Facebook Organic Reach Drop

Deluge of Content

An average user is exposed to 1500

potential pieces of content every time they

log in.

Therefore, Facebook is trying to cut this

clutter!

Why is this happening?

Why is this happening?

Facebook is taking feedback from people about the kinds of posts that they want

to see.

The Facebook Organic Reach has dropped by how much?

Graph by EdgeRankChecker

Now, how to counter organic reach drop?

Invest in ads, if you aren’t already

Make use of custom

and lookalike audience

Post at the right time

Facebook’s insights

allow you to know

exactly on what day

of the week, what’s

the best time to

post.

Drive traffic/engagement from other channels to your Facebook page

1. Use embedded posts to

bring people from blog to

FB.

2. Create fun surveys and

ask people on your brand

page, instead of through

mails.

3. Target those who have

already visited your page.

Use groups

Create groups to reach people

who really care about you.

This might give more visibility amongst people who actually care to see that information.

Stop chasing likes

Go after the Quality of the likes, not the

quantity

Look at other Social Networks

Find out where your target

audience hangs out, and

follow them there.

Find out what kinds of post work the best for you and then share more of

them

Videos – Photos – Status – Link Posts

Check your insights page

for what works the best

and share accordingly.

Post frequently

Post 4-5 times per-day

Use the golden rule 3:1:1

3 – Interesting posts relevant to your

audience

1 – Soft promotion

1 – Hard promotion

With LeadSquared,

capture, manage & engage your leads till they convert

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