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@webmarketing123 #wm123 Facetime with an SEO Expert Alex Dunks Senior SEO Strategist Manager of Business Development facebook.com/webmarketing123 webmarketing123

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@webmarketing123 #wm123

Facetime with an SEO Expert

Alex Dunks Senior SEO Strategist

Manager of Business Development

facebook.com/webmarketing123 webmarketing123

@webmarketing123 #wm123

Are the slides available?

We’re live tweeting

webinar highlights.

Stay informed by

following us.

Ready to take the next step with us?

Some Practical Matters

Yes! Just email

[email protected]

Request a Complimentary SEO Assessment Today.

@webmarketing123

facebook.com/webmarketing123

webmarketing123

@webmarketing123 #wm123

ONE OF THE FASTEST GROWING

PRIVATE U.S. COMPANIES

Converting online visibility into

measurable business results

#9 FASTEST GROWING COMPANY IN BAY AREA

A few of our clients: SEO | PPC | Social Media | Website Design

@webmarketing123 #wm123

Webinar Agenda

1. 2012 State of Digital Marketing Survey

2. State of Search Marketing

3. A Shift in the Purchasing Process

4. Live Site Analyses

5. Importance of Measurement and Attribution

@webmarketing123 #wm123

Webinar Agenda

1. 2012 State of Digital Marketing Survey

2. State of Search Marketing

3. A Shift in the Purchasing Process

4. Live Site Analyses

5. Importance of Measurement and Attribution

@webmarketing123 #wm123

2012 Digital Marketing Survey

In July, we surveyed over 500 U.S. marketing professionals

2nd annual State of Digital Marketing Report

@webmarketing123 #wm123

Lead Generation is

the #1 Objective of

B2B marketers

Top objectives and biggest impact

SEO Makes the Biggest Impact on Lead Generation

2012 Digital Marketing Survey

@webmarketing123 #wm123

Your target audience is searching

for you.

Your target audience is searching for you.

@webmarketing123 #wm123

Webinar Agenda

1. 2012 State of Digital Marketing Survey

2. State of Search Marketing

3. A Shift in the Purchasing Process

4. Live Site Analyses

5. Importance of Measurement and Attribution

@webmarketing123 #wm123

4 Billion

Searches on

Google Every

Day

~90% of Clicks*

Happen on

the 1st Page of

Search Results

60% of Clicks are on Top 3 Results

*Brandsofttech, Cornell

*Cornell

*SEOmoz

State of Search

@webmarketing123 #wm123

57% of Internet users

search the web

every day.

State of Search

@webmarketing123 #wm123

46% of daily searches

are for info

on products

or services.

State of Search

@webmarketing123 #wm123

State of Search

*Google and Compete B2B Customer Study

@webmarketing123 #wm123

Webinar Agenda

1. 2012 State of Digital Marketing Survey

2. State of Search Marketing

3. A Shift in the Purchasing Process

4. Live Site Analyses

5. Importance of Measurement and Attribution

@webmarketing123 #wm123

On average, B2B decision maker

will wait two weeks after their

initial visit before converting.

B2B Buyers are moving 60-70% of the way through the sales funnel before

they engage directly with sales reps.

Shift in Purchasing Process

@webmarketing123 #wm123

Introducers

Influencers

Closers

Keyword searches

(Broad/generic)

Display advertising

Email marketing

Social media

Brand names

Search advertising

Remarketing

Search marketing

Model numbers

Branded terms

Decisions are being made higher in the funnel

Shift in Purchasing Process

@webmarketing123 #wm123

Search is your virtual marketplace

@webmarketing123 #wm123

Budgets are Shifting to Inbound Channels

@webmarketing123 #wm123

Lead-to-Customer Close % by Channel

Inbound Marketing Channels

Close More Deals

@webmarketing123 #wm123

Webinar Agenda

1. 2012 State of Digital Marketing Survey

2. State of Search Marketing

3. A Shift in the Purchasing Process

4. Live Site Analyses

5. Importance of Measurement and Attribution

@webmarketing123 #wm123

How successfully are you using

digital marketing to advance

your business?

@webmarketing123 #wm123

LIVE SITE ANALYSES

@webmarketing123 #wm123

Webinar Agenda

1. 2012 State of Digital Marketing Survey

2. State of Search Marketing

3. A Shift in the Purchasing Process

4. Live Site Analyses

5. Importance of SEO Measurement and Attribution

@webmarketing123 #wm123

More than half of CMOs feel insufficiently prepared to provide hard numbers regarding marketing program ROI.

Source: Deloitte CMO Summit, 2012

Search Marketing ROI

@webmarketing123 #wm123

7 in 10 marketers can’t attribute ROI from SEO

– the #1 channel for lead generation.

Source: Webmarketing123 State of Digital Marketing Survey, 2012

Hundreds of SEO keywords get potential

customers to your website, but only a handful

of those keywords lead to closed deals.

Search Marketing ROI

@webmarketing123 #wm123

From search to CRM, justify your SEO investment

GOOGLE ANALYTICS- - - - - - - - - - - - - - - - - - - - - - - - - |

KEYTOUCH ATTRIBUTION - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

-- |

Search Marketing ROI

@webmarketing123 #wm123

Example report

Search Marketing ROI

@webmarketing123 #wm123

Close the loop, make data-driven decisions

Start refining marketing program allocation based on actual revenue instead of just leads or conversions.

$85,000

$60,000

$275,000

$ $

$

$ $ $

Keyword Revenue

Opportunity Allocation

$

Keyword A

Keyword B

Keyword C

Search Marketing ROI

@webmarketing123 #wm123

Thank you!

Download the 2012 State of Digital Marketing Report

Available on our homepage.

Get a Consultation. Email: seo@webmarketing123 Talk to a digital marketing expert about your:

SEO/PPC/Social Media Marketing

Measurement/Analytics Approach

Lead Gen Effectiveness

Connect with me Email: [email protected] Twitter: @ACDunks