facebook's future strategy after microsoft atlas acquisition
DESCRIPTION
What can be Facebook's future strategy when they buy Microsoft Atlas?TRANSCRIPT
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Facebook’s future strategy
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One of the possibilities..
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Facebook is everywhere
https://www.facebook.com/note.php?note_id=469716398919
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Facebook Social Graph: 901 million users
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More than 9 million apps and websites integrated with Facebook
http://www.sec.gov/Archives/edgar/data/1326801/000119312512175673/d287954ds1a.htm#toc287954_10
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3.2 billion Likes and Comments per day
http://www.sec.gov/Archives/edgar/data/1326801/000119312512175673/d287954ds1a.htm#toc287954_10
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The network is a fact, not a goal anymore
http://www.pewinternet.org/Reports/2011/Technology-and-social-networks/Part-3/SNS-users.aspx
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Facebook is a building block
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Personalizing websites and apps
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Powering products outside their platform
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Facebook’s core business is their network
http://nl.wikipedia.org/wiki/Six_degrees_of_separation
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Websites can connect to this network and personalize services
And Facebook can connect advertisers to websites
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Your profile will be the CMS to personalize the web
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Future business model
websites
publishers
advertisers
Personalization
1. Advertisement advertisers2. Monthly fee to access FB network
through FB login publishers/websites
Platform developmentSales
Ad sales
Platform development
IT
Key partners
publisherswebsites
advertisers
Network
Advertising
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Win-win-win situation
• Users get a better online experience because they can personalize services and decide which advertisements to receive.
• Publishers can create more value for their users and advertisers by offering personalized services.
• Advertisers will know on which sites their fans are and co-operate with the publishers and Facebook for customized solutions.
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Bottom up; you decide
Advertisers offerpersonalized ads through FB
Publishers connect with FB to personalize
services for their users.
Users personalize web through CMS Facebook
Facebook will control the eco-system for personalizing the web