterpreneurs Theoriesof enterpreneurship Socio-economic environment and the enterpreneur The concept of jointstoke company public company private company government company partnership companyHindu undivided familyCharacteristics of Enterpreneur Leadership risk taking decision making and business planningInnovation and enterpreneurship enterpreneurial behaviur and motivationEnterpreneurial Development Programmes-Their relevance and achievements Role ofgovernment in organising such programmes Critical Evaluation
Part-IISmall Business as a Seed Bed of Enterpreneurship Concept of business venture Thestart-up process Concept Plan Implementation Intial Strategic PlanningProduct and Marketing Scope Legal and tax consideration risk analysis and financialconsiderations ProfitPlanning in Small Enterprise Growth Strategies and diversification Finance Management incurrent operations and expansion of capitalRole of Small Business in the national economy National Policies for small businessdevelopment Government and Non-Governmental assistanceContribution of Commercial Banks in Promoting and servicing small business Small businessand modern technology
69Bachelor of Business Administration (Semester ndash V)
Suggested Readings
1 Hall B Pricke and Royce L Brahamson ldquoSmall Business Managementrdquo
2 Kenneth R Van Voorthis ldquoEnterpreneurship and Small Business Managementrdquo
3 Hans Schollhammer and Arthur H Kuriloff ldquoEnterpreneurship and Small Business
Managementrdquo
4 Joseph R Mancuso ldquoHow to Start Finance and Manage Your Own Small Businessrdquo
5 Sharma RA ldquoEnterpreneurial Change in Indian Industriesrdquo
6 Dhar PN and Lydall HFldquoThe Role of Small Enterprises in Indian Economic
Developmentrdquo
Note The latest editions of the books should be followed
70Bachelor of Business Administration (Semester ndash V)
BBA- 505 COST ACCOUNTING
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sectionsSection A It will have question No1 consisting of 12 very short answer questions from the
entire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Unit IIntroduction- Concept of cost costing cost Accounting amp Cost Accountancy Limitations ofFinancial Accounting Origin and Objectives of cost Accounting Advantages and limitations ofCost Accounting Difference between Financial and Cost Accounting Cost Unit amp Cost CentreElements of cost Material Labour and other Expenses Classification of cost Types of Costs andPreparation of Cost SheetMethods of CostingContract CostingProcess Costing - Meaning Features Normal and Abnormal Loss Gains
Unit IIMarginal Costing ndash Meaning and various concepts - Fixed Cost Variable Cost ContributionPV Ratio Break Event Point Margin of SafetyStandard Costing- Definition and Meaning of Various Concepts Advantages and Limitations ofStandard CostingVariance Analysis ndash Material and Labour Variances onlyBudget and Budgetary Control- Definition Meaning and objectives of Budgetary controlAdvantages and disadvantages of Budgetary Control Types of Budget
Suggested Readings1 Vasistha and Saxena ldquoAdvanced Cost Accountingrdquo2 Jain SP and Narang ldquoAdvanced Cost Accountingrdquo3 Maheshwari SN ldquoCost Accountingrdquo4 Arora MN ldquo Cost Accounting Principles amp Practicesrdquo Vikas Publishing House
New Delhi5 Dev Prabhu ldquoCost Accountingrdquo Himalaya Publication New Delhi6 Horngreen Charles T Datar and Rajan Madav V ldquoCost Accountingrdquo Dorling
Kindersley (India) Pvt Ltd Pearson Publishers LtdNote The latest editions of the books should be followed
71Bachelor of Business Administration (Semester ndash V)
BBA-511 GROUP A- CONSUMER BEHAVIOUR
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndashIIntroduction to Consumer Behavior (CB) - Importance Scope Need for studying CB ConsumerResearch Consumer Motivation Needs amp Goals Positive amp Negative motivation Types ampSystems of Needs Hierarchy amp Trio of NeedsPersonality Nature Theories Freudian Neo Freudian amp Trait Self-ConceptPerception Sensation Absolute Threshold and Differential ThresholdLearning Classical learning Instrumental learning and Cognitive learning theoriesAttitude Tricomponent Attitude Model Sources of Influence Attitude Measurement
Part - IIReference Groups Concepts and AppealsSocial Class amp its measurementCulture amp Sub Culture Definition amp InfluenceIntroduction to Opinion leadership amp Consumer InnovationConsumer Decision Making
Suggested Readings1 Schiffman I G and Kanuk L L ldquoConsumer Behaviourrdquo Pearson Education
New Delhi2 Blackwell Roger D Miniard Paul W and Engel James F ldquoConsumer Behaviourrdquo
Cengage Publishing3 Solomon Michael R ldquoConsumer Behaviourrdquo Pearson Education New Delhi4 Assael Henry ldquoConsumer Behaviour and Marketing Actionrdquo Cengage Publishing5 Loudon David L and Della Bitta Albert J ldquoConsumer Behaviorrdquo Tata McGraw-Hill
Note The latest editions of the books should be followed
72Bachelor of Business Administration (Semester ndash V)
BBA- 512 GROUP A- ADVERTISING amp SALES MANAGEMENT
Time 3 Hours M Marks 50Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IDefinition Nature and Evolution of Advertising its functions and role and types of AdvertisingSocial Economic and Legal Aspects of AdvertisingAdvertising and Marketing Mix Advertisingand Communication Process Advertising Budget Objectives Preparation and Methods ofAdvertising BudgetAdvertising Agency Function Selection and CompensationAdvertising Media Different Types of Media Function Merits and Demerits of MediaSelection of Media and its VehiclesCopy Writing Different Elements of a Copy and Layout
Part ndashIIIntroduction to Sales Management Nature role and importance Functions of Sales ManagerSales Organization Formal Informal Horizontal Vertical Centralized DecentralizedGeographic Customer Product Combination OrganizationsPlanning and recruitment of sales force - Job analysis specification Job description Sources ofRecruitment Selection of Sales PersonSales Training - Objective Designing Training ProgrammeSales Force Motivation Nature Importance Factors Influencing the Motivation of sales forceCompensations Types Compensations PlanEvaluation of Sales Forces Performance Qualitative and Quantitative Basis to Evaluate SalesForce Control and Budget
73Bachelor of Business Administration (Semester ndash V)
Suggested Readings
1 Belch George E and Belch Michael A ldquoAdvertising and Promotionrdquo Tata McGraw Hill
2 Guinn Allen Chris T Semenik Richard J ldquoAdvertising amp Integrated Brand Promotionrdquo
Thomson ndash South Western
3 Batra Rajeev Mayers John G and Aaker David A ldquoAdvertising Managementrdquo
Pearson Education New Delhi
4 Spiro Stanton and Rich ldquoManagement of a Salesforcerdquo Tata McGraw Hill
5 Richard R Still Cundiff W Edward Govoni A P Norman ldquoSales Management Decision
Strategy and Casesrdquo Pearson Education
6 Kotler Philip Keller Kevin Koshey Abraham and Jha Mithileshwar
ldquoMarketing Managementrdquo South Asian Perspective Pearson Education New Delhi
7 Aaker David A and Myera John G ldquoAdvertising Managementrdquo Prentice Hall of India
New Delhi
Note The latest editions of the books should be followed
74Bachelor of Business Administration (Semester ndash V)
BBA-521 GROUP B- INDUSTRIAL RELATIONS amp LABOUR LEGISLATIONS
Time 3 Hour M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 6 78 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IConcept of Industrial Relations Factors affecting industrial relations Importance of IndustrialRelations Collective Bargaining and Labour Management Co-Operation in India includingWorks CommitteeDiscipline and Grievance Management Negotiation and Collective Settlements WorkersParticipation in Industry Productive Bargaining and Gain Sharing Employee Empowerment andQuality Management Industrial Relations and Technological Change
Part ndash IIEmergence and Objectives of Labour Laws and their Socio-economic Environment IndustrialRelations Laws-Laws Relating to Industrial Disputes Trade Unions and Standing OrderSocial SecurityWorkmens Compensation Act Employees State Insurance Act
Wages and Bonus Laws-The Law of Minimum Wages Payment of Wages Payment of BonusLaws relating to working conditions The Law Relating to Factories
Suggested Readings1 Sinha PRN Sinha Indu Bala and Shekhar Seema Priyadarshani ldquoIndustrial Relations
Trade Unions and Labour Legislationrdquo Pearson Education New Delhi2 Sarma AM ldquoIndustrial Relations and Labour Lawsrdquo Himalaya Publishing House
Mumbai
Note The latest editions of the books should be followed
75Bachelor of Business Administration (Semester ndash V)
BBA- 522 GROUP B -ORGANISATION CHANGE AND DEVELOPMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay type numerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IOrganisation Change - Introduction importance forces of change and types of changeModels of change - systems model of change Lewinrsquos Force Field Analysis Modelthe Continuous change Process Model Change and Transition ManagementChange amp its impact - effects of change on people operational effects psychological effectssocial effects peoplersquos reaction to change- Acceptance of change indifference organizedresistance frustration amp aggression Reasons for resistance and Methods of minimizingresistance
Part ndash IIOrganisation Development - Meaning features objectives History of OD in India and abroadorganizational problems and process of organizational developmentOD interventions - concept characteristics classification of intervention OD interventions astool to improve effectiveness of organization Process of OD interventions Team building
Suggested Readings
1 Bhatia SK ldquoManagement of Change amp Organisation Development- InnovativeApproachesrdquo Deep amp Deep Publications New Delhi
2 Bhattacharya Dipak Kumar ldquoOrganization Change amp Developmentrdquo Oxford UniversityPress
3 Singh Kavita ldquoOrganisation Change amp Development Excel Books
Note The latest editions of the books should be followed
76Bachelor of Business Administration (Semester ndash V)
BBA-531 GROUP C - MANAGEMENT OF BANKING OPERATIONS
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash I
Management of banks Regulatory role of RBI Monetary Policy-meaning and itsimplicationsLaws in banking-RBI Act 1934 Negotiable Act 1881 The Banking Regulation Act1949Types of Bank Accounts- Fixed or time deposit account Savings bank deposit account Currentdeposit account Recurring deposit accountLending- Features of bank credit types of lending terms and conditions of lending differenttypes of loans and their features
Part ndash IIRisk management in banks- types of risks Capital Adequacy- the Basel Accord implications forbank CRAR and Prudential Norms for asset classification income recognition and provisioningAnti- money laundering and KYC normsIntroduction to Asset Liability Management Customer Relationship ManagementCorporate Governance in Commercial BanksInnovations in Banking with special reference to Fee Based Services
Suggested Readings
1 Padmalatha Suresh and Justin Paul ldquoManagement of Banking and FinancialServicesrdquoPearson Education New Delhi
2 Sharma RK Gupta Shashi K Jagwant Singh ldquoBanking and Insurancerdquo3 Agarwal OP ldquoBanking and Insurancerdquo4 Sethi Jyotsana and Bhatia Nishwan ldquoElements of Banking and Insurancerdquo
Note The latest editions of the books should be followed
77Bachelor of Business Administration (Semester ndash V)
BBA-532 GROUP C -INSURANCE amp RISK MANAGEMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 6 7 8 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IDefinition nature Role and Importance of Insurance Salient Feature of IRDA Act 1999Rationale for opening up of the Insurance Sector to the private sector Nature of Life InsuranceContractAnnuities Surrender Value Calculation of Premium and measurement of risk Progress of LifeInsurance Business in India Fire Insurance ndash Nature and Use Policy Condition Rate FixationPayment of Claims Reinsurance Marine Insurance Nature Premium Calculation Payment ofClaimsMotor Insurance Policy and Covers Comprehensive Policy Third Party Act Policies ExtraBenefits cover Motor Insurance Claims
Part ndash IIConcept of Risk Corporate and Personal Risk Management Identification of Risk ToolsTechniques for perception of risk Methods for determining theoperative causes of peril Safety auditEvaluation of Risk Risk Avoidance amp Reduction of Risk methods of loss prevention and riskreduction Role of surveyors in loss prevention risk reductionTechniques of Risk Financing Retention of risk Captive insurance companies Transfer of RiskTypes of risk transfer Benefits and limitation of Insurance- Partial insurance arrangements
Suggested Readings
1 Insurance Regulation and Development Act
2 Gopal Krishan G ldquoInsurance Principles and Practicerdquo Sterling Publishers New Delhi
Note The latest editions of the books should be followed
78Bachelor of Business Administration (Semester ndash V)
BBA- 541 Group D- INTERNATIONAL BUSINESS ENVIRONMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IIntroduction to International Business Importance nature and scope ofInternational businessmodes of entry into International BusinessEnvironmental Context of International Business Framework for analyzing Internationalbusiness environment ndash Domestic foreign and global environmentsand their impact oninternational business decisionsInternational Financial Environment Foreign investments -Pattern Structure andeffectsMovements in foreign exchange and interest rates and then impact on Trade and investmentflows
Part ndash IIInternational Economic Institutions and Agreements WTO IMF World Bank UNCTAD andotherInternational agreements International commodity trading and agreementsGlobal Trading Environment World trade in goods and services ndash Major trends anddevelopments World trade and protectionism ndash Tariff and non-tariff barriers Counter tradeGlobalisation ampSociety- Emerging Developments and Other Issues Growing concern forecology IT and international business
Suggested Readings
1 Bennet Roger ldquoInternational Businessrdquo Financial Times Pitman Publishing London2 Bhattacharya B ldquoGoing International Respon se Strategies of the Indian Sectorrdquo
Wheeler Publishing New Delhi3 Griffin Ricky W and Pustay Michael W ldquoInternational Business A Managerial
Perspectiverdquo Addison Wesley Readings
Note The latest editions of the books should be followed
79Bachelor of Business Administration (Semester ndash V)
BBA- 542 GROUP Dndash MANAGEMENT OF INTERNATIONAL BUSINESS ORGANISATIONS
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IGlobalization and International Business - Meaning Forces Driving Globalization Reasons forGlobalization of Business Modes of Operation of International Business International Businessvs Domestic Business Dealing of international Business with Cultural DifferencesGlobalisation and Society - Impact of FDI Economic Impact of MNE Foundations of EthicalBehavior Ethics amp Corporate Bribery Ethicals Dilemmas and Business PracticesMultinational Corporations and their Involvement in International Business Issues in ForeignInvestments Technology Transfer Pricing and Regulations
Part ndash IIExport Import Strategies - Introduction Export Strategy Import Strategy Export ImportProcess and DocumentationDirect Investment and Collaborative Strategies - Types of Collaborative ArrangementsProblems with Collaborative Arrangements Managing Foreign ArrangementsOrganization of International Business - Introduction Organization Structure Coordination andControl System Organization CultureManaging International Operations Global Manufacturing and Supply Chain ManagementInternational Accounting Issues
Suggested Readings
1 Daniels John D and Radebaugh LeeH ldquoInternational Business ndashEnvironments andOperations Pearson Publishing House Ltd New Delhi
2 Bennet Roger ldquoInternational Businessrdquo Financial Times Pitman Publishing London
Note The latest editions of the books should be followed
80Bachelor of Business Administration (Semester ndash VI)
BBA- 601 ENGLISH COMPULSORY
Time 3 Hours Max Marks 50
Texts Prescribed1 The English Teacher by RK Narayan2 Glimpses of Theatre Guru Nanak Dev University AmritsarCourse Contents1 The study of the whole text of the novel The English Teacher2 The study of the following one-act plays from the prescribed book
Glimpses of Theatre
i) The Willii) Villa for Saleiii) Progressiv) The Monkeyrsquos Pawv) Sorry Wrong Number
Essay Writing
Instructions for the Paper Setter and Distribution of MarksNote The paper setters should avoid questions of theoretical nature on English GrammarThe question paper will consist of three sections and the distribution of marks will be asunderSection A 10 MarksSection B 24 MarksSection C 16 Marks
SectionndashAI SIX questions (three questions based on the prescribed one-act plays from the textbook
Glimpses of Theatre and three questions based on the novel The English Teacher requiringvery short answers based on the close reading of the prescribed novel and one-act plays shallbe set and examinees will be expected to answer any FIVE
(2x5=10 Marks)SectionndashBII THREE questions requiring brief descriptive answers based on character tone plot and
theme(s) in the prescribed one-act plays will be set and examinees will be expected toattempt any TWO (6x2= 12 Marks)
III THREE questions on central idea theme tone or style etc of the prescribed novel will be setfor the students to attempt any TWO of these questions (6x2= 12 Marks)
SectionndashCIV ONE question requiring the students to write an essay on one of the three given topics will be
set (1x8=8 Marks)V TWO essay type questions (one from the prescribed one-act plays and one from the
prescribed novel) will be set for the students to answer any ONE of these questions(1x8= 8 Marks)
81Bachelor of Business Administration (Semester ndash VI)
PUNJABI (COMPULSORY)BBA- 602 gzikph (bkiawh)
wKL 3 xzN e[b nzeL 50
gkm-eqw ns gkm-g[seK
1H ekft rot (gfjb S eth)(zgkH fpeow fzx x[zwD eowihs eo)r[o BkBe dt BhtofNh nfwqso(Fy cohd Fkj j[B r[o BkBe dt ih r[o noiB dt ihtkfo Fkj Fkj w[jzwd)(gqzr fjs ftnkfynk$ftak ts$ko)
2H XoshnK d rhs (oBkwk) pofizdo fzx jwdodBkBe fzx g[sewkbk nzfwqso(bye ihtB s ouBk$wki fGnkuko gfogy$coBkw d srdquoo s goy)
3H (T) by ouBk (ftfrnkB seBkbih ns ubzs wfbnK pzXh)(n) zyg ouBk
4H ftnkeoD L(T) ftnkeoBe aqDhnK L fbzr ns tuB(n) fefonk tkezF L gfoGkFk pDso s gqeko
nze-tzv ns gohfyne bJh jdkfJsK
1H gqzr fjs ftnkfynk$ftak-ts$ko (d ftuA fJe) 10 nze2 wki fGnkuko gfogy$caoBkw d so s (d ftuA fJe) 10 nze3H by ouBk L fszBK ftu_ fe fJe ftF T[s 05 nze4H zyg ouBk 05 nze5H Bzpo 4 T[s fBoXkfos ftnkeoD ftu_ d gqFB 2x5= 10 nze6H T[goes bVh Bzpo 1 ns 2 dhnK g[seK ftu_ zyg T[`soK tkb
5 gqFB g[S ikDr joe dk T[so 50 FpdK s_ tX Bk jt 5x2=10 nze
82Bachelor of Business Administration (Semester ndash VI)
BBA- 602 muF`lI pMjwbI
(pMjwb dw ieiqhws qy s`iBAwcwr)(In Lieu of Punjabi Compulsory)
Time 3 Hrs Marks 50
AMkW dI vMf -
Bwg a- ies Bwg iv`c 15 pRSn pu`Cy jwxgy[ ividAwrQI vloN iksy 10 dy au`qr 30-40 SbdW iv`c
id`qy jwx [ hryk pRSn dy 2 AMk hoxgy [
Bwg A- ies Bwg iv`c 6 pRSn pu`Cy jwxgy [ ividAwrQI iksy 3 pRSnW dy au`qr 400-500 SbdW
iv`c id~qy jwx[ hryk dy 10 AMk hn [
1 rxjIq isMG ADIn pMjwb dw eykIkrn Aqy ivsQwr - 1790 iv`c pMjwb dy rwjnIiqk
hwlwq rxjIq isMG dw jIvn Aqy ij`qW AMimRqsr dI sMDI rxjIq isMG dy AMgryjW nwl
sbMD sYink pRbMD pMjwb dw imlwn ibRitS rwj iv`c [
2 rwjnIiqk jwigRqI Aqy smwijk-Dwrimk suDwr AMdoln - 1857 dw ivdroh Aqy pMjwb
kUkw AMdoln gdr AMdoln AwrIAw smwj inrMkwrI qy nwmDwrI isMG sBw AMdoln
gurduAwrw suDwr AMdoln Aqy AkwlI[
3 vMf Aqy suqMqrqw - jilAwvwlw bwg h`iqAwkWf AsihXog AMdoln nOjvwn Bwrq sBw
isvl nw PurmwnI AMdoln Bwrq C`fo AMdoln mhwn suqMqrqw sYnwnIAW dw Xogdwn-
lwlw lwjpq rwey mwstr qwrw isMG
skrqwr isMG srwBw s Bgq isMG
saUDm isMG s KVk isMG
83Bachelor of Business Administration (Semester ndash VI)
sbMDq pusqkW-
1 lsquorxjIq isMGrsquo nirMdr ikRSn isnhw pMjwbI XUnIvristI pitAwlw[
2 lsquomhwrwjw rxjIq isMGrsquo sIqw rwm kohlI Awqmwrwm AYNf sMnj pbilSrz AYNf bu`k
sYlrz [
3 lsquois`K ihstrIrsquo 1469-1988 KuSvMq isMG nvXu`g pbilSrz nvI id`lI [
4 lsquois`K ieiqhwsrsquo Bwg dUjw (1839-2004) KuSvMq isMG Anuvwdk fw gurdrSn isMG
AOlK lwhor bu`k Swp luiDAwxw[
5 lsquois`K ieiqhwsrsquo (1526-1849) ibSn dws mlhoqrw bRdrz pbilSrz id`lI [
6 lsquopMjwb dIAW lihrWrsquo (1850-1910) SmSyr isMG lsquoASokrsquo pRkwSk kivrwj nrwiex isMG
v`lB inAwmq purI [
7 lsquopMjwb dw ivrswrsquo ipRQIpwl isMG kpUr inau bu`k kMpnI jlMDr[
8 lsquois`K ieiqhwsrsquo kinMGm lwhor bu`k Swp luiDAwxw [
9 lsquopMjwb dw ieiqhwsrsquo (1791-1966) iSv gjrwnI mdn pblISrz pitAwlw [
84Bachelor of Business Administration (Semester ndash VI)
BBA-603 INCOME TAXTime 3 Hours Marks 50Note The question paper covering the entire course shall be divided into three sectionsSection A It will have question No1 consisting of 12 very short answer questions from the
entire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 67 8 and 9 will be set by theexaminer from Part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash ABasic concepts Income Agricultural Income Person Assessee Assessment Year PreviousYear Gross Total Income Total Income Residential Status Tax Incidence and ResidentialStatus Exempted income under section 10(1) 10(2) 10(2A) 10(5) 10(7) 10(10) 10(10A)10(10AA) 10(10B) 10(10D) 10(11) 10(12) 10(13) 10(13A) 10(14) 10(16) 10(32) 10(34)10(35) 10(36) 10(37) 10(38)Computation of income under different heads Salaries Income from house property Profits andgains of business or profession Sections to be covered are Sec-28 29 30 31 32 35 36 3740(a) 40(b) 40A 43B 44AA 44AB 44AD and 44AE
Part-BCapital Gains Basis of Charge Meaning of capital assets Classification of capital assets andtheir tax implication Meaning of Transfer Elementary Knowledge of Transactions not to beTreated as Transaction of Transfer Computation of Capital Gains( Depreciable and Non-Depreciable Assets) Special cases to be covered - Conversion of Capital assets into stock inTrade Compulsory acquisition of assets Self generated assets Transfer of bonus sharesExemptions to be covered Sec 54 54B 54EC 54F 54HComputation of tax liability under section 111A and 112Capital gain provisions related to Individual and Firm need to be coveredIncome from other sources [excluding Sec-2(22)] Computation of Total Income and TaxLiability of an individualClubbing of income and Aggregation of income and set-off and carry forward of losses(excluding Sec-94(7) and 94(8)Deductions from Gross Total Income Section 80A 80AB 80AC 80C 80CCC 80CCD80CCG 80D 80DD 80DDB 80E 80G 80GG 80GGA 80GGC 80TTA and 80UComputation of total income and tax liability of individuals and firms
Suggested Readings1 Ahuja Girish and Ravi Gupta ldquoSystematic Approach to Income Taxrdquo Bharat Law
House Delhi2 Singhania Vinod K and Kapil Singhania ldquoTDS Computation and E- filing of TDS
Returnsrdquo Taxmann Publications Pvt Ltd New Delhi3 Singhania Vinod K ldquoTax Computation and E-filing of Income Tax Returnsrdquo Taxmann
Publications Pvt Ltd New Delhi
85Bachelor of Business Administration (Semester ndash VI)
BBA- 604 FUNDAMENTALS OF CAPITAL MARKET
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sectionsSection A It will have question No1 consisting of 12 very short answer questions from the
entire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 67 8 and 9 will be set by theexaminer from Part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IIntroduction-evolution structure functions objectives and importance of capital market inIndiaComponents of capital market- introduction to New issue market stock market financialinstitutionsInstruments in capital market-Shares (Equity and Preference) Warrants Bonds and its typesGDRs ADRs ETFs Mutual Funds Derivatives (forwards futures and options)Participants in Capital MarketDifference between Capital Market and Money Market
Part ndash IIStock Exchanges-Stock Exchanges in India Organisation Management Membership rules ofstock exchange operators at stock exchanges SEBI guidelines on Stock Exchange weaknessesof stock exchange in IndiaListing of securities-requirement for listing objectives of listing advantages of listingSecurity Market Indices-Uses of Security Market Indices Types of Indices DifferentiatingFactors in constructing Market Indices
Suggested Readings1 VA Avadhani ldquoSecurity Analysis and Portfolio ManagementrdquoHimalaya Publishers New
Delhi2 Brown Reilly ldquoInvestment Analysis and Portfolio Managementrdquo Thomson Publishers3 SinghPreeti ldquoInvestment Managementrdquo Himalaya Publishers New Delhi4 NCFM Modules (wwwnseindiacom)5 wwwsebigovin wwwnseindiacom wwwcapitalmarketcom
Note The latest editions of the books should be followed
86Bachelor of Business Administration (Semester ndash VI)
BBA-605 VIVA-VOCE Max Marks 50
87Bachelor of Business Administration (Semester ndash VI)
BBA -611 Group A- SERVICES MARKETINGTime 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from Part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IEvolution and Understanding of Services Marketing Conceptual Framework ServiceDefined Nature of services Characteristics of services- Intangibility InconsistencyInseparability and inventory Classification of Services Consumer versus IndustrialServicesImportance of Services Marketing in Indian Economy amp Global ScenarioService Marketing Mix Introduction to the 7Ps ( 4 Ps + Extended 3 Ps)of Services MarketingMixServices Marketing Mix (4Ps)Product Service Mix- introduction Transition from Product Marketing from ServiceMarketing Differentiating goods from service categories of service mix Goods- Servicesmarketing continuumPrice Factors involved in pricing a service product capacity planning measures to respond tochange in demand Reshaping demand using effective pricingPlace Distribution Strategies Challenges in distribution of services Role of internet indistributionPromotion Objectives Personal Selling Advertising amp Sales Promotion
Part ndash IIExtended 3 Ps of Service Marketing MixPeople Role of service employees in service business training amp development of employeesMotivation and EmpowermentProcess Services as process or system- different process aspects and managerial challengesstrategies for managing inconsistency customer service in service marketingPhysical Evidence nature importance service scapesServices Marketing Implementation Services Marketing Triangle Servqual Model RaterPZB Gap Model
88Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Zeithaml VA Bitner Mary Jo Pandit ldquoServices Marketingrdquo Tata McGraw Hill
New Delhi
2 Lovelock Christopher Wirtz Jochen Chatterjee ldquoServices Marketing PeopleTechnology
Strategyrdquo Pearson Education New Delhi
3 Payne Adrian ldquoThe Essence of Services Marketingrdquo Prentice Hall of India New Delhi
4 Nargundhar Rajendra ldquoServices Marketingrdquo Tata McGraw Hill New Delhi
5 Goncalves Karen P ldquoServices Marketing-A Strategic Approachrdquo
Prentice Hall International New Jersey
6 Jauhari Vinnie Dutta ldquoServices- Marketing Operations Managementrdquo
Oxford University Press New Delhi
7 Srinivasan R ldquoServices Marketing- The Indian Contextrdquo Prentice Hall of India
New Delhi
Note The latest editions of the books should be followed
89Bachelor of Business Administration (Semester ndash VI)
BBA-612 Group A - E-MARKETING
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from the
entire syllabus with answer to each question up to five lines in length Students will
attempt 10 questions Each question will carry one mark the total weightage being
10 marks
Section B It will consist of essay typenumerical questions up to five pages in length
Four questions numbering 2 3 4 and 5 will be set by the examiner from Part-I of
the syllabus The candidates will be required to attempt any two questions Each
question will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question upto
five pages in length Four questions numbering 678 and 9 will be set by the
examiner from Part-II of the syllabus The candidates will be required to attempt
any two questions Each question will carry 10 marks The total weightage of the
section shall be 20 marks
Part ndash I
Introduction Concept nature and importance of e-marketing E-marketing versus traditional
marketing Issues challenges and opportunities for e-marketing Reasons for growth of e-
marketing Tools and techniques of e-marketingndashadvantages and disadvantages e-marketing
situations E-Marketing Management Segmentation targeting and positioning E-marketing
mix E-marketing and customer relationship management ndash concept and scope E-customers and
their buying process E-marketing and customer loyalty and satisfaction Communities and social
networks
90Bachelor of Business Administration (Semester ndash VI)
Part ndash II
Internet Marketing Concept and role of internet marketing Search engine
optimization ndashfunctions type of traffic keywords and steps in search engine optimization
Internet advertising ndash types and tracking ROI Online PR News and Reputation Management
Direct marketing ndashscope and growth E-mail marketing Social Media Marketing Concept and
tools Blogging ndash benefits types Video-marketing for business purpose ndash tools and techniques
Pay per click marketing Issues and challenges E-payment systems Payment gateways use of
Debit and credit cards Mobile Marketing Trends and terminologies Benefits and applications of
mobile and smart phone applications M-commerce
Suggested Readings
1 Joseph PT ldquoE-Commerce ndash An Indian Perspectiverdquo Prentice Hall of India
2 Schneider Gary P ldquoE-Commerce Strategy Technology and Implementationsrdquo
Cengage Learning India Private Limited
3 Murthy CSV ldquoE-Commerce Concepts Models Strategiesrdquo Himalaya Publishing House
4 Brahm Canzer ldquoE-Business and Commerce Strategic Thinking amp Practicerdquo
Biztantra Publishers
5 Kotler Philip ldquoMarketing Managementrdquo
Note The latest editions of the books should be followed
91Bachelor of Business Administration (Semester ndash VI)
BBA- 621 Group B- TRAINING amp DEVELOPMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash ITraining- Conceptual aspects Training and Learning Training objectives Identification oftraining needs Training Process Policies Plans designing training programmes Methods ofTraining Evaluation of Training Effectiveness and Significance of TrainingWages and Salary Administration
Part ndash IIDevelopment- Concept Difference between training and development Objectives ofdevelopment Development Process Development needs evolving development policiesPreparing development plans Designing development programmes Development MethodsCase studies Role play and Sensitivity TrainingBusiness Games Transaction Analysis Behavior Modelling and Evaluation of DevelopmentEffectiveness
Suggested Readings
1 Armstrong MA ldquoHandbook of Human Resource Management Practicerdquo Cogan PageLondon
2 Dayal I ldquoManpower Training in organizationsrdquo Prentice Hall of India New Delhi3 Craig Robert ldquoTraining and Development Handbookrdquo McGraw Hill New York4 Brahm Canzer ldquoE-Business and Commerce Strategic Thinking amp Practicerdquo
Biztantra Publishers5 Kotler Philip ldquoMarketing Managementrdquo
Note The latest editions of the books should be followed
92Bachelor of Business Administration (Semester ndash VI)
BBA- 622 GROUP B- CONTEMPORARY ISSUES IN HUMAN RESOURCEMANAGEMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IHuman Resources and the Competitive advantage ethical issues and challenges in HRM Jobstress and work family conflict Gender issues in workplacePerformance Management and Organizational Reward System-definition purpose principlesconcerns Ethical considerations scope and background Performance Management as aBusiness strategy Theoretical framework Goal setting theory Expectancy theory Designingof Performance management systems setting goals measuring performance Rewardingperformance Concept and significance Foundation of the reward system Economic Theoriesrelating to pay Psychological and Motivational theories affecting reward
Part ndash IIManaging Diversity Meaning Challenges in managing diversity Diversity in organizations
improving the management of Diversity
The nature of work Meaning of work Theories about work Organizational factors affecting
work Changing patterns of work Unemployment Attitudes to work
HRM in Electronic Era Human Resource Accounting amp Auditing The role of HRM in 21st
century and future directions of HRM
93Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Michael Armstrong lsquoA Handbook of Human Resource Management Practicesrsquo
Kogan Page London
2 Luis R Gomez ndashMejia David B Balkin and Robert L Cardy ldquoManaging Human Resourcesrdquo
PHI New Delhi
3 Tanuja Agarwal ldquoStrategic Human Resource Managementrdquo Oxford University Press
New Delhi
Note The latest editions of the books should be followed
94Bachelor of Business Administration (Semester ndash VI)
BBA-631 GROUP C- SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 6 7 8 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash I
Security Analysis- Concept of Risk and Return and their types Risk Return Trade Off Valuationof Equity Shares Preference Shares Debentures Factors affecting Share Prices Classification ofsecurity buyers methods of marketing of securities
Regulation of securities- Securities Contracts (Regulation) Amendment Rules1996
Investment Analysis- concept of Fundamental Analysis Technical Analysis Efficient MarketHypothesis Capital Asset Pricing Model Arbitrage Pricing Theory
Part ndash II
Portfolio Management- Definition Of Investment Defining Investment Objectives TheInvestment Process Investment Categories difference between Portfolio management andmutual funds
Portfolio Selection - Risk and Investor Preferences - Investment Constraints
Brief Introduction to Portfolio Management Schemes-features of PMS
SEBI Guidelines on Portfolio Management
95Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Chandra Prasanna ldquoInvestment Analysis and Portfolio Managementrdquo Tata McGraw Hill
2 Chandra Prasanna ldquoFinancial Managementrdquo Tata McGraw Hill
3 Avadhani VA ldquoSecurity Analysis and Portfolio Managementrdquo Himalaya PublishingHouse New Delhi
4 Bodie Zvi Kane AlexJ Marcus Alan Mohanty Pitabas ldquoInvestmentsrdquoTata McGraw Hill
5 Brown Reilly ldquoInvestment Analysis and Portfolio Managementrdquo Thomson Publication
Note The latest editions of the books should be followed
96Bachelor of Business Administration (Semester ndash VI)
BBA- 632 GROUP C -CONTEMPORARY ISSUES IN ACCOUNTING
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IEmergence of Contemporary Issues in Accounting ndash Influence of other disciplines onAccounting and Changing EnvironmentHuman Resource Accounting Meaning Objectives and Scope Methods of Human ResourceAccounting- Human Resource Cost Accounting ( Historical cost Approach Replacement Costapproach and Opportunity Cost approach) Human Resource Value Accounting (Lev amp SchwartzModel Flamholtz Model and Hermansonrsquos Model) Objections against Human resourceaccounting Use of Human resource Accounting in Managerial Decisions Human ResourceAccounting in IndiaPrice Level Accounting ndash introduction Methods (Current Purchasing Power Current CostAccounting Current Value Accounting Technique and Replacement Cost AccountingTechniques) Utility and Corporate PracticesCorporate Social Reporting Areas of Corporate Social Performance Approaches to CorporateSocial Accounting and Reporting Corporate Social Reporting in India
Part ndash IICorporate Reporting Concept of Disclosure in relation to Published Accounts Issues inCorporate Disclosure Corporate Disclosure Environment Conceptual framework of corporatereportingRecent Trends in the Presentation of Published AccountsEconomic Value Added EVA Disclosure in India Corporate Reporting through WebAccounting Standards in India - Significance and formulation of Accounting Standards
97Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Lal Jawahar and Lele RK ldquoContemporary Accounting Issuesrdquo Himalaya Publishers
New Delhi
2 Porwal LS ldquoAccounting Theoryrdquo Tata McGraw Hill
3 Lal Jawahar ldquoCorporate Financial Reportingrdquo Taxman Arora JS
ldquoPrice Level Accountingrdquo Deep and Deep Publishers New Delhi
4 Chander Subhash ldquoCorporate Reporting Practicesrdquo Deep and Deep Publishers
Note The latest editions of the books should be followed
98Bachelor of Business Administration (Semester ndash VI)
BBA-641 GROUP D- EXPORT IMPORT MANAGEMENT AND DOCUMENTATION
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IInternational Commercial Terms ndash Need Groups Ex-works FOB FAS CFR CIF Documentsfor starting up a new export venture aligned documentation system meaning Rationale variousdocuments EDI initiative methods of payment advance payment open Account consignmentsales and documents against acceptance (DA) documents against payment (DP) letter ofcredit pre shipment credit meaning procedure rates documents needed post shipment creditmeaning procedure types and documents needed
Part ndash IIExport Credit and Guarantee Corporation (ECGC) Export Credit Insurance Insurance PoliciesBank Guarantees and Special Schemes Role of ECGC Theories and Practice of ForeignExchange Rate Determination Floating and Fixed Exchange Rates Exchange ControlRegulations and Procedures in India FEMAMarine Insurance Types of Marine Insurance Marine Losses Procedure and DocumentsNeeded for Claim
99Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Current Foreign Trade Policy
2 Handbook of procedures Volume I amp II
3 Jain SC Export Procedures and Documents
4 Kumar A ldquoExport and Import Managementrdquo Excel Books
5 Lall G S ldquoFinance of Foreign Trade and Foreign Exchangerdquo
6 Manual on Export Documentation Nabhi publication
7 Ram P ldquoExport What Where and Howrdquo Anupam Publishers
8 Varshney RL and Bhattacharya B ldquoInternational Marketing Managementrdquo
S Chand Publishers Pvt Ltd New Delhi
Note The latest editions of the books should be followed
100Bachelor of Business Administration (Semester ndash VI)
BBA- 642 GROUP D- GLOBAL STRATEGIC MANAGEMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IConcept of strategy including global strategy An overview of formulation and implementation
of global strategy analysing the external environment especially the tools of analysis culture
and global strategy analysing company resources and capabilities personal goals of top
management corporate level strategy including vertical integration diversification strategic
alliance and acquisition
Part ndash IIEntering foreign markets business level strategies functional level strategies strategy and
Technology evaluation of strategy implementation of strategy organization structure and
Strategy management of political risk and negotiation governing the corporation around the
World
101Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Deresky H ldquoInternational Management Managing Across Borders and Cultures
Pearson Education
2 Hill C W L and Jones G R ldquoStrategic Management An Integrated Approachrdquo Biztantra
3 Hill C W L and Jain A K ldquo International Business Competing in the Global Market
Placerdquo McGraw Hill Co New Delhi
4 Hitt M A Duance R and Hoskisson R E ldquoStrategic Management Competitveness and
Globalizationrdquo Thomson South Western
5 Peng M W ldquoGlobal Strategyrdquo Thomson Publishers
6 Rugman A M Richard M H ldquoInternational Business A Strategic Management
Approachrdquo Pearson Education New Delhi
7 Taggar J H and Mc Dermot M C ldquoThe Essence of International Businessrdquo
Prentice Hall
8 Thakur M Burton G E and Srivastava BN ldquoInternational Management Concept and
Casesrdquo Tata McGraw Hill Co
Note The latest editions of the books should be followed
6Bachelor of Business Administration (Semester-I)
BBA-102 gzikph (bkiawh)wK L 3 xzN e[b nze L 50
gkm-eqw ns gkm-g[seK
ਸਕਸ਼ਨ - ਏd ozr (eftsk Gkr) (zgkH jofizdo fzx fY`b_ ns gqhsw fzx orXhnk)r[o BkBe dt BhtofNh nzfwqso(ਲਖਕ ਦਾ ਜੀਵਨ ਤ ਰਚਨਾ -ਵਸਤ)
ਸਕਸ਼ਨ - ਬੀzko dhnK gqf`X jshnK (ihtBh BzL 1 s_ 9 s`e)(zgkH fgqzH sik fzx joBkw fzx Fkw)gzikph kfjs gqekFB nzfwqso(ਿਵਸ਼ਾ-ਵਸਤਸਾਰਨਾਇਕ ਿਬਬ)
ਸਕਸ਼ਨ - ਸੀ(T) goQk ouBk (fszB ftu_ fJe)(n) goQk gVQ e gqFBK d T[`so
ਸਕਸ਼ਨ - ਡੀ(T) GkFk tzBrhnK L GkFk dk Nekbh og GkFk ns T[g-GkFk ftu
nzso gzikph T[gGkFktK d gSkD-fuzBQ(n) gzikph GkFk L fBek s ftek
nze-tzv ns gohfyne bJh jdkfJsK
1H gqFB g`so d uko Gkr jDr jo Gkr ftu_ d gqFB g[`S ikDr2H ftfdnkoEh B e[`b gzi gqFB eoB jB jo Gkr ftu_ fJe gqFB bkwh
j gzitK gqFB fe th Gkr ftu_ ehsk ik edk j3H joe gqFB d pokpo nze jB4H ggo N eoB tkbk ieo ukj sK gqFBK dh tzv n`r_ t`X s_ t`X uko
T[g-gqFBK ftu eo edk j
7Bachelor of Business Administration (Semester-I)
BBA-102 w[ZYbh gzikph(In lieu of Compulsory Punjabi)
wK L 3 xzN e[b nzeL 50gkm-eqw
eFB-J
g_sh n`yoh n`yo eqw go fpzdh tkb toD ns go ftu gDtkb toD ns wksqtK (w[Ybh ikD-gSkD)brkyo (fpzdh fN`gh n`Xe) L gSkD ns tos_
eFB-ph
gzikph Fpd-pDso L w[Ybh ikD-gSkD(kXkoB Fpd z[es Fpd fwFos Fpd wb Fpd nrso ns fgSso)
eFB-hfB`s tos_ dh gzikph Fpdktbh L pkko tgko foFs-Bks ysh ns jo XzfdnK nkfd BkbzpzXs
eFB-vh
js d `s fdBK d BK pkoQK wjhfBnK d BK o[sK d BK fJe s_ se frDsh FpdK ftu
nze-tzv ns gohfyne bJh jdkfJsK
1H gqFB gso d uko Gkr jDr jo Gkr ftu_ d gqFB g[S ikDr2H ftfdnkoEh B e[b gzi gqFB eoB jB jo Gkr ftu_ fJe gqFB bkwh j
gzitK gqFB fe th Gkr ftu_ ehsk ik edk j3H joe gqFB d pokpo nze jB4H ggo `N eoB tkbk ieo ukj sK gqFBK dh tzv nr_ t`X s_ tX uko T[g-gqFBK
ftu eo edk j
8Bachelor of Business Administration (Semester-I)
Punjab History amp Culture (From Earliest Times to C 320)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section A1 Physical features of the Punjab and its impact on history2 Sources of the ancient history of Punjab
Section B3 Harappan Civilization Town planning social economic and religious life of the Indus
Valley People4 The Indo-Aryans Original home and settlements in Punjab
Section C5 Social Religious and Economic life during Rig Vedic Age6 Social Religious and Economic life during Later Vedic Age
Section D7 Teachings and impact of Buddhism8 Jainism in the Punjab
Suggested Readings
1 L M Joshi (ed) History and Culture of the Punjab Art-I Patiala 1989 (3rd edition)2 LM Joshi and Fauja Singh (ed) History of Punjab VolI Patiala 19773 Budha Parkash Glimpses of Ancient Punjab Patiala 19834 BN Sharma Life in Northern India Delhi 19665 Chopra PN Puri BN amp Das MN(1974) A Social Cultural amp Economic History
of India Vol I New Delhi Macmillan India
9Bachelor of Business Administration (Semester-I)
BBA-103 BASIC ACCOUNTING
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION AIntroduction Financial Accounting-Definition and Scope Objectives of FinancialAccounting Accounting vs Book Keeping Terms used in accounting Users of AccountingInformation and Limitations of Financial AccountingConceptual Frame work Accounting Concepts Principles and Conventions Accounting
Standards-Concept Objectives Benefits Brief review of Accounting Standards in IndiaAccounting Policies Accounting as a measurement disciplineRecording of TransactionsAccounting ProcessCycle Journal
SECTION BSubsidiary Books Ledger Cash Book Trial Balance Bank Reconciliation StatementDepreciation Meaning need amp importance of depreciation methods of chargingdepreciation (WDV amp SLM)
SECTION CFinal Accounts Meaning of Financial Statements Usefullness of Financial StatementsElements of Financial Statements Preparation of Trading and Profit amp Loss Account andBalance Sheet without AdjustmentsFinal Accounts with Adjustments Treatment of Some Items which may be Direct ItemsIndirect Items Incomes and Expenses Treatment of Items of Adjustment Appearing Outsidethe Trial Balance Treatment of Items of Adjustment Appearing Inside the Trial Balance
SECTION DIntroduction to Company Final Accounts Important provisions of Companies Act 2013in respect of preparation of final accounts of a company Understanding the Annual Reportof a CompanyComputerised Accounting Computers and its application in accounting Accountingsoftware package (Tally)
10Bachelor of Business Administration (Semester-I)
Suggested Readings
1 Gupta Ambrish ldquoFinancial Accounting for Management An Analytical PerspectiverdquoPearson Education New Delhi
2 Khatri Dhanesh ldquoFinancial Accountingrdquo Tata McGraw-Hill New Delhi
3 Horngren Charles T Sundem Gart l Elliot John A Philbrick Donna RldquoIntroduction to Financial Accountingrdquo Prentice Hallcedil New Delhi
4 Ramachandran N and Kakani RamldquoFinancial Accounting for ManagementrdquoTata McGraw-Hill New Delhi
5 Shukla MC Grewal TS and Gupta SC ldquoAdvance Accountsrdquo Sultan Chand ampSons New Delhi
Note The latest editions of the books should be followed
11Bachelor of Business Administration (Semester-I)
BBA-104 BUSINESS ORGANISATION amp SYSTEMS
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction to Business and Commerce Meaning and definition of business Objectives ofbusiness Essentials of a successful business Scope of business Business as an economicsystemTrade and aids to trade- Meaning scope functions and evolution of commerce amp industryIndustrial Revolution-its effects Industrialization in India
Section BForms of Business Organization Sole-proprietorship Partnership Joint stock CompanyCooperative Society Public Utilities Selection of a suitable form of organization Classificationbased on Business UnitSetting up a New Enterprise Promotion of a business Business size and location decisionsvarious factors to be considered for starting a new unit Problems in starting a new business
Section CBusiness and Society Changing Concepts and Objectives of Business Business ethics Socialresponsibilities of business Manager and his environment external and internalDomestic amp Foreign Trade Import export trade procedure amp their organization
Section DOrganization of wholesale amp retail trade - Recent trends in wholesale amp retailing Malls andSuper Markets ndash their effect on economyStock Exchange Definition and Meaning Importance FunctionsDealers
12Bachelor of Business Administration (Semester-I)
Suggested Readings1 Kaul Vijay Kumar ldquoBusiness Organization and Management Text and Casesrdquo Pearson
Education New Delhi
2 Singla RK ldquoBusiness Organization and Managementrdquo VK (India) Enterprises New
Delhi
3 Daft Richard L Daft J Murphy H amp Willmott ldquoOrganization Theory and Designrdquo
Cengage Learning EMEA New Delhi
4 Fernando AC ldquoBusiness Environmentrdquo Pearson Education New Delhi
5 Archie B Carroll Ann K Buchholtz ldquoBusiness amp Society Ethics Sustainability and
Stakeholder Managementrdquo Cengage Learning New Delhi
Note The latest editions of the books should be followed
13Bachelor of Business Administration (Semester-I)
BBA-105 MANAGERIAL ECONOMICS- I
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION ATheory of Demand Meaning of demand and its types Law of demand Price elasticity of demand
and its measurement
Consumerrsquos Behaviour Utility approach Brief outline of law of diminishing marginal utility and
law of equi-marginal utility
SECTION BIndifference Curve Approach Consumer equilibrium Income Price and Substitution effect
Revealed Preference Approach
Theory of Supply Concept and law of supply factors affecting supply
SECTION CTheory of Production Law of variable proportion total average and marginal physical product
Law of Returns to scale Economies and diseconomies of scale
Theory of Cost Short and Long period costs Concept of total cost Marginal and Average cost
Theory of cost in short-run and long-run Concept of revenue Total Revenue Average Revenue
Relationship between Average and Marginal Revenue and Price elasticity of demand
SECTION DPricing Under Various Market Conditions Perfect Competition - Equilibrium of Firm and
Industry under Perfect Competition Monopoly - Price determination under Monopoly Monopolistic
Competition - Price and Output determination under Monopolistic Competition
14Bachelor of Business Administration (Semester-I)
Suggested Readings
1 Koutosoyiannis A ldquoModern Micro Economicsrdquo Palgrave Macmillan
2 Dwivedi DNldquoMicroeconomics Theory and Applicationsrdquo Pearson Education New
Delhi
3 Gravelle H and Rees R ldquoMicroeconomicsrdquo Pearson Education New Delhi
4 Ahuja HL ldquoAdvanced Economic theory Microeconomic Analysisrdquo
S Chand amp Company Ltd New Delhi
5 Mithani DM ldquoManagerial Economicsrdquo Himalaya Publishing House New Delhi
Note The latest editions of the books should be followed
15Bachelor of Business Administration (Semester-I)
BBA-106 COMPUTER APPLICATIONS FOR BUSINES- I
Time 3 Hours Total Marks 50Theory 35
Practical 15Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION AComputer Fundamentals Definition of computer Components of a computer systemBrief history of evolution of computers and generation of computersInternal and External Memory Storage RAM ROM PROM EPROM Commonly used
InputoutputMemory storage devices Punched Card VDU CRT Differencebetween Hardware amp Software Types of software system Software amp Applicationsoftware Interpreter
SECTION BOperating System Definition Types of operating on the Basis of processing Introduction tovarious types of operating system such as windows amp DOS Overview and Anatomy ofwindows Working with files and folder in windowsBasic Commands of Internal amp External commands in DOS
SECTION CMS-Word Overview Creating Saving Opening Importing Exporting amp Inserting filesFormatting pages paragraphs and sections Indents and outdates Creating lists and numberingHeading Styles Fonts and size editing positioning amp viewing text Finding amp replacing textinserting page breaks page numbers book marks symbols amp dates Using tabs and tablesHeader Footer amp Printings
SECTION DMS-Excel Worksheet overview Entering information Worksheet Opening and savingworkbook Formatting number and texts Protecting cells Producing Charges and printingoperations graphsMS-Power Point Presentation Basics Menus amp Toolbars Opening amp Saving amp existingpresentation creating amp Saving a presentation using auto content wizard Design TemplateBlank Presentation The slides sorter view Insert slides from another presentation Insertingpictures and graphics Slide show printing slides
16Bachelor of Business Administration (Semester-I)
Suggested Readings
1 Peter Norton ldquoIntroduction to Computersrdquo McGraw-Hil New Delhi
2 Sanjay Sexana ldquoA First Course in Computersrdquo Vikas Publishing House New Delhi
3 Rajaraman V ldquoFundamental of Computersrdquo Prentice Hal India New Delhi
4 Srivastava SS ldquoMS-Oficerdquo Firewal Media New Delhi
5 Alexis Loeon and Matheus Leon ldquoIntroduction to Computers with MS-Ofice 200rdquo TataMcGraw-Hil New Delhi
Note The latest editons of the boks should be folowed
17Bachelor of Business Administration (Semester-I)
BBA-107 BUSINESS COMMUNICATION
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ABusiness Communication ndash Meaning amp Importance Communication purpose processelements barriers to communication and conditions for successful communication Forms ofCommunication basic models of communication 7Cs of effective business communicationOrganizational Communication Importance of Communication in Management Formal andInformal Communication Internal and external communication
Section BPresentation Skills Presentation on any chosen topic Oral presentations Principles of oralpresentations factors affecting presentationsBusiness Etiquette Understanding etiquette Cross-cultural etiquette Business manners
Business to business etiquette
Section CInternal Correspondence Memos Circulars Notices Office ordersCorrespondence with banks-Regarding overdrafts cash credits loans Drafting of salesletters circulars preparation of sales reportsCustomersrsquo correspondence - Complaints Regarding dues follow up letters
Section DSecretarial Correspondence -Correspondence with shareholders debenture holders regardingdividend interest transfer-transmission Communicating with statutory authorities and bodieslike Stock exchange RBI SEBIPreparation of resume Job application Drafting of interview letters call letters finalappointment orders
18Bachelor of Business Administration (Semester-I)
Suggested Readings
1 Taylor S and Chandra V ldquoCommunication for Business A Practical Approachrdquo Fourth
Edition 2011 Pearson Education
2 Bovee C and Thill J ldquoBusiness Communication Todayrdquo 2011 Prentice Hall
3 Sethi A and Adhikari B ldquoBusiness Communicationrdquo 2009 McGraw Hill Education
4 Kaul A ldquoBusiness Communicationrdquo 2004 Prentice Hall of India New Delhi
5 Dulek R and Fielden J ldquoPrinciples of Business Communicationrdquo 1990 Macmillan
Publishing Co New York
6 Rodriques MV (2003) ldquoEffective Business Communicationrdquo 13th Edition
7 Doshi SR (2008) ldquoBusiness Communication amp ManagementndashMethods amp Techniquesrdquo
8 Herata A Murphy Charles E Peck (1981) 3rd Edition ldquoEffective Business
Communicationrdquo Tata McGraw Hill Publishing Co Ltd
Note The latest Editions of the books should be followed
19Bachelor of Business Administration (Semester-I)
Drug Abuse Problem Management and Prevention
PROBLEM OF DRUG ABUSETime 3 Hours Max Marks 50
Instructions for the Paper Setters-
Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION ndash AMeaning of Drug AbuseMeaning Nature and Extent of Drug Abuse in India and Punjab
SECTION ndash BConsequences of Drug Abuse for
Individual Education Employment IncomeFamily ViolenceSociety CrimeNation Law and Order problem
SECTION ndash CManagement of Drug AbuseMedical Management Medication for treatment and to reduce withdrawal effects
SECTION ndash DPsychiatric Management Counselling Behavioural and Cognitive therapySocial Management Family Group therapy and Environmental Intervention
References
1 Ahuja Ram (2003) Social Problems in India Rawat Publication Jaipur2 Extent Pattern and Trend of Drug Use in India Ministry of Social Justice and
Empowerment Government of India 20043 Inciardi JA 1981 The Drug Crime Connection Beverly Hills Sage Publications4 Kapoor T (1985) Drug epidemic among Indian Youth New Delhi Mittal Pub5 Kessel Neil and Henry Walton 1982 Alcohalism Harmond Worth Penguin Books6 Modi Ishwar and Modi Shalini (1997) Drugs Addiction and Prevention Jaipur Rawat
Publication7 National Household Survey of Alcohol and Drug abuse (2003) New Delhi Clinical
Epidemiological Unit All India Institute of Medical Sciences 2004
20Bachelor of Business Administration (Semester-I)
8 Ross Coomber and Others 2013 Key Concept in Drugs and Society New Delhi SagePublications
9 Sain Bhim 1991 Drug Addiction Alcoholism Smoking obscenity New Delhi MittalPublications
10 Sandhu Ranvinder Singh 2009 Drug Addiction in Punjab A Sociological Study AmritsarGuru Nanak Dev University
11 Singh Chandra Paul 2000 Alcohol and Dependence among Industrial Workers DelhiShipra
12 Sussman S and Ames SL (2008) Drug Abuse Concepts Prevention and CessationCambridge University Press
13 Verma PS 2017 ldquoPunjabrsquos Drug Problem Contours and Charactersticsrdquo Economic andPolitical Weekly Vol LII No 3 PP 40-43
14 World Drug Report 2016 United Nations office of Drug and Crime15 World Drug Report 2017 United Nations office of Drug and Crime
21Bachelor of Business Administration (Semester ndash II)
BBA-201 ENGLISH (COMPULSORY)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-
Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four
Sections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates are
required to attempt five questions selecting at least one question from each Section The fifth
question may be attempted from any Section
Texts Prescribed1 Tales of Life (Guru Nanak Dev University Amritsar) Stories at Sr No 7 9 10 11 122 Prose for Young Learners (Guru Nanak Dev University Amritsar) Essays at
Sr No 7 8 9 10 113 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP (Units 49-97)
The syllabus is divided in four sections as mentioned below
SECTIONndashA
English Grammar in Use 4th Edition by Raymond Murphy CUP (Units 49-81)
SECTIONndashB
Personal letter Writing and English Grammar in Use (Units 82-97)
SECTIONndashC
Tales of Life (Guru Nanak Dev University Amritsar) 7 9 10 11 12
SECTIONndashD
Prose for Young Learners (Fourth Edition) by Raymond Murphy CUP 7 8 9 10 and 11
22Bachelor of Business Administration (Semester ndash II)
BBA-202 gzikph (bkiawh)
wKL 3 xzN e[b nzeL 50
gkm-eqw ns gkm-g[seK
ਸਕਸ਼ਨ - ਏd ozr (ejkDh Gkr) (zgkH jofizdo fzx fY`b_ ns gqhsw fzx orXhnk)r[o BkBe dt BhtofNh nzfwqso( ਿਵਸ਼ਾ-ਵਸਤਸਾਰਲਖਕ ਦਾ ਜੀਵਨ ਤ ਰਚਨਾ)
ਸਕਸ਼ਨ - ਬੀzko dhnK gqf`X jshnK (ihtBh BzL 10 s_ 18 s`e)(zgkH fgqzH sik fzx joBkw fzx Fkw)gzikph kfjs gqekFB nzfwqso(ਿਵਸ਼ਾਸਾਰਨਾਇਕ ਿਬਬ)
ਸਕਸ਼ਨ - ਸੀ(T) Fpd-pDso ns Fpd-ouBk L gfoGkFk w[Yb zebg(n) Fpd FqDhnK
ਸਕਸ਼ਨ - ਡੀ(T) dsoh fu`mh g`so(n) w[jkto ns nykD
nze-tzv ns gohfyne bJh jdkfJsK
1H gqFB g`so d uko Gkr jDr jo Gkr ftu_ d gqFB g[`S ikDr2H ftfdnkoEh B e[`b gzi gqFB eoB jB jo Gkr ftu_ fJe gqFB bkwh
j gzitK gqFB fe th Gkr ftu_ ehsk ik edk j3H joe gqFB d pokpo nze jB4H ggo N eoB tkbk ieo ukj sK gqFBK dh tzv n`r_ t`X s_ t`X uko
T[g-gqFBK ftu eo edk j
23Bachelor of Business Administration (Semester ndash II)
BBA-202 w[ZYbh gzikph(In lieu of Compulsory Punjabi)
smW 3 GMty kul AMk 50gkm-eqw
eFB-J
Fpd FqDhnK L gSkD ns tos_(BKt gVBKt fefonk ftFFD fefonk ftFFD pzXe ie ns ftfwe)
eFB-ph
gzikph tke pDso L w[Ybh ikD-gSkD(T) kXkoB tke z[es tke ns fwFos tke (gSkD ns tos_)(n) fpnkBhnk tke gqFBtkue tke ns j[ewh tke (gSkD ns tos_)
eFB-h
goQk ouBkzyg ouBk
eFB-vh
fu`mh g`so (xob ns dsoh)nykD ns w[jkto
nze-tzv ns gohfyne bJh jdkfJsK
1H gqFB gso d uko Gkr jDr jo Gkr ftu_ d gqFB g[S ikDr2H ftfdnkoEh B e[b gzi gqFB eoB jB jo Gkr ftu_ fJe gqFB bkwh j
gzitK gqFB fe th Gkr ftu_ ehsk ik edk j3H joe gqFB d pokpo nze jB4H ggo `N eoB tkbk ieo ukj sK gqFBK dh tzv nr_ t`X s_ tX uko T[g-gqFBK
ftu eo edk j
24Bachelor of Business Administration (Semester ndash II)
Punjab History amp Culture (C 320 to 1000 B C)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section A1 Alexanderrsquos Invasion and its Impact2 Punjab under Chandragupta Maurya and Ashoka
Section B3 The Kushans and their Contribution to the Punjab4 The Panjab under the Gupta Empire
Section C5 The Punjab under the Vardhana Emperors6 Socio-cultural History of Punjab from 7th to 1000 AD
Section D7 Development of languages and Education with Special reference to Taxila8 Development of Art amp Architecture
Suggested Readings1 L M Joshi (ed) History and Culture of the Punjab Art-I Punjabi University Patiala
1989 (3rd edition)2 LM Joshi and Fauja Singh (ed) History of Punjab VolI Punjabi University Patiala
19773 Budha Parkash Glimpses of Ancient Punjab Patiala 19834 BN Sharma Life in Northern India Delhi 1966
25Bachelor of Business Administration (Semester ndash II)
BBA-203 BUSINESS LAWSTime 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION ALaw of Contract (1872) Nature of contract Classification Offer and acceptance Capacity ofparties to contract Free consent Consideration
SECTION BLaw of Contract Legality of object Agreement declared void Performance of contractDischarge of contract Remedies for contract of contractSales of Goods Act (1930) Formation of contracts of sale Goods and their classificationprice conditions and warranties
SECTION CSales of Goods Act Transfer of property in goods Performance of the contact of salesUnpaid seller and his rights sale by auction Hire purchase agreementThe Consumer Protection Act (1886) Definition of consumer Features Grievance regressedmachinery
SECTION DNegotiable Instruments Act (1881) Definition of negotiable instruments FeaturesPromissory note Bill of Exchange Cheque Holder and holder in the due courseCrossing of a cheque types of crossing Negotiation Dishonour and discharge of negotiableinstrument
Suggested Readings1 Singh Avtar ldquoThe Principles of Mercantile Lawrdquo Eastern Book Company Lucknow2 Kapoor ND ldquoBusiness Lawrdquo Sultan Chand amp Sons New Delhi3 Tulsian PC ldquoBusiness Lawrdquo Tata McGraw Hill New Delhi4 Usa Tbp Usa ldquoIndian Business Lawrdquo International Business Publications USA
Note The latest editions of the books should be followed
26Bachelor of Business Administration (Semester ndash II)
BBA-204 PRINCIPLES OF MANAGEMENTTime 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Objective To provide a basis of understanding to the students with reference to working ofbusiness organization through the process of management
SECTION AManagement Meaning and definition nature purpose scope importance and functionsManagement as art science and profession Management as a social system Concept ofmanagement administration and organization Principles of management ScientificManagementEvolution of Management Thought Contribution of FW Taylor Henri Fayol Elton MayoChester Barnard amp Peter Drucker to the management thought Various approaches tomanagement (ie Schools of Management Thought) Indian management thoughtManagement Techniques Management by Objective Meaning Process Benefits AndWeaknesses
SECTION BPlanning Meaning Significance Types of plans Nature Elements Objectives PoliciesRules Procedure Strategy Decision MakingOrganizing Meaning Nature and Purpose of organization Theories of organization principlesof organization Forms of organization Line Functional and Line and Staff Formal andinformal organization Delegation Span of Management Factors determining effective span
SECTION CDepartmentation Definition Departmentation by function Territory ProductserviceCustomer group and matrix organization Decentralisation and DepartmentationAuthority Definition types responsibility and accountability delegation definition steps indelegation obstacles to delegation and their elimination decentralization vs centralizationdeterminants of effective decentralization
SECTION DStaffing Meaning nature and functions of HRM Manpower management factors affectingstaffing Recruitment Selection Training and Development Performance appraisal need andprocessDirecting Motivation Meaning Nature Importance Types Theories of MotivationMc Gregorrsquos Maslow and Herzberg Leadership Meaning Nature Styles Managerial gridLikert system Theories Trait Behavioural Situational and FollowersCoordination Principles and Techniques Difference between coordination and cooperationControlling Meaning nature importance scope principles prerequisites steps limitationsand techniques
27Bachelor of Business Administration (Semester ndash II)
Suggested Readings
1 Robbins SP amp Coulter MK ldquoManagementrdquo Pearson Education Inc New Delhi
2 Gupta Meenakshi ldquoPrinciples of Managementrdquo PHI Learning Pvt Ltd New Delhi
3 Koontz H Weihrich H amp Aryasri AR ldquoEssentials of Managementrdquo
Tata McGraw-Hill New Delhi
4 Aswathapa K ldquoEssential of Business Administrationrdquo Himalaya Publishing HouseMumbai
Note The latest editions of the books should be followed
28Bachelor of Business Administration (Semester ndash II)
BBA-205 MANAGERIAL ECONOMICS-IITime 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Objective To provide a basis of understanding macroeconomics concepts
SECTION AMacroeconomics Meaning nature and scope Basic concepts Stock and flow variables staticcomparative static and dynamic analysisNational Income Concept and Importance of National Income Gross and Net NationalProduct Gross and Net Domestic Product Personal Income and Disposable IncomeMeasurement of National Income Income Output and Expenditure Method Problems inMeasurement of National Income
SECTION BConsumption Function Meaning and Nature Deterimants and Measures to raise Propensity toConsume Keynes Psychological Law of Consumption- Meaning Properties and Implications
SECTION CInvestment Classical Theory of Investmaent Keynesian Theory of Investment AcceleratorTheory of InvestmentKeynesian Economics Theory of Money Saving and Investment FunctionMultiplier Static and Dynamic Analysis Balanced Budget Multiplier EmploymentMultiplier
SECTION DBusiness Cycle Keynesrsquos Theory of Trade Cycle Kaldorrsquos Theory of Trade Cycle HicksrsquoTheory of Trade Cycle Samuelsonrsquos Theory of Trade CycleInflation Meaning Types Theories Causes effects and Context
29Bachelor of Business Administration (Semester ndash II)
Suggested Readings
1 Ackley G ldquoMacroeconomics Theory and Policyrdquo Macmillan New York
2 Shapiro E ldquoMacroeconomic Analysisrdquo Galgotia Publication New Delhi
3 Gppdwin Neva J A Nelson amp J Harris ldquoMacroeconomics in Contextrdquo PHI Learining Pvt
Ltd New Delhi
4 Dornbusch R S Ficher amp R Startz ldquoMacro Economicsrdquo Tata McGraw Hill Publishing
Company Ltd New Delhi
5 Agarwal Vanita ldquoMacroeconomics Theory and Policyrdquo Pearson Education New Delhi
Note The latest editions of the books should be followed
30Bachelor of Business Administration (Semester ndash II)
BBA-206 COMPUTER BASED ACCOUNTING SYSTEMTime 3 Hour M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION AComputerized Accounting - Meaning need Concepts of Accounting groups Hierarchy ofaccounts Codification in accountingAccounting package - Setting up an accounting entity Creation of groups and accountsDesigning and creating vouchers Data Entry operations using the vouchers Processing forreports to prepare ledger accounts trial balance and balance sheet
SECTION BDatabase Design for Accounting
Identifying and appreciating the data content in accounting transactions overview of databaseconcepts ER model creating and implementing RDM for Financial Accounting SQL toretrieve data and generate accounting information
SECTION C
Documenting transactions using vouchers System of vouchers and database design foraccounting Storing and maintain transaction dataTallyFinancial Accounting Packages Preparation and online finalization of accounts on Tally ERP90 Introduction of Tally ERP 90 Phases of Implementation Aides for implementationAccounts Management (Using Tally ERP 90 Software Package)
SECTION DAccounts Masters Accounts Transaction Accounts Reports Preparation and Compilation ofcomplete balance sheet of any IndustriesOrganization Firms(The mentioned versions of Tally must be replaced with latest available version)
Suggested Readings1 Hall JA ldquoAccounting Information Systemrdquo South Western College Publishing2 Gelinas Ultric J and Steve G Suffon ldquoAccounting Information System South Western
Thomson Learning3 ldquoTally- ERP 9 Simple Steps of Learningrdquo Kogent LearningNote The latest editions of the books should be followed
31Bachelor of Business Administration (Semester ndash II)
BBA- 207 FUNDAMENTALS OF BANKINGTime 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION ACommercial BanksmdashIntroduction evolution nature functions importance and servicesprovided by commercial banks
Types of Banks-Commercial Bank Regional Rural Banks Foreign Banks Cooperative BanksPublic bank and Private bank difference between public and private banks
SECTION BCentral Bankmdashmeaning and functions Techniques of credit control mechanism of CreditCreation
Practical Aspect of Banking- Negotiable Instrumentsmdash Cheques bills of exchange andpromissory notes endorsements difference between cheques and bills of exchange
SECTION CCustomerrsquos Pass Book-Entries in Pass Book Effects of errors favourable to the Banker andCustomer
Clearing House System
SECTION DSystems of Banking- Group and Chain Banking Unit and Branch Banking Investment Bankingand Mixed Banking
32Bachelor of Business Administration (Semester ndash II)
Suggested Readings
1 Sundharam Varsheney ldquoBanking Theory Law amp Practicerdquo Sultan Chand amp Co
2 Shekhar KC Shekhar Lekshmy ldquoBanking Theory and Practicerdquo Vikas PublishingHouse
3 Sethi Jyotsana Bhatia Nishwan ldquoElements of Banking and Insurancerdquo PHI LearningPrivate Limited New Delhi
4 wwwrbiorg
Note The latest editions of the books should be followed
33Bachelor of Business Administration (Semester ndash II)
Drug Abuse Problem Management and Prevention
DRUG ABUSE MANAGEMENT AND PREVENTIONTime 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION ndash APrevention of Drug abuseRole of family Parent child relationship Family support Supervision Shaping values ActiveScrutiny
SECTION ndash BSchool Counselling Teacher as role-model Parent-teacher-Health Professional CoordinationRandom testing on students
SECTION ndash CControlling Drug AbuseMedia Restraint on advertisements of drugs advertisements on bad effects of drugs Publicityand media Campaigns against drug abuse Educational and awareness program
SECTION ndash DLegislation NDPs act Statutory warnings Policing of Borders Checking SupplySmuggling ofDrugs Strict enforcement of laws Time bound trials
References
1 Ahuja Ram (2003) Social Problems in India Rawat Publication Jaipur
2 Extent Pattern and Trend of Drug Use in India Ministry of Social Justice and
Empowerment Government of India 2004
3 Inciardi JA 1981 The Drug Crime Connection Beverly Hills Sage Publications
4 Kapoor T (1985) Drug epidemic among Indian Youth New Delhi Mittal Pub
5 Kessel Neil and Henry Walton 1982 Alcohalism Harmond Worth Penguin Books
6 Modi Ishwar and Modi Shalini (1997) Drugs Addiction and Prevention Jaipur Rawat
Publication
7 National Household Survey of Alcohol and Drug abuse (2003) New Delhi Clinical
Epidemiological Unit All India Institute of Medical Sciences 2004
8 Ross Coomber and Others 2013 Key Concept in Drugs and Society New Delhi Sage
Publications
34Bachelor of Business Administration (Semester ndash II)
9 Sain Bhim 1991 Drug Addiction Alcoholism Smoking obscenity New Delhi Mittal
Publications
10 Sandhu Ranvinder Singh 2009 Drug Addiction in Punjab A Sociological Study Amritsar
Guru Nanak Dev University
11 Singh Chandra Paul 2000 Alcohol and Dependence among Industrial Workers Delhi
Shipra
12 Sussman S and Ames SL (2008) Drug Abuse Concepts Prevention and Cessation
Cambridge University Press
13 Verma PS 2017 ldquoPunjabrsquos Drug Problem Contours and Charactersticsrdquo Economic and
Political Weekly Vol LII No 3 PP 40-43
14 World Drug Report 2016 United Nations office of Drug and Crime
15 World Drug Report 2017 United Nations office of Drug and Crime
35Bachelor of Business Administration Semester-III
BBA-301 ENGLISH (COMPULSORY)
Time 3 Hours Max Marks 50
Important Note The textbook Making Connections (3rd edition) is significantly different fromits 2nd edition The third edition (by Kenneth J Pakenham Jo EcEntire Jessica Williams) is to befollowed for this course
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed1 Making Connections by Kenneth J Pakenham Jo McEntire Jessica Williams 3rd Edition
CUP2 Moments in Time An Anthology of Poems GNDU Amritsar3 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP
Syllabus is divided into four sections as mentioned below
Section AEnglish Grammar in Use (Fourth Edition) by Raymond Murphy CUP Units 98-130
Section BEssay writing and English Grammar in Use Units 131-145
Section CMoments in Time Poems at Sr No 1-6
Section DMaking Connections by Kenneth J Pakenham 3rd Edn CUP Unit-I (Global Health) and Unit-II(Multicultural Societies)
36Bachelor of Business Administration Semester-III
BBA-302 gzikph (bkwh)
wK fszB xzN e[b nze L 50nze-tzv ns gohfyne bJh jdkfJsK
1H gqFB g`so d uko Gkr jDr jo Gkr ftu d gqFB g[S ikDr2H ftfdnkoEh B e[`b gzi gqFB eoB jB jo Gkr ftu_ fJe gqFB bkwh
j gzitK gqFB fe th Gkr ftu_ ehsk ik edk j3H joe gqFB d d nze jB4H ggo N eoB tkbk ieo ukj sK gqFBK dh tzv n`r_ t`X s_ t`X uko
T[g-gqFBK ftu eo edk j
gkm-eqw ns gkm-g[seK
ਸਕਸ਼ਨ - ਏnkX[fBe gzikph tkose (zgkH vkH r[opuB fzx skfbp)gzikph kfjs gqekFB nzfwqso(ਿਵਸ਼ਾ-ਵਸਤਸਾਰਕਲਾ ਪਖ)
ਸਕਸ਼ਨ - ਬੀuDt_ gzikph fJeKrh (fJeKrh zrqfj)zgkH vkH ofwzdo eo esoh nAv zBi nzfwqso
1H [jkr nkJhHhHBzdk2H BtK ukBD jouoB fzx3H nzBQ fBFkBuh niwo nby4H nowkB ifszdo pokV5H ukphnK nkswihs fzx6H fw`Nh dk pktk gkbh G[fgzdo7H `XoK etb Xkbhtkbftak ts$gkso fusoB$ozr wzu d gZy sA
ਸਕਸ਼ਨ - ਸੀ(T) zyg ouBk (gqh)(n) fd`s goQ ftu_ nF[`X Fpd iVK ~ F[`X eoBk
ਸਕਸ਼ਨ - ਡੀwb ftnkeoBe fJekJhnK L gfoGkFk ns tzBrhnK(GktzF Fpd tkezF T[g-tke ns tke)
37Bachelor of Business Administration Semester-III
BBA-302 mu~FlI pMjwbI(In lieu of Compulsory Punjabi)
pwT-kRm
smW iqMn GMty kul AMk 50AMk-vMf Aqy prIiKAk leI hdwieqW
1 pRSn p`qr dy cwr Bwg hoxgy[ hr Bwg iv`coN do pRSn pu`Cy jwxgy[2 ividAwrQI ny ku`l pMj pRSn krny hn[ hr Bwg iv`coN iek pRSn lwzmI hY[ pMjvW
pRSn iksy vI Bwg iv`coN kIqw jw skdw hY[3 hryk pRSn dy brwbr AMk hn[4 pypr sY`t krn vwlw jykr cwhy qW pRSnW dI vMf A`goN v`D qoN v`D cwr aup-pRSnW ivc
kr skdw hY[
pwT-kRm
sYkSn-eyivAwkrxk iekweIAW dI pCwx Aqy vrqoN vwkMS aupvwk Aqy vwk
sYkSn-bI
gok ouBkfu`mh g`sosYkSn-sI
nykD ns w[jkto
sYkSn-fI
pYrw ADwirq pRSnsMKyp rcnw
38Bachelor of Business Administration Semester-III
Punjab History amp Culture (From 1000 to 1605 A D)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section A1 Society and Culture of Punjab during the Turko-Afghan rule2 The Punjab under the Mughals
Section B3 Bhakti movement and its impact on Society of Punjab4 Sufism in Punjab with special reference to Baba Farid
Section-C5 Guru Nanak-Life and travels6 Teachings of Guru Nanak Concept of Sangat Pangat and dharmsal
Section-D7 Contribution of Guru Angad Dev Guru Amar Das and Guru Ram Das8 Compilation of Adi Granth and martyadom of Guru Arjun Dev
Suggested Readings
1 Chopra PN Puri BN amp Das MN(1974) A Social Cultural amp Economic Historyof India Vol II New Delhi Macmillan India
2 Grewal JS (1994) The Sikhs of the Punjab Cambridge University Press New Delhi3 Singh Fauja (1972) A History of the Sikhs Vol II I Patiala Punjabi University4 Singh Kushwant (2011) A History of the Sikhs- Vol I (1469-1839) New Delhi
Oxford University Press5 SinghKirpal (1990) History and Culture of the Punjab-Part II (Medieval Period)
Patiala Publication Bureau Punjabi University
39Bachelor of Business Administration Semester-III
BBA-303 STATISTICS FOR BUSINESS
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AMatrix Algebra Types of matrices basic operations of matrices determinant of a matrix andits properties rank and inverse of a matrix solution of simultaneous linear equations ndashCramerrsquos rule and matrix inversion method application of matrices
Section BIntroduction and Methods of Presentation of Statistical Information Collection and Presentationof Data Frequency distribution Concept of sampling and sampling DesignsMeasures of Central Tendency- Mean Median Mode Measure of dispersion Range quartiledeviation Average deviation and Standard deviation
Section CSimple Correlation and Regression Analysis Assumptions Pearsons product moment andSpearmenrsquos rank correlation method least squares technique properties of correlations andregression coefficients Time Series Analysis Trend analysis using moving average and regression analysis seasonalcyclic and regular fluctuations Index number construction of unweighted and weighted indexnumbers quantity Index
Section DElementary Probability Theory Deterministic and nonndashdeterministic experiments differenttypes of events a priori and empirical definition of probabilityConditional probability laws of addition and multiplication of probabilityproperties of binomial Poisson and normal distributions
Suggested Readings1 Chiang AC ldquoFundamental Methods of Mathematical Economicsrdquo McGraw Hill
Kogakusha2 Hopfe MM Mathematics ndash ldquoFoundations for Business Science
Research Associationrdquo3 Mizrahi A and Sullivan M ldquoMathematics for Business and Social Sciencesrdquo
John Wiley and Sons4 Raghawachari M ldquoMathematics for Management ndash An Introductionrdquo
Tata McGraw Hill New Delhi5 Webber JE ldquoMathematical Analysis Business and Economic Applicationsrdquo
Harper amp Row6 Yamuna T ldquoMathematics for Economics ndash An Elements Surveyrdquo
Prentice Hall of India PvtLtd New Delhi7 Chou Y ldquoStatistical Analysisrdquo Holt Rinehart and Winston New York8 Croxton FE Cowden DJ and Klien S ldquoApplied General Statisticsrdquo
Prentice Hall of India Pvt Ltd9 Karmel PH and Polar KM ldquoApplied Statistics for Economistsrdquo Pitman London10 Wetherill GB ldquoElementary Statistical Methodsrdquo Chapman and Hall London
Note The latest editions of the books should be followed
40Bachelor of Business Administration Semester-III
BBA-304 FUNDAMENTALS OF HUMAN RESOURCE MANAGEMENT
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AHuman Resource Management (HRM) Nature Scope Objectives and Functions of HRMEvolution of HRM Changing Trends in HRMStatus and competencies of HR managerHuman Resource Planning (HRP) Concept Need and Importance of HRP Factors affectingHRP Human Resource Planning ProcessJob Analysis Meaning and Objective Process Methods of Collecting job data Uses of Job
Analysis Problems of Job AnalysisSection B
Recruitment and Selection Meaning and Factors governing Recruitment RecruitmentSources and Techniques Meaning and Process of Selection Problems associated withRecruitment and SelectionEmployee Retention Meaning Factors Responsible for High Employee Turnover EmployeeRetention Strategies
Section CHR Training and Development Concept and Need Process of Training andDevelopment Programme - Identification of Training and Development Needs ObjectivesStrategy amp Designing of Training and Development Implementation and Methods of TrainingProgramme and Levels of Training EvaluationPerformance Appraisal Meaning Purpose Essentials of Effective Performance AppraisalSystem Various Components of Performance Appraisal Methods and Techniques ofPerformance Appraisal
Section DManaging Compensation and Employee Remuneration Concept Objectives Componentsof Employee Remuneration Factors Influencing Employee Remuneration Challenges ofRemuneration Incenive plans fringe benefits employee health and safety and employeegrievance systemJob Evaluation Meaning Process and Methods of Job Evaluation
41Bachelor of Business Administration Semester-III
Suggested Readings
1 Dessler Gary ldquoHuman Resource Managementrdquo New Delhi Pearson Education Asia
2 Durai Pravin ldquoHuman Resource Managementrdquo New Delhi Pearson
3 Noe Raymond A Hollenbeck John R Gerhart Barry Wright Patrick M ldquoHuman
Resource Management Gaining a Competitive Advantagerdquo New Delhi McGraw-Hill
4 Mathis Robert L and Jackson John H ldquoHuman Resource Managementrdquo New Delhi
Thomson Publishing
5 Gomez Mejia Balkin Cardy ldquoManaging Human Resourcesrdquo New Delhi Pearson
Education
6 Aswathappa K ldquoHuman Resource Managementrdquo Text and Cases New Delhi Tata
McGraw ndash Hill
7 Snell Scott and Bohlander George ldquoHuman Resource Managementrdquo New Delhi
Cengage Learning
Note The latest editions of the books should be followed
42Bachelor of Business Administration Semester-III
BBA-305 FUNDAMENTALS OF MARKETING MANAGEMENT
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AMarketing Concepts Philosophies and Importance Scope of Marketing the selling conceptthe Marketing concept Components of a modern marketing information system MarketingIntelligenceAnalyzing the Microenvironment Needs and Trends The Demographic EnvironmentEconomic Social-Cultural and Natural Technological Political-Legal Environment
Section BThe Buying Decision Process The Five Stage Model Levels of Marketing SegmentationBases for segmenting consumer markets Market Targeting Bases for segmenting businessmarketsProduct Life Cycle Marketing Strategies - Introduction stage and the Pioneer advantageGrowth Maturity and Declining Stage
Section CProduct Characteristics and Classifications Product levels The Customer value hierarchyProduct Classification DifferentiationPackaging Labeling Branding Understanding Pricing Setting the Price
Section DMarketing Communications-Advertising - Evolution Definition Features Importance Advertising and Publicity
Functions of advertising Advertising media advertising copy Objections against advertisingSales Promotions Direct Marketing Personnel Selling Interactive Marketing and Word ofMouth marketing and Channels of distributions
43Bachelor of Business Administration Semester-III
Suggested Readings
1 Kotler Philip Keller Kevin Koshey Abraham and Jha Mithileshwar ldquoMarketing
Management South Asian Perspectiverdquo Pearson Education New Delhi
2 Ramaswamy VS and Namakumari S ldquoMarketing Management Global Perspective
Indian Contextrdquo MacMillan
3 Kurtz David L and Boone Louis E ldquoPrinciples of Marketing Thomson South-Westernrdquo
4 Enis B M ldquoMarketing Classics A Selection of Influential Articlesrdquo New York
McGraw- Hill
5 Saxena Rajan ldquoMarketing Managementrdquo Tata McGraw-Hill New Delhi
Note The latest editions of the books should be followed
44Bachelor of Business Administration Semester-III
BBA-306 INDIAN FINANCIAL SYSTEMTime 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AFinancial System - Functions organisationstructure and an overview of Indian Financial
System
Financial Markets - Functions organisation and types of financial markets SecuritiesContract (Regulations) Rules SEBI (Securities Exchange Board of India)
Section BAn Overview of Primary and Secondary Market Money Market Organisation amp RBI (Role and
functions)
Non Banking financial companies
Section CMutual Funds - Its Introduction and guidelines schemes and products
IRDA Act of Insurance Companies
Section DAn Introduction to FIIrsquos and FDIrsquos and is importance
Financial AssetsInstruments - An Overview of Capital Market instruments
Suggested Readings-
1 Khan MY ldquoIndian Financial Systemrdquo fifth edition by Tata McGraw Hill PublishingCoLtd
2 Vasant Desai ldquoThe Indian Financial System amp Developmentrdquo Himalaya PublishingHouse
3 DrKRavichandran ldquoMerchant Banking amp Financial Servicesrdquo Himalaya PublishingHouse
4 Bhole LM ldquoIndian Financial Institutions and Marketrdquo Tata McGraw Hill Publishing CoLtd
5 Avadhani VA ldquoCapital Market Managementrdquo Himalaya Publishing House6 SEBI Guidelines Nabhi Publication
Note The latest editions of the books should be followed
45Bachelor of Business Administration Semester-III
BBA 307 MANAGEMENT ACCOUNTING
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AOrigin Concept nature and Scope of Management Accounting Need and Importance ofManagement Accounting Tools amp techniques of Management Accounting LimitationsManagement Accountant duties functions Distinction between management accountingamp Financial Accounting
Section BFinancial statement Analysis- meaning types Comparative Statements Common Size Trendanalysis Introduction of EVATools of Financial Analysis ndash Ratio Analysis (Liquidity Activity Solvency and Profitabilityratios)
Section CFund flow and Cash flow analysisResponsibility Accounting - Meaning features steps types of responsibility centers transferprice meaning methods selection of transfer pricing method
Section DManagement Reporting ndash Importance Needs Types Requirements of good report preparationincluding prewriting and form of final draft Working Capital Management - Meaningimportance need advantages and disadvantages factors affecting working capitalrequirements principles of working capital management Financing of working capitalApproaches for determining working capital mix Trends in financing working capital by banks
Suggested Readings
1 Jain PK and Khan MY ldquoManagement Accountingrdquo Tata Mc Graw Hill Publishing Co LtdNew Delhi
2 Horngren Charles Gary Sundem Stratton William ldquo Introduction to ManagementAccountingrdquo Pearson Education Publishers
3 Jawaharlal ldquoAccounting for Managementrdquo Himalaya Publishing House New Delhi
Note The latest editions of the books should be followed
46Bachelor of Business Administration Semester-IV
BBAndash401 ENGLISH (COMPULSORY)
Time 3 Hours Max Marks 50
Important Note The textbook Making Connections (3rd edition) is significantly different fromits 2nd edition The third edition (by Kenneth J Pakenham Jo EcEntire Jessica Williams) is to befollowed for this course
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed-
1 Making Connections by Kenneth J Pakenham Jo McEntire Jessica Williams 3rd EditionCUP
2 Moments in Time An Anthology of Poems GNDU Amritsar3 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP
Syllabus is divided into four sections as mentioned below
Section AEnglish Grammar in Use (Fourth Edition) by Raymond Murphy CUP Revision of Units 26-3742-48 92- 97 113-120
Section BMoments in Time Poems at Sr No 7-12
Section CMaking Connections by Kenneth J Pakenham 3rd Edn CUP Unit-III (Aspects of Language)and Unit-IV (Sustaining Planet Earth)
Section DEssay type question based on the section ldquoBeyond the readingrdquo from the text MakingConnections
47Bachelor of Business Administration Semester-IV
PUNJABI (COMPULSORY)
BBA-402 gzikph (bkwh)
wK fszB xzN e[b nze L 50
nze-tzv ns gohfyne bJh jdkfJsK
1H gqFB g`so d uko Gkr jDr jo Gkr ftu d gqFB g[S ikDr2H ftfdnkoEh B e[`b gzi gqFB eoB jB jo Gkr ftu_ fJe gqFB bkwh
j gzitK gqFB fe th Gkr ftu_ ehsk ik edk j3H joe gqFB d d nze jB4H ggo N eoB tkbk ieo ukj sK gqFBK dh tzv n`r_ t`X s_ t`X uko
T[g-gqFBK ftu eo edk j
gkm-eqw ns gkm-g[seK
ਸਕਸ਼ਨ - ਏwoh ihtB rkEk (t-ihtBh) L vkH dhtkB fzxesoh bkb n_v zB nfwqso(ਨਾਇਕ ਿਬਬਸਵ ਜੀਵਨੀ ਦ ਤਰ ਤ ਪਰਖਵਾਰਤਕ ਸ਼ਲੀ)
ਸਕਸ਼ਨ - ਬੀਫ਼ਾਸਲ (BkNe) L ifszdo pokVBkBe fzx g[sewkbk nfwqso(ਿਵਸ਼ਾਸਾਰਨਾਟਕ ਕਲਾ)
ਸਕਸ਼ਨ - ਸੀ(T) by ouBk (wkie fGnkukoe fJfsjke ns ftfdne oekoK zpzXh)(n) n]pko ~ fJFfsjko (fB`ih dsoh)
ਸਕਸ਼ਨ - ਡੀftnkeoB(T) Fpd-iVK d fBw(n) r[ow[yh fbgh dhnK ftFsktK
48Bachelor of Business Administration Semester-IV
BCG-102 muFlI pMjwbIpMjwb dw ieiqhws qy s`iBAwcwr
(In Lieu of Punjabi Compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of thefour Sections (A-D) Questions may be subdivided into parts (not exceeding four)Candidates are required to attempt five questions selecting at least one question from eachSection The fifth question may be attempted from any Section
Section-Ais`K Drm dI sQwpnw gurU nwnk dyv jI dw jIvn qy aupdyS (1469-1539)gurU nwnk dyv jI dw jIvn r`b sbMDI ivcwr gurU dw mh`qv is`iKAwvW[ sMgq-pMgq gurg`dI dI sQwpnw ies dw smwj qy pRBwv[
Section-Bis`K pMQ dw ivkws gurU AMgd dyv jI (1539-1522) gurU AMgd dyv jI dwis`K Drm dy ivkws iv`c Xogdwn gurmuKI il`pI[
Section-CgurU Amrdws qoN gurU rwmdws jI q`k (1522-1581) gurU Amrdws jI dw is`KDrm dy ivkws iv`c Xogdwn goieMdvwl swihb dI sQwpnw mMjI pRQw Aqy smwijksuDwr gurU rwmdws jI dw Xogdwn rwmdwspurw dI sQwpnw msMd pRQw[
Section-DgurU Arjn dyv jI dy smyN is`K pMQ dw ivkws (1581-1606) gurU Arjn dyvjI dw Xogdwn hirmMdr swihb dw inrmwx Awid gRMQ swihb dw sMkln gurUArjn dyv jI dI Shwdq qy iesdw mh`qv[
Suggested Readings
1 Kirpal Singh (ed) History and Culture of the Punjab Patiala Part II1990 3rd Edition
2 Fauja Singh (ed) History of the Punjab VolIII Patiala 19873 GS Chabbra The Advanced of the Punjab Vol I4 JS Grewal The Sikhs of the punjab The New Cambridge History of
India Cambridge 19915 Khushwant Singh A History of Sikhs Vol I OUP New Delhi 1990
49Bachelor of Business Administration Semester-IV
Punjab History amp Culture (From 1605 to 1849 AD)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section A1 Politicization of Sikhism under Guru Hargobind2 Martydom of Guru Teg Bahadur
Section-B3 Creation of Khalsa4 Khalsa and its impact on the Punjab
Section-C5 Rise of Banda Bahadur and his achievements6 Rise of Misls
Section-D7 Ranjit Singhrsquos rise to power Civil Military and Land Revenue Administration8 Art and Architecture Fair Festivals and Folk Music in the Punjab during the medieval
periodSuggested Readings1 Chopra PN Puri BN amp Das MN( 1974) A Social Cultural amp Economic History of
India VolII Macmillan India Limited New Delhi2 Grewal JS (1994) The Sikhs of the Punjab Cambridge University Press New Delhi3 Singh Fauja (1972) A History of the Sikhs Vol III Patiala Punjabi University4 Singh Kushwant (2011) A History of the Sikhs- Vol I (1469-1839) New Delhi
Oxford University Press5 SinghKirpal (1990) History and Culture of the Punjab-Part II (Medieval Period)
Patiala Publication Bureau Punjabi University
50Bachelor of Business Administration Semester-IV
BBA-403 FINANCIAL MANAGEMENT
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AFinance amp Financial Management Meaning and nature Financial goal-profit vs wealthmaximization Finance functions-investment Financing Liquidity and dividend decisionsTheories of capitalizationCapital Structure Theories Conceptual framework Determinants Net income approach Netoperating income approach Intermediary approach and MMapproach
Section BCost of Capital Meaning and significance of cost of capital Calculation of cost of debtPreference capital Equity capital and retained earnings Combined cost of capitalSources of finance Long term and short term
Section CCapital Budgeting Nature of investment decisions Investment evaluation criteriaon-discounted cash flow criteria Discounted cash flow criteria Risk analysis in capitalbudgeting Dividend Policies Issues in dividend decisions Forms of dividends Theories of relevance andirrelevance of dividends
Section DOperating and Financial Leverage Measurement of leverages Financial and operatingleverage combined leverageManagement of Working Capital Meaning Significance and types of working capitalApproaches of working capital
51Bachelor of Business Administration Semester-IV
Suggested Readings
1 Berk Jonathan and DeMarzo Peter ldquoFinancial Managementrdquo Person Education Dorling
Kindersley (India) Pvt Ltd
2 Bhattacharya Hrishlkas ldquoWorking Capital Management Strategies and Techniquesrdquo
Prentice Hall New Delhi
3 Brealey Richard A and Stewart C Myers ldquoCorporate Financerdquo McGraw Hill Int Ed
New York
4 Chandra Prasanna ldquoFinancial Managementrdquo Tata McGraw Hill Delhi
5 Hampton John ldquoFinancial Decision Makingrdquo Prentice Hall Delhi
6 Pandey I M ldquoFinancial Managementrdquo Vikas Publishing House Delhi
7 Van Horne JG and JM Wachowicz Jr ldquoFundamentals of Financial Managementrdquo
Prentice-Hall Delhi
8 Van Horne James G ldquoFinancial Management and Policyrdquo Prentice Hall Delhi
9 Khan MY Jain PK ldquoFinancial Managementrdquo Tata McGraw Hill New Delhi
Note The latest editions of the books should be followed
52Bachelor of Business Administration Semester-IV
BBA-404 PRODUCTION AND OPERATIONS MANAGEMENT
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction - Concept of Production amp Operations management Market Analysis
Competitive Priorities and capabilities New Product Design and development Plant location
and Plant layoutScheduling for Manufacturing Systems Production Scheduling Techniques ndash
Sequencing
Economic Batch Quantity with Joint Production Runs Gantt Charts Network Analysis
Section BProductivity Concept and Importance Factors Affecting Productivity Methods to improve
productivity Value Analysis
Work study Methods Analysis ndash Various Charts Principles of Motion Economy Work
Measurement
Section CInventory Management Concept and Classification of Inventory Relevant Costs for
Inventory Decisions- Inventory Control Models Reorder level Lead Time and Safety Stock
Section DSupply Chain Management Concept amp Components of Supply Chain Activities in Supply
Chain Management Logistics Management
Quality Issues Concept of Quality and Total Quality Management Statistical Quality Control
Just in Time Manufacturing Systems
53Bachelor of Business Administration Semester-IV
Suggested Readings
1 B Mahadevan ldquoOperations Management Theory amp Practicerdquo Pearson Education
2 Kanishka Bedi ldquoProduction amp Operations Managementrdquo Oxford Higher Education
3 LJ Krajewski amp LP Ritzman ldquoOperations Management Processes amp Value Chainsrdquo
Pearson Education
4 BS Goel ldquoProduction Operation Managementrdquo
5 Richard B Chase F Robert Jacobs Nicholas J Aquilano and Nitin K Agarwal ldquoOperations
Management ndash For Competitive Advantagerdquo The McGraw Hill Companies
Note The latest editions of the books should be followed
54Bachelor of Business Administration Semester-IV
BBA-405 BUSINESS ENVIRONMENT
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction The Concept Nature and Significance of business environment Influence ofenvironmental factors like economic political legal social technological and Internationalupon business The relationship of various environmental forces on businessThe need for environmental analysis and diagnosisDescription of environmental analysis Techniques for environmental analysis the role ofbusiness manager in analysis and diagnosis of environment
Section BThe process of environmental scanning and its importanceEnvironmental Threats and Opportunity Profile (ETOP) and SWOT analysis of some importantindustriesAspects of Economic Reforms Liberalisation Privatisation Globalisation and its Implicationsfor India
Section CEconomic Planning in India objectives Strategies and Evaluation of Xth plan and Strategy andpriorities of XIth planAnalysis of Current Annual BudgetThe Social responsibility of business social audit businessethics amp corporate governance
Section DDeficit Financing and its implications for the Indian Economy Disinvestment of PublicEnterprises Rationale Objectives and ImplicationsFiscal and Monetary Policy Changes in India Salient Features of FEMA
55Bachelor of Business Administration Semester-IV
Suggested Readings
1 Francis Cherunilam ldquoBusiness Environmentrdquo Himalaya Publishing House New Delhi
2 K Aswathappa ldquoLegal Environment of Businessrdquo Himalaya Publishing House
New Delhi
3 M Adhikary ldquoEconomic Environment for Businessrdquo Sultan Chand amp Sons New Delhi
4 Ruddar Dutt and KPM Sundharam ldquoIndian Economyrdquo S Chand and Company Ltd
New Delhi
5 PK Ghosh and GK Kapoor ldquoBusiness Policy and Environmentrdquo Sultan Chand and
Sons Delhi
6 Paul Justin ldquoBusiness Environment ndash Text and Casesrdquo Tata McGraw Hills Pvt Ltd
New Delhi
7 Govt of India Five Years Plan Documents
8 Govt of India Various Issues of Annual Economic Survey of India
Note The latest editions of the books should be followed
56Bachelor of Business Administration Semester-IV
BBA-406 OPERATIONS RESEARCH
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AOperations Research Meaning significance and scope Introduction to linear programmingformation of Linear Programming Problem Graphical method Simplex Method Two PhaseSimplex Method Duality in Linear Programming
Section BDefinition of Dual Problem general rules of converting primal into its dual TransportationProblem Assignment Problem
Section CGames Theory Two persons zero sum games pure strategies mixed strategies DominanceInventory-Types Nature and classification Economic lot size models quantity discounts
Section DCPMPERT-Basic concepts of Network Models Preparation of the Network diagram projectduration and critical path probability of Project completion
Suggested Readings1 VK Kapoor ldquoOperation Researchrdquo2 ND Vohra ldquoQuantitative Techniques in Managementrdquo3 Narinder K Sethi ldquoOperation Managementrdquo4 GordonPressman ldquoQuantitative Decision Making for Businessrdquo5 CR Kothari ldquoQuantitative Methodsrdquo6 Barry Shore ldquoQuantitative Method for Researchrdquo
Note The latest editions of the books should be followed
57Bachelor of Business Administration Semester-IV
BBA- 407 FUNDAMENTALS OF INSURANCE
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AInsurance- Concept of Insurance Need Purpose Principles of Insurance-Principle ofIndemnity Principle of Insurable Interest Principle of Subrogation Principle of Utmost GoodFaith Principle of Proximate Cause Principle of Contribution
Reforms In Indian Insurance Sector-meaning need and its Implications
Section BLegal Framework- Insurance Act 1938 LIC Act 1956 GIC Act 1972 and IRDA 1999
An overview of Insurance Industry- Types of Insurance ndashLife Insurance Marine InsuranceMotor Vehicle Insurance Health Insurance Liability Insurance
Section CUnderwriting-Meaning Purpose and Process of Underwriting
Reinsurance-Meaning Features of reinsurance difference between reinsurance and doubleinsurance Essentials of Reinsurance Programs as per IRDA
Section DDistribution Channels in Insurance- Role and Code of Conduct by IRDA for Agents DirectMarketing Bancassurance and Brokers
Insurance Specialists- Underwriters Surveyors and Loss Assessors Actuaries Third PartyAdministrators
Suggested Readings
1 Sethi Jyotsana and Bhatia Nishwan ldquoElements of Banking and Insurancerdquo2 Emmett JVaughan and Therese Vaughan ldquoFundamentals of Risk and Insurancerdquo3 Agarwal OP ldquoBanking and Insurancerdquo4 PeriasamyP VeeraselvamM ldquoRisk and Insurance Managementrdquo Tata Mc Graw Hill5 wwwirdaorg
Note The latest editions of the books should be followed
58Bachelor of Business Administration Semester-IV
BBA-408 SEMINAR Max Marks 50
59Bachelor of Business Administration Semester-IV
ESL 221 Environmental Studies (Compulsory Paper)
Time 3 Hrs Max Marks 100
Teaching Methodologies
Teaching MethodologiesThe Core Module Syllabus for Environmental Studies includes class room teaching and fieldwork The syllabus is divided into 8 Units [Unit-1 to Unit-VII] covering 45 lectures + 5 hours forfield work [Unit-VIII] The first 7 Units will cover 45 lectures which are class room based toenhance knowledge skills and attitude to environment Unit-VIII comprises of 5 hours field workto be submitted by each candidate to the Teacher in-charge for evaluation latest by 15 December2018Exam Pattern End Semester Examination- 75 marks
Project ReportField Study- 25 marks [based on submitted report]Total Marks- 100
The structure of the question paper being
Part-A Short answer pattern with inbuilt choice ndash 25 marksAttempt any five questions out of seven distributed equally from Unit-1 to Unit-VIIEach question carries 5 marks Answer to each question should not exceed 2 pages
Part-B Essay type with inbuilt choice ndash 50 marksAttempt any five questions out of eight distributed equally from Unit-1 to Unit-VII Eachquestion carries 10 marks Answer to each question should not exceed 5 pagesProject Report Internal Assessment
Part-C Field work ndash 25 marks [Field work equal to 5 lecture hours]The candidate will submit a hand written field work report showing photographs sketchesobservations perspective of any topic related to Environment or Ecosystem The exhaustive listfor project reportarea of study are given just for reference
1 Visit to a local area to document environmental assets River Forest Grassland Hill Mountain Water body Pond Lake Solid Waste Disposal Water Treatment Plant Wastewater Treatment Facility etc
2 Visit to a local polluted site ndash Urban Rural Industrial Agricultural3 Study of common plants insects birds4 Study of tree in your areas with their botanical names and soil types5 Study of birds and their nesting habits6 Study of local pond in terms of wastewater inflow and water quality7 Study of industrial units in your area Name of industry type of industry Size (Large
Medium or small scale)8 Study of common disease in the village and basic data from community health centre9 Adopt any five young plants and photograph its growth10 Analyze the Total dissolved solids of ground water samples in your area11 Study of Particulate Matter (PM25 or PM10) data from Sameer website Download from
Play store12 Perspective on any field on Environmental Studies with secondary data taken from Central
Pollution Control Board State Pollution Control Board State Science amp TechnologyCouncil etc
Unit-IThe multidisciplinary nature of environmental studiesDefinition scope and importance Need for public awareness
(2 lectures)
60Bachelor of Business Administration Semester-IV
Unit-IINatural Resources Renewable and non-renewable resourcesNatural resources and associated problems(a) Forest resources Use and over-exploitation deforestation case studies Timber extraction
mining dams and their effects on forests and tribal people(b) Water resources Use and over-utilization of surface and ground water floods drought
conflicts over water dams-benefits and problems(c) Mineral resources Use and exploitation environmental effects of extracting and using
mineral resources case studies(d) Food resources World food problems changes caused by agriculture and overgrazing
effects of modern agriculture fertilizer-pesticide problems water logging salinity casestudies
(e) Energy resources Growing energy needs renewable and non-renewable energy sources useof alternate energy sources case studies
(f) Land resources Land as a resource land degradation man induced landslides soil erosionand desertification
Role of an individual in conservation of natural resources Equitable use of resources for sustainable lifestyles
(8 Lectures)
Unit-IIIEcosystems
Concept of an ecosystem Structure and function of an ecosystem Producers consumers and decomposers Energy flow in the ecosystem Ecological succession Food chains food webs and ecological pyramids Introduction types characteristic features structure and function of the following
ecosystem Forest ecosystem Grassland ecosystem Desert ecosystem Aquaticecosystems (ponds streams lakes rivers ocean estuaries)
(6 Lectures)Unit-IV
Biodiversity and its conservation Introduction ndash Definition genetic species and ecosystem diversity Biogeographical classification of India Value of biodiversity consumptive use productive use social ethical aesthetic and
option values Biodiversity at global national and local levels India as a mega-diversity nation Hot-spots of biodiversity Threats to biodiversity habitat loss poaching of wildlife man wildlife conflicts Endangered and endemic species of India Conservation of biodiversity In-situ and Ex-situ conservation of biodiversity
(8 Lectures)Unit-V
Environmental PollutionDefinition
Causes effects and control measures of Air pollution Water pollution Soil pollutionMarine pollution Noise pollution Thermal pollution Nuclear pollution
Solid waste management Causes effects and control measures of urban and industrialwastes
Role of an individual in prevention of pollution Pollution case studies Disaster management floods earthquake cyclone and landslides
(8 Lectures)
61Bachelor of Business Administration Semester-IV
Unit-VISocial Issues and the Environment
From unsustainable to sustainable development Urban problems and related to energy Water conservation rain water harvesting watershed management Resettlement and rehabilitation of people its problems and concerns Case studies Environmental ethics Issues and possible solutions Climate change global warming acid rain ozone layer depletion nuclear accidents and
holocaust Case studies Wasteland reclamation Consumerism and waste products Environmental Protection Act 1986 Air (Prevention and Control of Pollution) Act 1981 Water (Prevention and control of Pollution) Act 1974 Wildlife Protection Act Forest Conservation Act Issues involved in enforcement of environmental legislation Public awareness
(7 Lectures)Unit-VII
Human Population and the Environment Population growth variation among nations Population explosion ndash Family Welfare Programmes Environment and human health Human Rights Value Education HIV AIDS Women and Child Welfare Role of Information Technology in Environment and Human Health Case Studies
(6 Lectures)Unit-VIII
Field Work Visit to a local area to document environmental assets
riverforestgrasslandhillmountain Visit to a local polluted site ndash Urban Rural Industrial Agricultural Study of common plants insects birds Study of simple ecosystems-pond river hill slopes etc
(Field work equal to 5 lecture hours)References1 Bharucha E 2005 Textbook of Environmental Studies Universities Press Hyderabad2 Down to Earth Centre for Science and Environment New Delhi3 Heywood VH amp Waston RT 1995 Global Biodiversity Assessment Cambridge House
Delhi4 Joseph K amp Nagendran R 2004 Essentials of Environmental Studies Pearson Education
(Singapore) Pte Ltd Delhi5 Kaushik A amp Kaushik CP 2004 Perspective in Environmental Studies New Age
International (P) Ltd New Delhi6 Rajagopalan R 2011 Environmental Studies from Crisis to Cure Oxford University Press
New Delhi7 Sharma J P Sharma NK amp Yadav NS 2005 Comprehensive Environmental Studies
Laxmi Publications New Delhi8 Sharma P D 2009 Ecology and Environment Rastogi Publications Meerut9 State of Indiarsquos Environment 2018 by Centre for Sciences and Environment New Delhi10 Subramanian V 2002 A Text Book in Environmental Sciences Narosa Publishing House
New Delhi
62Bachelor of Business Administration (Semester ndash V)
BBAndash501 ENGLISH COMPULSORY
Time 3 Hours Max Marks 50
Texts Prescribed1 All My Sons by Arthur Miller2 Poems of Nature and Culture Guru Nanak Dev University Amritsar
Course Contents1 The study of the whole text of the play All My Sons2 The study of the following poems from the prescribed book
Poems of Nature and Culture
William Wordsworth ldquoThe World is Too Much with UsrdquoGordon Lord Byron ldquoShe Walks in BeautyrdquoPB Shelly ldquoOzymandiasrdquoAlfred Lord Tennyson ldquoIn MemoriamrdquoRobert Browning ldquoMeeting at NightrdquoMathew Arnold ldquoDover BeachrdquoWB Yeats ldquoWordsrdquoWilfred Owen ldquoStrange MeetingrdquoRobert Graves ldquoThe PortraitrdquoWH Auden ldquoThe Unknown CitizenrdquoDylan Thomas ldquoDo not Go Gentle into That Good NightrdquoTed Hughes ldquoThe Thought-FoxrdquoSylvia Plath ldquoMirrorrdquoSeamus Heaney ldquoHoneymoon FlightrdquoRabindranath Tagore ldquoFalse ReligionrdquoNissim Ezekiel ldquoNight of Scorpionrdquo
3 Formal letter and application writing Resume Writing Business Writing and Report writing
Instructions for the Paper Setter and Distribution of Marks
The question paper will consist of three sections and the distribution of marks will be asunderSection A 10 MarksSection B 24 MarksSection C 16 Marks
63Bachelor of Business Administration (Semester ndash V)
SECTIONndashA
I Six questions (three questions from the play All My Sons and three questions from Poems ofNature and Culture) requiring very short answers based on the reading of All My Sons andthe prescribed poems shall be set The examinees will be expected to answer any FIVE
(2x5=10 Marks)
SECTIONndashB
II THREE questions requiring brief descriptive answers based on character tone plot andtheme(s) in the play All My Sons will be set and examinees will be expected to attempt anyTWO
(6x2= 12 Marks)
III THREE questions on the central idea theme tone or style etc of the prescribed poemsfrom the textbook Poems of Nature and Culture will be set for the students to attempt anyTWO of these questions
(6x2= 12 Marks)
SECTIONndashC
IV ONE question requiring students to explain a stanza with reference to context will be setThe stanza for explanation will be taken from the poems prescribed in the syllabusONE essay-type question from the play All My Sons will be set
The students will be required to answer any of these two questions(1x8=8 Marks)
V TWO questions with internal choice will be set on (a) formal letterapplication writing(5 Marks) and (b) Resume WritingBusiness Writing and Report Writing (3 Marks)
(5+3=8 Marks)
64Bachelor of Business Administration (Semester ndash V)
PUNJABI (COMPULSORY)BBA-502 gzikph (bkiawh)
wK L 3 xzN e[b nze L 50gkm-eqw ns gkm-g[seK
1H uDthnK gzikph ejkDhnK(zgkH vkH ofwzdo eo gpbheFB fpTo r[o BkBe dt BhtofNh nfwqso 2018)bye ejkDh ejkDh-zrqfjnihs eo fBT hno ws nbh pkp dhr[opuB G[`bo EetK Ugok wodwBwjB pktk Jebt Bo pbhfizdo oh i]w[yihs jko ejkDhnK dk pkg w_ fJzi[nkJ eodh jKifszdo jK okj es JhFto dk iBwgqw gqekF noiB SV rvhoBk e[M nDfejk thuzdB Brh joy r joy riftzdo fzx yj yks yj yksr[odt fzx o[gkDk FhFk FhFk ns jo ejkDhnK
ftak ts$ko$gkso fusoD2H Bktb L Jj[ jwkok ihtDk (dbhg eo fNtkDk)
3H brgr 200 FpdK ftu goQk ouBk
4H ob nzroh goQ dk gzikph ftu nB[tkd
5H ftnkeoD L(T) gzikph X[Bh ftT[_s(n) tkekswe i[rsK L wb s nfXeko(J) ekoe s ekoeh zpzX
nze-tzv ns gohfyne bJh jdkfJsK
1H ftFk-ts bye dk ihtB s ouBk$ko$gkso fusoB (d ftuI fJe) 10 nze2H ko$ftFk-ts$gkso fusoB (d ftu_ fJe) 10 nze3H goQk L fszBK ftu_ fe fJe ftF T[s 05 nze4H ob nzroh goQ dk gzikph ftu nB[tkd 05 nze5H Bzpo 5 T[s fBoXkfos ftnkeoD ftu_ toDBkswe gqFB 10 nze6H T[goes bVh Bzpo 1 ns 2 dhnK g[seK ftu_ zyg T[`soK tkb
5 gqFB g[`S ikDr joe dk T[`so 50 FpdK s_ t`X Bk jt 5x2=10 nze
65Bachelor of Business Administration (Semester ndash V)
BBA-502 muF`lI pMjwbI(pMjwb dw ieiqhws qy s`iBAwcwr)(In Lieu of Punjabi Compulsory)
Time 3 Hrs Marks 50
AMkW dI vMf-
Bwg a- ies Bwg iv`c 15 pRSn pu`Cy jwxgy[ ividAwrQI vloN iksy 10 dy au~qr 30-40 SbdW
iv`c id`qy jwx[ hryk pRSn dy 2 AMk hoxgy[
Bwg A- ies Bwg iv`c 6 pRSn pu`Cy jwxgy[ ividAwrQI vloN iksy 3 pRSnW dy au~qr 400-500
SbdW iv`c id`qy jwx[ hryk pRSn dy 10 AMk hn[
1 is`K pMQ iv`c pirvrqn- gurUu hrgoibMd swihb qoN gurUu qyg bhwdr swihb q`k
(1606-1675) mIrI-pIrI ies dIAW ivSySqwvW qy pRBwv gurUu qyg bhwdr jI dw jIvn Aqy
Xogdwn gurUU qyg bhwdr swihb dI Shwdq[
2 gurUu goibMd isMG qy Kwlsw pMQ dw inrmwx- gurUu goibMd isMG jI (1675-1708) AwrMiBk
jIvn Kwlsw pMQ dI swjnw (1699) gurUU goibMd isMG jI dI SKSIAq[
3 pMjwb dw smwijk qy s`iBAwcwrk jIvn- myly Aqy iqauhwr lok gIq lok nwc pMjwb dy
pRis`D lok ik`sy pUrn Bgq hIr rWJw sohxI mhIvwl
66Bachelor of Business Administration (Semester ndash V)
sbMiDq pusqkW-
1 lsquopMjwb dw lok ivrswrsquo krnYl ismG iQMd pblIkySn ibauro pMjwbI XUnIvristI pitAwlw[
2 lsquopMjwb dw ivrswrsquo ipRQIpwl isMG kpUr inau bu`k kMpnI jlMDr[
3 lsquopMjwbrsquo (ieiqhws klw swihq qy s`iBAwcwr Awid) mu`K sMpwdk mihMdr isMG rMDwvw BwSw
ivBwg pMjwb pitAwlw[
4 lsquoiSromxI is`K ieiqhwsrsquo 1469-1708 fw suKidAwl isMG sMgm pblIkySn smwxw[
5 lsquosMKyp jIvn ds gurUu swihbwnrsquo igAwnI jgqwr isMG rwey morwvwlI Awjwd bu`k fIpU hwl
bjwr AMimRqsr[
6 lsquois`K ieiqhwsrsquo (1469-1765) ipMRsIpl qyjw isMG fw gMfw isMG pblIkySn ibauro pMjwbI
XUnivristI pitAwlw[
7 lsquois`K ieiqhwsrsquo Bwg pihlw KuSvMq isMG Anuvwdk fw gurdrSn isMG AOlK lwhor bu`k Swp
luiDAwxw[
8 lsquopMjwb dw ivrswrsquo (pMjwb dy siBAwcwr dw ivkws) ipRQIpwl isMG kpUr inaU buk kMpnI
jlMDr[
9 lsquois`K ihstrIrsquo 1469-1988 KuSvMq isMG nvXu`g pbilSrj nvIN id`lI[
10 lsquoswfw ieiqhwsBwg pihlwrsquo (1469-1708) pMjwb dw ieiqhws siqbIr isMG inau bu`k kMpnI
jlMDr[
11 lsquopMjwb dw ieiqhwsrsquo (1469-1799) iSv gjrwnI mdn pbilSrj pitAwlw[
67Bachelor of Business Administration (Semester ndash V)
BBA- 503 COMPANY LAW
Time 3 Hour Max Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students will attempt 10questions Each question will carry one mark the total weightage being 10 marks
Section B It will consist of essay typenumerical questions up to five pages in length Fourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I of the syllabus Thecandidates will be required to attempt any two questions Each question will carry 10 marks Thetotal weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question up tofive pages in length Four questions numbering 678 and 9 will be set by the examiner from part-II of the syllabus The candidates will be required to attempt any two questions Each questionwill carry 10 marks The total weightage of the section shall be 20 marks
Part ndash I
Company ndash Meaning Latest Amendments Features Types Formation Promotion andRegistration Preliminary contracts Limited Liability Partnership One Person CompanyMemorandum of Association Meaning Importance Contents Alteration Doctrine of UltraViresArticle of Association Meaning Contents Alteration Differences between Memorandum ofAssociation and Articles of Association Constructive notice of Memorandum and ArticleDoctrine of Indoor ManagementProspectus Definition Dating and Registration of Prospectus Kind of Prospectus ShelfProspectus Deemed Prospectus Abridged Prospectus Red herring Prospectus Liability forMisstatement in prospectusShare Capital Kinds Classes of Capital Alteration of Capital Further issue of Capital VotingRights Transfer and transmission of shares
Part ndash II
Board of Directors Directors Powers duties appointment removal legal position BorrowingPowers Managerial Remuneration Women DirectorsCompany Meetings-Rules of Meetings Annual general meeting extraordinary generalmeeting Meeting of BOD Quorum for different meetings Kinds ofresolutions dividend Procedure for Conducting Meetings (including Board meetings)
Winding Up- Modes of Winding up Commencement and Procedure of Winding up andConsequences of Winding up order
Suggested Readings
1 Avtar Singh ldquoCompany Lawrdquo2 N D Kapoor ldquoCompany Law amp Secretarial Practicerdquo
Note I The latest editions of the books should be followedNote II The teacher will use simulation method and will hold at least one statutorymeeting one Annual General Meeting one Extraordinary Meeting and one Board Meeting
68Bachelor of Business Administration (Semester ndash V)
BBA-504 ENTERPRENEURSHIP AND SMALL BUSINESS
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question up tofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part-IConcept of Enterpreneurship The Enterpreneur Definition nature and characteristics ofenterpreneurhsip Emergence of enterpreneurial class including women enterpreneurs Theoriesof enterpreneurship Socio-economic environment and the enterpreneur The concept of jointstoke company public company private company government company partnership companyHindu undivided familyCharacteristics of Enterpreneur Leadership risk taking decision making and business planningInnovation and enterpreneurship enterpreneurial behaviur and motivationEnterpreneurial Development Programmes-Their relevance and achievements Role ofgovernment in organising such programmes Critical Evaluation
Part-IISmall Business as a Seed Bed of Enterpreneurship Concept of business venture Thestart-up process Concept Plan Implementation Intial Strategic PlanningProduct and Marketing Scope Legal and tax consideration risk analysis and financialconsiderations ProfitPlanning in Small Enterprise Growth Strategies and diversification Finance Management incurrent operations and expansion of capitalRole of Small Business in the national economy National Policies for small businessdevelopment Government and Non-Governmental assistanceContribution of Commercial Banks in Promoting and servicing small business Small businessand modern technology
69Bachelor of Business Administration (Semester ndash V)
Suggested Readings
1 Hall B Pricke and Royce L Brahamson ldquoSmall Business Managementrdquo
2 Kenneth R Van Voorthis ldquoEnterpreneurship and Small Business Managementrdquo
3 Hans Schollhammer and Arthur H Kuriloff ldquoEnterpreneurship and Small Business
Managementrdquo
4 Joseph R Mancuso ldquoHow to Start Finance and Manage Your Own Small Businessrdquo
5 Sharma RA ldquoEnterpreneurial Change in Indian Industriesrdquo
6 Dhar PN and Lydall HFldquoThe Role of Small Enterprises in Indian Economic
Developmentrdquo
