Facial Expressions

Ferguson Marjorie Ferguson identified 4 types of facial expressions, which are used in photos for British Women Magazines:

1)Chocolate Box General characteristics-half/ full smile, lips together/ slightly parted, teeth barely visible, full/ three- quarters of face to the cameraEffect/Tone-blandly pleasing, uniformity of beauty and devoid of uniqueness

2)Invitational General characteristics- emphasis on the eyes, mouth shut with hint of a smile, head to one side or looking back to the camera Effect/Tone-suggestive of mischief or mystery, hint of contact rather than sexual promise

3)Super-SmilerGeneral characteristics-Full face, wide open/toothy smile, head thrusts forward or chin thrown back, hair often wind blownEffect/Tone-aggressive, look at me attitude

4)Romantic/SexualGeneral characteristics-Includes male/ female ‘two-somes’, dreamy, heavy lidded, overtly sensual/ sexual Effect/Tone-possibly or definitely available

Millum Trevor Millum identified 5 different facial expressions:

1)Seductive General characteristics-Similar to cool/ level, eyes less wideEffect/Tone-Expression is less reserved but still self-confident, milder

2)CarefreeGeneral characteristics-active, healthy, vibrant, often smilingEffect/Tone- joyful, happy, relaxed

3)Practical General characteristics-concentrating, engaged in business in hand, mouth closed, eyes object directed, sometimes a slight frown, hair often tied back or short styleEffect/Tone- serious, strict

4)ComicGeneral characteristics- deliberately ridiculous, acting the fool, pulling facesEffect/Tone- exaggerated, funny

5)Catalogue General characteristics-A neutral look as of a dummy, artificial, wax like. Features may be in any position- but most likely to be with eyes open wide and a smileEffect/Tone- empty, cold