faces of content beacon marketing seminar: crosscheck
DESCRIPTION
Faces of Content Beacon Marketing Seminar: CrossCheckTRANSCRIPT
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Beekal Beacon Content Management
23/09/2014
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CrossCheck: drupal CMS bouwer en integrator
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Beacon technologie
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Strategisch
Web
Technologie
Sceptici & believers
CrossCheck = doeners
Vliegtuig? Vogel?
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Veraf
Hallo,
Bezoek ons!
We zitten hier >>
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Naderend…
Welkom,
Start jouw bezoek…
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Onmiddellijke nabijheid
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Uitgangspunt CrossCheck
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Use case scenario
Hardware setup en connectiviteit
Front-end (app)
Beacon content management
Sleutelaspecten
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CrossCheck:
({beacons}+Drupal) = Beekal
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Beacon CMS
Gecentraliseerd
2 Drupal content types: beacon & beacon content
Lockscreen message + front-end content
Multimediaal
Veraf Naderend Onmiddellijke nabijheid
Modulair uitbreidbaar
Beekal
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Case: Kortrijk Bezet 14-18
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Toeristisch infoparcours met bijhorende iOS app
22 POI’s
“U bevindt zich in de buurt van {POI}”
Extra content voor de app user
Eigen route
Complementair bij shoppen en andere passage
Kortrijk Bezet 14-18
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Case: Beacon With Me
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Interne beacon POC voor roadshow
5 flexibel beheerde beacons
Brengt contextueel nieuwe ideeën aan bij gebruiker
Beacon With Me
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WIP: “multitour” Londen
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Beekal: the road ahead…
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Batterijstatus dashboard
Afbeelding lockscreen
Content types
Multiple beacon data per beacon
Gebruikersprofiel / voorkeursinstellingen
Tijd
Richting
Meertaligheid op beaconniveau
Sharing intents beheren
…
Op Beekal niveau
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Custom active ranging schema’s
Gebruikersactie die marketing automation flow triggert
Profielgebaseerde berichten
iOS 8 Suggested Apps
…
Op app niveau
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Spreek met ons
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Arne Vandenbussche [email protected]
m: +32 (0)472 84 41 07
t: +32 (0)9 335 20 07
office: +32 (0)9 335 20 00
www.beekal.io
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Bedankt voor uw aandacht