Note The latest editions of the books should be followed
70Bachelor of Business Administration (Semester ndash V)
BBA- 505 COST ACCOUNTING
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sectionsSection A It will have question No1 consisting of 12 very short answer questions from the
entire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Unit IIntroduction- Concept of cost costing cost Accounting amp Cost Accountancy Limitations ofFinancial Accounting Origin and Objectives of cost Accounting Advantages and limitations ofCost Accounting Difference between Financial and Cost Accounting Cost Unit amp Cost CentreElements of cost Material Labour and other Expenses Classification of cost Types of Costs andPreparation of Cost SheetMethods of CostingContract CostingProcess Costing - Meaning Features Normal and Abnormal Loss Gains
Unit IIMarginal Costing ndash Meaning and various concepts - Fixed Cost Variable Cost ContributionPV Ratio Break Event Point Margin of SafetyStandard Costing- Definition and Meaning of Various Concepts Advantages and Limitations ofStandard CostingVariance Analysis ndash Material and Labour Variances onlyBudget and Budgetary Control- Definition Meaning and objectives of Budgetary controlAdvantages and disadvantages of Budgetary Control Types of Budget
Suggested Readings1 Vasistha and Saxena ldquoAdvanced Cost Accountingrdquo2 Jain SP and Narang ldquoAdvanced Cost Accountingrdquo3 Maheshwari SN ldquoCost Accountingrdquo4 Arora MN ldquo Cost Accounting Principles amp Practicesrdquo Vikas Publishing House
New Delhi5 Dev Prabhu ldquoCost Accountingrdquo Himalaya Publication New Delhi6 Horngreen Charles T Datar and Rajan Madav V ldquoCost Accountingrdquo Dorling
Kindersley (India) Pvt Ltd Pearson Publishers LtdNote The latest editions of the books should be followed
71Bachelor of Business Administration (Semester ndash V)
BBA-511 GROUP A- CONSUMER BEHAVIOUR
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndashIIntroduction to Consumer Behavior (CB) - Importance Scope Need for studying CB ConsumerResearch Consumer Motivation Needs amp Goals Positive amp Negative motivation Types ampSystems of Needs Hierarchy amp Trio of NeedsPersonality Nature Theories Freudian Neo Freudian amp Trait Self-ConceptPerception Sensation Absolute Threshold and Differential ThresholdLearning Classical learning Instrumental learning and Cognitive learning theoriesAttitude Tricomponent Attitude Model Sources of Influence Attitude Measurement
Part - IIReference Groups Concepts and AppealsSocial Class amp its measurementCulture amp Sub Culture Definition amp InfluenceIntroduction to Opinion leadership amp Consumer InnovationConsumer Decision Making
Suggested Readings1 Schiffman I G and Kanuk L L ldquoConsumer Behaviourrdquo Pearson Education
New Delhi2 Blackwell Roger D Miniard Paul W and Engel James F ldquoConsumer Behaviourrdquo
Cengage Publishing3 Solomon Michael R ldquoConsumer Behaviourrdquo Pearson Education New Delhi4 Assael Henry ldquoConsumer Behaviour and Marketing Actionrdquo Cengage Publishing5 Loudon David L and Della Bitta Albert J ldquoConsumer Behaviorrdquo Tata McGraw-Hill
Note The latest editions of the books should be followed
72Bachelor of Business Administration (Semester ndash V)
BBA- 512 GROUP A- ADVERTISING amp SALES MANAGEMENT
Time 3 Hours M Marks 50Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IDefinition Nature and Evolution of Advertising its functions and role and types of AdvertisingSocial Economic and Legal Aspects of AdvertisingAdvertising and Marketing Mix Advertisingand Communication Process Advertising Budget Objectives Preparation and Methods ofAdvertising BudgetAdvertising Agency Function Selection and CompensationAdvertising Media Different Types of Media Function Merits and Demerits of MediaSelection of Media and its VehiclesCopy Writing Different Elements of a Copy and Layout
Part ndashIIIntroduction to Sales Management Nature role and importance Functions of Sales ManagerSales Organization Formal Informal Horizontal Vertical Centralized DecentralizedGeographic Customer Product Combination OrganizationsPlanning and recruitment of sales force - Job analysis specification Job description Sources ofRecruitment Selection of Sales PersonSales Training - Objective Designing Training ProgrammeSales Force Motivation Nature Importance Factors Influencing the Motivation of sales forceCompensations Types Compensations PlanEvaluation of Sales Forces Performance Qualitative and Quantitative Basis to Evaluate SalesForce Control and Budget
73Bachelor of Business Administration (Semester ndash V)
Suggested Readings
1 Belch George E and Belch Michael A ldquoAdvertising and Promotionrdquo Tata McGraw Hill
2 Guinn Allen Chris T Semenik Richard J ldquoAdvertising amp Integrated Brand Promotionrdquo
Thomson ndash South Western
3 Batra Rajeev Mayers John G and Aaker David A ldquoAdvertising Managementrdquo
Pearson Education New Delhi
4 Spiro Stanton and Rich ldquoManagement of a Salesforcerdquo Tata McGraw Hill
5 Richard R Still Cundiff W Edward Govoni A P Norman ldquoSales Management Decision
Strategy and Casesrdquo Pearson Education
6 Kotler Philip Keller Kevin Koshey Abraham and Jha Mithileshwar
ldquoMarketing Managementrdquo South Asian Perspective Pearson Education New Delhi
7 Aaker David A and Myera John G ldquoAdvertising Managementrdquo Prentice Hall of India
New Delhi
Note The latest editions of the books should be followed
74Bachelor of Business Administration (Semester ndash V)
BBA-521 GROUP B- INDUSTRIAL RELATIONS amp LABOUR LEGISLATIONS
Time 3 Hour M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 6 78 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IConcept of Industrial Relations Factors affecting industrial relations Importance of IndustrialRelations Collective Bargaining and Labour Management Co-Operation in India includingWorks CommitteeDiscipline and Grievance Management Negotiation and Collective Settlements WorkersParticipation in Industry Productive Bargaining and Gain Sharing Employee Empowerment andQuality Management Industrial Relations and Technological Change
Part ndash IIEmergence and Objectives of Labour Laws and their Socio-economic Environment IndustrialRelations Laws-Laws Relating to Industrial Disputes Trade Unions and Standing OrderSocial SecurityWorkmens Compensation Act Employees State Insurance Act
Wages and Bonus Laws-The Law of Minimum Wages Payment of Wages Payment of BonusLaws relating to working conditions The Law Relating to Factories
Suggested Readings1 Sinha PRN Sinha Indu Bala and Shekhar Seema Priyadarshani ldquoIndustrial Relations
Trade Unions and Labour Legislationrdquo Pearson Education New Delhi2 Sarma AM ldquoIndustrial Relations and Labour Lawsrdquo Himalaya Publishing House
Mumbai
Note The latest editions of the books should be followed
75Bachelor of Business Administration (Semester ndash V)
BBA- 522 GROUP B -ORGANISATION CHANGE AND DEVELOPMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay type numerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IOrganisation Change - Introduction importance forces of change and types of changeModels of change - systems model of change Lewinrsquos Force Field Analysis Modelthe Continuous change Process Model Change and Transition ManagementChange amp its impact - effects of change on people operational effects psychological effectssocial effects peoplersquos reaction to change- Acceptance of change indifference organizedresistance frustration amp aggression Reasons for resistance and Methods of minimizingresistance
Part ndash IIOrganisation Development - Meaning features objectives History of OD in India and abroadorganizational problems and process of organizational developmentOD interventions - concept characteristics classification of intervention OD interventions astool to improve effectiveness of organization Process of OD interventions Team building
Suggested Readings
1 Bhatia SK ldquoManagement of Change amp Organisation Development- InnovativeApproachesrdquo Deep amp Deep Publications New Delhi
2 Bhattacharya Dipak Kumar ldquoOrganization Change amp Developmentrdquo Oxford UniversityPress
3 Singh Kavita ldquoOrganisation Change amp Development Excel Books
Note The latest editions of the books should be followed
76Bachelor of Business Administration (Semester ndash V)
BBA-531 GROUP C - MANAGEMENT OF BANKING OPERATIONS
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash I
Management of banks Regulatory role of RBI Monetary Policy-meaning and itsimplicationsLaws in banking-RBI Act 1934 Negotiable Act 1881 The Banking Regulation Act1949Types of Bank Accounts- Fixed or time deposit account Savings bank deposit account Currentdeposit account Recurring deposit accountLending- Features of bank credit types of lending terms and conditions of lending differenttypes of loans and their features
Part ndash IIRisk management in banks- types of risks Capital Adequacy- the Basel Accord implications forbank CRAR and Prudential Norms for asset classification income recognition and provisioningAnti- money laundering and KYC normsIntroduction to Asset Liability Management Customer Relationship ManagementCorporate Governance in Commercial BanksInnovations in Banking with special reference to Fee Based Services
Suggested Readings
1 Padmalatha Suresh and Justin Paul ldquoManagement of Banking and FinancialServicesrdquoPearson Education New Delhi
2 Sharma RK Gupta Shashi K Jagwant Singh ldquoBanking and Insurancerdquo3 Agarwal OP ldquoBanking and Insurancerdquo4 Sethi Jyotsana and Bhatia Nishwan ldquoElements of Banking and Insurancerdquo
Note The latest editions of the books should be followed
77Bachelor of Business Administration (Semester ndash V)
BBA-532 GROUP C -INSURANCE amp RISK MANAGEMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 6 7 8 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IDefinition nature Role and Importance of Insurance Salient Feature of IRDA Act 1999Rationale for opening up of the Insurance Sector to the private sector Nature of Life InsuranceContractAnnuities Surrender Value Calculation of Premium and measurement of risk Progress of LifeInsurance Business in India Fire Insurance ndash Nature and Use Policy Condition Rate FixationPayment of Claims Reinsurance Marine Insurance Nature Premium Calculation Payment ofClaimsMotor Insurance Policy and Covers Comprehensive Policy Third Party Act Policies ExtraBenefits cover Motor Insurance Claims
Part ndash IIConcept of Risk Corporate and Personal Risk Management Identification of Risk ToolsTechniques for perception of risk Methods for determining theoperative causes of peril Safety auditEvaluation of Risk Risk Avoidance amp Reduction of Risk methods of loss prevention and riskreduction Role of surveyors in loss prevention risk reductionTechniques of Risk Financing Retention of risk Captive insurance companies Transfer of RiskTypes of risk transfer Benefits and limitation of Insurance- Partial insurance arrangements
Suggested Readings
1 Insurance Regulation and Development Act
2 Gopal Krishan G ldquoInsurance Principles and Practicerdquo Sterling Publishers New Delhi
Note The latest editions of the books should be followed
78Bachelor of Business Administration (Semester ndash V)
BBA- 541 Group D- INTERNATIONAL BUSINESS ENVIRONMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IIntroduction to International Business Importance nature and scope ofInternational businessmodes of entry into International BusinessEnvironmental Context of International Business Framework for analyzing Internationalbusiness environment ndash Domestic foreign and global environmentsand their impact oninternational business decisionsInternational Financial Environment Foreign investments -Pattern Structure andeffectsMovements in foreign exchange and interest rates and then impact on Trade and investmentflows
Part ndash IIInternational Economic Institutions and Agreements WTO IMF World Bank UNCTAD andotherInternational agreements International commodity trading and agreementsGlobal Trading Environment World trade in goods and services ndash Major trends anddevelopments World trade and protectionism ndash Tariff and non-tariff barriers Counter tradeGlobalisation ampSociety- Emerging Developments and Other Issues Growing concern forecology IT and international business
Suggested Readings
1 Bennet Roger ldquoInternational Businessrdquo Financial Times Pitman Publishing London2 Bhattacharya B ldquoGoing International Respon se Strategies of the Indian Sectorrdquo
Wheeler Publishing New Delhi3 Griffin Ricky W and Pustay Michael W ldquoInternational Business A Managerial
Perspectiverdquo Addison Wesley Readings
Note The latest editions of the books should be followed
79Bachelor of Business Administration (Semester ndash V)
BBA- 542 GROUP Dndash MANAGEMENT OF INTERNATIONAL BUSINESS ORGANISATIONS
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IGlobalization and International Business - Meaning Forces Driving Globalization Reasons forGlobalization of Business Modes of Operation of International Business International Businessvs Domestic Business Dealing of international Business with Cultural DifferencesGlobalisation and Society - Impact of FDI Economic Impact of MNE Foundations of EthicalBehavior Ethics amp Corporate Bribery Ethicals Dilemmas and Business PracticesMultinational Corporations and their Involvement in International Business Issues in ForeignInvestments Technology Transfer Pricing and Regulations
Part ndash IIExport Import Strategies - Introduction Export Strategy Import Strategy Export ImportProcess and DocumentationDirect Investment and Collaborative Strategies - Types of Collaborative ArrangementsProblems with Collaborative Arrangements Managing Foreign ArrangementsOrganization of International Business - Introduction Organization Structure Coordination andControl System Organization CultureManaging International Operations Global Manufacturing and Supply Chain ManagementInternational Accounting Issues
Suggested Readings
1 Daniels John D and Radebaugh LeeH ldquoInternational Business ndashEnvironments andOperations Pearson Publishing House Ltd New Delhi
2 Bennet Roger ldquoInternational Businessrdquo Financial Times Pitman Publishing London
Note The latest editions of the books should be followed
80Bachelor of Business Administration (Semester ndash VI)
BBA- 601 ENGLISH COMPULSORY
Time 3 Hours Max Marks 50
Texts Prescribed1 The English Teacher by RK Narayan2 Glimpses of Theatre Guru Nanak Dev University AmritsarCourse Contents1 The study of the whole text of the novel The English Teacher2 The study of the following one-act plays from the prescribed book
Glimpses of Theatre
i) The Willii) Villa for Saleiii) Progressiv) The Monkeyrsquos Pawv) Sorry Wrong Number
Essay Writing
Instructions for the Paper Setter and Distribution of MarksNote The paper setters should avoid questions of theoretical nature on English GrammarThe question paper will consist of three sections and the distribution of marks will be asunderSection A 10 MarksSection B 24 MarksSection C 16 Marks
SectionndashAI SIX questions (three questions based on the prescribed one-act plays from the textbook
Glimpses of Theatre and three questions based on the novel The English Teacher requiringvery short answers based on the close reading of the prescribed novel and one-act plays shallbe set and examinees will be expected to answer any FIVE
(2x5=10 Marks)SectionndashBII THREE questions requiring brief descriptive answers based on character tone plot and
theme(s) in the prescribed one-act plays will be set and examinees will be expected toattempt any TWO (6x2= 12 Marks)
III THREE questions on central idea theme tone or style etc of the prescribed novel will be setfor the students to attempt any TWO of these questions (6x2= 12 Marks)
SectionndashCIV ONE question requiring the students to write an essay on one of the three given topics will be
set (1x8=8 Marks)V TWO essay type questions (one from the prescribed one-act plays and one from the
prescribed novel) will be set for the students to answer any ONE of these questions(1x8= 8 Marks)
81Bachelor of Business Administration (Semester ndash VI)
PUNJABI (COMPULSORY)BBA- 602 gzikph (bkiawh)
wKL 3 xzN e[b nzeL 50
gkm-eqw ns gkm-g[seK
1H ekft rot (gfjb S eth)(zgkH fpeow fzx x[zwD eowihs eo)r[o BkBe dt BhtofNh nfwqso(Fy cohd Fkj j[B r[o BkBe dt ih r[o noiB dt ihtkfo Fkj Fkj w[jzwd)(gqzr fjs ftnkfynk$ftak ts$ko)
2H XoshnK d rhs (oBkwk) pofizdo fzx jwdodBkBe fzx g[sewkbk nzfwqso(bye ihtB s ouBk$wki fGnkuko gfogy$coBkw d srdquoo s goy)
3H (T) by ouBk (ftfrnkB seBkbih ns ubzs wfbnK pzXh)(n) zyg ouBk
4H ftnkeoD L(T) ftnkeoBe aqDhnK L fbzr ns tuB(n) fefonk tkezF L gfoGkFk pDso s gqeko
nze-tzv ns gohfyne bJh jdkfJsK
1H gqzr fjs ftnkfynk$ftak-ts$ko (d ftuA fJe) 10 nze2 wki fGnkuko gfogy$caoBkw d so s (d ftuA fJe) 10 nze3H by ouBk L fszBK ftu_ fe fJe ftF T[s 05 nze4H zyg ouBk 05 nze5H Bzpo 4 T[s fBoXkfos ftnkeoD ftu_ d gqFB 2x5= 10 nze6H T[goes bVh Bzpo 1 ns 2 dhnK g[seK ftu_ zyg T[`soK tkb
5 gqFB g[S ikDr joe dk T[so 50 FpdK s_ tX Bk jt 5x2=10 nze
82Bachelor of Business Administration (Semester ndash VI)
BBA- 602 muF`lI pMjwbI
(pMjwb dw ieiqhws qy s`iBAwcwr)(In Lieu of Punjabi Compulsory)
Time 3 Hrs Marks 50
AMkW dI vMf -
Bwg a- ies Bwg iv`c 15 pRSn pu`Cy jwxgy[ ividAwrQI vloN iksy 10 dy au`qr 30-40 SbdW iv`c
id`qy jwx [ hryk pRSn dy 2 AMk hoxgy [
Bwg A- ies Bwg iv`c 6 pRSn pu`Cy jwxgy [ ividAwrQI iksy 3 pRSnW dy au`qr 400-500 SbdW
iv`c id~qy jwx[ hryk dy 10 AMk hn [
1 rxjIq isMG ADIn pMjwb dw eykIkrn Aqy ivsQwr - 1790 iv`c pMjwb dy rwjnIiqk
hwlwq rxjIq isMG dw jIvn Aqy ij`qW AMimRqsr dI sMDI rxjIq isMG dy AMgryjW nwl
sbMD sYink pRbMD pMjwb dw imlwn ibRitS rwj iv`c [
2 rwjnIiqk jwigRqI Aqy smwijk-Dwrimk suDwr AMdoln - 1857 dw ivdroh Aqy pMjwb
kUkw AMdoln gdr AMdoln AwrIAw smwj inrMkwrI qy nwmDwrI isMG sBw AMdoln
gurduAwrw suDwr AMdoln Aqy AkwlI[
3 vMf Aqy suqMqrqw - jilAwvwlw bwg h`iqAwkWf AsihXog AMdoln nOjvwn Bwrq sBw
isvl nw PurmwnI AMdoln Bwrq C`fo AMdoln mhwn suqMqrqw sYnwnIAW dw Xogdwn-
lwlw lwjpq rwey mwstr qwrw isMG
skrqwr isMG srwBw s Bgq isMG
saUDm isMG s KVk isMG
83Bachelor of Business Administration (Semester ndash VI)
sbMDq pusqkW-
1 lsquorxjIq isMGrsquo nirMdr ikRSn isnhw pMjwbI XUnIvristI pitAwlw[
2 lsquomhwrwjw rxjIq isMGrsquo sIqw rwm kohlI Awqmwrwm AYNf sMnj pbilSrz AYNf bu`k
sYlrz [
3 lsquois`K ihstrIrsquo 1469-1988 KuSvMq isMG nvXu`g pbilSrz nvI id`lI [
4 lsquois`K ieiqhwsrsquo Bwg dUjw (1839-2004) KuSvMq isMG Anuvwdk fw gurdrSn isMG
AOlK lwhor bu`k Swp luiDAwxw[
5 lsquois`K ieiqhwsrsquo (1526-1849) ibSn dws mlhoqrw bRdrz pbilSrz id`lI [
6 lsquopMjwb dIAW lihrWrsquo (1850-1910) SmSyr isMG lsquoASokrsquo pRkwSk kivrwj nrwiex isMG
v`lB inAwmq purI [
7 lsquopMjwb dw ivrswrsquo ipRQIpwl isMG kpUr inau bu`k kMpnI jlMDr[
8 lsquois`K ieiqhwsrsquo kinMGm lwhor bu`k Swp luiDAwxw [
9 lsquopMjwb dw ieiqhwsrsquo (1791-1966) iSv gjrwnI mdn pblISrz pitAwlw [
84Bachelor of Business Administration (Semester ndash VI)
BBA-603 INCOME TAXTime 3 Hours Marks 50Note The question paper covering the entire course shall be divided into three sectionsSection A It will have question No1 consisting of 12 very short answer questions from the
entire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 67 8 and 9 will be set by theexaminer from Part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash ABasic concepts Income Agricultural Income Person Assessee Assessment Year PreviousYear Gross Total Income Total Income Residential Status Tax Incidence and ResidentialStatus Exempted income under section 10(1) 10(2) 10(2A) 10(5) 10(7) 10(10) 10(10A)10(10AA) 10(10B) 10(10D) 10(11) 10(12) 10(13) 10(13A) 10(14) 10(16) 10(32) 10(34)10(35) 10(36) 10(37) 10(38)Computation of income under different heads Salaries Income from house property Profits andgains of business or profession Sections to be covered are Sec-28 29 30 31 32 35 36 3740(a) 40(b) 40A 43B 44AA 44AB 44AD and 44AE
Part-BCapital Gains Basis of Charge Meaning of capital assets Classification of capital assets andtheir tax implication Meaning of Transfer Elementary Knowledge of Transactions not to beTreated as Transaction of Transfer Computation of Capital Gains( Depreciable and Non-Depreciable Assets) Special cases to be covered - Conversion of Capital assets into stock inTrade Compulsory acquisition of assets Self generated assets Transfer of bonus sharesExemptions to be covered Sec 54 54B 54EC 54F 54HComputation of tax liability under section 111A and 112Capital gain provisions related to Individual and Firm need to be coveredIncome from other sources [excluding Sec-2(22)] Computation of Total Income and TaxLiability of an individualClubbing of income and Aggregation of income and set-off and carry forward of losses(excluding Sec-94(7) and 94(8)Deductions from Gross Total Income Section 80A 80AB 80AC 80C 80CCC 80CCD80CCG 80D 80DD 80DDB 80E 80G 80GG 80GGA 80GGC 80TTA and 80UComputation of total income and tax liability of individuals and firms
Suggested Readings1 Ahuja Girish and Ravi Gupta ldquoSystematic Approach to Income Taxrdquo Bharat Law
House Delhi2 Singhania Vinod K and Kapil Singhania ldquoTDS Computation and E- filing of TDS
Returnsrdquo Taxmann Publications Pvt Ltd New Delhi3 Singhania Vinod K ldquoTax Computation and E-filing of Income Tax Returnsrdquo Taxmann
Publications Pvt Ltd New Delhi
85Bachelor of Business Administration (Semester ndash VI)
BBA- 604 FUNDAMENTALS OF CAPITAL MARKET
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sectionsSection A It will have question No1 consisting of 12 very short answer questions from the
entire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 67 8 and 9 will be set by theexaminer from Part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IIntroduction-evolution structure functions objectives and importance of capital market inIndiaComponents of capital market- introduction to New issue market stock market financialinstitutionsInstruments in capital market-Shares (Equity and Preference) Warrants Bonds and its typesGDRs ADRs ETFs Mutual Funds Derivatives (forwards futures and options)Participants in Capital MarketDifference between Capital Market and Money Market
Part ndash IIStock Exchanges-Stock Exchanges in India Organisation Management Membership rules ofstock exchange operators at stock exchanges SEBI guidelines on Stock Exchange weaknessesof stock exchange in IndiaListing of securities-requirement for listing objectives of listing advantages of listingSecurity Market Indices-Uses of Security Market Indices Types of Indices DifferentiatingFactors in constructing Market Indices
Suggested Readings1 VA Avadhani ldquoSecurity Analysis and Portfolio ManagementrdquoHimalaya Publishers New
Delhi2 Brown Reilly ldquoInvestment Analysis and Portfolio Managementrdquo Thomson Publishers3 SinghPreeti ldquoInvestment Managementrdquo Himalaya Publishers New Delhi4 NCFM Modules (wwwnseindiacom)5 wwwsebigovin wwwnseindiacom wwwcapitalmarketcom
Note The latest editions of the books should be followed
86Bachelor of Business Administration (Semester ndash VI)
BBA-605 VIVA-VOCE Max Marks 50
87Bachelor of Business Administration (Semester ndash VI)
BBA -611 Group A- SERVICES MARKETINGTime 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from Part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IEvolution and Understanding of Services Marketing Conceptual Framework ServiceDefined Nature of services Characteristics of services- Intangibility InconsistencyInseparability and inventory Classification of Services Consumer versus IndustrialServicesImportance of Services Marketing in Indian Economy amp Global ScenarioService Marketing Mix Introduction to the 7Ps ( 4 Ps + Extended 3 Ps)of Services MarketingMixServices Marketing Mix (4Ps)Product Service Mix- introduction Transition from Product Marketing from ServiceMarketing Differentiating goods from service categories of service mix Goods- Servicesmarketing continuumPrice Factors involved in pricing a service product capacity planning measures to respond tochange in demand Reshaping demand using effective pricingPlace Distribution Strategies Challenges in distribution of services Role of internet indistributionPromotion Objectives Personal Selling Advertising amp Sales Promotion
Part ndash IIExtended 3 Ps of Service Marketing MixPeople Role of service employees in service business training amp development of employeesMotivation and EmpowermentProcess Services as process or system- different process aspects and managerial challengesstrategies for managing inconsistency customer service in service marketingPhysical Evidence nature importance service scapesServices Marketing Implementation Services Marketing Triangle Servqual Model RaterPZB Gap Model
88Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Zeithaml VA Bitner Mary Jo Pandit ldquoServices Marketingrdquo Tata McGraw Hill
New Delhi
2 Lovelock Christopher Wirtz Jochen Chatterjee ldquoServices Marketing PeopleTechnology
Strategyrdquo Pearson Education New Delhi
3 Payne Adrian ldquoThe Essence of Services Marketingrdquo Prentice Hall of India New Delhi
4 Nargundhar Rajendra ldquoServices Marketingrdquo Tata McGraw Hill New Delhi
5 Goncalves Karen P ldquoServices Marketing-A Strategic Approachrdquo
Prentice Hall International New Jersey
6 Jauhari Vinnie Dutta ldquoServices- Marketing Operations Managementrdquo
Oxford University Press New Delhi
7 Srinivasan R ldquoServices Marketing- The Indian Contextrdquo Prentice Hall of India
New Delhi
Note The latest editions of the books should be followed
89Bachelor of Business Administration (Semester ndash VI)
BBA-612 Group A - E-MARKETING
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from the
entire syllabus with answer to each question up to five lines in length Students will
attempt 10 questions Each question will carry one mark the total weightage being
10 marks
Section B It will consist of essay typenumerical questions up to five pages in length
Four questions numbering 2 3 4 and 5 will be set by the examiner from Part-I of
the syllabus The candidates will be required to attempt any two questions Each
question will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question upto
five pages in length Four questions numbering 678 and 9 will be set by the
examiner from Part-II of the syllabus The candidates will be required to attempt
any two questions Each question will carry 10 marks The total weightage of the
section shall be 20 marks
Part ndash I
Introduction Concept nature and importance of e-marketing E-marketing versus traditional
marketing Issues challenges and opportunities for e-marketing Reasons for growth of e-
marketing Tools and techniques of e-marketingndashadvantages and disadvantages e-marketing
situations E-Marketing Management Segmentation targeting and positioning E-marketing
mix E-marketing and customer relationship management ndash concept and scope E-customers and
their buying process E-marketing and customer loyalty and satisfaction Communities and social
networks
90Bachelor of Business Administration (Semester ndash VI)
Part ndash II
Internet Marketing Concept and role of internet marketing Search engine
optimization ndashfunctions type of traffic keywords and steps in search engine optimization
Internet advertising ndash types and tracking ROI Online PR News and Reputation Management
Direct marketing ndashscope and growth E-mail marketing Social Media Marketing Concept and
tools Blogging ndash benefits types Video-marketing for business purpose ndash tools and techniques
Pay per click marketing Issues and challenges E-payment systems Payment gateways use of
Debit and credit cards Mobile Marketing Trends and terminologies Benefits and applications of
mobile and smart phone applications M-commerce
Suggested Readings
1 Joseph PT ldquoE-Commerce ndash An Indian Perspectiverdquo Prentice Hall of India
2 Schneider Gary P ldquoE-Commerce Strategy Technology and Implementationsrdquo
Cengage Learning India Private Limited
3 Murthy CSV ldquoE-Commerce Concepts Models Strategiesrdquo Himalaya Publishing House
4 Brahm Canzer ldquoE-Business and Commerce Strategic Thinking amp Practicerdquo
Biztantra Publishers
5 Kotler Philip ldquoMarketing Managementrdquo
Note The latest editions of the books should be followed
91Bachelor of Business Administration (Semester ndash VI)
BBA- 621 Group B- TRAINING amp DEVELOPMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash ITraining- Conceptual aspects Training and Learning Training objectives Identification oftraining needs Training Process Policies Plans designing training programmes Methods ofTraining Evaluation of Training Effectiveness and Significance of TrainingWages and Salary Administration
Part ndash IIDevelopment- Concept Difference between training and development Objectives ofdevelopment Development Process Development needs evolving development policiesPreparing development plans Designing development programmes Development MethodsCase studies Role play and Sensitivity TrainingBusiness Games Transaction Analysis Behavior Modelling and Evaluation of DevelopmentEffectiveness
Suggested Readings
1 Armstrong MA ldquoHandbook of Human Resource Management Practicerdquo Cogan PageLondon
2 Dayal I ldquoManpower Training in organizationsrdquo Prentice Hall of India New Delhi3 Craig Robert ldquoTraining and Development Handbookrdquo McGraw Hill New York4 Brahm Canzer ldquoE-Business and Commerce Strategic Thinking amp Practicerdquo
Biztantra Publishers5 Kotler Philip ldquoMarketing Managementrdquo
Note The latest editions of the books should be followed
92Bachelor of Business Administration (Semester ndash VI)
BBA- 622 GROUP B- CONTEMPORARY ISSUES IN HUMAN RESOURCEMANAGEMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IHuman Resources and the Competitive advantage ethical issues and challenges in HRM Jobstress and work family conflict Gender issues in workplacePerformance Management and Organizational Reward System-definition purpose principlesconcerns Ethical considerations scope and background Performance Management as aBusiness strategy Theoretical framework Goal setting theory Expectancy theory Designingof Performance management systems setting goals measuring performance Rewardingperformance Concept and significance Foundation of the reward system Economic Theoriesrelating to pay Psychological and Motivational theories affecting reward
Part ndash IIManaging Diversity Meaning Challenges in managing diversity Diversity in organizations
improving the management of Diversity
The nature of work Meaning of work Theories about work Organizational factors affecting
work Changing patterns of work Unemployment Attitudes to work
HRM in Electronic Era Human Resource Accounting amp Auditing The role of HRM in 21st
century and future directions of HRM
93Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Michael Armstrong lsquoA Handbook of Human Resource Management Practicesrsquo
Kogan Page London
2 Luis R Gomez ndashMejia David B Balkin and Robert L Cardy ldquoManaging Human Resourcesrdquo
PHI New Delhi
3 Tanuja Agarwal ldquoStrategic Human Resource Managementrdquo Oxford University Press
New Delhi
Note The latest editions of the books should be followed
94Bachelor of Business Administration (Semester ndash VI)
BBA-631 GROUP C- SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 6 7 8 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash I
Security Analysis- Concept of Risk and Return and their types Risk Return Trade Off Valuationof Equity Shares Preference Shares Debentures Factors affecting Share Prices Classification ofsecurity buyers methods of marketing of securities
Regulation of securities- Securities Contracts (Regulation) Amendment Rules1996
Investment Analysis- concept of Fundamental Analysis Technical Analysis Efficient MarketHypothesis Capital Asset Pricing Model Arbitrage Pricing Theory
Part ndash II
Portfolio Management- Definition Of Investment Defining Investment Objectives TheInvestment Process Investment Categories difference between Portfolio management andmutual funds
Portfolio Selection - Risk and Investor Preferences - Investment Constraints
Brief Introduction to Portfolio Management Schemes-features of PMS
SEBI Guidelines on Portfolio Management
95Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Chandra Prasanna ldquoInvestment Analysis and Portfolio Managementrdquo Tata McGraw Hill
2 Chandra Prasanna ldquoFinancial Managementrdquo Tata McGraw Hill
3 Avadhani VA ldquoSecurity Analysis and Portfolio Managementrdquo Himalaya PublishingHouse New Delhi
4 Bodie Zvi Kane AlexJ Marcus Alan Mohanty Pitabas ldquoInvestmentsrdquoTata McGraw Hill
5 Brown Reilly ldquoInvestment Analysis and Portfolio Managementrdquo Thomson Publication
Note The latest editions of the books should be followed
96Bachelor of Business Administration (Semester ndash VI)
BBA- 632 GROUP C -CONTEMPORARY ISSUES IN ACCOUNTING
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IEmergence of Contemporary Issues in Accounting ndash Influence of other disciplines onAccounting and Changing EnvironmentHuman Resource Accounting Meaning Objectives and Scope Methods of Human ResourceAccounting- Human Resource Cost Accounting ( Historical cost Approach Replacement Costapproach and Opportunity Cost approach) Human Resource Value Accounting (Lev amp SchwartzModel Flamholtz Model and Hermansonrsquos Model) Objections against Human resourceaccounting Use of Human resource Accounting in Managerial Decisions Human ResourceAccounting in IndiaPrice Level Accounting ndash introduction Methods (Current Purchasing Power Current CostAccounting Current Value Accounting Technique and Replacement Cost AccountingTechniques) Utility and Corporate PracticesCorporate Social Reporting Areas of Corporate Social Performance Approaches to CorporateSocial Accounting and Reporting Corporate Social Reporting in India
Part ndash IICorporate Reporting Concept of Disclosure in relation to Published Accounts Issues inCorporate Disclosure Corporate Disclosure Environment Conceptual framework of corporatereportingRecent Trends in the Presentation of Published AccountsEconomic Value Added EVA Disclosure in India Corporate Reporting through WebAccounting Standards in India - Significance and formulation of Accounting Standards
97Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Lal Jawahar and Lele RK ldquoContemporary Accounting Issuesrdquo Himalaya Publishers
New Delhi
2 Porwal LS ldquoAccounting Theoryrdquo Tata McGraw Hill
3 Lal Jawahar ldquoCorporate Financial Reportingrdquo Taxman Arora JS
ldquoPrice Level Accountingrdquo Deep and Deep Publishers New Delhi
4 Chander Subhash ldquoCorporate Reporting Practicesrdquo Deep and Deep Publishers
Note The latest editions of the books should be followed
98Bachelor of Business Administration (Semester ndash VI)
BBA-641 GROUP D- EXPORT IMPORT MANAGEMENT AND DOCUMENTATION
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IInternational Commercial Terms ndash Need Groups Ex-works FOB FAS CFR CIF Documentsfor starting up a new export venture aligned documentation system meaning Rationale variousdocuments EDI initiative methods of payment advance payment open Account consignmentsales and documents against acceptance (DA) documents against payment (DP) letter ofcredit pre shipment credit meaning procedure rates documents needed post shipment creditmeaning procedure types and documents needed
Part ndash IIExport Credit and Guarantee Corporation (ECGC) Export Credit Insurance Insurance PoliciesBank Guarantees and Special Schemes Role of ECGC Theories and Practice of ForeignExchange Rate Determination Floating and Fixed Exchange Rates Exchange ControlRegulations and Procedures in India FEMAMarine Insurance Types of Marine Insurance Marine Losses Procedure and DocumentsNeeded for Claim
99Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Current Foreign Trade Policy
2 Handbook of procedures Volume I amp II
3 Jain SC Export Procedures and Documents
4 Kumar A ldquoExport and Import Managementrdquo Excel Books
5 Lall G S ldquoFinance of Foreign Trade and Foreign Exchangerdquo
6 Manual on Export Documentation Nabhi publication
7 Ram P ldquoExport What Where and Howrdquo Anupam Publishers
8 Varshney RL and Bhattacharya B ldquoInternational Marketing Managementrdquo
S Chand Publishers Pvt Ltd New Delhi
Note The latest editions of the books should be followed
100Bachelor of Business Administration (Semester ndash VI)
BBA- 642 GROUP D- GLOBAL STRATEGIC MANAGEMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IConcept of strategy including global strategy An overview of formulation and implementation
of global strategy analysing the external environment especially the tools of analysis culture
and global strategy analysing company resources and capabilities personal goals of top
management corporate level strategy including vertical integration diversification strategic
alliance and acquisition
Part ndash IIEntering foreign markets business level strategies functional level strategies strategy and
Technology evaluation of strategy implementation of strategy organization structure and
Strategy management of political risk and negotiation governing the corporation around the
World
101Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Deresky H ldquoInternational Management Managing Across Borders and Cultures
Pearson Education
2 Hill C W L and Jones G R ldquoStrategic Management An Integrated Approachrdquo Biztantra
3 Hill C W L and Jain A K ldquo International Business Competing in the Global Market
Placerdquo McGraw Hill Co New Delhi
4 Hitt M A Duance R and Hoskisson R E ldquoStrategic Management Competitveness and
Globalizationrdquo Thomson South Western
5 Peng M W ldquoGlobal Strategyrdquo Thomson Publishers
6 Rugman A M Richard M H ldquoInternational Business A Strategic Management
Approachrdquo Pearson Education New Delhi
7 Taggar J H and Mc Dermot M C ldquoThe Essence of International Businessrdquo
Prentice Hall
8 Thakur M Burton G E and Srivastava BN ldquoInternational Management Concept and
Casesrdquo Tata McGraw Hill Co
Note The latest editions of the books should be followed
7Bachelor of Business Administration (Semester-I)
BBA-102 w[ZYbh gzikph(In lieu of Compulsory Punjabi)
wK L 3 xzN e[b nzeL 50gkm-eqw
eFB-J
g_sh n`yoh n`yo eqw go fpzdh tkb toD ns go ftu gDtkb toD ns wksqtK (w[Ybh ikD-gSkD)brkyo (fpzdh fN`gh n`Xe) L gSkD ns tos_
eFB-ph
gzikph Fpd-pDso L w[Ybh ikD-gSkD(kXkoB Fpd z[es Fpd fwFos Fpd wb Fpd nrso ns fgSso)
eFB-hfB`s tos_ dh gzikph Fpdktbh L pkko tgko foFs-Bks ysh ns jo XzfdnK nkfd BkbzpzXs
eFB-vh
js d `s fdBK d BK pkoQK wjhfBnK d BK o[sK d BK fJe s_ se frDsh FpdK ftu
nze-tzv ns gohfyne bJh jdkfJsK
1H gqFB gso d uko Gkr jDr jo Gkr ftu_ d gqFB g[S ikDr2H ftfdnkoEh B e[b gzi gqFB eoB jB jo Gkr ftu_ fJe gqFB bkwh j
gzitK gqFB fe th Gkr ftu_ ehsk ik edk j3H joe gqFB d pokpo nze jB4H ggo `N eoB tkbk ieo ukj sK gqFBK dh tzv nr_ t`X s_ tX uko T[g-gqFBK
ftu eo edk j
8Bachelor of Business Administration (Semester-I)
Punjab History amp Culture (From Earliest Times to C 320)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section A1 Physical features of the Punjab and its impact on history2 Sources of the ancient history of Punjab
Section B3 Harappan Civilization Town planning social economic and religious life of the Indus
Valley People4 The Indo-Aryans Original home and settlements in Punjab
Section C5 Social Religious and Economic life during Rig Vedic Age6 Social Religious and Economic life during Later Vedic Age
Section D7 Teachings and impact of Buddhism8 Jainism in the Punjab
Suggested Readings
1 L M Joshi (ed) History and Culture of the Punjab Art-I Patiala 1989 (3rd edition)2 LM Joshi and Fauja Singh (ed) History of Punjab VolI Patiala 19773 Budha Parkash Glimpses of Ancient Punjab Patiala 19834 BN Sharma Life in Northern India Delhi 19665 Chopra PN Puri BN amp Das MN(1974) A Social Cultural amp Economic History
of India Vol I New Delhi Macmillan India
9Bachelor of Business Administration (Semester-I)
BBA-103 BASIC ACCOUNTING
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION AIntroduction Financial Accounting-Definition and Scope Objectives of FinancialAccounting Accounting vs Book Keeping Terms used in accounting Users of AccountingInformation and Limitations of Financial AccountingConceptual Frame work Accounting Concepts Principles and Conventions Accounting
Standards-Concept Objectives Benefits Brief review of Accounting Standards in IndiaAccounting Policies Accounting as a measurement disciplineRecording of TransactionsAccounting ProcessCycle Journal
SECTION BSubsidiary Books Ledger Cash Book Trial Balance Bank Reconciliation StatementDepreciation Meaning need amp importance of depreciation methods of chargingdepreciation (WDV amp SLM)
SECTION CFinal Accounts Meaning of Financial Statements Usefullness of Financial StatementsElements of Financial Statements Preparation of Trading and Profit amp Loss Account andBalance Sheet without AdjustmentsFinal Accounts with Adjustments Treatment of Some Items which may be Direct ItemsIndirect Items Incomes and Expenses Treatment of Items of Adjustment Appearing Outsidethe Trial Balance Treatment of Items of Adjustment Appearing Inside the Trial Balance
SECTION DIntroduction to Company Final Accounts Important provisions of Companies Act 2013in respect of preparation of final accounts of a company Understanding the Annual Reportof a CompanyComputerised Accounting Computers and its application in accounting Accountingsoftware package (Tally)
10Bachelor of Business Administration (Semester-I)
Suggested Readings
1 Gupta Ambrish ldquoFinancial Accounting for Management An Analytical PerspectiverdquoPearson Education New Delhi
2 Khatri Dhanesh ldquoFinancial Accountingrdquo Tata McGraw-Hill New Delhi
3 Horngren Charles T Sundem Gart l Elliot John A Philbrick Donna RldquoIntroduction to Financial Accountingrdquo Prentice Hallcedil New Delhi
4 Ramachandran N and Kakani RamldquoFinancial Accounting for ManagementrdquoTata McGraw-Hill New Delhi
5 Shukla MC Grewal TS and Gupta SC ldquoAdvance Accountsrdquo Sultan Chand ampSons New Delhi
Note The latest editions of the books should be followed
11Bachelor of Business Administration (Semester-I)
BBA-104 BUSINESS ORGANISATION amp SYSTEMS
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction to Business and Commerce Meaning and definition of business Objectives ofbusiness Essentials of a successful business Scope of business Business as an economicsystemTrade and aids to trade- Meaning scope functions and evolution of commerce amp industryIndustrial Revolution-its effects Industrialization in India
Section BForms of Business Organization Sole-proprietorship Partnership Joint stock CompanyCooperative Society Public Utilities Selection of a suitable form of organization Classificationbased on Business UnitSetting up a New Enterprise Promotion of a business Business size and location decisionsvarious factors to be considered for starting a new unit Problems in starting a new business
Section CBusiness and Society Changing Concepts and Objectives of Business Business ethics Socialresponsibilities of business Manager and his environment external and internalDomestic amp Foreign Trade Import export trade procedure amp their organization
Section DOrganization of wholesale amp retail trade - Recent trends in wholesale amp retailing Malls andSuper Markets ndash their effect on economyStock Exchange Definition and Meaning Importance FunctionsDealers
12Bachelor of Business Administration (Semester-I)
Suggested Readings1 Kaul Vijay Kumar ldquoBusiness Organization and Management Text and Casesrdquo Pearson
Education New Delhi
2 Singla RK ldquoBusiness Organization and Managementrdquo VK (India) Enterprises New
Delhi
3 Daft Richard L Daft J Murphy H amp Willmott ldquoOrganization Theory and Designrdquo
Cengage Learning EMEA New Delhi
4 Fernando AC ldquoBusiness Environmentrdquo Pearson Education New Delhi
5 Archie B Carroll Ann K Buchholtz ldquoBusiness amp Society Ethics Sustainability and
Stakeholder Managementrdquo Cengage Learning New Delhi
Note The latest editions of the books should be followed
13Bachelor of Business Administration (Semester-I)
BBA-105 MANAGERIAL ECONOMICS- I
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION ATheory of Demand Meaning of demand and its types Law of demand Price elasticity of demand
and its measurement
Consumerrsquos Behaviour Utility approach Brief outline of law of diminishing marginal utility and
law of equi-marginal utility
SECTION BIndifference Curve Approach Consumer equilibrium Income Price and Substitution effect
Revealed Preference Approach
Theory of Supply Concept and law of supply factors affecting supply
SECTION CTheory of Production Law of variable proportion total average and marginal physical product
Law of Returns to scale Economies and diseconomies of scale
Theory of Cost Short and Long period costs Concept of total cost Marginal and Average cost
Theory of cost in short-run and long-run Concept of revenue Total Revenue Average Revenue
Relationship between Average and Marginal Revenue and Price elasticity of demand
SECTION DPricing Under Various Market Conditions Perfect Competition - Equilibrium of Firm and
Industry under Perfect Competition Monopoly - Price determination under Monopoly Monopolistic
Competition - Price and Output determination under Monopolistic Competition
14Bachelor of Business Administration (Semester-I)
Suggested Readings
1 Koutosoyiannis A ldquoModern Micro Economicsrdquo Palgrave Macmillan
2 Dwivedi DNldquoMicroeconomics Theory and Applicationsrdquo Pearson Education New
Delhi
3 Gravelle H and Rees R ldquoMicroeconomicsrdquo Pearson Education New Delhi
4 Ahuja HL ldquoAdvanced Economic theory Microeconomic Analysisrdquo
S Chand amp Company Ltd New Delhi
5 Mithani DM ldquoManagerial Economicsrdquo Himalaya Publishing House New Delhi
Note The latest editions of the books should be followed
15Bachelor of Business Administration (Semester-I)
BBA-106 COMPUTER APPLICATIONS FOR BUSINES- I
Time 3 Hours Total Marks 50Theory 35
Practical 15Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION AComputer Fundamentals Definition of computer Components of a computer systemBrief history of evolution of computers and generation of computersInternal and External Memory Storage RAM ROM PROM EPROM Commonly used
InputoutputMemory storage devices Punched Card VDU CRT Differencebetween Hardware amp Software Types of software system Software amp Applicationsoftware Interpreter
SECTION BOperating System Definition Types of operating on the Basis of processing Introduction tovarious types of operating system such as windows amp DOS Overview and Anatomy ofwindows Working with files and folder in windowsBasic Commands of Internal amp External commands in DOS
SECTION CMS-Word Overview Creating Saving Opening Importing Exporting amp Inserting filesFormatting pages paragraphs and sections Indents and outdates Creating lists and numberingHeading Styles Fonts and size editing positioning amp viewing text Finding amp replacing textinserting page breaks page numbers book marks symbols amp dates Using tabs and tablesHeader Footer amp Printings
SECTION DMS-Excel Worksheet overview Entering information Worksheet Opening and savingworkbook Formatting number and texts Protecting cells Producing Charges and printingoperations graphsMS-Power Point Presentation Basics Menus amp Toolbars Opening amp Saving amp existingpresentation creating amp Saving a presentation using auto content wizard Design TemplateBlank Presentation The slides sorter view Insert slides from another presentation Insertingpictures and graphics Slide show printing slides
16Bachelor of Business Administration (Semester-I)
Suggested Readings
1 Peter Norton ldquoIntroduction to Computersrdquo McGraw-Hil New Delhi
2 Sanjay Sexana ldquoA First Course in Computersrdquo Vikas Publishing House New Delhi
3 Rajaraman V ldquoFundamental of Computersrdquo Prentice Hal India New Delhi
4 Srivastava SS ldquoMS-Oficerdquo Firewal Media New Delhi
5 Alexis Loeon and Matheus Leon ldquoIntroduction to Computers with MS-Ofice 200rdquo TataMcGraw-Hil New Delhi
Note The latest editons of the boks should be folowed
17Bachelor of Business Administration (Semester-I)
BBA-107 BUSINESS COMMUNICATION
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ABusiness Communication ndash Meaning amp Importance Communication purpose processelements barriers to communication and conditions for successful communication Forms ofCommunication basic models of communication 7Cs of effective business communicationOrganizational Communication Importance of Communication in Management Formal andInformal Communication Internal and external communication
Section BPresentation Skills Presentation on any chosen topic Oral presentations Principles of oralpresentations factors affecting presentationsBusiness Etiquette Understanding etiquette Cross-cultural etiquette Business manners
Business to business etiquette
Section CInternal Correspondence Memos Circulars Notices Office ordersCorrespondence with banks-Regarding overdrafts cash credits loans Drafting of salesletters circulars preparation of sales reportsCustomersrsquo correspondence - Complaints Regarding dues follow up letters
Section DSecretarial Correspondence -Correspondence with shareholders debenture holders regardingdividend interest transfer-transmission Communicating with statutory authorities and bodieslike Stock exchange RBI SEBIPreparation of resume Job application Drafting of interview letters call letters finalappointment orders
18Bachelor of Business Administration (Semester-I)
Suggested Readings
1 Taylor S and Chandra V ldquoCommunication for Business A Practical Approachrdquo Fourth
Edition 2011 Pearson Education
2 Bovee C and Thill J ldquoBusiness Communication Todayrdquo 2011 Prentice Hall
3 Sethi A and Adhikari B ldquoBusiness Communicationrdquo 2009 McGraw Hill Education
4 Kaul A ldquoBusiness Communicationrdquo 2004 Prentice Hall of India New Delhi
5 Dulek R and Fielden J ldquoPrinciples of Business Communicationrdquo 1990 Macmillan
Publishing Co New York
6 Rodriques MV (2003) ldquoEffective Business Communicationrdquo 13th Edition
7 Doshi SR (2008) ldquoBusiness Communication amp ManagementndashMethods amp Techniquesrdquo
8 Herata A Murphy Charles E Peck (1981) 3rd Edition ldquoEffective Business
Communicationrdquo Tata McGraw Hill Publishing Co Ltd
Note The latest Editions of the books should be followed
19Bachelor of Business Administration (Semester-I)
Drug Abuse Problem Management and Prevention
PROBLEM OF DRUG ABUSETime 3 Hours Max Marks 50
Instructions for the Paper Setters-
Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION ndash AMeaning of Drug AbuseMeaning Nature and Extent of Drug Abuse in India and Punjab
SECTION ndash BConsequences of Drug Abuse for
Individual Education Employment IncomeFamily ViolenceSociety CrimeNation Law and Order problem
SECTION ndash CManagement of Drug AbuseMedical Management Medication for treatment and to reduce withdrawal effects
SECTION ndash DPsychiatric Management Counselling Behavioural and Cognitive therapySocial Management Family Group therapy and Environmental Intervention
References
1 Ahuja Ram (2003) Social Problems in India Rawat Publication Jaipur2 Extent Pattern and Trend of Drug Use in India Ministry of Social Justice and
Empowerment Government of India 20043 Inciardi JA 1981 The Drug Crime Connection Beverly Hills Sage Publications4 Kapoor T (1985) Drug epidemic among Indian Youth New Delhi Mittal Pub5 Kessel Neil and Henry Walton 1982 Alcohalism Harmond Worth Penguin Books6 Modi Ishwar and Modi Shalini (1997) Drugs Addiction and Prevention Jaipur Rawat
Publication7 National Household Survey of Alcohol and Drug abuse (2003) New Delhi Clinical
Epidemiological Unit All India Institute of Medical Sciences 2004
20Bachelor of Business Administration (Semester-I)
8 Ross Coomber and Others 2013 Key Concept in Drugs and Society New Delhi SagePublications
9 Sain Bhim 1991 Drug Addiction Alcoholism Smoking obscenity New Delhi MittalPublications
10 Sandhu Ranvinder Singh 2009 Drug Addiction in Punjab A Sociological Study AmritsarGuru Nanak Dev University
11 Singh Chandra Paul 2000 Alcohol and Dependence among Industrial Workers DelhiShipra
12 Sussman S and Ames SL (2008) Drug Abuse Concepts Prevention and CessationCambridge University Press
13 Verma PS 2017 ldquoPunjabrsquos Drug Problem Contours and Charactersticsrdquo Economic andPolitical Weekly Vol LII No 3 PP 40-43
14 World Drug Report 2016 United Nations office of Drug and Crime15 World Drug Report 2017 United Nations office of Drug and Crime
21Bachelor of Business Administration (Semester ndash II)
BBA-201 ENGLISH (COMPULSORY)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-
Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four
Sections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates are
required to attempt five questions selecting at least one question from each Section The fifth
question may be attempted from any Section
Texts Prescribed1 Tales of Life (Guru Nanak Dev University Amritsar) Stories at Sr No 7 9 10 11 122 Prose for Young Learners (Guru Nanak Dev University Amritsar) Essays at
Sr No 7 8 9 10 113 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP (Units 49-97)
The syllabus is divided in four sections as mentioned below
SECTIONndashA
English Grammar in Use 4th Edition by Raymond Murphy CUP (Units 49-81)
SECTIONndashB
Personal letter Writing and English Grammar in Use (Units 82-97)
SECTIONndashC
Tales of Life (Guru Nanak Dev University Amritsar) 7 9 10 11 12
SECTIONndashD
Prose for Young Learners (Fourth Edition) by Raymond Murphy CUP 7 8 9 10 and 11
22Bachelor of Business Administration (Semester ndash II)
BBA-202 gzikph (bkiawh)
wKL 3 xzN e[b nzeL 50
gkm-eqw ns gkm-g[seK
ਸਕਸ਼ਨ - ਏd ozr (ejkDh Gkr) (zgkH jofizdo fzx fY`b_ ns gqhsw fzx orXhnk)r[o BkBe dt BhtofNh nzfwqso( ਿਵਸ਼ਾ-ਵਸਤਸਾਰਲਖਕ ਦਾ ਜੀਵਨ ਤ ਰਚਨਾ)
ਸਕਸ਼ਨ - ਬੀzko dhnK gqf`X jshnK (ihtBh BzL 10 s_ 18 s`e)(zgkH fgqzH sik fzx joBkw fzx Fkw)gzikph kfjs gqekFB nzfwqso(ਿਵਸ਼ਾਸਾਰਨਾਇਕ ਿਬਬ)
ਸਕਸ਼ਨ - ਸੀ(T) Fpd-pDso ns Fpd-ouBk L gfoGkFk w[Yb zebg(n) Fpd FqDhnK
ਸਕਸ਼ਨ - ਡੀ(T) dsoh fu`mh g`so(n) w[jkto ns nykD
nze-tzv ns gohfyne bJh jdkfJsK
1H gqFB g`so d uko Gkr jDr jo Gkr ftu_ d gqFB g[`S ikDr2H ftfdnkoEh B e[`b gzi gqFB eoB jB jo Gkr ftu_ fJe gqFB bkwh
j gzitK gqFB fe th Gkr ftu_ ehsk ik edk j3H joe gqFB d pokpo nze jB4H ggo N eoB tkbk ieo ukj sK gqFBK dh tzv n`r_ t`X s_ t`X uko
T[g-gqFBK ftu eo edk j
23Bachelor of Business Administration (Semester ndash II)
BBA-202 w[ZYbh gzikph(In lieu of Compulsory Punjabi)
smW 3 GMty kul AMk 50gkm-eqw
eFB-J
Fpd FqDhnK L gSkD ns tos_(BKt gVBKt fefonk ftFFD fefonk ftFFD pzXe ie ns ftfwe)
eFB-ph
gzikph tke pDso L w[Ybh ikD-gSkD(T) kXkoB tke z[es tke ns fwFos tke (gSkD ns tos_)(n) fpnkBhnk tke gqFBtkue tke ns j[ewh tke (gSkD ns tos_)
eFB-h
goQk ouBkzyg ouBk
eFB-vh
fu`mh g`so (xob ns dsoh)nykD ns w[jkto
nze-tzv ns gohfyne bJh jdkfJsK
1H gqFB gso d uko Gkr jDr jo Gkr ftu_ d gqFB g[S ikDr2H ftfdnkoEh B e[b gzi gqFB eoB jB jo Gkr ftu_ fJe gqFB bkwh j
gzitK gqFB fe th Gkr ftu_ ehsk ik edk j3H joe gqFB d pokpo nze jB4H ggo `N eoB tkbk ieo ukj sK gqFBK dh tzv nr_ t`X s_ tX uko T[g-gqFBK
ftu eo edk j
24Bachelor of Business Administration (Semester ndash II)
Punjab History amp Culture (C 320 to 1000 B C)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section A1 Alexanderrsquos Invasion and its Impact2 Punjab under Chandragupta Maurya and Ashoka
Section B3 The Kushans and their Contribution to the Punjab4 The Panjab under the Gupta Empire
Section C5 The Punjab under the Vardhana Emperors6 Socio-cultural History of Punjab from 7th to 1000 AD
Section D7 Development of languages and Education with Special reference to Taxila8 Development of Art amp Architecture
Suggested Readings1 L M Joshi (ed) History and Culture of the Punjab Art-I Punjabi University Patiala
1989 (3rd edition)2 LM Joshi and Fauja Singh (ed) History of Punjab VolI Punjabi University Patiala
19773 Budha Parkash Glimpses of Ancient Punjab Patiala 19834 BN Sharma Life in Northern India Delhi 1966
25Bachelor of Business Administration (Semester ndash II)
BBA-203 BUSINESS LAWSTime 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION ALaw of Contract (1872) Nature of contract Classification Offer and acceptance Capacity ofparties to contract Free consent Consideration
SECTION BLaw of Contract Legality of object Agreement declared void Performance of contractDischarge of contract Remedies for contract of contractSales of Goods Act (1930) Formation of contracts of sale Goods and their classificationprice conditions and warranties
SECTION CSales of Goods Act Transfer of property in goods Performance of the contact of salesUnpaid seller and his rights sale by auction Hire purchase agreementThe Consumer Protection Act (1886) Definition of consumer Features Grievance regressedmachinery
SECTION DNegotiable Instruments Act (1881) Definition of negotiable instruments FeaturesPromissory note Bill of Exchange Cheque Holder and holder in the due courseCrossing of a cheque types of crossing Negotiation Dishonour and discharge of negotiableinstrument
Suggested Readings1 Singh Avtar ldquoThe Principles of Mercantile Lawrdquo Eastern Book Company Lucknow2 Kapoor ND ldquoBusiness Lawrdquo Sultan Chand amp Sons New Delhi3 Tulsian PC ldquoBusiness Lawrdquo Tata McGraw Hill New Delhi4 Usa Tbp Usa ldquoIndian Business Lawrdquo International Business Publications USA
Note The latest editions of the books should be followed
26Bachelor of Business Administration (Semester ndash II)
BBA-204 PRINCIPLES OF MANAGEMENTTime 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Objective To provide a basis of understanding to the students with reference to working ofbusiness organization through the process of management
SECTION AManagement Meaning and definition nature purpose scope importance and functionsManagement as art science and profession Management as a social system Concept ofmanagement administration and organization Principles of management ScientificManagementEvolution of Management Thought Contribution of FW Taylor Henri Fayol Elton MayoChester Barnard amp Peter Drucker to the management thought Various approaches tomanagement (ie Schools of Management Thought) Indian management thoughtManagement Techniques Management by Objective Meaning Process Benefits AndWeaknesses
SECTION BPlanning Meaning Significance Types of plans Nature Elements Objectives PoliciesRules Procedure Strategy Decision MakingOrganizing Meaning Nature and Purpose of organization Theories of organization principlesof organization Forms of organization Line Functional and Line and Staff Formal andinformal organization Delegation Span of Management Factors determining effective span
SECTION CDepartmentation Definition Departmentation by function Territory ProductserviceCustomer group and matrix organization Decentralisation and DepartmentationAuthority Definition types responsibility and accountability delegation definition steps indelegation obstacles to delegation and their elimination decentralization vs centralizationdeterminants of effective decentralization
SECTION DStaffing Meaning nature and functions of HRM Manpower management factors affectingstaffing Recruitment Selection Training and Development Performance appraisal need andprocessDirecting Motivation Meaning Nature Importance Types Theories of MotivationMc Gregorrsquos Maslow and Herzberg Leadership Meaning Nature Styles Managerial gridLikert system Theories Trait Behavioural Situational and FollowersCoordination Principles and Techniques Difference between coordination and cooperationControlling Meaning nature importance scope principles prerequisites steps limitationsand techniques
27Bachelor of Business Administration (Semester ndash II)
Suggested Readings
1 Robbins SP amp Coulter MK ldquoManagementrdquo Pearson Education Inc New Delhi
2 Gupta Meenakshi ldquoPrinciples of Managementrdquo PHI Learning Pvt Ltd New Delhi
3 Koontz H Weihrich H amp Aryasri AR ldquoEssentials of Managementrdquo
Tata McGraw-Hill New Delhi
4 Aswathapa K ldquoEssential of Business Administrationrdquo Himalaya Publishing HouseMumbai
Note The latest editions of the books should be followed
28Bachelor of Business Administration (Semester ndash II)
BBA-205 MANAGERIAL ECONOMICS-IITime 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Objective To provide a basis of understanding macroeconomics concepts
SECTION AMacroeconomics Meaning nature and scope Basic concepts Stock and flow variables staticcomparative static and dynamic analysisNational Income Concept and Importance of National Income Gross and Net NationalProduct Gross and Net Domestic Product Personal Income and Disposable IncomeMeasurement of National Income Income Output and Expenditure Method Problems inMeasurement of National Income
SECTION BConsumption Function Meaning and Nature Deterimants and Measures to raise Propensity toConsume Keynes Psychological Law of Consumption- Meaning Properties and Implications
SECTION CInvestment Classical Theory of Investmaent Keynesian Theory of Investment AcceleratorTheory of InvestmentKeynesian Economics Theory of Money Saving and Investment FunctionMultiplier Static and Dynamic Analysis Balanced Budget Multiplier EmploymentMultiplier
SECTION DBusiness Cycle Keynesrsquos Theory of Trade Cycle Kaldorrsquos Theory of Trade Cycle HicksrsquoTheory of Trade Cycle Samuelsonrsquos Theory of Trade CycleInflation Meaning Types Theories Causes effects and Context
29Bachelor of Business Administration (Semester ndash II)
Suggested Readings
1 Ackley G ldquoMacroeconomics Theory and Policyrdquo Macmillan New York
2 Shapiro E ldquoMacroeconomic Analysisrdquo Galgotia Publication New Delhi
3 Gppdwin Neva J A Nelson amp J Harris ldquoMacroeconomics in Contextrdquo PHI Learining Pvt
Ltd New Delhi
4 Dornbusch R S Ficher amp R Startz ldquoMacro Economicsrdquo Tata McGraw Hill Publishing
Company Ltd New Delhi
5 Agarwal Vanita ldquoMacroeconomics Theory and Policyrdquo Pearson Education New Delhi
Note The latest editions of the books should be followed
30Bachelor of Business Administration (Semester ndash II)
BBA-206 COMPUTER BASED ACCOUNTING SYSTEMTime 3 Hour M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION AComputerized Accounting - Meaning need Concepts of Accounting groups Hierarchy ofaccounts Codification in accountingAccounting package - Setting up an accounting entity Creation of groups and accountsDesigning and creating vouchers Data Entry operations using the vouchers Processing forreports to prepare ledger accounts trial balance and balance sheet
SECTION BDatabase Design for Accounting
Identifying and appreciating the data content in accounting transactions overview of databaseconcepts ER model creating and implementing RDM for Financial Accounting SQL toretrieve data and generate accounting information
SECTION C
Documenting transactions using vouchers System of vouchers and database design foraccounting Storing and maintain transaction dataTallyFinancial Accounting Packages Preparation and online finalization of accounts on Tally ERP90 Introduction of Tally ERP 90 Phases of Implementation Aides for implementationAccounts Management (Using Tally ERP 90 Software Package)
SECTION DAccounts Masters Accounts Transaction Accounts Reports Preparation and Compilation ofcomplete balance sheet of any IndustriesOrganization Firms(The mentioned versions of Tally must be replaced with latest available version)
Suggested Readings1 Hall JA ldquoAccounting Information Systemrdquo South Western College Publishing2 Gelinas Ultric J and Steve G Suffon ldquoAccounting Information System South Western
Thomson Learning3 ldquoTally- ERP 9 Simple Steps of Learningrdquo Kogent LearningNote The latest editions of the books should be followed
31Bachelor of Business Administration (Semester ndash II)
BBA- 207 FUNDAMENTALS OF BANKINGTime 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION ACommercial BanksmdashIntroduction evolution nature functions importance and servicesprovided by commercial banks
Types of Banks-Commercial Bank Regional Rural Banks Foreign Banks Cooperative BanksPublic bank and Private bank difference between public and private banks
SECTION BCentral Bankmdashmeaning and functions Techniques of credit control mechanism of CreditCreation
Practical Aspect of Banking- Negotiable Instrumentsmdash Cheques bills of exchange andpromissory notes endorsements difference between cheques and bills of exchange
SECTION CCustomerrsquos Pass Book-Entries in Pass Book Effects of errors favourable to the Banker andCustomer
Clearing House System
SECTION DSystems of Banking- Group and Chain Banking Unit and Branch Banking Investment Bankingand Mixed Banking
32Bachelor of Business Administration (Semester ndash II)
Suggested Readings
1 Sundharam Varsheney ldquoBanking Theory Law amp Practicerdquo Sultan Chand amp Co
2 Shekhar KC Shekhar Lekshmy ldquoBanking Theory and Practicerdquo Vikas PublishingHouse
3 Sethi Jyotsana Bhatia Nishwan ldquoElements of Banking and Insurancerdquo PHI LearningPrivate Limited New Delhi
4 wwwrbiorg
Note The latest editions of the books should be followed
33Bachelor of Business Administration (Semester ndash II)
Drug Abuse Problem Management and Prevention
DRUG ABUSE MANAGEMENT AND PREVENTIONTime 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION ndash APrevention of Drug abuseRole of family Parent child relationship Family support Supervision Shaping values ActiveScrutiny
SECTION ndash BSchool Counselling Teacher as role-model Parent-teacher-Health Professional CoordinationRandom testing on students
SECTION ndash CControlling Drug AbuseMedia Restraint on advertisements of drugs advertisements on bad effects of drugs Publicityand media Campaigns against drug abuse Educational and awareness program
SECTION ndash DLegislation NDPs act Statutory warnings Policing of Borders Checking SupplySmuggling ofDrugs Strict enforcement of laws Time bound trials
References
1 Ahuja Ram (2003) Social Problems in India Rawat Publication Jaipur
2 Extent Pattern and Trend of Drug Use in India Ministry of Social Justice and
Empowerment Government of India 2004
3 Inciardi JA 1981 The Drug Crime Connection Beverly Hills Sage Publications
4 Kapoor T (1985) Drug epidemic among Indian Youth New Delhi Mittal Pub
5 Kessel Neil and Henry Walton 1982 Alcohalism Harmond Worth Penguin Books
6 Modi Ishwar and Modi Shalini (1997) Drugs Addiction and Prevention Jaipur Rawat
Publication
7 National Household Survey of Alcohol and Drug abuse (2003) New Delhi Clinical
Epidemiological Unit All India Institute of Medical Sciences 2004
8 Ross Coomber and Others 2013 Key Concept in Drugs and Society New Delhi Sage
Publications
34Bachelor of Business Administration (Semester ndash II)
9 Sain Bhim 1991 Drug Addiction Alcoholism Smoking obscenity New Delhi Mittal
Publications
10 Sandhu Ranvinder Singh 2009 Drug Addiction in Punjab A Sociological Study Amritsar
Guru Nanak Dev University
11 Singh Chandra Paul 2000 Alcohol and Dependence among Industrial Workers Delhi
Shipra
12 Sussman S and Ames SL (2008) Drug Abuse Concepts Prevention and Cessation
Cambridge University Press
13 Verma PS 2017 ldquoPunjabrsquos Drug Problem Contours and Charactersticsrdquo Economic and
Political Weekly Vol LII No 3 PP 40-43
14 World Drug Report 2016 United Nations office of Drug and Crime
15 World Drug Report 2017 United Nations office of Drug and Crime
35Bachelor of Business Administration Semester-III
BBA-301 ENGLISH (COMPULSORY)
Time 3 Hours Max Marks 50
Important Note The textbook Making Connections (3rd edition) is significantly different fromits 2nd edition The third edition (by Kenneth J Pakenham Jo EcEntire Jessica Williams) is to befollowed for this course
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed1 Making Connections by Kenneth J Pakenham Jo McEntire Jessica Williams 3rd Edition
CUP2 Moments in Time An Anthology of Poems GNDU Amritsar3 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP
Syllabus is divided into four sections as mentioned below
Section AEnglish Grammar in Use (Fourth Edition) by Raymond Murphy CUP Units 98-130
Section BEssay writing and English Grammar in Use Units 131-145
Section CMoments in Time Poems at Sr No 1-6
Section DMaking Connections by Kenneth J Pakenham 3rd Edn CUP Unit-I (Global Health) and Unit-II(Multicultural Societies)
36Bachelor of Business Administration Semester-III
BBA-302 gzikph (bkwh)
wK fszB xzN e[b nze L 50nze-tzv ns gohfyne bJh jdkfJsK
1H gqFB g`so d uko Gkr jDr jo Gkr ftu d gqFB g[S ikDr2H ftfdnkoEh B e[`b gzi gqFB eoB jB jo Gkr ftu_ fJe gqFB bkwh
j gzitK gqFB fe th Gkr ftu_ ehsk ik edk j3H joe gqFB d d nze jB4H ggo N eoB tkbk ieo ukj sK gqFBK dh tzv n`r_ t`X s_ t`X uko
T[g-gqFBK ftu eo edk j
gkm-eqw ns gkm-g[seK
ਸਕਸ਼ਨ - ਏnkX[fBe gzikph tkose (zgkH vkH r[opuB fzx skfbp)gzikph kfjs gqekFB nzfwqso(ਿਵਸ਼ਾ-ਵਸਤਸਾਰਕਲਾ ਪਖ)
ਸਕਸ਼ਨ - ਬੀuDt_ gzikph fJeKrh (fJeKrh zrqfj)zgkH vkH ofwzdo eo esoh nAv zBi nzfwqso
1H [jkr nkJhHhHBzdk2H BtK ukBD jouoB fzx3H nzBQ fBFkBuh niwo nby4H nowkB ifszdo pokV5H ukphnK nkswihs fzx6H fw`Nh dk pktk gkbh G[fgzdo7H `XoK etb Xkbhtkbftak ts$gkso fusoB$ozr wzu d gZy sA
ਸਕਸ਼ਨ - ਸੀ(T) zyg ouBk (gqh)(n) fd`s goQ ftu_ nF[`X Fpd iVK ~ F[`X eoBk
ਸਕਸ਼ਨ - ਡੀwb ftnkeoBe fJekJhnK L gfoGkFk ns tzBrhnK(GktzF Fpd tkezF T[g-tke ns tke)
37Bachelor of Business Administration Semester-III
BBA-302 mu~FlI pMjwbI(In lieu of Compulsory Punjabi)
pwT-kRm
smW iqMn GMty kul AMk 50AMk-vMf Aqy prIiKAk leI hdwieqW
1 pRSn p`qr dy cwr Bwg hoxgy[ hr Bwg iv`coN do pRSn pu`Cy jwxgy[2 ividAwrQI ny ku`l pMj pRSn krny hn[ hr Bwg iv`coN iek pRSn lwzmI hY[ pMjvW
pRSn iksy vI Bwg iv`coN kIqw jw skdw hY[3 hryk pRSn dy brwbr AMk hn[4 pypr sY`t krn vwlw jykr cwhy qW pRSnW dI vMf A`goN v`D qoN v`D cwr aup-pRSnW ivc
kr skdw hY[
pwT-kRm
sYkSn-eyivAwkrxk iekweIAW dI pCwx Aqy vrqoN vwkMS aupvwk Aqy vwk
sYkSn-bI
gok ouBkfu`mh g`sosYkSn-sI
nykD ns w[jkto
sYkSn-fI
pYrw ADwirq pRSnsMKyp rcnw
38Bachelor of Business Administration Semester-III
Punjab History amp Culture (From 1000 to 1605 A D)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section A1 Society and Culture of Punjab during the Turko-Afghan rule2 The Punjab under the Mughals
Section B3 Bhakti movement and its impact on Society of Punjab4 Sufism in Punjab with special reference to Baba Farid
Section-C5 Guru Nanak-Life and travels6 Teachings of Guru Nanak Concept of Sangat Pangat and dharmsal
Section-D7 Contribution of Guru Angad Dev Guru Amar Das and Guru Ram Das8 Compilation of Adi Granth and martyadom of Guru Arjun Dev
Suggested Readings
1 Chopra PN Puri BN amp Das MN(1974) A Social Cultural amp Economic Historyof India Vol II New Delhi Macmillan India
2 Grewal JS (1994) The Sikhs of the Punjab Cambridge University Press New Delhi3 Singh Fauja (1972) A History of the Sikhs Vol II I Patiala Punjabi University4 Singh Kushwant (2011) A History of the Sikhs- Vol I (1469-1839) New Delhi
Oxford University Press5 SinghKirpal (1990) History and Culture of the Punjab-Part II (Medieval Period)
Patiala Publication Bureau Punjabi University
39Bachelor of Business Administration Semester-III
BBA-303 STATISTICS FOR BUSINESS
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AMatrix Algebra Types of matrices basic operations of matrices determinant of a matrix andits properties rank and inverse of a matrix solution of simultaneous linear equations ndashCramerrsquos rule and matrix inversion method application of matrices
Section BIntroduction and Methods of Presentation of Statistical Information Collection and Presentationof Data Frequency distribution Concept of sampling and sampling DesignsMeasures of Central Tendency- Mean Median Mode Measure of dispersion Range quartiledeviation Average deviation and Standard deviation
Section CSimple Correlation and Regression Analysis Assumptions Pearsons product moment andSpearmenrsquos rank correlation method least squares technique properties of correlations andregression coefficients Time Series Analysis Trend analysis using moving average and regression analysis seasonalcyclic and regular fluctuations Index number construction of unweighted and weighted indexnumbers quantity Index
Section DElementary Probability Theory Deterministic and nonndashdeterministic experiments differenttypes of events a priori and empirical definition of probabilityConditional probability laws of addition and multiplication of probabilityproperties of binomial Poisson and normal distributions
Suggested Readings1 Chiang AC ldquoFundamental Methods of Mathematical Economicsrdquo McGraw Hill
Kogakusha2 Hopfe MM Mathematics ndash ldquoFoundations for Business Science
Research Associationrdquo3 Mizrahi A and Sullivan M ldquoMathematics for Business and Social Sciencesrdquo
John Wiley and Sons4 Raghawachari M ldquoMathematics for Management ndash An Introductionrdquo
Tata McGraw Hill New Delhi5 Webber JE ldquoMathematical Analysis Business and Economic Applicationsrdquo
Harper amp Row6 Yamuna T ldquoMathematics for Economics ndash An Elements Surveyrdquo
Prentice Hall of India PvtLtd New Delhi7 Chou Y ldquoStatistical Analysisrdquo Holt Rinehart and Winston New York8 Croxton FE Cowden DJ and Klien S ldquoApplied General Statisticsrdquo
Prentice Hall of India Pvt Ltd9 Karmel PH and Polar KM ldquoApplied Statistics for Economistsrdquo Pitman London10 Wetherill GB ldquoElementary Statistical Methodsrdquo Chapman and Hall London
Note The latest editions of the books should be followed
40Bachelor of Business Administration Semester-III
BBA-304 FUNDAMENTALS OF HUMAN RESOURCE MANAGEMENT
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AHuman Resource Management (HRM) Nature Scope Objectives and Functions of HRMEvolution of HRM Changing Trends in HRMStatus and competencies of HR managerHuman Resource Planning (HRP) Concept Need and Importance of HRP Factors affectingHRP Human Resource Planning ProcessJob Analysis Meaning and Objective Process Methods of Collecting job data Uses of Job
Analysis Problems of Job AnalysisSection B
Recruitment and Selection Meaning and Factors governing Recruitment RecruitmentSources and Techniques Meaning and Process of Selection Problems associated withRecruitment and SelectionEmployee Retention Meaning Factors Responsible for High Employee Turnover EmployeeRetention Strategies
Section CHR Training and Development Concept and Need Process of Training andDevelopment Programme - Identification of Training and Development Needs ObjectivesStrategy amp Designing of Training and Development Implementation and Methods of TrainingProgramme and Levels of Training EvaluationPerformance Appraisal Meaning Purpose Essentials of Effective Performance AppraisalSystem Various Components of Performance Appraisal Methods and Techniques ofPerformance Appraisal
Section DManaging Compensation and Employee Remuneration Concept Objectives Componentsof Employee Remuneration Factors Influencing Employee Remuneration Challenges ofRemuneration Incenive plans fringe benefits employee health and safety and employeegrievance systemJob Evaluation Meaning Process and Methods of Job Evaluation
41Bachelor of Business Administration Semester-III
Suggested Readings
1 Dessler Gary ldquoHuman Resource Managementrdquo New Delhi Pearson Education Asia
2 Durai Pravin ldquoHuman Resource Managementrdquo New Delhi Pearson
3 Noe Raymond A Hollenbeck John R Gerhart Barry Wright Patrick M ldquoHuman
Resource Management Gaining a Competitive Advantagerdquo New Delhi McGraw-Hill
4 Mathis Robert L and Jackson John H ldquoHuman Resource Managementrdquo New Delhi
Thomson Publishing
5 Gomez Mejia Balkin Cardy ldquoManaging Human Resourcesrdquo New Delhi Pearson
Education
6 Aswathappa K ldquoHuman Resource Managementrdquo Text and Cases New Delhi Tata
McGraw ndash Hill
7 Snell Scott and Bohlander George ldquoHuman Resource Managementrdquo New Delhi
Cengage Learning
Note The latest editions of the books should be followed
42Bachelor of Business Administration Semester-III
BBA-305 FUNDAMENTALS OF MARKETING MANAGEMENT
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AMarketing Concepts Philosophies and Importance Scope of Marketing the selling conceptthe Marketing concept Components of a modern marketing information system MarketingIntelligenceAnalyzing the Microenvironment Needs and Trends The Demographic EnvironmentEconomic Social-Cultural and Natural Technological Political-Legal Environment
Section BThe Buying Decision Process The Five Stage Model Levels of Marketing SegmentationBases for segmenting consumer markets Market Targeting Bases for segmenting businessmarketsProduct Life Cycle Marketing Strategies - Introduction stage and the Pioneer advantageGrowth Maturity and Declining Stage
Section CProduct Characteristics and Classifications Product levels The Customer value hierarchyProduct Classification DifferentiationPackaging Labeling Branding Understanding Pricing Setting the Price
Section DMarketing Communications-Advertising - Evolution Definition Features Importance Advertising and Publicity
Functions of advertising Advertising media advertising copy Objections against advertisingSales Promotions Direct Marketing Personnel Selling Interactive Marketing and Word ofMouth marketing and Channels of distributions
43Bachelor of Business Administration Semester-III
Suggested Readings
1 Kotler Philip Keller Kevin Koshey Abraham and Jha Mithileshwar ldquoMarketing
Management South Asian Perspectiverdquo Pearson Education New Delhi
2 Ramaswamy VS and Namakumari S ldquoMarketing Management Global Perspective
Indian Contextrdquo MacMillan
3 Kurtz David L and Boone Louis E ldquoPrinciples of Marketing Thomson South-Westernrdquo
4 Enis B M ldquoMarketing Classics A Selection of Influential Articlesrdquo New York
McGraw- Hill
5 Saxena Rajan ldquoMarketing Managementrdquo Tata McGraw-Hill New Delhi
Note The latest editions of the books should be followed
44Bachelor of Business Administration Semester-III
BBA-306 INDIAN FINANCIAL SYSTEMTime 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AFinancial System - Functions organisationstructure and an overview of Indian Financial
System
Financial Markets - Functions organisation and types of financial markets SecuritiesContract (Regulations) Rules SEBI (Securities Exchange Board of India)
Section BAn Overview of Primary and Secondary Market Money Market Organisation amp RBI (Role and
functions)
Non Banking financial companies
Section CMutual Funds - Its Introduction and guidelines schemes and products
IRDA Act of Insurance Companies
Section DAn Introduction to FIIrsquos and FDIrsquos and is importance
Financial AssetsInstruments - An Overview of Capital Market instruments
Suggested Readings-
1 Khan MY ldquoIndian Financial Systemrdquo fifth edition by Tata McGraw Hill PublishingCoLtd
2 Vasant Desai ldquoThe Indian Financial System amp Developmentrdquo Himalaya PublishingHouse
3 DrKRavichandran ldquoMerchant Banking amp Financial Servicesrdquo Himalaya PublishingHouse
4 Bhole LM ldquoIndian Financial Institutions and Marketrdquo Tata McGraw Hill Publishing CoLtd
5 Avadhani VA ldquoCapital Market Managementrdquo Himalaya Publishing House6 SEBI Guidelines Nabhi Publication
Note The latest editions of the books should be followed
45Bachelor of Business Administration Semester-III
BBA 307 MANAGEMENT ACCOUNTING
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AOrigin Concept nature and Scope of Management Accounting Need and Importance ofManagement Accounting Tools amp techniques of Management Accounting LimitationsManagement Accountant duties functions Distinction between management accountingamp Financial Accounting
Section BFinancial statement Analysis- meaning types Comparative Statements Common Size Trendanalysis Introduction of EVATools of Financial Analysis ndash Ratio Analysis (Liquidity Activity Solvency and Profitabilityratios)
Section CFund flow and Cash flow analysisResponsibility Accounting - Meaning features steps types of responsibility centers transferprice meaning methods selection of transfer pricing method
Section DManagement Reporting ndash Importance Needs Types Requirements of good report preparationincluding prewriting and form of final draft Working Capital Management - Meaningimportance need advantages and disadvantages factors affecting working capitalrequirements principles of working capital management Financing of working capitalApproaches for determining working capital mix Trends in financing working capital by banks
Suggested Readings
1 Jain PK and Khan MY ldquoManagement Accountingrdquo Tata Mc Graw Hill Publishing Co LtdNew Delhi
2 Horngren Charles Gary Sundem Stratton William ldquo Introduction to ManagementAccountingrdquo Pearson Education Publishers
3 Jawaharlal ldquoAccounting for Managementrdquo Himalaya Publishing House New Delhi
Note The latest editions of the books should be followed
46Bachelor of Business Administration Semester-IV
BBAndash401 ENGLISH (COMPULSORY)
Time 3 Hours Max Marks 50
Important Note The textbook Making Connections (3rd edition) is significantly different fromits 2nd edition The third edition (by Kenneth J Pakenham Jo EcEntire Jessica Williams) is to befollowed for this course
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed-
1 Making Connections by Kenneth J Pakenham Jo McEntire Jessica Williams 3rd EditionCUP
2 Moments in Time An Anthology of Poems GNDU Amritsar3 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP
Syllabus is divided into four sections as mentioned below
Section AEnglish Grammar in Use (Fourth Edition) by Raymond Murphy CUP Revision of Units 26-3742-48 92- 97 113-120
Section BMoments in Time Poems at Sr No 7-12
Section CMaking Connections by Kenneth J Pakenham 3rd Edn CUP Unit-III (Aspects of Language)and Unit-IV (Sustaining Planet Earth)
Section DEssay type question based on the section ldquoBeyond the readingrdquo from the text MakingConnections
47Bachelor of Business Administration Semester-IV
PUNJABI (COMPULSORY)
BBA-402 gzikph (bkwh)
wK fszB xzN e[b nze L 50
nze-tzv ns gohfyne bJh jdkfJsK
1H gqFB g`so d uko Gkr jDr jo Gkr ftu d gqFB g[S ikDr2H ftfdnkoEh B e[`b gzi gqFB eoB jB jo Gkr ftu_ fJe gqFB bkwh
j gzitK gqFB fe th Gkr ftu_ ehsk ik edk j3H joe gqFB d d nze jB4H ggo N eoB tkbk ieo ukj sK gqFBK dh tzv n`r_ t`X s_ t`X uko
T[g-gqFBK ftu eo edk j
gkm-eqw ns gkm-g[seK
ਸਕਸ਼ਨ - ਏwoh ihtB rkEk (t-ihtBh) L vkH dhtkB fzxesoh bkb n_v zB nfwqso(ਨਾਇਕ ਿਬਬਸਵ ਜੀਵਨੀ ਦ ਤਰ ਤ ਪਰਖਵਾਰਤਕ ਸ਼ਲੀ)
ਸਕਸ਼ਨ - ਬੀਫ਼ਾਸਲ (BkNe) L ifszdo pokVBkBe fzx g[sewkbk nfwqso(ਿਵਸ਼ਾਸਾਰਨਾਟਕ ਕਲਾ)
ਸਕਸ਼ਨ - ਸੀ(T) by ouBk (wkie fGnkukoe fJfsjke ns ftfdne oekoK zpzXh)(n) n]pko ~ fJFfsjko (fB`ih dsoh)
ਸਕਸ਼ਨ - ਡੀftnkeoB(T) Fpd-iVK d fBw(n) r[ow[yh fbgh dhnK ftFsktK
48Bachelor of Business Administration Semester-IV
BCG-102 muFlI pMjwbIpMjwb dw ieiqhws qy s`iBAwcwr
(In Lieu of Punjabi Compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of thefour Sections (A-D) Questions may be subdivided into parts (not exceeding four)Candidates are required to attempt five questions selecting at least one question from eachSection The fifth question may be attempted from any Section
Section-Ais`K Drm dI sQwpnw gurU nwnk dyv jI dw jIvn qy aupdyS (1469-1539)gurU nwnk dyv jI dw jIvn r`b sbMDI ivcwr gurU dw mh`qv is`iKAwvW[ sMgq-pMgq gurg`dI dI sQwpnw ies dw smwj qy pRBwv[
Section-Bis`K pMQ dw ivkws gurU AMgd dyv jI (1539-1522) gurU AMgd dyv jI dwis`K Drm dy ivkws iv`c Xogdwn gurmuKI il`pI[
Section-CgurU Amrdws qoN gurU rwmdws jI q`k (1522-1581) gurU Amrdws jI dw is`KDrm dy ivkws iv`c Xogdwn goieMdvwl swihb dI sQwpnw mMjI pRQw Aqy smwijksuDwr gurU rwmdws jI dw Xogdwn rwmdwspurw dI sQwpnw msMd pRQw[
Section-DgurU Arjn dyv jI dy smyN is`K pMQ dw ivkws (1581-1606) gurU Arjn dyvjI dw Xogdwn hirmMdr swihb dw inrmwx Awid gRMQ swihb dw sMkln gurUArjn dyv jI dI Shwdq qy iesdw mh`qv[
Suggested Readings
1 Kirpal Singh (ed) History and Culture of the Punjab Patiala Part II1990 3rd Edition
2 Fauja Singh (ed) History of the Punjab VolIII Patiala 19873 GS Chabbra The Advanced of the Punjab Vol I4 JS Grewal The Sikhs of the punjab The New Cambridge History of
India Cambridge 19915 Khushwant Singh A History of Sikhs Vol I OUP New Delhi 1990
49Bachelor of Business Administration Semester-IV
Punjab History amp Culture (From 1605 to 1849 AD)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section A1 Politicization of Sikhism under Guru Hargobind2 Martydom of Guru Teg Bahadur
Section-B3 Creation of Khalsa4 Khalsa and its impact on the Punjab
Section-C5 Rise of Banda Bahadur and his achievements6 Rise of Misls
Section-D7 Ranjit Singhrsquos rise to power Civil Military and Land Revenue Administration8 Art and Architecture Fair Festivals and Folk Music in the Punjab during the medieval
periodSuggested Readings1 Chopra PN Puri BN amp Das MN( 1974) A Social Cultural amp Economic History of
India VolII Macmillan India Limited New Delhi2 Grewal JS (1994) The Sikhs of the Punjab Cambridge University Press New Delhi3 Singh Fauja (1972) A History of the Sikhs Vol III Patiala Punjabi University4 Singh Kushwant (2011) A History of the Sikhs- Vol I (1469-1839) New Delhi
Oxford University Press5 SinghKirpal (1990) History and Culture of the Punjab-Part II (Medieval Period)
Patiala Publication Bureau Punjabi University
50Bachelor of Business Administration Semester-IV
BBA-403 FINANCIAL MANAGEMENT
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AFinance amp Financial Management Meaning and nature Financial goal-profit vs wealthmaximization Finance functions-investment Financing Liquidity and dividend decisionsTheories of capitalizationCapital Structure Theories Conceptual framework Determinants Net income approach Netoperating income approach Intermediary approach and MMapproach
Section BCost of Capital Meaning and significance of cost of capital Calculation of cost of debtPreference capital Equity capital and retained earnings Combined cost of capitalSources of finance Long term and short term
Section CCapital Budgeting Nature of investment decisions Investment evaluation criteriaon-discounted cash flow criteria Discounted cash flow criteria Risk analysis in capitalbudgeting Dividend Policies Issues in dividend decisions Forms of dividends Theories of relevance andirrelevance of dividends
Section DOperating and Financial Leverage Measurement of leverages Financial and operatingleverage combined leverageManagement of Working Capital Meaning Significance and types of working capitalApproaches of working capital
51Bachelor of Business Administration Semester-IV
Suggested Readings
1 Berk Jonathan and DeMarzo Peter ldquoFinancial Managementrdquo Person Education Dorling
Kindersley (India) Pvt Ltd
2 Bhattacharya Hrishlkas ldquoWorking Capital Management Strategies and Techniquesrdquo
Prentice Hall New Delhi
3 Brealey Richard A and Stewart C Myers ldquoCorporate Financerdquo McGraw Hill Int Ed
New York
4 Chandra Prasanna ldquoFinancial Managementrdquo Tata McGraw Hill Delhi
5 Hampton John ldquoFinancial Decision Makingrdquo Prentice Hall Delhi
6 Pandey I M ldquoFinancial Managementrdquo Vikas Publishing House Delhi
7 Van Horne JG and JM Wachowicz Jr ldquoFundamentals of Financial Managementrdquo
Prentice-Hall Delhi
8 Van Horne James G ldquoFinancial Management and Policyrdquo Prentice Hall Delhi
9 Khan MY Jain PK ldquoFinancial Managementrdquo Tata McGraw Hill New Delhi
Note The latest editions of the books should be followed
52Bachelor of Business Administration Semester-IV
BBA-404 PRODUCTION AND OPERATIONS MANAGEMENT
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction - Concept of Production amp Operations management Market Analysis
Competitive Priorities and capabilities New Product Design and development Plant location
and Plant layoutScheduling for Manufacturing Systems Production Scheduling Techniques ndash
Sequencing
Economic Batch Quantity with Joint Production Runs Gantt Charts Network Analysis
Section BProductivity Concept and Importance Factors Affecting Productivity Methods to improve
productivity Value Analysis
Work study Methods Analysis ndash Various Charts Principles of Motion Economy Work
Measurement
Section CInventory Management Concept and Classification of Inventory Relevant Costs for
Inventory Decisions- Inventory Control Models Reorder level Lead Time and Safety Stock
Section DSupply Chain Management Concept amp Components of Supply Chain Activities in Supply
Chain Management Logistics Management
Quality Issues Concept of Quality and Total Quality Management Statistical Quality Control
Just in Time Manufacturing Systems
53Bachelor of Business Administration Semester-IV
Suggested Readings
1 B Mahadevan ldquoOperations Management Theory amp Practicerdquo Pearson Education
2 Kanishka Bedi ldquoProduction amp Operations Managementrdquo Oxford Higher Education
3 LJ Krajewski amp LP Ritzman ldquoOperations Management Processes amp Value Chainsrdquo
Pearson Education
4 BS Goel ldquoProduction Operation Managementrdquo
5 Richard B Chase F Robert Jacobs Nicholas J Aquilano and Nitin K Agarwal ldquoOperations
Management ndash For Competitive Advantagerdquo The McGraw Hill Companies
Note The latest editions of the books should be followed
54Bachelor of Business Administration Semester-IV
BBA-405 BUSINESS ENVIRONMENT
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction The Concept Nature and Significance of business environment Influence ofenvironmental factors like economic political legal social technological and Internationalupon business The relationship of various environmental forces on businessThe need for environmental analysis and diagnosisDescription of environmental analysis Techniques for environmental analysis the role ofbusiness manager in analysis and diagnosis of environment
Section BThe process of environmental scanning and its importanceEnvironmental Threats and Opportunity Profile (ETOP) and SWOT analysis of some importantindustriesAspects of Economic Reforms Liberalisation Privatisation Globalisation and its Implicationsfor India
Section CEconomic Planning in India objectives Strategies and Evaluation of Xth plan and Strategy andpriorities of XIth planAnalysis of Current Annual BudgetThe Social responsibility of business social audit businessethics amp corporate governance
Section DDeficit Financing and its implications for the Indian Economy Disinvestment of PublicEnterprises Rationale Objectives and ImplicationsFiscal and Monetary Policy Changes in India Salient Features of FEMA
55Bachelor of Business Administration Semester-IV
Suggested Readings
1 Francis Cherunilam ldquoBusiness Environmentrdquo Himalaya Publishing House New Delhi
2 K Aswathappa ldquoLegal Environment of Businessrdquo Himalaya Publishing House
New Delhi
3 M Adhikary ldquoEconomic Environment for Businessrdquo Sultan Chand amp Sons New Delhi
4 Ruddar Dutt and KPM Sundharam ldquoIndian Economyrdquo S Chand and Company Ltd
New Delhi
5 PK Ghosh and GK Kapoor ldquoBusiness Policy and Environmentrdquo Sultan Chand and
Sons Delhi
6 Paul Justin ldquoBusiness Environment ndash Text and Casesrdquo Tata McGraw Hills Pvt Ltd
New Delhi
7 Govt of India Five Years Plan Documents
8 Govt of India Various Issues of Annual Economic Survey of India
Note The latest editions of the books should be followed
56Bachelor of Business Administration Semester-IV
BBA-406 OPERATIONS RESEARCH
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AOperations Research Meaning significance and scope Introduction to linear programmingformation of Linear Programming Problem Graphical method Simplex Method Two PhaseSimplex Method Duality in Linear Programming
Section BDefinition of Dual Problem general rules of converting primal into its dual TransportationProblem Assignment Problem
Section CGames Theory Two persons zero sum games pure strategies mixed strategies DominanceInventory-Types Nature and classification Economic lot size models quantity discounts
Section DCPMPERT-Basic concepts of Network Models Preparation of the Network diagram projectduration and critical path probability of Project completion
Suggested Readings1 VK Kapoor ldquoOperation Researchrdquo2 ND Vohra ldquoQuantitative Techniques in Managementrdquo3 Narinder K Sethi ldquoOperation Managementrdquo4 GordonPressman ldquoQuantitative Decision Making for Businessrdquo5 CR Kothari ldquoQuantitative Methodsrdquo6 Barry Shore ldquoQuantitative Method for Researchrdquo
Note The latest editions of the books should be followed
57Bachelor of Business Administration Semester-IV
BBA- 407 FUNDAMENTALS OF INSURANCE
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AInsurance- Concept of Insurance Need Purpose Principles of Insurance-Principle ofIndemnity Principle of Insurable Interest Principle of Subrogation Principle of Utmost GoodFaith Principle of Proximate Cause Principle of Contribution
Reforms In Indian Insurance Sector-meaning need and its Implications
Section BLegal Framework- Insurance Act 1938 LIC Act 1956 GIC Act 1972 and IRDA 1999
An overview of Insurance Industry- Types of Insurance ndashLife Insurance Marine InsuranceMotor Vehicle Insurance Health Insurance Liability Insurance
Section CUnderwriting-Meaning Purpose and Process of Underwriting
Reinsurance-Meaning Features of reinsurance difference between reinsurance and doubleinsurance Essentials of Reinsurance Programs as per IRDA
Section DDistribution Channels in Insurance- Role and Code of Conduct by IRDA for Agents DirectMarketing Bancassurance and Brokers
Insurance Specialists- Underwriters Surveyors and Loss Assessors Actuaries Third PartyAdministrators
Suggested Readings
1 Sethi Jyotsana and Bhatia Nishwan ldquoElements of Banking and Insurancerdquo2 Emmett JVaughan and Therese Vaughan ldquoFundamentals of Risk and Insurancerdquo3 Agarwal OP ldquoBanking and Insurancerdquo4 PeriasamyP VeeraselvamM ldquoRisk and Insurance Managementrdquo Tata Mc Graw Hill5 wwwirdaorg
Note The latest editions of the books should be followed
58Bachelor of Business Administration Semester-IV
BBA-408 SEMINAR Max Marks 50
59Bachelor of Business Administration Semester-IV
ESL 221 Environmental Studies (Compulsory Paper)
Time 3 Hrs Max Marks 100
Teaching Methodologies
Teaching MethodologiesThe Core Module Syllabus for Environmental Studies includes class room teaching and fieldwork The syllabus is divided into 8 Units [Unit-1 to Unit-VII] covering 45 lectures + 5 hours forfield work [Unit-VIII] The first 7 Units will cover 45 lectures which are class room based toenhance knowledge skills and attitude to environment Unit-VIII comprises of 5 hours field workto be submitted by each candidate to the Teacher in-charge for evaluation latest by 15 December2018Exam Pattern End Semester Examination- 75 marks
Project ReportField Study- 25 marks [based on submitted report]Total Marks- 100
The structure of the question paper being
Part-A Short answer pattern with inbuilt choice ndash 25 marksAttempt any five questions out of seven distributed equally from Unit-1 to Unit-VIIEach question carries 5 marks Answer to each question should not exceed 2 pages
Part-B Essay type with inbuilt choice ndash 50 marksAttempt any five questions out of eight distributed equally from Unit-1 to Unit-VII Eachquestion carries 10 marks Answer to each question should not exceed 5 pagesProject Report Internal Assessment
Part-C Field work ndash 25 marks [Field work equal to 5 lecture hours]The candidate will submit a hand written field work report showing photographs sketchesobservations perspective of any topic related to Environment or Ecosystem The exhaustive listfor project reportarea of study are given just for reference
1 Visit to a local area to document environmental assets River Forest Grassland Hill Mountain Water body Pond Lake Solid Waste Disposal Water Treatment Plant Wastewater Treatment Facility etc
2 Visit to a local polluted site ndash Urban Rural Industrial Agricultural3 Study of common plants insects birds4 Study of tree in your areas with their botanical names and soil types5 Study of birds and their nesting habits6 Study of local pond in terms of wastewater inflow and water quality7 Study of industrial units in your area Name of industry type of industry Size (Large
Medium or small scale)8 Study of common disease in the village and basic data from community health centre9 Adopt any five young plants and photograph its growth10 Analyze the Total dissolved solids of ground water samples in your area11 Study of Particulate Matter (PM25 or PM10) data from Sameer website Download from
Play store12 Perspective on any field on Environmental Studies with secondary data taken from Central
Pollution Control Board State Pollution Control Board State Science amp TechnologyCouncil etc
Unit-IThe multidisciplinary nature of environmental studiesDefinition scope and importance Need for public awareness
(2 lectures)
60Bachelor of Business Administration Semester-IV
Unit-IINatural Resources Renewable and non-renewable resourcesNatural resources and associated problems(a) Forest resources Use and over-exploitation deforestation case studies Timber extraction
mining dams and their effects on forests and tribal people(b) Water resources Use and over-utilization of surface and ground water floods drought
conflicts over water dams-benefits and problems(c) Mineral resources Use and exploitation environmental effects of extracting and using
mineral resources case studies(d) Food resources World food problems changes caused by agriculture and overgrazing
effects of modern agriculture fertilizer-pesticide problems water logging salinity casestudies
(e) Energy resources Growing energy needs renewable and non-renewable energy sources useof alternate energy sources case studies
(f) Land resources Land as a resource land degradation man induced landslides soil erosionand desertification
Role of an individual in conservation of natural resources Equitable use of resources for sustainable lifestyles
(8 Lectures)
Unit-IIIEcosystems
Concept of an ecosystem Structure and function of an ecosystem Producers consumers and decomposers Energy flow in the ecosystem Ecological succession Food chains food webs and ecological pyramids Introduction types characteristic features structure and function of the following
ecosystem Forest ecosystem Grassland ecosystem Desert ecosystem Aquaticecosystems (ponds streams lakes rivers ocean estuaries)
(6 Lectures)Unit-IV
Biodiversity and its conservation Introduction ndash Definition genetic species and ecosystem diversity Biogeographical classification of India Value of biodiversity consumptive use productive use social ethical aesthetic and
option values Biodiversity at global national and local levels India as a mega-diversity nation Hot-spots of biodiversity Threats to biodiversity habitat loss poaching of wildlife man wildlife conflicts Endangered and endemic species of India Conservation of biodiversity In-situ and Ex-situ conservation of biodiversity
(8 Lectures)Unit-V
Environmental PollutionDefinition
Causes effects and control measures of Air pollution Water pollution Soil pollutionMarine pollution Noise pollution Thermal pollution Nuclear pollution
Solid waste management Causes effects and control measures of urban and industrialwastes
Role of an individual in prevention of pollution Pollution case studies Disaster management floods earthquake cyclone and landslides
(8 Lectures)
61Bachelor of Business Administration Semester-IV
Unit-VISocial Issues and the Environment
From unsustainable to sustainable development Urban problems and related to energy Water conservation rain water harvesting watershed management Resettlement and rehabilitation of people its problems and concerns Case studies Environmental ethics Issues and possible solutions Climate change global warming acid rain ozone layer depletion nuclear accidents and
holocaust Case studies Wasteland reclamation Consumerism and waste products Environmental Protection Act 1986 Air (Prevention and Control of Pollution) Act 1981 Water (Prevention and control of Pollution) Act 1974 Wildlife Protection Act Forest Conservation Act Issues involved in enforcement of environmental legislation Public awareness
(7 Lectures)Unit-VII
Human Population and the Environment Population growth variation among nations Population explosion ndash Family Welfare Programmes Environment and human health Human Rights Value Education HIV AIDS Women and Child Welfare Role of Information Technology in Environment and Human Health Case Studies
(6 Lectures)Unit-VIII
Field Work Visit to a local area to document environmental assets
riverforestgrasslandhillmountain Visit to a local polluted site ndash Urban Rural Industrial Agricultural Study of common plants insects birds Study of simple ecosystems-pond river hill slopes etc
(Field work equal to 5 lecture hours)References1 Bharucha E 2005 Textbook of Environmental Studies Universities Press Hyderabad2 Down to Earth Centre for Science and Environment New Delhi3 Heywood VH amp Waston RT 1995 Global Biodiversity Assessment Cambridge House
Delhi4 Joseph K amp Nagendran R 2004 Essentials of Environmental Studies Pearson Education
(Singapore) Pte Ltd Delhi5 Kaushik A amp Kaushik CP 2004 Perspective in Environmental Studies New Age
International (P) Ltd New Delhi6 Rajagopalan R 2011 Environmental Studies from Crisis to Cure Oxford University Press
New Delhi7 Sharma J P Sharma NK amp Yadav NS 2005 Comprehensive Environmental Studies
Laxmi Publications New Delhi8 Sharma P D 2009 Ecology and Environment Rastogi Publications Meerut9 State of Indiarsquos Environment 2018 by Centre for Sciences and Environment New Delhi10 Subramanian V 2002 A Text Book in Environmental Sciences Narosa Publishing House
New Delhi
62Bachelor of Business Administration (Semester ndash V)
BBAndash501 ENGLISH COMPULSORY
Time 3 Hours Max Marks 50
Texts Prescribed1 All My Sons by Arthur Miller2 Poems of Nature and Culture Guru Nanak Dev University Amritsar
Course Contents1 The study of the whole text of the play All My Sons2 The study of the following poems from the prescribed book
Poems of Nature and Culture
William Wordsworth ldquoThe World is Too Much with UsrdquoGordon Lord Byron ldquoShe Walks in BeautyrdquoPB Shelly ldquoOzymandiasrdquoAlfred Lord Tennyson ldquoIn MemoriamrdquoRobert Browning ldquoMeeting at NightrdquoMathew Arnold ldquoDover BeachrdquoWB Yeats ldquoWordsrdquoWilfred Owen ldquoStrange MeetingrdquoRobert Graves ldquoThe PortraitrdquoWH Auden ldquoThe Unknown CitizenrdquoDylan Thomas ldquoDo not Go Gentle into That Good NightrdquoTed Hughes ldquoThe Thought-FoxrdquoSylvia Plath ldquoMirrorrdquoSeamus Heaney ldquoHoneymoon FlightrdquoRabindranath Tagore ldquoFalse ReligionrdquoNissim Ezekiel ldquoNight of Scorpionrdquo
3 Formal letter and application writing Resume Writing Business Writing and Report writing
Instructions for the Paper Setter and Distribution of Marks
The question paper will consist of three sections and the distribution of marks will be asunderSection A 10 MarksSection B 24 MarksSection C 16 Marks
63Bachelor of Business Administration (Semester ndash V)
SECTIONndashA
I Six questions (three questions from the play All My Sons and three questions from Poems ofNature and Culture) requiring very short answers based on the reading of All My Sons andthe prescribed poems shall be set The examinees will be expected to answer any FIVE
(2x5=10 Marks)
SECTIONndashB
II THREE questions requiring brief descriptive answers based on character tone plot andtheme(s) in the play All My Sons will be set and examinees will be expected to attempt anyTWO
(6x2= 12 Marks)
III THREE questions on the central idea theme tone or style etc of the prescribed poemsfrom the textbook Poems of Nature and Culture will be set for the students to attempt anyTWO of these questions
(6x2= 12 Marks)
SECTIONndashC
IV ONE question requiring students to explain a stanza with reference to context will be setThe stanza for explanation will be taken from the poems prescribed in the syllabusONE essay-type question from the play All My Sons will be set
The students will be required to answer any of these two questions(1x8=8 Marks)
V TWO questions with internal choice will be set on (a) formal letterapplication writing(5 Marks) and (b) Resume WritingBusiness Writing and Report Writing (3 Marks)
(5+3=8 Marks)
64Bachelor of Business Administration (Semester ndash V)
PUNJABI (COMPULSORY)BBA-502 gzikph (bkiawh)
wK L 3 xzN e[b nze L 50gkm-eqw ns gkm-g[seK
1H uDthnK gzikph ejkDhnK(zgkH vkH ofwzdo eo gpbheFB fpTo r[o BkBe dt BhtofNh nfwqso 2018)bye ejkDh ejkDh-zrqfjnihs eo fBT hno ws nbh pkp dhr[opuB G[`bo EetK Ugok wodwBwjB pktk Jebt Bo pbhfizdo oh i]w[yihs jko ejkDhnK dk pkg w_ fJzi[nkJ eodh jKifszdo jK okj es JhFto dk iBwgqw gqekF noiB SV rvhoBk e[M nDfejk thuzdB Brh joy r joy riftzdo fzx yj yks yj yksr[odt fzx o[gkDk FhFk FhFk ns jo ejkDhnK
ftak ts$ko$gkso fusoD2H Bktb L Jj[ jwkok ihtDk (dbhg eo fNtkDk)
3H brgr 200 FpdK ftu goQk ouBk
4H ob nzroh goQ dk gzikph ftu nB[tkd
5H ftnkeoD L(T) gzikph X[Bh ftT[_s(n) tkekswe i[rsK L wb s nfXeko(J) ekoe s ekoeh zpzX
nze-tzv ns gohfyne bJh jdkfJsK
1H ftFk-ts bye dk ihtB s ouBk$ko$gkso fusoB (d ftuI fJe) 10 nze2H ko$ftFk-ts$gkso fusoB (d ftu_ fJe) 10 nze3H goQk L fszBK ftu_ fe fJe ftF T[s 05 nze4H ob nzroh goQ dk gzikph ftu nB[tkd 05 nze5H Bzpo 5 T[s fBoXkfos ftnkeoD ftu_ toDBkswe gqFB 10 nze6H T[goes bVh Bzpo 1 ns 2 dhnK g[seK ftu_ zyg T[`soK tkb
5 gqFB g[`S ikDr joe dk T[`so 50 FpdK s_ t`X Bk jt 5x2=10 nze
65Bachelor of Business Administration (Semester ndash V)
BBA-502 muF`lI pMjwbI(pMjwb dw ieiqhws qy s`iBAwcwr)(In Lieu of Punjabi Compulsory)
Time 3 Hrs Marks 50
AMkW dI vMf-
Bwg a- ies Bwg iv`c 15 pRSn pu`Cy jwxgy[ ividAwrQI vloN iksy 10 dy au~qr 30-40 SbdW
iv`c id`qy jwx[ hryk pRSn dy 2 AMk hoxgy[
Bwg A- ies Bwg iv`c 6 pRSn pu`Cy jwxgy[ ividAwrQI vloN iksy 3 pRSnW dy au~qr 400-500
SbdW iv`c id`qy jwx[ hryk pRSn dy 10 AMk hn[
1 is`K pMQ iv`c pirvrqn- gurUu hrgoibMd swihb qoN gurUu qyg bhwdr swihb q`k
(1606-1675) mIrI-pIrI ies dIAW ivSySqwvW qy pRBwv gurUu qyg bhwdr jI dw jIvn Aqy
Xogdwn gurUU qyg bhwdr swihb dI Shwdq[
2 gurUu goibMd isMG qy Kwlsw pMQ dw inrmwx- gurUu goibMd isMG jI (1675-1708) AwrMiBk
jIvn Kwlsw pMQ dI swjnw (1699) gurUU goibMd isMG jI dI SKSIAq[
3 pMjwb dw smwijk qy s`iBAwcwrk jIvn- myly Aqy iqauhwr lok gIq lok nwc pMjwb dy
pRis`D lok ik`sy pUrn Bgq hIr rWJw sohxI mhIvwl
66Bachelor of Business Administration (Semester ndash V)
sbMiDq pusqkW-
1 lsquopMjwb dw lok ivrswrsquo krnYl ismG iQMd pblIkySn ibauro pMjwbI XUnIvristI pitAwlw[
2 lsquopMjwb dw ivrswrsquo ipRQIpwl isMG kpUr inau bu`k kMpnI jlMDr[
3 lsquopMjwbrsquo (ieiqhws klw swihq qy s`iBAwcwr Awid) mu`K sMpwdk mihMdr isMG rMDwvw BwSw
ivBwg pMjwb pitAwlw[
4 lsquoiSromxI is`K ieiqhwsrsquo 1469-1708 fw suKidAwl isMG sMgm pblIkySn smwxw[
5 lsquosMKyp jIvn ds gurUu swihbwnrsquo igAwnI jgqwr isMG rwey morwvwlI Awjwd bu`k fIpU hwl
bjwr AMimRqsr[
6 lsquois`K ieiqhwsrsquo (1469-1765) ipMRsIpl qyjw isMG fw gMfw isMG pblIkySn ibauro pMjwbI
XUnivristI pitAwlw[
7 lsquois`K ieiqhwsrsquo Bwg pihlw KuSvMq isMG Anuvwdk fw gurdrSn isMG AOlK lwhor bu`k Swp
luiDAwxw[
8 lsquopMjwb dw ivrswrsquo (pMjwb dy siBAwcwr dw ivkws) ipRQIpwl isMG kpUr inaU buk kMpnI
jlMDr[
9 lsquois`K ihstrIrsquo 1469-1988 KuSvMq isMG nvXu`g pbilSrj nvIN id`lI[
10 lsquoswfw ieiqhwsBwg pihlwrsquo (1469-1708) pMjwb dw ieiqhws siqbIr isMG inau bu`k kMpnI
jlMDr[
11 lsquopMjwb dw ieiqhwsrsquo (1469-1799) iSv gjrwnI mdn pbilSrj pitAwlw[
67Bachelor of Business Administration (Semester ndash V)
BBA- 503 COMPANY LAW
Time 3 Hour Max Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students will attempt 10questions Each question will carry one mark the total weightage being 10 marks
Section B It will consist of essay typenumerical questions up to five pages in length Fourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I of the syllabus Thecandidates will be required to attempt any two questions Each question will carry 10 marks Thetotal weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question up tofive pages in length Four questions numbering 678 and 9 will be set by the examiner from part-II of the syllabus The candidates will be required to attempt any two questions Each questionwill carry 10 marks The total weightage of the section shall be 20 marks
Part ndash I
Company ndash Meaning Latest Amendments Features Types Formation Promotion andRegistration Preliminary contracts Limited Liability Partnership One Person CompanyMemorandum of Association Meaning Importance Contents Alteration Doctrine of UltraViresArticle of Association Meaning Contents Alteration Differences between Memorandum ofAssociation and Articles of Association Constructive notice of Memorandum and ArticleDoctrine of Indoor ManagementProspectus Definition Dating and Registration of Prospectus Kind of Prospectus ShelfProspectus Deemed Prospectus Abridged Prospectus Red herring Prospectus Liability forMisstatement in prospectusShare Capital Kinds Classes of Capital Alteration of Capital Further issue of Capital VotingRights Transfer and transmission of shares
Part ndash II
Board of Directors Directors Powers duties appointment removal legal position BorrowingPowers Managerial Remuneration Women DirectorsCompany Meetings-Rules of Meetings Annual general meeting extraordinary generalmeeting Meeting of BOD Quorum for different meetings Kinds ofresolutions dividend Procedure for Conducting Meetings (including Board meetings)
Winding Up- Modes of Winding up Commencement and Procedure of Winding up andConsequences of Winding up order
Suggested Readings
1 Avtar Singh ldquoCompany Lawrdquo2 N D Kapoor ldquoCompany Law amp Secretarial Practicerdquo
Note I The latest editions of the books should be followedNote II The teacher will use simulation method and will hold at least one statutorymeeting one Annual General Meeting one Extraordinary Meeting and one Board Meeting
68Bachelor of Business Administration (Semester ndash V)
BBA-504 ENTERPRENEURSHIP AND SMALL BUSINESS
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question up tofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part-IConcept of Enterpreneurship The Enterpreneur Definition nature and characteristics ofenterpreneurhsip Emergence of enterpreneurial class including women enterpreneurs Theoriesof enterpreneurship Socio-economic environment and the enterpreneur The concept of jointstoke company public company private company government company partnership companyHindu undivided familyCharacteristics of Enterpreneur Leadership risk taking decision making and business planningInnovation and enterpreneurship enterpreneurial behaviur and motivationEnterpreneurial Development Programmes-Their relevance and achievements Role ofgovernment in organising such programmes Critical Evaluation
Part-IISmall Business as a Seed Bed of Enterpreneurship Concept of business venture Thestart-up process Concept Plan Implementation Intial Strategic PlanningProduct and Marketing Scope Legal and tax consideration risk analysis and financialconsiderations ProfitPlanning in Small Enterprise Growth Strategies and diversification Finance Management incurrent operations and expansion of capitalRole of Small Business in the national economy National Policies for small businessdevelopment Government and Non-Governmental assistanceContribution of Commercial Banks in Promoting and servicing small business Small businessand modern technology
69Bachelor of Business Administration (Semester ndash V)
Suggested Readings
1 Hall B Pricke and Royce L Brahamson ldquoSmall Business Managementrdquo
2 Kenneth R Van Voorthis ldquoEnterpreneurship and Small Business Managementrdquo
3 Hans Schollhammer and Arthur H Kuriloff ldquoEnterpreneurship and Small Business
Managementrdquo
4 Joseph R Mancuso ldquoHow to Start Finance and Manage Your Own Small Businessrdquo
5 Sharma RA ldquoEnterpreneurial Change in Indian Industriesrdquo
6 Dhar PN and Lydall HFldquoThe Role of Small Enterprises in Indian Economic
Developmentrdquo
Note The latest editions of the books should be followed
70Bachelor of Business Administration (Semester ndash V)
BBA- 505 COST ACCOUNTING
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sectionsSection A It will have question No1 consisting of 12 very short answer questions from the
entire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Unit IIntroduction- Concept of cost costing cost Accounting amp Cost Accountancy Limitations ofFinancial Accounting Origin and Objectives of cost Accounting Advantages and limitations ofCost Accounting Difference between Financial and Cost Accounting Cost Unit amp Cost CentreElements of cost Material Labour and other Expenses Classification of cost Types of Costs andPreparation of Cost SheetMethods of CostingContract CostingProcess Costing - Meaning Features Normal and Abnormal Loss Gains
Unit IIMarginal Costing ndash Meaning and various concepts - Fixed Cost Variable Cost ContributionPV Ratio Break Event Point Margin of SafetyStandard Costing- Definition and Meaning of Various Concepts Advantages and Limitations ofStandard CostingVariance Analysis ndash Material and Labour Variances onlyBudget and Budgetary Control- Definition Meaning and objectives of Budgetary controlAdvantages and disadvantages of Budgetary Control Types of Budget
Suggested Readings1 Vasistha and Saxena ldquoAdvanced Cost Accountingrdquo2 Jain SP and Narang ldquoAdvanced Cost Accountingrdquo3 Maheshwari SN ldquoCost Accountingrdquo4 Arora MN ldquo Cost Accounting Principles amp Practicesrdquo Vikas Publishing House
New Delhi5 Dev Prabhu ldquoCost Accountingrdquo Himalaya Publication New Delhi6 Horngreen Charles T Datar and Rajan Madav V ldquoCost Accountingrdquo Dorling
Kindersley (India) Pvt Ltd Pearson Publishers LtdNote The latest editions of the books should be followed
71Bachelor of Business Administration (Semester ndash V)
BBA-511 GROUP A- CONSUMER BEHAVIOUR
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndashIIntroduction to Consumer Behavior (CB) - Importance Scope Need for studying CB ConsumerResearch Consumer Motivation Needs amp Goals Positive amp Negative motivation Types ampSystems of Needs Hierarchy amp Trio of NeedsPersonality Nature Theories Freudian Neo Freudian amp Trait Self-ConceptPerception Sensation Absolute Threshold and Differential ThresholdLearning Classical learning Instrumental learning and Cognitive learning theoriesAttitude Tricomponent Attitude Model Sources of Influence Attitude Measurement
Part - IIReference Groups Concepts and AppealsSocial Class amp its measurementCulture amp Sub Culture Definition amp InfluenceIntroduction to Opinion leadership amp Consumer InnovationConsumer Decision Making
