FACT SHEET 2017

SWAROVSKI FACT SHEET 2017

Swarovski is a family-run, independent business, which was founded more than 120 years ago. Throughout its history, Swarovski has strived to remain true to the founder’s vision of a responsible company that acts at the forefront of design, creativity and technological innovation. Now run by the fifth generation of family members, the company has roots in Victorian-era disruptive technologies. What started in 1895 as a small crystal manufacturing business in Wattens, Austria, has grown to be a leading global group of companies that for generations has recognized that the long-term success of the company is inseparable from the well-being of its customers, employees,the environment, and society as a whole.

SWAROVSKI GROUPThe Swarovski Group comprises

Swarovski Optik, which was founded in 1947 is one of the world’s leading manufacturers of high-precision long-range optical products for the highest quality standards and superior operating comfort and one of the world’s leading suppliers of long-range optics for hunting, nature observation, and birding as well as travel and leisure. Swarovski Optik products are sold in 85 countries worldwide.

Tyrolit, which was founded in 1919, is one of the world’s leading manufacturers of bonded grinding, cutting, sawing, drilling and dressing tools and a system supplier of tools and machines for the construction industry. Tyrolit offers its customers cost-efficient and „green“ solutions in four business units. Moreover, with its global sales network and a team of experienced application engineers, Tyrolit provides top-quality service. Tyrolit has 27 production locations in 11 countries and on five continents.

The Swarovski Crystal Business, which was founded in 1895, represents the largest area of business for the Swarovski Group. Swarovski designs, manufactures and sells highest quality crystal, genuine gemstones, created stones, and finished products such as jewelry, accessories and lighting solutions. With a rich history and a culture of technological leadership, Swarovski is committed to growth and to maintaining its place at the forefront of design, creativity, and technological innovation.

Swarovski is a Member of the Responsible Jewellery Council (RJC) and the United Nations Global Compact (UNCGC).

Swarovski´s production locations are Austria, India, Thailand, Vietnam, Serbia, and the US and its products are sold in approx. 170 countries.

KEY FACTS

SWAROVSKI GROUPRevenue: EUR 3.36 billion Number of employees: approx. 32,000

SWAROVSKI OPTIKRevenue: EUR 140 millionNumber of employees: 850

TYROLITRevenue: EUR 635 millionNumber of employees: 4.260

SWAROVSKI CRYSTAL BUSINESSRevenue: EUR 2.6 billion Number of employees: approx. 27,000

Total number of stores worldwide: approx. 2,800Number of stores operated by Swarovski : approx. 1,410Number of partner-operated stores: approx. 1,390

Number of stores by region:Asia/ Pacific : approx. 900North/South America: approx. 610Europe: approx. 1,280

BUSINESS ACTIVITIES The world of Swarovski encompasses the production and marketing of a wide range

of high-quality products and services for consumers (B2C) and businesses (B2B).

CRYSTAL COMPONENTS Manufacturing crystals has been at the heart of the company since its foundation in 1895. With more than 120 years of heritage in superior craftsmanship and mastery of precision cutting, Swarovski crystals are known for their unrivalled range and brilliance. They are used across all creative industries from fashion to jewelry, accessories, interior design, and lighting. Since 2012, Swarovski has made all crystal products in line with its Advanced Crystal standard.* By manufacturing crystals under high social and environmental standards, the company has raised the bar for quality and sustainability in its industry.

JEWELRY, WATCHES, AND FASHION ACCESSORIESNumber one in the fashion jewelry segment, Swarovski sells its creations in approximately 2,800 own branded stores around the globe. Swarovski’s finely crafted jewelry, watches, and fashion accessories provide modern and multifaceted women with a distinctive touch of brilliance and glamour which helps them feel daring and irresistible. Each of Swarovski‘s eye-catching designs is infused with technical expertise and a passion for detail that has characterized the brand since its inception in 1895. With the addition of luxury fashion accessories line Atelier Swarovski, the company has considerably expanded its portfolio. Swarovski also now offers jewelry design, sourcing, and merchandising services for third-party brands.

CRYSTAL CREATIONS AND HOME ACCESSORIES Since the creation of the original mouse in 1976, Swarovski has become famous around the world for its collections of crystal creations and home décor objects, which bring brilliance and refinement to interiors.

CORPORATE GIFTS Among excellent services Swarovski also provides corporate gifts. These include fashion jewelry and accessories; items for the home and office; and a range of corporate awards. All are highly desirable gifts for employees, business partners, customers, corporate events and sponsorships.

* Crystal glass and all other materials containing 0.009 % lead or less.

GENUINE GEMSTONES AND ZIRCONIA Since 1965, Swarovski has catered to the fine and bridge jewelry and watches sectors, and more recently the consumer electronics industry with a beautiful range of precision-cut genuine gemstones and zirconia. Each and every stone is masterfully crafted and unrivaled in its brilliance, quality, and uniformity.

LIGHTING Swarovski Lighting, formally established in 2011, includes two premium consumer lighting brands: Swarovski with its contemporary aesthetic and Schonbek with its classic designs. They are supplemented by Custom Lighting Solutions. Together, Swarovski and Schonbek share more than 250 years of crystal and lighting history.

TRAFFIC SAFETY AND FUNCTIONAL LIGHTING SOLUTIONS SWAREFLEX has been a leading provider of professional solutions for traffic safety systems and functional lighting for over 60 years. With its high-quality, intelligent products, SWAREFLEX ensures the visibility and safety of people in road and rail traffic as well as in industry. In addition to robust and long-lasting reflectors with retroreflective glass elements, SWAREFLEX offers intelligent, active guidance systems and lighting systems. SWAREFLEX also develops innovative tailor-made solutions for light-guiding glass optics.

CRYSTAL EXPERIENCES Swarovski has had a history of tradition and success since the family-owned company was founded in 1895. Today, the fascination commanded by crystal is greater than ever. To respond to this large interest, Swarovski created Swarovski Kristallwelten (Swarovski Crystal Worlds) in 1995, a place where crystal becomes a complete experience. Since then, this world of fantasy has delivered moments of wonder to more than thirteen million visitors. It is a mix of art and culture, entertainment and shopping. There are various attractions for all ages, for fans of crystal and connoisseurs of art, all of which makes Swarovski Crystal Worlds unique in the entire world.

SWAROVSKI FOUNDATION The Swarovski Foundation was set up to build on the company’s philanthropic heritage by supporting initiatives and organizations under three main pillars: fostering culture and creativity, promoting well-being, and conserving natural resources.

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