facebook updates algorithm. bloggers, pay attention!
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Facebook UpdatesAlgorithm
WWW.BECOMEABLOGGER.COM
BLOGGERS, PAY ATTENTION!
FEBRUARY 4TH 2004THEFACEBOOK.COM
Facebook Algorithm Changes
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It became a way for college kids toconnect with each other online.
NOVEMBER 7TH 2007FACEBOOK FAN PAGES
Facebook Algorithm Changes
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It shifted the demographic of theplatform from college students to
young professionals.Fans became very valuable, and you
could even purchase more fans.
MARCH 30TH 2012FACEBOOK TIMELINE
Facebook Algorithm Changes
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Timeline gave a unique opportunity totell stories in a more engaging way.
2014DECLINE IN FACEBOOK
ORGANIC REACH
Facebook Algorithm Changes
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Organic reach had dropped drasticallybetween 2012 and 2014 by about 50%.
JUNE 29TH 2016"BETTER" FACEBOOK
NEWSFEED
Facebook Algorithm Changes
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New "better newsfeed" will feature friendsand family at the top of your feed. The
downside, this may cause reach andreferral traffic to decline for some pages.
What This Means for Bloggers
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THE ONLYCONSTANT IS
CHANGE.Be prepared. Facebook will
keep updating theiralgorithm as to how it will
best fit their business.
WE CAN NO LONGERDEPEND ON
FACEBOOK FORORGANIC REACH.
THIS IS BIGGERTHAN FACEBOOK.
Other social medianetworks are following suit.
What to do as Bloggers?
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Focus on the QUALITY of your...
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You can control the quality of your content and your platform butnot the changes that happen in social media updates.
What to do as Bloggers?
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WORK HARD
What to do as Bloggers?
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GET PEOPLETHERE
Move people from social mediaplatforms onto your page.
What to do as Bloggers?
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BUILD YOUREMAIL LIST
This should be your primary focus. Makesure everything you do has the goal of
getting people onto your email list. Thiskeeps you in control of your business.
What to do as Bloggers?
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HAVE ABUSINESS MODEL
Create a business plan. Not sure where tostart? Search around online or join groups
or coaching clubs such as the Become aBlogger coaching club.
"Whether you think you can, or you thinkyou can’t, you’re right." - Henry Ford
More on this at WWW.BECOMEABLOGGER.COM