Suggested Readings1 Schiffman I G and Kanuk L L ldquoConsumer Behaviourrdquo Pearson Education
New Delhi2 Blackwell Roger D Miniard Paul W and Engel James F ldquoConsumer Behaviourrdquo
Cengage Publishing3 Solomon Michael R ldquoConsumer Behaviourrdquo Pearson Education New Delhi4 Assael Henry ldquoConsumer Behaviour and Marketing Actionrdquo Cengage Publishing5 Loudon David L and Della Bitta Albert J ldquoConsumer Behaviorrdquo Tata McGraw-Hill
Note The latest editions of the books should be followed
72Bachelor of Business Administration (Semester ndash V)
BBA- 512 GROUP A- ADVERTISING amp SALES MANAGEMENT
Time 3 Hours M Marks 50Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IDefinition Nature and Evolution of Advertising its functions and role and types of AdvertisingSocial Economic and Legal Aspects of AdvertisingAdvertising and Marketing Mix Advertisingand Communication Process Advertising Budget Objectives Preparation and Methods ofAdvertising BudgetAdvertising Agency Function Selection and CompensationAdvertising Media Different Types of Media Function Merits and Demerits of MediaSelection of Media and its VehiclesCopy Writing Different Elements of a Copy and Layout
Part ndashIIIntroduction to Sales Management Nature role and importance Functions of Sales ManagerSales Organization Formal Informal Horizontal Vertical Centralized DecentralizedGeographic Customer Product Combination OrganizationsPlanning and recruitment of sales force - Job analysis specification Job description Sources ofRecruitment Selection of Sales PersonSales Training - Objective Designing Training ProgrammeSales Force Motivation Nature Importance Factors Influencing the Motivation of sales forceCompensations Types Compensations PlanEvaluation of Sales Forces Performance Qualitative and Quantitative Basis to Evaluate SalesForce Control and Budget
73Bachelor of Business Administration (Semester ndash V)
Suggested Readings
1 Belch George E and Belch Michael A ldquoAdvertising and Promotionrdquo Tata McGraw Hill
2 Guinn Allen Chris T Semenik Richard J ldquoAdvertising amp Integrated Brand Promotionrdquo
Thomson ndash South Western
3 Batra Rajeev Mayers John G and Aaker David A ldquoAdvertising Managementrdquo
Pearson Education New Delhi
4 Spiro Stanton and Rich ldquoManagement of a Salesforcerdquo Tata McGraw Hill
5 Richard R Still Cundiff W Edward Govoni A P Norman ldquoSales Management Decision
Strategy and Casesrdquo Pearson Education
6 Kotler Philip Keller Kevin Koshey Abraham and Jha Mithileshwar
ldquoMarketing Managementrdquo South Asian Perspective Pearson Education New Delhi
7 Aaker David A and Myera John G ldquoAdvertising Managementrdquo Prentice Hall of India
New Delhi
Note The latest editions of the books should be followed
74Bachelor of Business Administration (Semester ndash V)
BBA-521 GROUP B- INDUSTRIAL RELATIONS amp LABOUR LEGISLATIONS
Time 3 Hour M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 6 78 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IConcept of Industrial Relations Factors affecting industrial relations Importance of IndustrialRelations Collective Bargaining and Labour Management Co-Operation in India includingWorks CommitteeDiscipline and Grievance Management Negotiation and Collective Settlements WorkersParticipation in Industry Productive Bargaining and Gain Sharing Employee Empowerment andQuality Management Industrial Relations and Technological Change
Part ndash IIEmergence and Objectives of Labour Laws and their Socio-economic Environment IndustrialRelations Laws-Laws Relating to Industrial Disputes Trade Unions and Standing OrderSocial SecurityWorkmens Compensation Act Employees State Insurance Act
Wages and Bonus Laws-The Law of Minimum Wages Payment of Wages Payment of BonusLaws relating to working conditions The Law Relating to Factories
Suggested Readings1 Sinha PRN Sinha Indu Bala and Shekhar Seema Priyadarshani ldquoIndustrial Relations
Trade Unions and Labour Legislationrdquo Pearson Education New Delhi2 Sarma AM ldquoIndustrial Relations and Labour Lawsrdquo Himalaya Publishing House
Mumbai
Note The latest editions of the books should be followed
75Bachelor of Business Administration (Semester ndash V)
BBA- 522 GROUP B -ORGANISATION CHANGE AND DEVELOPMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay type numerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IOrganisation Change - Introduction importance forces of change and types of changeModels of change - systems model of change Lewinrsquos Force Field Analysis Modelthe Continuous change Process Model Change and Transition ManagementChange amp its impact - effects of change on people operational effects psychological effectssocial effects peoplersquos reaction to change- Acceptance of change indifference organizedresistance frustration amp aggression Reasons for resistance and Methods of minimizingresistance
Part ndash IIOrganisation Development - Meaning features objectives History of OD in India and abroadorganizational problems and process of organizational developmentOD interventions - concept characteristics classification of intervention OD interventions astool to improve effectiveness of organization Process of OD interventions Team building
Suggested Readings
1 Bhatia SK ldquoManagement of Change amp Organisation Development- InnovativeApproachesrdquo Deep amp Deep Publications New Delhi
2 Bhattacharya Dipak Kumar ldquoOrganization Change amp Developmentrdquo Oxford UniversityPress
3 Singh Kavita ldquoOrganisation Change amp Development Excel Books
Note The latest editions of the books should be followed
76Bachelor of Business Administration (Semester ndash V)
BBA-531 GROUP C - MANAGEMENT OF BANKING OPERATIONS
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash I
Management of banks Regulatory role of RBI Monetary Policy-meaning and itsimplicationsLaws in banking-RBI Act 1934 Negotiable Act 1881 The Banking Regulation Act1949Types of Bank Accounts- Fixed or time deposit account Savings bank deposit account Currentdeposit account Recurring deposit accountLending- Features of bank credit types of lending terms and conditions of lending differenttypes of loans and their features
Part ndash IIRisk management in banks- types of risks Capital Adequacy- the Basel Accord implications forbank CRAR and Prudential Norms for asset classification income recognition and provisioningAnti- money laundering and KYC normsIntroduction to Asset Liability Management Customer Relationship ManagementCorporate Governance in Commercial BanksInnovations in Banking with special reference to Fee Based Services
Suggested Readings
1 Padmalatha Suresh and Justin Paul ldquoManagement of Banking and FinancialServicesrdquoPearson Education New Delhi
2 Sharma RK Gupta Shashi K Jagwant Singh ldquoBanking and Insurancerdquo3 Agarwal OP ldquoBanking and Insurancerdquo4 Sethi Jyotsana and Bhatia Nishwan ldquoElements of Banking and Insurancerdquo
Note The latest editions of the books should be followed
77Bachelor of Business Administration (Semester ndash V)
BBA-532 GROUP C -INSURANCE amp RISK MANAGEMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 6 7 8 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IDefinition nature Role and Importance of Insurance Salient Feature of IRDA Act 1999Rationale for opening up of the Insurance Sector to the private sector Nature of Life InsuranceContractAnnuities Surrender Value Calculation of Premium and measurement of risk Progress of LifeInsurance Business in India Fire Insurance ndash Nature and Use Policy Condition Rate FixationPayment of Claims Reinsurance Marine Insurance Nature Premium Calculation Payment ofClaimsMotor Insurance Policy and Covers Comprehensive Policy Third Party Act Policies ExtraBenefits cover Motor Insurance Claims
Part ndash IIConcept of Risk Corporate and Personal Risk Management Identification of Risk ToolsTechniques for perception of risk Methods for determining theoperative causes of peril Safety auditEvaluation of Risk Risk Avoidance amp Reduction of Risk methods of loss prevention and riskreduction Role of surveyors in loss prevention risk reductionTechniques of Risk Financing Retention of risk Captive insurance companies Transfer of RiskTypes of risk transfer Benefits and limitation of Insurance- Partial insurance arrangements
Suggested Readings
1 Insurance Regulation and Development Act
2 Gopal Krishan G ldquoInsurance Principles and Practicerdquo Sterling Publishers New Delhi
Note The latest editions of the books should be followed
78Bachelor of Business Administration (Semester ndash V)
BBA- 541 Group D- INTERNATIONAL BUSINESS ENVIRONMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IIntroduction to International Business Importance nature and scope ofInternational businessmodes of entry into International BusinessEnvironmental Context of International Business Framework for analyzing Internationalbusiness environment ndash Domestic foreign and global environmentsand their impact oninternational business decisionsInternational Financial Environment Foreign investments -Pattern Structure andeffectsMovements in foreign exchange and interest rates and then impact on Trade and investmentflows
Part ndash IIInternational Economic Institutions and Agreements WTO IMF World Bank UNCTAD andotherInternational agreements International commodity trading and agreementsGlobal Trading Environment World trade in goods and services ndash Major trends anddevelopments World trade and protectionism ndash Tariff and non-tariff barriers Counter tradeGlobalisation ampSociety- Emerging Developments and Other Issues Growing concern forecology IT and international business
Suggested Readings
1 Bennet Roger ldquoInternational Businessrdquo Financial Times Pitman Publishing London2 Bhattacharya B ldquoGoing International Respon se Strategies of the Indian Sectorrdquo
Wheeler Publishing New Delhi3 Griffin Ricky W and Pustay Michael W ldquoInternational Business A Managerial
Perspectiverdquo Addison Wesley Readings
Note The latest editions of the books should be followed
79Bachelor of Business Administration (Semester ndash V)
BBA- 542 GROUP Dndash MANAGEMENT OF INTERNATIONAL BUSINESS ORGANISATIONS
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IGlobalization and International Business - Meaning Forces Driving Globalization Reasons forGlobalization of Business Modes of Operation of International Business International Businessvs Domestic Business Dealing of international Business with Cultural DifferencesGlobalisation and Society - Impact of FDI Economic Impact of MNE Foundations of EthicalBehavior Ethics amp Corporate Bribery Ethicals Dilemmas and Business PracticesMultinational Corporations and their Involvement in International Business Issues in ForeignInvestments Technology Transfer Pricing and Regulations
Part ndash IIExport Import Strategies - Introduction Export Strategy Import Strategy Export ImportProcess and DocumentationDirect Investment and Collaborative Strategies - Types of Collaborative ArrangementsProblems with Collaborative Arrangements Managing Foreign ArrangementsOrganization of International Business - Introduction Organization Structure Coordination andControl System Organization CultureManaging International Operations Global Manufacturing and Supply Chain ManagementInternational Accounting Issues
Suggested Readings
1 Daniels John D and Radebaugh LeeH ldquoInternational Business ndashEnvironments andOperations Pearson Publishing House Ltd New Delhi
2 Bennet Roger ldquoInternational Businessrdquo Financial Times Pitman Publishing London
Note The latest editions of the books should be followed
80Bachelor of Business Administration (Semester ndash VI)
BBA- 601 ENGLISH COMPULSORY
Time 3 Hours Max Marks 50
Texts Prescribed1 The English Teacher by RK Narayan2 Glimpses of Theatre Guru Nanak Dev University AmritsarCourse Contents1 The study of the whole text of the novel The English Teacher2 The study of the following one-act plays from the prescribed book
Glimpses of Theatre
i) The Willii) Villa for Saleiii) Progressiv) The Monkeyrsquos Pawv) Sorry Wrong Number
Essay Writing
Instructions for the Paper Setter and Distribution of MarksNote The paper setters should avoid questions of theoretical nature on English GrammarThe question paper will consist of three sections and the distribution of marks will be asunderSection A 10 MarksSection B 24 MarksSection C 16 Marks
SectionndashAI SIX questions (three questions based on the prescribed one-act plays from the textbook
Glimpses of Theatre and three questions based on the novel The English Teacher requiringvery short answers based on the close reading of the prescribed novel and one-act plays shallbe set and examinees will be expected to answer any FIVE
(2x5=10 Marks)SectionndashBII THREE questions requiring brief descriptive answers based on character tone plot and
theme(s) in the prescribed one-act plays will be set and examinees will be expected toattempt any TWO (6x2= 12 Marks)
III THREE questions on central idea theme tone or style etc of the prescribed novel will be setfor the students to attempt any TWO of these questions (6x2= 12 Marks)
SectionndashCIV ONE question requiring the students to write an essay on one of the three given topics will be
set (1x8=8 Marks)V TWO essay type questions (one from the prescribed one-act plays and one from the
prescribed novel) will be set for the students to answer any ONE of these questions(1x8= 8 Marks)
81Bachelor of Business Administration (Semester ndash VI)
PUNJABI (COMPULSORY)BBA- 602 gzikph (bkiawh)
wKL 3 xzN e[b nzeL 50
gkm-eqw ns gkm-g[seK
1H ekft rot (gfjb S eth)(zgkH fpeow fzx x[zwD eowihs eo)r[o BkBe dt BhtofNh nfwqso(Fy cohd Fkj j[B r[o BkBe dt ih r[o noiB dt ihtkfo Fkj Fkj w[jzwd)(gqzr fjs ftnkfynk$ftak ts$ko)
2H XoshnK d rhs (oBkwk) pofizdo fzx jwdodBkBe fzx g[sewkbk nzfwqso(bye ihtB s ouBk$wki fGnkuko gfogy$coBkw d srdquoo s goy)
3H (T) by ouBk (ftfrnkB seBkbih ns ubzs wfbnK pzXh)(n) zyg ouBk
4H ftnkeoD L(T) ftnkeoBe aqDhnK L fbzr ns tuB(n) fefonk tkezF L gfoGkFk pDso s gqeko
nze-tzv ns gohfyne bJh jdkfJsK
1H gqzr fjs ftnkfynk$ftak-ts$ko (d ftuA fJe) 10 nze2 wki fGnkuko gfogy$caoBkw d so s (d ftuA fJe) 10 nze3H by ouBk L fszBK ftu_ fe fJe ftF T[s 05 nze4H zyg ouBk 05 nze5H Bzpo 4 T[s fBoXkfos ftnkeoD ftu_ d gqFB 2x5= 10 nze6H T[goes bVh Bzpo 1 ns 2 dhnK g[seK ftu_ zyg T[`soK tkb
5 gqFB g[S ikDr joe dk T[so 50 FpdK s_ tX Bk jt 5x2=10 nze
82Bachelor of Business Administration (Semester ndash VI)
BBA- 602 muF`lI pMjwbI
(pMjwb dw ieiqhws qy s`iBAwcwr)(In Lieu of Punjabi Compulsory)
Time 3 Hrs Marks 50
AMkW dI vMf -
Bwg a- ies Bwg iv`c 15 pRSn pu`Cy jwxgy[ ividAwrQI vloN iksy 10 dy au`qr 30-40 SbdW iv`c
id`qy jwx [ hryk pRSn dy 2 AMk hoxgy [
Bwg A- ies Bwg iv`c 6 pRSn pu`Cy jwxgy [ ividAwrQI iksy 3 pRSnW dy au`qr 400-500 SbdW
iv`c id~qy jwx[ hryk dy 10 AMk hn [
1 rxjIq isMG ADIn pMjwb dw eykIkrn Aqy ivsQwr - 1790 iv`c pMjwb dy rwjnIiqk
hwlwq rxjIq isMG dw jIvn Aqy ij`qW AMimRqsr dI sMDI rxjIq isMG dy AMgryjW nwl
sbMD sYink pRbMD pMjwb dw imlwn ibRitS rwj iv`c [
2 rwjnIiqk jwigRqI Aqy smwijk-Dwrimk suDwr AMdoln - 1857 dw ivdroh Aqy pMjwb
kUkw AMdoln gdr AMdoln AwrIAw smwj inrMkwrI qy nwmDwrI isMG sBw AMdoln
gurduAwrw suDwr AMdoln Aqy AkwlI[
3 vMf Aqy suqMqrqw - jilAwvwlw bwg h`iqAwkWf AsihXog AMdoln nOjvwn Bwrq sBw
isvl nw PurmwnI AMdoln Bwrq C`fo AMdoln mhwn suqMqrqw sYnwnIAW dw Xogdwn-
lwlw lwjpq rwey mwstr qwrw isMG
skrqwr isMG srwBw s Bgq isMG
saUDm isMG s KVk isMG
83Bachelor of Business Administration (Semester ndash VI)
sbMDq pusqkW-
1 lsquorxjIq isMGrsquo nirMdr ikRSn isnhw pMjwbI XUnIvristI pitAwlw[
2 lsquomhwrwjw rxjIq isMGrsquo sIqw rwm kohlI Awqmwrwm AYNf sMnj pbilSrz AYNf bu`k
sYlrz [
3 lsquois`K ihstrIrsquo 1469-1988 KuSvMq isMG nvXu`g pbilSrz nvI id`lI [
4 lsquois`K ieiqhwsrsquo Bwg dUjw (1839-2004) KuSvMq isMG Anuvwdk fw gurdrSn isMG
AOlK lwhor bu`k Swp luiDAwxw[
5 lsquois`K ieiqhwsrsquo (1526-1849) ibSn dws mlhoqrw bRdrz pbilSrz id`lI [
6 lsquopMjwb dIAW lihrWrsquo (1850-1910) SmSyr isMG lsquoASokrsquo pRkwSk kivrwj nrwiex isMG
v`lB inAwmq purI [
7 lsquopMjwb dw ivrswrsquo ipRQIpwl isMG kpUr inau bu`k kMpnI jlMDr[
8 lsquois`K ieiqhwsrsquo kinMGm lwhor bu`k Swp luiDAwxw [
9 lsquopMjwb dw ieiqhwsrsquo (1791-1966) iSv gjrwnI mdn pblISrz pitAwlw [
84Bachelor of Business Administration (Semester ndash VI)
BBA-603 INCOME TAXTime 3 Hours Marks 50Note The question paper covering the entire course shall be divided into three sectionsSection A It will have question No1 consisting of 12 very short answer questions from the
entire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 67 8 and 9 will be set by theexaminer from Part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash ABasic concepts Income Agricultural Income Person Assessee Assessment Year PreviousYear Gross Total Income Total Income Residential Status Tax Incidence and ResidentialStatus Exempted income under section 10(1) 10(2) 10(2A) 10(5) 10(7) 10(10) 10(10A)10(10AA) 10(10B) 10(10D) 10(11) 10(12) 10(13) 10(13A) 10(14) 10(16) 10(32) 10(34)10(35) 10(36) 10(37) 10(38)Computation of income under different heads Salaries Income from house property Profits andgains of business or profession Sections to be covered are Sec-28 29 30 31 32 35 36 3740(a) 40(b) 40A 43B 44AA 44AB 44AD and 44AE
Part-BCapital Gains Basis of Charge Meaning of capital assets Classification of capital assets andtheir tax implication Meaning of Transfer Elementary Knowledge of Transactions not to beTreated as Transaction of Transfer Computation of Capital Gains( Depreciable and Non-Depreciable Assets) Special cases to be covered - Conversion of Capital assets into stock inTrade Compulsory acquisition of assets Self generated assets Transfer of bonus sharesExemptions to be covered Sec 54 54B 54EC 54F 54HComputation of tax liability under section 111A and 112Capital gain provisions related to Individual and Firm need to be coveredIncome from other sources [excluding Sec-2(22)] Computation of Total Income and TaxLiability of an individualClubbing of income and Aggregation of income and set-off and carry forward of losses(excluding Sec-94(7) and 94(8)Deductions from Gross Total Income Section 80A 80AB 80AC 80C 80CCC 80CCD80CCG 80D 80DD 80DDB 80E 80G 80GG 80GGA 80GGC 80TTA and 80UComputation of total income and tax liability of individuals and firms
Suggested Readings1 Ahuja Girish and Ravi Gupta ldquoSystematic Approach to Income Taxrdquo Bharat Law
House Delhi2 Singhania Vinod K and Kapil Singhania ldquoTDS Computation and E- filing of TDS
Returnsrdquo Taxmann Publications Pvt Ltd New Delhi3 Singhania Vinod K ldquoTax Computation and E-filing of Income Tax Returnsrdquo Taxmann
Publications Pvt Ltd New Delhi
85Bachelor of Business Administration (Semester ndash VI)
BBA- 604 FUNDAMENTALS OF CAPITAL MARKET
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sectionsSection A It will have question No1 consisting of 12 very short answer questions from the
entire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 67 8 and 9 will be set by theexaminer from Part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IIntroduction-evolution structure functions objectives and importance of capital market inIndiaComponents of capital market- introduction to New issue market stock market financialinstitutionsInstruments in capital market-Shares (Equity and Preference) Warrants Bonds and its typesGDRs ADRs ETFs Mutual Funds Derivatives (forwards futures and options)Participants in Capital MarketDifference between Capital Market and Money Market
Part ndash IIStock Exchanges-Stock Exchanges in India Organisation Management Membership rules ofstock exchange operators at stock exchanges SEBI guidelines on Stock Exchange weaknessesof stock exchange in IndiaListing of securities-requirement for listing objectives of listing advantages of listingSecurity Market Indices-Uses of Security Market Indices Types of Indices DifferentiatingFactors in constructing Market Indices
Suggested Readings1 VA Avadhani ldquoSecurity Analysis and Portfolio ManagementrdquoHimalaya Publishers New
Delhi2 Brown Reilly ldquoInvestment Analysis and Portfolio Managementrdquo Thomson Publishers3 SinghPreeti ldquoInvestment Managementrdquo Himalaya Publishers New Delhi4 NCFM Modules (wwwnseindiacom)5 wwwsebigovin wwwnseindiacom wwwcapitalmarketcom
Note The latest editions of the books should be followed
86Bachelor of Business Administration (Semester ndash VI)
BBA-605 VIVA-VOCE Max Marks 50
87Bachelor of Business Administration (Semester ndash VI)
BBA -611 Group A- SERVICES MARKETINGTime 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from Part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IEvolution and Understanding of Services Marketing Conceptual Framework ServiceDefined Nature of services Characteristics of services- Intangibility InconsistencyInseparability and inventory Classification of Services Consumer versus IndustrialServicesImportance of Services Marketing in Indian Economy amp Global ScenarioService Marketing Mix Introduction to the 7Ps ( 4 Ps + Extended 3 Ps)of Services MarketingMixServices Marketing Mix (4Ps)Product Service Mix- introduction Transition from Product Marketing from ServiceMarketing Differentiating goods from service categories of service mix Goods- Servicesmarketing continuumPrice Factors involved in pricing a service product capacity planning measures to respond tochange in demand Reshaping demand using effective pricingPlace Distribution Strategies Challenges in distribution of services Role of internet indistributionPromotion Objectives Personal Selling Advertising amp Sales Promotion
Part ndash IIExtended 3 Ps of Service Marketing MixPeople Role of service employees in service business training amp development of employeesMotivation and EmpowermentProcess Services as process or system- different process aspects and managerial challengesstrategies for managing inconsistency customer service in service marketingPhysical Evidence nature importance service scapesServices Marketing Implementation Services Marketing Triangle Servqual Model RaterPZB Gap Model
88Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Zeithaml VA Bitner Mary Jo Pandit ldquoServices Marketingrdquo Tata McGraw Hill
New Delhi
2 Lovelock Christopher Wirtz Jochen Chatterjee ldquoServices Marketing PeopleTechnology
Strategyrdquo Pearson Education New Delhi
3 Payne Adrian ldquoThe Essence of Services Marketingrdquo Prentice Hall of India New Delhi
4 Nargundhar Rajendra ldquoServices Marketingrdquo Tata McGraw Hill New Delhi
5 Goncalves Karen P ldquoServices Marketing-A Strategic Approachrdquo
Prentice Hall International New Jersey
6 Jauhari Vinnie Dutta ldquoServices- Marketing Operations Managementrdquo
Oxford University Press New Delhi
7 Srinivasan R ldquoServices Marketing- The Indian Contextrdquo Prentice Hall of India
New Delhi
Note The latest editions of the books should be followed
89Bachelor of Business Administration (Semester ndash VI)
BBA-612 Group A - E-MARKETING
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from the
entire syllabus with answer to each question up to five lines in length Students will
attempt 10 questions Each question will carry one mark the total weightage being
10 marks
Section B It will consist of essay typenumerical questions up to five pages in length
Four questions numbering 2 3 4 and 5 will be set by the examiner from Part-I of
the syllabus The candidates will be required to attempt any two questions Each
question will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question upto
five pages in length Four questions numbering 678 and 9 will be set by the
examiner from Part-II of the syllabus The candidates will be required to attempt
any two questions Each question will carry 10 marks The total weightage of the
section shall be 20 marks
Part ndash I
Introduction Concept nature and importance of e-marketing E-marketing versus traditional
marketing Issues challenges and opportunities for e-marketing Reasons for growth of e-
marketing Tools and techniques of e-marketingndashadvantages and disadvantages e-marketing
situations E-Marketing Management Segmentation targeting and positioning E-marketing
mix E-marketing and customer relationship management ndash concept and scope E-customers and
their buying process E-marketing and customer loyalty and satisfaction Communities and social
networks
90Bachelor of Business Administration (Semester ndash VI)
Part ndash II
Internet Marketing Concept and role of internet marketing Search engine
optimization ndashfunctions type of traffic keywords and steps in search engine optimization
Internet advertising ndash types and tracking ROI Online PR News and Reputation Management
Direct marketing ndashscope and growth E-mail marketing Social Media Marketing Concept and
tools Blogging ndash benefits types Video-marketing for business purpose ndash tools and techniques
Pay per click marketing Issues and challenges E-payment systems Payment gateways use of
Debit and credit cards Mobile Marketing Trends and terminologies Benefits and applications of
mobile and smart phone applications M-commerce
Suggested Readings
1 Joseph PT ldquoE-Commerce ndash An Indian Perspectiverdquo Prentice Hall of India
2 Schneider Gary P ldquoE-Commerce Strategy Technology and Implementationsrdquo
Cengage Learning India Private Limited
3 Murthy CSV ldquoE-Commerce Concepts Models Strategiesrdquo Himalaya Publishing House
4 Brahm Canzer ldquoE-Business and Commerce Strategic Thinking amp Practicerdquo
Biztantra Publishers
5 Kotler Philip ldquoMarketing Managementrdquo
Note The latest editions of the books should be followed
91Bachelor of Business Administration (Semester ndash VI)
BBA- 621 Group B- TRAINING amp DEVELOPMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash ITraining- Conceptual aspects Training and Learning Training objectives Identification oftraining needs Training Process Policies Plans designing training programmes Methods ofTraining Evaluation of Training Effectiveness and Significance of TrainingWages and Salary Administration
Part ndash IIDevelopment- Concept Difference between training and development Objectives ofdevelopment Development Process Development needs evolving development policiesPreparing development plans Designing development programmes Development MethodsCase studies Role play and Sensitivity TrainingBusiness Games Transaction Analysis Behavior Modelling and Evaluation of DevelopmentEffectiveness
Suggested Readings
1 Armstrong MA ldquoHandbook of Human Resource Management Practicerdquo Cogan PageLondon
2 Dayal I ldquoManpower Training in organizationsrdquo Prentice Hall of India New Delhi3 Craig Robert ldquoTraining and Development Handbookrdquo McGraw Hill New York4 Brahm Canzer ldquoE-Business and Commerce Strategic Thinking amp Practicerdquo
Biztantra Publishers5 Kotler Philip ldquoMarketing Managementrdquo
Note The latest editions of the books should be followed
92Bachelor of Business Administration (Semester ndash VI)
BBA- 622 GROUP B- CONTEMPORARY ISSUES IN HUMAN RESOURCEMANAGEMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IHuman Resources and the Competitive advantage ethical issues and challenges in HRM Jobstress and work family conflict Gender issues in workplacePerformance Management and Organizational Reward System-definition purpose principlesconcerns Ethical considerations scope and background Performance Management as aBusiness strategy Theoretical framework Goal setting theory Expectancy theory Designingof Performance management systems setting goals measuring performance Rewardingperformance Concept and significance Foundation of the reward system Economic Theoriesrelating to pay Psychological and Motivational theories affecting reward
Part ndash IIManaging Diversity Meaning Challenges in managing diversity Diversity in organizations
improving the management of Diversity
The nature of work Meaning of work Theories about work Organizational factors affecting
work Changing patterns of work Unemployment Attitudes to work
HRM in Electronic Era Human Resource Accounting amp Auditing The role of HRM in 21st
century and future directions of HRM
93Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Michael Armstrong lsquoA Handbook of Human Resource Management Practicesrsquo
Kogan Page London
2 Luis R Gomez ndashMejia David B Balkin and Robert L Cardy ldquoManaging Human Resourcesrdquo
PHI New Delhi
3 Tanuja Agarwal ldquoStrategic Human Resource Managementrdquo Oxford University Press
New Delhi
Note The latest editions of the books should be followed
94Bachelor of Business Administration (Semester ndash VI)
BBA-631 GROUP C- SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 6 7 8 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash I
Security Analysis- Concept of Risk and Return and their types Risk Return Trade Off Valuationof Equity Shares Preference Shares Debentures Factors affecting Share Prices Classification ofsecurity buyers methods of marketing of securities
Regulation of securities- Securities Contracts (Regulation) Amendment Rules1996
Investment Analysis- concept of Fundamental Analysis Technical Analysis Efficient MarketHypothesis Capital Asset Pricing Model Arbitrage Pricing Theory
Part ndash II
Portfolio Management- Definition Of Investment Defining Investment Objectives TheInvestment Process Investment Categories difference between Portfolio management andmutual funds
Portfolio Selection - Risk and Investor Preferences - Investment Constraints
Brief Introduction to Portfolio Management Schemes-features of PMS
SEBI Guidelines on Portfolio Management
95Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Chandra Prasanna ldquoInvestment Analysis and Portfolio Managementrdquo Tata McGraw Hill
2 Chandra Prasanna ldquoFinancial Managementrdquo Tata McGraw Hill
3 Avadhani VA ldquoSecurity Analysis and Portfolio Managementrdquo Himalaya PublishingHouse New Delhi
4 Bodie Zvi Kane AlexJ Marcus Alan Mohanty Pitabas ldquoInvestmentsrdquoTata McGraw Hill
5 Brown Reilly ldquoInvestment Analysis and Portfolio Managementrdquo Thomson Publication
Note The latest editions of the books should be followed
96Bachelor of Business Administration (Semester ndash VI)
BBA- 632 GROUP C -CONTEMPORARY ISSUES IN ACCOUNTING
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IEmergence of Contemporary Issues in Accounting ndash Influence of other disciplines onAccounting and Changing EnvironmentHuman Resource Accounting Meaning Objectives and Scope Methods of Human ResourceAccounting- Human Resource Cost Accounting ( Historical cost Approach Replacement Costapproach and Opportunity Cost approach) Human Resource Value Accounting (Lev amp SchwartzModel Flamholtz Model and Hermansonrsquos Model) Objections against Human resourceaccounting Use of Human resource Accounting in Managerial Decisions Human ResourceAccounting in IndiaPrice Level Accounting ndash introduction Methods (Current Purchasing Power Current CostAccounting Current Value Accounting Technique and Replacement Cost AccountingTechniques) Utility and Corporate PracticesCorporate Social Reporting Areas of Corporate Social Performance Approaches to CorporateSocial Accounting and Reporting Corporate Social Reporting in India
Part ndash IICorporate Reporting Concept of Disclosure in relation to Published Accounts Issues inCorporate Disclosure Corporate Disclosure Environment Conceptual framework of corporatereportingRecent Trends in the Presentation of Published AccountsEconomic Value Added EVA Disclosure in India Corporate Reporting through WebAccounting Standards in India - Significance and formulation of Accounting Standards
97Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Lal Jawahar and Lele RK ldquoContemporary Accounting Issuesrdquo Himalaya Publishers
New Delhi
2 Porwal LS ldquoAccounting Theoryrdquo Tata McGraw Hill
3 Lal Jawahar ldquoCorporate Financial Reportingrdquo Taxman Arora JS
ldquoPrice Level Accountingrdquo Deep and Deep Publishers New Delhi
4 Chander Subhash ldquoCorporate Reporting Practicesrdquo Deep and Deep Publishers
Note The latest editions of the books should be followed
98Bachelor of Business Administration (Semester ndash VI)
BBA-641 GROUP D- EXPORT IMPORT MANAGEMENT AND DOCUMENTATION
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IInternational Commercial Terms ndash Need Groups Ex-works FOB FAS CFR CIF Documentsfor starting up a new export venture aligned documentation system meaning Rationale variousdocuments EDI initiative methods of payment advance payment open Account consignmentsales and documents against acceptance (DA) documents against payment (DP) letter ofcredit pre shipment credit meaning procedure rates documents needed post shipment creditmeaning procedure types and documents needed
Part ndash IIExport Credit and Guarantee Corporation (ECGC) Export Credit Insurance Insurance PoliciesBank Guarantees and Special Schemes Role of ECGC Theories and Practice of ForeignExchange Rate Determination Floating and Fixed Exchange Rates Exchange ControlRegulations and Procedures in India FEMAMarine Insurance Types of Marine Insurance Marine Losses Procedure and DocumentsNeeded for Claim
99Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Current Foreign Trade Policy
2 Handbook of procedures Volume I amp II
3 Jain SC Export Procedures and Documents
4 Kumar A ldquoExport and Import Managementrdquo Excel Books
5 Lall G S ldquoFinance of Foreign Trade and Foreign Exchangerdquo
6 Manual on Export Documentation Nabhi publication
7 Ram P ldquoExport What Where and Howrdquo Anupam Publishers
8 Varshney RL and Bhattacharya B ldquoInternational Marketing Managementrdquo
S Chand Publishers Pvt Ltd New Delhi
Note The latest editions of the books should be followed
100Bachelor of Business Administration (Semester ndash VI)
BBA- 642 GROUP D- GLOBAL STRATEGIC MANAGEMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IConcept of strategy including global strategy An overview of formulation and implementation
of global strategy analysing the external environment especially the tools of analysis culture
and global strategy analysing company resources and capabilities personal goals of top
management corporate level strategy including vertical integration diversification strategic
alliance and acquisition
Part ndash IIEntering foreign markets business level strategies functional level strategies strategy and
Technology evaluation of strategy implementation of strategy organization structure and
Strategy management of political risk and negotiation governing the corporation around the
World
101Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Deresky H ldquoInternational Management Managing Across Borders and Cultures
Pearson Education
2 Hill C W L and Jones G R ldquoStrategic Management An Integrated Approachrdquo Biztantra
3 Hill C W L and Jain A K ldquo International Business Competing in the Global Market
Placerdquo McGraw Hill Co New Delhi
4 Hitt M A Duance R and Hoskisson R E ldquoStrategic Management Competitveness and
Globalizationrdquo Thomson South Western
5 Peng M W ldquoGlobal Strategyrdquo Thomson Publishers
6 Rugman A M Richard M H ldquoInternational Business A Strategic Management
Approachrdquo Pearson Education New Delhi
7 Taggar J H and Mc Dermot M C ldquoThe Essence of International Businessrdquo
Prentice Hall
8 Thakur M Burton G E and Srivastava BN ldquoInternational Management Concept and
Casesrdquo Tata McGraw Hill Co
Note The latest editions of the books should be followed
8Bachelor of Business Administration (Semester-I)
Punjab History amp Culture (From Earliest Times to C 320)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section A1 Physical features of the Punjab and its impact on history2 Sources of the ancient history of Punjab
Section B3 Harappan Civilization Town planning social economic and religious life of the Indus
Valley People4 The Indo-Aryans Original home and settlements in Punjab
Section C5 Social Religious and Economic life during Rig Vedic Age6 Social Religious and Economic life during Later Vedic Age
Section D7 Teachings and impact of Buddhism8 Jainism in the Punjab
Suggested Readings
1 L M Joshi (ed) History and Culture of the Punjab Art-I Patiala 1989 (3rd edition)2 LM Joshi and Fauja Singh (ed) History of Punjab VolI Patiala 19773 Budha Parkash Glimpses of Ancient Punjab Patiala 19834 BN Sharma Life in Northern India Delhi 19665 Chopra PN Puri BN amp Das MN(1974) A Social Cultural amp Economic History
of India Vol I New Delhi Macmillan India
9Bachelor of Business Administration (Semester-I)
BBA-103 BASIC ACCOUNTING
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION AIntroduction Financial Accounting-Definition and Scope Objectives of FinancialAccounting Accounting vs Book Keeping Terms used in accounting Users of AccountingInformation and Limitations of Financial AccountingConceptual Frame work Accounting Concepts Principles and Conventions Accounting
Standards-Concept Objectives Benefits Brief review of Accounting Standards in IndiaAccounting Policies Accounting as a measurement disciplineRecording of TransactionsAccounting ProcessCycle Journal
SECTION BSubsidiary Books Ledger Cash Book Trial Balance Bank Reconciliation StatementDepreciation Meaning need amp importance of depreciation methods of chargingdepreciation (WDV amp SLM)
SECTION CFinal Accounts Meaning of Financial Statements Usefullness of Financial StatementsElements of Financial Statements Preparation of Trading and Profit amp Loss Account andBalance Sheet without AdjustmentsFinal Accounts with Adjustments Treatment of Some Items which may be Direct ItemsIndirect Items Incomes and Expenses Treatment of Items of Adjustment Appearing Outsidethe Trial Balance Treatment of Items of Adjustment Appearing Inside the Trial Balance
SECTION DIntroduction to Company Final Accounts Important provisions of Companies Act 2013in respect of preparation of final accounts of a company Understanding the Annual Reportof a CompanyComputerised Accounting Computers and its application in accounting Accountingsoftware package (Tally)
10Bachelor of Business Administration (Semester-I)
Suggested Readings
1 Gupta Ambrish ldquoFinancial Accounting for Management An Analytical PerspectiverdquoPearson Education New Delhi
2 Khatri Dhanesh ldquoFinancial Accountingrdquo Tata McGraw-Hill New Delhi
3 Horngren Charles T Sundem Gart l Elliot John A Philbrick Donna RldquoIntroduction to Financial Accountingrdquo Prentice Hallcedil New Delhi
4 Ramachandran N and Kakani RamldquoFinancial Accounting for ManagementrdquoTata McGraw-Hill New Delhi
5 Shukla MC Grewal TS and Gupta SC ldquoAdvance Accountsrdquo Sultan Chand ampSons New Delhi
Note The latest editions of the books should be followed
11Bachelor of Business Administration (Semester-I)
BBA-104 BUSINESS ORGANISATION amp SYSTEMS
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction to Business and Commerce Meaning and definition of business Objectives ofbusiness Essentials of a successful business Scope of business Business as an economicsystemTrade and aids to trade- Meaning scope functions and evolution of commerce amp industryIndustrial Revolution-its effects Industrialization in India
Section BForms of Business Organization Sole-proprietorship Partnership Joint stock CompanyCooperative Society Public Utilities Selection of a suitable form of organization Classificationbased on Business UnitSetting up a New Enterprise Promotion of a business Business size and location decisionsvarious factors to be considered for starting a new unit Problems in starting a new business
Section CBusiness and Society Changing Concepts and Objectives of Business Business ethics Socialresponsibilities of business Manager and his environment external and internalDomestic amp Foreign Trade Import export trade procedure amp their organization
Section DOrganization of wholesale amp retail trade - Recent trends in wholesale amp retailing Malls andSuper Markets ndash their effect on economyStock Exchange Definition and Meaning Importance FunctionsDealers
12Bachelor of Business Administration (Semester-I)
Suggested Readings1 Kaul Vijay Kumar ldquoBusiness Organization and Management Text and Casesrdquo Pearson
Education New Delhi
2 Singla RK ldquoBusiness Organization and Managementrdquo VK (India) Enterprises New
Delhi
3 Daft Richard L Daft J Murphy H amp Willmott ldquoOrganization Theory and Designrdquo
Cengage Learning EMEA New Delhi
4 Fernando AC ldquoBusiness Environmentrdquo Pearson Education New Delhi
5 Archie B Carroll Ann K Buchholtz ldquoBusiness amp Society Ethics Sustainability and
Stakeholder Managementrdquo Cengage Learning New Delhi
Note The latest editions of the books should be followed
13Bachelor of Business Administration (Semester-I)
BBA-105 MANAGERIAL ECONOMICS- I
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION ATheory of Demand Meaning of demand and its types Law of demand Price elasticity of demand
and its measurement
Consumerrsquos Behaviour Utility approach Brief outline of law of diminishing marginal utility and
law of equi-marginal utility
SECTION BIndifference Curve Approach Consumer equilibrium Income Price and Substitution effect
Revealed Preference Approach
Theory of Supply Concept and law of supply factors affecting supply
SECTION CTheory of Production Law of variable proportion total average and marginal physical product
Law of Returns to scale Economies and diseconomies of scale
Theory of Cost Short and Long period costs Concept of total cost Marginal and Average cost
Theory of cost in short-run and long-run Concept of revenue Total Revenue Average Revenue
Relationship between Average and Marginal Revenue and Price elasticity of demand
SECTION DPricing Under Various Market Conditions Perfect Competition - Equilibrium of Firm and
Industry under Perfect Competition Monopoly - Price determination under Monopoly Monopolistic
Competition - Price and Output determination under Monopolistic Competition
14Bachelor of Business Administration (Semester-I)
Suggested Readings
1 Koutosoyiannis A ldquoModern Micro Economicsrdquo Palgrave Macmillan
2 Dwivedi DNldquoMicroeconomics Theory and Applicationsrdquo Pearson Education New
Delhi
3 Gravelle H and Rees R ldquoMicroeconomicsrdquo Pearson Education New Delhi
4 Ahuja HL ldquoAdvanced Economic theory Microeconomic Analysisrdquo
S Chand amp Company Ltd New Delhi
5 Mithani DM ldquoManagerial Economicsrdquo Himalaya Publishing House New Delhi
Note The latest editions of the books should be followed
15Bachelor of Business Administration (Semester-I)
BBA-106 COMPUTER APPLICATIONS FOR BUSINES- I
Time 3 Hours Total Marks 50Theory 35
Practical 15Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION AComputer Fundamentals Definition of computer Components of a computer systemBrief history of evolution of computers and generation of computersInternal and External Memory Storage RAM ROM PROM EPROM Commonly used
InputoutputMemory storage devices Punched Card VDU CRT Differencebetween Hardware amp Software Types of software system Software amp Applicationsoftware Interpreter
SECTION BOperating System Definition Types of operating on the Basis of processing Introduction tovarious types of operating system such as windows amp DOS Overview and Anatomy ofwindows Working with files and folder in windowsBasic Commands of Internal amp External commands in DOS
SECTION CMS-Word Overview Creating Saving Opening Importing Exporting amp Inserting filesFormatting pages paragraphs and sections Indents and outdates Creating lists and numberingHeading Styles Fonts and size editing positioning amp viewing text Finding amp replacing textinserting page breaks page numbers book marks symbols amp dates Using tabs and tablesHeader Footer amp Printings
SECTION DMS-Excel Worksheet overview Entering information Worksheet Opening and savingworkbook Formatting number and texts Protecting cells Producing Charges and printingoperations graphsMS-Power Point Presentation Basics Menus amp Toolbars Opening amp Saving amp existingpresentation creating amp Saving a presentation using auto content wizard Design TemplateBlank Presentation The slides sorter view Insert slides from another presentation Insertingpictures and graphics Slide show printing slides
16Bachelor of Business Administration (Semester-I)
Suggested Readings
1 Peter Norton ldquoIntroduction to Computersrdquo McGraw-Hil New Delhi
2 Sanjay Sexana ldquoA First Course in Computersrdquo Vikas Publishing House New Delhi
3 Rajaraman V ldquoFundamental of Computersrdquo Prentice Hal India New Delhi
4 Srivastava SS ldquoMS-Oficerdquo Firewal Media New Delhi
5 Alexis Loeon and Matheus Leon ldquoIntroduction to Computers with MS-Ofice 200rdquo TataMcGraw-Hil New Delhi
Note The latest editons of the boks should be folowed
17Bachelor of Business Administration (Semester-I)
BBA-107 BUSINESS COMMUNICATION
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ABusiness Communication ndash Meaning amp Importance Communication purpose processelements barriers to communication and conditions for successful communication Forms ofCommunication basic models of communication 7Cs of effective business communicationOrganizational Communication Importance of Communication in Management Formal andInformal Communication Internal and external communication
Section BPresentation Skills Presentation on any chosen topic Oral presentations Principles of oralpresentations factors affecting presentationsBusiness Etiquette Understanding etiquette Cross-cultural etiquette Business manners
Business to business etiquette
Section CInternal Correspondence Memos Circulars Notices Office ordersCorrespondence with banks-Regarding overdrafts cash credits loans Drafting of salesletters circulars preparation of sales reportsCustomersrsquo correspondence - Complaints Regarding dues follow up letters
Section DSecretarial Correspondence -Correspondence with shareholders debenture holders regardingdividend interest transfer-transmission Communicating with statutory authorities and bodieslike Stock exchange RBI SEBIPreparation of resume Job application Drafting of interview letters call letters finalappointment orders
18Bachelor of Business Administration (Semester-I)
Suggested Readings
1 Taylor S and Chandra V ldquoCommunication for Business A Practical Approachrdquo Fourth
Edition 2011 Pearson Education
2 Bovee C and Thill J ldquoBusiness Communication Todayrdquo 2011 Prentice Hall
3 Sethi A and Adhikari B ldquoBusiness Communicationrdquo 2009 McGraw Hill Education
4 Kaul A ldquoBusiness Communicationrdquo 2004 Prentice Hall of India New Delhi
5 Dulek R and Fielden J ldquoPrinciples of Business Communicationrdquo 1990 Macmillan
Publishing Co New York
6 Rodriques MV (2003) ldquoEffective Business Communicationrdquo 13th Edition
7 Doshi SR (2008) ldquoBusiness Communication amp ManagementndashMethods amp Techniquesrdquo
8 Herata A Murphy Charles E Peck (1981) 3rd Edition ldquoEffective Business
Communicationrdquo Tata McGraw Hill Publishing Co Ltd
Note The latest Editions of the books should be followed
19Bachelor of Business Administration (Semester-I)
Drug Abuse Problem Management and Prevention
PROBLEM OF DRUG ABUSETime 3 Hours Max Marks 50
Instructions for the Paper Setters-
Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION ndash AMeaning of Drug AbuseMeaning Nature and Extent of Drug Abuse in India and Punjab
SECTION ndash BConsequences of Drug Abuse for
Individual Education Employment IncomeFamily ViolenceSociety CrimeNation Law and Order problem
SECTION ndash CManagement of Drug AbuseMedical Management Medication for treatment and to reduce withdrawal effects
SECTION ndash DPsychiatric Management Counselling Behavioural and Cognitive therapySocial Management Family Group therapy and Environmental Intervention
References
1 Ahuja Ram (2003) Social Problems in India Rawat Publication Jaipur2 Extent Pattern and Trend of Drug Use in India Ministry of Social Justice and
Empowerment Government of India 20043 Inciardi JA 1981 The Drug Crime Connection Beverly Hills Sage Publications4 Kapoor T (1985) Drug epidemic among Indian Youth New Delhi Mittal Pub5 Kessel Neil and Henry Walton 1982 Alcohalism Harmond Worth Penguin Books6 Modi Ishwar and Modi Shalini (1997) Drugs Addiction and Prevention Jaipur Rawat
Publication7 National Household Survey of Alcohol and Drug abuse (2003) New Delhi Clinical
Epidemiological Unit All India Institute of Medical Sciences 2004
20Bachelor of Business Administration (Semester-I)
8 Ross Coomber and Others 2013 Key Concept in Drugs and Society New Delhi SagePublications
9 Sain Bhim 1991 Drug Addiction Alcoholism Smoking obscenity New Delhi MittalPublications
10 Sandhu Ranvinder Singh 2009 Drug Addiction in Punjab A Sociological Study AmritsarGuru Nanak Dev University
11 Singh Chandra Paul 2000 Alcohol and Dependence among Industrial Workers DelhiShipra
12 Sussman S and Ames SL (2008) Drug Abuse Concepts Prevention and CessationCambridge University Press
13 Verma PS 2017 ldquoPunjabrsquos Drug Problem Contours and Charactersticsrdquo Economic andPolitical Weekly Vol LII No 3 PP 40-43
14 World Drug Report 2016 United Nations office of Drug and Crime15 World Drug Report 2017 United Nations office of Drug and Crime
21Bachelor of Business Administration (Semester ndash II)
BBA-201 ENGLISH (COMPULSORY)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-
Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four
Sections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates are
required to attempt five questions selecting at least one question from each Section The fifth
question may be attempted from any Section
Texts Prescribed1 Tales of Life (Guru Nanak Dev University Amritsar) Stories at Sr No 7 9 10 11 122 Prose for Young Learners (Guru Nanak Dev University Amritsar) Essays at
Sr No 7 8 9 10 113 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP (Units 49-97)
The syllabus is divided in four sections as mentioned below
SECTIONndashA
English Grammar in Use 4th Edition by Raymond Murphy CUP (Units 49-81)
SECTIONndashB
Personal letter Writing and English Grammar in Use (Units 82-97)
SECTIONndashC
Tales of Life (Guru Nanak Dev University Amritsar) 7 9 10 11 12
SECTIONndashD
Prose for Young Learners (Fourth Edition) by Raymond Murphy CUP 7 8 9 10 and 11
22Bachelor of Business Administration (Semester ndash II)
BBA-202 gzikph (bkiawh)
wKL 3 xzN e[b nzeL 50
gkm-eqw ns gkm-g[seK
ਸਕਸ਼ਨ - ਏd ozr (ejkDh Gkr) (zgkH jofizdo fzx fY`b_ ns gqhsw fzx orXhnk)r[o BkBe dt BhtofNh nzfwqso( ਿਵਸ਼ਾ-ਵਸਤਸਾਰਲਖਕ ਦਾ ਜੀਵਨ ਤ ਰਚਨਾ)
ਸਕਸ਼ਨ - ਬੀzko dhnK gqf`X jshnK (ihtBh BzL 10 s_ 18 s`e)(zgkH fgqzH sik fzx joBkw fzx Fkw)gzikph kfjs gqekFB nzfwqso(ਿਵਸ਼ਾਸਾਰਨਾਇਕ ਿਬਬ)
ਸਕਸ਼ਨ - ਸੀ(T) Fpd-pDso ns Fpd-ouBk L gfoGkFk w[Yb zebg(n) Fpd FqDhnK
ਸਕਸ਼ਨ - ਡੀ(T) dsoh fu`mh g`so(n) w[jkto ns nykD
nze-tzv ns gohfyne bJh jdkfJsK
1H gqFB g`so d uko Gkr jDr jo Gkr ftu_ d gqFB g[`S ikDr2H ftfdnkoEh B e[`b gzi gqFB eoB jB jo Gkr ftu_ fJe gqFB bkwh
j gzitK gqFB fe th Gkr ftu_ ehsk ik edk j3H joe gqFB d pokpo nze jB4H ggo N eoB tkbk ieo ukj sK gqFBK dh tzv n`r_ t`X s_ t`X uko
T[g-gqFBK ftu eo edk j
23Bachelor of Business Administration (Semester ndash II)
BBA-202 w[ZYbh gzikph(In lieu of Compulsory Punjabi)
smW 3 GMty kul AMk 50gkm-eqw
eFB-J
Fpd FqDhnK L gSkD ns tos_(BKt gVBKt fefonk ftFFD fefonk ftFFD pzXe ie ns ftfwe)
eFB-ph
gzikph tke pDso L w[Ybh ikD-gSkD(T) kXkoB tke z[es tke ns fwFos tke (gSkD ns tos_)(n) fpnkBhnk tke gqFBtkue tke ns j[ewh tke (gSkD ns tos_)
eFB-h
goQk ouBkzyg ouBk
eFB-vh
fu`mh g`so (xob ns dsoh)nykD ns w[jkto
nze-tzv ns gohfyne bJh jdkfJsK
1H gqFB gso d uko Gkr jDr jo Gkr ftu_ d gqFB g[S ikDr2H ftfdnkoEh B e[b gzi gqFB eoB jB jo Gkr ftu_ fJe gqFB bkwh j
gzitK gqFB fe th Gkr ftu_ ehsk ik edk j3H joe gqFB d pokpo nze jB4H ggo `N eoB tkbk ieo ukj sK gqFBK dh tzv nr_ t`X s_ tX uko T[g-gqFBK
ftu eo edk j
24Bachelor of Business Administration (Semester ndash II)
Punjab History amp Culture (C 320 to 1000 B C)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section A1 Alexanderrsquos Invasion and its Impact2 Punjab under Chandragupta Maurya and Ashoka
Section B3 The Kushans and their Contribution to the Punjab4 The Panjab under the Gupta Empire
Section C5 The Punjab under the Vardhana Emperors6 Socio-cultural History of Punjab from 7th to 1000 AD
Section D7 Development of languages and Education with Special reference to Taxila8 Development of Art amp Architecture
Suggested Readings1 L M Joshi (ed) History and Culture of the Punjab Art-I Punjabi University Patiala
1989 (3rd edition)2 LM Joshi and Fauja Singh (ed) History of Punjab VolI Punjabi University Patiala
19773 Budha Parkash Glimpses of Ancient Punjab Patiala 19834 BN Sharma Life in Northern India Delhi 1966
25Bachelor of Business Administration (Semester ndash II)
BBA-203 BUSINESS LAWSTime 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION ALaw of Contract (1872) Nature of contract Classification Offer and acceptance Capacity ofparties to contract Free consent Consideration
SECTION BLaw of Contract Legality of object Agreement declared void Performance of contractDischarge of contract Remedies for contract of contractSales of Goods Act (1930) Formation of contracts of sale Goods and their classificationprice conditions and warranties
SECTION CSales of Goods Act Transfer of property in goods Performance of the contact of salesUnpaid seller and his rights sale by auction Hire purchase agreementThe Consumer Protection Act (1886) Definition of consumer Features Grievance regressedmachinery
SECTION DNegotiable Instruments Act (1881) Definition of negotiable instruments FeaturesPromissory note Bill of Exchange Cheque Holder and holder in the due courseCrossing of a cheque types of crossing Negotiation Dishonour and discharge of negotiableinstrument
Suggested Readings1 Singh Avtar ldquoThe Principles of Mercantile Lawrdquo Eastern Book Company Lucknow2 Kapoor ND ldquoBusiness Lawrdquo Sultan Chand amp Sons New Delhi3 Tulsian PC ldquoBusiness Lawrdquo Tata McGraw Hill New Delhi4 Usa Tbp Usa ldquoIndian Business Lawrdquo International Business Publications USA
Note The latest editions of the books should be followed
26Bachelor of Business Administration (Semester ndash II)
BBA-204 PRINCIPLES OF MANAGEMENTTime 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Objective To provide a basis of understanding to the students with reference to working ofbusiness organization through the process of management
SECTION AManagement Meaning and definition nature purpose scope importance and functionsManagement as art science and profession Management as a social system Concept ofmanagement administration and organization Principles of management ScientificManagementEvolution of Management Thought Contribution of FW Taylor Henri Fayol Elton MayoChester Barnard amp Peter Drucker to the management thought Various approaches tomanagement (ie Schools of Management Thought) Indian management thoughtManagement Techniques Management by Objective Meaning Process Benefits AndWeaknesses
SECTION BPlanning Meaning Significance Types of plans Nature Elements Objectives PoliciesRules Procedure Strategy Decision MakingOrganizing Meaning Nature and Purpose of organization Theories of organization principlesof organization Forms of organization Line Functional and Line and Staff Formal andinformal organization Delegation Span of Management Factors determining effective span
SECTION CDepartmentation Definition Departmentation by function Territory ProductserviceCustomer group and matrix organization Decentralisation and DepartmentationAuthority Definition types responsibility and accountability delegation definition steps indelegation obstacles to delegation and their elimination decentralization vs centralizationdeterminants of effective decentralization
SECTION DStaffing Meaning nature and functions of HRM Manpower management factors affectingstaffing Recruitment Selection Training and Development Performance appraisal need andprocessDirecting Motivation Meaning Nature Importance Types Theories of MotivationMc Gregorrsquos Maslow and Herzberg Leadership Meaning Nature Styles Managerial gridLikert system Theories Trait Behavioural Situational and FollowersCoordination Principles and Techniques Difference between coordination and cooperationControlling Meaning nature importance scope principles prerequisites steps limitationsand techniques
27Bachelor of Business Administration (Semester ndash II)
Suggested Readings
1 Robbins SP amp Coulter MK ldquoManagementrdquo Pearson Education Inc New Delhi
2 Gupta Meenakshi ldquoPrinciples of Managementrdquo PHI Learning Pvt Ltd New Delhi
3 Koontz H Weihrich H amp Aryasri AR ldquoEssentials of Managementrdquo
Tata McGraw-Hill New Delhi
4 Aswathapa K ldquoEssential of Business Administrationrdquo Himalaya Publishing HouseMumbai
Note The latest editions of the books should be followed
28Bachelor of Business Administration (Semester ndash II)
BBA-205 MANAGERIAL ECONOMICS-IITime 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Objective To provide a basis of understanding macroeconomics concepts
SECTION AMacroeconomics Meaning nature and scope Basic concepts Stock and flow variables staticcomparative static and dynamic analysisNational Income Concept and Importance of National Income Gross and Net NationalProduct Gross and Net Domestic Product Personal Income and Disposable IncomeMeasurement of National Income Income Output and Expenditure Method Problems inMeasurement of National Income
SECTION BConsumption Function Meaning and Nature Deterimants and Measures to raise Propensity toConsume Keynes Psychological Law of Consumption- Meaning Properties and Implications
SECTION CInvestment Classical Theory of Investmaent Keynesian Theory of Investment AcceleratorTheory of InvestmentKeynesian Economics Theory of Money Saving and Investment FunctionMultiplier Static and Dynamic Analysis Balanced Budget Multiplier EmploymentMultiplier
SECTION DBusiness Cycle Keynesrsquos Theory of Trade Cycle Kaldorrsquos Theory of Trade Cycle HicksrsquoTheory of Trade Cycle Samuelsonrsquos Theory of Trade CycleInflation Meaning Types Theories Causes effects and Context
29Bachelor of Business Administration (Semester ndash II)
Suggested Readings
1 Ackley G ldquoMacroeconomics Theory and Policyrdquo Macmillan New York
2 Shapiro E ldquoMacroeconomic Analysisrdquo Galgotia Publication New Delhi
3 Gppdwin Neva J A Nelson amp J Harris ldquoMacroeconomics in Contextrdquo PHI Learining Pvt
Ltd New Delhi
4 Dornbusch R S Ficher amp R Startz ldquoMacro Economicsrdquo Tata McGraw Hill Publishing
Company Ltd New Delhi
5 Agarwal Vanita ldquoMacroeconomics Theory and Policyrdquo Pearson Education New Delhi
Note The latest editions of the books should be followed
30Bachelor of Business Administration (Semester ndash II)
BBA-206 COMPUTER BASED ACCOUNTING SYSTEMTime 3 Hour M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION AComputerized Accounting - Meaning need Concepts of Accounting groups Hierarchy ofaccounts Codification in accountingAccounting package - Setting up an accounting entity Creation of groups and accountsDesigning and creating vouchers Data Entry operations using the vouchers Processing forreports to prepare ledger accounts trial balance and balance sheet
SECTION BDatabase Design for Accounting
Identifying and appreciating the data content in accounting transactions overview of databaseconcepts ER model creating and implementing RDM for Financial Accounting SQL toretrieve data and generate accounting information
SECTION C
Documenting transactions using vouchers System of vouchers and database design foraccounting Storing and maintain transaction dataTallyFinancial Accounting Packages Preparation and online finalization of accounts on Tally ERP90 Introduction of Tally ERP 90 Phases of Implementation Aides for implementationAccounts Management (Using Tally ERP 90 Software Package)
SECTION DAccounts Masters Accounts Transaction Accounts Reports Preparation and Compilation ofcomplete balance sheet of any IndustriesOrganization Firms(The mentioned versions of Tally must be replaced with latest available version)
Suggested Readings1 Hall JA ldquoAccounting Information Systemrdquo South Western College Publishing2 Gelinas Ultric J and Steve G Suffon ldquoAccounting Information System South Western
Thomson Learning3 ldquoTally- ERP 9 Simple Steps of Learningrdquo Kogent LearningNote The latest editions of the books should be followed
31Bachelor of Business Administration (Semester ndash II)
BBA- 207 FUNDAMENTALS OF BANKINGTime 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION ACommercial BanksmdashIntroduction evolution nature functions importance and servicesprovided by commercial banks
Types of Banks-Commercial Bank Regional Rural Banks Foreign Banks Cooperative BanksPublic bank and Private bank difference between public and private banks
SECTION BCentral Bankmdashmeaning and functions Techniques of credit control mechanism of CreditCreation
Practical Aspect of Banking- Negotiable Instrumentsmdash Cheques bills of exchange andpromissory notes endorsements difference between cheques and bills of exchange
SECTION CCustomerrsquos Pass Book-Entries in Pass Book Effects of errors favourable to the Banker andCustomer
Clearing House System
SECTION DSystems of Banking- Group and Chain Banking Unit and Branch Banking Investment Bankingand Mixed Banking
32Bachelor of Business Administration (Semester ndash II)
Suggested Readings
1 Sundharam Varsheney ldquoBanking Theory Law amp Practicerdquo Sultan Chand amp Co
2 Shekhar KC Shekhar Lekshmy ldquoBanking Theory and Practicerdquo Vikas PublishingHouse
3 Sethi Jyotsana Bhatia Nishwan ldquoElements of Banking and Insurancerdquo PHI LearningPrivate Limited New Delhi
4 wwwrbiorg
Note The latest editions of the books should be followed
33Bachelor of Business Administration (Semester ndash II)
Drug Abuse Problem Management and Prevention
DRUG ABUSE MANAGEMENT AND PREVENTIONTime 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION ndash APrevention of Drug abuseRole of family Parent child relationship Family support Supervision Shaping values ActiveScrutiny
SECTION ndash BSchool Counselling Teacher as role-model Parent-teacher-Health Professional CoordinationRandom testing on students
SECTION ndash CControlling Drug AbuseMedia Restraint on advertisements of drugs advertisements on bad effects of drugs Publicityand media Campaigns against drug abuse Educational and awareness program
SECTION ndash DLegislation NDPs act Statutory warnings Policing of Borders Checking SupplySmuggling ofDrugs Strict enforcement of laws Time bound trials
References
1 Ahuja Ram (2003) Social Problems in India Rawat Publication Jaipur
2 Extent Pattern and Trend of Drug Use in India Ministry of Social Justice and
Empowerment Government of India 2004
3 Inciardi JA 1981 The Drug Crime Connection Beverly Hills Sage Publications
4 Kapoor T (1985) Drug epidemic among Indian Youth New Delhi Mittal Pub
5 Kessel Neil and Henry Walton 1982 Alcohalism Harmond Worth Penguin Books
6 Modi Ishwar and Modi Shalini (1997) Drugs Addiction and Prevention Jaipur Rawat
Publication
7 National Household Survey of Alcohol and Drug abuse (2003) New Delhi Clinical
Epidemiological Unit All India Institute of Medical Sciences 2004
8 Ross Coomber and Others 2013 Key Concept in Drugs and Society New Delhi Sage
Publications
34Bachelor of Business Administration (Semester ndash II)
9 Sain Bhim 1991 Drug Addiction Alcoholism Smoking obscenity New Delhi Mittal
Publications
10 Sandhu Ranvinder Singh 2009 Drug Addiction in Punjab A Sociological Study Amritsar
Guru Nanak Dev University
11 Singh Chandra Paul 2000 Alcohol and Dependence among Industrial Workers Delhi
Shipra
12 Sussman S and Ames SL (2008) Drug Abuse Concepts Prevention and Cessation
Cambridge University Press
13 Verma PS 2017 ldquoPunjabrsquos Drug Problem Contours and Charactersticsrdquo Economic and
Political Weekly Vol LII No 3 PP 40-43
14 World Drug Report 2016 United Nations office of Drug and Crime
15 World Drug Report 2017 United Nations office of Drug and Crime
35Bachelor of Business Administration Semester-III
BBA-301 ENGLISH (COMPULSORY)
Time 3 Hours Max Marks 50
Important Note The textbook Making Connections (3rd edition) is significantly different fromits 2nd edition The third edition (by Kenneth J Pakenham Jo EcEntire Jessica Williams) is to befollowed for this course
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed1 Making Connections by Kenneth J Pakenham Jo McEntire Jessica Williams 3rd Edition
CUP2 Moments in Time An Anthology of Poems GNDU Amritsar3 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP
Syllabus is divided into four sections as mentioned below
Section AEnglish Grammar in Use (Fourth Edition) by Raymond Murphy CUP Units 98-130
Section BEssay writing and English Grammar in Use Units 131-145
Section CMoments in Time Poems at Sr No 1-6
Section DMaking Connections by Kenneth J Pakenham 3rd Edn CUP Unit-I (Global Health) and Unit-II(Multicultural Societies)
36Bachelor of Business Administration Semester-III
BBA-302 gzikph (bkwh)
wK fszB xzN e[b nze L 50nze-tzv ns gohfyne bJh jdkfJsK
1H gqFB g`so d uko Gkr jDr jo Gkr ftu d gqFB g[S ikDr2H ftfdnkoEh B e[`b gzi gqFB eoB jB jo Gkr ftu_ fJe gqFB bkwh
j gzitK gqFB fe th Gkr ftu_ ehsk ik edk j3H joe gqFB d d nze jB4H ggo N eoB tkbk ieo ukj sK gqFBK dh tzv n`r_ t`X s_ t`X uko
T[g-gqFBK ftu eo edk j
gkm-eqw ns gkm-g[seK
ਸਕਸ਼ਨ - ਏnkX[fBe gzikph tkose (zgkH vkH r[opuB fzx skfbp)gzikph kfjs gqekFB nzfwqso(ਿਵਸ਼ਾ-ਵਸਤਸਾਰਕਲਾ ਪਖ)
ਸਕਸ਼ਨ - ਬੀuDt_ gzikph fJeKrh (fJeKrh zrqfj)zgkH vkH ofwzdo eo esoh nAv zBi nzfwqso
1H [jkr nkJhHhHBzdk2H BtK ukBD jouoB fzx3H nzBQ fBFkBuh niwo nby4H nowkB ifszdo pokV5H ukphnK nkswihs fzx6H fw`Nh dk pktk gkbh G[fgzdo7H `XoK etb Xkbhtkbftak ts$gkso fusoB$ozr wzu d gZy sA
ਸਕਸ਼ਨ - ਸੀ(T) zyg ouBk (gqh)(n) fd`s goQ ftu_ nF[`X Fpd iVK ~ F[`X eoBk
ਸਕਸ਼ਨ - ਡੀwb ftnkeoBe fJekJhnK L gfoGkFk ns tzBrhnK(GktzF Fpd tkezF T[g-tke ns tke)
37Bachelor of Business Administration Semester-III
BBA-302 mu~FlI pMjwbI(In lieu of Compulsory Punjabi)
pwT-kRm
smW iqMn GMty kul AMk 50AMk-vMf Aqy prIiKAk leI hdwieqW
1 pRSn p`qr dy cwr Bwg hoxgy[ hr Bwg iv`coN do pRSn pu`Cy jwxgy[2 ividAwrQI ny ku`l pMj pRSn krny hn[ hr Bwg iv`coN iek pRSn lwzmI hY[ pMjvW
pRSn iksy vI Bwg iv`coN kIqw jw skdw hY[3 hryk pRSn dy brwbr AMk hn[4 pypr sY`t krn vwlw jykr cwhy qW pRSnW dI vMf A`goN v`D qoN v`D cwr aup-pRSnW ivc
kr skdw hY[
pwT-kRm
sYkSn-eyivAwkrxk iekweIAW dI pCwx Aqy vrqoN vwkMS aupvwk Aqy vwk
sYkSn-bI
gok ouBkfu`mh g`sosYkSn-sI
nykD ns w[jkto
sYkSn-fI
pYrw ADwirq pRSnsMKyp rcnw
38Bachelor of Business Administration Semester-III
Punjab History amp Culture (From 1000 to 1605 A D)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section A1 Society and Culture of Punjab during the Turko-Afghan rule2 The Punjab under the Mughals
Section B3 Bhakti movement and its impact on Society of Punjab4 Sufism in Punjab with special reference to Baba Farid
Section-C5 Guru Nanak-Life and travels6 Teachings of Guru Nanak Concept of Sangat Pangat and dharmsal
Section-D7 Contribution of Guru Angad Dev Guru Amar Das and Guru Ram Das8 Compilation of Adi Granth and martyadom of Guru Arjun Dev
Suggested Readings
1 Chopra PN Puri BN amp Das MN(1974) A Social Cultural amp Economic Historyof India Vol II New Delhi Macmillan India
2 Grewal JS (1994) The Sikhs of the Punjab Cambridge University Press New Delhi3 Singh Fauja (1972) A History of the Sikhs Vol II I Patiala Punjabi University4 Singh Kushwant (2011) A History of the Sikhs- Vol I (1469-1839) New Delhi
Oxford University Press5 SinghKirpal (1990) History and Culture of the Punjab-Part II (Medieval Period)
Patiala Publication Bureau Punjabi University
39Bachelor of Business Administration Semester-III
BBA-303 STATISTICS FOR BUSINESS
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AMatrix Algebra Types of matrices basic operations of matrices determinant of a matrix andits properties rank and inverse of a matrix solution of simultaneous linear equations ndashCramerrsquos rule and matrix inversion method application of matrices
Section BIntroduction and Methods of Presentation of Statistical Information Collection and Presentationof Data Frequency distribution Concept of sampling and sampling DesignsMeasures of Central Tendency- Mean Median Mode Measure of dispersion Range quartiledeviation Average deviation and Standard deviation
Section CSimple Correlation and Regression Analysis Assumptions Pearsons product moment andSpearmenrsquos rank correlation method least squares technique properties of correlations andregression coefficients Time Series Analysis Trend analysis using moving average and regression analysis seasonalcyclic and regular fluctuations Index number construction of unweighted and weighted indexnumbers quantity Index
Section DElementary Probability Theory Deterministic and nonndashdeterministic experiments differenttypes of events a priori and empirical definition of probabilityConditional probability laws of addition and multiplication of probabilityproperties of binomial Poisson and normal distributions
Suggested Readings1 Chiang AC ldquoFundamental Methods of Mathematical Economicsrdquo McGraw Hill
Kogakusha2 Hopfe MM Mathematics ndash ldquoFoundations for Business Science
Research Associationrdquo3 Mizrahi A and Sullivan M ldquoMathematics for Business and Social Sciencesrdquo
John Wiley and Sons4 Raghawachari M ldquoMathematics for Management ndash An Introductionrdquo
Tata McGraw Hill New Delhi5 Webber JE ldquoMathematical Analysis Business and Economic Applicationsrdquo
Harper amp Row6 Yamuna T ldquoMathematics for Economics ndash An Elements Surveyrdquo
Prentice Hall of India PvtLtd New Delhi7 Chou Y ldquoStatistical Analysisrdquo Holt Rinehart and Winston New York8 Croxton FE Cowden DJ and Klien S ldquoApplied General Statisticsrdquo
Prentice Hall of India Pvt Ltd9 Karmel PH and Polar KM ldquoApplied Statistics for Economistsrdquo Pitman London10 Wetherill GB ldquoElementary Statistical Methodsrdquo Chapman and Hall London
Note The latest editions of the books should be followed
40Bachelor of Business Administration Semester-III
BBA-304 FUNDAMENTALS OF HUMAN RESOURCE MANAGEMENT
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AHuman Resource Management (HRM) Nature Scope Objectives and Functions of HRMEvolution of HRM Changing Trends in HRMStatus and competencies of HR managerHuman Resource Planning (HRP) Concept Need and Importance of HRP Factors affectingHRP Human Resource Planning ProcessJob Analysis Meaning and Objective Process Methods of Collecting job data Uses of Job
Analysis Problems of Job AnalysisSection B
Recruitment and Selection Meaning and Factors governing Recruitment RecruitmentSources and Techniques Meaning and Process of Selection Problems associated withRecruitment and SelectionEmployee Retention Meaning Factors Responsible for High Employee Turnover EmployeeRetention Strategies
Section CHR Training and Development Concept and Need Process of Training andDevelopment Programme - Identification of Training and Development Needs ObjectivesStrategy amp Designing of Training and Development Implementation and Methods of TrainingProgramme and Levels of Training EvaluationPerformance Appraisal Meaning Purpose Essentials of Effective Performance AppraisalSystem Various Components of Performance Appraisal Methods and Techniques ofPerformance Appraisal
Section DManaging Compensation and Employee Remuneration Concept Objectives Componentsof Employee Remuneration Factors Influencing Employee Remuneration Challenges ofRemuneration Incenive plans fringe benefits employee health and safety and employeegrievance systemJob Evaluation Meaning Process and Methods of Job Evaluation
41Bachelor of Business Administration Semester-III
Suggested Readings
1 Dessler Gary ldquoHuman Resource Managementrdquo New Delhi Pearson Education Asia
2 Durai Pravin ldquoHuman Resource Managementrdquo New Delhi Pearson
3 Noe Raymond A Hollenbeck John R Gerhart Barry Wright Patrick M ldquoHuman
Resource Management Gaining a Competitive Advantagerdquo New Delhi McGraw-Hill
4 Mathis Robert L and Jackson John H ldquoHuman Resource Managementrdquo New Delhi
Thomson Publishing
5 Gomez Mejia Balkin Cardy ldquoManaging Human Resourcesrdquo New Delhi Pearson
Education
6 Aswathappa K ldquoHuman Resource Managementrdquo Text and Cases New Delhi Tata
McGraw ndash Hill
7 Snell Scott and Bohlander George ldquoHuman Resource Managementrdquo New Delhi
Cengage Learning
Note The latest editions of the books should be followed
42Bachelor of Business Administration Semester-III
BBA-305 FUNDAMENTALS OF MARKETING MANAGEMENT
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AMarketing Concepts Philosophies and Importance Scope of Marketing the selling conceptthe Marketing concept Components of a modern marketing information system MarketingIntelligenceAnalyzing the Microenvironment Needs and Trends The Demographic EnvironmentEconomic Social-Cultural and Natural Technological Political-Legal Environment
Section BThe Buying Decision Process The Five Stage Model Levels of Marketing SegmentationBases for segmenting consumer markets Market Targeting Bases for segmenting businessmarketsProduct Life Cycle Marketing Strategies - Introduction stage and the Pioneer advantageGrowth Maturity and Declining Stage
Section CProduct Characteristics and Classifications Product levels The Customer value hierarchyProduct Classification DifferentiationPackaging Labeling Branding Understanding Pricing Setting the Price
Section DMarketing Communications-Advertising - Evolution Definition Features Importance Advertising and Publicity
Functions of advertising Advertising media advertising copy Objections against advertisingSales Promotions Direct Marketing Personnel Selling Interactive Marketing and Word ofMouth marketing and Channels of distributions
43Bachelor of Business Administration Semester-III
Suggested Readings
1 Kotler Philip Keller Kevin Koshey Abraham and Jha Mithileshwar ldquoMarketing
Management South Asian Perspectiverdquo Pearson Education New Delhi
2 Ramaswamy VS and Namakumari S ldquoMarketing Management Global Perspective
Indian Contextrdquo MacMillan
3 Kurtz David L and Boone Louis E ldquoPrinciples of Marketing Thomson South-Westernrdquo
4 Enis B M ldquoMarketing Classics A Selection of Influential Articlesrdquo New York
McGraw- Hill
5 Saxena Rajan ldquoMarketing Managementrdquo Tata McGraw-Hill New Delhi
Note The latest editions of the books should be followed
44Bachelor of Business Administration Semester-III
BBA-306 INDIAN FINANCIAL SYSTEMTime 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AFinancial System - Functions organisationstructure and an overview of Indian Financial
System
Financial Markets - Functions organisation and types of financial markets SecuritiesContract (Regulations) Rules SEBI (Securities Exchange Board of India)
Section BAn Overview of Primary and Secondary Market Money Market Organisation amp RBI (Role and
functions)
Non Banking financial companies
Section CMutual Funds - Its Introduction and guidelines schemes and products
IRDA Act of Insurance Companies
Section DAn Introduction to FIIrsquos and FDIrsquos and is importance
Financial AssetsInstruments - An Overview of Capital Market instruments
Suggested Readings-
1 Khan MY ldquoIndian Financial Systemrdquo fifth edition by Tata McGraw Hill PublishingCoLtd
2 Vasant Desai ldquoThe Indian Financial System amp Developmentrdquo Himalaya PublishingHouse
3 DrKRavichandran ldquoMerchant Banking amp Financial Servicesrdquo Himalaya PublishingHouse
4 Bhole LM ldquoIndian Financial Institutions and Marketrdquo Tata McGraw Hill Publishing CoLtd
5 Avadhani VA ldquoCapital Market Managementrdquo Himalaya Publishing House6 SEBI Guidelines Nabhi Publication
Note The latest editions of the books should be followed
45Bachelor of Business Administration Semester-III
BBA 307 MANAGEMENT ACCOUNTING
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AOrigin Concept nature and Scope of Management Accounting Need and Importance ofManagement Accounting Tools amp techniques of Management Accounting LimitationsManagement Accountant duties functions Distinction between management accountingamp Financial Accounting
Section BFinancial statement Analysis- meaning types Comparative Statements Common Size Trendanalysis Introduction of EVATools of Financial Analysis ndash Ratio Analysis (Liquidity Activity Solvency and Profitabilityratios)
Section CFund flow and Cash flow analysisResponsibility Accounting - Meaning features steps types of responsibility centers transferprice meaning methods selection of transfer pricing method
Section DManagement Reporting ndash Importance Needs Types Requirements of good report preparationincluding prewriting and form of final draft Working Capital Management - Meaningimportance need advantages and disadvantages factors affecting working capitalrequirements principles of working capital management Financing of working capitalApproaches for determining working capital mix Trends in financing working capital by banks
Suggested Readings
1 Jain PK and Khan MY ldquoManagement Accountingrdquo Tata Mc Graw Hill Publishing Co LtdNew Delhi
2 Horngren Charles Gary Sundem Stratton William ldquo Introduction to ManagementAccountingrdquo Pearson Education Publishers
3 Jawaharlal ldquoAccounting for Managementrdquo Himalaya Publishing House New Delhi
Note The latest editions of the books should be followed
46Bachelor of Business Administration Semester-IV
BBAndash401 ENGLISH (COMPULSORY)
Time 3 Hours Max Marks 50
Important Note The textbook Making Connections (3rd edition) is significantly different fromits 2nd edition The third edition (by Kenneth J Pakenham Jo EcEntire Jessica Williams) is to befollowed for this course
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed-
1 Making Connections by Kenneth J Pakenham Jo McEntire Jessica Williams 3rd EditionCUP
2 Moments in Time An Anthology of Poems GNDU Amritsar3 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP
Syllabus is divided into four sections as mentioned below
Section AEnglish Grammar in Use (Fourth Edition) by Raymond Murphy CUP Revision of Units 26-3742-48 92- 97 113-120
Section BMoments in Time Poems at Sr No 7-12
Section CMaking Connections by Kenneth J Pakenham 3rd Edn CUP Unit-III (Aspects of Language)and Unit-IV (Sustaining Planet Earth)
Section DEssay type question based on the section ldquoBeyond the readingrdquo from the text MakingConnections
47Bachelor of Business Administration Semester-IV
PUNJABI (COMPULSORY)
BBA-402 gzikph (bkwh)
wK fszB xzN e[b nze L 50
nze-tzv ns gohfyne bJh jdkfJsK
1H gqFB g`so d uko Gkr jDr jo Gkr ftu d gqFB g[S ikDr2H ftfdnkoEh B e[`b gzi gqFB eoB jB jo Gkr ftu_ fJe gqFB bkwh
j gzitK gqFB fe th Gkr ftu_ ehsk ik edk j3H joe gqFB d d nze jB4H ggo N eoB tkbk ieo ukj sK gqFBK dh tzv n`r_ t`X s_ t`X uko
T[g-gqFBK ftu eo edk j
gkm-eqw ns gkm-g[seK
ਸਕਸ਼ਨ - ਏwoh ihtB rkEk (t-ihtBh) L vkH dhtkB fzxesoh bkb n_v zB nfwqso(ਨਾਇਕ ਿਬਬਸਵ ਜੀਵਨੀ ਦ ਤਰ ਤ ਪਰਖਵਾਰਤਕ ਸ਼ਲੀ)
ਸਕਸ਼ਨ - ਬੀਫ਼ਾਸਲ (BkNe) L ifszdo pokVBkBe fzx g[sewkbk nfwqso(ਿਵਸ਼ਾਸਾਰਨਾਟਕ ਕਲਾ)
ਸਕਸ਼ਨ - ਸੀ(T) by ouBk (wkie fGnkukoe fJfsjke ns ftfdne oekoK zpzXh)(n) n]pko ~ fJFfsjko (fB`ih dsoh)
ਸਕਸ਼ਨ - ਡੀftnkeoB(T) Fpd-iVK d fBw(n) r[ow[yh fbgh dhnK ftFsktK
48Bachelor of Business Administration Semester-IV
BCG-102 muFlI pMjwbIpMjwb dw ieiqhws qy s`iBAwcwr
(In Lieu of Punjabi Compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of thefour Sections (A-D) Questions may be subdivided into parts (not exceeding four)Candidates are required to attempt five questions selecting at least one question from eachSection The fifth question may be attempted from any Section
Section-Ais`K Drm dI sQwpnw gurU nwnk dyv jI dw jIvn qy aupdyS (1469-1539)gurU nwnk dyv jI dw jIvn r`b sbMDI ivcwr gurU dw mh`qv is`iKAwvW[ sMgq-pMgq gurg`dI dI sQwpnw ies dw smwj qy pRBwv[
Section-Bis`K pMQ dw ivkws gurU AMgd dyv jI (1539-1522) gurU AMgd dyv jI dwis`K Drm dy ivkws iv`c Xogdwn gurmuKI il`pI[
Section-CgurU Amrdws qoN gurU rwmdws jI q`k (1522-1581) gurU Amrdws jI dw is`KDrm dy ivkws iv`c Xogdwn goieMdvwl swihb dI sQwpnw mMjI pRQw Aqy smwijksuDwr gurU rwmdws jI dw Xogdwn rwmdwspurw dI sQwpnw msMd pRQw[
Section-DgurU Arjn dyv jI dy smyN is`K pMQ dw ivkws (1581-1606) gurU Arjn dyvjI dw Xogdwn hirmMdr swihb dw inrmwx Awid gRMQ swihb dw sMkln gurUArjn dyv jI dI Shwdq qy iesdw mh`qv[
Suggested Readings
1 Kirpal Singh (ed) History and Culture of the Punjab Patiala Part II1990 3rd Edition
2 Fauja Singh (ed) History of the Punjab VolIII Patiala 19873 GS Chabbra The Advanced of the Punjab Vol I4 JS Grewal The Sikhs of the punjab The New Cambridge History of
India Cambridge 19915 Khushwant Singh A History of Sikhs Vol I OUP New Delhi 1990
49Bachelor of Business Administration Semester-IV
Punjab History amp Culture (From 1605 to 1849 AD)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section A1 Politicization of Sikhism under Guru Hargobind2 Martydom of Guru Teg Bahadur
Section-B3 Creation of Khalsa4 Khalsa and its impact on the Punjab
Section-C5 Rise of Banda Bahadur and his achievements6 Rise of Misls
Section-D7 Ranjit Singhrsquos rise to power Civil Military and Land Revenue Administration8 Art and Architecture Fair Festivals and Folk Music in the Punjab during the medieval
periodSuggested Readings1 Chopra PN Puri BN amp Das MN( 1974) A Social Cultural amp Economic History of
India VolII Macmillan India Limited New Delhi2 Grewal JS (1994) The Sikhs of the Punjab Cambridge University Press New Delhi3 Singh Fauja (1972) A History of the Sikhs Vol III Patiala Punjabi University4 Singh Kushwant (2011) A History of the Sikhs- Vol I (1469-1839) New Delhi
Oxford University Press5 SinghKirpal (1990) History and Culture of the Punjab-Part II (Medieval Period)
Patiala Publication Bureau Punjabi University
50Bachelor of Business Administration Semester-IV
BBA-403 FINANCIAL MANAGEMENT
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AFinance amp Financial Management Meaning and nature Financial goal-profit vs wealthmaximization Finance functions-investment Financing Liquidity and dividend decisionsTheories of capitalizationCapital Structure Theories Conceptual framework Determinants Net income approach Netoperating income approach Intermediary approach and MMapproach
Section BCost of Capital Meaning and significance of cost of capital Calculation of cost of debtPreference capital Equity capital and retained earnings Combined cost of capitalSources of finance Long term and short term
Section CCapital Budgeting Nature of investment decisions Investment evaluation criteriaon-discounted cash flow criteria Discounted cash flow criteria Risk analysis in capitalbudgeting Dividend Policies Issues in dividend decisions Forms of dividends Theories of relevance andirrelevance of dividends
Section DOperating and Financial Leverage Measurement of leverages Financial and operatingleverage combined leverageManagement of Working Capital Meaning Significance and types of working capitalApproaches of working capital
51Bachelor of Business Administration Semester-IV
Suggested Readings
1 Berk Jonathan and DeMarzo Peter ldquoFinancial Managementrdquo Person Education Dorling
Kindersley (India) Pvt Ltd
2 Bhattacharya Hrishlkas ldquoWorking Capital Management Strategies and Techniquesrdquo
Prentice Hall New Delhi
3 Brealey Richard A and Stewart C Myers ldquoCorporate Financerdquo McGraw Hill Int Ed
New York
4 Chandra Prasanna ldquoFinancial Managementrdquo Tata McGraw Hill Delhi
5 Hampton John ldquoFinancial Decision Makingrdquo Prentice Hall Delhi
6 Pandey I M ldquoFinancial Managementrdquo Vikas Publishing House Delhi
7 Van Horne JG and JM Wachowicz Jr ldquoFundamentals of Financial Managementrdquo
Prentice-Hall Delhi
8 Van Horne James G ldquoFinancial Management and Policyrdquo Prentice Hall Delhi
9 Khan MY Jain PK ldquoFinancial Managementrdquo Tata McGraw Hill New Delhi
Note The latest editions of the books should be followed
52Bachelor of Business Administration Semester-IV
BBA-404 PRODUCTION AND OPERATIONS MANAGEMENT
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction - Concept of Production amp Operations management Market Analysis
Competitive Priorities and capabilities New Product Design and development Plant location
and Plant layoutScheduling for Manufacturing Systems Production Scheduling Techniques ndash
Sequencing
Economic Batch Quantity with Joint Production Runs Gantt Charts Network Analysis
Section BProductivity Concept and Importance Factors Affecting Productivity Methods to improve
productivity Value Analysis
Work study Methods Analysis ndash Various Charts Principles of Motion Economy Work
Measurement
Section CInventory Management Concept and Classification of Inventory Relevant Costs for
Inventory Decisions- Inventory Control Models Reorder level Lead Time and Safety Stock
Section DSupply Chain Management Concept amp Components of Supply Chain Activities in Supply
Chain Management Logistics Management
Quality Issues Concept of Quality and Total Quality Management Statistical Quality Control
Just in Time Manufacturing Systems
53Bachelor of Business Administration Semester-IV
Suggested Readings
1 B Mahadevan ldquoOperations Management Theory amp Practicerdquo Pearson Education
2 Kanishka Bedi ldquoProduction amp Operations Managementrdquo Oxford Higher Education
3 LJ Krajewski amp LP Ritzman ldquoOperations Management Processes amp Value Chainsrdquo
Pearson Education
4 BS Goel ldquoProduction Operation Managementrdquo
5 Richard B Chase F Robert Jacobs Nicholas J Aquilano and Nitin K Agarwal ldquoOperations
Management ndash For Competitive Advantagerdquo The McGraw Hill Companies
Note The latest editions of the books should be followed
54Bachelor of Business Administration Semester-IV
BBA-405 BUSINESS ENVIRONMENT
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction The Concept Nature and Significance of business environment Influence ofenvironmental factors like economic political legal social technological and Internationalupon business The relationship of various environmental forces on businessThe need for environmental analysis and diagnosisDescription of environmental analysis Techniques for environmental analysis the role ofbusiness manager in analysis and diagnosis of environment
Section BThe process of environmental scanning and its importanceEnvironmental Threats and Opportunity Profile (ETOP) and SWOT analysis of some importantindustriesAspects of Economic Reforms Liberalisation Privatisation Globalisation and its Implicationsfor India
Section CEconomic Planning in India objectives Strategies and Evaluation of Xth plan and Strategy andpriorities of XIth planAnalysis of Current Annual BudgetThe Social responsibility of business social audit businessethics amp corporate governance
Section DDeficit Financing and its implications for the Indian Economy Disinvestment of PublicEnterprises Rationale Objectives and ImplicationsFiscal and Monetary Policy Changes in India Salient Features of FEMA
55Bachelor of Business Administration Semester-IV
Suggested Readings
1 Francis Cherunilam ldquoBusiness Environmentrdquo Himalaya Publishing House New Delhi
2 K Aswathappa ldquoLegal Environment of Businessrdquo Himalaya Publishing House
New Delhi
3 M Adhikary ldquoEconomic Environment for Businessrdquo Sultan Chand amp Sons New Delhi
4 Ruddar Dutt and KPM Sundharam ldquoIndian Economyrdquo S Chand and Company Ltd
New Delhi
5 PK Ghosh and GK Kapoor ldquoBusiness Policy and Environmentrdquo Sultan Chand and
Sons Delhi
6 Paul Justin ldquoBusiness Environment ndash Text and Casesrdquo Tata McGraw Hills Pvt Ltd
New Delhi
7 Govt of India Five Years Plan Documents
8 Govt of India Various Issues of Annual Economic Survey of India
Note The latest editions of the books should be followed
56Bachelor of Business Administration Semester-IV
BBA-406 OPERATIONS RESEARCH
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AOperations Research Meaning significance and scope Introduction to linear programmingformation of Linear Programming Problem Graphical method Simplex Method Two PhaseSimplex Method Duality in Linear Programming
Section BDefinition of Dual Problem general rules of converting primal into its dual TransportationProblem Assignment Problem
Section CGames Theory Two persons zero sum games pure strategies mixed strategies DominanceInventory-Types Nature and classification Economic lot size models quantity discounts
Section DCPMPERT-Basic concepts of Network Models Preparation of the Network diagram projectduration and critical path probability of Project completion
Suggested Readings1 VK Kapoor ldquoOperation Researchrdquo2 ND Vohra ldquoQuantitative Techniques in Managementrdquo3 Narinder K Sethi ldquoOperation Managementrdquo4 GordonPressman ldquoQuantitative Decision Making for Businessrdquo5 CR Kothari ldquoQuantitative Methodsrdquo6 Barry Shore ldquoQuantitative Method for Researchrdquo
Note The latest editions of the books should be followed
57Bachelor of Business Administration Semester-IV
BBA- 407 FUNDAMENTALS OF INSURANCE
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AInsurance- Concept of Insurance Need Purpose Principles of Insurance-Principle ofIndemnity Principle of Insurable Interest Principle of Subrogation Principle of Utmost GoodFaith Principle of Proximate Cause Principle of Contribution
Reforms In Indian Insurance Sector-meaning need and its Implications
Section BLegal Framework- Insurance Act 1938 LIC Act 1956 GIC Act 1972 and IRDA 1999
An overview of Insurance Industry- Types of Insurance ndashLife Insurance Marine InsuranceMotor Vehicle Insurance Health Insurance Liability Insurance
Section CUnderwriting-Meaning Purpose and Process of Underwriting
Reinsurance-Meaning Features of reinsurance difference between reinsurance and doubleinsurance Essentials of Reinsurance Programs as per IRDA
Section DDistribution Channels in Insurance- Role and Code of Conduct by IRDA for Agents DirectMarketing Bancassurance and Brokers
Insurance Specialists- Underwriters Surveyors and Loss Assessors Actuaries Third PartyAdministrators
Suggested Readings
1 Sethi Jyotsana and Bhatia Nishwan ldquoElements of Banking and Insurancerdquo2 Emmett JVaughan and Therese Vaughan ldquoFundamentals of Risk and Insurancerdquo3 Agarwal OP ldquoBanking and Insurancerdquo4 PeriasamyP VeeraselvamM ldquoRisk and Insurance Managementrdquo Tata Mc Graw Hill5 wwwirdaorg
Note The latest editions of the books should be followed
58Bachelor of Business Administration Semester-IV
BBA-408 SEMINAR Max Marks 50
59Bachelor of Business Administration Semester-IV
ESL 221 Environmental Studies (Compulsory Paper)
Time 3 Hrs Max Marks 100
Teaching Methodologies
Teaching MethodologiesThe Core Module Syllabus for Environmental Studies includes class room teaching and fieldwork The syllabus is divided into 8 Units [Unit-1 to Unit-VII] covering 45 lectures + 5 hours forfield work [Unit-VIII] The first 7 Units will cover 45 lectures which are class room based toenhance knowledge skills and attitude to environment Unit-VIII comprises of 5 hours field workto be submitted by each candidate to the Teacher in-charge for evaluation latest by 15 December2018Exam Pattern End Semester Examination- 75 marks
Project ReportField Study- 25 marks [based on submitted report]Total Marks- 100
The structure of the question paper being
Part-A Short answer pattern with inbuilt choice ndash 25 marksAttempt any five questions out of seven distributed equally from Unit-1 to Unit-VIIEach question carries 5 marks Answer to each question should not exceed 2 pages
Part-B Essay type with inbuilt choice ndash 50 marksAttempt any five questions out of eight distributed equally from Unit-1 to Unit-VII Eachquestion carries 10 marks Answer to each question should not exceed 5 pagesProject Report Internal Assessment
Part-C Field work ndash 25 marks [Field work equal to 5 lecture hours]The candidate will submit a hand written field work report showing photographs sketchesobservations perspective of any topic related to Environment or Ecosystem The exhaustive listfor project reportarea of study are given just for reference
1 Visit to a local area to document environmental assets River Forest Grassland Hill Mountain Water body Pond Lake Solid Waste Disposal Water Treatment Plant Wastewater Treatment Facility etc
2 Visit to a local polluted site ndash Urban Rural Industrial Agricultural3 Study of common plants insects birds4 Study of tree in your areas with their botanical names and soil types5 Study of birds and their nesting habits6 Study of local pond in terms of wastewater inflow and water quality7 Study of industrial units in your area Name of industry type of industry Size (Large
Medium or small scale)8 Study of common disease in the village and basic data from community health centre9 Adopt any five young plants and photograph its growth10 Analyze the Total dissolved solids of ground water samples in your area11 Study of Particulate Matter (PM25 or PM10) data from Sameer website Download from
Play store12 Perspective on any field on Environmental Studies with secondary data taken from Central
Pollution Control Board State Pollution Control Board State Science amp TechnologyCouncil etc
Unit-IThe multidisciplinary nature of environmental studiesDefinition scope and importance Need for public awareness
(2 lectures)
60Bachelor of Business Administration Semester-IV
Unit-IINatural Resources Renewable and non-renewable resourcesNatural resources and associated problems(a) Forest resources Use and over-exploitation deforestation case studies Timber extraction
mining dams and their effects on forests and tribal people(b) Water resources Use and over-utilization of surface and ground water floods drought
conflicts over water dams-benefits and problems(c) Mineral resources Use and exploitation environmental effects of extracting and using
mineral resources case studies(d) Food resources World food problems changes caused by agriculture and overgrazing
effects of modern agriculture fertilizer-pesticide problems water logging salinity casestudies
(e) Energy resources Growing energy needs renewable and non-renewable energy sources useof alternate energy sources case studies
(f) Land resources Land as a resource land degradation man induced landslides soil erosionand desertification
Role of an individual in conservation of natural resources Equitable use of resources for sustainable lifestyles
(8 Lectures)
Unit-IIIEcosystems
Concept of an ecosystem Structure and function of an ecosystem Producers consumers and decomposers Energy flow in the ecosystem Ecological succession Food chains food webs and ecological pyramids Introduction types characteristic features structure and function of the following
ecosystem Forest ecosystem Grassland ecosystem Desert ecosystem Aquaticecosystems (ponds streams lakes rivers ocean estuaries)
(6 Lectures)Unit-IV
Biodiversity and its conservation Introduction ndash Definition genetic species and ecosystem diversity Biogeographical classification of India Value of biodiversity consumptive use productive use social ethical aesthetic and
option values Biodiversity at global national and local levels India as a mega-diversity nation Hot-spots of biodiversity Threats to biodiversity habitat loss poaching of wildlife man wildlife conflicts Endangered and endemic species of India Conservation of biodiversity In-situ and Ex-situ conservation of biodiversity
(8 Lectures)Unit-V
Environmental PollutionDefinition
Causes effects and control measures of Air pollution Water pollution Soil pollutionMarine pollution Noise pollution Thermal pollution Nuclear pollution
Solid waste management Causes effects and control measures of urban and industrialwastes
Role of an individual in prevention of pollution Pollution case studies Disaster management floods earthquake cyclone and landslides
(8 Lectures)
61Bachelor of Business Administration Semester-IV
Unit-VISocial Issues and the Environment
From unsustainable to sustainable development Urban problems and related to energy Water conservation rain water harvesting watershed management Resettlement and rehabilitation of people its problems and concerns Case studies Environmental ethics Issues and possible solutions Climate change global warming acid rain ozone layer depletion nuclear accidents and
holocaust Case studies Wasteland reclamation Consumerism and waste products Environmental Protection Act 1986 Air (Prevention and Control of Pollution) Act 1981 Water (Prevention and control of Pollution) Act 1974 Wildlife Protection Act Forest Conservation Act Issues involved in enforcement of environmental legislation Public awareness
(7 Lectures)Unit-VII
Human Population and the Environment Population growth variation among nations Population explosion ndash Family Welfare Programmes Environment and human health Human Rights Value Education HIV AIDS Women and Child Welfare Role of Information Technology in Environment and Human Health Case Studies
(6 Lectures)Unit-VIII
Field Work Visit to a local area to document environmental assets
riverforestgrasslandhillmountain Visit to a local polluted site ndash Urban Rural Industrial Agricultural Study of common plants insects birds Study of simple ecosystems-pond river hill slopes etc
(Field work equal to 5 lecture hours)References1 Bharucha E 2005 Textbook of Environmental Studies Universities Press Hyderabad2 Down to Earth Centre for Science and Environment New Delhi3 Heywood VH amp Waston RT 1995 Global Biodiversity Assessment Cambridge House
Delhi4 Joseph K amp Nagendran R 2004 Essentials of Environmental Studies Pearson Education
(Singapore) Pte Ltd Delhi5 Kaushik A amp Kaushik CP 2004 Perspective in Environmental Studies New Age
International (P) Ltd New Delhi6 Rajagopalan R 2011 Environmental Studies from Crisis to Cure Oxford University Press
New Delhi7 Sharma J P Sharma NK amp Yadav NS 2005 Comprehensive Environmental Studies
Laxmi Publications New Delhi8 Sharma P D 2009 Ecology and Environment Rastogi Publications Meerut9 State of Indiarsquos Environment 2018 by Centre for Sciences and Environment New Delhi10 Subramanian V 2002 A Text Book in Environmental Sciences Narosa Publishing House
New Delhi
62Bachelor of Business Administration (Semester ndash V)
BBAndash501 ENGLISH COMPULSORY
Time 3 Hours Max Marks 50
Texts Prescribed1 All My Sons by Arthur Miller2 Poems of Nature and Culture Guru Nanak Dev University Amritsar
Course Contents1 The study of the whole text of the play All My Sons2 The study of the following poems from the prescribed book
Poems of Nature and Culture
William Wordsworth ldquoThe World is Too Much with UsrdquoGordon Lord Byron ldquoShe Walks in BeautyrdquoPB Shelly ldquoOzymandiasrdquoAlfred Lord Tennyson ldquoIn MemoriamrdquoRobert Browning ldquoMeeting at NightrdquoMathew Arnold ldquoDover BeachrdquoWB Yeats ldquoWordsrdquoWilfred Owen ldquoStrange MeetingrdquoRobert Graves ldquoThe PortraitrdquoWH Auden ldquoThe Unknown CitizenrdquoDylan Thomas ldquoDo not Go Gentle into That Good NightrdquoTed Hughes ldquoThe Thought-FoxrdquoSylvia Plath ldquoMirrorrdquoSeamus Heaney ldquoHoneymoon FlightrdquoRabindranath Tagore ldquoFalse ReligionrdquoNissim Ezekiel ldquoNight of Scorpionrdquo
3 Formal letter and application writing Resume Writing Business Writing and Report writing
Instructions for the Paper Setter and Distribution of Marks
The question paper will consist of three sections and the distribution of marks will be asunderSection A 10 MarksSection B 24 MarksSection C 16 Marks
63Bachelor of Business Administration (Semester ndash V)
SECTIONndashA
I Six questions (three questions from the play All My Sons and three questions from Poems ofNature and Culture) requiring very short answers based on the reading of All My Sons andthe prescribed poems shall be set The examinees will be expected to answer any FIVE
(2x5=10 Marks)
SECTIONndashB
II THREE questions requiring brief descriptive answers based on character tone plot andtheme(s) in the play All My Sons will be set and examinees will be expected to attempt anyTWO
(6x2= 12 Marks)
III THREE questions on the central idea theme tone or style etc of the prescribed poemsfrom the textbook Poems of Nature and Culture will be set for the students to attempt anyTWO of these questions
(6x2= 12 Marks)
SECTIONndashC
IV ONE question requiring students to explain a stanza with reference to context will be setThe stanza for explanation will be taken from the poems prescribed in the syllabusONE essay-type question from the play All My Sons will be set
The students will be required to answer any of these two questions(1x8=8 Marks)
V TWO questions with internal choice will be set on (a) formal letterapplication writing(5 Marks) and (b) Resume WritingBusiness Writing and Report Writing (3 Marks)
(5+3=8 Marks)
64Bachelor of Business Administration (Semester ndash V)
PUNJABI (COMPULSORY)BBA-502 gzikph (bkiawh)
wK L 3 xzN e[b nze L 50gkm-eqw ns gkm-g[seK
1H uDthnK gzikph ejkDhnK(zgkH vkH ofwzdo eo gpbheFB fpTo r[o BkBe dt BhtofNh nfwqso 2018)bye ejkDh ejkDh-zrqfjnihs eo fBT hno ws nbh pkp dhr[opuB G[`bo EetK Ugok wodwBwjB pktk Jebt Bo pbhfizdo oh i]w[yihs jko ejkDhnK dk pkg w_ fJzi[nkJ eodh jKifszdo jK okj es JhFto dk iBwgqw gqekF noiB SV rvhoBk e[M nDfejk thuzdB Brh joy r joy riftzdo fzx yj yks yj yksr[odt fzx o[gkDk FhFk FhFk ns jo ejkDhnK
ftak ts$ko$gkso fusoD2H Bktb L Jj[ jwkok ihtDk (dbhg eo fNtkDk)
3H brgr 200 FpdK ftu goQk ouBk
4H ob nzroh goQ dk gzikph ftu nB[tkd
5H ftnkeoD L(T) gzikph X[Bh ftT[_s(n) tkekswe i[rsK L wb s nfXeko(J) ekoe s ekoeh zpzX
nze-tzv ns gohfyne bJh jdkfJsK
1H ftFk-ts bye dk ihtB s ouBk$ko$gkso fusoB (d ftuI fJe) 10 nze2H ko$ftFk-ts$gkso fusoB (d ftu_ fJe) 10 nze3H goQk L fszBK ftu_ fe fJe ftF T[s 05 nze4H ob nzroh goQ dk gzikph ftu nB[tkd 05 nze5H Bzpo 5 T[s fBoXkfos ftnkeoD ftu_ toDBkswe gqFB 10 nze6H T[goes bVh Bzpo 1 ns 2 dhnK g[seK ftu_ zyg T[`soK tkb
5 gqFB g[`S ikDr joe dk T[`so 50 FpdK s_ t`X Bk jt 5x2=10 nze
65Bachelor of Business Administration (Semester ndash V)
BBA-502 muF`lI pMjwbI(pMjwb dw ieiqhws qy s`iBAwcwr)(In Lieu of Punjabi Compulsory)
Time 3 Hrs Marks 50
AMkW dI vMf-
Bwg a- ies Bwg iv`c 15 pRSn pu`Cy jwxgy[ ividAwrQI vloN iksy 10 dy au~qr 30-40 SbdW
iv`c id`qy jwx[ hryk pRSn dy 2 AMk hoxgy[
Bwg A- ies Bwg iv`c 6 pRSn pu`Cy jwxgy[ ividAwrQI vloN iksy 3 pRSnW dy au~qr 400-500
SbdW iv`c id`qy jwx[ hryk pRSn dy 10 AMk hn[
1 is`K pMQ iv`c pirvrqn- gurUu hrgoibMd swihb qoN gurUu qyg bhwdr swihb q`k
(1606-1675) mIrI-pIrI ies dIAW ivSySqwvW qy pRBwv gurUu qyg bhwdr jI dw jIvn Aqy
Xogdwn gurUU qyg bhwdr swihb dI Shwdq[
2 gurUu goibMd isMG qy Kwlsw pMQ dw inrmwx- gurUu goibMd isMG jI (1675-1708) AwrMiBk
jIvn Kwlsw pMQ dI swjnw (1699) gurUU goibMd isMG jI dI SKSIAq[
3 pMjwb dw smwijk qy s`iBAwcwrk jIvn- myly Aqy iqauhwr lok gIq lok nwc pMjwb dy
pRis`D lok ik`sy pUrn Bgq hIr rWJw sohxI mhIvwl
66Bachelor of Business Administration (Semester ndash V)
sbMiDq pusqkW-
1 lsquopMjwb dw lok ivrswrsquo krnYl ismG iQMd pblIkySn ibauro pMjwbI XUnIvristI pitAwlw[
2 lsquopMjwb dw ivrswrsquo ipRQIpwl isMG kpUr inau bu`k kMpnI jlMDr[
3 lsquopMjwbrsquo (ieiqhws klw swihq qy s`iBAwcwr Awid) mu`K sMpwdk mihMdr isMG rMDwvw BwSw
ivBwg pMjwb pitAwlw[
4 lsquoiSromxI is`K ieiqhwsrsquo 1469-1708 fw suKidAwl isMG sMgm pblIkySn smwxw[
5 lsquosMKyp jIvn ds gurUu swihbwnrsquo igAwnI jgqwr isMG rwey morwvwlI Awjwd bu`k fIpU hwl
bjwr AMimRqsr[
6 lsquois`K ieiqhwsrsquo (1469-1765) ipMRsIpl qyjw isMG fw gMfw isMG pblIkySn ibauro pMjwbI
XUnivristI pitAwlw[
7 lsquois`K ieiqhwsrsquo Bwg pihlw KuSvMq isMG Anuvwdk fw gurdrSn isMG AOlK lwhor bu`k Swp
luiDAwxw[
8 lsquopMjwb dw ivrswrsquo (pMjwb dy siBAwcwr dw ivkws) ipRQIpwl isMG kpUr inaU buk kMpnI
jlMDr[
9 lsquois`K ihstrIrsquo 1469-1988 KuSvMq isMG nvXu`g pbilSrj nvIN id`lI[
10 lsquoswfw ieiqhwsBwg pihlwrsquo (1469-1708) pMjwb dw ieiqhws siqbIr isMG inau bu`k kMpnI
jlMDr[
11 lsquopMjwb dw ieiqhwsrsquo (1469-1799) iSv gjrwnI mdn pbilSrj pitAwlw[
67Bachelor of Business Administration (Semester ndash V)
BBA- 503 COMPANY LAW
Time 3 Hour Max Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students will attempt 10questions Each question will carry one mark the total weightage being 10 marks
Section B It will consist of essay typenumerical questions up to five pages in length Fourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I of the syllabus Thecandidates will be required to attempt any two questions Each question will carry 10 marks Thetotal weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question up tofive pages in length Four questions numbering 678 and 9 will be set by the examiner from part-II of the syllabus The candidates will be required to attempt any two questions Each questionwill carry 10 marks The total weightage of the section shall be 20 marks
Part ndash I
Company ndash Meaning Latest Amendments Features Types Formation Promotion andRegistration Preliminary contracts Limited Liability Partnership One Person CompanyMemorandum of Association Meaning Importance Contents Alteration Doctrine of UltraViresArticle of Association Meaning Contents Alteration Differences between Memorandum ofAssociation and Articles of Association Constructive notice of Memorandum and ArticleDoctrine of Indoor ManagementProspectus Definition Dating and Registration of Prospectus Kind of Prospectus ShelfProspectus Deemed Prospectus Abridged Prospectus Red herring Prospectus Liability forMisstatement in prospectusShare Capital Kinds Classes of Capital Alteration of Capital Further issue of Capital VotingRights Transfer and transmission of shares
Part ndash II
Board of Directors Directors Powers duties appointment removal legal position BorrowingPowers Managerial Remuneration Women DirectorsCompany Meetings-Rules of Meetings Annual general meeting extraordinary generalmeeting Meeting of BOD Quorum for different meetings Kinds ofresolutions dividend Procedure for Conducting Meetings (including Board meetings)
Winding Up- Modes of Winding up Commencement and Procedure of Winding up andConsequences of Winding up order
Suggested Readings
1 Avtar Singh ldquoCompany Lawrdquo2 N D Kapoor ldquoCompany Law amp Secretarial Practicerdquo
Note I The latest editions of the books should be followedNote II The teacher will use simulation method and will hold at least one statutorymeeting one Annual General Meeting one Extraordinary Meeting and one Board Meeting
68Bachelor of Business Administration (Semester ndash V)
BBA-504 ENTERPRENEURSHIP AND SMALL BUSINESS
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question up tofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part-IConcept of Enterpreneurship The Enterpreneur Definition nature and characteristics ofenterpreneurhsip Emergence of enterpreneurial class including women enterpreneurs Theoriesof enterpreneurship Socio-economic environment and the enterpreneur The concept of jointstoke company public company private company government company partnership companyHindu undivided familyCharacteristics of Enterpreneur Leadership risk taking decision making and business planningInnovation and enterpreneurship enterpreneurial behaviur and motivationEnterpreneurial Development Programmes-Their relevance and achievements Role ofgovernment in organising such programmes Critical Evaluation
Part-IISmall Business as a Seed Bed of Enterpreneurship Concept of business venture Thestart-up process Concept Plan Implementation Intial Strategic PlanningProduct and Marketing Scope Legal and tax consideration risk analysis and financialconsiderations ProfitPlanning in Small Enterprise Growth Strategies and diversification Finance Management incurrent operations and expansion of capitalRole of Small Business in the national economy National Policies for small businessdevelopment Government and Non-Governmental assistanceContribution of Commercial Banks in Promoting and servicing small business Small businessand modern technology
69Bachelor of Business Administration (Semester ndash V)
Suggested Readings
1 Hall B Pricke and Royce L Brahamson ldquoSmall Business Managementrdquo
2 Kenneth R Van Voorthis ldquoEnterpreneurship and Small Business Managementrdquo
3 Hans Schollhammer and Arthur H Kuriloff ldquoEnterpreneurship and Small Business
Managementrdquo
4 Joseph R Mancuso ldquoHow to Start Finance and Manage Your Own Small Businessrdquo
5 Sharma RA ldquoEnterpreneurial Change in Indian Industriesrdquo
6 Dhar PN and Lydall HFldquoThe Role of Small Enterprises in Indian Economic
Developmentrdquo
Note The latest editions of the books should be followed
70Bachelor of Business Administration (Semester ndash V)
BBA- 505 COST ACCOUNTING
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sectionsSection A It will have question No1 consisting of 12 very short answer questions from the
entire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Unit IIntroduction- Concept of cost costing cost Accounting amp Cost Accountancy Limitations ofFinancial Accounting Origin and Objectives of cost Accounting Advantages and limitations ofCost Accounting Difference between Financial and Cost Accounting Cost Unit amp Cost CentreElements of cost Material Labour and other Expenses Classification of cost Types of Costs andPreparation of Cost SheetMethods of CostingContract CostingProcess Costing - Meaning Features Normal and Abnormal Loss Gains
Unit IIMarginal Costing ndash Meaning and various concepts - Fixed Cost Variable Cost ContributionPV Ratio Break Event Point Margin of SafetyStandard Costing- Definition and Meaning of Various Concepts Advantages and Limitations ofStandard CostingVariance Analysis ndash Material and Labour Variances onlyBudget and Budgetary Control- Definition Meaning and objectives of Budgetary controlAdvantages and disadvantages of Budgetary Control Types of Budget
Suggested Readings1 Vasistha and Saxena ldquoAdvanced Cost Accountingrdquo2 Jain SP and Narang ldquoAdvanced Cost Accountingrdquo3 Maheshwari SN ldquoCost Accountingrdquo4 Arora MN ldquo Cost Accounting Principles amp Practicesrdquo Vikas Publishing House
New Delhi5 Dev Prabhu ldquoCost Accountingrdquo Himalaya Publication New Delhi6 Horngreen Charles T Datar and Rajan Madav V ldquoCost Accountingrdquo Dorling
Kindersley (India) Pvt Ltd Pearson Publishers LtdNote The latest editions of the books should be followed
71Bachelor of Business Administration (Semester ndash V)
BBA-511 GROUP A- CONSUMER BEHAVIOUR
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndashIIntroduction to Consumer Behavior (CB) - Importance Scope Need for studying CB ConsumerResearch Consumer Motivation Needs amp Goals Positive amp Negative motivation Types ampSystems of Needs Hierarchy amp Trio of NeedsPersonality Nature Theories Freudian Neo Freudian amp Trait Self-ConceptPerception Sensation Absolute Threshold and Differential ThresholdLearning Classical learning Instrumental learning and Cognitive learning theoriesAttitude Tricomponent Attitude Model Sources of Influence Attitude Measurement
Part - IIReference Groups Concepts and AppealsSocial Class amp its measurementCulture amp Sub Culture Definition amp InfluenceIntroduction to Opinion leadership amp Consumer InnovationConsumer Decision Making
Suggested Readings1 Schiffman I G and Kanuk L L ldquoConsumer Behaviourrdquo Pearson Education
New Delhi2 Blackwell Roger D Miniard Paul W and Engel James F ldquoConsumer Behaviourrdquo
Cengage Publishing3 Solomon Michael R ldquoConsumer Behaviourrdquo Pearson Education New Delhi4 Assael Henry ldquoConsumer Behaviour and Marketing Actionrdquo Cengage Publishing5 Loudon David L and Della Bitta Albert J ldquoConsumer Behaviorrdquo Tata McGraw-Hill
Note The latest editions of the books should be followed
72Bachelor of Business Administration (Semester ndash V)
BBA- 512 GROUP A- ADVERTISING amp SALES MANAGEMENT
Time 3 Hours M Marks 50Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IDefinition Nature and Evolution of Advertising its functions and role and types of AdvertisingSocial Economic and Legal Aspects of AdvertisingAdvertising and Marketing Mix Advertisingand Communication Process Advertising Budget Objectives Preparation and Methods ofAdvertising BudgetAdvertising Agency Function Selection and CompensationAdvertising Media Different Types of Media Function Merits and Demerits of MediaSelection of Media and its VehiclesCopy Writing Different Elements of a Copy and Layout
Part ndashIIIntroduction to Sales Management Nature role and importance Functions of Sales ManagerSales Organization Formal Informal Horizontal Vertical Centralized DecentralizedGeographic Customer Product Combination OrganizationsPlanning and recruitment of sales force - Job analysis specification Job description Sources ofRecruitment Selection of Sales PersonSales Training - Objective Designing Training ProgrammeSales Force Motivation Nature Importance Factors Influencing the Motivation of sales forceCompensations Types Compensations PlanEvaluation of Sales Forces Performance Qualitative and Quantitative Basis to Evaluate SalesForce Control and Budget
73Bachelor of Business Administration (Semester ndash V)
Suggested Readings
1 Belch George E and Belch Michael A ldquoAdvertising and Promotionrdquo Tata McGraw Hill
2 Guinn Allen Chris T Semenik Richard J ldquoAdvertising amp Integrated Brand Promotionrdquo
Thomson ndash South Western
3 Batra Rajeev Mayers John G and Aaker David A ldquoAdvertising Managementrdquo
Pearson Education New Delhi
4 Spiro Stanton and Rich ldquoManagement of a Salesforcerdquo Tata McGraw Hill
5 Richard R Still Cundiff W Edward Govoni A P Norman ldquoSales Management Decision
Strategy and Casesrdquo Pearson Education
6 Kotler Philip Keller Kevin Koshey Abraham and Jha Mithileshwar
ldquoMarketing Managementrdquo South Asian Perspective Pearson Education New Delhi
7 Aaker David A and Myera John G ldquoAdvertising Managementrdquo Prentice Hall of India
New Delhi
Note The latest editions of the books should be followed
74Bachelor of Business Administration (Semester ndash V)
BBA-521 GROUP B- INDUSTRIAL RELATIONS amp LABOUR LEGISLATIONS
Time 3 Hour M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 6 78 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IConcept of Industrial Relations Factors affecting industrial relations Importance of IndustrialRelations Collective Bargaining and Labour Management Co-Operation in India includingWorks CommitteeDiscipline and Grievance Management Negotiation and Collective Settlements WorkersParticipation in Industry Productive Bargaining and Gain Sharing Employee Empowerment andQuality Management Industrial Relations and Technological Change
