Facebook month-to-month – february 2014

Download Facebook month-to-month – february 2014

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In this months Facebook demographics report www.catvertiser.com present changes in Facebook user growth and age breakdown over the last two months. Important news to start with: general Facebook condition is just fine. In each of the analyzed countries, Facebook grew during the last month. Whats more, Facebook user growthin developing countries (Brazil and Turkey) exceeded respectively 3% and 2%. In the US, the biggest market for Facebook, we saw 1,34% increase. Whats really important, the theory that youths are leaving Facebook, seems to be exagerrated. There has been a small loss of users in 4 of 11 analyzed countries but only for users below 18. The general tendency shows thatage groups from 19 to 45 years stands steady at the numbers from the previous month and the percentage of users above 45 grows in almost every analyzed country.

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<ul><li>1.Facebook Month-To-Month Demographics Change February 2014</li></ul> <p>2. Facebook Month-To-Month February 2014In this months Facebook demographics report we present changes in Facebook user growth and age breakdown over the last two months. 3. Facebook Month-To-Month February 2014Important news to start with: general Facebook condition is just fine. In each of the analyzed countries, Facebook grew during the last month. 4. Facebook Month-To-Month February 2014Whats more, Facebook user growth in developing countries (Brazil and Turkey) exceeded respectively 3% and 2%. In the US, the biggest market for Facebook, we saw 1,34% increase. 5. Facebook Month-To-Month February 2014Whats really important, the theory that youths are leaving Facebook, seems to be exagerrated. There has been a small loss of users in 4 of 11 analyzed countries but only for users below 18. 6. Facebook Month-To-Month February 2014The general tendency shows that age groups from 19 to 45 years stands steady at the numbers from the previous month and the percentage of users above 45 grows in almost every analyzed country. 7. Facebook Month-To-Month February 2014Featured countries 8. Facebook Month-To-Month February 2014User growth by country 9. User growth by country: January to February 2014200000000 180000000+1,34%160000000 140000000 120000000 100000000+3,52%80000000 60000000+0,68%40000000+0,21%20000000+0,95% +1,82%+0,31%+1,17%+2,32% +2,96%+0,46%0 UnitedStatesCanadaUnited KingdomGermanyFrance January2014Source: Facebook.comSpainItalyFebruary2014PolandTurkeyBrazilAustralia 10. User growth by country: 13-18 years old18000000 16000000+1,20% -1,32%14000000 12000000 10000000 8000000+3,13%60000000,00%40000000,00%0,00% 0,00%-1,41%20000000,00% -1,39%-1,54%0 UnitedStatesCanadaUnited KingdomGermanyFrance January2014Source: Facebook.comSpainItalyFebruary2014PolandTurkeyBrazilAustralia 11. User growth by country: 19-24 years old400000000,00%35000000 30000000+9,09%25000000 20000000 15000000+1,92%100000000,00% 0,00%5000000+3,57% 0,00%0,00%+4,35%0,00%0,00%0 UnitedStatesCanadaUnited KingdomGermanyFrance January2014Source: Facebook.comSpainItalyFebruary2014PolandTurkeyBrazilAustralia 12. User growth by country: 25-34 years old50000000 450000000,00%40000000 35000000 300000000,00%25000000 20000000 150000000,00%100000000,00%50000000,00%0,00%+1,85% 0,00%0,00%SpainItaly+5,88%0,00%0 UnitedStatesCanadaUnited KingdomGermanyFrance January2014Source: Facebook.comFebruary2014PolandTurkeyBrazilAustralia 13. User growth by country: 35-44 years old350000000,00%30000000 25000000 20000000 15000000+3,13%100000000,00%50000000,00%0,00% +4,17% 0,00%0,00%0,00% 0,00%+5,19%0 UnitedStatesCanadaUnited KingdomGermanyFrance January2014Source: Facebook.comSpainItalyFebruary2014PolandTurkeyBrazilAustralia 