facebook vs. google vs. linkedin vs. twitter: who is better for advertising?
TRANSCRIPT
W h i c h b r i n g s m o r e b e n e f i t t o y o u r b u s i n e s s ?
O N L I N E A D V E R T I S I N GFacebook
Lin
ke
din
Tw
itter
by
Gabriela Taylor
S O C I A L M E D I A
A D V E R T I S I N G H A S B E C O M E
A P O P U L A R P H E N O M E N O N
I N T H E R E C E N T Y E A R S
SOCIALB E S T M E D I U M T O A D V E R T I S E S E R V I C E S A N D
P R O D U C T S
Reaches 1 in 4 a round the wor ld
FACEBOOK ADVERTISING
Managed services:
Designing the Offer
Targeting Audience
Strategy Reach
Creation of Ad Copy
Creation of Landing Page
Lead Qualification
Optimization and Analytics Reporting
GOOGLE ADWORDS
Managed services:
Research of Keywords
Structuring of Account
Creation of Ads
Ads Optimization
Geo-targeting
Transparency
Weekly or Monthly Performance Reportl
Conversion Tracking
LINKEDIN ADS
Managed services:
Creation of Effective Ads
Management of Group Ads
Target Audience
Landing Page Creation
Improve and Measure
TWITTER ADVERTISING
Promoted Accounts –promotes your business profile and offers more exposure to building followers
Sponsored Tweets – you can highlight a certain status update
Promoted Trends – your hashtags and topics will start appearing at the top of the list of Trending Topics
{ }The Final Words
DECIDE WHICH ONE IS BEST
Facebook ads are
the easiest and
cheapest, but are
best for promoting
your freebie or
event
Google Adwords is
expensive, but is
best for
businesses or
products that are
unique
LinkedIn is
affordable and is
best if your target
audience is
professional
individuals
Twitter is good for
big brands and is
more cost-
effective but can
be confusing
CLICK to learn more
GABRIELA TAYLORAuthor, Marketer & Holistic Business Coach
“ “I help entrepreneurs discover and fully live their
purpose and business ambitions through
powerful one-on-one coaching, consulting and
transformational workshopsVISIT GABRIELATAYLOR.COM