facebook updates algorithm. bloggers, pay attention!

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Facebook Updates Algorithm WWW.BECOMEABLOGGER.COM BLOGGERS, PAY ATTENTION!

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Page 1: Facebook Updates Algorithm. Bloggers, Pay Attention!

Facebook UpdatesAlgorithm

WWW.BECOMEABLOGGER.COM

BLOGGERS, PAY ATTENTION!

Page 2: Facebook Updates Algorithm. Bloggers, Pay Attention!

FEBRUARY 4TH 2004THEFACEBOOK.COM

Facebook Algorithm Changes

WWW.BECOMEABLOGGER.COM

It became a way for college kids toconnect with each other online.

Page 3: Facebook Updates Algorithm. Bloggers, Pay Attention!

NOVEMBER 7TH 2007FACEBOOK FAN PAGES

Facebook Algorithm Changes

WWW.BECOMEABLOGGER.COM

It shifted the demographic of theplatform from college students to

young professionals.Fans became very valuable, and you

could even purchase more fans.

Page 4: Facebook Updates Algorithm. Bloggers, Pay Attention!

MARCH 30TH 2012FACEBOOK TIMELINE

Facebook Algorithm Changes

WWW.BECOMEABLOGGER.COM

Timeline gave a unique opportunity totell stories in a more engaging way.

Page 5: Facebook Updates Algorithm. Bloggers, Pay Attention!

2014DECLINE IN FACEBOOK

ORGANIC REACH

Facebook Algorithm Changes

WWW.BECOMEABLOGGER.COM

Organic reach had dropped drasticallybetween 2012 and 2014 by about 50%.

Page 6: Facebook Updates Algorithm. Bloggers, Pay Attention!

JUNE 29TH 2016"BETTER" FACEBOOK

NEWSFEED

Facebook Algorithm Changes

WWW.BECOMEABLOGGER.COM

New "better newsfeed" will feature friendsand family at the top of your feed. The

downside, this may cause reach andreferral traffic to decline for some pages.

Page 7: Facebook Updates Algorithm. Bloggers, Pay Attention!

What This Means for Bloggers

WWW.BECOMEABLOGGER.COM

THE ONLYCONSTANT IS

CHANGE.Be prepared. Facebook will

keep updating theiralgorithm as to how it will

best fit their business.

WE CAN NO LONGERDEPEND ON

FACEBOOK FORORGANIC REACH.

THIS IS BIGGERTHAN FACEBOOK.

Other social medianetworks are following suit.

Page 8: Facebook Updates Algorithm. Bloggers, Pay Attention!

What to do as Bloggers?

WWW.BECOMEABLOGGER.COM

Focus on the QUALITY of your...

CONTENTCONTENT

CONTENT >>

You can control the quality of your content and your platform butnot the changes that happen in social media updates.

Page 9: Facebook Updates Algorithm. Bloggers, Pay Attention!

What to do as Bloggers?

WWW.BECOMEABLOGGER.COM

WORK HARD

Page 10: Facebook Updates Algorithm. Bloggers, Pay Attention!

What to do as Bloggers?

WWW.BECOMEABLOGGER.COM

GET PEOPLETHERE

Move people from social mediaplatforms onto your page.

Page 11: Facebook Updates Algorithm. Bloggers, Pay Attention!

What to do as Bloggers?

WWW.BECOMEABLOGGER.COM

BUILD YOUREMAIL LIST

This should be your primary focus. Makesure everything you do has the goal of

getting people onto your email list. Thiskeeps you in control of your business.

Page 12: Facebook Updates Algorithm. Bloggers, Pay Attention!

What to do as Bloggers?

WWW.BECOMEABLOGGER.COM

HAVE ABUSINESS MODEL

Create a business plan. Not sure where tostart? Search around online or join groups

or coaching clubs such as the Become aBlogger coaching club.

"Whether you think you can, or you thinkyou can’t, you’re right." - Henry Ford

Page 13: Facebook Updates Algorithm. Bloggers, Pay Attention!

More on this at WWW.BECOMEABLOGGER.COM