14. User growth by country: 45-54 years old30000000+8,33% 2500000020000000150000001000000050000000,00%+4,17%+3,03% 0,00% +6,67% 0,00%0,00% +6,67%0 UnitedStatesCanadaUnited KingdomGermanyFrance January2014Source: Facebook.comSpainItalyFebruary2014Poland+10,00% Turkey+2,41% BrazilAustralia 15. User growth by country: 55-64 years old20000000 18000000+2,38%16000000 14000000 12000000 10000000 8000000 6000000 4000000+1,11%20000000,00% +3,08%+3,37%+5,26% +3,95%0 UnitedStatesCanadaUnited KingdomGermanyFrance January2014Source: Facebook.comSpainItalyFebruary2014+7,69% +1,96%+5,26% +6,45% PolandTurkeyBrazilAustralia 16. User growth by country: +65 years old14000000 12000000+1,75%10000000 8000000 6000000 4000000 2000000+3,39%+2,38%+3,03%+5,26%0 UnitedStatesCanadaUnited KingdomGermanyFrance January2014Source: Facebook.com+3,57% +4,88% +6,38% SpainItalyFebruary2014Poland0,00% Turkey+1,72% Brazil+3,23% Australia 17. Facebook Month-To-Month: February 2014Age breakdown by country 18. Age breakdown by country - USA500000000,00%45000000 400000000,00%350000000,00%3000000046,07 %+8,33%25000000 20000000 15000000+2,38%-1,32%+1,75%10000000 5000000 0 13-1819-2425-34 January2014Source: Facebook.com35-44 February201445-5455-6465+53,93 % 19. Age breakdown by country - Canada60000000,00%50000000,00%40000000,00%3000000200000046,24 %0,00%+1,11%-1,41%+3,39%10000000 13-1819-2425-34 January2014Source: Facebook.com35-44 February201445-5455-6465+53,76 % 20. Age breakdown by country United Kingdom100000000,00%9000000 80000000,00%70000000,00%6000000+4,17%5000000 400000048,57 %0,00% 0,00%3000000+2,38%2000000 1000000 0 13-1819-2425-34 January2014Source: Facebook.com35-44 February201445-5455-6465+51,43 % 21. Age breakdown by country Germany0,00%8000000 7000000+3,57%6000000 500000051,82 %0,00%0,00%40000000,00%3000000 2000000+3,08% +3,03%1000000 0 13-1819-2425-34 January2014Source: Facebook.com35-44 February201445-5455-6465+48,18 % 22. Age breakdown by country France0,00%8000000 70000000,00%6000000 5000000+4,17%48,95 %0,00%4000000+6,67% 3000000+3,37%2000000+5,26% 1000000 0 13-1819-2425-34 January2014Source: Facebook.com35-44 February201445-5455-6465+51,05 % 23. Age breakdown by country Spain0,00%60000000,00%5000000400000048,98 %0,00% 0,00%30000002000000-1,54%+5,26%1000000+3,57%0 13-1819-2425-34 January2014Source: Facebook.com35-44 February201445-5455-6465+51,02 % 24. Age breakdown by country Italy70000000,00%60000000,00% +4,35%500000053,49 % 0,00%4000000 30000000,00%2000000+3,95% +4,88%1000000 0 13-1819-2425-34 January2014Source: Facebook.com35-44 February201445-5455-6465+46,51 % 25. Age breakdown by country Poland4000000+5,88%3500000 30000000,00%0,00% 48,33 %2500000 2000000+5,19%1500000 1000000+6,67%500000+5,26%+6,38%0 13-1819-2425-34 January2014Source: Facebook.com35-44 February201445-5455-6465+51,67 % 26. Age breakdown by country Turkey12000000+1,92%+1,85%1000000064,17 %800000035,83 %+3,13% 0,00%60000004000000+10,00%2000000+6,45%0,00%55-6465+0 13-1819-2425-34 January2014Source: Facebook.com35-44 February201445-54 27. Age breakdown by country Brazil30000000+9,09%25000000200000000,00% 46,51 %+1,20%15000000+3,13%10000000+3,03% 5000000+7,69%+1,72%0 13-1819-2425-34 January2014Source: Facebook.com35-44 February201445-5455-6465+53,49 % 28. Age breakdown by country Australia40000000,00%3500000 30000000,00%2500000 2000000 150000046,88 %0,00% +2,41%-1,39%+1,96%1000000+3,23%500000 0 13-1819-2425-34 January2014Source: Facebook.com35-44 February201445-5455-6465+53,13 % 29. Facebook Month-To-Month February 2014To stay up to date with the stats, like us on Facebook: www.facebook.com/catver=ser or drop us an e-mail at hello@catver=ser.com 30. Facebook Month-To-Month February 2014 Check our tools that will help you power up your Facebook strategy. Catvertiser.comNapoleonCat.comwww.catvertiser.comwww.napoleoncat.com </p>