facebook webinar for uvm · methods to increase followers-organically. why use facebook inbound...
TRANSCRIPT
Using Facebook as a Marketing Tool for
Farm Businesses
Webinar
March 24, 2010
I help:
– business owners who are frustrated with
their business growth or profitability.
– organizations who need a champion to lead
a project from concept to completion.
“I bring knowledge, ease and
understanding to the table.”
Set up your Business Page
How to engage with others
Methods to increase followers-
organically
Why use Facebook
Inbound Marketing
• SEO/SEM
• Blogging
• Social media
• RSS
• Free tools/trials
• Public relations
Think Permission
Outbound Marketing
• Telemarketing
• Trade shows
• Direct mail
• Email blasts
• Print ads
• TV/radio ads
Think Interruption
Personal Profile vs. Business Page
Personal profiles
have friends
Mutual Acceptance
Business pages have
fans
One-way, Opt-in
Group Page vs. Fan Page
Personal - Connects Business- Administrator
Members Fans
<5,000 Unlimited
Updates to Inbox Updates to Profile Area
Limited SEO SEO benefits
Ability to restrict access Based on Age & Location
No Applications Applications & Functionality
Cannot Personalize Personalization (FBML)
Getting Rid of Quizzes
http://virgintech.org/how-to-get-rid-of-annoying-facebook-
quizzes-making-facebook-more-productive.html
Your Facebook Strategy
1. Who is your target market?
2. What do you want to accomplish?
3. Who will manage the page?
4. What technologies (video, photo, blog) will you use?
• Set some milestones and goals
• Measure your progress
http://www.facebook.com
Clic
kNote: You may want to designate one email address for all social networking tools
Set up your Business Page
Add Logo or Farm Picture
Set up your Business Page
• Events
• Videos
• Discussions
• Updates
• Photos
• Blog articles
• Recipes
• Allow users to engage with you
How to engage with others
Using Notes
• Import your blog
• May want to send private
email asking certain people
to comment.
• If following same people on
twitter send a tweet or DM
letting them know.
• After 3-5 days use the
SHARE feature on your Note
(imported blog post) to post
out the Note on your profile
How to engage with others
Using Links
Drag & drop “Share on Facebook” onto your Bookmark bar.
When you find useful information to share it sends it to your
page.
How to engage with others
How to engage with others
Hannah Grimes - Share on FB - Auto Link - Add Comment
Note: Utilize your feed reader for useful info for fans
How to engage with others
Using Share
your
Page
post
with
Friends
on your
profile
How to engage with others
Friends see your page post on your profile
Event Send Invitation to Events - Page -
Application
How to engage with others
Event Tips
• Allow fans/friends to invite others
• Discuss event on your Profile
• Write on walls of folks who comment
• Check RSVPs
• Send reminder message a few day before to “yes”
• Send message to “maybe” & remind them why they should attend.
How to engage with others
Best Practices to Engage with Others
• Spread updates out. Find a balance.
• Mix updates up using Links, Notes, Photos, video, etc.
• Create a calendar for updates & follow-up (most comments will occur within 24 hours)
How to engage with others
• Tap Your Network
– “I finally took the plunge & opened a FB page. Beyond the social networking reasons this will allow me to keep everyone posted on what is happening on the farm, when produce is available & keep more current information to you.”
– Update business cards, brochures, etc.
Methods to increase followers
Set a user name for your profile and page
Invite people from
your friend lists.
Click
“Suggest to Friends”
on your fan page,
start typing in the
names.
Methods to increase followers
Twitter Application
Brings UR Twitter
following back to
UR fan page.
Allows U to drive
traffic from another
source to UR Fan
page.
Methods to increase followers
FB Fan Box Widget add UR blog or website.
Methods to increase followers
FB Fan Box Widget add UR blog or website.
Methods to increase followers
FB Ads
• Shows actions your friends have taken
• Asks if you want to be a fan too
• Can tailor ads to
– your friends & their interests
Demographically
• Requires a small budget - but can be very effective.
– can set daily spending limits & limit the # of days.
Methods to increase followers
Useful Reading on Ads
• http://www.seomoz.org/ugc/6-lessons-learned-on-
facebook-advertising
• http://www.allfacebook.com/2009/08/4-reasons-you-
should-buy-facebook-advertising/
• http://fbadz.com/2010/03/facebook-ad-conversion-
tracking-guide-beta/
Be yourself
Post frequently
Add value
Listen
Learn
Respond
Share
Have FUN
“I believe during our lifetime our actions are
crucial to the health and sustainability of the
planet and our society.”
Charlene Andersen
Kamigo Marketing LLC
Join Me on
Twitter - @kamigomarketing,
Facebook & LinkedIn
http://blog.kamigomarketing.com
603.942.7160