Let’s Talk About

EdgeRankPREPARED BY

Christel Quek@ladyxtel

Social Media StrategistHavas Media Singapore

Friday, December 9, 11

∑UeWeDe

Affinity Score between viewing

user & edge creator

Weight for this edge type (create,

comment, like, tag)

Time decay factor based on

how long ego the edge was created

edgerank

@ladyxtel

Friday, December 9, 11

DrivingENGAGEMENT

GOING VIRAL

INNOVATION

ADVERTISING TO EXISTING FANS

edgerank

Friday, December 9, 11

VideosPhotos Links

LIKESCOMMENTS >

> >Updates

Friday, December 9, 11

Creator

Updates

VideosPhotos

Links

Facebook Objects

Friday, December 9, 11

Creator

Updates

VideosPhotos

Links

Facebook Objects

LIKES

COMMENTS

Friday, December 9, 11

Creator

Updates

VideosPhotos

Links

Facebook Objects

LIKES

COMMENTS

Affinity

Tim

e D

eca

yWeig

ht

Friday, December 9, 11

Creator

Updates

VideosPhotos

Links

Facebook Objects

LIKES

COMMENTS

Tim

e D

eca

y

How long ago wasthe object created?

Most recent updates get “prime time”on the News Feed

Friday, December 9, 11

Creator

Updates

VideosPhotos

Links

Facebook Objects

LIKES

COMMENTS

Affinity

Between user & object creator.Frequent visits to Facebook Profile

Leaving Comments & LikesSending Facebook Messages

Friday, December 9, 11

Creator

Updates

VideosPhotos

Links

Facebook Objects

LIKES

COMMENTS

Weig

ht

The type of contentmatters.

Interactive Media are preferred comparedto static updates. This means that

photos and videos will trump links, andcomments will trump likes on the

News Feed

Friday, December 9, 11

Thank You!PREPARED BY

Christel Quek@ladyxtel

Social Media StrategistHavas Media Singapore

Friday, December 9, 11