Part ndash IIEmergence and Objectives of Labour Laws and their Socio-economic Environment IndustrialRelations Laws-Laws Relating to Industrial Disputes Trade Unions and Standing OrderSocial SecurityWorkmens Compensation Act Employees State Insurance Act
Wages and Bonus Laws-The Law of Minimum Wages Payment of Wages Payment of BonusLaws relating to working conditions The Law Relating to Factories
Suggested Readings1 Sinha PRN Sinha Indu Bala and Shekhar Seema Priyadarshani ldquoIndustrial Relations
Trade Unions and Labour Legislationrdquo Pearson Education New Delhi2 Sarma AM ldquoIndustrial Relations and Labour Lawsrdquo Himalaya Publishing House
Mumbai
Note The latest editions of the books should be followed
75Bachelor of Business Administration (Semester ndash V)
BBA- 522 GROUP B -ORGANISATION CHANGE AND DEVELOPMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay type numerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IOrganisation Change - Introduction importance forces of change and types of changeModels of change - systems model of change Lewinrsquos Force Field Analysis Modelthe Continuous change Process Model Change and Transition ManagementChange amp its impact - effects of change on people operational effects psychological effectssocial effects peoplersquos reaction to change- Acceptance of change indifference organizedresistance frustration amp aggression Reasons for resistance and Methods of minimizingresistance
Part ndash IIOrganisation Development - Meaning features objectives History of OD in India and abroadorganizational problems and process of organizational developmentOD interventions - concept characteristics classification of intervention OD interventions astool to improve effectiveness of organization Process of OD interventions Team building
Suggested Readings
1 Bhatia SK ldquoManagement of Change amp Organisation Development- InnovativeApproachesrdquo Deep amp Deep Publications New Delhi
2 Bhattacharya Dipak Kumar ldquoOrganization Change amp Developmentrdquo Oxford UniversityPress
3 Singh Kavita ldquoOrganisation Change amp Development Excel Books
Note The latest editions of the books should be followed
76Bachelor of Business Administration (Semester ndash V)
BBA-531 GROUP C - MANAGEMENT OF BANKING OPERATIONS
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash I
Management of banks Regulatory role of RBI Monetary Policy-meaning and itsimplicationsLaws in banking-RBI Act 1934 Negotiable Act 1881 The Banking Regulation Act1949Types of Bank Accounts- Fixed or time deposit account Savings bank deposit account Currentdeposit account Recurring deposit accountLending- Features of bank credit types of lending terms and conditions of lending differenttypes of loans and their features
Part ndash IIRisk management in banks- types of risks Capital Adequacy- the Basel Accord implications forbank CRAR and Prudential Norms for asset classification income recognition and provisioningAnti- money laundering and KYC normsIntroduction to Asset Liability Management Customer Relationship ManagementCorporate Governance in Commercial BanksInnovations in Banking with special reference to Fee Based Services
Suggested Readings
1 Padmalatha Suresh and Justin Paul ldquoManagement of Banking and FinancialServicesrdquoPearson Education New Delhi
2 Sharma RK Gupta Shashi K Jagwant Singh ldquoBanking and Insurancerdquo3 Agarwal OP ldquoBanking and Insurancerdquo4 Sethi Jyotsana and Bhatia Nishwan ldquoElements of Banking and Insurancerdquo
Note The latest editions of the books should be followed
77Bachelor of Business Administration (Semester ndash V)
BBA-532 GROUP C -INSURANCE amp RISK MANAGEMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 6 7 8 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IDefinition nature Role and Importance of Insurance Salient Feature of IRDA Act 1999Rationale for opening up of the Insurance Sector to the private sector Nature of Life InsuranceContractAnnuities Surrender Value Calculation of Premium and measurement of risk Progress of LifeInsurance Business in India Fire Insurance ndash Nature and Use Policy Condition Rate FixationPayment of Claims Reinsurance Marine Insurance Nature Premium Calculation Payment ofClaimsMotor Insurance Policy and Covers Comprehensive Policy Third Party Act Policies ExtraBenefits cover Motor Insurance Claims
Part ndash IIConcept of Risk Corporate and Personal Risk Management Identification of Risk ToolsTechniques for perception of risk Methods for determining theoperative causes of peril Safety auditEvaluation of Risk Risk Avoidance amp Reduction of Risk methods of loss prevention and riskreduction Role of surveyors in loss prevention risk reductionTechniques of Risk Financing Retention of risk Captive insurance companies Transfer of RiskTypes of risk transfer Benefits and limitation of Insurance- Partial insurance arrangements
Suggested Readings
1 Insurance Regulation and Development Act
2 Gopal Krishan G ldquoInsurance Principles and Practicerdquo Sterling Publishers New Delhi
Note The latest editions of the books should be followed
78Bachelor of Business Administration (Semester ndash V)
BBA- 541 Group D- INTERNATIONAL BUSINESS ENVIRONMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IIntroduction to International Business Importance nature and scope ofInternational businessmodes of entry into International BusinessEnvironmental Context of International Business Framework for analyzing Internationalbusiness environment ndash Domestic foreign and global environmentsand their impact oninternational business decisionsInternational Financial Environment Foreign investments -Pattern Structure andeffectsMovements in foreign exchange and interest rates and then impact on Trade and investmentflows
Part ndash IIInternational Economic Institutions and Agreements WTO IMF World Bank UNCTAD andotherInternational agreements International commodity trading and agreementsGlobal Trading Environment World trade in goods and services ndash Major trends anddevelopments World trade and protectionism ndash Tariff and non-tariff barriers Counter tradeGlobalisation ampSociety- Emerging Developments and Other Issues Growing concern forecology IT and international business
Suggested Readings
1 Bennet Roger ldquoInternational Businessrdquo Financial Times Pitman Publishing London2 Bhattacharya B ldquoGoing International Respon se Strategies of the Indian Sectorrdquo
Wheeler Publishing New Delhi3 Griffin Ricky W and Pustay Michael W ldquoInternational Business A Managerial
Perspectiverdquo Addison Wesley Readings
Note The latest editions of the books should be followed
79Bachelor of Business Administration (Semester ndash V)
BBA- 542 GROUP Dndash MANAGEMENT OF INTERNATIONAL BUSINESS ORGANISATIONS
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IGlobalization and International Business - Meaning Forces Driving Globalization Reasons forGlobalization of Business Modes of Operation of International Business International Businessvs Domestic Business Dealing of international Business with Cultural DifferencesGlobalisation and Society - Impact of FDI Economic Impact of MNE Foundations of EthicalBehavior Ethics amp Corporate Bribery Ethicals Dilemmas and Business PracticesMultinational Corporations and their Involvement in International Business Issues in ForeignInvestments Technology Transfer Pricing and Regulations
Part ndash IIExport Import Strategies - Introduction Export Strategy Import Strategy Export ImportProcess and DocumentationDirect Investment and Collaborative Strategies - Types of Collaborative ArrangementsProblems with Collaborative Arrangements Managing Foreign ArrangementsOrganization of International Business - Introduction Organization Structure Coordination andControl System Organization CultureManaging International Operations Global Manufacturing and Supply Chain ManagementInternational Accounting Issues
Suggested Readings
1 Daniels John D and Radebaugh LeeH ldquoInternational Business ndashEnvironments andOperations Pearson Publishing House Ltd New Delhi
2 Bennet Roger ldquoInternational Businessrdquo Financial Times Pitman Publishing London
Note The latest editions of the books should be followed
80Bachelor of Business Administration (Semester ndash VI)
BBA- 601 ENGLISH COMPULSORY
Time 3 Hours Max Marks 50
Texts Prescribed1 The English Teacher by RK Narayan2 Glimpses of Theatre Guru Nanak Dev University AmritsarCourse Contents1 The study of the whole text of the novel The English Teacher2 The study of the following one-act plays from the prescribed book
Glimpses of Theatre
i) The Willii) Villa for Saleiii) Progressiv) The Monkeyrsquos Pawv) Sorry Wrong Number
Essay Writing
Instructions for the Paper Setter and Distribution of MarksNote The paper setters should avoid questions of theoretical nature on English GrammarThe question paper will consist of three sections and the distribution of marks will be asunderSection A 10 MarksSection B 24 MarksSection C 16 Marks
SectionndashAI SIX questions (three questions based on the prescribed one-act plays from the textbook
Glimpses of Theatre and three questions based on the novel The English Teacher requiringvery short answers based on the close reading of the prescribed novel and one-act plays shallbe set and examinees will be expected to answer any FIVE
(2x5=10 Marks)SectionndashBII THREE questions requiring brief descriptive answers based on character tone plot and
theme(s) in the prescribed one-act plays will be set and examinees will be expected toattempt any TWO (6x2= 12 Marks)
III THREE questions on central idea theme tone or style etc of the prescribed novel will be setfor the students to attempt any TWO of these questions (6x2= 12 Marks)
SectionndashCIV ONE question requiring the students to write an essay on one of the three given topics will be
set (1x8=8 Marks)V TWO essay type questions (one from the prescribed one-act plays and one from the
prescribed novel) will be set for the students to answer any ONE of these questions(1x8= 8 Marks)
81Bachelor of Business Administration (Semester ndash VI)
PUNJABI (COMPULSORY)BBA- 602 gzikph (bkiawh)
wKL 3 xzN e[b nzeL 50
gkm-eqw ns gkm-g[seK
1H ekft rot (gfjb S eth)(zgkH fpeow fzx x[zwD eowihs eo)r[o BkBe dt BhtofNh nfwqso(Fy cohd Fkj j[B r[o BkBe dt ih r[o noiB dt ihtkfo Fkj Fkj w[jzwd)(gqzr fjs ftnkfynk$ftak ts$ko)
2H XoshnK d rhs (oBkwk) pofizdo fzx jwdodBkBe fzx g[sewkbk nzfwqso(bye ihtB s ouBk$wki fGnkuko gfogy$coBkw d srdquoo s goy)
3H (T) by ouBk (ftfrnkB seBkbih ns ubzs wfbnK pzXh)(n) zyg ouBk
4H ftnkeoD L(T) ftnkeoBe aqDhnK L fbzr ns tuB(n) fefonk tkezF L gfoGkFk pDso s gqeko
nze-tzv ns gohfyne bJh jdkfJsK
1H gqzr fjs ftnkfynk$ftak-ts$ko (d ftuA fJe) 10 nze2 wki fGnkuko gfogy$caoBkw d so s (d ftuA fJe) 10 nze3H by ouBk L fszBK ftu_ fe fJe ftF T[s 05 nze4H zyg ouBk 05 nze5H Bzpo 4 T[s fBoXkfos ftnkeoD ftu_ d gqFB 2x5= 10 nze6H T[goes bVh Bzpo 1 ns 2 dhnK g[seK ftu_ zyg T[`soK tkb
5 gqFB g[S ikDr joe dk T[so 50 FpdK s_ tX Bk jt 5x2=10 nze
82Bachelor of Business Administration (Semester ndash VI)
BBA- 602 muF`lI pMjwbI
(pMjwb dw ieiqhws qy s`iBAwcwr)(In Lieu of Punjabi Compulsory)
Time 3 Hrs Marks 50
AMkW dI vMf -
Bwg a- ies Bwg iv`c 15 pRSn pu`Cy jwxgy[ ividAwrQI vloN iksy 10 dy au`qr 30-40 SbdW iv`c
id`qy jwx [ hryk pRSn dy 2 AMk hoxgy [
Bwg A- ies Bwg iv`c 6 pRSn pu`Cy jwxgy [ ividAwrQI iksy 3 pRSnW dy au`qr 400-500 SbdW
iv`c id~qy jwx[ hryk dy 10 AMk hn [
1 rxjIq isMG ADIn pMjwb dw eykIkrn Aqy ivsQwr - 1790 iv`c pMjwb dy rwjnIiqk
hwlwq rxjIq isMG dw jIvn Aqy ij`qW AMimRqsr dI sMDI rxjIq isMG dy AMgryjW nwl
sbMD sYink pRbMD pMjwb dw imlwn ibRitS rwj iv`c [
2 rwjnIiqk jwigRqI Aqy smwijk-Dwrimk suDwr AMdoln - 1857 dw ivdroh Aqy pMjwb
kUkw AMdoln gdr AMdoln AwrIAw smwj inrMkwrI qy nwmDwrI isMG sBw AMdoln
gurduAwrw suDwr AMdoln Aqy AkwlI[
3 vMf Aqy suqMqrqw - jilAwvwlw bwg h`iqAwkWf AsihXog AMdoln nOjvwn Bwrq sBw
isvl nw PurmwnI AMdoln Bwrq C`fo AMdoln mhwn suqMqrqw sYnwnIAW dw Xogdwn-
lwlw lwjpq rwey mwstr qwrw isMG
skrqwr isMG srwBw s Bgq isMG
saUDm isMG s KVk isMG
83Bachelor of Business Administration (Semester ndash VI)
sbMDq pusqkW-
1 lsquorxjIq isMGrsquo nirMdr ikRSn isnhw pMjwbI XUnIvristI pitAwlw[
2 lsquomhwrwjw rxjIq isMGrsquo sIqw rwm kohlI Awqmwrwm AYNf sMnj pbilSrz AYNf bu`k
sYlrz [
3 lsquois`K ihstrIrsquo 1469-1988 KuSvMq isMG nvXu`g pbilSrz nvI id`lI [
4 lsquois`K ieiqhwsrsquo Bwg dUjw (1839-2004) KuSvMq isMG Anuvwdk fw gurdrSn isMG
AOlK lwhor bu`k Swp luiDAwxw[
5 lsquois`K ieiqhwsrsquo (1526-1849) ibSn dws mlhoqrw bRdrz pbilSrz id`lI [
6 lsquopMjwb dIAW lihrWrsquo (1850-1910) SmSyr isMG lsquoASokrsquo pRkwSk kivrwj nrwiex isMG
v`lB inAwmq purI [
7 lsquopMjwb dw ivrswrsquo ipRQIpwl isMG kpUr inau bu`k kMpnI jlMDr[
8 lsquois`K ieiqhwsrsquo kinMGm lwhor bu`k Swp luiDAwxw [
9 lsquopMjwb dw ieiqhwsrsquo (1791-1966) iSv gjrwnI mdn pblISrz pitAwlw [
84Bachelor of Business Administration (Semester ndash VI)
BBA-603 INCOME TAXTime 3 Hours Marks 50Note The question paper covering the entire course shall be divided into three sectionsSection A It will have question No1 consisting of 12 very short answer questions from the
entire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 67 8 and 9 will be set by theexaminer from Part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash ABasic concepts Income Agricultural Income Person Assessee Assessment Year PreviousYear Gross Total Income Total Income Residential Status Tax Incidence and ResidentialStatus Exempted income under section 10(1) 10(2) 10(2A) 10(5) 10(7) 10(10) 10(10A)10(10AA) 10(10B) 10(10D) 10(11) 10(12) 10(13) 10(13A) 10(14) 10(16) 10(32) 10(34)10(35) 10(36) 10(37) 10(38)Computation of income under different heads Salaries Income from house property Profits andgains of business or profession Sections to be covered are Sec-28 29 30 31 32 35 36 3740(a) 40(b) 40A 43B 44AA 44AB 44AD and 44AE
Part-BCapital Gains Basis of Charge Meaning of capital assets Classification of capital assets andtheir tax implication Meaning of Transfer Elementary Knowledge of Transactions not to beTreated as Transaction of Transfer Computation of Capital Gains( Depreciable and Non-Depreciable Assets) Special cases to be covered - Conversion of Capital assets into stock inTrade Compulsory acquisition of assets Self generated assets Transfer of bonus sharesExemptions to be covered Sec 54 54B 54EC 54F 54HComputation of tax liability under section 111A and 112Capital gain provisions related to Individual and Firm need to be coveredIncome from other sources [excluding Sec-2(22)] Computation of Total Income and TaxLiability of an individualClubbing of income and Aggregation of income and set-off and carry forward of losses(excluding Sec-94(7) and 94(8)Deductions from Gross Total Income Section 80A 80AB 80AC 80C 80CCC 80CCD80CCG 80D 80DD 80DDB 80E 80G 80GG 80GGA 80GGC 80TTA and 80UComputation of total income and tax liability of individuals and firms
Suggested Readings1 Ahuja Girish and Ravi Gupta ldquoSystematic Approach to Income Taxrdquo Bharat Law
House Delhi2 Singhania Vinod K and Kapil Singhania ldquoTDS Computation and E- filing of TDS
Returnsrdquo Taxmann Publications Pvt Ltd New Delhi3 Singhania Vinod K ldquoTax Computation and E-filing of Income Tax Returnsrdquo Taxmann
Publications Pvt Ltd New Delhi
85Bachelor of Business Administration (Semester ndash VI)
BBA- 604 FUNDAMENTALS OF CAPITAL MARKET
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sectionsSection A It will have question No1 consisting of 12 very short answer questions from the
entire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 67 8 and 9 will be set by theexaminer from Part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IIntroduction-evolution structure functions objectives and importance of capital market inIndiaComponents of capital market- introduction to New issue market stock market financialinstitutionsInstruments in capital market-Shares (Equity and Preference) Warrants Bonds and its typesGDRs ADRs ETFs Mutual Funds Derivatives (forwards futures and options)Participants in Capital MarketDifference between Capital Market and Money Market
Part ndash IIStock Exchanges-Stock Exchanges in India Organisation Management Membership rules ofstock exchange operators at stock exchanges SEBI guidelines on Stock Exchange weaknessesof stock exchange in IndiaListing of securities-requirement for listing objectives of listing advantages of listingSecurity Market Indices-Uses of Security Market Indices Types of Indices DifferentiatingFactors in constructing Market Indices
Suggested Readings1 VA Avadhani ldquoSecurity Analysis and Portfolio ManagementrdquoHimalaya Publishers New
Delhi2 Brown Reilly ldquoInvestment Analysis and Portfolio Managementrdquo Thomson Publishers3 SinghPreeti ldquoInvestment Managementrdquo Himalaya Publishers New Delhi4 NCFM Modules (wwwnseindiacom)5 wwwsebigovin wwwnseindiacom wwwcapitalmarketcom
Note The latest editions of the books should be followed
86Bachelor of Business Administration (Semester ndash VI)
BBA-605 VIVA-VOCE Max Marks 50
87Bachelor of Business Administration (Semester ndash VI)
BBA -611 Group A- SERVICES MARKETINGTime 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from Part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IEvolution and Understanding of Services Marketing Conceptual Framework ServiceDefined Nature of services Characteristics of services- Intangibility InconsistencyInseparability and inventory Classification of Services Consumer versus IndustrialServicesImportance of Services Marketing in Indian Economy amp Global ScenarioService Marketing Mix Introduction to the 7Ps ( 4 Ps + Extended 3 Ps)of Services MarketingMixServices Marketing Mix (4Ps)Product Service Mix- introduction Transition from Product Marketing from ServiceMarketing Differentiating goods from service categories of service mix Goods- Servicesmarketing continuumPrice Factors involved in pricing a service product capacity planning measures to respond tochange in demand Reshaping demand using effective pricingPlace Distribution Strategies Challenges in distribution of services Role of internet indistributionPromotion Objectives Personal Selling Advertising amp Sales Promotion
Part ndash IIExtended 3 Ps of Service Marketing MixPeople Role of service employees in service business training amp development of employeesMotivation and EmpowermentProcess Services as process or system- different process aspects and managerial challengesstrategies for managing inconsistency customer service in service marketingPhysical Evidence nature importance service scapesServices Marketing Implementation Services Marketing Triangle Servqual Model RaterPZB Gap Model
88Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Zeithaml VA Bitner Mary Jo Pandit ldquoServices Marketingrdquo Tata McGraw Hill
New Delhi
2 Lovelock Christopher Wirtz Jochen Chatterjee ldquoServices Marketing PeopleTechnology
Strategyrdquo Pearson Education New Delhi
3 Payne Adrian ldquoThe Essence of Services Marketingrdquo Prentice Hall of India New Delhi
4 Nargundhar Rajendra ldquoServices Marketingrdquo Tata McGraw Hill New Delhi
5 Goncalves Karen P ldquoServices Marketing-A Strategic Approachrdquo
Prentice Hall International New Jersey
6 Jauhari Vinnie Dutta ldquoServices- Marketing Operations Managementrdquo
Oxford University Press New Delhi
7 Srinivasan R ldquoServices Marketing- The Indian Contextrdquo Prentice Hall of India
New Delhi
Note The latest editions of the books should be followed
89Bachelor of Business Administration (Semester ndash VI)
BBA-612 Group A - E-MARKETING
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from the
entire syllabus with answer to each question up to five lines in length Students will
attempt 10 questions Each question will carry one mark the total weightage being
10 marks
Section B It will consist of essay typenumerical questions up to five pages in length
Four questions numbering 2 3 4 and 5 will be set by the examiner from Part-I of
the syllabus The candidates will be required to attempt any two questions Each
question will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question upto
five pages in length Four questions numbering 678 and 9 will be set by the
examiner from Part-II of the syllabus The candidates will be required to attempt
any two questions Each question will carry 10 marks The total weightage of the
section shall be 20 marks
Part ndash I
Introduction Concept nature and importance of e-marketing E-marketing versus traditional
marketing Issues challenges and opportunities for e-marketing Reasons for growth of e-
marketing Tools and techniques of e-marketingndashadvantages and disadvantages e-marketing
situations E-Marketing Management Segmentation targeting and positioning E-marketing
mix E-marketing and customer relationship management ndash concept and scope E-customers and
their buying process E-marketing and customer loyalty and satisfaction Communities and social
networks
90Bachelor of Business Administration (Semester ndash VI)
Part ndash II
Internet Marketing Concept and role of internet marketing Search engine
optimization ndashfunctions type of traffic keywords and steps in search engine optimization
Internet advertising ndash types and tracking ROI Online PR News and Reputation Management
Direct marketing ndashscope and growth E-mail marketing Social Media Marketing Concept and
tools Blogging ndash benefits types Video-marketing for business purpose ndash tools and techniques
Pay per click marketing Issues and challenges E-payment systems Payment gateways use of
Debit and credit cards Mobile Marketing Trends and terminologies Benefits and applications of
mobile and smart phone applications M-commerce
Suggested Readings
1 Joseph PT ldquoE-Commerce ndash An Indian Perspectiverdquo Prentice Hall of India
2 Schneider Gary P ldquoE-Commerce Strategy Technology and Implementationsrdquo
Cengage Learning India Private Limited
3 Murthy CSV ldquoE-Commerce Concepts Models Strategiesrdquo Himalaya Publishing House
4 Brahm Canzer ldquoE-Business and Commerce Strategic Thinking amp Practicerdquo
Biztantra Publishers
5 Kotler Philip ldquoMarketing Managementrdquo
Note The latest editions of the books should be followed
91Bachelor of Business Administration (Semester ndash VI)
BBA- 621 Group B- TRAINING amp DEVELOPMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash ITraining- Conceptual aspects Training and Learning Training objectives Identification oftraining needs Training Process Policies Plans designing training programmes Methods ofTraining Evaluation of Training Effectiveness and Significance of TrainingWages and Salary Administration
Part ndash IIDevelopment- Concept Difference between training and development Objectives ofdevelopment Development Process Development needs evolving development policiesPreparing development plans Designing development programmes Development MethodsCase studies Role play and Sensitivity TrainingBusiness Games Transaction Analysis Behavior Modelling and Evaluation of DevelopmentEffectiveness
Suggested Readings
1 Armstrong MA ldquoHandbook of Human Resource Management Practicerdquo Cogan PageLondon
2 Dayal I ldquoManpower Training in organizationsrdquo Prentice Hall of India New Delhi3 Craig Robert ldquoTraining and Development Handbookrdquo McGraw Hill New York4 Brahm Canzer ldquoE-Business and Commerce Strategic Thinking amp Practicerdquo
Biztantra Publishers5 Kotler Philip ldquoMarketing Managementrdquo
Note The latest editions of the books should be followed
92Bachelor of Business Administration (Semester ndash VI)
BBA- 622 GROUP B- CONTEMPORARY ISSUES IN HUMAN RESOURCEMANAGEMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IHuman Resources and the Competitive advantage ethical issues and challenges in HRM Jobstress and work family conflict Gender issues in workplacePerformance Management and Organizational Reward System-definition purpose principlesconcerns Ethical considerations scope and background Performance Management as aBusiness strategy Theoretical framework Goal setting theory Expectancy theory Designingof Performance management systems setting goals measuring performance Rewardingperformance Concept and significance Foundation of the reward system Economic Theoriesrelating to pay Psychological and Motivational theories affecting reward
Part ndash IIManaging Diversity Meaning Challenges in managing diversity Diversity in organizations
improving the management of Diversity
The nature of work Meaning of work Theories about work Organizational factors affecting
work Changing patterns of work Unemployment Attitudes to work
HRM in Electronic Era Human Resource Accounting amp Auditing The role of HRM in 21st
century and future directions of HRM
93Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Michael Armstrong lsquoA Handbook of Human Resource Management Practicesrsquo
Kogan Page London
2 Luis R Gomez ndashMejia David B Balkin and Robert L Cardy ldquoManaging Human Resourcesrdquo
PHI New Delhi
3 Tanuja Agarwal ldquoStrategic Human Resource Managementrdquo Oxford University Press
New Delhi
Note The latest editions of the books should be followed
94Bachelor of Business Administration (Semester ndash VI)
BBA-631 GROUP C- SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 6 7 8 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash I
Security Analysis- Concept of Risk and Return and their types Risk Return Trade Off Valuationof Equity Shares Preference Shares Debentures Factors affecting Share Prices Classification ofsecurity buyers methods of marketing of securities
Regulation of securities- Securities Contracts (Regulation) Amendment Rules1996
Investment Analysis- concept of Fundamental Analysis Technical Analysis Efficient MarketHypothesis Capital Asset Pricing Model Arbitrage Pricing Theory
Part ndash II
Portfolio Management- Definition Of Investment Defining Investment Objectives TheInvestment Process Investment Categories difference between Portfolio management andmutual funds
Portfolio Selection - Risk and Investor Preferences - Investment Constraints
Brief Introduction to Portfolio Management Schemes-features of PMS
SEBI Guidelines on Portfolio Management
95Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Chandra Prasanna ldquoInvestment Analysis and Portfolio Managementrdquo Tata McGraw Hill
2 Chandra Prasanna ldquoFinancial Managementrdquo Tata McGraw Hill
3 Avadhani VA ldquoSecurity Analysis and Portfolio Managementrdquo Himalaya PublishingHouse New Delhi
4 Bodie Zvi Kane AlexJ Marcus Alan Mohanty Pitabas ldquoInvestmentsrdquoTata McGraw Hill
5 Brown Reilly ldquoInvestment Analysis and Portfolio Managementrdquo Thomson Publication
Note The latest editions of the books should be followed
96Bachelor of Business Administration (Semester ndash VI)
BBA- 632 GROUP C -CONTEMPORARY ISSUES IN ACCOUNTING
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IEmergence of Contemporary Issues in Accounting ndash Influence of other disciplines onAccounting and Changing EnvironmentHuman Resource Accounting Meaning Objectives and Scope Methods of Human ResourceAccounting- Human Resource Cost Accounting ( Historical cost Approach Replacement Costapproach and Opportunity Cost approach) Human Resource Value Accounting (Lev amp SchwartzModel Flamholtz Model and Hermansonrsquos Model) Objections against Human resourceaccounting Use of Human resource Accounting in Managerial Decisions Human ResourceAccounting in IndiaPrice Level Accounting ndash introduction Methods (Current Purchasing Power Current CostAccounting Current Value Accounting Technique and Replacement Cost AccountingTechniques) Utility and Corporate PracticesCorporate Social Reporting Areas of Corporate Social Performance Approaches to CorporateSocial Accounting and Reporting Corporate Social Reporting in India
Part ndash IICorporate Reporting Concept of Disclosure in relation to Published Accounts Issues inCorporate Disclosure Corporate Disclosure Environment Conceptual framework of corporatereportingRecent Trends in the Presentation of Published AccountsEconomic Value Added EVA Disclosure in India Corporate Reporting through WebAccounting Standards in India - Significance and formulation of Accounting Standards
97Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Lal Jawahar and Lele RK ldquoContemporary Accounting Issuesrdquo Himalaya Publishers
New Delhi
2 Porwal LS ldquoAccounting Theoryrdquo Tata McGraw Hill
3 Lal Jawahar ldquoCorporate Financial Reportingrdquo Taxman Arora JS
ldquoPrice Level Accountingrdquo Deep and Deep Publishers New Delhi
4 Chander Subhash ldquoCorporate Reporting Practicesrdquo Deep and Deep Publishers
Note The latest editions of the books should be followed
98Bachelor of Business Administration (Semester ndash VI)
BBA-641 GROUP D- EXPORT IMPORT MANAGEMENT AND DOCUMENTATION
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IInternational Commercial Terms ndash Need Groups Ex-works FOB FAS CFR CIF Documentsfor starting up a new export venture aligned documentation system meaning Rationale variousdocuments EDI initiative methods of payment advance payment open Account consignmentsales and documents against acceptance (DA) documents against payment (DP) letter ofcredit pre shipment credit meaning procedure rates documents needed post shipment creditmeaning procedure types and documents needed
Part ndash IIExport Credit and Guarantee Corporation (ECGC) Export Credit Insurance Insurance PoliciesBank Guarantees and Special Schemes Role of ECGC Theories and Practice of ForeignExchange Rate Determination Floating and Fixed Exchange Rates Exchange ControlRegulations and Procedures in India FEMAMarine Insurance Types of Marine Insurance Marine Losses Procedure and DocumentsNeeded for Claim
99Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Current Foreign Trade Policy
2 Handbook of procedures Volume I amp II
3 Jain SC Export Procedures and Documents
4 Kumar A ldquoExport and Import Managementrdquo Excel Books
5 Lall G S ldquoFinance of Foreign Trade and Foreign Exchangerdquo
6 Manual on Export Documentation Nabhi publication
7 Ram P ldquoExport What Where and Howrdquo Anupam Publishers
8 Varshney RL and Bhattacharya B ldquoInternational Marketing Managementrdquo
S Chand Publishers Pvt Ltd New Delhi
Note The latest editions of the books should be followed
100Bachelor of Business Administration (Semester ndash VI)
BBA- 642 GROUP D- GLOBAL STRATEGIC MANAGEMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IConcept of strategy including global strategy An overview of formulation and implementation
of global strategy analysing the external environment especially the tools of analysis culture
and global strategy analysing company resources and capabilities personal goals of top
management corporate level strategy including vertical integration diversification strategic
alliance and acquisition
Part ndash IIEntering foreign markets business level strategies functional level strategies strategy and
Technology evaluation of strategy implementation of strategy organization structure and
Strategy management of political risk and negotiation governing the corporation around the
World
101Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Deresky H ldquoInternational Management Managing Across Borders and Cultures
Pearson Education
2 Hill C W L and Jones G R ldquoStrategic Management An Integrated Approachrdquo Biztantra
3 Hill C W L and Jain A K ldquo International Business Competing in the Global Market
Placerdquo McGraw Hill Co New Delhi
4 Hitt M A Duance R and Hoskisson R E ldquoStrategic Management Competitveness and
Globalizationrdquo Thomson South Western
5 Peng M W ldquoGlobal Strategyrdquo Thomson Publishers
6 Rugman A M Richard M H ldquoInternational Business A Strategic Management
Approachrdquo Pearson Education New Delhi
7 Taggar J H and Mc Dermot M C ldquoThe Essence of International Businessrdquo
Prentice Hall
8 Thakur M Burton G E and Srivastava BN ldquoInternational Management Concept and
Casesrdquo Tata McGraw Hill Co
Note The latest editions of the books should be followed
9Bachelor of Business Administration (Semester-I)
BBA-103 BASIC ACCOUNTING
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION AIntroduction Financial Accounting-Definition and Scope Objectives of FinancialAccounting Accounting vs Book Keeping Terms used in accounting Users of AccountingInformation and Limitations of Financial AccountingConceptual Frame work Accounting Concepts Principles and Conventions Accounting
Standards-Concept Objectives Benefits Brief review of Accounting Standards in IndiaAccounting Policies Accounting as a measurement disciplineRecording of TransactionsAccounting ProcessCycle Journal
SECTION BSubsidiary Books Ledger Cash Book Trial Balance Bank Reconciliation StatementDepreciation Meaning need amp importance of depreciation methods of chargingdepreciation (WDV amp SLM)
SECTION CFinal Accounts Meaning of Financial Statements Usefullness of Financial StatementsElements of Financial Statements Preparation of Trading and Profit amp Loss Account andBalance Sheet without AdjustmentsFinal Accounts with Adjustments Treatment of Some Items which may be Direct ItemsIndirect Items Incomes and Expenses Treatment of Items of Adjustment Appearing Outsidethe Trial Balance Treatment of Items of Adjustment Appearing Inside the Trial Balance
SECTION DIntroduction to Company Final Accounts Important provisions of Companies Act 2013in respect of preparation of final accounts of a company Understanding the Annual Reportof a CompanyComputerised Accounting Computers and its application in accounting Accountingsoftware package (Tally)
10Bachelor of Business Administration (Semester-I)
Suggested Readings
1 Gupta Ambrish ldquoFinancial Accounting for Management An Analytical PerspectiverdquoPearson Education New Delhi
2 Khatri Dhanesh ldquoFinancial Accountingrdquo Tata McGraw-Hill New Delhi
3 Horngren Charles T Sundem Gart l Elliot John A Philbrick Donna RldquoIntroduction to Financial Accountingrdquo Prentice Hallcedil New Delhi
4 Ramachandran N and Kakani RamldquoFinancial Accounting for ManagementrdquoTata McGraw-Hill New Delhi
5 Shukla MC Grewal TS and Gupta SC ldquoAdvance Accountsrdquo Sultan Chand ampSons New Delhi
Note The latest editions of the books should be followed
11Bachelor of Business Administration (Semester-I)
BBA-104 BUSINESS ORGANISATION amp SYSTEMS
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction to Business and Commerce Meaning and definition of business Objectives ofbusiness Essentials of a successful business Scope of business Business as an economicsystemTrade and aids to trade- Meaning scope functions and evolution of commerce amp industryIndustrial Revolution-its effects Industrialization in India
Section BForms of Business Organization Sole-proprietorship Partnership Joint stock CompanyCooperative Society Public Utilities Selection of a suitable form of organization Classificationbased on Business UnitSetting up a New Enterprise Promotion of a business Business size and location decisionsvarious factors to be considered for starting a new unit Problems in starting a new business
Section CBusiness and Society Changing Concepts and Objectives of Business Business ethics Socialresponsibilities of business Manager and his environment external and internalDomestic amp Foreign Trade Import export trade procedure amp their organization
Section DOrganization of wholesale amp retail trade - Recent trends in wholesale amp retailing Malls andSuper Markets ndash their effect on economyStock Exchange Definition and Meaning Importance FunctionsDealers
12Bachelor of Business Administration (Semester-I)
Suggested Readings1 Kaul Vijay Kumar ldquoBusiness Organization and Management Text and Casesrdquo Pearson
Education New Delhi
2 Singla RK ldquoBusiness Organization and Managementrdquo VK (India) Enterprises New
Delhi
3 Daft Richard L Daft J Murphy H amp Willmott ldquoOrganization Theory and Designrdquo
Cengage Learning EMEA New Delhi
4 Fernando AC ldquoBusiness Environmentrdquo Pearson Education New Delhi
5 Archie B Carroll Ann K Buchholtz ldquoBusiness amp Society Ethics Sustainability and
Stakeholder Managementrdquo Cengage Learning New Delhi
Note The latest editions of the books should be followed
13Bachelor of Business Administration (Semester-I)
BBA-105 MANAGERIAL ECONOMICS- I
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION ATheory of Demand Meaning of demand and its types Law of demand Price elasticity of demand
and its measurement
Consumerrsquos Behaviour Utility approach Brief outline of law of diminishing marginal utility and
law of equi-marginal utility
SECTION BIndifference Curve Approach Consumer equilibrium Income Price and Substitution effect
Revealed Preference Approach
Theory of Supply Concept and law of supply factors affecting supply
SECTION CTheory of Production Law of variable proportion total average and marginal physical product
Law of Returns to scale Economies and diseconomies of scale
Theory of Cost Short and Long period costs Concept of total cost Marginal and Average cost
Theory of cost in short-run and long-run Concept of revenue Total Revenue Average Revenue
Relationship between Average and Marginal Revenue and Price elasticity of demand
SECTION DPricing Under Various Market Conditions Perfect Competition - Equilibrium of Firm and
Industry under Perfect Competition Monopoly - Price determination under Monopoly Monopolistic
Competition - Price and Output determination under Monopolistic Competition
14Bachelor of Business Administration (Semester-I)
Suggested Readings
1 Koutosoyiannis A ldquoModern Micro Economicsrdquo Palgrave Macmillan
2 Dwivedi DNldquoMicroeconomics Theory and Applicationsrdquo Pearson Education New
Delhi
3 Gravelle H and Rees R ldquoMicroeconomicsrdquo Pearson Education New Delhi
4 Ahuja HL ldquoAdvanced Economic theory Microeconomic Analysisrdquo
S Chand amp Company Ltd New Delhi
5 Mithani DM ldquoManagerial Economicsrdquo Himalaya Publishing House New Delhi
Note The latest editions of the books should be followed
15Bachelor of Business Administration (Semester-I)
BBA-106 COMPUTER APPLICATIONS FOR BUSINES- I
Time 3 Hours Total Marks 50Theory 35
Practical 15Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION AComputer Fundamentals Definition of computer Components of a computer systemBrief history of evolution of computers and generation of computersInternal and External Memory Storage RAM ROM PROM EPROM Commonly used
InputoutputMemory storage devices Punched Card VDU CRT Differencebetween Hardware amp Software Types of software system Software amp Applicationsoftware Interpreter
SECTION BOperating System Definition Types of operating on the Basis of processing Introduction tovarious types of operating system such as windows amp DOS Overview and Anatomy ofwindows Working with files and folder in windowsBasic Commands of Internal amp External commands in DOS
SECTION CMS-Word Overview Creating Saving Opening Importing Exporting amp Inserting filesFormatting pages paragraphs and sections Indents and outdates Creating lists and numberingHeading Styles Fonts and size editing positioning amp viewing text Finding amp replacing textinserting page breaks page numbers book marks symbols amp dates Using tabs and tablesHeader Footer amp Printings
SECTION DMS-Excel Worksheet overview Entering information Worksheet Opening and savingworkbook Formatting number and texts Protecting cells Producing Charges and printingoperations graphsMS-Power Point Presentation Basics Menus amp Toolbars Opening amp Saving amp existingpresentation creating amp Saving a presentation using auto content wizard Design TemplateBlank Presentation The slides sorter view Insert slides from another presentation Insertingpictures and graphics Slide show printing slides
16Bachelor of Business Administration (Semester-I)
Suggested Readings
1 Peter Norton ldquoIntroduction to Computersrdquo McGraw-Hil New Delhi
2 Sanjay Sexana ldquoA First Course in Computersrdquo Vikas Publishing House New Delhi
3 Rajaraman V ldquoFundamental of Computersrdquo Prentice Hal India New Delhi
4 Srivastava SS ldquoMS-Oficerdquo Firewal Media New Delhi
5 Alexis Loeon and Matheus Leon ldquoIntroduction to Computers with MS-Ofice 200rdquo TataMcGraw-Hil New Delhi
Note The latest editons of the boks should be folowed
17Bachelor of Business Administration (Semester-I)
BBA-107 BUSINESS COMMUNICATION
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ABusiness Communication ndash Meaning amp Importance Communication purpose processelements barriers to communication and conditions for successful communication Forms ofCommunication basic models of communication 7Cs of effective business communicationOrganizational Communication Importance of Communication in Management Formal andInformal Communication Internal and external communication
Section BPresentation Skills Presentation on any chosen topic Oral presentations Principles of oralpresentations factors affecting presentationsBusiness Etiquette Understanding etiquette Cross-cultural etiquette Business manners
Business to business etiquette
Section CInternal Correspondence Memos Circulars Notices Office ordersCorrespondence with banks-Regarding overdrafts cash credits loans Drafting of salesletters circulars preparation of sales reportsCustomersrsquo correspondence - Complaints Regarding dues follow up letters
Section DSecretarial Correspondence -Correspondence with shareholders debenture holders regardingdividend interest transfer-transmission Communicating with statutory authorities and bodieslike Stock exchange RBI SEBIPreparation of resume Job application Drafting of interview letters call letters finalappointment orders
18Bachelor of Business Administration (Semester-I)
Suggested Readings
1 Taylor S and Chandra V ldquoCommunication for Business A Practical Approachrdquo Fourth
Edition 2011 Pearson Education
2 Bovee C and Thill J ldquoBusiness Communication Todayrdquo 2011 Prentice Hall
3 Sethi A and Adhikari B ldquoBusiness Communicationrdquo 2009 McGraw Hill Education
4 Kaul A ldquoBusiness Communicationrdquo 2004 Prentice Hall of India New Delhi
5 Dulek R and Fielden J ldquoPrinciples of Business Communicationrdquo 1990 Macmillan
Publishing Co New York
6 Rodriques MV (2003) ldquoEffective Business Communicationrdquo 13th Edition
7 Doshi SR (2008) ldquoBusiness Communication amp ManagementndashMethods amp Techniquesrdquo
8 Herata A Murphy Charles E Peck (1981) 3rd Edition ldquoEffective Business
Communicationrdquo Tata McGraw Hill Publishing Co Ltd
Note The latest Editions of the books should be followed
19Bachelor of Business Administration (Semester-I)
Drug Abuse Problem Management and Prevention
PROBLEM OF DRUG ABUSETime 3 Hours Max Marks 50
Instructions for the Paper Setters-
Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION ndash AMeaning of Drug AbuseMeaning Nature and Extent of Drug Abuse in India and Punjab
SECTION ndash BConsequences of Drug Abuse for
Individual Education Employment IncomeFamily ViolenceSociety CrimeNation Law and Order problem
SECTION ndash CManagement of Drug AbuseMedical Management Medication for treatment and to reduce withdrawal effects
SECTION ndash DPsychiatric Management Counselling Behavioural and Cognitive therapySocial Management Family Group therapy and Environmental Intervention
References
1 Ahuja Ram (2003) Social Problems in India Rawat Publication Jaipur2 Extent Pattern and Trend of Drug Use in India Ministry of Social Justice and
Empowerment Government of India 20043 Inciardi JA 1981 The Drug Crime Connection Beverly Hills Sage Publications4 Kapoor T (1985) Drug epidemic among Indian Youth New Delhi Mittal Pub5 Kessel Neil and Henry Walton 1982 Alcohalism Harmond Worth Penguin Books6 Modi Ishwar and Modi Shalini (1997) Drugs Addiction and Prevention Jaipur Rawat
Publication7 National Household Survey of Alcohol and Drug abuse (2003) New Delhi Clinical
Epidemiological Unit All India Institute of Medical Sciences 2004
20Bachelor of Business Administration (Semester-I)
8 Ross Coomber and Others 2013 Key Concept in Drugs and Society New Delhi SagePublications
9 Sain Bhim 1991 Drug Addiction Alcoholism Smoking obscenity New Delhi MittalPublications
10 Sandhu Ranvinder Singh 2009 Drug Addiction in Punjab A Sociological Study AmritsarGuru Nanak Dev University
11 Singh Chandra Paul 2000 Alcohol and Dependence among Industrial Workers DelhiShipra
12 Sussman S and Ames SL (2008) Drug Abuse Concepts Prevention and CessationCambridge University Press
13 Verma PS 2017 ldquoPunjabrsquos Drug Problem Contours and Charactersticsrdquo Economic andPolitical Weekly Vol LII No 3 PP 40-43
14 World Drug Report 2016 United Nations office of Drug and Crime15 World Drug Report 2017 United Nations office of Drug and Crime
21Bachelor of Business Administration (Semester ndash II)
BBA-201 ENGLISH (COMPULSORY)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-
Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four
Sections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates are
required to attempt five questions selecting at least one question from each Section The fifth
question may be attempted from any Section
Texts Prescribed1 Tales of Life (Guru Nanak Dev University Amritsar) Stories at Sr No 7 9 10 11 122 Prose for Young Learners (Guru Nanak Dev University Amritsar) Essays at
Sr No 7 8 9 10 113 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP (Units 49-97)
The syllabus is divided in four sections as mentioned below
SECTIONndashA
English Grammar in Use 4th Edition by Raymond Murphy CUP (Units 49-81)
SECTIONndashB
Personal letter Writing and English Grammar in Use (Units 82-97)
SECTIONndashC
Tales of Life (Guru Nanak Dev University Amritsar) 7 9 10 11 12
SECTIONndashD
Prose for Young Learners (Fourth Edition) by Raymond Murphy CUP 7 8 9 10 and 11
22Bachelor of Business Administration (Semester ndash II)
BBA-202 gzikph (bkiawh)
wKL 3 xzN e[b nzeL 50
gkm-eqw ns gkm-g[seK
ਸਕਸ਼ਨ - ਏd ozr (ejkDh Gkr) (zgkH jofizdo fzx fY`b_ ns gqhsw fzx orXhnk)r[o BkBe dt BhtofNh nzfwqso( ਿਵਸ਼ਾ-ਵਸਤਸਾਰਲਖਕ ਦਾ ਜੀਵਨ ਤ ਰਚਨਾ)
ਸਕਸ਼ਨ - ਬੀzko dhnK gqf`X jshnK (ihtBh BzL 10 s_ 18 s`e)(zgkH fgqzH sik fzx joBkw fzx Fkw)gzikph kfjs gqekFB nzfwqso(ਿਵਸ਼ਾਸਾਰਨਾਇਕ ਿਬਬ)
ਸਕਸ਼ਨ - ਸੀ(T) Fpd-pDso ns Fpd-ouBk L gfoGkFk w[Yb zebg(n) Fpd FqDhnK
ਸਕਸ਼ਨ - ਡੀ(T) dsoh fu`mh g`so(n) w[jkto ns nykD
nze-tzv ns gohfyne bJh jdkfJsK
1H gqFB g`so d uko Gkr jDr jo Gkr ftu_ d gqFB g[`S ikDr2H ftfdnkoEh B e[`b gzi gqFB eoB jB jo Gkr ftu_ fJe gqFB bkwh
j gzitK gqFB fe th Gkr ftu_ ehsk ik edk j3H joe gqFB d pokpo nze jB4H ggo N eoB tkbk ieo ukj sK gqFBK dh tzv n`r_ t`X s_ t`X uko
T[g-gqFBK ftu eo edk j
23Bachelor of Business Administration (Semester ndash II)
BBA-202 w[ZYbh gzikph(In lieu of Compulsory Punjabi)
smW 3 GMty kul AMk 50gkm-eqw
eFB-J
Fpd FqDhnK L gSkD ns tos_(BKt gVBKt fefonk ftFFD fefonk ftFFD pzXe ie ns ftfwe)
eFB-ph
gzikph tke pDso L w[Ybh ikD-gSkD(T) kXkoB tke z[es tke ns fwFos tke (gSkD ns tos_)(n) fpnkBhnk tke gqFBtkue tke ns j[ewh tke (gSkD ns tos_)
eFB-h
goQk ouBkzyg ouBk
eFB-vh
fu`mh g`so (xob ns dsoh)nykD ns w[jkto
nze-tzv ns gohfyne bJh jdkfJsK
1H gqFB gso d uko Gkr jDr jo Gkr ftu_ d gqFB g[S ikDr2H ftfdnkoEh B e[b gzi gqFB eoB jB jo Gkr ftu_ fJe gqFB bkwh j
gzitK gqFB fe th Gkr ftu_ ehsk ik edk j3H joe gqFB d pokpo nze jB4H ggo `N eoB tkbk ieo ukj sK gqFBK dh tzv nr_ t`X s_ tX uko T[g-gqFBK
ftu eo edk j
24Bachelor of Business Administration (Semester ndash II)
Punjab History amp Culture (C 320 to 1000 B C)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section A1 Alexanderrsquos Invasion and its Impact2 Punjab under Chandragupta Maurya and Ashoka
Section B3 The Kushans and their Contribution to the Punjab4 The Panjab under the Gupta Empire
Section C5 The Punjab under the Vardhana Emperors6 Socio-cultural History of Punjab from 7th to 1000 AD
Section D7 Development of languages and Education with Special reference to Taxila8 Development of Art amp Architecture
Suggested Readings1 L M Joshi (ed) History and Culture of the Punjab Art-I Punjabi University Patiala
1989 (3rd edition)2 LM Joshi and Fauja Singh (ed) History of Punjab VolI Punjabi University Patiala
19773 Budha Parkash Glimpses of Ancient Punjab Patiala 19834 BN Sharma Life in Northern India Delhi 1966
25Bachelor of Business Administration (Semester ndash II)
BBA-203 BUSINESS LAWSTime 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION ALaw of Contract (1872) Nature of contract Classification Offer and acceptance Capacity ofparties to contract Free consent Consideration
SECTION BLaw of Contract Legality of object Agreement declared void Performance of contractDischarge of contract Remedies for contract of contractSales of Goods Act (1930) Formation of contracts of sale Goods and their classificationprice conditions and warranties
SECTION CSales of Goods Act Transfer of property in goods Performance of the contact of salesUnpaid seller and his rights sale by auction Hire purchase agreementThe Consumer Protection Act (1886) Definition of consumer Features Grievance regressedmachinery
SECTION DNegotiable Instruments Act (1881) Definition of negotiable instruments FeaturesPromissory note Bill of Exchange Cheque Holder and holder in the due courseCrossing of a cheque types of crossing Negotiation Dishonour and discharge of negotiableinstrument
Suggested Readings1 Singh Avtar ldquoThe Principles of Mercantile Lawrdquo Eastern Book Company Lucknow2 Kapoor ND ldquoBusiness Lawrdquo Sultan Chand amp Sons New Delhi3 Tulsian PC ldquoBusiness Lawrdquo Tata McGraw Hill New Delhi4 Usa Tbp Usa ldquoIndian Business Lawrdquo International Business Publications USA
Note The latest editions of the books should be followed
26Bachelor of Business Administration (Semester ndash II)
BBA-204 PRINCIPLES OF MANAGEMENTTime 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Objective To provide a basis of understanding to the students with reference to working ofbusiness organization through the process of management
SECTION AManagement Meaning and definition nature purpose scope importance and functionsManagement as art science and profession Management as a social system Concept ofmanagement administration and organization Principles of management ScientificManagementEvolution of Management Thought Contribution of FW Taylor Henri Fayol Elton MayoChester Barnard amp Peter Drucker to the management thought Various approaches tomanagement (ie Schools of Management Thought) Indian management thoughtManagement Techniques Management by Objective Meaning Process Benefits AndWeaknesses
SECTION BPlanning Meaning Significance Types of plans Nature Elements Objectives PoliciesRules Procedure Strategy Decision MakingOrganizing Meaning Nature and Purpose of organization Theories of organization principlesof organization Forms of organization Line Functional and Line and Staff Formal andinformal organization Delegation Span of Management Factors determining effective span
SECTION CDepartmentation Definition Departmentation by function Territory ProductserviceCustomer group and matrix organization Decentralisation and DepartmentationAuthority Definition types responsibility and accountability delegation definition steps indelegation obstacles to delegation and their elimination decentralization vs centralizationdeterminants of effective decentralization
SECTION DStaffing Meaning nature and functions of HRM Manpower management factors affectingstaffing Recruitment Selection Training and Development Performance appraisal need andprocessDirecting Motivation Meaning Nature Importance Types Theories of MotivationMc Gregorrsquos Maslow and Herzberg Leadership Meaning Nature Styles Managerial gridLikert system Theories Trait Behavioural Situational and FollowersCoordination Principles and Techniques Difference between coordination and cooperationControlling Meaning nature importance scope principles prerequisites steps limitationsand techniques
27Bachelor of Business Administration (Semester ndash II)
Suggested Readings
1 Robbins SP amp Coulter MK ldquoManagementrdquo Pearson Education Inc New Delhi
2 Gupta Meenakshi ldquoPrinciples of Managementrdquo PHI Learning Pvt Ltd New Delhi
3 Koontz H Weihrich H amp Aryasri AR ldquoEssentials of Managementrdquo
Tata McGraw-Hill New Delhi
4 Aswathapa K ldquoEssential of Business Administrationrdquo Himalaya Publishing HouseMumbai
Note The latest editions of the books should be followed
28Bachelor of Business Administration (Semester ndash II)
BBA-205 MANAGERIAL ECONOMICS-IITime 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Objective To provide a basis of understanding macroeconomics concepts
SECTION AMacroeconomics Meaning nature and scope Basic concepts Stock and flow variables staticcomparative static and dynamic analysisNational Income Concept and Importance of National Income Gross and Net NationalProduct Gross and Net Domestic Product Personal Income and Disposable IncomeMeasurement of National Income Income Output and Expenditure Method Problems inMeasurement of National Income
SECTION BConsumption Function Meaning and Nature Deterimants and Measures to raise Propensity toConsume Keynes Psychological Law of Consumption- Meaning Properties and Implications
SECTION CInvestment Classical Theory of Investmaent Keynesian Theory of Investment AcceleratorTheory of InvestmentKeynesian Economics Theory of Money Saving and Investment FunctionMultiplier Static and Dynamic Analysis Balanced Budget Multiplier EmploymentMultiplier
SECTION DBusiness Cycle Keynesrsquos Theory of Trade Cycle Kaldorrsquos Theory of Trade Cycle HicksrsquoTheory of Trade Cycle Samuelsonrsquos Theory of Trade CycleInflation Meaning Types Theories Causes effects and Context
29Bachelor of Business Administration (Semester ndash II)
Suggested Readings
1 Ackley G ldquoMacroeconomics Theory and Policyrdquo Macmillan New York
2 Shapiro E ldquoMacroeconomic Analysisrdquo Galgotia Publication New Delhi
3 Gppdwin Neva J A Nelson amp J Harris ldquoMacroeconomics in Contextrdquo PHI Learining Pvt
Ltd New Delhi
4 Dornbusch R S Ficher amp R Startz ldquoMacro Economicsrdquo Tata McGraw Hill Publishing
Company Ltd New Delhi
5 Agarwal Vanita ldquoMacroeconomics Theory and Policyrdquo Pearson Education New Delhi
Note The latest editions of the books should be followed
30Bachelor of Business Administration (Semester ndash II)
BBA-206 COMPUTER BASED ACCOUNTING SYSTEMTime 3 Hour M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION AComputerized Accounting - Meaning need Concepts of Accounting groups Hierarchy ofaccounts Codification in accountingAccounting package - Setting up an accounting entity Creation of groups and accountsDesigning and creating vouchers Data Entry operations using the vouchers Processing forreports to prepare ledger accounts trial balance and balance sheet
SECTION BDatabase Design for Accounting
Identifying and appreciating the data content in accounting transactions overview of databaseconcepts ER model creating and implementing RDM for Financial Accounting SQL toretrieve data and generate accounting information
SECTION C
Documenting transactions using vouchers System of vouchers and database design foraccounting Storing and maintain transaction dataTallyFinancial Accounting Packages Preparation and online finalization of accounts on Tally ERP90 Introduction of Tally ERP 90 Phases of Implementation Aides for implementationAccounts Management (Using Tally ERP 90 Software Package)
SECTION DAccounts Masters Accounts Transaction Accounts Reports Preparation and Compilation ofcomplete balance sheet of any IndustriesOrganization Firms(The mentioned versions of Tally must be replaced with latest available version)
Suggested Readings1 Hall JA ldquoAccounting Information Systemrdquo South Western College Publishing2 Gelinas Ultric J and Steve G Suffon ldquoAccounting Information System South Western
Thomson Learning3 ldquoTally- ERP 9 Simple Steps of Learningrdquo Kogent LearningNote The latest editions of the books should be followed
31Bachelor of Business Administration (Semester ndash II)
BBA- 207 FUNDAMENTALS OF BANKINGTime 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION ACommercial BanksmdashIntroduction evolution nature functions importance and servicesprovided by commercial banks
Types of Banks-Commercial Bank Regional Rural Banks Foreign Banks Cooperative BanksPublic bank and Private bank difference between public and private banks
SECTION BCentral Bankmdashmeaning and functions Techniques of credit control mechanism of CreditCreation
Practical Aspect of Banking- Negotiable Instrumentsmdash Cheques bills of exchange andpromissory notes endorsements difference between cheques and bills of exchange
SECTION CCustomerrsquos Pass Book-Entries in Pass Book Effects of errors favourable to the Banker andCustomer
Clearing House System
SECTION DSystems of Banking- Group and Chain Banking Unit and Branch Banking Investment Bankingand Mixed Banking
32Bachelor of Business Administration (Semester ndash II)
Suggested Readings
1 Sundharam Varsheney ldquoBanking Theory Law amp Practicerdquo Sultan Chand amp Co
2 Shekhar KC Shekhar Lekshmy ldquoBanking Theory and Practicerdquo Vikas PublishingHouse
3 Sethi Jyotsana Bhatia Nishwan ldquoElements of Banking and Insurancerdquo PHI LearningPrivate Limited New Delhi
4 wwwrbiorg
Note The latest editions of the books should be followed
33Bachelor of Business Administration (Semester ndash II)
Drug Abuse Problem Management and Prevention
DRUG ABUSE MANAGEMENT AND PREVENTIONTime 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION ndash APrevention of Drug abuseRole of family Parent child relationship Family support Supervision Shaping values ActiveScrutiny
SECTION ndash BSchool Counselling Teacher as role-model Parent-teacher-Health Professional CoordinationRandom testing on students
SECTION ndash CControlling Drug AbuseMedia Restraint on advertisements of drugs advertisements on bad effects of drugs Publicityand media Campaigns against drug abuse Educational and awareness program
SECTION ndash DLegislation NDPs act Statutory warnings Policing of Borders Checking SupplySmuggling ofDrugs Strict enforcement of laws Time bound trials
References
1 Ahuja Ram (2003) Social Problems in India Rawat Publication Jaipur
2 Extent Pattern and Trend of Drug Use in India Ministry of Social Justice and
Empowerment Government of India 2004
3 Inciardi JA 1981 The Drug Crime Connection Beverly Hills Sage Publications
4 Kapoor T (1985) Drug epidemic among Indian Youth New Delhi Mittal Pub
5 Kessel Neil and Henry Walton 1982 Alcohalism Harmond Worth Penguin Books
6 Modi Ishwar and Modi Shalini (1997) Drugs Addiction and Prevention Jaipur Rawat
Publication
7 National Household Survey of Alcohol and Drug abuse (2003) New Delhi Clinical
Epidemiological Unit All India Institute of Medical Sciences 2004
8 Ross Coomber and Others 2013 Key Concept in Drugs and Society New Delhi Sage
Publications
34Bachelor of Business Administration (Semester ndash II)
9 Sain Bhim 1991 Drug Addiction Alcoholism Smoking obscenity New Delhi Mittal
Publications
10 Sandhu Ranvinder Singh 2009 Drug Addiction in Punjab A Sociological Study Amritsar
Guru Nanak Dev University
11 Singh Chandra Paul 2000 Alcohol and Dependence among Industrial Workers Delhi
Shipra
12 Sussman S and Ames SL (2008) Drug Abuse Concepts Prevention and Cessation
Cambridge University Press
13 Verma PS 2017 ldquoPunjabrsquos Drug Problem Contours and Charactersticsrdquo Economic and
Political Weekly Vol LII No 3 PP 40-43
14 World Drug Report 2016 United Nations office of Drug and Crime
15 World Drug Report 2017 United Nations office of Drug and Crime
35Bachelor of Business Administration Semester-III
BBA-301 ENGLISH (COMPULSORY)
Time 3 Hours Max Marks 50
Important Note The textbook Making Connections (3rd edition) is significantly different fromits 2nd edition The third edition (by Kenneth J Pakenham Jo EcEntire Jessica Williams) is to befollowed for this course
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed1 Making Connections by Kenneth J Pakenham Jo McEntire Jessica Williams 3rd Edition
CUP2 Moments in Time An Anthology of Poems GNDU Amritsar3 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP
Syllabus is divided into four sections as mentioned below
Section AEnglish Grammar in Use (Fourth Edition) by Raymond Murphy CUP Units 98-130
Section BEssay writing and English Grammar in Use Units 131-145
Section CMoments in Time Poems at Sr No 1-6
Section DMaking Connections by Kenneth J Pakenham 3rd Edn CUP Unit-I (Global Health) and Unit-II(Multicultural Societies)
36Bachelor of Business Administration Semester-III
BBA-302 gzikph (bkwh)
wK fszB xzN e[b nze L 50nze-tzv ns gohfyne bJh jdkfJsK
1H gqFB g`so d uko Gkr jDr jo Gkr ftu d gqFB g[S ikDr2H ftfdnkoEh B e[`b gzi gqFB eoB jB jo Gkr ftu_ fJe gqFB bkwh
j gzitK gqFB fe th Gkr ftu_ ehsk ik edk j3H joe gqFB d d nze jB4H ggo N eoB tkbk ieo ukj sK gqFBK dh tzv n`r_ t`X s_ t`X uko
T[g-gqFBK ftu eo edk j
gkm-eqw ns gkm-g[seK
ਸਕਸ਼ਨ - ਏnkX[fBe gzikph tkose (zgkH vkH r[opuB fzx skfbp)gzikph kfjs gqekFB nzfwqso(ਿਵਸ਼ਾ-ਵਸਤਸਾਰਕਲਾ ਪਖ)
ਸਕਸ਼ਨ - ਬੀuDt_ gzikph fJeKrh (fJeKrh zrqfj)zgkH vkH ofwzdo eo esoh nAv zBi nzfwqso
1H [jkr nkJhHhHBzdk2H BtK ukBD jouoB fzx3H nzBQ fBFkBuh niwo nby4H nowkB ifszdo pokV5H ukphnK nkswihs fzx6H fw`Nh dk pktk gkbh G[fgzdo7H `XoK etb Xkbhtkbftak ts$gkso fusoB$ozr wzu d gZy sA
ਸਕਸ਼ਨ - ਸੀ(T) zyg ouBk (gqh)(n) fd`s goQ ftu_ nF[`X Fpd iVK ~ F[`X eoBk
ਸਕਸ਼ਨ - ਡੀwb ftnkeoBe fJekJhnK L gfoGkFk ns tzBrhnK(GktzF Fpd tkezF T[g-tke ns tke)
37Bachelor of Business Administration Semester-III
BBA-302 mu~FlI pMjwbI(In lieu of Compulsory Punjabi)
pwT-kRm
smW iqMn GMty kul AMk 50AMk-vMf Aqy prIiKAk leI hdwieqW
1 pRSn p`qr dy cwr Bwg hoxgy[ hr Bwg iv`coN do pRSn pu`Cy jwxgy[2 ividAwrQI ny ku`l pMj pRSn krny hn[ hr Bwg iv`coN iek pRSn lwzmI hY[ pMjvW
pRSn iksy vI Bwg iv`coN kIqw jw skdw hY[3 hryk pRSn dy brwbr AMk hn[4 pypr sY`t krn vwlw jykr cwhy qW pRSnW dI vMf A`goN v`D qoN v`D cwr aup-pRSnW ivc
kr skdw hY[
pwT-kRm
sYkSn-eyivAwkrxk iekweIAW dI pCwx Aqy vrqoN vwkMS aupvwk Aqy vwk
sYkSn-bI
gok ouBkfu`mh g`sosYkSn-sI
nykD ns w[jkto
sYkSn-fI
pYrw ADwirq pRSnsMKyp rcnw
38Bachelor of Business Administration Semester-III
Punjab History amp Culture (From 1000 to 1605 A D)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section A1 Society and Culture of Punjab during the Turko-Afghan rule2 The Punjab under the Mughals
Section B3 Bhakti movement and its impact on Society of Punjab4 Sufism in Punjab with special reference to Baba Farid
Section-C5 Guru Nanak-Life and travels6 Teachings of Guru Nanak Concept of Sangat Pangat and dharmsal
Section-D7 Contribution of Guru Angad Dev Guru Amar Das and Guru Ram Das8 Compilation of Adi Granth and martyadom of Guru Arjun Dev
Suggested Readings
1 Chopra PN Puri BN amp Das MN(1974) A Social Cultural amp Economic Historyof India Vol II New Delhi Macmillan India
2 Grewal JS (1994) The Sikhs of the Punjab Cambridge University Press New Delhi3 Singh Fauja (1972) A History of the Sikhs Vol II I Patiala Punjabi University4 Singh Kushwant (2011) A History of the Sikhs- Vol I (1469-1839) New Delhi
Oxford University Press5 SinghKirpal (1990) History and Culture of the Punjab-Part II (Medieval Period)
Patiala Publication Bureau Punjabi University
39Bachelor of Business Administration Semester-III
BBA-303 STATISTICS FOR BUSINESS
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AMatrix Algebra Types of matrices basic operations of matrices determinant of a matrix andits properties rank and inverse of a matrix solution of simultaneous linear equations ndashCramerrsquos rule and matrix inversion method application of matrices
Section BIntroduction and Methods of Presentation of Statistical Information Collection and Presentationof Data Frequency distribution Concept of sampling and sampling DesignsMeasures of Central Tendency- Mean Median Mode Measure of dispersion Range quartiledeviation Average deviation and Standard deviation
Section CSimple Correlation and Regression Analysis Assumptions Pearsons product moment andSpearmenrsquos rank correlation method least squares technique properties of correlations andregression coefficients Time Series Analysis Trend analysis using moving average and regression analysis seasonalcyclic and regular fluctuations Index number construction of unweighted and weighted indexnumbers quantity Index
Section DElementary Probability Theory Deterministic and nonndashdeterministic experiments differenttypes of events a priori and empirical definition of probabilityConditional probability laws of addition and multiplication of probabilityproperties of binomial Poisson and normal distributions
Suggested Readings1 Chiang AC ldquoFundamental Methods of Mathematical Economicsrdquo McGraw Hill
Kogakusha2 Hopfe MM Mathematics ndash ldquoFoundations for Business Science
Research Associationrdquo3 Mizrahi A and Sullivan M ldquoMathematics for Business and Social Sciencesrdquo
John Wiley and Sons4 Raghawachari M ldquoMathematics for Management ndash An Introductionrdquo
Tata McGraw Hill New Delhi5 Webber JE ldquoMathematical Analysis Business and Economic Applicationsrdquo
Harper amp Row6 Yamuna T ldquoMathematics for Economics ndash An Elements Surveyrdquo
Prentice Hall of India PvtLtd New Delhi7 Chou Y ldquoStatistical Analysisrdquo Holt Rinehart and Winston New York8 Croxton FE Cowden DJ and Klien S ldquoApplied General Statisticsrdquo
Prentice Hall of India Pvt Ltd9 Karmel PH and Polar KM ldquoApplied Statistics for Economistsrdquo Pitman London10 Wetherill GB ldquoElementary Statistical Methodsrdquo Chapman and Hall London
Note The latest editions of the books should be followed
40Bachelor of Business Administration Semester-III
BBA-304 FUNDAMENTALS OF HUMAN RESOURCE MANAGEMENT
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AHuman Resource Management (HRM) Nature Scope Objectives and Functions of HRMEvolution of HRM Changing Trends in HRMStatus and competencies of HR managerHuman Resource Planning (HRP) Concept Need and Importance of HRP Factors affectingHRP Human Resource Planning ProcessJob Analysis Meaning and Objective Process Methods of Collecting job data Uses of Job
Analysis Problems of Job AnalysisSection B
Recruitment and Selection Meaning and Factors governing Recruitment RecruitmentSources and Techniques Meaning and Process of Selection Problems associated withRecruitment and SelectionEmployee Retention Meaning Factors Responsible for High Employee Turnover EmployeeRetention Strategies
Section CHR Training and Development Concept and Need Process of Training andDevelopment Programme - Identification of Training and Development Needs ObjectivesStrategy amp Designing of Training and Development Implementation and Methods of TrainingProgramme and Levels of Training EvaluationPerformance Appraisal Meaning Purpose Essentials of Effective Performance AppraisalSystem Various Components of Performance Appraisal Methods and Techniques ofPerformance Appraisal
Section DManaging Compensation and Employee Remuneration Concept Objectives Componentsof Employee Remuneration Factors Influencing Employee Remuneration Challenges ofRemuneration Incenive plans fringe benefits employee health and safety and employeegrievance systemJob Evaluation Meaning Process and Methods of Job Evaluation
41Bachelor of Business Administration Semester-III
Suggested Readings
1 Dessler Gary ldquoHuman Resource Managementrdquo New Delhi Pearson Education Asia
2 Durai Pravin ldquoHuman Resource Managementrdquo New Delhi Pearson
3 Noe Raymond A Hollenbeck John R Gerhart Barry Wright Patrick M ldquoHuman
Resource Management Gaining a Competitive Advantagerdquo New Delhi McGraw-Hill
4 Mathis Robert L and Jackson John H ldquoHuman Resource Managementrdquo New Delhi
Thomson Publishing
5 Gomez Mejia Balkin Cardy ldquoManaging Human Resourcesrdquo New Delhi Pearson
Education
6 Aswathappa K ldquoHuman Resource Managementrdquo Text and Cases New Delhi Tata
McGraw ndash Hill
7 Snell Scott and Bohlander George ldquoHuman Resource Managementrdquo New Delhi
Cengage Learning
Note The latest editions of the books should be followed
42Bachelor of Business Administration Semester-III
BBA-305 FUNDAMENTALS OF MARKETING MANAGEMENT
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AMarketing Concepts Philosophies and Importance Scope of Marketing the selling conceptthe Marketing concept Components of a modern marketing information system MarketingIntelligenceAnalyzing the Microenvironment Needs and Trends The Demographic EnvironmentEconomic Social-Cultural and Natural Technological Political-Legal Environment
Section BThe Buying Decision Process The Five Stage Model Levels of Marketing SegmentationBases for segmenting consumer markets Market Targeting Bases for segmenting businessmarketsProduct Life Cycle Marketing Strategies - Introduction stage and the Pioneer advantageGrowth Maturity and Declining Stage
Section CProduct Characteristics and Classifications Product levels The Customer value hierarchyProduct Classification DifferentiationPackaging Labeling Branding Understanding Pricing Setting the Price
Section DMarketing Communications-Advertising - Evolution Definition Features Importance Advertising and Publicity
Functions of advertising Advertising media advertising copy Objections against advertisingSales Promotions Direct Marketing Personnel Selling Interactive Marketing and Word ofMouth marketing and Channels of distributions
43Bachelor of Business Administration Semester-III
Suggested Readings
1 Kotler Philip Keller Kevin Koshey Abraham and Jha Mithileshwar ldquoMarketing
Management South Asian Perspectiverdquo Pearson Education New Delhi
2 Ramaswamy VS and Namakumari S ldquoMarketing Management Global Perspective
Indian Contextrdquo MacMillan
3 Kurtz David L and Boone Louis E ldquoPrinciples of Marketing Thomson South-Westernrdquo
4 Enis B M ldquoMarketing Classics A Selection of Influential Articlesrdquo New York
McGraw- Hill
5 Saxena Rajan ldquoMarketing Managementrdquo Tata McGraw-Hill New Delhi
Note The latest editions of the books should be followed
44Bachelor of Business Administration Semester-III
BBA-306 INDIAN FINANCIAL SYSTEMTime 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AFinancial System - Functions organisationstructure and an overview of Indian Financial
System
Financial Markets - Functions organisation and types of financial markets SecuritiesContract (Regulations) Rules SEBI (Securities Exchange Board of India)
Section BAn Overview of Primary and Secondary Market Money Market Organisation amp RBI (Role and
functions)
Non Banking financial companies
Section CMutual Funds - Its Introduction and guidelines schemes and products
IRDA Act of Insurance Companies
Section DAn Introduction to FIIrsquos and FDIrsquos and is importance
Financial AssetsInstruments - An Overview of Capital Market instruments
Suggested Readings-
1 Khan MY ldquoIndian Financial Systemrdquo fifth edition by Tata McGraw Hill PublishingCoLtd
2 Vasant Desai ldquoThe Indian Financial System amp Developmentrdquo Himalaya PublishingHouse
3 DrKRavichandran ldquoMerchant Banking amp Financial Servicesrdquo Himalaya PublishingHouse
4 Bhole LM ldquoIndian Financial Institutions and Marketrdquo Tata McGraw Hill Publishing CoLtd
5 Avadhani VA ldquoCapital Market Managementrdquo Himalaya Publishing House6 SEBI Guidelines Nabhi Publication
Note The latest editions of the books should be followed
45Bachelor of Business Administration Semester-III
BBA 307 MANAGEMENT ACCOUNTING
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AOrigin Concept nature and Scope of Management Accounting Need and Importance ofManagement Accounting Tools amp techniques of Management Accounting LimitationsManagement Accountant duties functions Distinction between management accountingamp Financial Accounting
Section BFinancial statement Analysis- meaning types Comparative Statements Common Size Trendanalysis Introduction of EVATools of Financial Analysis ndash Ratio Analysis (Liquidity Activity Solvency and Profitabilityratios)
Section CFund flow and Cash flow analysisResponsibility Accounting - Meaning features steps types of responsibility centers transferprice meaning methods selection of transfer pricing method
Section DManagement Reporting ndash Importance Needs Types Requirements of good report preparationincluding prewriting and form of final draft Working Capital Management - Meaningimportance need advantages and disadvantages factors affecting working capitalrequirements principles of working capital management Financing of working capitalApproaches for determining working capital mix Trends in financing working capital by banks
Suggested Readings
1 Jain PK and Khan MY ldquoManagement Accountingrdquo Tata Mc Graw Hill Publishing Co LtdNew Delhi
2 Horngren Charles Gary Sundem Stratton William ldquo Introduction to ManagementAccountingrdquo Pearson Education Publishers
3 Jawaharlal ldquoAccounting for Managementrdquo Himalaya Publishing House New Delhi
Note The latest editions of the books should be followed
46Bachelor of Business Administration Semester-IV
BBAndash401 ENGLISH (COMPULSORY)
Time 3 Hours Max Marks 50
Important Note The textbook Making Connections (3rd edition) is significantly different fromits 2nd edition The third edition (by Kenneth J Pakenham Jo EcEntire Jessica Williams) is to befollowed for this course
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed-
1 Making Connections by Kenneth J Pakenham Jo McEntire Jessica Williams 3rd EditionCUP
2 Moments in Time An Anthology of Poems GNDU Amritsar3 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP
Syllabus is divided into four sections as mentioned below
Section AEnglish Grammar in Use (Fourth Edition) by Raymond Murphy CUP Revision of Units 26-3742-48 92- 97 113-120
Section BMoments in Time Poems at Sr No 7-12
Section CMaking Connections by Kenneth J Pakenham 3rd Edn CUP Unit-III (Aspects of Language)and Unit-IV (Sustaining Planet Earth)
Section DEssay type question based on the section ldquoBeyond the readingrdquo from the text MakingConnections
47Bachelor of Business Administration Semester-IV
PUNJABI (COMPULSORY)
BBA-402 gzikph (bkwh)
wK fszB xzN e[b nze L 50
nze-tzv ns gohfyne bJh jdkfJsK
1H gqFB g`so d uko Gkr jDr jo Gkr ftu d gqFB g[S ikDr2H ftfdnkoEh B e[`b gzi gqFB eoB jB jo Gkr ftu_ fJe gqFB bkwh
j gzitK gqFB fe th Gkr ftu_ ehsk ik edk j3H joe gqFB d d nze jB4H ggo N eoB tkbk ieo ukj sK gqFBK dh tzv n`r_ t`X s_ t`X uko
T[g-gqFBK ftu eo edk j
gkm-eqw ns gkm-g[seK
ਸਕਸ਼ਨ - ਏwoh ihtB rkEk (t-ihtBh) L vkH dhtkB fzxesoh bkb n_v zB nfwqso(ਨਾਇਕ ਿਬਬਸਵ ਜੀਵਨੀ ਦ ਤਰ ਤ ਪਰਖਵਾਰਤਕ ਸ਼ਲੀ)
ਸਕਸ਼ਨ - ਬੀਫ਼ਾਸਲ (BkNe) L ifszdo pokVBkBe fzx g[sewkbk nfwqso(ਿਵਸ਼ਾਸਾਰਨਾਟਕ ਕਲਾ)
ਸਕਸ਼ਨ - ਸੀ(T) by ouBk (wkie fGnkukoe fJfsjke ns ftfdne oekoK zpzXh)(n) n]pko ~ fJFfsjko (fB`ih dsoh)
ਸਕਸ਼ਨ - ਡੀftnkeoB(T) Fpd-iVK d fBw(n) r[ow[yh fbgh dhnK ftFsktK
48Bachelor of Business Administration Semester-IV
BCG-102 muFlI pMjwbIpMjwb dw ieiqhws qy s`iBAwcwr
(In Lieu of Punjabi Compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of thefour Sections (A-D) Questions may be subdivided into parts (not exceeding four)Candidates are required to attempt five questions selecting at least one question from eachSection The fifth question may be attempted from any Section
Section-Ais`K Drm dI sQwpnw gurU nwnk dyv jI dw jIvn qy aupdyS (1469-1539)gurU nwnk dyv jI dw jIvn r`b sbMDI ivcwr gurU dw mh`qv is`iKAwvW[ sMgq-pMgq gurg`dI dI sQwpnw ies dw smwj qy pRBwv[
Section-Bis`K pMQ dw ivkws gurU AMgd dyv jI (1539-1522) gurU AMgd dyv jI dwis`K Drm dy ivkws iv`c Xogdwn gurmuKI il`pI[
Section-CgurU Amrdws qoN gurU rwmdws jI q`k (1522-1581) gurU Amrdws jI dw is`KDrm dy ivkws iv`c Xogdwn goieMdvwl swihb dI sQwpnw mMjI pRQw Aqy smwijksuDwr gurU rwmdws jI dw Xogdwn rwmdwspurw dI sQwpnw msMd pRQw[
Section-DgurU Arjn dyv jI dy smyN is`K pMQ dw ivkws (1581-1606) gurU Arjn dyvjI dw Xogdwn hirmMdr swihb dw inrmwx Awid gRMQ swihb dw sMkln gurUArjn dyv jI dI Shwdq qy iesdw mh`qv[
Suggested Readings
1 Kirpal Singh (ed) History and Culture of the Punjab Patiala Part II1990 3rd Edition
2 Fauja Singh (ed) History of the Punjab VolIII Patiala 19873 GS Chabbra The Advanced of the Punjab Vol I4 JS Grewal The Sikhs of the punjab The New Cambridge History of
India Cambridge 19915 Khushwant Singh A History of Sikhs Vol I OUP New Delhi 1990
49Bachelor of Business Administration Semester-IV
Punjab History amp Culture (From 1605 to 1849 AD)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section A1 Politicization of Sikhism under Guru Hargobind2 Martydom of Guru Teg Bahadur
Section-B3 Creation of Khalsa4 Khalsa and its impact on the Punjab
Section-C5 Rise of Banda Bahadur and his achievements6 Rise of Misls
Section-D7 Ranjit Singhrsquos rise to power Civil Military and Land Revenue Administration8 Art and Architecture Fair Festivals and Folk Music in the Punjab during the medieval
periodSuggested Readings1 Chopra PN Puri BN amp Das MN( 1974) A Social Cultural amp Economic History of
India VolII Macmillan India Limited New Delhi2 Grewal JS (1994) The Sikhs of the Punjab Cambridge University Press New Delhi3 Singh Fauja (1972) A History of the Sikhs Vol III Patiala Punjabi University4 Singh Kushwant (2011) A History of the Sikhs- Vol I (1469-1839) New Delhi
Oxford University Press5 SinghKirpal (1990) History and Culture of the Punjab-Part II (Medieval Period)
Patiala Publication Bureau Punjabi University
50Bachelor of Business Administration Semester-IV
BBA-403 FINANCIAL MANAGEMENT
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AFinance amp Financial Management Meaning and nature Financial goal-profit vs wealthmaximization Finance functions-investment Financing Liquidity and dividend decisionsTheories of capitalizationCapital Structure Theories Conceptual framework Determinants Net income approach Netoperating income approach Intermediary approach and MMapproach
Section BCost of Capital Meaning and significance of cost of capital Calculation of cost of debtPreference capital Equity capital and retained earnings Combined cost of capitalSources of finance Long term and short term
Section CCapital Budgeting Nature of investment decisions Investment evaluation criteriaon-discounted cash flow criteria Discounted cash flow criteria Risk analysis in capitalbudgeting Dividend Policies Issues in dividend decisions Forms of dividends Theories of relevance andirrelevance of dividends
Section DOperating and Financial Leverage Measurement of leverages Financial and operatingleverage combined leverageManagement of Working Capital Meaning Significance and types of working capitalApproaches of working capital
51Bachelor of Business Administration Semester-IV
Suggested Readings
1 Berk Jonathan and DeMarzo Peter ldquoFinancial Managementrdquo Person Education Dorling
Kindersley (India) Pvt Ltd
2 Bhattacharya Hrishlkas ldquoWorking Capital Management Strategies and Techniquesrdquo
Prentice Hall New Delhi
3 Brealey Richard A and Stewart C Myers ldquoCorporate Financerdquo McGraw Hill Int Ed
New York
4 Chandra Prasanna ldquoFinancial Managementrdquo Tata McGraw Hill Delhi
5 Hampton John ldquoFinancial Decision Makingrdquo Prentice Hall Delhi
6 Pandey I M ldquoFinancial Managementrdquo Vikas Publishing House Delhi
7 Van Horne JG and JM Wachowicz Jr ldquoFundamentals of Financial Managementrdquo
Prentice-Hall Delhi
8 Van Horne James G ldquoFinancial Management and Policyrdquo Prentice Hall Delhi
9 Khan MY Jain PK ldquoFinancial Managementrdquo Tata McGraw Hill New Delhi
Note The latest editions of the books should be followed
52Bachelor of Business Administration Semester-IV
BBA-404 PRODUCTION AND OPERATIONS MANAGEMENT
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction - Concept of Production amp Operations management Market Analysis
Competitive Priorities and capabilities New Product Design and development Plant location
and Plant layoutScheduling for Manufacturing Systems Production Scheduling Techniques ndash
Sequencing
Economic Batch Quantity with Joint Production Runs Gantt Charts Network Analysis
Section BProductivity Concept and Importance Factors Affecting Productivity Methods to improve
productivity Value Analysis
Work study Methods Analysis ndash Various Charts Principles of Motion Economy Work
Measurement
Section CInventory Management Concept and Classification of Inventory Relevant Costs for
Inventory Decisions- Inventory Control Models Reorder level Lead Time and Safety Stock
Section DSupply Chain Management Concept amp Components of Supply Chain Activities in Supply
Chain Management Logistics Management
Quality Issues Concept of Quality and Total Quality Management Statistical Quality Control
Just in Time Manufacturing Systems
53Bachelor of Business Administration Semester-IV
Suggested Readings
1 B Mahadevan ldquoOperations Management Theory amp Practicerdquo Pearson Education
2 Kanishka Bedi ldquoProduction amp Operations Managementrdquo Oxford Higher Education
3 LJ Krajewski amp LP Ritzman ldquoOperations Management Processes amp Value Chainsrdquo
Pearson Education
4 BS Goel ldquoProduction Operation Managementrdquo
5 Richard B Chase F Robert Jacobs Nicholas J Aquilano and Nitin K Agarwal ldquoOperations
Management ndash For Competitive Advantagerdquo The McGraw Hill Companies
Note The latest editions of the books should be followed
54Bachelor of Business Administration Semester-IV
BBA-405 BUSINESS ENVIRONMENT
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction The Concept Nature and Significance of business environment Influence ofenvironmental factors like economic political legal social technological and Internationalupon business The relationship of various environmental forces on businessThe need for environmental analysis and diagnosisDescription of environmental analysis Techniques for environmental analysis the role ofbusiness manager in analysis and diagnosis of environment
Section BThe process of environmental scanning and its importanceEnvironmental Threats and Opportunity Profile (ETOP) and SWOT analysis of some importantindustriesAspects of Economic Reforms Liberalisation Privatisation Globalisation and its Implicationsfor India
Section CEconomic Planning in India objectives Strategies and Evaluation of Xth plan and Strategy andpriorities of XIth planAnalysis of Current Annual BudgetThe Social responsibility of business social audit businessethics amp corporate governance
Section DDeficit Financing and its implications for the Indian Economy Disinvestment of PublicEnterprises Rationale Objectives and ImplicationsFiscal and Monetary Policy Changes in India Salient Features of FEMA
55Bachelor of Business Administration Semester-IV
Suggested Readings
1 Francis Cherunilam ldquoBusiness Environmentrdquo Himalaya Publishing House New Delhi
2 K Aswathappa ldquoLegal Environment of Businessrdquo Himalaya Publishing House
New Delhi
3 M Adhikary ldquoEconomic Environment for Businessrdquo Sultan Chand amp Sons New Delhi
4 Ruddar Dutt and KPM Sundharam ldquoIndian Economyrdquo S Chand and Company Ltd
New Delhi
5 PK Ghosh and GK Kapoor ldquoBusiness Policy and Environmentrdquo Sultan Chand and
Sons Delhi
6 Paul Justin ldquoBusiness Environment ndash Text and Casesrdquo Tata McGraw Hills Pvt Ltd
New Delhi
7 Govt of India Five Years Plan Documents
8 Govt of India Various Issues of Annual Economic Survey of India
Note The latest editions of the books should be followed
56Bachelor of Business Administration Semester-IV
BBA-406 OPERATIONS RESEARCH
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AOperations Research Meaning significance and scope Introduction to linear programmingformation of Linear Programming Problem Graphical method Simplex Method Two PhaseSimplex Method Duality in Linear Programming
Section BDefinition of Dual Problem general rules of converting primal into its dual TransportationProblem Assignment Problem
Section CGames Theory Two persons zero sum games pure strategies mixed strategies DominanceInventory-Types Nature and classification Economic lot size models quantity discounts
Section DCPMPERT-Basic concepts of Network Models Preparation of the Network diagram projectduration and critical path probability of Project completion
Suggested Readings1 VK Kapoor ldquoOperation Researchrdquo2 ND Vohra ldquoQuantitative Techniques in Managementrdquo3 Narinder K Sethi ldquoOperation Managementrdquo4 GordonPressman ldquoQuantitative Decision Making for Businessrdquo5 CR Kothari ldquoQuantitative Methodsrdquo6 Barry Shore ldquoQuantitative Method for Researchrdquo
Note The latest editions of the books should be followed
57Bachelor of Business Administration Semester-IV
BBA- 407 FUNDAMENTALS OF INSURANCE
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AInsurance- Concept of Insurance Need Purpose Principles of Insurance-Principle ofIndemnity Principle of Insurable Interest Principle of Subrogation Principle of Utmost GoodFaith Principle of Proximate Cause Principle of Contribution
Reforms In Indian Insurance Sector-meaning need and its Implications
Section BLegal Framework- Insurance Act 1938 LIC Act 1956 GIC Act 1972 and IRDA 1999
An overview of Insurance Industry- Types of Insurance ndashLife Insurance Marine InsuranceMotor Vehicle Insurance Health Insurance Liability Insurance
Section CUnderwriting-Meaning Purpose and Process of Underwriting
Reinsurance-Meaning Features of reinsurance difference between reinsurance and doubleinsurance Essentials of Reinsurance Programs as per IRDA
Section DDistribution Channels in Insurance- Role and Code of Conduct by IRDA for Agents DirectMarketing Bancassurance and Brokers
Insurance Specialists- Underwriters Surveyors and Loss Assessors Actuaries Third PartyAdministrators
Suggested Readings
1 Sethi Jyotsana and Bhatia Nishwan ldquoElements of Banking and Insurancerdquo2 Emmett JVaughan and Therese Vaughan ldquoFundamentals of Risk and Insurancerdquo3 Agarwal OP ldquoBanking and Insurancerdquo4 PeriasamyP VeeraselvamM ldquoRisk and Insurance Managementrdquo Tata Mc Graw Hill5 wwwirdaorg
Note The latest editions of the books should be followed
58Bachelor of Business Administration Semester-IV
BBA-408 SEMINAR Max Marks 50
59Bachelor of Business Administration Semester-IV
ESL 221 Environmental Studies (Compulsory Paper)
Time 3 Hrs Max Marks 100
Teaching Methodologies
Teaching MethodologiesThe Core Module Syllabus for Environmental Studies includes class room teaching and fieldwork The syllabus is divided into 8 Units [Unit-1 to Unit-VII] covering 45 lectures + 5 hours forfield work [Unit-VIII] The first 7 Units will cover 45 lectures which are class room based toenhance knowledge skills and attitude to environment Unit-VIII comprises of 5 hours field workto be submitted by each candidate to the Teacher in-charge for evaluation latest by 15 December2018Exam Pattern End Semester Examination- 75 marks
Project ReportField Study- 25 marks [based on submitted report]Total Marks- 100
The structure of the question paper being
Part-A Short answer pattern with inbuilt choice ndash 25 marksAttempt any five questions out of seven distributed equally from Unit-1 to Unit-VIIEach question carries 5 marks Answer to each question should not exceed 2 pages
Part-B Essay type with inbuilt choice ndash 50 marksAttempt any five questions out of eight distributed equally from Unit-1 to Unit-VII Eachquestion carries 10 marks Answer to each question should not exceed 5 pagesProject Report Internal Assessment
Part-C Field work ndash 25 marks [Field work equal to 5 lecture hours]The candidate will submit a hand written field work report showing photographs sketchesobservations perspective of any topic related to Environment or Ecosystem The exhaustive listfor project reportarea of study are given just for reference
1 Visit to a local area to document environmental assets River Forest Grassland Hill Mountain Water body Pond Lake Solid Waste Disposal Water Treatment Plant Wastewater Treatment Facility etc
2 Visit to a local polluted site ndash Urban Rural Industrial Agricultural3 Study of common plants insects birds4 Study of tree in your areas with their botanical names and soil types5 Study of birds and their nesting habits6 Study of local pond in terms of wastewater inflow and water quality7 Study of industrial units in your area Name of industry type of industry Size (Large
Medium or small scale)8 Study of common disease in the village and basic data from community health centre9 Adopt any five young plants and photograph its growth10 Analyze the Total dissolved solids of ground water samples in your area11 Study of Particulate Matter (PM25 or PM10) data from Sameer website Download from
Play store12 Perspective on any field on Environmental Studies with secondary data taken from Central
Pollution Control Board State Pollution Control Board State Science amp TechnologyCouncil etc
Unit-IThe multidisciplinary nature of environmental studiesDefinition scope and importance Need for public awareness
(2 lectures)
60Bachelor of Business Administration Semester-IV
Unit-IINatural Resources Renewable and non-renewable resourcesNatural resources and associated problems(a) Forest resources Use and over-exploitation deforestation case studies Timber extraction
mining dams and their effects on forests and tribal people(b) Water resources Use and over-utilization of surface and ground water floods drought
conflicts over water dams-benefits and problems(c) Mineral resources Use and exploitation environmental effects of extracting and using
mineral resources case studies(d) Food resources World food problems changes caused by agriculture and overgrazing
effects of modern agriculture fertilizer-pesticide problems water logging salinity casestudies
(e) Energy resources Growing energy needs renewable and non-renewable energy sources useof alternate energy sources case studies
(f) Land resources Land as a resource land degradation man induced landslides soil erosionand desertification
Role of an individual in conservation of natural resources Equitable use of resources for sustainable lifestyles
(8 Lectures)
Unit-IIIEcosystems
Concept of an ecosystem Structure and function of an ecosystem Producers consumers and decomposers Energy flow in the ecosystem Ecological succession Food chains food webs and ecological pyramids Introduction types characteristic features structure and function of the following
ecosystem Forest ecosystem Grassland ecosystem Desert ecosystem Aquaticecosystems (ponds streams lakes rivers ocean estuaries)
(6 Lectures)Unit-IV
Biodiversity and its conservation Introduction ndash Definition genetic species and ecosystem diversity Biogeographical classification of India Value of biodiversity consumptive use productive use social ethical aesthetic and
option values Biodiversity at global national and local levels India as a mega-diversity nation Hot-spots of biodiversity Threats to biodiversity habitat loss poaching of wildlife man wildlife conflicts Endangered and endemic species of India Conservation of biodiversity In-situ and Ex-situ conservation of biodiversity
(8 Lectures)Unit-V
Environmental PollutionDefinition
Causes effects and control measures of Air pollution Water pollution Soil pollutionMarine pollution Noise pollution Thermal pollution Nuclear pollution
Solid waste management Causes effects and control measures of urban and industrialwastes
Role of an individual in prevention of pollution Pollution case studies Disaster management floods earthquake cyclone and landslides
(8 Lectures)
61Bachelor of Business Administration Semester-IV
Unit-VISocial Issues and the Environment
From unsustainable to sustainable development Urban problems and related to energy Water conservation rain water harvesting watershed management Resettlement and rehabilitation of people its problems and concerns Case studies Environmental ethics Issues and possible solutions Climate change global warming acid rain ozone layer depletion nuclear accidents and
holocaust Case studies Wasteland reclamation Consumerism and waste products Environmental Protection Act 1986 Air (Prevention and Control of Pollution) Act 1981 Water (Prevention and control of Pollution) Act 1974 Wildlife Protection Act Forest Conservation Act Issues involved in enforcement of environmental legislation Public awareness
(7 Lectures)Unit-VII
Human Population and the Environment Population growth variation among nations Population explosion ndash Family Welfare Programmes Environment and human health Human Rights Value Education HIV AIDS Women and Child Welfare Role of Information Technology in Environment and Human Health Case Studies
(6 Lectures)Unit-VIII
Field Work Visit to a local area to document environmental assets
riverforestgrasslandhillmountain Visit to a local polluted site ndash Urban Rural Industrial Agricultural Study of common plants insects birds Study of simple ecosystems-pond river hill slopes etc
(Field work equal to 5 lecture hours)References1 Bharucha E 2005 Textbook of Environmental Studies Universities Press Hyderabad2 Down to Earth Centre for Science and Environment New Delhi3 Heywood VH amp Waston RT 1995 Global Biodiversity Assessment Cambridge House
Delhi4 Joseph K amp Nagendran R 2004 Essentials of Environmental Studies Pearson Education
(Singapore) Pte Ltd Delhi5 Kaushik A amp Kaushik CP 2004 Perspective in Environmental Studies New Age
International (P) Ltd New Delhi6 Rajagopalan R 2011 Environmental Studies from Crisis to Cure Oxford University Press
New Delhi7 Sharma J P Sharma NK amp Yadav NS 2005 Comprehensive Environmental Studies
Laxmi Publications New Delhi8 Sharma P D 2009 Ecology and Environment Rastogi Publications Meerut9 State of Indiarsquos Environment 2018 by Centre for Sciences and Environment New Delhi10 Subramanian V 2002 A Text Book in Environmental Sciences Narosa Publishing House
New Delhi
62Bachelor of Business Administration (Semester ndash V)
BBAndash501 ENGLISH COMPULSORY
Time 3 Hours Max Marks 50
Texts Prescribed1 All My Sons by Arthur Miller2 Poems of Nature and Culture Guru Nanak Dev University Amritsar
Course Contents1 The study of the whole text of the play All My Sons2 The study of the following poems from the prescribed book
Poems of Nature and Culture
William Wordsworth ldquoThe World is Too Much with UsrdquoGordon Lord Byron ldquoShe Walks in BeautyrdquoPB Shelly ldquoOzymandiasrdquoAlfred Lord Tennyson ldquoIn MemoriamrdquoRobert Browning ldquoMeeting at NightrdquoMathew Arnold ldquoDover BeachrdquoWB Yeats ldquoWordsrdquoWilfred Owen ldquoStrange MeetingrdquoRobert Graves ldquoThe PortraitrdquoWH Auden ldquoThe Unknown CitizenrdquoDylan Thomas ldquoDo not Go Gentle into That Good NightrdquoTed Hughes ldquoThe Thought-FoxrdquoSylvia Plath ldquoMirrorrdquoSeamus Heaney ldquoHoneymoon FlightrdquoRabindranath Tagore ldquoFalse ReligionrdquoNissim Ezekiel ldquoNight of Scorpionrdquo
3 Formal letter and application writing Resume Writing Business Writing and Report writing
Instructions for the Paper Setter and Distribution of Marks
The question paper will consist of three sections and the distribution of marks will be asunderSection A 10 MarksSection B 24 MarksSection C 16 Marks
63Bachelor of Business Administration (Semester ndash V)
SECTIONndashA
I Six questions (three questions from the play All My Sons and three questions from Poems ofNature and Culture) requiring very short answers based on the reading of All My Sons andthe prescribed poems shall be set The examinees will be expected to answer any FIVE
(2x5=10 Marks)
SECTIONndashB
II THREE questions requiring brief descriptive answers based on character tone plot andtheme(s) in the play All My Sons will be set and examinees will be expected to attempt anyTWO
(6x2= 12 Marks)
III THREE questions on the central idea theme tone or style etc of the prescribed poemsfrom the textbook Poems of Nature and Culture will be set for the students to attempt anyTWO of these questions
(6x2= 12 Marks)
SECTIONndashC
IV ONE question requiring students to explain a stanza with reference to context will be setThe stanza for explanation will be taken from the poems prescribed in the syllabusONE essay-type question from the play All My Sons will be set
The students will be required to answer any of these two questions(1x8=8 Marks)
V TWO questions with internal choice will be set on (a) formal letterapplication writing(5 Marks) and (b) Resume WritingBusiness Writing and Report Writing (3 Marks)
(5+3=8 Marks)
64Bachelor of Business Administration (Semester ndash V)
PUNJABI (COMPULSORY)BBA-502 gzikph (bkiawh)
wK L 3 xzN e[b nze L 50gkm-eqw ns gkm-g[seK
1H uDthnK gzikph ejkDhnK(zgkH vkH ofwzdo eo gpbheFB fpTo r[o BkBe dt BhtofNh nfwqso 2018)bye ejkDh ejkDh-zrqfjnihs eo fBT hno ws nbh pkp dhr[opuB G[`bo EetK Ugok wodwBwjB pktk Jebt Bo pbhfizdo oh i]w[yihs jko ejkDhnK dk pkg w_ fJzi[nkJ eodh jKifszdo jK okj es JhFto dk iBwgqw gqekF noiB SV rvhoBk e[M nDfejk thuzdB Brh joy r joy riftzdo fzx yj yks yj yksr[odt fzx o[gkDk FhFk FhFk ns jo ejkDhnK
ftak ts$ko$gkso fusoD2H Bktb L Jj[ jwkok ihtDk (dbhg eo fNtkDk)
3H brgr 200 FpdK ftu goQk ouBk
4H ob nzroh goQ dk gzikph ftu nB[tkd
5H ftnkeoD L(T) gzikph X[Bh ftT[_s(n) tkekswe i[rsK L wb s nfXeko(J) ekoe s ekoeh zpzX
nze-tzv ns gohfyne bJh jdkfJsK
1H ftFk-ts bye dk ihtB s ouBk$ko$gkso fusoB (d ftuI fJe) 10 nze2H ko$ftFk-ts$gkso fusoB (d ftu_ fJe) 10 nze3H goQk L fszBK ftu_ fe fJe ftF T[s 05 nze4H ob nzroh goQ dk gzikph ftu nB[tkd 05 nze5H Bzpo 5 T[s fBoXkfos ftnkeoD ftu_ toDBkswe gqFB 10 nze6H T[goes bVh Bzpo 1 ns 2 dhnK g[seK ftu_ zyg T[`soK tkb
5 gqFB g[`S ikDr joe dk T[`so 50 FpdK s_ t`X Bk jt 5x2=10 nze
65Bachelor of Business Administration (Semester ndash V)
BBA-502 muF`lI pMjwbI(pMjwb dw ieiqhws qy s`iBAwcwr)(In Lieu of Punjabi Compulsory)
Time 3 Hrs Marks 50
AMkW dI vMf-
Bwg a- ies Bwg iv`c 15 pRSn pu`Cy jwxgy[ ividAwrQI vloN iksy 10 dy au~qr 30-40 SbdW
iv`c id`qy jwx[ hryk pRSn dy 2 AMk hoxgy[
Bwg A- ies Bwg iv`c 6 pRSn pu`Cy jwxgy[ ividAwrQI vloN iksy 3 pRSnW dy au~qr 400-500
SbdW iv`c id`qy jwx[ hryk pRSn dy 10 AMk hn[
1 is`K pMQ iv`c pirvrqn- gurUu hrgoibMd swihb qoN gurUu qyg bhwdr swihb q`k
(1606-1675) mIrI-pIrI ies dIAW ivSySqwvW qy pRBwv gurUu qyg bhwdr jI dw jIvn Aqy
Xogdwn gurUU qyg bhwdr swihb dI Shwdq[
2 gurUu goibMd isMG qy Kwlsw pMQ dw inrmwx- gurUu goibMd isMG jI (1675-1708) AwrMiBk
jIvn Kwlsw pMQ dI swjnw (1699) gurUU goibMd isMG jI dI SKSIAq[
3 pMjwb dw smwijk qy s`iBAwcwrk jIvn- myly Aqy iqauhwr lok gIq lok nwc pMjwb dy
pRis`D lok ik`sy pUrn Bgq hIr rWJw sohxI mhIvwl
66Bachelor of Business Administration (Semester ndash V)
sbMiDq pusqkW-
1 lsquopMjwb dw lok ivrswrsquo krnYl ismG iQMd pblIkySn ibauro pMjwbI XUnIvristI pitAwlw[
2 lsquopMjwb dw ivrswrsquo ipRQIpwl isMG kpUr inau bu`k kMpnI jlMDr[
3 lsquopMjwbrsquo (ieiqhws klw swihq qy s`iBAwcwr Awid) mu`K sMpwdk mihMdr isMG rMDwvw BwSw
ivBwg pMjwb pitAwlw[
4 lsquoiSromxI is`K ieiqhwsrsquo 1469-1708 fw suKidAwl isMG sMgm pblIkySn smwxw[
5 lsquosMKyp jIvn ds gurUu swihbwnrsquo igAwnI jgqwr isMG rwey morwvwlI Awjwd bu`k fIpU hwl
bjwr AMimRqsr[
6 lsquois`K ieiqhwsrsquo (1469-1765) ipMRsIpl qyjw isMG fw gMfw isMG pblIkySn ibauro pMjwbI
XUnivristI pitAwlw[
7 lsquois`K ieiqhwsrsquo Bwg pihlw KuSvMq isMG Anuvwdk fw gurdrSn isMG AOlK lwhor bu`k Swp
luiDAwxw[
8 lsquopMjwb dw ivrswrsquo (pMjwb dy siBAwcwr dw ivkws) ipRQIpwl isMG kpUr inaU buk kMpnI
jlMDr[
9 lsquois`K ihstrIrsquo 1469-1988 KuSvMq isMG nvXu`g pbilSrj nvIN id`lI[
10 lsquoswfw ieiqhwsBwg pihlwrsquo (1469-1708) pMjwb dw ieiqhws siqbIr isMG inau bu`k kMpnI
jlMDr[
11 lsquopMjwb dw ieiqhwsrsquo (1469-1799) iSv gjrwnI mdn pbilSrj pitAwlw[
67Bachelor of Business Administration (Semester ndash V)
BBA- 503 COMPANY LAW
Time 3 Hour Max Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students will attempt 10questions Each question will carry one mark the total weightage being 10 marks
Section B It will consist of essay typenumerical questions up to five pages in length Fourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I of the syllabus Thecandidates will be required to attempt any two questions Each question will carry 10 marks Thetotal weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question up tofive pages in length Four questions numbering 678 and 9 will be set by the examiner from part-II of the syllabus The candidates will be required to attempt any two questions Each questionwill carry 10 marks The total weightage of the section shall be 20 marks
Part ndash I
Company ndash Meaning Latest Amendments Features Types Formation Promotion andRegistration Preliminary contracts Limited Liability Partnership One Person CompanyMemorandum of Association Meaning Importance Contents Alteration Doctrine of UltraViresArticle of Association Meaning Contents Alteration Differences between Memorandum ofAssociation and Articles of Association Constructive notice of Memorandum and ArticleDoctrine of Indoor ManagementProspectus Definition Dating and Registration of Prospectus Kind of Prospectus ShelfProspectus Deemed Prospectus Abridged Prospectus Red herring Prospectus Liability forMisstatement in prospectusShare Capital Kinds Classes of Capital Alteration of Capital Further issue of Capital VotingRights Transfer and transmission of shares
Part ndash II
Board of Directors Directors Powers duties appointment removal legal position BorrowingPowers Managerial Remuneration Women DirectorsCompany Meetings-Rules of Meetings Annual general meeting extraordinary generalmeeting Meeting of BOD Quorum for different meetings Kinds ofresolutions dividend Procedure for Conducting Meetings (including Board meetings)
Winding Up- Modes of Winding up Commencement and Procedure of Winding up andConsequences of Winding up order
Suggested Readings
1 Avtar Singh ldquoCompany Lawrdquo2 N D Kapoor ldquoCompany Law amp Secretarial Practicerdquo
Note I The latest editions of the books should be followedNote II The teacher will use simulation method and will hold at least one statutorymeeting one Annual General Meeting one Extraordinary Meeting and one Board Meeting
68Bachelor of Business Administration (Semester ndash V)
BBA-504 ENTERPRENEURSHIP AND SMALL BUSINESS
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question up tofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part-IConcept of Enterpreneurship The Enterpreneur Definition nature and characteristics ofenterpreneurhsip Emergence of enterpreneurial class including women enterpreneurs Theoriesof enterpreneurship Socio-economic environment and the enterpreneur The concept of jointstoke company public company private company government company partnership companyHindu undivided familyCharacteristics of Enterpreneur Leadership risk taking decision making and business planningInnovation and enterpreneurship enterpreneurial behaviur and motivationEnterpreneurial Development Programmes-Their relevance and achievements Role ofgovernment in organising such programmes Critical Evaluation
Part-IISmall Business as a Seed Bed of Enterpreneurship Concept of business venture Thestart-up process Concept Plan Implementation Intial Strategic PlanningProduct and Marketing Scope Legal and tax consideration risk analysis and financialconsiderations ProfitPlanning in Small Enterprise Growth Strategies and diversification Finance Management incurrent operations and expansion of capitalRole of Small Business in the national economy National Policies for small businessdevelopment Government and Non-Governmental assistanceContribution of Commercial Banks in Promoting and servicing small business Small businessand modern technology
69Bachelor of Business Administration (Semester ndash V)
Suggested Readings
1 Hall B Pricke and Royce L Brahamson ldquoSmall Business Managementrdquo
2 Kenneth R Van Voorthis ldquoEnterpreneurship and Small Business Managementrdquo
3 Hans Schollhammer and Arthur H Kuriloff ldquoEnterpreneurship and Small Business
Managementrdquo
4 Joseph R Mancuso ldquoHow to Start Finance and Manage Your Own Small Businessrdquo
5 Sharma RA ldquoEnterpreneurial Change in Indian Industriesrdquo
6 Dhar PN and Lydall HFldquoThe Role of Small Enterprises in Indian Economic
Developmentrdquo
Note The latest editions of the books should be followed
70Bachelor of Business Administration (Semester ndash V)
BBA- 505 COST ACCOUNTING
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sectionsSection A It will have question No1 consisting of 12 very short answer questions from the
entire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Unit IIntroduction- Concept of cost costing cost Accounting amp Cost Accountancy Limitations ofFinancial Accounting Origin and Objectives of cost Accounting Advantages and limitations ofCost Accounting Difference between Financial and Cost Accounting Cost Unit amp Cost CentreElements of cost Material Labour and other Expenses Classification of cost Types of Costs andPreparation of Cost SheetMethods of CostingContract CostingProcess Costing - Meaning Features Normal and Abnormal Loss Gains
Unit IIMarginal Costing ndash Meaning and various concepts - Fixed Cost Variable Cost ContributionPV Ratio Break Event Point Margin of SafetyStandard Costing- Definition and Meaning of Various Concepts Advantages and Limitations ofStandard CostingVariance Analysis ndash Material and Labour Variances onlyBudget and Budgetary Control- Definition Meaning and objectives of Budgetary controlAdvantages and disadvantages of Budgetary Control Types of Budget
Suggested Readings1 Vasistha and Saxena ldquoAdvanced Cost Accountingrdquo2 Jain SP and Narang ldquoAdvanced Cost Accountingrdquo3 Maheshwari SN ldquoCost Accountingrdquo4 Arora MN ldquo Cost Accounting Principles amp Practicesrdquo Vikas Publishing House
New Delhi5 Dev Prabhu ldquoCost Accountingrdquo Himalaya Publication New Delhi6 Horngreen Charles T Datar and Rajan Madav V ldquoCost Accountingrdquo Dorling
Kindersley (India) Pvt Ltd Pearson Publishers LtdNote The latest editions of the books should be followed
71Bachelor of Business Administration (Semester ndash V)
BBA-511 GROUP A- CONSUMER BEHAVIOUR
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndashIIntroduction to Consumer Behavior (CB) - Importance Scope Need for studying CB ConsumerResearch Consumer Motivation Needs amp Goals Positive amp Negative motivation Types ampSystems of Needs Hierarchy amp Trio of NeedsPersonality Nature Theories Freudian Neo Freudian amp Trait Self-ConceptPerception Sensation Absolute Threshold and Differential ThresholdLearning Classical learning Instrumental learning and Cognitive learning theoriesAttitude Tricomponent Attitude Model Sources of Influence Attitude Measurement
Part - IIReference Groups Concepts and AppealsSocial Class amp its measurementCulture amp Sub Culture Definition amp InfluenceIntroduction to Opinion leadership amp Consumer InnovationConsumer Decision Making
Suggested Readings1 Schiffman I G and Kanuk L L ldquoConsumer Behaviourrdquo Pearson Education
New Delhi2 Blackwell Roger D Miniard Paul W and Engel James F ldquoConsumer Behaviourrdquo
Cengage Publishing3 Solomon Michael R ldquoConsumer Behaviourrdquo Pearson Education New Delhi4 Assael Henry ldquoConsumer Behaviour and Marketing Actionrdquo Cengage Publishing5 Loudon David L and Della Bitta Albert J ldquoConsumer Behaviorrdquo Tata McGraw-Hill
Note The latest editions of the books should be followed
72Bachelor of Business Administration (Semester ndash V)
BBA- 512 GROUP A- ADVERTISING amp SALES MANAGEMENT
Time 3 Hours M Marks 50Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IDefinition Nature and Evolution of Advertising its functions and role and types of AdvertisingSocial Economic and Legal Aspects of AdvertisingAdvertising and Marketing Mix Advertisingand Communication Process Advertising Budget Objectives Preparation and Methods ofAdvertising BudgetAdvertising Agency Function Selection and CompensationAdvertising Media Different Types of Media Function Merits and Demerits of MediaSelection of Media and its VehiclesCopy Writing Different Elements of a Copy and Layout
Part ndashIIIntroduction to Sales Management Nature role and importance Functions of Sales ManagerSales Organization Formal Informal Horizontal Vertical Centralized DecentralizedGeographic Customer Product Combination OrganizationsPlanning and recruitment of sales force - Job analysis specification Job description Sources ofRecruitment Selection of Sales PersonSales Training - Objective Designing Training ProgrammeSales Force Motivation Nature Importance Factors Influencing the Motivation of sales forceCompensations Types Compensations PlanEvaluation of Sales Forces Performance Qualitative and Quantitative Basis to Evaluate SalesForce Control and Budget
73Bachelor of Business Administration (Semester ndash V)
Suggested Readings
1 Belch George E and Belch Michael A ldquoAdvertising and Promotionrdquo Tata McGraw Hill
2 Guinn Allen Chris T Semenik Richard J ldquoAdvertising amp Integrated Brand Promotionrdquo
Thomson ndash South Western
3 Batra Rajeev Mayers John G and Aaker David A ldquoAdvertising Managementrdquo
Pearson Education New Delhi
4 Spiro Stanton and Rich ldquoManagement of a Salesforcerdquo Tata McGraw Hill
5 Richard R Still Cundiff W Edward Govoni A P Norman ldquoSales Management Decision
Strategy and Casesrdquo Pearson Education
6 Kotler Philip Keller Kevin Koshey Abraham and Jha Mithileshwar
ldquoMarketing Managementrdquo South Asian Perspective Pearson Education New Delhi
7 Aaker David A and Myera John G ldquoAdvertising Managementrdquo Prentice Hall of India
New Delhi
Note The latest editions of the books should be followed
74Bachelor of Business Administration (Semester ndash V)
BBA-521 GROUP B- INDUSTRIAL RELATIONS amp LABOUR LEGISLATIONS
Time 3 Hour M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 6 78 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IConcept of Industrial Relations Factors affecting industrial relations Importance of IndustrialRelations Collective Bargaining and Labour Management Co-Operation in India includingWorks CommitteeDiscipline and Grievance Management Negotiation and Collective Settlements WorkersParticipation in Industry Productive Bargaining and Gain Sharing Employee Empowerment andQuality Management Industrial Relations and Technological Change
Part ndash IIEmergence and Objectives of Labour Laws and their Socio-economic Environment IndustrialRelations Laws-Laws Relating to Industrial Disputes Trade Unions and Standing OrderSocial SecurityWorkmens Compensation Act Employees State Insurance Act
Wages and Bonus Laws-The Law of Minimum Wages Payment of Wages Payment of BonusLaws relating to working conditions The Law Relating to Factories
Suggested Readings1 Sinha PRN Sinha Indu Bala and Shekhar Seema Priyadarshani ldquoIndustrial Relations
Trade Unions and Labour Legislationrdquo Pearson Education New Delhi2 Sarma AM ldquoIndustrial Relations and Labour Lawsrdquo Himalaya Publishing House
Mumbai
Note The latest editions of the books should be followed
75Bachelor of Business Administration (Semester ndash V)
BBA- 522 GROUP B -ORGANISATION CHANGE AND DEVELOPMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay type numerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IOrganisation Change - Introduction importance forces of change and types of changeModels of change - systems model of change Lewinrsquos Force Field Analysis Modelthe Continuous change Process Model Change and Transition ManagementChange amp its impact - effects of change on people operational effects psychological effectssocial effects peoplersquos reaction to change- Acceptance of change indifference organizedresistance frustration amp aggression Reasons for resistance and Methods of minimizingresistance
Part ndash IIOrganisation Development - Meaning features objectives History of OD in India and abroadorganizational problems and process of organizational developmentOD interventions - concept characteristics classification of intervention OD interventions astool to improve effectiveness of organization Process of OD interventions Team building
Suggested Readings
1 Bhatia SK ldquoManagement of Change amp Organisation Development- InnovativeApproachesrdquo Deep amp Deep Publications New Delhi
2 Bhattacharya Dipak Kumar ldquoOrganization Change amp Developmentrdquo Oxford UniversityPress
3 Singh Kavita ldquoOrganisation Change amp Development Excel Books
Note The latest editions of the books should be followed
76Bachelor of Business Administration (Semester ndash V)
BBA-531 GROUP C - MANAGEMENT OF BANKING OPERATIONS
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash I
Management of banks Regulatory role of RBI Monetary Policy-meaning and itsimplicationsLaws in banking-RBI Act 1934 Negotiable Act 1881 The Banking Regulation Act1949Types of Bank Accounts- Fixed or time deposit account Savings bank deposit account Currentdeposit account Recurring deposit accountLending- Features of bank credit types of lending terms and conditions of lending differenttypes of loans and their features
Part ndash IIRisk management in banks- types of risks Capital Adequacy- the Basel Accord implications forbank CRAR and Prudential Norms for asset classification income recognition and provisioningAnti- money laundering and KYC normsIntroduction to Asset Liability Management Customer Relationship ManagementCorporate Governance in Commercial BanksInnovations in Banking with special reference to Fee Based Services
Suggested Readings
1 Padmalatha Suresh and Justin Paul ldquoManagement of Banking and FinancialServicesrdquoPearson Education New Delhi
2 Sharma RK Gupta Shashi K Jagwant Singh ldquoBanking and Insurancerdquo3 Agarwal OP ldquoBanking and Insurancerdquo4 Sethi Jyotsana and Bhatia Nishwan ldquoElements of Banking and Insurancerdquo
Note The latest editions of the books should be followed
77Bachelor of Business Administration (Semester ndash V)
BBA-532 GROUP C -INSURANCE amp RISK MANAGEMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 6 7 8 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IDefinition nature Role and Importance of Insurance Salient Feature of IRDA Act 1999Rationale for opening up of the Insurance Sector to the private sector Nature of Life InsuranceContractAnnuities Surrender Value Calculation of Premium and measurement of risk Progress of LifeInsurance Business in India Fire Insurance ndash Nature and Use Policy Condition Rate FixationPayment of Claims Reinsurance Marine Insurance Nature Premium Calculation Payment ofClaimsMotor Insurance Policy and Covers Comprehensive Policy Third Party Act Policies ExtraBenefits cover Motor Insurance Claims
