Facebook page posts are being given less organic reach

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Post on 28-Jan-2015

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In the last few weeks a number of articles have suggested that Facebook are giving month on month less exposure to page posts in newsfeeds, with a big switch apparently taking place in September. Here's what I've found... On a UK-based Faecebook page that has over 400,000 fans there a clear decline in total reach for individual posts across the last four months. I have omitted all posts that had media activity. Full article here: http://www.stephencater.com/2012/12/facebook-page-posts-are-being-given.html

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<ul><li> 1. Facebook page posts are being given less organic reach Page posts (without media support) from 1st Aug to 3rd Dec 2012 facebook.com/xxxxxxxxxxxxxxxxx 90000" 80000" 70000"Post%Total%Reach%(excluding%MP%supported%posts)% 60000" 50000" 40000" 30000" 20000" 10000" 0" 10/07/2012" 30/07/2012" 19/08/2012" 08/09/2012"28/09/2012" 18/10/2012" 07/11/2012" 27/11/2012" 17/12/2012" Date%</li></ul>