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Marketing to a Multicultural Nation US FB Multicultural Team

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1. Marketing to a Multicultural Nation US FB Multicultural Team
2. Verizon Wireless Celebrating together Verizon Wireless wanted to create a positive association between its brand and the worlds most popular sport during World Cup 2014. Working in collaboration with Lopez Negrete, Moxie and ZenithMedia, the company developed a FB video ad strategy to reach US Hispanic soccer fans
3. Verizon Wireless Nielsen, Facebook Case Study, 10/2014

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