Part ndash IIConcept of Risk Corporate and Personal Risk Management Identification of Risk ToolsTechniques for perception of risk Methods for determining theoperative causes of peril Safety auditEvaluation of Risk Risk Avoidance amp Reduction of Risk methods of loss prevention and riskreduction Role of surveyors in loss prevention risk reductionTechniques of Risk Financing Retention of risk Captive insurance companies Transfer of RiskTypes of risk transfer Benefits and limitation of Insurance- Partial insurance arrangements
Suggested Readings
1 Insurance Regulation and Development Act
2 Gopal Krishan G ldquoInsurance Principles and Practicerdquo Sterling Publishers New Delhi
Note The latest editions of the books should be followed
78Bachelor of Business Administration (Semester ndash V)
BBA- 541 Group D- INTERNATIONAL BUSINESS ENVIRONMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IIntroduction to International Business Importance nature and scope ofInternational businessmodes of entry into International BusinessEnvironmental Context of International Business Framework for analyzing Internationalbusiness environment ndash Domestic foreign and global environmentsand their impact oninternational business decisionsInternational Financial Environment Foreign investments -Pattern Structure andeffectsMovements in foreign exchange and interest rates and then impact on Trade and investmentflows
Part ndash IIInternational Economic Institutions and Agreements WTO IMF World Bank UNCTAD andotherInternational agreements International commodity trading and agreementsGlobal Trading Environment World trade in goods and services ndash Major trends anddevelopments World trade and protectionism ndash Tariff and non-tariff barriers Counter tradeGlobalisation ampSociety- Emerging Developments and Other Issues Growing concern forecology IT and international business
Suggested Readings
1 Bennet Roger ldquoInternational Businessrdquo Financial Times Pitman Publishing London2 Bhattacharya B ldquoGoing International Respon se Strategies of the Indian Sectorrdquo
Wheeler Publishing New Delhi3 Griffin Ricky W and Pustay Michael W ldquoInternational Business A Managerial
Perspectiverdquo Addison Wesley Readings
Note The latest editions of the books should be followed
79Bachelor of Business Administration (Semester ndash V)
BBA- 542 GROUP Dndash MANAGEMENT OF INTERNATIONAL BUSINESS ORGANISATIONS
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IGlobalization and International Business - Meaning Forces Driving Globalization Reasons forGlobalization of Business Modes of Operation of International Business International Businessvs Domestic Business Dealing of international Business with Cultural DifferencesGlobalisation and Society - Impact of FDI Economic Impact of MNE Foundations of EthicalBehavior Ethics amp Corporate Bribery Ethicals Dilemmas and Business PracticesMultinational Corporations and their Involvement in International Business Issues in ForeignInvestments Technology Transfer Pricing and Regulations
Part ndash IIExport Import Strategies - Introduction Export Strategy Import Strategy Export ImportProcess and DocumentationDirect Investment and Collaborative Strategies - Types of Collaborative ArrangementsProblems with Collaborative Arrangements Managing Foreign ArrangementsOrganization of International Business - Introduction Organization Structure Coordination andControl System Organization CultureManaging International Operations Global Manufacturing and Supply Chain ManagementInternational Accounting Issues
Suggested Readings
1 Daniels John D and Radebaugh LeeH ldquoInternational Business ndashEnvironments andOperations Pearson Publishing House Ltd New Delhi
2 Bennet Roger ldquoInternational Businessrdquo Financial Times Pitman Publishing London
Note The latest editions of the books should be followed
80Bachelor of Business Administration (Semester ndash VI)
BBA- 601 ENGLISH COMPULSORY
Time 3 Hours Max Marks 50
Texts Prescribed1 The English Teacher by RK Narayan2 Glimpses of Theatre Guru Nanak Dev University AmritsarCourse Contents1 The study of the whole text of the novel The English Teacher2 The study of the following one-act plays from the prescribed book
Glimpses of Theatre
i) The Willii) Villa for Saleiii) Progressiv) The Monkeyrsquos Pawv) Sorry Wrong Number
Essay Writing
Instructions for the Paper Setter and Distribution of MarksNote The paper setters should avoid questions of theoretical nature on English GrammarThe question paper will consist of three sections and the distribution of marks will be asunderSection A 10 MarksSection B 24 MarksSection C 16 Marks
SectionndashAI SIX questions (three questions based on the prescribed one-act plays from the textbook
Glimpses of Theatre and three questions based on the novel The English Teacher requiringvery short answers based on the close reading of the prescribed novel and one-act plays shallbe set and examinees will be expected to answer any FIVE
(2x5=10 Marks)SectionndashBII THREE questions requiring brief descriptive answers based on character tone plot and
theme(s) in the prescribed one-act plays will be set and examinees will be expected toattempt any TWO (6x2= 12 Marks)
III THREE questions on central idea theme tone or style etc of the prescribed novel will be setfor the students to attempt any TWO of these questions (6x2= 12 Marks)
SectionndashCIV ONE question requiring the students to write an essay on one of the three given topics will be
set (1x8=8 Marks)V TWO essay type questions (one from the prescribed one-act plays and one from the
prescribed novel) will be set for the students to answer any ONE of these questions(1x8= 8 Marks)
81Bachelor of Business Administration (Semester ndash VI)
PUNJABI (COMPULSORY)BBA- 602 gzikph (bkiawh)
wKL 3 xzN e[b nzeL 50
gkm-eqw ns gkm-g[seK
1H ekft rot (gfjb S eth)(zgkH fpeow fzx x[zwD eowihs eo)r[o BkBe dt BhtofNh nfwqso(Fy cohd Fkj j[B r[o BkBe dt ih r[o noiB dt ihtkfo Fkj Fkj w[jzwd)(gqzr fjs ftnkfynk$ftak ts$ko)
2H XoshnK d rhs (oBkwk) pofizdo fzx jwdodBkBe fzx g[sewkbk nzfwqso(bye ihtB s ouBk$wki fGnkuko gfogy$coBkw d srdquoo s goy)
3H (T) by ouBk (ftfrnkB seBkbih ns ubzs wfbnK pzXh)(n) zyg ouBk
4H ftnkeoD L(T) ftnkeoBe aqDhnK L fbzr ns tuB(n) fefonk tkezF L gfoGkFk pDso s gqeko
nze-tzv ns gohfyne bJh jdkfJsK
1H gqzr fjs ftnkfynk$ftak-ts$ko (d ftuA fJe) 10 nze2 wki fGnkuko gfogy$caoBkw d so s (d ftuA fJe) 10 nze3H by ouBk L fszBK ftu_ fe fJe ftF T[s 05 nze4H zyg ouBk 05 nze5H Bzpo 4 T[s fBoXkfos ftnkeoD ftu_ d gqFB 2x5= 10 nze6H T[goes bVh Bzpo 1 ns 2 dhnK g[seK ftu_ zyg T[`soK tkb
5 gqFB g[S ikDr joe dk T[so 50 FpdK s_ tX Bk jt 5x2=10 nze
82Bachelor of Business Administration (Semester ndash VI)
BBA- 602 muF`lI pMjwbI
(pMjwb dw ieiqhws qy s`iBAwcwr)(In Lieu of Punjabi Compulsory)
Time 3 Hrs Marks 50
AMkW dI vMf -
Bwg a- ies Bwg iv`c 15 pRSn pu`Cy jwxgy[ ividAwrQI vloN iksy 10 dy au`qr 30-40 SbdW iv`c
id`qy jwx [ hryk pRSn dy 2 AMk hoxgy [
Bwg A- ies Bwg iv`c 6 pRSn pu`Cy jwxgy [ ividAwrQI iksy 3 pRSnW dy au`qr 400-500 SbdW
iv`c id~qy jwx[ hryk dy 10 AMk hn [
1 rxjIq isMG ADIn pMjwb dw eykIkrn Aqy ivsQwr - 1790 iv`c pMjwb dy rwjnIiqk
hwlwq rxjIq isMG dw jIvn Aqy ij`qW AMimRqsr dI sMDI rxjIq isMG dy AMgryjW nwl
sbMD sYink pRbMD pMjwb dw imlwn ibRitS rwj iv`c [
2 rwjnIiqk jwigRqI Aqy smwijk-Dwrimk suDwr AMdoln - 1857 dw ivdroh Aqy pMjwb
kUkw AMdoln gdr AMdoln AwrIAw smwj inrMkwrI qy nwmDwrI isMG sBw AMdoln
gurduAwrw suDwr AMdoln Aqy AkwlI[
3 vMf Aqy suqMqrqw - jilAwvwlw bwg h`iqAwkWf AsihXog AMdoln nOjvwn Bwrq sBw
isvl nw PurmwnI AMdoln Bwrq C`fo AMdoln mhwn suqMqrqw sYnwnIAW dw Xogdwn-
lwlw lwjpq rwey mwstr qwrw isMG
skrqwr isMG srwBw s Bgq isMG
saUDm isMG s KVk isMG
83Bachelor of Business Administration (Semester ndash VI)
sbMDq pusqkW-
1 lsquorxjIq isMGrsquo nirMdr ikRSn isnhw pMjwbI XUnIvristI pitAwlw[
2 lsquomhwrwjw rxjIq isMGrsquo sIqw rwm kohlI Awqmwrwm AYNf sMnj pbilSrz AYNf bu`k
sYlrz [
3 lsquois`K ihstrIrsquo 1469-1988 KuSvMq isMG nvXu`g pbilSrz nvI id`lI [
4 lsquois`K ieiqhwsrsquo Bwg dUjw (1839-2004) KuSvMq isMG Anuvwdk fw gurdrSn isMG
AOlK lwhor bu`k Swp luiDAwxw[
5 lsquois`K ieiqhwsrsquo (1526-1849) ibSn dws mlhoqrw bRdrz pbilSrz id`lI [
6 lsquopMjwb dIAW lihrWrsquo (1850-1910) SmSyr isMG lsquoASokrsquo pRkwSk kivrwj nrwiex isMG
v`lB inAwmq purI [
7 lsquopMjwb dw ivrswrsquo ipRQIpwl isMG kpUr inau bu`k kMpnI jlMDr[
8 lsquois`K ieiqhwsrsquo kinMGm lwhor bu`k Swp luiDAwxw [
9 lsquopMjwb dw ieiqhwsrsquo (1791-1966) iSv gjrwnI mdn pblISrz pitAwlw [
84Bachelor of Business Administration (Semester ndash VI)
BBA-603 INCOME TAXTime 3 Hours Marks 50Note The question paper covering the entire course shall be divided into three sectionsSection A It will have question No1 consisting of 12 very short answer questions from the
entire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 67 8 and 9 will be set by theexaminer from Part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash ABasic concepts Income Agricultural Income Person Assessee Assessment Year PreviousYear Gross Total Income Total Income Residential Status Tax Incidence and ResidentialStatus Exempted income under section 10(1) 10(2) 10(2A) 10(5) 10(7) 10(10) 10(10A)10(10AA) 10(10B) 10(10D) 10(11) 10(12) 10(13) 10(13A) 10(14) 10(16) 10(32) 10(34)10(35) 10(36) 10(37) 10(38)Computation of income under different heads Salaries Income from house property Profits andgains of business or profession Sections to be covered are Sec-28 29 30 31 32 35 36 3740(a) 40(b) 40A 43B 44AA 44AB 44AD and 44AE
Part-BCapital Gains Basis of Charge Meaning of capital assets Classification of capital assets andtheir tax implication Meaning of Transfer Elementary Knowledge of Transactions not to beTreated as Transaction of Transfer Computation of Capital Gains( Depreciable and Non-Depreciable Assets) Special cases to be covered - Conversion of Capital assets into stock inTrade Compulsory acquisition of assets Self generated assets Transfer of bonus sharesExemptions to be covered Sec 54 54B 54EC 54F 54HComputation of tax liability under section 111A and 112Capital gain provisions related to Individual and Firm need to be coveredIncome from other sources [excluding Sec-2(22)] Computation of Total Income and TaxLiability of an individualClubbing of income and Aggregation of income and set-off and carry forward of losses(excluding Sec-94(7) and 94(8)Deductions from Gross Total Income Section 80A 80AB 80AC 80C 80CCC 80CCD80CCG 80D 80DD 80DDB 80E 80G 80GG 80GGA 80GGC 80TTA and 80UComputation of total income and tax liability of individuals and firms
Suggested Readings1 Ahuja Girish and Ravi Gupta ldquoSystematic Approach to Income Taxrdquo Bharat Law
House Delhi2 Singhania Vinod K and Kapil Singhania ldquoTDS Computation and E- filing of TDS
Returnsrdquo Taxmann Publications Pvt Ltd New Delhi3 Singhania Vinod K ldquoTax Computation and E-filing of Income Tax Returnsrdquo Taxmann
Publications Pvt Ltd New Delhi
85Bachelor of Business Administration (Semester ndash VI)
BBA- 604 FUNDAMENTALS OF CAPITAL MARKET
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sectionsSection A It will have question No1 consisting of 12 very short answer questions from the
entire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 67 8 and 9 will be set by theexaminer from Part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IIntroduction-evolution structure functions objectives and importance of capital market inIndiaComponents of capital market- introduction to New issue market stock market financialinstitutionsInstruments in capital market-Shares (Equity and Preference) Warrants Bonds and its typesGDRs ADRs ETFs Mutual Funds Derivatives (forwards futures and options)Participants in Capital MarketDifference between Capital Market and Money Market
Part ndash IIStock Exchanges-Stock Exchanges in India Organisation Management Membership rules ofstock exchange operators at stock exchanges SEBI guidelines on Stock Exchange weaknessesof stock exchange in IndiaListing of securities-requirement for listing objectives of listing advantages of listingSecurity Market Indices-Uses of Security Market Indices Types of Indices DifferentiatingFactors in constructing Market Indices
Suggested Readings1 VA Avadhani ldquoSecurity Analysis and Portfolio ManagementrdquoHimalaya Publishers New
Delhi2 Brown Reilly ldquoInvestment Analysis and Portfolio Managementrdquo Thomson Publishers3 SinghPreeti ldquoInvestment Managementrdquo Himalaya Publishers New Delhi4 NCFM Modules (wwwnseindiacom)5 wwwsebigovin wwwnseindiacom wwwcapitalmarketcom
Note The latest editions of the books should be followed
86Bachelor of Business Administration (Semester ndash VI)
BBA-605 VIVA-VOCE Max Marks 50
87Bachelor of Business Administration (Semester ndash VI)
BBA -611 Group A- SERVICES MARKETINGTime 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from Part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IEvolution and Understanding of Services Marketing Conceptual Framework ServiceDefined Nature of services Characteristics of services- Intangibility InconsistencyInseparability and inventory Classification of Services Consumer versus IndustrialServicesImportance of Services Marketing in Indian Economy amp Global ScenarioService Marketing Mix Introduction to the 7Ps ( 4 Ps + Extended 3 Ps)of Services MarketingMixServices Marketing Mix (4Ps)Product Service Mix- introduction Transition from Product Marketing from ServiceMarketing Differentiating goods from service categories of service mix Goods- Servicesmarketing continuumPrice Factors involved in pricing a service product capacity planning measures to respond tochange in demand Reshaping demand using effective pricingPlace Distribution Strategies Challenges in distribution of services Role of internet indistributionPromotion Objectives Personal Selling Advertising amp Sales Promotion
Part ndash IIExtended 3 Ps of Service Marketing MixPeople Role of service employees in service business training amp development of employeesMotivation and EmpowermentProcess Services as process or system- different process aspects and managerial challengesstrategies for managing inconsistency customer service in service marketingPhysical Evidence nature importance service scapesServices Marketing Implementation Services Marketing Triangle Servqual Model RaterPZB Gap Model
88Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Zeithaml VA Bitner Mary Jo Pandit ldquoServices Marketingrdquo Tata McGraw Hill
New Delhi
2 Lovelock Christopher Wirtz Jochen Chatterjee ldquoServices Marketing PeopleTechnology
Strategyrdquo Pearson Education New Delhi
3 Payne Adrian ldquoThe Essence of Services Marketingrdquo Prentice Hall of India New Delhi
4 Nargundhar Rajendra ldquoServices Marketingrdquo Tata McGraw Hill New Delhi
5 Goncalves Karen P ldquoServices Marketing-A Strategic Approachrdquo
Prentice Hall International New Jersey
6 Jauhari Vinnie Dutta ldquoServices- Marketing Operations Managementrdquo
Oxford University Press New Delhi
7 Srinivasan R ldquoServices Marketing- The Indian Contextrdquo Prentice Hall of India
New Delhi
Note The latest editions of the books should be followed
89Bachelor of Business Administration (Semester ndash VI)
BBA-612 Group A - E-MARKETING
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from the
entire syllabus with answer to each question up to five lines in length Students will
attempt 10 questions Each question will carry one mark the total weightage being
10 marks
Section B It will consist of essay typenumerical questions up to five pages in length
Four questions numbering 2 3 4 and 5 will be set by the examiner from Part-I of
the syllabus The candidates will be required to attempt any two questions Each
question will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question upto
five pages in length Four questions numbering 678 and 9 will be set by the
examiner from Part-II of the syllabus The candidates will be required to attempt
any two questions Each question will carry 10 marks The total weightage of the
section shall be 20 marks
Part ndash I
Introduction Concept nature and importance of e-marketing E-marketing versus traditional
marketing Issues challenges and opportunities for e-marketing Reasons for growth of e-
marketing Tools and techniques of e-marketingndashadvantages and disadvantages e-marketing
situations E-Marketing Management Segmentation targeting and positioning E-marketing
mix E-marketing and customer relationship management ndash concept and scope E-customers and
their buying process E-marketing and customer loyalty and satisfaction Communities and social
networks
90Bachelor of Business Administration (Semester ndash VI)
Part ndash II
Internet Marketing Concept and role of internet marketing Search engine
optimization ndashfunctions type of traffic keywords and steps in search engine optimization
Internet advertising ndash types and tracking ROI Online PR News and Reputation Management
Direct marketing ndashscope and growth E-mail marketing Social Media Marketing Concept and
tools Blogging ndash benefits types Video-marketing for business purpose ndash tools and techniques
Pay per click marketing Issues and challenges E-payment systems Payment gateways use of
Debit and credit cards Mobile Marketing Trends and terminologies Benefits and applications of
mobile and smart phone applications M-commerce
Suggested Readings
1 Joseph PT ldquoE-Commerce ndash An Indian Perspectiverdquo Prentice Hall of India
2 Schneider Gary P ldquoE-Commerce Strategy Technology and Implementationsrdquo
Cengage Learning India Private Limited
3 Murthy CSV ldquoE-Commerce Concepts Models Strategiesrdquo Himalaya Publishing House
4 Brahm Canzer ldquoE-Business and Commerce Strategic Thinking amp Practicerdquo
Biztantra Publishers
5 Kotler Philip ldquoMarketing Managementrdquo
Note The latest editions of the books should be followed
91Bachelor of Business Administration (Semester ndash VI)
BBA- 621 Group B- TRAINING amp DEVELOPMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash ITraining- Conceptual aspects Training and Learning Training objectives Identification oftraining needs Training Process Policies Plans designing training programmes Methods ofTraining Evaluation of Training Effectiveness and Significance of TrainingWages and Salary Administration
Part ndash IIDevelopment- Concept Difference between training and development Objectives ofdevelopment Development Process Development needs evolving development policiesPreparing development plans Designing development programmes Development MethodsCase studies Role play and Sensitivity TrainingBusiness Games Transaction Analysis Behavior Modelling and Evaluation of DevelopmentEffectiveness
Suggested Readings
1 Armstrong MA ldquoHandbook of Human Resource Management Practicerdquo Cogan PageLondon
2 Dayal I ldquoManpower Training in organizationsrdquo Prentice Hall of India New Delhi3 Craig Robert ldquoTraining and Development Handbookrdquo McGraw Hill New York4 Brahm Canzer ldquoE-Business and Commerce Strategic Thinking amp Practicerdquo
Biztantra Publishers5 Kotler Philip ldquoMarketing Managementrdquo
Note The latest editions of the books should be followed
92Bachelor of Business Administration (Semester ndash VI)
BBA- 622 GROUP B- CONTEMPORARY ISSUES IN HUMAN RESOURCEMANAGEMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IHuman Resources and the Competitive advantage ethical issues and challenges in HRM Jobstress and work family conflict Gender issues in workplacePerformance Management and Organizational Reward System-definition purpose principlesconcerns Ethical considerations scope and background Performance Management as aBusiness strategy Theoretical framework Goal setting theory Expectancy theory Designingof Performance management systems setting goals measuring performance Rewardingperformance Concept and significance Foundation of the reward system Economic Theoriesrelating to pay Psychological and Motivational theories affecting reward
Part ndash IIManaging Diversity Meaning Challenges in managing diversity Diversity in organizations
improving the management of Diversity
The nature of work Meaning of work Theories about work Organizational factors affecting
work Changing patterns of work Unemployment Attitudes to work
HRM in Electronic Era Human Resource Accounting amp Auditing The role of HRM in 21st
century and future directions of HRM
93Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Michael Armstrong lsquoA Handbook of Human Resource Management Practicesrsquo
Kogan Page London
2 Luis R Gomez ndashMejia David B Balkin and Robert L Cardy ldquoManaging Human Resourcesrdquo
PHI New Delhi
3 Tanuja Agarwal ldquoStrategic Human Resource Managementrdquo Oxford University Press
New Delhi
Note The latest editions of the books should be followed
94Bachelor of Business Administration (Semester ndash VI)
BBA-631 GROUP C- SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 6 7 8 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash I
Security Analysis- Concept of Risk and Return and their types Risk Return Trade Off Valuationof Equity Shares Preference Shares Debentures Factors affecting Share Prices Classification ofsecurity buyers methods of marketing of securities
Regulation of securities- Securities Contracts (Regulation) Amendment Rules1996
Investment Analysis- concept of Fundamental Analysis Technical Analysis Efficient MarketHypothesis Capital Asset Pricing Model Arbitrage Pricing Theory
Part ndash II
Portfolio Management- Definition Of Investment Defining Investment Objectives TheInvestment Process Investment Categories difference between Portfolio management andmutual funds
Portfolio Selection - Risk and Investor Preferences - Investment Constraints
Brief Introduction to Portfolio Management Schemes-features of PMS
SEBI Guidelines on Portfolio Management
95Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Chandra Prasanna ldquoInvestment Analysis and Portfolio Managementrdquo Tata McGraw Hill
2 Chandra Prasanna ldquoFinancial Managementrdquo Tata McGraw Hill
3 Avadhani VA ldquoSecurity Analysis and Portfolio Managementrdquo Himalaya PublishingHouse New Delhi
4 Bodie Zvi Kane AlexJ Marcus Alan Mohanty Pitabas ldquoInvestmentsrdquoTata McGraw Hill
5 Brown Reilly ldquoInvestment Analysis and Portfolio Managementrdquo Thomson Publication
Note The latest editions of the books should be followed
96Bachelor of Business Administration (Semester ndash VI)
BBA- 632 GROUP C -CONTEMPORARY ISSUES IN ACCOUNTING
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IEmergence of Contemporary Issues in Accounting ndash Influence of other disciplines onAccounting and Changing EnvironmentHuman Resource Accounting Meaning Objectives and Scope Methods of Human ResourceAccounting- Human Resource Cost Accounting ( Historical cost Approach Replacement Costapproach and Opportunity Cost approach) Human Resource Value Accounting (Lev amp SchwartzModel Flamholtz Model and Hermansonrsquos Model) Objections against Human resourceaccounting Use of Human resource Accounting in Managerial Decisions Human ResourceAccounting in IndiaPrice Level Accounting ndash introduction Methods (Current Purchasing Power Current CostAccounting Current Value Accounting Technique and Replacement Cost AccountingTechniques) Utility and Corporate PracticesCorporate Social Reporting Areas of Corporate Social Performance Approaches to CorporateSocial Accounting and Reporting Corporate Social Reporting in India
Part ndash IICorporate Reporting Concept of Disclosure in relation to Published Accounts Issues inCorporate Disclosure Corporate Disclosure Environment Conceptual framework of corporatereportingRecent Trends in the Presentation of Published AccountsEconomic Value Added EVA Disclosure in India Corporate Reporting through WebAccounting Standards in India - Significance and formulation of Accounting Standards
97Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Lal Jawahar and Lele RK ldquoContemporary Accounting Issuesrdquo Himalaya Publishers
New Delhi
2 Porwal LS ldquoAccounting Theoryrdquo Tata McGraw Hill
3 Lal Jawahar ldquoCorporate Financial Reportingrdquo Taxman Arora JS
ldquoPrice Level Accountingrdquo Deep and Deep Publishers New Delhi
4 Chander Subhash ldquoCorporate Reporting Practicesrdquo Deep and Deep Publishers
Note The latest editions of the books should be followed
98Bachelor of Business Administration (Semester ndash VI)
BBA-641 GROUP D- EXPORT IMPORT MANAGEMENT AND DOCUMENTATION
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IInternational Commercial Terms ndash Need Groups Ex-works FOB FAS CFR CIF Documentsfor starting up a new export venture aligned documentation system meaning Rationale variousdocuments EDI initiative methods of payment advance payment open Account consignmentsales and documents against acceptance (DA) documents against payment (DP) letter ofcredit pre shipment credit meaning procedure rates documents needed post shipment creditmeaning procedure types and documents needed
Part ndash IIExport Credit and Guarantee Corporation (ECGC) Export Credit Insurance Insurance PoliciesBank Guarantees and Special Schemes Role of ECGC Theories and Practice of ForeignExchange Rate Determination Floating and Fixed Exchange Rates Exchange ControlRegulations and Procedures in India FEMAMarine Insurance Types of Marine Insurance Marine Losses Procedure and DocumentsNeeded for Claim
99Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Current Foreign Trade Policy
2 Handbook of procedures Volume I amp II
3 Jain SC Export Procedures and Documents
4 Kumar A ldquoExport and Import Managementrdquo Excel Books
5 Lall G S ldquoFinance of Foreign Trade and Foreign Exchangerdquo
6 Manual on Export Documentation Nabhi publication
7 Ram P ldquoExport What Where and Howrdquo Anupam Publishers
8 Varshney RL and Bhattacharya B ldquoInternational Marketing Managementrdquo
S Chand Publishers Pvt Ltd New Delhi
Note The latest editions of the books should be followed
100Bachelor of Business Administration (Semester ndash VI)
BBA- 642 GROUP D- GLOBAL STRATEGIC MANAGEMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IConcept of strategy including global strategy An overview of formulation and implementation
of global strategy analysing the external environment especially the tools of analysis culture
and global strategy analysing company resources and capabilities personal goals of top
management corporate level strategy including vertical integration diversification strategic
alliance and acquisition
Part ndash IIEntering foreign markets business level strategies functional level strategies strategy and
Technology evaluation of strategy implementation of strategy organization structure and
Strategy management of political risk and negotiation governing the corporation around the
World
101Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Deresky H ldquoInternational Management Managing Across Borders and Cultures
Pearson Education
2 Hill C W L and Jones G R ldquoStrategic Management An Integrated Approachrdquo Biztantra
3 Hill C W L and Jain A K ldquo International Business Competing in the Global Market
Placerdquo McGraw Hill Co New Delhi
4 Hitt M A Duance R and Hoskisson R E ldquoStrategic Management Competitveness and
Globalizationrdquo Thomson South Western
5 Peng M W ldquoGlobal Strategyrdquo Thomson Publishers
6 Rugman A M Richard M H ldquoInternational Business A Strategic Management
Approachrdquo Pearson Education New Delhi
7 Taggar J H and Mc Dermot M C ldquoThe Essence of International Businessrdquo
Prentice Hall
8 Thakur M Burton G E and Srivastava BN ldquoInternational Management Concept and
Casesrdquo Tata McGraw Hill Co
Note The latest editions of the books should be followed
10Bachelor of Business Administration (Semester-I)
Suggested Readings
1 Gupta Ambrish ldquoFinancial Accounting for Management An Analytical PerspectiverdquoPearson Education New Delhi
2 Khatri Dhanesh ldquoFinancial Accountingrdquo Tata McGraw-Hill New Delhi
3 Horngren Charles T Sundem Gart l Elliot John A Philbrick Donna RldquoIntroduction to Financial Accountingrdquo Prentice Hallcedil New Delhi
4 Ramachandran N and Kakani RamldquoFinancial Accounting for ManagementrdquoTata McGraw-Hill New Delhi
5 Shukla MC Grewal TS and Gupta SC ldquoAdvance Accountsrdquo Sultan Chand ampSons New Delhi
Note The latest editions of the books should be followed
11Bachelor of Business Administration (Semester-I)
BBA-104 BUSINESS ORGANISATION amp SYSTEMS
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction to Business and Commerce Meaning and definition of business Objectives ofbusiness Essentials of a successful business Scope of business Business as an economicsystemTrade and aids to trade- Meaning scope functions and evolution of commerce amp industryIndustrial Revolution-its effects Industrialization in India
Section BForms of Business Organization Sole-proprietorship Partnership Joint stock CompanyCooperative Society Public Utilities Selection of a suitable form of organization Classificationbased on Business UnitSetting up a New Enterprise Promotion of a business Business size and location decisionsvarious factors to be considered for starting a new unit Problems in starting a new business
Section CBusiness and Society Changing Concepts and Objectives of Business Business ethics Socialresponsibilities of business Manager and his environment external and internalDomestic amp Foreign Trade Import export trade procedure amp their organization
Section DOrganization of wholesale amp retail trade - Recent trends in wholesale amp retailing Malls andSuper Markets ndash their effect on economyStock Exchange Definition and Meaning Importance FunctionsDealers
12Bachelor of Business Administration (Semester-I)
Suggested Readings1 Kaul Vijay Kumar ldquoBusiness Organization and Management Text and Casesrdquo Pearson
Education New Delhi
2 Singla RK ldquoBusiness Organization and Managementrdquo VK (India) Enterprises New
Delhi
3 Daft Richard L Daft J Murphy H amp Willmott ldquoOrganization Theory and Designrdquo
Cengage Learning EMEA New Delhi
4 Fernando AC ldquoBusiness Environmentrdquo Pearson Education New Delhi
5 Archie B Carroll Ann K Buchholtz ldquoBusiness amp Society Ethics Sustainability and
Stakeholder Managementrdquo Cengage Learning New Delhi
Note The latest editions of the books should be followed
13Bachelor of Business Administration (Semester-I)
BBA-105 MANAGERIAL ECONOMICS- I
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION ATheory of Demand Meaning of demand and its types Law of demand Price elasticity of demand
and its measurement
Consumerrsquos Behaviour Utility approach Brief outline of law of diminishing marginal utility and
law of equi-marginal utility
SECTION BIndifference Curve Approach Consumer equilibrium Income Price and Substitution effect
Revealed Preference Approach
Theory of Supply Concept and law of supply factors affecting supply
SECTION CTheory of Production Law of variable proportion total average and marginal physical product
Law of Returns to scale Economies and diseconomies of scale
Theory of Cost Short and Long period costs Concept of total cost Marginal and Average cost
Theory of cost in short-run and long-run Concept of revenue Total Revenue Average Revenue
Relationship between Average and Marginal Revenue and Price elasticity of demand
SECTION DPricing Under Various Market Conditions Perfect Competition - Equilibrium of Firm and
Industry under Perfect Competition Monopoly - Price determination under Monopoly Monopolistic
Competition - Price and Output determination under Monopolistic Competition
14Bachelor of Business Administration (Semester-I)
Suggested Readings
1 Koutosoyiannis A ldquoModern Micro Economicsrdquo Palgrave Macmillan
2 Dwivedi DNldquoMicroeconomics Theory and Applicationsrdquo Pearson Education New
Delhi
3 Gravelle H and Rees R ldquoMicroeconomicsrdquo Pearson Education New Delhi
4 Ahuja HL ldquoAdvanced Economic theory Microeconomic Analysisrdquo
S Chand amp Company Ltd New Delhi
5 Mithani DM ldquoManagerial Economicsrdquo Himalaya Publishing House New Delhi
Note The latest editions of the books should be followed
15Bachelor of Business Administration (Semester-I)
BBA-106 COMPUTER APPLICATIONS FOR BUSINES- I
Time 3 Hours Total Marks 50Theory 35
Practical 15Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION AComputer Fundamentals Definition of computer Components of a computer systemBrief history of evolution of computers and generation of computersInternal and External Memory Storage RAM ROM PROM EPROM Commonly used
InputoutputMemory storage devices Punched Card VDU CRT Differencebetween Hardware amp Software Types of software system Software amp Applicationsoftware Interpreter
SECTION BOperating System Definition Types of operating on the Basis of processing Introduction tovarious types of operating system such as windows amp DOS Overview and Anatomy ofwindows Working with files and folder in windowsBasic Commands of Internal amp External commands in DOS
SECTION CMS-Word Overview Creating Saving Opening Importing Exporting amp Inserting filesFormatting pages paragraphs and sections Indents and outdates Creating lists and numberingHeading Styles Fonts and size editing positioning amp viewing text Finding amp replacing textinserting page breaks page numbers book marks symbols amp dates Using tabs and tablesHeader Footer amp Printings
SECTION DMS-Excel Worksheet overview Entering information Worksheet Opening and savingworkbook Formatting number and texts Protecting cells Producing Charges and printingoperations graphsMS-Power Point Presentation Basics Menus amp Toolbars Opening amp Saving amp existingpresentation creating amp Saving a presentation using auto content wizard Design TemplateBlank Presentation The slides sorter view Insert slides from another presentation Insertingpictures and graphics Slide show printing slides
16Bachelor of Business Administration (Semester-I)
Suggested Readings
1 Peter Norton ldquoIntroduction to Computersrdquo McGraw-Hil New Delhi
2 Sanjay Sexana ldquoA First Course in Computersrdquo Vikas Publishing House New Delhi
3 Rajaraman V ldquoFundamental of Computersrdquo Prentice Hal India New Delhi
4 Srivastava SS ldquoMS-Oficerdquo Firewal Media New Delhi
5 Alexis Loeon and Matheus Leon ldquoIntroduction to Computers with MS-Ofice 200rdquo TataMcGraw-Hil New Delhi
Note The latest editons of the boks should be folowed
17Bachelor of Business Administration (Semester-I)
BBA-107 BUSINESS COMMUNICATION
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ABusiness Communication ndash Meaning amp Importance Communication purpose processelements barriers to communication and conditions for successful communication Forms ofCommunication basic models of communication 7Cs of effective business communicationOrganizational Communication Importance of Communication in Management Formal andInformal Communication Internal and external communication
Section BPresentation Skills Presentation on any chosen topic Oral presentations Principles of oralpresentations factors affecting presentationsBusiness Etiquette Understanding etiquette Cross-cultural etiquette Business manners
Business to business etiquette
Section CInternal Correspondence Memos Circulars Notices Office ordersCorrespondence with banks-Regarding overdrafts cash credits loans Drafting of salesletters circulars preparation of sales reportsCustomersrsquo correspondence - Complaints Regarding dues follow up letters
Section DSecretarial Correspondence -Correspondence with shareholders debenture holders regardingdividend interest transfer-transmission Communicating with statutory authorities and bodieslike Stock exchange RBI SEBIPreparation of resume Job application Drafting of interview letters call letters finalappointment orders
18Bachelor of Business Administration (Semester-I)
Suggested Readings
1 Taylor S and Chandra V ldquoCommunication for Business A Practical Approachrdquo Fourth
Edition 2011 Pearson Education
2 Bovee C and Thill J ldquoBusiness Communication Todayrdquo 2011 Prentice Hall
3 Sethi A and Adhikari B ldquoBusiness Communicationrdquo 2009 McGraw Hill Education
4 Kaul A ldquoBusiness Communicationrdquo 2004 Prentice Hall of India New Delhi
5 Dulek R and Fielden J ldquoPrinciples of Business Communicationrdquo 1990 Macmillan
Publishing Co New York
6 Rodriques MV (2003) ldquoEffective Business Communicationrdquo 13th Edition
7 Doshi SR (2008) ldquoBusiness Communication amp ManagementndashMethods amp Techniquesrdquo
8 Herata A Murphy Charles E Peck (1981) 3rd Edition ldquoEffective Business
Communicationrdquo Tata McGraw Hill Publishing Co Ltd
Note The latest Editions of the books should be followed
19Bachelor of Business Administration (Semester-I)
Drug Abuse Problem Management and Prevention
PROBLEM OF DRUG ABUSETime 3 Hours Max Marks 50
Instructions for the Paper Setters-
Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION ndash AMeaning of Drug AbuseMeaning Nature and Extent of Drug Abuse in India and Punjab
SECTION ndash BConsequences of Drug Abuse for
Individual Education Employment IncomeFamily ViolenceSociety CrimeNation Law and Order problem
SECTION ndash CManagement of Drug AbuseMedical Management Medication for treatment and to reduce withdrawal effects
SECTION ndash DPsychiatric Management Counselling Behavioural and Cognitive therapySocial Management Family Group therapy and Environmental Intervention
References
1 Ahuja Ram (2003) Social Problems in India Rawat Publication Jaipur2 Extent Pattern and Trend of Drug Use in India Ministry of Social Justice and
Empowerment Government of India 20043 Inciardi JA 1981 The Drug Crime Connection Beverly Hills Sage Publications4 Kapoor T (1985) Drug epidemic among Indian Youth New Delhi Mittal Pub5 Kessel Neil and Henry Walton 1982 Alcohalism Harmond Worth Penguin Books6 Modi Ishwar and Modi Shalini (1997) Drugs Addiction and Prevention Jaipur Rawat
Publication7 National Household Survey of Alcohol and Drug abuse (2003) New Delhi Clinical
Epidemiological Unit All India Institute of Medical Sciences 2004
20Bachelor of Business Administration (Semester-I)
8 Ross Coomber and Others 2013 Key Concept in Drugs and Society New Delhi SagePublications
9 Sain Bhim 1991 Drug Addiction Alcoholism Smoking obscenity New Delhi MittalPublications
10 Sandhu Ranvinder Singh 2009 Drug Addiction in Punjab A Sociological Study AmritsarGuru Nanak Dev University
11 Singh Chandra Paul 2000 Alcohol and Dependence among Industrial Workers DelhiShipra
12 Sussman S and Ames SL (2008) Drug Abuse Concepts Prevention and CessationCambridge University Press
13 Verma PS 2017 ldquoPunjabrsquos Drug Problem Contours and Charactersticsrdquo Economic andPolitical Weekly Vol LII No 3 PP 40-43
14 World Drug Report 2016 United Nations office of Drug and Crime15 World Drug Report 2017 United Nations office of Drug and Crime
21Bachelor of Business Administration (Semester ndash II)
BBA-201 ENGLISH (COMPULSORY)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-
Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four
Sections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates are
required to attempt five questions selecting at least one question from each Section The fifth
question may be attempted from any Section
Texts Prescribed1 Tales of Life (Guru Nanak Dev University Amritsar) Stories at Sr No 7 9 10 11 122 Prose for Young Learners (Guru Nanak Dev University Amritsar) Essays at
Sr No 7 8 9 10 113 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP (Units 49-97)
The syllabus is divided in four sections as mentioned below
SECTIONndashA
English Grammar in Use 4th Edition by Raymond Murphy CUP (Units 49-81)
SECTIONndashB
Personal letter Writing and English Grammar in Use (Units 82-97)
SECTIONndashC
Tales of Life (Guru Nanak Dev University Amritsar) 7 9 10 11 12
SECTIONndashD
Prose for Young Learners (Fourth Edition) by Raymond Murphy CUP 7 8 9 10 and 11
22Bachelor of Business Administration (Semester ndash II)
BBA-202 gzikph (bkiawh)
wKL 3 xzN e[b nzeL 50
gkm-eqw ns gkm-g[seK
ਸਕਸ਼ਨ - ਏd ozr (ejkDh Gkr) (zgkH jofizdo fzx fY`b_ ns gqhsw fzx orXhnk)r[o BkBe dt BhtofNh nzfwqso( ਿਵਸ਼ਾ-ਵਸਤਸਾਰਲਖਕ ਦਾ ਜੀਵਨ ਤ ਰਚਨਾ)
ਸਕਸ਼ਨ - ਬੀzko dhnK gqf`X jshnK (ihtBh BzL 10 s_ 18 s`e)(zgkH fgqzH sik fzx joBkw fzx Fkw)gzikph kfjs gqekFB nzfwqso(ਿਵਸ਼ਾਸਾਰਨਾਇਕ ਿਬਬ)
ਸਕਸ਼ਨ - ਸੀ(T) Fpd-pDso ns Fpd-ouBk L gfoGkFk w[Yb zebg(n) Fpd FqDhnK
ਸਕਸ਼ਨ - ਡੀ(T) dsoh fu`mh g`so(n) w[jkto ns nykD
nze-tzv ns gohfyne bJh jdkfJsK
1H gqFB g`so d uko Gkr jDr jo Gkr ftu_ d gqFB g[`S ikDr2H ftfdnkoEh B e[`b gzi gqFB eoB jB jo Gkr ftu_ fJe gqFB bkwh
j gzitK gqFB fe th Gkr ftu_ ehsk ik edk j3H joe gqFB d pokpo nze jB4H ggo N eoB tkbk ieo ukj sK gqFBK dh tzv n`r_ t`X s_ t`X uko
T[g-gqFBK ftu eo edk j
23Bachelor of Business Administration (Semester ndash II)
BBA-202 w[ZYbh gzikph(In lieu of Compulsory Punjabi)
smW 3 GMty kul AMk 50gkm-eqw
eFB-J
Fpd FqDhnK L gSkD ns tos_(BKt gVBKt fefonk ftFFD fefonk ftFFD pzXe ie ns ftfwe)
eFB-ph
gzikph tke pDso L w[Ybh ikD-gSkD(T) kXkoB tke z[es tke ns fwFos tke (gSkD ns tos_)(n) fpnkBhnk tke gqFBtkue tke ns j[ewh tke (gSkD ns tos_)
eFB-h
goQk ouBkzyg ouBk
eFB-vh
fu`mh g`so (xob ns dsoh)nykD ns w[jkto
nze-tzv ns gohfyne bJh jdkfJsK
1H gqFB gso d uko Gkr jDr jo Gkr ftu_ d gqFB g[S ikDr2H ftfdnkoEh B e[b gzi gqFB eoB jB jo Gkr ftu_ fJe gqFB bkwh j
gzitK gqFB fe th Gkr ftu_ ehsk ik edk j3H joe gqFB d pokpo nze jB4H ggo `N eoB tkbk ieo ukj sK gqFBK dh tzv nr_ t`X s_ tX uko T[g-gqFBK
ftu eo edk j
24Bachelor of Business Administration (Semester ndash II)
Punjab History amp Culture (C 320 to 1000 B C)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section A1 Alexanderrsquos Invasion and its Impact2 Punjab under Chandragupta Maurya and Ashoka
Section B3 The Kushans and their Contribution to the Punjab4 The Panjab under the Gupta Empire
Section C5 The Punjab under the Vardhana Emperors6 Socio-cultural History of Punjab from 7th to 1000 AD
Section D7 Development of languages and Education with Special reference to Taxila8 Development of Art amp Architecture
Suggested Readings1 L M Joshi (ed) History and Culture of the Punjab Art-I Punjabi University Patiala
1989 (3rd edition)2 LM Joshi and Fauja Singh (ed) History of Punjab VolI Punjabi University Patiala
19773 Budha Parkash Glimpses of Ancient Punjab Patiala 19834 BN Sharma Life in Northern India Delhi 1966
25Bachelor of Business Administration (Semester ndash II)
BBA-203 BUSINESS LAWSTime 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION ALaw of Contract (1872) Nature of contract Classification Offer and acceptance Capacity ofparties to contract Free consent Consideration
SECTION BLaw of Contract Legality of object Agreement declared void Performance of contractDischarge of contract Remedies for contract of contractSales of Goods Act (1930) Formation of contracts of sale Goods and their classificationprice conditions and warranties
SECTION CSales of Goods Act Transfer of property in goods Performance of the contact of salesUnpaid seller and his rights sale by auction Hire purchase agreementThe Consumer Protection Act (1886) Definition of consumer Features Grievance regressedmachinery
SECTION DNegotiable Instruments Act (1881) Definition of negotiable instruments FeaturesPromissory note Bill of Exchange Cheque Holder and holder in the due courseCrossing of a cheque types of crossing Negotiation Dishonour and discharge of negotiableinstrument
Suggested Readings1 Singh Avtar ldquoThe Principles of Mercantile Lawrdquo Eastern Book Company Lucknow2 Kapoor ND ldquoBusiness Lawrdquo Sultan Chand amp Sons New Delhi3 Tulsian PC ldquoBusiness Lawrdquo Tata McGraw Hill New Delhi4 Usa Tbp Usa ldquoIndian Business Lawrdquo International Business Publications USA
Note The latest editions of the books should be followed
26Bachelor of Business Administration (Semester ndash II)
BBA-204 PRINCIPLES OF MANAGEMENTTime 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Objective To provide a basis of understanding to the students with reference to working ofbusiness organization through the process of management
SECTION AManagement Meaning and definition nature purpose scope importance and functionsManagement as art science and profession Management as a social system Concept ofmanagement administration and organization Principles of management ScientificManagementEvolution of Management Thought Contribution of FW Taylor Henri Fayol Elton MayoChester Barnard amp Peter Drucker to the management thought Various approaches tomanagement (ie Schools of Management Thought) Indian management thoughtManagement Techniques Management by Objective Meaning Process Benefits AndWeaknesses
SECTION BPlanning Meaning Significance Types of plans Nature Elements Objectives PoliciesRules Procedure Strategy Decision MakingOrganizing Meaning Nature and Purpose of organization Theories of organization principlesof organization Forms of organization Line Functional and Line and Staff Formal andinformal organization Delegation Span of Management Factors determining effective span
SECTION CDepartmentation Definition Departmentation by function Territory ProductserviceCustomer group and matrix organization Decentralisation and DepartmentationAuthority Definition types responsibility and accountability delegation definition steps indelegation obstacles to delegation and their elimination decentralization vs centralizationdeterminants of effective decentralization
SECTION DStaffing Meaning nature and functions of HRM Manpower management factors affectingstaffing Recruitment Selection Training and Development Performance appraisal need andprocessDirecting Motivation Meaning Nature Importance Types Theories of MotivationMc Gregorrsquos Maslow and Herzberg Leadership Meaning Nature Styles Managerial gridLikert system Theories Trait Behavioural Situational and FollowersCoordination Principles and Techniques Difference between coordination and cooperationControlling Meaning nature importance scope principles prerequisites steps limitationsand techniques
27Bachelor of Business Administration (Semester ndash II)
Suggested Readings
1 Robbins SP amp Coulter MK ldquoManagementrdquo Pearson Education Inc New Delhi
2 Gupta Meenakshi ldquoPrinciples of Managementrdquo PHI Learning Pvt Ltd New Delhi
3 Koontz H Weihrich H amp Aryasri AR ldquoEssentials of Managementrdquo
Tata McGraw-Hill New Delhi
4 Aswathapa K ldquoEssential of Business Administrationrdquo Himalaya Publishing HouseMumbai
Note The latest editions of the books should be followed
28Bachelor of Business Administration (Semester ndash II)
BBA-205 MANAGERIAL ECONOMICS-IITime 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Objective To provide a basis of understanding macroeconomics concepts
SECTION AMacroeconomics Meaning nature and scope Basic concepts Stock and flow variables staticcomparative static and dynamic analysisNational Income Concept and Importance of National Income Gross and Net NationalProduct Gross and Net Domestic Product Personal Income and Disposable IncomeMeasurement of National Income Income Output and Expenditure Method Problems inMeasurement of National Income
SECTION BConsumption Function Meaning and Nature Deterimants and Measures to raise Propensity toConsume Keynes Psychological Law of Consumption- Meaning Properties and Implications
SECTION CInvestment Classical Theory of Investmaent Keynesian Theory of Investment AcceleratorTheory of InvestmentKeynesian Economics Theory of Money Saving and Investment FunctionMultiplier Static and Dynamic Analysis Balanced Budget Multiplier EmploymentMultiplier
SECTION DBusiness Cycle Keynesrsquos Theory of Trade Cycle Kaldorrsquos Theory of Trade Cycle HicksrsquoTheory of Trade Cycle Samuelsonrsquos Theory of Trade CycleInflation Meaning Types Theories Causes effects and Context
29Bachelor of Business Administration (Semester ndash II)
Suggested Readings
1 Ackley G ldquoMacroeconomics Theory and Policyrdquo Macmillan New York
2 Shapiro E ldquoMacroeconomic Analysisrdquo Galgotia Publication New Delhi
3 Gppdwin Neva J A Nelson amp J Harris ldquoMacroeconomics in Contextrdquo PHI Learining Pvt
Ltd New Delhi
4 Dornbusch R S Ficher amp R Startz ldquoMacro Economicsrdquo Tata McGraw Hill Publishing
Company Ltd New Delhi
5 Agarwal Vanita ldquoMacroeconomics Theory and Policyrdquo Pearson Education New Delhi
Note The latest editions of the books should be followed
30Bachelor of Business Administration (Semester ndash II)
BBA-206 COMPUTER BASED ACCOUNTING SYSTEMTime 3 Hour M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION AComputerized Accounting - Meaning need Concepts of Accounting groups Hierarchy ofaccounts Codification in accountingAccounting package - Setting up an accounting entity Creation of groups and accountsDesigning and creating vouchers Data Entry operations using the vouchers Processing forreports to prepare ledger accounts trial balance and balance sheet
SECTION BDatabase Design for Accounting
Identifying and appreciating the data content in accounting transactions overview of databaseconcepts ER model creating and implementing RDM for Financial Accounting SQL toretrieve data and generate accounting information
SECTION C
Documenting transactions using vouchers System of vouchers and database design foraccounting Storing and maintain transaction dataTallyFinancial Accounting Packages Preparation and online finalization of accounts on Tally ERP90 Introduction of Tally ERP 90 Phases of Implementation Aides for implementationAccounts Management (Using Tally ERP 90 Software Package)
SECTION DAccounts Masters Accounts Transaction Accounts Reports Preparation and Compilation ofcomplete balance sheet of any IndustriesOrganization Firms(The mentioned versions of Tally must be replaced with latest available version)
Suggested Readings1 Hall JA ldquoAccounting Information Systemrdquo South Western College Publishing2 Gelinas Ultric J and Steve G Suffon ldquoAccounting Information System South Western
Thomson Learning3 ldquoTally- ERP 9 Simple Steps of Learningrdquo Kogent LearningNote The latest editions of the books should be followed
31Bachelor of Business Administration (Semester ndash II)
BBA- 207 FUNDAMENTALS OF BANKINGTime 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION ACommercial BanksmdashIntroduction evolution nature functions importance and servicesprovided by commercial banks
Types of Banks-Commercial Bank Regional Rural Banks Foreign Banks Cooperative BanksPublic bank and Private bank difference between public and private banks
SECTION BCentral Bankmdashmeaning and functions Techniques of credit control mechanism of CreditCreation
Practical Aspect of Banking- Negotiable Instrumentsmdash Cheques bills of exchange andpromissory notes endorsements difference between cheques and bills of exchange
SECTION CCustomerrsquos Pass Book-Entries in Pass Book Effects of errors favourable to the Banker andCustomer
Clearing House System
SECTION DSystems of Banking- Group and Chain Banking Unit and Branch Banking Investment Bankingand Mixed Banking
32Bachelor of Business Administration (Semester ndash II)
Suggested Readings
1 Sundharam Varsheney ldquoBanking Theory Law amp Practicerdquo Sultan Chand amp Co
2 Shekhar KC Shekhar Lekshmy ldquoBanking Theory and Practicerdquo Vikas PublishingHouse
3 Sethi Jyotsana Bhatia Nishwan ldquoElements of Banking and Insurancerdquo PHI LearningPrivate Limited New Delhi
4 wwwrbiorg
Note The latest editions of the books should be followed
33Bachelor of Business Administration (Semester ndash II)
Drug Abuse Problem Management and Prevention
DRUG ABUSE MANAGEMENT AND PREVENTIONTime 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION ndash APrevention of Drug abuseRole of family Parent child relationship Family support Supervision Shaping values ActiveScrutiny
SECTION ndash BSchool Counselling Teacher as role-model Parent-teacher-Health Professional CoordinationRandom testing on students
SECTION ndash CControlling Drug AbuseMedia Restraint on advertisements of drugs advertisements on bad effects of drugs Publicityand media Campaigns against drug abuse Educational and awareness program
SECTION ndash DLegislation NDPs act Statutory warnings Policing of Borders Checking SupplySmuggling ofDrugs Strict enforcement of laws Time bound trials
References
1 Ahuja Ram (2003) Social Problems in India Rawat Publication Jaipur
2 Extent Pattern and Trend of Drug Use in India Ministry of Social Justice and
Empowerment Government of India 2004
3 Inciardi JA 1981 The Drug Crime Connection Beverly Hills Sage Publications
4 Kapoor T (1985) Drug epidemic among Indian Youth New Delhi Mittal Pub
5 Kessel Neil and Henry Walton 1982 Alcohalism Harmond Worth Penguin Books
6 Modi Ishwar and Modi Shalini (1997) Drugs Addiction and Prevention Jaipur Rawat
Publication
7 National Household Survey of Alcohol and Drug abuse (2003) New Delhi Clinical
Epidemiological Unit All India Institute of Medical Sciences 2004
8 Ross Coomber and Others 2013 Key Concept in Drugs and Society New Delhi Sage
Publications
34Bachelor of Business Administration (Semester ndash II)
9 Sain Bhim 1991 Drug Addiction Alcoholism Smoking obscenity New Delhi Mittal
Publications
10 Sandhu Ranvinder Singh 2009 Drug Addiction in Punjab A Sociological Study Amritsar
Guru Nanak Dev University
11 Singh Chandra Paul 2000 Alcohol and Dependence among Industrial Workers Delhi
Shipra
12 Sussman S and Ames SL (2008) Drug Abuse Concepts Prevention and Cessation
Cambridge University Press
13 Verma PS 2017 ldquoPunjabrsquos Drug Problem Contours and Charactersticsrdquo Economic and
Political Weekly Vol LII No 3 PP 40-43
14 World Drug Report 2016 United Nations office of Drug and Crime
15 World Drug Report 2017 United Nations office of Drug and Crime
35Bachelor of Business Administration Semester-III
BBA-301 ENGLISH (COMPULSORY)
Time 3 Hours Max Marks 50
Important Note The textbook Making Connections (3rd edition) is significantly different fromits 2nd edition The third edition (by Kenneth J Pakenham Jo EcEntire Jessica Williams) is to befollowed for this course
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed1 Making Connections by Kenneth J Pakenham Jo McEntire Jessica Williams 3rd Edition
CUP2 Moments in Time An Anthology of Poems GNDU Amritsar3 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP
Syllabus is divided into four sections as mentioned below
Section AEnglish Grammar in Use (Fourth Edition) by Raymond Murphy CUP Units 98-130
Section BEssay writing and English Grammar in Use Units 131-145
Section CMoments in Time Poems at Sr No 1-6
Section DMaking Connections by Kenneth J Pakenham 3rd Edn CUP Unit-I (Global Health) and Unit-II(Multicultural Societies)
36Bachelor of Business Administration Semester-III
BBA-302 gzikph (bkwh)
wK fszB xzN e[b nze L 50nze-tzv ns gohfyne bJh jdkfJsK
1H gqFB g`so d uko Gkr jDr jo Gkr ftu d gqFB g[S ikDr2H ftfdnkoEh B e[`b gzi gqFB eoB jB jo Gkr ftu_ fJe gqFB bkwh
j gzitK gqFB fe th Gkr ftu_ ehsk ik edk j3H joe gqFB d d nze jB4H ggo N eoB tkbk ieo ukj sK gqFBK dh tzv n`r_ t`X s_ t`X uko
T[g-gqFBK ftu eo edk j
gkm-eqw ns gkm-g[seK
ਸਕਸ਼ਨ - ਏnkX[fBe gzikph tkose (zgkH vkH r[opuB fzx skfbp)gzikph kfjs gqekFB nzfwqso(ਿਵਸ਼ਾ-ਵਸਤਸਾਰਕਲਾ ਪਖ)
ਸਕਸ਼ਨ - ਬੀuDt_ gzikph fJeKrh (fJeKrh zrqfj)zgkH vkH ofwzdo eo esoh nAv zBi nzfwqso
1H [jkr nkJhHhHBzdk2H BtK ukBD jouoB fzx3H nzBQ fBFkBuh niwo nby4H nowkB ifszdo pokV5H ukphnK nkswihs fzx6H fw`Nh dk pktk gkbh G[fgzdo7H `XoK etb Xkbhtkbftak ts$gkso fusoB$ozr wzu d gZy sA
ਸਕਸ਼ਨ - ਸੀ(T) zyg ouBk (gqh)(n) fd`s goQ ftu_ nF[`X Fpd iVK ~ F[`X eoBk
ਸਕਸ਼ਨ - ਡੀwb ftnkeoBe fJekJhnK L gfoGkFk ns tzBrhnK(GktzF Fpd tkezF T[g-tke ns tke)
37Bachelor of Business Administration Semester-III
BBA-302 mu~FlI pMjwbI(In lieu of Compulsory Punjabi)
pwT-kRm
smW iqMn GMty kul AMk 50AMk-vMf Aqy prIiKAk leI hdwieqW
1 pRSn p`qr dy cwr Bwg hoxgy[ hr Bwg iv`coN do pRSn pu`Cy jwxgy[2 ividAwrQI ny ku`l pMj pRSn krny hn[ hr Bwg iv`coN iek pRSn lwzmI hY[ pMjvW
pRSn iksy vI Bwg iv`coN kIqw jw skdw hY[3 hryk pRSn dy brwbr AMk hn[4 pypr sY`t krn vwlw jykr cwhy qW pRSnW dI vMf A`goN v`D qoN v`D cwr aup-pRSnW ivc
kr skdw hY[
pwT-kRm
sYkSn-eyivAwkrxk iekweIAW dI pCwx Aqy vrqoN vwkMS aupvwk Aqy vwk
sYkSn-bI
gok ouBkfu`mh g`sosYkSn-sI
nykD ns w[jkto
sYkSn-fI
pYrw ADwirq pRSnsMKyp rcnw
38Bachelor of Business Administration Semester-III
Punjab History amp Culture (From 1000 to 1605 A D)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section A1 Society and Culture of Punjab during the Turko-Afghan rule2 The Punjab under the Mughals
Section B3 Bhakti movement and its impact on Society of Punjab4 Sufism in Punjab with special reference to Baba Farid
Section-C5 Guru Nanak-Life and travels6 Teachings of Guru Nanak Concept of Sangat Pangat and dharmsal
Section-D7 Contribution of Guru Angad Dev Guru Amar Das and Guru Ram Das8 Compilation of Adi Granth and martyadom of Guru Arjun Dev
Suggested Readings
1 Chopra PN Puri BN amp Das MN(1974) A Social Cultural amp Economic Historyof India Vol II New Delhi Macmillan India
2 Grewal JS (1994) The Sikhs of the Punjab Cambridge University Press New Delhi3 Singh Fauja (1972) A History of the Sikhs Vol II I Patiala Punjabi University4 Singh Kushwant (2011) A History of the Sikhs- Vol I (1469-1839) New Delhi
Oxford University Press5 SinghKirpal (1990) History and Culture of the Punjab-Part II (Medieval Period)
Patiala Publication Bureau Punjabi University
39Bachelor of Business Administration Semester-III
BBA-303 STATISTICS FOR BUSINESS
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AMatrix Algebra Types of matrices basic operations of matrices determinant of a matrix andits properties rank and inverse of a matrix solution of simultaneous linear equations ndashCramerrsquos rule and matrix inversion method application of matrices
Section BIntroduction and Methods of Presentation of Statistical Information Collection and Presentationof Data Frequency distribution Concept of sampling and sampling DesignsMeasures of Central Tendency- Mean Median Mode Measure of dispersion Range quartiledeviation Average deviation and Standard deviation
Section CSimple Correlation and Regression Analysis Assumptions Pearsons product moment andSpearmenrsquos rank correlation method least squares technique properties of correlations andregression coefficients Time Series Analysis Trend analysis using moving average and regression analysis seasonalcyclic and regular fluctuations Index number construction of unweighted and weighted indexnumbers quantity Index
Section DElementary Probability Theory Deterministic and nonndashdeterministic experiments differenttypes of events a priori and empirical definition of probabilityConditional probability laws of addition and multiplication of probabilityproperties of binomial Poisson and normal distributions
Suggested Readings1 Chiang AC ldquoFundamental Methods of Mathematical Economicsrdquo McGraw Hill
Kogakusha2 Hopfe MM Mathematics ndash ldquoFoundations for Business Science
Research Associationrdquo3 Mizrahi A and Sullivan M ldquoMathematics for Business and Social Sciencesrdquo
John Wiley and Sons4 Raghawachari M ldquoMathematics for Management ndash An Introductionrdquo
Tata McGraw Hill New Delhi5 Webber JE ldquoMathematical Analysis Business and Economic Applicationsrdquo
Harper amp Row6 Yamuna T ldquoMathematics for Economics ndash An Elements Surveyrdquo
Prentice Hall of India PvtLtd New Delhi7 Chou Y ldquoStatistical Analysisrdquo Holt Rinehart and Winston New York8 Croxton FE Cowden DJ and Klien S ldquoApplied General Statisticsrdquo
Prentice Hall of India Pvt Ltd9 Karmel PH and Polar KM ldquoApplied Statistics for Economistsrdquo Pitman London10 Wetherill GB ldquoElementary Statistical Methodsrdquo Chapman and Hall London
Note The latest editions of the books should be followed
40Bachelor of Business Administration Semester-III
BBA-304 FUNDAMENTALS OF HUMAN RESOURCE MANAGEMENT
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AHuman Resource Management (HRM) Nature Scope Objectives and Functions of HRMEvolution of HRM Changing Trends in HRMStatus and competencies of HR managerHuman Resource Planning (HRP) Concept Need and Importance of HRP Factors affectingHRP Human Resource Planning ProcessJob Analysis Meaning and Objective Process Methods of Collecting job data Uses of Job
Analysis Problems of Job AnalysisSection B
Recruitment and Selection Meaning and Factors governing Recruitment RecruitmentSources and Techniques Meaning and Process of Selection Problems associated withRecruitment and SelectionEmployee Retention Meaning Factors Responsible for High Employee Turnover EmployeeRetention Strategies
Section CHR Training and Development Concept and Need Process of Training andDevelopment Programme - Identification of Training and Development Needs ObjectivesStrategy amp Designing of Training and Development Implementation and Methods of TrainingProgramme and Levels of Training EvaluationPerformance Appraisal Meaning Purpose Essentials of Effective Performance AppraisalSystem Various Components of Performance Appraisal Methods and Techniques ofPerformance Appraisal
Section DManaging Compensation and Employee Remuneration Concept Objectives Componentsof Employee Remuneration Factors Influencing Employee Remuneration Challenges ofRemuneration Incenive plans fringe benefits employee health and safety and employeegrievance systemJob Evaluation Meaning Process and Methods of Job Evaluation
41Bachelor of Business Administration Semester-III
Suggested Readings
1 Dessler Gary ldquoHuman Resource Managementrdquo New Delhi Pearson Education Asia
2 Durai Pravin ldquoHuman Resource Managementrdquo New Delhi Pearson
3 Noe Raymond A Hollenbeck John R Gerhart Barry Wright Patrick M ldquoHuman
Resource Management Gaining a Competitive Advantagerdquo New Delhi McGraw-Hill
4 Mathis Robert L and Jackson John H ldquoHuman Resource Managementrdquo New Delhi
Thomson Publishing
5 Gomez Mejia Balkin Cardy ldquoManaging Human Resourcesrdquo New Delhi Pearson
Education
6 Aswathappa K ldquoHuman Resource Managementrdquo Text and Cases New Delhi Tata
McGraw ndash Hill
7 Snell Scott and Bohlander George ldquoHuman Resource Managementrdquo New Delhi
Cengage Learning
Note The latest editions of the books should be followed
42Bachelor of Business Administration Semester-III
BBA-305 FUNDAMENTALS OF MARKETING MANAGEMENT
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AMarketing Concepts Philosophies and Importance Scope of Marketing the selling conceptthe Marketing concept Components of a modern marketing information system MarketingIntelligenceAnalyzing the Microenvironment Needs and Trends The Demographic EnvironmentEconomic Social-Cultural and Natural Technological Political-Legal Environment
Section BThe Buying Decision Process The Five Stage Model Levels of Marketing SegmentationBases for segmenting consumer markets Market Targeting Bases for segmenting businessmarketsProduct Life Cycle Marketing Strategies - Introduction stage and the Pioneer advantageGrowth Maturity and Declining Stage
Section CProduct Characteristics and Classifications Product levels The Customer value hierarchyProduct Classification DifferentiationPackaging Labeling Branding Understanding Pricing Setting the Price
Section DMarketing Communications-Advertising - Evolution Definition Features Importance Advertising and Publicity
Functions of advertising Advertising media advertising copy Objections against advertisingSales Promotions Direct Marketing Personnel Selling Interactive Marketing and Word ofMouth marketing and Channels of distributions
43Bachelor of Business Administration Semester-III
Suggested Readings
1 Kotler Philip Keller Kevin Koshey Abraham and Jha Mithileshwar ldquoMarketing
Management South Asian Perspectiverdquo Pearson Education New Delhi
2 Ramaswamy VS and Namakumari S ldquoMarketing Management Global Perspective
Indian Contextrdquo MacMillan
3 Kurtz David L and Boone Louis E ldquoPrinciples of Marketing Thomson South-Westernrdquo
4 Enis B M ldquoMarketing Classics A Selection of Influential Articlesrdquo New York
McGraw- Hill
5 Saxena Rajan ldquoMarketing Managementrdquo Tata McGraw-Hill New Delhi
Note The latest editions of the books should be followed
44Bachelor of Business Administration Semester-III
BBA-306 INDIAN FINANCIAL SYSTEMTime 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AFinancial System - Functions organisationstructure and an overview of Indian Financial
System
Financial Markets - Functions organisation and types of financial markets SecuritiesContract (Regulations) Rules SEBI (Securities Exchange Board of India)
Section BAn Overview of Primary and Secondary Market Money Market Organisation amp RBI (Role and
functions)
Non Banking financial companies
Section CMutual Funds - Its Introduction and guidelines schemes and products
IRDA Act of Insurance Companies
Section DAn Introduction to FIIrsquos and FDIrsquos and is importance
Financial AssetsInstruments - An Overview of Capital Market instruments
Suggested Readings-
1 Khan MY ldquoIndian Financial Systemrdquo fifth edition by Tata McGraw Hill PublishingCoLtd
2 Vasant Desai ldquoThe Indian Financial System amp Developmentrdquo Himalaya PublishingHouse
3 DrKRavichandran ldquoMerchant Banking amp Financial Servicesrdquo Himalaya PublishingHouse
4 Bhole LM ldquoIndian Financial Institutions and Marketrdquo Tata McGraw Hill Publishing CoLtd
5 Avadhani VA ldquoCapital Market Managementrdquo Himalaya Publishing House6 SEBI Guidelines Nabhi Publication
Note The latest editions of the books should be followed
45Bachelor of Business Administration Semester-III
BBA 307 MANAGEMENT ACCOUNTING
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AOrigin Concept nature and Scope of Management Accounting Need and Importance ofManagement Accounting Tools amp techniques of Management Accounting LimitationsManagement Accountant duties functions Distinction between management accountingamp Financial Accounting
Section BFinancial statement Analysis- meaning types Comparative Statements Common Size Trendanalysis Introduction of EVATools of Financial Analysis ndash Ratio Analysis (Liquidity Activity Solvency and Profitabilityratios)
Section CFund flow and Cash flow analysisResponsibility Accounting - Meaning features steps types of responsibility centers transferprice meaning methods selection of transfer pricing method
Section DManagement Reporting ndash Importance Needs Types Requirements of good report preparationincluding prewriting and form of final draft Working Capital Management - Meaningimportance need advantages and disadvantages factors affecting working capitalrequirements principles of working capital management Financing of working capitalApproaches for determining working capital mix Trends in financing working capital by banks
Suggested Readings
1 Jain PK and Khan MY ldquoManagement Accountingrdquo Tata Mc Graw Hill Publishing Co LtdNew Delhi
2 Horngren Charles Gary Sundem Stratton William ldquo Introduction to ManagementAccountingrdquo Pearson Education Publishers
3 Jawaharlal ldquoAccounting for Managementrdquo Himalaya Publishing House New Delhi
Note The latest editions of the books should be followed
46Bachelor of Business Administration Semester-IV
BBAndash401 ENGLISH (COMPULSORY)
Time 3 Hours Max Marks 50
Important Note The textbook Making Connections (3rd edition) is significantly different fromits 2nd edition The third edition (by Kenneth J Pakenham Jo EcEntire Jessica Williams) is to befollowed for this course
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed-
1 Making Connections by Kenneth J Pakenham Jo McEntire Jessica Williams 3rd EditionCUP
2 Moments in Time An Anthology of Poems GNDU Amritsar3 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP
Syllabus is divided into four sections as mentioned below
Section AEnglish Grammar in Use (Fourth Edition) by Raymond Murphy CUP Revision of Units 26-3742-48 92- 97 113-120
Section BMoments in Time Poems at Sr No 7-12
Section CMaking Connections by Kenneth J Pakenham 3rd Edn CUP Unit-III (Aspects of Language)and Unit-IV (Sustaining Planet Earth)
Section DEssay type question based on the section ldquoBeyond the readingrdquo from the text MakingConnections
47Bachelor of Business Administration Semester-IV
PUNJABI (COMPULSORY)
BBA-402 gzikph (bkwh)
wK fszB xzN e[b nze L 50
nze-tzv ns gohfyne bJh jdkfJsK
1H gqFB g`so d uko Gkr jDr jo Gkr ftu d gqFB g[S ikDr2H ftfdnkoEh B e[`b gzi gqFB eoB jB jo Gkr ftu_ fJe gqFB bkwh
j gzitK gqFB fe th Gkr ftu_ ehsk ik edk j3H joe gqFB d d nze jB4H ggo N eoB tkbk ieo ukj sK gqFBK dh tzv n`r_ t`X s_ t`X uko
T[g-gqFBK ftu eo edk j
gkm-eqw ns gkm-g[seK
ਸਕਸ਼ਨ - ਏwoh ihtB rkEk (t-ihtBh) L vkH dhtkB fzxesoh bkb n_v zB nfwqso(ਨਾਇਕ ਿਬਬਸਵ ਜੀਵਨੀ ਦ ਤਰ ਤ ਪਰਖਵਾਰਤਕ ਸ਼ਲੀ)
ਸਕਸ਼ਨ - ਬੀਫ਼ਾਸਲ (BkNe) L ifszdo pokVBkBe fzx g[sewkbk nfwqso(ਿਵਸ਼ਾਸਾਰਨਾਟਕ ਕਲਾ)
ਸਕਸ਼ਨ - ਸੀ(T) by ouBk (wkie fGnkukoe fJfsjke ns ftfdne oekoK zpzXh)(n) n]pko ~ fJFfsjko (fB`ih dsoh)
ਸਕਸ਼ਨ - ਡੀftnkeoB(T) Fpd-iVK d fBw(n) r[ow[yh fbgh dhnK ftFsktK
48Bachelor of Business Administration Semester-IV
BCG-102 muFlI pMjwbIpMjwb dw ieiqhws qy s`iBAwcwr
(In Lieu of Punjabi Compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of thefour Sections (A-D) Questions may be subdivided into parts (not exceeding four)Candidates are required to attempt five questions selecting at least one question from eachSection The fifth question may be attempted from any Section
Section-Ais`K Drm dI sQwpnw gurU nwnk dyv jI dw jIvn qy aupdyS (1469-1539)gurU nwnk dyv jI dw jIvn r`b sbMDI ivcwr gurU dw mh`qv is`iKAwvW[ sMgq-pMgq gurg`dI dI sQwpnw ies dw smwj qy pRBwv[
Section-Bis`K pMQ dw ivkws gurU AMgd dyv jI (1539-1522) gurU AMgd dyv jI dwis`K Drm dy ivkws iv`c Xogdwn gurmuKI il`pI[
Section-CgurU Amrdws qoN gurU rwmdws jI q`k (1522-1581) gurU Amrdws jI dw is`KDrm dy ivkws iv`c Xogdwn goieMdvwl swihb dI sQwpnw mMjI pRQw Aqy smwijksuDwr gurU rwmdws jI dw Xogdwn rwmdwspurw dI sQwpnw msMd pRQw[
Section-DgurU Arjn dyv jI dy smyN is`K pMQ dw ivkws (1581-1606) gurU Arjn dyvjI dw Xogdwn hirmMdr swihb dw inrmwx Awid gRMQ swihb dw sMkln gurUArjn dyv jI dI Shwdq qy iesdw mh`qv[
Suggested Readings
1 Kirpal Singh (ed) History and Culture of the Punjab Patiala Part II1990 3rd Edition
2 Fauja Singh (ed) History of the Punjab VolIII Patiala 19873 GS Chabbra The Advanced of the Punjab Vol I4 JS Grewal The Sikhs of the punjab The New Cambridge History of
India Cambridge 19915 Khushwant Singh A History of Sikhs Vol I OUP New Delhi 1990
49Bachelor of Business Administration Semester-IV
Punjab History amp Culture (From 1605 to 1849 AD)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section A1 Politicization of Sikhism under Guru Hargobind2 Martydom of Guru Teg Bahadur
Section-B3 Creation of Khalsa4 Khalsa and its impact on the Punjab
Section-C5 Rise of Banda Bahadur and his achievements6 Rise of Misls
Section-D7 Ranjit Singhrsquos rise to power Civil Military and Land Revenue Administration8 Art and Architecture Fair Festivals and Folk Music in the Punjab during the medieval
periodSuggested Readings1 Chopra PN Puri BN amp Das MN( 1974) A Social Cultural amp Economic History of
India VolII Macmillan India Limited New Delhi2 Grewal JS (1994) The Sikhs of the Punjab Cambridge University Press New Delhi3 Singh Fauja (1972) A History of the Sikhs Vol III Patiala Punjabi University4 Singh Kushwant (2011) A History of the Sikhs- Vol I (1469-1839) New Delhi
Oxford University Press5 SinghKirpal (1990) History and Culture of the Punjab-Part II (Medieval Period)
Patiala Publication Bureau Punjabi University
50Bachelor of Business Administration Semester-IV
BBA-403 FINANCIAL MANAGEMENT
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AFinance amp Financial Management Meaning and nature Financial goal-profit vs wealthmaximization Finance functions-investment Financing Liquidity and dividend decisionsTheories of capitalizationCapital Structure Theories Conceptual framework Determinants Net income approach Netoperating income approach Intermediary approach and MMapproach
Section BCost of Capital Meaning and significance of cost of capital Calculation of cost of debtPreference capital Equity capital and retained earnings Combined cost of capitalSources of finance Long term and short term
Section CCapital Budgeting Nature of investment decisions Investment evaluation criteriaon-discounted cash flow criteria Discounted cash flow criteria Risk analysis in capitalbudgeting Dividend Policies Issues in dividend decisions Forms of dividends Theories of relevance andirrelevance of dividends
Section DOperating and Financial Leverage Measurement of leverages Financial and operatingleverage combined leverageManagement of Working Capital Meaning Significance and types of working capitalApproaches of working capital
51Bachelor of Business Administration Semester-IV
Suggested Readings
1 Berk Jonathan and DeMarzo Peter ldquoFinancial Managementrdquo Person Education Dorling
Kindersley (India) Pvt Ltd
2 Bhattacharya Hrishlkas ldquoWorking Capital Management Strategies and Techniquesrdquo
Prentice Hall New Delhi
3 Brealey Richard A and Stewart C Myers ldquoCorporate Financerdquo McGraw Hill Int Ed
New York
4 Chandra Prasanna ldquoFinancial Managementrdquo Tata McGraw Hill Delhi
5 Hampton John ldquoFinancial Decision Makingrdquo Prentice Hall Delhi
6 Pandey I M ldquoFinancial Managementrdquo Vikas Publishing House Delhi
7 Van Horne JG and JM Wachowicz Jr ldquoFundamentals of Financial Managementrdquo
Prentice-Hall Delhi
8 Van Horne James G ldquoFinancial Management and Policyrdquo Prentice Hall Delhi
9 Khan MY Jain PK ldquoFinancial Managementrdquo Tata McGraw Hill New Delhi
Note The latest editions of the books should be followed
52Bachelor of Business Administration Semester-IV
BBA-404 PRODUCTION AND OPERATIONS MANAGEMENT
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction - Concept of Production amp Operations management Market Analysis
Competitive Priorities and capabilities New Product Design and development Plant location
and Plant layoutScheduling for Manufacturing Systems Production Scheduling Techniques ndash
Sequencing
Economic Batch Quantity with Joint Production Runs Gantt Charts Network Analysis
Section BProductivity Concept and Importance Factors Affecting Productivity Methods to improve
productivity Value Analysis
Work study Methods Analysis ndash Various Charts Principles of Motion Economy Work
Measurement
Section CInventory Management Concept and Classification of Inventory Relevant Costs for
Inventory Decisions- Inventory Control Models Reorder level Lead Time and Safety Stock
Section DSupply Chain Management Concept amp Components of Supply Chain Activities in Supply
Chain Management Logistics Management
Quality Issues Concept of Quality and Total Quality Management Statistical Quality Control
Just in Time Manufacturing Systems
53Bachelor of Business Administration Semester-IV
Suggested Readings
1 B Mahadevan ldquoOperations Management Theory amp Practicerdquo Pearson Education
2 Kanishka Bedi ldquoProduction amp Operations Managementrdquo Oxford Higher Education
3 LJ Krajewski amp LP Ritzman ldquoOperations Management Processes amp Value Chainsrdquo
Pearson Education
4 BS Goel ldquoProduction Operation Managementrdquo
5 Richard B Chase F Robert Jacobs Nicholas J Aquilano and Nitin K Agarwal ldquoOperations
Management ndash For Competitive Advantagerdquo The McGraw Hill Companies
Note The latest editions of the books should be followed
54Bachelor of Business Administration Semester-IV
BBA-405 BUSINESS ENVIRONMENT
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction The Concept Nature and Significance of business environment Influence ofenvironmental factors like economic political legal social technological and Internationalupon business The relationship of various environmental forces on businessThe need for environmental analysis and diagnosisDescription of environmental analysis Techniques for environmental analysis the role ofbusiness manager in analysis and diagnosis of environment
Section BThe process of environmental scanning and its importanceEnvironmental Threats and Opportunity Profile (ETOP) and SWOT analysis of some importantindustriesAspects of Economic Reforms Liberalisation Privatisation Globalisation and its Implicationsfor India
Section CEconomic Planning in India objectives Strategies and Evaluation of Xth plan and Strategy andpriorities of XIth planAnalysis of Current Annual BudgetThe Social responsibility of business social audit businessethics amp corporate governance
Section DDeficit Financing and its implications for the Indian Economy Disinvestment of PublicEnterprises Rationale Objectives and ImplicationsFiscal and Monetary Policy Changes in India Salient Features of FEMA
55Bachelor of Business Administration Semester-IV
Suggested Readings
1 Francis Cherunilam ldquoBusiness Environmentrdquo Himalaya Publishing House New Delhi
2 K Aswathappa ldquoLegal Environment of Businessrdquo Himalaya Publishing House
New Delhi
3 M Adhikary ldquoEconomic Environment for Businessrdquo Sultan Chand amp Sons New Delhi
4 Ruddar Dutt and KPM Sundharam ldquoIndian Economyrdquo S Chand and Company Ltd
New Delhi
5 PK Ghosh and GK Kapoor ldquoBusiness Policy and Environmentrdquo Sultan Chand and
Sons Delhi
6 Paul Justin ldquoBusiness Environment ndash Text and Casesrdquo Tata McGraw Hills Pvt Ltd
New Delhi
7 Govt of India Five Years Plan Documents
8 Govt of India Various Issues of Annual Economic Survey of India
Note The latest editions of the books should be followed
56Bachelor of Business Administration Semester-IV
BBA-406 OPERATIONS RESEARCH
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AOperations Research Meaning significance and scope Introduction to linear programmingformation of Linear Programming Problem Graphical method Simplex Method Two PhaseSimplex Method Duality in Linear Programming
Section BDefinition of Dual Problem general rules of converting primal into its dual TransportationProblem Assignment Problem
Section CGames Theory Two persons zero sum games pure strategies mixed strategies DominanceInventory-Types Nature and classification Economic lot size models quantity discounts
Section DCPMPERT-Basic concepts of Network Models Preparation of the Network diagram projectduration and critical path probability of Project completion
Suggested Readings1 VK Kapoor ldquoOperation Researchrdquo2 ND Vohra ldquoQuantitative Techniques in Managementrdquo3 Narinder K Sethi ldquoOperation Managementrdquo4 GordonPressman ldquoQuantitative Decision Making for Businessrdquo5 CR Kothari ldquoQuantitative Methodsrdquo6 Barry Shore ldquoQuantitative Method for Researchrdquo
Note The latest editions of the books should be followed
57Bachelor of Business Administration Semester-IV
BBA- 407 FUNDAMENTALS OF INSURANCE
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AInsurance- Concept of Insurance Need Purpose Principles of Insurance-Principle ofIndemnity Principle of Insurable Interest Principle of Subrogation Principle of Utmost GoodFaith Principle of Proximate Cause Principle of Contribution
Reforms In Indian Insurance Sector-meaning need and its Implications
Section BLegal Framework- Insurance Act 1938 LIC Act 1956 GIC Act 1972 and IRDA 1999
An overview of Insurance Industry- Types of Insurance ndashLife Insurance Marine InsuranceMotor Vehicle Insurance Health Insurance Liability Insurance
Section CUnderwriting-Meaning Purpose and Process of Underwriting
Reinsurance-Meaning Features of reinsurance difference between reinsurance and doubleinsurance Essentials of Reinsurance Programs as per IRDA
Section DDistribution Channels in Insurance- Role and Code of Conduct by IRDA for Agents DirectMarketing Bancassurance and Brokers
Insurance Specialists- Underwriters Surveyors and Loss Assessors Actuaries Third PartyAdministrators
Suggested Readings
1 Sethi Jyotsana and Bhatia Nishwan ldquoElements of Banking and Insurancerdquo2 Emmett JVaughan and Therese Vaughan ldquoFundamentals of Risk and Insurancerdquo3 Agarwal OP ldquoBanking and Insurancerdquo4 PeriasamyP VeeraselvamM ldquoRisk and Insurance Managementrdquo Tata Mc Graw Hill5 wwwirdaorg
Note The latest editions of the books should be followed
58Bachelor of Business Administration Semester-IV
BBA-408 SEMINAR Max Marks 50
59Bachelor of Business Administration Semester-IV
ESL 221 Environmental Studies (Compulsory Paper)
Time 3 Hrs Max Marks 100
Teaching Methodologies
Teaching MethodologiesThe Core Module Syllabus for Environmental Studies includes class room teaching and fieldwork The syllabus is divided into 8 Units [Unit-1 to Unit-VII] covering 45 lectures + 5 hours forfield work [Unit-VIII] The first 7 Units will cover 45 lectures which are class room based toenhance knowledge skills and attitude to environment Unit-VIII comprises of 5 hours field workto be submitted by each candidate to the Teacher in-charge for evaluation latest by 15 December2018Exam Pattern End Semester Examination- 75 marks
Project ReportField Study- 25 marks [based on submitted report]Total Marks- 100
The structure of the question paper being
Part-A Short answer pattern with inbuilt choice ndash 25 marksAttempt any five questions out of seven distributed equally from Unit-1 to Unit-VIIEach question carries 5 marks Answer to each question should not exceed 2 pages
Part-B Essay type with inbuilt choice ndash 50 marksAttempt any five questions out of eight distributed equally from Unit-1 to Unit-VII Eachquestion carries 10 marks Answer to each question should not exceed 5 pagesProject Report Internal Assessment
Part-C Field work ndash 25 marks [Field work equal to 5 lecture hours]The candidate will submit a hand written field work report showing photographs sketchesobservations perspective of any topic related to Environment or Ecosystem The exhaustive listfor project reportarea of study are given just for reference
1 Visit to a local area to document environmental assets River Forest Grassland Hill Mountain Water body Pond Lake Solid Waste Disposal Water Treatment Plant Wastewater Treatment Facility etc
2 Visit to a local polluted site ndash Urban Rural Industrial Agricultural3 Study of common plants insects birds4 Study of tree in your areas with their botanical names and soil types5 Study of birds and their nesting habits6 Study of local pond in terms of wastewater inflow and water quality7 Study of industrial units in your area Name of industry type of industry Size (Large
Medium or small scale)8 Study of common disease in the village and basic data from community health centre9 Adopt any five young plants and photograph its growth10 Analyze the Total dissolved solids of ground water samples in your area11 Study of Particulate Matter (PM25 or PM10) data from Sameer website Download from
Play store12 Perspective on any field on Environmental Studies with secondary data taken from Central
Pollution Control Board State Pollution Control Board State Science amp TechnologyCouncil etc
Unit-IThe multidisciplinary nature of environmental studiesDefinition scope and importance Need for public awareness
(2 lectures)
60Bachelor of Business Administration Semester-IV
Unit-IINatural Resources Renewable and non-renewable resourcesNatural resources and associated problems(a) Forest resources Use and over-exploitation deforestation case studies Timber extraction
mining dams and their effects on forests and tribal people(b) Water resources Use and over-utilization of surface and ground water floods drought
conflicts over water dams-benefits and problems(c) Mineral resources Use and exploitation environmental effects of extracting and using
mineral resources case studies(d) Food resources World food problems changes caused by agriculture and overgrazing
effects of modern agriculture fertilizer-pesticide problems water logging salinity casestudies
(e) Energy resources Growing energy needs renewable and non-renewable energy sources useof alternate energy sources case studies
(f) Land resources Land as a resource land degradation man induced landslides soil erosionand desertification
Role of an individual in conservation of natural resources Equitable use of resources for sustainable lifestyles
(8 Lectures)
Unit-IIIEcosystems
Concept of an ecosystem Structure and function of an ecosystem Producers consumers and decomposers Energy flow in the ecosystem Ecological succession Food chains food webs and ecological pyramids Introduction types characteristic features structure and function of the following
ecosystem Forest ecosystem Grassland ecosystem Desert ecosystem Aquaticecosystems (ponds streams lakes rivers ocean estuaries)
(6 Lectures)Unit-IV
Biodiversity and its conservation Introduction ndash Definition genetic species and ecosystem diversity Biogeographical classification of India Value of biodiversity consumptive use productive use social ethical aesthetic and
option values Biodiversity at global national and local levels India as a mega-diversity nation Hot-spots of biodiversity Threats to biodiversity habitat loss poaching of wildlife man wildlife conflicts Endangered and endemic species of India Conservation of biodiversity In-situ and Ex-situ conservation of biodiversity
(8 Lectures)Unit-V
Environmental PollutionDefinition
Causes effects and control measures of Air pollution Water pollution Soil pollutionMarine pollution Noise pollution Thermal pollution Nuclear pollution
Solid waste management Causes effects and control measures of urban and industrialwastes
Role of an individual in prevention of pollution Pollution case studies Disaster management floods earthquake cyclone and landslides
(8 Lectures)
61Bachelor of Business Administration Semester-IV
Unit-VISocial Issues and the Environment
From unsustainable to sustainable development Urban problems and related to energy Water conservation rain water harvesting watershed management Resettlement and rehabilitation of people its problems and concerns Case studies Environmental ethics Issues and possible solutions Climate change global warming acid rain ozone layer depletion nuclear accidents and
holocaust Case studies Wasteland reclamation Consumerism and waste products Environmental Protection Act 1986 Air (Prevention and Control of Pollution) Act 1981 Water (Prevention and control of Pollution) Act 1974 Wildlife Protection Act Forest Conservation Act Issues involved in enforcement of environmental legislation Public awareness
(7 Lectures)Unit-VII
Human Population and the Environment Population growth variation among nations Population explosion ndash Family Welfare Programmes Environment and human health Human Rights Value Education HIV AIDS Women and Child Welfare Role of Information Technology in Environment and Human Health Case Studies
(6 Lectures)Unit-VIII
Field Work Visit to a local area to document environmental assets
riverforestgrasslandhillmountain Visit to a local polluted site ndash Urban Rural Industrial Agricultural Study of common plants insects birds Study of simple ecosystems-pond river hill slopes etc
(Field work equal to 5 lecture hours)References1 Bharucha E 2005 Textbook of Environmental Studies Universities Press Hyderabad2 Down to Earth Centre for Science and Environment New Delhi3 Heywood VH amp Waston RT 1995 Global Biodiversity Assessment Cambridge House
Delhi4 Joseph K amp Nagendran R 2004 Essentials of Environmental Studies Pearson Education
(Singapore) Pte Ltd Delhi5 Kaushik A amp Kaushik CP 2004 Perspective in Environmental Studies New Age
International (P) Ltd New Delhi6 Rajagopalan R 2011 Environmental Studies from Crisis to Cure Oxford University Press
New Delhi7 Sharma J P Sharma NK amp Yadav NS 2005 Comprehensive Environmental Studies
Laxmi Publications New Delhi8 Sharma P D 2009 Ecology and Environment Rastogi Publications Meerut9 State of Indiarsquos Environment 2018 by Centre for Sciences and Environment New Delhi10 Subramanian V 2002 A Text Book in Environmental Sciences Narosa Publishing House
New Delhi
62Bachelor of Business Administration (Semester ndash V)
BBAndash501 ENGLISH COMPULSORY
Time 3 Hours Max Marks 50
Texts Prescribed1 All My Sons by Arthur Miller2 Poems of Nature and Culture Guru Nanak Dev University Amritsar
Course Contents1 The study of the whole text of the play All My Sons2 The study of the following poems from the prescribed book
Poems of Nature and Culture
William Wordsworth ldquoThe World is Too Much with UsrdquoGordon Lord Byron ldquoShe Walks in BeautyrdquoPB Shelly ldquoOzymandiasrdquoAlfred Lord Tennyson ldquoIn MemoriamrdquoRobert Browning ldquoMeeting at NightrdquoMathew Arnold ldquoDover BeachrdquoWB Yeats ldquoWordsrdquoWilfred Owen ldquoStrange MeetingrdquoRobert Graves ldquoThe PortraitrdquoWH Auden ldquoThe Unknown CitizenrdquoDylan Thomas ldquoDo not Go Gentle into That Good NightrdquoTed Hughes ldquoThe Thought-FoxrdquoSylvia Plath ldquoMirrorrdquoSeamus Heaney ldquoHoneymoon FlightrdquoRabindranath Tagore ldquoFalse ReligionrdquoNissim Ezekiel ldquoNight of Scorpionrdquo
3 Formal letter and application writing Resume Writing Business Writing and Report writing
Instructions for the Paper Setter and Distribution of Marks
The question paper will consist of three sections and the distribution of marks will be asunderSection A 10 MarksSection B 24 MarksSection C 16 Marks
63Bachelor of Business Administration (Semester ndash V)
SECTIONndashA
I Six questions (three questions from the play All My Sons and three questions from Poems ofNature and Culture) requiring very short answers based on the reading of All My Sons andthe prescribed poems shall be set The examinees will be expected to answer any FIVE
(2x5=10 Marks)
SECTIONndashB
II THREE questions requiring brief descriptive answers based on character tone plot andtheme(s) in the play All My Sons will be set and examinees will be expected to attempt anyTWO
(6x2= 12 Marks)
III THREE questions on the central idea theme tone or style etc of the prescribed poemsfrom the textbook Poems of Nature and Culture will be set for the students to attempt anyTWO of these questions
(6x2= 12 Marks)
SECTIONndashC
IV ONE question requiring students to explain a stanza with reference to context will be setThe stanza for explanation will be taken from the poems prescribed in the syllabusONE essay-type question from the play All My Sons will be set
The students will be required to answer any of these two questions(1x8=8 Marks)
V TWO questions with internal choice will be set on (a) formal letterapplication writing(5 Marks) and (b) Resume WritingBusiness Writing and Report Writing (3 Marks)
(5+3=8 Marks)
64Bachelor of Business Administration (Semester ndash V)
PUNJABI (COMPULSORY)BBA-502 gzikph (bkiawh)
wK L 3 xzN e[b nze L 50gkm-eqw ns gkm-g[seK
1H uDthnK gzikph ejkDhnK(zgkH vkH ofwzdo eo gpbheFB fpTo r[o BkBe dt BhtofNh nfwqso 2018)bye ejkDh ejkDh-zrqfjnihs eo fBT hno ws nbh pkp dhr[opuB G[`bo EetK Ugok wodwBwjB pktk Jebt Bo pbhfizdo oh i]w[yihs jko ejkDhnK dk pkg w_ fJzi[nkJ eodh jKifszdo jK okj es JhFto dk iBwgqw gqekF noiB SV rvhoBk e[M nDfejk thuzdB Brh joy r joy riftzdo fzx yj yks yj yksr[odt fzx o[gkDk FhFk FhFk ns jo ejkDhnK
ftak ts$ko$gkso fusoD2H Bktb L Jj[ jwkok ihtDk (dbhg eo fNtkDk)
3H brgr 200 FpdK ftu goQk ouBk
4H ob nzroh goQ dk gzikph ftu nB[tkd
5H ftnkeoD L(T) gzikph X[Bh ftT[_s(n) tkekswe i[rsK L wb s nfXeko(J) ekoe s ekoeh zpzX
nze-tzv ns gohfyne bJh jdkfJsK
1H ftFk-ts bye dk ihtB s ouBk$ko$gkso fusoB (d ftuI fJe) 10 nze2H ko$ftFk-ts$gkso fusoB (d ftu_ fJe) 10 nze3H goQk L fszBK ftu_ fe fJe ftF T[s 05 nze4H ob nzroh goQ dk gzikph ftu nB[tkd 05 nze5H Bzpo 5 T[s fBoXkfos ftnkeoD ftu_ toDBkswe gqFB 10 nze6H T[goes bVh Bzpo 1 ns 2 dhnK g[seK ftu_ zyg T[`soK tkb
5 gqFB g[`S ikDr joe dk T[`so 50 FpdK s_ t`X Bk jt 5x2=10 nze
65Bachelor of Business Administration (Semester ndash V)
BBA-502 muF`lI pMjwbI(pMjwb dw ieiqhws qy s`iBAwcwr)(In Lieu of Punjabi Compulsory)
Time 3 Hrs Marks 50
AMkW dI vMf-
Bwg a- ies Bwg iv`c 15 pRSn pu`Cy jwxgy[ ividAwrQI vloN iksy 10 dy au~qr 30-40 SbdW
iv`c id`qy jwx[ hryk pRSn dy 2 AMk hoxgy[
Bwg A- ies Bwg iv`c 6 pRSn pu`Cy jwxgy[ ividAwrQI vloN iksy 3 pRSnW dy au~qr 400-500
SbdW iv`c id`qy jwx[ hryk pRSn dy 10 AMk hn[
1 is`K pMQ iv`c pirvrqn- gurUu hrgoibMd swihb qoN gurUu qyg bhwdr swihb q`k
(1606-1675) mIrI-pIrI ies dIAW ivSySqwvW qy pRBwv gurUu qyg bhwdr jI dw jIvn Aqy
Xogdwn gurUU qyg bhwdr swihb dI Shwdq[
2 gurUu goibMd isMG qy Kwlsw pMQ dw inrmwx- gurUu goibMd isMG jI (1675-1708) AwrMiBk
jIvn Kwlsw pMQ dI swjnw (1699) gurUU goibMd isMG jI dI SKSIAq[
3 pMjwb dw smwijk qy s`iBAwcwrk jIvn- myly Aqy iqauhwr lok gIq lok nwc pMjwb dy
pRis`D lok ik`sy pUrn Bgq hIr rWJw sohxI mhIvwl
66Bachelor of Business Administration (Semester ndash V)
sbMiDq pusqkW-
1 lsquopMjwb dw lok ivrswrsquo krnYl ismG iQMd pblIkySn ibauro pMjwbI XUnIvristI pitAwlw[
2 lsquopMjwb dw ivrswrsquo ipRQIpwl isMG kpUr inau bu`k kMpnI jlMDr[
3 lsquopMjwbrsquo (ieiqhws klw swihq qy s`iBAwcwr Awid) mu`K sMpwdk mihMdr isMG rMDwvw BwSw
ivBwg pMjwb pitAwlw[
4 lsquoiSromxI is`K ieiqhwsrsquo 1469-1708 fw suKidAwl isMG sMgm pblIkySn smwxw[
5 lsquosMKyp jIvn ds gurUu swihbwnrsquo igAwnI jgqwr isMG rwey morwvwlI Awjwd bu`k fIpU hwl
bjwr AMimRqsr[
6 lsquois`K ieiqhwsrsquo (1469-1765) ipMRsIpl qyjw isMG fw gMfw isMG pblIkySn ibauro pMjwbI
XUnivristI pitAwlw[
7 lsquois`K ieiqhwsrsquo Bwg pihlw KuSvMq isMG Anuvwdk fw gurdrSn isMG AOlK lwhor bu`k Swp
luiDAwxw[
8 lsquopMjwb dw ivrswrsquo (pMjwb dy siBAwcwr dw ivkws) ipRQIpwl isMG kpUr inaU buk kMpnI
jlMDr[
9 lsquois`K ihstrIrsquo 1469-1988 KuSvMq isMG nvXu`g pbilSrj nvIN id`lI[
10 lsquoswfw ieiqhwsBwg pihlwrsquo (1469-1708) pMjwb dw ieiqhws siqbIr isMG inau bu`k kMpnI
jlMDr[
11 lsquopMjwb dw ieiqhwsrsquo (1469-1799) iSv gjrwnI mdn pbilSrj pitAwlw[
67Bachelor of Business Administration (Semester ndash V)
BBA- 503 COMPANY LAW
Time 3 Hour Max Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students will attempt 10questions Each question will carry one mark the total weightage being 10 marks
Section B It will consist of essay typenumerical questions up to five pages in length Fourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I of the syllabus Thecandidates will be required to attempt any two questions Each question will carry 10 marks Thetotal weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question up tofive pages in length Four questions numbering 678 and 9 will be set by the examiner from part-II of the syllabus The candidates will be required to attempt any two questions Each questionwill carry 10 marks The total weightage of the section shall be 20 marks
Part ndash I
Company ndash Meaning Latest Amendments Features Types Formation Promotion andRegistration Preliminary contracts Limited Liability Partnership One Person CompanyMemorandum of Association Meaning Importance Contents Alteration Doctrine of UltraViresArticle of Association Meaning Contents Alteration Differences between Memorandum ofAssociation and Articles of Association Constructive notice of Memorandum and ArticleDoctrine of Indoor ManagementProspectus Definition Dating and Registration of Prospectus Kind of Prospectus ShelfProspectus Deemed Prospectus Abridged Prospectus Red herring Prospectus Liability forMisstatement in prospectusShare Capital Kinds Classes of Capital Alteration of Capital Further issue of Capital VotingRights Transfer and transmission of shares
Part ndash II
Board of Directors Directors Powers duties appointment removal legal position BorrowingPowers Managerial Remuneration Women DirectorsCompany Meetings-Rules of Meetings Annual general meeting extraordinary generalmeeting Meeting of BOD Quorum for different meetings Kinds ofresolutions dividend Procedure for Conducting Meetings (including Board meetings)
Winding Up- Modes of Winding up Commencement and Procedure of Winding up andConsequences of Winding up order
Suggested Readings
1 Avtar Singh ldquoCompany Lawrdquo2 N D Kapoor ldquoCompany Law amp Secretarial Practicerdquo
Note I The latest editions of the books should be followedNote II The teacher will use simulation method and will hold at least one statutorymeeting one Annual General Meeting one Extraordinary Meeting and one Board Meeting
68Bachelor of Business Administration (Semester ndash V)
BBA-504 ENTERPRENEURSHIP AND SMALL BUSINESS
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question up tofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part-IConcept of Enterpreneurship The Enterpreneur Definition nature and characteristics ofenterpreneurhsip Emergence of enterpreneurial class including women enterpreneurs Theoriesof enterpreneurship Socio-economic environment and the enterpreneur The concept of jointstoke company public company private company government company partnership companyHindu undivided familyCharacteristics of Enterpreneur Leadership risk taking decision making and business planningInnovation and enterpreneurship enterpreneurial behaviur and motivationEnterpreneurial Development Programmes-Their relevance and achievements Role ofgovernment in organising such programmes Critical Evaluation
Part-IISmall Business as a Seed Bed of Enterpreneurship Concept of business venture Thestart-up process Concept Plan Implementation Intial Strategic PlanningProduct and Marketing Scope Legal and tax consideration risk analysis and financialconsiderations ProfitPlanning in Small Enterprise Growth Strategies and diversification Finance Management incurrent operations and expansion of capitalRole of Small Business in the national economy National Policies for small businessdevelopment Government and Non-Governmental assistanceContribution of Commercial Banks in Promoting and servicing small business Small businessand modern technology
69Bachelor of Business Administration (Semester ndash V)
Suggested Readings
1 Hall B Pricke and Royce L Brahamson ldquoSmall Business Managementrdquo
2 Kenneth R Van Voorthis ldquoEnterpreneurship and Small Business Managementrdquo
3 Hans Schollhammer and Arthur H Kuriloff ldquoEnterpreneurship and Small Business
Managementrdquo
4 Joseph R Mancuso ldquoHow to Start Finance and Manage Your Own Small Businessrdquo
5 Sharma RA ldquoEnterpreneurial Change in Indian Industriesrdquo
6 Dhar PN and Lydall HFldquoThe Role of Small Enterprises in Indian Economic
Developmentrdquo
Note The latest editions of the books should be followed
70Bachelor of Business Administration (Semester ndash V)
BBA- 505 COST ACCOUNTING
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sectionsSection A It will have question No1 consisting of 12 very short answer questions from the
entire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Unit IIntroduction- Concept of cost costing cost Accounting amp Cost Accountancy Limitations ofFinancial Accounting Origin and Objectives of cost Accounting Advantages and limitations ofCost Accounting Difference between Financial and Cost Accounting Cost Unit amp Cost CentreElements of cost Material Labour and other Expenses Classification of cost Types of Costs andPreparation of Cost SheetMethods of CostingContract CostingProcess Costing - Meaning Features Normal and Abnormal Loss Gains
Unit IIMarginal Costing ndash Meaning and various concepts - Fixed Cost Variable Cost ContributionPV Ratio Break Event Point Margin of SafetyStandard Costing- Definition and Meaning of Various Concepts Advantages and Limitations ofStandard CostingVariance Analysis ndash Material and Labour Variances onlyBudget and Budgetary Control- Definition Meaning and objectives of Budgetary controlAdvantages and disadvantages of Budgetary Control Types of Budget
Suggested Readings1 Vasistha and Saxena ldquoAdvanced Cost Accountingrdquo2 Jain SP and Narang ldquoAdvanced Cost Accountingrdquo3 Maheshwari SN ldquoCost Accountingrdquo4 Arora MN ldquo Cost Accounting Principles amp Practicesrdquo Vikas Publishing House
New Delhi5 Dev Prabhu ldquoCost Accountingrdquo Himalaya Publication New Delhi6 Horngreen Charles T Datar and Rajan Madav V ldquoCost Accountingrdquo Dorling
Kindersley (India) Pvt Ltd Pearson Publishers LtdNote The latest editions of the books should be followed
71Bachelor of Business Administration (Semester ndash V)
BBA-511 GROUP A- CONSUMER BEHAVIOUR
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndashIIntroduction to Consumer Behavior (CB) - Importance Scope Need for studying CB ConsumerResearch Consumer Motivation Needs amp Goals Positive amp Negative motivation Types ampSystems of Needs Hierarchy amp Trio of NeedsPersonality Nature Theories Freudian Neo Freudian amp Trait Self-ConceptPerception Sensation Absolute Threshold and Differential ThresholdLearning Classical learning Instrumental learning and Cognitive learning theoriesAttitude Tricomponent Attitude Model Sources of Influence Attitude Measurement
Part - IIReference Groups Concepts and AppealsSocial Class amp its measurementCulture amp Sub Culture Definition amp InfluenceIntroduction to Opinion leadership amp Consumer InnovationConsumer Decision Making
Suggested Readings1 Schiffman I G and Kanuk L L ldquoConsumer Behaviourrdquo Pearson Education
New Delhi2 Blackwell Roger D Miniard Paul W and Engel James F ldquoConsumer Behaviourrdquo
Cengage Publishing3 Solomon Michael R ldquoConsumer Behaviourrdquo Pearson Education New Delhi4 Assael Henry ldquoConsumer Behaviour and Marketing Actionrdquo Cengage Publishing5 Loudon David L and Della Bitta Albert J ldquoConsumer Behaviorrdquo Tata McGraw-Hill
Note The latest editions of the books should be followed
72Bachelor of Business Administration (Semester ndash V)
BBA- 512 GROUP A- ADVERTISING amp SALES MANAGEMENT
Time 3 Hours M Marks 50Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IDefinition Nature and Evolution of Advertising its functions and role and types of AdvertisingSocial Economic and Legal Aspects of AdvertisingAdvertising and Marketing Mix Advertisingand Communication Process Advertising Budget Objectives Preparation and Methods ofAdvertising BudgetAdvertising Agency Function Selection and CompensationAdvertising Media Different Types of Media Function Merits and Demerits of MediaSelection of Media and its VehiclesCopy Writing Different Elements of a Copy and Layout
Part ndashIIIntroduction to Sales Management Nature role and importance Functions of Sales ManagerSales Organization Formal Informal Horizontal Vertical Centralized DecentralizedGeographic Customer Product Combination OrganizationsPlanning and recruitment of sales force - Job analysis specification Job description Sources ofRecruitment Selection of Sales PersonSales Training - Objective Designing Training ProgrammeSales Force Motivation Nature Importance Factors Influencing the Motivation of sales forceCompensations Types Compensations PlanEvaluation of Sales Forces Performance Qualitative and Quantitative Basis to Evaluate SalesForce Control and Budget
73Bachelor of Business Administration (Semester ndash V)
Suggested Readings
1 Belch George E and Belch Michael A ldquoAdvertising and Promotionrdquo Tata McGraw Hill
2 Guinn Allen Chris T Semenik Richard J ldquoAdvertising amp Integrated Brand Promotionrdquo
Thomson ndash South Western
3 Batra Rajeev Mayers John G and Aaker David A ldquoAdvertising Managementrdquo
Pearson Education New Delhi
4 Spiro Stanton and Rich ldquoManagement of a Salesforcerdquo Tata McGraw Hill
5 Richard R Still Cundiff W Edward Govoni A P Norman ldquoSales Management Decision
Strategy and Casesrdquo Pearson Education
6 Kotler Philip Keller Kevin Koshey Abraham and Jha Mithileshwar
ldquoMarketing Managementrdquo South Asian Perspective Pearson Education New Delhi
7 Aaker David A and Myera John G ldquoAdvertising Managementrdquo Prentice Hall of India
New Delhi
Note The latest editions of the books should be followed
74Bachelor of Business Administration (Semester ndash V)
BBA-521 GROUP B- INDUSTRIAL RELATIONS amp LABOUR LEGISLATIONS
Time 3 Hour M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 6 78 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IConcept of Industrial Relations Factors affecting industrial relations Importance of IndustrialRelations Collective Bargaining and Labour Management Co-Operation in India includingWorks CommitteeDiscipline and Grievance Management Negotiation and Collective Settlements WorkersParticipation in Industry Productive Bargaining and Gain Sharing Employee Empowerment andQuality Management Industrial Relations and Technological Change
Part ndash IIEmergence and Objectives of Labour Laws and their Socio-economic Environment IndustrialRelations Laws-Laws Relating to Industrial Disputes Trade Unions and Standing OrderSocial SecurityWorkmens Compensation Act Employees State Insurance Act
Wages and Bonus Laws-The Law of Minimum Wages Payment of Wages Payment of BonusLaws relating to working conditions The Law Relating to Factories
Suggested Readings1 Sinha PRN Sinha Indu Bala and Shekhar Seema Priyadarshani ldquoIndustrial Relations
Trade Unions and Labour Legislationrdquo Pearson Education New Delhi2 Sarma AM ldquoIndustrial Relations and Labour Lawsrdquo Himalaya Publishing House
Mumbai
Note The latest editions of the books should be followed
75Bachelor of Business Administration (Semester ndash V)
BBA- 522 GROUP B -ORGANISATION CHANGE AND DEVELOPMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay type numerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IOrganisation Change - Introduction importance forces of change and types of changeModels of change - systems model of change Lewinrsquos Force Field Analysis Modelthe Continuous change Process Model Change and Transition ManagementChange amp its impact - effects of change on people operational effects psychological effectssocial effects peoplersquos reaction to change- Acceptance of change indifference organizedresistance frustration amp aggression Reasons for resistance and Methods of minimizingresistance
Part ndash IIOrganisation Development - Meaning features objectives History of OD in India and abroadorganizational problems and process of organizational developmentOD interventions - concept characteristics classification of intervention OD interventions astool to improve effectiveness of organization Process of OD interventions Team building
Suggested Readings
1 Bhatia SK ldquoManagement of Change amp Organisation Development- InnovativeApproachesrdquo Deep amp Deep Publications New Delhi
2 Bhattacharya Dipak Kumar ldquoOrganization Change amp Developmentrdquo Oxford UniversityPress
3 Singh Kavita ldquoOrganisation Change amp Development Excel Books
Note The latest editions of the books should be followed
76Bachelor of Business Administration (Semester ndash V)
BBA-531 GROUP C - MANAGEMENT OF BANKING OPERATIONS
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash I
Management of banks Regulatory role of RBI Monetary Policy-meaning and itsimplicationsLaws in banking-RBI Act 1934 Negotiable Act 1881 The Banking Regulation Act1949Types of Bank Accounts- Fixed or time deposit account Savings bank deposit account Currentdeposit account Recurring deposit accountLending- Features of bank credit types of lending terms and conditions of lending differenttypes of loans and their features
Part ndash IIRisk management in banks- types of risks Capital Adequacy- the Basel Accord implications forbank CRAR and Prudential Norms for asset classification income recognition and provisioningAnti- money laundering and KYC normsIntroduction to Asset Liability Management Customer Relationship ManagementCorporate Governance in Commercial BanksInnovations in Banking with special reference to Fee Based Services
Suggested Readings
1 Padmalatha Suresh and Justin Paul ldquoManagement of Banking and FinancialServicesrdquoPearson Education New Delhi
2 Sharma RK Gupta Shashi K Jagwant Singh ldquoBanking and Insurancerdquo3 Agarwal OP ldquoBanking and Insurancerdquo4 Sethi Jyotsana and Bhatia Nishwan ldquoElements of Banking and Insurancerdquo
Note The latest editions of the books should be followed
77Bachelor of Business Administration (Semester ndash V)
BBA-532 GROUP C -INSURANCE amp RISK MANAGEMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 6 7 8 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IDefinition nature Role and Importance of Insurance Salient Feature of IRDA Act 1999Rationale for opening up of the Insurance Sector to the private sector Nature of Life InsuranceContractAnnuities Surrender Value Calculation of Premium and measurement of risk Progress of LifeInsurance Business in India Fire Insurance ndash Nature and Use Policy Condition Rate FixationPayment of Claims Reinsurance Marine Insurance Nature Premium Calculation Payment ofClaimsMotor Insurance Policy and Covers Comprehensive Policy Third Party Act Policies ExtraBenefits cover Motor Insurance Claims
Part ndash IIConcept of Risk Corporate and Personal Risk Management Identification of Risk ToolsTechniques for perception of risk Methods for determining theoperative causes of peril Safety auditEvaluation of Risk Risk Avoidance amp Reduction of Risk methods of loss prevention and riskreduction Role of surveyors in loss prevention risk reductionTechniques of Risk Financing Retention of risk Captive insurance companies Transfer of RiskTypes of risk transfer Benefits and limitation of Insurance- Partial insurance arrangements
Suggested Readings
1 Insurance Regulation and Development Act
2 Gopal Krishan G ldquoInsurance Principles and Practicerdquo Sterling Publishers New Delhi
Note The latest editions of the books should be followed
78Bachelor of Business Administration (Semester ndash V)
BBA- 541 Group D- INTERNATIONAL BUSINESS ENVIRONMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IIntroduction to International Business Importance nature and scope ofInternational businessmodes of entry into International BusinessEnvironmental Context of International Business Framework for analyzing Internationalbusiness environment ndash Domestic foreign and global environmentsand their impact oninternational business decisionsInternational Financial Environment Foreign investments -Pattern Structure andeffectsMovements in foreign exchange and interest rates and then impact on Trade and investmentflows
Part ndash IIInternational Economic Institutions and Agreements WTO IMF World Bank UNCTAD andotherInternational agreements International commodity trading and agreementsGlobal Trading Environment World trade in goods and services ndash Major trends anddevelopments World trade and protectionism ndash Tariff and non-tariff barriers Counter tradeGlobalisation ampSociety- Emerging Developments and Other Issues Growing concern forecology IT and international business
Suggested Readings
1 Bennet Roger ldquoInternational Businessrdquo Financial Times Pitman Publishing London2 Bhattacharya B ldquoGoing International Respon se Strategies of the Indian Sectorrdquo
Wheeler Publishing New Delhi3 Griffin Ricky W and Pustay Michael W ldquoInternational Business A Managerial
Perspectiverdquo Addison Wesley Readings
Note The latest editions of the books should be followed
79Bachelor of Business Administration (Semester ndash V)
BBA- 542 GROUP Dndash MANAGEMENT OF INTERNATIONAL BUSINESS ORGANISATIONS
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IGlobalization and International Business - Meaning Forces Driving Globalization Reasons forGlobalization of Business Modes of Operation of International Business International Businessvs Domestic Business Dealing of international Business with Cultural DifferencesGlobalisation and Society - Impact of FDI Economic Impact of MNE Foundations of EthicalBehavior Ethics amp Corporate Bribery Ethicals Dilemmas and Business PracticesMultinational Corporations and their Involvement in International Business Issues in ForeignInvestments Technology Transfer Pricing and Regulations
Part ndash IIExport Import Strategies - Introduction Export Strategy Import Strategy Export ImportProcess and DocumentationDirect Investment and Collaborative Strategies - Types of Collaborative ArrangementsProblems with Collaborative Arrangements Managing Foreign ArrangementsOrganization of International Business - Introduction Organization Structure Coordination andControl System Organization CultureManaging International Operations Global Manufacturing and Supply Chain ManagementInternational Accounting Issues
Suggested Readings
1 Daniels John D and Radebaugh LeeH ldquoInternational Business ndashEnvironments andOperations Pearson Publishing House Ltd New Delhi
2 Bennet Roger ldquoInternational Businessrdquo Financial Times Pitman Publishing London
Note The latest editions of the books should be followed
80Bachelor of Business Administration (Semester ndash VI)
BBA- 601 ENGLISH COMPULSORY
Time 3 Hours Max Marks 50
Texts Prescribed1 The English Teacher by RK Narayan2 Glimpses of Theatre Guru Nanak Dev University AmritsarCourse Contents1 The study of the whole text of the novel The English Teacher2 The study of the following one-act plays from the prescribed book
Glimpses of Theatre
i) The Willii) Villa for Saleiii) Progressiv) The Monkeyrsquos Pawv) Sorry Wrong Number
Essay Writing
Instructions for the Paper Setter and Distribution of MarksNote The paper setters should avoid questions of theoretical nature on English GrammarThe question paper will consist of three sections and the distribution of marks will be asunderSection A 10 MarksSection B 24 MarksSection C 16 Marks
SectionndashAI SIX questions (three questions based on the prescribed one-act plays from the textbook
Glimpses of Theatre and three questions based on the novel The English Teacher requiringvery short answers based on the close reading of the prescribed novel and one-act plays shallbe set and examinees will be expected to answer any FIVE
(2x5=10 Marks)SectionndashBII THREE questions requiring brief descriptive answers based on character tone plot and
theme(s) in the prescribed one-act plays will be set and examinees will be expected toattempt any TWO (6x2= 12 Marks)
III THREE questions on central idea theme tone or style etc of the prescribed novel will be setfor the students to attempt any TWO of these questions (6x2= 12 Marks)
SectionndashCIV ONE question requiring the students to write an essay on one of the three given topics will be
set (1x8=8 Marks)V TWO essay type questions (one from the prescribed one-act plays and one from the
prescribed novel) will be set for the students to answer any ONE of these questions(1x8= 8 Marks)
81Bachelor of Business Administration (Semester ndash VI)
PUNJABI (COMPULSORY)BBA- 602 gzikph (bkiawh)
wKL 3 xzN e[b nzeL 50
gkm-eqw ns gkm-g[seK
1H ekft rot (gfjb S eth)(zgkH fpeow fzx x[zwD eowihs eo)r[o BkBe dt BhtofNh nfwqso(Fy cohd Fkj j[B r[o BkBe dt ih r[o noiB dt ihtkfo Fkj Fkj w[jzwd)(gqzr fjs ftnkfynk$ftak ts$ko)
