facebookie': an analysis of online gambling groups on facebook
TRANSCRIPT
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‘Facebookie’: An Analysis of Online Gambling
Groups on Facebook
Joe Gentile, B.S.W.Clinical Counsellor
Farishta Murzban Dinshaw, M. Sc., M.A.Community Development Worker
April 8, 2011
COSTI IMMIGRANT SERVICES
COSTI Immigrant Services is a multicultural and multiservice agency. It provides educational, social, and employment services to help all immigrants in the Toronto area attain self-sufficiency in Canadian society.
AGENDA• Introduction• Study overview• Methodology • Limitations• Findings • Future directions• Discussion
STUDY OVERVIEW – Background
• Ethical consideration for informed consent (Selwyn, 2009: 161, Wimmer & Domminick, 2005: 82)
• Passive analysis
• Only select setting; “Open: All content is public”
STUDY OVERVIEW - Background
• Aggregate data into themes
• Remove identifiable characteristics from direct quotes
• Maintain poster privacy
STUDY OVERVIEW
• Facebook – approximately 500 million users• Over 300 Facebook groups dedicated specifically to ‘online gambling’
• Highlight the findings of a study that looked at wall posts from ‘online gambling’ groups
• Trends in internet use based on a report from the Media Awareness Network (2010)
• 94% in home internet access• 37% personal access to the
internet• 44% mobile internet access
STUDY OVERVIEW – Internet Use
STUDY OVERVIEW – Internet Use
• Facebook • Twitter• YouTube• App Store
METHODOLOGY
• Selection process• Sample size – 806 wall posts• Group categories• Coding manual
METHODOLOGY CONTINUED
• Group categories
Business Just for fun Common interest MusicEntertainment & arts OrganizationsGeography Sports & recreationInternet & technology Student groups
METHODOLOGY CONTINUED• Coding manual
• Gambling site suggestion• Sharing own experience• Sharing opinion• Asking for information/suggestions• Social networking• Other
LIMITATIONS
• Sample size• Time restriction• Limited information about group members• Researchers’ subjectivity
• Coding• Analysis
FINDINGS - Overview
FINDINGS - Overview
FINDINGS - Overview
• Group distribution• Sports and recreations – 34 groups• Common interest – 33 groups• Internet & technology – 24 groups • Excluded – 14 groups
FINDINGS - Overview
• Wall post distribution• Common interest – 365 wall posts• Sports and recreation – 303 wall posts• Internet and technology – 138 wall posts
FINDINGS – Social Networking
• 54 out of 806 wall posts• Did not match up with original premise
FINDINGS – Social Networking
FINDINGS – Gambling Site Suggestions
• 443 out of 806 wall posts• Surprising number of wall posts than
originally anticipated
FINDINGS – Gambling Site Suggestions
FINDINGS – Gambling Site Suggestions
FINDINGS – Sharing Opinion & Experience
• Sharing opinion – 131 out of 806 wall posts• Sharing experience – 32 out of 806 wall posts
• Sharing opinion & experience – 163 out of 806 wall posts
FINDINGS – Sharing Opinion & Experience
FINDINGS – Asking for Information & Suggestions
• 72 out of 806 wall posts • 41 out of 72 wall posts in common interest groups
FINDINGS – Asking For Information & Suggestions
FINDINGS - Other
• 74 out of 806 wall posts
• What do these posts consist of?
FUTURE DIRECTION
• ‘Online gambling’ groups are not being used for social networking
• Used as a method of gambling promotion
• Facebook as a resource for posting information on prevention and intervention
FUTURE DIRECTION CONTINUED
• More focus on language and/or ethno-specific groups
• A tool for language specific prevention strategies• Italian • Urdu
FUTURE DIRECTION CONTINUED
FUTURE DIRECTION CONTINUED
THANK YOUJoe Gentile, B.S.W.
COSTI Family and Mental Health Services
416-244-7714 ext. 271
Farishta Murzban Dinshaw, M. Sc., M.A.
COSTI Family and Mental Health Services
416-244-7714 ext. 272