facebook project
DESCRIPTION
For this project in Internet Marketing, we analyzed two band profiles and then created a new profile for a band.TRANSCRIPT
Internet Mktg 469Assignment #4 Facebook
Thomas BreslinAlex Petralia
Alt-J Facebook Fan Page
• Keywords- Alt-J, Band, Facebook fan page.
•URL- https://www.facebook.com/altJ.band
•Audience- Young adults generally in their 20-30’s. Even mix between males and females. They use social media daily and are comfortable using different social media platforms.
•Strategy- Create brand awareness, sell cd’s and brand merchandise, direct people to their website.
• Tactics-Photos and videos, featured fan, reinforces their website.
• Content- Variety, exclusives to share with friends, tour updates.
• Frequency- At least one post per 2 days.
• Differences between Pages- timely posting and marketing.
Exclusive content not on the album.
220 Shares
1,039 Likes
Guided By Voices
• Keywords: “Guided By Voices” + “Facebook”
New album cover photo, with clean logo as default.
• Audience: GBV fans, first time listeners (through word of mouth)
• Largest group:25-34 years old
• Largest city: Los Angeles
Communication & Selling: • 3 New LPs this year, new song reviews,
new music videos, solo music of members, tour dates
POSTS
Highlighted Posts for significant news
Interesting Links & Great Pictures
• Cluttered Posts on random days• Spreading out the posts at peak
hours would help engagement• Alt J does this very well,
GBV doesn’t.• GBV is run by the band,
who are extremely busy independent artists
The NervesURL- https://www.facebook.com/thenervesla
Name of the page- The Nerves
Design- Colorful, utilizes videos, bio is informative of the history of the band.
Audience- Males from their early 20’s to 50’s who listen to alternative rock music.
STRATEGIES: Communication & Selling• Connect with old fans & new fans of The Nerves• Provide rare content, interviews, covers, news (of
members current projects• Promote sales of LPs and EPs TACTICS:• Videos
• Interviews, music, covers
• Links • Sales of available
merch/memorabilia• Tagging
• Taking advantage of bigger associated names
• i.e. Blondie, Ramones, Audacity