2H XoshnK d rhs (oBkwk) pofizdo fzx jwdodBkBe fzx g[sewkbk nzfwqso(bye ihtB s ouBk$wki fGnkuko gfogy$coBkw d srdquoo s goy)
3H (T) by ouBk (ftfrnkB seBkbih ns ubzs wfbnK pzXh)(n) zyg ouBk
4H ftnkeoD L(T) ftnkeoBe aqDhnK L fbzr ns tuB(n) fefonk tkezF L gfoGkFk pDso s gqeko
nze-tzv ns gohfyne bJh jdkfJsK
1H gqzr fjs ftnkfynk$ftak-ts$ko (d ftuA fJe) 10 nze2 wki fGnkuko gfogy$caoBkw d so s (d ftuA fJe) 10 nze3H by ouBk L fszBK ftu_ fe fJe ftF T[s 05 nze4H zyg ouBk 05 nze5H Bzpo 4 T[s fBoXkfos ftnkeoD ftu_ d gqFB 2x5= 10 nze6H T[goes bVh Bzpo 1 ns 2 dhnK g[seK ftu_ zyg T[`soK tkb
5 gqFB g[S ikDr joe dk T[so 50 FpdK s_ tX Bk jt 5x2=10 nze
82Bachelor of Business Administration (Semester ndash VI)
BBA- 602 muF`lI pMjwbI
(pMjwb dw ieiqhws qy s`iBAwcwr)(In Lieu of Punjabi Compulsory)
Time 3 Hrs Marks 50
AMkW dI vMf -
Bwg a- ies Bwg iv`c 15 pRSn pu`Cy jwxgy[ ividAwrQI vloN iksy 10 dy au`qr 30-40 SbdW iv`c
id`qy jwx [ hryk pRSn dy 2 AMk hoxgy [
Bwg A- ies Bwg iv`c 6 pRSn pu`Cy jwxgy [ ividAwrQI iksy 3 pRSnW dy au`qr 400-500 SbdW
iv`c id~qy jwx[ hryk dy 10 AMk hn [
1 rxjIq isMG ADIn pMjwb dw eykIkrn Aqy ivsQwr - 1790 iv`c pMjwb dy rwjnIiqk
hwlwq rxjIq isMG dw jIvn Aqy ij`qW AMimRqsr dI sMDI rxjIq isMG dy AMgryjW nwl
sbMD sYink pRbMD pMjwb dw imlwn ibRitS rwj iv`c [
2 rwjnIiqk jwigRqI Aqy smwijk-Dwrimk suDwr AMdoln - 1857 dw ivdroh Aqy pMjwb
kUkw AMdoln gdr AMdoln AwrIAw smwj inrMkwrI qy nwmDwrI isMG sBw AMdoln
gurduAwrw suDwr AMdoln Aqy AkwlI[
3 vMf Aqy suqMqrqw - jilAwvwlw bwg h`iqAwkWf AsihXog AMdoln nOjvwn Bwrq sBw
isvl nw PurmwnI AMdoln Bwrq C`fo AMdoln mhwn suqMqrqw sYnwnIAW dw Xogdwn-
lwlw lwjpq rwey mwstr qwrw isMG
skrqwr isMG srwBw s Bgq isMG
saUDm isMG s KVk isMG
83Bachelor of Business Administration (Semester ndash VI)
sbMDq pusqkW-
1 lsquorxjIq isMGrsquo nirMdr ikRSn isnhw pMjwbI XUnIvristI pitAwlw[
2 lsquomhwrwjw rxjIq isMGrsquo sIqw rwm kohlI Awqmwrwm AYNf sMnj pbilSrz AYNf bu`k
sYlrz [
3 lsquois`K ihstrIrsquo 1469-1988 KuSvMq isMG nvXu`g pbilSrz nvI id`lI [
4 lsquois`K ieiqhwsrsquo Bwg dUjw (1839-2004) KuSvMq isMG Anuvwdk fw gurdrSn isMG
AOlK lwhor bu`k Swp luiDAwxw[
5 lsquois`K ieiqhwsrsquo (1526-1849) ibSn dws mlhoqrw bRdrz pbilSrz id`lI [
6 lsquopMjwb dIAW lihrWrsquo (1850-1910) SmSyr isMG lsquoASokrsquo pRkwSk kivrwj nrwiex isMG
v`lB inAwmq purI [
7 lsquopMjwb dw ivrswrsquo ipRQIpwl isMG kpUr inau bu`k kMpnI jlMDr[
8 lsquois`K ieiqhwsrsquo kinMGm lwhor bu`k Swp luiDAwxw [
9 lsquopMjwb dw ieiqhwsrsquo (1791-1966) iSv gjrwnI mdn pblISrz pitAwlw [
84Bachelor of Business Administration (Semester ndash VI)
BBA-603 INCOME TAXTime 3 Hours Marks 50Note The question paper covering the entire course shall be divided into three sectionsSection A It will have question No1 consisting of 12 very short answer questions from the
entire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 67 8 and 9 will be set by theexaminer from Part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash ABasic concepts Income Agricultural Income Person Assessee Assessment Year PreviousYear Gross Total Income Total Income Residential Status Tax Incidence and ResidentialStatus Exempted income under section 10(1) 10(2) 10(2A) 10(5) 10(7) 10(10) 10(10A)10(10AA) 10(10B) 10(10D) 10(11) 10(12) 10(13) 10(13A) 10(14) 10(16) 10(32) 10(34)10(35) 10(36) 10(37) 10(38)Computation of income under different heads Salaries Income from house property Profits andgains of business or profession Sections to be covered are Sec-28 29 30 31 32 35 36 3740(a) 40(b) 40A 43B 44AA 44AB 44AD and 44AE
Part-BCapital Gains Basis of Charge Meaning of capital assets Classification of capital assets andtheir tax implication Meaning of Transfer Elementary Knowledge of Transactions not to beTreated as Transaction of Transfer Computation of Capital Gains( Depreciable and Non-Depreciable Assets) Special cases to be covered - Conversion of Capital assets into stock inTrade Compulsory acquisition of assets Self generated assets Transfer of bonus sharesExemptions to be covered Sec 54 54B 54EC 54F 54HComputation of tax liability under section 111A and 112Capital gain provisions related to Individual and Firm need to be coveredIncome from other sources [excluding Sec-2(22)] Computation of Total Income and TaxLiability of an individualClubbing of income and Aggregation of income and set-off and carry forward of losses(excluding Sec-94(7) and 94(8)Deductions from Gross Total Income Section 80A 80AB 80AC 80C 80CCC 80CCD80CCG 80D 80DD 80DDB 80E 80G 80GG 80GGA 80GGC 80TTA and 80UComputation of total income and tax liability of individuals and firms
Suggested Readings1 Ahuja Girish and Ravi Gupta ldquoSystematic Approach to Income Taxrdquo Bharat Law
House Delhi2 Singhania Vinod K and Kapil Singhania ldquoTDS Computation and E- filing of TDS
Returnsrdquo Taxmann Publications Pvt Ltd New Delhi3 Singhania Vinod K ldquoTax Computation and E-filing of Income Tax Returnsrdquo Taxmann
Publications Pvt Ltd New Delhi
85Bachelor of Business Administration (Semester ndash VI)
BBA- 604 FUNDAMENTALS OF CAPITAL MARKET
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sectionsSection A It will have question No1 consisting of 12 very short answer questions from the
entire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 67 8 and 9 will be set by theexaminer from Part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IIntroduction-evolution structure functions objectives and importance of capital market inIndiaComponents of capital market- introduction to New issue market stock market financialinstitutionsInstruments in capital market-Shares (Equity and Preference) Warrants Bonds and its typesGDRs ADRs ETFs Mutual Funds Derivatives (forwards futures and options)Participants in Capital MarketDifference between Capital Market and Money Market
Part ndash IIStock Exchanges-Stock Exchanges in India Organisation Management Membership rules ofstock exchange operators at stock exchanges SEBI guidelines on Stock Exchange weaknessesof stock exchange in IndiaListing of securities-requirement for listing objectives of listing advantages of listingSecurity Market Indices-Uses of Security Market Indices Types of Indices DifferentiatingFactors in constructing Market Indices
Suggested Readings1 VA Avadhani ldquoSecurity Analysis and Portfolio ManagementrdquoHimalaya Publishers New
Delhi2 Brown Reilly ldquoInvestment Analysis and Portfolio Managementrdquo Thomson Publishers3 SinghPreeti ldquoInvestment Managementrdquo Himalaya Publishers New Delhi4 NCFM Modules (wwwnseindiacom)5 wwwsebigovin wwwnseindiacom wwwcapitalmarketcom
Note The latest editions of the books should be followed
86Bachelor of Business Administration (Semester ndash VI)
BBA-605 VIVA-VOCE Max Marks 50
87Bachelor of Business Administration (Semester ndash VI)
BBA -611 Group A- SERVICES MARKETINGTime 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from Part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IEvolution and Understanding of Services Marketing Conceptual Framework ServiceDefined Nature of services Characteristics of services- Intangibility InconsistencyInseparability and inventory Classification of Services Consumer versus IndustrialServicesImportance of Services Marketing in Indian Economy amp Global ScenarioService Marketing Mix Introduction to the 7Ps ( 4 Ps + Extended 3 Ps)of Services MarketingMixServices Marketing Mix (4Ps)Product Service Mix- introduction Transition from Product Marketing from ServiceMarketing Differentiating goods from service categories of service mix Goods- Servicesmarketing continuumPrice Factors involved in pricing a service product capacity planning measures to respond tochange in demand Reshaping demand using effective pricingPlace Distribution Strategies Challenges in distribution of services Role of internet indistributionPromotion Objectives Personal Selling Advertising amp Sales Promotion
Part ndash IIExtended 3 Ps of Service Marketing MixPeople Role of service employees in service business training amp development of employeesMotivation and EmpowermentProcess Services as process or system- different process aspects and managerial challengesstrategies for managing inconsistency customer service in service marketingPhysical Evidence nature importance service scapesServices Marketing Implementation Services Marketing Triangle Servqual Model RaterPZB Gap Model
88Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Zeithaml VA Bitner Mary Jo Pandit ldquoServices Marketingrdquo Tata McGraw Hill
New Delhi
2 Lovelock Christopher Wirtz Jochen Chatterjee ldquoServices Marketing PeopleTechnology
Strategyrdquo Pearson Education New Delhi
3 Payne Adrian ldquoThe Essence of Services Marketingrdquo Prentice Hall of India New Delhi
4 Nargundhar Rajendra ldquoServices Marketingrdquo Tata McGraw Hill New Delhi
5 Goncalves Karen P ldquoServices Marketing-A Strategic Approachrdquo
Prentice Hall International New Jersey
6 Jauhari Vinnie Dutta ldquoServices- Marketing Operations Managementrdquo
Oxford University Press New Delhi
7 Srinivasan R ldquoServices Marketing- The Indian Contextrdquo Prentice Hall of India
New Delhi
Note The latest editions of the books should be followed
89Bachelor of Business Administration (Semester ndash VI)
BBA-612 Group A - E-MARKETING
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from the
entire syllabus with answer to each question up to five lines in length Students will
attempt 10 questions Each question will carry one mark the total weightage being
10 marks
Section B It will consist of essay typenumerical questions up to five pages in length
Four questions numbering 2 3 4 and 5 will be set by the examiner from Part-I of
the syllabus The candidates will be required to attempt any two questions Each
question will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question upto
five pages in length Four questions numbering 678 and 9 will be set by the
examiner from Part-II of the syllabus The candidates will be required to attempt
any two questions Each question will carry 10 marks The total weightage of the
section shall be 20 marks
Part ndash I
Introduction Concept nature and importance of e-marketing E-marketing versus traditional
marketing Issues challenges and opportunities for e-marketing Reasons for growth of e-
marketing Tools and techniques of e-marketingndashadvantages and disadvantages e-marketing
situations E-Marketing Management Segmentation targeting and positioning E-marketing
mix E-marketing and customer relationship management ndash concept and scope E-customers and
their buying process E-marketing and customer loyalty and satisfaction Communities and social
networks
90Bachelor of Business Administration (Semester ndash VI)
Part ndash II
Internet Marketing Concept and role of internet marketing Search engine
optimization ndashfunctions type of traffic keywords and steps in search engine optimization
Internet advertising ndash types and tracking ROI Online PR News and Reputation Management
Direct marketing ndashscope and growth E-mail marketing Social Media Marketing Concept and
tools Blogging ndash benefits types Video-marketing for business purpose ndash tools and techniques
Pay per click marketing Issues and challenges E-payment systems Payment gateways use of
Debit and credit cards Mobile Marketing Trends and terminologies Benefits and applications of
mobile and smart phone applications M-commerce
Suggested Readings
1 Joseph PT ldquoE-Commerce ndash An Indian Perspectiverdquo Prentice Hall of India
2 Schneider Gary P ldquoE-Commerce Strategy Technology and Implementationsrdquo
Cengage Learning India Private Limited
3 Murthy CSV ldquoE-Commerce Concepts Models Strategiesrdquo Himalaya Publishing House
4 Brahm Canzer ldquoE-Business and Commerce Strategic Thinking amp Practicerdquo
Biztantra Publishers
5 Kotler Philip ldquoMarketing Managementrdquo
Note The latest editions of the books should be followed
91Bachelor of Business Administration (Semester ndash VI)
BBA- 621 Group B- TRAINING amp DEVELOPMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash ITraining- Conceptual aspects Training and Learning Training objectives Identification oftraining needs Training Process Policies Plans designing training programmes Methods ofTraining Evaluation of Training Effectiveness and Significance of TrainingWages and Salary Administration
Part ndash IIDevelopment- Concept Difference between training and development Objectives ofdevelopment Development Process Development needs evolving development policiesPreparing development plans Designing development programmes Development MethodsCase studies Role play and Sensitivity TrainingBusiness Games Transaction Analysis Behavior Modelling and Evaluation of DevelopmentEffectiveness
Suggested Readings
1 Armstrong MA ldquoHandbook of Human Resource Management Practicerdquo Cogan PageLondon
2 Dayal I ldquoManpower Training in organizationsrdquo Prentice Hall of India New Delhi3 Craig Robert ldquoTraining and Development Handbookrdquo McGraw Hill New York4 Brahm Canzer ldquoE-Business and Commerce Strategic Thinking amp Practicerdquo
Biztantra Publishers5 Kotler Philip ldquoMarketing Managementrdquo
Note The latest editions of the books should be followed
92Bachelor of Business Administration (Semester ndash VI)
BBA- 622 GROUP B- CONTEMPORARY ISSUES IN HUMAN RESOURCEMANAGEMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IHuman Resources and the Competitive advantage ethical issues and challenges in HRM Jobstress and work family conflict Gender issues in workplacePerformance Management and Organizational Reward System-definition purpose principlesconcerns Ethical considerations scope and background Performance Management as aBusiness strategy Theoretical framework Goal setting theory Expectancy theory Designingof Performance management systems setting goals measuring performance Rewardingperformance Concept and significance Foundation of the reward system Economic Theoriesrelating to pay Psychological and Motivational theories affecting reward
Part ndash IIManaging Diversity Meaning Challenges in managing diversity Diversity in organizations
improving the management of Diversity
The nature of work Meaning of work Theories about work Organizational factors affecting
work Changing patterns of work Unemployment Attitudes to work
HRM in Electronic Era Human Resource Accounting amp Auditing The role of HRM in 21st
century and future directions of HRM
93Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Michael Armstrong lsquoA Handbook of Human Resource Management Practicesrsquo
Kogan Page London
2 Luis R Gomez ndashMejia David B Balkin and Robert L Cardy ldquoManaging Human Resourcesrdquo
PHI New Delhi
3 Tanuja Agarwal ldquoStrategic Human Resource Managementrdquo Oxford University Press
New Delhi
Note The latest editions of the books should be followed
94Bachelor of Business Administration (Semester ndash VI)
BBA-631 GROUP C- SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 6 7 8 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash I
Security Analysis- Concept of Risk and Return and their types Risk Return Trade Off Valuationof Equity Shares Preference Shares Debentures Factors affecting Share Prices Classification ofsecurity buyers methods of marketing of securities
Regulation of securities- Securities Contracts (Regulation) Amendment Rules1996
Investment Analysis- concept of Fundamental Analysis Technical Analysis Efficient MarketHypothesis Capital Asset Pricing Model Arbitrage Pricing Theory
Part ndash II
Portfolio Management- Definition Of Investment Defining Investment Objectives TheInvestment Process Investment Categories difference between Portfolio management andmutual funds
Portfolio Selection - Risk and Investor Preferences - Investment Constraints
Brief Introduction to Portfolio Management Schemes-features of PMS
SEBI Guidelines on Portfolio Management
95Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Chandra Prasanna ldquoInvestment Analysis and Portfolio Managementrdquo Tata McGraw Hill
2 Chandra Prasanna ldquoFinancial Managementrdquo Tata McGraw Hill
3 Avadhani VA ldquoSecurity Analysis and Portfolio Managementrdquo Himalaya PublishingHouse New Delhi
4 Bodie Zvi Kane AlexJ Marcus Alan Mohanty Pitabas ldquoInvestmentsrdquoTata McGraw Hill
5 Brown Reilly ldquoInvestment Analysis and Portfolio Managementrdquo Thomson Publication
Note The latest editions of the books should be followed
96Bachelor of Business Administration (Semester ndash VI)
BBA- 632 GROUP C -CONTEMPORARY ISSUES IN ACCOUNTING
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IEmergence of Contemporary Issues in Accounting ndash Influence of other disciplines onAccounting and Changing EnvironmentHuman Resource Accounting Meaning Objectives and Scope Methods of Human ResourceAccounting- Human Resource Cost Accounting ( Historical cost Approach Replacement Costapproach and Opportunity Cost approach) Human Resource Value Accounting (Lev amp SchwartzModel Flamholtz Model and Hermansonrsquos Model) Objections against Human resourceaccounting Use of Human resource Accounting in Managerial Decisions Human ResourceAccounting in IndiaPrice Level Accounting ndash introduction Methods (Current Purchasing Power Current CostAccounting Current Value Accounting Technique and Replacement Cost AccountingTechniques) Utility and Corporate PracticesCorporate Social Reporting Areas of Corporate Social Performance Approaches to CorporateSocial Accounting and Reporting Corporate Social Reporting in India
Part ndash IICorporate Reporting Concept of Disclosure in relation to Published Accounts Issues inCorporate Disclosure Corporate Disclosure Environment Conceptual framework of corporatereportingRecent Trends in the Presentation of Published AccountsEconomic Value Added EVA Disclosure in India Corporate Reporting through WebAccounting Standards in India - Significance and formulation of Accounting Standards
97Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Lal Jawahar and Lele RK ldquoContemporary Accounting Issuesrdquo Himalaya Publishers
New Delhi
2 Porwal LS ldquoAccounting Theoryrdquo Tata McGraw Hill
3 Lal Jawahar ldquoCorporate Financial Reportingrdquo Taxman Arora JS
ldquoPrice Level Accountingrdquo Deep and Deep Publishers New Delhi
4 Chander Subhash ldquoCorporate Reporting Practicesrdquo Deep and Deep Publishers
Note The latest editions of the books should be followed
98Bachelor of Business Administration (Semester ndash VI)
BBA-641 GROUP D- EXPORT IMPORT MANAGEMENT AND DOCUMENTATION
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IInternational Commercial Terms ndash Need Groups Ex-works FOB FAS CFR CIF Documentsfor starting up a new export venture aligned documentation system meaning Rationale variousdocuments EDI initiative methods of payment advance payment open Account consignmentsales and documents against acceptance (DA) documents against payment (DP) letter ofcredit pre shipment credit meaning procedure rates documents needed post shipment creditmeaning procedure types and documents needed
Part ndash IIExport Credit and Guarantee Corporation (ECGC) Export Credit Insurance Insurance PoliciesBank Guarantees and Special Schemes Role of ECGC Theories and Practice of ForeignExchange Rate Determination Floating and Fixed Exchange Rates Exchange ControlRegulations and Procedures in India FEMAMarine Insurance Types of Marine Insurance Marine Losses Procedure and DocumentsNeeded for Claim
99Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Current Foreign Trade Policy
2 Handbook of procedures Volume I amp II
3 Jain SC Export Procedures and Documents
4 Kumar A ldquoExport and Import Managementrdquo Excel Books
5 Lall G S ldquoFinance of Foreign Trade and Foreign Exchangerdquo
6 Manual on Export Documentation Nabhi publication
7 Ram P ldquoExport What Where and Howrdquo Anupam Publishers
8 Varshney RL and Bhattacharya B ldquoInternational Marketing Managementrdquo
S Chand Publishers Pvt Ltd New Delhi
Note The latest editions of the books should be followed
100Bachelor of Business Administration (Semester ndash VI)
BBA- 642 GROUP D- GLOBAL STRATEGIC MANAGEMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IConcept of strategy including global strategy An overview of formulation and implementation
of global strategy analysing the external environment especially the tools of analysis culture
and global strategy analysing company resources and capabilities personal goals of top
management corporate level strategy including vertical integration diversification strategic
alliance and acquisition
Part ndash IIEntering foreign markets business level strategies functional level strategies strategy and
Technology evaluation of strategy implementation of strategy organization structure and
Strategy management of political risk and negotiation governing the corporation around the
World
101Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Deresky H ldquoInternational Management Managing Across Borders and Cultures
Pearson Education
2 Hill C W L and Jones G R ldquoStrategic Management An Integrated Approachrdquo Biztantra
3 Hill C W L and Jain A K ldquo International Business Competing in the Global Market
Placerdquo McGraw Hill Co New Delhi
4 Hitt M A Duance R and Hoskisson R E ldquoStrategic Management Competitveness and
Globalizationrdquo Thomson South Western
5 Peng M W ldquoGlobal Strategyrdquo Thomson Publishers
6 Rugman A M Richard M H ldquoInternational Business A Strategic Management
Approachrdquo Pearson Education New Delhi
7 Taggar J H and Mc Dermot M C ldquoThe Essence of International Businessrdquo
Prentice Hall
8 Thakur M Burton G E and Srivastava BN ldquoInternational Management Concept and
Casesrdquo Tata McGraw Hill Co
Note The latest editions of the books should be followed
11Bachelor of Business Administration (Semester-I)
BBA-104 BUSINESS ORGANISATION amp SYSTEMS
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction to Business and Commerce Meaning and definition of business Objectives ofbusiness Essentials of a successful business Scope of business Business as an economicsystemTrade and aids to trade- Meaning scope functions and evolution of commerce amp industryIndustrial Revolution-its effects Industrialization in India
Section BForms of Business Organization Sole-proprietorship Partnership Joint stock CompanyCooperative Society Public Utilities Selection of a suitable form of organization Classificationbased on Business UnitSetting up a New Enterprise Promotion of a business Business size and location decisionsvarious factors to be considered for starting a new unit Problems in starting a new business
Section CBusiness and Society Changing Concepts and Objectives of Business Business ethics Socialresponsibilities of business Manager and his environment external and internalDomestic amp Foreign Trade Import export trade procedure amp their organization
Section DOrganization of wholesale amp retail trade - Recent trends in wholesale amp retailing Malls andSuper Markets ndash their effect on economyStock Exchange Definition and Meaning Importance FunctionsDealers
12Bachelor of Business Administration (Semester-I)
Suggested Readings1 Kaul Vijay Kumar ldquoBusiness Organization and Management Text and Casesrdquo Pearson
Education New Delhi
2 Singla RK ldquoBusiness Organization and Managementrdquo VK (India) Enterprises New
Delhi
3 Daft Richard L Daft J Murphy H amp Willmott ldquoOrganization Theory and Designrdquo
Cengage Learning EMEA New Delhi
4 Fernando AC ldquoBusiness Environmentrdquo Pearson Education New Delhi
5 Archie B Carroll Ann K Buchholtz ldquoBusiness amp Society Ethics Sustainability and
Stakeholder Managementrdquo Cengage Learning New Delhi
Note The latest editions of the books should be followed
13Bachelor of Business Administration (Semester-I)
BBA-105 MANAGERIAL ECONOMICS- I
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION ATheory of Demand Meaning of demand and its types Law of demand Price elasticity of demand
and its measurement
Consumerrsquos Behaviour Utility approach Brief outline of law of diminishing marginal utility and
law of equi-marginal utility
SECTION BIndifference Curve Approach Consumer equilibrium Income Price and Substitution effect
Revealed Preference Approach
Theory of Supply Concept and law of supply factors affecting supply
SECTION CTheory of Production Law of variable proportion total average and marginal physical product
Law of Returns to scale Economies and diseconomies of scale
Theory of Cost Short and Long period costs Concept of total cost Marginal and Average cost
Theory of cost in short-run and long-run Concept of revenue Total Revenue Average Revenue
Relationship between Average and Marginal Revenue and Price elasticity of demand
SECTION DPricing Under Various Market Conditions Perfect Competition - Equilibrium of Firm and
Industry under Perfect Competition Monopoly - Price determination under Monopoly Monopolistic
Competition - Price and Output determination under Monopolistic Competition
14Bachelor of Business Administration (Semester-I)
Suggested Readings
1 Koutosoyiannis A ldquoModern Micro Economicsrdquo Palgrave Macmillan
2 Dwivedi DNldquoMicroeconomics Theory and Applicationsrdquo Pearson Education New
Delhi
3 Gravelle H and Rees R ldquoMicroeconomicsrdquo Pearson Education New Delhi
4 Ahuja HL ldquoAdvanced Economic theory Microeconomic Analysisrdquo
S Chand amp Company Ltd New Delhi
5 Mithani DM ldquoManagerial Economicsrdquo Himalaya Publishing House New Delhi
Note The latest editions of the books should be followed
15Bachelor of Business Administration (Semester-I)
BBA-106 COMPUTER APPLICATIONS FOR BUSINES- I
Time 3 Hours Total Marks 50Theory 35
Practical 15Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION AComputer Fundamentals Definition of computer Components of a computer systemBrief history of evolution of computers and generation of computersInternal and External Memory Storage RAM ROM PROM EPROM Commonly used
InputoutputMemory storage devices Punched Card VDU CRT Differencebetween Hardware amp Software Types of software system Software amp Applicationsoftware Interpreter
SECTION BOperating System Definition Types of operating on the Basis of processing Introduction tovarious types of operating system such as windows amp DOS Overview and Anatomy ofwindows Working with files and folder in windowsBasic Commands of Internal amp External commands in DOS
SECTION CMS-Word Overview Creating Saving Opening Importing Exporting amp Inserting filesFormatting pages paragraphs and sections Indents and outdates Creating lists and numberingHeading Styles Fonts and size editing positioning amp viewing text Finding amp replacing textinserting page breaks page numbers book marks symbols amp dates Using tabs and tablesHeader Footer amp Printings
SECTION DMS-Excel Worksheet overview Entering information Worksheet Opening and savingworkbook Formatting number and texts Protecting cells Producing Charges and printingoperations graphsMS-Power Point Presentation Basics Menus amp Toolbars Opening amp Saving amp existingpresentation creating amp Saving a presentation using auto content wizard Design TemplateBlank Presentation The slides sorter view Insert slides from another presentation Insertingpictures and graphics Slide show printing slides
16Bachelor of Business Administration (Semester-I)
Suggested Readings
1 Peter Norton ldquoIntroduction to Computersrdquo McGraw-Hil New Delhi
2 Sanjay Sexana ldquoA First Course in Computersrdquo Vikas Publishing House New Delhi
3 Rajaraman V ldquoFundamental of Computersrdquo Prentice Hal India New Delhi
4 Srivastava SS ldquoMS-Oficerdquo Firewal Media New Delhi
5 Alexis Loeon and Matheus Leon ldquoIntroduction to Computers with MS-Ofice 200rdquo TataMcGraw-Hil New Delhi
Note The latest editons of the boks should be folowed
17Bachelor of Business Administration (Semester-I)
BBA-107 BUSINESS COMMUNICATION
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ABusiness Communication ndash Meaning amp Importance Communication purpose processelements barriers to communication and conditions for successful communication Forms ofCommunication basic models of communication 7Cs of effective business communicationOrganizational Communication Importance of Communication in Management Formal andInformal Communication Internal and external communication
Section BPresentation Skills Presentation on any chosen topic Oral presentations Principles of oralpresentations factors affecting presentationsBusiness Etiquette Understanding etiquette Cross-cultural etiquette Business manners
Business to business etiquette
Section CInternal Correspondence Memos Circulars Notices Office ordersCorrespondence with banks-Regarding overdrafts cash credits loans Drafting of salesletters circulars preparation of sales reportsCustomersrsquo correspondence - Complaints Regarding dues follow up letters
Section DSecretarial Correspondence -Correspondence with shareholders debenture holders regardingdividend interest transfer-transmission Communicating with statutory authorities and bodieslike Stock exchange RBI SEBIPreparation of resume Job application Drafting of interview letters call letters finalappointment orders
18Bachelor of Business Administration (Semester-I)
Suggested Readings
1 Taylor S and Chandra V ldquoCommunication for Business A Practical Approachrdquo Fourth
Edition 2011 Pearson Education
2 Bovee C and Thill J ldquoBusiness Communication Todayrdquo 2011 Prentice Hall
3 Sethi A and Adhikari B ldquoBusiness Communicationrdquo 2009 McGraw Hill Education
4 Kaul A ldquoBusiness Communicationrdquo 2004 Prentice Hall of India New Delhi
5 Dulek R and Fielden J ldquoPrinciples of Business Communicationrdquo 1990 Macmillan
Publishing Co New York
6 Rodriques MV (2003) ldquoEffective Business Communicationrdquo 13th Edition
7 Doshi SR (2008) ldquoBusiness Communication amp ManagementndashMethods amp Techniquesrdquo
8 Herata A Murphy Charles E Peck (1981) 3rd Edition ldquoEffective Business
Communicationrdquo Tata McGraw Hill Publishing Co Ltd
Note The latest Editions of the books should be followed
19Bachelor of Business Administration (Semester-I)
Drug Abuse Problem Management and Prevention
PROBLEM OF DRUG ABUSETime 3 Hours Max Marks 50
Instructions for the Paper Setters-
Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION ndash AMeaning of Drug AbuseMeaning Nature and Extent of Drug Abuse in India and Punjab
SECTION ndash BConsequences of Drug Abuse for
Individual Education Employment IncomeFamily ViolenceSociety CrimeNation Law and Order problem
SECTION ndash CManagement of Drug AbuseMedical Management Medication for treatment and to reduce withdrawal effects
SECTION ndash DPsychiatric Management Counselling Behavioural and Cognitive therapySocial Management Family Group therapy and Environmental Intervention
References
1 Ahuja Ram (2003) Social Problems in India Rawat Publication Jaipur2 Extent Pattern and Trend of Drug Use in India Ministry of Social Justice and
Empowerment Government of India 20043 Inciardi JA 1981 The Drug Crime Connection Beverly Hills Sage Publications4 Kapoor T (1985) Drug epidemic among Indian Youth New Delhi Mittal Pub5 Kessel Neil and Henry Walton 1982 Alcohalism Harmond Worth Penguin Books6 Modi Ishwar and Modi Shalini (1997) Drugs Addiction and Prevention Jaipur Rawat
Publication7 National Household Survey of Alcohol and Drug abuse (2003) New Delhi Clinical
Epidemiological Unit All India Institute of Medical Sciences 2004
20Bachelor of Business Administration (Semester-I)
8 Ross Coomber and Others 2013 Key Concept in Drugs and Society New Delhi SagePublications
9 Sain Bhim 1991 Drug Addiction Alcoholism Smoking obscenity New Delhi MittalPublications
10 Sandhu Ranvinder Singh 2009 Drug Addiction in Punjab A Sociological Study AmritsarGuru Nanak Dev University
11 Singh Chandra Paul 2000 Alcohol and Dependence among Industrial Workers DelhiShipra
12 Sussman S and Ames SL (2008) Drug Abuse Concepts Prevention and CessationCambridge University Press
13 Verma PS 2017 ldquoPunjabrsquos Drug Problem Contours and Charactersticsrdquo Economic andPolitical Weekly Vol LII No 3 PP 40-43
14 World Drug Report 2016 United Nations office of Drug and Crime15 World Drug Report 2017 United Nations office of Drug and Crime
21Bachelor of Business Administration (Semester ndash II)
BBA-201 ENGLISH (COMPULSORY)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-
Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four
Sections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates are
required to attempt five questions selecting at least one question from each Section The fifth
question may be attempted from any Section
Texts Prescribed1 Tales of Life (Guru Nanak Dev University Amritsar) Stories at Sr No 7 9 10 11 122 Prose for Young Learners (Guru Nanak Dev University Amritsar) Essays at
Sr No 7 8 9 10 113 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP (Units 49-97)
The syllabus is divided in four sections as mentioned below
SECTIONndashA
English Grammar in Use 4th Edition by Raymond Murphy CUP (Units 49-81)
SECTIONndashB
Personal letter Writing and English Grammar in Use (Units 82-97)
SECTIONndashC
Tales of Life (Guru Nanak Dev University Amritsar) 7 9 10 11 12
SECTIONndashD
Prose for Young Learners (Fourth Edition) by Raymond Murphy CUP 7 8 9 10 and 11
22Bachelor of Business Administration (Semester ndash II)
BBA-202 gzikph (bkiawh)
wKL 3 xzN e[b nzeL 50
gkm-eqw ns gkm-g[seK
ਸਕਸ਼ਨ - ਏd ozr (ejkDh Gkr) (zgkH jofizdo fzx fY`b_ ns gqhsw fzx orXhnk)r[o BkBe dt BhtofNh nzfwqso( ਿਵਸ਼ਾ-ਵਸਤਸਾਰਲਖਕ ਦਾ ਜੀਵਨ ਤ ਰਚਨਾ)
ਸਕਸ਼ਨ - ਬੀzko dhnK gqf`X jshnK (ihtBh BzL 10 s_ 18 s`e)(zgkH fgqzH sik fzx joBkw fzx Fkw)gzikph kfjs gqekFB nzfwqso(ਿਵਸ਼ਾਸਾਰਨਾਇਕ ਿਬਬ)
ਸਕਸ਼ਨ - ਸੀ(T) Fpd-pDso ns Fpd-ouBk L gfoGkFk w[Yb zebg(n) Fpd FqDhnK
ਸਕਸ਼ਨ - ਡੀ(T) dsoh fu`mh g`so(n) w[jkto ns nykD
nze-tzv ns gohfyne bJh jdkfJsK
1H gqFB g`so d uko Gkr jDr jo Gkr ftu_ d gqFB g[`S ikDr2H ftfdnkoEh B e[`b gzi gqFB eoB jB jo Gkr ftu_ fJe gqFB bkwh
j gzitK gqFB fe th Gkr ftu_ ehsk ik edk j3H joe gqFB d pokpo nze jB4H ggo N eoB tkbk ieo ukj sK gqFBK dh tzv n`r_ t`X s_ t`X uko
T[g-gqFBK ftu eo edk j
23Bachelor of Business Administration (Semester ndash II)
BBA-202 w[ZYbh gzikph(In lieu of Compulsory Punjabi)
smW 3 GMty kul AMk 50gkm-eqw
eFB-J
Fpd FqDhnK L gSkD ns tos_(BKt gVBKt fefonk ftFFD fefonk ftFFD pzXe ie ns ftfwe)
eFB-ph
gzikph tke pDso L w[Ybh ikD-gSkD(T) kXkoB tke z[es tke ns fwFos tke (gSkD ns tos_)(n) fpnkBhnk tke gqFBtkue tke ns j[ewh tke (gSkD ns tos_)
eFB-h
goQk ouBkzyg ouBk
eFB-vh
fu`mh g`so (xob ns dsoh)nykD ns w[jkto
nze-tzv ns gohfyne bJh jdkfJsK
1H gqFB gso d uko Gkr jDr jo Gkr ftu_ d gqFB g[S ikDr2H ftfdnkoEh B e[b gzi gqFB eoB jB jo Gkr ftu_ fJe gqFB bkwh j
gzitK gqFB fe th Gkr ftu_ ehsk ik edk j3H joe gqFB d pokpo nze jB4H ggo `N eoB tkbk ieo ukj sK gqFBK dh tzv nr_ t`X s_ tX uko T[g-gqFBK
ftu eo edk j
24Bachelor of Business Administration (Semester ndash II)
Punjab History amp Culture (C 320 to 1000 B C)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section A1 Alexanderrsquos Invasion and its Impact2 Punjab under Chandragupta Maurya and Ashoka
Section B3 The Kushans and their Contribution to the Punjab4 The Panjab under the Gupta Empire
Section C5 The Punjab under the Vardhana Emperors6 Socio-cultural History of Punjab from 7th to 1000 AD
Section D7 Development of languages and Education with Special reference to Taxila8 Development of Art amp Architecture
Suggested Readings1 L M Joshi (ed) History and Culture of the Punjab Art-I Punjabi University Patiala
1989 (3rd edition)2 LM Joshi and Fauja Singh (ed) History of Punjab VolI Punjabi University Patiala
19773 Budha Parkash Glimpses of Ancient Punjab Patiala 19834 BN Sharma Life in Northern India Delhi 1966
25Bachelor of Business Administration (Semester ndash II)
BBA-203 BUSINESS LAWSTime 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION ALaw of Contract (1872) Nature of contract Classification Offer and acceptance Capacity ofparties to contract Free consent Consideration
SECTION BLaw of Contract Legality of object Agreement declared void Performance of contractDischarge of contract Remedies for contract of contractSales of Goods Act (1930) Formation of contracts of sale Goods and their classificationprice conditions and warranties
SECTION CSales of Goods Act Transfer of property in goods Performance of the contact of salesUnpaid seller and his rights sale by auction Hire purchase agreementThe Consumer Protection Act (1886) Definition of consumer Features Grievance regressedmachinery
SECTION DNegotiable Instruments Act (1881) Definition of negotiable instruments FeaturesPromissory note Bill of Exchange Cheque Holder and holder in the due courseCrossing of a cheque types of crossing Negotiation Dishonour and discharge of negotiableinstrument
Suggested Readings1 Singh Avtar ldquoThe Principles of Mercantile Lawrdquo Eastern Book Company Lucknow2 Kapoor ND ldquoBusiness Lawrdquo Sultan Chand amp Sons New Delhi3 Tulsian PC ldquoBusiness Lawrdquo Tata McGraw Hill New Delhi4 Usa Tbp Usa ldquoIndian Business Lawrdquo International Business Publications USA
Note The latest editions of the books should be followed
26Bachelor of Business Administration (Semester ndash II)
BBA-204 PRINCIPLES OF MANAGEMENTTime 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Objective To provide a basis of understanding to the students with reference to working ofbusiness organization through the process of management
SECTION AManagement Meaning and definition nature purpose scope importance and functionsManagement as art science and profession Management as a social system Concept ofmanagement administration and organization Principles of management ScientificManagementEvolution of Management Thought Contribution of FW Taylor Henri Fayol Elton MayoChester Barnard amp Peter Drucker to the management thought Various approaches tomanagement (ie Schools of Management Thought) Indian management thoughtManagement Techniques Management by Objective Meaning Process Benefits AndWeaknesses
SECTION BPlanning Meaning Significance Types of plans Nature Elements Objectives PoliciesRules Procedure Strategy Decision MakingOrganizing Meaning Nature and Purpose of organization Theories of organization principlesof organization Forms of organization Line Functional and Line and Staff Formal andinformal organization Delegation Span of Management Factors determining effective span
SECTION CDepartmentation Definition Departmentation by function Territory ProductserviceCustomer group and matrix organization Decentralisation and DepartmentationAuthority Definition types responsibility and accountability delegation definition steps indelegation obstacles to delegation and their elimination decentralization vs centralizationdeterminants of effective decentralization
SECTION DStaffing Meaning nature and functions of HRM Manpower management factors affectingstaffing Recruitment Selection Training and Development Performance appraisal need andprocessDirecting Motivation Meaning Nature Importance Types Theories of MotivationMc Gregorrsquos Maslow and Herzberg Leadership Meaning Nature Styles Managerial gridLikert system Theories Trait Behavioural Situational and FollowersCoordination Principles and Techniques Difference between coordination and cooperationControlling Meaning nature importance scope principles prerequisites steps limitationsand techniques
27Bachelor of Business Administration (Semester ndash II)
Suggested Readings
1 Robbins SP amp Coulter MK ldquoManagementrdquo Pearson Education Inc New Delhi
2 Gupta Meenakshi ldquoPrinciples of Managementrdquo PHI Learning Pvt Ltd New Delhi
3 Koontz H Weihrich H amp Aryasri AR ldquoEssentials of Managementrdquo
Tata McGraw-Hill New Delhi
4 Aswathapa K ldquoEssential of Business Administrationrdquo Himalaya Publishing HouseMumbai
Note The latest editions of the books should be followed
28Bachelor of Business Administration (Semester ndash II)
BBA-205 MANAGERIAL ECONOMICS-IITime 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Objective To provide a basis of understanding macroeconomics concepts
SECTION AMacroeconomics Meaning nature and scope Basic concepts Stock and flow variables staticcomparative static and dynamic analysisNational Income Concept and Importance of National Income Gross and Net NationalProduct Gross and Net Domestic Product Personal Income and Disposable IncomeMeasurement of National Income Income Output and Expenditure Method Problems inMeasurement of National Income
SECTION BConsumption Function Meaning and Nature Deterimants and Measures to raise Propensity toConsume Keynes Psychological Law of Consumption- Meaning Properties and Implications
SECTION CInvestment Classical Theory of Investmaent Keynesian Theory of Investment AcceleratorTheory of InvestmentKeynesian Economics Theory of Money Saving and Investment FunctionMultiplier Static and Dynamic Analysis Balanced Budget Multiplier EmploymentMultiplier
SECTION DBusiness Cycle Keynesrsquos Theory of Trade Cycle Kaldorrsquos Theory of Trade Cycle HicksrsquoTheory of Trade Cycle Samuelsonrsquos Theory of Trade CycleInflation Meaning Types Theories Causes effects and Context
29Bachelor of Business Administration (Semester ndash II)
Suggested Readings
1 Ackley G ldquoMacroeconomics Theory and Policyrdquo Macmillan New York
2 Shapiro E ldquoMacroeconomic Analysisrdquo Galgotia Publication New Delhi
3 Gppdwin Neva J A Nelson amp J Harris ldquoMacroeconomics in Contextrdquo PHI Learining Pvt
Ltd New Delhi
4 Dornbusch R S Ficher amp R Startz ldquoMacro Economicsrdquo Tata McGraw Hill Publishing
Company Ltd New Delhi
5 Agarwal Vanita ldquoMacroeconomics Theory and Policyrdquo Pearson Education New Delhi
Note The latest editions of the books should be followed
30Bachelor of Business Administration (Semester ndash II)
BBA-206 COMPUTER BASED ACCOUNTING SYSTEMTime 3 Hour M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION AComputerized Accounting - Meaning need Concepts of Accounting groups Hierarchy ofaccounts Codification in accountingAccounting package - Setting up an accounting entity Creation of groups and accountsDesigning and creating vouchers Data Entry operations using the vouchers Processing forreports to prepare ledger accounts trial balance and balance sheet
SECTION BDatabase Design for Accounting
Identifying and appreciating the data content in accounting transactions overview of databaseconcepts ER model creating and implementing RDM for Financial Accounting SQL toretrieve data and generate accounting information
SECTION C
Documenting transactions using vouchers System of vouchers and database design foraccounting Storing and maintain transaction dataTallyFinancial Accounting Packages Preparation and online finalization of accounts on Tally ERP90 Introduction of Tally ERP 90 Phases of Implementation Aides for implementationAccounts Management (Using Tally ERP 90 Software Package)
SECTION DAccounts Masters Accounts Transaction Accounts Reports Preparation and Compilation ofcomplete balance sheet of any IndustriesOrganization Firms(The mentioned versions of Tally must be replaced with latest available version)
Suggested Readings1 Hall JA ldquoAccounting Information Systemrdquo South Western College Publishing2 Gelinas Ultric J and Steve G Suffon ldquoAccounting Information System South Western
Thomson Learning3 ldquoTally- ERP 9 Simple Steps of Learningrdquo Kogent LearningNote The latest editions of the books should be followed
31Bachelor of Business Administration (Semester ndash II)
BBA- 207 FUNDAMENTALS OF BANKINGTime 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION ACommercial BanksmdashIntroduction evolution nature functions importance and servicesprovided by commercial banks
Types of Banks-Commercial Bank Regional Rural Banks Foreign Banks Cooperative BanksPublic bank and Private bank difference between public and private banks
SECTION BCentral Bankmdashmeaning and functions Techniques of credit control mechanism of CreditCreation
Practical Aspect of Banking- Negotiable Instrumentsmdash Cheques bills of exchange andpromissory notes endorsements difference between cheques and bills of exchange
SECTION CCustomerrsquos Pass Book-Entries in Pass Book Effects of errors favourable to the Banker andCustomer
Clearing House System
SECTION DSystems of Banking- Group and Chain Banking Unit and Branch Banking Investment Bankingand Mixed Banking
32Bachelor of Business Administration (Semester ndash II)
Suggested Readings
1 Sundharam Varsheney ldquoBanking Theory Law amp Practicerdquo Sultan Chand amp Co
2 Shekhar KC Shekhar Lekshmy ldquoBanking Theory and Practicerdquo Vikas PublishingHouse
3 Sethi Jyotsana Bhatia Nishwan ldquoElements of Banking and Insurancerdquo PHI LearningPrivate Limited New Delhi
4 wwwrbiorg
Note The latest editions of the books should be followed
33Bachelor of Business Administration (Semester ndash II)
Drug Abuse Problem Management and Prevention
DRUG ABUSE MANAGEMENT AND PREVENTIONTime 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION ndash APrevention of Drug abuseRole of family Parent child relationship Family support Supervision Shaping values ActiveScrutiny
SECTION ndash BSchool Counselling Teacher as role-model Parent-teacher-Health Professional CoordinationRandom testing on students
SECTION ndash CControlling Drug AbuseMedia Restraint on advertisements of drugs advertisements on bad effects of drugs Publicityand media Campaigns against drug abuse Educational and awareness program
SECTION ndash DLegislation NDPs act Statutory warnings Policing of Borders Checking SupplySmuggling ofDrugs Strict enforcement of laws Time bound trials
References
1 Ahuja Ram (2003) Social Problems in India Rawat Publication Jaipur
2 Extent Pattern and Trend of Drug Use in India Ministry of Social Justice and
Empowerment Government of India 2004
3 Inciardi JA 1981 The Drug Crime Connection Beverly Hills Sage Publications
4 Kapoor T (1985) Drug epidemic among Indian Youth New Delhi Mittal Pub
5 Kessel Neil and Henry Walton 1982 Alcohalism Harmond Worth Penguin Books
6 Modi Ishwar and Modi Shalini (1997) Drugs Addiction and Prevention Jaipur Rawat
Publication
7 National Household Survey of Alcohol and Drug abuse (2003) New Delhi Clinical
Epidemiological Unit All India Institute of Medical Sciences 2004
8 Ross Coomber and Others 2013 Key Concept in Drugs and Society New Delhi Sage
Publications
34Bachelor of Business Administration (Semester ndash II)
9 Sain Bhim 1991 Drug Addiction Alcoholism Smoking obscenity New Delhi Mittal
Publications
10 Sandhu Ranvinder Singh 2009 Drug Addiction in Punjab A Sociological Study Amritsar
Guru Nanak Dev University
11 Singh Chandra Paul 2000 Alcohol and Dependence among Industrial Workers Delhi
Shipra
12 Sussman S and Ames SL (2008) Drug Abuse Concepts Prevention and Cessation
Cambridge University Press
13 Verma PS 2017 ldquoPunjabrsquos Drug Problem Contours and Charactersticsrdquo Economic and
Political Weekly Vol LII No 3 PP 40-43
14 World Drug Report 2016 United Nations office of Drug and Crime
15 World Drug Report 2017 United Nations office of Drug and Crime
35Bachelor of Business Administration Semester-III
BBA-301 ENGLISH (COMPULSORY)
Time 3 Hours Max Marks 50
Important Note The textbook Making Connections (3rd edition) is significantly different fromits 2nd edition The third edition (by Kenneth J Pakenham Jo EcEntire Jessica Williams) is to befollowed for this course
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed1 Making Connections by Kenneth J Pakenham Jo McEntire Jessica Williams 3rd Edition
CUP2 Moments in Time An Anthology of Poems GNDU Amritsar3 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP
Syllabus is divided into four sections as mentioned below
Section AEnglish Grammar in Use (Fourth Edition) by Raymond Murphy CUP Units 98-130
Section BEssay writing and English Grammar in Use Units 131-145
Section CMoments in Time Poems at Sr No 1-6
Section DMaking Connections by Kenneth J Pakenham 3rd Edn CUP Unit-I (Global Health) and Unit-II(Multicultural Societies)
36Bachelor of Business Administration Semester-III
BBA-302 gzikph (bkwh)
wK fszB xzN e[b nze L 50nze-tzv ns gohfyne bJh jdkfJsK
1H gqFB g`so d uko Gkr jDr jo Gkr ftu d gqFB g[S ikDr2H ftfdnkoEh B e[`b gzi gqFB eoB jB jo Gkr ftu_ fJe gqFB bkwh
j gzitK gqFB fe th Gkr ftu_ ehsk ik edk j3H joe gqFB d d nze jB4H ggo N eoB tkbk ieo ukj sK gqFBK dh tzv n`r_ t`X s_ t`X uko
T[g-gqFBK ftu eo edk j
gkm-eqw ns gkm-g[seK
ਸਕਸ਼ਨ - ਏnkX[fBe gzikph tkose (zgkH vkH r[opuB fzx skfbp)gzikph kfjs gqekFB nzfwqso(ਿਵਸ਼ਾ-ਵਸਤਸਾਰਕਲਾ ਪਖ)
ਸਕਸ਼ਨ - ਬੀuDt_ gzikph fJeKrh (fJeKrh zrqfj)zgkH vkH ofwzdo eo esoh nAv zBi nzfwqso
1H [jkr nkJhHhHBzdk2H BtK ukBD jouoB fzx3H nzBQ fBFkBuh niwo nby4H nowkB ifszdo pokV5H ukphnK nkswihs fzx6H fw`Nh dk pktk gkbh G[fgzdo7H `XoK etb Xkbhtkbftak ts$gkso fusoB$ozr wzu d gZy sA
ਸਕਸ਼ਨ - ਸੀ(T) zyg ouBk (gqh)(n) fd`s goQ ftu_ nF[`X Fpd iVK ~ F[`X eoBk
ਸਕਸ਼ਨ - ਡੀwb ftnkeoBe fJekJhnK L gfoGkFk ns tzBrhnK(GktzF Fpd tkezF T[g-tke ns tke)
37Bachelor of Business Administration Semester-III
BBA-302 mu~FlI pMjwbI(In lieu of Compulsory Punjabi)
pwT-kRm
smW iqMn GMty kul AMk 50AMk-vMf Aqy prIiKAk leI hdwieqW
1 pRSn p`qr dy cwr Bwg hoxgy[ hr Bwg iv`coN do pRSn pu`Cy jwxgy[2 ividAwrQI ny ku`l pMj pRSn krny hn[ hr Bwg iv`coN iek pRSn lwzmI hY[ pMjvW
pRSn iksy vI Bwg iv`coN kIqw jw skdw hY[3 hryk pRSn dy brwbr AMk hn[4 pypr sY`t krn vwlw jykr cwhy qW pRSnW dI vMf A`goN v`D qoN v`D cwr aup-pRSnW ivc
kr skdw hY[
pwT-kRm
sYkSn-eyivAwkrxk iekweIAW dI pCwx Aqy vrqoN vwkMS aupvwk Aqy vwk
sYkSn-bI
gok ouBkfu`mh g`sosYkSn-sI
nykD ns w[jkto
sYkSn-fI
pYrw ADwirq pRSnsMKyp rcnw
38Bachelor of Business Administration Semester-III
Punjab History amp Culture (From 1000 to 1605 A D)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section A1 Society and Culture of Punjab during the Turko-Afghan rule2 The Punjab under the Mughals
Section B3 Bhakti movement and its impact on Society of Punjab4 Sufism in Punjab with special reference to Baba Farid
Section-C5 Guru Nanak-Life and travels6 Teachings of Guru Nanak Concept of Sangat Pangat and dharmsal
Section-D7 Contribution of Guru Angad Dev Guru Amar Das and Guru Ram Das8 Compilation of Adi Granth and martyadom of Guru Arjun Dev
Suggested Readings
1 Chopra PN Puri BN amp Das MN(1974) A Social Cultural amp Economic Historyof India Vol II New Delhi Macmillan India
2 Grewal JS (1994) The Sikhs of the Punjab Cambridge University Press New Delhi3 Singh Fauja (1972) A History of the Sikhs Vol II I Patiala Punjabi University4 Singh Kushwant (2011) A History of the Sikhs- Vol I (1469-1839) New Delhi
Oxford University Press5 SinghKirpal (1990) History and Culture of the Punjab-Part II (Medieval Period)
Patiala Publication Bureau Punjabi University
39Bachelor of Business Administration Semester-III
BBA-303 STATISTICS FOR BUSINESS
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AMatrix Algebra Types of matrices basic operations of matrices determinant of a matrix andits properties rank and inverse of a matrix solution of simultaneous linear equations ndashCramerrsquos rule and matrix inversion method application of matrices
Section BIntroduction and Methods of Presentation of Statistical Information Collection and Presentationof Data Frequency distribution Concept of sampling and sampling DesignsMeasures of Central Tendency- Mean Median Mode Measure of dispersion Range quartiledeviation Average deviation and Standard deviation
Section CSimple Correlation and Regression Analysis Assumptions Pearsons product moment andSpearmenrsquos rank correlation method least squares technique properties of correlations andregression coefficients Time Series Analysis Trend analysis using moving average and regression analysis seasonalcyclic and regular fluctuations Index number construction of unweighted and weighted indexnumbers quantity Index
Section DElementary Probability Theory Deterministic and nonndashdeterministic experiments differenttypes of events a priori and empirical definition of probabilityConditional probability laws of addition and multiplication of probabilityproperties of binomial Poisson and normal distributions
Suggested Readings1 Chiang AC ldquoFundamental Methods of Mathematical Economicsrdquo McGraw Hill
Kogakusha2 Hopfe MM Mathematics ndash ldquoFoundations for Business Science
Research Associationrdquo3 Mizrahi A and Sullivan M ldquoMathematics for Business and Social Sciencesrdquo
John Wiley and Sons4 Raghawachari M ldquoMathematics for Management ndash An Introductionrdquo
Tata McGraw Hill New Delhi5 Webber JE ldquoMathematical Analysis Business and Economic Applicationsrdquo
Harper amp Row6 Yamuna T ldquoMathematics for Economics ndash An Elements Surveyrdquo
Prentice Hall of India PvtLtd New Delhi7 Chou Y ldquoStatistical Analysisrdquo Holt Rinehart and Winston New York8 Croxton FE Cowden DJ and Klien S ldquoApplied General Statisticsrdquo
Prentice Hall of India Pvt Ltd9 Karmel PH and Polar KM ldquoApplied Statistics for Economistsrdquo Pitman London10 Wetherill GB ldquoElementary Statistical Methodsrdquo Chapman and Hall London
Note The latest editions of the books should be followed
40Bachelor of Business Administration Semester-III
BBA-304 FUNDAMENTALS OF HUMAN RESOURCE MANAGEMENT
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AHuman Resource Management (HRM) Nature Scope Objectives and Functions of HRMEvolution of HRM Changing Trends in HRMStatus and competencies of HR managerHuman Resource Planning (HRP) Concept Need and Importance of HRP Factors affectingHRP Human Resource Planning ProcessJob Analysis Meaning and Objective Process Methods of Collecting job data Uses of Job
Analysis Problems of Job AnalysisSection B
Recruitment and Selection Meaning and Factors governing Recruitment RecruitmentSources and Techniques Meaning and Process of Selection Problems associated withRecruitment and SelectionEmployee Retention Meaning Factors Responsible for High Employee Turnover EmployeeRetention Strategies
Section CHR Training and Development Concept and Need Process of Training andDevelopment Programme - Identification of Training and Development Needs ObjectivesStrategy amp Designing of Training and Development Implementation and Methods of TrainingProgramme and Levels of Training EvaluationPerformance Appraisal Meaning Purpose Essentials of Effective Performance AppraisalSystem Various Components of Performance Appraisal Methods and Techniques ofPerformance Appraisal
Section DManaging Compensation and Employee Remuneration Concept Objectives Componentsof Employee Remuneration Factors Influencing Employee Remuneration Challenges ofRemuneration Incenive plans fringe benefits employee health and safety and employeegrievance systemJob Evaluation Meaning Process and Methods of Job Evaluation
41Bachelor of Business Administration Semester-III
Suggested Readings
1 Dessler Gary ldquoHuman Resource Managementrdquo New Delhi Pearson Education Asia
2 Durai Pravin ldquoHuman Resource Managementrdquo New Delhi Pearson
3 Noe Raymond A Hollenbeck John R Gerhart Barry Wright Patrick M ldquoHuman
Resource Management Gaining a Competitive Advantagerdquo New Delhi McGraw-Hill
4 Mathis Robert L and Jackson John H ldquoHuman Resource Managementrdquo New Delhi
Thomson Publishing
5 Gomez Mejia Balkin Cardy ldquoManaging Human Resourcesrdquo New Delhi Pearson
Education
6 Aswathappa K ldquoHuman Resource Managementrdquo Text and Cases New Delhi Tata
McGraw ndash Hill
7 Snell Scott and Bohlander George ldquoHuman Resource Managementrdquo New Delhi
Cengage Learning
Note The latest editions of the books should be followed
42Bachelor of Business Administration Semester-III
BBA-305 FUNDAMENTALS OF MARKETING MANAGEMENT
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AMarketing Concepts Philosophies and Importance Scope of Marketing the selling conceptthe Marketing concept Components of a modern marketing information system MarketingIntelligenceAnalyzing the Microenvironment Needs and Trends The Demographic EnvironmentEconomic Social-Cultural and Natural Technological Political-Legal Environment
Section BThe Buying Decision Process The Five Stage Model Levels of Marketing SegmentationBases for segmenting consumer markets Market Targeting Bases for segmenting businessmarketsProduct Life Cycle Marketing Strategies - Introduction stage and the Pioneer advantageGrowth Maturity and Declining Stage
Section CProduct Characteristics and Classifications Product levels The Customer value hierarchyProduct Classification DifferentiationPackaging Labeling Branding Understanding Pricing Setting the Price
Section DMarketing Communications-Advertising - Evolution Definition Features Importance Advertising and Publicity
Functions of advertising Advertising media advertising copy Objections against advertisingSales Promotions Direct Marketing Personnel Selling Interactive Marketing and Word ofMouth marketing and Channels of distributions
43Bachelor of Business Administration Semester-III
Suggested Readings
1 Kotler Philip Keller Kevin Koshey Abraham and Jha Mithileshwar ldquoMarketing
Management South Asian Perspectiverdquo Pearson Education New Delhi
2 Ramaswamy VS and Namakumari S ldquoMarketing Management Global Perspective
Indian Contextrdquo MacMillan
3 Kurtz David L and Boone Louis E ldquoPrinciples of Marketing Thomson South-Westernrdquo
4 Enis B M ldquoMarketing Classics A Selection of Influential Articlesrdquo New York
McGraw- Hill
5 Saxena Rajan ldquoMarketing Managementrdquo Tata McGraw-Hill New Delhi
Note The latest editions of the books should be followed
44Bachelor of Business Administration Semester-III
BBA-306 INDIAN FINANCIAL SYSTEMTime 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AFinancial System - Functions organisationstructure and an overview of Indian Financial
System
Financial Markets - Functions organisation and types of financial markets SecuritiesContract (Regulations) Rules SEBI (Securities Exchange Board of India)
Section BAn Overview of Primary and Secondary Market Money Market Organisation amp RBI (Role and
functions)
Non Banking financial companies
Section CMutual Funds - Its Introduction and guidelines schemes and products
IRDA Act of Insurance Companies
Section DAn Introduction to FIIrsquos and FDIrsquos and is importance
Financial AssetsInstruments - An Overview of Capital Market instruments
Suggested Readings-
1 Khan MY ldquoIndian Financial Systemrdquo fifth edition by Tata McGraw Hill PublishingCoLtd
2 Vasant Desai ldquoThe Indian Financial System amp Developmentrdquo Himalaya PublishingHouse
3 DrKRavichandran ldquoMerchant Banking amp Financial Servicesrdquo Himalaya PublishingHouse
4 Bhole LM ldquoIndian Financial Institutions and Marketrdquo Tata McGraw Hill Publishing CoLtd
5 Avadhani VA ldquoCapital Market Managementrdquo Himalaya Publishing House6 SEBI Guidelines Nabhi Publication
Note The latest editions of the books should be followed
45Bachelor of Business Administration Semester-III
BBA 307 MANAGEMENT ACCOUNTING
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AOrigin Concept nature and Scope of Management Accounting Need and Importance ofManagement Accounting Tools amp techniques of Management Accounting LimitationsManagement Accountant duties functions Distinction between management accountingamp Financial Accounting
Section BFinancial statement Analysis- meaning types Comparative Statements Common Size Trendanalysis Introduction of EVATools of Financial Analysis ndash Ratio Analysis (Liquidity Activity Solvency and Profitabilityratios)
Section CFund flow and Cash flow analysisResponsibility Accounting - Meaning features steps types of responsibility centers transferprice meaning methods selection of transfer pricing method
Section DManagement Reporting ndash Importance Needs Types Requirements of good report preparationincluding prewriting and form of final draft Working Capital Management - Meaningimportance need advantages and disadvantages factors affecting working capitalrequirements principles of working capital management Financing of working capitalApproaches for determining working capital mix Trends in financing working capital by banks
Suggested Readings
1 Jain PK and Khan MY ldquoManagement Accountingrdquo Tata Mc Graw Hill Publishing Co LtdNew Delhi
2 Horngren Charles Gary Sundem Stratton William ldquo Introduction to ManagementAccountingrdquo Pearson Education Publishers
3 Jawaharlal ldquoAccounting for Managementrdquo Himalaya Publishing House New Delhi
Note The latest editions of the books should be followed
46Bachelor of Business Administration Semester-IV
BBAndash401 ENGLISH (COMPULSORY)
Time 3 Hours Max Marks 50
Important Note The textbook Making Connections (3rd edition) is significantly different fromits 2nd edition The third edition (by Kenneth J Pakenham Jo EcEntire Jessica Williams) is to befollowed for this course
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed-
1 Making Connections by Kenneth J Pakenham Jo McEntire Jessica Williams 3rd EditionCUP
2 Moments in Time An Anthology of Poems GNDU Amritsar3 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP
Syllabus is divided into four sections as mentioned below
Section AEnglish Grammar in Use (Fourth Edition) by Raymond Murphy CUP Revision of Units 26-3742-48 92- 97 113-120
Section BMoments in Time Poems at Sr No 7-12
Section CMaking Connections by Kenneth J Pakenham 3rd Edn CUP Unit-III (Aspects of Language)and Unit-IV (Sustaining Planet Earth)
Section DEssay type question based on the section ldquoBeyond the readingrdquo from the text MakingConnections
47Bachelor of Business Administration Semester-IV
PUNJABI (COMPULSORY)
BBA-402 gzikph (bkwh)
wK fszB xzN e[b nze L 50
nze-tzv ns gohfyne bJh jdkfJsK
1H gqFB g`so d uko Gkr jDr jo Gkr ftu d gqFB g[S ikDr2H ftfdnkoEh B e[`b gzi gqFB eoB jB jo Gkr ftu_ fJe gqFB bkwh
j gzitK gqFB fe th Gkr ftu_ ehsk ik edk j3H joe gqFB d d nze jB4H ggo N eoB tkbk ieo ukj sK gqFBK dh tzv n`r_ t`X s_ t`X uko
T[g-gqFBK ftu eo edk j
gkm-eqw ns gkm-g[seK
ਸਕਸ਼ਨ - ਏwoh ihtB rkEk (t-ihtBh) L vkH dhtkB fzxesoh bkb n_v zB nfwqso(ਨਾਇਕ ਿਬਬਸਵ ਜੀਵਨੀ ਦ ਤਰ ਤ ਪਰਖਵਾਰਤਕ ਸ਼ਲੀ)
ਸਕਸ਼ਨ - ਬੀਫ਼ਾਸਲ (BkNe) L ifszdo pokVBkBe fzx g[sewkbk nfwqso(ਿਵਸ਼ਾਸਾਰਨਾਟਕ ਕਲਾ)
ਸਕਸ਼ਨ - ਸੀ(T) by ouBk (wkie fGnkukoe fJfsjke ns ftfdne oekoK zpzXh)(n) n]pko ~ fJFfsjko (fB`ih dsoh)
ਸਕਸ਼ਨ - ਡੀftnkeoB(T) Fpd-iVK d fBw(n) r[ow[yh fbgh dhnK ftFsktK
48Bachelor of Business Administration Semester-IV
BCG-102 muFlI pMjwbIpMjwb dw ieiqhws qy s`iBAwcwr
(In Lieu of Punjabi Compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of thefour Sections (A-D) Questions may be subdivided into parts (not exceeding four)Candidates are required to attempt five questions selecting at least one question from eachSection The fifth question may be attempted from any Section
Section-Ais`K Drm dI sQwpnw gurU nwnk dyv jI dw jIvn qy aupdyS (1469-1539)gurU nwnk dyv jI dw jIvn r`b sbMDI ivcwr gurU dw mh`qv is`iKAwvW[ sMgq-pMgq gurg`dI dI sQwpnw ies dw smwj qy pRBwv[
Section-Bis`K pMQ dw ivkws gurU AMgd dyv jI (1539-1522) gurU AMgd dyv jI dwis`K Drm dy ivkws iv`c Xogdwn gurmuKI il`pI[
Section-CgurU Amrdws qoN gurU rwmdws jI q`k (1522-1581) gurU Amrdws jI dw is`KDrm dy ivkws iv`c Xogdwn goieMdvwl swihb dI sQwpnw mMjI pRQw Aqy smwijksuDwr gurU rwmdws jI dw Xogdwn rwmdwspurw dI sQwpnw msMd pRQw[
Section-DgurU Arjn dyv jI dy smyN is`K pMQ dw ivkws (1581-1606) gurU Arjn dyvjI dw Xogdwn hirmMdr swihb dw inrmwx Awid gRMQ swihb dw sMkln gurUArjn dyv jI dI Shwdq qy iesdw mh`qv[
Suggested Readings
1 Kirpal Singh (ed) History and Culture of the Punjab Patiala Part II1990 3rd Edition
2 Fauja Singh (ed) History of the Punjab VolIII Patiala 19873 GS Chabbra The Advanced of the Punjab Vol I4 JS Grewal The Sikhs of the punjab The New Cambridge History of
India Cambridge 19915 Khushwant Singh A History of Sikhs Vol I OUP New Delhi 1990
49Bachelor of Business Administration Semester-IV
Punjab History amp Culture (From 1605 to 1849 AD)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section A1 Politicization of Sikhism under Guru Hargobind2 Martydom of Guru Teg Bahadur
Section-B3 Creation of Khalsa4 Khalsa and its impact on the Punjab
Section-C5 Rise of Banda Bahadur and his achievements6 Rise of Misls
Section-D7 Ranjit Singhrsquos rise to power Civil Military and Land Revenue Administration8 Art and Architecture Fair Festivals and Folk Music in the Punjab during the medieval
periodSuggested Readings1 Chopra PN Puri BN amp Das MN( 1974) A Social Cultural amp Economic History of
India VolII Macmillan India Limited New Delhi2 Grewal JS (1994) The Sikhs of the Punjab Cambridge University Press New Delhi3 Singh Fauja (1972) A History of the Sikhs Vol III Patiala Punjabi University4 Singh Kushwant (2011) A History of the Sikhs- Vol I (1469-1839) New Delhi
Oxford University Press5 SinghKirpal (1990) History and Culture of the Punjab-Part II (Medieval Period)
Patiala Publication Bureau Punjabi University
50Bachelor of Business Administration Semester-IV
BBA-403 FINANCIAL MANAGEMENT
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AFinance amp Financial Management Meaning and nature Financial goal-profit vs wealthmaximization Finance functions-investment Financing Liquidity and dividend decisionsTheories of capitalizationCapital Structure Theories Conceptual framework Determinants Net income approach Netoperating income approach Intermediary approach and MMapproach
Section BCost of Capital Meaning and significance of cost of capital Calculation of cost of debtPreference capital Equity capital and retained earnings Combined cost of capitalSources of finance Long term and short term
Section CCapital Budgeting Nature of investment decisions Investment evaluation criteriaon-discounted cash flow criteria Discounted cash flow criteria Risk analysis in capitalbudgeting Dividend Policies Issues in dividend decisions Forms of dividends Theories of relevance andirrelevance of dividends
Section DOperating and Financial Leverage Measurement of leverages Financial and operatingleverage combined leverageManagement of Working Capital Meaning Significance and types of working capitalApproaches of working capital
51Bachelor of Business Administration Semester-IV
Suggested Readings
1 Berk Jonathan and DeMarzo Peter ldquoFinancial Managementrdquo Person Education Dorling
Kindersley (India) Pvt Ltd
2 Bhattacharya Hrishlkas ldquoWorking Capital Management Strategies and Techniquesrdquo
Prentice Hall New Delhi
3 Brealey Richard A and Stewart C Myers ldquoCorporate Financerdquo McGraw Hill Int Ed
New York
4 Chandra Prasanna ldquoFinancial Managementrdquo Tata McGraw Hill Delhi
5 Hampton John ldquoFinancial Decision Makingrdquo Prentice Hall Delhi
6 Pandey I M ldquoFinancial Managementrdquo Vikas Publishing House Delhi
7 Van Horne JG and JM Wachowicz Jr ldquoFundamentals of Financial Managementrdquo
Prentice-Hall Delhi
8 Van Horne James G ldquoFinancial Management and Policyrdquo Prentice Hall Delhi
9 Khan MY Jain PK ldquoFinancial Managementrdquo Tata McGraw Hill New Delhi
Note The latest editions of the books should be followed
52Bachelor of Business Administration Semester-IV
BBA-404 PRODUCTION AND OPERATIONS MANAGEMENT
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction - Concept of Production amp Operations management Market Analysis
Competitive Priorities and capabilities New Product Design and development Plant location
and Plant layoutScheduling for Manufacturing Systems Production Scheduling Techniques ndash
Sequencing
Economic Batch Quantity with Joint Production Runs Gantt Charts Network Analysis
Section BProductivity Concept and Importance Factors Affecting Productivity Methods to improve
productivity Value Analysis
Work study Methods Analysis ndash Various Charts Principles of Motion Economy Work
Measurement
Section CInventory Management Concept and Classification of Inventory Relevant Costs for
Inventory Decisions- Inventory Control Models Reorder level Lead Time and Safety Stock
Section DSupply Chain Management Concept amp Components of Supply Chain Activities in Supply
Chain Management Logistics Management
Quality Issues Concept of Quality and Total Quality Management Statistical Quality Control
Just in Time Manufacturing Systems
53Bachelor of Business Administration Semester-IV
Suggested Readings
1 B Mahadevan ldquoOperations Management Theory amp Practicerdquo Pearson Education
2 Kanishka Bedi ldquoProduction amp Operations Managementrdquo Oxford Higher Education
3 LJ Krajewski amp LP Ritzman ldquoOperations Management Processes amp Value Chainsrdquo
Pearson Education
4 BS Goel ldquoProduction Operation Managementrdquo
5 Richard B Chase F Robert Jacobs Nicholas J Aquilano and Nitin K Agarwal ldquoOperations
Management ndash For Competitive Advantagerdquo The McGraw Hill Companies
Note The latest editions of the books should be followed
54Bachelor of Business Administration Semester-IV
BBA-405 BUSINESS ENVIRONMENT
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction The Concept Nature and Significance of business environment Influence ofenvironmental factors like economic political legal social technological and Internationalupon business The relationship of various environmental forces on businessThe need for environmental analysis and diagnosisDescription of environmental analysis Techniques for environmental analysis the role ofbusiness manager in analysis and diagnosis of environment
Section BThe process of environmental scanning and its importanceEnvironmental Threats and Opportunity Profile (ETOP) and SWOT analysis of some importantindustriesAspects of Economic Reforms Liberalisation Privatisation Globalisation and its Implicationsfor India
Section CEconomic Planning in India objectives Strategies and Evaluation of Xth plan and Strategy andpriorities of XIth planAnalysis of Current Annual BudgetThe Social responsibility of business social audit businessethics amp corporate governance
Section DDeficit Financing and its implications for the Indian Economy Disinvestment of PublicEnterprises Rationale Objectives and ImplicationsFiscal and Monetary Policy Changes in India Salient Features of FEMA
55Bachelor of Business Administration Semester-IV
Suggested Readings
1 Francis Cherunilam ldquoBusiness Environmentrdquo Himalaya Publishing House New Delhi
2 K Aswathappa ldquoLegal Environment of Businessrdquo Himalaya Publishing House
New Delhi
3 M Adhikary ldquoEconomic Environment for Businessrdquo Sultan Chand amp Sons New Delhi
4 Ruddar Dutt and KPM Sundharam ldquoIndian Economyrdquo S Chand and Company Ltd
New Delhi
5 PK Ghosh and GK Kapoor ldquoBusiness Policy and Environmentrdquo Sultan Chand and
Sons Delhi
6 Paul Justin ldquoBusiness Environment ndash Text and Casesrdquo Tata McGraw Hills Pvt Ltd
New Delhi
7 Govt of India Five Years Plan Documents
8 Govt of India Various Issues of Annual Economic Survey of India
Note The latest editions of the books should be followed
56Bachelor of Business Administration Semester-IV
BBA-406 OPERATIONS RESEARCH
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AOperations Research Meaning significance and scope Introduction to linear programmingformation of Linear Programming Problem Graphical method Simplex Method Two PhaseSimplex Method Duality in Linear Programming
Section BDefinition of Dual Problem general rules of converting primal into its dual TransportationProblem Assignment Problem
Section CGames Theory Two persons zero sum games pure strategies mixed strategies DominanceInventory-Types Nature and classification Economic lot size models quantity discounts
Section DCPMPERT-Basic concepts of Network Models Preparation of the Network diagram projectduration and critical path probability of Project completion
Suggested Readings1 VK Kapoor ldquoOperation Researchrdquo2 ND Vohra ldquoQuantitative Techniques in Managementrdquo3 Narinder K Sethi ldquoOperation Managementrdquo4 GordonPressman ldquoQuantitative Decision Making for Businessrdquo5 CR Kothari ldquoQuantitative Methodsrdquo6 Barry Shore ldquoQuantitative Method for Researchrdquo
Note The latest editions of the books should be followed
57Bachelor of Business Administration Semester-IV
BBA- 407 FUNDAMENTALS OF INSURANCE
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AInsurance- Concept of Insurance Need Purpose Principles of Insurance-Principle ofIndemnity Principle of Insurable Interest Principle of Subrogation Principle of Utmost GoodFaith Principle of Proximate Cause Principle of Contribution
Reforms In Indian Insurance Sector-meaning need and its Implications
Section BLegal Framework- Insurance Act 1938 LIC Act 1956 GIC Act 1972 and IRDA 1999
An overview of Insurance Industry- Types of Insurance ndashLife Insurance Marine InsuranceMotor Vehicle Insurance Health Insurance Liability Insurance
Section CUnderwriting-Meaning Purpose and Process of Underwriting
Reinsurance-Meaning Features of reinsurance difference between reinsurance and doubleinsurance Essentials of Reinsurance Programs as per IRDA
Section DDistribution Channels in Insurance- Role and Code of Conduct by IRDA for Agents DirectMarketing Bancassurance and Brokers
Insurance Specialists- Underwriters Surveyors and Loss Assessors Actuaries Third PartyAdministrators
Suggested Readings
1 Sethi Jyotsana and Bhatia Nishwan ldquoElements of Banking and Insurancerdquo2 Emmett JVaughan and Therese Vaughan ldquoFundamentals of Risk and Insurancerdquo3 Agarwal OP ldquoBanking and Insurancerdquo4 PeriasamyP VeeraselvamM ldquoRisk and Insurance Managementrdquo Tata Mc Graw Hill5 wwwirdaorg
Note The latest editions of the books should be followed
58Bachelor of Business Administration Semester-IV
BBA-408 SEMINAR Max Marks 50
59Bachelor of Business Administration Semester-IV
ESL 221 Environmental Studies (Compulsory Paper)
Time 3 Hrs Max Marks 100
Teaching Methodologies
Teaching MethodologiesThe Core Module Syllabus for Environmental Studies includes class room teaching and fieldwork The syllabus is divided into 8 Units [Unit-1 to Unit-VII] covering 45 lectures + 5 hours forfield work [Unit-VIII] The first 7 Units will cover 45 lectures which are class room based toenhance knowledge skills and attitude to environment Unit-VIII comprises of 5 hours field workto be submitted by each candidate to the Teacher in-charge for evaluation latest by 15 December2018Exam Pattern End Semester Examination- 75 marks
Project ReportField Study- 25 marks [based on submitted report]Total Marks- 100
The structure of the question paper being
Part-A Short answer pattern with inbuilt choice ndash 25 marksAttempt any five questions out of seven distributed equally from Unit-1 to Unit-VIIEach question carries 5 marks Answer to each question should not exceed 2 pages
Part-B Essay type with inbuilt choice ndash 50 marksAttempt any five questions out of eight distributed equally from Unit-1 to Unit-VII Eachquestion carries 10 marks Answer to each question should not exceed 5 pagesProject Report Internal Assessment
Part-C Field work ndash 25 marks [Field work equal to 5 lecture hours]The candidate will submit a hand written field work report showing photographs sketchesobservations perspective of any topic related to Environment or Ecosystem The exhaustive listfor project reportarea of study are given just for reference
1 Visit to a local area to document environmental assets River Forest Grassland Hill Mountain Water body Pond Lake Solid Waste Disposal Water Treatment Plant Wastewater Treatment Facility etc
2 Visit to a local polluted site ndash Urban Rural Industrial Agricultural3 Study of common plants insects birds4 Study of tree in your areas with their botanical names and soil types5 Study of birds and their nesting habits6 Study of local pond in terms of wastewater inflow and water quality7 Study of industrial units in your area Name of industry type of industry Size (Large
Medium or small scale)8 Study of common disease in the village and basic data from community health centre9 Adopt any five young plants and photograph its growth10 Analyze the Total dissolved solids of ground water samples in your area11 Study of Particulate Matter (PM25 or PM10) data from Sameer website Download from
Play store12 Perspective on any field on Environmental Studies with secondary data taken from Central
Pollution Control Board State Pollution Control Board State Science amp TechnologyCouncil etc
Unit-IThe multidisciplinary nature of environmental studiesDefinition scope and importance Need for public awareness
(2 lectures)
60Bachelor of Business Administration Semester-IV
Unit-IINatural Resources Renewable and non-renewable resourcesNatural resources and associated problems(a) Forest resources Use and over-exploitation deforestation case studies Timber extraction
mining dams and their effects on forests and tribal people(b) Water resources Use and over-utilization of surface and ground water floods drought
conflicts over water dams-benefits and problems(c) Mineral resources Use and exploitation environmental effects of extracting and using
mineral resources case studies(d) Food resources World food problems changes caused by agriculture and overgrazing
effects of modern agriculture fertilizer-pesticide problems water logging salinity casestudies
(e) Energy resources Growing energy needs renewable and non-renewable energy sources useof alternate energy sources case studies
(f) Land resources Land as a resource land degradation man induced landslides soil erosionand desertification
Role of an individual in conservation of natural resources Equitable use of resources for sustainable lifestyles
(8 Lectures)
Unit-IIIEcosystems
Concept of an ecosystem Structure and function of an ecosystem Producers consumers and decomposers Energy flow in the ecosystem Ecological succession Food chains food webs and ecological pyramids Introduction types characteristic features structure and function of the following
ecosystem Forest ecosystem Grassland ecosystem Desert ecosystem Aquaticecosystems (ponds streams lakes rivers ocean estuaries)
(6 Lectures)Unit-IV
Biodiversity and its conservation Introduction ndash Definition genetic species and ecosystem diversity Biogeographical classification of India Value of biodiversity consumptive use productive use social ethical aesthetic and
option values Biodiversity at global national and local levels India as a mega-diversity nation Hot-spots of biodiversity Threats to biodiversity habitat loss poaching of wildlife man wildlife conflicts Endangered and endemic species of India Conservation of biodiversity In-situ and Ex-situ conservation of biodiversity
(8 Lectures)Unit-V
Environmental PollutionDefinition
Causes effects and control measures of Air pollution Water pollution Soil pollutionMarine pollution Noise pollution Thermal pollution Nuclear pollution
Solid waste management Causes effects and control measures of urban and industrialwastes
Role of an individual in prevention of pollution Pollution case studies Disaster management floods earthquake cyclone and landslides
(8 Lectures)
61Bachelor of Business Administration Semester-IV
Unit-VISocial Issues and the Environment
From unsustainable to sustainable development Urban problems and related to energy Water conservation rain water harvesting watershed management Resettlement and rehabilitation of people its problems and concerns Case studies Environmental ethics Issues and possible solutions Climate change global warming acid rain ozone layer depletion nuclear accidents and
holocaust Case studies Wasteland reclamation Consumerism and waste products Environmental Protection Act 1986 Air (Prevention and Control of Pollution) Act 1981 Water (Prevention and control of Pollution) Act 1974 Wildlife Protection Act Forest Conservation Act Issues involved in enforcement of environmental legislation Public awareness
(7 Lectures)Unit-VII
Human Population and the Environment Population growth variation among nations Population explosion ndash Family Welfare Programmes Environment and human health Human Rights Value Education HIV AIDS Women and Child Welfare Role of Information Technology in Environment and Human Health Case Studies
(6 Lectures)Unit-VIII
Field Work Visit to a local area to document environmental assets
riverforestgrasslandhillmountain Visit to a local polluted site ndash Urban Rural Industrial Agricultural Study of common plants insects birds Study of simple ecosystems-pond river hill slopes etc
(Field work equal to 5 lecture hours)References1 Bharucha E 2005 Textbook of Environmental Studies Universities Press Hyderabad2 Down to Earth Centre for Science and Environment New Delhi3 Heywood VH amp Waston RT 1995 Global Biodiversity Assessment Cambridge House
Delhi4 Joseph K amp Nagendran R 2004 Essentials of Environmental Studies Pearson Education
(Singapore) Pte Ltd Delhi5 Kaushik A amp Kaushik CP 2004 Perspective in Environmental Studies New Age
International (P) Ltd New Delhi6 Rajagopalan R 2011 Environmental Studies from Crisis to Cure Oxford University Press
New Delhi7 Sharma J P Sharma NK amp Yadav NS 2005 Comprehensive Environmental Studies
Laxmi Publications New Delhi8 Sharma P D 2009 Ecology and Environment Rastogi Publications Meerut9 State of Indiarsquos Environment 2018 by Centre for Sciences and Environment New Delhi10 Subramanian V 2002 A Text Book in Environmental Sciences Narosa Publishing House
New Delhi
62Bachelor of Business Administration (Semester ndash V)
BBAndash501 ENGLISH COMPULSORY
Time 3 Hours Max Marks 50
Texts Prescribed1 All My Sons by Arthur Miller2 Poems of Nature and Culture Guru Nanak Dev University Amritsar
Course Contents1 The study of the whole text of the play All My Sons2 The study of the following poems from the prescribed book
Poems of Nature and Culture
William Wordsworth ldquoThe World is Too Much with UsrdquoGordon Lord Byron ldquoShe Walks in BeautyrdquoPB Shelly ldquoOzymandiasrdquoAlfred Lord Tennyson ldquoIn MemoriamrdquoRobert Browning ldquoMeeting at NightrdquoMathew Arnold ldquoDover BeachrdquoWB Yeats ldquoWordsrdquoWilfred Owen ldquoStrange MeetingrdquoRobert Graves ldquoThe PortraitrdquoWH Auden ldquoThe Unknown CitizenrdquoDylan Thomas ldquoDo not Go Gentle into That Good NightrdquoTed Hughes ldquoThe Thought-FoxrdquoSylvia Plath ldquoMirrorrdquoSeamus Heaney ldquoHoneymoon FlightrdquoRabindranath Tagore ldquoFalse ReligionrdquoNissim Ezekiel ldquoNight of Scorpionrdquo
3 Formal letter and application writing Resume Writing Business Writing and Report writing
Instructions for the Paper Setter and Distribution of Marks
The question paper will consist of three sections and the distribution of marks will be asunderSection A 10 MarksSection B 24 MarksSection C 16 Marks
63Bachelor of Business Administration (Semester ndash V)
SECTIONndashA
I Six questions (three questions from the play All My Sons and three questions from Poems ofNature and Culture) requiring very short answers based on the reading of All My Sons andthe prescribed poems shall be set The examinees will be expected to answer any FIVE
(2x5=10 Marks)
SECTIONndashB
II THREE questions requiring brief descriptive answers based on character tone plot andtheme(s) in the play All My Sons will be set and examinees will be expected to attempt anyTWO
(6x2= 12 Marks)
III THREE questions on the central idea theme tone or style etc of the prescribed poemsfrom the textbook Poems of Nature and Culture will be set for the students to attempt anyTWO of these questions
(6x2= 12 Marks)
SECTIONndashC
IV ONE question requiring students to explain a stanza with reference to context will be setThe stanza for explanation will be taken from the poems prescribed in the syllabusONE essay-type question from the play All My Sons will be set
The students will be required to answer any of these two questions(1x8=8 Marks)
V TWO questions with internal choice will be set on (a) formal letterapplication writing(5 Marks) and (b) Resume WritingBusiness Writing and Report Writing (3 Marks)
(5+3=8 Marks)
64Bachelor of Business Administration (Semester ndash V)
PUNJABI (COMPULSORY)BBA-502 gzikph (bkiawh)
wK L 3 xzN e[b nze L 50gkm-eqw ns gkm-g[seK
1H uDthnK gzikph ejkDhnK(zgkH vkH ofwzdo eo gpbheFB fpTo r[o BkBe dt BhtofNh nfwqso 2018)bye ejkDh ejkDh-zrqfjnihs eo fBT hno ws nbh pkp dhr[opuB G[`bo EetK Ugok wodwBwjB pktk Jebt Bo pbhfizdo oh i]w[yihs jko ejkDhnK dk pkg w_ fJzi[nkJ eodh jKifszdo jK okj es JhFto dk iBwgqw gqekF noiB SV rvhoBk e[M nDfejk thuzdB Brh joy r joy riftzdo fzx yj yks yj yksr[odt fzx o[gkDk FhFk FhFk ns jo ejkDhnK
ftak ts$ko$gkso fusoD2H Bktb L Jj[ jwkok ihtDk (dbhg eo fNtkDk)
3H brgr 200 FpdK ftu goQk ouBk
4H ob nzroh goQ dk gzikph ftu nB[tkd
5H ftnkeoD L(T) gzikph X[Bh ftT[_s(n) tkekswe i[rsK L wb s nfXeko(J) ekoe s ekoeh zpzX
nze-tzv ns gohfyne bJh jdkfJsK
1H ftFk-ts bye dk ihtB s ouBk$ko$gkso fusoB (d ftuI fJe) 10 nze2H ko$ftFk-ts$gkso fusoB (d ftu_ fJe) 10 nze3H goQk L fszBK ftu_ fe fJe ftF T[s 05 nze4H ob nzroh goQ dk gzikph ftu nB[tkd 05 nze5H Bzpo 5 T[s fBoXkfos ftnkeoD ftu_ toDBkswe gqFB 10 nze6H T[goes bVh Bzpo 1 ns 2 dhnK g[seK ftu_ zyg T[`soK tkb
5 gqFB g[`S ikDr joe dk T[`so 50 FpdK s_ t`X Bk jt 5x2=10 nze
65Bachelor of Business Administration (Semester ndash V)
BBA-502 muF`lI pMjwbI(pMjwb dw ieiqhws qy s`iBAwcwr)(In Lieu of Punjabi Compulsory)
Time 3 Hrs Marks 50
AMkW dI vMf-
Bwg a- ies Bwg iv`c 15 pRSn pu`Cy jwxgy[ ividAwrQI vloN iksy 10 dy au~qr 30-40 SbdW
iv`c id`qy jwx[ hryk pRSn dy 2 AMk hoxgy[
Bwg A- ies Bwg iv`c 6 pRSn pu`Cy jwxgy[ ividAwrQI vloN iksy 3 pRSnW dy au~qr 400-500
SbdW iv`c id`qy jwx[ hryk pRSn dy 10 AMk hn[
1 is`K pMQ iv`c pirvrqn- gurUu hrgoibMd swihb qoN gurUu qyg bhwdr swihb q`k
(1606-1675) mIrI-pIrI ies dIAW ivSySqwvW qy pRBwv gurUu qyg bhwdr jI dw jIvn Aqy
Xogdwn gurUU qyg bhwdr swihb dI Shwdq[
2 gurUu goibMd isMG qy Kwlsw pMQ dw inrmwx- gurUu goibMd isMG jI (1675-1708) AwrMiBk
jIvn Kwlsw pMQ dI swjnw (1699) gurUU goibMd isMG jI dI SKSIAq[
3 pMjwb dw smwijk qy s`iBAwcwrk jIvn- myly Aqy iqauhwr lok gIq lok nwc pMjwb dy
pRis`D lok ik`sy pUrn Bgq hIr rWJw sohxI mhIvwl
66Bachelor of Business Administration (Semester ndash V)
sbMiDq pusqkW-
1 lsquopMjwb dw lok ivrswrsquo krnYl ismG iQMd pblIkySn ibauro pMjwbI XUnIvristI pitAwlw[
2 lsquopMjwb dw ivrswrsquo ipRQIpwl isMG kpUr inau bu`k kMpnI jlMDr[
3 lsquopMjwbrsquo (ieiqhws klw swihq qy s`iBAwcwr Awid) mu`K sMpwdk mihMdr isMG rMDwvw BwSw
ivBwg pMjwb pitAwlw[
4 lsquoiSromxI is`K ieiqhwsrsquo 1469-1708 fw suKidAwl isMG sMgm pblIkySn smwxw[
5 lsquosMKyp jIvn ds gurUu swihbwnrsquo igAwnI jgqwr isMG rwey morwvwlI Awjwd bu`k fIpU hwl
bjwr AMimRqsr[
6 lsquois`K ieiqhwsrsquo (1469-1765) ipMRsIpl qyjw isMG fw gMfw isMG pblIkySn ibauro pMjwbI
XUnivristI pitAwlw[
7 lsquois`K ieiqhwsrsquo Bwg pihlw KuSvMq isMG Anuvwdk fw gurdrSn isMG AOlK lwhor bu`k Swp
luiDAwxw[
8 lsquopMjwb dw ivrswrsquo (pMjwb dy siBAwcwr dw ivkws) ipRQIpwl isMG kpUr inaU buk kMpnI
jlMDr[
9 lsquois`K ihstrIrsquo 1469-1988 KuSvMq isMG nvXu`g pbilSrj nvIN id`lI[
10 lsquoswfw ieiqhwsBwg pihlwrsquo (1469-1708) pMjwb dw ieiqhws siqbIr isMG inau bu`k kMpnI
jlMDr[
11 lsquopMjwb dw ieiqhwsrsquo (1469-1799) iSv gjrwnI mdn pbilSrj pitAwlw[
67Bachelor of Business Administration (Semester ndash V)
BBA- 503 COMPANY LAW
Time 3 Hour Max Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students will attempt 10questions Each question will carry one mark the total weightage being 10 marks
Section B It will consist of essay typenumerical questions up to five pages in length Fourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I of the syllabus Thecandidates will be required to attempt any two questions Each question will carry 10 marks Thetotal weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question up tofive pages in length Four questions numbering 678 and 9 will be set by the examiner from part-II of the syllabus The candidates will be required to attempt any two questions Each questionwill carry 10 marks The total weightage of the section shall be 20 marks
Part ndash I
Company ndash Meaning Latest Amendments Features Types Formation Promotion andRegistration Preliminary contracts Limited Liability Partnership One Person CompanyMemorandum of Association Meaning Importance Contents Alteration Doctrine of UltraViresArticle of Association Meaning Contents Alteration Differences between Memorandum ofAssociation and Articles of Association Constructive notice of Memorandum and ArticleDoctrine of Indoor ManagementProspectus Definition Dating and Registration of Prospectus Kind of Prospectus ShelfProspectus Deemed Prospectus Abridged Prospectus Red herring Prospectus Liability forMisstatement in prospectusShare Capital Kinds Classes of Capital Alteration of Capital Further issue of Capital VotingRights Transfer and transmission of shares
Part ndash II
Board of Directors Directors Powers duties appointment removal legal position BorrowingPowers Managerial Remuneration Women DirectorsCompany Meetings-Rules of Meetings Annual general meeting extraordinary generalmeeting Meeting of BOD Quorum for different meetings Kinds ofresolutions dividend Procedure for Conducting Meetings (including Board meetings)
Winding Up- Modes of Winding up Commencement and Procedure of Winding up andConsequences of Winding up order
Suggested Readings
1 Avtar Singh ldquoCompany Lawrdquo2 N D Kapoor ldquoCompany Law amp Secretarial Practicerdquo
Note I The latest editions of the books should be followedNote II The teacher will use simulation method and will hold at least one statutorymeeting one Annual General Meeting one Extraordinary Meeting and one Board Meeting
68Bachelor of Business Administration (Semester ndash V)
BBA-504 ENTERPRENEURSHIP AND SMALL BUSINESS
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question up tofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part-IConcept of Enterpreneurship The Enterpreneur Definition nature and characteristics ofenterpreneurhsip Emergence of enterpreneurial class including women enterpreneurs Theoriesof enterpreneurship Socio-economic environment and the enterpreneur The concept of jointstoke company public company private company government company partnership companyHindu undivided familyCharacteristics of Enterpreneur Leadership risk taking decision making and business planningInnovation and enterpreneurship enterpreneurial behaviur and motivationEnterpreneurial Development Programmes-Their relevance and achievements Role ofgovernment in organising such programmes Critical Evaluation
Part-IISmall Business as a Seed Bed of Enterpreneurship Concept of business venture Thestart-up process Concept Plan Implementation Intial Strategic PlanningProduct and Marketing Scope Legal and tax consideration risk analysis and financialconsiderations ProfitPlanning in Small Enterprise Growth Strategies and diversification Finance Management incurrent operations and expansion of capitalRole of Small Business in the national economy National Policies for small businessdevelopment Government and Non-Governmental assistanceContribution of Commercial Banks in Promoting and servicing small business Small businessand modern technology
69Bachelor of Business Administration (Semester ndash V)
Suggested Readings
1 Hall B Pricke and Royce L Brahamson ldquoSmall Business Managementrdquo
2 Kenneth R Van Voorthis ldquoEnterpreneurship and Small Business Managementrdquo
3 Hans Schollhammer and Arthur H Kuriloff ldquoEnterpreneurship and Small Business
Managementrdquo
4 Joseph R Mancuso ldquoHow to Start Finance and Manage Your Own Small Businessrdquo
5 Sharma RA ldquoEnterpreneurial Change in Indian Industriesrdquo
6 Dhar PN and Lydall HFldquoThe Role of Small Enterprises in Indian Economic
Developmentrdquo
Note The latest editions of the books should be followed
70Bachelor of Business Administration (Semester ndash V)
BBA- 505 COST ACCOUNTING
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sectionsSection A It will have question No1 consisting of 12 very short answer questions from the
entire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Unit IIntroduction- Concept of cost costing cost Accounting amp Cost Accountancy Limitations ofFinancial Accounting Origin and Objectives of cost Accounting Advantages and limitations ofCost Accounting Difference between Financial and Cost Accounting Cost Unit amp Cost CentreElements of cost Material Labour and other Expenses Classification of cost Types of Costs andPreparation of Cost SheetMethods of CostingContract CostingProcess Costing - Meaning Features Normal and Abnormal Loss Gains
Unit IIMarginal Costing ndash Meaning and various concepts - Fixed Cost Variable Cost ContributionPV Ratio Break Event Point Margin of SafetyStandard Costing- Definition and Meaning of Various Concepts Advantages and Limitations ofStandard CostingVariance Analysis ndash Material and Labour Variances onlyBudget and Budgetary Control- Definition Meaning and objectives of Budgetary controlAdvantages and disadvantages of Budgetary Control Types of Budget
Suggested Readings1 Vasistha and Saxena ldquoAdvanced Cost Accountingrdquo2 Jain SP and Narang ldquoAdvanced Cost Accountingrdquo3 Maheshwari SN ldquoCost Accountingrdquo4 Arora MN ldquo Cost Accounting Principles amp Practicesrdquo Vikas Publishing House
New Delhi5 Dev Prabhu ldquoCost Accountingrdquo Himalaya Publication New Delhi6 Horngreen Charles T Datar and Rajan Madav V ldquoCost Accountingrdquo Dorling
Kindersley (India) Pvt Ltd Pearson Publishers LtdNote The latest editions of the books should be followed
71Bachelor of Business Administration (Semester ndash V)
BBA-511 GROUP A- CONSUMER BEHAVIOUR
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndashIIntroduction to Consumer Behavior (CB) - Importance Scope Need for studying CB ConsumerResearch Consumer Motivation Needs amp Goals Positive amp Negative motivation Types ampSystems of Needs Hierarchy amp Trio of NeedsPersonality Nature Theories Freudian Neo Freudian amp Trait Self-ConceptPerception Sensation Absolute Threshold and Differential ThresholdLearning Classical learning Instrumental learning and Cognitive learning theoriesAttitude Tricomponent Attitude Model Sources of Influence Attitude Measurement
Part - IIReference Groups Concepts and AppealsSocial Class amp its measurementCulture amp Sub Culture Definition amp InfluenceIntroduction to Opinion leadership amp Consumer InnovationConsumer Decision Making
Suggested Readings1 Schiffman I G and Kanuk L L ldquoConsumer Behaviourrdquo Pearson Education
New Delhi2 Blackwell Roger D Miniard Paul W and Engel James F ldquoConsumer Behaviourrdquo
Cengage Publishing3 Solomon Michael R ldquoConsumer Behaviourrdquo Pearson Education New Delhi4 Assael Henry ldquoConsumer Behaviour and Marketing Actionrdquo Cengage Publishing5 Loudon David L and Della Bitta Albert J ldquoConsumer Behaviorrdquo Tata McGraw-Hill
Note The latest editions of the books should be followed
72Bachelor of Business Administration (Semester ndash V)
BBA- 512 GROUP A- ADVERTISING amp SALES MANAGEMENT
Time 3 Hours M Marks 50Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IDefinition Nature and Evolution of Advertising its functions and role and types of AdvertisingSocial Economic and Legal Aspects of AdvertisingAdvertising and Marketing Mix Advertisingand Communication Process Advertising Budget Objectives Preparation and Methods ofAdvertising BudgetAdvertising Agency Function Selection and CompensationAdvertising Media Different Types of Media Function Merits and Demerits of MediaSelection of Media and its VehiclesCopy Writing Different Elements of a Copy and Layout
Part ndashIIIntroduction to Sales Management Nature role and importance Functions of Sales ManagerSales Organization Formal Informal Horizontal Vertical Centralized DecentralizedGeographic Customer Product Combination OrganizationsPlanning and recruitment of sales force - Job analysis specification Job description Sources ofRecruitment Selection of Sales PersonSales Training - Objective Designing Training ProgrammeSales Force Motivation Nature Importance Factors Influencing the Motivation of sales forceCompensations Types Compensations PlanEvaluation of Sales Forces Performance Qualitative and Quantitative Basis to Evaluate SalesForce Control and Budget
73Bachelor of Business Administration (Semester ndash V)
Suggested Readings
1 Belch George E and Belch Michael A ldquoAdvertising and Promotionrdquo Tata McGraw Hill
2 Guinn Allen Chris T Semenik Richard J ldquoAdvertising amp Integrated Brand Promotionrdquo
Thomson ndash South Western
3 Batra Rajeev Mayers John G and Aaker David A ldquoAdvertising Managementrdquo
Pearson Education New Delhi
4 Spiro Stanton and Rich ldquoManagement of a Salesforcerdquo Tata McGraw Hill
5 Richard R Still Cundiff W Edward Govoni A P Norman ldquoSales Management Decision
Strategy and Casesrdquo Pearson Education
6 Kotler Philip Keller Kevin Koshey Abraham and Jha Mithileshwar
ldquoMarketing Managementrdquo South Asian Perspective Pearson Education New Delhi
7 Aaker David A and Myera John G ldquoAdvertising Managementrdquo Prentice Hall of India
New Delhi
Note The latest editions of the books should be followed
74Bachelor of Business Administration (Semester ndash V)
BBA-521 GROUP B- INDUSTRIAL RELATIONS amp LABOUR LEGISLATIONS
Time 3 Hour M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 6 78 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IConcept of Industrial Relations Factors affecting industrial relations Importance of IndustrialRelations Collective Bargaining and Labour Management Co-Operation in India includingWorks CommitteeDiscipline and Grievance Management Negotiation and Collective Settlements WorkersParticipation in Industry Productive Bargaining and Gain Sharing Employee Empowerment andQuality Management Industrial Relations and Technological Change
Part ndash IIEmergence and Objectives of Labour Laws and their Socio-economic Environment IndustrialRelations Laws-Laws Relating to Industrial Disputes Trade Unions and Standing OrderSocial SecurityWorkmens Compensation Act Employees State Insurance Act
Wages and Bonus Laws-The Law of Minimum Wages Payment of Wages Payment of BonusLaws relating to working conditions The Law Relating to Factories
Suggested Readings1 Sinha PRN Sinha Indu Bala and Shekhar Seema Priyadarshani ldquoIndustrial Relations
Trade Unions and Labour Legislationrdquo Pearson Education New Delhi2 Sarma AM ldquoIndustrial Relations and Labour Lawsrdquo Himalaya Publishing House
Mumbai
Note The latest editions of the books should be followed
75Bachelor of Business Administration (Semester ndash V)
BBA- 522 GROUP B -ORGANISATION CHANGE AND DEVELOPMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay type numerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IOrganisation Change - Introduction importance forces of change and types of changeModels of change - systems model of change Lewinrsquos Force Field Analysis Modelthe Continuous change Process Model Change and Transition ManagementChange amp its impact - effects of change on people operational effects psychological effectssocial effects peoplersquos reaction to change- Acceptance of change indifference organizedresistance frustration amp aggression Reasons for resistance and Methods of minimizingresistance
Part ndash IIOrganisation Development - Meaning features objectives History of OD in India and abroadorganizational problems and process of organizational developmentOD interventions - concept characteristics classification of intervention OD interventions astool to improve effectiveness of organization Process of OD interventions Team building
Suggested Readings
1 Bhatia SK ldquoManagement of Change amp Organisation Development- InnovativeApproachesrdquo Deep amp Deep Publications New Delhi
2 Bhattacharya Dipak Kumar ldquoOrganization Change amp Developmentrdquo Oxford UniversityPress
3 Singh Kavita ldquoOrganisation Change amp Development Excel Books
Note The latest editions of the books should be followed
76Bachelor of Business Administration (Semester ndash V)
BBA-531 GROUP C - MANAGEMENT OF BANKING OPERATIONS
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash I
Management of banks Regulatory role of RBI Monetary Policy-meaning and itsimplicationsLaws in banking-RBI Act 1934 Negotiable Act 1881 The Banking Regulation Act1949Types of Bank Accounts- Fixed or time deposit account Savings bank deposit account Currentdeposit account Recurring deposit accountLending- Features of bank credit types of lending terms and conditions of lending differenttypes of loans and their features
Part ndash IIRisk management in banks- types of risks Capital Adequacy- the Basel Accord implications forbank CRAR and Prudential Norms for asset classification income recognition and provisioningAnti- money laundering and KYC normsIntroduction to Asset Liability Management Customer Relationship ManagementCorporate Governance in Commercial BanksInnovations in Banking with special reference to Fee Based Services
Suggested Readings
1 Padmalatha Suresh and Justin Paul ldquoManagement of Banking and FinancialServicesrdquoPearson Education New Delhi
2 Sharma RK Gupta Shashi K Jagwant Singh ldquoBanking and Insurancerdquo3 Agarwal OP ldquoBanking and Insurancerdquo4 Sethi Jyotsana and Bhatia Nishwan ldquoElements of Banking and Insurancerdquo
Note The latest editions of the books should be followed
77Bachelor of Business Administration (Semester ndash V)
BBA-532 GROUP C -INSURANCE amp RISK MANAGEMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 6 7 8 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IDefinition nature Role and Importance of Insurance Salient Feature of IRDA Act 1999Rationale for opening up of the Insurance Sector to the private sector Nature of Life InsuranceContractAnnuities Surrender Value Calculation of Premium and measurement of risk Progress of LifeInsurance Business in India Fire Insurance ndash Nature and Use Policy Condition Rate FixationPayment of Claims Reinsurance Marine Insurance Nature Premium Calculation Payment ofClaimsMotor Insurance Policy and Covers Comprehensive Policy Third Party Act Policies ExtraBenefits cover Motor Insurance Claims
Part ndash IIConcept of Risk Corporate and Personal Risk Management Identification of Risk ToolsTechniques for perception of risk Methods for determining theoperative causes of peril Safety auditEvaluation of Risk Risk Avoidance amp Reduction of Risk methods of loss prevention and riskreduction Role of surveyors in loss prevention risk reductionTechniques of Risk Financing Retention of risk Captive insurance companies Transfer of RiskTypes of risk transfer Benefits and limitation of Insurance- Partial insurance arrangements
Suggested Readings
1 Insurance Regulation and Development Act
2 Gopal Krishan G ldquoInsurance Principles and Practicerdquo Sterling Publishers New Delhi
Note The latest editions of the books should be followed
78Bachelor of Business Administration (Semester ndash V)
BBA- 541 Group D- INTERNATIONAL BUSINESS ENVIRONMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IIntroduction to International Business Importance nature and scope ofInternational businessmodes of entry into International BusinessEnvironmental Context of International Business Framework for analyzing Internationalbusiness environment ndash Domestic foreign and global environmentsand their impact oninternational business decisionsInternational Financial Environment Foreign investments -Pattern Structure andeffectsMovements in foreign exchange and interest rates and then impact on Trade and investmentflows
Part ndash IIInternational Economic Institutions and Agreements WTO IMF World Bank UNCTAD andotherInternational agreements International commodity trading and agreementsGlobal Trading Environment World trade in goods and services ndash Major trends anddevelopments World trade and protectionism ndash Tariff and non-tariff barriers Counter tradeGlobalisation ampSociety- Emerging Developments and Other Issues Growing concern forecology IT and international business
Suggested Readings
1 Bennet Roger ldquoInternational Businessrdquo Financial Times Pitman Publishing London2 Bhattacharya B ldquoGoing International Respon se Strategies of the Indian Sectorrdquo
Wheeler Publishing New Delhi3 Griffin Ricky W and Pustay Michael W ldquoInternational Business A Managerial
Perspectiverdquo Addison Wesley Readings
Note The latest editions of the books should be followed
79Bachelor of Business Administration (Semester ndash V)
BBA- 542 GROUP Dndash MANAGEMENT OF INTERNATIONAL BUSINESS ORGANISATIONS
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IGlobalization and International Business - Meaning Forces Driving Globalization Reasons forGlobalization of Business Modes of Operation of International Business International Businessvs Domestic Business Dealing of international Business with Cultural DifferencesGlobalisation and Society - Impact of FDI Economic Impact of MNE Foundations of EthicalBehavior Ethics amp Corporate Bribery Ethicals Dilemmas and Business PracticesMultinational Corporations and their Involvement in International Business Issues in ForeignInvestments Technology Transfer Pricing and Regulations
Part ndash IIExport Import Strategies - Introduction Export Strategy Import Strategy Export ImportProcess and DocumentationDirect Investment and Collaborative Strategies - Types of Collaborative ArrangementsProblems with Collaborative Arrangements Managing Foreign ArrangementsOrganization of International Business - Introduction Organization Structure Coordination andControl System Organization CultureManaging International Operations Global Manufacturing and Supply Chain ManagementInternational Accounting Issues
Suggested Readings
1 Daniels John D and Radebaugh LeeH ldquoInternational Business ndashEnvironments andOperations Pearson Publishing House Ltd New Delhi
2 Bennet Roger ldquoInternational Businessrdquo Financial Times Pitman Publishing London
Note The latest editions of the books should be followed
80Bachelor of Business Administration (Semester ndash VI)
BBA- 601 ENGLISH COMPULSORY
Time 3 Hours Max Marks 50
Texts Prescribed1 The English Teacher by RK Narayan2 Glimpses of Theatre Guru Nanak Dev University AmritsarCourse Contents1 The study of the whole text of the novel The English Teacher2 The study of the following one-act plays from the prescribed book
Glimpses of Theatre
i) The Willii) Villa for Saleiii) Progressiv) The Monkeyrsquos Pawv) Sorry Wrong Number
Essay Writing
Instructions for the Paper Setter and Distribution of MarksNote The paper setters should avoid questions of theoretical nature on English GrammarThe question paper will consist of three sections and the distribution of marks will be asunderSection A 10 MarksSection B 24 MarksSection C 16 Marks
SectionndashAI SIX questions (three questions based on the prescribed one-act plays from the textbook
Glimpses of Theatre and three questions based on the novel The English Teacher requiringvery short answers based on the close reading of the prescribed novel and one-act plays shallbe set and examinees will be expected to answer any FIVE
(2x5=10 Marks)SectionndashBII THREE questions requiring brief descriptive answers based on character tone plot and
theme(s) in the prescribed one-act plays will be set and examinees will be expected toattempt any TWO (6x2= 12 Marks)
III THREE questions on central idea theme tone or style etc of the prescribed novel will be setfor the students to attempt any TWO of these questions (6x2= 12 Marks)
SectionndashCIV ONE question requiring the students to write an essay on one of the three given topics will be
set (1x8=8 Marks)V TWO essay type questions (one from the prescribed one-act plays and one from the
prescribed novel) will be set for the students to answer any ONE of these questions(1x8= 8 Marks)
81Bachelor of Business Administration (Semester ndash VI)
PUNJABI (COMPULSORY)BBA- 602 gzikph (bkiawh)
wKL 3 xzN e[b nzeL 50
gkm-eqw ns gkm-g[seK
1H ekft rot (gfjb S eth)(zgkH fpeow fzx x[zwD eowihs eo)r[o BkBe dt BhtofNh nfwqso(Fy cohd Fkj j[B r[o BkBe dt ih r[o noiB dt ihtkfo Fkj Fkj w[jzwd)(gqzr fjs ftnkfynk$ftak ts$ko)
2H XoshnK d rhs (oBkwk) pofizdo fzx jwdodBkBe fzx g[sewkbk nzfwqso(bye ihtB s ouBk$wki fGnkuko gfogy$coBkw d srdquoo s goy)
3H (T) by ouBk (ftfrnkB seBkbih ns ubzs wfbnK pzXh)(n) zyg ouBk
4H ftnkeoD L(T) ftnkeoBe aqDhnK L fbzr ns tuB(n) fefonk tkezF L gfoGkFk pDso s gqeko
nze-tzv ns gohfyne bJh jdkfJsK
1H gqzr fjs ftnkfynk$ftak-ts$ko (d ftuA fJe) 10 nze2 wki fGnkuko gfogy$caoBkw d so s (d ftuA fJe) 10 nze3H by ouBk L fszBK ftu_ fe fJe ftF T[s 05 nze4H zyg ouBk 05 nze5H Bzpo 4 T[s fBoXkfos ftnkeoD ftu_ d gqFB 2x5= 10 nze6H T[goes bVh Bzpo 1 ns 2 dhnK g[seK ftu_ zyg T[`soK tkb
5 gqFB g[S ikDr joe dk T[so 50 FpdK s_ tX Bk jt 5x2=10 nze
82Bachelor of Business Administration (Semester ndash VI)
BBA- 602 muF`lI pMjwbI
(pMjwb dw ieiqhws qy s`iBAwcwr)(In Lieu of Punjabi Compulsory)
Time 3 Hrs Marks 50
AMkW dI vMf -
Bwg a- ies Bwg iv`c 15 pRSn pu`Cy jwxgy[ ividAwrQI vloN iksy 10 dy au`qr 30-40 SbdW iv`c
id`qy jwx [ hryk pRSn dy 2 AMk hoxgy [
Bwg A- ies Bwg iv`c 6 pRSn pu`Cy jwxgy [ ividAwrQI iksy 3 pRSnW dy au`qr 400-500 SbdW
iv`c id~qy jwx[ hryk dy 10 AMk hn [
1 rxjIq isMG ADIn pMjwb dw eykIkrn Aqy ivsQwr - 1790 iv`c pMjwb dy rwjnIiqk
hwlwq rxjIq isMG dw jIvn Aqy ij`qW AMimRqsr dI sMDI rxjIq isMG dy AMgryjW nwl
sbMD sYink pRbMD pMjwb dw imlwn ibRitS rwj iv`c [
2 rwjnIiqk jwigRqI Aqy smwijk-Dwrimk suDwr AMdoln - 1857 dw ivdroh Aqy pMjwb
kUkw AMdoln gdr AMdoln AwrIAw smwj inrMkwrI qy nwmDwrI isMG sBw AMdoln
gurduAwrw suDwr AMdoln Aqy AkwlI[
3 vMf Aqy suqMqrqw - jilAwvwlw bwg h`iqAwkWf AsihXog AMdoln nOjvwn Bwrq sBw
isvl nw PurmwnI AMdoln Bwrq C`fo AMdoln mhwn suqMqrqw sYnwnIAW dw Xogdwn-
lwlw lwjpq rwey mwstr qwrw isMG
skrqwr isMG srwBw s Bgq isMG
saUDm isMG s KVk isMG
83Bachelor of Business Administration (Semester ndash VI)
sbMDq pusqkW-
1 lsquorxjIq isMGrsquo nirMdr ikRSn isnhw pMjwbI XUnIvristI pitAwlw[
2 lsquomhwrwjw rxjIq isMGrsquo sIqw rwm kohlI Awqmwrwm AYNf sMnj pbilSrz AYNf bu`k
sYlrz [
3 lsquois`K ihstrIrsquo 1469-1988 KuSvMq isMG nvXu`g pbilSrz nvI id`lI [
4 lsquois`K ieiqhwsrsquo Bwg dUjw (1839-2004) KuSvMq isMG Anuvwdk fw gurdrSn isMG
AOlK lwhor bu`k Swp luiDAwxw[
5 lsquois`K ieiqhwsrsquo (1526-1849) ibSn dws mlhoqrw bRdrz pbilSrz id`lI [
6 lsquopMjwb dIAW lihrWrsquo (1850-1910) SmSyr isMG lsquoASokrsquo pRkwSk kivrwj nrwiex isMG
v`lB inAwmq purI [
7 lsquopMjwb dw ivrswrsquo ipRQIpwl isMG kpUr inau bu`k kMpnI jlMDr[
8 lsquois`K ieiqhwsrsquo kinMGm lwhor bu`k Swp luiDAwxw [
9 lsquopMjwb dw ieiqhwsrsquo (1791-1966) iSv gjrwnI mdn pblISrz pitAwlw [
84Bachelor of Business Administration (Semester ndash VI)
BBA-603 INCOME TAXTime 3 Hours Marks 50Note The question paper covering the entire course shall be divided into three sectionsSection A It will have question No1 consisting of 12 very short answer questions from the
entire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 67 8 and 9 will be set by theexaminer from Part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash ABasic concepts Income Agricultural Income Person Assessee Assessment Year PreviousYear Gross Total Income Total Income Residential Status Tax Incidence and ResidentialStatus Exempted income under section 10(1) 10(2) 10(2A) 10(5) 10(7) 10(10) 10(10A)10(10AA) 10(10B) 10(10D) 10(11) 10(12) 10(13) 10(13A) 10(14) 10(16) 10(32) 10(34)10(35) 10(36) 10(37) 10(38)Computation of income under different heads Salaries Income from house property Profits andgains of business or profession Sections to be covered are Sec-28 29 30 31 32 35 36 3740(a) 40(b) 40A 43B 44AA 44AB 44AD and 44AE
Part-BCapital Gains Basis of Charge Meaning of capital assets Classification of capital assets andtheir tax implication Meaning of Transfer Elementary Knowledge of Transactions not to beTreated as Transaction of Transfer Computation of Capital Gains( Depreciable and Non-Depreciable Assets) Special cases to be covered - Conversion of Capital assets into stock inTrade Compulsory acquisition of assets Self generated assets Transfer of bonus sharesExemptions to be covered Sec 54 54B 54EC 54F 54HComputation of tax liability under section 111A and 112Capital gain provisions related to Individual and Firm need to be coveredIncome from other sources [excluding Sec-2(22)] Computation of Total Income and TaxLiability of an individualClubbing of income and Aggregation of income and set-off and carry forward of losses(excluding Sec-94(7) and 94(8)Deductions from Gross Total Income Section 80A 80AB 80AC 80C 80CCC 80CCD80CCG 80D 80DD 80DDB 80E 80G 80GG 80GGA 80GGC 80TTA and 80UComputation of total income and tax liability of individuals and firms
Suggested Readings1 Ahuja Girish and Ravi Gupta ldquoSystematic Approach to Income Taxrdquo Bharat Law
House Delhi2 Singhania Vinod K and Kapil Singhania ldquoTDS Computation and E- filing of TDS
Returnsrdquo Taxmann Publications Pvt Ltd New Delhi3 Singhania Vinod K ldquoTax Computation and E-filing of Income Tax Returnsrdquo Taxmann
Publications Pvt Ltd New Delhi
85Bachelor of Business Administration (Semester ndash VI)
BBA- 604 FUNDAMENTALS OF CAPITAL MARKET
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sectionsSection A It will have question No1 consisting of 12 very short answer questions from the
entire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 67 8 and 9 will be set by theexaminer from Part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IIntroduction-evolution structure functions objectives and importance of capital market inIndiaComponents of capital market- introduction to New issue market stock market financialinstitutionsInstruments in capital market-Shares (Equity and Preference) Warrants Bonds and its typesGDRs ADRs ETFs Mutual Funds Derivatives (forwards futures and options)Participants in Capital MarketDifference between Capital Market and Money Market
Part ndash IIStock Exchanges-Stock Exchanges in India Organisation Management Membership rules ofstock exchange operators at stock exchanges SEBI guidelines on Stock Exchange weaknessesof stock exchange in IndiaListing of securities-requirement for listing objectives of listing advantages of listingSecurity Market Indices-Uses of Security Market Indices Types of Indices DifferentiatingFactors in constructing Market Indices
Suggested Readings1 VA Avadhani ldquoSecurity Analysis and Portfolio ManagementrdquoHimalaya Publishers New
Delhi2 Brown Reilly ldquoInvestment Analysis and Portfolio Managementrdquo Thomson Publishers3 SinghPreeti ldquoInvestment Managementrdquo Himalaya Publishers New Delhi4 NCFM Modules (wwwnseindiacom)5 wwwsebigovin wwwnseindiacom wwwcapitalmarketcom
Note The latest editions of the books should be followed
86Bachelor of Business Administration (Semester ndash VI)
BBA-605 VIVA-VOCE Max Marks 50
