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Faculty Finds

April 2019 Business & CIS

Business The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power Joseph Turow All You Can Pay: How Companies Use Our Data to Empty Our Wallets Anna Bernasek and D.T. Mongan The Attention Merchants: The Epic Scramble to Get Inside Our Heads Tim Wu

Big Data: A Very Short Introduction Dawn E Holmes Brand Desire: How to Create Consumer Involvement and Inspiration Nicholas Ind & Oriol Iglesias Counterproductive: Time Management in the Knowledge Economy Melissa Gregg A Dictionary of Finance and Banking Jonathan Law

New Books

library.cypresscollege.edu

Reference Collection

New Reference Online Collection

Encyclopedia of African American Business, 2nd

Encyclopedia of Global Industries, 6th

Business Analytics and Cyber Security Management in Organizations

The online Reference above are available on Gale

Virtual Reference Library.

Accessible at library.cypresscollege.edu

200 Women: Who Will Change The Way You See The World

Cemetery Law: The Common Law of Burying Grounds in the United States

Encyclopedia of Global Industries The Handy Communication Answer Book Legal Issues across the Globe Nolo's Encyclopedia of Everyday Law Surveillance in America

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Entrepreneurial Finance: The Art and Science of Growing Ventures Ethics and Neuromarketing: Implications for Market Research and Business Practice Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are Seth Stephens-Davidowitz Fraud: An American History from Barnum to Madoff Edward J. Balleisen The Gambler: How Penniless Dropout Kirk Kerkorian Became the Greatest Deal Maker in Capitalist History William C. Rempel Global City Makers: Economic Actors and Practices in the World City Network Hug Your Haters: How to Embrace Complaints and Keep Your Customers Jay Baer Legal Guide for Starting & Running a Small Business Fred S. Steingold Luxury the Chinese Way: New Competitive Scenarios Serena Rovai

Features more than 15,000

news, business, and legal

sources, including U.S. Supreme

Court decisions dating back to

1790.

Nexis Uni is available from our

library website.

library.cypresscollege.edu

The Oxford Handbook of Financial Regulation Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data Omer Artun and Dominique Levin Project Management: The Managerial Process Clifford F. Gray and Erik W. Larson The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy David Forbes Shoe Dog: A Memoir by the Creator of Nike Phil Knight Shopping Mall Matthew Newton The Signals Are Talking: Why Today's Fringe Is Tomorrow's Mainstream Amy Webb Start Your Own Food Truck Business

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Renew your books, use our research databases, and stay in

touch all from your mobile device.

Available on the App Store and Google Play

Cypress College Library App

Computer Information Systems 100 Greatest Video Game Characters Broad Band: The Untold Story of the Women Who Made the Internet Claire L. Evans Cisco Networking All-In-One for Dummies Edward Tetz Cyber Security. Simply. Make It Happen.: Leveraging Digitization Through It Security Ferri Abolhassan Cyberspace and Cybersecurity, Second Edition George K Kostopoulos Exploding Data: Reclaiming Our Cybersecurity in the Digital Age Michael Chertoff The Friendly Orange Glow: The Untold Story of the PLATO System and the Dawn of Cyberculture Brian Dear Hit Refresh Satya Nadella How the Internet Happened: From Netscape to the iPhone Brian McCullough Hybrid Animation: Integrating 2D and 3D Assets Tina O'Hailey The Internet of Things Mercedes Bunz and Graham Meikle Life in Code: A Personal History of Technology Ellen Ullman The Linux Command Line William E. Shotts Jr. Listening In: Cybersecurity in an Insecure Age Susan Landau

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We have a great library. Help us make it better.

Let us know of any suggestions for developing our

collection. Contact:

Angela Boyd, Librarian & Business/CIS Liaison

714-484-7066 or aboyd@cypresscollege.edu

Statistics with R: A Beginner's Guide Robert Stinerock Under Surveillance: Being Watched in Modern America Randolph Lewis

Law Blind Injustice: A Former Prosecutor Exposes the Psychology and Politics of Wrongful Convictions Mark Godsey The Drone Debate: A Primer on the U.S. Use of Unmanned Aircraft Outside Conventional Battlefields Avery Plaw, Matthew S. Fricker, and Carlos R. Colon Drone Warfare and Lawfare in a Post-Heroic Age Marouf A. Hasian Jr. Drones and Terrorism: Asymmetric Warfare and the Threat to Global Security Nicholas Grossman The Ghosts of Langley: Into the CIA's Heart of Darkness John Prados Introduction to the Law and Legal System of the United States William Burnham Tough cases : judges tell the stories of some of the hardest decisions they've ever made Youth, Crime, and Justice Carolyn Boyes-Watson and Erika Gebo

How to Form Your Own California Corporation

The Small Business Start-Up Kit for California

101 Law Forms for Personal Use

Becoming a U.S. Citizen: A Guide to the Law, Exam & Interview

The Criminal Law Handbook: Know Your Rights,

Survive the System

Dealing with Problem Employees: How to Manage Performance & Personal Issues in the

Workplace

The Employer's Legal Handbook: Manage Your Employees & Workplace Effectively

How to Probate an Estate in California

IRAs, 401(k)S & Other Retirement Plans:

Strategies for Taking Your Money Out

Patent, Copyright & Trademark: An Intellectual Property Desk Reference

Your Rights in the Workplace: An Employee's

Guide to Fair Treatment

New from NOLO Press

Motion Simulation and Mechanism Design with SOLIDWORKS Motion 2017 Kuang-Hua Chang The New Digital Storytelling: Creating Narratives with New Media Bryan Alexander Programming Arduino Next Steps: Going Further with Sketches, Second Edition Simon Monk