FacebookPresent and Future

I’m Nick Gonzalez

• 1st employee at TechCrunch.com

• World’s most influential tech news site

• SocialMedia.com - 1st social advertising provider

• Ran publisher network and later marketing

• CheckFacebook.com

• Tracks international growth of Facebook

• Covered Co. - 1st strategic marketing consultancy for silicon valley

Why not MySpace Garage, or Google Garage?

There’s Something Different Happening Here

Fuctionality?Not the first social network

Scale?300 million people world wide.Well, Yahoo does half a billion.

A Social Utilityto

Social Platform

Facebook Today

Worldwide audience

CheckFacebook.com

Argentina - Largest South American FB Audience

Columbia is a close second

29.7 Mtotal

United States 90.5 million

United Kingdom 21.5 million

Turkey 14.3 million

France 13.5 million

Canada 13.0 million

Italy 12.3 million

Indonesia 10.7 million

Australia 7.1 million

Spain 6.9 million

Argentina 6.7 million

Top 10

Observations

• In North America and Western Europe, age distributions are 33% >34 years old

• Everywhere else, Facebook skews younger

Older Markets Have Older Users

Observations

• Facebook’s user translations made a big difference

• Germany went from 600K to 4M in one year

• MySpace shut down global offices during the same time

Lagging in Brazil, Germany, Russia, China

Facebook Saturation

Largest Competition

• Brazil - Orkut - 20 million users

• Attack of the Clones

• Germany - StudiVZ.com - 13 million total

• Russia - Odnoklassniki - 30 million

• China - QQ - 375M, 51.com - 130M, xiaonei - 40M

The Future of Facebook

Social Networkvs.

Social UtilityBigger plans

Social connections put to work

Value of Facebook

Profile Database

Connections

Personal InteractionTrust

Personal Identity

FilteringTargetingContext

Platform / Connect brings social utility to the web

Facebook is the new hyperlink

What do I mean?

Google 1998Page Rank

Find information based on ranking pages based on

how pages Linkmore links, better links

Facebook 2008Facebook Connect

discover information based on social

recommendationreal people, the one’s who page rank is supposed

to emulate

Impact

Facebook becomes a larger driver of quality traffic and engagement

Facebook drives more traffic to perez hilton than

google7 million monthly readers, 9% of traffic from FB,

7% GOOG

More than 2 billion photos uploaded to the site each

month

More than 2 billion pieces of content (web links, news stories, blog posts,

notes, photos, etc.) shared each week

More than 3 million events created each

month

More than 45 million active user groups exist

on the site

It’s only getting bigger

Thanks