87Bachelor of Business Administration (Semester ndash VI)
BBA -611 Group A- SERVICES MARKETINGTime 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from Part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IEvolution and Understanding of Services Marketing Conceptual Framework ServiceDefined Nature of services Characteristics of services- Intangibility InconsistencyInseparability and inventory Classification of Services Consumer versus IndustrialServicesImportance of Services Marketing in Indian Economy amp Global ScenarioService Marketing Mix Introduction to the 7Ps ( 4 Ps + Extended 3 Ps)of Services MarketingMixServices Marketing Mix (4Ps)Product Service Mix- introduction Transition from Product Marketing from ServiceMarketing Differentiating goods from service categories of service mix Goods- Servicesmarketing continuumPrice Factors involved in pricing a service product capacity planning measures to respond tochange in demand Reshaping demand using effective pricingPlace Distribution Strategies Challenges in distribution of services Role of internet indistributionPromotion Objectives Personal Selling Advertising amp Sales Promotion
Part ndash IIExtended 3 Ps of Service Marketing MixPeople Role of service employees in service business training amp development of employeesMotivation and EmpowermentProcess Services as process or system- different process aspects and managerial challengesstrategies for managing inconsistency customer service in service marketingPhysical Evidence nature importance service scapesServices Marketing Implementation Services Marketing Triangle Servqual Model RaterPZB Gap Model
88Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Zeithaml VA Bitner Mary Jo Pandit ldquoServices Marketingrdquo Tata McGraw Hill
New Delhi
2 Lovelock Christopher Wirtz Jochen Chatterjee ldquoServices Marketing PeopleTechnology
Strategyrdquo Pearson Education New Delhi
3 Payne Adrian ldquoThe Essence of Services Marketingrdquo Prentice Hall of India New Delhi
4 Nargundhar Rajendra ldquoServices Marketingrdquo Tata McGraw Hill New Delhi
5 Goncalves Karen P ldquoServices Marketing-A Strategic Approachrdquo
Prentice Hall International New Jersey
6 Jauhari Vinnie Dutta ldquoServices- Marketing Operations Managementrdquo
Oxford University Press New Delhi
7 Srinivasan R ldquoServices Marketing- The Indian Contextrdquo Prentice Hall of India
New Delhi
Note The latest editions of the books should be followed
89Bachelor of Business Administration (Semester ndash VI)
BBA-612 Group A - E-MARKETING
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from the
entire syllabus with answer to each question up to five lines in length Students will
attempt 10 questions Each question will carry one mark the total weightage being
10 marks
Section B It will consist of essay typenumerical questions up to five pages in length
Four questions numbering 2 3 4 and 5 will be set by the examiner from Part-I of
the syllabus The candidates will be required to attempt any two questions Each
question will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question upto
five pages in length Four questions numbering 678 and 9 will be set by the
examiner from Part-II of the syllabus The candidates will be required to attempt
any two questions Each question will carry 10 marks The total weightage of the
section shall be 20 marks
Part ndash I
Introduction Concept nature and importance of e-marketing E-marketing versus traditional
marketing Issues challenges and opportunities for e-marketing Reasons for growth of e-
marketing Tools and techniques of e-marketingndashadvantages and disadvantages e-marketing
situations E-Marketing Management Segmentation targeting and positioning E-marketing
mix E-marketing and customer relationship management ndash concept and scope E-customers and
their buying process E-marketing and customer loyalty and satisfaction Communities and social
networks
90Bachelor of Business Administration (Semester ndash VI)
Part ndash II
Internet Marketing Concept and role of internet marketing Search engine
optimization ndashfunctions type of traffic keywords and steps in search engine optimization
Internet advertising ndash types and tracking ROI Online PR News and Reputation Management
Direct marketing ndashscope and growth E-mail marketing Social Media Marketing Concept and
tools Blogging ndash benefits types Video-marketing for business purpose ndash tools and techniques
Pay per click marketing Issues and challenges E-payment systems Payment gateways use of
Debit and credit cards Mobile Marketing Trends and terminologies Benefits and applications of
mobile and smart phone applications M-commerce
Suggested Readings
1 Joseph PT ldquoE-Commerce ndash An Indian Perspectiverdquo Prentice Hall of India
2 Schneider Gary P ldquoE-Commerce Strategy Technology and Implementationsrdquo
Cengage Learning India Private Limited
3 Murthy CSV ldquoE-Commerce Concepts Models Strategiesrdquo Himalaya Publishing House
4 Brahm Canzer ldquoE-Business and Commerce Strategic Thinking amp Practicerdquo
Biztantra Publishers
5 Kotler Philip ldquoMarketing Managementrdquo
Note The latest editions of the books should be followed
91Bachelor of Business Administration (Semester ndash VI)
BBA- 621 Group B- TRAINING amp DEVELOPMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash ITraining- Conceptual aspects Training and Learning Training objectives Identification oftraining needs Training Process Policies Plans designing training programmes Methods ofTraining Evaluation of Training Effectiveness and Significance of TrainingWages and Salary Administration
Part ndash IIDevelopment- Concept Difference between training and development Objectives ofdevelopment Development Process Development needs evolving development policiesPreparing development plans Designing development programmes Development MethodsCase studies Role play and Sensitivity TrainingBusiness Games Transaction Analysis Behavior Modelling and Evaluation of DevelopmentEffectiveness
Suggested Readings
1 Armstrong MA ldquoHandbook of Human Resource Management Practicerdquo Cogan PageLondon
2 Dayal I ldquoManpower Training in organizationsrdquo Prentice Hall of India New Delhi3 Craig Robert ldquoTraining and Development Handbookrdquo McGraw Hill New York4 Brahm Canzer ldquoE-Business and Commerce Strategic Thinking amp Practicerdquo
Biztantra Publishers5 Kotler Philip ldquoMarketing Managementrdquo
Note The latest editions of the books should be followed
92Bachelor of Business Administration (Semester ndash VI)
BBA- 622 GROUP B- CONTEMPORARY ISSUES IN HUMAN RESOURCEMANAGEMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IHuman Resources and the Competitive advantage ethical issues and challenges in HRM Jobstress and work family conflict Gender issues in workplacePerformance Management and Organizational Reward System-definition purpose principlesconcerns Ethical considerations scope and background Performance Management as aBusiness strategy Theoretical framework Goal setting theory Expectancy theory Designingof Performance management systems setting goals measuring performance Rewardingperformance Concept and significance Foundation of the reward system Economic Theoriesrelating to pay Psychological and Motivational theories affecting reward
Part ndash IIManaging Diversity Meaning Challenges in managing diversity Diversity in organizations
improving the management of Diversity
The nature of work Meaning of work Theories about work Organizational factors affecting
work Changing patterns of work Unemployment Attitudes to work
HRM in Electronic Era Human Resource Accounting amp Auditing The role of HRM in 21st
century and future directions of HRM
93Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Michael Armstrong lsquoA Handbook of Human Resource Management Practicesrsquo
Kogan Page London
2 Luis R Gomez ndashMejia David B Balkin and Robert L Cardy ldquoManaging Human Resourcesrdquo
PHI New Delhi
3 Tanuja Agarwal ldquoStrategic Human Resource Managementrdquo Oxford University Press
New Delhi
Note The latest editions of the books should be followed
94Bachelor of Business Administration (Semester ndash VI)
BBA-631 GROUP C- SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 6 7 8 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash I
Security Analysis- Concept of Risk and Return and their types Risk Return Trade Off Valuationof Equity Shares Preference Shares Debentures Factors affecting Share Prices Classification ofsecurity buyers methods of marketing of securities
Regulation of securities- Securities Contracts (Regulation) Amendment Rules1996
Investment Analysis- concept of Fundamental Analysis Technical Analysis Efficient MarketHypothesis Capital Asset Pricing Model Arbitrage Pricing Theory
Part ndash II
Portfolio Management- Definition Of Investment Defining Investment Objectives TheInvestment Process Investment Categories difference between Portfolio management andmutual funds
Portfolio Selection - Risk and Investor Preferences - Investment Constraints
Brief Introduction to Portfolio Management Schemes-features of PMS
SEBI Guidelines on Portfolio Management
95Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Chandra Prasanna ldquoInvestment Analysis and Portfolio Managementrdquo Tata McGraw Hill
2 Chandra Prasanna ldquoFinancial Managementrdquo Tata McGraw Hill
3 Avadhani VA ldquoSecurity Analysis and Portfolio Managementrdquo Himalaya PublishingHouse New Delhi
4 Bodie Zvi Kane AlexJ Marcus Alan Mohanty Pitabas ldquoInvestmentsrdquoTata McGraw Hill
5 Brown Reilly ldquoInvestment Analysis and Portfolio Managementrdquo Thomson Publication
Note The latest editions of the books should be followed
96Bachelor of Business Administration (Semester ndash VI)
BBA- 632 GROUP C -CONTEMPORARY ISSUES IN ACCOUNTING
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IEmergence of Contemporary Issues in Accounting ndash Influence of other disciplines onAccounting and Changing EnvironmentHuman Resource Accounting Meaning Objectives and Scope Methods of Human ResourceAccounting- Human Resource Cost Accounting ( Historical cost Approach Replacement Costapproach and Opportunity Cost approach) Human Resource Value Accounting (Lev amp SchwartzModel Flamholtz Model and Hermansonrsquos Model) Objections against Human resourceaccounting Use of Human resource Accounting in Managerial Decisions Human ResourceAccounting in IndiaPrice Level Accounting ndash introduction Methods (Current Purchasing Power Current CostAccounting Current Value Accounting Technique and Replacement Cost AccountingTechniques) Utility and Corporate PracticesCorporate Social Reporting Areas of Corporate Social Performance Approaches to CorporateSocial Accounting and Reporting Corporate Social Reporting in India
Part ndash IICorporate Reporting Concept of Disclosure in relation to Published Accounts Issues inCorporate Disclosure Corporate Disclosure Environment Conceptual framework of corporatereportingRecent Trends in the Presentation of Published AccountsEconomic Value Added EVA Disclosure in India Corporate Reporting through WebAccounting Standards in India - Significance and formulation of Accounting Standards
97Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Lal Jawahar and Lele RK ldquoContemporary Accounting Issuesrdquo Himalaya Publishers
New Delhi
2 Porwal LS ldquoAccounting Theoryrdquo Tata McGraw Hill
3 Lal Jawahar ldquoCorporate Financial Reportingrdquo Taxman Arora JS
ldquoPrice Level Accountingrdquo Deep and Deep Publishers New Delhi
4 Chander Subhash ldquoCorporate Reporting Practicesrdquo Deep and Deep Publishers
Note The latest editions of the books should be followed
98Bachelor of Business Administration (Semester ndash VI)
BBA-641 GROUP D- EXPORT IMPORT MANAGEMENT AND DOCUMENTATION
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IInternational Commercial Terms ndash Need Groups Ex-works FOB FAS CFR CIF Documentsfor starting up a new export venture aligned documentation system meaning Rationale variousdocuments EDI initiative methods of payment advance payment open Account consignmentsales and documents against acceptance (DA) documents against payment (DP) letter ofcredit pre shipment credit meaning procedure rates documents needed post shipment creditmeaning procedure types and documents needed
Part ndash IIExport Credit and Guarantee Corporation (ECGC) Export Credit Insurance Insurance PoliciesBank Guarantees and Special Schemes Role of ECGC Theories and Practice of ForeignExchange Rate Determination Floating and Fixed Exchange Rates Exchange ControlRegulations and Procedures in India FEMAMarine Insurance Types of Marine Insurance Marine Losses Procedure and DocumentsNeeded for Claim
99Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Current Foreign Trade Policy
2 Handbook of procedures Volume I amp II
3 Jain SC Export Procedures and Documents
4 Kumar A ldquoExport and Import Managementrdquo Excel Books
5 Lall G S ldquoFinance of Foreign Trade and Foreign Exchangerdquo
6 Manual on Export Documentation Nabhi publication
7 Ram P ldquoExport What Where and Howrdquo Anupam Publishers
8 Varshney RL and Bhattacharya B ldquoInternational Marketing Managementrdquo
S Chand Publishers Pvt Ltd New Delhi
Note The latest editions of the books should be followed
100Bachelor of Business Administration (Semester ndash VI)
BBA- 642 GROUP D- GLOBAL STRATEGIC MANAGEMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IConcept of strategy including global strategy An overview of formulation and implementation
of global strategy analysing the external environment especially the tools of analysis culture
and global strategy analysing company resources and capabilities personal goals of top
management corporate level strategy including vertical integration diversification strategic
alliance and acquisition
Part ndash IIEntering foreign markets business level strategies functional level strategies strategy and
Technology evaluation of strategy implementation of strategy organization structure and
Strategy management of political risk and negotiation governing the corporation around the
World
101Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Deresky H ldquoInternational Management Managing Across Borders and Cultures
Pearson Education
2 Hill C W L and Jones G R ldquoStrategic Management An Integrated Approachrdquo Biztantra
3 Hill C W L and Jain A K ldquo International Business Competing in the Global Market
Placerdquo McGraw Hill Co New Delhi
4 Hitt M A Duance R and Hoskisson R E ldquoStrategic Management Competitveness and
Globalizationrdquo Thomson South Western
5 Peng M W ldquoGlobal Strategyrdquo Thomson Publishers
6 Rugman A M Richard M H ldquoInternational Business A Strategic Management
Approachrdquo Pearson Education New Delhi
7 Taggar J H and Mc Dermot M C ldquoThe Essence of International Businessrdquo
Prentice Hall
8 Thakur M Burton G E and Srivastava BN ldquoInternational Management Concept and
Casesrdquo Tata McGraw Hill Co
Note The latest editions of the books should be followed
12Bachelor of Business Administration (Semester-I)
Suggested Readings1 Kaul Vijay Kumar ldquoBusiness Organization and Management Text and Casesrdquo Pearson
Education New Delhi
2 Singla RK ldquoBusiness Organization and Managementrdquo VK (India) Enterprises New
Delhi
3 Daft Richard L Daft J Murphy H amp Willmott ldquoOrganization Theory and Designrdquo
Cengage Learning EMEA New Delhi
4 Fernando AC ldquoBusiness Environmentrdquo Pearson Education New Delhi
5 Archie B Carroll Ann K Buchholtz ldquoBusiness amp Society Ethics Sustainability and
Stakeholder Managementrdquo Cengage Learning New Delhi
Note The latest editions of the books should be followed
13Bachelor of Business Administration (Semester-I)
BBA-105 MANAGERIAL ECONOMICS- I
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION ATheory of Demand Meaning of demand and its types Law of demand Price elasticity of demand
and its measurement
Consumerrsquos Behaviour Utility approach Brief outline of law of diminishing marginal utility and
law of equi-marginal utility
SECTION BIndifference Curve Approach Consumer equilibrium Income Price and Substitution effect
Revealed Preference Approach
Theory of Supply Concept and law of supply factors affecting supply
SECTION CTheory of Production Law of variable proportion total average and marginal physical product
Law of Returns to scale Economies and diseconomies of scale
Theory of Cost Short and Long period costs Concept of total cost Marginal and Average cost
Theory of cost in short-run and long-run Concept of revenue Total Revenue Average Revenue
Relationship between Average and Marginal Revenue and Price elasticity of demand
SECTION DPricing Under Various Market Conditions Perfect Competition - Equilibrium of Firm and
Industry under Perfect Competition Monopoly - Price determination under Monopoly Monopolistic
Competition - Price and Output determination under Monopolistic Competition
14Bachelor of Business Administration (Semester-I)
Suggested Readings
1 Koutosoyiannis A ldquoModern Micro Economicsrdquo Palgrave Macmillan
2 Dwivedi DNldquoMicroeconomics Theory and Applicationsrdquo Pearson Education New
Delhi
3 Gravelle H and Rees R ldquoMicroeconomicsrdquo Pearson Education New Delhi
4 Ahuja HL ldquoAdvanced Economic theory Microeconomic Analysisrdquo
S Chand amp Company Ltd New Delhi
5 Mithani DM ldquoManagerial Economicsrdquo Himalaya Publishing House New Delhi
Note The latest editions of the books should be followed
15Bachelor of Business Administration (Semester-I)
BBA-106 COMPUTER APPLICATIONS FOR BUSINES- I
Time 3 Hours Total Marks 50Theory 35
Practical 15Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION AComputer Fundamentals Definition of computer Components of a computer systemBrief history of evolution of computers and generation of computersInternal and External Memory Storage RAM ROM PROM EPROM Commonly used
InputoutputMemory storage devices Punched Card VDU CRT Differencebetween Hardware amp Software Types of software system Software amp Applicationsoftware Interpreter
SECTION BOperating System Definition Types of operating on the Basis of processing Introduction tovarious types of operating system such as windows amp DOS Overview and Anatomy ofwindows Working with files and folder in windowsBasic Commands of Internal amp External commands in DOS
SECTION CMS-Word Overview Creating Saving Opening Importing Exporting amp Inserting filesFormatting pages paragraphs and sections Indents and outdates Creating lists and numberingHeading Styles Fonts and size editing positioning amp viewing text Finding amp replacing textinserting page breaks page numbers book marks symbols amp dates Using tabs and tablesHeader Footer amp Printings
SECTION DMS-Excel Worksheet overview Entering information Worksheet Opening and savingworkbook Formatting number and texts Protecting cells Producing Charges and printingoperations graphsMS-Power Point Presentation Basics Menus amp Toolbars Opening amp Saving amp existingpresentation creating amp Saving a presentation using auto content wizard Design TemplateBlank Presentation The slides sorter view Insert slides from another presentation Insertingpictures and graphics Slide show printing slides
16Bachelor of Business Administration (Semester-I)
Suggested Readings
1 Peter Norton ldquoIntroduction to Computersrdquo McGraw-Hil New Delhi
2 Sanjay Sexana ldquoA First Course in Computersrdquo Vikas Publishing House New Delhi
3 Rajaraman V ldquoFundamental of Computersrdquo Prentice Hal India New Delhi
4 Srivastava SS ldquoMS-Oficerdquo Firewal Media New Delhi
5 Alexis Loeon and Matheus Leon ldquoIntroduction to Computers with MS-Ofice 200rdquo TataMcGraw-Hil New Delhi
Note The latest editons of the boks should be folowed
17Bachelor of Business Administration (Semester-I)
BBA-107 BUSINESS COMMUNICATION
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ABusiness Communication ndash Meaning amp Importance Communication purpose processelements barriers to communication and conditions for successful communication Forms ofCommunication basic models of communication 7Cs of effective business communicationOrganizational Communication Importance of Communication in Management Formal andInformal Communication Internal and external communication
Section BPresentation Skills Presentation on any chosen topic Oral presentations Principles of oralpresentations factors affecting presentationsBusiness Etiquette Understanding etiquette Cross-cultural etiquette Business manners
Business to business etiquette
Section CInternal Correspondence Memos Circulars Notices Office ordersCorrespondence with banks-Regarding overdrafts cash credits loans Drafting of salesletters circulars preparation of sales reportsCustomersrsquo correspondence - Complaints Regarding dues follow up letters
Section DSecretarial Correspondence -Correspondence with shareholders debenture holders regardingdividend interest transfer-transmission Communicating with statutory authorities and bodieslike Stock exchange RBI SEBIPreparation of resume Job application Drafting of interview letters call letters finalappointment orders
18Bachelor of Business Administration (Semester-I)
Suggested Readings
1 Taylor S and Chandra V ldquoCommunication for Business A Practical Approachrdquo Fourth
Edition 2011 Pearson Education
2 Bovee C and Thill J ldquoBusiness Communication Todayrdquo 2011 Prentice Hall
3 Sethi A and Adhikari B ldquoBusiness Communicationrdquo 2009 McGraw Hill Education
4 Kaul A ldquoBusiness Communicationrdquo 2004 Prentice Hall of India New Delhi
5 Dulek R and Fielden J ldquoPrinciples of Business Communicationrdquo 1990 Macmillan
Publishing Co New York
6 Rodriques MV (2003) ldquoEffective Business Communicationrdquo 13th Edition
7 Doshi SR (2008) ldquoBusiness Communication amp ManagementndashMethods amp Techniquesrdquo
8 Herata A Murphy Charles E Peck (1981) 3rd Edition ldquoEffective Business
Communicationrdquo Tata McGraw Hill Publishing Co Ltd
Note The latest Editions of the books should be followed
19Bachelor of Business Administration (Semester-I)
Drug Abuse Problem Management and Prevention
PROBLEM OF DRUG ABUSETime 3 Hours Max Marks 50
Instructions for the Paper Setters-
Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION ndash AMeaning of Drug AbuseMeaning Nature and Extent of Drug Abuse in India and Punjab
SECTION ndash BConsequences of Drug Abuse for
Individual Education Employment IncomeFamily ViolenceSociety CrimeNation Law and Order problem
SECTION ndash CManagement of Drug AbuseMedical Management Medication for treatment and to reduce withdrawal effects
SECTION ndash DPsychiatric Management Counselling Behavioural and Cognitive therapySocial Management Family Group therapy and Environmental Intervention
References
1 Ahuja Ram (2003) Social Problems in India Rawat Publication Jaipur2 Extent Pattern and Trend of Drug Use in India Ministry of Social Justice and
Empowerment Government of India 20043 Inciardi JA 1981 The Drug Crime Connection Beverly Hills Sage Publications4 Kapoor T (1985) Drug epidemic among Indian Youth New Delhi Mittal Pub5 Kessel Neil and Henry Walton 1982 Alcohalism Harmond Worth Penguin Books6 Modi Ishwar and Modi Shalini (1997) Drugs Addiction and Prevention Jaipur Rawat
Publication7 National Household Survey of Alcohol and Drug abuse (2003) New Delhi Clinical
Epidemiological Unit All India Institute of Medical Sciences 2004
20Bachelor of Business Administration (Semester-I)
8 Ross Coomber and Others 2013 Key Concept in Drugs and Society New Delhi SagePublications
9 Sain Bhim 1991 Drug Addiction Alcoholism Smoking obscenity New Delhi MittalPublications
10 Sandhu Ranvinder Singh 2009 Drug Addiction in Punjab A Sociological Study AmritsarGuru Nanak Dev University
11 Singh Chandra Paul 2000 Alcohol and Dependence among Industrial Workers DelhiShipra
12 Sussman S and Ames SL (2008) Drug Abuse Concepts Prevention and CessationCambridge University Press
13 Verma PS 2017 ldquoPunjabrsquos Drug Problem Contours and Charactersticsrdquo Economic andPolitical Weekly Vol LII No 3 PP 40-43
14 World Drug Report 2016 United Nations office of Drug and Crime15 World Drug Report 2017 United Nations office of Drug and Crime
21Bachelor of Business Administration (Semester ndash II)
BBA-201 ENGLISH (COMPULSORY)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-
Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four
Sections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates are
required to attempt five questions selecting at least one question from each Section The fifth
question may be attempted from any Section
Texts Prescribed1 Tales of Life (Guru Nanak Dev University Amritsar) Stories at Sr No 7 9 10 11 122 Prose for Young Learners (Guru Nanak Dev University Amritsar) Essays at
Sr No 7 8 9 10 113 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP (Units 49-97)
The syllabus is divided in four sections as mentioned below
SECTIONndashA
English Grammar in Use 4th Edition by Raymond Murphy CUP (Units 49-81)
SECTIONndashB
Personal letter Writing and English Grammar in Use (Units 82-97)
SECTIONndashC
Tales of Life (Guru Nanak Dev University Amritsar) 7 9 10 11 12
SECTIONndashD
Prose for Young Learners (Fourth Edition) by Raymond Murphy CUP 7 8 9 10 and 11
22Bachelor of Business Administration (Semester ndash II)
BBA-202 gzikph (bkiawh)
wKL 3 xzN e[b nzeL 50
gkm-eqw ns gkm-g[seK
ਸਕਸ਼ਨ - ਏd ozr (ejkDh Gkr) (zgkH jofizdo fzx fY`b_ ns gqhsw fzx orXhnk)r[o BkBe dt BhtofNh nzfwqso( ਿਵਸ਼ਾ-ਵਸਤਸਾਰਲਖਕ ਦਾ ਜੀਵਨ ਤ ਰਚਨਾ)
ਸਕਸ਼ਨ - ਬੀzko dhnK gqf`X jshnK (ihtBh BzL 10 s_ 18 s`e)(zgkH fgqzH sik fzx joBkw fzx Fkw)gzikph kfjs gqekFB nzfwqso(ਿਵਸ਼ਾਸਾਰਨਾਇਕ ਿਬਬ)
ਸਕਸ਼ਨ - ਸੀ(T) Fpd-pDso ns Fpd-ouBk L gfoGkFk w[Yb zebg(n) Fpd FqDhnK
ਸਕਸ਼ਨ - ਡੀ(T) dsoh fu`mh g`so(n) w[jkto ns nykD
nze-tzv ns gohfyne bJh jdkfJsK
1H gqFB g`so d uko Gkr jDr jo Gkr ftu_ d gqFB g[`S ikDr2H ftfdnkoEh B e[`b gzi gqFB eoB jB jo Gkr ftu_ fJe gqFB bkwh
j gzitK gqFB fe th Gkr ftu_ ehsk ik edk j3H joe gqFB d pokpo nze jB4H ggo N eoB tkbk ieo ukj sK gqFBK dh tzv n`r_ t`X s_ t`X uko
T[g-gqFBK ftu eo edk j
23Bachelor of Business Administration (Semester ndash II)
BBA-202 w[ZYbh gzikph(In lieu of Compulsory Punjabi)
smW 3 GMty kul AMk 50gkm-eqw
eFB-J
Fpd FqDhnK L gSkD ns tos_(BKt gVBKt fefonk ftFFD fefonk ftFFD pzXe ie ns ftfwe)
eFB-ph
gzikph tke pDso L w[Ybh ikD-gSkD(T) kXkoB tke z[es tke ns fwFos tke (gSkD ns tos_)(n) fpnkBhnk tke gqFBtkue tke ns j[ewh tke (gSkD ns tos_)
eFB-h
goQk ouBkzyg ouBk
eFB-vh
fu`mh g`so (xob ns dsoh)nykD ns w[jkto
nze-tzv ns gohfyne bJh jdkfJsK
1H gqFB gso d uko Gkr jDr jo Gkr ftu_ d gqFB g[S ikDr2H ftfdnkoEh B e[b gzi gqFB eoB jB jo Gkr ftu_ fJe gqFB bkwh j
gzitK gqFB fe th Gkr ftu_ ehsk ik edk j3H joe gqFB d pokpo nze jB4H ggo `N eoB tkbk ieo ukj sK gqFBK dh tzv nr_ t`X s_ tX uko T[g-gqFBK
ftu eo edk j
24Bachelor of Business Administration (Semester ndash II)
Punjab History amp Culture (C 320 to 1000 B C)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section A1 Alexanderrsquos Invasion and its Impact2 Punjab under Chandragupta Maurya and Ashoka
Section B3 The Kushans and their Contribution to the Punjab4 The Panjab under the Gupta Empire
Section C5 The Punjab under the Vardhana Emperors6 Socio-cultural History of Punjab from 7th to 1000 AD
Section D7 Development of languages and Education with Special reference to Taxila8 Development of Art amp Architecture
Suggested Readings1 L M Joshi (ed) History and Culture of the Punjab Art-I Punjabi University Patiala
1989 (3rd edition)2 LM Joshi and Fauja Singh (ed) History of Punjab VolI Punjabi University Patiala
19773 Budha Parkash Glimpses of Ancient Punjab Patiala 19834 BN Sharma Life in Northern India Delhi 1966
25Bachelor of Business Administration (Semester ndash II)
BBA-203 BUSINESS LAWSTime 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION ALaw of Contract (1872) Nature of contract Classification Offer and acceptance Capacity ofparties to contract Free consent Consideration
SECTION BLaw of Contract Legality of object Agreement declared void Performance of contractDischarge of contract Remedies for contract of contractSales of Goods Act (1930) Formation of contracts of sale Goods and their classificationprice conditions and warranties
SECTION CSales of Goods Act Transfer of property in goods Performance of the contact of salesUnpaid seller and his rights sale by auction Hire purchase agreementThe Consumer Protection Act (1886) Definition of consumer Features Grievance regressedmachinery
SECTION DNegotiable Instruments Act (1881) Definition of negotiable instruments FeaturesPromissory note Bill of Exchange Cheque Holder and holder in the due courseCrossing of a cheque types of crossing Negotiation Dishonour and discharge of negotiableinstrument
Suggested Readings1 Singh Avtar ldquoThe Principles of Mercantile Lawrdquo Eastern Book Company Lucknow2 Kapoor ND ldquoBusiness Lawrdquo Sultan Chand amp Sons New Delhi3 Tulsian PC ldquoBusiness Lawrdquo Tata McGraw Hill New Delhi4 Usa Tbp Usa ldquoIndian Business Lawrdquo International Business Publications USA
Note The latest editions of the books should be followed
26Bachelor of Business Administration (Semester ndash II)
BBA-204 PRINCIPLES OF MANAGEMENTTime 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Objective To provide a basis of understanding to the students with reference to working ofbusiness organization through the process of management
SECTION AManagement Meaning and definition nature purpose scope importance and functionsManagement as art science and profession Management as a social system Concept ofmanagement administration and organization Principles of management ScientificManagementEvolution of Management Thought Contribution of FW Taylor Henri Fayol Elton MayoChester Barnard amp Peter Drucker to the management thought Various approaches tomanagement (ie Schools of Management Thought) Indian management thoughtManagement Techniques Management by Objective Meaning Process Benefits AndWeaknesses
SECTION BPlanning Meaning Significance Types of plans Nature Elements Objectives PoliciesRules Procedure Strategy Decision MakingOrganizing Meaning Nature and Purpose of organization Theories of organization principlesof organization Forms of organization Line Functional and Line and Staff Formal andinformal organization Delegation Span of Management Factors determining effective span
SECTION CDepartmentation Definition Departmentation by function Territory ProductserviceCustomer group and matrix organization Decentralisation and DepartmentationAuthority Definition types responsibility and accountability delegation definition steps indelegation obstacles to delegation and their elimination decentralization vs centralizationdeterminants of effective decentralization
SECTION DStaffing Meaning nature and functions of HRM Manpower management factors affectingstaffing Recruitment Selection Training and Development Performance appraisal need andprocessDirecting Motivation Meaning Nature Importance Types Theories of MotivationMc Gregorrsquos Maslow and Herzberg Leadership Meaning Nature Styles Managerial gridLikert system Theories Trait Behavioural Situational and FollowersCoordination Principles and Techniques Difference between coordination and cooperationControlling Meaning nature importance scope principles prerequisites steps limitationsand techniques
27Bachelor of Business Administration (Semester ndash II)
Suggested Readings
1 Robbins SP amp Coulter MK ldquoManagementrdquo Pearson Education Inc New Delhi
2 Gupta Meenakshi ldquoPrinciples of Managementrdquo PHI Learning Pvt Ltd New Delhi
3 Koontz H Weihrich H amp Aryasri AR ldquoEssentials of Managementrdquo
Tata McGraw-Hill New Delhi
4 Aswathapa K ldquoEssential of Business Administrationrdquo Himalaya Publishing HouseMumbai
Note The latest editions of the books should be followed
28Bachelor of Business Administration (Semester ndash II)
BBA-205 MANAGERIAL ECONOMICS-IITime 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Objective To provide a basis of understanding macroeconomics concepts
SECTION AMacroeconomics Meaning nature and scope Basic concepts Stock and flow variables staticcomparative static and dynamic analysisNational Income Concept and Importance of National Income Gross and Net NationalProduct Gross and Net Domestic Product Personal Income and Disposable IncomeMeasurement of National Income Income Output and Expenditure Method Problems inMeasurement of National Income
SECTION BConsumption Function Meaning and Nature Deterimants and Measures to raise Propensity toConsume Keynes Psychological Law of Consumption- Meaning Properties and Implications
SECTION CInvestment Classical Theory of Investmaent Keynesian Theory of Investment AcceleratorTheory of InvestmentKeynesian Economics Theory of Money Saving and Investment FunctionMultiplier Static and Dynamic Analysis Balanced Budget Multiplier EmploymentMultiplier
SECTION DBusiness Cycle Keynesrsquos Theory of Trade Cycle Kaldorrsquos Theory of Trade Cycle HicksrsquoTheory of Trade Cycle Samuelsonrsquos Theory of Trade CycleInflation Meaning Types Theories Causes effects and Context
29Bachelor of Business Administration (Semester ndash II)
Suggested Readings
1 Ackley G ldquoMacroeconomics Theory and Policyrdquo Macmillan New York
2 Shapiro E ldquoMacroeconomic Analysisrdquo Galgotia Publication New Delhi
3 Gppdwin Neva J A Nelson amp J Harris ldquoMacroeconomics in Contextrdquo PHI Learining Pvt
Ltd New Delhi
4 Dornbusch R S Ficher amp R Startz ldquoMacro Economicsrdquo Tata McGraw Hill Publishing
Company Ltd New Delhi
5 Agarwal Vanita ldquoMacroeconomics Theory and Policyrdquo Pearson Education New Delhi
Note The latest editions of the books should be followed
30Bachelor of Business Administration (Semester ndash II)
BBA-206 COMPUTER BASED ACCOUNTING SYSTEMTime 3 Hour M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION AComputerized Accounting - Meaning need Concepts of Accounting groups Hierarchy ofaccounts Codification in accountingAccounting package - Setting up an accounting entity Creation of groups and accountsDesigning and creating vouchers Data Entry operations using the vouchers Processing forreports to prepare ledger accounts trial balance and balance sheet
SECTION BDatabase Design for Accounting
Identifying and appreciating the data content in accounting transactions overview of databaseconcepts ER model creating and implementing RDM for Financial Accounting SQL toretrieve data and generate accounting information
SECTION C
Documenting transactions using vouchers System of vouchers and database design foraccounting Storing and maintain transaction dataTallyFinancial Accounting Packages Preparation and online finalization of accounts on Tally ERP90 Introduction of Tally ERP 90 Phases of Implementation Aides for implementationAccounts Management (Using Tally ERP 90 Software Package)
SECTION DAccounts Masters Accounts Transaction Accounts Reports Preparation and Compilation ofcomplete balance sheet of any IndustriesOrganization Firms(The mentioned versions of Tally must be replaced with latest available version)
Suggested Readings1 Hall JA ldquoAccounting Information Systemrdquo South Western College Publishing2 Gelinas Ultric J and Steve G Suffon ldquoAccounting Information System South Western
Thomson Learning3 ldquoTally- ERP 9 Simple Steps of Learningrdquo Kogent LearningNote The latest editions of the books should be followed
31Bachelor of Business Administration (Semester ndash II)
BBA- 207 FUNDAMENTALS OF BANKINGTime 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION ACommercial BanksmdashIntroduction evolution nature functions importance and servicesprovided by commercial banks
Types of Banks-Commercial Bank Regional Rural Banks Foreign Banks Cooperative BanksPublic bank and Private bank difference between public and private banks
SECTION BCentral Bankmdashmeaning and functions Techniques of credit control mechanism of CreditCreation
Practical Aspect of Banking- Negotiable Instrumentsmdash Cheques bills of exchange andpromissory notes endorsements difference between cheques and bills of exchange
SECTION CCustomerrsquos Pass Book-Entries in Pass Book Effects of errors favourable to the Banker andCustomer
Clearing House System
SECTION DSystems of Banking- Group and Chain Banking Unit and Branch Banking Investment Bankingand Mixed Banking
32Bachelor of Business Administration (Semester ndash II)
Suggested Readings
1 Sundharam Varsheney ldquoBanking Theory Law amp Practicerdquo Sultan Chand amp Co
2 Shekhar KC Shekhar Lekshmy ldquoBanking Theory and Practicerdquo Vikas PublishingHouse
3 Sethi Jyotsana Bhatia Nishwan ldquoElements of Banking and Insurancerdquo PHI LearningPrivate Limited New Delhi
4 wwwrbiorg
Note The latest editions of the books should be followed
33Bachelor of Business Administration (Semester ndash II)
Drug Abuse Problem Management and Prevention
DRUG ABUSE MANAGEMENT AND PREVENTIONTime 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION ndash APrevention of Drug abuseRole of family Parent child relationship Family support Supervision Shaping values ActiveScrutiny
SECTION ndash BSchool Counselling Teacher as role-model Parent-teacher-Health Professional CoordinationRandom testing on students
SECTION ndash CControlling Drug AbuseMedia Restraint on advertisements of drugs advertisements on bad effects of drugs Publicityand media Campaigns against drug abuse Educational and awareness program
SECTION ndash DLegislation NDPs act Statutory warnings Policing of Borders Checking SupplySmuggling ofDrugs Strict enforcement of laws Time bound trials
References
1 Ahuja Ram (2003) Social Problems in India Rawat Publication Jaipur
2 Extent Pattern and Trend of Drug Use in India Ministry of Social Justice and
Empowerment Government of India 2004
3 Inciardi JA 1981 The Drug Crime Connection Beverly Hills Sage Publications
4 Kapoor T (1985) Drug epidemic among Indian Youth New Delhi Mittal Pub
5 Kessel Neil and Henry Walton 1982 Alcohalism Harmond Worth Penguin Books
6 Modi Ishwar and Modi Shalini (1997) Drugs Addiction and Prevention Jaipur Rawat
Publication
7 National Household Survey of Alcohol and Drug abuse (2003) New Delhi Clinical
Epidemiological Unit All India Institute of Medical Sciences 2004
8 Ross Coomber and Others 2013 Key Concept in Drugs and Society New Delhi Sage
Publications
34Bachelor of Business Administration (Semester ndash II)
9 Sain Bhim 1991 Drug Addiction Alcoholism Smoking obscenity New Delhi Mittal
Publications
10 Sandhu Ranvinder Singh 2009 Drug Addiction in Punjab A Sociological Study Amritsar
Guru Nanak Dev University
11 Singh Chandra Paul 2000 Alcohol and Dependence among Industrial Workers Delhi
Shipra
12 Sussman S and Ames SL (2008) Drug Abuse Concepts Prevention and Cessation
Cambridge University Press
13 Verma PS 2017 ldquoPunjabrsquos Drug Problem Contours and Charactersticsrdquo Economic and
Political Weekly Vol LII No 3 PP 40-43
14 World Drug Report 2016 United Nations office of Drug and Crime
15 World Drug Report 2017 United Nations office of Drug and Crime
35Bachelor of Business Administration Semester-III
BBA-301 ENGLISH (COMPULSORY)
Time 3 Hours Max Marks 50
Important Note The textbook Making Connections (3rd edition) is significantly different fromits 2nd edition The third edition (by Kenneth J Pakenham Jo EcEntire Jessica Williams) is to befollowed for this course
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed1 Making Connections by Kenneth J Pakenham Jo McEntire Jessica Williams 3rd Edition
CUP2 Moments in Time An Anthology of Poems GNDU Amritsar3 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP
Syllabus is divided into four sections as mentioned below
Section AEnglish Grammar in Use (Fourth Edition) by Raymond Murphy CUP Units 98-130
Section BEssay writing and English Grammar in Use Units 131-145
Section CMoments in Time Poems at Sr No 1-6
Section DMaking Connections by Kenneth J Pakenham 3rd Edn CUP Unit-I (Global Health) and Unit-II(Multicultural Societies)
36Bachelor of Business Administration Semester-III
BBA-302 gzikph (bkwh)
wK fszB xzN e[b nze L 50nze-tzv ns gohfyne bJh jdkfJsK
1H gqFB g`so d uko Gkr jDr jo Gkr ftu d gqFB g[S ikDr2H ftfdnkoEh B e[`b gzi gqFB eoB jB jo Gkr ftu_ fJe gqFB bkwh
j gzitK gqFB fe th Gkr ftu_ ehsk ik edk j3H joe gqFB d d nze jB4H ggo N eoB tkbk ieo ukj sK gqFBK dh tzv n`r_ t`X s_ t`X uko
T[g-gqFBK ftu eo edk j
gkm-eqw ns gkm-g[seK
ਸਕਸ਼ਨ - ਏnkX[fBe gzikph tkose (zgkH vkH r[opuB fzx skfbp)gzikph kfjs gqekFB nzfwqso(ਿਵਸ਼ਾ-ਵਸਤਸਾਰਕਲਾ ਪਖ)
ਸਕਸ਼ਨ - ਬੀuDt_ gzikph fJeKrh (fJeKrh zrqfj)zgkH vkH ofwzdo eo esoh nAv zBi nzfwqso
1H [jkr nkJhHhHBzdk2H BtK ukBD jouoB fzx3H nzBQ fBFkBuh niwo nby4H nowkB ifszdo pokV5H ukphnK nkswihs fzx6H fw`Nh dk pktk gkbh G[fgzdo7H `XoK etb Xkbhtkbftak ts$gkso fusoB$ozr wzu d gZy sA
ਸਕਸ਼ਨ - ਸੀ(T) zyg ouBk (gqh)(n) fd`s goQ ftu_ nF[`X Fpd iVK ~ F[`X eoBk
ਸਕਸ਼ਨ - ਡੀwb ftnkeoBe fJekJhnK L gfoGkFk ns tzBrhnK(GktzF Fpd tkezF T[g-tke ns tke)
37Bachelor of Business Administration Semester-III
BBA-302 mu~FlI pMjwbI(In lieu of Compulsory Punjabi)
pwT-kRm
smW iqMn GMty kul AMk 50AMk-vMf Aqy prIiKAk leI hdwieqW
1 pRSn p`qr dy cwr Bwg hoxgy[ hr Bwg iv`coN do pRSn pu`Cy jwxgy[2 ividAwrQI ny ku`l pMj pRSn krny hn[ hr Bwg iv`coN iek pRSn lwzmI hY[ pMjvW
pRSn iksy vI Bwg iv`coN kIqw jw skdw hY[3 hryk pRSn dy brwbr AMk hn[4 pypr sY`t krn vwlw jykr cwhy qW pRSnW dI vMf A`goN v`D qoN v`D cwr aup-pRSnW ivc
kr skdw hY[
pwT-kRm
sYkSn-eyivAwkrxk iekweIAW dI pCwx Aqy vrqoN vwkMS aupvwk Aqy vwk
sYkSn-bI
gok ouBkfu`mh g`sosYkSn-sI
nykD ns w[jkto
sYkSn-fI
pYrw ADwirq pRSnsMKyp rcnw
38Bachelor of Business Administration Semester-III
Punjab History amp Culture (From 1000 to 1605 A D)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section A1 Society and Culture of Punjab during the Turko-Afghan rule2 The Punjab under the Mughals
Section B3 Bhakti movement and its impact on Society of Punjab4 Sufism in Punjab with special reference to Baba Farid
Section-C5 Guru Nanak-Life and travels6 Teachings of Guru Nanak Concept of Sangat Pangat and dharmsal
Section-D7 Contribution of Guru Angad Dev Guru Amar Das and Guru Ram Das8 Compilation of Adi Granth and martyadom of Guru Arjun Dev
Suggested Readings
1 Chopra PN Puri BN amp Das MN(1974) A Social Cultural amp Economic Historyof India Vol II New Delhi Macmillan India
2 Grewal JS (1994) The Sikhs of the Punjab Cambridge University Press New Delhi3 Singh Fauja (1972) A History of the Sikhs Vol II I Patiala Punjabi University4 Singh Kushwant (2011) A History of the Sikhs- Vol I (1469-1839) New Delhi
Oxford University Press5 SinghKirpal (1990) History and Culture of the Punjab-Part II (Medieval Period)
Patiala Publication Bureau Punjabi University
39Bachelor of Business Administration Semester-III
BBA-303 STATISTICS FOR BUSINESS
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AMatrix Algebra Types of matrices basic operations of matrices determinant of a matrix andits properties rank and inverse of a matrix solution of simultaneous linear equations ndashCramerrsquos rule and matrix inversion method application of matrices
Section BIntroduction and Methods of Presentation of Statistical Information Collection and Presentationof Data Frequency distribution Concept of sampling and sampling DesignsMeasures of Central Tendency- Mean Median Mode Measure of dispersion Range quartiledeviation Average deviation and Standard deviation
Section CSimple Correlation and Regression Analysis Assumptions Pearsons product moment andSpearmenrsquos rank correlation method least squares technique properties of correlations andregression coefficients Time Series Analysis Trend analysis using moving average and regression analysis seasonalcyclic and regular fluctuations Index number construction of unweighted and weighted indexnumbers quantity Index
Section DElementary Probability Theory Deterministic and nonndashdeterministic experiments differenttypes of events a priori and empirical definition of probabilityConditional probability laws of addition and multiplication of probabilityproperties of binomial Poisson and normal distributions
Suggested Readings1 Chiang AC ldquoFundamental Methods of Mathematical Economicsrdquo McGraw Hill
Kogakusha2 Hopfe MM Mathematics ndash ldquoFoundations for Business Science
Research Associationrdquo3 Mizrahi A and Sullivan M ldquoMathematics for Business and Social Sciencesrdquo
John Wiley and Sons4 Raghawachari M ldquoMathematics for Management ndash An Introductionrdquo
Tata McGraw Hill New Delhi5 Webber JE ldquoMathematical Analysis Business and Economic Applicationsrdquo
Harper amp Row6 Yamuna T ldquoMathematics for Economics ndash An Elements Surveyrdquo
Prentice Hall of India PvtLtd New Delhi7 Chou Y ldquoStatistical Analysisrdquo Holt Rinehart and Winston New York8 Croxton FE Cowden DJ and Klien S ldquoApplied General Statisticsrdquo
Prentice Hall of India Pvt Ltd9 Karmel PH and Polar KM ldquoApplied Statistics for Economistsrdquo Pitman London10 Wetherill GB ldquoElementary Statistical Methodsrdquo Chapman and Hall London
Note The latest editions of the books should be followed
40Bachelor of Business Administration Semester-III
BBA-304 FUNDAMENTALS OF HUMAN RESOURCE MANAGEMENT
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AHuman Resource Management (HRM) Nature Scope Objectives and Functions of HRMEvolution of HRM Changing Trends in HRMStatus and competencies of HR managerHuman Resource Planning (HRP) Concept Need and Importance of HRP Factors affectingHRP Human Resource Planning ProcessJob Analysis Meaning and Objective Process Methods of Collecting job data Uses of Job
Analysis Problems of Job AnalysisSection B
Recruitment and Selection Meaning and Factors governing Recruitment RecruitmentSources and Techniques Meaning and Process of Selection Problems associated withRecruitment and SelectionEmployee Retention Meaning Factors Responsible for High Employee Turnover EmployeeRetention Strategies
Section CHR Training and Development Concept and Need Process of Training andDevelopment Programme - Identification of Training and Development Needs ObjectivesStrategy amp Designing of Training and Development Implementation and Methods of TrainingProgramme and Levels of Training EvaluationPerformance Appraisal Meaning Purpose Essentials of Effective Performance AppraisalSystem Various Components of Performance Appraisal Methods and Techniques ofPerformance Appraisal
Section DManaging Compensation and Employee Remuneration Concept Objectives Componentsof Employee Remuneration Factors Influencing Employee Remuneration Challenges ofRemuneration Incenive plans fringe benefits employee health and safety and employeegrievance systemJob Evaluation Meaning Process and Methods of Job Evaluation
41Bachelor of Business Administration Semester-III
Suggested Readings
1 Dessler Gary ldquoHuman Resource Managementrdquo New Delhi Pearson Education Asia
2 Durai Pravin ldquoHuman Resource Managementrdquo New Delhi Pearson
3 Noe Raymond A Hollenbeck John R Gerhart Barry Wright Patrick M ldquoHuman
Resource Management Gaining a Competitive Advantagerdquo New Delhi McGraw-Hill
4 Mathis Robert L and Jackson John H ldquoHuman Resource Managementrdquo New Delhi
Thomson Publishing
5 Gomez Mejia Balkin Cardy ldquoManaging Human Resourcesrdquo New Delhi Pearson
Education
6 Aswathappa K ldquoHuman Resource Managementrdquo Text and Cases New Delhi Tata
McGraw ndash Hill
7 Snell Scott and Bohlander George ldquoHuman Resource Managementrdquo New Delhi
Cengage Learning
Note The latest editions of the books should be followed
42Bachelor of Business Administration Semester-III
BBA-305 FUNDAMENTALS OF MARKETING MANAGEMENT
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AMarketing Concepts Philosophies and Importance Scope of Marketing the selling conceptthe Marketing concept Components of a modern marketing information system MarketingIntelligenceAnalyzing the Microenvironment Needs and Trends The Demographic EnvironmentEconomic Social-Cultural and Natural Technological Political-Legal Environment
Section BThe Buying Decision Process The Five Stage Model Levels of Marketing SegmentationBases for segmenting consumer markets Market Targeting Bases for segmenting businessmarketsProduct Life Cycle Marketing Strategies - Introduction stage and the Pioneer advantageGrowth Maturity and Declining Stage
Section CProduct Characteristics and Classifications Product levels The Customer value hierarchyProduct Classification DifferentiationPackaging Labeling Branding Understanding Pricing Setting the Price
Section DMarketing Communications-Advertising - Evolution Definition Features Importance Advertising and Publicity
Functions of advertising Advertising media advertising copy Objections against advertisingSales Promotions Direct Marketing Personnel Selling Interactive Marketing and Word ofMouth marketing and Channels of distributions
43Bachelor of Business Administration Semester-III
Suggested Readings
1 Kotler Philip Keller Kevin Koshey Abraham and Jha Mithileshwar ldquoMarketing
Management South Asian Perspectiverdquo Pearson Education New Delhi
2 Ramaswamy VS and Namakumari S ldquoMarketing Management Global Perspective
Indian Contextrdquo MacMillan
3 Kurtz David L and Boone Louis E ldquoPrinciples of Marketing Thomson South-Westernrdquo
4 Enis B M ldquoMarketing Classics A Selection of Influential Articlesrdquo New York
McGraw- Hill
5 Saxena Rajan ldquoMarketing Managementrdquo Tata McGraw-Hill New Delhi
Note The latest editions of the books should be followed
44Bachelor of Business Administration Semester-III
BBA-306 INDIAN FINANCIAL SYSTEMTime 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AFinancial System - Functions organisationstructure and an overview of Indian Financial
System
Financial Markets - Functions organisation and types of financial markets SecuritiesContract (Regulations) Rules SEBI (Securities Exchange Board of India)
Section BAn Overview of Primary and Secondary Market Money Market Organisation amp RBI (Role and
functions)
Non Banking financial companies
Section CMutual Funds - Its Introduction and guidelines schemes and products
IRDA Act of Insurance Companies
Section DAn Introduction to FIIrsquos and FDIrsquos and is importance
Financial AssetsInstruments - An Overview of Capital Market instruments
Suggested Readings-
1 Khan MY ldquoIndian Financial Systemrdquo fifth edition by Tata McGraw Hill PublishingCoLtd
2 Vasant Desai ldquoThe Indian Financial System amp Developmentrdquo Himalaya PublishingHouse
3 DrKRavichandran ldquoMerchant Banking amp Financial Servicesrdquo Himalaya PublishingHouse
4 Bhole LM ldquoIndian Financial Institutions and Marketrdquo Tata McGraw Hill Publishing CoLtd
5 Avadhani VA ldquoCapital Market Managementrdquo Himalaya Publishing House6 SEBI Guidelines Nabhi Publication
Note The latest editions of the books should be followed
45Bachelor of Business Administration Semester-III
BBA 307 MANAGEMENT ACCOUNTING
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AOrigin Concept nature and Scope of Management Accounting Need and Importance ofManagement Accounting Tools amp techniques of Management Accounting LimitationsManagement Accountant duties functions Distinction between management accountingamp Financial Accounting
Section BFinancial statement Analysis- meaning types Comparative Statements Common Size Trendanalysis Introduction of EVATools of Financial Analysis ndash Ratio Analysis (Liquidity Activity Solvency and Profitabilityratios)
Section CFund flow and Cash flow analysisResponsibility Accounting - Meaning features steps types of responsibility centers transferprice meaning methods selection of transfer pricing method
Section DManagement Reporting ndash Importance Needs Types Requirements of good report preparationincluding prewriting and form of final draft Working Capital Management - Meaningimportance need advantages and disadvantages factors affecting working capitalrequirements principles of working capital management Financing of working capitalApproaches for determining working capital mix Trends in financing working capital by banks
Suggested Readings
1 Jain PK and Khan MY ldquoManagement Accountingrdquo Tata Mc Graw Hill Publishing Co LtdNew Delhi
2 Horngren Charles Gary Sundem Stratton William ldquo Introduction to ManagementAccountingrdquo Pearson Education Publishers
3 Jawaharlal ldquoAccounting for Managementrdquo Himalaya Publishing House New Delhi
Note The latest editions of the books should be followed
46Bachelor of Business Administration Semester-IV
BBAndash401 ENGLISH (COMPULSORY)
Time 3 Hours Max Marks 50
Important Note The textbook Making Connections (3rd edition) is significantly different fromits 2nd edition The third edition (by Kenneth J Pakenham Jo EcEntire Jessica Williams) is to befollowed for this course
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed-
1 Making Connections by Kenneth J Pakenham Jo McEntire Jessica Williams 3rd EditionCUP
2 Moments in Time An Anthology of Poems GNDU Amritsar3 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP
Syllabus is divided into four sections as mentioned below
Section AEnglish Grammar in Use (Fourth Edition) by Raymond Murphy CUP Revision of Units 26-3742-48 92- 97 113-120
Section BMoments in Time Poems at Sr No 7-12
Section CMaking Connections by Kenneth J Pakenham 3rd Edn CUP Unit-III (Aspects of Language)and Unit-IV (Sustaining Planet Earth)
Section DEssay type question based on the section ldquoBeyond the readingrdquo from the text MakingConnections
47Bachelor of Business Administration Semester-IV
PUNJABI (COMPULSORY)
BBA-402 gzikph (bkwh)
wK fszB xzN e[b nze L 50
nze-tzv ns gohfyne bJh jdkfJsK
1H gqFB g`so d uko Gkr jDr jo Gkr ftu d gqFB g[S ikDr2H ftfdnkoEh B e[`b gzi gqFB eoB jB jo Gkr ftu_ fJe gqFB bkwh
j gzitK gqFB fe th Gkr ftu_ ehsk ik edk j3H joe gqFB d d nze jB4H ggo N eoB tkbk ieo ukj sK gqFBK dh tzv n`r_ t`X s_ t`X uko
T[g-gqFBK ftu eo edk j
gkm-eqw ns gkm-g[seK
ਸਕਸ਼ਨ - ਏwoh ihtB rkEk (t-ihtBh) L vkH dhtkB fzxesoh bkb n_v zB nfwqso(ਨਾਇਕ ਿਬਬਸਵ ਜੀਵਨੀ ਦ ਤਰ ਤ ਪਰਖਵਾਰਤਕ ਸ਼ਲੀ)
ਸਕਸ਼ਨ - ਬੀਫ਼ਾਸਲ (BkNe) L ifszdo pokVBkBe fzx g[sewkbk nfwqso(ਿਵਸ਼ਾਸਾਰਨਾਟਕ ਕਲਾ)
ਸਕਸ਼ਨ - ਸੀ(T) by ouBk (wkie fGnkukoe fJfsjke ns ftfdne oekoK zpzXh)(n) n]pko ~ fJFfsjko (fB`ih dsoh)
ਸਕਸ਼ਨ - ਡੀftnkeoB(T) Fpd-iVK d fBw(n) r[ow[yh fbgh dhnK ftFsktK
48Bachelor of Business Administration Semester-IV
BCG-102 muFlI pMjwbIpMjwb dw ieiqhws qy s`iBAwcwr
(In Lieu of Punjabi Compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of thefour Sections (A-D) Questions may be subdivided into parts (not exceeding four)Candidates are required to attempt five questions selecting at least one question from eachSection The fifth question may be attempted from any Section
Section-Ais`K Drm dI sQwpnw gurU nwnk dyv jI dw jIvn qy aupdyS (1469-1539)gurU nwnk dyv jI dw jIvn r`b sbMDI ivcwr gurU dw mh`qv is`iKAwvW[ sMgq-pMgq gurg`dI dI sQwpnw ies dw smwj qy pRBwv[
Section-Bis`K pMQ dw ivkws gurU AMgd dyv jI (1539-1522) gurU AMgd dyv jI dwis`K Drm dy ivkws iv`c Xogdwn gurmuKI il`pI[
Section-CgurU Amrdws qoN gurU rwmdws jI q`k (1522-1581) gurU Amrdws jI dw is`KDrm dy ivkws iv`c Xogdwn goieMdvwl swihb dI sQwpnw mMjI pRQw Aqy smwijksuDwr gurU rwmdws jI dw Xogdwn rwmdwspurw dI sQwpnw msMd pRQw[
Section-DgurU Arjn dyv jI dy smyN is`K pMQ dw ivkws (1581-1606) gurU Arjn dyvjI dw Xogdwn hirmMdr swihb dw inrmwx Awid gRMQ swihb dw sMkln gurUArjn dyv jI dI Shwdq qy iesdw mh`qv[
Suggested Readings
1 Kirpal Singh (ed) History and Culture of the Punjab Patiala Part II1990 3rd Edition
2 Fauja Singh (ed) History of the Punjab VolIII Patiala 19873 GS Chabbra The Advanced of the Punjab Vol I4 JS Grewal The Sikhs of the punjab The New Cambridge History of
India Cambridge 19915 Khushwant Singh A History of Sikhs Vol I OUP New Delhi 1990
49Bachelor of Business Administration Semester-IV
Punjab History amp Culture (From 1605 to 1849 AD)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section A1 Politicization of Sikhism under Guru Hargobind2 Martydom of Guru Teg Bahadur
Section-B3 Creation of Khalsa4 Khalsa and its impact on the Punjab
Section-C5 Rise of Banda Bahadur and his achievements6 Rise of Misls
Section-D7 Ranjit Singhrsquos rise to power Civil Military and Land Revenue Administration8 Art and Architecture Fair Festivals and Folk Music in the Punjab during the medieval
periodSuggested Readings1 Chopra PN Puri BN amp Das MN( 1974) A Social Cultural amp Economic History of
India VolII Macmillan India Limited New Delhi2 Grewal JS (1994) The Sikhs of the Punjab Cambridge University Press New Delhi3 Singh Fauja (1972) A History of the Sikhs Vol III Patiala Punjabi University4 Singh Kushwant (2011) A History of the Sikhs- Vol I (1469-1839) New Delhi
Oxford University Press5 SinghKirpal (1990) History and Culture of the Punjab-Part II (Medieval Period)
Patiala Publication Bureau Punjabi University
50Bachelor of Business Administration Semester-IV
BBA-403 FINANCIAL MANAGEMENT
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AFinance amp Financial Management Meaning and nature Financial goal-profit vs wealthmaximization Finance functions-investment Financing Liquidity and dividend decisionsTheories of capitalizationCapital Structure Theories Conceptual framework Determinants Net income approach Netoperating income approach Intermediary approach and MMapproach
Section BCost of Capital Meaning and significance of cost of capital Calculation of cost of debtPreference capital Equity capital and retained earnings Combined cost of capitalSources of finance Long term and short term
Section CCapital Budgeting Nature of investment decisions Investment evaluation criteriaon-discounted cash flow criteria Discounted cash flow criteria Risk analysis in capitalbudgeting Dividend Policies Issues in dividend decisions Forms of dividends Theories of relevance andirrelevance of dividends
Section DOperating and Financial Leverage Measurement of leverages Financial and operatingleverage combined leverageManagement of Working Capital Meaning Significance and types of working capitalApproaches of working capital
51Bachelor of Business Administration Semester-IV
Suggested Readings
1 Berk Jonathan and DeMarzo Peter ldquoFinancial Managementrdquo Person Education Dorling
Kindersley (India) Pvt Ltd
2 Bhattacharya Hrishlkas ldquoWorking Capital Management Strategies and Techniquesrdquo
Prentice Hall New Delhi
3 Brealey Richard A and Stewart C Myers ldquoCorporate Financerdquo McGraw Hill Int Ed
New York
4 Chandra Prasanna ldquoFinancial Managementrdquo Tata McGraw Hill Delhi
5 Hampton John ldquoFinancial Decision Makingrdquo Prentice Hall Delhi
6 Pandey I M ldquoFinancial Managementrdquo Vikas Publishing House Delhi
7 Van Horne JG and JM Wachowicz Jr ldquoFundamentals of Financial Managementrdquo
Prentice-Hall Delhi
8 Van Horne James G ldquoFinancial Management and Policyrdquo Prentice Hall Delhi
9 Khan MY Jain PK ldquoFinancial Managementrdquo Tata McGraw Hill New Delhi
Note The latest editions of the books should be followed
52Bachelor of Business Administration Semester-IV
BBA-404 PRODUCTION AND OPERATIONS MANAGEMENT
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction - Concept of Production amp Operations management Market Analysis
Competitive Priorities and capabilities New Product Design and development Plant location
and Plant layoutScheduling for Manufacturing Systems Production Scheduling Techniques ndash
Sequencing
Economic Batch Quantity with Joint Production Runs Gantt Charts Network Analysis
Section BProductivity Concept and Importance Factors Affecting Productivity Methods to improve
productivity Value Analysis
Work study Methods Analysis ndash Various Charts Principles of Motion Economy Work
Measurement
Section CInventory Management Concept and Classification of Inventory Relevant Costs for
Inventory Decisions- Inventory Control Models Reorder level Lead Time and Safety Stock
Section DSupply Chain Management Concept amp Components of Supply Chain Activities in Supply
Chain Management Logistics Management
Quality Issues Concept of Quality and Total Quality Management Statistical Quality Control
Just in Time Manufacturing Systems
53Bachelor of Business Administration Semester-IV
Suggested Readings
1 B Mahadevan ldquoOperations Management Theory amp Practicerdquo Pearson Education
2 Kanishka Bedi ldquoProduction amp Operations Managementrdquo Oxford Higher Education
3 LJ Krajewski amp LP Ritzman ldquoOperations Management Processes amp Value Chainsrdquo
Pearson Education
4 BS Goel ldquoProduction Operation Managementrdquo
5 Richard B Chase F Robert Jacobs Nicholas J Aquilano and Nitin K Agarwal ldquoOperations
Management ndash For Competitive Advantagerdquo The McGraw Hill Companies
Note The latest editions of the books should be followed
54Bachelor of Business Administration Semester-IV
BBA-405 BUSINESS ENVIRONMENT
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction The Concept Nature and Significance of business environment Influence ofenvironmental factors like economic political legal social technological and Internationalupon business The relationship of various environmental forces on businessThe need for environmental analysis and diagnosisDescription of environmental analysis Techniques for environmental analysis the role ofbusiness manager in analysis and diagnosis of environment
Section BThe process of environmental scanning and its importanceEnvironmental Threats and Opportunity Profile (ETOP) and SWOT analysis of some importantindustriesAspects of Economic Reforms Liberalisation Privatisation Globalisation and its Implicationsfor India
Section CEconomic Planning in India objectives Strategies and Evaluation of Xth plan and Strategy andpriorities of XIth planAnalysis of Current Annual BudgetThe Social responsibility of business social audit businessethics amp corporate governance
Section DDeficit Financing and its implications for the Indian Economy Disinvestment of PublicEnterprises Rationale Objectives and ImplicationsFiscal and Monetary Policy Changes in India Salient Features of FEMA
55Bachelor of Business Administration Semester-IV
Suggested Readings
1 Francis Cherunilam ldquoBusiness Environmentrdquo Himalaya Publishing House New Delhi
2 K Aswathappa ldquoLegal Environment of Businessrdquo Himalaya Publishing House
New Delhi
3 M Adhikary ldquoEconomic Environment for Businessrdquo Sultan Chand amp Sons New Delhi
4 Ruddar Dutt and KPM Sundharam ldquoIndian Economyrdquo S Chand and Company Ltd
New Delhi
5 PK Ghosh and GK Kapoor ldquoBusiness Policy and Environmentrdquo Sultan Chand and
Sons Delhi
6 Paul Justin ldquoBusiness Environment ndash Text and Casesrdquo Tata McGraw Hills Pvt Ltd
New Delhi
7 Govt of India Five Years Plan Documents
8 Govt of India Various Issues of Annual Economic Survey of India
Note The latest editions of the books should be followed
56Bachelor of Business Administration Semester-IV
BBA-406 OPERATIONS RESEARCH
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AOperations Research Meaning significance and scope Introduction to linear programmingformation of Linear Programming Problem Graphical method Simplex Method Two PhaseSimplex Method Duality in Linear Programming
Section BDefinition of Dual Problem general rules of converting primal into its dual TransportationProblem Assignment Problem
Section CGames Theory Two persons zero sum games pure strategies mixed strategies DominanceInventory-Types Nature and classification Economic lot size models quantity discounts
Section DCPMPERT-Basic concepts of Network Models Preparation of the Network diagram projectduration and critical path probability of Project completion
Suggested Readings1 VK Kapoor ldquoOperation Researchrdquo2 ND Vohra ldquoQuantitative Techniques in Managementrdquo3 Narinder K Sethi ldquoOperation Managementrdquo4 GordonPressman ldquoQuantitative Decision Making for Businessrdquo5 CR Kothari ldquoQuantitative Methodsrdquo6 Barry Shore ldquoQuantitative Method for Researchrdquo
Note The latest editions of the books should be followed
57Bachelor of Business Administration Semester-IV
BBA- 407 FUNDAMENTALS OF INSURANCE
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AInsurance- Concept of Insurance Need Purpose Principles of Insurance-Principle ofIndemnity Principle of Insurable Interest Principle of Subrogation Principle of Utmost GoodFaith Principle of Proximate Cause Principle of Contribution
Reforms In Indian Insurance Sector-meaning need and its Implications
Section BLegal Framework- Insurance Act 1938 LIC Act 1956 GIC Act 1972 and IRDA 1999
An overview of Insurance Industry- Types of Insurance ndashLife Insurance Marine InsuranceMotor Vehicle Insurance Health Insurance Liability Insurance
Section CUnderwriting-Meaning Purpose and Process of Underwriting
Reinsurance-Meaning Features of reinsurance difference between reinsurance and doubleinsurance Essentials of Reinsurance Programs as per IRDA
Section DDistribution Channels in Insurance- Role and Code of Conduct by IRDA for Agents DirectMarketing Bancassurance and Brokers
Insurance Specialists- Underwriters Surveyors and Loss Assessors Actuaries Third PartyAdministrators
Suggested Readings
1 Sethi Jyotsana and Bhatia Nishwan ldquoElements of Banking and Insurancerdquo2 Emmett JVaughan and Therese Vaughan ldquoFundamentals of Risk and Insurancerdquo3 Agarwal OP ldquoBanking and Insurancerdquo4 PeriasamyP VeeraselvamM ldquoRisk and Insurance Managementrdquo Tata Mc Graw Hill5 wwwirdaorg
Note The latest editions of the books should be followed
58Bachelor of Business Administration Semester-IV
BBA-408 SEMINAR Max Marks 50
59Bachelor of Business Administration Semester-IV
ESL 221 Environmental Studies (Compulsory Paper)
Time 3 Hrs Max Marks 100
Teaching Methodologies
Teaching MethodologiesThe Core Module Syllabus for Environmental Studies includes class room teaching and fieldwork The syllabus is divided into 8 Units [Unit-1 to Unit-VII] covering 45 lectures + 5 hours forfield work [Unit-VIII] The first 7 Units will cover 45 lectures which are class room based toenhance knowledge skills and attitude to environment Unit-VIII comprises of 5 hours field workto be submitted by each candidate to the Teacher in-charge for evaluation latest by 15 December2018Exam Pattern End Semester Examination- 75 marks
Project ReportField Study- 25 marks [based on submitted report]Total Marks- 100
The structure of the question paper being
Part-A Short answer pattern with inbuilt choice ndash 25 marksAttempt any five questions out of seven distributed equally from Unit-1 to Unit-VIIEach question carries 5 marks Answer to each question should not exceed 2 pages
Part-B Essay type with inbuilt choice ndash 50 marksAttempt any five questions out of eight distributed equally from Unit-1 to Unit-VII Eachquestion carries 10 marks Answer to each question should not exceed 5 pagesProject Report Internal Assessment
Part-C Field work ndash 25 marks [Field work equal to 5 lecture hours]The candidate will submit a hand written field work report showing photographs sketchesobservations perspective of any topic related to Environment or Ecosystem The exhaustive listfor project reportarea of study are given just for reference
1 Visit to a local area to document environmental assets River Forest Grassland Hill Mountain Water body Pond Lake Solid Waste Disposal Water Treatment Plant Wastewater Treatment Facility etc
2 Visit to a local polluted site ndash Urban Rural Industrial Agricultural3 Study of common plants insects birds4 Study of tree in your areas with their botanical names and soil types5 Study of birds and their nesting habits6 Study of local pond in terms of wastewater inflow and water quality7 Study of industrial units in your area Name of industry type of industry Size (Large
Medium or small scale)8 Study of common disease in the village and basic data from community health centre9 Adopt any five young plants and photograph its growth10 Analyze the Total dissolved solids of ground water samples in your area11 Study of Particulate Matter (PM25 or PM10) data from Sameer website Download from
Play store12 Perspective on any field on Environmental Studies with secondary data taken from Central
Pollution Control Board State Pollution Control Board State Science amp TechnologyCouncil etc
Unit-IThe multidisciplinary nature of environmental studiesDefinition scope and importance Need for public awareness
(2 lectures)
60Bachelor of Business Administration Semester-IV
Unit-IINatural Resources Renewable and non-renewable resourcesNatural resources and associated problems(a) Forest resources Use and over-exploitation deforestation case studies Timber extraction
mining dams and their effects on forests and tribal people(b) Water resources Use and over-utilization of surface and ground water floods drought
conflicts over water dams-benefits and problems(c) Mineral resources Use and exploitation environmental effects of extracting and using
mineral resources case studies(d) Food resources World food problems changes caused by agriculture and overgrazing
effects of modern agriculture fertilizer-pesticide problems water logging salinity casestudies
(e) Energy resources Growing energy needs renewable and non-renewable energy sources useof alternate energy sources case studies
(f) Land resources Land as a resource land degradation man induced landslides soil erosionand desertification
Role of an individual in conservation of natural resources Equitable use of resources for sustainable lifestyles
(8 Lectures)
Unit-IIIEcosystems
Concept of an ecosystem Structure and function of an ecosystem Producers consumers and decomposers Energy flow in the ecosystem Ecological succession Food chains food webs and ecological pyramids Introduction types characteristic features structure and function of the following
ecosystem Forest ecosystem Grassland ecosystem Desert ecosystem Aquaticecosystems (ponds streams lakes rivers ocean estuaries)
(6 Lectures)Unit-IV
Biodiversity and its conservation Introduction ndash Definition genetic species and ecosystem diversity Biogeographical classification of India Value of biodiversity consumptive use productive use social ethical aesthetic and
option values Biodiversity at global national and local levels India as a mega-diversity nation Hot-spots of biodiversity Threats to biodiversity habitat loss poaching of wildlife man wildlife conflicts Endangered and endemic species of India Conservation of biodiversity In-situ and Ex-situ conservation of biodiversity
(8 Lectures)Unit-V
Environmental PollutionDefinition
Causes effects and control measures of Air pollution Water pollution Soil pollutionMarine pollution Noise pollution Thermal pollution Nuclear pollution
Solid waste management Causes effects and control measures of urban and industrialwastes
Role of an individual in prevention of pollution Pollution case studies Disaster management floods earthquake cyclone and landslides
(8 Lectures)
61Bachelor of Business Administration Semester-IV
Unit-VISocial Issues and the Environment
From unsustainable to sustainable development Urban problems and related to energy Water conservation rain water harvesting watershed management Resettlement and rehabilitation of people its problems and concerns Case studies Environmental ethics Issues and possible solutions Climate change global warming acid rain ozone layer depletion nuclear accidents and
holocaust Case studies Wasteland reclamation Consumerism and waste products Environmental Protection Act 1986 Air (Prevention and Control of Pollution) Act 1981 Water (Prevention and control of Pollution) Act 1974 Wildlife Protection Act Forest Conservation Act Issues involved in enforcement of environmental legislation Public awareness
(7 Lectures)Unit-VII
Human Population and the Environment Population growth variation among nations Population explosion ndash Family Welfare Programmes Environment and human health Human Rights Value Education HIV AIDS Women and Child Welfare Role of Information Technology in Environment and Human Health Case Studies
(6 Lectures)Unit-VIII
Field Work Visit to a local area to document environmental assets
riverforestgrasslandhillmountain Visit to a local polluted site ndash Urban Rural Industrial Agricultural Study of common plants insects birds Study of simple ecosystems-pond river hill slopes etc
(Field work equal to 5 lecture hours)References1 Bharucha E 2005 Textbook of Environmental Studies Universities Press Hyderabad2 Down to Earth Centre for Science and Environment New Delhi3 Heywood VH amp Waston RT 1995 Global Biodiversity Assessment Cambridge House
Delhi4 Joseph K amp Nagendran R 2004 Essentials of Environmental Studies Pearson Education
(Singapore) Pte Ltd Delhi5 Kaushik A amp Kaushik CP 2004 Perspective in Environmental Studies New Age
International (P) Ltd New Delhi6 Rajagopalan R 2011 Environmental Studies from Crisis to Cure Oxford University Press
New Delhi7 Sharma J P Sharma NK amp Yadav NS 2005 Comprehensive Environmental Studies
Laxmi Publications New Delhi8 Sharma P D 2009 Ecology and Environment Rastogi Publications Meerut9 State of Indiarsquos Environment 2018 by Centre for Sciences and Environment New Delhi10 Subramanian V 2002 A Text Book in Environmental Sciences Narosa Publishing House
New Delhi
62Bachelor of Business Administration (Semester ndash V)
BBAndash501 ENGLISH COMPULSORY
Time 3 Hours Max Marks 50
Texts Prescribed1 All My Sons by Arthur Miller2 Poems of Nature and Culture Guru Nanak Dev University Amritsar
Course Contents1 The study of the whole text of the play All My Sons2 The study of the following poems from the prescribed book
Poems of Nature and Culture
William Wordsworth ldquoThe World is Too Much with UsrdquoGordon Lord Byron ldquoShe Walks in BeautyrdquoPB Shelly ldquoOzymandiasrdquoAlfred Lord Tennyson ldquoIn MemoriamrdquoRobert Browning ldquoMeeting at NightrdquoMathew Arnold ldquoDover BeachrdquoWB Yeats ldquoWordsrdquoWilfred Owen ldquoStrange MeetingrdquoRobert Graves ldquoThe PortraitrdquoWH Auden ldquoThe Unknown CitizenrdquoDylan Thomas ldquoDo not Go Gentle into That Good NightrdquoTed Hughes ldquoThe Thought-FoxrdquoSylvia Plath ldquoMirrorrdquoSeamus Heaney ldquoHoneymoon FlightrdquoRabindranath Tagore ldquoFalse ReligionrdquoNissim Ezekiel ldquoNight of Scorpionrdquo
3 Formal letter and application writing Resume Writing Business Writing and Report writing
Instructions for the Paper Setter and Distribution of Marks
The question paper will consist of three sections and the distribution of marks will be asunderSection A 10 MarksSection B 24 MarksSection C 16 Marks
63Bachelor of Business Administration (Semester ndash V)
SECTIONndashA
I Six questions (three questions from the play All My Sons and three questions from Poems ofNature and Culture) requiring very short answers based on the reading of All My Sons andthe prescribed poems shall be set The examinees will be expected to answer any FIVE
(2x5=10 Marks)
SECTIONndashB
II THREE questions requiring brief descriptive answers based on character tone plot andtheme(s) in the play All My Sons will be set and examinees will be expected to attempt anyTWO
(6x2= 12 Marks)
III THREE questions on the central idea theme tone or style etc of the prescribed poemsfrom the textbook Poems of Nature and Culture will be set for the students to attempt anyTWO of these questions
(6x2= 12 Marks)
SECTIONndashC
IV ONE question requiring students to explain a stanza with reference to context will be setThe stanza for explanation will be taken from the poems prescribed in the syllabusONE essay-type question from the play All My Sons will be set
The students will be required to answer any of these two questions(1x8=8 Marks)
V TWO questions with internal choice will be set on (a) formal letterapplication writing(5 Marks) and (b) Resume WritingBusiness Writing and Report Writing (3 Marks)
(5+3=8 Marks)
64Bachelor of Business Administration (Semester ndash V)
PUNJABI (COMPULSORY)BBA-502 gzikph (bkiawh)
wK L 3 xzN e[b nze L 50gkm-eqw ns gkm-g[seK
1H uDthnK gzikph ejkDhnK(zgkH vkH ofwzdo eo gpbheFB fpTo r[o BkBe dt BhtofNh nfwqso 2018)bye ejkDh ejkDh-zrqfjnihs eo fBT hno ws nbh pkp dhr[opuB G[`bo EetK Ugok wodwBwjB pktk Jebt Bo pbhfizdo oh i]w[yihs jko ejkDhnK dk pkg w_ fJzi[nkJ eodh jKifszdo jK okj es JhFto dk iBwgqw gqekF noiB SV rvhoBk e[M nDfejk thuzdB Brh joy r joy riftzdo fzx yj yks yj yksr[odt fzx o[gkDk FhFk FhFk ns jo ejkDhnK
ftak ts$ko$gkso fusoD2H Bktb L Jj[ jwkok ihtDk (dbhg eo fNtkDk)
3H brgr 200 FpdK ftu goQk ouBk
4H ob nzroh goQ dk gzikph ftu nB[tkd
5H ftnkeoD L(T) gzikph X[Bh ftT[_s(n) tkekswe i[rsK L wb s nfXeko(J) ekoe s ekoeh zpzX
nze-tzv ns gohfyne bJh jdkfJsK
1H ftFk-ts bye dk ihtB s ouBk$ko$gkso fusoB (d ftuI fJe) 10 nze2H ko$ftFk-ts$gkso fusoB (d ftu_ fJe) 10 nze3H goQk L fszBK ftu_ fe fJe ftF T[s 05 nze4H ob nzroh goQ dk gzikph ftu nB[tkd 05 nze5H Bzpo 5 T[s fBoXkfos ftnkeoD ftu_ toDBkswe gqFB 10 nze6H T[goes bVh Bzpo 1 ns 2 dhnK g[seK ftu_ zyg T[`soK tkb
5 gqFB g[`S ikDr joe dk T[`so 50 FpdK s_ t`X Bk jt 5x2=10 nze
65Bachelor of Business Administration (Semester ndash V)
BBA-502 muF`lI pMjwbI(pMjwb dw ieiqhws qy s`iBAwcwr)(In Lieu of Punjabi Compulsory)
Time 3 Hrs Marks 50
AMkW dI vMf-
Bwg a- ies Bwg iv`c 15 pRSn pu`Cy jwxgy[ ividAwrQI vloN iksy 10 dy au~qr 30-40 SbdW
iv`c id`qy jwx[ hryk pRSn dy 2 AMk hoxgy[
Bwg A- ies Bwg iv`c 6 pRSn pu`Cy jwxgy[ ividAwrQI vloN iksy 3 pRSnW dy au~qr 400-500
SbdW iv`c id`qy jwx[ hryk pRSn dy 10 AMk hn[
1 is`K pMQ iv`c pirvrqn- gurUu hrgoibMd swihb qoN gurUu qyg bhwdr swihb q`k
(1606-1675) mIrI-pIrI ies dIAW ivSySqwvW qy pRBwv gurUu qyg bhwdr jI dw jIvn Aqy
Xogdwn gurUU qyg bhwdr swihb dI Shwdq[
2 gurUu goibMd isMG qy Kwlsw pMQ dw inrmwx- gurUu goibMd isMG jI (1675-1708) AwrMiBk
jIvn Kwlsw pMQ dI swjnw (1699) gurUU goibMd isMG jI dI SKSIAq[
3 pMjwb dw smwijk qy s`iBAwcwrk jIvn- myly Aqy iqauhwr lok gIq lok nwc pMjwb dy
pRis`D lok ik`sy pUrn Bgq hIr rWJw sohxI mhIvwl
66Bachelor of Business Administration (Semester ndash V)
sbMiDq pusqkW-
1 lsquopMjwb dw lok ivrswrsquo krnYl ismG iQMd pblIkySn ibauro pMjwbI XUnIvristI pitAwlw[
2 lsquopMjwb dw ivrswrsquo ipRQIpwl isMG kpUr inau bu`k kMpnI jlMDr[
3 lsquopMjwbrsquo (ieiqhws klw swihq qy s`iBAwcwr Awid) mu`K sMpwdk mihMdr isMG rMDwvw BwSw
ivBwg pMjwb pitAwlw[
4 lsquoiSromxI is`K ieiqhwsrsquo 1469-1708 fw suKidAwl isMG sMgm pblIkySn smwxw[
5 lsquosMKyp jIvn ds gurUu swihbwnrsquo igAwnI jgqwr isMG rwey morwvwlI Awjwd bu`k fIpU hwl
bjwr AMimRqsr[
6 lsquois`K ieiqhwsrsquo (1469-1765) ipMRsIpl qyjw isMG fw gMfw isMG pblIkySn ibauro pMjwbI
XUnivristI pitAwlw[
7 lsquois`K ieiqhwsrsquo Bwg pihlw KuSvMq isMG Anuvwdk fw gurdrSn isMG AOlK lwhor bu`k Swp
luiDAwxw[
8 lsquopMjwb dw ivrswrsquo (pMjwb dy siBAwcwr dw ivkws) ipRQIpwl isMG kpUr inaU buk kMpnI
jlMDr[
9 lsquois`K ihstrIrsquo 1469-1988 KuSvMq isMG nvXu`g pbilSrj nvIN id`lI[
10 lsquoswfw ieiqhwsBwg pihlwrsquo (1469-1708) pMjwb dw ieiqhws siqbIr isMG inau bu`k kMpnI
jlMDr[
11 lsquopMjwb dw ieiqhwsrsquo (1469-1799) iSv gjrwnI mdn pbilSrj pitAwlw[
67Bachelor of Business Administration (Semester ndash V)
BBA- 503 COMPANY LAW
Time 3 Hour Max Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students will attempt 10questions Each question will carry one mark the total weightage being 10 marks
Section B It will consist of essay typenumerical questions up to five pages in length Fourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I of the syllabus Thecandidates will be required to attempt any two questions Each question will carry 10 marks Thetotal weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question up tofive pages in length Four questions numbering 678 and 9 will be set by the examiner from part-II of the syllabus The candidates will be required to attempt any two questions Each questionwill carry 10 marks The total weightage of the section shall be 20 marks
Part ndash I
Company ndash Meaning Latest Amendments Features Types Formation Promotion andRegistration Preliminary contracts Limited Liability Partnership One Person CompanyMemorandum of Association Meaning Importance Contents Alteration Doctrine of UltraViresArticle of Association Meaning Contents Alteration Differences between Memorandum ofAssociation and Articles of Association Constructive notice of Memorandum and ArticleDoctrine of Indoor ManagementProspectus Definition Dating and Registration of Prospectus Kind of Prospectus ShelfProspectus Deemed Prospectus Abridged Prospectus Red herring Prospectus Liability forMisstatement in prospectusShare Capital Kinds Classes of Capital Alteration of Capital Further issue of Capital VotingRights Transfer and transmission of shares
Part ndash II
Board of Directors Directors Powers duties appointment removal legal position BorrowingPowers Managerial Remuneration Women DirectorsCompany Meetings-Rules of Meetings Annual general meeting extraordinary generalmeeting Meeting of BOD Quorum for different meetings Kinds ofresolutions dividend Procedure for Conducting Meetings (including Board meetings)
Winding Up- Modes of Winding up Commencement and Procedure of Winding up andConsequences of Winding up order
Suggested Readings
1 Avtar Singh ldquoCompany Lawrdquo2 N D Kapoor ldquoCompany Law amp Secretarial Practicerdquo
Note I The latest editions of the books should be followedNote II The teacher will use simulation method and will hold at least one statutorymeeting one Annual General Meeting one Extraordinary Meeting and one Board Meeting
68Bachelor of Business Administration (Semester ndash V)
BBA-504 ENTERPRENEURSHIP AND SMALL BUSINESS
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question up tofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part-IConcept of Enterpreneurship The Enterpreneur Definition nature and characteristics ofenterpreneurhsip Emergence of enterpreneurial class including women enterpreneurs Theoriesof enterpreneurship Socio-economic environment and the enterpreneur The concept of jointstoke company public company private company government company partnership companyHindu undivided familyCharacteristics of Enterpreneur Leadership risk taking decision making and business planningInnovation and enterpreneurship enterpreneurial behaviur and motivationEnterpreneurial Development Programmes-Their relevance and achievements Role ofgovernment in organising such programmes Critical Evaluation
Part-IISmall Business as a Seed Bed of Enterpreneurship Concept of business venture Thestart-up process Concept Plan Implementation Intial Strategic PlanningProduct and Marketing Scope Legal and tax consideration risk analysis and financialconsiderations ProfitPlanning in Small Enterprise Growth Strategies and diversification Finance Management incurrent operations and expansion of capitalRole of Small Business in the national economy National Policies for small businessdevelopment Government and Non-Governmental assistanceContribution of Commercial Banks in Promoting and servicing small business Small businessand modern technology
69Bachelor of Business Administration (Semester ndash V)
Suggested Readings
1 Hall B Pricke and Royce L Brahamson ldquoSmall Business Managementrdquo
2 Kenneth R Van Voorthis ldquoEnterpreneurship and Small Business Managementrdquo
3 Hans Schollhammer and Arthur H Kuriloff ldquoEnterpreneurship and Small Business
Managementrdquo
4 Joseph R Mancuso ldquoHow to Start Finance and Manage Your Own Small Businessrdquo
5 Sharma RA ldquoEnterpreneurial Change in Indian Industriesrdquo
6 Dhar PN and Lydall HFldquoThe Role of Small Enterprises in Indian Economic
Developmentrdquo
Note The latest editions of the books should be followed
70Bachelor of Business Administration (Semester ndash V)
BBA- 505 COST ACCOUNTING
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sectionsSection A It will have question No1 consisting of 12 very short answer questions from the
entire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Unit IIntroduction- Concept of cost costing cost Accounting amp Cost Accountancy Limitations ofFinancial Accounting Origin and Objectives of cost Accounting Advantages and limitations ofCost Accounting Difference between Financial and Cost Accounting Cost Unit amp Cost CentreElements of cost Material Labour and other Expenses Classification of cost Types of Costs andPreparation of Cost SheetMethods of CostingContract CostingProcess Costing - Meaning Features Normal and Abnormal Loss Gains
Unit IIMarginal Costing ndash Meaning and various concepts - Fixed Cost Variable Cost ContributionPV Ratio Break Event Point Margin of SafetyStandard Costing- Definition and Meaning of Various Concepts Advantages and Limitations ofStandard CostingVariance Analysis ndash Material and Labour Variances onlyBudget and Budgetary Control- Definition Meaning and objectives of Budgetary controlAdvantages and disadvantages of Budgetary Control Types of Budget
Suggested Readings1 Vasistha and Saxena ldquoAdvanced Cost Accountingrdquo2 Jain SP and Narang ldquoAdvanced Cost Accountingrdquo3 Maheshwari SN ldquoCost Accountingrdquo4 Arora MN ldquo Cost Accounting Principles amp Practicesrdquo Vikas Publishing House
New Delhi5 Dev Prabhu ldquoCost Accountingrdquo Himalaya Publication New Delhi6 Horngreen Charles T Datar and Rajan Madav V ldquoCost Accountingrdquo Dorling
Kindersley (India) Pvt Ltd Pearson Publishers LtdNote The latest editions of the books should be followed
71Bachelor of Business Administration (Semester ndash V)
BBA-511 GROUP A- CONSUMER BEHAVIOUR
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndashIIntroduction to Consumer Behavior (CB) - Importance Scope Need for studying CB ConsumerResearch Consumer Motivation Needs amp Goals Positive amp Negative motivation Types ampSystems of Needs Hierarchy amp Trio of NeedsPersonality Nature Theories Freudian Neo Freudian amp Trait Self-ConceptPerception Sensation Absolute Threshold and Differential ThresholdLearning Classical learning Instrumental learning and Cognitive learning theoriesAttitude Tricomponent Attitude Model Sources of Influence Attitude Measurement
Part - IIReference Groups Concepts and AppealsSocial Class amp its measurementCulture amp Sub Culture Definition amp InfluenceIntroduction to Opinion leadership amp Consumer InnovationConsumer Decision Making
Suggested Readings1 Schiffman I G and Kanuk L L ldquoConsumer Behaviourrdquo Pearson Education
New Delhi2 Blackwell Roger D Miniard Paul W and Engel James F ldquoConsumer Behaviourrdquo
Cengage Publishing3 Solomon Michael R ldquoConsumer Behaviourrdquo Pearson Education New Delhi4 Assael Henry ldquoConsumer Behaviour and Marketing Actionrdquo Cengage Publishing5 Loudon David L and Della Bitta Albert J ldquoConsumer Behaviorrdquo Tata McGraw-Hill
Note The latest editions of the books should be followed
72Bachelor of Business Administration (Semester ndash V)
BBA- 512 GROUP A- ADVERTISING amp SALES MANAGEMENT
Time 3 Hours M Marks 50Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IDefinition Nature and Evolution of Advertising its functions and role and types of AdvertisingSocial Economic and Legal Aspects of AdvertisingAdvertising and Marketing Mix Advertisingand Communication Process Advertising Budget Objectives Preparation and Methods ofAdvertising BudgetAdvertising Agency Function Selection and CompensationAdvertising Media Different Types of Media Function Merits and Demerits of MediaSelection of Media and its VehiclesCopy Writing Different Elements of a Copy and Layout
Part ndashIIIntroduction to Sales Management Nature role and importance Functions of Sales ManagerSales Organization Formal Informal Horizontal Vertical Centralized DecentralizedGeographic Customer Product Combination OrganizationsPlanning and recruitment of sales force - Job analysis specification Job description Sources ofRecruitment Selection of Sales PersonSales Training - Objective Designing Training ProgrammeSales Force Motivation Nature Importance Factors Influencing the Motivation of sales forceCompensations Types Compensations PlanEvaluation of Sales Forces Performance Qualitative and Quantitative Basis to Evaluate SalesForce Control and Budget
73Bachelor of Business Administration (Semester ndash V)
Suggested Readings
1 Belch George E and Belch Michael A ldquoAdvertising and Promotionrdquo Tata McGraw Hill
2 Guinn Allen Chris T Semenik Richard J ldquoAdvertising amp Integrated Brand Promotionrdquo
Thomson ndash South Western
3 Batra Rajeev Mayers John G and Aaker David A ldquoAdvertising Managementrdquo
Pearson Education New Delhi
4 Spiro Stanton and Rich ldquoManagement of a Salesforcerdquo Tata McGraw Hill
5 Richard R Still Cundiff W Edward Govoni A P Norman ldquoSales Management Decision
Strategy and Casesrdquo Pearson Education
6 Kotler Philip Keller Kevin Koshey Abraham and Jha Mithileshwar
ldquoMarketing Managementrdquo South Asian Perspective Pearson Education New Delhi
7 Aaker David A and Myera John G ldquoAdvertising Managementrdquo Prentice Hall of India
New Delhi
Note The latest editions of the books should be followed
74Bachelor of Business Administration (Semester ndash V)
BBA-521 GROUP B- INDUSTRIAL RELATIONS amp LABOUR LEGISLATIONS
Time 3 Hour M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 6 78 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IConcept of Industrial Relations Factors affecting industrial relations Importance of IndustrialRelations Collective Bargaining and Labour Management Co-Operation in India includingWorks CommitteeDiscipline and Grievance Management Negotiation and Collective Settlements WorkersParticipation in Industry Productive Bargaining and Gain Sharing Employee Empowerment andQuality Management Industrial Relations and Technological Change
Part ndash IIEmergence and Objectives of Labour Laws and their Socio-economic Environment IndustrialRelations Laws-Laws Relating to Industrial Disputes Trade Unions and Standing OrderSocial SecurityWorkmens Compensation Act Employees State Insurance Act
Wages and Bonus Laws-The Law of Minimum Wages Payment of Wages Payment of BonusLaws relating to working conditions The Law Relating to Factories
Suggested Readings1 Sinha PRN Sinha Indu Bala and Shekhar Seema Priyadarshani ldquoIndustrial Relations
Trade Unions and Labour Legislationrdquo Pearson Education New Delhi2 Sarma AM ldquoIndustrial Relations and Labour Lawsrdquo Himalaya Publishing House
Mumbai
Note The latest editions of the books should be followed
75Bachelor of Business Administration (Semester ndash V)
BBA- 522 GROUP B -ORGANISATION CHANGE AND DEVELOPMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay type numerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IOrganisation Change - Introduction importance forces of change and types of changeModels of change - systems model of change Lewinrsquos Force Field Analysis Modelthe Continuous change Process Model Change and Transition ManagementChange amp its impact - effects of change on people operational effects psychological effectssocial effects peoplersquos reaction to change- Acceptance of change indifference organizedresistance frustration amp aggression Reasons for resistance and Methods of minimizingresistance
Part ndash IIOrganisation Development - Meaning features objectives History of OD in India and abroadorganizational problems and process of organizational developmentOD interventions - concept characteristics classification of intervention OD interventions astool to improve effectiveness of organization Process of OD interventions Team building
Suggested Readings
1 Bhatia SK ldquoManagement of Change amp Organisation Development- InnovativeApproachesrdquo Deep amp Deep Publications New Delhi
2 Bhattacharya Dipak Kumar ldquoOrganization Change amp Developmentrdquo Oxford UniversityPress
3 Singh Kavita ldquoOrganisation Change amp Development Excel Books
Note The latest editions of the books should be followed
76Bachelor of Business Administration (Semester ndash V)
BBA-531 GROUP C - MANAGEMENT OF BANKING OPERATIONS
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash I
Management of banks Regulatory role of RBI Monetary Policy-meaning and itsimplicationsLaws in banking-RBI Act 1934 Negotiable Act 1881 The Banking Regulation Act1949Types of Bank Accounts- Fixed or time deposit account Savings bank deposit account Currentdeposit account Recurring deposit accountLending- Features of bank credit types of lending terms and conditions of lending differenttypes of loans and their features
Part ndash IIRisk management in banks- types of risks Capital Adequacy- the Basel Accord implications forbank CRAR and Prudential Norms for asset classification income recognition and provisioningAnti- money laundering and KYC normsIntroduction to Asset Liability Management Customer Relationship ManagementCorporate Governance in Commercial BanksInnovations in Banking with special reference to Fee Based Services
Suggested Readings
1 Padmalatha Suresh and Justin Paul ldquoManagement of Banking and FinancialServicesrdquoPearson Education New Delhi
2 Sharma RK Gupta Shashi K Jagwant Singh ldquoBanking and Insurancerdquo3 Agarwal OP ldquoBanking and Insurancerdquo4 Sethi Jyotsana and Bhatia Nishwan ldquoElements of Banking and Insurancerdquo
Note The latest editions of the books should be followed
77Bachelor of Business Administration (Semester ndash V)
BBA-532 GROUP C -INSURANCE amp RISK MANAGEMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 6 7 8 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IDefinition nature Role and Importance of Insurance Salient Feature of IRDA Act 1999Rationale for opening up of the Insurance Sector to the private sector Nature of Life InsuranceContractAnnuities Surrender Value Calculation of Premium and measurement of risk Progress of LifeInsurance Business in India Fire Insurance ndash Nature and Use Policy Condition Rate FixationPayment of Claims Reinsurance Marine Insurance Nature Premium Calculation Payment ofClaimsMotor Insurance Policy and Covers Comprehensive Policy Third Party Act Policies ExtraBenefits cover Motor Insurance Claims
Part ndash IIConcept of Risk Corporate and Personal Risk Management Identification of Risk ToolsTechniques for perception of risk Methods for determining theoperative causes of peril Safety auditEvaluation of Risk Risk Avoidance amp Reduction of Risk methods of loss prevention and riskreduction Role of surveyors in loss prevention risk reductionTechniques of Risk Financing Retention of risk Captive insurance companies Transfer of RiskTypes of risk transfer Benefits and limitation of Insurance- Partial insurance arrangements
Suggested Readings
1 Insurance Regulation and Development Act
2 Gopal Krishan G ldquoInsurance Principles and Practicerdquo Sterling Publishers New Delhi
Note The latest editions of the books should be followed
78Bachelor of Business Administration (Semester ndash V)
BBA- 541 Group D- INTERNATIONAL BUSINESS ENVIRONMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IIntroduction to International Business Importance nature and scope ofInternational businessmodes of entry into International BusinessEnvironmental Context of International Business Framework for analyzing Internationalbusiness environment ndash Domestic foreign and global environmentsand their impact oninternational business decisionsInternational Financial Environment Foreign investments -Pattern Structure andeffectsMovements in foreign exchange and interest rates and then impact on Trade and investmentflows
Part ndash IIInternational Economic Institutions and Agreements WTO IMF World Bank UNCTAD andotherInternational agreements International commodity trading and agreementsGlobal Trading Environment World trade in goods and services ndash Major trends anddevelopments World trade and protectionism ndash Tariff and non-tariff barriers Counter tradeGlobalisation ampSociety- Emerging Developments and Other Issues Growing concern forecology IT and international business
Suggested Readings
1 Bennet Roger ldquoInternational Businessrdquo Financial Times Pitman Publishing London2 Bhattacharya B ldquoGoing International Respon se Strategies of the Indian Sectorrdquo
Wheeler Publishing New Delhi3 Griffin Ricky W and Pustay Michael W ldquoInternational Business A Managerial
Perspectiverdquo Addison Wesley Readings
Note The latest editions of the books should be followed
79Bachelor of Business Administration (Semester ndash V)
BBA- 542 GROUP Dndash MANAGEMENT OF INTERNATIONAL BUSINESS ORGANISATIONS
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IGlobalization and International Business - Meaning Forces Driving Globalization Reasons forGlobalization of Business Modes of Operation of International Business International Businessvs Domestic Business Dealing of international Business with Cultural DifferencesGlobalisation and Society - Impact of FDI Economic Impact of MNE Foundations of EthicalBehavior Ethics amp Corporate Bribery Ethicals Dilemmas and Business PracticesMultinational Corporations and their Involvement in International Business Issues in ForeignInvestments Technology Transfer Pricing and Regulations
Part ndash IIExport Import Strategies - Introduction Export Strategy Import Strategy Export ImportProcess and DocumentationDirect Investment and Collaborative Strategies - Types of Collaborative ArrangementsProblems with Collaborative Arrangements Managing Foreign ArrangementsOrganization of International Business - Introduction Organization Structure Coordination andControl System Organization CultureManaging International Operations Global Manufacturing and Supply Chain ManagementInternational Accounting Issues
Suggested Readings
1 Daniels John D and Radebaugh LeeH ldquoInternational Business ndashEnvironments andOperations Pearson Publishing House Ltd New Delhi
2 Bennet Roger ldquoInternational Businessrdquo Financial Times Pitman Publishing London
Note The latest editions of the books should be followed
80Bachelor of Business Administration (Semester ndash VI)
BBA- 601 ENGLISH COMPULSORY
Time 3 Hours Max Marks 50
Texts Prescribed1 The English Teacher by RK Narayan2 Glimpses of Theatre Guru Nanak Dev University AmritsarCourse Contents1 The study of the whole text of the novel The English Teacher2 The study of the following one-act plays from the prescribed book
Glimpses of Theatre
i) The Willii) Villa for Saleiii) Progressiv) The Monkeyrsquos Pawv) Sorry Wrong Number
Essay Writing
Instructions for the Paper Setter and Distribution of MarksNote The paper setters should avoid questions of theoretical nature on English GrammarThe question paper will consist of three sections and the distribution of marks will be asunderSection A 10 MarksSection B 24 MarksSection C 16 Marks
SectionndashAI SIX questions (three questions based on the prescribed one-act plays from the textbook
Glimpses of Theatre and three questions based on the novel The English Teacher requiringvery short answers based on the close reading of the prescribed novel and one-act plays shallbe set and examinees will be expected to answer any FIVE
(2x5=10 Marks)SectionndashBII THREE questions requiring brief descriptive answers based on character tone plot and
theme(s) in the prescribed one-act plays will be set and examinees will be expected toattempt any TWO (6x2= 12 Marks)
III THREE questions on central idea theme tone or style etc of the prescribed novel will be setfor the students to attempt any TWO of these questions (6x2= 12 Marks)
SectionndashCIV ONE question requiring the students to write an essay on one of the three given topics will be
set (1x8=8 Marks)V TWO essay type questions (one from the prescribed one-act plays and one from the
prescribed novel) will be set for the students to answer any ONE of these questions(1x8= 8 Marks)
81Bachelor of Business Administration (Semester ndash VI)
PUNJABI (COMPULSORY)BBA- 602 gzikph (bkiawh)
wKL 3 xzN e[b nzeL 50
gkm-eqw ns gkm-g[seK
1H ekft rot (gfjb S eth)(zgkH fpeow fzx x[zwD eowihs eo)r[o BkBe dt BhtofNh nfwqso(Fy cohd Fkj j[B r[o BkBe dt ih r[o noiB dt ihtkfo Fkj Fkj w[jzwd)(gqzr fjs ftnkfynk$ftak ts$ko)
2H XoshnK d rhs (oBkwk) pofizdo fzx jwdodBkBe fzx g[sewkbk nzfwqso(bye ihtB s ouBk$wki fGnkuko gfogy$coBkw d srdquoo s goy)
3H (T) by ouBk (ftfrnkB seBkbih ns ubzs wfbnK pzXh)(n) zyg ouBk
4H ftnkeoD L(T) ftnkeoBe aqDhnK L fbzr ns tuB(n) fefonk tkezF L gfoGkFk pDso s gqeko
nze-tzv ns gohfyne bJh jdkfJsK
1H gqzr fjs ftnkfynk$ftak-ts$ko (d ftuA fJe) 10 nze2 wki fGnkuko gfogy$caoBkw d so s (d ftuA fJe) 10 nze3H by ouBk L fszBK ftu_ fe fJe ftF T[s 05 nze4H zyg ouBk 05 nze5H Bzpo 4 T[s fBoXkfos ftnkeoD ftu_ d gqFB 2x5= 10 nze6H T[goes bVh Bzpo 1 ns 2 dhnK g[seK ftu_ zyg T[`soK tkb
5 gqFB g[S ikDr joe dk T[so 50 FpdK s_ tX Bk jt 5x2=10 nze
82Bachelor of Business Administration (Semester ndash VI)
BBA- 602 muF`lI pMjwbI
(pMjwb dw ieiqhws qy s`iBAwcwr)(In Lieu of Punjabi Compulsory)
Time 3 Hrs Marks 50
AMkW dI vMf -
Bwg a- ies Bwg iv`c 15 pRSn pu`Cy jwxgy[ ividAwrQI vloN iksy 10 dy au`qr 30-40 SbdW iv`c
id`qy jwx [ hryk pRSn dy 2 AMk hoxgy [
Bwg A- ies Bwg iv`c 6 pRSn pu`Cy jwxgy [ ividAwrQI iksy 3 pRSnW dy au`qr 400-500 SbdW
iv`c id~qy jwx[ hryk dy 10 AMk hn [
1 rxjIq isMG ADIn pMjwb dw eykIkrn Aqy ivsQwr - 1790 iv`c pMjwb dy rwjnIiqk
hwlwq rxjIq isMG dw jIvn Aqy ij`qW AMimRqsr dI sMDI rxjIq isMG dy AMgryjW nwl
sbMD sYink pRbMD pMjwb dw imlwn ibRitS rwj iv`c [
2 rwjnIiqk jwigRqI Aqy smwijk-Dwrimk suDwr AMdoln - 1857 dw ivdroh Aqy pMjwb
kUkw AMdoln gdr AMdoln AwrIAw smwj inrMkwrI qy nwmDwrI isMG sBw AMdoln
gurduAwrw suDwr AMdoln Aqy AkwlI[
3 vMf Aqy suqMqrqw - jilAwvwlw bwg h`iqAwkWf AsihXog AMdoln nOjvwn Bwrq sBw
isvl nw PurmwnI AMdoln Bwrq C`fo AMdoln mhwn suqMqrqw sYnwnIAW dw Xogdwn-
lwlw lwjpq rwey mwstr qwrw isMG
skrqwr isMG srwBw s Bgq isMG
saUDm isMG s KVk isMG
83Bachelor of Business Administration (Semester ndash VI)
sbMDq pusqkW-
1 lsquorxjIq isMGrsquo nirMdr ikRSn isnhw pMjwbI XUnIvristI pitAwlw[
2 lsquomhwrwjw rxjIq isMGrsquo sIqw rwm kohlI Awqmwrwm AYNf sMnj pbilSrz AYNf bu`k
sYlrz [
3 lsquois`K ihstrIrsquo 1469-1988 KuSvMq isMG nvXu`g pbilSrz nvI id`lI [
4 lsquois`K ieiqhwsrsquo Bwg dUjw (1839-2004) KuSvMq isMG Anuvwdk fw gurdrSn isMG
AOlK lwhor bu`k Swp luiDAwxw[
5 lsquois`K ieiqhwsrsquo (1526-1849) ibSn dws mlhoqrw bRdrz pbilSrz id`lI [
6 lsquopMjwb dIAW lihrWrsquo (1850-1910) SmSyr isMG lsquoASokrsquo pRkwSk kivrwj nrwiex isMG
v`lB inAwmq purI [
7 lsquopMjwb dw ivrswrsquo ipRQIpwl isMG kpUr inau bu`k kMpnI jlMDr[
8 lsquois`K ieiqhwsrsquo kinMGm lwhor bu`k Swp luiDAwxw [
9 lsquopMjwb dw ieiqhwsrsquo (1791-1966) iSv gjrwnI mdn pblISrz pitAwlw [
84Bachelor of Business Administration (Semester ndash VI)
BBA-603 INCOME TAXTime 3 Hours Marks 50Note The question paper covering the entire course shall be divided into three sectionsSection A It will have question No1 consisting of 12 very short answer questions from the
entire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 67 8 and 9 will be set by theexaminer from Part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash ABasic concepts Income Agricultural Income Person Assessee Assessment Year PreviousYear Gross Total Income Total Income Residential Status Tax Incidence and ResidentialStatus Exempted income under section 10(1) 10(2) 10(2A) 10(5) 10(7) 10(10) 10(10A)10(10AA) 10(10B) 10(10D) 10(11) 10(12) 10(13) 10(13A) 10(14) 10(16) 10(32) 10(34)10(35) 10(36) 10(37) 10(38)Computation of income under different heads Salaries Income from house property Profits andgains of business or profession Sections to be covered are Sec-28 29 30 31 32 35 36 3740(a) 40(b) 40A 43B 44AA 44AB 44AD and 44AE
Part-BCapital Gains Basis of Charge Meaning of capital assets Classification of capital assets andtheir tax implication Meaning of Transfer Elementary Knowledge of Transactions not to beTreated as Transaction of Transfer Computation of Capital Gains( Depreciable and Non-Depreciable Assets) Special cases to be covered - Conversion of Capital assets into stock inTrade Compulsory acquisition of assets Self generated assets Transfer of bonus sharesExemptions to be covered Sec 54 54B 54EC 54F 54HComputation of tax liability under section 111A and 112Capital gain provisions related to Individual and Firm need to be coveredIncome from other sources [excluding Sec-2(22)] Computation of Total Income and TaxLiability of an individualClubbing of income and Aggregation of income and set-off and carry forward of losses(excluding Sec-94(7) and 94(8)Deductions from Gross Total Income Section 80A 80AB 80AC 80C 80CCC 80CCD80CCG 80D 80DD 80DDB 80E 80G 80GG 80GGA 80GGC 80TTA and 80UComputation of total income and tax liability of individuals and firms
Suggested Readings1 Ahuja Girish and Ravi Gupta ldquoSystematic Approach to Income Taxrdquo Bharat Law
House Delhi2 Singhania Vinod K and Kapil Singhania ldquoTDS Computation and E- filing of TDS
Returnsrdquo Taxmann Publications Pvt Ltd New Delhi3 Singhania Vinod K ldquoTax Computation and E-filing of Income Tax Returnsrdquo Taxmann
Publications Pvt Ltd New Delhi
85Bachelor of Business Administration (Semester ndash VI)
BBA- 604 FUNDAMENTALS OF CAPITAL MARKET
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sectionsSection A It will have question No1 consisting of 12 very short answer questions from the
entire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 67 8 and 9 will be set by theexaminer from Part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IIntroduction-evolution structure functions objectives and importance of capital market inIndiaComponents of capital market- introduction to New issue market stock market financialinstitutionsInstruments in capital market-Shares (Equity and Preference) Warrants Bonds and its typesGDRs ADRs ETFs Mutual Funds Derivatives (forwards futures and options)Participants in Capital MarketDifference between Capital Market and Money Market
Part ndash IIStock Exchanges-Stock Exchanges in India Organisation Management Membership rules ofstock exchange operators at stock exchanges SEBI guidelines on Stock Exchange weaknessesof stock exchange in IndiaListing of securities-requirement for listing objectives of listing advantages of listingSecurity Market Indices-Uses of Security Market Indices Types of Indices DifferentiatingFactors in constructing Market Indices
Suggested Readings1 VA Avadhani ldquoSecurity Analysis and Portfolio ManagementrdquoHimalaya Publishers New
Delhi2 Brown Reilly ldquoInvestment Analysis and Portfolio Managementrdquo Thomson Publishers3 SinghPreeti ldquoInvestment Managementrdquo Himalaya Publishers New Delhi4 NCFM Modules (wwwnseindiacom)5 wwwsebigovin wwwnseindiacom wwwcapitalmarketcom
Note The latest editions of the books should be followed
86Bachelor of Business Administration (Semester ndash VI)
BBA-605 VIVA-VOCE Max Marks 50
87Bachelor of Business Administration (Semester ndash VI)
BBA -611 Group A- SERVICES MARKETINGTime 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from Part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IEvolution and Understanding of Services Marketing Conceptual Framework ServiceDefined Nature of services Characteristics of services- Intangibility InconsistencyInseparability and inventory Classification of Services Consumer versus IndustrialServicesImportance of Services Marketing in Indian Economy amp Global ScenarioService Marketing Mix Introduction to the 7Ps ( 4 Ps + Extended 3 Ps)of Services MarketingMixServices Marketing Mix (4Ps)Product Service Mix- introduction Transition from Product Marketing from ServiceMarketing Differentiating goods from service categories of service mix Goods- Servicesmarketing continuumPrice Factors involved in pricing a service product capacity planning measures to respond tochange in demand Reshaping demand using effective pricingPlace Distribution Strategies Challenges in distribution of services Role of internet indistributionPromotion Objectives Personal Selling Advertising amp Sales Promotion
Part ndash IIExtended 3 Ps of Service Marketing MixPeople Role of service employees in service business training amp development of employeesMotivation and EmpowermentProcess Services as process or system- different process aspects and managerial challengesstrategies for managing inconsistency customer service in service marketingPhysical Evidence nature importance service scapesServices Marketing Implementation Services Marketing Triangle Servqual Model RaterPZB Gap Model
88Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Zeithaml VA Bitner Mary Jo Pandit ldquoServices Marketingrdquo Tata McGraw Hill
New Delhi
2 Lovelock Christopher Wirtz Jochen Chatterjee ldquoServices Marketing PeopleTechnology
Strategyrdquo Pearson Education New Delhi
3 Payne Adrian ldquoThe Essence of Services Marketingrdquo Prentice Hall of India New Delhi
4 Nargundhar Rajendra ldquoServices Marketingrdquo Tata McGraw Hill New Delhi
5 Goncalves Karen P ldquoServices Marketing-A Strategic Approachrdquo
Prentice Hall International New Jersey
6 Jauhari Vinnie Dutta ldquoServices- Marketing Operations Managementrdquo
Oxford University Press New Delhi
7 Srinivasan R ldquoServices Marketing- The Indian Contextrdquo Prentice Hall of India
New Delhi
Note The latest editions of the books should be followed
89Bachelor of Business Administration (Semester ndash VI)
BBA-612 Group A - E-MARKETING
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from the
entire syllabus with answer to each question up to five lines in length Students will
attempt 10 questions Each question will carry one mark the total weightage being
10 marks
Section B It will consist of essay typenumerical questions up to five pages in length
Four questions numbering 2 3 4 and 5 will be set by the examiner from Part-I of
the syllabus The candidates will be required to attempt any two questions Each
question will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question upto
five pages in length Four questions numbering 678 and 9 will be set by the
examiner from Part-II of the syllabus The candidates will be required to attempt
any two questions Each question will carry 10 marks The total weightage of the
section shall be 20 marks
Part ndash I
Introduction Concept nature and importance of e-marketing E-marketing versus traditional
marketing Issues challenges and opportunities for e-marketing Reasons for growth of e-
marketing Tools and techniques of e-marketingndashadvantages and disadvantages e-marketing
situations E-Marketing Management Segmentation targeting and positioning E-marketing
mix E-marketing and customer relationship management ndash concept and scope E-customers and
their buying process E-marketing and customer loyalty and satisfaction Communities and social
networks
90Bachelor of Business Administration (Semester ndash VI)
Part ndash II
Internet Marketing Concept and role of internet marketing Search engine
optimization ndashfunctions type of traffic keywords and steps in search engine optimization
Internet advertising ndash types and tracking ROI Online PR News and Reputation Management
Direct marketing ndashscope and growth E-mail marketing Social Media Marketing Concept and
tools Blogging ndash benefits types Video-marketing for business purpose ndash tools and techniques
Pay per click marketing Issues and challenges E-payment systems Payment gateways use of
Debit and credit cards Mobile Marketing Trends and terminologies Benefits and applications of
mobile and smart phone applications M-commerce
Suggested Readings
1 Joseph PT ldquoE-Commerce ndash An Indian Perspectiverdquo Prentice Hall of India
2 Schneider Gary P ldquoE-Commerce Strategy Technology and Implementationsrdquo
Cengage Learning India Private Limited
3 Murthy CSV ldquoE-Commerce Concepts Models Strategiesrdquo Himalaya Publishing House
4 Brahm Canzer ldquoE-Business and Commerce Strategic Thinking amp Practicerdquo
Biztantra Publishers
5 Kotler Philip ldquoMarketing Managementrdquo
Note The latest editions of the books should be followed
91Bachelor of Business Administration (Semester ndash VI)
BBA- 621 Group B- TRAINING amp DEVELOPMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash ITraining- Conceptual aspects Training and Learning Training objectives Identification oftraining needs Training Process Policies Plans designing training programmes Methods ofTraining Evaluation of Training Effectiveness and Significance of TrainingWages and Salary Administration
Part ndash IIDevelopment- Concept Difference between training and development Objectives ofdevelopment Development Process Development needs evolving development policiesPreparing development plans Designing development programmes Development MethodsCase studies Role play and Sensitivity TrainingBusiness Games Transaction Analysis Behavior Modelling and Evaluation of DevelopmentEffectiveness
Suggested Readings
1 Armstrong MA ldquoHandbook of Human Resource Management Practicerdquo Cogan PageLondon
2 Dayal I ldquoManpower Training in organizationsrdquo Prentice Hall of India New Delhi3 Craig Robert ldquoTraining and Development Handbookrdquo McGraw Hill New York4 Brahm Canzer ldquoE-Business and Commerce Strategic Thinking amp Practicerdquo
Biztantra Publishers5 Kotler Philip ldquoMarketing Managementrdquo
Note The latest editions of the books should be followed
92Bachelor of Business Administration (Semester ndash VI)
BBA- 622 GROUP B- CONTEMPORARY ISSUES IN HUMAN RESOURCEMANAGEMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IHuman Resources and the Competitive advantage ethical issues and challenges in HRM Jobstress and work family conflict Gender issues in workplacePerformance Management and Organizational Reward System-definition purpose principlesconcerns Ethical considerations scope and background Performance Management as aBusiness strategy Theoretical framework Goal setting theory Expectancy theory Designingof Performance management systems setting goals measuring performance Rewardingperformance Concept and significance Foundation of the reward system Economic Theoriesrelating to pay Psychological and Motivational theories affecting reward
Part ndash IIManaging Diversity Meaning Challenges in managing diversity Diversity in organizations
improving the management of Diversity
The nature of work Meaning of work Theories about work Organizational factors affecting
work Changing patterns of work Unemployment Attitudes to work
HRM in Electronic Era Human Resource Accounting amp Auditing The role of HRM in 21st
century and future directions of HRM
93Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Michael Armstrong lsquoA Handbook of Human Resource Management Practicesrsquo
Kogan Page London
2 Luis R Gomez ndashMejia David B Balkin and Robert L Cardy ldquoManaging Human Resourcesrdquo
PHI New Delhi
