facebook presentation for simply zesty winter camp
DESCRIPTION
Gail Power from Facebook takes us through businesses using Facebook and looks at the opportunity for brands with Facebook Connect.TRANSCRIPT
MissionGive people the power to share and make the world more open and connected
Identity Connections Sharing
best friend
mom
co-workerfavorite band
tv show
tv show
brother
roommate
girlfriend
teammate
restaurant
clothing designer
coffee shop
favorite cereal
celebritydad
Product vision
>50
B con
nect
ions
USA89m
France13m
Germany4.5m
Ireland1.1m
Turkey14.5m
Italy11.5m
Russia550kSweden
2.7m
Austria
1.0mSwiss
1.7m
Finland1.3m
Portugal
700k
Belgium2.7m
Norway2.3m
Greece1.9m
Denmark2.1m
UK21.5m
Spain6.8m
European Figures Over 95m Active Users in Europe
Netherlands1.5m
Hungary440k
Australia 7m
NZ1.1m
1.5m
2m
Czech
Egypt
4.5mIndia
350kRomania
2mEgypt
Switzerland1.7m
Most engaging home page on the Internet
~50% daily
Active users log in daily
Daily
22.2 minutes
Average minutes per usage day
2.6 visits
Average visits per usage day
Source: comScore July 2009 & Facebook Internal Data, Worldwide, September 2009
Over 300 Million Active Users
Open Registration
Internationalization
Sept2009
300 M
Gail’s Mother-In-Law joins Facebook
Social media popular across all age groupsWorldwide social media reach
Source: comScore, September 2009
connecting
Mother
Father
CoworkerBest Friend
Roommate
Sister
Brother
Girlfriend
Me
BRANDAuthentic InformedConnected
Authentic Informed
Connected
The social marketing & information platform
What is Facebook doing to brand advertising?
Television
Online
3 ways to create dialogue around your organisation
1. Make it social. “That’s what I do on Facebook.”
2. Keep it simple. “If I understand something, I’m more likely to try it.”
3. Optimize for speed. “If it’s fast, I’ll do more of it.”
4. Integrate. “Keep it within my Facebook experience.”
Guiding principles for brands
Homepage Image – Marks and Spencer
Become a Fan - Heineken
Event Advert – Mini Open Air Cinema
Virtual Gift – Guinness 250th Birthday
Send a branded gift to a friend and include a personal message.
Gift tab added to Fan Page
Connect overview
Social everywhere
Game Consoles
Web Mobile
Desktop
Identity
Social Relevancy
Distribution
Connect for the Web
Connect for desktop
Connect for iPhone applications
Facebook Connect for devices
CNN: Michael Jackson Broadcast
Live Feed Widget: ▪ Enabled users viewing the
broadcast live on CNN to chat via Status Updates. Filter Status Updates by everyone watching the event, or by your friends. Status Updates to Facebook included attribution links.
Approximately 1 million users posted approximately 800k status updates
CNN - Michael Jackson Broadcast
Developer resources
Connect Wizard Widgets Page Developer Wiki
Get the latest
DeveloperNews
FacebookConnect Page
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