SEM MARKETING • SOCIAL MEDIA • ONLINE PROMOTIONS • MARKETING STRATEGY 1

Facebook Tips to help you Build Your Brand, Engage with Customers and Create Sales

Presented by - Donna DeClementeOctober 17, 2012

Women Ties Greater Rochester Luncheon

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Speaker - Donna DeClementeIntroduction

DDC Marketing Group - President, FounderPromotional, social media, brand marketing and Internet advertisingBlogs: Donna’s Promo Talk

The Lip-Sticking BlogTwitter: @ddeclemente

Social Media It’s all about connecting with people and building relationships

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Social Media Small businesses need to be where their customers are

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Social Media Proves Value, Gets Budgets “State of Digital Marketing 2012 Report,” found that 52% of US B2C

marketers and 41% of US B2B marketers planned to increase their social marketing budgets in 2013

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Facebook now has 1 Billion users

Facebook pages are now driving the most business for small business owners, second to their website

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168 Million U.S. Users

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Facebook Fans = “Likes”

Facebook “Open Graph”

Setting Up a Fan Pagewww.facebook.com/page

Creating Fan Pages

Creating Fan PagesFirst Steps - Get to the magic #30 Likes to set your user name– Facebook.com/username– Invite your current Facebook friends to Like your page

Building Your Fan Base Facebook Advertising

Building Your Fan Base Facebook Advertising

1. Location – Country, State, City, Zip

2. Age – 13+

3. Gender - All, Male, Female

4. Precise Interest – i.e. “Cooking”

5. Broad Interests – 14 listed that break into smaller groups

6. Connections

7. Relationship status, Education, Workplaces, Languages

Building Your Fan Base Facebook Advertising

Set your budget CPC–Cost per Click

Sponsored Stories - messages coming from friends about them engaging with your Page, app or event. Only people who are eligible to see the original news feed story can see it as a sponsored story. For example, if John only shares with his friends, then only his friends will be eligible to see sponsored stories about his activity..

Facebook Advertising

Marketing Tips to Engage your Facebook Fans

Creating your Facebook Fan Page is

only the start

To make it successful you need:

Engagement, Interest and Constant Connection

Engaging with your Facebook Fans

People love the chance to win!

• 50% of online users enter sweepstakes at least 1x/month

• Entering sweepstakes and contests is one of the most popular online activities,

• Social media enables people to access them easier and share!

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Benefits of running a Sweepstakes

• Drives traffic to your website, blog, Facebook page

• Highly cost effective way to build a database and Facebook fan base

• Start a dialog with your customers, prospects, fans

Official Rules• The rules are a contract. • A promotion should have

official rules that are readily available to all eligible participants and clearly set forth the terms and details of the promotion.

Facebook Promotional Guidelines

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Require administration through a 3rd- party application

May NOT use Facebook features or functionality:

• As a way of entering or registering for a promo

- Cannot have users simply “Like” page to enter

- Must include a registration form

• As a method of voting for a promotion

- Must be contained in apps

• To notify winners

- By sending a message, chat, or wall post

Contests are the Heart of Social Promos • Encourage users to submit

content - Photo, video, essay, designs, etc.

• Creates buzz , awareness and engages followers- Share their entries with friends

• Voting phase increases sharing – wall posts, Likes, tweets

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Facebook Applicationswww.shortstackapp.com

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Facebook Applications

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ShortStack has tons of features to help you get the most from your Facebook Pages, including contests, polls, data collection and analytics.

Facebook Applications

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ShortStack has tons of features to help you get the most from your Facebook Pages, including contests, polls, data collection and analytics.

FB Application Photo

Falken Tire SweepstakesLike US Invite

Falken Tire Sweeps Entry Page

Falken Tire Status Update

Desktop vs. Mobile Screens

Create Engaging Fan Pages

Facebook e-Commerce App• 2nd Qtr profits from Facebook

stores were up 38% from 1st Qtr for the 180,000 small to midsize retailers

• Businesses that sell on Facebook using Ecwid's app as well as on their own websites make 22% of their sales on Facebook

Create a Weekly Editorial CalendarPost daily or 3x’s a week?

Share headline news

Product/service offers and updates

Fun personal

Market around Holidays and events that are relevant to your business

Create a Facebook/Social Media Editorial Calendar

Keep Users Engaged

Content you link to doesn’t need to be about your own brand.

Facebook dominates sharing in general, with 44% of all sharing volume

How to Schedule your Posts

Type your post as you would normally.

You can attach photos, add links, add YouTube videos, add tags to other pages and events or just include regular text.

How to Schedule your Posts

In the lower-left corner of your post, click on the clock symbol.

You can now add the year, month, day and time you want the post to go.

Promoted Posts

In the bottom of your post click on Promote

Set your Budget

Lifetime budget, not daily

Goes to your current fan base

How do you measure social media?

• # of Comments on blog/Facebook page - are they positive? • How often are you being mentioned & by whom? • Have more people engaged: Facebook fans, team members

volunteer s base• Who is participating and have they become advocates?• Has your blog/website traffic increased?• Rankings on search engines improved?• Has your database increased via newsletter/email updates?

The #1 Basic Rule to Follow

Transparency Clearly communicate who you are - be realTeach your team to state that they are employees Address negative commentsPeople want to do business with people they connect with

Remember, Customers are the ones with money

People want relationships

Great Businesses & Great Leaders value their relationships the most

Thank You Contact: Donna DeClemente

ddeclemente@ddcmarketing.com585-261-5020

Website:www.ddcmarketing.com

Blogs:www.donnaspromotalk.com

www.lipsticking.com

Connect:www.Twitter.com/ddeclemente

www.facebook.com/donna.declementewww.linkedin.com/donnadeclemente