facial_skin_care_trends_2011_20110414_132211
TRANSCRIPT
Innovation you can build onTM
Facial Skin Care
Global Market Review 2011
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Global Beauty and Personal Care - 2010
Euromonitor 2010
Total Market £246bn + 5.2% yr-on-yrCAGR 5.1%
£56.8bn
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Global Skin Care Market by Sector 2010
Total market £56.8bn +4.7% yr-on-yr
Euromonitor 2010
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Global Facial Market By Sub-sector 2010
Total Market £45.8bn + 4.6% yr-on-yr
Euromonitor 2010
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Facial Skin Care By Region 2010
Euromonitor 2010
Total Market £45.8bn + 4.6% yr-on-yr
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Market Drivers Anti-ageing Skin Care with SPF Health & Well-being Credibility Segmentation
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Facial Skin Care
Anti-Ageing
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Prevention and Cure
Targets ageing in an age segmented approach with prevention & cure
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Visible and Proven Results Consumers are increasingly looking to see
visibly proven results, they want to see what they are paying for.
As cosmetic surgery is becoming more and more prominent, consumers who can’t access that are looking for a cheaper alternative.
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High Performance
A 2 phase concentrated program to use a few times a year
Like getting Botox without the pain of the needle
Said to have 3x the level of injectable-grade Hyaluronic acid for dramatic filling & plumping
“Comprehensive, high-performance anti-ageing serum
inspired by groundbreaking DNA research”
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Skin Whitening/ Tone Enhancers
To help banish age spots and dullness
Virtually undo the visible evidence of sun damage, dark patches, age spots
Single-use sachet targeting whitening and anti-ageing
Skin whitening for men, that can refresh
and revitalise
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Anti-ageing & Moisturisation
Lines and wrinkles appear to evaporate
Brings together four potent hydrators to work together to restore the optimal moisture
content of the skin
7-in-1 Anti-Aging UV Moisturiser
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Face Shapers/Slimmers
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Antibacterial
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Facial Skin Care
Skin Care with SPF
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The vast majority of skin ageing is caused by UV rays, primarily UVA
There is a growing trend for specific UVA claims in daily skin care products
SPF 15 is the most commonly found sun protection in facial skin care, although this is sometimes higher
Skin Care with SPF
Neutrogena Ultra-Light Moisturising Facial Cream with SPF 15 Garnier Nutritioniste
Ultra-Lift Anti-Wrinkle Firming Moisturiser
SPF 15
Lancôme Absolue Precious Cells SPF 15
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Self-Tanning These products lead to a gradual build up of colour on
the skin with regular use The active ingredient in these products is DHA
(Dihydroxyacetone)
Dove Facial Tanning Lotion SPF 15
The Nivea for Men Gradual Tan Summer
Look Moisturiser
Olay Touch of Sun UV Defence Regenerating
Lotion SPF 15
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Facial Skin Care
Health & Well being
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Natural Origin
Nutritional and compensating power of botanical omega, 3, 6, and 9
Kick starts skin’s natural repair to help re-energize & visibly correct the appearance of lines
All-natural, certified organic skin care
Avon’s 2005 Global Women Survey found that “78% of women worldwide say they wish anti-ageing products were made with natural ingredients”*
*Datamonitor 2009
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Healthy Skin ClaimsLeaves skin, soft, vibrant, glowing and healthy
Triple moisturising, energising and healthy glow effect
Essential nutrients refine, brighten,
balance, and tone skin for a radiant appearance
Pro-Xylane, vitamin A, Omega 3 & 6 and other skin nutrients
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Beauty from Within
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Health/Wellbeing and pampering
Almost half of Europeans suffer some daily stress. Commuting, work, family, and socialising all fight for time and consumers eagerly turn towards pampering to unwind.
When de-stressing, consumers' key demands are pleasure, ease and habit.
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Pampering/ Anti-Stress
Calm and relaxed face cream Instant
moisturising and relaxing mist
Relaxing nightly
cleanser
Eternal flow, day emulsion
enriched massage cream
Improves the skin’s ability to
protect itself from stress
Soothing Anti-stress Ultra Moisturising Gel Essence
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Home SpaA revolutionary at-home light therapy anti-ageing treatment
Simple, convenient at-home microdermabrasion
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Facial Skin Care
Credibility
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Credibility
A WHICH? Survey in the UK found:Simple Kind to Skin Replenishing Moisturiser proved to be just as effective as luxury brands costing many times more.
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Credibility
£3.49 Aldi face serum
creams the lot…
The "blind test" of 2,000 products
ranked the Boots Protect and Perfect
Intense Beauty Serum - SIX times
more expensive at £20.50 - second.
It was hailed as a wonder serum
when it was launched last year and
followed the popular No 7 cream
version three years ago.
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Facial Skin Care
Market Segmentation
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Age Segmentation Datamonitor 2007 – “Over 85% women from most
countries “strongly agree” that a women can be beautiful at any age” with notable exceptions such as Japan”
Specifically formulated to improve the creping,
thinning appearance of mature skin
Maturing Skin Re-Cushioning Serum
Specially formulated for mature skin and helps to
reactivate the production of collagen.
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Age Segmentation
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Men’s Market Natural brand targeted specifically at men
“He'll adore the fresh non-oily texture and the wrinkle fighting power of this masculine anti-ageing formula”
Facial Moisturising Gel for middle-aged men in Japan
150 US$ specifically targeting male skin after shaving
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Facial Skin Care
Future Trends & Skin Care Innovations
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Intelligent HydrationDuraQuench IQ (Cetyl Alcohol (and) Isostearyl
Isostearate (and) Potassium Cetyl Phosphate (and) Cetyl Behenate (and) Behenic Acid (proposed))
Delivers superior moisturisation via dual action technology
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Anti-AgeingRevitElix (Echium Plantagineum Seed Oil)
A natural plant source of omega 3, 6 & 9 fatty acids that regenerates and revitalises skin
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Anti-ageing Instant Results
Hydrotriticum PVP has film-forming properties This film imparts a rigidity to the skin that
'snaps' the skin back into its original position.
Change in Ue Change in Ur Change in Ur/Ue
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Hydrotriticum PVP
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Naturals 49 Ecocert approved natural products
NatraGem E145 (Polyglyceryl-4 Laurate/Succinate (and) Aqua)a versatile, high HLB, oil-in-water emulsifier, which can be used to
create a variety of natural cosmetics.
NatraGem S140 (Polyglyceryl-4 Laurate/Sebacate (and). Polyglyceryl-6 Caprylate/Caprate
(and) Aqua)a highly efficient natural solubiliser capable of incorporating a
wide range of lipophilic ingredients into clear formulations
Blue Guide – Cold Process Emulsifiers MixXIN ME Arlacel 1689 PolaSperse CSI and QBE
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Naturals
Natural and sustainable Repair, Replenish and Protect benefits Clinically proven to repair cracked hands
Lanolin & Derivatives
After 2 weeks using Super Sterol Liquid
After 2 weeks using Petrolatum
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Natural
Pripure 3759 (Squalane)
100% Naturally derived from olives Confirmed by new external test method
(IRMS test)
Approved natural by Ecocert
Excellent sensory properties Good spreading Soft and velvety skin feel Non-greasy afterfeel
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Well Being
Cotton protein that is highly substantive skin and has proven counter-irritancy properties
Kind and gentle to the skin, cotton is also synonymous with comfort and caring sensations.
Prolevium (Hydrolysed Cottonseed Protein (and) Aqua)
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Facial Skin Care
Thank youAny Questions?