3 Tanuja Agarwal ldquoStrategic Human Resource Managementrdquo Oxford University Press
New Delhi
Note The latest editions of the books should be followed
94Bachelor of Business Administration (Semester ndash VI)
BBA-631 GROUP C- SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 6 7 8 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash I
Security Analysis- Concept of Risk and Return and their types Risk Return Trade Off Valuationof Equity Shares Preference Shares Debentures Factors affecting Share Prices Classification ofsecurity buyers methods of marketing of securities
Regulation of securities- Securities Contracts (Regulation) Amendment Rules1996
Investment Analysis- concept of Fundamental Analysis Technical Analysis Efficient MarketHypothesis Capital Asset Pricing Model Arbitrage Pricing Theory
Part ndash II
Portfolio Management- Definition Of Investment Defining Investment Objectives TheInvestment Process Investment Categories difference between Portfolio management andmutual funds
Portfolio Selection - Risk and Investor Preferences - Investment Constraints
Brief Introduction to Portfolio Management Schemes-features of PMS
SEBI Guidelines on Portfolio Management
95Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Chandra Prasanna ldquoInvestment Analysis and Portfolio Managementrdquo Tata McGraw Hill
2 Chandra Prasanna ldquoFinancial Managementrdquo Tata McGraw Hill
3 Avadhani VA ldquoSecurity Analysis and Portfolio Managementrdquo Himalaya PublishingHouse New Delhi
4 Bodie Zvi Kane AlexJ Marcus Alan Mohanty Pitabas ldquoInvestmentsrdquoTata McGraw Hill
5 Brown Reilly ldquoInvestment Analysis and Portfolio Managementrdquo Thomson Publication
Note The latest editions of the books should be followed
96Bachelor of Business Administration (Semester ndash VI)
BBA- 632 GROUP C -CONTEMPORARY ISSUES IN ACCOUNTING
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IEmergence of Contemporary Issues in Accounting ndash Influence of other disciplines onAccounting and Changing EnvironmentHuman Resource Accounting Meaning Objectives and Scope Methods of Human ResourceAccounting- Human Resource Cost Accounting ( Historical cost Approach Replacement Costapproach and Opportunity Cost approach) Human Resource Value Accounting (Lev amp SchwartzModel Flamholtz Model and Hermansonrsquos Model) Objections against Human resourceaccounting Use of Human resource Accounting in Managerial Decisions Human ResourceAccounting in IndiaPrice Level Accounting ndash introduction Methods (Current Purchasing Power Current CostAccounting Current Value Accounting Technique and Replacement Cost AccountingTechniques) Utility and Corporate PracticesCorporate Social Reporting Areas of Corporate Social Performance Approaches to CorporateSocial Accounting and Reporting Corporate Social Reporting in India
Part ndash IICorporate Reporting Concept of Disclosure in relation to Published Accounts Issues inCorporate Disclosure Corporate Disclosure Environment Conceptual framework of corporatereportingRecent Trends in the Presentation of Published AccountsEconomic Value Added EVA Disclosure in India Corporate Reporting through WebAccounting Standards in India - Significance and formulation of Accounting Standards
97Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Lal Jawahar and Lele RK ldquoContemporary Accounting Issuesrdquo Himalaya Publishers
New Delhi
2 Porwal LS ldquoAccounting Theoryrdquo Tata McGraw Hill
3 Lal Jawahar ldquoCorporate Financial Reportingrdquo Taxman Arora JS
ldquoPrice Level Accountingrdquo Deep and Deep Publishers New Delhi
4 Chander Subhash ldquoCorporate Reporting Practicesrdquo Deep and Deep Publishers
Note The latest editions of the books should be followed
98Bachelor of Business Administration (Semester ndash VI)
BBA-641 GROUP D- EXPORT IMPORT MANAGEMENT AND DOCUMENTATION
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IInternational Commercial Terms ndash Need Groups Ex-works FOB FAS CFR CIF Documentsfor starting up a new export venture aligned documentation system meaning Rationale variousdocuments EDI initiative methods of payment advance payment open Account consignmentsales and documents against acceptance (DA) documents against payment (DP) letter ofcredit pre shipment credit meaning procedure rates documents needed post shipment creditmeaning procedure types and documents needed
Part ndash IIExport Credit and Guarantee Corporation (ECGC) Export Credit Insurance Insurance PoliciesBank Guarantees and Special Schemes Role of ECGC Theories and Practice of ForeignExchange Rate Determination Floating and Fixed Exchange Rates Exchange ControlRegulations and Procedures in India FEMAMarine Insurance Types of Marine Insurance Marine Losses Procedure and DocumentsNeeded for Claim
99Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Current Foreign Trade Policy
2 Handbook of procedures Volume I amp II
3 Jain SC Export Procedures and Documents
4 Kumar A ldquoExport and Import Managementrdquo Excel Books
5 Lall G S ldquoFinance of Foreign Trade and Foreign Exchangerdquo
6 Manual on Export Documentation Nabhi publication
7 Ram P ldquoExport What Where and Howrdquo Anupam Publishers
8 Varshney RL and Bhattacharya B ldquoInternational Marketing Managementrdquo
S Chand Publishers Pvt Ltd New Delhi
Note The latest editions of the books should be followed
100Bachelor of Business Administration (Semester ndash VI)
BBA- 642 GROUP D- GLOBAL STRATEGIC MANAGEMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IConcept of strategy including global strategy An overview of formulation and implementation
of global strategy analysing the external environment especially the tools of analysis culture
and global strategy analysing company resources and capabilities personal goals of top
management corporate level strategy including vertical integration diversification strategic
alliance and acquisition
Part ndash IIEntering foreign markets business level strategies functional level strategies strategy and
Technology evaluation of strategy implementation of strategy organization structure and
Strategy management of political risk and negotiation governing the corporation around the
World
101Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Deresky H ldquoInternational Management Managing Across Borders and Cultures
Pearson Education
2 Hill C W L and Jones G R ldquoStrategic Management An Integrated Approachrdquo Biztantra
3 Hill C W L and Jain A K ldquo International Business Competing in the Global Market
Placerdquo McGraw Hill Co New Delhi
4 Hitt M A Duance R and Hoskisson R E ldquoStrategic Management Competitveness and
Globalizationrdquo Thomson South Western
5 Peng M W ldquoGlobal Strategyrdquo Thomson Publishers
6 Rugman A M Richard M H ldquoInternational Business A Strategic Management
Approachrdquo Pearson Education New Delhi
7 Taggar J H and Mc Dermot M C ldquoThe Essence of International Businessrdquo
Prentice Hall
8 Thakur M Burton G E and Srivastava BN ldquoInternational Management Concept and
Casesrdquo Tata McGraw Hill Co
Note The latest editions of the books should be followed
13Bachelor of Business Administration (Semester-I)
BBA-105 MANAGERIAL ECONOMICS- I
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION ATheory of Demand Meaning of demand and its types Law of demand Price elasticity of demand
and its measurement
Consumerrsquos Behaviour Utility approach Brief outline of law of diminishing marginal utility and
law of equi-marginal utility
SECTION BIndifference Curve Approach Consumer equilibrium Income Price and Substitution effect
Revealed Preference Approach
Theory of Supply Concept and law of supply factors affecting supply
SECTION CTheory of Production Law of variable proportion total average and marginal physical product
Law of Returns to scale Economies and diseconomies of scale
Theory of Cost Short and Long period costs Concept of total cost Marginal and Average cost
Theory of cost in short-run and long-run Concept of revenue Total Revenue Average Revenue
Relationship between Average and Marginal Revenue and Price elasticity of demand
SECTION DPricing Under Various Market Conditions Perfect Competition - Equilibrium of Firm and
Industry under Perfect Competition Monopoly - Price determination under Monopoly Monopolistic
Competition - Price and Output determination under Monopolistic Competition
14Bachelor of Business Administration (Semester-I)
Suggested Readings
1 Koutosoyiannis A ldquoModern Micro Economicsrdquo Palgrave Macmillan
2 Dwivedi DNldquoMicroeconomics Theory and Applicationsrdquo Pearson Education New
Delhi
3 Gravelle H and Rees R ldquoMicroeconomicsrdquo Pearson Education New Delhi
4 Ahuja HL ldquoAdvanced Economic theory Microeconomic Analysisrdquo
S Chand amp Company Ltd New Delhi
5 Mithani DM ldquoManagerial Economicsrdquo Himalaya Publishing House New Delhi
Note The latest editions of the books should be followed
15Bachelor of Business Administration (Semester-I)
BBA-106 COMPUTER APPLICATIONS FOR BUSINES- I
Time 3 Hours Total Marks 50Theory 35
Practical 15Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION AComputer Fundamentals Definition of computer Components of a computer systemBrief history of evolution of computers and generation of computersInternal and External Memory Storage RAM ROM PROM EPROM Commonly used
InputoutputMemory storage devices Punched Card VDU CRT Differencebetween Hardware amp Software Types of software system Software amp Applicationsoftware Interpreter
SECTION BOperating System Definition Types of operating on the Basis of processing Introduction tovarious types of operating system such as windows amp DOS Overview and Anatomy ofwindows Working with files and folder in windowsBasic Commands of Internal amp External commands in DOS
SECTION CMS-Word Overview Creating Saving Opening Importing Exporting amp Inserting filesFormatting pages paragraphs and sections Indents and outdates Creating lists and numberingHeading Styles Fonts and size editing positioning amp viewing text Finding amp replacing textinserting page breaks page numbers book marks symbols amp dates Using tabs and tablesHeader Footer amp Printings
SECTION DMS-Excel Worksheet overview Entering information Worksheet Opening and savingworkbook Formatting number and texts Protecting cells Producing Charges and printingoperations graphsMS-Power Point Presentation Basics Menus amp Toolbars Opening amp Saving amp existingpresentation creating amp Saving a presentation using auto content wizard Design TemplateBlank Presentation The slides sorter view Insert slides from another presentation Insertingpictures and graphics Slide show printing slides
16Bachelor of Business Administration (Semester-I)
Suggested Readings
1 Peter Norton ldquoIntroduction to Computersrdquo McGraw-Hil New Delhi
2 Sanjay Sexana ldquoA First Course in Computersrdquo Vikas Publishing House New Delhi
3 Rajaraman V ldquoFundamental of Computersrdquo Prentice Hal India New Delhi
4 Srivastava SS ldquoMS-Oficerdquo Firewal Media New Delhi
5 Alexis Loeon and Matheus Leon ldquoIntroduction to Computers with MS-Ofice 200rdquo TataMcGraw-Hil New Delhi
Note The latest editons of the boks should be folowed
17Bachelor of Business Administration (Semester-I)
BBA-107 BUSINESS COMMUNICATION
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section ABusiness Communication ndash Meaning amp Importance Communication purpose processelements barriers to communication and conditions for successful communication Forms ofCommunication basic models of communication 7Cs of effective business communicationOrganizational Communication Importance of Communication in Management Formal andInformal Communication Internal and external communication
Section BPresentation Skills Presentation on any chosen topic Oral presentations Principles of oralpresentations factors affecting presentationsBusiness Etiquette Understanding etiquette Cross-cultural etiquette Business manners
Business to business etiquette
Section CInternal Correspondence Memos Circulars Notices Office ordersCorrespondence with banks-Regarding overdrafts cash credits loans Drafting of salesletters circulars preparation of sales reportsCustomersrsquo correspondence - Complaints Regarding dues follow up letters
Section DSecretarial Correspondence -Correspondence with shareholders debenture holders regardingdividend interest transfer-transmission Communicating with statutory authorities and bodieslike Stock exchange RBI SEBIPreparation of resume Job application Drafting of interview letters call letters finalappointment orders
18Bachelor of Business Administration (Semester-I)
Suggested Readings
1 Taylor S and Chandra V ldquoCommunication for Business A Practical Approachrdquo Fourth
Edition 2011 Pearson Education
2 Bovee C and Thill J ldquoBusiness Communication Todayrdquo 2011 Prentice Hall
3 Sethi A and Adhikari B ldquoBusiness Communicationrdquo 2009 McGraw Hill Education
4 Kaul A ldquoBusiness Communicationrdquo 2004 Prentice Hall of India New Delhi
5 Dulek R and Fielden J ldquoPrinciples of Business Communicationrdquo 1990 Macmillan
Publishing Co New York
6 Rodriques MV (2003) ldquoEffective Business Communicationrdquo 13th Edition
7 Doshi SR (2008) ldquoBusiness Communication amp ManagementndashMethods amp Techniquesrdquo
8 Herata A Murphy Charles E Peck (1981) 3rd Edition ldquoEffective Business
Communicationrdquo Tata McGraw Hill Publishing Co Ltd
Note The latest Editions of the books should be followed
19Bachelor of Business Administration (Semester-I)
Drug Abuse Problem Management and Prevention
PROBLEM OF DRUG ABUSETime 3 Hours Max Marks 50
Instructions for the Paper Setters-
Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION ndash AMeaning of Drug AbuseMeaning Nature and Extent of Drug Abuse in India and Punjab
SECTION ndash BConsequences of Drug Abuse for
Individual Education Employment IncomeFamily ViolenceSociety CrimeNation Law and Order problem
SECTION ndash CManagement of Drug AbuseMedical Management Medication for treatment and to reduce withdrawal effects
SECTION ndash DPsychiatric Management Counselling Behavioural and Cognitive therapySocial Management Family Group therapy and Environmental Intervention
References
1 Ahuja Ram (2003) Social Problems in India Rawat Publication Jaipur2 Extent Pattern and Trend of Drug Use in India Ministry of Social Justice and
Empowerment Government of India 20043 Inciardi JA 1981 The Drug Crime Connection Beverly Hills Sage Publications4 Kapoor T (1985) Drug epidemic among Indian Youth New Delhi Mittal Pub5 Kessel Neil and Henry Walton 1982 Alcohalism Harmond Worth Penguin Books6 Modi Ishwar and Modi Shalini (1997) Drugs Addiction and Prevention Jaipur Rawat
Publication7 National Household Survey of Alcohol and Drug abuse (2003) New Delhi Clinical
Epidemiological Unit All India Institute of Medical Sciences 2004
20Bachelor of Business Administration (Semester-I)
8 Ross Coomber and Others 2013 Key Concept in Drugs and Society New Delhi SagePublications
9 Sain Bhim 1991 Drug Addiction Alcoholism Smoking obscenity New Delhi MittalPublications
10 Sandhu Ranvinder Singh 2009 Drug Addiction in Punjab A Sociological Study AmritsarGuru Nanak Dev University
11 Singh Chandra Paul 2000 Alcohol and Dependence among Industrial Workers DelhiShipra
12 Sussman S and Ames SL (2008) Drug Abuse Concepts Prevention and CessationCambridge University Press
13 Verma PS 2017 ldquoPunjabrsquos Drug Problem Contours and Charactersticsrdquo Economic andPolitical Weekly Vol LII No 3 PP 40-43
14 World Drug Report 2016 United Nations office of Drug and Crime15 World Drug Report 2017 United Nations office of Drug and Crime
21Bachelor of Business Administration (Semester ndash II)
BBA-201 ENGLISH (COMPULSORY)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-
Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the four
Sections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates are
required to attempt five questions selecting at least one question from each Section The fifth
question may be attempted from any Section
Texts Prescribed1 Tales of Life (Guru Nanak Dev University Amritsar) Stories at Sr No 7 9 10 11 122 Prose for Young Learners (Guru Nanak Dev University Amritsar) Essays at
Sr No 7 8 9 10 113 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP (Units 49-97)
The syllabus is divided in four sections as mentioned below
SECTIONndashA
English Grammar in Use 4th Edition by Raymond Murphy CUP (Units 49-81)
SECTIONndashB
Personal letter Writing and English Grammar in Use (Units 82-97)
SECTIONndashC
Tales of Life (Guru Nanak Dev University Amritsar) 7 9 10 11 12
SECTIONndashD
Prose for Young Learners (Fourth Edition) by Raymond Murphy CUP 7 8 9 10 and 11
22Bachelor of Business Administration (Semester ndash II)
BBA-202 gzikph (bkiawh)
wKL 3 xzN e[b nzeL 50
gkm-eqw ns gkm-g[seK
ਸਕਸ਼ਨ - ਏd ozr (ejkDh Gkr) (zgkH jofizdo fzx fY`b_ ns gqhsw fzx orXhnk)r[o BkBe dt BhtofNh nzfwqso( ਿਵਸ਼ਾ-ਵਸਤਸਾਰਲਖਕ ਦਾ ਜੀਵਨ ਤ ਰਚਨਾ)
ਸਕਸ਼ਨ - ਬੀzko dhnK gqf`X jshnK (ihtBh BzL 10 s_ 18 s`e)(zgkH fgqzH sik fzx joBkw fzx Fkw)gzikph kfjs gqekFB nzfwqso(ਿਵਸ਼ਾਸਾਰਨਾਇਕ ਿਬਬ)
ਸਕਸ਼ਨ - ਸੀ(T) Fpd-pDso ns Fpd-ouBk L gfoGkFk w[Yb zebg(n) Fpd FqDhnK
ਸਕਸ਼ਨ - ਡੀ(T) dsoh fu`mh g`so(n) w[jkto ns nykD
nze-tzv ns gohfyne bJh jdkfJsK
1H gqFB g`so d uko Gkr jDr jo Gkr ftu_ d gqFB g[`S ikDr2H ftfdnkoEh B e[`b gzi gqFB eoB jB jo Gkr ftu_ fJe gqFB bkwh
j gzitK gqFB fe th Gkr ftu_ ehsk ik edk j3H joe gqFB d pokpo nze jB4H ggo N eoB tkbk ieo ukj sK gqFBK dh tzv n`r_ t`X s_ t`X uko
T[g-gqFBK ftu eo edk j
23Bachelor of Business Administration (Semester ndash II)
BBA-202 w[ZYbh gzikph(In lieu of Compulsory Punjabi)
smW 3 GMty kul AMk 50gkm-eqw
eFB-J
Fpd FqDhnK L gSkD ns tos_(BKt gVBKt fefonk ftFFD fefonk ftFFD pzXe ie ns ftfwe)
eFB-ph
gzikph tke pDso L w[Ybh ikD-gSkD(T) kXkoB tke z[es tke ns fwFos tke (gSkD ns tos_)(n) fpnkBhnk tke gqFBtkue tke ns j[ewh tke (gSkD ns tos_)
eFB-h
goQk ouBkzyg ouBk
eFB-vh
fu`mh g`so (xob ns dsoh)nykD ns w[jkto
nze-tzv ns gohfyne bJh jdkfJsK
1H gqFB gso d uko Gkr jDr jo Gkr ftu_ d gqFB g[S ikDr2H ftfdnkoEh B e[b gzi gqFB eoB jB jo Gkr ftu_ fJe gqFB bkwh j
gzitK gqFB fe th Gkr ftu_ ehsk ik edk j3H joe gqFB d pokpo nze jB4H ggo `N eoB tkbk ieo ukj sK gqFBK dh tzv nr_ t`X s_ tX uko T[g-gqFBK
ftu eo edk j
24Bachelor of Business Administration (Semester ndash II)
Punjab History amp Culture (C 320 to 1000 B C)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section A1 Alexanderrsquos Invasion and its Impact2 Punjab under Chandragupta Maurya and Ashoka
Section B3 The Kushans and their Contribution to the Punjab4 The Panjab under the Gupta Empire
Section C5 The Punjab under the Vardhana Emperors6 Socio-cultural History of Punjab from 7th to 1000 AD
Section D7 Development of languages and Education with Special reference to Taxila8 Development of Art amp Architecture
Suggested Readings1 L M Joshi (ed) History and Culture of the Punjab Art-I Punjabi University Patiala
1989 (3rd edition)2 LM Joshi and Fauja Singh (ed) History of Punjab VolI Punjabi University Patiala
19773 Budha Parkash Glimpses of Ancient Punjab Patiala 19834 BN Sharma Life in Northern India Delhi 1966
25Bachelor of Business Administration (Semester ndash II)
BBA-203 BUSINESS LAWSTime 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION ALaw of Contract (1872) Nature of contract Classification Offer and acceptance Capacity ofparties to contract Free consent Consideration
SECTION BLaw of Contract Legality of object Agreement declared void Performance of contractDischarge of contract Remedies for contract of contractSales of Goods Act (1930) Formation of contracts of sale Goods and their classificationprice conditions and warranties
SECTION CSales of Goods Act Transfer of property in goods Performance of the contact of salesUnpaid seller and his rights sale by auction Hire purchase agreementThe Consumer Protection Act (1886) Definition of consumer Features Grievance regressedmachinery
SECTION DNegotiable Instruments Act (1881) Definition of negotiable instruments FeaturesPromissory note Bill of Exchange Cheque Holder and holder in the due courseCrossing of a cheque types of crossing Negotiation Dishonour and discharge of negotiableinstrument
Suggested Readings1 Singh Avtar ldquoThe Principles of Mercantile Lawrdquo Eastern Book Company Lucknow2 Kapoor ND ldquoBusiness Lawrdquo Sultan Chand amp Sons New Delhi3 Tulsian PC ldquoBusiness Lawrdquo Tata McGraw Hill New Delhi4 Usa Tbp Usa ldquoIndian Business Lawrdquo International Business Publications USA
Note The latest editions of the books should be followed
26Bachelor of Business Administration (Semester ndash II)
BBA-204 PRINCIPLES OF MANAGEMENTTime 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Objective To provide a basis of understanding to the students with reference to working ofbusiness organization through the process of management
SECTION AManagement Meaning and definition nature purpose scope importance and functionsManagement as art science and profession Management as a social system Concept ofmanagement administration and organization Principles of management ScientificManagementEvolution of Management Thought Contribution of FW Taylor Henri Fayol Elton MayoChester Barnard amp Peter Drucker to the management thought Various approaches tomanagement (ie Schools of Management Thought) Indian management thoughtManagement Techniques Management by Objective Meaning Process Benefits AndWeaknesses
SECTION BPlanning Meaning Significance Types of plans Nature Elements Objectives PoliciesRules Procedure Strategy Decision MakingOrganizing Meaning Nature and Purpose of organization Theories of organization principlesof organization Forms of organization Line Functional and Line and Staff Formal andinformal organization Delegation Span of Management Factors determining effective span
SECTION CDepartmentation Definition Departmentation by function Territory ProductserviceCustomer group and matrix organization Decentralisation and DepartmentationAuthority Definition types responsibility and accountability delegation definition steps indelegation obstacles to delegation and their elimination decentralization vs centralizationdeterminants of effective decentralization
SECTION DStaffing Meaning nature and functions of HRM Manpower management factors affectingstaffing Recruitment Selection Training and Development Performance appraisal need andprocessDirecting Motivation Meaning Nature Importance Types Theories of MotivationMc Gregorrsquos Maslow and Herzberg Leadership Meaning Nature Styles Managerial gridLikert system Theories Trait Behavioural Situational and FollowersCoordination Principles and Techniques Difference between coordination and cooperationControlling Meaning nature importance scope principles prerequisites steps limitationsand techniques
27Bachelor of Business Administration (Semester ndash II)
Suggested Readings
1 Robbins SP amp Coulter MK ldquoManagementrdquo Pearson Education Inc New Delhi
2 Gupta Meenakshi ldquoPrinciples of Managementrdquo PHI Learning Pvt Ltd New Delhi
3 Koontz H Weihrich H amp Aryasri AR ldquoEssentials of Managementrdquo
Tata McGraw-Hill New Delhi
4 Aswathapa K ldquoEssential of Business Administrationrdquo Himalaya Publishing HouseMumbai
Note The latest editions of the books should be followed
28Bachelor of Business Administration (Semester ndash II)
BBA-205 MANAGERIAL ECONOMICS-IITime 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Objective To provide a basis of understanding macroeconomics concepts
SECTION AMacroeconomics Meaning nature and scope Basic concepts Stock and flow variables staticcomparative static and dynamic analysisNational Income Concept and Importance of National Income Gross and Net NationalProduct Gross and Net Domestic Product Personal Income and Disposable IncomeMeasurement of National Income Income Output and Expenditure Method Problems inMeasurement of National Income
SECTION BConsumption Function Meaning and Nature Deterimants and Measures to raise Propensity toConsume Keynes Psychological Law of Consumption- Meaning Properties and Implications
SECTION CInvestment Classical Theory of Investmaent Keynesian Theory of Investment AcceleratorTheory of InvestmentKeynesian Economics Theory of Money Saving and Investment FunctionMultiplier Static and Dynamic Analysis Balanced Budget Multiplier EmploymentMultiplier
SECTION DBusiness Cycle Keynesrsquos Theory of Trade Cycle Kaldorrsquos Theory of Trade Cycle HicksrsquoTheory of Trade Cycle Samuelsonrsquos Theory of Trade CycleInflation Meaning Types Theories Causes effects and Context
29Bachelor of Business Administration (Semester ndash II)
Suggested Readings
1 Ackley G ldquoMacroeconomics Theory and Policyrdquo Macmillan New York
2 Shapiro E ldquoMacroeconomic Analysisrdquo Galgotia Publication New Delhi
3 Gppdwin Neva J A Nelson amp J Harris ldquoMacroeconomics in Contextrdquo PHI Learining Pvt
Ltd New Delhi
4 Dornbusch R S Ficher amp R Startz ldquoMacro Economicsrdquo Tata McGraw Hill Publishing
Company Ltd New Delhi
5 Agarwal Vanita ldquoMacroeconomics Theory and Policyrdquo Pearson Education New Delhi
Note The latest editions of the books should be followed
30Bachelor of Business Administration (Semester ndash II)
BBA-206 COMPUTER BASED ACCOUNTING SYSTEMTime 3 Hour M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION AComputerized Accounting - Meaning need Concepts of Accounting groups Hierarchy ofaccounts Codification in accountingAccounting package - Setting up an accounting entity Creation of groups and accountsDesigning and creating vouchers Data Entry operations using the vouchers Processing forreports to prepare ledger accounts trial balance and balance sheet
SECTION BDatabase Design for Accounting
Identifying and appreciating the data content in accounting transactions overview of databaseconcepts ER model creating and implementing RDM for Financial Accounting SQL toretrieve data and generate accounting information
SECTION C
Documenting transactions using vouchers System of vouchers and database design foraccounting Storing and maintain transaction dataTallyFinancial Accounting Packages Preparation and online finalization of accounts on Tally ERP90 Introduction of Tally ERP 90 Phases of Implementation Aides for implementationAccounts Management (Using Tally ERP 90 Software Package)
SECTION DAccounts Masters Accounts Transaction Accounts Reports Preparation and Compilation ofcomplete balance sheet of any IndustriesOrganization Firms(The mentioned versions of Tally must be replaced with latest available version)
Suggested Readings1 Hall JA ldquoAccounting Information Systemrdquo South Western College Publishing2 Gelinas Ultric J and Steve G Suffon ldquoAccounting Information System South Western
Thomson Learning3 ldquoTally- ERP 9 Simple Steps of Learningrdquo Kogent LearningNote The latest editions of the books should be followed
31Bachelor of Business Administration (Semester ndash II)
BBA- 207 FUNDAMENTALS OF BANKINGTime 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION ACommercial BanksmdashIntroduction evolution nature functions importance and servicesprovided by commercial banks
Types of Banks-Commercial Bank Regional Rural Banks Foreign Banks Cooperative BanksPublic bank and Private bank difference between public and private banks
SECTION BCentral Bankmdashmeaning and functions Techniques of credit control mechanism of CreditCreation
Practical Aspect of Banking- Negotiable Instrumentsmdash Cheques bills of exchange andpromissory notes endorsements difference between cheques and bills of exchange
SECTION CCustomerrsquos Pass Book-Entries in Pass Book Effects of errors favourable to the Banker andCustomer
Clearing House System
SECTION DSystems of Banking- Group and Chain Banking Unit and Branch Banking Investment Bankingand Mixed Banking
32Bachelor of Business Administration (Semester ndash II)
Suggested Readings
1 Sundharam Varsheney ldquoBanking Theory Law amp Practicerdquo Sultan Chand amp Co
2 Shekhar KC Shekhar Lekshmy ldquoBanking Theory and Practicerdquo Vikas PublishingHouse
3 Sethi Jyotsana Bhatia Nishwan ldquoElements of Banking and Insurancerdquo PHI LearningPrivate Limited New Delhi
4 wwwrbiorg
Note The latest editions of the books should be followed
33Bachelor of Business Administration (Semester ndash II)
Drug Abuse Problem Management and Prevention
DRUG ABUSE MANAGEMENT AND PREVENTIONTime 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
SECTION ndash APrevention of Drug abuseRole of family Parent child relationship Family support Supervision Shaping values ActiveScrutiny
SECTION ndash BSchool Counselling Teacher as role-model Parent-teacher-Health Professional CoordinationRandom testing on students
SECTION ndash CControlling Drug AbuseMedia Restraint on advertisements of drugs advertisements on bad effects of drugs Publicityand media Campaigns against drug abuse Educational and awareness program
SECTION ndash DLegislation NDPs act Statutory warnings Policing of Borders Checking SupplySmuggling ofDrugs Strict enforcement of laws Time bound trials
References
1 Ahuja Ram (2003) Social Problems in India Rawat Publication Jaipur
2 Extent Pattern and Trend of Drug Use in India Ministry of Social Justice and
Empowerment Government of India 2004
3 Inciardi JA 1981 The Drug Crime Connection Beverly Hills Sage Publications
4 Kapoor T (1985) Drug epidemic among Indian Youth New Delhi Mittal Pub
5 Kessel Neil and Henry Walton 1982 Alcohalism Harmond Worth Penguin Books
6 Modi Ishwar and Modi Shalini (1997) Drugs Addiction and Prevention Jaipur Rawat
Publication
7 National Household Survey of Alcohol and Drug abuse (2003) New Delhi Clinical
Epidemiological Unit All India Institute of Medical Sciences 2004
8 Ross Coomber and Others 2013 Key Concept in Drugs and Society New Delhi Sage
Publications
34Bachelor of Business Administration (Semester ndash II)
9 Sain Bhim 1991 Drug Addiction Alcoholism Smoking obscenity New Delhi Mittal
Publications
10 Sandhu Ranvinder Singh 2009 Drug Addiction in Punjab A Sociological Study Amritsar
Guru Nanak Dev University
11 Singh Chandra Paul 2000 Alcohol and Dependence among Industrial Workers Delhi
Shipra
12 Sussman S and Ames SL (2008) Drug Abuse Concepts Prevention and Cessation
Cambridge University Press
13 Verma PS 2017 ldquoPunjabrsquos Drug Problem Contours and Charactersticsrdquo Economic and
Political Weekly Vol LII No 3 PP 40-43
14 World Drug Report 2016 United Nations office of Drug and Crime
15 World Drug Report 2017 United Nations office of Drug and Crime
35Bachelor of Business Administration Semester-III
BBA-301 ENGLISH (COMPULSORY)
Time 3 Hours Max Marks 50
Important Note The textbook Making Connections (3rd edition) is significantly different fromits 2nd edition The third edition (by Kenneth J Pakenham Jo EcEntire Jessica Williams) is to befollowed for this course
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed1 Making Connections by Kenneth J Pakenham Jo McEntire Jessica Williams 3rd Edition
CUP2 Moments in Time An Anthology of Poems GNDU Amritsar3 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP
Syllabus is divided into four sections as mentioned below
Section AEnglish Grammar in Use (Fourth Edition) by Raymond Murphy CUP Units 98-130
Section BEssay writing and English Grammar in Use Units 131-145
Section CMoments in Time Poems at Sr No 1-6
Section DMaking Connections by Kenneth J Pakenham 3rd Edn CUP Unit-I (Global Health) and Unit-II(Multicultural Societies)
36Bachelor of Business Administration Semester-III
BBA-302 gzikph (bkwh)
wK fszB xzN e[b nze L 50nze-tzv ns gohfyne bJh jdkfJsK
1H gqFB g`so d uko Gkr jDr jo Gkr ftu d gqFB g[S ikDr2H ftfdnkoEh B e[`b gzi gqFB eoB jB jo Gkr ftu_ fJe gqFB bkwh
j gzitK gqFB fe th Gkr ftu_ ehsk ik edk j3H joe gqFB d d nze jB4H ggo N eoB tkbk ieo ukj sK gqFBK dh tzv n`r_ t`X s_ t`X uko
T[g-gqFBK ftu eo edk j
gkm-eqw ns gkm-g[seK
ਸਕਸ਼ਨ - ਏnkX[fBe gzikph tkose (zgkH vkH r[opuB fzx skfbp)gzikph kfjs gqekFB nzfwqso(ਿਵਸ਼ਾ-ਵਸਤਸਾਰਕਲਾ ਪਖ)
ਸਕਸ਼ਨ - ਬੀuDt_ gzikph fJeKrh (fJeKrh zrqfj)zgkH vkH ofwzdo eo esoh nAv zBi nzfwqso
1H [jkr nkJhHhHBzdk2H BtK ukBD jouoB fzx3H nzBQ fBFkBuh niwo nby4H nowkB ifszdo pokV5H ukphnK nkswihs fzx6H fw`Nh dk pktk gkbh G[fgzdo7H `XoK etb Xkbhtkbftak ts$gkso fusoB$ozr wzu d gZy sA
ਸਕਸ਼ਨ - ਸੀ(T) zyg ouBk (gqh)(n) fd`s goQ ftu_ nF[`X Fpd iVK ~ F[`X eoBk
ਸਕਸ਼ਨ - ਡੀwb ftnkeoBe fJekJhnK L gfoGkFk ns tzBrhnK(GktzF Fpd tkezF T[g-tke ns tke)
37Bachelor of Business Administration Semester-III
BBA-302 mu~FlI pMjwbI(In lieu of Compulsory Punjabi)
pwT-kRm
smW iqMn GMty kul AMk 50AMk-vMf Aqy prIiKAk leI hdwieqW
1 pRSn p`qr dy cwr Bwg hoxgy[ hr Bwg iv`coN do pRSn pu`Cy jwxgy[2 ividAwrQI ny ku`l pMj pRSn krny hn[ hr Bwg iv`coN iek pRSn lwzmI hY[ pMjvW
pRSn iksy vI Bwg iv`coN kIqw jw skdw hY[3 hryk pRSn dy brwbr AMk hn[4 pypr sY`t krn vwlw jykr cwhy qW pRSnW dI vMf A`goN v`D qoN v`D cwr aup-pRSnW ivc
kr skdw hY[
pwT-kRm
sYkSn-eyivAwkrxk iekweIAW dI pCwx Aqy vrqoN vwkMS aupvwk Aqy vwk
sYkSn-bI
gok ouBkfu`mh g`sosYkSn-sI
nykD ns w[jkto
sYkSn-fI
pYrw ADwirq pRSnsMKyp rcnw
38Bachelor of Business Administration Semester-III
Punjab History amp Culture (From 1000 to 1605 A D)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section A1 Society and Culture of Punjab during the Turko-Afghan rule2 The Punjab under the Mughals
Section B3 Bhakti movement and its impact on Society of Punjab4 Sufism in Punjab with special reference to Baba Farid
Section-C5 Guru Nanak-Life and travels6 Teachings of Guru Nanak Concept of Sangat Pangat and dharmsal
Section-D7 Contribution of Guru Angad Dev Guru Amar Das and Guru Ram Das8 Compilation of Adi Granth and martyadom of Guru Arjun Dev
Suggested Readings
1 Chopra PN Puri BN amp Das MN(1974) A Social Cultural amp Economic Historyof India Vol II New Delhi Macmillan India
2 Grewal JS (1994) The Sikhs of the Punjab Cambridge University Press New Delhi3 Singh Fauja (1972) A History of the Sikhs Vol II I Patiala Punjabi University4 Singh Kushwant (2011) A History of the Sikhs- Vol I (1469-1839) New Delhi
Oxford University Press5 SinghKirpal (1990) History and Culture of the Punjab-Part II (Medieval Period)
Patiala Publication Bureau Punjabi University
39Bachelor of Business Administration Semester-III
BBA-303 STATISTICS FOR BUSINESS
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AMatrix Algebra Types of matrices basic operations of matrices determinant of a matrix andits properties rank and inverse of a matrix solution of simultaneous linear equations ndashCramerrsquos rule and matrix inversion method application of matrices
Section BIntroduction and Methods of Presentation of Statistical Information Collection and Presentationof Data Frequency distribution Concept of sampling and sampling DesignsMeasures of Central Tendency- Mean Median Mode Measure of dispersion Range quartiledeviation Average deviation and Standard deviation
Section CSimple Correlation and Regression Analysis Assumptions Pearsons product moment andSpearmenrsquos rank correlation method least squares technique properties of correlations andregression coefficients Time Series Analysis Trend analysis using moving average and regression analysis seasonalcyclic and regular fluctuations Index number construction of unweighted and weighted indexnumbers quantity Index
Section DElementary Probability Theory Deterministic and nonndashdeterministic experiments differenttypes of events a priori and empirical definition of probabilityConditional probability laws of addition and multiplication of probabilityproperties of binomial Poisson and normal distributions
Suggested Readings1 Chiang AC ldquoFundamental Methods of Mathematical Economicsrdquo McGraw Hill
Kogakusha2 Hopfe MM Mathematics ndash ldquoFoundations for Business Science
Research Associationrdquo3 Mizrahi A and Sullivan M ldquoMathematics for Business and Social Sciencesrdquo
John Wiley and Sons4 Raghawachari M ldquoMathematics for Management ndash An Introductionrdquo
Tata McGraw Hill New Delhi5 Webber JE ldquoMathematical Analysis Business and Economic Applicationsrdquo
Harper amp Row6 Yamuna T ldquoMathematics for Economics ndash An Elements Surveyrdquo
Prentice Hall of India PvtLtd New Delhi7 Chou Y ldquoStatistical Analysisrdquo Holt Rinehart and Winston New York8 Croxton FE Cowden DJ and Klien S ldquoApplied General Statisticsrdquo
Prentice Hall of India Pvt Ltd9 Karmel PH and Polar KM ldquoApplied Statistics for Economistsrdquo Pitman London10 Wetherill GB ldquoElementary Statistical Methodsrdquo Chapman and Hall London
Note The latest editions of the books should be followed
40Bachelor of Business Administration Semester-III
BBA-304 FUNDAMENTALS OF HUMAN RESOURCE MANAGEMENT
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AHuman Resource Management (HRM) Nature Scope Objectives and Functions of HRMEvolution of HRM Changing Trends in HRMStatus and competencies of HR managerHuman Resource Planning (HRP) Concept Need and Importance of HRP Factors affectingHRP Human Resource Planning ProcessJob Analysis Meaning and Objective Process Methods of Collecting job data Uses of Job
Analysis Problems of Job AnalysisSection B
Recruitment and Selection Meaning and Factors governing Recruitment RecruitmentSources and Techniques Meaning and Process of Selection Problems associated withRecruitment and SelectionEmployee Retention Meaning Factors Responsible for High Employee Turnover EmployeeRetention Strategies
Section CHR Training and Development Concept and Need Process of Training andDevelopment Programme - Identification of Training and Development Needs ObjectivesStrategy amp Designing of Training and Development Implementation and Methods of TrainingProgramme and Levels of Training EvaluationPerformance Appraisal Meaning Purpose Essentials of Effective Performance AppraisalSystem Various Components of Performance Appraisal Methods and Techniques ofPerformance Appraisal
Section DManaging Compensation and Employee Remuneration Concept Objectives Componentsof Employee Remuneration Factors Influencing Employee Remuneration Challenges ofRemuneration Incenive plans fringe benefits employee health and safety and employeegrievance systemJob Evaluation Meaning Process and Methods of Job Evaluation
41Bachelor of Business Administration Semester-III
Suggested Readings
1 Dessler Gary ldquoHuman Resource Managementrdquo New Delhi Pearson Education Asia
2 Durai Pravin ldquoHuman Resource Managementrdquo New Delhi Pearson
3 Noe Raymond A Hollenbeck John R Gerhart Barry Wright Patrick M ldquoHuman
Resource Management Gaining a Competitive Advantagerdquo New Delhi McGraw-Hill
4 Mathis Robert L and Jackson John H ldquoHuman Resource Managementrdquo New Delhi
Thomson Publishing
5 Gomez Mejia Balkin Cardy ldquoManaging Human Resourcesrdquo New Delhi Pearson
Education
6 Aswathappa K ldquoHuman Resource Managementrdquo Text and Cases New Delhi Tata
McGraw ndash Hill
7 Snell Scott and Bohlander George ldquoHuman Resource Managementrdquo New Delhi
Cengage Learning
Note The latest editions of the books should be followed
42Bachelor of Business Administration Semester-III
BBA-305 FUNDAMENTALS OF MARKETING MANAGEMENT
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AMarketing Concepts Philosophies and Importance Scope of Marketing the selling conceptthe Marketing concept Components of a modern marketing information system MarketingIntelligenceAnalyzing the Microenvironment Needs and Trends The Demographic EnvironmentEconomic Social-Cultural and Natural Technological Political-Legal Environment
Section BThe Buying Decision Process The Five Stage Model Levels of Marketing SegmentationBases for segmenting consumer markets Market Targeting Bases for segmenting businessmarketsProduct Life Cycle Marketing Strategies - Introduction stage and the Pioneer advantageGrowth Maturity and Declining Stage
Section CProduct Characteristics and Classifications Product levels The Customer value hierarchyProduct Classification DifferentiationPackaging Labeling Branding Understanding Pricing Setting the Price
Section DMarketing Communications-Advertising - Evolution Definition Features Importance Advertising and Publicity
Functions of advertising Advertising media advertising copy Objections against advertisingSales Promotions Direct Marketing Personnel Selling Interactive Marketing and Word ofMouth marketing and Channels of distributions
43Bachelor of Business Administration Semester-III
Suggested Readings
1 Kotler Philip Keller Kevin Koshey Abraham and Jha Mithileshwar ldquoMarketing
Management South Asian Perspectiverdquo Pearson Education New Delhi
2 Ramaswamy VS and Namakumari S ldquoMarketing Management Global Perspective
Indian Contextrdquo MacMillan
3 Kurtz David L and Boone Louis E ldquoPrinciples of Marketing Thomson South-Westernrdquo
4 Enis B M ldquoMarketing Classics A Selection of Influential Articlesrdquo New York
McGraw- Hill
5 Saxena Rajan ldquoMarketing Managementrdquo Tata McGraw-Hill New Delhi
Note The latest editions of the books should be followed
44Bachelor of Business Administration Semester-III
BBA-306 INDIAN FINANCIAL SYSTEMTime 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AFinancial System - Functions organisationstructure and an overview of Indian Financial
System
Financial Markets - Functions organisation and types of financial markets SecuritiesContract (Regulations) Rules SEBI (Securities Exchange Board of India)
Section BAn Overview of Primary and Secondary Market Money Market Organisation amp RBI (Role and
functions)
Non Banking financial companies
Section CMutual Funds - Its Introduction and guidelines schemes and products
IRDA Act of Insurance Companies
Section DAn Introduction to FIIrsquos and FDIrsquos and is importance
Financial AssetsInstruments - An Overview of Capital Market instruments
Suggested Readings-
1 Khan MY ldquoIndian Financial Systemrdquo fifth edition by Tata McGraw Hill PublishingCoLtd
2 Vasant Desai ldquoThe Indian Financial System amp Developmentrdquo Himalaya PublishingHouse
3 DrKRavichandran ldquoMerchant Banking amp Financial Servicesrdquo Himalaya PublishingHouse
4 Bhole LM ldquoIndian Financial Institutions and Marketrdquo Tata McGraw Hill Publishing CoLtd
5 Avadhani VA ldquoCapital Market Managementrdquo Himalaya Publishing House6 SEBI Guidelines Nabhi Publication
Note The latest editions of the books should be followed
45Bachelor of Business Administration Semester-III
BBA 307 MANAGEMENT ACCOUNTING
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AOrigin Concept nature and Scope of Management Accounting Need and Importance ofManagement Accounting Tools amp techniques of Management Accounting LimitationsManagement Accountant duties functions Distinction between management accountingamp Financial Accounting
Section BFinancial statement Analysis- meaning types Comparative Statements Common Size Trendanalysis Introduction of EVATools of Financial Analysis ndash Ratio Analysis (Liquidity Activity Solvency and Profitabilityratios)
Section CFund flow and Cash flow analysisResponsibility Accounting - Meaning features steps types of responsibility centers transferprice meaning methods selection of transfer pricing method
Section DManagement Reporting ndash Importance Needs Types Requirements of good report preparationincluding prewriting and form of final draft Working Capital Management - Meaningimportance need advantages and disadvantages factors affecting working capitalrequirements principles of working capital management Financing of working capitalApproaches for determining working capital mix Trends in financing working capital by banks
Suggested Readings
1 Jain PK and Khan MY ldquoManagement Accountingrdquo Tata Mc Graw Hill Publishing Co LtdNew Delhi
2 Horngren Charles Gary Sundem Stratton William ldquo Introduction to ManagementAccountingrdquo Pearson Education Publishers
3 Jawaharlal ldquoAccounting for Managementrdquo Himalaya Publishing House New Delhi
Note The latest editions of the books should be followed
46Bachelor of Business Administration Semester-IV
BBAndash401 ENGLISH (COMPULSORY)
Time 3 Hours Max Marks 50
Important Note The textbook Making Connections (3rd edition) is significantly different fromits 2nd edition The third edition (by Kenneth J Pakenham Jo EcEntire Jessica Williams) is to befollowed for this course
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Texts Prescribed-
1 Making Connections by Kenneth J Pakenham Jo McEntire Jessica Williams 3rd EditionCUP
2 Moments in Time An Anthology of Poems GNDU Amritsar3 English Grammar in Use (Fourth Edition) by Raymond Murphy CUP
Syllabus is divided into four sections as mentioned below
Section AEnglish Grammar in Use (Fourth Edition) by Raymond Murphy CUP Revision of Units 26-3742-48 92- 97 113-120
Section BMoments in Time Poems at Sr No 7-12
Section CMaking Connections by Kenneth J Pakenham 3rd Edn CUP Unit-III (Aspects of Language)and Unit-IV (Sustaining Planet Earth)
Section DEssay type question based on the section ldquoBeyond the readingrdquo from the text MakingConnections
47Bachelor of Business Administration Semester-IV
PUNJABI (COMPULSORY)
BBA-402 gzikph (bkwh)
wK fszB xzN e[b nze L 50
nze-tzv ns gohfyne bJh jdkfJsK
1H gqFB g`so d uko Gkr jDr jo Gkr ftu d gqFB g[S ikDr2H ftfdnkoEh B e[`b gzi gqFB eoB jB jo Gkr ftu_ fJe gqFB bkwh
j gzitK gqFB fe th Gkr ftu_ ehsk ik edk j3H joe gqFB d d nze jB4H ggo N eoB tkbk ieo ukj sK gqFBK dh tzv n`r_ t`X s_ t`X uko
T[g-gqFBK ftu eo edk j
gkm-eqw ns gkm-g[seK
ਸਕਸ਼ਨ - ਏwoh ihtB rkEk (t-ihtBh) L vkH dhtkB fzxesoh bkb n_v zB nfwqso(ਨਾਇਕ ਿਬਬਸਵ ਜੀਵਨੀ ਦ ਤਰ ਤ ਪਰਖਵਾਰਤਕ ਸ਼ਲੀ)
ਸਕਸ਼ਨ - ਬੀਫ਼ਾਸਲ (BkNe) L ifszdo pokVBkBe fzx g[sewkbk nfwqso(ਿਵਸ਼ਾਸਾਰਨਾਟਕ ਕਲਾ)
ਸਕਸ਼ਨ - ਸੀ(T) by ouBk (wkie fGnkukoe fJfsjke ns ftfdne oekoK zpzXh)(n) n]pko ~ fJFfsjko (fB`ih dsoh)
ਸਕਸ਼ਨ - ਡੀftnkeoB(T) Fpd-iVK d fBw(n) r[ow[yh fbgh dhnK ftFsktK
48Bachelor of Business Administration Semester-IV
BCG-102 muFlI pMjwbIpMjwb dw ieiqhws qy s`iBAwcwr
(In Lieu of Punjabi Compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of thefour Sections (A-D) Questions may be subdivided into parts (not exceeding four)Candidates are required to attempt five questions selecting at least one question from eachSection The fifth question may be attempted from any Section
Section-Ais`K Drm dI sQwpnw gurU nwnk dyv jI dw jIvn qy aupdyS (1469-1539)gurU nwnk dyv jI dw jIvn r`b sbMDI ivcwr gurU dw mh`qv is`iKAwvW[ sMgq-pMgq gurg`dI dI sQwpnw ies dw smwj qy pRBwv[
Section-Bis`K pMQ dw ivkws gurU AMgd dyv jI (1539-1522) gurU AMgd dyv jI dwis`K Drm dy ivkws iv`c Xogdwn gurmuKI il`pI[
Section-CgurU Amrdws qoN gurU rwmdws jI q`k (1522-1581) gurU Amrdws jI dw is`KDrm dy ivkws iv`c Xogdwn goieMdvwl swihb dI sQwpnw mMjI pRQw Aqy smwijksuDwr gurU rwmdws jI dw Xogdwn rwmdwspurw dI sQwpnw msMd pRQw[
Section-DgurU Arjn dyv jI dy smyN is`K pMQ dw ivkws (1581-1606) gurU Arjn dyvjI dw Xogdwn hirmMdr swihb dw inrmwx Awid gRMQ swihb dw sMkln gurUArjn dyv jI dI Shwdq qy iesdw mh`qv[
Suggested Readings
1 Kirpal Singh (ed) History and Culture of the Punjab Patiala Part II1990 3rd Edition
2 Fauja Singh (ed) History of the Punjab VolIII Patiala 19873 GS Chabbra The Advanced of the Punjab Vol I4 JS Grewal The Sikhs of the punjab The New Cambridge History of
India Cambridge 19915 Khushwant Singh A History of Sikhs Vol I OUP New Delhi 1990
49Bachelor of Business Administration Semester-IV
Punjab History amp Culture (From 1605 to 1849 AD)(Special Paper in lieu of Punjabi compulsory)
Time 3 Hours Max Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section A1 Politicization of Sikhism under Guru Hargobind2 Martydom of Guru Teg Bahadur
Section-B3 Creation of Khalsa4 Khalsa and its impact on the Punjab
Section-C5 Rise of Banda Bahadur and his achievements6 Rise of Misls
Section-D7 Ranjit Singhrsquos rise to power Civil Military and Land Revenue Administration8 Art and Architecture Fair Festivals and Folk Music in the Punjab during the medieval
periodSuggested Readings1 Chopra PN Puri BN amp Das MN( 1974) A Social Cultural amp Economic History of
India VolII Macmillan India Limited New Delhi2 Grewal JS (1994) The Sikhs of the Punjab Cambridge University Press New Delhi3 Singh Fauja (1972) A History of the Sikhs Vol III Patiala Punjabi University4 Singh Kushwant (2011) A History of the Sikhs- Vol I (1469-1839) New Delhi
Oxford University Press5 SinghKirpal (1990) History and Culture of the Punjab-Part II (Medieval Period)
Patiala Publication Bureau Punjabi University
50Bachelor of Business Administration Semester-IV
BBA-403 FINANCIAL MANAGEMENT
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AFinance amp Financial Management Meaning and nature Financial goal-profit vs wealthmaximization Finance functions-investment Financing Liquidity and dividend decisionsTheories of capitalizationCapital Structure Theories Conceptual framework Determinants Net income approach Netoperating income approach Intermediary approach and MMapproach
Section BCost of Capital Meaning and significance of cost of capital Calculation of cost of debtPreference capital Equity capital and retained earnings Combined cost of capitalSources of finance Long term and short term
Section CCapital Budgeting Nature of investment decisions Investment evaluation criteriaon-discounted cash flow criteria Discounted cash flow criteria Risk analysis in capitalbudgeting Dividend Policies Issues in dividend decisions Forms of dividends Theories of relevance andirrelevance of dividends
Section DOperating and Financial Leverage Measurement of leverages Financial and operatingleverage combined leverageManagement of Working Capital Meaning Significance and types of working capitalApproaches of working capital
51Bachelor of Business Administration Semester-IV
Suggested Readings
1 Berk Jonathan and DeMarzo Peter ldquoFinancial Managementrdquo Person Education Dorling
Kindersley (India) Pvt Ltd
2 Bhattacharya Hrishlkas ldquoWorking Capital Management Strategies and Techniquesrdquo
Prentice Hall New Delhi
3 Brealey Richard A and Stewart C Myers ldquoCorporate Financerdquo McGraw Hill Int Ed
New York
4 Chandra Prasanna ldquoFinancial Managementrdquo Tata McGraw Hill Delhi
5 Hampton John ldquoFinancial Decision Makingrdquo Prentice Hall Delhi
6 Pandey I M ldquoFinancial Managementrdquo Vikas Publishing House Delhi
7 Van Horne JG and JM Wachowicz Jr ldquoFundamentals of Financial Managementrdquo
Prentice-Hall Delhi
8 Van Horne James G ldquoFinancial Management and Policyrdquo Prentice Hall Delhi
9 Khan MY Jain PK ldquoFinancial Managementrdquo Tata McGraw Hill New Delhi
Note The latest editions of the books should be followed
52Bachelor of Business Administration Semester-IV
BBA-404 PRODUCTION AND OPERATIONS MANAGEMENT
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction - Concept of Production amp Operations management Market Analysis
Competitive Priorities and capabilities New Product Design and development Plant location
and Plant layoutScheduling for Manufacturing Systems Production Scheduling Techniques ndash
Sequencing
Economic Batch Quantity with Joint Production Runs Gantt Charts Network Analysis
Section BProductivity Concept and Importance Factors Affecting Productivity Methods to improve
productivity Value Analysis
Work study Methods Analysis ndash Various Charts Principles of Motion Economy Work
Measurement
Section CInventory Management Concept and Classification of Inventory Relevant Costs for
Inventory Decisions- Inventory Control Models Reorder level Lead Time and Safety Stock
Section DSupply Chain Management Concept amp Components of Supply Chain Activities in Supply
Chain Management Logistics Management
Quality Issues Concept of Quality and Total Quality Management Statistical Quality Control
Just in Time Manufacturing Systems
53Bachelor of Business Administration Semester-IV
Suggested Readings
1 B Mahadevan ldquoOperations Management Theory amp Practicerdquo Pearson Education
2 Kanishka Bedi ldquoProduction amp Operations Managementrdquo Oxford Higher Education
3 LJ Krajewski amp LP Ritzman ldquoOperations Management Processes amp Value Chainsrdquo
Pearson Education
4 BS Goel ldquoProduction Operation Managementrdquo
5 Richard B Chase F Robert Jacobs Nicholas J Aquilano and Nitin K Agarwal ldquoOperations
Management ndash For Competitive Advantagerdquo The McGraw Hill Companies
Note The latest editions of the books should be followed
54Bachelor of Business Administration Semester-IV
BBA-405 BUSINESS ENVIRONMENT
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AIntroduction The Concept Nature and Significance of business environment Influence ofenvironmental factors like economic political legal social technological and Internationalupon business The relationship of various environmental forces on businessThe need for environmental analysis and diagnosisDescription of environmental analysis Techniques for environmental analysis the role ofbusiness manager in analysis and diagnosis of environment
Section BThe process of environmental scanning and its importanceEnvironmental Threats and Opportunity Profile (ETOP) and SWOT analysis of some importantindustriesAspects of Economic Reforms Liberalisation Privatisation Globalisation and its Implicationsfor India
Section CEconomic Planning in India objectives Strategies and Evaluation of Xth plan and Strategy andpriorities of XIth planAnalysis of Current Annual BudgetThe Social responsibility of business social audit businessethics amp corporate governance
Section DDeficit Financing and its implications for the Indian Economy Disinvestment of PublicEnterprises Rationale Objectives and ImplicationsFiscal and Monetary Policy Changes in India Salient Features of FEMA
55Bachelor of Business Administration Semester-IV
Suggested Readings
1 Francis Cherunilam ldquoBusiness Environmentrdquo Himalaya Publishing House New Delhi
2 K Aswathappa ldquoLegal Environment of Businessrdquo Himalaya Publishing House
New Delhi
3 M Adhikary ldquoEconomic Environment for Businessrdquo Sultan Chand amp Sons New Delhi
4 Ruddar Dutt and KPM Sundharam ldquoIndian Economyrdquo S Chand and Company Ltd
New Delhi
5 PK Ghosh and GK Kapoor ldquoBusiness Policy and Environmentrdquo Sultan Chand and
Sons Delhi
6 Paul Justin ldquoBusiness Environment ndash Text and Casesrdquo Tata McGraw Hills Pvt Ltd
New Delhi
7 Govt of India Five Years Plan Documents
8 Govt of India Various Issues of Annual Economic Survey of India
Note The latest editions of the books should be followed
56Bachelor of Business Administration Semester-IV
BBA-406 OPERATIONS RESEARCH
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AOperations Research Meaning significance and scope Introduction to linear programmingformation of Linear Programming Problem Graphical method Simplex Method Two PhaseSimplex Method Duality in Linear Programming
Section BDefinition of Dual Problem general rules of converting primal into its dual TransportationProblem Assignment Problem
Section CGames Theory Two persons zero sum games pure strategies mixed strategies DominanceInventory-Types Nature and classification Economic lot size models quantity discounts
Section DCPMPERT-Basic concepts of Network Models Preparation of the Network diagram projectduration and critical path probability of Project completion
Suggested Readings1 VK Kapoor ldquoOperation Researchrdquo2 ND Vohra ldquoQuantitative Techniques in Managementrdquo3 Narinder K Sethi ldquoOperation Managementrdquo4 GordonPressman ldquoQuantitative Decision Making for Businessrdquo5 CR Kothari ldquoQuantitative Methodsrdquo6 Barry Shore ldquoQuantitative Method for Researchrdquo
Note The latest editions of the books should be followed
57Bachelor of Business Administration Semester-IV
BBA- 407 FUNDAMENTALS OF INSURANCE
Time 3 Hours M Marks 50
Instructions for the Paper Setters-Eight questions of equal marks (Specified in the syllabus) are to be set two in each of the fourSections (A-D) Questions may be subdivided into parts (not exceeding four) Candidates arerequired to attempt five questions selecting at least one question from each Section The fifthquestion may be attempted from any Section
Section AInsurance- Concept of Insurance Need Purpose Principles of Insurance-Principle ofIndemnity Principle of Insurable Interest Principle of Subrogation Principle of Utmost GoodFaith Principle of Proximate Cause Principle of Contribution
Reforms In Indian Insurance Sector-meaning need and its Implications
Section BLegal Framework- Insurance Act 1938 LIC Act 1956 GIC Act 1972 and IRDA 1999
An overview of Insurance Industry- Types of Insurance ndashLife Insurance Marine InsuranceMotor Vehicle Insurance Health Insurance Liability Insurance
Section CUnderwriting-Meaning Purpose and Process of Underwriting
Reinsurance-Meaning Features of reinsurance difference between reinsurance and doubleinsurance Essentials of Reinsurance Programs as per IRDA
Section DDistribution Channels in Insurance- Role and Code of Conduct by IRDA for Agents DirectMarketing Bancassurance and Brokers
Insurance Specialists- Underwriters Surveyors and Loss Assessors Actuaries Third PartyAdministrators
Suggested Readings
1 Sethi Jyotsana and Bhatia Nishwan ldquoElements of Banking and Insurancerdquo2 Emmett JVaughan and Therese Vaughan ldquoFundamentals of Risk and Insurancerdquo3 Agarwal OP ldquoBanking and Insurancerdquo4 PeriasamyP VeeraselvamM ldquoRisk and Insurance Managementrdquo Tata Mc Graw Hill5 wwwirdaorg
Note The latest editions of the books should be followed
58Bachelor of Business Administration Semester-IV
BBA-408 SEMINAR Max Marks 50
59Bachelor of Business Administration Semester-IV
ESL 221 Environmental Studies (Compulsory Paper)
Time 3 Hrs Max Marks 100
Teaching Methodologies
Teaching MethodologiesThe Core Module Syllabus for Environmental Studies includes class room teaching and fieldwork The syllabus is divided into 8 Units [Unit-1 to Unit-VII] covering 45 lectures + 5 hours forfield work [Unit-VIII] The first 7 Units will cover 45 lectures which are class room based toenhance knowledge skills and attitude to environment Unit-VIII comprises of 5 hours field workto be submitted by each candidate to the Teacher in-charge for evaluation latest by 15 December2018Exam Pattern End Semester Examination- 75 marks
Project ReportField Study- 25 marks [based on submitted report]Total Marks- 100
The structure of the question paper being
Part-A Short answer pattern with inbuilt choice ndash 25 marksAttempt any five questions out of seven distributed equally from Unit-1 to Unit-VIIEach question carries 5 marks Answer to each question should not exceed 2 pages
Part-B Essay type with inbuilt choice ndash 50 marksAttempt any five questions out of eight distributed equally from Unit-1 to Unit-VII Eachquestion carries 10 marks Answer to each question should not exceed 5 pagesProject Report Internal Assessment
Part-C Field work ndash 25 marks [Field work equal to 5 lecture hours]The candidate will submit a hand written field work report showing photographs sketchesobservations perspective of any topic related to Environment or Ecosystem The exhaustive listfor project reportarea of study are given just for reference
1 Visit to a local area to document environmental assets River Forest Grassland Hill Mountain Water body Pond Lake Solid Waste Disposal Water Treatment Plant Wastewater Treatment Facility etc
2 Visit to a local polluted site ndash Urban Rural Industrial Agricultural3 Study of common plants insects birds4 Study of tree in your areas with their botanical names and soil types5 Study of birds and their nesting habits6 Study of local pond in terms of wastewater inflow and water quality7 Study of industrial units in your area Name of industry type of industry Size (Large
Medium or small scale)8 Study of common disease in the village and basic data from community health centre9 Adopt any five young plants and photograph its growth10 Analyze the Total dissolved solids of ground water samples in your area11 Study of Particulate Matter (PM25 or PM10) data from Sameer website Download from
Play store12 Perspective on any field on Environmental Studies with secondary data taken from Central
Pollution Control Board State Pollution Control Board State Science amp TechnologyCouncil etc
Unit-IThe multidisciplinary nature of environmental studiesDefinition scope and importance Need for public awareness
(2 lectures)
60Bachelor of Business Administration Semester-IV
Unit-IINatural Resources Renewable and non-renewable resourcesNatural resources and associated problems(a) Forest resources Use and over-exploitation deforestation case studies Timber extraction
mining dams and their effects on forests and tribal people(b) Water resources Use and over-utilization of surface and ground water floods drought
conflicts over water dams-benefits and problems(c) Mineral resources Use and exploitation environmental effects of extracting and using
mineral resources case studies(d) Food resources World food problems changes caused by agriculture and overgrazing
effects of modern agriculture fertilizer-pesticide problems water logging salinity casestudies
(e) Energy resources Growing energy needs renewable and non-renewable energy sources useof alternate energy sources case studies
(f) Land resources Land as a resource land degradation man induced landslides soil erosionand desertification
Role of an individual in conservation of natural resources Equitable use of resources for sustainable lifestyles
(8 Lectures)
Unit-IIIEcosystems
Concept of an ecosystem Structure and function of an ecosystem Producers consumers and decomposers Energy flow in the ecosystem Ecological succession Food chains food webs and ecological pyramids Introduction types characteristic features structure and function of the following
ecosystem Forest ecosystem Grassland ecosystem Desert ecosystem Aquaticecosystems (ponds streams lakes rivers ocean estuaries)
(6 Lectures)Unit-IV
Biodiversity and its conservation Introduction ndash Definition genetic species and ecosystem diversity Biogeographical classification of India Value of biodiversity consumptive use productive use social ethical aesthetic and
option values Biodiversity at global national and local levels India as a mega-diversity nation Hot-spots of biodiversity Threats to biodiversity habitat loss poaching of wildlife man wildlife conflicts Endangered and endemic species of India Conservation of biodiversity In-situ and Ex-situ conservation of biodiversity
(8 Lectures)Unit-V
Environmental PollutionDefinition
Causes effects and control measures of Air pollution Water pollution Soil pollutionMarine pollution Noise pollution Thermal pollution Nuclear pollution
Solid waste management Causes effects and control measures of urban and industrialwastes
Role of an individual in prevention of pollution Pollution case studies Disaster management floods earthquake cyclone and landslides
(8 Lectures)
61Bachelor of Business Administration Semester-IV
Unit-VISocial Issues and the Environment
From unsustainable to sustainable development Urban problems and related to energy Water conservation rain water harvesting watershed management Resettlement and rehabilitation of people its problems and concerns Case studies Environmental ethics Issues and possible solutions Climate change global warming acid rain ozone layer depletion nuclear accidents and
holocaust Case studies Wasteland reclamation Consumerism and waste products Environmental Protection Act 1986 Air (Prevention and Control of Pollution) Act 1981 Water (Prevention and control of Pollution) Act 1974 Wildlife Protection Act Forest Conservation Act Issues involved in enforcement of environmental legislation Public awareness
(7 Lectures)Unit-VII
Human Population and the Environment Population growth variation among nations Population explosion ndash Family Welfare Programmes Environment and human health Human Rights Value Education HIV AIDS Women and Child Welfare Role of Information Technology in Environment and Human Health Case Studies
(6 Lectures)Unit-VIII
Field Work Visit to a local area to document environmental assets
riverforestgrasslandhillmountain Visit to a local polluted site ndash Urban Rural Industrial Agricultural Study of common plants insects birds Study of simple ecosystems-pond river hill slopes etc
(Field work equal to 5 lecture hours)References1 Bharucha E 2005 Textbook of Environmental Studies Universities Press Hyderabad2 Down to Earth Centre for Science and Environment New Delhi3 Heywood VH amp Waston RT 1995 Global Biodiversity Assessment Cambridge House
Delhi4 Joseph K amp Nagendran R 2004 Essentials of Environmental Studies Pearson Education
(Singapore) Pte Ltd Delhi5 Kaushik A amp Kaushik CP 2004 Perspective in Environmental Studies New Age
International (P) Ltd New Delhi6 Rajagopalan R 2011 Environmental Studies from Crisis to Cure Oxford University Press
New Delhi7 Sharma J P Sharma NK amp Yadav NS 2005 Comprehensive Environmental Studies
Laxmi Publications New Delhi8 Sharma P D 2009 Ecology and Environment Rastogi Publications Meerut9 State of Indiarsquos Environment 2018 by Centre for Sciences and Environment New Delhi10 Subramanian V 2002 A Text Book in Environmental Sciences Narosa Publishing House
New Delhi
62Bachelor of Business Administration (Semester ndash V)
BBAndash501 ENGLISH COMPULSORY
Time 3 Hours Max Marks 50
Texts Prescribed1 All My Sons by Arthur Miller2 Poems of Nature and Culture Guru Nanak Dev University Amritsar
Course Contents1 The study of the whole text of the play All My Sons2 The study of the following poems from the prescribed book
Poems of Nature and Culture
William Wordsworth ldquoThe World is Too Much with UsrdquoGordon Lord Byron ldquoShe Walks in BeautyrdquoPB Shelly ldquoOzymandiasrdquoAlfred Lord Tennyson ldquoIn MemoriamrdquoRobert Browning ldquoMeeting at NightrdquoMathew Arnold ldquoDover BeachrdquoWB Yeats ldquoWordsrdquoWilfred Owen ldquoStrange MeetingrdquoRobert Graves ldquoThe PortraitrdquoWH Auden ldquoThe Unknown CitizenrdquoDylan Thomas ldquoDo not Go Gentle into That Good NightrdquoTed Hughes ldquoThe Thought-FoxrdquoSylvia Plath ldquoMirrorrdquoSeamus Heaney ldquoHoneymoon FlightrdquoRabindranath Tagore ldquoFalse ReligionrdquoNissim Ezekiel ldquoNight of Scorpionrdquo
3 Formal letter and application writing Resume Writing Business Writing and Report writing
Instructions for the Paper Setter and Distribution of Marks
The question paper will consist of three sections and the distribution of marks will be asunderSection A 10 MarksSection B 24 MarksSection C 16 Marks
63Bachelor of Business Administration (Semester ndash V)
SECTIONndashA
I Six questions (three questions from the play All My Sons and three questions from Poems ofNature and Culture) requiring very short answers based on the reading of All My Sons andthe prescribed poems shall be set The examinees will be expected to answer any FIVE
(2x5=10 Marks)
SECTIONndashB
II THREE questions requiring brief descriptive answers based on character tone plot andtheme(s) in the play All My Sons will be set and examinees will be expected to attempt anyTWO
(6x2= 12 Marks)
III THREE questions on the central idea theme tone or style etc of the prescribed poemsfrom the textbook Poems of Nature and Culture will be set for the students to attempt anyTWO of these questions
(6x2= 12 Marks)
SECTIONndashC
IV ONE question requiring students to explain a stanza with reference to context will be setThe stanza for explanation will be taken from the poems prescribed in the syllabusONE essay-type question from the play All My Sons will be set
The students will be required to answer any of these two questions(1x8=8 Marks)
V TWO questions with internal choice will be set on (a) formal letterapplication writing(5 Marks) and (b) Resume WritingBusiness Writing and Report Writing (3 Marks)
(5+3=8 Marks)
64Bachelor of Business Administration (Semester ndash V)
PUNJABI (COMPULSORY)BBA-502 gzikph (bkiawh)
wK L 3 xzN e[b nze L 50gkm-eqw ns gkm-g[seK
1H uDthnK gzikph ejkDhnK(zgkH vkH ofwzdo eo gpbheFB fpTo r[o BkBe dt BhtofNh nfwqso 2018)bye ejkDh ejkDh-zrqfjnihs eo fBT hno ws nbh pkp dhr[opuB G[`bo EetK Ugok wodwBwjB pktk Jebt Bo pbhfizdo oh i]w[yihs jko ejkDhnK dk pkg w_ fJzi[nkJ eodh jKifszdo jK okj es JhFto dk iBwgqw gqekF noiB SV rvhoBk e[M nDfejk thuzdB Brh joy r joy riftzdo fzx yj yks yj yksr[odt fzx o[gkDk FhFk FhFk ns jo ejkDhnK
ftak ts$ko$gkso fusoD2H Bktb L Jj[ jwkok ihtDk (dbhg eo fNtkDk)
3H brgr 200 FpdK ftu goQk ouBk
4H ob nzroh goQ dk gzikph ftu nB[tkd
5H ftnkeoD L(T) gzikph X[Bh ftT[_s(n) tkekswe i[rsK L wb s nfXeko(J) ekoe s ekoeh zpzX
nze-tzv ns gohfyne bJh jdkfJsK
1H ftFk-ts bye dk ihtB s ouBk$ko$gkso fusoB (d ftuI fJe) 10 nze2H ko$ftFk-ts$gkso fusoB (d ftu_ fJe) 10 nze3H goQk L fszBK ftu_ fe fJe ftF T[s 05 nze4H ob nzroh goQ dk gzikph ftu nB[tkd 05 nze5H Bzpo 5 T[s fBoXkfos ftnkeoD ftu_ toDBkswe gqFB 10 nze6H T[goes bVh Bzpo 1 ns 2 dhnK g[seK ftu_ zyg T[`soK tkb
5 gqFB g[`S ikDr joe dk T[`so 50 FpdK s_ t`X Bk jt 5x2=10 nze
65Bachelor of Business Administration (Semester ndash V)
BBA-502 muF`lI pMjwbI(pMjwb dw ieiqhws qy s`iBAwcwr)(In Lieu of Punjabi Compulsory)
Time 3 Hrs Marks 50
AMkW dI vMf-
Bwg a- ies Bwg iv`c 15 pRSn pu`Cy jwxgy[ ividAwrQI vloN iksy 10 dy au~qr 30-40 SbdW
iv`c id`qy jwx[ hryk pRSn dy 2 AMk hoxgy[
Bwg A- ies Bwg iv`c 6 pRSn pu`Cy jwxgy[ ividAwrQI vloN iksy 3 pRSnW dy au~qr 400-500
SbdW iv`c id`qy jwx[ hryk pRSn dy 10 AMk hn[
1 is`K pMQ iv`c pirvrqn- gurUu hrgoibMd swihb qoN gurUu qyg bhwdr swihb q`k
(1606-1675) mIrI-pIrI ies dIAW ivSySqwvW qy pRBwv gurUu qyg bhwdr jI dw jIvn Aqy
Xogdwn gurUU qyg bhwdr swihb dI Shwdq[
2 gurUu goibMd isMG qy Kwlsw pMQ dw inrmwx- gurUu goibMd isMG jI (1675-1708) AwrMiBk
jIvn Kwlsw pMQ dI swjnw (1699) gurUU goibMd isMG jI dI SKSIAq[
3 pMjwb dw smwijk qy s`iBAwcwrk jIvn- myly Aqy iqauhwr lok gIq lok nwc pMjwb dy
pRis`D lok ik`sy pUrn Bgq hIr rWJw sohxI mhIvwl
66Bachelor of Business Administration (Semester ndash V)
sbMiDq pusqkW-
1 lsquopMjwb dw lok ivrswrsquo krnYl ismG iQMd pblIkySn ibauro pMjwbI XUnIvristI pitAwlw[
2 lsquopMjwb dw ivrswrsquo ipRQIpwl isMG kpUr inau bu`k kMpnI jlMDr[
3 lsquopMjwbrsquo (ieiqhws klw swihq qy s`iBAwcwr Awid) mu`K sMpwdk mihMdr isMG rMDwvw BwSw
ivBwg pMjwb pitAwlw[
4 lsquoiSromxI is`K ieiqhwsrsquo 1469-1708 fw suKidAwl isMG sMgm pblIkySn smwxw[
5 lsquosMKyp jIvn ds gurUu swihbwnrsquo igAwnI jgqwr isMG rwey morwvwlI Awjwd bu`k fIpU hwl
bjwr AMimRqsr[
6 lsquois`K ieiqhwsrsquo (1469-1765) ipMRsIpl qyjw isMG fw gMfw isMG pblIkySn ibauro pMjwbI
XUnivristI pitAwlw[
7 lsquois`K ieiqhwsrsquo Bwg pihlw KuSvMq isMG Anuvwdk fw gurdrSn isMG AOlK lwhor bu`k Swp
luiDAwxw[
8 lsquopMjwb dw ivrswrsquo (pMjwb dy siBAwcwr dw ivkws) ipRQIpwl isMG kpUr inaU buk kMpnI
jlMDr[
9 lsquois`K ihstrIrsquo 1469-1988 KuSvMq isMG nvXu`g pbilSrj nvIN id`lI[
10 lsquoswfw ieiqhwsBwg pihlwrsquo (1469-1708) pMjwb dw ieiqhws siqbIr isMG inau bu`k kMpnI
jlMDr[
11 lsquopMjwb dw ieiqhwsrsquo (1469-1799) iSv gjrwnI mdn pbilSrj pitAwlw[
67Bachelor of Business Administration (Semester ndash V)
BBA- 503 COMPANY LAW
Time 3 Hour Max Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students will attempt 10questions Each question will carry one mark the total weightage being 10 marks
Section B It will consist of essay typenumerical questions up to five pages in length Fourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I of the syllabus Thecandidates will be required to attempt any two questions Each question will carry 10 marks Thetotal weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question up tofive pages in length Four questions numbering 678 and 9 will be set by the examiner from part-II of the syllabus The candidates will be required to attempt any two questions Each questionwill carry 10 marks The total weightage of the section shall be 20 marks
Part ndash I
Company ndash Meaning Latest Amendments Features Types Formation Promotion andRegistration Preliminary contracts Limited Liability Partnership One Person CompanyMemorandum of Association Meaning Importance Contents Alteration Doctrine of UltraViresArticle of Association Meaning Contents Alteration Differences between Memorandum ofAssociation and Articles of Association Constructive notice of Memorandum and ArticleDoctrine of Indoor ManagementProspectus Definition Dating and Registration of Prospectus Kind of Prospectus ShelfProspectus Deemed Prospectus Abridged Prospectus Red herring Prospectus Liability forMisstatement in prospectusShare Capital Kinds Classes of Capital Alteration of Capital Further issue of Capital VotingRights Transfer and transmission of shares
Part ndash II
Board of Directors Directors Powers duties appointment removal legal position BorrowingPowers Managerial Remuneration Women DirectorsCompany Meetings-Rules of Meetings Annual general meeting extraordinary generalmeeting Meeting of BOD Quorum for different meetings Kinds ofresolutions dividend Procedure for Conducting Meetings (including Board meetings)
Winding Up- Modes of Winding up Commencement and Procedure of Winding up andConsequences of Winding up order
Suggested Readings
1 Avtar Singh ldquoCompany Lawrdquo2 N D Kapoor ldquoCompany Law amp Secretarial Practicerdquo
Note I The latest editions of the books should be followedNote II The teacher will use simulation method and will hold at least one statutorymeeting one Annual General Meeting one Extraordinary Meeting and one Board Meeting
68Bachelor of Business Administration (Semester ndash V)
BBA-504 ENTERPRENEURSHIP AND SMALL BUSINESS
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question up tofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part-IConcept of Enterpreneurship The Enterpreneur Definition nature and characteristics ofenterpreneurhsip Emergence of enterpreneurial class including women enterpreneurs Theoriesof enterpreneurship Socio-economic environment and the enterpreneur The concept of jointstoke company public company private company government company partnership companyHindu undivided familyCharacteristics of Enterpreneur Leadership risk taking decision making and business planningInnovation and enterpreneurship enterpreneurial behaviur and motivationEnterpreneurial Development Programmes-Their relevance and achievements Role ofgovernment in organising such programmes Critical Evaluation
Part-IISmall Business as a Seed Bed of Enterpreneurship Concept of business venture Thestart-up process Concept Plan Implementation Intial Strategic PlanningProduct and Marketing Scope Legal and tax consideration risk analysis and financialconsiderations ProfitPlanning in Small Enterprise Growth Strategies and diversification Finance Management incurrent operations and expansion of capitalRole of Small Business in the national economy National Policies for small businessdevelopment Government and Non-Governmental assistanceContribution of Commercial Banks in Promoting and servicing small business Small businessand modern technology
69Bachelor of Business Administration (Semester ndash V)
Suggested Readings
1 Hall B Pricke and Royce L Brahamson ldquoSmall Business Managementrdquo
2 Kenneth R Van Voorthis ldquoEnterpreneurship and Small Business Managementrdquo
3 Hans Schollhammer and Arthur H Kuriloff ldquoEnterpreneurship and Small Business
Managementrdquo
4 Joseph R Mancuso ldquoHow to Start Finance and Manage Your Own Small Businessrdquo
5 Sharma RA ldquoEnterpreneurial Change in Indian Industriesrdquo
6 Dhar PN and Lydall HFldquoThe Role of Small Enterprises in Indian Economic
Developmentrdquo
Note The latest editions of the books should be followed
70Bachelor of Business Administration (Semester ndash V)
BBA- 505 COST ACCOUNTING
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sectionsSection A It will have question No1 consisting of 12 very short answer questions from the
entire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Unit IIntroduction- Concept of cost costing cost Accounting amp Cost Accountancy Limitations ofFinancial Accounting Origin and Objectives of cost Accounting Advantages and limitations ofCost Accounting Difference between Financial and Cost Accounting Cost Unit amp Cost CentreElements of cost Material Labour and other Expenses Classification of cost Types of Costs andPreparation of Cost SheetMethods of CostingContract CostingProcess Costing - Meaning Features Normal and Abnormal Loss Gains
Unit IIMarginal Costing ndash Meaning and various concepts - Fixed Cost Variable Cost ContributionPV Ratio Break Event Point Margin of SafetyStandard Costing- Definition and Meaning of Various Concepts Advantages and Limitations ofStandard CostingVariance Analysis ndash Material and Labour Variances onlyBudget and Budgetary Control- Definition Meaning and objectives of Budgetary controlAdvantages and disadvantages of Budgetary Control Types of Budget
Suggested Readings1 Vasistha and Saxena ldquoAdvanced Cost Accountingrdquo2 Jain SP and Narang ldquoAdvanced Cost Accountingrdquo3 Maheshwari SN ldquoCost Accountingrdquo4 Arora MN ldquo Cost Accounting Principles amp Practicesrdquo Vikas Publishing House
New Delhi5 Dev Prabhu ldquoCost Accountingrdquo Himalaya Publication New Delhi6 Horngreen Charles T Datar and Rajan Madav V ldquoCost Accountingrdquo Dorling
Kindersley (India) Pvt Ltd Pearson Publishers LtdNote The latest editions of the books should be followed
71Bachelor of Business Administration (Semester ndash V)
BBA-511 GROUP A- CONSUMER BEHAVIOUR
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndashIIntroduction to Consumer Behavior (CB) - Importance Scope Need for studying CB ConsumerResearch Consumer Motivation Needs amp Goals Positive amp Negative motivation Types ampSystems of Needs Hierarchy amp Trio of NeedsPersonality Nature Theories Freudian Neo Freudian amp Trait Self-ConceptPerception Sensation Absolute Threshold and Differential ThresholdLearning Classical learning Instrumental learning and Cognitive learning theoriesAttitude Tricomponent Attitude Model Sources of Influence Attitude Measurement
Part - IIReference Groups Concepts and AppealsSocial Class amp its measurementCulture amp Sub Culture Definition amp InfluenceIntroduction to Opinion leadership amp Consumer InnovationConsumer Decision Making
Suggested Readings1 Schiffman I G and Kanuk L L ldquoConsumer Behaviourrdquo Pearson Education
New Delhi2 Blackwell Roger D Miniard Paul W and Engel James F ldquoConsumer Behaviourrdquo
Cengage Publishing3 Solomon Michael R ldquoConsumer Behaviourrdquo Pearson Education New Delhi4 Assael Henry ldquoConsumer Behaviour and Marketing Actionrdquo Cengage Publishing5 Loudon David L and Della Bitta Albert J ldquoConsumer Behaviorrdquo Tata McGraw-Hill
Note The latest editions of the books should be followed
72Bachelor of Business Administration (Semester ndash V)
BBA- 512 GROUP A- ADVERTISING amp SALES MANAGEMENT
Time 3 Hours M Marks 50Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IDefinition Nature and Evolution of Advertising its functions and role and types of AdvertisingSocial Economic and Legal Aspects of AdvertisingAdvertising and Marketing Mix Advertisingand Communication Process Advertising Budget Objectives Preparation and Methods ofAdvertising BudgetAdvertising Agency Function Selection and CompensationAdvertising Media Different Types of Media Function Merits and Demerits of MediaSelection of Media and its VehiclesCopy Writing Different Elements of a Copy and Layout
Part ndashIIIntroduction to Sales Management Nature role and importance Functions of Sales ManagerSales Organization Formal Informal Horizontal Vertical Centralized DecentralizedGeographic Customer Product Combination OrganizationsPlanning and recruitment of sales force - Job analysis specification Job description Sources ofRecruitment Selection of Sales PersonSales Training - Objective Designing Training ProgrammeSales Force Motivation Nature Importance Factors Influencing the Motivation of sales forceCompensations Types Compensations PlanEvaluation of Sales Forces Performance Qualitative and Quantitative Basis to Evaluate SalesForce Control and Budget
73Bachelor of Business Administration (Semester ndash V)
Suggested Readings
1 Belch George E and Belch Michael A ldquoAdvertising and Promotionrdquo Tata McGraw Hill
2 Guinn Allen Chris T Semenik Richard J ldquoAdvertising amp Integrated Brand Promotionrdquo
Thomson ndash South Western
3 Batra Rajeev Mayers John G and Aaker David A ldquoAdvertising Managementrdquo
Pearson Education New Delhi
4 Spiro Stanton and Rich ldquoManagement of a Salesforcerdquo Tata McGraw Hill
5 Richard R Still Cundiff W Edward Govoni A P Norman ldquoSales Management Decision
Strategy and Casesrdquo Pearson Education
6 Kotler Philip Keller Kevin Koshey Abraham and Jha Mithileshwar
ldquoMarketing Managementrdquo South Asian Perspective Pearson Education New Delhi
7 Aaker David A and Myera John G ldquoAdvertising Managementrdquo Prentice Hall of India
New Delhi
Note The latest editions of the books should be followed
74Bachelor of Business Administration (Semester ndash V)
BBA-521 GROUP B- INDUSTRIAL RELATIONS amp LABOUR LEGISLATIONS
Time 3 Hour M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 6 78 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IConcept of Industrial Relations Factors affecting industrial relations Importance of IndustrialRelations Collective Bargaining and Labour Management Co-Operation in India includingWorks CommitteeDiscipline and Grievance Management Negotiation and Collective Settlements WorkersParticipation in Industry Productive Bargaining and Gain Sharing Employee Empowerment andQuality Management Industrial Relations and Technological Change
Part ndash IIEmergence and Objectives of Labour Laws and their Socio-economic Environment IndustrialRelations Laws-Laws Relating to Industrial Disputes Trade Unions and Standing OrderSocial SecurityWorkmens Compensation Act Employees State Insurance Act
Wages and Bonus Laws-The Law of Minimum Wages Payment of Wages Payment of BonusLaws relating to working conditions The Law Relating to Factories
Suggested Readings1 Sinha PRN Sinha Indu Bala and Shekhar Seema Priyadarshani ldquoIndustrial Relations
Trade Unions and Labour Legislationrdquo Pearson Education New Delhi2 Sarma AM ldquoIndustrial Relations and Labour Lawsrdquo Himalaya Publishing House
Mumbai
Note The latest editions of the books should be followed
75Bachelor of Business Administration (Semester ndash V)
BBA- 522 GROUP B -ORGANISATION CHANGE AND DEVELOPMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay type numerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IOrganisation Change - Introduction importance forces of change and types of changeModels of change - systems model of change Lewinrsquos Force Field Analysis Modelthe Continuous change Process Model Change and Transition ManagementChange amp its impact - effects of change on people operational effects psychological effectssocial effects peoplersquos reaction to change- Acceptance of change indifference organizedresistance frustration amp aggression Reasons for resistance and Methods of minimizingresistance
Part ndash IIOrganisation Development - Meaning features objectives History of OD in India and abroadorganizational problems and process of organizational developmentOD interventions - concept characteristics classification of intervention OD interventions astool to improve effectiveness of organization Process of OD interventions Team building
Suggested Readings
1 Bhatia SK ldquoManagement of Change amp Organisation Development- InnovativeApproachesrdquo Deep amp Deep Publications New Delhi
2 Bhattacharya Dipak Kumar ldquoOrganization Change amp Developmentrdquo Oxford UniversityPress
3 Singh Kavita ldquoOrganisation Change amp Development Excel Books
Note The latest editions of the books should be followed
76Bachelor of Business Administration (Semester ndash V)
BBA-531 GROUP C - MANAGEMENT OF BANKING OPERATIONS
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash I
Management of banks Regulatory role of RBI Monetary Policy-meaning and itsimplicationsLaws in banking-RBI Act 1934 Negotiable Act 1881 The Banking Regulation Act1949Types of Bank Accounts- Fixed or time deposit account Savings bank deposit account Currentdeposit account Recurring deposit accountLending- Features of bank credit types of lending terms and conditions of lending differenttypes of loans and their features
Part ndash IIRisk management in banks- types of risks Capital Adequacy- the Basel Accord implications forbank CRAR and Prudential Norms for asset classification income recognition and provisioningAnti- money laundering and KYC normsIntroduction to Asset Liability Management Customer Relationship ManagementCorporate Governance in Commercial BanksInnovations in Banking with special reference to Fee Based Services
Suggested Readings
1 Padmalatha Suresh and Justin Paul ldquoManagement of Banking and FinancialServicesrdquoPearson Education New Delhi
2 Sharma RK Gupta Shashi K Jagwant Singh ldquoBanking and Insurancerdquo3 Agarwal OP ldquoBanking and Insurancerdquo4 Sethi Jyotsana and Bhatia Nishwan ldquoElements of Banking and Insurancerdquo
Note The latest editions of the books should be followed
77Bachelor of Business Administration (Semester ndash V)
BBA-532 GROUP C -INSURANCE amp RISK MANAGEMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 6 7 8 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IDefinition nature Role and Importance of Insurance Salient Feature of IRDA Act 1999Rationale for opening up of the Insurance Sector to the private sector Nature of Life InsuranceContractAnnuities Surrender Value Calculation of Premium and measurement of risk Progress of LifeInsurance Business in India Fire Insurance ndash Nature and Use Policy Condition Rate FixationPayment of Claims Reinsurance Marine Insurance Nature Premium Calculation Payment ofClaimsMotor Insurance Policy and Covers Comprehensive Policy Third Party Act Policies ExtraBenefits cover Motor Insurance Claims
Part ndash IIConcept of Risk Corporate and Personal Risk Management Identification of Risk ToolsTechniques for perception of risk Methods for determining theoperative causes of peril Safety auditEvaluation of Risk Risk Avoidance amp Reduction of Risk methods of loss prevention and riskreduction Role of surveyors in loss prevention risk reductionTechniques of Risk Financing Retention of risk Captive insurance companies Transfer of RiskTypes of risk transfer Benefits and limitation of Insurance- Partial insurance arrangements
Suggested Readings
1 Insurance Regulation and Development Act
2 Gopal Krishan G ldquoInsurance Principles and Practicerdquo Sterling Publishers New Delhi
Note The latest editions of the books should be followed
78Bachelor of Business Administration (Semester ndash V)
BBA- 541 Group D- INTERNATIONAL BUSINESS ENVIRONMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IIntroduction to International Business Importance nature and scope ofInternational businessmodes of entry into International BusinessEnvironmental Context of International Business Framework for analyzing Internationalbusiness environment ndash Domestic foreign and global environmentsand their impact oninternational business decisionsInternational Financial Environment Foreign investments -Pattern Structure andeffectsMovements in foreign exchange and interest rates and then impact on Trade and investmentflows
Part ndash IIInternational Economic Institutions and Agreements WTO IMF World Bank UNCTAD andotherInternational agreements International commodity trading and agreementsGlobal Trading Environment World trade in goods and services ndash Major trends anddevelopments World trade and protectionism ndash Tariff and non-tariff barriers Counter tradeGlobalisation ampSociety- Emerging Developments and Other Issues Growing concern forecology IT and international business
Suggested Readings
1 Bennet Roger ldquoInternational Businessrdquo Financial Times Pitman Publishing London2 Bhattacharya B ldquoGoing International Respon se Strategies of the Indian Sectorrdquo
Wheeler Publishing New Delhi3 Griffin Ricky W and Pustay Michael W ldquoInternational Business A Managerial
Perspectiverdquo Addison Wesley Readings
Note The latest editions of the books should be followed
79Bachelor of Business Administration (Semester ndash V)
BBA- 542 GROUP Dndash MANAGEMENT OF INTERNATIONAL BUSINESS ORGANISATIONS
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IGlobalization and International Business - Meaning Forces Driving Globalization Reasons forGlobalization of Business Modes of Operation of International Business International Businessvs Domestic Business Dealing of international Business with Cultural DifferencesGlobalisation and Society - Impact of FDI Economic Impact of MNE Foundations of EthicalBehavior Ethics amp Corporate Bribery Ethicals Dilemmas and Business PracticesMultinational Corporations and their Involvement in International Business Issues in ForeignInvestments Technology Transfer Pricing and Regulations
Part ndash IIExport Import Strategies - Introduction Export Strategy Import Strategy Export ImportProcess and DocumentationDirect Investment and Collaborative Strategies - Types of Collaborative ArrangementsProblems with Collaborative Arrangements Managing Foreign ArrangementsOrganization of International Business - Introduction Organization Structure Coordination andControl System Organization CultureManaging International Operations Global Manufacturing and Supply Chain ManagementInternational Accounting Issues
Suggested Readings
1 Daniels John D and Radebaugh LeeH ldquoInternational Business ndashEnvironments andOperations Pearson Publishing House Ltd New Delhi
2 Bennet Roger ldquoInternational Businessrdquo Financial Times Pitman Publishing London
Note The latest editions of the books should be followed
80Bachelor of Business Administration (Semester ndash VI)
BBA- 601 ENGLISH COMPULSORY
Time 3 Hours Max Marks 50
Texts Prescribed1 The English Teacher by RK Narayan2 Glimpses of Theatre Guru Nanak Dev University AmritsarCourse Contents1 The study of the whole text of the novel The English Teacher2 The study of the following one-act plays from the prescribed book
Glimpses of Theatre
i) The Willii) Villa for Saleiii) Progressiv) The Monkeyrsquos Pawv) Sorry Wrong Number
Essay Writing
Instructions for the Paper Setter and Distribution of MarksNote The paper setters should avoid questions of theoretical nature on English GrammarThe question paper will consist of three sections and the distribution of marks will be asunderSection A 10 MarksSection B 24 MarksSection C 16 Marks
SectionndashAI SIX questions (three questions based on the prescribed one-act plays from the textbook
Glimpses of Theatre and three questions based on the novel The English Teacher requiringvery short answers based on the close reading of the prescribed novel and one-act plays shallbe set and examinees will be expected to answer any FIVE
(2x5=10 Marks)SectionndashBII THREE questions requiring brief descriptive answers based on character tone plot and
theme(s) in the prescribed one-act plays will be set and examinees will be expected toattempt any TWO (6x2= 12 Marks)
III THREE questions on central idea theme tone or style etc of the prescribed novel will be setfor the students to attempt any TWO of these questions (6x2= 12 Marks)
SectionndashCIV ONE question requiring the students to write an essay on one of the three given topics will be
set (1x8=8 Marks)V TWO essay type questions (one from the prescribed one-act plays and one from the
prescribed novel) will be set for the students to answer any ONE of these questions(1x8= 8 Marks)
81Bachelor of Business Administration (Semester ndash VI)
PUNJABI (COMPULSORY)BBA- 602 gzikph (bkiawh)
wKL 3 xzN e[b nzeL 50
gkm-eqw ns gkm-g[seK
1H ekft rot (gfjb S eth)(zgkH fpeow fzx x[zwD eowihs eo)r[o BkBe dt BhtofNh nfwqso(Fy cohd Fkj j[B r[o BkBe dt ih r[o noiB dt ihtkfo Fkj Fkj w[jzwd)(gqzr fjs ftnkfynk$ftak ts$ko)
2H XoshnK d rhs (oBkwk) pofizdo fzx jwdodBkBe fzx g[sewkbk nzfwqso(bye ihtB s ouBk$wki fGnkuko gfogy$coBkw d srdquoo s goy)
3H (T) by ouBk (ftfrnkB seBkbih ns ubzs wfbnK pzXh)(n) zyg ouBk
4H ftnkeoD L(T) ftnkeoBe aqDhnK L fbzr ns tuB(n) fefonk tkezF L gfoGkFk pDso s gqeko
nze-tzv ns gohfyne bJh jdkfJsK
1H gqzr fjs ftnkfynk$ftak-ts$ko (d ftuA fJe) 10 nze2 wki fGnkuko gfogy$caoBkw d so s (d ftuA fJe) 10 nze3H by ouBk L fszBK ftu_ fe fJe ftF T[s 05 nze4H zyg ouBk 05 nze5H Bzpo 4 T[s fBoXkfos ftnkeoD ftu_ d gqFB 2x5= 10 nze6H T[goes bVh Bzpo 1 ns 2 dhnK g[seK ftu_ zyg T[`soK tkb
5 gqFB g[S ikDr joe dk T[so 50 FpdK s_ tX Bk jt 5x2=10 nze
82Bachelor of Business Administration (Semester ndash VI)
BBA- 602 muF`lI pMjwbI
(pMjwb dw ieiqhws qy s`iBAwcwr)(In Lieu of Punjabi Compulsory)
Time 3 Hrs Marks 50
AMkW dI vMf -
Bwg a- ies Bwg iv`c 15 pRSn pu`Cy jwxgy[ ividAwrQI vloN iksy 10 dy au`qr 30-40 SbdW iv`c
id`qy jwx [ hryk pRSn dy 2 AMk hoxgy [
Bwg A- ies Bwg iv`c 6 pRSn pu`Cy jwxgy [ ividAwrQI iksy 3 pRSnW dy au`qr 400-500 SbdW
iv`c id~qy jwx[ hryk dy 10 AMk hn [
1 rxjIq isMG ADIn pMjwb dw eykIkrn Aqy ivsQwr - 1790 iv`c pMjwb dy rwjnIiqk
hwlwq rxjIq isMG dw jIvn Aqy ij`qW AMimRqsr dI sMDI rxjIq isMG dy AMgryjW nwl
sbMD sYink pRbMD pMjwb dw imlwn ibRitS rwj iv`c [
2 rwjnIiqk jwigRqI Aqy smwijk-Dwrimk suDwr AMdoln - 1857 dw ivdroh Aqy pMjwb
kUkw AMdoln gdr AMdoln AwrIAw smwj inrMkwrI qy nwmDwrI isMG sBw AMdoln
gurduAwrw suDwr AMdoln Aqy AkwlI[
3 vMf Aqy suqMqrqw - jilAwvwlw bwg h`iqAwkWf AsihXog AMdoln nOjvwn Bwrq sBw
isvl nw PurmwnI AMdoln Bwrq C`fo AMdoln mhwn suqMqrqw sYnwnIAW dw Xogdwn-
lwlw lwjpq rwey mwstr qwrw isMG
skrqwr isMG srwBw s Bgq isMG
saUDm isMG s KVk isMG
83Bachelor of Business Administration (Semester ndash VI)
sbMDq pusqkW-
1 lsquorxjIq isMGrsquo nirMdr ikRSn isnhw pMjwbI XUnIvristI pitAwlw[
2 lsquomhwrwjw rxjIq isMGrsquo sIqw rwm kohlI Awqmwrwm AYNf sMnj pbilSrz AYNf bu`k
sYlrz [
3 lsquois`K ihstrIrsquo 1469-1988 KuSvMq isMG nvXu`g pbilSrz nvI id`lI [
4 lsquois`K ieiqhwsrsquo Bwg dUjw (1839-2004) KuSvMq isMG Anuvwdk fw gurdrSn isMG
AOlK lwhor bu`k Swp luiDAwxw[
5 lsquois`K ieiqhwsrsquo (1526-1849) ibSn dws mlhoqrw bRdrz pbilSrz id`lI [
6 lsquopMjwb dIAW lihrWrsquo (1850-1910) SmSyr isMG lsquoASokrsquo pRkwSk kivrwj nrwiex isMG
v`lB inAwmq purI [
7 lsquopMjwb dw ivrswrsquo ipRQIpwl isMG kpUr inau bu`k kMpnI jlMDr[
8 lsquois`K ieiqhwsrsquo kinMGm lwhor bu`k Swp luiDAwxw [
9 lsquopMjwb dw ieiqhwsrsquo (1791-1966) iSv gjrwnI mdn pblISrz pitAwlw [
84Bachelor of Business Administration (Semester ndash VI)
BBA-603 INCOME TAXTime 3 Hours Marks 50Note The question paper covering the entire course shall be divided into three sectionsSection A It will have question No1 consisting of 12 very short answer questions from the
entire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 67 8 and 9 will be set by theexaminer from Part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash ABasic concepts Income Agricultural Income Person Assessee Assessment Year PreviousYear Gross Total Income Total Income Residential Status Tax Incidence and ResidentialStatus Exempted income under section 10(1) 10(2) 10(2A) 10(5) 10(7) 10(10) 10(10A)10(10AA) 10(10B) 10(10D) 10(11) 10(12) 10(13) 10(13A) 10(14) 10(16) 10(32) 10(34)10(35) 10(36) 10(37) 10(38)Computation of income under different heads Salaries Income from house property Profits andgains of business or profession Sections to be covered are Sec-28 29 30 31 32 35 36 3740(a) 40(b) 40A 43B 44AA 44AB 44AD and 44AE
Part-BCapital Gains Basis of Charge Meaning of capital assets Classification of capital assets andtheir tax implication Meaning of Transfer Elementary Knowledge of Transactions not to beTreated as Transaction of Transfer Computation of Capital Gains( Depreciable and Non-Depreciable Assets) Special cases to be covered - Conversion of Capital assets into stock inTrade Compulsory acquisition of assets Self generated assets Transfer of bonus sharesExemptions to be covered Sec 54 54B 54EC 54F 54HComputation of tax liability under section 111A and 112Capital gain provisions related to Individual and Firm need to be coveredIncome from other sources [excluding Sec-2(22)] Computation of Total Income and TaxLiability of an individualClubbing of income and Aggregation of income and set-off and carry forward of losses(excluding Sec-94(7) and 94(8)Deductions from Gross Total Income Section 80A 80AB 80AC 80C 80CCC 80CCD80CCG 80D 80DD 80DDB 80E 80G 80GG 80GGA 80GGC 80TTA and 80UComputation of total income and tax liability of individuals and firms
Suggested Readings1 Ahuja Girish and Ravi Gupta ldquoSystematic Approach to Income Taxrdquo Bharat Law
House Delhi2 Singhania Vinod K and Kapil Singhania ldquoTDS Computation and E- filing of TDS
Returnsrdquo Taxmann Publications Pvt Ltd New Delhi3 Singhania Vinod K ldquoTax Computation and E-filing of Income Tax Returnsrdquo Taxmann
Publications Pvt Ltd New Delhi
85Bachelor of Business Administration (Semester ndash VI)
BBA- 604 FUNDAMENTALS OF CAPITAL MARKET
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sectionsSection A It will have question No1 consisting of 12 very short answer questions from the
entire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 67 8 and 9 will be set by theexaminer from Part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IIntroduction-evolution structure functions objectives and importance of capital market inIndiaComponents of capital market- introduction to New issue market stock market financialinstitutionsInstruments in capital market-Shares (Equity and Preference) Warrants Bonds and its typesGDRs ADRs ETFs Mutual Funds Derivatives (forwards futures and options)Participants in Capital MarketDifference between Capital Market and Money Market
Part ndash IIStock Exchanges-Stock Exchanges in India Organisation Management Membership rules ofstock exchange operators at stock exchanges SEBI guidelines on Stock Exchange weaknessesof stock exchange in IndiaListing of securities-requirement for listing objectives of listing advantages of listingSecurity Market Indices-Uses of Security Market Indices Types of Indices DifferentiatingFactors in constructing Market Indices
Suggested Readings1 VA Avadhani ldquoSecurity Analysis and Portfolio ManagementrdquoHimalaya Publishers New
Delhi2 Brown Reilly ldquoInvestment Analysis and Portfolio Managementrdquo Thomson Publishers3 SinghPreeti ldquoInvestment Managementrdquo Himalaya Publishers New Delhi4 NCFM Modules (wwwnseindiacom)5 wwwsebigovin wwwnseindiacom wwwcapitalmarketcom
Note The latest editions of the books should be followed
86Bachelor of Business Administration (Semester ndash VI)
BBA-605 VIVA-VOCE Max Marks 50
87Bachelor of Business Administration (Semester ndash VI)
BBA -611 Group A- SERVICES MARKETINGTime 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFour questions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from Part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IEvolution and Understanding of Services Marketing Conceptual Framework ServiceDefined Nature of services Characteristics of services- Intangibility InconsistencyInseparability and inventory Classification of Services Consumer versus IndustrialServicesImportance of Services Marketing in Indian Economy amp Global ScenarioService Marketing Mix Introduction to the 7Ps ( 4 Ps + Extended 3 Ps)of Services MarketingMixServices Marketing Mix (4Ps)Product Service Mix- introduction Transition from Product Marketing from ServiceMarketing Differentiating goods from service categories of service mix Goods- Servicesmarketing continuumPrice Factors involved in pricing a service product capacity planning measures to respond tochange in demand Reshaping demand using effective pricingPlace Distribution Strategies Challenges in distribution of services Role of internet indistributionPromotion Objectives Personal Selling Advertising amp Sales Promotion
Part ndash IIExtended 3 Ps of Service Marketing MixPeople Role of service employees in service business training amp development of employeesMotivation and EmpowermentProcess Services as process or system- different process aspects and managerial challengesstrategies for managing inconsistency customer service in service marketingPhysical Evidence nature importance service scapesServices Marketing Implementation Services Marketing Triangle Servqual Model RaterPZB Gap Model
88Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Zeithaml VA Bitner Mary Jo Pandit ldquoServices Marketingrdquo Tata McGraw Hill
New Delhi
2 Lovelock Christopher Wirtz Jochen Chatterjee ldquoServices Marketing PeopleTechnology
Strategyrdquo Pearson Education New Delhi
3 Payne Adrian ldquoThe Essence of Services Marketingrdquo Prentice Hall of India New Delhi
4 Nargundhar Rajendra ldquoServices Marketingrdquo Tata McGraw Hill New Delhi
5 Goncalves Karen P ldquoServices Marketing-A Strategic Approachrdquo
Prentice Hall International New Jersey
6 Jauhari Vinnie Dutta ldquoServices- Marketing Operations Managementrdquo
Oxford University Press New Delhi
7 Srinivasan R ldquoServices Marketing- The Indian Contextrdquo Prentice Hall of India
New Delhi
Note The latest editions of the books should be followed
89Bachelor of Business Administration (Semester ndash VI)
BBA-612 Group A - E-MARKETING
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from the
entire syllabus with answer to each question up to five lines in length Students will
attempt 10 questions Each question will carry one mark the total weightage being
10 marks
Section B It will consist of essay typenumerical questions up to five pages in length
Four questions numbering 2 3 4 and 5 will be set by the examiner from Part-I of
the syllabus The candidates will be required to attempt any two questions Each
question will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question upto
five pages in length Four questions numbering 678 and 9 will be set by the
examiner from Part-II of the syllabus The candidates will be required to attempt
any two questions Each question will carry 10 marks The total weightage of the
section shall be 20 marks
Part ndash I
Introduction Concept nature and importance of e-marketing E-marketing versus traditional
marketing Issues challenges and opportunities for e-marketing Reasons for growth of e-
marketing Tools and techniques of e-marketingndashadvantages and disadvantages e-marketing
situations E-Marketing Management Segmentation targeting and positioning E-marketing
mix E-marketing and customer relationship management ndash concept and scope E-customers and
their buying process E-marketing and customer loyalty and satisfaction Communities and social
networks
90Bachelor of Business Administration (Semester ndash VI)
Part ndash II
Internet Marketing Concept and role of internet marketing Search engine
optimization ndashfunctions type of traffic keywords and steps in search engine optimization
Internet advertising ndash types and tracking ROI Online PR News and Reputation Management
Direct marketing ndashscope and growth E-mail marketing Social Media Marketing Concept and
tools Blogging ndash benefits types Video-marketing for business purpose ndash tools and techniques
Pay per click marketing Issues and challenges E-payment systems Payment gateways use of
Debit and credit cards Mobile Marketing Trends and terminologies Benefits and applications of
mobile and smart phone applications M-commerce
Suggested Readings
1 Joseph PT ldquoE-Commerce ndash An Indian Perspectiverdquo Prentice Hall of India
2 Schneider Gary P ldquoE-Commerce Strategy Technology and Implementationsrdquo
Cengage Learning India Private Limited
3 Murthy CSV ldquoE-Commerce Concepts Models Strategiesrdquo Himalaya Publishing House
4 Brahm Canzer ldquoE-Business and Commerce Strategic Thinking amp Practicerdquo
Biztantra Publishers
5 Kotler Philip ldquoMarketing Managementrdquo
Note The latest editions of the books should be followed
91Bachelor of Business Administration (Semester ndash VI)
BBA- 621 Group B- TRAINING amp DEVELOPMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash ITraining- Conceptual aspects Training and Learning Training objectives Identification oftraining needs Training Process Policies Plans designing training programmes Methods ofTraining Evaluation of Training Effectiveness and Significance of TrainingWages and Salary Administration
Part ndash IIDevelopment- Concept Difference between training and development Objectives ofdevelopment Development Process Development needs evolving development policiesPreparing development plans Designing development programmes Development MethodsCase studies Role play and Sensitivity TrainingBusiness Games Transaction Analysis Behavior Modelling and Evaluation of DevelopmentEffectiveness
Suggested Readings
1 Armstrong MA ldquoHandbook of Human Resource Management Practicerdquo Cogan PageLondon
2 Dayal I ldquoManpower Training in organizationsrdquo Prentice Hall of India New Delhi3 Craig Robert ldquoTraining and Development Handbookrdquo McGraw Hill New York4 Brahm Canzer ldquoE-Business and Commerce Strategic Thinking amp Practicerdquo
Biztantra Publishers5 Kotler Philip ldquoMarketing Managementrdquo
Note The latest editions of the books should be followed
92Bachelor of Business Administration (Semester ndash VI)
BBA- 622 GROUP B- CONTEMPORARY ISSUES IN HUMAN RESOURCEMANAGEMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IHuman Resources and the Competitive advantage ethical issues and challenges in HRM Jobstress and work family conflict Gender issues in workplacePerformance Management and Organizational Reward System-definition purpose principlesconcerns Ethical considerations scope and background Performance Management as aBusiness strategy Theoretical framework Goal setting theory Expectancy theory Designingof Performance management systems setting goals measuring performance Rewardingperformance Concept and significance Foundation of the reward system Economic Theoriesrelating to pay Psychological and Motivational theories affecting reward
Part ndash IIManaging Diversity Meaning Challenges in managing diversity Diversity in organizations
improving the management of Diversity
The nature of work Meaning of work Theories about work Organizational factors affecting
work Changing patterns of work Unemployment Attitudes to work
HRM in Electronic Era Human Resource Accounting amp Auditing The role of HRM in 21st
century and future directions of HRM
93Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Michael Armstrong lsquoA Handbook of Human Resource Management Practicesrsquo
Kogan Page London
2 Luis R Gomez ndashMejia David B Balkin and Robert L Cardy ldquoManaging Human Resourcesrdquo
PHI New Delhi
3 Tanuja Agarwal ldquoStrategic Human Resource Managementrdquo Oxford University Press
New Delhi
Note The latest editions of the books should be followed
94Bachelor of Business Administration (Semester ndash VI)
BBA-631 GROUP C- SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 6 7 8 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash I
Security Analysis- Concept of Risk and Return and their types Risk Return Trade Off Valuationof Equity Shares Preference Shares Debentures Factors affecting Share Prices Classification ofsecurity buyers methods of marketing of securities
Regulation of securities- Securities Contracts (Regulation) Amendment Rules1996
Investment Analysis- concept of Fundamental Analysis Technical Analysis Efficient MarketHypothesis Capital Asset Pricing Model Arbitrage Pricing Theory
Part ndash II
Portfolio Management- Definition Of Investment Defining Investment Objectives TheInvestment Process Investment Categories difference between Portfolio management andmutual funds
Portfolio Selection - Risk and Investor Preferences - Investment Constraints
Brief Introduction to Portfolio Management Schemes-features of PMS
SEBI Guidelines on Portfolio Management
95Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Chandra Prasanna ldquoInvestment Analysis and Portfolio Managementrdquo Tata McGraw Hill
2 Chandra Prasanna ldquoFinancial Managementrdquo Tata McGraw Hill
3 Avadhani VA ldquoSecurity Analysis and Portfolio Managementrdquo Himalaya PublishingHouse New Delhi
4 Bodie Zvi Kane AlexJ Marcus Alan Mohanty Pitabas ldquoInvestmentsrdquoTata McGraw Hill
5 Brown Reilly ldquoInvestment Analysis and Portfolio Managementrdquo Thomson Publication
Note The latest editions of the books should be followed
96Bachelor of Business Administration (Semester ndash VI)
BBA- 632 GROUP C -CONTEMPORARY ISSUES IN ACCOUNTING
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IEmergence of Contemporary Issues in Accounting ndash Influence of other disciplines onAccounting and Changing EnvironmentHuman Resource Accounting Meaning Objectives and Scope Methods of Human ResourceAccounting- Human Resource Cost Accounting ( Historical cost Approach Replacement Costapproach and Opportunity Cost approach) Human Resource Value Accounting (Lev amp SchwartzModel Flamholtz Model and Hermansonrsquos Model) Objections against Human resourceaccounting Use of Human resource Accounting in Managerial Decisions Human ResourceAccounting in IndiaPrice Level Accounting ndash introduction Methods (Current Purchasing Power Current CostAccounting Current Value Accounting Technique and Replacement Cost AccountingTechniques) Utility and Corporate PracticesCorporate Social Reporting Areas of Corporate Social Performance Approaches to CorporateSocial Accounting and Reporting Corporate Social Reporting in India
Part ndash IICorporate Reporting Concept of Disclosure in relation to Published Accounts Issues inCorporate Disclosure Corporate Disclosure Environment Conceptual framework of corporatereportingRecent Trends in the Presentation of Published AccountsEconomic Value Added EVA Disclosure in India Corporate Reporting through WebAccounting Standards in India - Significance and formulation of Accounting Standards
97Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Lal Jawahar and Lele RK ldquoContemporary Accounting Issuesrdquo Himalaya Publishers
New Delhi
2 Porwal LS ldquoAccounting Theoryrdquo Tata McGraw Hill
3 Lal Jawahar ldquoCorporate Financial Reportingrdquo Taxman Arora JS
ldquoPrice Level Accountingrdquo Deep and Deep Publishers New Delhi
4 Chander Subhash ldquoCorporate Reporting Practicesrdquo Deep and Deep Publishers
Note The latest editions of the books should be followed
98Bachelor of Business Administration (Semester ndash VI)
BBA-641 GROUP D- EXPORT IMPORT MANAGEMENT AND DOCUMENTATION
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IInternational Commercial Terms ndash Need Groups Ex-works FOB FAS CFR CIF Documentsfor starting up a new export venture aligned documentation system meaning Rationale variousdocuments EDI initiative methods of payment advance payment open Account consignmentsales and documents against acceptance (DA) documents against payment (DP) letter ofcredit pre shipment credit meaning procedure rates documents needed post shipment creditmeaning procedure types and documents needed
Part ndash IIExport Credit and Guarantee Corporation (ECGC) Export Credit Insurance Insurance PoliciesBank Guarantees and Special Schemes Role of ECGC Theories and Practice of ForeignExchange Rate Determination Floating and Fixed Exchange Rates Exchange ControlRegulations and Procedures in India FEMAMarine Insurance Types of Marine Insurance Marine Losses Procedure and DocumentsNeeded for Claim
99Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Current Foreign Trade Policy
2 Handbook of procedures Volume I amp II
3 Jain SC Export Procedures and Documents
4 Kumar A ldquoExport and Import Managementrdquo Excel Books
5 Lall G S ldquoFinance of Foreign Trade and Foreign Exchangerdquo
6 Manual on Export Documentation Nabhi publication
7 Ram P ldquoExport What Where and Howrdquo Anupam Publishers
8 Varshney RL and Bhattacharya B ldquoInternational Marketing Managementrdquo
S Chand Publishers Pvt Ltd New Delhi
Note The latest editions of the books should be followed
100Bachelor of Business Administration (Semester ndash VI)
BBA- 642 GROUP D- GLOBAL STRATEGIC MANAGEMENT
Time 3 Hours M Marks 50
Note The question paper covering the entire course shall be divided into three sections
Section A It will have question No1 consisting of 12 very short answer questions from theentire syllabus with answer to each question up to five lines in length Students willattempt 10 questions Each question will carry one mark the total weightage being10 marks
Section B It will consist of essay typenumerical questions up to five pages in lengthFourquestions numbering 2 3 4 and 5 will be set by the examiner from Part-I ofthe syllabus The candidates will be required to attempt any two questions Eachquestion will carry 10 marks The total weightage of this section shall be 20 marks
Section C It will consist of essay typenumerical questions with answer to each question uptofive pages in length Four questions numbering 678 and 9 will be set by theexaminer from part-II of the syllabus The candidates will be required to attemptany two questions Each question will carry 10 marks The total weightage of thesection shall be 20 marks
Part ndash IConcept of strategy including global strategy An overview of formulation and implementation
of global strategy analysing the external environment especially the tools of analysis culture
and global strategy analysing company resources and capabilities personal goals of top
management corporate level strategy including vertical integration diversification strategic
alliance and acquisition
Part ndash IIEntering foreign markets business level strategies functional level strategies strategy and
Technology evaluation of strategy implementation of strategy organization structure and
Strategy management of political risk and negotiation governing the corporation around the
World
101Bachelor of Business Administration (Semester ndash VI)
Suggested Readings
1 Deresky H ldquoInternational Management Managing Across Borders and Cultures
Pearson Education
2 Hill C W L and Jones G R ldquoStrategic Management An Integrated Approachrdquo Biztantra
3 Hill C W L and Jain A K ldquo International Business Competing in the Global Market
Placerdquo McGraw Hill Co New Delhi
4 Hitt M A Duance R and Hoskisson R E ldquoStrategic Management Competitveness and
Globalizationrdquo Thomson South Western
5 Peng M W ldquoGlobal Strategyrdquo Thomson Publishers
6 Rugman A M Richard M H ldquoInternational Business A Strategic Management
Approachrdquo Pearson Education New Delhi
7 Taggar J H and Mc Dermot M C ldquoThe Essence of International Businessrdquo
Prentice Hall
8 Thakur M Burton G E and Srivastava BN ldquoInternational Management Concept and
Casesrdquo Tata McGraw Hill Co
Note The latest editions of the books should be followed