facebook; strategies that work
TRANSCRIPT
Which Businesses TendTo Do Best On Facebook?
• B2C• Local• Strong ‘personal’ aspect• Strong ‘community’ aspect• ‘Affinity’ enterprises: e.g. politics, causes
• Can other business types succeed?
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The Facebook ‘Home Page’:Impossible to ‘Like’?
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Streamlined Approach With Opt-In Incentive Maximises ‘Likes’
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