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Your gateway to the Southern European, Middle Eastern and African food markets

FACTS & FIGURES: FIND OUT WHAT HAPPENED!

2014: a Huge Success

Fi Istanbul closes with record attendance - 56% gowth in attendance! Staggering 4,704 Visitors + 200 Exhibiting Brands

The latest Fi Istanbul & Ni 2014 (24-26 April, Lütfi Kırdar Istanbul Convention & Exhibition Centre) was a great success!

2 halls of over 200 food industry exhibiting brands had three busy days of meeting with high quality, international key contacts and decision makers.

Exhibitors have described the event as ‘the go-to place’, ‘a must attend event for local, re-gional and international food professionals’, ‘a truly regional show’, ‘very beneficial’, ‘exceed-ed our expectations’ – and many have already booked their space for 2015!

OVER 4,700 HIGHLY QUALIFIED ATTENDEES

KEY STATISTICS TOP 5 VISITOR JOB POSITIONManager with staff

CEO / COO / President

Manager

Sr. VIP / Director

VP / Managing Director

22%

14%

11% 8% 7%

TOTAL ATTENDEES

EXHIBITORS FROM ALL AROUND THE WORLD

M2

OF VISITORS HAVE PURCHASING AUTHORITY79%

4,700+ MORE THAN

200

6,200 TOTAL FLOORSPACE

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VISITOR AREA OF RESPONSIBILITY

VISITOR GEOGRAPHICAL SPLIT

VISITORS FROM OVER 80 COUNTRIES INCLUDING• TURKEY• IRAN• BULGARIA• KUWAIT• ITALY• IRAQ• MACEDONIA• GREECE• CHINA• SYRIA• PALESTINE

• UNITED ARAB EMIRATES• SAUDI ARABIA• EGYPT• GERMANY• ROMANIA • NETHERLANDS• THAILAND• RUSSIA• MOLDOVA• MOROCCO• YEMEN

• CYPRUS• INDIA• PAKISTAN• CZECH REPUBLIC• BELGIUM• SPAIN• SLOVENIA • PORTUGAL• HUNGARY• GEORGIA• SERBIA

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VISITOR BUDGET RESPONSIBILITY

79% Purchasing Power

VISITOR PURCHASING POWER

26% attendees have an annual budget of more than €250,000

VISITOR INGREDIENTS OF INTEREST* Weighted from multiple choice

* Blanks excluded

Fi Europe Fi Asia Fi Russia Fi South America Fi India Fi Asia-China Fi Istanbul Hi Europe 4

VISITOR FEEDBACK

“Fi Istanbul is an excellent opportunity to meet face-to-face

with companies we work with. I personally really enjoyed the

conference as it brings people together to discuss these trends in

more depth”.

R&D Manager,

North Star Innovation

“Fi Istanbul is a great opportunity to strengthen key supplier relationships, and to meet with new suppliers offering high quality products”.

Production Manager,

Nestlé

“Fi Istanbul is a great opportunity for food professionals. I found new potential partners from a large variety of ingredients sectors at the show. I found Fi Istanbul to be extremely rewarding”.

Product Development Manager, Pepsico

EXHIBITOR FEEDBACK

“Fi Istanbul has been a great experience to develop our business. With an incredibly high potential, this show offers the opportunity to meet with people from all different sectors in the food industry”.

Sales Engineer,

Omya

“Fi Istanbul gave us the perfect opportunity to welcome our

business partners and exchange information to prolong our success

in the food market. Exhibiting has really helped us to move forward

with all our partners”.

Food Engineer Sales,

TUNÇKAYA

“Fi Istanbul is a key regional show for FMC, where we get to

showcase our technology to all the major players, as well as meet new

potential costumers”.

Regional Marketing Manager,

FMC Health and Nutrition

• R&D MANAGER, HARIBO• STRATEGIC BUYER, NESTLÉ• PURCHASING MANAGER, PEPSICO• SECTOR HEAD, IPS• KEY ACCOUNT MANAGER, LESSAFRE

• PROCUREMENT MANAGER, MANCHESTER RUSK• MARKETING MANAGER, TERRABISCO• GROUP MANAGER, ÜLKER• SALES MANAGER, EUF• SALES DIRECTOR, GOODPACK EUROPE

2014 VISITOR SAMPLE

“The right food ingredients are vital for a healty distribution of the foods. Thanks to Fi Istanbul 2014 we can bring together the correct ingredients with both producers and consumers. I strongly believe that this exhibition benefits greatly the overall Turkish Food Industry”.

Dr. Mehmet Çetin Duruk, Chairman GIDAKAT

SPECIAL THANKS TO ALL OUR MEDIA PARTNERS & ASSOCIATIONS