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Jim Boykin – Authors & CoCitation April 2013

CEO/Founder of Internet Marketing NinjasOwner of : WebmasterWorld - SEOChat - Cre8asiteForums - Devshed - ThreadWatch



What is Co-Citation?

Ask 5 SEO’s and you’ll get 5

different answers.



Co Citation – Understanding how it effects your SEO. March 2006

ninj.as/3fhzm



Bibliographic Co-Citation is a popular similarity measure used to establish a subject similarity between two items. If A and B are both cited by C, they may be said to be related to one another, even though they don’t directly reference each other. If A and B are both cited by many other items, they have a stronger relationship. The more items they are cited by, the stronger their relationship is. (sourceforge.net)



Cars.com related via co-citation of JimsCarSite.com



Search Google using the Related Command, ie

related:www.seobook.com

Sometimes accurate,sometimes a crock of %$#*



Research Competitors Backlinks

Can I get on the exact page that links to my competitor?

If notCan I get a link on that site somewhere?

If notCan I get a Tweet, Follow or like?



3. Schema-creator.org

4. Google.com/webmasters/tools/richsnippets

5. Microdatagenerator.com

2. Schema.org

1. ninj.as/3w9a2 Author Rich Snippets with Microdata markup

5 Resources for Rick Snippets and Schema



We are ALL Agents/Authors



It’s not just the Google Author Tag!Having a Google Profile just fills in some blanks they may not have already known.

…But with a profile you do get a picture.



Agent Rank Filed August 8, 2005Agent Rank Filed July 21, 2009Agent Rank Filed May 11, 2011

Agent Rank Filed August 5, 2011http://www.uspto.gov/patents/process/

search/

SEObytheSeaHas several analysis of Agent Rank patents



Quotes from Agent Rank Patent



Since the signatures of reputable writers can be used to promote the ranking of signed content in web search results, writers have a powerful incentive to establish and maintain a good reputational score.

…a writer should have a higher reputational score, regardless of the content signed by the writer, if the content signed by the writer is frequently referenced by other writers or content.



Similarly, if the signer has a large reputational score due to the writer having an established reputation for providing accurate reviews, the rank of the referenced content can be raised accordingly.

Assuming that a given writer has a high reputational score, representing an established reputation for authoring valuable content, then additional content authored and signed by that writer will be promoted relative to unsigned content or content from less reputable writers in search results.



Google is Connecting Sources, Influencers,

Industries.

Through mapping the web of people…anything they can connect, they collect….Linkedin - Twitter - Facebook - Emails – Bio’s - Usernames (ie, forums username) …AND Google Plus.



http://searchengineland.com/seotable



Au – Authors that link /Cite to you.

Ar – Authors you have for your site

.

2 new elements should be added to the Periodic table of SEO Ranking Factors



Au - Who are the Authors that cite you?



Au - Do you have authors that cite you?



Ar – So, who are the Authors of your

Content



Blogging for the sake of blogging is not going to help you..



If what you say gets responses from others, you can increase in Author Rank.You don’t get popular talking in a room by yourself, talking only to yourself.



Get real blogcomments on related blogs.

But stay away from sites like these.



Real Guest Posts on Real Sites

http://www.backwoodssurvivalblog.com/2012/11/guest-post-pay-day-loans-are-they-trap.html

http://www.backwoodssurvivalblog.com/2009/03/high-stakes-gambling-in-washington.html



Real forum comments on related forums.HowSearch for the topic name with the word “forum” after it to find forums. Think Authorship…FYI, this is another way you can build up your author trust..

But Stay Away From These:



Hire An Authority to Work for You



Amit Singhal Content Chopper via Panda



Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?

How much quality control is done on content?

Is the site a recognized authority on its topic?

Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?



If you’re not going to write Great Content,

then don’t bother writing at all.

If you are going to write, try to get your content cited

by trusted people.



Jim Boykin – Authors & CoCitation April 2013

CEO/Founder of Internet Marketing NinjasOwner of : WebmasterWorld - SEOChat - Cre8asiteForums - Devshed - ThreadWatch

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