facebook privacy presentation (july 1, 2009)
DESCRIPTION
Latest presentation from Facebook about their updated Privacy policies (July 1, 2009)TRANSCRIPT
Facebook Privacy Enhancements
Leah PearlmanProduct Manager
Chris KellyChief Privacy Officer
MissionGive people the power to share and make the world more open and connected
Old Settings
Old Settings
Too many settings
Too many settings
Complexity Less powerto share
Privacy Principles
Privacy Principles
Sharing
Advertising
Privacy
Sharing
Control
Sharing
Control
Publisher Privacy Control
Everyone
Friends
Custom
Check out Facebook’s New Privacy ControlsMorepublic
sharing
Moreprivate sharing
Moretargeted sharing
New phone number: 415-867-5309. Call me. XOXO
Don’t forget grandma’s birthday tomorrow!
Removing Regional Networks
Privacy Confusion Variable Size Partial Adoption
50%
SF
SiliconValley
Australia?
Sharing
Simplicity
Sharing
Simplicity
New Simple Settings
Everyone
Friends and Networks
Friends of Friends
Friends
Custom edit
New Simple Settings
Everyone
Friends and Networks
Friends of Friends
Friends
Custom edit
EveryoneAnyone,on or off,
of Facebook
New Simple Settings
Everyone
Friends and Networks
Friends of Friends
Friends
Custom edit
Friends and NetworksConfirmed friends& authenticated
networks
New Simple Settings
Everyone
Friends and Networks
Friends of Friends
Friends
Custom edit
Friends of FriendsAnyone who
is friends with afriend
New Simple Settings
Everyone
Friends and Networks
Friends of Friends
Friends
Custom edit
FriendsConfirmedfriends
New Simple Settings
Everyone
Friends and Networks
Friends of Friends
Friends
Custom editCustom edit
Unified Privacy Page
Unified Privacy Page
Unified Privacy Page
Sharing
Connecting
Sharing
Connecting
Limited
Transition Tool 1
Limited
Transition Tool 1
Limited
Transition Tool 1
Limited
Transition Tool 1
Transition Tool 2
Transition Tool 2
Confirmation
Current Timetable for Rollout
Week 3 +Week 2Week 1
•Finalize product •Slow rollout to
all users
•Narrow test •80,000+ users •+ International
•Test •40,000 users •US Only
Current Timetable for Rollout
Week 3 +Week 2Week 1
•Finalize product •Slow rollout to
all users
•Narrow test •80,000+ users •+ International
•Test •40,000 users •US Only
•Finalize product •Slow rollout to
all users
•Narrow test •80,000+ users •+ International
FeedbackLoop
•Test •40,000 users •US Only
Current Timetable for Rollout
Week 3 +Week 2Week 1
•Finalize product •Slow rollout to
all users
•Narrow test •80,000+ users •+ International
•Test •40,000 users •US Only
•Finalize product •Slow rollout to
all users
•Narrow test •80,000+ users •+ International
FeedbackLoop
•Test •40,000 users •US Only
•Finalize product •Slow rollout to
all users
FeedbackLoop
•Narrow test •80,000+ users •+ International
•Test •40,000 users •US Only
Current Timetable for Rollout
Week 3 +Week 2Week 1
•Finalize product •Slow rollout to
all users
•Narrow test •80,000+ users •+ International
•Test •40,000 users •US Only
•Finalize product •Slow rollout to
all users
•Narrow test •80,000+ users •+ International
FeedbackLoop
•Test •40,000 users •US Only
•Finalize product •Slow rollout to
all users
FeedbackLoop
•Narrow test •80,000+ users •+ International
•Test •40,000 users •US Only
•Finalize product •Slow rollout to
all users
•Narrow test •80,000+ users •+ International
•Test •40,000 users •US Only
Privacy Enhancements
Privacy Enhancements
1. Publisher Privacy Control 2. Removing Regional Networks
Privacy Enhancements
3. New Simple Settings4. Unified Privacy Page
1. Publisher Privacy Control 2. Removing Regional Networks
Privacy Enhancements
3. New Simple Settings4. Unified Privacy Page
5. Transition Tool
1. Publisher Privacy Control 2. Removing Regional Networks
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