1. 1. Marketing to a Multicultural Nation US FB Multicultural Team
2. 2. Verizon Wireless Celebrating together Verizon Wireless wanted to create a positive association between its brand and the worlds most popular sport during World Cup 2014. Working in collaboration with Lopez Negrete, Moxie and ZenithMedia, the company developed a FB video ad strategy to reach US Hispanic soccer fans
3. 3. Verizon Wireless Nielsen, Facebook Case Study, 10/2014