FACEBOOK WILL BURY ‘OVERLY

PROMOTIONAL PAGE POSTS’SOCIAL MEDIA

WHAT’S IT ALL ABOUT?

Facebook’s latest algorithm update will be liked by Facebook users but page

administrators will be hitting the drawing board once again.

Facebook is set to dismiss posts that it deems ‘overly promotional’ from users

News Feeds on the social network.

SAY GOODBYE TO PROMOTIONAL POSTS

Facebook’s tweak will mean that even if people have liked a page for a brand or

celebrity, they will be less likely to see posts from that particular page

encouraging them to buy a product or service, install apps or enter competitions.

Facebook carried out a survey about how users felt about the content in their

News Feeds.

When a typical user logs into Facebook, they likely have more than 1,500 new

items the company can display in their aggregated news feed, which range from

friends’ new to pages the user has ‘liked’.

DOES THIS MEAN THERE WILL BE MORE PAID

ADS?

Facebook state the change will not increase the number of ads people will see in

their News Feeds but it will probably increase the amount of pages paying for

advertisement.

Brands with high-quality content and high engagement will still reach their fans

without paying to extra advertisement.

Facebook’s advertising business already generated $2.96 billion of revenues for

the company in the 3rd quarter of 2014 – 92.5% of its overall income.

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Facebook will bury ‘overly promotional page posts’